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Books on the topic 'Heritage branding'

Author: Grafiati

Published: 10 December 2022

Last updated: 29 January 2023

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1

Deutsch, Jennifer. Just who do your customers think you are?: A guide to branding your organization. [Lansing, Mich.]: Michigan Museums Association, 2002.

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2

Brandon, Taylor, and Southern Arts. Touring Exhibition Service., eds. David Ferry: Aspects of our national heritage : with an essay by Brandon Taylor. Winchester: Winchester School of Art, 1999.

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3

Simpson, Jean Orr. Arthur Orr, the elder, and allied families : Beattie, Bracken, Brandon, Carson, Clark, Dryden, Fleeming, Galbreath, Harvie, Hope, and Mc Grew: Their heritage and their legacy. [United States: s.n.], 1994.

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4

Harvey, Matt, Warwick Frost, and Leanne White. Wine and Identity: Branding, Heritage, Terroir. Taylor & Francis Group, 2017.

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5

Wine and Identity: Branding, Heritage, Terroir. Taylor & Francis Group, 2014.

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6

Harvey, Matt, Warwick Frost, and Leanne White. Wine and Identity: Branding, Heritage, Terroir. Taylor & Francis Group, 2014.

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7

Harvey, Matt, Warwick Frost, and Leanne White. Wine and Identity: Branding, Heritage, Terroir. Taylor & Francis Group, 2014.

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8

Harvey, Matt, Warwick Frost, and Leanne White. Wine and Identity: Branding, Heritage, Terroir. Taylor & Francis Group, 2014.

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9

Harvey, Matt, Warwick Frost, and Leanne White. Wine and Identity: Branding, Heritage, Terroir. Taylor & Francis Group, 2014.

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10

Ott, Daniel P. Harvesting History: McCormick's Reaper, Heritage Branding, and Historical Forgery. University of Nebraska Press, 2023.

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11

Bestor, Theodore C. Washoku, Far and Near. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190240400.003.0006.

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This chapter analyzes the politics of cultural heritage and gastrodiplomacy, or official efforts at “edible nation branding” designed to increase trade, tourism, and national soft power. It explains how and why most Japanese conceive of washoku as a conceptual category in contrast with yōshoku, or Euro-American cuisine. Tracing Japan's pursuit of a UNESCO designation for washoku as an intangible cultural treasure, the chapter details how officials sought the award for both foreign recognition and to encourage the domestic public to consume more traditional foodstuffs. It also describes how a failed earlier effort to strictly regulate Japanese restaurants abroad, ridiculed as “the sushi police,” has led state agencies to adopt softer and more inclusive campaigns to promote washoku.

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12

Grimshaw-Aagaard, Mark, Mads Walther-Hansen, and Martin Knakkergaard, eds. The Oxford Handbook of Sound and Imagination, Volume 1. Oxford University Press, 2019. http://dx.doi.org/10.1093/oxfordhb/9780190460167.001.0001.

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The Oxford Handbook of Sound and Imagination is a two-volume anthology that covers the topic of imagination in the context of sound and music. There are 70 chapters in 10 parts across two volumes that present thinking and research on the topic from a broad multi-disciplinary perspective, and the fields of study represented include (but are not limited to): music (composition, improvisation, philosophy, therapy, and so forth); sound studies; acoustics and bioacoustics; cognition and neurology; psychology; literature, poetry, and comics; heritage studies; anthropology; branding and advertising; audio technology; film studies; computer games and virtual reality; and aesthetics. Volume 1 of the handbook contains 39 chapters organized across five parts (Foundations; Society and Identity; Language; Image; and Space and Place).

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13

Grimshaw-Aagaard, Mark, Mads Walther-Hansen, and Martin Knakkergaard, eds. The Oxford Handbook of Sound and Imagination, Volume 2. Oxford University Press, 2019. http://dx.doi.org/10.1093/oxfordhb/9780190460242.001.0001.

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The Oxford Handbook of Sound and Imagination is a two-volume anthology that covers the topic of imagination in the context of sound and music. There are seventy chapters in ten parts across two volumes that present thinking and research on the topic from a broad multidisciplinary perspective, and the fields of study represented include (but are not limited to): music (composition, improvisation, philosophy, therapy, and so forth); sound studies; acoustics and bioacoustics; cognition and neurology; psychology; literature, poetry, and comics; heritage studies; anthropology; branding and advertising; audio technology; film studies; computer games and virtual reality; and aesthetics. Volume 2 of the handbook contains thirty-one chapters organized across five parts (“Musical Performance,” “Systems and Technologies,” “Psychology,” “Aesthetics,” and “Posthumanism”).

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14

Woodham, Jonathan M., ed. A Dictionary of Modern Design. Oxford University Press, 2016. http://dx.doi.org/10.1093/acref/9780191762963.001.0001.

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Over 950 entriesFrom the Arts and Crafts Movement to Postmodernism, Apple to Frank Lloyd Wright, this fascinating dictionary covers the past 160 years of international design, with accessible entries on branding, graphics, industrial design, functionalism, and fashion. New entries on digital design and sustainable design bring the coverage up to date. The dictionary’s international focus takes in major movements, key concepts, design terminology, and important design institutions, museums, and heritage sites.The new edition reflects the growing global importance of design, with coverage of India, China, and the countries of the Pacific Rim, Eastern Europe, and East Asia, and demonstrates how developments in the design of technology influence everyday life, with new entries on fonts, games developers such as Gunpei Yokoi of Nintendo, Android, Samsung, and Blackberry, and a fully revised entry on Apple.The A–Z entries are complemented by an extensive bibliography and a timeline.

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15

Brandon Historical Society (Brandon, S.D.). Book Committee., ed. Brandon area history: Over 125 years of heritage. [Brandon, S.D.]: Brandon Historical Society, 2003.

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16

Hilmes, Michele, Matt Hills, and Roberta Pearson. Transatlantic Television Drama. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190663124.001.0001.

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A tide of high-quality television drama is sweeping the world. The new transnational television series has developed not only global appeal but innovative new modes of production, distribution, and reception. Nowhere is the transnational exchange of television drama more vital than between Britain and the United States, where it builds on more than sixty years of import, adaptation, coproduction, and fandom. This edited volume explores the transatlantic flow of television drama, focusing on key programs, industry strategies, critical debates, and audience reception, from an international roster of scholars and researchers. The chapters explore some of the most widely discussed programs on the transatlantic circuit. The book's first part focuses on media industries, tracing the history of transatlantic exchange and investigating contemporary practices such as coproduction, digital distribution, global partnerships, promotion, and branding. The second part concentrates on specific television texts and their negotiation of meaning across cultural contexts, exploring critical issues in the creation of transnational drama, such as heritage, proximity, performance, and self-reflexivity. Part III turns to the lively sphere of transatlantic fandom and commentary, including fan conventions, fan fiction, the role of both traditional and social media, and fan strategies for negotiating cultural differences. Transatlantic Television Drama provides a wide-ranging analysis of a phenomenon at the forefront of today’s television universe. It is focused on the serial dramatic programs that have gained the bulk of critical and popular attention and is particularly concerned with the impact of digital technologies on the production, distribution, and reception of television drama.

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