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Dissertations / Theses on the topic 'High and low involvement purchase'

Author: Grafiati

Published: 10 September 2021

Last updated: 17 July 2025

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1

Lee, Donghun. "Factors influencing the purchase of team licensed merchandise comparison of high- and low-involvement groups /." [Gainesville, Fla.] : University of Florida, 2008. http://purl.fcla.edu/fcla/etd/UFE0022590.

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2

Jernberg, Alice, Sandra Eklund, and Andreea-Jessica Roman. "The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48793.

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Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. In order to reach this purpose, qualitative research was conducted using an abductive approach through 23 semi-structured individual interviews with consumers between t

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3

DRAGON, ERICA, and JOHANNA TAFLIN. "Factors Influencing the E-commerce Purchase Process of Big High Involvement Products." Thesis, KTH, Industriell Management, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-239923.

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E-commerce is growing and has grown considerably during the last two decades. It is also growing within product segments previously believed to be hard to sell over the internet, such as big high involvement products and this is calling for an exploration of the e-commerce purchase process for this product segment. The e-commerce channel is associated with various benefits and barriers and with sufficient trust these barriers can be overcome. This study therefore explores the e-commerce purchase process of big high involvement products from a customer perspective identifying key benefits and b

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Foti, Lianne K. "High and Low Involvement: An Exploration of Ethical Product Decisions." Thesis, University of Bradford, 2017. http://hdl.handle.net/10454/17405.

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Purpose Ethical elaboration is an aspect of product involvement and this research examines the relationship between involvement and ethical consumption providing a more holistic understanding of ethical decision-making. This paper identifies antecedents of both low and high involvement ethical product decision-making at farmers’ markets, and with sustainable and energy efficient features in the housing market, respectively. Design/methodology/approach These aims are achieved through semi-structured and in-depth interviews with consumers and sellers of ethical products across low a

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Pakdeejirakul, Warangkhana, and Micheal Agosi. "A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24113.

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Title A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products. Research questions How does product involvement influence consumer decision-making styles in Generation Y of Swedish nationals for the two selected products? To what level does the model proposed by Sproles and Kendall in 1986 now apply to the modern-day Generation Y in Sweden as they decide on both of the selected products? Purpose The purpose of this research undertaking was to discover and investigate the Swedish generation Y decision-making style and examine if t

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Abdelnour, Wissam, and Imran Khan. "Informational sources affecting purchase intent in online shopping:A qualitative approach to determine external informational sources affecting the online purchase intention of high involvement products." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48202.

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Informational sources affecting purchase intent in online shopping: A qualitative approach to determine external informational sources affecting the online purchase intention of high involvement products.

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Ruetsch, Brigitte. "Zur Marktsegmentdynamik in unterschiedlich innovativen Märkten : vier Längsschnittstudien in High- und Low-Involvement-Märkten /." Tönning [u.a.] : Der-Andere-Verl, 2006. http://www.gbv.de/dms/zbw/518636488.pdf.

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8

Hansson, Oskar, and Elin Åkesson. "What does money smell like? : A mixed method study regarding scents affect on consumer purchase of high-involvement products." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36026.

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Title: What does money smell like? – A mixed method study ofscents affect on consumer purchase of high-involvementproducts Keywords: Scent, congruency, consumer purchase behavior, consumerbehavior, high-involvement products, sensory marketing,marketing, causality, focus group, observation, mixedmethod, experiment, embedded design Background: To offer an experience means to activate the consumers’senses, and sensory cues in store atmospherics tend to catchcostumers’ interest and affect their retail experience(Sprangenberg 2006). These cues can be affected and calledsensory marketing, which by i

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Chowdhury, Mahzabin, and Khan Salam. "Green Race! A Conjoint Analysis in High Involvement Purchase Decision Process - In Context of Green Cars in Sweden." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-46620.

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Environment and its conservation is one of the key issues across the globe these days. It is even more important in the Scandinavian region.Swedenis one of the leading pro-environment nations in the world when it comes to environment-friendly or green automobiles. Introducing emissions tax, green car rebate, and congestion tax exemption for green cars on large cities have resulted in a surge of green car sales inSwedenover the past few years. The preferences of the Swedish green car consumers are examined in this study. Consumer decision process and preferences related theories have been use

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10

Callister, Mark Alden 1961. "Relevancy and expectancy: Incongruency's effect on high- and low-involvement consumers' processing of ad information." Diss., The University of Arizona, 1997. http://hdl.handle.net/10150/282535.

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Drawing from research in involvement, message incongruency, schema theory and associative memory models, hypotheses were developed predicting that message incongruency will have differential effects on information processing within levels of high (HI) and low (LI) involvement subjects. It is argued that various characteristics of an executional cue may not affect HI and LI consumers in traditional ways prescribed by peripheral- versus central-route processes. Rather, the presence of incongruencies between the visual and verbal elements within a print ad may have a greater attractive force and

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Grdic, Tommy, Denis Celhasic, and Lukas Özer. "The traditional vs. the online market : A study of consumer behaviour and consumer preferences in the purchase of high-involvement products." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1156.

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<p>Problem: The complexity of high-involvement products, especially when bought online needs further studying so that a merchant-consumer dialogue and information exchange is initiated. The opportunity for both merchants and consumers lies in the profits from these dia-logues and exchanges.</p><p>Purpose: The purpose of this thesis is to investigate what specific features buy-ers in the traditional market believe are unsatisfactory or missing in the online market. Our findings will help us give suggestions on what actions online merchants might take in order to redistribute high-involvement pu

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Rahman, Mahabubur, and Mohammed Anisur Rahaman. "To what extent the brand equity of high-involvement products influence the consumers’ purchase decision: An empirical study in Umeå, Sweden." Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1745.

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<p>In today’s world, consumerism is dominating all the aspects of our life. In society, life follows the pattern of the capitalist culture where the human values have a different measure. We do live in a branded world. There is no doubt about it. We all make product decisions every day. We probably all have certain types of products of which we like only one or two brands, while we buy other things based on what is on sale on a given day. This inclination to buy branded products is rooted in two basic things: recollection and satisfaction. We remember which one we like by brand name.</p><p>A s

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Wagner, Jana Louise. "Promoting one low-fat, high-fiber choice in a fast-food restaurant: use of point-of-purchase prompts." Thesis, Virginia Polytechnic Institute and State University, 1987. http://hdl.handle.net/10919/80169.

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This research project investigated a method to promote one low-fat, high-fiber choice in a national chain fast-food restaurant. It is an extension of efforts toward large-scale dietary change. A procedural extension of a prompting strategy was used in an attempt to influence customers to choose a salad. A simple visual and print message based on themes derived from formative and pilot research at the restaurant was presented during two intervention phases of a reversal design. The message, "Be Fit and Healthy; Eat a Low-fat SALAD as Your Meal or Add a Side Salad," was displayed in colorful pos

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Ramdharie, Priscilla, and Derk Brinxma. "A family business brand image: Associations affecting consumers’ buying behavior : A study on family business Dafgård, frozen foods." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18130.

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Family business research is a rapidly growing topic of interest. Nevertheless there has been little research explicitly dedicated to the connection between consumers’ and family businesses. This paper gives insight about the influence of the family business brand image and consumers’ purchase intentions. Hereby it was taken into consideration that low-involvement and product knowledge can influence this path. This was done by a combination of qualitative and quantitative approaches. The findings showed that consumers associate family business with high quality, passion, heritage, traditions,

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Logardt, Ulrika. "What factors are influencing domestic purchasers in their purchase of imported low-involvement products due to the products' country-of-origin? : - A case study of a natural stones importer." Thesis, Umeå universitet, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-97832.

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The author has applied an abductive research design and performed a case study which includes a survey and e-mail interviews of workers within the construction industry. The purpose of the survey and the interviews is to investigate what factors may be the most influential for individuals in establishing their apprehension of natural stones. The research has been made on commission of the case firm which is a natural stones importer located in Sweden and the survey is based on the 17-point CETSCALE originally created by Shimp and Sharma in 1987. The survey was sent to workers with different oc

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Manoil, Kim M. "Teachers' implementation of early literacy parent involvement strategies school predictor variables and differences across high- and low-poverty schools /." [Bloomington, Ind.] : Indiana University, 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3319887.

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Thesis (Ph.D.)--Indiana University, School of Education, 2008.<br>Title from PDF t.p. (viewed on May 11, 2009). Source: Dissertation Abstracts International, Volume: 69-08, Section: A, page: 3025. Advisers: Edward P. St. John; Thomas J. Huberty.

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Egger, Melissa, and Natalie Walter. "Comfort me : A qualitative study on the behaviour of Generation Y when purchasing the high-involvement product everyday bra." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43915.

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Background: It is an essential clothing piece for women, which is proven to enhance the consumers’ perception of themselves, namely a woman everyday bra. There seems to be a lack in recent research on women lingerie especially within the Generation Y. The complex purchase decision for the high-involvement product everyday bra in combination with the characteristics of this generation have a vital impact on their considerations. Purpose: The purpose of this thesis was to describe how Generation Y is considering the perceived influential factors in their purchase decision of the high-involvement

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18

Mowzer, Zeenat. "The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress." Master's thesis, University of Cape Town, 2016. http://hdl.handle.net/11427/20534.

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South Africa is home to a bourgeoning wedding industry valued at $3.25 billion. Much of the profit generated in this industry is from the sales of wedding dresses, with 57.1% of South African brides having purchased a new wedding dress from a bridal boutique in 2013. Previous research has looked at the effect of social media, in the form of electronic word-of-mouth (eWOM), on purchase intention. However, few studies have analysed this effect for high-risk, "once-in-a-lifetime" products such as wedding dresses. In South Africa alone, social media users increased by 20% in 2014, with 29% of the

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Scott, Judith. "Perceptions of low SES, high academic achievement Vietnamese middle grades students of factors that have contributed to their school achievement." ScholarWorks@UNO, 2005. http://louisdl.louislibraries.org/u?/NOD,248.

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Thesis (Ph. D.)--University of New Orleans, 2005.<br>Title from electronic submission form. "A dissertation ... in partial fulfillment of the requirements for the degree of in the Department of Special Education and Habilitative Services"--Dissertation t.p. Vita. Includes bibliographical references.

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Hubbard, Kemba N. "Barriers to Family Involvement in Schools: Exploring the Voice of the Urban, High Poverty Family." University of Dayton / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1469453003.

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21

Halin, Julia. "The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79941.

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Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. In order to fulfill the purpose, the social media influencer value (SMIV) model was adopted in this study. Method – A quantitative experiment was conducted through the use of experimental vignette methodology (EVM) together with a qualitative validity check-in form of an interview with a key

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Farney, Ryan M. "The Influence Exposure Has on Consumer Behavior." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1251.

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Advertising has been around for thousands of years and has proven to be a valuable asset to company revenue. The methods used in advertising have been examined closely more recently, specifically from a psychological standpoint. The human brain reacts to advertisements in different ways. Low and high involvement advertisements stimulate the brain in the subconscious and conscious state effectively. While each of these advertising methods are useful, complex messaging techniques seem to stimulate recall more effectively than simple messaging. In the age of digital advertising, sponsors look to

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Wortman, Roger W. "Impact of Product Label Communication Congruency on Attitude Certainty and Purchase Intention for Food Allergy Stakeholders Under High and Low Levels of Elaboration." NSUWorks, 2016. http://nsuworks.nova.edu/hsbe_etd/125.

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Food allergies within the United States and Europe have become exceedingly prevalent in children, adolescents, and adults. In the United States alone, over 12 million people have been diagnosed with at least one food allergy. If the allergen is accidentally consumed, the food allergy sufferer may suffer a life-threatening condition known as anaphylaxis. More than 200 U.S. food allergic consumers die annually as a result of anaphylaxis due to ingestion of food allergens. To safely manage food allergies, food allergy sufferers and stakeholders (such as caregivers) require clear and complete ingr

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Xu, Pingwen. "Involvement of AMP-activated protein kinase in differential regulation of appetite between lines of chickens selected for low or high juvenile body weight." Diss., Virginia Tech, 2011. http://hdl.handle.net/10919/37680.

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This study was to determine (1) if genetic selection for high (HWS) or low (LWS) body weight in chickens has altered the hypothalamic AMP-activated protein kinase (AMPK) system and (2) if this alteration contributes to the dissimilar feeding response to various appetite modulators between HWS and LWS lines. Compared to HWS, LWS chickens had higher levels of AMPK Î± and acetyl-CoA carboxylase (ACC) phosphorylation, which was caused by upregulation of the upstream factor calcium/calmodulin-dependent protein kinase kinase 2 (CAMKK Î²). There was greater mRNA expression of carnitine palmitoyltrans

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Holmberg, Jacob, and Carl Eilert. "Att kommunicera på rätt nivå – 1024Mb vadå? : En studie om upplevda risker och informationssökning vid ett högengagemangsköp." Thesis, Jönköping University, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-792.

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<p>Internet har gett konsumenten en ökad marknadsöverblick, detta har gjort det möjligt för konsumenten att tidseffektivt jämföra varor och priser. Detta innebär att dagens konsument är betydligt mer välinformerad. Medvetenheten om en stor och komplex marknad innebär ett högt engagemang och upplevda risker med köpet som följd. Det höga engagemanget innebär att man som konsument bland annat söker information för att reducera sina upplevda risker.</p><p>Syftet med denna uppsats är att minska luckan i teorin om konsumenters riskreducerande informationsbeteende då de genomgår köpprocessen i ett hö

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Mena, Dolores DeHaro. "Beyond deficit views of low-income Mexican-descent families : exploring variation in Mexican-descent high school students' and parents' aspirations and expectations, educational involvement practices, and college knowledge /." Diss., Digital Dissertations Database. Restricted to UC campuses, 2005. http://uclibs.org/PID/11984.

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Beteinaki, Eleftheria. "Structures, processes and outcomes in preschool units with high and low proportions of second language learners of Swedish : A Comparative Study." Thesis, Högskolan för lärande och kommunikation, Jönköping University, HLK, CHILD, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49627.

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Second language learners (SLLs) are students at risk for negative outcomes in preschool. Theoretical statements from systems theory and the ecological model of inclusive education indicate that a main focus of interest when supporting children should be the preschool environment that surrounds them. The purpose of this study is to describe and compare structures and processes in preschool settings that are presupposed by theory to have an impact on children’s functioning, along with children’s outcomes in preschool units with different proportions of SLLs. A combination of questionnaire data a

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Lowerre, Robert. "PERCEPTIONS OF TEACHERS REGARDING THE IMPORTANCE AND EXISTENCE OF RESEARCHED-BASED PROGRAM CHARACTERISTICS IN ALTERNATIVE HIGH SCHOOLS AND TEACHER’S PERCEPTIONS OF EFFICACY IN THE COMMONWEALTH OF VIRGINIA." VCU Scholars Compass, 2010. http://scholarscompass.vcu.edu/etd/2335.

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The purpose of this research was to determine teachers’ perceptions of the degree to which research-based characteristics exist in alternative high schools and programs in the Commonwealth of Virginia and the importance of these characteristics to effective education. In addition, this research investigated whether or not these perceptions were related to the teachers’ perception of efficacy. These seven characteristics were (a) clearly identified enrollment criteria, (b) low ratio of student to teachers, (c) one-to-one interactions between staff and students, (d) social skills instruction, (e

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HSIANG, TU YUNG, and 涂永祥. "The products of high involvement and low involvement that with different Perceived Risks effect consumers’ purchase behaviors-by giving an example of the drug store." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/11162979886524623098.

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碩士<br>南台科技大學<br>行銷與流通管理系<br>94<br>ABSTRACT This work researches into the consumers’ purchase behaviors which are effected by different Perceived Risks, result from the products of high involvement and low involvement. Give an example of the drug store. The research modal is constructed in referring Perceived Risks and consumers’ purchase behaviors. Use convenient sampling investigation to do the first test. Use personal involvement measure sheet to sieve out the high involvement and low involvement products in drug stores. Then, do the answer sheet investigations which are aimed at the repr

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Yu, Tsan-Shun, and 于贊舜. "The influence of different degrees of service recovery on satisfaction and post purchase behavior - comparing high with low involvement level." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/77918324331358783834.

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碩士<br>國立交通大學<br>管理科學系所<br>98<br>Because of the service variability, service providers can hardly provide exceptional service quality for consumers; service failure is inevitable during the service deliver process, so timely and appropriate service recovery becomes very important. Many studies have confirmed that different levels of service recovery may influence consumer satisfaction and post purchase behavior, and poor recovery will cause consumer become more dissatisfied. The purpose of this study is to exam the effects of different levels of service recovery on consumer satisfaction and pos

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Jamnadas, Mirali Jitendra. "The impact of cause related marketing on purchasing behaviour for high and low involvement purchase context : the case for diapers in Portugal." Master's thesis, 2019. http://hdl.handle.net/10400.14/29313.

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Consumers are progressively looking for the best quality-price relation in their purchase. Hence, promotions have become essential. On the other hand, shoppers aim to buy with a purpose that is aligned with their values and also fulfils their needs. Actually, consumers are more alert to company’s responsible behaviour and to their Corporate Social Responsibility (CSR) practices. This study investigates if Cause Related Marketing (CRM) campaigns, executed as part of enterprises CSR strategy, drive consumers purchase intention. To understand this, diapers category was chosen since it is heavil

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Binnal, Wasimakram. "Online Consumer Behaviour in Low Involvement Products: Cognitive Attributes and Purchase Behaviour." Thesis, 2018. https://etd.iisc.ac.in/handle/2005/4096.

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The internet has created fundamental shifts in business and consumer behaviour, akin to the industrial revolution of the 1800s. The internet serves as a ubiquitous and limitless information platform, and is leading to massive changes in the current structures of economic transactions. Along with the changes in economic practices, it is modifying consumer behaviour and marketing practices as well. This research explores better understanding of online customer decision making, in low involvement product category, with special focus on identification of consumer cognition factors which play a sig

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Ling, Tsai Wei, and 蔡瑋玲. "Incidental Service Encounters and The Effects on High-Involvement Purchase Occasion." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/247cd4.

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碩士<br>國立臺灣科技大學<br>企業管理系<br>94<br>This study attempts to discover the effects of a service encounter both follow customers and service personnel on high-involvement product purchases, with special attention to brand preference. Two experiments were designed to probe into how the follow customers and its combining effects with service personnel influence consumers’ purchase intentions and store image. In study 1, the results show that shoppers indeed pay attention to the follow customers and disliked follow customers induce lower levels of follow tendency, while liked follow customers induce n

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Lin, Chiang-Hung, and 林建宏. "The effect of background music and brand preference on high involvement purchase." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/08042164349987981997.

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碩士<br>國立臺灣科技大學<br>企業管理系<br>93<br>Abstract Consumers’ emotion and skepticism in the process of purchase would affect their purchase decision and post-purchase evaluation. How to let consumers feel relieved and positive emotion is an important work to study. The results of them would be helpful to increase purchase intention and establish consumers’ relation. Consumers who have brand preference feel more confident and happier to make decision. Their emotion in the store is more positive and arousal. So they have higher purchase intention. The environment is related with consumers’ emotion and fe

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Chen, I.-ting, and 陳儀庭. "The Essence and Effect of Utilitarian/Hedonic Consumption Attitude In High Involvement Purchase Process." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/14076525597902086763.

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博士<br>國立臺灣科技大學<br>企業管理系<br>97<br>Through theoretical inference and six experiments, this study attempts to illustrate and prove that, when entering a store for the purchase of a high involvement product, consumers are influenced in their purchase decision making process by the utilitarian and hedonic consumption attitudes cultivated. In contrast to previous studies that regarded U/H attitude as a product/brand attitude, we proposed the concept of a U/H consumption attitude. Formed near the beginning of a purchase process because of high involvement, such consumption attitudes have different im

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Chiang, Pei-fang, and 江佩芳. "Consumer Behaviors of Taiwan’s Wine Market-High and Low Involvement of Wine." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/uemwas.

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碩士<br>國立中山大學<br>國際經營管理碩士班<br>96<br>The past decade has seen a steady increase in wine consumption in Taiwan. With the increase comes the need to understand how consumers choose wine. Market segmentation is the principal concept in this study, and the aim is to find consumer behaviors of wine in different segments. A range of behavioral and demographic information was collected by the survey of questionnaire. In particular, participants were asked to indicate on average how many bottles of wine they purchased and how many hours they spent to acquire wine information per month. The above informa

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Damdinbazar, Oyuntungalag, and 丹欣悅. "Pre-purchase Information Search for High Involvement Products — The Role of Online and Offline Information Sources." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/5p8k8u.

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碩士<br>南臺科技大學<br>商管專業學院<br>107<br>ABSTRACT When consumers recognize a need, they seek information about the products or services that can describe their need and want. This process is the most important part of making a purchase decision. Research concerning offline information sources such as TV commercials and newspaper advertisements has been abundant. Nevertheless, with the trend of rapid growth of the online information sources that may affect purchase decision, there is a need to undertake more research to appreciate consumer information search behavior in pre-purchase process. Therefore,

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方昇鴻. "An Investigation of Design Elements of Advergaming of High and Low Involvement Products." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/8ghvw3.

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碩士<br>國立交通大學<br>傳播研究所<br>94<br>This study investigated total 230 advergamings gathering from the Top 5 portal sites in Taiwan to examine the relationship between high / low involvement products and design elements with method of content analysis. It collated total 11 main design elements after reviewing literature, including the message, picture, sound, animation, size, ability of interaction and entertainment, appeal, incentive, data gathering, mail forward and game type. Result suggested that high involvement products are more likely to present animation, product-related incentives, adventur

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Imama, Etsa Aulia, and 艾莎. "The Effect of Celebrity Endorsement on Loyalty Intention - High versus Low Involvement Products." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6fet5f.

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碩士<br>國立高雄科技大學<br>國際管理碩士學位學程<br>107<br>The Effect of Celebrity Endorsement on Loyalty Intention — High versus Low Involvement Products This study investigates the effect of celebrity endorsement on loyalty intention through brand attitude and compares the result on high versus low involvement product. This research develops a conceptual model from existing literature and conducts an empirical study to verify the hypotheses. 240 valid questionnaires were collected and multiple regression was used to test the hypotheses. The results show that endorser credibility and endorser attractiveness are

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Yi-LingTu and 杜憶伶. "A Study of Attractive Factors for GOGORO from High and Low Involvement Groups." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/525hra.

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碩士<br>國立成功大學<br>工業設計學系<br>107<br>Vehicle electrification is a global trend. Although the ESs in Taiwan has been promoted for a long time, it has rapidly gained the attention of the public since Gogoro had released the first ES in 2015. Together with its creative business model and eye-catching design, it has attracted many customers. However, statistics show that the popularity rate of ESs is not as good as that of conventional scooters. Moreover, studies about Gogoro also present that Gogoro could not meet the needs of some of its users. Therefore, the purpose of this study is to understand c

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Yu-YingYu and 余侑穎. "A Study of Attractive Factors for Organic Foods from Low and High Involvement Groups." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/84086463876188375065.

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碩士<br>國立成功大學<br>工業設計學系<br>104<br>The industrial revolution and green revolution in the nineteenth century not only caused to environment problems but also influenced human health, and even damaged the structure of society and economy as a whole. These complex issues forced people to rethink human civilization and to become more concerned about their living environment. For these reasons, it can be seen that the focus of public attention have gradually tended to move toward issues related to nature, sustainable development, food safety and so on. Among them, the “organic industry” has become a

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Lin, Chun-ting, and 林俊廷. "EFFECTS OF PAYMENT MECHANISM ON SPENDING BEHAVIOR─EXAMPLIFIED BY HIGH AND LOW PRODUCT INVOLVEMENT." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/79353492143871344590.

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碩士<br>大同大學<br>事業經營研究所<br>90<br>The development of money started with barter exchange, and seashell, silver, bronze, mental coins and paper bills have been used as money; with the currency usage, commercial transactions become more active and society more progressive. However, money mechanisms offer consumers more options to pay their purchases because of change in human and behavior. In Taiwan, credit card usage and its importance increase day by day. Also, its function has undergone several changes. This study refers to Soman’s research on purchasing decision as check influenced by

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Varsha, J., Rohitkumar Trivedi, V. Joshi, and A. Daswani. "Does explicit comparative advertising affect Indian consumers’ attitudes towards low and high-involvement product?" 2013. http://hdl.handle.net/10454/15652.

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Yes<br>With increasing use of explicit comparative advertisement to get share of consumers’ mind and influence their purchase decision in western context, the same is now used extensively in emerging markets like India. However, there has not been sufficient research to understand the effectiveness of explicit comparative advertisement in low and high-involvement product categories. Therefore, the purpose of this paper is to attempt to understand the effectiveness of explicit comparative advertising on consumers’ attitude and purchase intention (PI) towards high and low-involvement products.

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Hsieh, Meng-Yuan, and 謝孟原. "Applying ZMET into Discussing the Construction Differences between the High/Low Involvement Groups for Facebook Users." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/92598392311315439023.

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碩士<br>國立臺東大學<br>資訊管理學系碩士班<br>101<br>This study used combines involve theory and zaltman metaphor elicitation technique (ZMET), focus on social networking sites (Facebook) users, to build its high / low involvement ethnic consensus map. Finally, we integrated the two maps, and get an integrated consensus map. This study used convenience sampling method, the main sample are focus on National Taitung University undergraduate students. By using involve theory (PRII) Scale questionnaire on the network, we got 314 copies of questionnaires, shave invalid questionnaires obtained 309 valid questionnair

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Chen, Kuan-Yu, and 陳冠宇. "Investigation the Relationships Between Customer on Product Satisfaction, After Purchase Services Satisfaction, Brand Loyalty and High Involvement Products Repurchase Intentions." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/69337445338818579844.

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碩士<br>清雲科技大學<br>企業管理系暨經營管理研究所<br>97<br>Increasing customer awareness has resulted in changes in consumer habits. Consumption purpose is no longer the primary reason for a customer’s purchase. Customers are paying attention to the overall customer experience. According to previous research, product satisfaction and after purchase service satisfaction will affect the customer’s repurchase intentions. However, brand loyalty and after purchase service satisfaction influences the customer, especially in relation to high involvement products. This study investigates customers’ primary priority in th

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Ho, Hsiu-Ju, and 何秀汝. "Effects of Involvement and Product Knowledge on Purchase Intention of Junior High School Students in Kaohsiung for Sugar-Sweetened Beverages." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ssjg8d.

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碩士<br>樹德科技大學<br>經營管理研究所<br>106<br>As competition in the beverages market increases, there were more new beverage products launched in Taiwan in 2016 as compared with 2015, with an increasing number of innovative products emerging. The Nutrition and Health Survey in Taiwan shows that the younger the population, the more beverage drinkers there are. Therefore, this study focuses on junior high school students in Kaohsiung as its research subjects, using the simple sampling method to carry out questionnaire surveys and applying software for results analysis. Four research hypotheses are formed to

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Liu, Chang-Pin, and 劉倉賓. "The Influence of Different Product Advertising Appeals, Involvement and High vs. Low Self-Monitor on Advertising Effectiveness." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/90048839856473255677.

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碩士<br>國立交通大學<br>管理科學研究所<br>86<br>Advertising plays is extremely important role in modern marketing activities. The study uses 2 X 2 X 2 factorial experimental design to manipulate the high or low self-monitor, different product of advertising appeals and product involvement. Questionnaire method is adopted for data collection. The major statistic methods include t-test and three-way MANOVA.The major findings are:1. The consumer when choose the high involvement product think highly of tangib

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Chen, Chun-chieh, and 陳俊傑. "A STUDY ON RELATIONSHIP AMONG MOOD, PRODUCT INFORMATION AND DECISIONAL DISTORTION---EXAMPLIFIED BY HIGH AND LOW PRODUCT INVOLVEMENT." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/46258283882918228587.

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碩士<br>大同大學<br>事業經營研究所<br>90<br>Consumers’ evaluation of information describing competing brands has long been a focus of study. In the field of consumer research, “making decision by consumers” has played an important role and is a trend of modern market. In the consumers’ choosing processes, they often change their purchasing decisions for some other factors, such as mood and product information they receive. Meantime, involvement theory plays an important role in the consumer behavior theory. It explains why people do not follow rational decision to collect, sift, and evaluate information be

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Chu, Po-tsang, and 朱柏蒼. "The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes--Exemplified by High and Low Product Involvement." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/09995730615255099391.

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碩士<br>大同大學<br>事業經營研究所<br>89<br>This study examines the impact of brand extensions on consumer memory for parent brand information. With, the strategy of the brand extensions becoming a growing strategy of the companies, the uses original brand name is used to enter new product categories. And it can get the identification of the consumers and reduce the developing costs and risks of the new brands. The memory is the element that impacts consumers’ buying behaviors. On the other hand, when consumers buy the products, the product involvement is the other element. Because in

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Patel, J. D., Rohitkumar Trivedi, and A. Yagnik. "Self identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures." 2019. http://hdl.handle.net/10454/17524.

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Yes<br>This study empirically examines the combined effect of two crucial internal consumer predispositions, self-identity (SI) and internal environmental locus of control (INELOC), among consumers in a collectivistic culture and an individualistic culture. The study validated the extended theory of planned behaviour to predict consumers' green purchase intentions. Structural equation modelling was used to analyse primary data collected from 365 American and 408 Indian respondents. Analysis revealed differences between the two cultures. Green self-identity influenced attitude more than perceiv

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