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Journal articles on the topic 'Hindustan Unilever Limited'

Author: Grafiati

Published: 3 June 2025

Last updated: 19 July 2025

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1

Augustina Alphonse and Sai Sri Lahari Chilakala. "A Study on the Working Capital Management of Hindustan Unilever Limited." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 03 (2024): 171–81. http://dx.doi.org/10.47392/irjaem.2024.0027.

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This paper aims to study the Working Capital Management of Hindustan Unilever Limited since working capital is one of the fundamental elements crucial for an organization's liquidity, profitability, solvency, and overall survival and Hindustan Unilever Limited is an FMCG company. The data collection included the financial statements of the organization. The research data was analyzed using Trend Analysis and Ratio Analysis. This research provided valuable insights into Hindustan Unilever Limited's Working Capital Management practices, affirming its consistent and effective management over the

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Vishwanath, S. R., and Kulbir Singh. "Hindustan Unilever Ltd." Asian Case Research Journal 16, no. 02 (2012): 269–87. http://dx.doi.org/10.1142/s0218927512500113.

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In early 2008 an analyst at a prominent Investment Bank in India was analyzing the dividend policy of Hindustan Unilever Limited (HUL), a well-known multinational. The case's protagonist, an equity analyst, must figure out the implications of the firm's dividend policy on the investment and financing activities and the valuation of the firm. She also has to decide what investment recommendation she should give in the light of the analysis. The case describes the Indian FMCG industry as India enters the new millennium. The case details HUL's financial position in an era of increasing competitio

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Dr., N. Sree Rajani, and V. Bhargavi Reddy Dr. "MARKETING & DISTRIBUTION OF HUL: ITS RURAL ORIENTATION." International Journal of Research - Granthaalayah 5, no. 7 (2017): 280–97. https://doi.org/10.5281/zenodo.837137.

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Hindustan Unilever Limited (HUL), formerly known as Hindustan Lever Limited (HLL), is the largest consumer products company in India. The name HUL came into vogue in late June 2007. The Head office of the company is located in Mumbai. There are in all 41,000 employees of different categories working in the company. The company is headed by a non-executive Chairman (presently Mr. Hareesh Manwani. HUL is number one Fast Moving Consumer Goods (FMCG) Company in India.

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Mahipal, Lagan, Shivam Gupta, Sunishtha Dhaka, and Somya Choubey. "The Business Strategy followed by Hindustan Unilever Limited." RESEARCH HUB International Multidisciplinary Research Journal 8, no. 12 (2021): 9–10. http://dx.doi.org/10.53573/rhimrj.2021.v08i12.003.

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Radhagobinda Basak. "Corporate Restructuring through Demerger: A Case Study on Hindustan Unilever Limited." Think India 19, no. 3 (2016): 22–28. http://dx.doi.org/10.26643/think-india.v19i3.7780.

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Corporate restructuring decisions (demerger, etc.) are taken to enhance sustainability. Sustainability is enhanced if some more value for the stakeholders can be generated. Traditional measures like return on investment (ROI) can highlight short run sustainability well. But, to indicate long run sustainability, we need modern measures like economic value added (EVA). The present study highlights whether corporate restructuring through demerger adds value for the stakeholders. For this purpose, the demerger of Unilever India Exports Limited from Hindustan Unilever Limited has been taken as a ca

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Ramani, Dr Vinod K. "Cost of capital: an empirical case study of hindustan unilever limited." Indian Journal of Applied Research 1, no. 9 (2011): 1–2. http://dx.doi.org/10.15373/2249555x/jun2012/1.

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K.J, Ms Sarvamangala, and Dr G. Sudarsana Reddy. "Sustainable Development through Project Prabhat – A Case Study of Hindustan Unilever Limited." International Journal of Research Publication and Reviews 4, no. 5 (2023): 5121–25. http://dx.doi.org/10.55248/gengpi.4.523.42991.

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8

YADAV, KUSHAGRA. "Sales and Marketing at Hindustan Unilever." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50657.

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Abstract- It is observed in this research paper through sales and marketing strategies used by one of the Indian leading companies in FMCG, Hindustan Unilever Limited (HUL), how the strategies help it to maintain market leadership. The descriptive research design will be used in the study; both primary and secondary data will be used in evaluating effectiveness of sales techniques used by HUL, their marketing mix and digital marketing efforts. The results indicate that integrated marketing communications, strong distribution channel, and focus on innovation are critical to increase level of br

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Rajani, N. Sree, and V. Bhargavi Reddy. "UNDERSTANDING YOGASUTRA: A FRAMEWORK FOR ECOLOGICAL VIRTUE ETHICS." International Journal of Research -GRANTHAALAYAH 5, no. 7 (2017): 280–97. http://dx.doi.org/10.29121/granthaalayah.v5.i7.2017.2134.

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Hindustan Unilever Limited (HUL), formerly known as Hindustan Lever Limited (HLL), is the largest consumer products company in India. The name HUL came into vogue in late June 2007. The Head office of the company is located in Mumbai. There are in all 41,000 employees of different categories working in the company. The company is headed by a non-executive Chairman (presently Mr. Hareesh Manwani. HUL is number one Fast Moving Consumer Goods (FMCG) Company in India.

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Gandhi, Sukhmani. "An insight into the Governance Disclosures of Hindustan Unilever Limited." International Journal of Management Studies VI, no. 4 (2019): 70. http://dx.doi.org/10.18843/ijms/v6i4/10.

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Keerthan, Raj, and S. Aithal P. "A 'Desi' Multinational –A Case Study of Hindustan Unilever Limited." International Journal of Case Studies in Business, IT and Education (IJCSBE) 2, no. 1 (2018): 1–12. https://doi.org/10.5281/zenodo.1147365.

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India has become a second home to many multinationals’ over the years. The fact that India has second largest population in the world is alluring because it translates itself into a huge opportunity to encash for marketers across the globe. Hindustan Lever Limited which set foot as the subsidiary of Unilever has been one such multinational which has almost become a home grown brand. The strategies adopted by this corporate leaves no stone unturned in cashing in on the tiniest niche markets available. Reaching the four billion populations in the base of the pyramid markets has been a topi

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Akella, Suresh. "Business forecasting time series models of Hindustan Unilever Limited stock price." International Journal of Forensic Software Engineering 1, no. 1 (2022): 1. http://dx.doi.org/10.1504/ijfse.2022.10055572.

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Saurabh, Kumar. "Impact of Brand Promotion on Market Performance: Hindustan Unilever Limited (HUL)." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50484.

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Abstract This research examines the relationship between brand promotion strategies and market performance, using Hindustan Unilever Limited (HUL) as a case study. In the fast- evolving FMCG sector, brand promotion has emerged as a critical lever for competitive advantage. Adopting a mixed-methods research design, the study integrates quantitative data from consumer surveys with qualitative insights drawn from secondary sources such as company reports and industry publications. The primary promotional tactics that are the subject of the analysis include influencer engagement, digital marketing

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Kejriwal, Ms Rachana, and Dr Dipti Kumar Chakravorty. "Role of Advertisement Expenses on Fmcg Sector: Case Study of Hindustan Unilever Limited." IOSR Journal of Business and Management 16, no. 6 (2014): 100–107. http://dx.doi.org/10.9790/487x-1662100107.

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Mr., Ganesh Janu Vatari, and Rakesh Shrikant Sonar Mr. "Profitability Analysis of Hindustan Unilever Limited And Its Influence on The Stock Market." International Journal of Advance and Applied Research S6, no. 16 (2025): 113–17. https://doi.org/10.5281/zenodo.15130659.

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<em>This study analyzes the </em><strong><em>financial performance and profitability</em></strong><em> of Hindustan Unilever Limited (HUL) from 2018-19 to 2022-23, focusing on key financial indicators such as </em><strong><em>Contribution, Profit-Volume (PV) Ratio, Break-Even Point, and Margin of Safety</em></strong><em>. The findings reveal a consistent increase in HUL’s revenue and profitability, reflected in the growing contribution and improved PV ratio. The break-even point shows stability, indicating efficient cost management, while the expanding margin of safety highlights reduced

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gautam, Nishant. "“ Brand Promotion and Its Role in Enhancing HUL’s Market Position ”." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50474.

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Abstract This study investigates the relationship between brand promotion strategies and market performance with a focused case analysis of Hindustan Unilever Limited (HUL), a leading FMCG company in India. Through qualitative and quantitative methods—including surveys, interviews, and data the study evaluates how brand equity elements like awareness, perceived quality, and loyalty influence consumer behavior and market standing. The findings underscore that strategic promotions directly impact consumer decision- making and brand loyalty, and thus are pivotal for sustaining competitive advanta

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JAISWAL, RITIK KUMAR. "" Inventory Management in the FMCG Sector Warehouse in FC "." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50635.

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ABSTRACT This research paper explores the critical role of inventory management in the FMCG (Fast-Moving Consumer Goods) sector Warehouse in FC. It focuses on how effective inventory practices contribute to operational efficiency, cost control, and customer satisfaction. The study examines key inventory strategies, the impact of digital transformation, and challenges faced by FMCG companies-especially in India. Case studies of firms such as Hindustan Unilever Limited (HUL), Nestlé India, and Dabur highlight practical insights into best practices. This paper offers a roadmap for inventory optim

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SAHANI, VIVEK. "Inventory Management in the FMCG Sector." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50499.

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ABSTRACT This research paper explores the critical role of inventory management in the FMCG (Fast-Moving Consumer Goods) sector. It focuses on how effective inventory practices contribute to operational efficiency, cost control, and customer satisfaction. The study examines key inventory strategies, the impact of digital transformation, and challenges faced by FMCG companies-especially in India. Case studies of firms such as Hindustan Unilever Limited (HUL), Nestlé India, and Dabur highlight practical insights into best practices. This paper offers a roadmap for inventory optimization through

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Shetty, Thara S., and B. S. Shreenidhi. "A Case Study on Corporate Social Responsibility Initiatives with Special Reference to Hindustan Unilever Limited." Anveshana: search for Knowledge 8, no. 2 (2018): 59. http://dx.doi.org/10.23872/aj/2018/v8/i2/180672.

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khan, Zaffar hameed. "STUDY AND ADVERTISEMENT ON CONSUMER SOAP BUYING BEHAVIOUR OF HINDUSTAN UNILEVER LIMITED IN BHOPAL CITY." BSSS Journal Of Commerce 15, no. 1 (2023): 67–74. http://dx.doi.org/10.51767/joc1509.

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Advertising is a means of communication between businesses and consumers. Advertising is a message that provides customers with more information about a brand in the market and various products that may be useful to them. In today's competitive era, advertising plays a vital role and has become a necessity in the lives of producers, traders and even consumers. The impact of advertising on consumer behavior is manifested in many ways and paradigms such as; awareness of products, attitudes towards brands, spreading useful information, and encouraging repeat purchases. Therefore, in this study, H

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Deshel, Levines Fernandes, and V. T. Shailashri. "Rural Marketing and Product Promotion: An Analysis of the Project Shakthi by Hindustan Unilever Limited." International Journal of Case Studies in Business, IT, and Education (IJCSBE) 6, no. 2 (2022): 734–43. https://doi.org/10.5281/zenodo.7464648.

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<strong>Background:</strong> <em>Hindustan Unilever Limited is a leading company that manufactures fast-moving consumer goods. HUL's role is vital in meeting the essential product needs of rural consumers essential. HUL was the first company to reach rural consumers and generate demand for mass consumer goods in rural markets. Despite various obstacles in reaching rural customers due to the lack of infrastructure and communication facilities, the company has done a great job of reaching rural consumers. HUL initiated to reach rural customers through various projects and strategies includin

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Rani, Kuhasa. "Brand Management in India: A Case Study of FMCG Companies." Journal of Research & Development 16, no. 8 (2024): 104–7. https://doi.org/10.5281/zenodo.12738859.

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<strong>Abstract-</strong> The FMCG (Fast-Moving Consumer Goods) sector of India is known for its intense competition and preferences of customer that rapidly evolving, it necessitates the strong strategies for brand management of companies running in India, which includes Nestlé India, Dabur India, ITC, Hindustan Unilever Limited (HUL), Britannia Industries etc. Through case studies of these companies, we can explore the impact of product innovation, rebranding efforts, marketing campaigns, and digital transformation on brand value, market share, and revenue growth. The study aims to p

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B.Indirapriyadharshini and M.Thilagavathi. "Consumer Satisfaction on Personal Care Products of Hindusthan Unilever Ltd (With Reference To Pollachi)." International Journal of Management Sciences and Business Research 5, no. 12 (2016): 97–103. https://doi.org/10.5281/zenodo.3466533.

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ow a day's most business organizations are operating in a complex and competitive environment where demands are constantly changing. In this era of intense competition, especially within the FMCG sector, one can achieve success only after having a thorough understanding about their target consumer preference and satisfaction. Personal care category in India was valued at Rs. 54.6 billion. An average Indian spends 8% of his income on personal care products. Personal care industry is composed of hair care, bath products, skin care and cosmetics, and oral care. Hindustan Unilever Limited (HUL

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Lakshminarashiman S. "Impact of Advertisement on Consumer Behaviour with reference to Hindustan Unilever Soap Products." Journal of Development Economics and Management Research Studies 10, no. 16 (2023): 25–33. http://dx.doi.org/10.53422/jdms.2023.101604.

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Advertisement has a significant impact on consumer behaviour in the soap products market, especially in the case of Hindustan Unilever Limited (HUL), a leading FMCG company in India. The study aims to explore the impact of advertisement on consumer behaviour regarding HUL's soap products. The research methodology involved the collection of primary data through a questionnaire survey conducted among a sample of 150 respondents in Chennai The findings indicate that advertising significantly influences consumers' behaviour when purchasing HUL's soap products. The majority of respondents reported

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S.Raj, Kamal, and Nandini A.Udaya. "The Study on Consumer Preference towards Flagship and Flanker Brands of Hul and P&G." Shanlax International Journal of Management 6, S1 (2018): 36–39. https://doi.org/10.5281/zenodo.1461257.

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The main objective of this paper is to examine the preference of consumers towards flagship and flanker brands of Hindustan Unilever Limited (HUL) and procter & Gamble (P&G), and identify the impact of various factors which influence the buying choices  of  consumers.  Hair  care  and  home  care  (detergents)  product  categories were selected for the purpose of this study. It is found that the flagship brands of both HUL and P&G command sizeable market shares, and the market shares of the corresponding  flanker  brands &

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Bhoir, Bhushan Krishna. "Review Paper: “A Study on Consumer Buying Behaviour Towards HUL Products." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem35082.

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This Study Investigates Consumer Buying Behavior Towards Products Manufactured By Hindustan Unilever Limited (HUL), One Of The Leading Fast-Moving Consumer Goods (FMCG) Companies In India. The Research Aims To Understand The Factors Influencing Consumers' Purchasing Decisions, Their Perceptions Of HUL Products, And Their Attitudes Towards The Brand. A Mixed-Methods Approach Is Employed, Utilizing Both Quantitative Surveys And Qualitative Interviews To Gather Data From A Diverse Sample Of Consumers. Analysis Of The Findings Reveals Key Demographic Trends, Including Age, Income Level, And Geogra

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Gnanesh., D. "An Integrated Analysis of Market Efficiency and Volatility Forecasting: A Case Study on Hindustan Unilever Limited Using ARIMA and GARCH Models." Journal of Research and Review in Purchasing and Supply Management 2, no. 2 (2025): 69–80. https://doi.org/10.5281/zenodo.14792360.

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<em>This research paper examines the market efficiency of Hindustan Unilever Limited (HUL) by exploring weak, semi-strong, and strong forms of market efficiency. Utilizing historical stock price data, we employ statistical analyses, including the Augmented Dickey-Fuller (ADF) test, Autocorrelation Function (ACF), and Variance Ratio test, to assess weak form efficiency. Our findings indicate that HUL’s stock prices are stationary and exhibit no significant autocorrelation, supporting the notion of efficient processing of historical price information.</em> <em>In our examination of semi-st

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Singh, Harvinder, Rashmi Kumar Aggarwal, and Bikramjit Rishi. "Patanjali Ayurved Limited: role reversal in competitive advertising." Emerald Emerging Markets Case Studies 12, no. 2 (2022): 1–28. http://dx.doi.org/10.1108/eemcs-01-2021-0027.

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Learning outcomes Leraning outcomes are as follows: demonstrating how companies in the Indian market are using competitive advertising; giving participants an overview of the regulatory framework for advertising in India; highlighting the complexities arising out of the multiplicity of advertising regulations and institutions in India; appreciating the legal and ethical perspectives of advertisements and self-regulation; and evaluating the stance taken by both the parties in this particular case to develop multi-stakeholder perspective. Case overview/Synopsis A recent advertisement by internat

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Shivam, Tripathi. "A STUDY ON MERGER AND ACQUISITION IN FMCG INDUSTRY IN INDIA." GAP iNTERDISCIPLINARITIES 3, no. 1 (2020): 1–6. https://doi.org/10.5281/zenodo.5547031.

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M&A is broadly accepted corporate restructuring procedure in present financial situation. In each industry, organizations acknowledge this system for their quick development and improvement. In the nation like India FMCG part is having a major market size. An endeavor has been made in this study to break down the impacts of M&As in FMCG industry in India. Hypothetically it is accepted that mergers and acquisition improve organization performance because of expanded market control, upgraded benefit and hazard expansion. The research center around the M&A action on FMCG industry whic

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Kaundal, Munish, Keshav Sharma, and Harshit Anand. "Processing, Value Addition and Post-Harvest Technology of Tomato: A Scoping Review on Global and Indian Perspective." Journal of Advances in Biology & Biotechnology 27, no. 11 (2024): 339–47. http://dx.doi.org/10.9734/jabb/2024/v27i111619.

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India, with its favorable climatic conditions, is a major producer of tomatoes, ranking second globally. However, the tomato processing sector in India is underdeveloped, with only 1% of the produce being processed compared to developed nations such as Italy (64.02%), Spain (39.41%) and the United States (10.34%). Of the more than 180 million tonnes of tomatoes produced annually, around 40 million tonnes are processed. India's substantial tomato output, which occurs primarily in the winter, has made it a prominent participant in the global tomato processing industry. This would help the Indian

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Prashar, Sanjeev, Harvinder Singh, Kumar Saurabh, and Virinchi Acharlu Madanapalli. "Dove hair oil: marketing in India." Emerald Emerging Markets Case Studies 4, no. 3 (2014): 1–12. http://dx.doi.org/10.1108/eemcs-06-2013-0104.

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Study level/applicability The case is intended to be used by post-graduate students of Management in the courses of Marketing Management and New Product Management. This case may also be used in other courses like Consumer Behaviour and Strategic Marketing. Case overview Indian fast-moving consumer goods (FMCG) sector set to reach an astonishing INR165.62 trillion (US$3.6 trillion) by 2012 gave a tremendous opportunity to Hindustan Unilever Limited (HUL) to establish its footprint in all consumer packaged products. Dove, a brand of HUL, primarily catering to the premium segment of the market,

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Biswas, Sanjib, Gautam Bandyopadhyay, Dragan Pamucar, and Aparajita Sanyal. "A decision making framework for comparing sales and operational performance of firms in emerging market." International Journal of Knowledge-based and Intelligent Engineering Systems 26, no. 3 (2022): 229–48. http://dx.doi.org/10.3233/kes-221601.

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Sales and operations planning translates the requirements of the customers at the market place (related to new and/or existing products and services) into actionable tactical plans to drive the activities of the value chain of the organization. The present work aims to provide a multi-period and multi-perspective evaluation framework to compare the sales and operational performance (SOP) of firms in an emerging market. SOP is one of the frontline KPIs that describes the efficiency and effectiveness of the sales and operations planning. There is a scantiness in the extant literature about well-

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Mehrotra, Sonia, Uday Salunkhe, and Ishani Chakraborty. "Patanjali: an Indian FMCG on growth path." Emerald Emerging Markets Case Studies 7, no. 2 (2017): 1–35. http://dx.doi.org/10.1108/eemcs-07-2016-0159.

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Subject area Strategy. Study level/applicability MBA. Case overview On 20 May 2016, the Management team at Patanjali Ayurved Limited (PAL), an Indian fast-moving consumer goods (FMCG) company, had assembled in their Haridwar office, India, to discuss their future growth plans. The team was in a celebratory mood, as their internal reports suggested the annual revenue forecasts for the year 2016-2017 to be INR 10bn, an increase of 100 per cent as compared to the previous fiscal year 2015-2016 that recorded annual revenues of INR 5bn. PAL incorporated in 2006 and co-founded by Acharya Balkrishna

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"Supply Chain Management in Hindustan Unilever Limited." International Journal of Recent Technology and Engineering 8, no. 2S8 (2019): 716–20. http://dx.doi.org/10.35940/ijrte.b1475.0882s819.

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To rebuilt the modern bread market through the detail investigation of distributors’ problems. To increase the profit share of Modern Foods Industries Limited through efficient distribution channels To know the sales of different SKU’ s in Hyderabad market segment..To know the study of distributors problems in distributing the bread in this cut throat competition.To increase the sales through identifying the strong and weak segments..

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S. Chandni, P., and Varsha M. "WORKING CAPITAL MANAGEMENT OF HINDUSTAN UNILEVER LIMITED." PARIPEX INDIAN JOURNAL OF RESEARCH, April 15, 2023, 3–5. http://dx.doi.org/10.36106/paripex/3806407.

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This project aims to analyze the working capital management practices of Hindustan Unilever Limited, and identify opportunities for improvement. The project will involve an in-depth analysis of the company's financial statements, cash flow projections, inventory management, and accounts receivable processes. The results of the analysis will be used to develop a comprehensive working capital management strategy that focuses on optimizing cash flow and reducing working capital requirements. The project will also involve the implementation of best practices in working capital management and the d

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Tausifur, Rehman Md. "Cash Management Practices at Hindustan Unilever Limited: A Case Study." February 10, 2023. https://doi.org/10.5281/zenodo.7630080.

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<strong>Abstract: </strong>This paper is a case study on cash management practices of large cap Indian FMCG company namely Hindustan Unilever Limited HUL. Cash Flow Ratio analysis is applied along with eleven-point Likert scales to measure the effectiveness of financial performance with special reference to cash management practices. This research aims to present an analytical case study for financial and investment appraisal as a new age business and financial analysis. Data pertaining to fifteen years from 2005-06 to 2019-20 is used. Sales, profits, capital invested in assets, cash flows and

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Basak, Radhagobinda. "Liquidity versus Profitability: A Study on Hindustan Unilever Limited." MANTHAN: Journal of Commerce and Management 4, no. 01 (2017). http://dx.doi.org/10.17492/manthan.v4i01.9611.

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As per the general notion, liquidity should have an opposite relationship with profitability. In case of Hindustan Unilever Limited, it has been observed that with the passage of time, the company was able to improve both its liquidity and profitability. The present paper seeks the reason behind this contradictory result. As per the findings of the paper, intelligent debtors and creditors management helped the company a lot to achieve higher profitability along with higher liquidity.

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Yadav, Himanshu. "Study of the BCG Matrix for Hindustan Unilever Limited." SSRN Electronic Journal, 2012. http://dx.doi.org/10.2139/ssrn.2124042.

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-, Ishu Chauhan. "Sales and Marketing at Hindustan Unilever." International Journal For Multidisciplinary Research 5, no. 2 (2023). http://dx.doi.org/10.36948/ijfmr.2023.v05i02.1882.

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The biggest FMCG company in India, HUL, strives to build a brighter future with its top-notch products and services. Thus, an effort has been made to learn about the numerous steps taken by HUL to appeal to the rural market. With revenues of 163 billion rupees and a net profit of 21 billion rupees in 2008, Hindustan Unilever Limited (HUL), a Unilever subsidiary, was India's largest Fast Moving Consumer Goods firm. Despite having a CAGR of 22% for sales and 32% for profits in the 1990s, HUL only saw a CAGR of 4.96% for sales and 7% for net profits from 1999 to 2008. In order to achieve its orga

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Raj, Keerthan, and P. S. Aithal. "A ‘Desi’ Multinational –A Case Study of Hindustan Unilever Limited." International Journal of Case Studies in Business, IT, and Education, January 15, 2018, 1–12. http://dx.doi.org/10.47992/ijcsbe.2581.6942.0022.

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India has become a second home to many multinationals’ over the years. The fact that India has second largest population in the world is alluring because it translates itself into a huge opportunity to encash for marketers across the globe. Hindustan Lever Limited which set foot as the subsidiary of Unilever has been one such multinational which has almost become a home grown brand. The strategies adopted by this corporate leaves no stone unturned in cashing in on the tiniest niche markets available. Reaching the four billion populations in the base of the pyramid markets has been a topic of r

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Keerthan, Raj. "A ‗Desi' Multinational –A Case Study of Hindustan Unilever Limited." December 6, 2022. https://doi.org/10.5281/zenodo.7403030.

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India has become a second home to many multinationals" over the years. The fact that India has second largest population in the world is alluring because it translates itself into a huge opportunity to encash for marketers across the globe. Hindustan Lever Limited which set foot as the subsidiary of Unilever has been one such multinational which has almost become a home grown brand. The strategies adopted by this corporate leaves no stone unturned in cashing in on the tiniest niche markets available. Reaching the four billion populations in the base of the pyramid markets has been a topic of r

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Dr. Chalawadi. C.I, Kavya.G B, and Basavaraja Eliganur. "PERFORMANCE OF FMCGS IN INDIA: A CASE STUDY ON HINDUSTAN UNILEVER LIMITED." EPRA International Journal of Environmental Economics, Commerce and Educational Management, September 26, 2024, 20–24. http://dx.doi.org/10.36713/epra18377.

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The Indian Retail sector has come off age and has gone through major transformation over the last decade with a noticeable shift towards organized retailing. A T Kearney, a US Based global management consulting firm has ranked India as the fourth most attractive nation for retail investment among 30 flourishing markets. The Indian retail industry has emerged as one of the most dynamic and fast paced industries due to the entry of several new players. It accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fift

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-, JANANI A., and RAMYA G. -. "A study on leadership development and succession planning at Hindustan Unilever Limited, Pondicherry." International Journal For Multidisciplinary Research 7, no. 1 (2025). https://doi.org/10.36948/ijfmr.2025.v07i01.34578.

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Leadership development and succession planning are critical components of organizational sustainability and growth. Effective leadership ensures that organizations are agile, responsive to change, and capable of navigating challenges in dynamic environments. Succession planning, on the other hand, ensures the continuous leadership pipeline, mitigating the risks associated with leadership gaps and enhancing organizational resilience. This study explores the relationship between leadership development programs and the succession planning process, highlighting their role in identifying, nurturing

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-, Logesswari S., and Vinoth A. -. "A Study on Talent Management Practices and Organisational Performance at Hindustan Unilever Puducherry." International Journal For Multidisciplinary Research 7, no. 1 (2025). https://doi.org/10.36948/ijfmr.2025.v07i01.34630.

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This study examines the relationship between talent management practices—recruitment, development, retention, and performance management—and organizational performance at Hindustan Unilever Limited (HUL), focusing on blue-collar employees. Employing probability sampling with 120 participants and statistical analyses (regression, correlation), the findings reveal that effective talent management significantly boosts engagement, satisfaction, and performance. Demographic factors like age, marital status, and dependencies also influence outcomes. The study highlights aligning HR strategies with o

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Fernandes, Deshel Levines, and Shailashri V. T. "Rural Marketing and Product Promotion: An Analysis of the Project Shakthi by Hindustan Unilever Limited." International Journal of Case Studies in Business, IT, and Education, December 22, 2022, 734–43. http://dx.doi.org/10.47992/ijcsbe.2581.6942.0229.

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Background: Hindustan Unilever Limited is a leading company that manufactures fast-moving consumer goods. HUL's role is vital in meeting the essential product needs of rural consumers essential. HUL was the first company to reach rural consumers and generate demand for mass consumer goods in rural markets. Despite various obstacles in reaching rural customers due to the lack of infrastructure and communication facilities, the company has done a great job of reaching rural consumers. HUL initiated to reach rural customers through various projects and strategies including the Shakthi Project, a

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Sathish, K., and Vardha Sai Swapna. "A Study on Assessing Budgetary Control and Its Impact on Profitability at Hindustan Unilever Limited." International Journal on Science and Technology 16, no. 3 (2025). https://doi.org/10.71097/ijsat.v16.i3.6881.

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This study examines the effectiveness of budgetary control and its impact on the profitability of Hindustan Unilever Limited (HUL), a leading FMCG company in India. The main objectives include understanding HUL’s budgeting structure, assessing the role of variance analysis in financial monitoring, and evaluating how budget control influences profitability. A descriptive research design was adopted, using secondary data from HUL’s financial reports between 2018 and 2023. Tools such as ratio analysis, variance analysis, and trend analysis were applied. The findings revealed a consistent positive

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-, K. GURUMOORTHI, and Dr S. POUGAJENDY -. "A Study on Emotional Intelligence and Quality of Work Life among Employees in the Hindustan Unilever Limited." International Journal For Multidisciplinary Research 5, no. 6 (2023). http://dx.doi.org/10.36948/ijfmr.2023.v05i06.10694.

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This study research investigates the interplay between emotional intelligence (EI) and the quality of work life (QWL) among employees in Hindustan Unilever Limited (HUL).This study makes the comprehensive understanding of the emotional intelligence levels and perceptions of work life quality among HUL employees. By elucidating the impact of emotional intelligence on various facets of the work environment, including job satisfaction, work-life balance, and interpersonal relationships, the research aims to offer actionable recommendations for enhancing both emotional intelligence and the quality

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-, Roshini S., and Pougajendy S. -. "Integrated Marketing Communications: A strategy for business survival with reference to Hindustan Unilever Limited in Puducherry." International Journal For Multidisciplinary Research 6, no. 6 (2024). https://doi.org/10.36948/ijfmr.2024.v06i06.33501.

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This study examines the role of Integrated Marketing Communications (IMC) in ensuring business survival, with a specific focus on Hindustan Unilever Limited (HUL). By analyzing HUL's diverse marketing campaigns, this research explores how a well-coordinated IMC strategy can enhance brand awareness, customer engagement, and ultimately, drive business growth. The study delves into the key components of IMC, including advertising, public relations, sales promotion, and digital marketing, and assesses their impact on HUL's overall marketing performance. Additionally, the research highlights the ch

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-, Madhuri Yadav. "A Case Study of FMCG Company: Patanjali Ayurved Limited." International Journal For Multidisciplinary Research 4, no. 6 (2022). http://dx.doi.org/10.36948/ijfmr.2022.v04i06.2655.

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Patanjali Ayurved Limited has seen remarkable expansion to date, poses a serious threat to FMCG companies like Colgate-Palmolive, India Tobacco Company Limited (ITC), Hindustan Unilever Limited (HUL), and Godrej Consumer Products. This paper aims to identify the factors that contributed to Patanjali's rapid ascent to popularity and growth as well as the marketing mix tactics used to penetrate the fiercely competitive Indian FMCG industry. The study looks into advertising techniques, product positioning, price strategies, distribution, and various promotional techniques adopted by Patanjali Ayu

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M., J. Xavier, Raja J., and Usha Nandhini S. "Impact Assessment using Path Models of Microentrepreneurs developed by a Business Corporation in India." April 26, 2008. https://doi.org/10.5281/zenodo.1076626.

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For scores of years now, several microfinance organizations, non governmental organizations and other welfare organizations have, with a view to aiding the progress of communities rooted in poverty have been focusing on creating microentrepreneurs, besides taking several other measures. In recent times, business corporations have joined forces to combat poverty by taking up microenterprise development. Hindustan Unilever Limited (HUL), the Indian subsidiary of Unilever Limited exemplifies this through its Project Shakti. The company through the Project creates rural women entrepreneurs by maki

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