Journal articles: 'Health promotion and social media'

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Stellefson, Michael, Samantha R. Paige, Beth H. Chaney, and J. Don Chaney. "Social Media and Health Promotion." International Journal of Environmental Research and Public Health 17, no. 9 (May 11, 2020): 3323. http://dx.doi.org/10.3390/ijerph17093323.

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Norman, Cameron D. "Social media and health promotion." Global Health Promotion 19, no. 4 (December 2012): 3–6. http://dx.doi.org/10.1177/1757975912464593.

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Neiger, Brad L., Rosemary Thackeray, Sarah A. Van Wagenen, Carl L. Hanson, Joshua H. West, Michael D. Barnes, and Michael C. Fagen. "Use of Social Media in Health Promotion." Health Promotion Practice 13, no. 2 (March 2012): 159–64. http://dx.doi.org/10.1177/1524839911433467.

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S. Sood, Ritu. "Social Media and SNS: Applications in Health Promotion." Indian Journal of Dental Education 9, no. 1 (2016): 45–49. http://dx.doi.org/10.21088/ijde.0974.6099.9116.8.

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Levac, Joëlle J., and Tracey O'Sullivan. "Social Media and its Use in Health Promotion." Revue interdisciplinaire des sciences de la santé - Interdisciplinary Journal of Health Sciences 1, no. 1 (February 10, 2010): 47. http://dx.doi.org/10.18192/riss-ijhs.v1i1.1534.

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Social media holds considerable potential for health promotion and other health intervention activities, as it addresses some of the limitations in traditional health communication by increasing accessibility, interaction, engagement, empowerment and customization. The use of social media increases the potential for easy access to preventive medicine, interaction with health care providers, interprofessional communication in emergency management, and public health. However, more research is needed to determine its long term effectiveness and to maximize the strategic presence of health organizations on social networking websites. This paper provides encouraging information about the possibilities of using social media to improve access to health information and health care providers, as well as to promote positive health behaviour change. It is essential for health promotion organizations to capitalize on the opportunities provided by social media, in order to modernize strategies to reach all age groups and to tailor programs to current communication trends, all of which are offered at a relatively low cost.

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YANOVITZKY, ITZHAK, and JO STRYKER. "Mass Media, Social Norms, and Health Promotion Efforts." Communication Research 28, no. 2 (April 2001): 208–39. http://dx.doi.org/10.1177/009365001028002004.

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Astuti, Putu Ayu Swandewi, Ni Made Dian Kurniasari, Ketut Hari Mulyawan, Susy K. Sebayang, and Becky Freeman. "From glass boxes to social media engagement: an audit of tobacco retail marketing in Indonesia." Tobacco Control 28, e2 (May 30, 2019): e133-e140. http://dx.doi.org/10.1136/tobaccocontrol-2018-054833.

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ObjectiveTo assess tobacco promotion intensity, retailer behaviours and tobacco company efforts to link retailer marketing to online channels.MethodsWe completed an audit of tobacco advertisements and promotions at 1000 randomly selected cigarette retailers in Denpasar, Bali, Indonesia that included an observation checklist, digital photos and structured interviews with retailers. We then calculated the tobacco promotion index for each retailer and made comparisons based on store types. Next, we conducted a photo analysis from 100 randomly selected retailers to explore links to online channels and other promotional cues to engage young people.ResultsMini-markets have both the highest total number of promotions and the highest indoor promotion index with a mean score of 5.1 and 3.7, respectively. Kiosks have the highest outdoor promotion index with a mean score of 1.6. Most of the retailers (98.9%) displayed cigarettes, more than half of kiosk retailers (54.8%) and mini-market retailers (56.3%) admitted selling cigarettes to young people, and 74% of kiosk retailers sell single stick cigarettes. We found links to online marketing, including two hashtags and a company website. Promotional materials also included youth-focused content such as English taglines, new products and small packs.ConclusionTobacco companies in Indonesia have strategically differentiated their advertisements based on retailer type and have bridged conventional retailer marketing to online channels. Reforming Indonesian tobacco laws to include bans on single sticks and small pack sales, point-of-sale advertising, including displays, and enforcement of laws on sales to minors is urgently required.

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Waszak, Przemyslaw, Paulina Bartosik, Agata Kuchczyńska, and Natalia Kawalec. "“Healthy Slupsk” – the role of social media in health promotion campaign." Medycyna Ogólna i Nauki o Zdrowiu 24, no. 1 (March 30, 2018): 4–8. http://dx.doi.org/10.26444/monz/85360.

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Farsi, Deema. "Social Media and Health Care, Part I: Literature Review of Social Media Use by Health Care Providers." Journal of Medical Internet Research 23, no. 4 (April 5, 2021): e23205. http://dx.doi.org/10.2196/23205.

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Background As the world continues to advance technologically, social media (SM) is becoming an essential part of billions of people’s lives worldwide and is affecting almost every industry imaginable. As the world is becoming more digitally oriented, the health care industry is increasingly visualizing SM as an important channel for health care promotion, employment, recruiting new patients, marketing for health care providers (HCPs), building a better brand name, etc. HCPs are bound to ethical principles toward their colleagues, patients, and the public in the digital world as much as in the real world. Objective This review aims to shed light on SM use worldwide and to discuss how it has been used as an essential tool in the health care industry from the perspective of HCPs. Methods A literature review was conducted between March and April 2020 using MEDLINE, PubMed, Google Scholar, and Web of Science for all English-language medical studies that were published since 2007 and discussed SM use in any form for health care. Studies that were not in English, whose full text was not accessible, or that investigated patients’ perspectives were excluded from this part, as were reviews pertaining to ethical and legal considerations in SM use. Results The initial search yielded 83 studies. More studies were included from article references, and a total of 158 studies were reviewed. SM uses were best categorized as health promotion, career development or practice promotion, recruitment, professional networking or destressing, medical education, telemedicine, scientific research, influencing health behavior, and public health care issues. Conclusions Multidimensional health care, including the pairing of health care with SM and other forms of communication, has been shown to be very successful. Striking the right balance between digital and traditional health care is important.

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DeSmet, Ann. "Social media and lifestyles in youth mental health promotion." Lancet Child & Adolescent Health 3, no. 10 (October 2019): 664–65. http://dx.doi.org/10.1016/s2352-4642(19)30233-0.

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Korda, Holly, and Zena Itani. "Harnessing Social Media for Health Promotion and Behavior Change." Health Promotion Practice 14, no. 1 (May 10, 2011): 15–23. http://dx.doi.org/10.1177/1524839911405850.

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Agarwal, Adesh. "Mass Media and Health Promotion in Indian Villages." Psychology and Developing Societies 7, no. 2 (September 1995): 217–36. http://dx.doi.org/10.1177/097133369500700206.

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Sulastri, Lilis, and Deltari Novitasari. "The Role of Decision Support System and Risk Management Using Social Media Promotion." International Journal of Psychosocial Rehabilitation 24, no. 1 (January 20, 2020): 1060–69. http://dx.doi.org/10.37200/ijpr/v24i1/pr200209.

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Vedel, Isabelle, Jui Ramaprasad, and Liette Lapointe. "Social Media Strategies for Health Promotion by Nonprofit Organizations: Multiple Case Study Design." Journal of Medical Internet Research 22, no. 4 (April 6, 2020): e15586. http://dx.doi.org/10.2196/15586.

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Background Nonprofit organizations have always played an important role in health promotion. Social media is widely used in health promotion efforts. However, there is a lack of evidence on how decisions regarding the use of social media are undertaken by nonprofit organizations that want to increase their impact in terms of health promotion. Objective The aim of this study was to understand why and how nonprofit health care organizations put forth social media strategies to achieve health promotion goals. Methods A multiple case study design, using in-depth interviews and a content analysis of each social media strategy, was employed to analyze the use of social media tools by six North American nonprofit organizations dedicated to cancer prevention and management. Results The resulting process model demonstrates how social media strategies are enacted by nonprofit organizations to achieve health promotion goals. They put forth three types of social media strategies relative to their use of existing information and communication technologies (ICT)—replicate, transform, or innovate—each affecting the content, format, and delivery of the message differently. Organizations make sense of the social media innovation in complementarity with existing ICT. Conclusions For nonprofit organizations, implementing a social media strategy can help achieve health promotion goals. The process of social media strategy implementation could benefit from understanding the rationale, the opportunities, the challenges, and the potentially complementary role of existing ICT strategies.

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Pandey, Neelesh. "Our Potential and Challenges of Social Media in Promoting Women’s Health." Journal of Advanced Research in Journalism & Mass Communication 07, no. 01 (June 15, 2020): 4–7. http://dx.doi.org/10.24321/2395.3810.202002.

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Women’s health is a matter of concern for very countries. The advancement in the field of internet and emergence of social media has affected communication process to a great extent. As social media has advantage over traditional media because of web based applications, it can be used to promote health communication especially women’s health which is neglected over the time. The present article attempts to find out the potential and challenges of social media for using as a tool to promote and aware the public on women’s health.

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Stellefson, Michael, Samantha R. Paige, Beth H. Chaney, and J. Don Chaney. "Evolving Role of Social Media in Health Promotion: Updated Responsibilities for Health Education Specialists." International Journal of Environmental Research and Public Health 17, no. 4 (February 12, 2020): 1153. http://dx.doi.org/10.3390/ijerph17041153.

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The use of social media in public health education has been increasing due to its ability to remove physical barriers that traditionally impede access to healthcare support and resources. As health promotion becomes more deeply rooted in Internet-based programming, health education specialists are tasked with becoming more competent in computer-mediated contexts that optimize both online and offline consumer health experiences. Generating a better understanding of the benefits and drawbacks to using social media in the field is important, since health education specialists continue to weigh its advantages against potential concerns and barriers to use. Accordingly, this Special Issue aims to explore social media as a translational health promotion tool by bridging principles of health education and health communication that examine (1) the method with which social media users access, negotiate, and create health information that is both actionable and impactful for diverse audiences; (2) strategies for overcoming challenges to using social media in health promotion; and (3) best practices for designing, implementing, and evaluating social media forums in public health. In this commentary, we discuss the updated communication and advocacy roles and responsibilities of health education specialists in the context of social media research and practice.

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Belfiore, Patrizia, Pasquale Sarnacchiaro, Alessandra Sorrentini, and Roberta Ricchiuti. "New social media for health promotion management: a statistical analysis." Soft Computing 24, no. 18 (January 13, 2020): 13853–62. http://dx.doi.org/10.1007/s00500-019-04664-2.

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Lee, Moon J., and Fannin Chen. "Circulating Humorous Antitobacco Videos on Social Media." Health Promotion Practice 18, no. 2 (November 25, 2016): 184–92. http://dx.doi.org/10.1177/1524839916677521.

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We investigated whether exposure to same humorous antitobacco videos via different types of social media platforms and contexts (health vs. humor) influences individual’s health risk perceptions, attitudes, and behavioral intents. An experiment with a 2 (social media types: YouTube and Facebook) × 2 (message contexts: health-focused and humor-focused contexts) factorial design was conducted. It was found that those who watched the humorous antitobacco videos on Facebook in the health-context exhibited a higher level of risk perception of smoking, less positive attitude toward smokers, and a higher level of intention to avoid smoking in the future than the participants who viewed the same videos on YouTube in the health-context or on Facebook in the humor-context. These findings provide useful practical guidelines in using social media for health communication/promotion. Humorous health promotion messages are best circulated on social networking sites such as Facebook accompanied by others’ support for the given health topic (i.e., in health-contexts). Practical/theoretical implications and limitations of the study were further discussed in this article.

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Dunlop, Sally, Becky Freeman, and Sandra C. Jones. "Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media." Media and Communication 4, no. 3 (June 16, 2016): 35–49. http://dx.doi.org/10.17645/mac.v4i3.522.

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The near-ubiquitous use of social media among adolescents and young adults creates opportunities for both corporate brands and health promotion agencies to target and engage with young audiences in unprecedented ways. Traditional media is known to have both a positive and negative influence on youth health behaviours, but the impact of social media is less well understood. This paper first summarises current evidence around adolescents’ exposure to the promotion and marketing of unhealthy products such as energy dense and nutrient poor food and beverages, alcohol, and tobacco on social media sites such as Facebook, Twitter, Instagram and YouTube. We explore emerging evidence about the extent of exposure to marketing of these harmful products through social media platforms and potential impacts of exposure on adolescent health. Secondly, we present examples of health-promoting social media campaigns aimed at youth, with the purpose of describing innovative campaigns and highlighting lessons learned for creating effective social media interventions. Finally, we suggest implications for policy and practice, and identify knowledge gaps and opportunities for future research.

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Holecki, Tomasz, Katarzyna Lar, and Magdalena Syrkiewicz-Świtała. "Social Media in Marketing Communication Used by the Polish Voivodeship Offices in Health Promotion." Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu 40 (2015): 207–16. http://dx.doi.org/10.18276/pzfm.2015.40-17.

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Milosevic, Ljiljana. "Television and the promotion of mental health." Sociologija 53, no. 2 (2011): 213–30. http://dx.doi.org/10.2298/soc1102213m.

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Current media campaigns, realized within national campaigns and actions on mental health prevention and promotion, are considered in this paper, in the context of expert public relation, as well as the whole society, towards mental health. Mental health promotion is determined as a range of activities by which individuals, community and society are being enabled to take control over mental health determinants and to improve it, but also as an action for improvement of mental health position on individual and social value scale. Characteristics and approach to mental health protection of citizens in Serbia are introduced in the paper, with reference to high incidence and prevalence of mental health disorders, as well as actual challenges to mental health of individuals, but also to modern society. Outcomes of the Survey: ?Radio and television and prevention of addictive diseases?, realized by the Radio-television of Serbia for the purpose of establishing informative-educational role of electronic media in the field of health, are also considered. Project ?Mental Capital and Wellbeing? and TV campaign for mental health promotion, realized in England, are quoted as an illustration of necessary strategic and multidisciplinary approach to mental health promotion, in which media represent an important complementary strategy.

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Güleç, Dilek, Selen Yılmaz Işıkhan, and Emine Orhaner. "Social media usage and health promoting lifestyle in profile related socio-demographic factors in Turkey." Health Promotion Perspectives 10, no. 1 (January 28, 2020): 80–87. http://dx.doi.org/10.15171/hpp.2020.13.

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Background: Social media represents a revolutionary new trend that offers opportunities for and threats toward modifying health behaviours. Although social media has considerable health promotion and education tools, this article summarizes the relationship between the health promoting lifestyle and Facebook usage, as Facebook is one of the most popular tools in social media. Methods: We carried out a cross-sectional, descriptive study with 423 Facebook users living in Ankara, Turkey. Nonlinear canonical correlation analysis (OVERALS) was used to describe the complex links between health behaviours, social media usage and demographic characteristics. Results: In this study, a two-dimensional solution with an actual fit measure equal to 0.958was found, and this solution can be interpreted as about 48% of the explained variance. This two-dimensional result shows the relationships and differences between healthy lifestyle subdimensions, social media usage and some demographic characteristics. Conclusion: Using OVERALS, we found evidences supporting associations among social media use, health promoting lifestyle and socio-demographic factors. Further, the complex correlations among these variables were interpreted.

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Plaisime, Marie, Candace Robertson-James, Lidyvez Mejia, Ana Núñez, Judith Wolf, and Serita Reels. "Social Media and Teens: A Needs Assessment Exploring the Potential Role of Social Media in Promoting Health." Social Media + Society 6, no. 1 (January 2020): 205630511988602. http://dx.doi.org/10.1177/2056305119886025.

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Aims: Social media use is widespread in teens. But, few studies have developed recommendations on how social media can be used to promote teen health. The Philadelphia Ujima™ Coalition funded by the Office on Women’s Health conducted a needs assessment to explore social media as a health communication tool. This study aimed to identify (1) social media utilization practices, (2) strategies to effectively engage teens on social media, and (3) recommendations for teen health promotion on social media. Methods: A cross-sectional mixed methods study design was used, in which a survey was administered to 152 youth (ages: 13–18 years). In addition, four focus groups were conducted with 26 teens to elaborate on the quantitative findings. Results: We found that while 94.6% of teens use social media, only 3.5% reported using it to seek health-related information. However, when asked about specific topics (i.e., fitness, sexual health, nutrition), 66.7% to 91.7% reported health information seeking. Although, many teens were not able to identify reliable sources of information. Teens felt health messages should be attractive and tailored. Conclusion: Social media holds promise as an effective health communication tool; however, information must be reliable and composed of attractive messages tailored to meet teens’ diverse needs. The findings from this study are indicative of the critical need to further explore how social media platforms enhance usage in health promotion.

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Truman, Emily, Madison Bischoff, and Charlene Elliott. "Which literacy for health promotion: health, food, nutrition or media?" Health Promotion International 35, no. 2 (February 21, 2019): 432–44. http://dx.doi.org/10.1093/heapro/daz007.

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Abstract Education and literacy are important aspects of health promotion. The potential for health literacy to promote healthier choices has been widely examined, with studies variously incorporating food literacy, nutrition literacy and/or media literacy as components of health literacy, rather than treating each as unique concepts for health promotion. This study examines similarities and differences across health literacy, food literacy, nutrition literacy and health-promoting media literacy to highlight how each literacy type theorizes the relationship between education and health. A meta-review of existing scoping and systematic reviews examining literacy conceptualizations was conducted to examine the four literacies. Representative concept definitions were extracted and key competencies (or skills) and desired consequences were identified and grouped into subcategories for analysis. This study located 378 articles, of which 17 scoping/systematic reviews were included (10 for health literacy, 3 for food, 1 for nutrition and 3 for media). Representative concept definitions of the four literacy types revealed three skill categories (information acquisition, information analysis, and the application of information) and three categories of desired consequences (knowledge, attitudes and behaviors), with each of the four literacy types emphasizing varied collections of skills and desired consequences. Despite perceived similarities in content, health, food, nutrition and media literacy conceptualize the relationship between education and health differently, emphasizing the distinct types of knowledge to promote health-related outcomes. A better understanding of the differences between these four literacies will lead to informed decision making for researchers, educators and health practitioners in intervention design and implementation.

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Alshammari, Abdullah S., and Hotoon S. Alshammari. "Use of Social Media and Other Electronic Media in Health Education and Health Promotion : Pilot Study." Egyptian Journal of Hospital Medicine 69, no. 6 (October 2017): 2658–62. http://dx.doi.org/10.12816/0042244.

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O’Reilly, Michelle, Nisha Dogra, Jason Hughes, Paul Reilly, Riya George, and Natasha Whiteman. "Potential of social media in promoting mental health in adolescents." Health Promotion International 34, no. 5 (July 30, 2018): 981–91. http://dx.doi.org/10.1093/heapro/day056.

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Summary The growing prevalence of adolescent mental disorders poses significant challenges for education and healthcare systems globally. Providers are therefore keen to identify effective ways of promoting positive mental health. This aim of this qualitative study was to explore perceptions that social media might be leveraged for the purposes of mental health promotion amongst adolescents aged between 11 and 18 years. Utilizing focus groups conducted with adolescents (N = 54), educational professionals (N = 16) and mental health practitioners (N = 8). We explored their views about the value of social media for this purpose. Three themes were identified. First, social media appears to have potential to promote positive mental health. Second, adolescents frequently utilize social media and the internet to seek information about mental health. Finally, there are benefits and challenges to using social media in this way. We conclude that despite challenges of using social media and the risks, social media does offer a useful way of educating and reaching adolescents to promote mental wellbeing.

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Nadarzynski, Tom, Jack Burton, Kimberley Henderson, Deborah Zimmerman, Orla Hill, and Cynthia Graham. "Targeted advertisement of chlamydia screening on social media: A mixed-methods analysis." DIGITAL HEALTH 5 (January 2019): 205520761982719. http://dx.doi.org/10.1177/2055207619827193.

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Objective Chlamydia is one of the most common sexually transmitted infections in teenagers and young adults. This study used a mixed-methods analysis to investigate targeted promotion of chlamydia home-testing on social media. Methods Our first study, in which face-to-face interviews with young women were conducted, sought to explore their attitudes and preferences towards social media-based health promotion. Our second study used Facebook and Google analytics to examine visits to a chlamydia testing page (where chlamydia testing kits could be ordered online), both before and after a targeted Facebook-based health promotion campaign was conducted. Results The interviews revealed Facebook to be the preferred choice of social media, with participants perceiving it to be a powerful and far-reaching platform for social interaction. Participants also highlighted several aspects of promotional content to be important at increasing engagement with the target population, including appropriate use of colour, level of interactivity, use of humour and anonymity. The website analysis showed a 277% increase in the direct entrance on the chlamydia testing kit page and a 41% increase in chlamydia test kit orders, in comparison with the baseline period prior to the intervention. Conclusions The findings support social media as an engaging medium for the online promotion of chlamydia self-testing and implicate Facebook advertising as a useful tool in addition to community-based chlamydia screening services. Future research needs to identify whether targeted social media-based health promotion could lead to higher chlamydia diagnosis rate in comparison to traditional communication channels.

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Laestadius, Linnea I., Megan M. Wahl, Julia Vassey, and Young Ik Cho. "Compliance With FDA Nicotine Warning Statement Provisions in E-liquid Promotion Posts on Instagram." Nicotine & Tobacco Research 22, no. 10 (May 20, 2020): 1823–30. http://dx.doi.org/10.1093/ntr/ntaa092.

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Abstract Introduction Effective August 2018, the U.S. Food and Drug Administration (FDA) required that nicotine addiction warnings be placed on ads for nicotine containing e-liquids. As per FDA comments, this provision pertains to visual ads communicated via social media, raising questions about compliance within the large e-liquid promotion community on Instagram. Aims and Methods This study examines use of warnings on promotional Instagram posts before and after provisions took effect on August 10, 2018. Netlytic was used to gather a sample of 500 promotional #eliquid and #ejuice posts from: May 2017, October 2017, March 2018, August 2018, and September 2018. The 1500 prewarning and 1000 postwarning posts were coded using content analysis. Changes in products and marketing strategies were also considered. Post volume was tracked monthly between May 2017 and February 2020. Results In the prewarning period, nicotine warning statements were absent on all posts. Following August 10, 2018, FDA compliant warnings were present on 13.6% of posts. Among US-based posts, 36.4% used the warnings, with warnings more common on posts made by e-liquid brands (52.3%) and posts promoting e-liquids with nicotine (40.0%). Promotional strategies and products did not significantly change. The share of posts made by US Instagram users decreased by 11%, although total post volume continued to grow. Conclusions Many e-liquid promotion posts on Instagram remained noncompliant with nicotine warnings after FDA provisions took effect. The large volume of international users also limited the impact of FDA-mandated warnings on the social media environment. Implications Further guidance and enforcement are needed to ensure that US e-liquid marketers on visual social media platforms adhere to current provisions, particularly for individual social media users who are sponsored by industry. The inherently global span of social media also indicates the importance of a shared approach to marketing regulations. Further work is needed to assess enforcement strategies viable for the social media environment.

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Gabarron, Elia, and Rolf Wynn. "Use of social media for sexual health promotion: a scoping review." Global Health Action 9, no. 1 (September 19, 2016): 32193. http://dx.doi.org/10.3402/gha.v9.32193.

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SHAW, MICHAEL. "Health promotion and the media: The soap opera." Health Promotion International 1, no. 2 (1986): 211–12. http://dx.doi.org/10.1093/heapro/1.2.211.

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Mitra, Sinjini, and Rema Padman. "Exploring Social Media for Health and Wellness." Journal of Cases on Information Technology 14, no. 2 (April 2012): 42–64. http://dx.doi.org/10.4018/jcit.2012040104.

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The use of social media for health and wellness promotion is a relatively new concept. Nonetheless, several early adopting health plans and provider organizations have begun to design and pilot social and mobile media platforms to empower members to enhance self management of health and wellness goals. In this case study of a large health plan in Pennsylvania, the authors describe the design and execution of a member survey to identify some factors that are significantly associated with interest in adopting such technology platforms for obtaining health-related information and services. Analysis of relevant data from more than 4,000 responses indicates significant differences among important segments of the member population defined with respect to demographic factors, level of computer and social media usage, and frequency of engagement in specific online activities. They anticipate that these insights can assist health plans to develop and deploy targeted services and tools for health and wellness management.

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Nugroho, Setyo Mahanani, Lestariningsih Lestariningsih, and Lestariningsih Lestariningsih. "OPTIMALISASI PHOTOBOOTH SEBAGAI SARANA PROMOSI KESEHATAN DI KAMPUNG WISATA PONGGALAN-KARANGMIRI GIWANGAN UMBULHARJO YOGYAKARTA." Jurnal Pengabdian Dharma Bakti 1, no. 1 (March 8, 2021): 39. http://dx.doi.org/10.35842/jpdb.v1i1.137.

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Social media in this era is a new thing in the increasingly intensive means of communication in utilizing technological advancements. The health sector is also inevitable, so it must go along with this very rapid flow of change, especially in the health sector which deals with communication problems or the delivery of information to the public. Social media as a new media for health promotion is a belief. The approach method used for community service is community empowerment. Empowerment by building a photo booth as a means of health promotion by the community by utilizing consumables. Consumables that are used are goods collected from the Waste Bank in the Ponggalan-Karangmiri community. Photo booth with health messages that have been built titled "Pokoke .... Aku Siap Dadi Suami Siaga" and " Kamu Ingin Sehaat, Jagalah Kebersihan Lingkungan " and Gemari “Gemar Makan Ikan”. Photo booth as a promotional media is also a means of increasing tourists coming to Ponggalan-Karangmiri Tourism Village.Keywords: Photobooth, Health Promotion

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Schillinger, Dean, Deepti Chittamuru, and A. Susana Ramírez. "From “Infodemics” to Health Promotion: A Novel Framework for the Role of Social Media in Public Health." American Journal of Public Health 110, no. 9 (September 2020): 1393–96. http://dx.doi.org/10.2105/ajph.2020.305746.

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Despite the ubiquity of health-related communications via social media, no consensus has emerged on whether this medium, on balance, jeopardizes or promotes public health. During the COVID-19 pandemic, social media has been described as the source of a toxic “infodemic” or a valuable tool for public health. No conceptual model exists for examining the roles that social media can play with respect to population health. We present a novel framework to guide the investigation and assessment of the effects of social media on public health: the SPHERE (Social media and Public Health Epidemic and REsponse) continuum. This model illustrates the functions of social media across the epidemic–response continuum, ranging across contagion, vector, surveillance, inoculant, disease control, and treatment. We also describe attributes of the communications, diseases and pathogens, and hosts that influence whether certain functions dominate over others. Finally, we describe a comprehensive set of outcomes relevant to the evaluation of the effects of social media on the public’s health.

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Hefler, Marita, Vicki Kerrigan, Joanna Henryks, Becky Freeman, and David P. Thomas. "Social media and health information sharing among Australian Indigenous people." Health Promotion International 34, no. 4 (April 17, 2018): 706–15. http://dx.doi.org/10.1093/heapro/day018.

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AbstractDespite the enormous potential of social media for health promotion, there is an inadequate evidence base for how they can be used effectively to influence behaviour. In Australia, research suggests social media use is higher among Aboriginal and Torres Strait Islander people than the general Australian population; however, health promoters need a better understanding of who uses technologies, how and why. This qualitative study investigates what types of health content are being shared among Aboriginal and Torres Strait people through social media networks, as well as how people engage with, and are influenced by, health-related information in their offline life. We present six social media user typologies together with an overview of health content that generated significant interaction. Content ranged from typical health-related issues such as mental health, diet, alcohol, smoking and exercise, through to a range of broader social determinants of health. Social media-based health promotion approaches that build on the social capital generated by supportive online environments may be more likely to generate greater traction than confronting and emotion-inducing approaches used in mass media campaigns for some health topics.

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Strekalova, Yulia A. "Health Risk Information Engagement and Amplification on Social Media." Health Education & Behavior 44, no. 2 (July 19, 2016): 332–39. http://dx.doi.org/10.1177/1090198116660310.

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Emerging pandemics call for unique health communication and education strategies in which public health agencies need to satisfy the public’s information needs about possible risks while preventing risk exaggeration and dramatization. As a route to providing a framework for understanding public information behaviors in response to an emerging pandemic, this study examined the characteristics of communicative behaviors of social media audiences in response to Ebola outbreak news. Grounded in the social amplification of risks framework, this study adds to an understanding of information behaviors of online audiences by showing empirical differences in audience engagement with online health information. The data were collected from the Centers for Disease Control and Prevention (CDC) Facebook channel. The final data set included 809 CDC posts and 35,916 audience comments. The analysis identified the differences in audience information behaviors in response to an emerging pandemic, Ebola, and health promotion posts. While the CDC had fewer posts on Ebola than health promotion topics, the former received more attention from active page users. Furthermore, audience members who actively engaged with Ebola news had a small overlap with those who engaged with non-Ebola information during the same period. Overall, this study demonstrated that information behavior and audience engagement is topic dependent. Furthermore, audiences who commented on news about an emerging pandemic were homogenous and varied in their degree of information amplification.

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MacNeill, Margaret. "‘Screenagers’ and In/Active Lifestyles: A Socio-Cultural Analysis of Healthy Life Span Promotion." Kinesiology Review 2, no. 1 (February 2013): 47–54. http://dx.doi.org/10.1123/krj.2.1.47.

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Young people are increasingly the targets of public health and private-public sector campaigns to promote active lifestyles and longevity of the life span (Arnett, 2012; Faulkner, Kwan, Brownrigg, & MacNeill, 2011). Yet media campaigns alone cannot redress the barriers to physical activity. In this paper I argue that theories of life span and social marketing approaches to health promotion share a grounding in the behavioral sciences that need to be broadened to consider social determinants of active and inactive lifestyles and uncover how youth audiences make sense of health promotions. As such, I suggest how the social marketing of healthy life spans can move upstream to advocate policies and programs for youth activity. In this article I a) critically examine our shifting notions of youth and assumptions about life span, b) highlight trends in media consumption by youth, c) consider how kinesiology can broaden the social marketing lens to active media advocacy for social justice, and d) raise implications for research and intervention.

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Nutbeam, Don. "Health education and health promotion revisited." Health Education Journal 78, no. 6 (April 23, 2018): 705–9. http://dx.doi.org/10.1177/0017896918770215.

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Thirty years ago, the World Health Organization (WHO) Ottawa Charter for Health Promotion created a paradigm shift in addressing major public health challenges. Traditional approaches to health education focused on personal health ‘risks’ and lifestyle choices were quickly overshadowed by the attention given to more comprehensive policy and environmental interventions. Since that time health education has evolved in content, media use and sophistication of communication to fulfil a wider range of purposes. The concept of health literacy has been useful in sustaining this change. As the tools for communication have been transformed by digital communication, and the marketplace for communication has become more crowded and complex, health education has continued to evolve to reflect these changes, enabling people to navigate competing sources of information and to engage meaningfully with social and economic determinants of health. Equitable access to quality health education and lifelong learning remain the cornerstones of modern health promotion.

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Hansen, M. M., F. J. Grajales, F. Martin-Sanchez, P. D. Bamidis, and T. Miron-Shatz. "Social Media for the Promotion of Holistic Self-Participatory Care: An Evidence Based Approach." Yearbook of Medical Informatics 22, no. 01 (August 2013): 162–68. http://dx.doi.org/10.1055/s-0038-1638849.

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Summary Objectives: As health information is becoming increasingly accessible, social media offers ample opportunities to track, be informed, share and promote health. These authors explore how social media and holistic care may work together; more specifically however, our objective is to document, from different perspectives, how social networks have impacted, supported and helped sustain holistic self-participatory care. Methods: A literature review was performed to investigate the use of social media for promoting health in general and complementary alternative care. We also explore a case study of an intervention for improving the health of Greek senior citizens through digital and other means. Results: The Health Belief Model provides a framework for assessing the benefits of social media interventions in promoting comprehensive participatory self-care. Some interventions are particularly effective when integrating social media with real-world encounters. Yet not all social media tools are evidence-based and efficacious. Interestingly, social media is also used to elicit patient ratings of treatments (e.g., for depression), often demonstrating the effectiveness of complementary treatments, such as yoga and mindfulness meditation. Conclusions: To facilitate the use of social media for the promotion of complementary alternative medicine through self-quantification, social connectedness and sharing of experiences, exploration of concrete and abstract ideas are presented here within. The main mechanisms by which social support may help improve health – emotional support, an ability to share experiences, and non-hierarchal roles, emphasizing reciprocity in giving and receiving support – are integral to social media and provide great hope for its effective use.

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Lopes, Maria-Cecilia, Gabriela Gutierres, and Henrique Salmazo. "Social media for students sleep health promotion: A health intervention report during COVID-19." Sleep 44, Supplement_2 (May 1, 2021): A262. http://dx.doi.org/10.1093/sleep/zsab072.669.

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Abstract Introduction The COVID-19 pandemic affected sleep health. Students’ sleep health requires cognitive processes, mental and physical balance. We assume that the pandemic COVID-19 has modified some sleep habits by eliciting environmental and social interaction changes. According to the perspective that the students need health education interventions on sleep hygiene, we aimed to promote sleep health education based on social media in students using Instagram. Methods Students participated by answering an online questionnaire in Instagram platform. The sample was 300 students with internet access between two weeks of March/2020. This period refers to the second and third week of the social isolation policy enacted due COVID-19. The Snowball strategy was the dissemination method, a non-probabilistic sampling technique in which the participants invited new participants from their network of acquaintances. Results The valid responses were from students among 18–24 y.o. The sample was mostly female (61,7%), between 18 and 22 y.o., and they sleeped less than 8 hours. Also, 76,3% of the surveyed reported somnolence during the day, 70,2% anxiety and 87,8% worse sleep associated to stress and/or anxiety, which indicated the variables for an educational health intervention design in this context. Most of the sample did stipulate a schedule to wake up on the weekdays (96,6%), and 24,4% of the sample didn’t stipulate a fixed schedule for bedtime during the weekdays. More than 150 people (53,2%) didn’t make any effort to avoid screens before sleeping. The responses’ distribution showed that an average number of people (73,9%) try to avoid using the bed for work or watch television, and 83,1% seek to avoid heavy foods before sleeping. Conclusion The Instagram profile focused on the main sleep issues seen in the survey. The posts were created using subjects about sleep process, sleep hygiene practices for students; sleep stages, function and regulation; sleep-wake circadian rhythms. The creation of the @comodormimos profile on Instagram was based on the need for a subject understanding by the researched public. Coronavirus’ pandemic increased the harmful sleep behavior of students. Further studies should be done to understand the impact of COVID-19 pandemic in the student’s sleep health. Support (if any):

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Conrad, Eric J., Mikaela Becker, Brent Powell, and Kelly Corrine Hall. "Improving Health Promotion Through the Integration of Technology, Crowdsourcing, and Social Media." Health Promotion Practice 21, no. 2 (November 9, 2018): 228–37. http://dx.doi.org/10.1177/1524839918811152.

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As Internet accessibility and technological innovations continue to increase communication, new opportunities have emerged to leverage these tools to improve health promotion practice. Advances and utilization of collaborative Internet communication, or social media, have provided global connectivity on an unprecedented scale. Using these innovations to leverage the collective intellect of online communities for specific goals, crowdsourcing is an approach that has the potential to solve complex public health problems. Due to the novelty of crowdsourcing implementations and the relative infancy of its application within public health, it is necessary to examine examples to facilitate practitioner conceptualization and application. This article details the development and application of a crowdsourced effort leveraging social media and technology to assist in relief efforts during Hurricane Harvey. Furthermore, the article presents examples corresponding to a typology of crowdsourcing for public health, including Knowledge Discovery and Management, Distributed Human Intelligence Tasking, Broadcast Search, and Peer-Vetted Creative Production problems. Leveraging these innovative applications has positive implications for health promotion practice, including improved intervention development and evaluation, increased multidisciplinary collaboration, and enhanced facilitation of communication, information exchange, and support.

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Escoffery, Cam, Melissa Kenzig, Christel Hyden, and Kristen Hernandez. "Capitalizing on Social Media for Career Development." Health Promotion Practice 19, no. 1 (September 29, 2017): 11–15. http://dx.doi.org/10.1177/1524839917734522.

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Social media is powerful and has effective tools for career advancement. Health promotion professionals at all stages of their career can employ social media to develop their profile, network with a range of colleagues, and learn about jobs and other career-enhancing opportunities. This article focuses on several social media resources, describes their key functions for career development, and offers strategies for effective use. Steps in using social media include creating a personal profile, sharing products such as newsletters or publications, and locating volunteer and job opportunities. Learning skills to use social media effectively is important to advancing careers and to the expansion of the public health workforce.

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Latha, K., KS Meena, MR Pravitha, Madhuporna Dasgupta, and SK Chaturvedi. "Effective use of social media platforms for promotion of mental health awareness." Journal of Education and Health Promotion 9, no. 1 (2020): 124. http://dx.doi.org/10.4103/jehp.jehp_90_20.

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Roman, Leah A. "Using Social Media to Enhance Career Development Opportunities for Health Promotion Professionals." Health Promotion Practice 15, no. 4 (June 20, 2014): 471–75. http://dx.doi.org/10.1177/1524839914535213.

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Astuti, Putu Ayu Swandewi, Mary Assunta, and Becky Freeman. "Raising generation ‘A’: a case study of millennial tobacco company marketing in Indonesia." Tobacco Control 27, e1 (July 2018): e41-e49. http://dx.doi.org/10.1136/tobaccocontrol-2017-054131.

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ObjectiveTo describe the Sampoerna A [A] brand marketing techniques and practices and how event-based sponsorship leverages company websites and popular social media channels to reach and engage young people.MethodThis case study was built from three main data sources. First, HM Sampoerna company reports, corporate websites and other online sources were reviewed. Second, four pairs of observers conducted an observation survey; systematically auditing and documenting tobacco promotion and advertising at the 2016 SoundrenAline concert. Finally, social media data were obtained from an iterative search of hashtags of Instagram posts. The 10 most frequently used hashtags related to the concert were reviewed and documented.ResultsA brand marketing includes sponsorship of a music concert series, a limited edition A Mild cigarette package and promotion of virtual events on company websites and social media channels. Instagram boosted promotion with more than 25 000 posts for the two most popular hashtags endorsed during the concerts. Marketing activities targeted young people by focusing on creativity, freedom of expression and audience engagement. The corporate website ‘goaheadpeople.id’ served as both a promotional medium and online community.ConclusionInternet and social media channels are key to Sampoerna’s marketing strategy in Indonesia. Internet-based marketing run alongside conventional advertising likely increases Indonesian youth exposure to cigarette marketing. This case study also provides evidence that Sampoerna evaded current tobacco advertising regulations. Subnational governments can play a stronger role in restricting tobacco advertising, promotion and sponsorship by more effectively enforcing current regulation.

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Alsulami, Mohammed, William Sykes, and Dr Mohammed Amizian. "THE ROLE OF SOCIAL MEDIA IN PROMOTING SPORTS FANATICISM." International Journal of Psychosocial Rehabilitation 24, no. 04 (February 28, 2020): 626–39. http://dx.doi.org/10.37200/ijpr/v24i4/pr201040.

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Barros, Ione Silva, Mariella Silva de Oliveira Costa, Roberto Carlos De Oliveira, Tania Cristina Morais Santa Barbara Rehem, Maria Fátima De Sousa, and Ana Valéria Machado Mendonça. "Alimentação saudável na mídia de massa e promoção da saúde: percepções sociais de agentes comunitários." Revista Brasileira de Pesquisa em Saúde/Brazilian Journal of Health Research 20, no. 2 (August 30, 2018): 35–43. http://dx.doi.org/10.21722/rbps.v20i2.21230.

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Pop-Nikolov, Goran, Aleksandra Kapedanovska Nestorovska, Zorica Naumovska, Ljubica Suturkova, and Zoran Sterjev. "Social media marketing of pharmacies across the Republic of North Macedonia." Macedonian Pharmaceutical Bulletin 66, no. 2 (2021): 87–93. http://dx.doi.org/10.33320/maced.pharm.bull.2020.66.02.009.

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Internet marketing or digital marketing, is the fastest growing type of promotion for brands and companies to connect with potential customers. There are as many specializations within digital marketing as there are ways of interacting using digital media. This study evaluates and describes the usage of social media marketing as most common type of digital marketing used for self-promotion of the pharmacy sector in the Republic of North Macedonia. Social media marketing is raising brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook and Instagram. For the purpose of the analysis, data from social network profiles Facebook and Instagram and from the websites of the 1000 pharmacies is used. This data includes: profile content, frequency of posts of health related articles and products, presence of relevant information and links to sites from which the content is shared, frequency of posting offers and sales at the pharmacy. The conducted research shows that the use of Internet as a digital marketing tool in Republic of North Macedonia is not sufficiently developed, especially when websites are used as a marketing tool for promotion of the pharmacy business and their services. The results show that Facebook as social media is used most frequently for posting health advices, promotion of new products and answering customer’s questions. Promotion of the professional pharmaceutical services is lower than the promotion of products. This leads to insufficient data for the implementation of the principles of evidence-based medicine in daily practice. Keywords: Internet marketing, digital marketing, social media marketing, promotion, pharmacies, Facebook, Instagram, website

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Smith, Mickey. "Future Possibilities in Pharmaceutical Promotion." Journal of Drug Issues 22, no. 2 (April 1992): 471–80. http://dx.doi.org/10.1177/002204269202200220.

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Future possibilities are described in the field of pharmaceutical promotion. They include developments in media used, the targets for promotional messages, the appeals used in promotion, and the regulatory environment in which promotion occurs. A proposal is offered for consideration whereby effectiveness and efficiency in promotion are recognized and perhaps rewarded.

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Knight, Emily, Robert J. Werstine, Diane M. Rasmussen-Pennington, Deborah Fitzsimmons, and Robert J. Petrella. "Physical Therapy 2.0: Leveraging Social Media to Engage Patients in Rehabilitation and Health Promotion." Physical Therapy 95, no. 3 (March 1, 2015): 389–96. http://dx.doi.org/10.2522/ptj.20130432.

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Care for chronic conditions and noncommunicable diseases is dominating health systems around the globe. For physical therapists, this strain presents a substantial opportunity for engaging patients in health promotion and disease management in the years to come. Examples of social media being used to engage consumers in the business landscape are pervasive, and research reports suggest that patients are ready for social media to be incorporated into the way health care systems deliver care. We propose that leveraging the power and utility of existing technologies, such as social media, could innovate the way physical therapists engage patients in rehabilitation and health promotion practices, thus contributing to the evolution of the profession: Physical Therapy 2.0. To continue to be relevant in the community, physical therapist practice must respond to patients' needs and expectations. Incorporating social media into how physical therapists are both designing and delivering care holds potential for enhancing patient engagement in prescribed health behaviors and improving treatment outcomes. This conceptual article presents the perspective that physical therapists can utilize social media to enhance care delivery and treatment outcomes.

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Pasick, Rena J., and Lawrence Wallack. "Mass Media in Health Promotion: A Compilation of Expert Opinion." International Quarterly of Community Health Education 9, no. 2 (July 1988): 89–110. http://dx.doi.org/10.2190/fv2t-qgu8-pm93-kc81.

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This paper reports on an open-ended survey of experts in the field of mass media and health promotion. The study was designed to read between the lines of published reports to identify new directions in the use of mass media in health promotion; to identify areas of consensus and controversy in the design and use of such campaigns; and to compare expert opinion with the literature. Survey responses are synthesized and reported in terms of (1) ingredients for successful mass media programs relative to program purpose, structure, and methods; and (2) obstacles to effective use of mass media for health promotion, including information overload and inconsistency, demand characteristics of the target behavior, dissemination, and unsupportive social milieus. Conclusions are presented as guidelines for pursuit of the optimal program and principles to guide further inquiry.

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Journal articles on the topic 'Health promotion and social media'

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