Dissertations / Theses: 'Heritage destinations'

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Sivanandamoorthy, Sivesan. "Tourism governance for sustainable heritage tourism in Sri Lankan heritage destinations." Thesis, Federation University Australia, 2016. http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/164683.

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This thesis investigates tourism governance models for sustainable heritage tourism in Kandy, a world heritage city situated in central Sri Lanka. Additionally, it explains how the success of sustainable heritage tourism has underpinned sustainable livelihoods development from a socio-cultural perspective. The main objective is to find, identify and assess the influence of tourism governance on sustainable heritage tourism in Sri Lanka. Stemming from this approach is the development of a tourism governance model for sustainable heritage tourism in Kandy. This thesis is intended as a response to the challenges of adopting a sustainable livelihoods development approach. Accordingly, it investigates the role sustainable heritage tourism plays in host community development within the context of sociocultural, economic and environmental aspects in Kandy. Employing a qualitative methodological approach, this thesis is underpinned by an interpretive research philosophy. Research data was collected through field-based in-country interviews and open-ended questionnaires as this approach allowed respondents to offer more information and to include their feelings, attitudes and understanding of the subject. Research results from in-country fieldwork reveal that tourism governance models have a major influence on the viability of sustainable heritage tourism at Sri Lankan heritage destinations. Macro-scale and micro-scale factors were found to be influential in tourism governance models. Additionally, sustainable heritage tourism was found to be a persuasive factor in host community development. Research from this thesis provides policy recommendations and potential management frameworks for tourism practitioners and policy makers. These insights into Kandy and other Sri Lankan heritage localities enable improvement of tourism governance systems and sustainable heritage tourism.
Doctor of Philosophy

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Nkwanyana, Mildred Samukelisiwe. "The management strategies of selected heritage resources at tourism destinations in KwaZulu-Natal and Mpumalanga provinces." Thesis, University of Zululand, 2017. http://hdl.handle.net/10530/1614.

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A thesis submitted to the Faculty of Arts in fulfillment of the requirements for the Degree of Doctor of Philosophy in the Department of Recreation and Tourism at the University of Zululand, 2017
The key purpose of this study was to evaluate how heritage resources are managed, assessing various strategies of management used and how these management strategies are implemented at tourism destinations. The effectiveness of these management strategies rely on the skills of those who manage heritage resources and their underlying understanding of cultural heritage tourism. The overall purpose of this study was based on the ‘objectives’ of heritage tourism; amongst the objectives mentioned, is the evaluation of the management strategies of heritage resources and the accurate interpretation of resources at destinations. It was vital to know that heritage tourism is not only concerned with identification of resources but the management and protection of heritage values has a great impact on the sustaining of heritage tourism. The potential of heritage tourism should be valued and fully realised. There should be an integrated framework on the management of heritage resources at tourism destinations. Heritage resources tend to be misrepresented through uninformed interpretation during tours and this compromises the integrity and authenticity of heritage tourism. Findings of the study indicated that, management of heritage resources at these provinces is mainly based on policies formulated at national or local level. It was evident that management of heritage resources was often done for economic purposes at local communities. The local community described indigenous knowledge implementation as a management strategy which should be the primary strategy since it adds value to the culture of the community.

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Dondolo, Luvuyo. "The construction of public history and tourist destinations in Cape Town's townships: a study of routes, sites and heritage." Thesis, University of the Western Cape, 2002. http://etd.uwc.ac.za/index.php?module=etd&amp.

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This paper seeks to explore a number of issues in relation to tourism, particularly cultural tours, in Cape Town from the apartheid era to the new political dispensation in South Africa. Cultural tourism is not merely about commerial activities. It is an ideological framing of history of people, nature, and culture, a framing that has power to reshape culture and nature for its own needs. In the South African context, this can be seen from the early decades of the twentieth century, but for the purposes of this study it will focus from the 1950s onwards to the present political period. The dominant ideology and political conditions at a given time shape cultural tourism.

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Biggins, Rebecca Margaret. "Marketing heritage tourism destinations : community and commercial representations of the past : a collective case study investigation of Yorkshire and Huelva." Thesis, University of Leeds, 2016. http://etheses.whiterose.ac.uk/16516/.

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The cultural practice of heritage is naturally and prominently about people. It is undeniably people who create, select, share, contest and construct heritage each and every day. Yet the hegemonic discourse of heritage currently disengages people from their past and reconstitutes our interactions with this past. The material realities of heritage are now selected, contested and represented for communities, by someone else. The authority of expertise and ancestry defines places for people, rather than defining those places with the people to whom they naturally belong, their communities. As such the topic of community engagement is increasingly important. As such this study identifies a clear and concerning dissonance between commercial and community views and perceptions of heritage in the destinations of Yorkshire and Huelva province. The purpose of this study was to identify any dissonance between the community and commercial voices behind heritage tourism destinations and any possible agency this has. The cross-cultural, qualitative and interpretivist approach to this research identified several consequences of the exclusion of these community voices when marketing and branding heritage tourism destinations. The outcome is a widening ideological gap between these two stakeholder groups. Consequently, the brand identity and destination product suffer as the value present in destination communities is not harnessed. This thesis argues that a greater understanding of the value of the community voice is required, and that heritage communities need to be included in the heritage destination marketing process. The findings of the thesis demonstrate that the dissonance between the community and commercial case study destinations studied here has direct implications upon both the community and commercial stakeholders of the destinations. The commercial implications are found to surround; word of mouth, friends and family, positive interactions and tourist perceptions. For the local community the agency of the dissonance has implications regarding the place attachment, place identity and place dependence. From the findings the model entitled “the key steps for community empowerment and engagement throughout the heritage destination marketing process” (Figure 21) has been developed. This was applied in the destination of Triguerors Andalucía, and is the central recommendation of this study for practitioners to apply and academics to study further.

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Ferreira, Daniel Petrus. "Push - and pull forces within outbound destination choice." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/11091.

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Push- and pull forces are considered the most important motivational factors in driving tourism demand. Push forces are motivational forces that arise due to the individual’s need to travel, while pull forces are destination attributes which pull the traveller to the specific destination and in doing so they satisfy the need of the traveller. Understanding why people travel, how they go about selecting their holiday destination and why one country is preferred to the other, is vital to the continued success of the tourism industry. The needs and wants of travellers are constantly changing, therefore, it is imperative that tourism businesses excel at developing new products and services which are better suited to the needs of consumers. The primary objective of this study was to determine the push- and pull forces that influence outbound destination choice in Nelson Mandela Bay Metropole. The study investigated and analysed how the independent variables (push- and pull factors) influence destination choice (dependent variable). From a comprehensive literature review, a hypothetical model was developed to test the relationships between push-and pull forces and destination choice. Twelve hypotheses were formulated to test the relationship between four push forces, eight pull forces and destination choice. The study sought the perceptions of Nelson Mandela Bay Metropole residents and utitised the quantitative research paradigm. A survey was conducted with the aid of a structured self-administered questionnaire, distributed via e-mail and as a hard copy. A combination of convenience- and snowball sampling was utilised. The final sample comprised 302 respondents. The validity of the measuring instrument was ascertained by using exploratory factor analysis. The Cronbach’s alpha values for reliability were calculated for each of the factors identified during the exploratory factor analysis. The top ten destinations visited and intended to be visited were indicated. United Kingdom was the most visited international destination for both leisure and business purposes, while The United States of America was the most popular international destination to visit next for both leisure and business purposes. Pearson product-moment correlation and multiple regression analysis were used to test the correlation and significance of the relationships hypothesised between the various independent and dependent variables. Three statistically significant relationships were found between the push forces (physical and stature motivators and destination accessibility) and destination choice. Four statistically significant relationships were found between the pull forces (events, natural attractions, political issues and general infrastructure) and destination choice. The empirical findings further confirmed that an inter-relationship between push- and pull forces within destination choice does exist. However, pull forces influence push forces to a larger extent. Analysis of variance calculations were used to identify if significant relationships exist between the twelve demographic variables and nine reliable and valid independent variables. Furthermore, post-hoc Scheffè tests identified where the significant differences occurred between the different categories. Cohen’s d-values were calculated in order to assess the practical significance of the mean scores. A total of sixteen practical significant relationships were identified. Travel companies should compile travel packages and tours that serve the needs of both leisure- and business travellers. They can use social media as a communication- and promotion tool to entice travellers to specific destinations. The business travel packages should be all inclusive and include transportation, accommodation and even entries to events. The visual aids, utilised within the marketing material, should entice travellers to want to visit these destinations, and outline the favourable general infrastructure available. When marketing outbound destinations, travel service providers must pay attention to demographical variables such as gender, age, ethnical affiliation, income and marital status to compile travel packages that satisfy the needs of specific groups.

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Verkerk, Victoria. "The potential of Wonderboom Nature Reserve as an archaeotourism destination." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/62668.

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Archaeotourism (also called archaeological tourism) is one of the oldest tourism niches people have visited archaeological sites for centuries. A question that arises is whether less well-known archaeological sites have potential as archaeotourism destinations. Therefore, the main aim of this study is to determine whether Wonderboom Nature Reserve in South Africa has potential as an archaeotourism destination. To determine the potential of the Reserve as such a destination, the attractions of seven archaeotourism sites are discussed four World Heritage Sites and three less well-known archaeological sites based on a literature study. These sites are popular because they offer tourists interesting events and edutainment. Some contribute to nationhood and identity, and have aesthetic value and/or religious meaning. Some have personal significance, and offer mystery, nostalgia or adventure. In some cases, Google Street View is available. In respect of Wonderboom Nature Reserve, a sample of 35 visitors to the Reserve were interviewed in 2015 to gauge their perceptions of the site, using semi-structured interviews. Based on the findings of the literature study and the results of the interviews, the study concludes that Wonderboom Nature Reserve does have potential to be an archaeotourism destination. This conclusion is based on the reasons for which people visit World Heritage and less well-known archaeological sites. For Wonderboom Nature Reserve, it is clear that people visit the site for the Day of the Vow event, and for the four main attractions (Fort Wonderboompoort, the Wonderboom tree, the waterfall, and caves). Some come for nostalgic reasons, others for the various activities the Reserve offers, such as hiking. It is also a sacred site for the Southern Ndebele. Some visitors claimed that they wanted to search for the fabled Kruger millions on the site. The Reserve's rich historical and archaeological resources are also an attraction. However, for Wonderboom Nature Reserve to reach its full potential, this study concludes with a few recommendations, namely better maintenance and proper promotion of the site. Route markings need to be improved. This study is important because scholars often ignore less well-known archaeological sites and their potential contribution towards tourism.
Archaeotourism
Dissertation (MHCS)--University of Pretoria, 2017.
Historical and Heritage Studies
MHCS
Unrestricted

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Seubsamarn, Kanoknon Cho Yoon Seonghee. "Tourist motivation to use homestays in Thailand and their satisfaction based on the destination's cultural and heritage based attribute." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/5351.

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The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on January 14, 2010). Thesis advisor: Dr. Seonghee Cho. Includes bibliographical references.

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Stjernfeldt, Sandra. "The shared future of the past : Heritage for place development in Västra Götaland." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-445283.

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The purpose of this research was to investigate place development and the role of heritage in Västra Götaland, partially through the case of the destination island of Åstol. An overarching area of interest was how regional development and heritage may intertwine. First, the region’s development strategy was analyzed in relation to a regional developer’s understanding of heritage as synonymous with the sustainable reuse of buildings and places. The second analytical chapter dealt with the region’s place development method. Place development is about cross-sectororal collaboration, where heritage is one of many resources that are to be reused innovatively. The last analytical chapter highlighted Åstol. Heritage is an ongoing development goal in Åstol’s strategy plan. Nature has shaped the island’s heritage, the locals and its identity of today. Branding as a calm, historical fishing community is useful for Åstol, as it gives the place both unique and universal characteristics in a Bohuslän west coast environment.

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Schofield, Peter. "Tourist destination images : : a cognitive-behavioural approach to the study of day trip tourism and the strategic marketing of Castlefield Urban Heritage Park." Thesis, University of Manchester, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488101.

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Öhrnell, Gunnar, and Yunchen Sun. "Attitude, Activity and Destination Brand Identity among Swedish Entrepreneurs in Heritage Tourism : a case study of the UNESCO site of Decorated Farmhouses in Hälsingland." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-325237.

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Being one of the fastest growing industries, tourism has a trend to offer more innovative products and services. New opportunities and challenges have come for entrepreneurs and SMEs. Heritage tourism is one type of experience-based tourism where people can get historical or cultural experience. The potential of heritage tourism has attracted many entrepreneurs. It has been recognised activities are motivated by attitude within an entrepreneurial setting, however how the destination brand identity impacts the relationship from a supplier’s perspective is not clear. This thesis investigates the influence of destination brand on the entrepreneurs in a heritage tourism. A qualitative research design was constructed and the research strategy of a case study of the Swedish World Heritage site of Decorated Farmhouses of Hälsingland (Hälsingegårdar) was chosen. There are only seven farmhouses to represent the UNESCO site and also 34 non-listed farmhouses open to the public. After examining both groups, it could be concluded that the destination brand of a World Heritage Site will motivate the entrepreneurs to look for opportunities, which will strengthen their attitudes. However, the relationship between attitude and activity is weak due to the effect of other external factors.

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Blomberg, Victoria, and Julia Wolf. "Värna Vårda Visa! : Bevarandet av kulturarv och dess roll inom upplevelseturismen ur ett producentperspektiv." Thesis, Södertörns högskola, Turismvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31067.

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Vår uppsats handlar om hembygdsföreningeni rollen som turistisk aktör. Vi granskar vilka drivkrafter som aktören uppvisar samt hur dessa påverkar synen på modernisering och digitalisering inom den egna föreningen. Vi vill också lyfta fram hembygdsförening som en vagga i vårt kulturarv. Att låta dåtidens levnadssätt gå hand i hand med nutidens digitaliserade levnadssätt kan göra ett modernt historiskt-och kunskapsmässigt samarbete för kommande generationer. Vidare diskuteras hur medvetenheten om dessa drivkrafter är viktiga för att balansera den konventionella synen på turism ur ett management perspektiv, tillsammans med den ideella föreningens mer psykosociala identitetsskapande syn. Vårt syfte är att definiera hur en hembygd arbetar med turism och hur stor roll turismen har inom föreningen. Vihar sedan använt oss av frågeställningar och en problemformulering där vi tagit upp olika hjälpmedel och undersökt vilka drivkrafter som får aktörerna att ta tag i vissa projekt och användandet av digitalisering. Vårt angreppssätt i dennauppsats är att använda oss av teori som ett ramverk för de påståenden och argument som presenteras i vår empiri och metod-del. Med stöd av vårt teoretiska angreppssätt tillsammans med intervjuresultaten är det vår förhoppning att tydliggöra betydelsen av kulturarvsturismen.Genom kvalitativa intervjuer tar vi upp begreppet kulturarv och förklarar dess innebörd på ett konkret sett. Vi träffar äldre människor där många har minnen från förr och med egna ord kan återspegla historien. I vår uppsats har vi redogjort för Sveriges kulturarvshistoria inom hembygdsföreningar, där vi analyserar de drivkrafter som ligger bakom arbetet med att bevara Sveriges historia hos de enskilda aktörerna. Vår bakgrund inom medieteknik gör att vårt arbete präglas av en världsbild där tekniken är ett verktyg som underlättar utvecklingen av produkter inom turism. Genom insamlat resultat ser vi att aktörerna är överens om att vår historia om hembygdsföreningar och kulturarv behöver bevaras för att människan ska kunna känna en gemenskap och trygghet till sin hembygd. Kulturarvet kan också användas som ett verktyg för att framföra kunskap till olika generationer och vidare kan den digitala utvecklingen av kulturarvsattraktioner nå ut till fler människor i framtiden på ett mer interaktivt sätt. I vår uppsats har vi också kommit fram till att kulturarvsattraktioner spelar en viktig roll inom upplevelseturism på många olika plan genom att studera drivkrafter hos de eldsjälar som erbjuder omgivningen något varaktigt och minnesvärt, som räcker långt framöver.
Our essay revolves around the local history associations and the actors within it as part of the tourism sector. We have researched the driving-forces that these actors possess, their view on modernization and digitalization within the association. With this paper we also want to highlight that local history associations works as a cradle for our cultural heritage. These actors want the life of past times to go hand-in-hand with the digital lifestyle of modern times, which will contribute with historical knowledge for future generations.Furthermore,we discuss how these driving-forces are an important part of the balance between the conventional view on tourism from a management perspective, and the non-profit association’s psycho-social view. Our purpose is to define how local history works within tourism and how big of a role it has within the associations. We discuss different tools at hand and explore what driving-forces that get the actors to use digitalization in certain projects. The method of our essay is to use a theory as a framework for thestatements and arguments that are introduced in our empirical data. With the support of our theory and the results of the interviews, it is our hope to clarify the meaning of cultural heritage site tourism and how the actors work within it.We have used qualitative interviews to discuss the concept of heritage sites and to explain its meaning in a concrete way. We have met with elderly people and made it possible for them to share their memories from past times while also exploring their role within heritage site tourism. In this essay we described the heritage site through local history associations, where we analyze the underlying driving-forces behind the work of individual actors as they attempt to preserve the history of Sweden. This essay also presents the concept of interactive digital storytelling where technology functions as a tool that simplify development of the tourism product . As a conclusion our results show that the actors agreed upon that our history in terms of local history associations and heritage sites needs to be preserved, so that future generations do not lose the feeling of safety and a sense of belonging that comes from being part of a community in their local home environment. The cultural heritage site can be used as a tool to present knowledge to different generations through the means of digital development, the heritage sites can reach a wider audience in the future by presenting interactive modern day solutions.In our essay, we have also found that cultural heritage sites plays an important role in leisure tourism on many different levels through driving-forces of the individuals that offer their surrounding something memorable that will last for eternity.

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Uziallo, Katherine. "Death Sells: Thanatourism Theming as a Sustainability Strategy at Gotlands Museum." Thesis, Uppsala universitet, Institutionen för teknikvetenskaper, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-384490.

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Over the past century the phenomenon of thanatourism, or dark tourism, has become increasingly popular, with tourists now able to encounter death at a wide range of sites across the world. While much scholarship has focused on tourism at sites of disaster and atrocity, less research has taken place into thanatourism in a museum context. This thesis investigates how Gotlands Museum is offering its visitors a dark tourism experience by adopting thanatourism theming in its exhibitions and programmes. It explores the ways the museum presents Gotland’s dark history, asks how and why the museum has adopted thanatourism as a thematisation strategy, and considers whether this strategy is helping the institution achieve future sustainability. This study is based on in-depth interviews with current staff members at the museum, who have been involved with creating exhibitions and presenting programmes related to Gotland’s dark history. Detailed observation of the exhibitions Medieval Gotland and 1361 – The Battle for Gotland, as well as the guided city tour The Bloody Summer, also provide additional data. The study finds that Gotlands Museum has harnessed the ‘purposeful Otherness’ of death through implementing thanatourism theming in both its permanent exhibitions and public programming in order to reach new and wider audiences. It also finds that this is an example of the museum embracing new museology and adopting the customer-centric focus of the tourism industry by presenting thrilling exhibitions and programmes to attract more visitors. The study suggests that by implementing popular thanatourism-themed exhibitions and programmes, Gotlands Museum has been able to be economically, socially and culturally sustainable by attracting visitors, educating diverse groups, telling diverse stories and preserving Gotland’s history for future generations.

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Wallin, Kerstin. "Ekoturism som underhållning : en analys av ekoturismens visuella gestaltning." Thesis, Linköping University, Department for Studies of Social Change and Culture, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-9084.

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Because of the mass tourism industry that exploits sensitive locations all over our planet a new kind of tourism came into focus in the 1980’s. This new form of tourism was named ecotourism, and as the name reveals ecotourism deals with low-impact travel. Today, all sorts of places can be gazed upon in a flick of a switch; all you need is a television set. It is well known that destination marketing successfully uses visual media as a tool to sell trips to potential tourists. Therefore, this essay examines how ecotourism benefits from the great power of the television. The analyzed material contains of six different TV shows, sorted into two groups – travel shows and discussion programs. With the theory of the tourist gaze, semiotics, destination marketing and the experience economy the study resulted in the conclusion that all TV shows are built upon collective cultural representations found in the exotic and the authentic. With the help of the visual language, travel shows can give new meaning to a specific destination expressed in a system of mutual understanding and shared culture.

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Barňák, Tomáš. "Přístupy k znovuvyužití památkových objektu." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2012. http://www.nusl.cz/ntk/nusl-225623.

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The thesis briefly defines basic concepts of the basic landmarks and distribution. Options owners of historic buildings, their rights and obligations. Outlines the options are and what support may be listed structures by the State of the European Union and by various endowment funds for recovery and subsequent use for the future and future generations. Analyzes aspects of the approach to the use of selected monuments.

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Hubertová, Kateřina. "Využití kulturních památek v cestovním ruchu. Itálie ve srovnání s ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150374.

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The diploma thesis deals with the possibilities of utilization of cultural heritage in tourism of the Czech Republic and in Italy. The thesis describes heritage care system and culture funding in both countries, but it deals also with tourism management and promotion in both countries. The case of Italy is used as an example for comparison with the Czech system. The thesis is divided into four parts. First of them deals with theoretical definition and closer description of culture and tourism, as well as cultural tourism. Second part describes the situation in the Czech Republic. Third chapter is crucial because it describes Italian practice in heritage care, arts funding, tourism and its promotion and organization. This chapter includes also practical analysis of several Italian monuments and ways they are managed, ranking from the most important monuments to local ones, from technical heritage to church monuments. Fourth chapter compares the situation in both countries according to findings of previous chapters. At the end of the comparison there are several examples, positive but also negative, where Czech Republic can learn from Italian experience.

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Levin, Madia Martie. "A strategic organizational behaviour framework to sustain the effective management of world heritage sites." Thesis, 2009. http://hdl.handle.net/2263/23673.

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World Heritage sites are irreplaceable tourist destinations. These protected areas face many challenges and issues, which impact on their Organizational Behaviour (OB) and sustainability. World Heritage status holds considerable promise for economic and social growth, sustainability and development. To this effect UNESCO’S World Heritage Convention ensures that heritage sites around the world are recognized and protected and encourages participatory management. However, many organizational factors may negatively influence sustainability, for example the management or decisions-making style and fragmentation or miscommunication between stakeholders. World Heritage Sites are organizational groupings of stakeholders working together to achieve goals. OB views organizations as open systems with interrelated parts, interacting with the environment and influenced by organizational design, dynamics and stakeholder relationships. The primary objective of this study was to investigate the strategic level of OB of selected World Heritage sites in South Africa, namely the iSimangaliso Wetland Park and the Cradle of Humankind, in order to develop a Strategic Organizational Behaviour Framework to facilitate effective management and sustainability. An exploratory qualitative research approach provided rich descriptive data. The empirical phase involved non-probability sampling and data collection focusing on in-depth interviews with key stakeholders. The findings indicate that the manner in which World Heritage sites are managed influence the organizational culture, communication and the stakeholder relationships. There is a perceived discrepancy between ‘ideal’ OB and the actual experiences of the stakeholders. Issues of strategic concern were the organizational design and structure, in both cases found to exclude key stakeholders; the management style and behaviour, found to be mainly dictatorial and exclusive; and the organizational culture and communication, influenced by the particular management of the sites and experienced as closed and non-participatory. The relationships between strategic stakeholders were found to be flawed, resulting in the sustainability of these sites being questioned. The Strategic OB Framework developed here, is based on OB and Open Systems Theory principles and illustrates the interdependency and influence of the different strategic OB dimensions. Management must understand that positive organizational design, dynamics and relationships will lead to more effective management and sustainability. This Strategic OB Framework can inform management and contribute significantly to sustain the effective management and the continued success of World Heritage sites in South Africa.
Thesis (PhD)--University of Pretoria, 2009.
Human Resource Management
unrestricted

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Turcato, Aurélien Roman. "A need for foreign-language policies at tourist destinations in South Africa : Case study: 'Cradle of humankind' World Heritage Site." Thesis, 2008. http://hdl.handle.net/10539/5716.

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This study examines the availability of translated material into foreign languages, more specifically into French, at tourist destinations in South Africa. The Cradle of Humankind is chosen to carry out a case study and to show the lack of material available in languages other than English and the subsequent need for the development of a foreign-language policy. This study attempts to show the way forward by translating Maropeng’s miniguidebook into French based on a prior analysis of the original English text following Nord’s translation-relevant text analysis model. Furthermore, this study is not an end in itself but a step toward a better representation of official South African languages as an integral part of language policies throughout the country, as suggested by the Constitution.

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Kerschbaumer, Kathrin, and 柯凱琳. "Heritage destination Taiwan: Tourist motivation for visiting a heritage site." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/27503589426472534944.

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碩士
中華大學
科技管理學系碩士班
100
Cultural and heritage tourism comprise important sectors of global tourism (Richards, 2000; Silberberg, 1995). According to the World Tourism Organization (WTO), 37 percent of international tourism is culturally motivated, and the demand is estimated to be growing at 15 percent annually (Richards, 2000). In Taiwan, diversified heritage resources hold considerable appeal to the international tourism market. Little research has been completed on international heritage tourists’ motivation to Taiwan, so this research aims to clarify heritage tourism by identifying reasons for visiting heritage sites. The sample was composed of English speaking international tourists visiting the famous National Palace Museum in Taipei, who were sampled quasi-randomly. The research was implemented by the use of questionnaires using face-to-face interviews. The study also profiled heritage tourists’ satisfaction level and socio-demographic variables. The findings showed that “international heritage tourists to Taiwan” were a group of visitors with relatively younger ages and higher educational levels. When referring to why international tourists visit a heritage site it seems that the two most common reasons to visit a heritage site are gaining knowledge (i.e. “to increase knowledge about foreign destination” and “to broaden general knowledge”) and enhancing social circle (i.e. “to have a enjoyable time with my travel”). Finally, the study analyzed the satisfaction level of the tourists visiting the National Palace Museum. Importance-performance analysis was used to analyze customer satisfaction. Results of this analysis show that the overall satisfaction level is high. The findings of IPA also reveal that improvement efforts should concentrate on the access to the museum. The results lead to a better understanding of reasons for visiting heritage places, and provide further insight into heritage tourism in general.

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HUANG, SAN-YANG, and 黃三洋. "Market Segmentation of Heritage Tourism Destination: Empirical Analysis from Tourists at Lukang Heritage Recreation Area." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/nu384v.

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碩士
國立雲林科技大學
休閒運動研究所
107
Heritage tourism is one of the most popular tourism patterns. However, few studies have assessed the segmentation of tourists at heritage sites. In order to fill this gap, this study explores the market segmentation by assessing the authenticity experience of tourists at Lukang heritage recreation area. The questionnaire was conducted from September 9, 2018 to December 16, 2018. A total of 622 valid questionnaires were obtained. Exploratory factor analysis, cluster analysis and ANOVA were performed using IBM SPSS 24.0 statistical software. This study found that tourists can be divided into four clusters according to their authenticity experience, which were named as: cultural history experience tourists, hedonistic tourists, multiple experience tourists, and heritage experience tourists. The results showed that the multiple experience tourists were significantly satisfied and loyal compared to the other three clusters, meanwhile the performance of the hedonistic tourists ranked last. This study introduces the concept of market segmentation, which can effectively construct the relationship and difference between authenticity experience, satisfaction and loyalty of each cluster of tourists. The findings of this study help managers to formulate effective marketing strategies and designs to meet the needs of tourists. In order to develop cultural heritage tourism, the Lukang heritage recreation area should plan more sightseeing tours and encourage different tourist market segmentation to participate in cultural tourism. This study provides valuable management advice for the sustainable development of cultural heritage tourism.

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Wang, Jui Ching, and 王瑞璟. "Relationship among Attractions, Images and Revisiting Willingness for Heritage Destination." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/40847009201425598044.

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碩士
亞洲大學
休閒與遊憩管理學系碩士班
96
Heritage sites has been a popular tourists’ destination choice in recent years, heritage tourism are thus playing more and more important roles in the tourism markets. Due to the fast growing number of heritage sites, the heritage managers are now facing more competitive external environment. Past researches on heritage tourism focused on the discussion of tourists’ motivation, characteristics of heritage sites, and the products’ planning, relatively less attention has been devoted on the relationship among heritage destination attraction, destination image, and tourist revisit intention. This study constructed a conceptual framework consists of the above three latent variables, and three heritage sites in Chinese mainland, i.e., Wuyi Mountains, Fujian Tulou, and Gulangyu Island, were selected as research targets. The interrelationship among the three latent variables was analyzed by Linear Structural Model. The tourists ever visited the above three heritage sites were investigated by questionnaire, and finally obtained 247 valid samples. The main findings of this study are as follows: 1) the tourist perceived heritage destination attractions has positive and direct effects on the destination image with standardized path coefficient 0.76; 2) destination image has positive and direct influence on tourist revisit willingness, the standardized path coefficient is 0.55; 3) destination attraction has indirect effect on tourist revisit willingness with destination image as intervening variable, the indirect path coefficient is 0.42.

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HSIEH, YI-CHIN, and 謝以勤. "Market Segmentation of Heritage Tourism Destination: Evidence from Visitors at Shengsing." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/ag2n54.

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碩士
國立雲林科技大學
休閒運動研究所
107
Although recreational experience of Heritage Tourism has been received increasing attention, the knowledge about the market segmentation of tourists visiting Heritage Tourism is limited. To fill the research gap, this study aims to analyze the recreational experience to explore the market segmentation of the Shengsing Recreation Area. Data collection was conducted using a self-made questionnaire, from December 2018 to January 2019 by using. With systematic sampling approach (1 tourist out of every 5 was sampled). Totals of 607 usable questionnaires were obtained. IBM SPSS Statistics 24.0 for Windows was employed to conduct Cronbach’s alpha analysis for reliability, exploratory factor analysis, and one-way ANOVA. Analytical results showed that visitors could be divided into four clusters, namely aesthetic visitors, hedonic tourists, reflective tourists, and all-round tourists. These four different clusters had significant differences in tourism satisfaction and loyalty. The management implications of this study provide different and specific marketing strategies, help the sustainable development of Heritage Tourism. Finally, this study proposes specific recommendations and future research directions.

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Liu, Pei-yu, and 劉沛瑜. "Nostalgia Images of a Hakka Heritage Destination: The Case of Pei-Pu." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/18618098539464925390.

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碩士
逢甲大學
土地管理所
95
In the recent years, many Hakka heritage destinations in Taiwan attract a lot of domestic tourists to visit their heritage resources such as folkloric traditions, ethnic history, social customs, and cultural celebrations. Meanwhile, the promotional image of Hakka heritage destinations induces tourists to shape a romantic dream about the historical past of a destination and evokes tourists’ desires of nostalgia about that destination. The phenomenon aforementioned implies that heritage destinations own some unique cultural characteristics to form their attractions of inducing tourists to recall the romantic landscape in the past time. In addition, the more nostalgia objects what tourists care about to explore, the more tourists can be attracted. Unfortunately, few studies focus tourists’ nostalgia images of a heritage destination. The purpose of this study is to explore whether or not the distinct dimensions of tourists’ nostalgia images exist. In this study the in-dept interview and on-site questionnaire are administered at Pei-Pu Hakka heritage destination to collect data. The results of exploratory factor analysis show that cognitive nostalgia images consist of four dimensions including ‘culture and authenticity,’ ‘romantic imagination,’ ‘against the modernization,’ and ‘represented the past.’ Conversely, affective nostalgia images comprise four dimensions which are ‘gleeful,’ ‘joyous,’ ‘agitated,’ and ‘peaceful.’ Additionally, the results of structural equation modeling confirm that overall nostalgia image is influenced by its cognitive and affective components. And, cognitive nostalgia image is related to affective nostalgia image. Furthermore, the cross-validation test shows that the proposed model of nostalgia images equally fits for Hakka and non-Hakka tourists. In conclusion, tourists’ nostalgia images of a heritage destination indeed exist. Besides, cognitive image is a stronger predictor of overall nostalgia image than is affective image due to the fact that the formation of nostalgia images is mainly influenced by the objects of past. Finally, some practical suggestions and marketing strategies implied from this study are provided. Heritage managers should: (1) preserve the authenticity of Pei-Pu local culture; (2) create romantic atmosphere from Pei-Pu historical stories; (3) preserve the traditions of Pei-Pu and keep the daily life running; and (4) provide “exhibitions of the past time” to attract tourists to visit.

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黃詠紜. "Heritage Tourists Perception of Destination Semiotics, Nostalgic Emotion, Perceived Valve, and Revisit Intention: The Case of Jifun and Jinguashin Destination." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/c8et56.

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碩士
逢甲大學
景觀與遊憩碩士學位學程
104
As the progress of technology and popular of public media has made information collecting more convenient for tourists, the promotion of media has formed travel destinations tourists their minded semiotics of tourism also the expectation and imagination for travel destination. This research conducts that tourists in JiuFen might not be aware of their minded semiotics of JiuFen is not symbolic for JiuFen. Therefore, this research objective focuses on the relationship between tourist revisit intention and semiotics of JiuFen, nostalgic emotion, perceived value of tourists. This research method is conduct by giving questionnaire to tourists of JiuFen and analyze the collected data with hypothesis tests by SPSS 18th version. The result reveals a significant difference of tourist semiotics of JiuFen through the demographical difference. Typical aspects of analysis include “semiotics of natural beauty”, “semiotics of style from Japanese governed period” and “semiotics of old-street and food”. Through Cluster analysis, it have divided tourists of JiuFen into two groups of semiotic tourist, “spiritual increasing” and “on-site experienced”. Through ANOVA analysis and cross analysis to find the tourist semiotic attraction on tourists and factors that attract tourist to JiuFen. This research is provided to media and public related to travel and sightseeing marketing promotion as a reference for semiotic of environmental design. The atmosphere design and the perceived value of tourists found in this research are recommended to related industry as a reference to increase the revisit intention of tourists.

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Wang, Wei-Ching, and 王維靖. "Reexamining on A General Model of Tourists’ Destination Choices:The Case of Heritage Tourists." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/56022480048915521457.

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碩士
逢甲大學
土地管理所
96
A general model of tourists’ destination choices adopted by most tourism empirical studies focuses on tourist’s cognition and information processing. The central idea of this general model is to identify important socio-psychological variables influencing tourist’s choice and behavior and their final selection. However, there are still two research gaps needed to fill. First, a general model of tourists’ destination choices doesn’t consider that the process of decision-making might vary significantly different among groups of tourists. As a result, the study makes an attempt to understand the differences in revisiting behavioral intentions between first-time tourists and repeat tourists. Second, this general model doesn’t understand the importance of socio-psychological variables might be different between groups of tourists. In this study a model integrating the antecedents of nostalgia image and place attachment to revisiting behavioral intention is equally tested for first-timers and repeaters. The results indicated that first-time tourists’ revisiting behavioral intentions to destination were mainly affected by nostalgia image; however, repeat tourists’ revisiting behavioral intentions to heritage destination were primarily affected by place attachment. These findings highlight first-time tourist’s information search influences image formation and repeat tourists’ were emotionally attached to a particular destination. Therefore, the study suggests that transactional intentions may be used to explain first-time tourists’ destination choices and relational intentions may be fitted to understand repeat tourists’ destination choice processes.

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"Co-Created Destination Branding for Creative MICE Tourism: Building Synergies with Cultural Heritage Assets." Doctoral diss., 2019. http://hdl.handle.net/2286/R.I.53924.

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abstract: This study develops a Creative MICE (Meetings, Incentives, Conventions/conferences and Exhibitions) Tourism Destination Branding Model (CMDBM), and argues for co-creation and synergies between MICE and heritage resources in a popular business destination. MICE tourism can be enhanced through co-created offerings by adding innovative value to MICE tourism experiences. The proposed CMDBM framework aims to help determine how a destination can develop a co-created MICE brand through collaboration with key stakeholders to better meet potential MICE travelers’ other touristic interests and cultural values. The research project was undertaken in collaboration with the National Recreation and Park Association (NRPA), New Orleans Ernest N. Morial Convention Center, and several heritage institutions in New Orleans. The study adopts both qualitative and quantitative research designs to explore the destination brand strategy. The qualitative data were acquired through interviews with relevant stakeholders to analyze the use of destination branding strategies and understand existing and potential synergies with heritage institutions. The quantitative portion measures MICE attendees’ perceptions of the co-created value of enhancing MICE destinations with cultural heritage appeal. NRPA Conference attendees’ responses provide a practical understanding for stakeholders. This research provides both practical and theoretical insights for the tourism industry for destination communities, and has salient conceptual and theoretical implications for the academy. The study confirms that MICE tourism, collaborating with cultural heritage assets, can enrich MICE travelers’ travel experiences. The destination brand strategy was identified with supportive cultural heritage resources and an appropriate destination brand framework of MICE tourism was proposed. As confirmed by MICE attendees’ evaluations from the case study, it extends the literature on destination brand, destination brand awareness, destination brand experience, destination brand personality, and destination brand equity. The empirical exploration of MICE destination branding has been handicapped in existing literature by a lack of conceptual marketing perspectives. This work will lend credence to the important aspect of business destination marketing and stresses building synergy and adding value to MICE tourism experiences. As destination marketing programs become competitive, especially in the context of equitable distribution of monetary benefits across different stakeholders, creating synergies become crucial in the destination. A co-created brand strategy can help make destinations more competitive.
Dissertation/Thesis
Doctoral Dissertation Community Resources and Development 2019

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Dewah, Jane Thato. "Making Gaborone a stop and not a stop-over : a heritage and cultural tourism destination." Diss., 2015. http://hdl.handle.net/2263/50877.

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The main objective of the study was to identify cultural heritage sites in and around Gaborone which could serve as tourist attractions. Gaborone, the capital city of Botswana, has been neglected in terms of tourism, although it has all the facilities needed to cater for this market. Very little information with regards to tourist attractions around Gaborone is available and therefore this study set out to identify relevant sites and discussed their history, relevance and potential for tourism. It also considers ways in which these sites can be developed in order to attract tourists. Due to its exclusive concentration on wildlife and the wilderness, tourism in Botswana tends to benefit only a few. Moreover, it is mainly concentrated in the north western region of the country, leaving out other parts of the country in terms of the tourism industry. To achieve the main objective of the study, which is to identify sites around the capital city Gaborone and to evaluate if indeed the sites have got the potential to become tourist attractions, three models have been used. They have been integrated to form a new composite model to apply to this study, namely: Du Cros’s “Market Appeal/Robusticity model”; Jamieson’s “challenges of heritage and cultural tourism”; and lastly Butler’s “Tourism area life cycle”.
Dissertation (MHCS)--University of Pretoria, 2015.
tm2015
Historical and Heritage Studies
MHCS
Unrestricted

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Chen, Miao, and 陳淼. "THE STUDY OF THE DESTINATION IMAGE AND HERITAGE TOURISM MOTIVATION ON WILLINGNESS OF TOURSIT VISITING: TAKING TAINAN AS EXAMPLE." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/44268368967645788952.

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碩士
國立高雄餐旅學院
旅遊管理研究所
94
The tourism destination image plays a significant role on the determinant process of willingness of tourist visiting, also the positive tourism destination image attracts tourist to pay a visit to a city, and to help forward the economic evolvement jointly; A heritage tourism destination could know tourists better through understanding their motivation of heritage tourism. Tainan is the first developed city of Taiwan, possessing a large amount of heritages. As a cultural city and a heritage tourism destination at the same time, Tainan holds an advantageous position in the Taiwan domestic tourism market. With above-mentioned two characteristics, it would be helpful for researchers to learn about the competitive ability in marketing and direction of further development. The main purpose of this research is to study how tourists affected respectively to make a visit through the tourism image and their own motivations of heritage tourism, then to study what the relation between these two aspects of research and demographic characteristics of tourists. The objects of this research are non-local residents, using systematic sampling and questionnaire investigation, gathered altogether 797 effective samples. It is found that the tourism image and motivation of heritage tourism of Tainan are both influence the willingness of tourist visiting notably. The resolution of this research, via understanding minds of tourists, offers the references on strategy of destination management and tourism marketing development for Tainan City and other cities which possess the historic sites.

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Luo, Ya-Wun, and 羅雅文. "Examining the relationships among Heritage destination image, recreation experience and perceived authenticity: The case study of Shenghsing recreation area." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/53845303040229279509.

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碩士
國立雲林科技大學
休閒運動研究所碩士班
99
The tourist heritage tourism of destination image, recreation experience, and perceived authenticity of tourists were examined in this study at the Shenghsing recreation area. The questionnaires survey was conducted from November 27, 2010 to January 24, 2011. With systematic sampling method (1 tourist out of every 10 was sampled) a total of 558 valid questionnaires were collected. All the descriptive statistics were analyzed with SPSS 12.0. Structural equation modeling was employed to examine the causal relationships between destination image, recreation experience and perceived authenticity to LISREL 8.70. The results showed the sampling data of study and an acceptable model to the goodness of fit statistics. Finally, managerial implications and future research directions are suggested for heritage tourism.

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Tseng, Yu-Hsien, and 曾俞憲. "The Study on the Relationship Amoung Heritage Tourism Destination Image, Tourist Experience and Behavioral Intention:A Case of Tainan Anping." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/15756580497851546557.

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碩士
國立高雄餐旅大學
觀光研究所
105
Tourism industry grows very fast in recently years .Consistent with more general global trends in cultural tourism, heritage tourism has emerged as one popular form of tourism. Known as historical tourist town, Tainan Anping has been chosen the one of Taiwan' top ten tourist towns from the Taiwan Tourism Bureau in 2012, has a rich cultural and historical heritage town. Anping was the first area developed in Tainan, with the first commercial street named Yanping St. It used to be a busy port city teeming with large foreign trading companies and local businesses. Tourist experience has become a key concept in cultural heritage marketing, because tourist satisfaction is often determined by the global experience obtained. A total experience that visitors seek in the heritage context could be made of Tourism, culture, education, and social interaction. This study focuses on the behavioral intentions of heritage tourism perceived by heritage tourists and furthermore explores the relationships between destination image, tourist experience and post-visitation behavioral intentions. This case study using questionnaires convenience sampling method. A total of 650 questionnaires were delivered and 560 effective samples were obtained. For a response rate of 86%. A five-point Likert scale was used for the questionnaire, and statistical methods including descriptive statistics, reliability analysis, validity analysis, ANOVA, t-test were used for data analysis and used the SPSS and Lisrel statistic software for structural equation modeling to examine causality. The findings of the research: (1) Destination image has a significant effect on tourist experience; (2) Tourist experience has a positive effect on behavioral intention; (3) The destination image was not significantly effect on behavioral intention. Therefore,the result of this study could serve as a useful guideline for the relevant authorities conclusion provides a better understanding of these relationships can provide heritage managers insights into knowing heritage tourists' experiences and behavioral intentions.

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Gospodinova, Teodora Hristova. "The impact of the communist heritage on the destination image perceived by western tourists. The case study of Poland and Bulgaria." Master's thesis, 2019. http://hdl.handle.net/10400.1/14886.

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Over recent years the importance of destination image on tourists’ decision-making process has been increasingly analysed as an important factor. However, the researches into this topic are still maturing. As noted previously, the tourism industry in the Post-Soviet countries has not been a subject of great interest from scholars. However, the uniqueness of the cultural and historical background of these countries contributes to tourism flows which are important to explore. Therefore, this dissertation examines the impact of the communist heritage on the destination image perceived by foreign consumers, focusing on two the post-communist countries – Bulgaria and Poland, which have a long history connected to communism due to Soviet occupation in the years between 1945 and 1991. Drawing on theories of tourists’ perceptions, heritage tourism, and destination image conceptualization, an empirical study was conducted using mixed methods. The semi-structured questionnaires with mixed questions (open-ended questions, semantic, Likert scale) were distributed online (via Facebook, Viber, and e-mail) to Western tourists. The findings of this research showed that the respondents in both sampling groups had positive perceptions about the overall destination image of each post-Soviet country. However, regarding the communist heritage aspect, while Poland is significantly recognized as a cultural and heritage destination, Bulgaria's best-perceived elements as a destination, are its attractive scenery/natural landscape and good weather. The findings in the study contribute to a clearer understanding of the communist heritage of the post-Soviet states by empirically evaluating the main characteristics of Poland's and Bulgaria's destination image. Furthermore, significant implications for tourism managers and researchers are highlighted, including defining greater promotional endeavours that would increase Poland's and Bulgaria's brand recognition and value, and the development of new, more satisfactory tourist products.
Nos últimos anos, a importância da imagem de destino no processo de tomada de decisões dos turistas tem sido cada vez mais analisada como um fator importante. No entanto, as pesquisas sobre este assunto ainda estão em desenvolvimento. Como observado anteriormente, a indústria do turismo nos países pós-soviéticos não tem sido objeto de grande interesse por parte dos académicos. No entanto, a singularidade do contexto cultural e histórico desses países contribui para os fluxos de turismo que são importantes para explorar. Portanto, esta dissertação examina o impacto da herança comunista na imagem de destino percebida pelos consumidores estrangeiros, concentrando-se em dois países pós-comunistas - Bulgária e Polônia, que têm uma longa história ligada ao comunismo devido à ocupação soviética nos anos entre 1945 e 1945. e 1991. Com base nas teorias de identidade de destino e percepção de imagem de destino, foi conduzido um estudo empírico usando métodos mistos. Os questionários semi-estruturados com questões mistas (questões abertas, semânticas, escala Likert) foram distribuídos on-line (via Facebook, Viber e e-mail) para visitantes ocidentais. Os resultados desta pesquisa mostraram que os turistas estrangeiros em ambos os grupos de amostragem tiveram percepções positivas sobre a imagem geral de destino de cada uma dessas repúblicas pós-soviéticas. No entanto, em relação ao aspecto do património comunista, embora a Polónia seja significativamente reconhecida como um destino cultural e patrimonial, os elementos mais bem vistos pela Bulgária como destino são os seus cenários atrativos / paisagem natural e o clima. Destacam-se implicações significativas para os gestores e investigadores do turismo, incluindo a definição de maiores esforços promocionais que aumentem o reconhecimento e o valor da marca da Polónia e da Bulgária, juntamente com o desenvolvimento de novos productos e serviços de turismo que sejam satisfatórios. As descobertas do estudo contribuem para uma compreensão mais clara da herança comunista dos estados pós-soviéticos, avaliando empiricamente as principais características da imagem de destino da Polônia e da Bulgária.

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WANG, YI-CHUN, and 王怡鈞. "A study between visitors’ destination image and travel experience in Taiwan’s potential heritage sites-Fort San Domingo in Tamsui as an example." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/a42x2g.

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碩士
真理大學
觀光事業學系碩士班
105
Abstract The purpose of this study aims to analyze tourist on destination image, and travel experiences in Fort San Domingo. The questionnaires were given by visitors who had been to Fort San Domingo, and random sampling method was used. The findings show that the majority of tourists were from 21 to 30 years old, mostly in the service industry. The most of them lived in Northern Taiwan and taking a bus as the major transportation. The image of destination was extracted by factor analysis. The results indicated that there were the most significant relationship in four factors of destination image “Environmental facilities”, “Natural culture”, “Traffic facilities”, “Casual atmosphere”, explaining 57.935% of total variance. The result showed that the factor of environmental facilities had the greatest impact. Therefore, the result showed that the factor of Environmental facilities had the greatest impact. The experiences of travel was extracted by factor analysis, The results indicated that there were the most significant relationship in two factors of travel experiences “Thinking feelings”, “Benefit stimulation”, explaining 53.987% of total variance. The result showed that the factor of “Thinking feelings” had the greatest impact. Therefore, the result showed that the factor of “Thinking perception” had the greatest impact. 【Keywords】Potential World Heritage Sites in Taiwan，Destination image，Travel Experiences，Fort San Domingo

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Figo, Virgínia Maria de Carvalho Dias Lopes. "A model on tourist behaviour: destination image, visitor satisfaction and loyalty." Master's thesis, 2019. http://hdl.handle.net/10071/19883.

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In what concerns tourism research, there is an increasing interest in areas of investigation as destination image, visitor satisfaction and loyalty, for both scholars and practitioners. The present research goal was to develop a conceptual model for destination image, visitor satisfaction and loyalty and validate its structure, as to gain insights on visitors’ perceptions of destination image, its satisfaction and loyalty, having both theoretical and managerial implications. With this aim, a web review collection approach was selected and online reviews on the University of Coimbra and some of its buildings (Joanine Library, Old Church of Coimbra, and Botanical Gardens) were manually gathered from TripAdvisor. Two hypotheses were presented and tested through qualitative and quantitative data analysis methods. The notion that destination image influences visitor satisfaction, which in turn influences loyalty, in a positive manner was statistically proven. Hence, the link between the variables is in accordance with the literature. For practitioners, one of the main objectives of understanding the links between the referred variables, is to understand how they are applicable to the destination itself. As such, knowledge on destination image, its dimensions and its relationship with satisfaction and loyalty is crucial so they can act upon that data. This research provides a practical way to identify each monument image perception, as each monument set of themes provides a general overview of the issues that matter the most to reviewers and their experiences. Moreover, managers can understand which issues are seen as negative and vice versa and act upon.
No que respeita a investigação em turismo, existe um interesse crescente em áreas de investigação como imagem de destino, satisfação e lealdade do visitante, tanto para académicos como para profissionais. O objetivo do presente estudo passou por desenvolver um modelo conceptual com bases nessas áreas em investigação e validar a sua estrutura a fim de obter uma maior clareza quanto às perceções dos visitantes e consequentes implicações teóricas e práticas. Nesse sentido, foi adotada uma abordagem de recolha manual de comentários online, recolha essa de comentários relativos à Universidade de Coimbra e alguns dos seus edifícios como a Biblioteca Joanina, a Sé Velha, e o Jardim Botânico retirados do TripAdvisor. Duas hipóteses foram apresentadas e testadas através de métodos qualitativos e quantitativos. A noção de que a imagem de destino influencia positivamente a satisfação do visitante, e que esta influencia positivamente a lealdade, foi estatisticamente comprovada. Assim, a relação entre as variáveis encontra-se de acordo com a literatura. Para os profissionais, um dos principais objetivos da compreensão destas relações é entender como aplicá-la ao destino turístico. Como tal, conhecimento sobre a imagem de destino, as suas dimensões e relação com satisfação e lealdade são cruciais para que estes possam atuar com base nesses dados. O estudo providencia uma forma prática de identificar a perceção da imagem de cada monumento, assim como a opinião geral, experiências e problemas mais identificados pelos visitantes. Os gestores podem ainda perceber quais as experiências que são vistas como negativas e vice-versa e atuar sobre elas.

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Charoensup, Kraisit, and 朱崙杉. "Study on the Influence of Tourist Motivation on Visiting Rattanakosin Island in Bangkok, Thailand and Their Expectation and Satisfaction Based on Cultural Heritage Destination Attributes." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/63517736359461090813.

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碩士
中國文化大學
全球商務碩士學位學程碩士班
103
Tourism industry is one of the most important industries in Thailand. It has been used as a tool to generate national income for the country and also create many jobs in the tourism industry and relate industry. Thailand is well known for rich cultural resources country. Cultural heritage tourism has become a new trend of tourism demand. It also can make the destination varied and unique. Cultural heritage is a potential asset to improve tourism industry. Rattanakosin Island has the main historical significance, heritage sites and major tourist attractions in Bangkok. This research investigate what motivates tourists to visit cultural heritage sites in Rattanakosin Island and what expectation and satisfaction tourists have on cultural heritage destination attributes in Rattanakosin Island, Bangkok. It’s also to investigate the relationship between tourist’s motivation, cultural heritage destination attributes and tourists’ overall satisfaction in visiting the cultural heritage destination sites. Besides that, this study also investigates the difference in overall satisfaction based on tourists’ demographics and tourists’ behaviors. In order to develop cultural heritage sites and attractive more tourists to visit, the tourist companies, government policy maker and authority in tourist destination can use the information from this study to analyses or improve and develop heritage sites, services, marketing, strategies, policy. In order to satisfy the tourists as much as possible. The data of this study were collected from the main destination area in Rattanakosin Island, Bangkok and were also distributed online to the international tourists who have been to cultural heritage sites in Rattanakosin Island, Bangkok. The result revealed that Motivation, Cultural heritage destination attributes were influence with tourists’ overall satisfaction. And the result also showed that there were significant difference in overall satisfaction based on tourists’ demographic and tourists’ behavior characteristic of respondents.

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KAO, KUO-CHUNG, and 高國鐘. "Discussion on the Relationship between Nostalgia and Destination Attractiveness of Heritage Tourism to Well-Being and Revisiting Willingness: also on the Effect of Place Attachment." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/wnfz3j.

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碩士
銘傳大學
企業管理學系
107
This study uses interpersonal attraction theory and dependency theory to explore the relationship between nostalgia, destination attractiveness, place attachment, well-beings and revisit intention, and to test the full mediation effect of local attachment in this model. This study adopted a questionnaire survey method to effectively recover 240 samples of data, and sequence basic data collation, confirmatory factor analysis, causal equation verification, and mediation effect mode detection. The main theoretical contributions are: (1) Both nostalgia and destination attractiveness have a positive and significant impact on place attachment. (2) Place attachment has a positive and significant impact on both well-being and revisit intention. (3) Place attachment has a full intermediary effect. Finally, the cluster analysis area is used to isolate different types of tourists, and accordingly, it provides differential marketing advice for heritage tourism.

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JŮDOVÁ, Lada. "Význam státního hradu Pernštejn pro cestovní ruch na mikroregionální úrovni." Master's thesis, 2008. http://www.nusl.cz/ntk/nusl-46280.

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The dissertation treats of the appreciation of the localization´s influence of the Pernštejn castle on the tourism in region Bystřicko. The dissertation was written according to defined objects. According to the first object, I investigated the position of the castle on the system of the tourism´s attractions in the region. Following investigation is {--} the behaviour of visitors, their basic places for visit and the last investigation researches which establishment cooperate with the castle and the sort of the cooperation. The investigation is the basic part of the dissertation. The results are described in the sections called ``discussion`` and {\clqq}epilogue``.

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THANH, NGUYEN THI, and 阮氏青. "The Relationship Among Tourist Destination Image, Perceived Value, Service Quality and Tourist’s Satisfaction toward World Cultural Heritage Sites in Vietnam - The Case of Phong Nha - Ke Bang." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/34052743774749184316.

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碩士
國立高雄應用科技大學
製造與管理外國學生碩士專班
102
The purpose of this study is to investigate the relationship among tourism destination image, perceived value, service quality and satisfaction of tourists to Phong Nha - Ke Bang, understanding the factors aspects of the perceived value of destination image and satisfaction, understanding these aspects of service quality for satisfaction. In the other hand, it measures the satisfaction level of tourists to the destination image. Finally it helps to find out solution to improve the quality of service and upgrade tourism development in Phong Nha - Ke Bang National Park, which was first nominated as a UNESCO world Heritage Site in 2003. National Park Phong Nha - Ke Bang is located in the center Quang Binh Province at North – Central Viet Nam. The research method of this study is questionnaire survey, focuses on the Vietnamese tourists in Phong Nha- Ke Bang, by convenient sampling from Jan 10th 2014 to Jan 20th 2014.About 250 questionnaires are used in this study. From results, the general satisfaction is almost quite good. The study provides useful information for local authorities, management, and tourism providers in National Park Phong Nha – Ke Bang. Besides, the thesis also provides useful insights to tourist opeartions and local goverment in making plan and managing tourist activities to gain both tourist satisfaction and profitability of tourist enterprises and at the same time sustain natural resources in the long term.

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Tseng, Shin-Hsin, and 曾詩馨. "A Study of the Relationship among Visitor’s Experience, Motivation, Destination image, Satisfaction and Behavioral intentions for Heritage Tourism: A case on the Chihcan Tower of Tainan City." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/68116625311469919728.

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碩士
國立高雄應用科技大學
觀光與餐旅管理系
99
Abstract The subject of this essay is to study the relationship among visitor’s experience, motivation, destination image, satisfaction and behavioral intentions for Heritage Tourism and discuss if there would be variances of first model、repeat model and total model among visitor’s experience, motivation, destination image, satisfaction and behavioral intentions. The objects of this study are mainly tourists of the Chihcan Tower of Taiwan City. 514 issued questionnaires were effective in a total of 550 issued questionnaires; the survey was conducted from August 8 to August 31, 2010. The data was run by SPSS 12.0 and LISREL 8.80 to analyse the descriptive statistic, reliability analysis, item analysis, independent-samples T-test, and structural equation modeling will be used to analyze the diversity of the data collected. The result of research are as follows: The object of this study is mainly the tourist of Chihcan Tower, we found most of samples are single female; age 16 to 24; having undergraduate educational background; traveling with their classmates; 2 or 3-person group; month salary under 10,000 NTD; living in Taipei County; using cars or motorcycles for their transportation. In total model, the knowledge of motivation affected affective image positively and the atmosphere of “cognitive” had positive correlation with affective image and satisfaction; satisfaction and behavioral intentions had positive correlation. In first model, the atmosphere of cognitive image had positive correlation with affective image and satisfaction; satisfaction and behavioral intentions had positive correlation. In repeat model, the entertainment of motivation had positive correlation with affective image, the atmosphere of cognitive image and affective image had positive correlation, and cultural resources and satisfaction had as well. After comparing with those modes, we found that no matter witch modes the atmosphere of cognitive image was the majesty of reason of attraction. The knowledge of motivation was the considerable affection in total model. In repeat model the affective image affected satisfaction and the satisfaction affected behavioral intention positively more than they did in first model. Keywords: Heritage tourism; Motivation; Destination image; Satisfaction; Behavioral intentions

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Marcelino, Cristiano Mauro Lourenço. "O impacto do turismo cultural nos destinos: a imagem de Belém como destino cultural turístico." Master's thesis, 2016. http://hdl.handle.net/10400.26/18241.

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O presente trabalho tem como meta estudar o impacto que o turismo-cultural tem sobre os destinos turísticos, nomeadamente sobre a zona cultural de Belém, pela oferta turística e cultural dos vários equipamentos patrimoniais e monumentais aí existentes, através de informações recolhidas junto dos públicos que frequentam esta histórica e belíssima zona da cidade de Lisboa. Sendo um local repleto de história e detentor de um vasto e diferenciado conjunto de equipamentos culturais - Monumentos, Museus e Jardins Históricos, a análise deste tópico turístico da área de Belém – o impacto do turismo cultural nos destinos turísticos, foi realizado através de um estudo teórico baseado em uma revisão de literatura; e um estudo empírico, informações obtidas junto de intervenientes do turismo na área – turistas (através da aplicação de um inquérito). Deste modo o estudo teórico permitiu interpretar e aprofundar os conhecimentos sobre a zona turística e histórica de Belém, bem como dos seus equipamentos e espaços culturais, já a realização e entrega de inquéritos permitiu recolher informações dos turistas e visitantes face à oferta existente (as suas opiniões/avaliações; satisfação de visita e possível recomendação deste destino).
The present work aims to study the impact that cultural-tourism has on tourist destinations, particularly on the cultural area of Belém, through the tourist and cultural offer of the various heritage and monumental equipment contained there, through information gathered from public attending this historic and beautiful area of Lisbon. Being a place full of history and holds a vast and diverse set of cultural facilities - Monuments, Museums and Historic Gardens, the analysis of this tourist topic of Belém area - the impact of cultural tourism in tourist destinations, was carried out through a theoretical study based on a literature review; and an empirical study, information obtained from tourism stakeholders in the area - tourists (by applying a survey). The theoretical study allowed to interpret and deepen the knowledge of the tourist and historic district of Belém, as well as their equipment and cultural venues, as the realization and delivery of surveys allowed to collect information for tourists and visitors due to the existing offer (their reviews / evaluations; visit satisfaction and possible recommendation of destination).

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NECKÁŘOVÁ, Alice. "Kulturní cestovní ruch ve zvolené oblasti - Jihlava." Master's thesis, 2008. http://www.nusl.cz/ntk/nusl-46177.

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The aim of this diploma project is to define cultural tourism in Czech republic and to analyse cultural tourism in Jihlava. This diploma project inludes precautions for improvement of tourism, especially cultural tourism in the city Jihlava.

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VÍTKOVÁ, Marie. "Význam hradu Roštejn pro cestovní ruch na mikroregionální úrovni." Master's thesis, 2008. http://www.nusl.cz/ntk/nusl-47323.

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The aim of this diploma project is to sum up the significance of the castle Rostejn for tourism in the micro-region Telcsko, in which the castle is situated, and point out the problems relevant to the development of this monument at the level of the micro-region.

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Paiva, Odete Maria de Matos. "Autenticidade e Centros Históricos Património Mundial: contributo para explicar a redundância - uma abordagem multigrupos." Doctoral thesis, 2017. http://hdl.handle.net/10316/32971.

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Tese de doutoramento em Turismo, Lazer e Cultura, na especialidade de Património e Cultura, apresentada ao Departamento de Geografia e Turismo da Faculdade de Letras da Universidade de Coimbra
As cidades e os seus centros históricos são lugares únicos e repletos de experiências turísticas. Os Centros Históricos Património Mundial destacam-se pela sua excecionalidade (UNESCO, 2016) e afirmam-se como destinos turísticos em forte expansão, cada vez mais procurados pelos turistas culturais que pretendem experimentar lugares autênticos (NCDOT, 2000). No contexto de procura turística, especificamente dos Centros Históricos Património Mundial, a autenticidade é um aspeto fundamental, pois atribui àqueles destinos valor universal, cultural e patrimonial, constituindo um forte atrativo turístico. Apesar da importância do conceito, a autenticidade foi ainda pouco estudada, especialmente o seu impacto no comportamento dos turistas. O presente estudo pretende colmatar a ausência de investigação empírica no contexto do turismo cultural, nomeadamente na pesquisa sobre autenticidade da experiência turística e a relação com as características dos turistas e seus comportamentos, nomeadamente: os valores culturais, a imagem turística, a ligação ao lugar e as intenções futuras de comportamento com uma abordagem quantitativa. Foram recolhidos dados através de inquérito por questionário a 1200 turistas que visitaram dois Centros Históricos Património Mundial – Guimarães em Portugal e Córdova em Espanha. Os dados foram analisados através de um modelo de equações estruturais, numa abordagem multigrupos, fazendo-se uma comparação entre turistas de três nacionalidades: portugueses, franceses e espanhóis. Os resultados obtidos permitem concluir que os valores culturais influenciam a imagem cognitiva que os turistas formam dos lugares Centros Históricos Património Mundial, concretamente no reconhecimento da existência de atrações culturais e históricas interessantes. Do mesmo modo, aqueles valores influenciam a construção da imagem afetiva. Os turistas que visitam Centros Históricos Património Mundial formam a imagem desses destinos com base na existência de atrações culturais e históricas interessantes, com valor e importância. Por outro lado, classificam aqueles centros como autênticos e consideram-nos, por isso, bons locais de visita. Estas características dos Centros Históricos Património Mundial influenciam a memória do lugar, ou seja, o interesse pela história e pelos episódios que tornaram estes locais famosos, assim como pelos edifícios que preservam a memória de tempos e civilizações passadas. A autenticidade da experiência turística é influenciada por estes aspetos, o que faz com que os turistas durante a visita se sintam em contacto com a história da humanidade e da civilização, com as lendas e as personalidades históricas e apreciem a experiência espiritual e única, que esta lhes proporciona. Por fim, esta experiência traduz-se na intenção de recomendar a visita a Centros Históricos Património Mundial e a outros sítios Património Mundial aos amigos e a intenção de eles próprios visitarem outros sítios classificados como Património Mundial. A discussão dos resultados centra-se nas implicações para a ciência e para o desenvolvimento de estratégias de gestão e marketing de destinos Centros Históricos Património Mundial, mas também aplicável a outros destinos de turismo cultural.
Cities and their historical centers are unique places full of tourism experiences. The World Heritage Historic Centers Stand out for their exceptionality (UNESCO, 2016) and are tourist destinations rapidly expanding increasingly sought by cultural tourists looking for authentic experiences in authentic places (NCDOT, 2000). In the context of tourism demand, specifically in World Heritage Historic Centers, authenticity is a fundamental aspect as it assigns to those destinations a universal, cultural and patrimonial value constituting a strong tourist attraction. Despite the importance of the concept, authenticity stills little studied, especially its impact on tourists’ behavior. The present study aims to fill the lack of empirical research in the context of cultural tourism, namely in the research of tourist experience authenticity and the relation with tourists’ characteristics and their behavior namely cultural values, tourist image, place attachment and behavioral intentions with a quantitative approach. A survey was applied to collect data from 1200 tourists visiting two World Heritage Historic Centers – Guimarães in Portugal and Cordoba in Spain. Data was analyzed in order to establish a structural equation model in a multigroups approach comparing tourists from three nationalities: Portuguese, French and Spanish. The results allow concluding that the cultural values influence the cognitive image that tourists form of World Heritage Historic Centers, specifically in the recognition of interesting cultural and historical attractions existence. Likewise, those values influence the affective image. Tourists visiting World Heritage Historic Centers form images of those destinations based on the existence of interesting cultural and historic attractions, with value and importance. On the other hand they classify those centers as authentic and so they consider them good visit places. Those characteristics of the World Heritage Historic Centers influence the place memory, meaning the interest for the history and narratives that made those sites famous, as well as by buildings that preserve the memory of past times and civilizations. Tourist experience authenticity is influenced by these aspects, which makes tourists feel in contact with the history of humanity and civilization, with legends and historical personalities during the visit, as well as they enjoy the spiritual and unique experience, provided by that destination. Finally, this experience translates into the intention of recommending the visit to World Heritage Historic Centers and other World Heritage sites to friends. Tourists also intend to visit other World Heritage sites themselves. Discussion centers on the implications of model to theory and managerial development of strategies for World Heritage Historic Centers and other cultural tourist destinations.

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Silva, Marina Maria Soares. "As diretrizes para o turismo sustentável e o marketing de destinos como salvaguarda do patrimônio cultural das regiões: estudo de caso na aldeia do Sabugueiro." Master's thesis, 2018. http://hdl.handle.net/1822/55500.

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Dissertação de mestrado em Marketing e Estratégia
O marketing de destinos e o turismo sustentável podem ser aliados para o desenvolvimento de um destino turístico mais justo, inclusivo, rentável e ambientalmente amigável. Mesmo ciente da complexidade destes dois temas, principalmente da sustentabilidade no turismo, é necessário discuti-los de forma a gerar insights para modelos de progressão mais adequados. Com isso, a presente investigação possui o objetivo de abordar a questão da sustentabilidade na atividade turística como uma forma de salvaguardar a identidade de uma sociedade e seu patrimônio cultural. Com base na revisão de literatura que aborda assuntos como a sistematização do turismo sustentável, impactos do turismo, marketing territorial, a relevância de uma marca para o destino e o marketing turístico, foi realizado o contraponto dos temas referidos com um caso principal de estudo. Sendo assim, foi utilizado como caso de estudo a aldeia do Sabugueiro, localizada na região central de Portugal e que possui um patrimônio cultural singular. Este destino também é desenvolvido turisticamente pela Associação de Desenvolvimento das Aldeias da Montanha (ADIRAM), associação esta que procura estabelecer o desenvolvimento sustentável das aldeias portuguesas, envolvidas neste projeto, e que também foi objeto de análise para este estudo. Seguiu-se a linha de um estudo exploratório, o qual os métodos utilizados variaram entre quantitativos e qualitativos, sendo os qualitativos os mais predominantes. Com isso, foram realizadas o total de treze entrevistas, sendo uma da parte da gestão da associação citada, sete moradores locais e cinco atores locais (residentes ou não) da aldeia do Sabugueiro. Para captar a percepção do turista da aldeia, sobre assuntos importantes neste contexto, foi aplicado um questionário online que resultou em quarenta e uma respostas válidas. Como uma das conclusões da investigação, foram percebidas algumas discrepâncias na parte prática do caso em estudo e a divergência de concepções dos turistas e pessoas locais da aldeia. Isto implicou em opiniões, por vezes, desconectadas com a sustentabilidade aparente de forma superficial no local. Sugestões e onze hipóteses foram criadas como conclusão deste estudo exploratório, o que culminou na potencialidade da pesquisa para ser aplicada em outros locais.
Destination marketing and sustainable tourism can be allies to develop a fair, inclusive, profitable and environmentally friendly tourism destination. Although being aware of the complexity of these two themes, especially sustainability in tourism, it is necessary to discuss them in order to generate insights for more adequate models of progression. Hence, this research aims to address the issue of sustainability in tourism as a way of safeguarding the identity of a society and its cultural heritage. Based on the literature review that presents themes as the systematization of sustainable tourism, tourism impacts, territorial marketing, the relevance of a brand to the destination and the tourist marketing, the themes mentioned were compared with a main case of study. Therefore, the Sabugueiro village, located in the central region of Portugal, which has a unique cultural heritage, was used as a case study. This destination is also developed by the Aldeias da Montanha Development Association (ADIRAM), an association that seeks to establish the sustainable development of Portuguese villages, involved in this project, which was also the object of analysis for this research. Therefore this was an exploratory investigation, in which the methods used varied between quantitative and qualitative, but qualitative is the most predominant. Thus, a total of thirteen interviews were carried out, one with the management of the association mentioned, seven local residents and five local actors (residents or not) from the Sabugueiro village. In order to capture the perception of tourists, which is an important subject in this context, an online questionnaire was applied, which resulted in forty-one valid answers. As one of the conclusions of the investigation, some discrepancies were noticed in the practical part of the case study and the divergence of conceptions of the tourists and local people of the village. This implied opinions, at times, disconnected with the apparent sustainability in a superficial way at the place. Suggestions and eleven hypotheses were created to conclude this exploratory study, which culminated in the potentiality of the research to be applied in other places.

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Carrelhas, Paulo Alexandre Alcobia Rolão. "Marketing online da Universidade de Coimbra : património mundial da UNESCO." Master's thesis, 2014. http://hdl.handle.net/10400.14/18098.

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A recente atribuição à Universidade de Coimbra do estatuto de Património Mundial pela UNESCO, a possibilidade de promover mais eficazmente este destino turístico em mercados externos através das T.I.C.T e com custos diminutos, motivou a elaboração da presente Dissertação de Mestrado. A especificidade de um Marketing Territorial que contrariamente ao dos produtos, não parte de uma “base zero”, ou dito de outro modo, o território não se escolhe, já lá está com as suas caraterísticas próprias (com o seu património natural e construído; material e imaterial; a simpatia da população; etc.), exige uma abordagem interdisciplinar ao tema que proponha soluções inovadoras e não estandardizadas. Assim, uma comercialização de Marketing Online de um determinado destino, terá de ter necessariamente, uma visão holística e considerar o possível contributo de cada Stakeholder. Constitui objetivo Principal desta Dissertação: 1) Promover: Uma estratégia de Marketing Digital para a Universidade de Coimbra enquanto Património Mundial, junto de três novos mercados externos e reforço dos existentes, considerando a sua proximidade geográfica enquanto mercados emissores. 2) Testar: A atual estratégia de Marketing Online desenvolvidas pelo Turismo do Centro (T.C) e Universidade de Coimbra. 3) Desenvolver: Uma estratégia de Marketing Online através da abordagem de um novo conceito de construção e implementação de aplicações tecnológicas,como sejam um Site e um vídeo original (apontando para um conteúdo que promova a interatividade com o consumidor, o Crowdsourcing). Iremos igualmente apostar nas redes sociais (enquanto componente eminentemente social). Pretende-se, portanto que estes novos mercados sejam alcançados prioritariamente pela via do Marketing Online, enquanto ferramenta estruturada que atinge nichos de mercado onde para o Marketing Tradicional não existe uma relação custo-benefício favorável. O grande desafio será transformar as condições de partida para a elaboração do Site e do vídeo promocional, em acréscimos de produtividade, dito de outro modo, em acrescentar um valor final à informação a disponibilizar. Deverão seguir critérios inovadores para construção de novas plataformas: Os 8Ps do Marketing Digital. (em contraposição, ou se quisermos em complemento, dos 4Ps do Marketing tradicional). As T.I.C.T deverão ser percecionadas como um importante processo complementar de desenvolvimento, cujo horizonte se pode conceber a longo prazo e um instrumento estratégico de desenvolvimento territorial. Analisar as áreas de responsabilidade das Entidades Regionais de Turismo, as atuais aplicações Online desenvolvidas para promoção turística da Universidade de Coimbra e a sua interligação com os diversos Stakeholders, constituem objetivos específicos de estudo desta Dissertação.
The recent award to the University of Coimbra's World Heritage status by UNESCO, the ability to better promote this tourist destination in overseas markets through the T.I.C.T. and Miniature costs, prompted the preparation of this Master Thesis. The specificity of a Territorial Marketing that contrary to the products, not part of a "zero-based", or in other words, the territory does not choose, is already there with their own characteristics (with its natural and built heritage; material and immaterial, the sympathy of the population,. etc.) requires an interdisciplinary approach to the subject to propose innovative and non-standard solutions. Thus, a Marketing Online for a particular destination must necessarily have a holistic view and consider the possible contribution of each Stakeholder. Main objective of this dissertation is: 1) Promote: A Strategy Digital Marketing for the University of Coimbra as a World Heritage Site, along with three new foreign markets and strengthening existing, given its geographical proximity as source markets. 2) Test: The Current Online Marketing Strategy developed by the Tourism Center (TC) and the University of Coimbra. 3) Developing: An Online Marketing Strategy through a new concept of construction and implementation of technological applications approach, such as a Website and an original video (pointing to content that promotes interactivity with the consumer, Crowdsourcing). We will also invest in (as eminently social component) social networks. It is intended, therefore, that these new markets are achieved primarily via Online Marketing, as a structured tool that reaches niche markets where to Traditional Marketing there is not a favorable cost-benefit. The big challenge will be to transform the starting conditions for the preparation of the Site and the promotional video in productivity growth in other words, to add a final value to information made available. We should follow innovative criteria for building new platforms: 8PS Digital Marketing. As opposed or if we are in addition, to the traditional 4Ps of Marketing. The T.I.C.T should be understand as an important complementary process of development, whose horizon is possible that the long-term and strategic instrument of territorial development. Analyze the areas of responsibility of the Regional Entities Tourism, current Online applications developed for Tourism promotion of the University of Coimbra and its interconnection with the various stakeholders, are specific learning objectives of this Dissertition interconnection with the various stakeholders, are specific learning objectives of this Dissertation.

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Dissertations / Theses on the topic 'Heritage destinations'

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