Relevant bibliographies by topics / Health Services Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Health Services Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Health Services Marketing"

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Delene, Linda M. "Marketing Postsecondary Health Services." Journal of American College Health 36, no. 4 (January 1988): 229–34. http://dx.doi.org/10.1080/07448481.1988.9939018.

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Smith, Weldon L., and Vinay Kothari. "Marketing of Health Insurance Services." Health Marketing Quarterly 2, no. 2-3 (April 1985): 145–54. http://dx.doi.org/10.1300/j026v02n02_14.

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Metz, Elizabeth N. "Health Services Marketing Accountability = Tracking Your Marketing Efforts." Health Marketing Quarterly 3, no. 2-3 (December 16, 1985): 75–83. http://dx.doi.org/10.1300/j026v03n02_10.

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James, Paul. "Services Marketing and Medical Tourism: The Impact on Private Health Services in Bangkok." Journal of Management Research 12, no. 1 (November 25, 2019): 37. http://dx.doi.org/10.5296/jmr.v12i1.15819.

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This is a research paper that is concentrated on assessing service marketing developments and medical tourism and its impacts on the of private hospital provision in Bangkok, in terms of rationale, application and engagement.An interpretive methodology was utilised in order to help understand the senior marketing management perceptions underpinning hospital services marketing developments directed towards medical tourism. The scope for this research were private hospital on-site senior marketing teams. The population of interest was made up of 14 senior marketers located at multiple-site main health services offices.The research outcomes consisted of three (3) Main Themes - Health Services Marketing Management, Health Services Unit Internal Management and Services Marketing Developments; ten (10) sub-themes; with 244 discussion targets.The paper addresses a number of raised issues and establishes outcomes and implications for managing medical tourism within the private hospital sector in Bangkok.Very little research has been conducted in this area in Bangkok and the paper addresses health service issues/reactions to Medical Tourism as being unclear, tentative and requiring more effective and robust services marketing developments.
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Rudolph, Bennett, and Max L. Densmore. "Marketing Medical Services." Health Marketing Quarterly 3, no. 1 (September 12, 1985): 19–27. http://dx.doi.org/10.1300/j026v03n01_04.

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MacStravic, Robin Scott. "Cognitive commitments in health services marketing." Health Care Management Review 10, no. 3 (January 1985): 11–18. http://dx.doi.org/10.1097/00004010-198501030-00005.

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Grant, James. "Acceptability of Marketing in Health Services." Journal of Hospital Marketing 3, no. 1 (May 12, 1989): 37–48. http://dx.doi.org/10.1300/j043v03n01_03.

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Elbeck, Matthew. "Marketing Health Services to Elderly Couples:." Journal of Hospital Marketing 4, no. 1 (August 22, 1990): 35–46. http://dx.doi.org/10.1300/j043v04n01_04.

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Kisch, Jeremy. "Ethical Marketing of Mental Health Services:." Psychotherapy in Private Practice 12, no. 3 (November 12, 1993): 9–13. http://dx.doi.org/10.1300/j294v12n03_03.

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RAJA, Dr M. "Services Marketing – A Study With Reference To Private Hospitals In Dharmapuri District." Restaurant Business 118, no. 9 (September 18, 2019): 390–407. http://dx.doi.org/10.26643/rb.v118i9.8509.

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Services marketing are a sub field of marketing which covers the marketing of both goods and services. Goods include the marketing of fast moving consumer goods (FMCG) and durables. Services marketing typically refer to the marketing of both business to consumer (B2C) and business to business (B2B) services. Common examples of service marketing are found in telecommunications, air travel, health care, financial services, all types of hospitality services, car rental services, and professional services.
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Dissertations / Theses on the topic "Health Services Marketing"

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Cuesta, C. de la. "Marketing the service : basic social process in health visiting." Thesis, University of Liverpool, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.316547.

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The present study was undertaken to provide an understanding of the processes underlying health visiting practice. The research strategy selected was grounded theory (Glaser and Strauss 1967, Strauss 1987, Strauss and Corbin 1990). A total of 21 female health visitors from a District Health Authority in the North West of England participated in the study. Data was collected by means of 20 formal interviews and 41 days of participant observation in four different health centres. To recognize the basic social process in any interaction is one of the major aspects of grounded theory. This requires the identification of the "Phenomenon" which motivates the development of a process and the conditions under which it operates. The basic problem or phenomenon in health visiting uncovered in the data was "Securing Life Trajectories". This forms the core of the health visitor's work. The general set of conditions that influence health visiting work was identified as "Working Between Two Worlds". This is used to describe the health visitor's position between the policy agenda and the client's agenda. The process revealed in the data that health visitors use to respond to this overall problem was "Marketing Health Visiting". This refers to the different tactics that they use to introduce the policy agenda into the client's domain. During this process the policy agenda is adjusted to fit the client's circumstances. Three major strategies are identified in this process: 1) Promoting the service, 2) Adjusting delivery and 3) Tailoring the content. This study found that "Marketing Health Visiting" is a gradual process in which the health visitor wins grounds as time passes. As marketing strategies are implemented the conditions influencing the interaction change. Hence it moves from taking place in what is labelled in this study as "Dissociated Context", to a "Convergent Context" and finally to a "Shared Context". The final consequence of implementing marketing strategies is that of constructing "A Common Agenda" with clients. This agenda is basically the personalisation and contextualization of health visiting services. To build this common agenda it is of crucial importance that the client should see and feel the need for the health visiting service as well as the development of trust between the professional and the client. Hence the relationship that is developed between them acts as an enabling factor for reaching mutual collaboration. The discussion of the study focuses on its significance within the actual debate on health visiting about introducing new ways of practice. The health visitor's overall role is examined and the importance of developing relationships with clients is also highlighted.
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Marine, Marjorie Butler. "Marketing health care services for a preventive health care agency : a categorical study." Virtual Press, 1987. http://liblink.bsu.edu/uhtbin/catkey/530368.

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The purpose of the study was to determine the needs of one marketing segment of clients seen in a contraceptive clinic in the Midwest. The marketing segment targeted for study was women with positive Pap smears. A comparison group of women with negative Pap smears was sampled from the same clinic during the time frame July 1, 1982, to July 1, 1984.Nine research questions were investigated. Responses have been reported relative to the following questions:1. Does the incidence of positive Pap smears depend on the presence of cervical infection a woman may have?2. Does the incidence of positive Pap smears depend on whether or not a woman smokes?3. Does the incidence of positive Pap smears depend on the type of contraceptive (pill or barrier) used by a woman?4. Does the incidence of positive Pap smears depend number of abortions experienced by a woman?5. Does the incidence of positive Pap smears depend on the number of pregnancies experienced by a woman?6. Does the incidence of positive Pap smears depend on whether the woman is white or black?7. Does the incidence of positive Pap age of the woman?8. Does the incidence of positive Pap smears depend on the smears depend on whether the woman is married or not?9. Does the incidence of positive Pap smears depend on the educational status of the woman?Five conclusions were drawn from findings of the study and were confined to the population for the study, clients of the selected clinic:1. Women with positive Pap smears are more likely to have infections than women with negative Pap smears.2. Women who have had abortions are more likely to have positive Pap smears.3. The incidence of positive Pap smears is associated with pregnancies; that is women with one or more pregnancies are more likely to have positive Pap smears.4. A higher proportion of black women have positive Pap smears than white women.5. Women with less education have more positive Pap smears than women with higher levels of education.
Department of Educational Administration and Supervision
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Nadowska, Agnieszka. "Services Marketing in the Health Care Industry- Elekta in Sweden." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-15674.

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During the nineteenth and the twentieth centuries, the world has moved from a manufacturing to service-based economy, where the twentieth first century, will be the” century of services”, and will transform into the century of “international services” (Clark and Rajaratnam, 1999).
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Gutehall, Stefan. "Health Services Marketing in a Cross-Cultural Environment: Elekta in Hong Kong." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-14202.

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Aim: The aim of this research is to explore how the process variables adaptation/standardization, trust and networks are utilized when handling the service characteristics heterogeneity and intangibility when services are introduced in new culture, in this case in Hong Kong. Method: The method chosen for the study was case study and primary qualitative data collection was made through semi-structured interviews with seven key persons at Elekta. Result and Conclusions: Results from this work indicate that networks, trust and adaptation/standardization are important variables for handling heterogeneity and intangibility in survives. It also shows that adaptation and standardization needs to be carefully balanced to achieve the optimum effect. The study show that the process model do have a basis for use in identifying how the adaptation/standardization, trust and networks might be utilized to reach a successful balance during service entry in a new culture, partly through the use of Hofstede’s 5 cultural dimensions together with time as a new variable. Suggestions for future research: For future research service introductions in other cultures need to be studied, both by Elekta as well as other service companies outside the MedTech Area. As a further expansion and for future generalization of the model, reversed studies should also be made where foreign companies entry into Sweden is studied. The possibilities of integrating culture closer into the process model also need to be explored as well as the inclusion of the time dimension in the relationship process. Contribution of the thesis: The thesis contributes to academic research in that it expands on the current state of theory and integrates Hofstede’s 5 cultural dimensions closer to existing models as well as including the time variable of relationship development. On a managerial perspective it provides the basis for a tool to show how, in practice, managers might act when introducing their business in a new culture. Finally it has a social dimension in that further research into a narrow field, increases the overall understanding of intercultural mechanisms.
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Lai, Sio Kuan. "An analysis of health services in Macau : resources used, cost and financing : from the perspective of health economics." Thesis, University of Macau, 1995. http://umaclib3.umac.mo/record=b1636734.

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Mueller, Lisa A. "A descriptive analysis of services provided by health promotion and wellness consultants and the marketing strategies used to promote and solicit business." Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1117109.

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This study provided needed information on consulting as a profession for health promotion and wellness practitioners. Of the 211 participants from consultancy listings for the Association for Worksite Health Promotion and the National Wellness Association, 65 completed the questionnaire designed for this study. Participants completed a 23 item questionnaire inquiring about their current consulting services, marketing strategies, roles performed, job-setting, annual revenue, as well as possible services and marketing strategies for the next five years. The majority of services offered by consultants included health education seminars, health risk appraisals, educational resources, and health screenings. The marketing strategies used most included personal contact/sales, word of mouth, and letters. Health promotion and wellness consultants identified their primary role as information specialists. Chi-square analysis identified three statistically significant findings: health education seminars are a strong revenue source for independent consultants, the annual income range is larger for consultants in a firm, and the annual marketing budget is higher for consultants in a firm. From this study, additional information is known about consultants, including their services, roles, marketing expenses and strategies, revenue, and the development, delivery, and marketing processes of being a health promotion and wellness consultant.
Fisher Institute for Wellness
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Soares, Ana Isabel Mota. "Plano de marketing Iatros Clinic 2012-2013." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/10122.

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Mestrado em Marketing
Por todo o mundo assiste-se ao envelhecimento da população, e Portugal não é excepção. Conta neste momento com 1,9 milhões de idosos residentes no país que necessitam de cuidados especializados para as suas necessidades. Com o intuito de prestar este serviço, este trabalho apresenta um Plano de Marketing para o lançamento de uma clínica especializada em geriatria. O plano descreve as envolventes externas e internas da clínica, incluindo uma análise da concorrência e dos seus possíveis factores-chave de sucesso. Descreve também a segmentação, mercado-alvo e posicionamento, e ainda os objectivos de marketing e financeiros que se pretendem atingir nos dois primeiros anos de funcionamento. O marketing-mix encontra-se dividido em sete pontos: Serviço, Preço, Distribuição, Comunicação, Pessoas, Processo e Evidências Físicas. O ponto chave deste plano são os recursos humanos, pois são eles que irão prestar os serviços disponibilizados pela clínica, mas que também irão contribuir para a possibilidade de adequar os preços praticados ao poder económico do público-alvo
All over the world, the population is getting older, and Portugal is not an exception. Nowadays, there are 1.9 million inhabitants older than 65 years old that need specialized health care. In order to satisfy this need, this work presents a Marketing Plan for the creation of a clinic specialized in geriatrics. The plan describes the clinic's external and internal environment, including a competition analysis and key-factors for success. It also describes segmentation, targeting and positioning, and even marketing and financial objectives for the first two years of the clinic. In the marketing-mix there are seven topics: Service, Price, Placement, Promotion, People, Process and Physical Evidence. The key-point of this plan is human resources. They are the ones that will provide the clinic services available to patients and also, the ones that will allow to adapt the prices to the current economic situation of the target population.
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Silva, Carlos Evandro Pimentel. "Estratégias de marketing para uma clínica de especialidades médicas: Cooper Card Saúde." Master's thesis, Universidade de Évora, 2014. http://hdl.handle.net/10174/11160.

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O planejamento estratégico de marketing é definido como o processo de encontrar oportunidades atraentes e desenvolver estratégias de marketing rentáveis (McCarthy & Perreault, 1997). Este trabalho tem como objetivo principal elaborar uma estratégia de marketing que será utilizada em um negócio que dá os seus primeiros passos em um mercado de alta competição no Brasil, como é o mercado das clínicas de especialidades médicas. Para desenvolver a estratégia de marketing da Cooper Card Saúde seguiu-se o modelo proposto por Lindon et al. (2004), adaptado aos serviços. Isto é, para além dos 4 P’s do marketing-mix, incluiram-se as 3 variáveis adicionais dos serviços: provas físicas, pessoas e processos. A elaboração de uma análise SWOT ajudou a perceber que a empresa está inserida em um mercado de grande competição, e com grandes oportunidades de crescimento, mas para isso precisa focar na sua capacidade de oferecer serviços de qualidade a preços acessíveis e anular as deficiências encontradas nos seus processos de informatização. As ações de marketing desenvolvidas até o momento acarretaram gastos para a empresa normais a qualquer negócio que se encontra em fase de crescimento, porém, o feedback positivo que a empresa vem recebendo dos seus clientes, assim como o aumento das vendas e a entrada de recursos financeiros alertam a Cooper Card Saúde para um contínuo investimento em estratégias de marketing; ### Abstract: MARKETING STRATEGIES FOR A CLINIC OF MEDICAL SPECIALITIES: COOPER CARD SAÚDE The marketing strategic plan is the process of finding good opportunities and developing profitable marketing strategies (McCarthy & Perreault, 1997). This work's main objective is to elaborate a marketing strategy that will be utilized by a business in its first steps in the highly competitive market of the medical industry. To develop the marketing strategy for Cooper Card Saúde, a model proposed by Lindon et al. (2004) was adapted and used according to the sevices’ characteristics. Three additional variables from the services’ characteristics were added: physical evidences, people and processes. The SWOT analysis helped the company to realise that it is inserted in a highly competitive market, with big opportunities for growth. However, in order to be successful, this business needs to focus on its capacity to offer qualified services with affordable prices and avoid deficiencies. The marketing actions developed until now include spendings natural to any business that is in an initial phase. The positive feedback received from the clients, as well as the increase of the sales and the incoming financial resources, revealed the importance of continuous investment in marketing strategies.
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Monteiro, Paula Filipa Gilsanz Sacramento. "Plano de marketing - Vitália saúde Consulting." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/8735.

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Mestrado em Marketing
Este trabalho de projecto tem como objectivo o desenvolvimento de um plano de marketing que permita alavancar a empresa Vitália Saúde Consulting, consultora de gestão de negócios especializada no sector da Saúde, localizada na zona Centro do país. A empresa foi criada em 2009, no entanto, manteve-se inactiva até 2014 devido à falta de investimento e de recurso humanos que permitissem a angariação de clientes. Para o efeito, recorreu-se a uma revisão de literatura e a um estudo sobre a situação actual do contexto da empresa, que incluiu uma análise empírica a um dos segmentos de mercado mais importantes da empresa para conhecer a sua realidade e adaptar o programa de acção às necessidades do mercado. Aplicou-se um questionário a clínicas gerais e especializadas do tecido microempresarial, de forma a aferir a sua orientação para o mercado e daí compreender a necessidade de recurso aos serviços da empresa Vitália Saúde Consulting.
This research project aims to develop a marketing plan that will allow the leverage of a management consultant company specialized in the healthcare business sector, located in the center region of Portugal, Vitália Saúde Consulting. The company was established in 2009, however, remained inactive until 2014 due to lack of investment and human resources, therefore, not allowing customer acquisition. To do this, a literature review was conducted and the current status of the current situation in the context of the company, which included an empirical analysis to one of the most important market segment of the company, in order to understand its reality and adapt the marketing program to its market needs. As such, a questionnaire was applied to generic and specialized clinics in this area regarding their market orientation, to understand the need of Vitália Saúde Consulting services.
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Suttner, Raymond Sharl. "An analysis of the influence exerted by the pharmacist and pharmacy assistant in the purchase decision of health and beauty aid products." Thesis, Rhodes University, 1986. http://hdl.handle.net/10962/d1004383.

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[Introduction] The 1980s have ushered in an era of extreme competitive pressure for the modern business organisation. In previous times many business organisations have succeeded simply because of the excellence of their products, with little concern or attention being paid to the wants and needs of potential customers. As the business environment has become more competitive, however, the point of focus has changed. There is ample evidence which suggests a correlation between success in business and firms which have adopted a marketing-orientated philosophy of business. The evolution of marketing as a discipline has been hastened in recent times by the need of the firm to survive in the face of increasing competition. This "increasing attention" is occurring because of the realisation that sheer product excellence alone will not necessarily mean that the firm will succeed in establishing a group of satisfied customers in the long term. It is the adoption of the so-called "marketing concept" which provides the opportunity for the firm to develop a competitive edge which will more likely eventuate in success.
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Books on the topic "Health Services Marketing"

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K, Thomas Richard. Marketing health services. Chicago: Health Administration Press, 2005.

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Marketing health services. Chicago, Illinois: Health Administration Press, 2015.

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Thomas, Richard K. Health Services Marketing. New York, NY: Springer New York, 2008. http://dx.doi.org/10.1007/978-0-387-73606-8.

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Marketing Health Services. 2nd ed. Chicago: Health Administration Press, 2010.

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K, Thomas Richard. Marketing Health Services. 2nd ed. Chicago: Health Administration Press, 2010.

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Marketing health/fitness services. Champaign, Ill: Human Kinetics Books, 1989.

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Kotler, Philip. Marketing for health care organizations. Englewood Cliffs, N.J: Prentice-Hall, 1986.

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L, Bistline John, ed. Marketing mental health services to managed care. New York: Haworth Press, 1994.

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McCall, Kay. Marketing the consumer health information service. Chicago, Ill: Medical Library Association, 1999.

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Essentials of health care marketing. 2nd ed. Sudbury, Mass: Jones and Bartlett Publishers, 2006.

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Book chapters on the topic "Health Services Marketing"

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Aluise, John J. "Marketing Health Services." In The Physician as Manager, 21–35. New York, NY: Springer New York, 1987. http://dx.doi.org/10.1007/978-1-4612-4646-6_2.

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Thomas, Richard K. "Marketing Planning." In Health Services Planning, 247–77. New York, NY: Springer US, 2020. http://dx.doi.org/10.1007/978-1-0716-1076-3_10.

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Iivonen, Raisa, and Sinikka Suckcharoen. "Marketing Library Services to Practising Veterinarians." In Health Information Management: What Strategies?, 186–87. Dordrecht: Springer Netherlands, 1997. http://dx.doi.org/10.1007/978-94-015-8786-0_60.

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Spratlen, Thaddeus H. "Health Care Services: Consumer Behavior Model Development." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 284–88. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-16934-7_68.

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Adeola, Ogechi, and Isaiah Adisa. "Strategic Planning and Healthcare Services." In Health Service Marketing Management in Africa, 21–30. New York : Routledge, 2020.: Productivity Press, 2019. http://dx.doi.org/10.4324/9780429400858-3.

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Lancaster, Wade. "The Marketing of Professional Health-Care Services." In Handbook of Health and Rehabilitation Psychology, 637–59. Boston, MA: Springer US, 1995. http://dx.doi.org/10.1007/978-1-4899-1028-8_30.

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Considine, John J., and Wally J. Eimer. "Marketing of Health Care Services: The Physicians’Perspective." In Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference, 675. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17055-8_144.

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Appiah, Kenneth, Ibelema Sam-Epelle, and Ellis L. C. Osabutey. "Technology and Health Services Marketing in Africa." In Health Service Marketing Management in Africa, 243–54. New York : Routledge, 2020.: Productivity Press, 2019. http://dx.doi.org/10.4324/9780429400858-19.

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George, Sharon. "Challenges in Marketing Mental Health Senior Services." In Marketing Long-Term and Senior Care Services, 69–76. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781315860169-7.

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Acheampong, George, and Solomon Yaw Agyeman-Boaten. "Utilisation and Pricing of Healthcare Services." In Health Service Marketing Management in Africa, 81–93. New York : Routledge, 2020.: Productivity Press, 2019. http://dx.doi.org/10.4324/9780429400858-8.

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Conference papers on the topic "Health Services Marketing"

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Monken, Sonia Francisca. "Strategies Operations Health Services Processes in Organizational Restructuring: Impact on marketing Organizations Health Services and Validation of Word of Mouth Marketing." In 11th CONTECSI International Conference on Information Systems and Technology Management. TECSI, 2014. http://dx.doi.org/10.5748/9788599693100-contecsi/ps-692.

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Monken, Sonia Francisca, and Thaissa Souza Mendes. "Strategies Operations Health Services Processes in Organizational Restructuring: Impact on marketing Organizations Health Services and Validation of Word of Mouth Marketing." In 11th CONTECSI International Conference on Information Systems and Technology Management. TECSI, 2014. http://dx.doi.org/10.5748/9788599693100-contecsi/ps-999.

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Chang, Chun-Lan. "TOTAL MARKET ORIENTATION, ENTREPRENEURIAL ORIENTATION, AND NEW HEALTH CARE SERVICES IN THE SUPPLY CHAIN." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Korean academy of marketing science, 2014. http://dx.doi.org/10.15444/gmc2014.01.09.02.

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Akhiyar, Dinul, and Irzal Wisky. "C45 Algorithm for Creative Economic Products and Services Marketing Classification of Padang." In Proceedings of the 1st International Conference on Education, Humanities, Health and Agriculture, ICEHHA 2021, 3-4 June 2021, Ruteng, Flores, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.3-6-2021.2310763.

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Asmuni, Andriyani, and Nurmaini Hasibuan. "Sharia Based Marketing Analysis Communication and Education Affiliates to Customer Satisfaction and Loyalty on Inpatient Services Unit Jakarta Islamic Hospital 2016." In 1st International Integrative Conference on Health, Life and Social Sciences (ICHLaS 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/ichlas-17.2017.14.

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Ergenç, İsmail Erkut. "Customer Requirement Factors in Selection of E-Commerce Infrastructure Service Provider in Post-Covid-19: An AHP Application." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.006.

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In today’s complex world, businesses actively use various methods to deliver goods and services to customers. Due to the active entry of the internet into people’s lives and the increase in the number of purchases made on the internet recently, businesses must actively use the internet in their marketing activities to achieve a competitive advantage. Especially after COVID-19, many businesses have had to perform their activities over the internet due to public health measures. In addition to supporting the promotion activities of the internet, direct marketing, customers purchasing products through e-commerce, and delivering some services online has become a competitive strategy and one of the methods actively used by businesses today. In this context, businesses have become more willing than before to set up their own e-commerce websites. To this end, this study reveals the features that businesses can use in determining the features they need in the selection of ecommerce infrastructure. The study suggested that 21 features for e-commerce sites were grouped among themselves in the context of e-service quality dimensions included in the ES-QUAL and e-Recs-QUAL scales, and importance ranking was performed using the AHP method.
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Montandon, Corinne, and Marianne Zentriegen. "Applications of Customer Focused E-Learning." In 2003 Informing Science + IT Education Conference. Informing Science Institute, 2003. http://dx.doi.org/10.28945/2703.

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This paper provides information on customer focused e-learning (CFEL). It is an overview on the application area of CFEL and the potential of its business applications. Training of customers holds some undiscovered potential. CFEL is a new concept and little technical literature is available yet. In the majority of cases a differentiation is made between the category groups e-learning as business segment (private training) and e-learning as marketing instrument (educommerce). In this paper product training is considered as a third type of CFEL. For the illustration of possible applications of CFEL, numerous practical examples are given. This paper then goes on to develop these ideas in a practical way through case studies of the e-learning provision of three Swiss companies. This paper refers solely to corporate e-learning, whereas employee and supplier training is not considered. Especially in the sectors of computer science, financial services, staffing and employment service, and health care, the odds for an early breakthrough of CFEL are promising.
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Ianeva, Mariana, and Stiliyana Basmadzhieva. "PR OF A TOURISM ORGANIZATION UNDER CONDITIONS OF CRISIS." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.303.

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Nowadays, the issues related to the goals that the tourism organization should set and the new policy to which it needs to focus is especially relevant. In order to achieve them, it is necessary to develop and conduct various events that are within the competence not only of marketing managers, but also of those of PR specialists in companies and tourism destinations. The tasks set in the current report are related to external information, which is used by the media to create a story, which must fully reflect the credibility of the situation in a particular problem environment. Good practices have been identified in order to promote the opportunities for providing a healthy tourism product in a global health crisis in tourism destinations. In such global conditions, in which markets are shrinking and the rules for tourist services related to the provision of a healthy environment are changing, health tourism finds an increasingly sustainable place among the product offerings of destinations, which in turn leads to the need for its professional promotion and competent communication with different audiences.
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Wijaya, Satriya, and Agus Aan Adriansyah. "Implementation of “9p Marketing Mix” on Out-Patient Service at Islamic Hospital Jemursari, Surabaya, East Java." In The 6th International Conference on Public Health 2019. Masters Program in Public Health, Graduate School, Universitas Sebelas Maret, 2019. http://dx.doi.org/10.26911/the6thicph.04.83.

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Sudsawart, Jirawat, Kullaphat Pochanakul, Veena Chantarasompoch, Wanvisa Saisanan Na Ayudhaya, Phannee Rojanabenjakun, and Chamiporn Kongmong. "A Study of Marketing Needs Affecting the Development for Bachelor of Science in Health Service Business Management, College of Allied Health Sciences, Suan Sunandha Rajabhat University." In ICDTE 2019: 2019 The 3rd International Conference on Digital Technology in Education. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3369199.3369221.

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Reports on the topic "Health Services Marketing"

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Afridi, Munir. Greenstar Social Marketing private-sector activities in PAIMAN project: Process evaluation of Greenstar Social Marketing initiatives to improve and expand maternal and newborn health services and coverage. Population Council, 2010. http://dx.doi.org/10.31899/rh2.1086.

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