To see the other types of publications on this topic, follow the link: Health promotion and social media.
Dissertations / Theses on the topic 'Health promotion and social media'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Health promotion and social media.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Larsson, Ellinor. "Promoting social activities and participation among seniors : exploring and evaluating social and Internet-based occupational therapy interventions." Doctoral thesis, Umeå universitet, Arbetsterapi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-114436.
Full textAbstract:
Introduction The use of technology and Internet-based activities (IBAs) is increasing in society. However, seniors with limited experiences with the Internet can experience restricted participation in meaningful activities that are dependent on the Internet. Also, social transitions during aging might lead to reduced social activities and social contacts and to increased experiences of loneliness, all of which might have negative health implications. Therefore, there is a need to advance the knowledge of how occupational therapists can support seniors’ use of IBAs and create opportunities for social contacts and social activities during aging. Aim The overall aim of this thesis is to increase the knowledge of how Internet-based activities influence seniors’ participation in society, how seniors experience and are influenced by support from a social Internet-based occupational therapy intervention, and how different aspects of this intervention can contribute to healthy ageing. Methods In study I, seniors’ experiences of IBAs were explored and described through interviews with 10 seniors (66–82 years old) that were analyzed with the constant comparative method. In study II, a multiple case study with five seniors (65–85 years old) was used to explore the design of an Internet-based occupational therapy social intervention program and how it influenced social activities and social contacts among the participants. The qualitative and quantitative data from multiple sources were analyzed by pattern matching. In study III, an explorative randomized crossover study with an AB/BA design was conducted with 30 seniors (61–89 years old) who were vulnerable to loneliness and who participated in the intervention program. The quantitative data were analyzed with parametric and non-parametric statistics. In study IV, a qualitative interview study was conducted to collect the experiences of 15 seniors (66–87 years old) from the previous intervention process in study III. The interviews were analyzed with the constant comparative method. All participants in studies I–IV were community-dwelling, retired seniors without home-care services. Results Complex interactions of different aspects influence seniors’ possibilities and preferences for taking part in IBAs. The performance of IBAs yielded different experiences of participation in society (study I). The initial explorative results indicated that the client-centered and individually adapted intervention program supports participation in social IBAs (SIBAs) and other social contexts (study II). After participation in the intervention program, the experiences of loneliness significantly decreased, and satisfaction with social contacts on the Internet increased for one group (study III). If an individual’s requirements are met during the intervention process, experiences of habitual SIBA usage, increased self-reliance, and enriched social contacts and social activities both on and off the Internet might be facilitated (study IV). Conclusion This thesis provides knowledge of how social support, experiences of and accessibility to technology, life-changing events, and identified meaningfulness with online activities influence the motivation to participate in social and Internet-based activities. The occupational therapist should address the individual’s perspective in the intervention program so as to adapt the intervention and to support experiences of satisfactory participation and enhanced social activities and social contacts for seniors. In addition, healthy aging might be supported by the intervention program due to the reduction in loneliness and increased participation in social activities and society. Further evaluation of the framework and content of the intervention program for seniors with restricted participation in IBAs and SIBAs and high levels of loneliness is suggested.
2
Fernandez, Sofia B. "Exploring the Efficacy of Social Media Based HIV Prevention Strategies for Hispanic College Students." FIU Digital Commons, 2017. https://digitalcommons.fiu.edu/etd/3539.
Full textAbstract:
Hispanics now constitute the largest ethnic minority group in the U.S. As the country’s fastest growing demographic, social welfare and public health professionals should focus on ameliorating health issues affecting this population. However, Hispanics continue to experience health disparities including high rates of HIV infection. Moreover, South Florida, is home to two counties with the highest per capita incidence of HIV in the U.S. Risks for HIV are heightened in college settings where individuals may have multiple partners and inconsistent condom use. As such, Hispanic college students in a minority serving institution in Miami, FL comprise an ideal group for the implementation of targeted prevention efforts to decrease health disparities related to HIV.
This dissertation evaluated the implementation of an HIV prevention effort that utilized social media based technologies to engage Hispanic college students in HIV prevention conversations and services. This dissertation (1) evaluated the effectiveness of exposure to a social media based campaign using an experimental design and (2) provided a systematic review of the campaign’s content and user interactivity. Participants were recruited from students electing to receive free HIV testing on-campus as part of a SAMHSA-funded project.
Hispanic young adults (ages 18-24 years) completed baseline and follow-up assessments—reporting demographic and background characteristics as well as perceptions and incorporation of HIV preventive behaviors. Participants were randomized to social media exposure (n=30) or control (n=30) conditions. The exposure condition received three updates per week in the form of social media post updates. Follow-up assessments occurred 4 weeks after HIV testing.
Mixed ANOVA and logistic regression analysis were used to examine the impact of exposure over time by comparing mean scores of baseline and follow-up responses between conditions. This dissertation examined the following outcomes: awareness of HIV testing and prevention services, confidence of using condoms, perceived benefits of using condoms, and frequency of reported protected sex acts.
While analyses revealed no statistically significant differences between groups, McNemar’s test results indicated a statistically significant increase in awareness of HIV prevention services on the university campus for participants in both study conditions (p< .001). These exploratory results indicate further research is needed to determine the effectiveness of social media based strategies and how such technologies should be harnessed to achieve HIV prevention goals.
3
Liegel, McKenzie, and Jodi L. Southerland. "Health Communication Strategies Among Non-Profit Organizations in Appalachia." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/asrf/2018/schedule/206.
Full textAbstract:
Social media has several advantages over more traditional forms of mass communication, but many non-profit organizations (NPOs) are underutilizing social media as a communication platform. There is limited research on social media use among NPOs in rural Appalachia. The current study fills this gap in the literature by examining social media use among NPOs in rural Appalachian Tennessee. We conducted 20 semi-structured phone interviews with NPO representatives (President, CEO, Executive Directors) in an 8-county region of Appalachian Tennessee. The interviews were transcribed and analyzed using Braun and Clarke’s thematic analysis. Thematic analysis indicated that rurality, organizational capacity, messaging, and social media as a secondary communication strategy were important themes. Fiscal, personnel, and time constraints were limiting factors in terms of NPOs ability to use social media. NPOs used social media primarily to share information with their target audience. While acknowledged as an important feature of social media, NPOs were less likely to use social media to advocate, engage, or mobilize community support. Further data collection is ongoing to confirm these findings and to identify best practices. NPOs in rural Appalachia can use these findings to enhance their communication strategies.
4
Eason, Yoshika Shajuan. "Exposure to HIV Prevention Messages on Social Media and Behavior Change Intent." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3876.
Full textAbstract:
African Americans living in the Southeastern region of the United States disproportionately contract sexually transmitted infections (STIs), including human immunodeficiency virus (HIV). Facebook and other social media sites are becoming a way to deliver health-related messaging to targeted populations. The purpose of this quantitative, cross-sectional study was to examine the association between selected demographic factors and impact of social media on intent to change sexual behaviors among 112 African Americans between the ages of 18 and 49 in the Southeastern United States who viewed STI/HIV prevention materials on Facebook within 1 year prior to the study. The theory of planned behavior was used to help understand and interpret the findings. Participants completed an online self-report survey containing questions about their exposure to sexual health messages on Facebook and their intent to change behavior. Results of the multiple logistic regression analyses indicated that gender (p =.462), age (p =.122), education (p =.593), and income (p =.200) were not statistically associated with the dependent variable, intent to change risky sexual behaviors. A majority of respondents indicated the intention to change their sexual behaviors as a result of viewing HIV prevention messages on Facebook, and that the messages were the most important factor in their decision to change behavior. Facebook messaging may be an effective platform for reaching African Americans and influencing behavior; however more research is needed to fully understand the use of social media for STI prevention. The social change implication of this research is the potential to decrease HIV/STI associated morbidity and mortality among this population.
5
Grant, Carolyn. "Influence of Media Messages on Obesity and Health Perceptions Among African American Women." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3226.
Full textAbstract:
African American women have the highest prevalence of overweight and obesity in the United States, thus increasing their risks for chronic diseases. Their understanding of their health status and response to it could be triggered by messages in the media, yet few researchers have examined this topic with African American women. The purpose of this phenomenological study was to explore how advertisement and editorial content in media contributed to perceptions African American women have about overweight and obesity. Following the theoretical foundation of the social cognitive theory, the research questions explored what messages study participants encountered and which messages prompted behavior changes. Ten African American females age 25 and older were recruited and interviewed about their understanding of overweight and obesity, chronic disease risks, and self-efficacy. Codes and themes about obesity, health risks, physical activity, eating, and body image were extracted line by line from interview transcripts. Six themes emerged: obesity as viewed by participants, perceptions of health risks, impact of media messages, perceptions of body image, encouragement from media, and steps to improve personal health. These results indicated that media messages are factors in the development of the views African American women have about being overweight or obese and motivated them to adopt health improving behaviors. Messages in the media can contribute to shifting the imbalance of overweight and obesity among African American women. Additionally, the results can inspire public health officials, health communication researchers and media professionals to develop and disseminate informative health related messages.
6
Eubanks, Paula Nobles. "Lived Experiences with Social Networking Technology to Improve Physical Activity." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6558.
Full textAbstract:
Research suggests that Black women living in the United States are not engaging in sufficient physical activity, which is a major factor negatively impacting their health outcomes. Black Girls Run (BGR) is a targeted national health movement using the capacity of social networking technology as a tool to interact with and inspire Black women to live healthy through running. Literature lacked the voice and perspective of Black women who were embracing the innovation of technology to positively improve their health behaviors. The purpose of this qualitative phenomenological study was to gain a better understanding of the composite experiences of women in BGR and how they utilize social networking technology to improve their physical activity. Social cognitive theory provided the theoretical framework. Semistructured interviews were conducted with 13 women participants of BGR, who were selected using purposive sampling technique. Data were transcribed, organized, analyzed, and coded into common themes with the support of Nvivo 11 software. The findings revealed that social networking served as a tool that the women in BGR used to connect, encourage, and motivate physical activity, and it thereby helped to support their social and physical well-being. Study findings may contribute to positive social change by increasing knowledge and awareness of how technology can be used to promote healthy behaviors among Black women. This study may also provide useful information to stakeholders interested in health promotion strategies and programs to reduce the health disparity gap for Black women in the United States.
7
Rankine, Nicole. "The Association Between Online Risk Behaviors and Real Life Sexual Behaviors Among African American Female Adolescents." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1351.
Full textAbstract:
An increased exposure to the sexual content of traditional mass media (i.e., television, magazines, movies, music) affects real life sexual behaviors among adolescents. Engaging in online risk behaviors such as sharing/posting sexual content using social networking sites, cellphones, smartphones, IPads, or other new media devices has become common among adolescents. The purpose of this quantitative, correlation study, based upon the theory of reasoned action and three pre-existing national surveys, was to determine whether significant associations exist between attitudes, intentions, and behaviors related to online risk behaviors and real life sexual behaviors among African American female adolescents in Metro Atlanta. Data were collected from 111 African American female adolescents residing in the Metro Atlanta. Statistical analyses included the Pearson r correlation, phi coefficient correlation, and logistic regression tests. According to study results, there were no significant relationships between attitudes and behaviors concerning online risk behaviors and real life sexual behaviors, age and attitudes of online risk behaviors, or relationship status and online risk behaviors. However, a significant relationship was found between age and engaging in online risk behavior. The positive social change implications include further insight for those working in the area of adolescent sexual health prevention and promotion. The findings can be used to better understand the impact of online risk behaviors on adolescent sexual health and how new media platforms can be effectively used to tailor prevention programs and campaigns.
8
Hasson, Dan. "Stress Management Interventions and Predictors of Long-term Health : Prospectively Controlled Studies on Long-term Pain Patients and a Healthy Sample from IT- and Media Companies." Doctoral thesis, Uppsala : Acta Universitatis Upsaliensis : Univ.-bibl. [distributör], 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-5944.
Full text
9
Cheng, Benjamin Ka Lun. "Promoting healthy eating among children using regulatory fit theory." HKBU Institutional Repository, 2013. http://repository.hkbu.edu.hk/etd_ra/1537.
Full text
10
Souto, Ana Cristina Carneiro Fernandes. "Políticas públicas saudáveis na mídia social: em tempos de promoção de saúde quem se arrisca ser "sedentário assumido"?" Pontifícia Universidade Católica de São Paulo, 2010. https://tede2.pucsp.br/handle/handle/16906.
Full textAbstract:
Made available in DSpace on 2016-04-29T13:30:46Z (GMT). No. of bitstreams: 1
Ana Cristina Carneiro Fernandes Souto.pdf: 690258 bytes, checksum: 2b33f7b41f93fa43c6dbbde71db0bfed (MD5)
Previous issue date: 2010-11-19Conselho Nacional de Desenvolvimento Científico e Tecnológico
It is no novelty to say that there exists a relationship between physical and mental health. This idea has been present, since ancient times, in the very expression mens sana in corpore sano , which already suggested that health would be fostered by a balanced way of life. Within our social and historical context, in another view point, the way of life is a relevant Public Health concern, as one faces the evidences that the Chronic Non-communicable Diseases (NCD), constitute the main causes of premature mortality and disability, in most of the countries in our continent, Brazil included. With this perspective, neoliberal public policies, targeted at promoting the construction of healthier lives, underpin the affirmation that a sedentary lifestyle, as a modernity nondesirable byproduct is a risky lifestyle and, thus must be avoided. The promotional movement, besides motivating an individual adhesion and producing proactive movements towards the healthy prescriptions, has generated other effects and paradoxical movements. Facing this reality, the present Master Dissertation, as a textual result of a remotely conducted research, via the internet, combines the data presentation with discussions and reflections performed in two venues: identity and health. From the identity standpoint, the study initiates focusing on a group of assumed sedentary people and deepens into an emblematic case study. On its turn, from de health standpoint, the voluntary action of constructing an identity in the internet is problematized, more specifically, the action of turning public a negatively valued personal attribute, as the sedentary face of the identity. From the collected data and reflections made, it is possible to say that: the activism in a social network carries a certain emancipatory possibility. The communicative actions of the assumed sedentary have the intent to validate the their daily practices, among peers, and they do not indicate a resistance movement directed against the practices prescribed as healthy, in a certain sense the assumed sedentary reproduce the dominant theoretical speech of the health promotional movement. Finally, from de studied case it is possible to say that the human post-conventional identity is determinant on making real certain life project dimensions via communicative action within the net
Dizer que existe uma relação entre a saúde física e a saúde mental não é algo novo. De certo modo, essa idéia já se fazia presente na antiguidade, na expressão mens sana in corpore sano , que sugeria que a saúde seria algo decorrente de um modo de vida equilibrado. Em nosso contexto social e histórico, num outro olhar, o modo de viver é uma questão relevante de Saúde Pública, particularmente, diante das evidências de que as Doenças Crônicas Não Transmissíveis (DCNT) são causa principal de mortalidade e de incapacidade prematuras, na atualidade. Nessa perspectiva, políticas públicas neoliberais têm sustentado a afirmação de que o estilo de vida sedentário, como um produto não desejável da modernidade, é um estilo arriscado que deve ser evitado. Além de motivar a adesão individual e produzir movimentos pró-ativos em relação às prescrições saudáveis, ações promocionais têm gerado outros efeitos e movimentos paradoxais. Diante dessa realidade, essa dissertação da investigação realizada à distância, via internet, combina a exposição dos dados com discussões e reflexões realizadas em duas vertentes: identidade e saúde. Do ponto de vista da identidade, o presente estudo inicia-se enfocando o agrupamento de sedentários assumidos e, aprofunda-se num estudo de caso emblemático. Do ponto de vista da saúde, problematiza-se a ação voluntária de construção da identidade na internet, especificamente, a ação de tornar público um atributo pessoal de valor negativo, como a face sedentária da identidade. A partir dos dados levantados, e das reflexões realizadas, pode-se dizer que: o ativismo na rede social carrega certa possibilidade emancipatória; as ações comunicativas de sedentários assumidos têm a pretensão de validar suas práticas cotidianas, entre pares, e não constituem um movimento de resistência orientado contra as práticas prescritas como saudáveis; sedentários assumidos reproduzem o discurso teórico dominante do movimento promocional; e, finalmente, a partir do estudo de caso pode-se dizer que a identidade pós-convencional é determinante para que a ação comunicativa na rede possa vir a possibilitar a concretização de algumas dimensões do projeto de vida pessoal
11
Ogbonna, Judith C. "Risk of Maternal Smoking on Breastfed Infants and the Development of Otitis Media." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2857.
Full textAbstract:
Despite advances in health promotion through efforts to reduce tobacco smoking, tobacco-related health conditions have continued to be significant. Exposure to secondhand smoke has been identified as a health risk also in addition to infant health risks related to maternal smoking. In contrast, breastfeeding has been found to promote infant health and is strongly encouraged. Despite literature supporting both of these statements, the combined effects of both breastfeeding and maternal smoking on infant wellbeing have not been delineated. Otitis media represents a common health problem among infants and young children. Tobacco exposure has been shown to increase its incidence while breastfeeding has been shown to reduce its occurrence. In the current study, a consecutive sample of all infants less than 5 years of age with otitis media and breastfed for at least 6 months was collected from a busy urban clinic for analysis. A survey tool was administered to those meeting study criteria. Primary analysis examined the odds ratio of developing otitis media among breastfed infants between those whose mothers smoked tobacco and those whose mothers did not. As a result, the association between the protective effects of breastfeeding and the detrimental effects of maternal smoking was evaluated in relation to the development of otitis media. Secondary variables including demographics, family history, past medical and birth history, and secondhand smoke exposure were also assessed. Results failed to demonstrate a significant difference in otitis media between the 2 cohorts in this study, and of the secondary variables, only cranio-facial deformities and/or a family history of these conditions resulted in higher otitis media occurrence. Further study with larger populations with higher tobacco use rates may offer additional insights into this matter.
12
Lugnet, Emma, and Josefin Nyberg. "Själ(v)bilder i blickfång : En kvalitativ studie om mentalt hälsofrämjande aspekter av sociala medier i relation till skapande." Thesis, Luleå tekniska universitet, Institutionen för hälsovetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79682.
Full textAbstract:
Syftet med studien var att undersöka mentalt hälsofrämjande aspekter av sociala medier i relation till skapande. En kvalitativ metod som bestod av tre fokusgruppsintervjuer med 3-5 deltagare i varje fokusgrupp användes för att samla in data. Insamlad data analyserades med hjälp av en manifest innehållsanalys, där tre underkategorier; omge sig med inspiration och likasinnade, olika dimensioner av att visa upp sina verk och omfamna speglandet av verkligheten bildade ett huvudtema; att dela och ta del av: hälsofrämjande aspekter av skapande och sociala medier. Resultatet visar på att sociala medier i relation till skapande bidrog positivt till den mentala hälsan genom bland annat genuinitet, ärlighet, samhörighet och inspiration bland likasinnade på sociala medier. Bekräftelse kunde vara både positivt och negativt beroende på hur deltagarna förhöll sig till det. Hanterandet av sårbarheter framkom i form av olika strategier, däribland att ta kontroll och olika sätt att finna mod. Slutsatsen visar att det går att få hälsofrämjande effekter på den mentala hälsan genom att använda sig av sociala medier i relation till sitt skapande.The aim of this study was to explore mentally health promoting aspects of social media in relation to crafting. A qualitative method which consisted of three focus group interviews with 3-5 participants in each focus group was used to collect data. The data were analyzed with a manifest content analysis, where three subcategories; surround yourself with inspiration and like-minded people, various dimensions of displaying your work and embrace the reflection of reality formed a main theme; to share and take part: health promotive aspects of creative crafting and social media. The result shows that crafting in relation to social media contributed positively to mental health by factors like genuineness, honesty, affinity and inspiration amongst like-minded people on social media. Confirmation and affirmation could be both positive and negative depending on how the participants related to it. Dealing with vulnerability emerged as different strategies, for example taking control and different ways to find courage. The conclusion shows that it’s possible to get health promotive effects on mental health by using social media in relation to one's crafting.
13
Nähr, Veronica. "En beskrivning av syntetisk media i relation till folkhälsovetenskapligt arbete och empowerment hos hälsokonsumenten : En strukturerad litteraturöversikt." Thesis, Högskolan i Skövde, Institutionen för hälsovetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-19833.
Full textAbstract:
Introduktion: Syntetisk media omfattar teknik som berör många områden, t ex syntetisk text- och röstbearbetning, videomanipulation, bildmanipulation, digitala människor och ansikten. Under de senaste åren har den tekniska utvecklingen accelererat ytterligare, till en informations- och kommunikationsteknologi (IKT) som omfattar möjligheten att använda syntetisk media alltmer. Detta har lett till implementering av nya informations- och kommunikationsverktyg för hälsokonsumenten, bl. a med förhoppning om ökad individuell empowerment. Det är således intressant att undersöka hur syntetisk media beskrivs vara möjligt att användas hälsofrämjande inom folkhälsoarbete samt beskriva hur det påverkar empowerment hos hälsokonsumenter. Syfte: Syftet för detta examensarbete har varit att redogöra för vilka syntetisk media som används idag som informations- och kommunikationsverktyg inom hälsopromotion och prevention samt undersöka deras konsekvenser på hälsokonsumentens empowerment. Metod: En strukturerad litteraturöversikt med tematisk analys enligt Braun &. Clarks (2006) modell. Resultat: Totalt har 14 vetenskapliga artiklar ingått som urval i den tematiska analysen. Efter tematisering har slutligen 5 teman kunnat presenteras; Hälsokonsumentens karakteristika, Målområden för digital hälsa, Digitalt verktyg-syntetisk media, Intervention genom digitalt verktyg-syntetisk media, Konsekvenser för hälsokonsumenten. Slutsats: Syntetisk media kan verka som ett digitalt hälsofrämjande informations- och kommunikationsverktyg och har möjlighet att genom olika digitala interventioner rikta sig till hälsokonsumenter med potential för att stärka deras empowerment. Hälsokonsumenterna har beskrivits som en heterogen grupp, med olika åldrar, kön och bakgrund. I dagsläget är det till arbetets syfte relaterade urvalet av studier dock begränsat. Det finns därmed ett behov av fortsatta studier som följer utvecklingen av syntetisk media i relation till folkhälsoarbete beträffande utformning, effekt, hållbarhet och säkerhet.Introduction: Synthetic media includes technologies such as synthetic text and voice processing, video manipulation, image manipulation, digital people and faces. In recent years, technological development has accelerated further, to an information and communication technology (ICT) that increasingly embraces the possibility of using synthetic media. This has led to the implementation of new tools for the health consumer, in the hope of increased individual empowerment. It is therefore interesting to investigate synthetic media in the context of public health work and empowerment in health consumers. Aim: The aim of this thesis has been to account for which synthetic media is today used as information and communication tools in health promotion and disease prevention and to investigate their consequences on the empowerment of the health consumer. Methods: A structured literature review with thematic analysis according to Braun & Clark's (2006) model. Results: Totally 14 scientific articles have been selected for the thematic analysis. All together 5 themes could be presented: Characteristics of the health consumer, Target areas for digital health, Digital tools-synthetic media, Intervention through digital tools-synthetic media, Consequences for the health consumer. Conclusion: Synthetic media can act as a digital health promoting information and communication tool and target health consumers through various digital interventions with the potential to strengthen their empowerment. Health consumers have been described as a heterogeneous group. At present, there are limited studies available related to the study aim. There is therefore a need for further studies of synthetic media in relation to public health work related to design, efficacy, sustainability and safety.
14
Al, Saqer Layla Hassan. "Promoting social change in the Arab Gulf : two case studies of communication programmes in Kuwait and Bahrain." Thesis, University of Stirling, 2006. http://hdl.handle.net/1893/200.
Full textAbstract:
The thesis presents rich empirical analysis of the role of public relations in facilitating participation in social change in the Arab Gulf. The focus is on what public communication approaches are used and how they are regarded from the perspectives of the key social actors. It presents an historical and sociological background of public communication and media in the Arab Gulf. Moreover, it provides in-depth analysis of two empirical case studies in the Arab Gulf: Ghiras, the national drugs prevention programme in Kuwait, and Be Free, the voluntary anti-child abuse programme in Bahrain. This thesis relates the practice of public communication in the Arab Gulf society to Arabic culture and ethics. The thesis uses a qualitative constructivist paradigm to “re-construct” the multiple realities initially constructed by social actors in the cases to provide original insights on the role of public communication and public relations in social change in the Arab Gulf. It presents a new perspective of 'social change' in the two cases that is tied to Islamic ethics. Besides, it re-constructs original Arabic-oriented understanding of 'relational' and 'persuasion' approaches, which differs from the Western paradigm. One of the key contributions of the thesis is its adaptation of relevant Western communication models to the empirical Arab Gulf cases to identify some of the crucial factors of the practice and role of public communication in the Arab Gulf. The unique contribution of this thesis is that it develops a greater understanding of alternative cultural context that might contribute to the adaptations of existing theory and therefore a first step towards new models. It introduces a theoretical framework for other scholars to develop an Arabic public communication ethics theory and to build up a cultural model of the practice of public communication and public relations in the Arab Gulf. The thesis generates key theoretical implications that contribute to the theoretical discussion on the value and role of media, public relations, social marketing, and public communication in the Arab Gulf society at the age of globalisation.
15
Ljungkvist, Sanna, and Bodil Rönnewald. "Hälsofrämjande effekter med informations- och kommunikationstekniska verktyg och sociala medier för den psykiska hälsan hos unga vuxna : En strukturerad litteraturstudie." Thesis, Högskolan i Skövde, Institutionen för hälsovetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-18526.
Full textAbstract:
Introduktion: Den psykiska ohälsan bland unga vuxna har ökat under de senaste tio åren och är en av Sveriges största folkhälsoutmaningar. Globalt sett är 322 miljoner människor drabbade av depression och 264 miljoner är drabbade av ångestsjukdom. Ett delmål bland de globala hållbarhetsmålen är att den mentala hälsan skall beaktas och främjas med preventiva insatser. Ytterligare ett steg för att uppnå en god och jämlik hälsa är den av Sverige antagna Vision e-hälsa 2025 som innebär att Sverige skall bli världsledande i att tillvarata möjligheterna med digitalisering. Informations- och kommunikationsteknologin [IKT] och sociala medier ökar möjligheten till interaktion, oberoende av tid och rum. Syfte: Att beskriva hälsofrämjande effekter som sociala medier och IKT-verktyg kan ha för att minska den psykiska ohälsan bland unga vuxna. Metod: En strukturerad litteraturstudie baserad på 20 vetenskapliga originalartiklar som inhämtats från databaserna Pubmed och Cinahl. Artiklarna har analyserats med en tematisk analys. Resultat: Sex teman med främjande effekt på den psykiska hälsan urskildes och grupperades i tre kategorier. Kategorierna var kunskapsutveckling, psykologiska aspekter och användbara verktyg. Teman var personlig utveckling och förändring, ökad kunskap och förmåga, trygghet och anonymitet, motivation och engagemang, social tillhörighet och socialt stöd samt lättillgänglighet och användarvänlighet. Slutsats: Resultatet visar att det finns hälsofrämjande effekter inom det digitala området. Teknikanvändningen kan bidra till implementering av digitala hälsofrämjande insatser i syfte att minska den mentala ohälsan hos unga vuxna. Dock finns lite forskning inom området och fler studier behövs för att få full effekt av digitaliseringens möjligheter.Introduction: The mental ill-health of young adults has increased over the past ten years and is one of Sweden's largest public health challenges. Globally, 322 million people are suffering from depression and 264 million are suffering from anxiety disorder. One of the global sustainability goals is that mental health must be considered and promoted with preventive measures. Another step to achieve good and equal health is Vision e-health 2025, in which Sweden is aiming to become a world leader in utilizing the opportunities of digitalisation. Information and communication technology [ICT] and social media increase the possibility of interaction, regardless of time and space. Aim: To describe health-promoting effects that social media and ICT tools can have to alliviate the mental ill-health of young adults. Method: A structured literature study based on 20 scientific original articles obtained from the PubMed and CINAHL databases. The articles have been analyzed with a thematic analysis. Results: Six themes with a promoting effect on mental health were identified and grouped into three categories. The categories were knowledge development, psychological aspects, and useful tools. The themes were personal development and change, increased knowledge and ability, security and anonymity, motivation and engagement, social belonging, and social support, as well as easy accessibility and user-friendliness. Conclusion: The result shows that health-promoting effects are evident in the digital field. The use of technology can contribute to the implementation of digital health promotion efforts aimed at alleviating the mental ill-health of young adults. However, research in the field is limited and more studies are needed to achieve the full effect of the opportunities of digitisation.
16
Kolomatskyi, Artem. "Use of social media for educational services promotion." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-264259.
Full textAbstract:
The aim of the thesis is to analyze the influence of the promotion in the social media for educational services. Current work covers all the definitions and overviews of the literature that is relevant for the understanding of the chosen topic. Theoretical data was followed by the examples of implementation of tools that could help the enterprises to promote the goods and services on the local market. The practical part of the thesis is standing on the research of the business that provides educational services in Ukraine and how investments in the development of social media tools are showing the rise of the sales for the company. I consider my work to be helpful in understanding all crucial areas in social media marketing. The aim of this study is to offer valuable insights into the development campaign process that would help Meat Studies to attract more students to educational services of the company.
17
Bornman, Magda. "Digital media as communication tools for health promotion in managed health care." Pretoria : [s.n.], 2000. http://upetd.up.ac.za/thesis/available/etd-07132006-105048/.
Full text
18
Eriksson, Malin. "Social capital, health and community action : implications for health promotion." Doctoral thesis, Umeå universitet, Epidemiologi och global hälsa, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34198.
Full textAbstract:
Background; The overwhelming increase in studies about social capital and health occurring since 1995 indicates a renewed interest in the social determinants of health and a call for a more explicit use of theory in public health and epidemiology. The links between social capital and health are still not clear and the meanings of different forms of individual and collective social capital and their implications for health promotion needs further exploration. The overall aims of this thesis are to explore the relationship between social capital and health and to contribute to the theoretical framework of the role of social capital for health and health promotion. Methods; Data from a social capital survey were used to investigate the associations between individual social capital and self-rated health for men and women and different educational groups. Survey data were also analyzed to determine the association between collective social capital and self-rated health for men and women. A qualitative case study in a small community with observed high levels of civic engagement formed the basis for exploring the role of social capital for community action. Data from the same study were utilized for a grounded theory situational analysis of the social mechanisms leading to social capital mobilization. Main findings; Access to individual social capital increases the odds for good self-rated health equally for men and women and different educational groups. However, the likelihood of having access to social capital differs between groups. The results indicate a positive association between collective social capital and self-rated health for women but not for men. Results from the qualitative case study illustrate how social capital in local communities can facilitate collective actions for public good but may also increase social inequality. Mobilizing social capital in local communities requires identification of community issues that call for action, a fighting spirit from trusted local leaders, “know-how” from creative entrepreneurs, and broad legitimacy and support in the community. Conclusions; This thesis supports the idea that individual social capital is health-enhancing and that strengthening individual social capital can be considered one important health promotion strategy. Collective social capital may have a positive effect on self-rated health for women but not for men and therefore mobilizing collective social capital might be more health-enhancing for women. Collective social capital may have indirect positive effects on health for all by facilitating the ability of communities to solve collective health problems. However, mobilizing social capital in local communities requires an awareness of the risk for increased social inequality.
19
Pee, Barbel Christel Giesela. "Health promotion : social cognitions and testicular self examination." Thesis, University of Surrey, 1997. http://epubs.surrey.ac.uk/844306/.
Full textAbstract:
Testicular self-examination (TSE) is an important behaviour to prevent the development of testicular cancer. This thesis examined the stages of decision making, emotions, perceived costs and benefits of screening, the self perceptions, social influences, and health routines in samples of adult males and adolescent school boys. A multi-method approach was adopted involving qualitative and quantitative methods of study. The qualitative part of the investigation comprised a series of studies including focus groups, in-depth interviews, programme evaluation and survey studies. The aim was to elucidate the meanings associated with health and illness and preventive cancer screening. Such information formed the bases for developing a survey measure and a health promotion programme to promote TSE. A comparative cross-sectional approach, including the components of three social cognition models was then carried out revealing a hybrid model (HSCM) to be most effective in explaining TSE. Acknowledging traditional social cognitions as predictors of TSE decision making, it also stresses the importance of emotional cognitions, self perceptions and routine behaviours. Using a five-stage model building approach, a longitudinal examination of stages of decision making was also carried out. Logistic analysis revealed that much of the variation in TSE practice was explained by a planning stage, implicating a two-stage motivation and volition stage rather than a five-stage model. In addition to explaining the characteristics associated with TSE practice and elucidating a stage approach to decision making, a draft health promotion programme was developed and evaluated. Two forms of the programme, a booklet and a seminar, were appraised and deemed effective as motivators of preventive action. Findings are discussed in terms of theory and practice of health education. The implications of the findings for health psychology are also discussed.
20
Kontu, Hanna. "Creating a strategy for social media : perspectives from the fashion industry." Thesis, University of the Arts London, 2015. http://ualresearchonline.arts.ac.uk/13473/.
Full textAbstract:
Social media have altered the communication landscape and significantly impacted on marketing communication. Research suggests that with the rise of social media, marketing communication has been democratised, and the power has shifted from those in marketing to the individuals and communities that create and consume content on social media and redistribute it across a variety of channels. Yet the implications of social media are still largely unknown among practitioners and managers. Interest in the use of social media in marketing is growing. In particular with the recent special issues on social media published by marketing journals, the body of research is rapidly developing. But despite the growing interest, there are no specific theories that focus on social-media marketing in the fashion industry, and limited empirical research exists on the implications of social media in the fashion sector overall. Research in this area has the potential to inform both further study and practice in relation to the use of social media in fashion-marketing communications. This study explores the development, implications and impact of social media as a part of marketing communications in the fashion industry through case studies and key-informant interviews. In particular, the aim is to build an empirically grounded framework that enables the understanding, explanation and description of the process of building a social-media strategy. The findings arising from this research can help practitioners and managers to make sense of the social-media environment and better understand how to design social-media activities and effectively use social media in marketing communications. As the field is emerging, the methodologies, theories and their application are likely to evolve considerably.
21
Williams-Johnson, Lori Michelle. "Preventive Health Education Media and Older Worker Health Literacy." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2388.
Full textAbstract:
The United States has experienced an increase in older workers as individuals born between 1946 and 1964 have remained in the labor force. Preventive health screening education, such as an immunization flyer, is necessary to avert preventable illness among older workers. Based on previous research, there is a gap regarding age-specific methods for educating the older worker about preventive health. Therefore, the purpose of this study was to explore the relationship between various media providing preventive health screening information and the assessed health literacy of the older worker. Based on the health belief model, a quantitative, cross-sectional method was used. A population of older workers (n = 159), starting at age 45, of diverse racial groups and job types, was surveyed to determine their health literacy, preventive health screening knowledge, and frequency of exposure to diverse types of media that facilitate preventive health education. Analysis of variance was used to evaluate the relationship between the various media providing preventive health screening used by the older worker and the health literacy of the older worker. According to the study, the 45-54 age group had the lowest health literacy scores, and all age groups possessed comparable knowledge of preventive health screening education. Finally, 2 types of media 'television and radio' were effective in improving health literacy by exposure, and 4 types of media 'television, radio, newspaper, and Internet' were perceived effective in providing preventive health education. Implications for positive social change included age-specific methods for educating the older worker about preventive health, which could, in turn, reduce morbidity and mortality caused by preventable diseases such as cancer and heart disease.
22
Kehr, Dirk. "Work, Social Enterprise and Mental Health Promotion : A psychology of religious analysis of work as a mental health promotion activity." Thesis, Uppsala universitet, Teologiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-385883.
Full textAbstract:
The intent of this paper is to investigate social enterprise, and the Swedish work environment regulations as expressed in the Organizational and social work environment provisions of the Swedish Work Environment Authority (AFS 2015:4) within the context of mental health promotion. This investigation will generate hypotheses regarding how social enterprises and the individuals working in these environments utilize work in creating mental health promotional activities. The theoretical approach to be used in this paper is twofold: Attachment Theory and Meaning Making Theory. In order to deepen our understanding of work as a mental health promotional activity the phenomena of social enterprise and AFS, 2015:4 were subjected to a textual analysis in the form of a focus group interview and followed with a semi-structured interview. The research design was transformational, and the method was mixed combining literature review, text analysis, a focus group interview and several semi-structured interviews. The population interviewed was employees and management within social enterprises in Uppsala, Sweden. The conclusion reached was that the ability for a work environment to promote health was in correlation to the quality of social relationships and the ability to understand and experience the activity of work as meaningful and meaning making. Based upon this conclusion hypothesis were generated for further research.
23
Tanner, Susan J. "Social representations of cancer and their role in health promotion." Thesis, University of Surrey, 1997. http://epubs.surrey.ac.uk/771378/.
Full textAbstract:
This thesis examines the potential of the Social Representation (SR) approach as an alternative to the traditional social cognition approach adopted in the study of cancer-related thought and behaviour. The traditional approach is critically examined. The main motivation for this thesis concerned the non-compliance of cancer-related health behaviour despite the huge investment into health promotion campaigns. Given the lack of any methodological orthodoxy for the study of SRs the core aim of the thesis was to explore the methodology appropriate for SR analysis in the area of cancer. In recognition of the complex nature of SRs a multi-method approach was adopted in which four different methods were evaluated. As the basis of this research Qualitative methods (Chapter 4) were used to explore the underlying rationale of the representations of cancer, and to inform the design of more quantitative instruments. Next an idiographic approach (Multiple Card Sort Procedure) (Chapter 5) was employed to examine the cognitive component of the SRs of cancer. The affective elements making up the SRs of cancer along with the cultural elements were then explored using a Metaphor Procedure (Chapter 6). The fourth method, a self-report Questionnaire (Chapter 7) was used to examine the attitudes, knowledge and emotional cognitions making up the SRs of cancer. An attempt was also made to identify shared representations using each of the methods employed using analytic procedures consistent with the data collected. Thus a qualitative analysis was carried out on the qualitative data, a scaling analysis on the idiographic data. Both the metaphor and the questionnaire data were analysed using a cluster analytic methodology (Fife-Schaw, 1993). Each method proved to have strengths and weaknesses. The questionnaire approach for example proved to be the most useful in examining the relationship between the representations of cancer and health behaviour, but the constraints of this method were shown by the idiographic technique. This work provided a foundation for the second part of the thesis. Using a questionnaire format (Chapter 8) the measurement tool for the SRs of cancer was refined on a sample of 510 respondents. Five factors were identified, IIInesslRestriction, Challenge, Symptom Focus, Cancer Control and Emotional Aspects. When operationalised into scales these factors proved to be highly reliable with values in excess of 0.75 making them sound measurement tools. Using a cluster - discriminant technique three shared representations of cancer were identified, an Ambivalent representation, a Positive Control representation and an Illness representation which proved to be differentially related to health behaviour. The positive orientation is an interesting one because it receives less documentation within the cancer literature. The research suggests that social cognition models are failing to fully account for the variance in health behaviour for a number of reasons. Perhaps most important is the insufficient attention paid to emotionally arousing qualities of cancer and the role played by socio-cultural factors. Lifestyle approaches, experience of cancer, and dominant conceptualisations in the media seem to be influencing the representations of cancer held. The role of individual differences within the formulation of SRs was then examined (see Chapter 8). The findings suggest that SRs are a product of both the social environment and individual psychological differences. Cancer-related thought and behaviour then may vary according to the social context as well as individual traits. The implication for health educators is that they cannot rely upon a superordinate representational 'norm' but must look at the mores and mileu of the target group in question.
24
Higgins, Donna L. "Social capital and HIV prevention." Thesis, University of Nottingham, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.360543.
Full text
25
Nawyn, Jason Paul. "A persuasive television remote control for the promotion of health and well-being." Thesis, Massachusetts Institute of Technology, 2005. http://hdl.handle.net/1721.1/34185.
Full textAbstract:
Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, February 2006.Includes bibliographical references (leaves 128-132).
New forms of media technology that enter the home often fundamentally transform the way that people spend their time. In the present day, daily "screen time" with televisions and other entertainment systems continues to rise [1]. Within this climate of escalating media consumption, experts in the medical community have repeatedly voiced concerns about the public health crisis that looms over a largely sedentary U.S. population. Principal among these concerns is the continuing upward trend in lifestyle-related disorders such as obesity and Type 2 diabetes. Within the last two decades, substantial epidemiological research has linked excessive television viewing with both obesity [2] and Type 2 diabetes [3, 4]. This work describes the design, implementation, and evaluation of a ubiquitous computing system intended to simultaneously decrease a user's television viewing while increasing his or her frequency and quantity of non-sedentary activities. This system, called VizTo, employs a residential sensing infrastructure to recognize an individual's television viewing and uses wearable accelerometers to detect physical movement. The primary user interface consists of a handheld computing device that serves as a wireless remote control for a television and home theatre system, as well as an interface for planning and reviewing daily activity.
(cont.) This device tracks daily activity patterns and uses theories of behavior modification to non-intrusively persuade users to decrease their daily television use while increasing physical activity. Results from a 14-day case study evaluation revealed examples of how persuasive interface design elements might influence user behavior without inducing a burden of annoyance.
by Jason Paul Nawyn.
S.M.
26
Abrons, Irene Michel. "Social Media Marketing Among Small Retail Clothing Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4769.
Full textAbstract:
Social media marketing influences consumer trust in businesses, and trust accounts for about 37% of consumer purchasing decisions. The purpose of this multiple case study research was to identify the barriers to social media marketing that owners of small retail clothing businesses must overcome to be competitive. The conceptual framework was the technology acceptance model. Collected data consisted of company documents and semistructured interviews with 3 small retail clothing business owners in Chicago, Illinois, who had experience with social media marketing. Data analysis consisted of an open coding approach and member checking. The study revealed the small business owners who participated in this study had not experienced insurmountable barriers to their use of social media marketing. However, participants cited difficulties relating to the cost and time involved in social media marketing and the lack of suitable training. The 4 main themes that emerged relating to the perceived benefits of social media marketing were cost, convenience, ability to reach a large audience, and benefits relating to visual marketing. The study has implications for the success of the small business sector as well as the U.S. economy because data yielded insight into effective practice in social media marketing in the small retail clothing industry, as well as the types of barriers and difficulties that small business owners must overcome. This study has potential for social change because knowledge about the barriers to social media marketing could empower small businesses, especially in Chicago, to adopt strategies to overcome barriers, thereby remaining competitive and adding to the stability of small businesses as a significant source of jobs and economic growth.
27
Najafizada, Said Ahmad Maisam. "Health Content of Afghan Media." Thesis, Université d'Ottawa / University of Ottawa, 2011. http://hdl.handle.net/10393/20173.
Full textAbstract:
Television has developed dramatically over the past six years in Afghanistan with a potential for providing extensive health information to its viewers, yet little is known about the coverage of health issues on Afghan television.
Using the theories of agenda-setting and framing, and social norms approach this study explored what health-related topics were covered, how they were covered, and what sociocultural practices were broadcasted by the major Afghan private, national televisions.
The study used a sample of six constructed weeks in 2010 of two leading private, national television networks. Firstly, the study found that priority health problems such as maternal and child health, communicable disease and mental health received very less coverage. Secondly, however, individual-level and societal-level causes were blamed equally for the health problems; individual behaviour solutions were the favourite choice of the media, turning a blind eye to government weakness and organizational solutions. Thirdly, self-prescription, religious and traditional health seeking behaviour, and gender inequity were routine practices reflected on television.
As the first content analyses of the coverage of health-related issues in Afghanistan, the study provides public health professions, the Afghan media and policy makers a broad picture of health information available to the public on the leading Afghan television stations.
28
Wagner, Darci. "Managing Negative Comments Posted on Social Media." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1556.
Full textAbstract:
Consumers use social media to share their service experiences, positive and negative. Some organizations lack strategies to respond to the negative comments, which can inhibit service recovery and harm the success of the organization. The purpose of this case study was to explore strategies used by social media managers to manage negative comments posted on social media sites. The study's conceptual framework was social exchange theory. Participants in Central Ohio were recruited through e-mail. Data were gathered by observing 2 social media marketers manage social media and by interviewing social media managers. Secondary data from the organization displayed the engagement level of consumers. The data were coded for emergent themes, which revealed community management, engagement, and reputation management. Data analysis of the themes suggested that organizations should search daily for reviews and respond immediately and organizations should create a positive social media environment by encouraging conversations and engaging followers in conversations. Further, organizations should use experience comments as an opportunity to create value and not delete comments unless derogatory to the audience. Lastly, the analysis demonstrated that organizations should build and maintain relationships with customers and other audiences through social media. Marketers reading this study can learn and implement strategies for responding to negative comments posted on social media. This study may promote social change by enhancing service recovery for organizations, improving experiences for consumers, and informing marketers of the prominent role of social media in communications and marketing plans.
29
Schmidt, Nicholas. "The Determinants of Firm Profitability: The Effect of Social Media." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/cmc_theses/958.
Full textAbstract:
This study seeks to explore whether social media plays an important role in determining a firm’s profits. Using data from 392 Large American firms from the period 2005-2013, obtained primarily from the database, COMPUSTAT, I find that a firm’s adoption of Social Media plays a minor role in determining profits, while higher Lagged Profits, Lagged Productivity, Firm Sizes, and Advertising Expenses lead to higher profits.
30
Arneson, Hanna. "Empowerment and health promotion in working life /." Linköping : Department of Health and Society, Linköping University, 2006. http://www.bibl.liu.se/liupubl/disp/disp2006/med934s.pdf.
Full text
31
Schooling, Catherine Mary. "Health behaviour in a social and temporal context." Thesis, University College London (University of London), 2001. http://discovery.ucl.ac.uk/1350107/.
Full textAbstract:
Smoking, alcohol consumption, diet and exercise are sources of risk for many chronic diseases and the need to change unhealthy behaviours is now a key aspect of health promotion policies. Interventions to change adult behaviours have been unsuccessful despite, or perhaps because of, rather dramatic secular changes. Health behaviour is usually understood in terms of three different motivating forces for action, which can be categorised as individual utility, social structure and agency (i.e. engagement in a specific social and temporal context). The first two of these have been relatively well studied. The role of individual utility has been explored using a variety of expectancy-value models that relate individual psychological attributes (attitudes, beliefs and suchlike) to health behaviour. The role of social structure has been explored by studying how behaviour varies with economic circumstances (such as income or tenure) and social relationships (such as family and neighbourhood). Less well studied has been the role of agency. This thesis develops Giddens's concept of self-identity and Simmel's ideas on fashion, to provide an operationalisation of agency. The concept of image is used to link the individual's presentation of self and the appearance of an activity, in terms of underlying attributes such as conformity, gender-identity, sociability and asceticism. Considerations of image provide a potential explanation as to why some people might be more attracted to one activity than another. The concept of status seeking is used to explore why some people are motivated to follow new trends more quickly than others. This operationalisation of the role of agency in health behaviour is tested by exploring the relationship between all these potential motivating forces (individual utility, social structure and agency) and the initiation of and change in 4 specific health behaviours (smoking, drinking, diet and exercise), using data from the 1946 national birth cohort. The 1946 cohort provides a unique opportunity to explore these relationships because it provides the historical specificity necessary to delineate the changing public image of these health behaviours. It covers a period (1946-1989) during which advice about and the public image of the 4 health behaviours changed considerably, and it has data on the cohort's health habits and self images. Results indicate that people's views of themselves in relation to public images do indeed relate to these 4 health behaviours along with the other motivating forces. Understanding how all these motivating forces operate offers the possibility of predicting future behaviour and designing strategies to promote healthy choices.
32
Adler-Baeder, Francesca. "Promotion of Resilience & Relational Health for Diverse Populations." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/secfr-conf/2020/schedule/52.
Full text
33
Richardson, Erica Clare. "Health promotion in the field of substance misuse in post-Soviet Russia." Thesis, University of Birmingham, 2002. http://etheses.bham.ac.uk//id/eprint/232/.
Full textAbstract:
This thesis is an investigation into health promotion in post-Soviet Russia in the field of substance misuse defined as the problematic and chaotic as well as recreational use of alcohol, solvents and both prescription and illicit drugs. The thesis outlines and analyses developments in the provision of health promotion in Russia since the collapse of the Soviet Union in 1991 in two areas: institutional shifts in the provision of health promotion (the relative and changing roles of state, non-state and international actors); and changes in content and form of health promotion messages. The hypothesis that health promotion in the field of substance misuse in post-Soviet Russia remains fixed within a medical model of health is tested through an analysis of the way in which health promotion is developing in two regions – Saratov and Sverdlovsk oblasts. The relative and changing roles of state, non-state and international actors in the development of health promotion interventions, and the way health education materials framed the issue of substance misuse, both illuminated significant barriers to the development of alternative community empowerment approaches and confirmed that the medical model of health is indeed still hegemonic among approaches to health promotion in post-Soviet Russia.
34
Harrison, Helen E. "In the picture of health, portraits of health, disease and citizenship in Canada's public health advice literature, 1920-1960." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/NQ63424.pdf.
Full text
35
Tingley, Christopher. "Social Media Marketing Strategies to Engage Generation Y Consumers." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1216.
Full textAbstract:
Consumers of the Generation Y cohort, also referred to as Millennials, include approximately 75 million Americans who have significant purchasing power. These consumers access social media on a daily basis, but they often ignore advertisements that are targeted to them. Previous studies on social media marketing to Generation Y consumers have focused on consumer input but lacked data from marketing professionals. The purpose of this phenomenological study of social media marketers in the United States was to determine successful strategies to engage Generation Y on social media. The study's conceptual framework was attitude toward the ad. The data were gathered through semistructured telephone interviews conducted with 20 social media marketing professionals who were recruited through email and social media. The data were coded using inductive codes of reoccurring themes. Social media marketers were found to be most successful when remaining honest and transparent, and when personalizing their communications to their target audiences. Marketers reading this study can gain insight into the social media behavior of Generation Y consumers and can apply the strategies presented in this study in their social media campaigns. This study may promote social change by improving the relationship between social media marketers and Generation Y consumers, allowing Generation Y consumers to gain a stronger voice in marketing, and by highlighting the need for marketers to communicate and advertise more honestly with their consumers.
36
Fritz, Alicia Cutrice. "Social Demography of Health Seeking Experiences Among Transgender African Americans." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2352.
Full textAbstract:
Access to and receipt of health care is an essential human right; however, transgender people often have negative health seeking experiences that give way to the many health disparities seen in the transgender community. Using the social ecological model, this study determined, through multiple logistic regressions, that correlations existed between socioeconomic, health behaviors, and sociocultural variables and 6 measures of health seeking experiences among transgender African Americans. Secondary data from the 2010 National Transgender Discrimination Survey were used, yielding a sample size of 253 transgender African Americans. Those in the African American transgender community at most risk for negative health seeking experiences had the following characteristics: (a) earned high school diplomas and beyond, (b) were in the workforce or looking to be in the workforce, (c) earned an annual salary exceeding $10,000, (d) did not want hormone therapy, (e) abused alcohol and drugs, (f) attempted suicide, (g) were uninsured or had public insurance, (h) were out in a medical setting, (i) were homosexual, (j) had family support, (k) were homeless, (l) were older in age, (m) self-identified as transgender before 18, (n) received first transgender related medical treatment after 17 years old, (o) lived outside of the New England region, and (p) preferred other health settings than emergency rooms. Exploring this aspect of transgenderism and health care has potential for positive social impact as results from this study could improve the lives of transgender African Americans by combating transphobia among health professionals and promoting culturally competent health care.
37
Yarashuk, Elvira. "Health promotion at the workplace : Promoting health by embracing the concept of corporate social responsibility." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28298.
Full textAbstract:
The main issues, which arise in that research project, are connected with health dimensions. There are emphasised points, which contribute to the employees’ health and well-being, solutions, which organisations implement to prevent workers from diseases and illnesses, to track their current condition of body and mind and generally to improve their overall health situation. From the very beginning the main stress was supposed to lie on physical activity promotion being an integral part of health promotion at the workplace but the obtained information from the conducted interviews verified that idea. The research also touches other variables contributing to the employees’ health and cons tituting the idea of health promotion at the workplace, namely health profiles and Corporate Social Responsibility. It is argued who may benefit from workplace physical activities and to which extent such programs may succeed. Interviews showed double points of views according to the necessity to encourage employees to train within the organization. Basis for the discussion of the topic were interviews gained from the interaction with the staff of the organization Xylem located in Sweden in Emmaboda, a world leader in water solutions. The chosen methodology based on the case study appeared to be the most relevant to explore health issues thanks to the clear empirical example. The company was distinguished because of the sport and rehabilitation centre, which it had in its possession and which seemed to make Xylem be different from the competitors and gave advantages for the employees in the form of additional benefits causing going in for sport at the company’s expense. The results of the research indicate that health promotion at the workplace may be viewed as a part of Corporate Social Responsibility. The evidences for IV that perspective are presented with a proper motivation mostly in the conclusion part. The research intended to show to the readers to what extent health promotion at the workplace incorporating physical activities, health profiles and CSR is important, how it is regarded and how much attention, time and efforts is and should be devoted to deal with that dimension in a proper way.
38
Lupo, Crystal Victoria. "Social Media Marketing Strategies in Landscape Industry Small Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5095.
Full textAbstract:
Almost 50% of small businesses close within 5 years in part because of inadequate marketing strategies. The purpose of this multiple case study was to explore how landscape industry small business owners have successfully used social media marketing to help ensure business viability. The population for this study was landscape industry small business owners in central Alabama, who have been successful in using social media marketing. The conceptual framework for the study included adoption theory to understand the successful implementation of social media as a marketing tool, and social exchange theory to explain how social behavior results from the exchange process within social media. Data collection included semistructured interviews with 4 small business owner from the landscape industry and content analysis of the social media for 4 landscape industry small businesses. Data were alphanumerically and thematically coded. Analysis revealed 4 themes: (a) marketing strategy adoption; (b) primary social media types used; (c) social media content including aspects such as service, education, and holiday posts; and (d) benefits and challenges such as social media as a low-cost marketing option for improved visibility, but with a trial-and-error learning curve. Results may be used by small businesses to improve their long-term viability through social media marketing strategies, and to improve citizens' quality of life and the local economy through increased tax revenues leading to more resources for schools, public safety organizations, and other institutions in the community.
39
Caraher, Martin. "Social class as illness : nurses' perceptions of the relationship between social class and health promotion." Thesis, London South Bank University, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.323905.
Full text
40
Larsson, Madelene. "Formal Female Mentoring Relationship as Health Promotion." Licentiate thesis, Örebro universitet, Institutionen för hälsovetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-55263.
Full textAbstract:
The transition from adolescence to adulthood can bring with it mental health problems, resulting in reduced mental well-being among young women and an increasing public health issue. Perceived mental health problems can be a major obstacle to personal development and opportunities for becoming established in society. Thus, promotive interventions are needed. The overall aim of this thesis was to explore women’s experience of mentoring relationships as health promotion from the perspectives of both parties in the dyad: the young woman transitioning from adolescence to adulthood (the protégé), and her ten-year-older female mentor. This thesis used a practice-based approach to investigate a group of participants involved in a Swedish non-governmental organization, the Girls Zone. Data collection was conducted including interviews (n = 5) and surveys (n = 52) with female protégés, and interviews with female mentors (n = 12). Study I explored the characteristics of the female protégés and the development of the mentoring relationship, and used mixed methods. Study II, which investigated mentors’ initial motives and the organizational context which enabled the mentors’ engagement, used an explorative qualitative method. This thesis showed that female mentoring relationships seem to have potential to be a health-promoting intervention. A variety of young women were attracted to the mentoring program, and mentorships in line with the perspectives of relational-cultural theory could meet the relationship needs expressed by the female protégés. Further, mentors’ motivations for engaging as mentors were linked to the fulfillment of basic psychological needs for autonomy, competence, and relatedness, in accordance with the perspective of self-determination theory.
41
Jordan, Rochelle Shivon. "Social Media Marketing Strategies Used by Small Retail Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5883.
Full textAbstract:
Developing effective social media marketing (SMM) strategies to engage customers is a challenge for business leaders. The purpose of this multiple case study was to explore the SMM strategies used by small business retailers to engage customers. The conceptual framework for this study was Rogers's diffusion of innovations theory. Participants included 5 small business retailers who had been in business for at least 5 years, used effective SMM strategies to engage customers, and were located in the southwest region of the United States. Data were collected through semistructured, face-to-face interviews. Data analysis resulted in 3 emergent themes: (a) marketing strategies and platforms, (b) social media content, and (c) customer engagement and retention. Small business retailers might benefit from the findings of this study by understanding what other small business retailers consider the most beneficial social media platforms and strategies, what customers desire in social media content, and effective customer engagement and retention processes to create SMM strategies. The implications for positive social change could include providing small business retailers with SMM best practices and strategies to improve company sustainability and growth, generate employment, reduce local poverty, and enhance employees' standards of living.
42
Spangler, Robert J. "Social Media Strategies to Increase Professional Membership Association Dues Income." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4683.
Full textAbstract:
Social media strategies can play an important and specific role in nonprofits by increasing membership dues income. However, insufficient data exists supporting effective strategies for social media in professional membership associations, potentially
affecting both business managers within those associations and the stakeholders they represent. The purpose of this qualitative single case study was to explore social media strategies that nonprofit marketing professionals used to increase professional
membership association dues income. The sample included 7 nonprofit marketing professionals in a New Jersey-based professional membership association. Social exchange theory and social influence theory formed the conceptual framework. Data
collection occurred using semistructured interviews, a review of campaign data, review of social media, and directly observing a social media planning meeting. Yin's 5 steps for qualitative data analysis formed a logical and sequential process for analysis. An
overarching theme, actionable strategies to increase dues income in professional membership associations, emerged with 5 themes, including engagement with social media connections; a comprehensive, coordinated strategy; and establishing trust. The
implications for positive social change include the potential to help professional membership associations to increase revenue and better support their social advocacy missions, which could include an improvement in community service activities,
benefiting both association members and small and large communities across the United States.
43
Gordon, Roberta June. "Pregnant women's perception and application of health promotion messages at community health centres." Thesis, University of the Western Cape, 2005. http://etd.uwc.ac.za/index.php?module=etd&.
Full textAbstract:
Studies have shown that pregnant women do understand and value information of their unborn child. However, those providing health promotion services often focus on medical procedures and health education messages, ignoring the cultural, socio-economic and psychological dimensions that impact on women's health. This research aimed to look at a specific component of health promotion, i.e. health promotion messages shared with pregnant women attending Stellenbosch and Klapmuts Community Health Centre Antenatal Health Promotion Programme and their perceptions of how they apply messages in their daily lives.
44
Rödlund, Andreas. "Social media and stress : A quantitative study of social media habits and stress in an adult population." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-49278.
Full textAbstract:
Background: Sick leave has increased in Sweden and a common cause is diagnoses related to stress, it is a major problem and a predictor for long term sickness. Stress affects both the individual as well as the society. Social media usage decreases with time and previous research has shown an association with both positive and negative outcomes. Aim: The aim of the present thesis was to evaluate social media usage in association with stress, and whether there are gender differences in such associations. Moreover, if addictive tendencies on social media are associated with stress, and whether the determinants for intention affect social media usage. Method: A quantitative method with a cross sectional design was used. The data was collected through a random selection and included 300 participants, of which 49,3 % were women and 50,7 % men. Result: Social media usage were associated with perceived stress levels among both men and women, the strongest association was found among women. Addictive tendencies of social media usage were associated with an increased probability of perceived stress. Attitudes and self-control were associated with an increased probability of addictive tendencies of social media usage, whereas subjective norms were not associated with addictive tendencies of social media usage. Conclusions: Associations between social media usage and perceived stress levels existed, increased social media usage indicated increased levels of perceived stress, such association was also found depending on gender, and women seemed to be more vulnerable. Individuals with addictive tendencies of social media usage had an increased probability to perceived stress, and an association was found between likes, more than five memberships on social media, and addictive tendencies of social media usage.
45
Puranen, Niklas, and Markus Jansson. "Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-131950.
Full textAbstract:
The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. However, the small local food producers due to scarce budgets and marketing skills have problems in reaching this target market. Partly due to this, there has been an emergence of Alternative Food Networks (AFN) within which producers come together to get assistance in marketing and sales. Social media has emerged as a phenomenon that is argued by marketing scholars to be a highly useful tool to spread information in a cost-efficient way. Therefore, this study seek to answer the explorative question: “How do Alternative Food Networks use social media in order to help small local food producers reach the market?” The main purpose of the thesis is to explore and develop an understanding of how the emerging AFNs use social media to promote small local agricultural producers and help them in reaching the market. This will be done by investigating AFNs as Small-Medium Enterprise (SME) marketing networks, and how these operate in terms of the theoretical areas external marketing communication, coordination of the SME marketing network, segmentation practices and sales promotion. The theoretical contribution is to see how AFNs work in terms of these areas, and the practical implications will be to give advice on how AFNs should use social media to improve these areas. The study is done in an exploratory manner, and the data collection has been performed in accordance with qualitative research. This has been done through seven semi-structured interviews with respondents from six different AFNs in Sweden that are active on social media. The conclusions of this study shows that AFNs value the use of social media, however they utilize this tool to a varied degree. The AFNs use it to inform and to interact with their customers. Social media does not seem to be very actively incorporated into network communication or monitoring. The AFNs have many ideas about who their customer groups are, and in some cases these have been identified specifically on social media, which has been used to some extent for targeted advertising. The AFNs position themselves as a “good” food alternative. In sales promotion the AFNs mainly promote their events on social media, and have also promoted discounts to some extent. The study provides new theoretical knowledge in the area of marketing through social media by SMEs like AFNs. Practical implications for the AFNs are discussed, which mainly involve increasing the time spent on social media as a mainly free and powerful marketing tool.
46
Bennett, Tasheenia. "Marketing Strategies: How Small Restaurant Businesses use Social Media." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3429.
Full textAbstract:
Social media has changed the way businesses relate to their customers. Since the beginning of social media, traditional methods of communicating with customers have begun to decline. The purpose of this multicase study was to determine the strategies of 5 owners of small restaurant businesses in Western North Carolina who successfully used social media marketing for 1 year or more. Rogers's diffusion of innovation theory was the conceptual framework for this study. Data collection included semistructured interviews, documents pertaining to social media marketing strategies, and social media pages and websites from the participating restaurants. These data were analyzed following Yin's 5-step analysis plan. The themes that emerged were social media platforms, word-of-mouth, and challenges implementing social media. Facebook, Yelp, and Instagram were the most used social media platforms. The participants implied that word-of-mouth has the potential to increase sales and to grow business. Challenges implementing social media included the ability to be consistent and actively engaged on the social media sites to allow business owners to respond quickly to negative posts made by customers. Small restaurant businesses can be successful if they develop and implement a social media presence, encourage customer feedback, and formulate a plan to overcome obstacles and challenges that may arise with implementing social media marketing strategies. These findings contribute to positive social change by increasing the sustainability of small businesses in the community, which may drive economic development and improve community relations.
47
Kelley, Kate. "Evaluating and designing health promotion interventions in healthcare settings using social cognition theories." Thesis, University of Sussex, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.400367.
Full text
48
Cattan, Mima. "Preventing social isolation and loneliness among older people : effectiveness of health promotion interventions." Thesis, University of Newcastle Upon Tyne, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.247917.
Full text
49
Zhang, Xin Lu. "Use of new media in event promotion :a study of 2015 China (Macau) International Automobile Exhibition." Thesis, University of Macau, 2017. http://umaclib3.umac.mo/record=b3690646.
Full text
50
Au, Angela. "Social Media Strategies Used in Marketing Custom Bicycle Framebuilding Companies." ScholarWorks, 2015. http://scholarworks.waldenu.edu/dissertations/1666.
Full textAbstract:
Social media is a cost-effective marketing tool, and in a 2014 survey, 75% of small business owners reported that they used social media to market. However, many of these businesses merely set up social media profiles and do not use social media to its full potential. Microenterprise owners face barriers such as lack of time, financial resources, and marketing knowledge, preventing them from adopting social media as a marketing tool. This multiple case study explored what strategies microenterprise owners in the artisan economy need to market using social media. Data were collected from 5 custom bicycle framebuilders in a Southwestern U.S. state through semistructured interviews with open-ended questions. Company documents and social media reviews were also used for data collection and triangulation. The diffusion of innovations theory was the conceptual framework of this study to aid understanding of framebuilders' social media adoption process and social media usage. Thematic analysis identified 7 themes that emerged from the data: technological competence, the establishment of social media presence, effective utilization of social media platforms, effective communication skills, the establishment of brand identity, time management, and acquisition of external support. The study findings are expected to help artisan microenterprise owners harness social media and, in turn, improve business practices, increase sales, and promote their crafts, which may lead to positive social outcomes. The results of the study will assist artisan microenterprise owners source materials locally from other small businesses, a process that prevents money from leaving the local economy and helps to build strong communities.