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1
Machek, Martin. "Hodnota značky: vliv vybraných nástrojů marketingového mixu na budování hodnoty značky." Doctoral thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-199319.
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In today's highly competitive environment, the success of a company is often determined by the right brand management and by efforts to continuously improve the brand value. It is therefore an essential task of marketing. But determining the value of the brand is a very difficult task and it is of interest to both theoretical research and marketing practice. Submitted thesis provides an overview of the current state of knowledge about this very important issue both in terms of leading authors from the scientific and academic communities and in terms of marketing practice in the form of models of specialized agencies. Thus formed synthesis can then be used by academics in the orientation of their future research and also by marketing managers to evaluate the effectiveness of approaches currently being used. For this purpose, marketing managers can also use case studies in each chapter, which show the issue on the specific example of successful companies. Qualitative expert research among managers of successful international companies can serve the same goal. Managers of small and medium-sized enterprises can apply a formalized model of the growth of a brand, which is very intuitive and does not require deeper knowledge of mathematics. The last chapter presents the results of primary quantitative research, which focused on the issue of the relationship between social networks and branding in the Czech Republic.
2
Mikel, Michael. "Hodnota podniku." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-257062.
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The aim of this diploma thesis is to determine the value of the construction company GOSTAS Ltd. according to yield-based valuation methods.
The theoretical part uses literature and internet sources to describe basic concept of valuation companies. It specifies the procedure of determining value, describes the most common methods of valuation and reasons for valuation are mentioned too.
The practical part is about valuation of the company GOSTAS Ltd. Company is firstly briefly introduced and afterwards simplified strategic and financial analysis are carried out. Based on the results of these analysis is created financial plan according to which is determined the value by using the methods of economic value added and discounted cash flow. At the end of diploma thesis the final value of the company is determined on 1.1. 2015.
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Novák, Tomáš. "Hodnota dobrovolné práce." Doctoral thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-2964.
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Cílem disertační práce je vyvinutí metody oceňování dobrovolné práce. Zkoumání byly podrobeny již existující postupy zjišťování hodnoty dobrovolné práce. Na základě empirického výzkumu a statistické analýzy práce přináší originální metodu, která se odvíjí z úplných nákladů práce a reflektuje výskyt dobrovolných prací. Hlavní praktický problém, jímž je neaktuálnost oceňovacích metod, se podařilo vyřešit vztažením k oficiální míře růstu důchodů.
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Valenta, Petr. "Hodnota flexibility projektu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3357.
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Diplomová práce je zeměřena na vyhodnocení projektu se zahrnutím flexibility rozhodování prostřednictvím reálných opcí. Teoretická část shrnuje poznatky z reálných a finančních opcí a dále popisuje implementaci reálně opčního přístupu do investičního rozhodování. Aplikační část vyhodnocuje skutečný investiční projekt podle uvedené metodiky.
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Nedvědová, Lenka. "Hodnota strategické flexibility." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-4038.
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Diplomová práce se zabývá vlivem zahrnutí flexibility rozhodování do hodnoty investičních projektů. Popisuje reálně opční metodu hodnocení investic. Práce nejprve shrnuje teoretické poznatky finančních a reálných opcí, poté se zaměřuje na způsoby implementace metody reálných opcí do firemního rozhodování. Aplikační část je zaměřena na vyčíslení hodnoty opce čekání na základě rozdílných hodnot NPV včetně postupu, kterým je mozné určit hodnotu flexibility již v předinvestiční fázi.
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Očovanová, Dominika. "Hodnota strategické flexibility." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-77245.
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Primárním cílem diplomové práce bylo analyzovat a posoudit strategické investiční rozhodování firmy Lázně Poděbrady a.s. aplikací reálně opční metodologie. Samotné aplikaci reálných opcí na konkrétní investiční projekt předcházela v teoreticko-metodologické části důkladná analýza a syntéza odborné literatury, ale i hledání metodologie, která by mohla být na daný projekt aplikována. Oblastem aplikace reálných opcí, které jsou v praxi často označovány za nejkomplikovanější, jsem věnovala zvýšenou pozornost. Velký důraz jsem dala zejména na analýzu nejistot obsažených v projektu, identifikaci relevantních opcí a zjištění adekvátní míry volatility. Pečlivě stanovené vstupní opční parametry by měly být garancí správných opčních hodnot. Aplikací citlivostní analýzy opcí jsem se snažila upřesnit interpretaci zjištěných výsledků a závěrečných doporučení pro společnost.
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Randík, Jan. "Zástavní hodnota nemovitostí." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-149888.
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The aim of this thesis is to define "the collateral value", and also to define the principles that must be observed when is the collateral value determined. All the principles for establishing the collateral value are applied to the valuation of concrete real estate in the Czech Republic. This thesis also seeks to highlight the potential risks that may affect the correct determination of collateral value.
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Hrachovina, Vojtěch. "Přidaná hodnota zelených střech." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2017. http://www.nusl.cz/ntk/nusl-265737.
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Introduction is focused on analyze green roof like a part of buiding construction, when thesis assembly principles of right proposal green roof layers. Main part describes characteristic properties green roofs at global impact. We get some added values after comparison with classic roof types. Master thesis consists of survey of added values of green roofs in these categories: life cycle assessment, microclima, outdoor climate, water retention. End of thesis devote to psychological effect of green roofs include questionnare about relationship between czech society and green roofs.
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Bellová, Simona. "Hodnota životního cyklu zákazníka." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2018. http://www.nusl.cz/ntk/nusl-371848.
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Diploma thesis is focusing on issues of a customer lifetime value in the construction company and in the companies in general. Theoretical part is focusing on the importance of customer value in the company and on various types of calculations of customer lifetime value. Practical part is describing specific calculations of customer lifetime value in the construction company, their analysis and evaluations.
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Benáčková, Lenka. "Reálná hodnota v účetnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74646.
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The thesis is focused on using fair value in accounting in the context of other metods of measurement. There is summarized the application of fair value in Czech Republic and in IAS/IFRS. At the end of this thesis is discussed about presentation of the statements, if the fair value is applicated, next about latent pensions and about gains and losses and push-down effect.
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Horňáková, Lucie. "Hodnota turistické destinace - Jihočeský kraj." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259485.
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This master thesis is focused on the way tourist destinations of South Bohemia are treated. In the theoretical part of the thesis, fundamental terms are defined, such as tourism, tourist destination, its attractivity and ways of measurement, destination as a system. Furthermore we focus on the methodology used in this thesis, especially Q-methodology and Likert's scale. In the practical part, attractivity of tourist destination is evaluated by South Bohemian residents. The result of the research is the comparisons of the results based on the Q-methodology and Likert's scale.
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Dastychová, Stephanie. "Hodnota turistické destinace - Jižní Čechy." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259947.
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The Thesis deals with the value of the tourist destinations in South Bohemia. Tourism destination and its potential is dealt with in the theoretical part, based on the study of scientific literature. An integral part of the potential of the tourist destinations in South Bohemia are natural and cultural attractions found in this area. Literary part also explains in detail the selected data collection methods that were used for empirical research. The practical part is focused on comparing the results of questionnaire surveys based on which the value of the tourist destination was defined. The results of this Thesis can be used, for example, by the destination companies or individual tourist centers.
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Stolínová, Kristýna. "Hodnota turistické destinace - Dolní Poohří." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262882.
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The Master Thesis deal with evaluation of domestic tourism in the destination Dolní Poohří located in Usti region. Destination Dolní Poohří was defined within the project called Brána do Čech. The aim of this thesis is to determine the potential of tourism in the destination Dolní Poohří and its attractivity for domestic visitors and tourists. Subsequently evaluate if destination Dolní Poohří has a potential to growth and describe development of attractivity in the tourist destination for domestic visitors. To achieve the goals of the thesis was the following methods applied. The method of evaluating the potential of the tourist destination designed by RNDr. Jan Bína, the method ATD, which described RNDr. Jiří Vaníček in his article in the magazine COT Business and the index of destination quality Q, which used in their research Ing. Ida Vajčnerová, Ph.D and Ing. Kateřina Ryglová, Ph.D. Essential data used with above analyzing methods are obtained from the questionnaire survey, which was made during summer season in year 2016 and from a public database of Czech Statistical Office.
14
Havránková, Eva. "Hodnota turistických oblastí České republiky." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262883.
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This master thesis deals with the perception of tourist destination attractiveness and its measuring by means of two research methods - Q-methodology and Likert scale. The use of these methods and the results which they provide are compared at the end of this thesis. In the theoretical part, which is based on the study of scientific literature, the term tourist destination and its potential for tourism development are defined. This part is also focused on the types of tourist destinations and explains the term tourist destination attractiveness. The following section is aimed at characterization of research methods Likert scale and Q-methodology. These methods are applied in the empirical research for data collection. The practical part is composed of the analysis of the data captured by the questionnaires and the comparison of the results based on own research focused on the tourist destination attractiveness. The result of this master thesis can be used by the destination management organizations and tourist centres in destinations.
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Machalová, Lucie. "Hodnota zákazníka v letecké společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-8143.
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Práce pojednává o strategickém řízení podniku na základě znalosti celoživotní hodnoty zákazníka. Definuje Customer Lifetime Value v souvislosti se strategií podniku,Customer Relationship Managementem a Balanced Scorecard metodologií. Charakterizuje jednotlivé kroky stanovení hodnoty, způsoby alokace a softwarové nástroje, stejně jako rizikové oblasti implementace tohoto způsobu řízení a praktické možnosti využití, obzvláště pro segmentaci zákazníků, upravení vztahů se zákazníky a nastavení všech customer facing procesů. Praktická část uvádí příklad stanovení hodnoty, respektive ziskovosti, zákazníka na příkladu letecké společnosti a analyzuje specifika leteckého průmyslu, stanovení kalkulačního vzorce a konkrétní návrhy pro budoucí implementaci, včetně využití výsledků hodnoty zákazníka v řízení společnosti.
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Horáková, Dana Mgr. "Oceňování a hodnota značky vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1775.
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Práce se zabývá postupy a metodami oceňování nehmotných aktiv podnikajících subjektů v současné praxi. Teoreticky zpracovává žádoucí taktiky budování a správy značky, definuje její hodnotu s použitím pohledů různých autorů, které srovnává a poukazuje na zásadní vlivy a charakteristiky sílu a význam značky podporující. Řeší systémy, role, hierarchii, úkol i cíle značky, upozorňuje na vzájemné vazby nehmotných aktiv. Cílem práce bylo na základě teoretického pojednání a seznámení se s metodikou oceňování značek provést ocenění značky vybrané společnosti Agroslužby CZ, a.s., připravit formální náležitosti pro zápis do rejstříku obchodních známek Společenství a tak přispět marketingovou analýzou k orientaci a vyhodnocení situace dané společnosti, zmínit slabé stránky, které by měly být eliminovány, zvýraznit silné, které se i přes mnohé vnější nepříznivé intervence podařilo společnosti dosáhnout a jako výhody použít. Analýza a celkové vyhodnocení vznikalo se svolením a aktivní spoluprací vlastníků a manažerů společnosti, kteří s ohledem na růst a plánovanou fúzi projevili zájem o výsledky tohoto zjišťování a předložené závěry, návrhy a doporučení chápou jako impuls k dalším, lépe orientovaným reakcím na chování trhu, na požadavky zákazníků. Znalost úrovně vnímání společnosti, pozice vůči konkurentům, je výchozím a nezbytným bodem pro kvalitnější plánování a další rozvoj marketingových podpůrných aktivit.
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Bronček, Tomáš. "Cena a hodnota vo svete poisťovní." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-112841.
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ABSTRACT Author's name: Bc. Tomáš Bronček School: University of Economics, Prague Sq. Winstona Churchilla 4 130 67, Prague 3 Faculty: Faculty of International Relations Department: International Trade Name of thesis: The price and value in the world of insurance companies Consultant: doc. Ing. František Drozen, CSc. Number of pages: 60 Year of thesis defense: 2012 Key words: cars valuation, compulsory insurance, the valuation methods, Wöhler's model, price and value. The target of the diploma thesis is a market analysis of new and driven cars sales and its insurance process. The theoretical part is focusing on establishing and application of Wöhler's deterioration model, used for car valuation. The practical part evaluates and compares the price and value of new and driven car on a chosen model, Škoda Octavia 1,9 TDI and on three markets of EU member states: Czech republic, Slovak republic and Germany. In the 12 -- year - observing period, there is also a focus on a car compulsory insurance, for the chosen model.
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Olbrechtová, Zuzana. "Tržní hodnota a rozpočtovaná cena věci nemovité." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2020. http://www.nusl.cz/ntk/nusl-409897.
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This thesis is focusing on market value and cost price of a real estate. The difference between the above-mentioned market value and cost price in relation to a specific real estate is emphasized. To regard and evaluate this difference a database of real estates was needed to be established. Building plots in the region of Opava with a planned construction of a detached house were chosen to establish this database. In all cases, the cost price of the structure and the future market value of the building plot with a completed building of the detached house was known. Based on the database, the main impact of each characteristic of the structure and the building plot on the difference in market value and cost price of particular real estates is evaluated in the main part of this thesis. In it’s last part this thesis comes to the application of ascertained conclusions on the problematic of municipalities management with municipal real estates in the most economical effective way.
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Šíma, Zbyněk. "Předpokládaná hodnota a cena veřejné stavební zakázky." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-240254.
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In this diploma thesis it is solved issue of determining the estimated value by public authority of works contract and determining price in the pre-investment phase of build-up. The work is based on a questionnaire survey, which is supplemented by practical examples of finished works contract.
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Kratochvíl, Michal. "EKONOMICKÁ PRIDANÁ HODNOTA AKO NÁSTROJ FINANČNEJ ANALÝZY." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2244.
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Práca sa zaoberá ukazateľom ekonomickej pridanej hodnoty ako nástrojom finančnej analýzy a jeho využitím v Slovenskej republike. Hlavná časť popisuje úpravy účtovného modelu na ekonomický a detailne sú popísané úpravy vedúce k čistým operatívnym aktívam a operatívnemu zisku. Ďalej sú tu prezentované návrhy spresnenia výpočtu jednotlivých zložiek potrebných k výpočtu samotného ukazovateľa. V praktickej časti potom dochádza k aplikáci tejto metódy u konkrétnej spoločnosti. Týmto podnikom je firma na výrobu automobilových komponentov AVC a.s. Čadca.
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Vondrová, Eva. "Vnitřní hodnota akcie společnosti Rudolf Jelínek a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-7488.
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Přístupy ohodnocování akcií, technická analýza, fundamentální analýza, psychologická analýza, teorie efektivních trhů. Metody oceňování podniku, fundamentálně analytické, tržní princip, výnosový princip.
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Šindlerová, Veronika. "Hodnota firmy Modos spol. s r. o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9315.
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The aim of this thesis is to find out the financial gain of the integrated system of management quality, human safety and environment by the valuation of the company. My thesis includes the evaluation of the efficiency of integrated system of management quality, human safety and environment and after that there is included the valuation of the company in two versions. The first version reflects the real situation, the company has implemented the integrated system of management quality, human safety and environment. The second version reflects the hypothetical situation, in this settings the company wouldn't have the integrated system. The difference between these two valuation is the financial gain of this system.
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Poddaný, Martin. "Oceňování nemovitostí - tržní hodnota vs. administrativní cena." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15485.
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In the theoretical part of the work, firstly, the basic concepts of the property valuation are defined and there are also described the primary basis information types for valuation. Furthermore, this part describes the system of property valuation in the Czech Republic and abroad. The theoretical part is concluded with the retrieval of the main valuers umbrella organization. The analytical part deals with market and administrative valuation of an apartment building in Prague. The thesis is focused to the issue of "regulated" rents in the property valuation process and proposes its own market valuation method concept. Finally the author points out the main differences between the market and administrative system of property valuation.
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Řádek, Lukáš. "Hodnota stavebního pozemku zastavěného stavbami určenými k demolici." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2012. http://www.nusl.cz/ntk/nusl-225388.
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This engineering thesis deals with quantification of the value of a development land built buildings that are destined to be demolished. This thesis outlines the aspects of demolition procedures with subsequent usage of the building rubble for recyclation. The goal of this thesis is to illustrate issues of demolitions of bulindings situated on a development land and of determinativ of the total price of such land.
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Halama, Miroslav. "Uhlíková stopa ve stavebnictví a její teoretická hodnota." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2018. http://www.nusl.cz/ntk/nusl-371900.
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Presented theses dealing with the complex influence of human activity on the environment. Particularly provides the calculation of carbon footprint volume consumed during manufacturing of raw materials used for a normal and a low-energy house. The calculation of the energy performance certificate for both variants is also included. To evaluate of economical demanding investment to both mentioned houses including carbon dioxide disposal, the theoretical calculation of the price of carbon footprint equivalent has to be determined. The aim of this study is an investigation of carbon footprint in construction industry focusing on the production of carbon dioxide during the realization of a normal and low-energy house.
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Jenka, Jiří. "Hodnota pro zákazníka jako indikátor konkurenční úspěšnosti produktu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9398.
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The aim of this work is to quantify the value for the customer in marketing, innovation and universal concepts for specific products. Investigational products are portable computers or laptops. Data for the work I get through questionnaires. Group of respondents are students of the 5th years, the representation of sex is the equivalent. Quantified value for the customer will be confronted with the commercial success of specific products. The aim of this work is to refute or confirm the hypothesis that the value for the customer can be considered as an indicator of commercial success.
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Hrouzek, Miroslav. "Informační hodnota oficiálního ratingu v kontextu tržních inovací." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-207111.
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The subject of this thesis is recent development of credit evaluation industry and analysis of rating agency`s behaviour in relation to official rating changes. In the first chapter, fundamental limitations of analytical ratings are defined. Stating both advantages and disadvantages arising mainly from market defficiency, the second one introduces credit default swap as an alternative manner for credit risk measurement. Next part summarizes existing academic activity in context of rating informatory value, highlighting abnormal and asymmetric market reactions. Based on Moodys` approach, the fouth chapter provides reader with the concept of market implied ratings that are consequently used to analyse relation between CDS-IR and official ratings. The last subchapters investigate sensitivity ratio of how rating gap level determines prospective response of rating agency.
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Gruberová, Michaela. "Ocenění podniku GASTRO Vaizová s. r. o." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-142151.
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The main aim of this diploma thesis is to appraise market and also invesment value of company GASTRO Vaizová s.r.o. as of 31st December, 2011 and especially to compare methodology used to find out these two basis of value. Business value was estimated according to DCF Entity method and market comparison method in this case. This thesis consists of strategic analysis, financial analysis, analysis and prediction of generators of value. On the basis of the generators of value the complete financial plan has been set up. Then, finally, the company value was appraised using DCF Entity and market comparison method. In the last chapter, major differences in methodology related to both value basis defined above and used during appraisal are discused.
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Hakl, František Marian. "Ocenění nemovité věci jako zástavy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264158.
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The real estate appraisal within the banking industry is a specific discipline. Hence, there is a lack of theoretical background, especially in the Czech language. The aim of this work has two main parts. Firstly, there are analysed potential valuation bases and concrete approaches which are offered. Secondly, it is focused on practical determination the market value and the collateral value of the real property, regarding the current approaches using in the Czech banking industry.
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Svobodová, Kateřina. "Ocenění společnosti Softica, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3289.
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Cílem diplomové práce "Ocenění společnosti Softica, a.s." je zjištění tržní hodnoty podniku pro jeho vlastníky. V teoretické části je vysvětlen pojem hodnota podniku, jsou přiblíženy metody a postup oceňování podniku. Praktická část je zaměřena na vlastní výpočet hodnoty podniku. Výpočtu předchází popis podniku, strategická a finanční analýza, SWOT analýza. Pro výpočet hodnoty podniku je použita výnosová metoda DCF ve variantě FCFE.
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Gallová, Silvia. "Ekonomická pridaná hodnota a jej sposoby využitia v podnikohospodárskej praxi." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-10907.
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A concept of EVA is critical in evaluating the performance of any business. Economic Value Added refers to the incremental value created by an activity or a business venture. It measures the economic rather than accounting profit created by a business after the cost of all resources including debt and equity had been implied. Improving EVA can be achieved by generating more revenue without using additional capital. The capital invested in the business might be reduced by selling non-operating assets and redeploying the capital into projects and activities with higher operating performance than current projects have. ...
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Rais, Filip. "Master Data Management, Integrace zákaznických dat a hodnota pro business." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72428.
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This thesis is focused on Master Data Management (MDM), Customer Data Integration (CDI) area and its main domains. It is also a reference to a various theoretical directions that can be found in this area of expertise. It summarizes main aspects, domains and presents different perspectives to referenced principles. It is an exhaustive background research in area of Master Data Management with emphasis on practical use with references on authors experience and opinions. Secondary focus is directed to the field of business value of Master Data Management initiatives. Thesis presents a thought concept for initiations of MDM project. The reason for such a concept is based on current trend, where companies are struggling to determine actual benefits of MDM initiatives. There is overall accord on the subject of necessity of such initiatives, but the struggle is in area of determining actual measureable impact on company's revenue or profit. Since the MDM initiative is more of an enabling function, rather than direct revenue function, the benefit is less straight forward and therefore harder to determine. This work describes different layers and mapping of business requirements through layers for transparent linkage between enabling functions to revenue generating ones. The emphasis is given to financial benefit calculation, measurability and responsibility of business and IT departments. To underline certain conclusions thesis also presents real world interviews with possible stakeholders of MDM initiative within the company. These representatives were selected as key drivers for such an initiative. Interviews map their recognition of MDM and related terms. It also focus on their reasons and expectations from MDM. The representatives were also selected to equally represent business and IT departments, which presents interesting clash of views and expectations.
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Dvořáková, Eva. "Přidaná hodnota kombinované dopravy a její překážky v dalším rozvoji." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81890.
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The work is focused on combined transport in the Czech Republic and abroad. The theoretical part contains basic information about combined transport, as well as the combined transport in the CR, the most important terminals and information on individual subjects in combined transport. The work discusses the different development of combined transport both at home and in Germany. The next section discussed the problem of international combined transport and of course the positive aspects of its use. Conclusion of the theoretical part contains trend of combined transport and impact of the financial crisis. The practical part contains model calculation of the return on investment to swap bodies and demonstate the benefits of investment.
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Řezníček, Václav. "Význam a hodnota znalosti v kontextu informatizace socio-ekonomického prostředí." Doctoral thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-201129.
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The aim of this multidisciplinary-oriented dissertation is to explicate the value and importance (the role) of human knowledge in context of informatization of socio-economic environment. The effort to bring interpretation in context is supported by theoretical and methodological background, which were formulated/defined based on number of relevant domestic and foreign resources. The analysis was performed using both quantitative and qualitative research methods and provides results applied to three areas within the document - economic system, education and information management. The issue of education is proving to be essential. Although we should react to the conditions changed due to an ongoing process of informatization, individual knowledge is being instrumentalized and fragmented. The conclusion shows that informatization may contribute to the fragmentation of knowledge and to reduce its value.
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Hojecká, Hana. "Stanovení hodnoty podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-254263.
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VÍTKOVÁ, Petra. "Hodnota vzdělání v kontextu hodnot studentů SOŠ a SOU Písek." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-381074.
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This thesis deals with the topics of value orientation, value of education and reasons for early-quits schools both generally and particularly focused on SOŠ and SOU Písek. The theoretical part defines basic terms such as value, and value orientation of adolescents and determinants which influence the youth´s values. Furthermore, the thesis describes the system of higher secondary education in the Czech Republic and selected EU countries. It introduces the strategy of education policy to year 2020 and depicts the present situation at SOŠ and SOU Písek. The matter of concentration is occurrence of early-quits schools in the Czech Republic in comparison with selected EU countries. Moreover, the thesis presents findings of some Czech as well as international researches. The practical part goes into the empiric research which is focused on values of education and practical reasons of early-quits school at SOŠ and SOU Písek. The research particularly investigates the fact whether these students find education important and what the practical reasons of early-quits are at this school.
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KANTOVÁ, Lucie. "Účetní přidaná hodnota versus ekonomická přidaná hodnota." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-52824.
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TAUSCHOVÁ, Petra. "Ekonomická přidaná hodnota." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-188410.
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This disertation labour focuses on assessment of the financial situation analyzed company using the economic value added. In theoretical part is characterized economic value added, there is described its origin, calculation variants and the posibility of using this indicator. There are defined the necessary adjustments of accounting data for achieving economic data, procedures for determing the cost of capital and pyramid decoposition economic value added. The practical part is targeted to calculate economic value added by variant of entity and equity in rated company. It is targeted to compare the results of these two variants, to pyramid decomposition EVA equity in 2014 compare 2013 and to alternatives economic value added.
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Gotzmannová, Marcela. "Estetická hodnota krajiny." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-249594.
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The thesis is focused on the aesthetic value of the landscape. The literature review is clarified a few important concepts that are necessary to understand the issue. The aim of this work is to capture the importance of landscape in terms of aesthetics. In this work was developed a questionnaire that was supposed to find out how the landscape is perceived by residents. Upon completion of the research, questionnaires were comprehensively evaluated and was conducted a case study on the town of Rosice. Based on the results and their mutual comparison it is possible to evaluate how the general public perceives selected landscape elements and how it operates landscape in which they live. As part of the work was also to determine which of the landscape values deemed important to preserve for future generations and identify problems that threaten the landscape around them.
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Sládková, Jana. "Terapeutická hodnota probiotik." Master's thesis, 2006. http://www.nusl.cz/ntk/nusl-268424.
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Ryška, Radim. "Přidaná hodnota ve vzdělávání." Doctoral thesis, 2009. http://www.nusl.cz/ntk/nusl-276101.
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TESAŘOVÁ, Žaneta. "Hodnota rodiny a manželství." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-381327.
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The thesis is focused on the description and analysis of the concept of value and reflects the perception of the value of marriage and family life between young unmarried people in opposition to aspects self-realization and cohabitation. The thesis is divided into theoretical and empirical part. The basic concepts are characterized in the theoretical part, especially the concept of the value which is described in terms of selected scientific disciplines. Furthermore, there are also described the values related to marriage and family life, such as love and loyalty. Significant part of the thesis is focused on the characterization of the concept of family and marriage in terms of historical evolution and the Christian concept. The thesis is based on available literature and statistic data representing the development in our country. The main objective of the research is to describe and analyze the value of marriage between unmarried people in opposition to aspects self-realization and the possibility of cohabitation.
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Svatoš, Jakub. "Výpovědní hodnota slovního hodnocení." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-306123.
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The thesis is focused on the topic of verbal assessment at primary school and its potential to be objectively reflective of the progress of pupil's knowledge, skills, abilities and attitudes. The predictive value is analysed through creating an image of the pupil on the basis of the casuistry of all his verbal assessments. The segments of the report are classified by making a graph with the aim to predict further progress without any contact to the pupil. Finally, I realized an interview with the pupil which allowed me to compare the image to reality. The research part of the thesis points out the limited potential of using verbal assessment as a report. The thesis also focuses on transformation of the analyzed reports using the vocabulary of RVP ZV, which I consider an objective language of all the teachers.
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Červinka, Milan. "Celní hodnota zboží při importu." Master's thesis, 2006. http://www.nusl.cz/ntk/nusl-94255.
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Holík, Jan. "Didaktická hodnota modifikovaných forem fotbalu." Master's thesis, 2008. http://www.nusl.cz/ntk/nusl-272609.
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Name: Didactic values ofmodifying football forms The aim of the thesis: To compare domestic and foreign experience of different modifying football forms, to show pedagogic and didactic views ofthe game importance as a mean oflearning to the games skills. Afterwards to measure physicalload of chosen players at the age group U-10, U-ll during the games in the game formation 8 against 8 and ll against ll. Finally to compare chosen quantitative and qualitative parameters based on the videorecording. Metodology: We have used a comparative method for the comparison ofthe chosen football forms. We have gained certain quantitative and qualitative data (in the sence of individua! games skills, cohesiveness and participation) in the game formation 8 against 8 on the Y:z ofthe playground and ll against ll on the standard playground. Using an indirect observation we have analysed pre-determined parameters (time-frequency analysis) in both games based on the videorecording. Using IT we have evaluated the differences in the physicalload ofthe players which we haYe measured in the both football forms. Results: They compare in the quantitative and qualitative way the above mentioned modifying forms and the physicalload during both games. They can provide trend indicia, which could be used to improve the quality...
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Buriánková, Jitka. "Vzhled jako strategie a hodnota." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-298509.
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The theme of this thesis lies on the border of sociology of values, body, health and lifestyle. The main goal is to explore and explain in detail some ideas about the importance of the visage and of the body care in modern society in the perspective of strategies of individual participants or groups. The thesis is formally divided into two main parts. The first one is mostly theoretically focused - it introduces the dilemma of the examined phenomenon initially by gradually defining basic concepts, terms and categories and then thorough description of the historical aspects of the development their real social representation, then it presents the attitudes to the main subject also in terms of purely sociological aspects and finally shows the social phenomenon from the perspective of cultural value system. There is a description of the new research "Aktér 2009"carried out by STEM in the second part of my thesis. This research includes batteries about the lifestyle. The research part follows the line of empirical bases that deal with selected problems of sociology of body, its perceptions and individual care of the body (e.g. issues of diets, eating habits, fitness and wellness etc.). Whereas the methodology is based on a quantitative approach and its technical apparatus is represented by batteries of...
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Bryndová, Renata. "Hodnota doteku v práci sestry." Master's thesis, 2006. http://www.nusl.cz/ntk/nusl-268869.
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This thesis concentrates on the issue of touch - based communication in general nursing in the area of emergency care. The theoretical part drala with the value itself, the importace of the touch in the life of a man, the role of physical contact within the scope of nursing profession, and the possible consequences of the touch. Further, the thesis is concerned with the issue of the therapeutic touch and its importance, versatility of means of non-verbal communication, and some selected dissimilarities of non-verbal communication within the field of multicultural environment. The last section of theoretical part of the thesis is engaged in the questions of burnout. The research project, which is presented in the practical part of the thesis, is aimed at the realization of the process of the touch-based communication between the nurse and the patient in selected departments and wards, and the variety of factors, which influence the process of communication. I have used two types of questionnaires in the research. The first one is my own question-form and the other one is the officially approved questionnaire. I have chosen Maslach Burnout Inventory (MBI) by Christine Maslach. The goal of my own question-form is the monitoring of the factors, which deal with consciosus and unconscious communication, Its...
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Chromčáková, Andrea. "Vliv kapitálové struktury na tržní hodnotu podniku." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-168990.
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Gorcovská, Laura. "Reportážna fotografia a jej výpovedná hodnota." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-405277.
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Our thesis is dealing with case of reportage photography and medial sharing of our choosen visual image. We have choosen an image of syrian refugee Aylan Kurdi from 2015, whose photo is refering the problem of refugee crisis in Europe. The thesis is focused on semiotic approach of selected photographies, which are showing the same picture from different perspectives. In our case is perspective very important part of thesis, because these photographies are very questionable on ehtical principes. Therefore, we are also focused on the way, how the media deal with this issue. Our thesis points the signs of reportage photography and also monitor their changes, which depends on the medium, title, perex and composition of words completing photography.We are also focused on contextual framework of photography in choosen media. The secondary objective of our thesis is the comparision of results of analysis of selected picture published in individual selected media and comparision of differences in interpretation and photography context. Thesis is primaly based on theoretical concepts of Roland Bathers on specific visual sharing of selected media. Monitored indicators are the concepts of denotation, conotation and myth, while we are focused on connection between text and image and interpretation in selected...
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MAŇHALOVÁ, Jana. "Hodnota a postoj ošetřovatelství pro veřejnost." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-154706.
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Theoretical Framework Although the beginnings of nursing reach deep into our history, nursing is a relatively young profession. In the course of human history nursing has been influenced by many factors that have changed public values and attitudes to nursing issues and to providing the most effective nursing care. Nursing is focused on an active search and satisfying biological, psychological, social and spiritual needs of the sick and healthy people in the care of their health. The main representative of nursing practice is Florence Nightingale, who has affected health care throughout the world. She is considered the founder of modern nursing, because she has elevated nursing to such a profession that is as important as that of a physician. Aims of the Thesis To compile the thesis three goals were set. 1) To find out the views and ideas of the general and professional public on the nursing profession. 2) To determine the views of the general and professional public on what the most important and effective procedures in nursing are. 3) To identify what the general and professional public expect nursing can provide to modern society and how nursing can contribute to its development. Methods Used To compile the diploma thesis a quantitative method using interviews through questionnaires was applied. The data collection technique was snowball sampling. Based on the initial pilot study two forms of the survey were determined, for the professional and the general public. The professional public was represented by nurses working in primary care, home care, in hospitals and other medical facilities. The general public was represented by people who visit general practitioners, use home care services, hospitalized patients and other general public. Results The results of the thesis have helped explain opinions of the public and their attitudes to nursing care. They can be used as background material for teaching nursing subjects or as a contribution to professional seminars, courses and conferences dealing with this issue. The answers to the hypotheses are discussed in detail in the research section of the thesis. Based on the statistically processed data the hypotheses were evaluated as follows: H1: By the general public nursing is perceived rather as a profession focused on maternity care than as a professional discipline. H1 was confirmed. H2: As for the general public, men´s perception of nurses as nursing representatives is different from women´s perception of nurses as nursing representatives. H2 was confirmed. H3: The professional public perceive the profession as a mission, unlike the general public, who take it more as a matter of routine from the part of nurses. H3 was confirmed. H4: The professional public perceive the attitude of the general public towards nursing more positively than the general public themselves. H4 was not confirmed. H5: Nurses´ strengths are perceived more than their weaknesses by the general public. H5 was not confirmed. H6: To the public the value of nursing depends on how the professional public express satisfaction with the care provided by their colleagues. H6 was confirmed. H7: Education is a fundamental value of nursing more from the perspective of the professional public than from the perspective of the general public. H7 was not confirmed. H8: The potential contribution of nursing to modern society from the perspective of professional public is higher than from the perspective of the general public. H8 was not confirmed. H9: The general public´s view on the value of nursing is directly dependent on the image of nursing presented by the media. H9 was confirmed. Conclusion The benefit of this work is publication of the findings related to opinions and ideas of today´s society on nursing and pointing to the issue and identification of weak parts.