Journal articles: 'Hedonic consumption'

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ÇAKIR, MERVE, and ALİ ÇAĞLAR ÇAKMAK. "12-18 Yaş Arası Gençlerin Hedonik Tüketim Davranışlarının İncelenmesi: Kocaeli Şehir Merkezinde Bir Araştırma / Analysis of Hedonic Consumption Behaviours of the Young People Aged 12-18: A Research in the City Center of Kocaeli." Journal of History Culture and Art Research 1, no. 4 (December 20, 2012): 171. http://dx.doi.org/10.7596/taksad.v1i4.112.

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Günümüzde tüketiciler sadece ihtiyaçlarına yönelik alışveriş yapmayıp, duygusal anlamda haz duyabileceği ya da alışveriş esnasında zevk alabileceği alışverişler yapmaktadırlar. Modern tüketim toplumlarında tüketim olgusunun duygusal veya hissi boyutu ön plana çıkmış, satın alma sürecinde geleneksel anlayıştan belirgin derecede farklılıklar gösteren hedonik (hazcı) tüketim tüketici davranışları açısından giderek daha fazla oranda inceleme konusu olmaya başlamıştır. Pazarlama iletişiminde de firmaların hedef kitleleri genç tüketiciler olarak belirmektedir. Bu çalışma, genç tüketicilerin alışverişe bakışlarında gittikçe önemli bir yer alan hedonik tüketimin nedenlerini incelemeyi amaçlamaktadır. Analysis of Hedonic Consumption Behaviours of the Young People Aged 12-18: A Research in the City Center of Kocaeli At the present time, the consumers have not only been shopping just for their needs, but also for pleasure or to get a kick out of shopping. In modern consumption societies, the emotional dimension of consumption have come into prominence and the hedonic consumption at the process of purchasing that have significant differences from traditional mentality have increasingly been subject to researches. Also in marketing communication, the target audiences of the companies have appeared as young consumers. This study aims researching the reasons of the hedonic consumption which increasingly encompass an important place at the outlooking of the young consumers to shopping.

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Ben-Ur, Joseph, Enping (Shirley) Mai, and Jun Yang. "Hedonic Consumption in Virtual Reality." Journal of Internet Commerce 14, no. 3 (July 3, 2015): 406–23. http://dx.doi.org/10.1080/15332861.2015.1081792.

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Liu, Hsin‐Hsien, and Hsuan‐Yi Chou. "Payment formats and hedonic consumption." Psychology & Marketing 37, no. 11 (September 3, 2020): 1586–600. http://dx.doi.org/10.1002/mar.21404.

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Zheng, Qiuying, Lan Xia, and Xiucheng Fan. "Beyond hedonic enjoyment: eudaimonia experience in craft consumption." Journal of Consumer Marketing 33, no. 6 (September 12, 2016): 479–88. http://dx.doi.org/10.1108/jcm-08-2015-1522.

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Purpose This paper aims to explore the distinctions and similarities about Eudaimonia (a deeper pleasure beyond the hedonic enjoyment) and hedonic enjoyment, especially the influencing factors of Eudaimonia. Design/methodology/approach Survey and experiment are conducted to obtain the data. Structural equation modeling, confirmatory factor analysis and analysis of variance are used to analyze the data. Findings Three empirical studies support the idea that Eudaimonia, as a deeper-level pleasure, is a distinct construct from hedonic enjoyment. Like hedonic enjoyment, Eudaimonia can lead to satisfaction. Unlike hedonic enjoyment, Eudaimonia is driven by effort. Moreover, the effort impact on Eudaimonia is enhanced by the uniqueness of the craft task. Originality/value This paper shifts hedonic consumption studies from a product-based paradigm (e.g. utilitarian vs hedonic) to an experience-based paradigm (hedonic enjoyment vs Eudaimonia). The extension of pleasure to Eudaimonia domain successfully explains why prior hedonic consumption studies find that pleasure is more than the absence of effort and can be more inspiring than purely sensory.

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Gramling, Laura, Eleni Kapoulea, and Claire Murphy. "Taste Perception and Caffeine Consumption: An fMRI Study." Nutrients 11, no. 1 (December 24, 2018): 34. http://dx.doi.org/10.3390/nu11010034.

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Caffeine is ubiquitous, yet its impact on central taste processing is not well understood. Although there has been considerable research on caffeine’s physiological and cognitive effects, there is a paucity of research investigating the effects of caffeine on taste. Here we used functional magnetic resonance imaging (fMRI) to investigate group differences between caffeine consumers and non-consumers in blood-oxygenation-level-dependent (BOLD) activation during hedonic evaluation of taste. We scanned 14 caffeine consumers and 14 caffeine non-consumers at 3 Tesla, while they rated three tastes: caffeine (bitter), sucrose (sweet), and saccharin (sweet with bitter after taste), in aqueous solutions. Differences in BOLD activation were analyzed using voxel wise independent samples t-tests within Analysis of Functional Neuroimage (AFNI). Results indicated that during the hedonic evaluation of caffeine or sucrose, caffeine non-consumers had significantly greater activation in neuronal areas associated with memory and reward. During the hedonic evaluation of saccharin, caffeine consumers had significantly greater activation in areas associated with memory and information processing. The findings suggest caffeine consumption is associated with differential activation in neuronal areas involved in reward, memory, and information processing. Further research on intensity and hedonics of bitter and sweet stimuli in caffeine consumers and non-consumers will be of great interest to better understand the nature of differences in taste perception between caffeine consumers and non-consumers.

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López, Francisco J. Martínez, Cintia Pla García, Juan Carlos Gázquez Abad, and Inma Rodríguez Ardura. "Hedonic motivations in online consumption behaviour." International Journal of Business Environment 8, no. 2 (2016): 121. http://dx.doi.org/10.1504/ijbe.2016.076628.

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Kim, DongHee, and SooCheong (Shawn) Jang. "Price placebo effect in hedonic consumption." International Journal of Hospitality Management 35 (December 2013): 306–15. http://dx.doi.org/10.1016/j.ijhm.2013.07.004.

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Jantzen, Christian, James Fitchett, Per Østergaard, and Mikael Vetner. "Just for fun? The emotional regime of experiential consumption." Marketing Theory 12, no. 2 (April 10, 2012): 137–54. http://dx.doi.org/10.1177/1470593112441565.

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Experiential consumption emphasizes emotional and hedonic qualities in the marketplace stressing the importance of experiences for ‘the good life’ and positioning consumption as a legitimate way to generate interesting and relevant experiences. The concept of emotional regimes (Reddy, 2001) is used to emphasize the dialectics between structural changes in the modern marketplace and the modern way of perceiving and practising hedonic behaviour. The article considers the main ideas that have furthered modern hedonism and the practices that have transformed the abstract longing for sensitivity into concrete experiential appetites. The development of a regime of experiences is outlined, consisting of a set of techniques to bring about sensual pleasure, a discourse to verbalize the methods of pleasure seeking, and an ideology that turns pleasure into a legitimate existential goal in life for the sake of self-actualization.

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Mäenpää, Katariina, Antti Kanto, Hannu Kuusela, and Pallab Paul. "More hedonic versus less hedonic consumption behaviour in advanced internet bank services." Journal of Financial Services Marketing 11, no. 1 (August 2006): 4–16. http://dx.doi.org/10.1057/palgrave.fsm.4760004.

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Riadhah, Cut Aya, and Risana Rachmatan. "Perbedaan Konsumsi Hedonis pada Mahasiswa Universitas Syiah Kuala Ditinjau dari Jenis Kelamin dan Asal Fakultas." Psympathic : Jurnal Ilmiah Psikologi 3, no. 2 (December 30, 2016): 179–90. http://dx.doi.org/10.15575/psy.v3i2.1109.

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This research aims to study the difference of hedonic consumption among syiah kuala university students in term of gender and faculties. The technique sampling used were purposive and quota sampling with 360 students consisted of 180 male and 180 female from 12 faculties. The data were collected using hedonic consumption scale constructed by researcher based on Hirschman and Holbrook theory (1982). Coefisien reliability of this research was (α)= 0,873. Hypothesis was tested by using Independent Sample T-Test which showed significance value 0,000 (p<0,05) and One Way Anova which showed significance value 0,000 (p<0,05). Result shows that there was different hedonic consumption between male and female students of Unsyiah in which female indicated higher hedonic consumption than male student. Besides, students of dentistry faculty indicated higher hedonic consumption than the other faculties.

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Rohana, Wirdaniya Binti, and Sulis Rochayatun. "Hedonic Treadmill Syndrome, Financial Management Behavior, dan Generasi Milenial." Jurnal Ekonomi Akuntansi dan Manajemen 19, no. 2 (September 27, 2020): 123. http://dx.doi.org/10.19184/jeam.v19i2.17688.

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The students consumptive behavior is the impact of increased consumption and economic growth. The continued impact of consumptive behavior is hedonism. Every student needs a tool called money to make ends meet as a student and his daily needs. However, the desire and dissatisfaction of students with what they already have can cause financial problems to arise, so that every student needs an increase in financial management behavior. Descriptive qualitative method with an interpretive approach is used in this research. This reserach aim to find out the students' hedonic treadmill syndrome and how to implement the concept of their financial management behavior considering the many cafes around UIN Malang. This study concluded that the environment affects students' hedonic treadmill syndrome. The meaning of the concept of financial management behavior by Accounting students of UIN Malang as a form of responsibility because their parents have entrusted them with pocket money. Thus, students feel they must be able to manage these funds, take them into account, distribute them properly, and use them logically. Keywords: Hedonic Treadmill Sundrome, Financial Management Behavior, University Student

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Zandstra, Elizabeth H., Cees de Graaf, Hans C. M. van Trijp, and Wija A. van Staveren. "Laboratory hedonic ratings as predictors of consumption." Food Quality and Preference 10, no. 4-5 (July 1999): 411–18. http://dx.doi.org/10.1016/s0950-3293(98)00050-0.

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Zhong, Jing Yang, and Vincent-Wayne Mitchell. "Does Consumer Well-Being Affect Hedonic Consumption?" Psychology & Marketing 29, no. 8 (July 5, 2012): 583–94. http://dx.doi.org/10.1002/mar.20545.

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Martins, Chrissy M., Lauren G. Block, and Darren W. Dahl. "Can Hand Washing Influence Hedonic Food Consumption?" Psychology & Marketing 32, no. 7 (June 8, 2015): 742–50. http://dx.doi.org/10.1002/mar.20814.

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Nelson, Leif D., and Tom Meyvis. "Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences." Journal of Marketing Research 45, no. 6 (December 2008): 654–64. http://dx.doi.org/10.1509/jmkr.45.6.654.

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Hernández Ruiz de Eguilaz, María, Blanca Martínez de Morentin Aldabe, Eva Almiron-Roig, Salomé Pérez-Diez, Rodrigo San Cristóbal Blanco, Santiago Navas-Carretero, and J. Alfredo Martínez. "Multisensory influence on eating behavior: Hedonic consumption." Endocrinología, Diabetes y Nutrición (English ed.) 65, no. 2 (February 2018): 114–25. http://dx.doi.org/10.1016/j.endien.2018.03.003.

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Baghi, Ilaria, and Paolo Antonetti. "High-fit charitable initiatives increase hedonic consumption through guilt reduction." European Journal of Marketing 51, no. 11/12 (November 14, 2017): 2030–53. http://dx.doi.org/10.1108/ejm-12-2016-0723.

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Purpose Past research on cause-related marketing (CRM) suggests that these socially beneficial initiatives are more effective when linked with hedonic than utilitarian products. Little is known, however, about the process underpinning this effect. This paper aims to investigate why and under what circumstances CRM enhances the appeal of hedonic products by testing the mediation of guilt and introducing the moderating role of cause-product fit. Design/methodology/approach The authors test a model of moderated mediation in two studies. Study 1 shows that the effectiveness of combining CRM with hedonic consumption is explained by the mediating role of feelings of guilt. Study 2 demonstrates that this mediation depends on the level of fit or congruency between the cause and the product. Findings Results suggest that CRM campaigns offer the opportunity to improve the consumption experiences of hedonic products by reducing the feelings of guilt intrinsically connected with these options. Moreover, fit moderates the emotional processes activated by CRM initiatives. When fit is high, CRM reduces guilt and improves consumers’ experiences when purchasing hedonic alternatives. Originality/value The study extends current understanding of how CRM can promote hedonic consumption and contributes further to research on guilt as an emotion able to promote responsible consumption decisions. Moreover, the study introduces and tests the impact of cause-product fit in predicting consumers’ ethical purchase intention. For managers of hedonic brands, the study offers important implications on how to deploy CRM campaigns to foster better customer experiences.

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한성희. "Hedonic Consumption Behavior by Justifying Mechanism and Analysis of Influencing Factors that Affect Emotional Formation after Hedonic Consumption." Journal of Consumption Culture 17, no. 2 (July 2014): 225–50. http://dx.doi.org/10.17053/jcc.2014.17.2.011.

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Davis, Robert, Bodo Lang, and Neil Gautam. "Modeling utilitarian‐hedonic dual mediation (UHDM) in the purchase and use of games." Internet Research 23, no. 2 (March 29, 2013): 229–56. http://dx.doi.org/10.1108/10662241311313330.

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PurposeIt is assumed that consumers consume games to experience hedonic and utilitarian value. However, there is no conceptual model or empirical evidence that supports this hypothesis in the game context or clarifies whether these consumption values have dual mediated or individual effects. Therefore, the purpose of this research is to model the relationship between hedonic and utilitarian consumption and game purchase and usage.Design/methodology/approachThis research question is answered through two studies. In Study One, qualitative interviews with 18 gamers were implemented to explore the relationship between hedonic and utilitarian consumption and, game purchase and usage behaviour. In Study Two, we surveyed 493 consumers and conducted confirmatory factor analysis and structural equation modelling across four game types to model this relationship.FindingsThe paper concludes that hedonic rather than utilitarian consumption positively impacts purchase and usage. Support was also found for the utilitarian‐hedonic dual mediation model (UHDM). Therefore, utilitarian consumption has an indirect causal effect on game purchase or usage through hedonic consumption.Practical implicationsGame development for consumers online, on wireless devices and on consoles should place greater emphasis on the practical implications of hedonic consumption. Attention could be focused on perceived enjoyment, self‐concept, self‐congruity and self‐efficacy as the primary drivers of use and purchase. Practical solutions should also be developed to develop the UHDM effect.Originality/valueThis is the first paper in the game context to explore and model the relationship between hedonic, utilitarian consumption and the UHDM effect on game purchase and usage. This paper is also unique because it provides results across four game groups: all games (ALL), Sports/Simulation/Driving (SSD), Role Playing Game/Massively Multiplayer Online Role‐Playing Game Strategy (RPG), and Action/Adventure/Fighting (AAF).

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Govind, Rahul, Nitika Garg, and Vikas Mittal. "Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender." Journal of Marketing Research 57, no. 4 (June 10, 2020): 717–38. http://dx.doi.org/10.1177/0022243720925764.

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How and why does the association between weather and hedonic consumption differ between men and women? This article theorizes that women have a stronger affective response to weather conditions, which subsequently induces a larger increase in their hedonic consumption as compared to men. Seven studies show that the relationship between weather conditions and hedonic consumption (food and nonfood items) is differentially mediated by affect for women and men. The studies achieve triangulation by using diverse methodologies (census data, surveys, and experiments), participants (students and nonstudents), measures of independent variables (weather conditions as measured and manipulated), dependent measures (consumption preference and choice), and consumption modalities (food and nonfood).

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Benoit, Ilgım Dara, and Elizabeth G. Miller. "When does creativity matter: the impact of consumption motive and claim set-size." Journal of Consumer Marketing 36, no. 4 (June 10, 2019): 449–60. http://dx.doi.org/10.1108/jcm-03-2018-2624.

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Purpose This paper aims to identify two boundary conditions (consumption motive and claim set-size) affecting the effectiveness of an advertisement’s creativity. Design/methodology/approach Across two experiments, the authors find support for hypotheses using both hedonic vs utilitarian products (Study 1) and hedonic vs utilitarian decision goals within the same product category (Study 2). Findings Creativity is more effective for an advertisement when the consumption motive is utilitarian (vs hedonic). Further, using a larger claim set-size within an advertisement increases (decreases) the effectiveness of advertisement creativity for those with hedonic (utilitarian) consumption motives. Research limitations/implications This research contributes to the creativity literature by showing when creativity matters depending on the consumption motive and claim set-size. In addition, this research expands the utilitarian vs hedonic consumption literature by highlighting another way in which these two motives differ. Finally, this study expands the claim set-size literature by demonstrating that the effects of claim set-size depend on both consumption motive and features of the ad (i.e. its level of creativity). Practical implications These findings help marketers manage their advertising budget more effectively and efficiently knowing when advertisement creativity matters and thus when to invest in creativity. Originality/value The present research is the first to explicitly study boundary conditions for when ad creativity matters and shows that creativity matters more (i.e. enhances persuasiveness of the ad and attitudes toward the ad) when the consumption motive is utilitarian, especially when ads have small claim set-size. Additionally, creativity matters for hedonic consumption contexts if the advertisement has a large claim size.

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Wasaya, Allah, Bilal Khan, Muhammad Shafee, and Mirza Sajid Mahmood. "Impact of Brand Equity, Advertisement and Hedonic Consumption Tendencies on Cognitive Dissonance: A Mediation Study." International Journal of Marketing Studies 8, no. 3 (May 25, 2016): 154. http://dx.doi.org/10.5539/ijms.v8n3p154.

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<p>Current study puts light on the role of brand equity, hedonic consumption tendencies, and advertisement on cognitive dissonance. Impulse Buying plays the role of a mediator in the study. Purpose of this study is to examine how brand equity, hedonic consumptions, and advertisement affect cognitive dissonance of the customers. Analyses of a sample of 370 customers, drawn from different outlets of famous fashion clothes in Multan city, revealed attention-grabbing findings. A mediation analysis was conducted through regression analysis in the study. Hedonic consumption tendencies and advertisement were found significant in predicting cognitive dissonance while brand equity was found having an insignificant relation with cognitive dissonance where impulse buying found significant in predicting cognitive dissonance being having positive relation. Further to this, impact of brand equity, advertisement and hedonic consumption tendencies found directly related to impulse purchase. Product category wise examination of current model adds new directions and findings in the future. Prior studies on purchase intentions have mainly focused on simple models at any given time. However, researchers increasingly argue that a complex representation may give better understanding of customers’ purchase intentions. To the best of the authors’ knowledge, this study is one of the first empirical studies to address a complex structure of the proposed variables.</p>

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Borsaly, Azza El. "Hedonic Consumption Mediating the Relationship between Consumer Psycho-Demographic Characteristics and Consumer Adoption of Innovation." International Journal of Business Administration and Management Research 3, no. 1 (March 29, 2017): 41. http://dx.doi.org/10.24178/ijbamr.2017.3.1.41.

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Abstract--The study explores how consumers react differently when companies introduce new products. The study focus on the hedonic consumption as an approach for consumer behavior. It examines the demographic and psychographic characteristics that illustrate consumer hedonic consumption. The study employs VALS framework to understand consumer reaction and propensity to innovation and adopts Rogers' five steps framework (1) to clarify consumer adoption to innovation. The statistical sample consists of 420 UAE consumers drawn randomly from the market and universities and colleges. The results indicate that some demographic and psychographic characteristics have significant relationship with consumer hedonic consumption and new product adoption.

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Baek, Eunsoo, and Ho Jung Choo. "Effects of Peer Consumption on Hedonic Purchase Decisions." Social Behavior and Personality: an international journal 43, no. 7 (August 16, 2015): 1085–99. http://dx.doi.org/10.2224/sbp.2015.43.7.1085.

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We investigated how peer consumption of goods influences consumers' decision making. Focusing on hedonic products with emotional, experiential, but functional benefits, we conducted an empirical study with 200 Korean women aged in their 20s. Utilizing self-construal as the moderator, results indicated that when participants viewed their peers' consumption, interdependent people displayed greater purchase intention, whereas independent people exhibited nonsignificant changes in purchasing behavior. Avoidance of similarity tendency further explained why peer consumption enhanced the purchase intention of interdependents who placed a low value on avoidance of similarity, whereas the absence of peer consumption enhanced the purchase intention of independents who placed a high value on avoiding similarity. The results supported our hypothesis that, in a hedonic consumption situation, the presence of peer consumption influences consumers' purchase decisions.

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Kronrod, Ann, Amir Grinstein, and Luc Wathieu. "Enjoy! Hedonic Consumption and Compliance with Assertive Messages." Journal of Consumer Research 39, no. 1 (June 1, 2012): 51–61. http://dx.doi.org/10.1086/661933.

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Ozburn, Angela Renee, R. Adron Harris, and Yuri A. Blednov. "Wheel running, voluntary ethanol consumption, and hedonic substitution." Alcohol 42, no. 5 (August 2008): 417–24. http://dx.doi.org/10.1016/j.alcohol.2008.04.006.

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Ying, Yu, Fengjie Jing, Bang Nguyen, and Junsong Chen. "As time goes by ... maintaining longitudinal satisfaction: a perspective of hedonic adaptation." Journal of Services Marketing 30, no. 1 (February 8, 2016): 63–74. http://dx.doi.org/10.1108/jsm-05-2014-0160.

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Purpose The purpose of this paper is to improve our understanding of how firms can maintain longitudinal satisfaction. Previous research on longitudinal satisfaction demonstrates that the product attributes weight on satisfaction shifts over time. However, the existing literature lacks an understanding of the intervening mechanism. Inspired by the hedonic adaptation theory, this research first argues that the shift depends on the attribute’s variability. Then, it posits that hedonic adaptation might play a mediation role in connecting the attribute’s weight and longitudinal satisfaction. Finally, the research incorporates consumer intentional activities into the antecedents of longitudinal satisfaction. Design/methodology/approach The authors test a series of hypotheses across two studies. Using the Slope-shift Parameter Theory and Structural Equation Modeling, data collected from smartphone owners in four MBA classes (Study 1) and eight business venues in China (Study 2) are analyzed to confirm the research model. Findings The findings suggest that hedonic adaptation occurs during the ownership process. It is revealed that both the attribute’s variability and consumption behavior play important roles in sustaining long-term satisfaction, confirming the mediating effects of hedonic adaptation on the relationship above. Originality/value The hedonic adaptation theory is applied to study the mediating role of product attribute variability and consumption behavior in sustaining customer satisfaction over time. Three contributions are offered: First, hedonic adaptation occurs during the ownership process; second, the attribute’s variability and consumption behavior both play important roles in sustaining longitudinal satisfaction; third, the mediating effects of hedonic adaptation are confirmed for the relationship between attribute’s variability and sustaining satisfaction and consumption behavior and sustaining satisfaction.

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Tavukçu, Ayşegül, and Yusuf Volkan Topuz. "Impact of hedonic and utilitarian motivations on behavior of purchasing over internet: A study on womenHedonik ve faydacı tüketim eğilimlerinin internet üzerinden satın alma niyetine etkisi: Kadınlar üzerine bir araştırma." Journal of Human Sciences 15, no. 1 (February 14, 2018): 171. http://dx.doi.org/10.14687/jhs.v15i1.5085.

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On the basis of creating a successful customer relations on the internet media lies the ability to understanding the consumer intensions and behaviors. The purpose of this study is to demonstrate the extent to which the hedonic and utilitatian consumption tendencies of women consumers who purchase through internet affect their purchasing behaviors. In this study which relies on descriptive and causative study, the data is collected with survey method. 400 participants were reached through the survey prepared in the internet media. The population comprises women over 18 who purchased through internet in the last three months. The data obtained is tested using regression analysis. As a result of the findings obtained, it was determined that the utilitation and hedonic consumption tendencies affected the behavior of purchasing over internet in positive direction and women consumers having utilitatian values have the intention to purchase more over the internet compared to women consumers having hedonic values. Extended English summary is in the end of Full Text PDF (TURKISH) file. Özetİnternet ortamında başarılı bir müşteri ilişkileri yapısı oluşturabilmenin temelinde, tüketici niyet ve davranışlarını anlayabilmek yatmaktadır. Bu çalışmanın amacı internetten alışveriş yapan kadın tüketicilerin sahip oldukları hedonik ve faydacı tüketim eğiliminin satın alma niyetini ne ölçüde etkilendiğini ortaya koymaktır. Betimleyici ve nedensel araştırmaya dayalı bu çalışmada veriler anket yöntemi ile toplanmıştır. İnternet ortamında hazırlanan anket ile 400 katılımcıya ulaşılmıştır. Ana kütle, son üç ay içerisinde internetten alışveriş yapmış 18 yaş üstündeki kadınlardan oluşmaktadır. Elde edilen veriler regresyon analizi kullanılarak test edilmiştir. Elde edilen bulgular sonucunda, faydacı ve hedonik tüketim eğilimlerin internet üzerinden satın alma niyetini pozitif yönlü olarak etkilediği ve faydacı tüketim eğilimine sahip kadın tüketicilerin hedonik tüketim eğilimine sahip olanlara oranla internet üzerinden daha fazla satın alma niyetine sahip oldukları belirlenmiştir.

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Sari, Made Diah Kencana, and Ni Nyoman Kerti Yasa. "role of hedonic consumption tendency mediate the effect of fashion involvement on impulsive buying." International research journal of management, IT and social sciences 8, no. 1 (January 13, 2021): 70–82. http://dx.doi.org/10.21744/irjmis.v8n1.1116.

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This study aims to examine the effect of fashion involvement on impulsive buying mediated by hedonic consumption tendencies. The population in this study are consumers of ZARA fashion products who have made unplanned purchases in Kuta, whose numbers cannot be identified (infinite). The number of respondents involved in this study was 100 respondents. The data in this study were obtained from the results of filling out a questionnaire. Further research data were analyzed using the Partial Least Square (PLS) analysis technique with the help of the Smart PLs program. Based on the results of the PLS analysis, the results show that (1) the involvement of fashion has a positive and significant effect on impulsive buying of Zara's fashion products, (2) The involvement of fashion has a positive and significant effect on the tendency of hedonic consumption, (3) The tendency of hedonic consumption has a positive and significant effect on purchases impulsive fashion products Zara and (4) the hedonic consumption tendency can mediate the influence of fashion involvement on impulsive buying.

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Sato, Wataru, Kazusa Minemoto, Akira Ikegami, Makoto Nakauma, Takahiro Funami, and Tohru Fushiki. "Facial EMG Correlates of Subjective Hedonic Responses During Food Consumption." Nutrients 12, no. 4 (April 22, 2020): 1174. http://dx.doi.org/10.3390/nu12041174.

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An exploration of physiological correlates of subjective hedonic responses while eating food has practical and theoretical significance. Previous psychophysiological studies have suggested that some physiological measures, including facial electromyography (EMG), may correspond to hedonic responses while viewing food images or drinking liquids. However, whether consuming solid food could produce such subjective–physiological concordance remains untested. To investigate this issue, we assessed participants’ subjective ratings of liking, wanting, valence, and arousal while they consumed gel-type food stimuli of various flavors and textures. We additionally measured their physiological signals, including facial EMG from the corrugator supercilii. The results showed that liking, wanting, and valence ratings were negatively correlated with corrugator supercilii EMG activity. Only the liking rating maintained a negative association with corrugator supercilii activity when the other ratings were partialed out. These data suggest that the subjective hedonic experience, specifically the liking state, during food consumption can be objectively assessed using facial EMG signals and may be influenced by such somatic signals.

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Geiger, Sonja Maria, and Johannes Keller. "Shopping for Clothes and Sensitivity to the Suffering of Others: The Role of Compassion and Values in Sustainable Fashion Consumption." Environment and Behavior 50, no. 10 (September 20, 2017): 1119–44. http://dx.doi.org/10.1177/0013916517732109.

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The positive relation of biospheric and altruistic values as well as the negative relation of egoistic and hedonic values to environmentally responsible behavior, are established findings in environmental psychological research. Recent findings revealed that compassion, the sensitivity to the suffering of other individuals, is also relevant for proenvironmental intentions. We tested the role of compassion in combination with universal altruistic, biospheric, egoistic, and hedonic values concerning an environmentally responsible behavior with an explicit social and hedonic component: sustainable fashion consumption. In a large survey study ( n = 981), we found that compassion was positively linked to sustainable purchase criteria. The manipulation of compassion in an online study ( n = 197) resulted in a small, positive effect on the willingness to pay extra for fair trade clothes. Moreover, we found that hedonic values showed a consistent negative relation to sustainable fashion consumption in both studies, thus corroborating former research on the critical relevance of hedonic values in the context of proenvironmental behavior.

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Jang, Sung-Hee, and Jae-Ik Shin. "The Impact of Contextual Offer on Purchase Intention Through Consumption Value in Mobile Service." Journal of Electronic Commerce in Organizations 17, no. 1 (January 2019): 30–38. http://dx.doi.org/10.4018/jeco.2019010103.

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Location-based services (LBSs) on the basis of the ubiquity and portability in mobile devices can play a useful role in fulfilling user needs such as convenience, social networking, and digital entertainment effectively and efficiently. Users of mobile LBSs filled out a survey, which produced 200 valid samples. The results of this study demonstrated that contextual offer positively informs utilitarian value and hedonic value. Since contextual offers have more influence on utilitarian value than hedonic value, this means that contextual offers should be based on developing a more utilitarian value. Second, consumption value positively affects purchase intentions. Purchase intention is more effected by hedonic value than utilitarian value. This implies that hedonic value is more important predictor of purchase intention in mobile LBSs. Thus, the service providers should put emphasis on strengthening contextual offer to improve purchase intentions through the consumption value of mobile LBSs. This study may deliver some useful implications to both research and practice.

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Foo, H., and P. Mason. "Analgesia Accompanying Food Consumption Requires Ingestion of Hedonic Foods." Journal of Neuroscience 29, no. 41 (October 14, 2009): 13053–62. http://dx.doi.org/10.1523/jneurosci.3514-09.2009.

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Wang, Lei, and Ou Li. "Effects of background colors on hedonic and utilitarian consumption." PsyCh Journal 8, no. 4 (May 16, 2019): 522–23. http://dx.doi.org/10.1002/pchj.291.

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Alba, Joseph W., and Elanor F. Williams. "Pleasure principles: A review of research on hedonic consumption." Journal of Consumer Psychology 23, no. 1 (January 2013): 2–18. http://dx.doi.org/10.1016/j.jcps.2012.07.003.

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Ruzzi, V., A. M. Monteleone, F. Monaco, G. Fico, A. Cervino, U. Volpe, and P. Monteleone. "Investigation of endocannabinoids and endocannabinoid-related compounds in obese subjects during an hedonic eating experimental test." European Psychiatry 41, S1 (April 2017): S551. http://dx.doi.org/10.1016/j.eurpsy.2017.01.782.

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IntroductionHedonic eating refers to the consumption of food just for pleasure and not for energetic needs. Endocannabinoids and endocannabinoid-related compounds play an important role in food-related reward and are likely involved in hedonic eating.ObjectivesIn a previous study we found that in normal weight healthy subjects plasma levels of 2 arachidonoylglycerol (2-AG) decreased progressively after food ingestion in both hedonic and non-hedonic eating condition, but they were significantly higher in hedonic eating. Plasma levels of anandamide (AEA), oleoylethanolamide (OEA) and palmitoylethanolamide (PEA), instead, progressively decreased in both eating conditions without significant differences.AimsIn order to investigate the physiology of endocannabinoids in obesity, we assessed the responses of AEA, 2-AG, OEA and PEA to hedonic and non-hedonic eating in obese individuals.MethodsFourteen satiated obese patients consumed favorite (hedonic eating) and non-favorite (non-hedonic eating) foods in two experimental sessions. During the tests, blood was collected to measure peripheral levels of AEA, 2-AG, OEA and PEA.ResultsPlasma levels of 2-AG progressively decreased in non-hedonic eating whereas they gradually increased after hedonic eating. Plasma levels of AEA decreased progressively in non-hedonic eating, whereas they initially decreased after the exposure to the favorite food and then returned to baseline values after its consumption. The responses of OEA and PEA to favorite and non-favorite food did not show significant differences.ConclusionsThese findings demonstrate that, compared to normal weight healthy subjects, obese subjects exhibit different responses of peripheral endocannabinoids to the ingestion of food for pleasure and this could have implications for the onset/maintenance of obesity.Disclosure of interestThe authors have not supplied their declaration of competing interest.

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Gu, Guangtong. "Hedonic Price Ripple Effect and Consumer Choice: Evidence from New Homes." Journal of Advanced Computational Intelligence and Intelligent Informatics 22, no. 6 (October 20, 2018): 809–16. http://dx.doi.org/10.20965/jaciii.2018.p0809.

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This study uses the hedonic price model to examine the determinants of house prices. It employs kernel density to estimate the spatial weight matrix and conducts spatial econometrics and instrumental variables quantile regression analysis. Taking a new building in Shanghai city as an example, this micro-perspective study shows that hedonic prices of houses are derived from consumer hedonic preferences and their changes in terms of inertia and spatial ripple effects. However, there are large differences in the drivers of the same hedonic attribute across quantile degrees. With house prices gradually decreasing from the city center to the surrounding areas, the ripple effect is significant in determining residents’ preferred consumption characteristics and presents several inverted U-shaped and inverted U-shaped relationships. Residents’ preference for housing consumption is mainly reflected in the average area of the house, property fee, location of the administrative area, and so on. Regional real estate price changes are mainly reflected in hedonic house prices, and real consumer demand for housing is mainly derived from hedonic preference. Therefore, government regulation and control of house prices should consider different regions and different consumer groups simultaneously.

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Gârdan, Daniel Adrian, Iuliana Petronela Gârdan, Mihai Andronie, and Ionel Dumitru. "Sport Events Customers’ Behavior in the Light of Hedonic Consumption." International Journal of Marketing Studies 12, no. 3 (June 23, 2020): 26. http://dx.doi.org/10.5539/ijms.v12n3p26.

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Consumption of sport events has raised the specialists’ interest since it has become a global phenomenon, accessible to a large mass of consumers. At the same time, this consumption generates implications from an economic, social, and cultural point of view, in the countries/locations where various sport events have been organized, through the development of cultural and sport tourism. Sport event consumption belongs to the category of consumption acts that presume total implication apart from individuals and accordingly, their emotional involvement. This involvement is correlated on the one hand with the typology and the nature of needs and consumption motives underlying this consumption, and on the other hand with the more and more intensive promotion of these events and the easier participation access of consumers. Consumer involvement is a multidimensional construct, so the idea of an “involvement profile” is more appropriate to describe how the consumer relates to such products or services. The purpose of our paper is to clarify whether involvement within consumption for sport events customers is determining a specific behavior for the hedonic type of consumption also related to other categories of products or services. The consumption of sport events represents mainly a hedonic type of consumption correlated with a high level of emotional involvement during the consumption process, an involvement developed against the backdrop of the special role, and specific meaning that sport events can have at the level of individuals’ perception.

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Wang, Xia, and Ziwei Wang. "Does the presence of variety matter for bundle evaluation?" Social Behavior and Personality: an international journal 47, no. 7 (July 18, 2019): 1–13. http://dx.doi.org/10.2224/sbp.8095.

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We examined consumers' perceptions of, and responses to, variety in product bundles in 3 studies with Chinese university students aged between 17 and 29 years. In Study 1 (117 participants) we found that variety (vs. nonvariety) bundles were more attractive and more likely to be purchased, and this effect was robust across different variety formats. In Study 2 (89 participants) the mediating role of perceived hedonic benefits was supported, that is, participants responded to the level of variety in product bundles as they tried to maximize their hedonic benefit from the consumption. In Study 3 (74 participants) we further explored the moderating role of consumption goal and found that participants were willing to forgo an additional quantity to have variety, especially when their consumption goal was hedonic rather than utilitarian. Theoretical implications and practical implications for marketers are discussed.

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Tubillejas Andrés, Berta, Amparo Cervera-Taulet, and Haydee Calderón García. "Social servicescape effects on post-consumption behavior." Journal of Service Theory and Practice 26, no. 5 (September 12, 2016): 590–615. http://dx.doi.org/10.1108/jstp-12-2014-0289.

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Purpose The purpose of this paper is to determine the role played by the social servicescape and positive emotions in the post-use in terms of response – satisfaction, perceived value and consumer loyalty – in hedonic services. Design/methodology/approach A quantitative study was conducted to gather data from 867 opera-goers through e-mail with a link to a questionnaire. Hypotheses were tested using structural equation modeling based on partial least squares. The effects of the social servicescape and emotions as moderators were examined using interaction techniques. Findings The paper provides empirical support on the multidimensional configuration of the social servicescape composed by both characteristics and interactions of employees and customers. The results demonstrate significant relationships between the social servicescape and positive emotions in perceived value, satisfaction and loyalty of consumers. Positive emotions are a moderating variable, intensifying the relationship between the social servicescape and perceived value. The opposite effect in the relationship between the social servicescape and loyalty is found. Research limitations/implications Further research is required to generalize the findings to other hedonic services. Practical implications Knowledge on both social servicescape and emotional effects on consumer behavior may enable cultural managers to improve the consumption experience of performing arts attendees. Originality/value This paper fulfills a research gap in the area of social servicescape as well as the effects of emotions in hedonic services. It makes two main contributions. First, it provides knowledge on social servicescape conceptualization and measurement. Second, the moderation, by interaction effect, of emotions and social servicescape in consumer behavior are confirmed.

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Saran, Rashmita, Subhadip Roy, and Raj Sethuraman. "Personality and fashion consumption: a conceptual framework in the Indian context." Journal of Fashion Marketing and Management 20, no. 2 (May 9, 2016): 157–76. http://dx.doi.org/10.1108/jfmm-04-2015-0032.

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Purpose – The purpose of this paper is to integrate consumer personality to fashion involvement, fashion-oriented impulse buying behavior, consumer emotions and hedonic consumption in the Indian context. Design/methodology/approach – Based on a literature review of personality, fashion involvement, emotions, fashion-oriented impulse buying behavior and hedonic consumption, the authors formulated a conceptual model and subsequent hypotheses. Previously valid and reliable scales were used in the study. The data were collected through mall intercept survey with the sample consisting of respondents in the age group 20-45. Factor analysis and structural equation modeling were used as data analysis tools. Findings – Major findings indicate a positive and significant effect of personality on positive emotions. The findings also confirm a significant and positive relationship between fashion involvement and hedonic consumption and hedonic consumption and fashion-related impulse buying behavior. Interestingly, positive emotions were found to mediate the relation between personality and fashion involvement. Research limitations/implications – The major implication of the present study is that impulse buying in fashion may be resultant of a complex network of interlinked constructs. One limitation is the restriction to the Indian context. Practical implications – The findings note the need for creation of an experiential environment for a fashion shopper that could lead to positive emotions and subsequently impulse purchase. Originality/value – The present study for the first time integrates constructs such as personality, emotions, involvement and impulse buying in the same conceptual model and tests it empirically.

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Ma, Jianya, Ana Cláudia Campos, Shanshi Li, Sarah Gardiner, and Noel Scott. "Attention, emotion and hedonic service experiences." Worldwide Hospitality and Tourism Themes 8, no. 1 (February 8, 2016): 53–60. http://dx.doi.org/10.1108/whatt-10-2015-0033.

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Purpose – This paper aims to address the central guiding questions: What principles of services management need urgent re-thinking in the Asian Century? What opportunities and challenges lie ahead? Design/methodology/approach – This paper provides a review of relevant literature on hedonic consumption and related issues of emotion, attention, mental time travel and, importantly, how these phenomena may be measured. Findings – The paper addresses this question from a psychological and customer perspective. Services managers are well-positioned and have a great future for two reasons. First, services in general are the growing part of the global economy. Second, services managers provide the experiences required by increasingly affluent consumers. On the other hand, there is in general within the services sector, a lack of knowledge and expertise in understanding the consumer psychology of hedonic consumption. Additionally, and especially in Western countries, there is lack of knowledge about the cultural differences in experiential requirements of Asian consumers. Originality/value – The paper provides directions for future research in the area of tourism experiences and emotion.

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Azhari, Muhammad Zakky, and Adi Zakaria Afiff. "The coherence and congruence of convergence in consumer electronics." Journal of Product & Brand Management 24, no. 4 (July 20, 2015): 377–85. http://dx.doi.org/10.1108/jpbm-07-2014-0658.

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Purpose – This paper aims to examine two important factors in developing convergence products: the congruence of basic product and the addition in terms of utilitarian or hedonic consumption goals, and the overall coherence of consumption goals. In recent years, the proliferation of convergence products, i.e. any product that combines two or more basic product functionalities in consumer electronics, is increasingly prevalent. For manufacturers, the lingering question in developing convergence products is what kind of basic product functionalities can be combined and can elicit favorable response from consumers. Design/methodology/approach – The study is a 2 × 2 × 2 experimental design, with basic product functionality’s consumption goals (utilitarian, hedonic) as the between-subject factor, and the additional product functionality’s consumption goals (utilitarian, hedonic) and the coherence of consumption goals (coherent addition, incoherent addition) as the two within-subject factors. Findings – It confirms and validates prior work on goal congruence effects. More importantly, this study finds that overall consumption goal coherence elicits higher value addition irrespective of goal congruence or incongruence on utilitarian or hedonic consumption goals. Research limitations/implications – In some literatures, the combination of two or more product functionalities from different product categories is considered as product bundling. While product bundling concept can be used in many different product categories, convergence product concept is utilized more specifically in consumer electronics. Practical implications – As convergence era offers wide opportunities for manufacturers to develop new convergence products, this study provides guidance as to what kind of new functionalities need to be added. Originality/value – Not only does the present research investigates the likely success of convergence products involving the congruence of basic product and the addition, but also in more comprehensive way by looking at the overall coherence of consumption goals.

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Panova, T. I., A. K. Bortnikova, and O. I. Myronenko. "DRINKING AND HEDONIC BEHAVIOR OF ALCOHOLIZED RATS." Medical Science of Ukraine (MSU) 17, no. 1 (March 30, 2021): 3–10. http://dx.doi.org/10.32345/2664-4738.1.2021.01.

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Relevance. To relieve alcohol withdrawal syndrome, intravenous infusion of glucose and antidotes to neutralize ketone bodies is used. But after treatment, the craving for alcohol remains, and relapses of alcohol consumption are observed in 60-90% of patients. It remains unclear if there is a connection between hypoglycemia, ketosis, on the one hand, and the craving for alcohol consumption, on the other hand. Objective: to find out the effect of glycemic level normalization and prolonged maintenance of normal blood glucose concentration on ethanol consumption in alcoholized rats. At the same time, we have chosen two alternative ways to eliminate hypoglycemia: 1) by providing animals with unlimited access to a water trough filled with glucose solution; 2) by forced feeding of animals with a high-carbohydrate diet. Materials and methods. 70 rats were housed in the individual cages. First, two water troughs were placed in each cage for one week: the first one was filled with pure water and another one contained 5% glucose solution. Second, forced alcoholization of rats was performed by leaving one trough filled with 10% ethanol solution in each cage. Duration of alcoholization was different: 3 weeks for the 1st group of rats (n=20), 6 weeks for the 2nd group of animals (n=20), and 16 weeks for the 3rd group of rats (n=20). Animals of the control group (n=10) received pure water. Third, after forced alcoholization, animals of the experimental groups had free access to three different troughs for three weeks: the first trough was filled with pure water, the second one – with 5% glucose solution, and the third one contained 10% ethanol solution. Rats of the control group were able to choose between water and 5% glucose solution. At the third stage, animals of the experimental groups were divided into two subgroups with 10 rats in each one. Animals of one of the subgroups from each experimental group were kept on a high-carbohydrate diet: they were administered 1 ml of 40% starch kissel (2.0 g/kg, in terms of glucose) per os 3 times a day. The volumes of all consumed fluids were recorded daily throughout the experiment. The results were processed using the MedStat program. Results. Healthy rats drank 2.5±0.6 ml of water and 1.6±0.6 ml of glucose solution per 100 g of body weight daily. In the first 7 days of forced alcoholization, the animals drank 3.1±0.7 ml of ethanol solution per 100 g of body weight. By the end of the third week, consumption of ethanol solution increased up to 4.9±0.8 ml per 100 g of body weight (p<0.001), which indicated development of adaptation. By the end of the sixth week, there was a prominent elevation of ethanol consumption up to 6.4±0.9 ml per 100 g of body weight, and the total volume of consumed alcohol solutions was 1.3 times higher than that of the third week (p<0.001). At the sixth week of observation, alcohol intake reached its climax, since further alcoholization up to 16 weeks did not lead to any changes in drinking behavior (p=0.712). We consider that the minimal duration of forced alcoholization is 6 weeks. During the process of alcoholization, the total daily consumption of fluids by animals was increasing, compared to healthy rats, and, by the end of the 16th week, it exceeded the indicator of healthy rats by 1.8 times. In alcoholized rats, glucose loses its hedonic properties. By the end of the 16th week of alcoholization, under the condition of free choice of drinks, glucose consumption was 8 times lower than that of in healthy animals. Rats consumed less ethanol if they were receiving an additional high-carbohydrate diet. The duration of metabolic correction with a starch solution is important: the longer it is, the less alcohol craving will be. Conclusions. Alcohol-dependent rats reject the glucose solution offered as a drink. But prolonged and forced administration of glucose leads to a decrease in alcohol consumption.

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Aydin, Necati, and Hayat Khan. "G-Donic Happiness: An Alternative to Hedonic and Eudemonic Happiness for Sustainable Consumption." Sustainability 13, no. 11 (May 28, 2021): 6096. http://dx.doi.org/10.3390/su13116096.

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This paper provides a spiritual perspective on happiness referred to as the G-donic approach to happiness which is fundamentally different from the hedonic and eudemonic approaches. The G-donic approach identifies the importance of the spiritual self and argues that it embodies the technology that converts physical resources into happiness. We argue that with G-donic preferences, it is possible to achieve a higher level of happiness with moderate consumption. The G-donic approach encourages living a virtuous life by fulfilling the biological, social, emotional, intellectual, moral, and spiritual needs in a balanced manner. It urges spiritual people to go beyond phenomenal reality to perceive transcendental reality in pursuit of authentic happiness. We use a multi-dimensional human nature model to highlight the relevance and importance of this approach, and modify standard utility models to show how it might result in higher happiness with lower consumption and compare and contrast it with outcomes under hedonic and eudemonic approaches to happiness. The G-donic approach contends that resources and spirituality are substitutes, as well as complements and that a reasonable approach to happiness should seek an optimal mix of both. Unlike popular convention, this deviation from hedonic pleasure due to lower consumption does not result in lower happiness. In fact, we show that, theoretically, it results in an overall increase in happiness as any loss in hedonic is compensated by greater eudemonic and G-donic rewards which increases utility.

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ZHENG, Qiuying, Tang YAO, Huarui CAO, and Xiucheng FAN. "Hedonic enjoyment or eudaimonia? The experiential value of productive consumption." Advances in Psychological Science 25, no. 2 (2017): 191. http://dx.doi.org/10.3724/sp.j.1042.2017.00191.

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Bruwer, Johan, and Karin Alant. "The hedonic nature of wine tourism consumption: an experiential view." International Journal of Wine Business Research 21, no. 3 (August 21, 2009): 235–57. http://dx.doi.org/10.1108/17511060910985962.

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Lee, Jenny (Jiyeon). "Antecedents and Consequences of Discrete Emotions in Hedonic Consumption Situations." Services Marketing Quarterly 36, no. 3 (July 3, 2015): 226–44. http://dx.doi.org/10.1080/15332969.2015.1046773.

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Roy, Rajat, and Sharon Ng. "Regulatory focus and preference reversal between hedonic and utilitarian consumption." Journal of Consumer Behaviour 11, no. 1 (October 5, 2011): 81–88. http://dx.doi.org/10.1002/cb.371.

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Tifferet, Sigal, and Ram Herstein. "Gender differences in brand commitment, impulse buying, and hedonic consumption." Journal of Product & Brand Management 21, no. 3 (May 25, 2012): 176–82. http://dx.doi.org/10.1108/10610421211228793.

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Journal articles on the topic 'Hedonic consumption'

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