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Books on the topic 'Healthcare marketing strategies'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

E, Christian Charles. Make I.T. known: Marketing strategies and case studies in the healthcare environment. HIMSS, 2010.

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2

Studin, Ira. Strategic healthcare management: Applying thelessons of today's top management experts to the business of managed care. Irwin, 1995.

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3

Marketing Healthcare Services to Employers: Strategies and Tactics. SEAHILL PRESS INC, 2012.

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4

The new rules of healthcare marketing: 23 strategies for success. Health Administration Press, 1998.

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5

Wooldridge, Barbara Ross, and Kerri M. Camp. Healthcare Marketing: Strategies for Creating Value in the Patient Experience. Cognella Academic Publishing, 2018.

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6

Surviving a Competitive Healthcare Market: Strategies for the 21st Century. Practice Mgt Information Corp, 1995.

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7

Forkey, Ezra. Healthcare Marketing: Equip Organizations with Strategies to Efficiently Facilitate Digital Messages. Independently Published, 2022.

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8

In Search of Good Medicine: Hospital Marketing Strategies to Engage Healthcare Consumers. Independent Publisher, 2014.

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9

Christian, Charles E., and Judith Kirby. Make IT Known: Marketing Strategies and Case Studies in the Healthcare Environment. CRC Press LLC, 2010.

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10

Rx-To-OTC Switch - The Strategies Behind Switches.: The Strategies Behind Switches. The Results Today. Progress Publishing, 1997.

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11

Rosen, Shara. Successful Commercialization Strategies for New Healthcare Products and Technologies (Kalorama Information Strategic Report). Find/Svp, 2004.

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12

Zuckerman, Alan M., and Russell C. Jr Coile. Competing on Excellence: Healthcare Strategies for a Consumer-Driven Market. Health Administration Press, 2003.

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13

Auffenberg, Jennie. Trade Union Strategies Against Healthcare Marketization: Opportunity Structures and Local-Level Determinants. Taylor & Francis Group, 2021.

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14

Auffenberg, Jennie. Trade Union Strategies Against Healthcare Marketization: Opportunity Structures and Local-Level Determinants. Taylor & Francis Group, 2021.

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15

Trade Union Strategies Against Healthcare Marketization: Opportunity Structures and Local-Level Determinants. Taylor & Francis Group, 2021.

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16

7 Strategies to Improve Your Bottom Line: The Healthcare Executive's Guide (Management Series (Ann Arbor, Mich.).). Health Administration Press, 2001.

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17

Cohn, Kenneth H., and Douglas E. Hough, eds. The Business of Healthcare. Praeger, 2007. http://dx.doi.org/10.5040/9798216190561.

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The rapid pace of change in the healthcare industry is creating turbulence for just about everyone. For consumers, affordable access to quality healthcare is an issue of primary importance. For employers, health benefits have grown to be an alarmingly large component of their compensation packages. For physicians and other healthcare providers, practice management has become increasingly demanding. Each of this set's three volumes untangles the complexity, provides answers to knotty questions, and points the way toward better healthcare for all. Features include commentary, prescriptions, and

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18

Stevens, Robert E., R. Henry Migliore, and David L. Loudon. Fundamentals of Strategic Planning for Healthcare Organizations (Haworth Marketing Resources) (Haworth Marketing Resources). Haworth Press, 1997.

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19

Fulzele, Dr Roopali, and Prof Anshul Mathur. Emerging Dynamics in Business, Innovation and Technology. KAAV PUBLICATIONS, DELHI, INDIA, 2021. http://dx.doi.org/10.52458/9789391842314.2021.ed.

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The combination of business, innovation and technology in today’s time has brought the new growth and shape to worldwide business. Today, every business is seeking for speed, easy adoption and agility when involving in the development of new product, processes, services, strategies, etc. By leading with emerging dynamics in business, innovation and technology helps companies in minimizing operation costs, acquiring customer loyalty, revenue generation, achieving competitive edge as well as remaining tough in disruptive times also. Many organizations are now undergoing through a lot of transfor

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20

Strategic healthcare management: Applying the lessons of today's top management experts to the business of managed care. IRWIN, 1995.

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