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Books on the topic 'Health Services Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

K, Thomas Richard. Marketing health services. Chicago: Health Administration Press, 2005.

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2

Marketing health services. Chicago, Illinois: Health Administration Press, 2015.

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3

Thomas, Richard K. Health Services Marketing. New York, NY: Springer New York, 2008. http://dx.doi.org/10.1007/978-0-387-73606-8.

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4

Marketing Health Services. 2nd ed. Chicago: Health Administration Press, 2010.

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5

K, Thomas Richard. Marketing Health Services. 2nd ed. Chicago: Health Administration Press, 2010.

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6

Marketing health/fitness services. Champaign, Ill: Human Kinetics Books, 1989.

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7

Kotler, Philip. Marketing for health care organizations. Englewood Cliffs, N.J: Prentice-Hall, 1986.

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8

L, Bistline John, ed. Marketing mental health services to managed care. New York: Haworth Press, 1994.

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9

McCall, Kay. Marketing the consumer health information service. Chicago, Ill: Medical Library Association, 1999.

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10

Essentials of health care marketing. 2nd ed. Sudbury, Mass: Jones and Bartlett Publishers, 2006.

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11

Essentials of health care marketing. Gaithersburg, Md: Aspen Publishers, 1996.

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12

Chisolm, David. Home health care. Edited by Bay Area Health Associates. Oakland, Calif. (77 Fairmont Ave., Suite 111, Oakland 94611): Bay Area Health Associates, 1993.

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13

L, Fortenberry John, ed. Health care marketing: Tools and techniques. 3rd ed. Sudbury, Mass: Jones and Bartlett Publishers, 2009.

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14

Catholic Health Association of the United States., ed. Marketing religious health care. St. Louis, MO: Catholic Health Association of the United States, 1987.

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15

Reynolds, Katherine Anne. Quality in services marketing: Its application to the National Health Service. (s.l: The Author), 1996.

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16

Essentials of health care marketing. 3rd ed. Boston: Jones & Bartlett Learning, 2011.

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17

Managing health care marketing communications. Rockville, Md: Aspen Systems Corp., 1986.

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18

Williams, James R., M.B.A., ed. How to market home health care services. New York: Wiley, 1988.

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19

1945-, Lowe Robin, ed. Marketing and health care organizations. Oxford: Radcliffe Medical, 1995.

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20

Cases in health care marketing. Sudbury, Mass: Jones and Bartlett Publishers, 2011.

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21

Fortenberry, John L. Cases in health care marketing. Sudbury, Mass: Jones and Bartlett Publishers, 2011.

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22

Kotler, Philip. Strategic marketing for health care organizations: Building a customer-driven health system. San Francisco: Jossey-Bass, 2008.

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23

Caroline, Camuñas, ed. The nurse's guide to marketing. [Albany, NY]: Delmar Publishers, 1991.

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24

Hillestad, Steven G. Health care marketing plans: From strategy to action. Gaithersburg, MD: Aspen Publishers, Inc., 1991.

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25

N, Berkowitz Eric, ed. Health care marketing plans: From strategy to action. 2nd ed. Gaithersburg, Md: Aspen, 1991.

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26

Marketing for dummies. Foster City, Calif: IDG Books, 1997.

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27

Hofgard, Mark Wm. Integrated health care delivery: Health plan business and marketing planning. St. Paul, Minn: InterStudy Publications, 1996.

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28

Bateson, John E. G. Managing services marketing: Text and readings. 2nd ed. Fort Worth: Dryden Press, 1992.

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29

Managing services marketing: Text and readings. 2nd ed. Fort Worth: Dryden Press, 1992.

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30

Bateson, John E. G. Managing services marketing: Text and readings. 3rd ed. Fort Worth: Dryden Press, 1995.

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31

Managing services marketing: Text and readings. Chicago: Dryden Press, 1989.

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32

Managing services marketing: Text and readings. 3rd ed. Fort Worth, Tex: Dryden Press, Harcourt Brace College, 1995.

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33

Bateson, John E. G. Managing services marketing: Text and readings. 4th ed. Fort Worth: Dryden Press, 1999.

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34

Marketing to managed care organizations. Washington, DC: CWLA Press, 1998.

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35

Corrigan, Karen. The complete guide to service line marketing. Marblehead, MA: HealthLeaders Media, a division of Hcpro, Inc., 2010.

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36

A, Newbold Philip, ed. Health care sales: New strategies for improving quality, client relations, and revenue. San Francisco: Jossey-Bass Publishers, 1991.

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37

N, Berkowitz Eric, ed. Health care market strategy: From planning to action. 4th ed. Burlington, Mass: Jones & Bartlett Learning, 2013.

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38

Hiam, Alexander. Marketing For Dummies. New York: John Wiley & Sons, Ltd., 2009.

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39

Hiam, Alexander. Marketing for dummies. Foster City, Calif: IDG Books, 1997.

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40

Marketing for dummies. 2nd ed. Hoboken, NJ: Wiley Pub., 2004.

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41

Midwest Alliance in Nursing. Program Meeting. Marketing, nursing, political power. Indianapolis, IN: The Alliance, 1986.

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42

Woody, Robert Henley. Business success in mental health practice: Modern marketing, management, and legal strategies. San Francisco: Jossey-Bass Publishers, 1989.

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43

A, Sperry Christine, and Miller Jeffrey G. 1957-, eds. The nurse intrapreneur: Opportunities and benefits for nursing. Philadelphia: Lippincott, 1988.

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44

Reaching women: The way to go in marketing healthcare services. Chicago: Pluribus Press, 1987.

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45

Marketing for the mental health professional: An innovative guide for practitioners. Hoboken, N.J: Wiley, 2010.

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46

Marketing strategies for nurse managers: A guide for developing and implementing a nursing marketing plan. Rockville, Md: Aspen Publishers, 1990.

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47

Thomas, Richard K. Marketing Health Services. Health Administration Press, 2004.

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48

K, Thomas Richard, and Association of University Programs in Health Administration Staff. Marketing Health Services. Health Administration Press, 2020.

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49

Hogg, Gillian, Anne Smith, Angus Laing, and Moira Fischbacher. Managing and Marketing Health Services. CENGAGE Lrng Business Press, 2002.

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50

H, Dearing Ruthie, ed. Marketing women's health care. Rockville, Md: Aspen Publishers, 1987.

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