Journal articles: 'Health Services Marketing'

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Delene, Linda M. "Marketing Postsecondary Health Services." Journal of American College Health 36, no. 4 (January 1988): 229–34. http://dx.doi.org/10.1080/07448481.1988.9939018.

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Smith, Weldon L., and Vinay Kothari. "Marketing of Health Insurance Services." Health Marketing Quarterly 2, no. 2-3 (April 1985): 145–54. http://dx.doi.org/10.1300/j026v02n02_14.

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Metz, Elizabeth N. "Health Services Marketing Accountability = Tracking Your Marketing Efforts." Health Marketing Quarterly 3, no. 2-3 (December 16, 1985): 75–83. http://dx.doi.org/10.1300/j026v03n02_10.

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James, Paul. "Services Marketing and Medical Tourism: The Impact on Private Health Services in Bangkok." Journal of Management Research 12, no. 1 (November 25, 2019): 37. http://dx.doi.org/10.5296/jmr.v12i1.15819.

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This is a research paper that is concentrated on assessing service marketing developments and medical tourism and its impacts on the of private hospital provision in Bangkok, in terms of rationale, application and engagement.An interpretive methodology was utilised in order to help understand the senior marketing management perceptions underpinning hospital services marketing developments directed towards medical tourism. The scope for this research were private hospital on-site senior marketing teams. The population of interest was made up of 14 senior marketers located at multiple-site main health services offices.The research outcomes consisted of three (3) Main Themes - Health Services Marketing Management, Health Services Unit Internal Management and Services Marketing Developments; ten (10) sub-themes; with 244 discussion targets.The paper addresses a number of raised issues and establishes outcomes and implications for managing medical tourism within the private hospital sector in Bangkok.Very little research has been conducted in this area in Bangkok and the paper addresses health service issues/reactions to Medical Tourism as being unclear, tentative and requiring more effective and robust services marketing developments.

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Rudolph, Bennett, and Max L. Densmore. "Marketing Medical Services." Health Marketing Quarterly 3, no. 1 (September 12, 1985): 19–27. http://dx.doi.org/10.1300/j026v03n01_04.

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MacStravic, Robin Scott. "Cognitive commitments in health services marketing." Health Care Management Review 10, no. 3 (January 1985): 11–18. http://dx.doi.org/10.1097/00004010-198501030-00005.

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Grant, James. "Acceptability of Marketing in Health Services." Journal of Hospital Marketing 3, no. 1 (May 12, 1989): 37–48. http://dx.doi.org/10.1300/j043v03n01_03.

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Elbeck, Matthew. "Marketing Health Services to Elderly Couples:." Journal of Hospital Marketing 4, no. 1 (August 22, 1990): 35–46. http://dx.doi.org/10.1300/j043v04n01_04.

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Kisch, Jeremy. "Ethical Marketing of Mental Health Services:." Psychotherapy in Private Practice 12, no. 3 (November 12, 1993): 9–13. http://dx.doi.org/10.1300/j294v12n03_03.

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RAJA, Dr M. "Services Marketing – A Study With Reference To Private Hospitals In Dharmapuri District." Restaurant Business 118, no. 9 (September 18, 2019): 390–407. http://dx.doi.org/10.26643/rb.v118i9.8509.

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Services marketing are a sub field of marketing which covers the marketing of both goods and services. Goods include the marketing of fast moving consumer goods (FMCG) and durables. Services marketing typically refer to the marketing of both business to consumer (B2C) and business to business (B2B) services. Common examples of service marketing are found in telecommunications, air travel, health care, financial services, all types of hospitality services, car rental services, and professional services.

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Kolesnik, Valentina Iliodorovna. "HEALTH CARE MARKETING AS A TOOL FOR EFFECTIVE ACTIVITIES OF HEALTH CARE INSTITUTIONS." Scientific Bulletin: finance, banking, investment., no. 2 (51) (2020): 121–26. http://dx.doi.org/10.37279/2312-5330-2020-2-121-126.

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The article considers the problems of marketing medical services and identifies the main ways to solve them. Marketing of medical services is examined in terms of its impact on the performance of healthcare facilities. It is noted that the main objectives of marketing within the state-municipal institution are characterized by some features. The main innovative marketing technologies and the specifics of the medical marketing industry, caused by the intangible nature of medical services, are identified. It is proved that the use of marketing management methods is aimed at attracting consumers of medical services and optimizing the work of medical organizations. Therefore, the improvement of methods for researching the market for services and the adoption of timely optimal management decisions will increase the efficiency and effectiveness of the entire industry. The analysis of marketing development problems for medical organizations of various ownership forms is carried out. The factors determining the need to improve marketing research for medical organizations are identified.

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Sheetz, Anne H. "Marketing the Role of School Health Services." NASNewsletter 21, no. 4 (July 2006): 8–9. http://dx.doi.org/10.1177/104747570602100404.

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Sanusi, Anwar. "Use of Digital Marketing in Marketing of Data and Information Services in Asia." International Journal of Psychosocial Rehabilitation 24, no. 1 (January 20, 2020): 1307–16. http://dx.doi.org/10.37200/ijpr/v24i1/pr200230.

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Daskalopoulou, Athanasia, Kathy Keeling, and Rowan Pritchard Jones. "Understanding technology mediation and new service provider roles in health care." Journal of Services Marketing 33, no. 2 (April 8, 2019): 245–54. http://dx.doi.org/10.1108/jsm-11-2017-0368.

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PurposeService research holds that as services become more technology dominated, new service provider roles emerge. On a conceptual level, the potential impact of different roles has been discussed with regard to service provider readiness, job performance and overall experience. However, as yet, there is sparse empirical support for these conceptual interpretations. The purpose of this paper is to provide an understanding of the new service provider roles that emerge due to the increase of technology mediation in services.Design/methodology/approachThis study follows a qualitative methodology. Insights are drawn from in-depth interviews with 32 junior and senior health-care service providers (across 12 specialties) and 5 information governance/management staff.FindingsThis analysis illustrates that new service provider roles include those of the enabler, differentiator, innovator, coordinator and sense-giver. By adopting these roles, health-care service providers reveal that they can encourage, support and advance technology mediation in services across different groups/audiences within their organizations (e.g. service delivery level, peer-to-peer level, organizational level). This paper further shows the relationships between these new service provider roles.Originality/valueThis study contributes to theory in technology-mediated services by illustrating empirically the range of activities that constitute each role. It also complements prior work by identifying that service providers adopt the additional role of sense-giver. Finally, this paper provides an understanding of how by taking on these roles service providers can encourage, support and advance technology mediation in services across different groups/audiences in their organization.

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Dasgupta, Chanda Ghose, and Sanjoy Ghose. "Positioning Health Services." Health Marketing Quarterly 11, no. 1-2 (February 25, 1994): 191–206. http://dx.doi.org/10.1300/j026v11n01_13.

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Myerson, Ross S. "Marketing Healthcare Services to Employers." Journal of Occupational and Environmental Medicine 55, no. 8 (August 2013): 983–84. http://dx.doi.org/10.1097/jom.0b013e31829baaad.

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Daskalopoulou, Athanasia, Josephine Go Jefferies, and Alexandros Skandalis. "Transforming technology-mediated health-care services through strategic sense-giving." Journal of Services Marketing 34, no. 7 (October 5, 2020): 909–20. http://dx.doi.org/10.1108/jsm-11-2019-0452.

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Purpose Service research has previously documented service providers’ role in addressing the barriers of technology mediation, mostly at the service delivery level. The purpose of this study is to enhance our understanding about the role of service providers who hold strategic and operational roles, as well as investigate the impact of coordinated, organization-wide initiatives in dealing with the demands and associated emotional ambivalence of technology-mediated services. Design/methodology/approach This qualitative study draws from a series of in-depth interviews with health-care service providers who hold strategic and operational roles in health-care organizations along with participant observation to develop an understanding of the broader organizational context of telehealth services. Findings This paper outlines the strategic sense-giving process and highlights how health-care service providers who hold strategic and operational roles enact the sense-giver role. This study illustrates that strategic sense-giving involves the recognition of sense-making gaps; identification of sense-giving opportunities; and provision of templates of action. Originality/value This study illustrates that sense-giving can be performed by a number of organizational members in a more formalized way which extends informal sense-giving efforts at the peer-to-peer level. The importance of strategic sense-giving in providing templates of action for service providers and consumers is highlighted. This study also shows how strategic sense-giving safeguards against confusion and errors by communicating appropriate ways of using technology. Finally, the role of strategic sense-giving in helping service providers and consumers cope with the emotional ambivalence of technology-mediated service interactions are demonstarted.

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Kıyat, Gül, Halil Şimşek, and Bünyamin Özgüleş. "Place and Importance of Health Services Marketing in Other Marketing Branches." Health Care Academician Journal 4, no. 3 (2017): 147. http://dx.doi.org/10.5455/sad.13-1499888421.

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O'Connor, Genevieve Elizabeth. "The impact of insurance coverage on consumer utilization of health services." International Journal of Bank Marketing 33, no. 3 (May 18, 2015): 276–97. http://dx.doi.org/10.1108/ijbm-05-2014-0061.

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Purpose – The purpose of this paper is to identify how need for service, enabling factors and pre-disposing characteristics influences access to service. In addition, the authors seek to examine the moderating influence of pre-disposing variables on the relationship between insurance and health services utilization. Design/methodology/approach – The authors utilize data from a major metropolitan hospital in the USA to test and extend the behavioral model of health care. Findings – Results indicate that insurance and pre-disposing variables have a direct impact on type of health service utilization. However, the insurance effect is found to vary by demographic factors. Research limitations/implications – This paper is limited to secondary data. Future work can incorporate both attitudinal and behavioral measures to obtain a more comprehensive evaluation of services access. Practical implications – The research offers a tactical framework for management to segment consumer markets more effectively. Social implications – Through the framework, management will have the requisite knowledge to target segmented populations based on need, insurance, and pre-disposing variables which will help improve access to services and clinical outcome. Originality/value – The findings of this paper will serve as a basis for future research exploring the influence of insurance on access to services.

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Reeves, Terrie C., W. Jack Duncan, and Peter M. Ginter. "Strategic configurations in health services organizations." Journal of Business Research 56, no. 1 (January 2003): 31–43. http://dx.doi.org/10.1016/s0148-2963(01)00203-x.

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Bugshan, Hatem, M. Nick Hajli, Xiaolin Lin, Mauricio Featherman, and Ivan Cohen. "Social media for developing health services." Qualitative Market Research: An International Journal 17, no. 3 (June 3, 2014): 283–96. http://dx.doi.org/10.1108/qmr-07-2013-0048.

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Purpose – The purpose of this paper is to explore in depth how Web 2.0 (focusing on social media) contributes to create a better communication channel to provide information, support and assistance to patients. Social relationships of individuals on the Internet through social media have created added value for many industries. This phenomenon can be an opportunity for the health care industry, which has encountered huge challenges such as increasing demands, budget cuts, growing numbers of patients and more demanding patient expectations. Web 2.0 and social media have the potential value to make possible an increase in the productivity of modern health care and a reduction in cost to the central government. Social media introduces better channels of communication with patients to increase the value of e-health. Social media are building more social communities that empower patients to share their personalized health information and treatments. Design/methodology/approach – Grounded on social support and transaction cost theories, this paper evaluates the current potential of social media to discuss values it can offer for the overall benefit of the health care industry. Findings – The results show how the social relationship of individuals provides online social support and reduction of cost through social media, leading to the development of modern health care. Implications and limitations are discussed at the end of the paper. Originality/value – The analysis results indicated that social media provides strong social support for patients who seek help online. Informational support and emotional support have been confirmed as two main dimensions of social support in online health care. It makes a contribution to the health care literature by extending it to online health care support in the context of social media. It may inform and provide some initial understanding to guide future research. In addition, this study indicates that social support theory and transaction cost are appropriate theoretical foundations for studies of online health care. This finding is very valuable, as it helps researchers to advance the understanding of how social media support online health care.

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Yula, Yuriy, Olexandr Pushko, and Maksym Palienko. "Recommendations for improving the hospital’s marketing policy." Health Economics and Management Review 1, no. 2 (2020): 91–99. http://dx.doi.org/10.21272/hem.2020.2-10.

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This article summarizes the arguments and counterarguments within the scientific discussion on improving the marketing policy of the clinic. The purpose of the study is to improve the marketing policy of the clinic. The urgency of solving the scientific problem lies in need to promote medical services, where marketing activities contribute to establishing relations between providers and consumers of medical services. The authors noted that patients have a low level of awareness in medical services, making it difficult to understand the market of medical services. In turn, public and municipal health care facilities have a passive marketing policy that is not competitive enough with private health care facilities. In most cases, state and municipal medical institutions do not use marketing tools to acquaint consumers with the list of available services, do not inform consumers about the expansion of medical services and the benefits of their medical institution. The object of the study was selected health care management. According to the results of empirical analysis of ways to improve the marketing policy of the clinic, it is established that the reform of the medical sector of Ukraine intensifies the processes of competition in the market. The marketing system of Ukrainian health care has no concept of medical care. Instead of that, there is a market element as medical service or health care service provided to the patient by a health care institution or an individual registered according to the law and possessing the medical business license. Besides, the medical services are paid for by the customer, such as patients, various organizations, local authorities, and the government. Thus, public medical institutions faced the need to fight (particularly with private medical institutions) for the consumer and state funding for the package of primary medical services. The study empirically confirms and theoretically proves the existence of competition between private and public medical institutions in the market of medical services. The results of this study can help improve the marketing policy of public and municipal clinics.

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Taiminen, Heini Sisko Maarit, Saila Saraniemi, and Joy Parkinson. "Incorporating digital self-services into integrated mental health care: a physician’s perspective." European Journal of Marketing 52, no. 11 (November 12, 2018): 2234–50. http://dx.doi.org/10.1108/ejm-02-2017-0158.

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Purpose This paper aims to enhance the current understanding of digital self-services (computerized cognitive behavioral therapy [cCBT]) and how they could be better incorporated into integrated mental health care from the physician’s perspective. Service marketing and information systems literature are combined in the context of mental health-care delivery. Design/methodology/approach An online survey of 412 Finnish physicians was undertaken to understand physicians’ acceptance of cCBT. The study applies thematic analysis and structural equation modeling to answer its research questions. Findings Adopting a service marketing perspective helps understand how digital self-services can be incorporated in health-care delivery. The findings suggest that value creation within this context should be seen as an intertwined process where value co-creation and self-creation should occur seamlessly at different stages. Furthermore, the usefulness of having a value self-creation supervisor was identified. These value creation logic changes should be understood and enabled to incorporate digital self-services into integrated mental health-care delivery. Research limitations/implications Because health-care systems vary across countries, strengthening understanding through exploring different contexts is crucial. Practical implications Assistance should be provided to physicians to enable better understanding of the application and suitability of digital self-service as a treatment option (such as cCBT) within their profession. Additionally, supportive facilitating conditions should be created to incorporate them as part of integrated care chain. Social implications Digital self-services have the potential to serve goals beyond routine activities in a health-care setting. Originality/value This study demonstrates the relevance of service theories within the health-care context and improves understanding of value creation in digital self-services. It also offers a profound depiction of the barriers to acceptance.

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Glover, Troy Daniel, and Diana Catharine Parry. "Non-medical health centers – directions for service researchers." Journal of Services Marketing 33, no. 6 (December 3, 2019): 655–59. http://dx.doi.org/10.1108/jsm-02-2019-0081.

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Purpose The purpose of this paper is to provide directions for research on non-medical health service and servicescapes by building off Rosenbaum’s study of social support for men at a resource center for testicular cancer. Design/methodology/approach This paper cites literature and introduces directions for future research. Findings This paper contains insights on non-medical health services and servicescapes, including the salience of social connection for coping, the need to connect with others who are experiencing the same health issue, the relevance of place and face-to-face contact, the role of leisure in drawing people together and the need to look at these environments critically. Originality/value This viewpoint provides insights to anyone interested in transformative service research, particularly those who apply this approach to study health-care services.

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Leventhal, Richard C. "The Marketing of Physician's Services:." Health Marketing Quarterly 12, no. 4 (June 27, 1995): 49–61. http://dx.doi.org/10.1300/j026v12n04_06.

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Aletky, Patricia J. "Marketing Psychological Services to Unions:." Psychotherapy in Private Practice 5, no. 1 (March 24, 1987): 15–16. http://dx.doi.org/10.1300/j294v05n01_04.

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Lancaster, Wade. "Marketing Mental Health Services: Back to the Basics." Psychiatric Annals 19, no. 8 (August 1, 1989): 435–38. http://dx.doi.org/10.3928/0048-5713-19890801-11.

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Fontaine, Sherry J. "Health Services Marketing in a Non-Competitive Environment." Health Marketing Quarterly 5, no. 3-4 (March 8, 1989): 75–88. http://dx.doi.org/10.1300/j026v05n03_07.

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Wong, John K. "Marketing health care services to Asian ethnic groups." Journal of Ambulatory Care Management 12, no. 3 (August 1989): 76–83. http://dx.doi.org/10.1097/00004479-198908000-00012.

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Veeder, Nancy W. "Human services marketing: Planning and implementation." Administration and Policy in Mental Health 19, no. 2 (November 1991): 73–80. http://dx.doi.org/10.1007/bf00706420.

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Wood, Matthew. "Midstream social marketing and the co-creation of public services." Journal of Social Marketing 6, no. 3 (July 11, 2016): 277–93. http://dx.doi.org/10.1108/jsocm-05-2015-0025.

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Purpose This paper aims to highlight the importance of social marketing at the midstream (meso) level as a key component of a proposed model for co-creating public services. The model demonstrates how supportive relationships and conversations within and between service organisations, front-line service staff, social networks and clients are essential for the effective co-creation of health and welfare services and social marketing interventions. Design/methodology/approach This is a conceptual paper that uses network and services theory and a case study to show how the midstream social marketing approach and service co-creation can be applied in practice and how these concepts relate to upstream and downstream social marketing. Findings The case study demonstrates the powerful role of social networks, staff–client relationships and conversations in the co-creation of effective services and the improvement in communications, trust and understanding between service providers and the community. Practical implications The paper shows how service providers and social marketers can achieve co-created, customer-oriented services/interventions through the development of congruent, empathetic narratives, relationships and conversations. The case study demonstrates how this can be achieved in practice through staff training, the identification of “community communicators” and value-based targeting and communications. Originality/value The integration of conversations, relationships, values, services and midstream social marketing into a model for co-creation offers a valuable tool for social marketing and health/welfare service professionals.

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Keeling, Debbie Isobel, Ko de Ruyter, Sahar Mousavi, and Angus Laing. "Technology push without a patient pull." European Journal of Marketing 53, no. 9 (September 9, 2019): 1701–32. http://dx.doi.org/10.1108/ejm-10-2017-0692.

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PurposePolicymakers push online health services delivery, relying on consumers to independently engage with online services. Yet, a growing cluster of vulnerable patients do not engage with or disengage from these innovative services. There is a need to understand how to resolve the tension between the push of online health service provision and unengagement by a contingent of health-care consumers. Thus, this study aims to explore the issue of digital unengagement (DU) (i.e. the active or passive choice to engage or disengage) with online health services to better inform service design aligned to actual consumer need.Design/methodology/approachAdopting a survey methodology, a group of 486 health services consumers with a self-declared (acute or chronic) condition were identified. Of this group, 110 consumers were classified as digitally unengaged and invited to write open-ended narratives about their unengagement with online health services. As a robustness check, these drivers were contrasted with the drivers identified by a group of digitally engaged consumers with a self-declared condition (n= 376).FindingsDU is conceptualized, and four levels of DU drivers are identified. These levels represent families of interrelated drivers that in combination shape DU: subjective incompatibility (misalignment of online services with need, lifestyle and alternative services); enactment vulnerability (personal vulnerabilities around control, comprehension and emotional management of online services); sharing essentiality (centrality of face-to-face co-creation opportunities plus conflicting social dependencies); and strategic scepticism (scepticism of the strategic value of online services). Identified challenges at each level are the mechanisms through which drivers impact on DU. These DU drivers are distinct from those of the digitally engaged group.Research limitations/implicationsAdding to a nascent but growing literature on consumer unengagement, and complementing the engagement literature, the authors conceptualize DU, positioning it as distinct from, not simply a lack of, consumer engagement. The authors explore the drivers of DU to provide insight into how DU occurs. Encapsulating the dynamic nature of DU, these drivers map the building blocks that could help to address the issue of aligning the push of online service provision with the pull from consumers.Practical implicationsThis paper offers insights on how to encourage consumers to engage with online health services by uncovering the drivers of DU that, typically, are hidden from service designers and providers impacting provision and uptake.Social implicationsThere is a concern that there will be an unintentional disenfranchisement of vulnerable segments of society with a generic policy emphasis on pushing online services. The paper sheds light on the unforeseen personal and social issues that lead to disenfranchisement by giving voice to digitally unengaged consumers with online health services.Originality/valueOffering a novel view from a hard-to-reach digitally unengaged group, the conceptualization of DU, identified drivers and challenges inform policymakers and practitioners on how to facilitate online health service (re)engagement and prevent marginalization of segments of society.

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Kaye, Lenard W. "The Effectiveness of Services Marketing:." Administration in Social Work 18, no. 2 (September 20, 1994): 69–85. http://dx.doi.org/10.1300/j147v18n02_04.

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Sweeney, Robert E., and Stanley P. Franklin. "Pricing Health Care Services." Health Marketing Quarterly 4, no. 1 (October 20, 1986): 47–64. http://dx.doi.org/10.1300/j026v04n01_06.

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Kingsley, Bernard. "Health Care Services and Pricing." Journal of Hospital Marketing 4, no. 1 (August 22, 1990): 47–54. http://dx.doi.org/10.1300/j043v04n01_05.

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Leo, Cheryl, and Nadia Zainuddin. "Exploring value destruction in social marketing services." Journal of Social Marketing 7, no. 4 (October 9, 2017): 405–22. http://dx.doi.org/10.1108/jsocm-03-2017-0022.

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Purpose This paper seeks to draw from services marketing theory as an alternative and under-used pathway to social and behaviour change for the achievement of societal well-being. Social marketing services are an important part of social change programmes as they contribute towards service users’ health, well-being, and the fulfilment of social marketing goals. However, value destruction can occur in users’ service experiences, leading to a decline rather than improvement of their well-being. The purpose of this paper is to understand the nature of the value destruction process and identify the outcomes in social marketing services from a consumer’s perspective. Design/methodology/approach A qualitative exploratory study using a focus group (n = 4) and individual depth interview (n = 4) methods was undertaken. The discussions were guided by a semi-structured interview guide and were audio recorded and transcribed verbatim. Findings Thematic analysis of the data revealed two value destruction processes: incongruent resource application and misuse of firm resources. The value destruction processes suggest three types of outcomes: reduced usage of the service, termination of service and strategic behavioural actions. Originality/value This study is the first to examine value destruction processes and outcomes in social marketing services from a consumer’s perspective. This study contributes towards the small but growing body of research on value destruction in both commercial and social marketing by challenging the assumption that value creation is always positively valenced and responding to critique that there is currently insufficient focus on value destruction in service research and its impact on well-being.

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Militello, Jane, Linda Jane Coleman, and Elizabeth Haran. "Marketing Nutrition Services for the Elderly." Journal of Hospital Marketing 10, no. 2 (June 3, 1996): 25–36. http://dx.doi.org/10.1300/j043v10n02_04.

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Gon, Sheri M. "Health Services Career Pathway." Californian Journal of Health Promotion 1, SI (December 31, 2003): 160–72. http://dx.doi.org/10.32398/cjhp.v1isi.567.

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Hawai‘i is facing a healthcare workforce shortage. Factors contributing to this shortage include poor marketing of healthcare professions, lack of preparation for postsecondary education, or attitudes and perception of healthcare careers by youth. This paper presents the Health Services Career Pathway program, a possible model for use in recruiting students for the health education profession. Health Services Career Pathway introduces secondary students to skills, knowledge, and attitudes found universally throughout the healthcare industry. High school education becomes engaging and relevant since it supports the student’s career choice and prepares the student for transition to postsecondary education. Evolution of the Health Services Career Pathway is described and a variety of activities are highlighted. Partnership of secondary, postsecondary, and industry is stressed.

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Sustariyah, Sri. "INFLUENCE OF HEALTH SERVICE ACCEPTANCE VALUE TOWARD A PATIENT RELIANCE." Journal of Economic Empowerment Strategy (JEES) 1, no. 1 (August 31, 2018): 58. http://dx.doi.org/10.30740/j.v1i1.24.

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The Government appoints the Social Health Insurance Administering Body, hereinafter abbreviated as BPJS Kesehatan Pengelengaranya Agency. West Java is one of the organizers of BPJS Program whose membership is still below the standard set by the government. Alleged implementation of operational implementation of Social Security Health is still not fully understood and perceived benefits and services by the community, Marketing with a system of proximity to customers and provision of quality services to be one strategy that is effective in improving public confidence. Relational marketing and service quality is a determinant factor in increasing value and trust for customers. The purpose of this study is to analyze the influence of relational marketing and service quality to customer value and its impact on customer trust. The method used is quantitative with expert judgment. The sample of this research is inpatient of BPJS health participant at Public Hospital owned by Local Government in West Java Province. Technique of data retrieval is done by cluster proportional random sampling and analysis technique used is SEM analysis (structural equation modeling). The results of descriptive research indicate that relational marketing, service quality, customer value and customer trust move from less good to sanga tbaik. The results of the study of each indicator is still found some less than optimal. The result of verifikatif research proves that relational marketing and service quality have positive and significant effect to customer value and customer value have positive and significant influence to customer trust.

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Sustariyah, Sri. "INFLUENCE OF HEALTH SERVICE ACCEPTANCE VALUE TOWARD A PATIENT RELIANCE." Journal of Economic Empowerment Strategy (JEES) 1, no. 1 (August 31, 2018): 58. http://dx.doi.org/10.30740/jees.v1i1.24.

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The Government appoints the Social Health Insurance Administering Body, hereinafter abbreviated as BPJS Kesehatan Pengelengaranya Agency. West Java is one of the organizers of BPJS Program whose membership is still below the standard set by the government. Alleged implementation of operational implementation of Social Security Health is still not fully understood and perceived benefits and services by the community, Marketing with a system of proximity to customers and provision of quality services to be one strategy that is effective in improving public confidence. Relational marketing and service quality is a determinant factor in increasing value and trust for customers. The purpose of this study is to analyze the influence of relational marketing and service quality to customer value and its impact on customer trust. The method used is quantitative with expert judgment. The sample of this research is inpatient of BPJS health participant at Public Hospital owned by Local Government in West Java Province. Technique of data retrieval is done by cluster proportional random sampling and analysis technique used is SEM analysis (structural equation modeling). The results of descriptive research indicate that relational marketing, service quality, customer value and customer trust move from less good to sanga tbaik. The results of the study of each indicator is still found some less than optimal. The result of verifikatif research proves that relational marketing and service quality have positive and significant effect to customer value and customer value have positive and significant influence to customer trust.

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Mannan, Mahafuz, Reaz Ahamed, and Sifat Binte Zaman. "Consumers' willingness to purchase online mental health services." Journal of Services Marketing 33, no. 5 (September 9, 2019): 557–71. http://dx.doi.org/10.1108/jsm-05-2018-0163.

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Purpose The purpose of this paper is to investigate the direct effects of eHealth literacy, perceived competence, perceived electronic word-of-mouth (eWOM) credibility and price perception on consumers' willingness to purchase online mental health services. This study also examines the mediating role of perceived information quality on the eHealth literacy-consumers' willingness to purchase online mental health services relationship and the moderating roles of perceived eWOM credibility and price perception on the perceived competence-consumers' willingness to purchase online mental health services relationship. Design/methodology/approach Based on an extensive literature review, a conceptual model was developed. The research design was cross-sectional. A total of 400 respondents participated in the self-administered survey. After discarding some questionnaires due to incompleteness and lack of variance, a total of 367 responses was used in final data analysis. Partial least square structural equation modeling (PLS-SEM) was used to test the proposed model. Findings eHealth literacy, perceived competence, perceived eWOM credibility and price perception were found to have significant positive direct effects on consumers' willingness to purchase online mental health services. Perceived information quality was found to have a significant partial mediating effect on the eHealth literacy-consumers' willingness to purchase online mental health services relationship. Both perceived eWOM credibility and price perception were found to have significant positive moderating effects on the perceived competence-consumers' willingness to purchase online mental health services relationship. Originality/value Studies concerning online mental health services from a marketing or business perspective is almost non-existent. Therefore, this study contributes to the scarce literature in that context. This is the first study that has investigated how eHealth literacy, perceived information quality, perceived competence, perceived eWOM credibility and price perception influence consumers' willingness to purchase online mental health services.

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Larson, Lindsay R. L., and Dora Elizabeth Bock. "Consumer search and satisfaction with mental health services." Journal of Services Marketing 30, no. 7 (October 10, 2016): 736–48. http://dx.doi.org/10.1108/jsm-09-2015-0281.

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Purpose Recent evidence on consumer decision-making suggests that highly complex choice scenarios lead consumers to use simplistic decision heuristics, often resulting in suboptimal decision-making. This study aims to investigate the relationships among consumers’ primary information source, patient satisfaction and patient well-being, specifically focused on the search for mental health professionals. The selection of a mental health provider is of interest, because practitioners work from a highly diverse set of theoretical bases, may hold a wide range of different credentials and provide drastically different therapeutic approaches, therefore making the selection complex and difficult for consumers to self-navigate. Design/methodology/approach Three studies were undertaken, with data sampling from both patients of mental health services and practitioners. Findings Consumers selecting a provider based on self-performed searches, rather than receiving external input (referrals from physicians, relatives or friends), report lower satisfaction with their mental health provider. In turn, patient satisfaction positively impacts patient well-being. Practitioner data corroborate these findings, revealing that a large percentage of patients stem from a self-performed internet search, though mental health providers recognize that external referrals are likely to lead to better outcomes. Originality/value The results reveal the importance of understanding the consumer search and, particularly, the use of the internet as a search tool. The results present several implications for service providers, including the need to identify patients’ primary source utilized within an information search, as it can adversely impact patient satisfaction.

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Ponzurick, Ellison S., Thomas G. Ponzurick, and C. L. Abercrombie. "Marketing Home Health Care Services to the Referring Physician." Health Marketing Quarterly 4, no. 3-4 (August 17, 1987): 47–60. http://dx.doi.org/10.1300/j026v04n03_06.

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Ryan, Jr., Edward J., and Raymond A. Phelps III. "Marketing Home Health Care Medical Services: The Physician's View." Health Marketing Quarterly 10, no. 3-4 (August 4, 1993): 105–27. http://dx.doi.org/10.1300/j026v10n03_08.

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Scammon, Debra L., and Jackie A. Smith. "A marketing approach to planning mental health care services." Journal of Ambulatory Care Management 12, no. 3 (August 1989): 61–68. http://dx.doi.org/10.1097/00004479-198908000-00010.

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Proctor and Wright. "Can services marketing concepts be applied to health care?" Journal of Nursing Management 6, no. 3 (May 1998): 147–53. http://dx.doi.org/10.1046/j.1365-2834.1998.00057.x.

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Frisch, Jack A. "Review of Marketing mental health services to managed care." Psychiatric Rehabilitation Journal 19, no. 3 (1996): 104. http://dx.doi.org/10.1037/h0101305.

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Gorbatenko-Roth,, Kristina G. "Review of Marketing Mental Health Services to Managed Care." Contemporary Psychology: A Journal of Reviews 40, no. 4 (April 1995): 381. http://dx.doi.org/10.1037/003607.

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Schuster, Lisa, Judy Proudfoot, and Judy Drennan. "Understanding consumer loyalty to technology-based self-services with credence qualities." Journal of Services Marketing 29, no. 6/7 (September 14, 2015): 522–32. http://dx.doi.org/10.1108/jsm-01-2015-0021.

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Purpose – This paper aims to use the Model of Goal-Directed Behavior (MGB) to examine the factors affecting consumers’ continued use of emerging technology-based self-services (TBSSs) with credence qualities. Professional services, which traditionally require specialized knowledge and high levels of interpersonal interaction to produce owing to their credence qualities, are increasingly delivered via self-service technologies. Health services delivered via mobile devices, for example, facilitate self-care without direct involvement from health professionals. Design/methodology/approach – A mental health service delivered via the Internet and mobile phone, myCompass, was selected as the research context. Twenty interviews were conducted with users of myCompass and the data were thematically analyzed. Findings – The findings of the study showcase the unique determinants of consumers’ continued use of TBSSs with credence qualities relative to the more routine services which have been the focus of extant research. The findings further provide support for the utility of the MGB in explaining service continuance, although the importance of distinguishing between extrinsic and intrinsic motivational components of behavioral desire and capturing the impact of social influence beyond subjective norms is also highlighted. Originality/value – This study contributes to recent research examining differences in consumer responses across TBSSs and behavioral loyalty to these services. It also provides empirical evidence for broadening and deepening the MGB within this behavioral domain.

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Tengilimoglu, Dilaver, and Sophia F. Dziegielewski. "Health Services Pricing in Turkey." Health Marketing Quarterly 17, no. 4 (June 2000): 21–36. http://dx.doi.org/10.1300/j026v17n04_02.

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Journal articles on the topic 'Health Services Marketing'

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