Relevant bibliographies by topics / Historie reklamy / Dissertations / Theses
To see the other types of publications on this topic, follow the link: Historie reklamy.

Dissertations / Theses on the topic 'Historie reklamy'

Author: Grafiati
Published: 4 June 2021
Last updated: 3 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 17 dissertations / theses for your research on the topic 'Historie reklamy.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Sedláčková, Veronika. "Analýza vlivu reklamy na děti." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197003.

Full text
Abstract:
Advertising is an integral part of our lives. We meet with advertising at every step. Adults can, for the most part, distinguish and understand advertising, but what about children? How advertising influences children? Are they ready for it? The aim of this thesisis to introduce the concept of advertising, advertising history in our country, legislation and also analysis of the impact of advertising on children.The first part of this analysis is given to parents and seeing how they perceive advertising, respectively its impact on children. The second part of the thesis represents the analysis of the impact of advertising on children, in a breakdown by the given ages.The work is aimed at children up to seven years, mainly on children attending a kindergarten. These children are divided by age into three categories, namely children under three years old, children under five years of age and children under seven years of age. The conclusion of the thesis summarizes the findings of my own analysis and presents possible recommendations.
APA, Harvard, Vancouver, ISO, and other styles
2

Funke, Michael. "Att göra reklam för reklamen : Reklambranschens opinionsbildning 1965-1977." Thesis, Stockholms universitet, Historiska institutionen, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-58858.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Nešporová, Kristýna. "Využití GreenGraffiti jako dalšího marketingového komunikačního nástroje firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223745.

Full text
Abstract:
Tato diplomová práce z oblasti marketingu zkoumá možnost využití alternativního reklamního média zvaného GreenGraffiti jako dalšího komunikačního nástroje. Protože je pro Českou republiku a tím i české klienty tento typ reklamního média nový, je důležité vysvětlit, co přesně GreenGraffiti je, odkud pochází a jak se objevilo v České republice. Tato diplomová práce bude také zkoumat, zda je GreenGraffiti vhodným reklamním médiem pro český trh ,a které problémy je třeba vyřešit před tím, než bude zařazen do komunikačního mixu společnosti. Tato práce je napsána na základě znalostí získaných během stáže ve Studio Tomato s.r.o., které vlastnilo licenci na GreenGraffiti pro Českou republiku a také na základě informací získaných od Jima Bowese, zakladatele GreenGraffiti Holding BV.
APA, Harvard, Vancouver, ISO, and other styles
4

Aleblad, Anna. "Informationsbroschyr åt Brombergs Bokförlag." Thesis, Högskolan Dalarna, Grafisk teknik, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:du-1483.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Holmberg, Gustaf. "Vettigt hemarbete? : Om reklam för tidsbesparing och hemmafruidealets förändring1950–1970." Thesis, Uppsala universitet, Ekonomisk-historiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-354164.

Full text
Abstract:
Denna uppsats undersöker förändringen av reklamannonser för livsmedel och hushållsmaskiner,med tidsbesparande egenskaper, i Sverige mellan åren 1950 och 1970. Källmaterialet kommer fråntvå svenska dagstidningar, Göteborgs-Posten och Eskilstuna-Kuriren, med nedslag gjorda år 1950,1960 och 1970. Det som undersöks är huruvida annonser för tidsbesparande produkter betonadedessa egenskaper. Uppsatsen finner att denna betoning minskade under tidsperioden. Uppsatsenargumenterar för en förklaring av denna minskning utifrån en förändring av kvinnans roll isamhället från hemmafruideal till tvåförsörjarfamiljer. Denna förändring drevs av en förändring idiskursen om manliga och kvinnliga ideal.
APA, Harvard, Vancouver, ISO, and other styles
6

Hellstrand, Sandra. "I konsumentens tjänst? : Informationsinnehåll i bil- och livsmedelsannonser åren 1966, 1971, 1986 och 2003-2005." Thesis, Uppsala University, Department of Economic History, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-88143.

Full text
Abstract:

Uppsatsen syftar till att undersöka reklamen sett som en mekanism somöverför information om produkter från producenter till konsumenter.Två frågor under söks och besvaras: Har informationsinnehållet i bilochlivsmedelsannonser ökat eller minskat under den senaste 40 åren?Hur har andelen annonser med olika former av information varieratunder perioden? Resultaten visar att det finns en viss antydan till ökning iinformationsinnehållet, men det starkaste mönstret är en pendlande trendmed högt informationsinnehållet i början och slutet av perioden med ettlägre däremellan.

APA, Harvard, Vancouver, ISO, and other styles
7

Asgari, Majid. "Du är vad du köper. Tonåringars identitetsskapande genom konsumtion 1955-2005. : En reklamanalytisk ansats." Thesis, Uppsala University, Department of Economic History, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-108369.

Full text
Abstract:

Uppsatsens syfte är att undersöka förekomsten av ett identitetsrelaterande budskap i reklam mot tonåringar 1955-2005. Dessutom genomlyses forskningsläget tvärvetenskapligt för tonåringars identitetsskapande och konsumentbeteende. Idag, menar bland andra postmoderna teoretiker, är identitetsskapande en mer komplicerad process, jämfört med 1950-talet, och konsumtionen blir allt viktigare i det identitetsskapande arbetet. Med avstamp i tidigare forskning utvecklas en reklamanalytisk metod. Materialet som undersöks är reklam i Aftonbladet och i ungdomstidskrifterna Bildjournalen, Veckorevyn och Okej. Resultaten från reklamanalysen visar bl.a. att reklamens identitetsrelaterande budskap ökat under den undersökta perioden. Analoga förändringar i reklamannonsernas disposition och innehåll går också att notera. Förhoppningen är att uppsatsen ska komplettera bilden av tonåringen som konsument och utgöra en god grund för vidare forskning om marknadsföringen mot tonåringar, deras identitetsskapande och konsumentbeteende.

APA, Harvard, Vancouver, ISO, and other styles
8

Teeriaho, Ida. "Ge Er fru en mopp nu! : Kvinnor och män i ICA-kurirens annonser 1955 och 1975." Thesis, Uppsala University, Department of Economic History, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-99417.

Full text
Abstract:

Syftet med detta arbete är att studera annonsering i ICA-kuriren och se vilka typer av varor har könade annonser. Mer specifikt är syftet att jämföra reklamens syn på kvinnor och män i ICA-kuriren mellan året 1955 och året 1975. 15 nummer studeras från år 1955 och tio från år 1975. Resultatet visar att annonser år 1975 behåller den konservativa genusordningen som rådde redan år 1955: Kvinnan tar hand om hemmet och barnen och mannen arbetar och försörjer familjen. Det fanns dock några tydliga förändringar mellan de två åren. I annonserna år 1975 syns inte så många människor i bilderna, vilket kan tyda på att det hände något i samhället, men annonsörerna vågade inte visa dessa förändringar. Dessutom var atmosfären friare år 1975: Människor såg inte så perfekta ut längre och flickor och pojkar liknade mer varandra än år 1955.

APA, Harvard, Vancouver, ISO, and other styles
9

Mårtensson, Maja. "Dammande hemmafruar och föräldralediga pappor : En tvärvetenskaplig analys av svenskreklam utifrån ett genus- och jämställdhetsperspektiv mellan åren 1956- 2010." Thesis, Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-38952.

Full text
Abstract:
As a future teacher in history you need to know that you have the task, not only teaching your students about the past, you also have the task to teach your students about values that should permeate our society. How all people should be treated equally, regardless of gender, ethnicity, sexual oritentation or faith. In our Swedish society today, the media has greater impact than before. By that I mean that the Internet, smartphones, and all apps that revolve around social media have grown enormously. Students are influenced by the media every day. It’s also important that the students understand how companies choose to express themselves. Throughout the years, the woman has been seen as a "housewife" while the man was considered to be the one that was supposed to provide the family. I want to investigate how Swedish companies choose to produce the different sexes through their marketing. Briefly, the result was that the company chooses to show gender depending on who the advertisement is intended for. In advertising directed against men, the woman is used as a stereotype woman. But it does not mean that the advertisement is discriminatory. This is where you have to make a distinction between what is stereotypical and what is discriminatory. The interesting thing is that the woman in the first advertisements is produced as a housewife. In today's society when the norms have changed, she has left the housewife role but is still being represented as the typical woman.
APA, Harvard, Vancouver, ISO, and other styles
10

Högström, John. "Att sälja hälsa : Hälsoanspråk i Mjölkpropagandans reklamkampanj 1920-1970." Thesis, Uppsala universitet, Institutionen för idé- och lärdomshistoria, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-322764.

Full text
Abstract:
Den här uppsatsen syftar till att belysa förändringar i hur hälsoanspråk använts och utformats i kommersiellt syfte under 1900-talet. Förändringarna synliggörs genom att analysera problem, mål och medel i Mjölkpropagandans tidskrift utifrån teorin om styrningsrationalitet. Förändringarna i reklamverksamhet är intressanta att studera eftersom Mjölkpropagandan var en omfattande kommersiell historisk aktör, vars verksamhet sträckte sig över en längre period. Uppsatsen ingår huvudsakligen i diskussioner om hur hälsa har använts i reklam, men den bidrar också till diskussioner om hälsoupplysning och historien om mjölk och mjölkpropagandan i sig. Undersökningen visar hur hälsoanspråk anpassats i reklamen utifrån kontextuella förändringar och kritik. På så vis har mjölkens auktoritet och reklamkampanjens legitimitet bibehållits. Reklamen har gått ifrån att vara subjektiv och värderande som ett folkhälsoprojekt på 1920- och 30-talet till att vara objektiv och vägledande gentemot konsumenterna på 1960- och 70-talet. Uppsatsen visar även hur mjölken genom anpassade sätt att använda och utforma hälsoargument blivit ett etablerat behov.
APA, Harvard, Vancouver, ISO, and other styles
11

Tromark, Jacob, and Gustav Thunberg. "Graffiti och dess kopplingar till etablerad grafisk design." Thesis, Mittuniversitetet, Institutionen för design, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-35581.

Full text
Abstract:
Graffiti är en konstform som kan väcka olika associationer beroendepå dess kontext. Graffiti-begreppet är brett men förknippas oftast medvandalism. I olika sammanhang kan bilden av graffiti dock omformasfrån en rebellisk ungdomskultur till något som passar inom deexklusiva finrummen.Inom exempelvis modeindustrin och den postmodernistiska konstenfinns en del uttryck som kan komma att förknippas medgraffiti-estetisk genom dess expressionism och oordning. Genomhistorien har graffitin använts som uttrycksform av etableradekonstnärer vilket skapat nutidens konstbegrepp och gjort att graffitinblivit accepterad ur konstnärliga aspekter och tillgänglig för flermänniskor från olika bakgrunder att förstå sig på.Genom det moderna begreppet postmodernism behandlas i dennauppsats ämnet graffiti ur dess typiska visuella aspekter.Genom en en genomgripande bildanalys kan vi studera hur graffitinshistoriska och moderna element existerar inom dagens grafiska designinom modeindustrin och dess reklamutformning, I många fall går detatt se mönster av kopplingar till stil och tidsepoker.
APA, Harvard, Vancouver, ISO, and other styles
12

Kulhánek, Jan. "Návrh marketingové strategie v elektronickém obchodě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222668.

Full text
Abstract:
Work deals with marketing strategy of e-shop www.vune24.cz. Containing the theoretical basis for describing the problem and analysis of the selected company. Draft marketing strategy is focused primarily on product strategy, pricing strategy, distribution strategy and promotion. It also included an economic evaluation of the proposal.
APA, Harvard, Vancouver, ISO, and other styles
13

Funke, Michael. "Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971." Doctoral thesis, Uppsala universitet, Ekonomisk-historiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260201.

Full text
Abstract:
This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. When self-regulation was overtaken by state policies in 1971, it included several interlocking systems, of which parts survived the introduction of the state regime. The thesis’ aim has been to analyze how the rapid regime transitions in the self-regulation regime can be understood. The existing literature identifies four major transitions that occurred during the studied time period. To understand them, the thesis has studied the policy processes leading up to these transitions. Focus has been on the business interest organizations that controlled the regime and their regulatory strategies. Theoretically, the analysis has departed from the hypothesis that tensions between these organizations, due to their members’ different market interests and varying levels of exposure to regulation and public badwill, to a significant degree informed their strategic choices as well as policy outcomes. The results show that the policy processes preceding the regime transitions were characterized by internal tensions, whereby organizations representing advertisers, and to a lesser degree media carriers, due to their members’ higher level of exposure to regulation and public badwill, successfully supported stronger market policing, while ad agencies, being less exposed, as well as a peak industry organization for the proliferation of marketing largely opposed such measures, preferring a more lenient regulation. However, due to increased exposure to regulation and bad will, the ad agencies finally abandoned their opposition and took the lead in regulatory innovation through the introduction of an extensive clearance program that survived the launch of the state regime, becoming a key component in the co-regulatory structure that followed.
APA, Harvard, Vancouver, ISO, and other styles
14

Kesl, Jakub. "První vývojová stádia reklamy v tradičních médiích." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-298458.

Full text
Abstract:
The first developmental stages of advertising in traditional media Jakub Kesl Abstract Diploma thesis "The first developmental stages of advertising in traditional media" deals with the commercial use of media in its first forms and handles the evolution of advertising communication in conjunction with the development of media. Traditional media - print, radio and television in the period starting with emergence of these media until the point of establishment of advertising as their more or less apparent part were selected as a purpose of this study. This thesis tries to answer following questions:  How did the advertising in traditional media in the first moments of its existence form and evolve?  How did the first developmental stages of media advertising look like?  What was the reaction of the audience to new forms of media advertising?  How did enter of advertising into the media influence them and their contents or how did the media influence the ads? Attention is paid to forms of impact of advertising to media and their contents and forms of impact of media on advertising, and describes the types and forms of commercial messages in traditional media in its infancy. The work is primarily concerned with the first stages of development of advertising in the countries, where the development of print,...
APA, Harvard, Vancouver, ISO, and other styles
15

KLEINOVÁ, Petra. "Neverbální složky reklamního diskurzu z hlediska diachronního." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-154798.

Full text
Abstract:
The aim of diploma thesis is to cover the evolution and transformation of advertisement in connection with political, economical and social changes in the society in years 1918-1989. The work is primarily focused on nonverbal parts of the advertisement (image, color, graphics). For understanding of the advertisement as a whole it is necessary to take into account a verbal part too. Diploma thesis tries further to confirm or disprove a theory that advertisement can be one of the sources for cognition of values and standards of society. The work is divided into two big parts ? a theoretical and a practical part. The theoretical part contains general information about the advertisement that gives a summary about nature and functioning of the advertisement in particular historical periods. The theoretical part brings knowledge about an advertising discourse and its components (verbal and nonverbal) too. The important part of the work is classification of the advertisement into four stages of Czechoslovak society evolution in years 1918-1989. The second part of the work is focused on an analysis of acquired material that became the base for creation of whole this work. The database consists of six thousand advertisements acquired from printed journals. The material was collected in a period of more than one year. The basic sources were daily newspapers and between them especially their continuity in publishing was preferred. Due to the fact that the work tries to cover the period of seventy years long, the period of 1918-1989 is divided into four historical phases. Milestones of division into phases are important historical events that in consequence meant transformation of Czechoslovak society. Based on these social changes, changes of the advertisement and its nonverbal parts are monitored.
APA, Harvard, Vancouver, ISO, and other styles
16

HANZLÍKOVÁ, Veronika. "K historii české reklamy." Master's thesis, 2007. http://www.nusl.cz/ntk/nusl-42999.

Full text
APA, Harvard, Vancouver, ISO, and other styles
17

Řezáčová, Veronika. "Význam motivu lva v historii a současnosti - sémiotická analýza." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-326336.

Full text
Abstract:
In my diploma thesis I deal with symbolism of the representation of lion in current marketing. My thesis follows the conviction that animals have been playing the important role since the beginning of human history. On the grounds of this persuasion I suppose that the animal symbolism is very easy to decode for people because of their previous experience. In the first instance I define the relationship between semiotics and marketing in my thesis. After mentioning several types of prior texts I maintain the position that the image of lion and its symbolism are identically perceived on the basis of and according with the symbolism of lion in those prior texts in current marketing as well. During the studying of the "lion" symbolism I use the terminology of some important authors and theoreticians of semiotics - particularly Roland Barthes's levels of denotation and connotation and distinction of a sign to icon, index and symbol according to Charles Sanders Peirce's theory. I also employ the theory of visual rhetorical figures. I end my thesis with a simple questionnaire which is supposed to complete and confirm my assumptions of the comprehension of the image of lion in marketing - hence the lion usually appears as a patriotic symbol, secondly as a protector, thirdly as a strong and fighting animal.
APA, Harvard, Vancouver, ISO, and other styles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography