Dissertations / Theses: 'Hofstede'

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Marques, Vânia Sofia Dias. "Estereótipos e definições de género em oposição a Hofstede." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/19809.

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Mestrado em Gestão e Estratégia Industrial
É importante que haja uma atenção detalhada na análise cultural de um país ou região onde se pretende investir, mas esta é difícil de definir e medir. Dois dos modelos mais usados, são o projeto GLOBE de Javidian e House e as dimensões de Hofstede. Apesar do seu método ser criticado por vários autores, devido a problemas de enviesamento amostral e errada aplicação de conceitos, Hofstede é o nome principal na análise de mercados estrangeiros. De entre as seis dimensões, destaco a dimensão masculinidade versus feminilidade, vítima de várias críticas a nível conceptual. Desta dimensão surgiram três questões centrais de investigação: será que a sociedade atual corresponde às definições impostas por Hofstede na sua dimensão masculinidade versus feminilidade; será que existe uma correlação entre os vários pressupostos de género, para que estes sejam agrupados no mesmo conceito; por último, qual é a opinião atual dos participantes deste estudo sobre a associação de características psicológicas ao sexo biológico. Para responder a estas questões foi efetuada a aplicação e análise de questionários. Estes eram compostos por três partes: (parte 1) replicaram-se quatro perguntas do Values Survey Module; (parte 2) algumas perguntas de autocaracterizarão; e, por fim, sete perguntas de opinião sobre papeis de género (parte 3). Os resultados apresentados indicam uma globalização da sociedade num sentido mais igualitário, e que o sexo parece ser um fator mínimo face à caraterização psicológica de um indivíduo. Deste modo, este trabalho mostrou uma maior homogeneidade em comparação com os estudos anteriores que definiram estas dimensões.
It is important that detailed attention is given when analyzing the culture of a country or region, where we are about to invest in, but this can be difficult to define and measure. Two of the most widely used are Javidian and House's GLOBE project and Hofstede's dimensions. Despite having his method criticized by several authors due to problems of sample bias and misapplication of concepts, Hofstede is the main name in foreign market analysis. Among the six dimensions stands out masculinity versus femininity, victim of various criticisms in terms of concepts. From this dimension, three main research questions arose: does the current society correspond to the definitions imposed by Hofstede in its dimension masculinity versus femininity; is there a correlation between the various gender related assumptions, in order to grouped them in the same concept; and last but not least, what is the participants' current opinion on the association of psychological characteristics with biological sex. Behind these research questions was the application and analysis of questionnaires. These consisted on three parts: (first part) four questions were answered from the Values Survey Module; (second part) followed by self-characterizing questions; and finally, with seven opinion questions about gender roles (third part). The results presented show a globalization of society in a more egalitarian way, and how an individual's gender seems a minimal factor when regarding their psychological characteristics. Hence, this project showed higher homogeneity compared to the previous studies that defined these dimensions.
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Oshlyansky, Lidia. "Cultural models in HCI : Hofstede, affordance and technology acceptance." Thesis, Swansea University, 2007. https://cronfa.swan.ac.uk/Record/cronfa42813.

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There are many models of culture available to Human-Computer Interaction (HCI) researchers and industry sector practitioners that could potentially help in tackling the challenge of designing across cultures. Models by Hall and Hofstede (investigated in this thesis) among others, are used by the HCI community to shape research, frame research findings and inform design. However, very limited information is available that proves the applicability of these models to the field. There is currently no large scale, multi-country study that addresses the suitability and applicability of cultural models to the topical areas covered by HCI. The consequence of this lack of validated applicability is that the community, due to a lack of tools or knowledge, have to rely on guesswork or rules of thumb when tackling cross-cultural research and design. The research described here sets out to investigate when cultural models can be applied and to which HCI topics. This thesis explores the relationship and applicability of Hofstede's cultural model to two HCI topics which span Ito and Nakakoji's (1996) model of cultural impact on interaction. These two topics are cross-cultural affordance and cross-cultural technology acceptance. The thesis contingently also looks at the viability of doing cross-cultural research by using standardised tools and measures. The first study described here was a research project exploring the differences in affordances between two cultures and how or if Hofstede's cultural model could be applied to explain the findings of this study. The results from the affordance study showed that cultural differences do exist at the affordance level of interaction. However, Hofstede's cultural model could not help explain HCI at the lower end of Ito and Nakakoji's cultural influence model, at the level of affordance. The affordance study also provided useful insight into the questionnaire method used for gathering data in the second, larger scale project on technology acceptance. The second study which focused on cross-cultural technology acceptance, at the high end of Ito and Nakakoji's model, was a large scale, multinational, exploratory study. It investigated how Hofstede's cultural model could assist in understanding cross-cultural differences in technology acceptance as expressed when using websites. The research sought to understand how and if Hofstede's cultural model as measured by the Value Survey Module (VSM) would correlate with website acceptance as measured by the Unified Theory Acceptance and Use of Technology (UTAUT). Both models were measured using questionnaires in 11 countries and 6 different languages. Results of this second study showed that Hofstede's model was not helpful at the higher end of Ito and Nakakoji's cultural influence model. Indeed the results cast doubt as to the validity of Hofstede's model as measured by the VSM while validating the use of the UTAUT cross-culturally.

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Andersson, Evelina, Linda Hedlund, and Hanna Skoglund. "Att anpassa eller inte? : En kvalitativ studie om butikskommunikationen anpassas till ett lands kultur." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54069.

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Titel: Att anpassa eller inte? En kvalitativ studie om butikskommunikationen anpassas till ett lands kultur. Problemställning: Examensarbetet är inriktad på följande problemställning: Hur är butikskommunikationen anpassad till kulturen i Sverige. Syfte: Syftet med detta examensarbete är att analysera om butikskommunikationen anpassas till ett lands kultur. Avgränsningar: För att få studien mer fokuserad har avgränsningar utförts. Då butikskommunikation är ett brett ämne har författarna valt att rikta butikskommunikationen på modebranschen, där Företag A och Företag B utgör exempel för denna studie. Metodik: I denna uppsats har en kvalitativ forskningsmetodik genomförts. Där vikten på ord och tolkning vid insamling samt analys av data haft relevans. Studien har resulterat i en abduktiv forskningsansats där tillvägagångssättet har varit flexibelt då studien har uppvisat en blandning av deduktion, induktion samt inslag av iterativt pendlade mellan empiri och teori. Metoden är baserad på observation där två företag används som exempel. Observationerna har varit av blandad karaktär, där den mest centrala delen var att studera fenomenet butikskommunikation i sin rätta miljö. Slutsatser: Studiens slutsats visar på hur butikskommunikation är anpassad till kulturen i Sverige. Detta göras genom att ta kulturens beståndsdelar i beaktning. Vad gäller till exempel språk, färgers kulturella betydelser, traditioner och högtider. Studien har även påvisat att genom specialexponering av säsong och högtid kan värderingar med mera kommuniceras tydligt. Butikskommunikationen anpassas genom att visa en förståelse för en kulturs etnicitet. Studiens slutsatser visade också på att företag anpassar sin butikskommunikation genom att ta hänsyn till Hofstede´s kulturdimensioner att undvika osäkerhet, individualism och kollektivism, maskulinitet och femininitet samt långsiktigt- och kortsiktigt inriktning
Title: To adapt or not? A qualitative study of visual merchandising adapted to a country's culture. Research question: The study is aimed at reviewing the following issue: How is visual merchandising adapted to the culture of Sweden? Purpose: The purpose of this study is to analyse if visual merchandising are adapted to a county’s culture. Limitations: To achieving a more focused study, limitations were carried out. Because visual merchandising is a wide subject, the authors choose to focus on the fashion industry. Two companies, Company A and Company B are made as examples for this study. Method: In this study a qualitative research method was applied, where words and the interpretation in the collection of data and the analysis of it, had an important relevance for this study. The study had an abductive approach. The study has shown a mixture of deduction, induction and elements of an iterative change between empiricism and theory. The method was based on the observation of two companies that were made as examples. The observations were of mixed characters, but the most central part was to study the phenomenon of visual merchandising in the right environment. Conclusion: The study concludes how visual merchandising can be adapted to a country’s culture. This can be done by taking the cultural elements into consideration. With the regard of language, cultural meaning of colors, traditions and celebrations. The study has also shown that the visual communication can be more clearly communicated through special displays of seasonal and celebration products and values. Visual merchandising can be adjusted to a culture by showing an understanding of a culture’s ethnicity. The study also concludes that companies can adapt their visual merchandising by taking into account Hofstede's cultural dimensions to avoid uncertainty, individualism and collectivism, masculinity and femininity and long- versus short-term orientation.

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YAMAMURA, Jeanne H., Michimasa SATOH, and Yvonne STEDHAM. "Changing Dimensions of National Culture in Japan : Appying the Hofstede Fremework." 名古屋大学大学院経済学研究科附属国際経済政策研究センター, 2003. http://hdl.handle.net/2237/11962.

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Caeiro, Ana Cristina Mendes. "Desempenho empresarial: será que a nacionalidade e a cultura influenciam o desempenho?" Master's thesis, Universidade de Évora, 2015. http://hdl.handle.net/10174/16069.

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O objetivo principal deste estudo é testar se a nacionalidade e a cultura influenciam o desempenho empresarial. Para além disso, o estudo identifica as principais dimensões das características dos gestores inquiridos e os fatores que influenciam o desempenho empresarial. Os resultados revelam que não existem diferenças significativas no desempenho empresarial entre empresários portugueses e estrangeiros a operar no distrito de Évora, apesar de haver algumas diferenças ao nível das características destes dois grupos de empresários. Este resultado é parcialmente confirmado através da análise de regressão, verificando-se que a nacionalidade apenas influencia a probabilidade do nível de satisfação dos fornecedores ser elevado. Já em relação às dimensões culturais de Hofstede verifica-se através da análise da regressão, que o Índice de Distância Hierárquica influencia negativamente o crescimento das vendas mas positivamente, na perceção dos empresários, o nível de satisfação dos empregados; Abstract: Business Performance: Does the nationality and culture influence the performance? The main objective of this study is to test whether the nationality and culture influence business performance. In addition, the study identifies the main dimensions of the characteristics of the interviewed managers and the factors that influence business performance. The results reveal that there are no significant differences in business performance between Portuguese and foreign businessmen operating in the Évora district, although there are some differences in the characteristics of these two groups of entrepreneurs. This result is partially confirmed by regression analysis, which shows that the nationality only influences the likelihood of suppliers satisfaction level is high. In relation to the cultural dimensions Hofstede the regression analysis shows that the Index of Hierarchical Distance influences negatively sales growth but positively, in the perception of entrepreneurs, the level of employee satisfaction.

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Whalen, John Matthew. "The Hofstede model and national cultures of learning| A comparison of undergraduate survey data." Thesis, Colorado State University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10149811.

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Researchers in cross-cultural pedagogy often invoke the work of Hofstede (1980; 1986) and Hofstede, Hofstede, and Minkov (2010) to explain variation in classroom behavioral norms across countries (e.g. Cronjé, 2011; Li & Guo, 2012; Tananuraksakul, 2013). Although Hofstede' s model of culture was developed from IBM employee surveys to facilitate cross-cultural management, Hofstede explicitly suggests that his findings can be generalized to student and teacher behavior in the classroom. The present study tests this suggestion by administering an online survey to university students (n=625) in the following countries: USA (n=181), South Africa (n=103), China (n=64), Turkey, (n=60), Russia, (n=59), Finland (n=58), Vietnam (n=52), and France (n=48). Although the number of countries included in this study is too low to produce globally generalizable results, a statistical comparison of national means on each item fails to support Hofstede's predictions about how national culture manifests in the classroom for these particular countries. Instead, provisional support is found for the creation of a new set of cultural dimensions for the specific purpose of studying classroom culture, with three such dimensions emerging from a principal components analysis of the present data set. The examination of national differences on individual items in this survey can also be useful for traveling instructors of English-speaking university classrooms.

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Casagrande, Rodrigo Moreira, Denise Del Prá Netto Machado, and Universidade Regional de Blumenau Programa de Pós-Graduação em Administração. "Dimensões da cultura organizacional no modelo de Hofstede :estudo em uma empresa brasileira internacionalizada /." reponame:Biblioteca Digital de Teses e Dissertações FURB, 2009. http://www.bc.furb.br/docs/DS/2009/337549_1_1.pdf.

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Paulsson, My, and Beatrice Dag. "Servicekvalité och kultur : skillnaden mellan svenska studenter & kinesiska utbytesstudenter inom servicenäringen." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19533.

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Syfte: Syftet med denna studie är att analysera skillnader i hur servicekvalitén inom servicenäringen i Sverige uppfattas av svenska studenter och kinesiska utbytesstudenter. Metod: I studien användes en kvantitativ metod med hjälp av enkäter med slutna svarsalternativ och ordinalskala, som distribuerades till totalt 324 svenska studenter och kinesiska utbytesstudenter. Vidare användes dataprogrammet IMB SPSS för att utföra faktoranalyser och klusteranalyser. Resultaten användes sedan för att testa de använda teorierna. Resultat: Genom att analysera de resultat som deducerats från insamlad data har studien bidragit med ytterligare data inom kulturområdet och servicenäringen. Studiens teoretiska referensram har stärkt de slutsatser som gjorts, men har även visat sig vara vag i vissa sammanhang. Studien har visat vissa intressanta skillnader i hur kinesiska utbytesstudenter och svenska studenter uppfattar servicekvalitén inom servicenäringen. Förslag till fortsatta studier: Studiens resultat skulle kunna bidra till förslag till fortsatta studier inom servicenäringsområdet och servicekvalité. Resultaten pekar även på att fortsatt forskning behövs inom studiens valda ämnesområde. Studiens bidrag: Studien genererar både praktiska och teoretiska bidrag som diskuterats. Studien lyfter framförallt fram brister i servicekvalitén inom den svenska servicenäringen för praktiker och teoretiker.
Purpose: The purpose of this thesis is to analyze differences in how service quality in the service sector in Sweden is perceived by Swedish students and Chinese exchange students. Method: In the study a quantitative method was used. For the study questionnaires was used with closed end answers which were distributed to 324 Swedish students and Chinese exchange students. The software program, IMB SPSS was used to complete factor- and cluster analysis. The results were then used to further strengthen or question the theory. Result: By analyzing the results deduced from the collected data, the study has contributed with additional data in the cultural field and the service industry. The study's theoretical framework has reinforced the conclusions that have been made, but has also proven to be vague in some contexts. The study has revealed some interesting differences in how Chinese exchange students and Swedish students perceive the quality of service in the service sector. Proposal for further studies: The study's results could contribute to proposals for further studies in the field of service industry and service quality. The results also indicate that further research is needed in the study selected topics. Contribution: The study generates both practical and theoretical contributions which have been discussed. The study highlights primarily produced gaps in service quality in the Swedish service industry for practitioners and theoreticians.

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Forsberg, Peter, and Sevgi Saygin. "Maktdistans inom finans : En kvalitativ undersökning av maktdistansen inom turkisk banksektor." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255879.

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Uppsatsen är en kvalitativ studie av maktdistansen i den turkiska banksektorn. Syftet är att beskriva hur maktdistansen ser ut i den turkiska banksektorn. Intervjuer har genomförts med sex personer i olika positioner inom en turkisk bank. Den teoretiska utgångspunkten är Geert Hofstedes kulturdimensionsteori, mer specifikt den dimension som behandlar maktdistans. Tre egna begrepp har skapats med utgångspunkt i Hofstedes teori om maktdistans i arbetslivet. Dessa begrepp ligger till grund för operationaliseringen och intervjufrågorna baserades på dessa. Begreppen rör frågor om hierarkier, beslutsfattande och relationer. Utifrån de resultat som sedan presenteras kan maktdistansen i den undersökta banken fastslås som relativt stor och med hjälp av jämförelser med tidigare studier finner vi stöd för att maktdistansen inom den turkiska banksektorn är stor. Maktdistansen inom den turkiska banksektorn är således stor och att det är viktigt för praktiker att känna till detta om de vill etablera sig i länder med liknande kultur.

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Dudáková, Tereza. "Hospodářské vztahy ČR s Francií s přihlédnutím ke kulturním odlišnostem." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-8168.

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Práce se soustředí nejprve na charakteristiku francouzského hospodářství, dále se věnuje obchodní výměně mezi ČR a Francií, vzájemným investicím a v závěru komentuje různé přístupy k oboustrannému obchodu z pohledu kulturních odlišností.

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Vávrová, Jana. "Kulturní aspekty TV reklamy vybraných nadnárodních automobilových společností v České republice a USA." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-194702.

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This diploma thesis deals with local cultural aspects of television commercials in selected multinational automobile companies in the Czech Republic and the USA. Countries deliberately represent very different cultures in order to demonstrate in which cultural aspects companies have to deal with localization of advertising within their global activities.The aim of the work is the analysis of advertising appeals to identify and compare the differences in television commercials in selected locations using Hofstede's model of cultural dimensions.

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Nguyen, Thi Kim Chung, and Le Linh Nguyen. "Cultural adaptation of Unilever in Vietnam." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-15292.

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The purpose of this study is to describe and analyze (1) how Vietnamese business culture resembles and differs from Unilever corporate culture, (2) what advantages and disadvantages are resulted from these similarities and differences, and (3) how the company made use of the advantages and overcome the disadvantages. This thesis also aims at (4) indicating some shortcomings in Unilever‟s adaptation strategy and providing some recommendations. This research work is qualitative in nature and is based upon a case study. Both primary and secondary data are used for the case analysis. Primary data are collected by semi-structured interviews. As a Western company entering Vietnam – an Eastern market, Unilever has encountered both challenges and benefits from the differences and similarities between its global core values and Vietnamese culture. With its global vision: “We have local roots with global scale”, the company made a number of changes to accommodate the differences and took advantage of the similarities. Its adaptation strategies not only build up a strong and appropriate culture but also act as a source of competitive advantage, which contributes to Unilever impressive success in theVietnamese market. However, there are still some shortcomings that need to be taken into consideration.

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Hallberg, Angelica, and Sofie Persson. "Kulturens betydelse för hållbarhetsredovisning : jämförelse mellan Nordens länder." Thesis, Kristianstad University, School of Health and Society, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-6845.

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Problem: Det finns skillnader kring hållbarhetsredovisning mellan länder när det gäller reglering, tillämpning av GRI:s (Global Reporting Initiatives) riktlinjer, intressenternas makt att påverka med flera. Dessa skillnader kan ha uppstått på grund av många orsaker men i denna uppsats kommer det att utredas om kulturen kan förklara dessa skillnader.

Syfte: Syftet med denna uppsats är att beskriva och förklara i vilken utsträckning kulturen har en inverkan på hur de olika nordiska länderna väljer att lagstifta kring hållbarhetsredovisning och hur företagen tillämpar GRI:s riktlinjer. Men även om intressenternas makt att påverka företagen att göra en hållbarhetsredovisning har någon förklaring i kulturen.

Metod: Den insamlade datan är huvudsakligen kvalitativ men har kompletterats med en del kvantitativ data. Insamlingen har skett genom litteratursökning, telefonintervjuer och en e-mailkontakt. Vid telefonintervjuerna har vi utgått ifrån ett frågeformulär och låtit respondenterna besvara frågorna med egna ord. Respondenterna har valts utifrån Fredrik Ljungdahls affärsnätverk inom PwC (PricewaterhouseCoopers).

Resultat: Det finns en svag kulturell förklaring till hur företagen i nordens länder väljer att lagstifta kring hållbarhetsredovisning, tillämpa GRI:s riktlinjer samt vilken makt intressenterna har att påverka företagen till att hållbarhetsredovisa. Graden av lagstadgad kontroll kan förklara skillnader i reglering medan det inte finns någon kulturell förklaring till tillämpningen av GRI:s riktlinjer. Graden av maktdistans kan slutligen förklara intressenternas makt att påverka företagen till att hållbarhetsredovisa.

Problem: There are some differences in sustainability reporting between countries when it comes to regulation, applying GRI:s (Global Reporting Initiatives) guiding principles, stakeholders´ power to influence and so on. These differences can appear from different reasons but in this graduate paper we will investigate if these differences can be explained by cultural factors.

Purpose: The purpose of this paper is to describe and explain to which extent the culture has any impact on how the Nordic countries choose to regulate the sustainability reporting and how the companies apply GRI:s guiding principles. But also if the stakeholders´ power to affect companies to do a sustainability report can have its explanation in the culture.

Method: The gathered data is mainly qualitative but has been complemented with quantitative data. The gathering has been done through literature research, telephone interviews and an e-mail contact. In the telephone interviews we used a question form although the interviewee was allowed to answer the questions in his or her own words. The interviewee have been chosen on the basis of Fredrik Ljungdahls business network within PwC (PricewaterhouseCoopers).

Result: There are a weak cultural explanation to how the Nordic countries choose to regulate the sustainability reporting, apply GRI:s guiding principles and which power the stakeholders´ have to influence the companies to do a sustainability report. The degree of statutory control can explain the differences in regulation while there are no cultural explanation to the application of GRI:s guiding principles. The degree of powerdistance can finally explain the stakeholders´ power to influence the companies to do a sustainability report.

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Maliňáková, Lucia. "Působení mezikulturních modelů v reklamě." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359318.

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The present thesis deals with the topic of intercultural models in advertising. The theoretical part is concerned with the definition and characteristics of culture and cultural dimensions. It also describes and compares the Hofstede model and the GLOBE model. It defines the concept of advertising and its aims and means. The methodology section describes the design of focus group interviews that are used in the practical part of the thesis. The aim of this work is to compare the consistency of opinions of respondents on the TV commercials presented with the Hofstede model. In its sub-goals, the work aims to identify the attributes of advertisements that respondents are most addressed by, and to select the most appropriate advertisement for the Czech market based on evaluation of the respondents.

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Backlund, Maria. "KULTURELLA DIFFERENSER : En komparativ analys av Sverige och Italiens kulturella förväntningar på ledarskap." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-86628.

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Som privatpersoner ser vi världen och framförallt Europa krympa framför våra ögon i och med dagens globalisering och samtidigt vidgas vyerna för världens företag. Möjligheten att för företagen kunna anställa personal från alla världens hörn gynnar både den som söker jobb och den som söker ny personal. Att söka sig till en ny kultur kan verka lockande och allt fler tar tillfället i akt att genom arbetslivet upptäcka nya delar av Europa men är det verkligen så enkelt? I Italien som är Sveriges 10:e viktigaste handelspartner finns en rad svenska företag representerade, en kommunikation mellan länderna är därför naturlig. Kompliceras denna relation av det faktum att två kulturer möts eller är vår bild av att italienska och svenska ledare är två helt olika ledartyper endast en förlegad föreställning som för var dag som går suddas ut allt mer. Geert Hofstede framställde under slutet av 1960 och början av 1970 talet en teori som beskriver kultur utifrån fyra olika dimensioner som möjliggör jämförelser mellan olika kulturer. Hofstedes teori ligger till grund för den enkätundersökning som är basen i denna uppsats och som utformades för att visa den svenska och italienska kulturens uppfattning av dagens ledarroll. Enkätundersökningen genomfördes i två omgångar och i två urvalsgrupper, en italiensk och en svensk. Resultatet visar att kulturella skillnader finns mellan den svenska och italienska kulturen, ledarrollen har inte europeiserats men i jämförelse med Hofstedes studie är skillnaderna små. Skillnaderna syns främst i två av Hofstedes kulturella dimensioner, maktdistans och osäkerhetsundvikande där Italien både har större grad av maktdistans och högre grad av osäkerhetsundvikande.

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Henriksson, Jennie, and Sandra Mardan. "Kulturella Dimensioner : och deras relevans vid tolkning av TV-reklam." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19415.

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ABSTRACT Title: Cultural dimensions – and their relevance in the interpretation of TV commercials The purpose of this study has been to explain the cultural dimensions masculinity versus femininity and individualism versus collectivism and see what their impacts on interpreting commercials are. We also wanted to see if there are any other important aspects to consider when looking at the interpretation of TV-commercials. To fulfill this purpose we also used this research question:  How are the cultural dimensions relevant when it comes to interpreting TV-commercials? We used a qualitative approach when conducting this study. We found that the dimension individualism versus collectivism seemed the most applicable, while the respondents’ a nswers fitted the best to the highlighted theories. When looking at masculinity versus femininity the respondents’ answers were not as applicable to the highlighted theories, while it mostly reflected them as individuals and showed little connection to their cultural background. We also saw a couple of other factors that are important to consider when designing TV-commercials. How the language and the music is interpreted is important to think about, while it can appear a lot of misunderstandings here that interrupts the marketing message. How humor and symbols are interpreted is also important to consider, while it can vary a lot between different cultures.

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Bengtsson, Mathilda. "Påverkar kultur konsumenters attityd mot reklam? : En kvantitativ studie om konsumenters attityd mot kulturellt inkongruenta reklambudskap." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53469.

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In today’s globalised world, international marketing is everyday business for many companies. Culture is a factor that might affect the effectiveness of international marketing. The purpose of this study is to examine how Swedish consumer’s attitude towards advertising is affected by cultural incongruence in the advertising message. To test this, a survey with four different versions of an advertising message was used. The different advertising messages were congruent, incongruent and two that were partly congruent with Swedish culture. The two versions that were partly congruent acted as the control version. If the advertising message was congruent with Swedish culture or not, was decided by the use of Hofstede’s theory of cultural dimensions. The result was that Swedish consumer’s attitude was no different regardless if the advertising message was congruent, incongruent or neither.

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Sriput, Vajiraporn. "Engagement au travail, addiction au travail & orientation culturelle : le cas d’entreprises enThaïlande." Thesis, Montpellier 3, 2016. http://www.theses.fr/2016MON30021/document.

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Cette recherche s’inscrit dans le domaine du management interculturel et du comportementorganisationnel. Plus précisément, elle examine la relation et les interactions entre cultureet engagement au travail, voire le sur-engagement ou addiction au travail. Dans cette perspective,nous tentrons d’analyser l’influence de la culture sur l’engament au travail et d’identifier,à partir du modèle de G. Hofstede. Les dimensions qui prédisposent à l’addiction au travail.Nous essayons également, pour les diverses variables culturelles (démographiques et autres),de déterminer également le niveau de leur impact en situation de travail. Nous étudierons parexemple les variables du genre, statut familial, générationnelle, le niveau d’éducation, d’expérienceet l’ancienneté (dans l’entreprise et dans le poste actuel), la position hiérarchique, ledegré d’autonomie.Par conséquent, cette étude va s’attacher à :1) Examiner les dimensions culturelles, l’engagement et l’addiction au travail, etleur interaction.2) Démontrer le poids de la culture sur ces derniers ; comparé aux variables évoquéessupra (genre, statut familial, génération, etc.).3) Modéliser le type de relations existantes entre les dimensions culturelles deHofstede, avec l’engagement au travail et de l’addiction au travail.4) Démontrer l’influence de l’engagement au travail sur l’addiction au travail.L’étude a été réalisée dans 48 entreprises dans les secteurs de l’automobile, de l’électroniqueet de l’électrique, et du secteur hôtelier en Thaïlande, avec 403 participants.Les résultats montrent que trois des dimensions culturelles d’Hofstede, à savoir la distancehiérarchique, la dimension masculinité/féminité, et l’orientation sur le long-terme obtiennentun score plutôt élevé, l’individualisme et le collectivisme ont un score modéré à bas, et lecontrôle de l’incertitude obtient un score basL’influence de la dimension masculine a été observée pour l’engagement au travail. Parailleurs, l’engagement au travail parmi les participants va de modéré à haut, alors que le niveaud’addiction au travail va de modérer à bas, et les niveaux d’engagements au travail sont différentsentre les groupes de gens célibataires et le groupe de gens mariés. Il sens ce qu’il n’yavoir ait pas de lien entre l’engagement au travail et l’addiction au travail. Pour de futuresétudes, ces résultats donnent un modèle pour l’engagement au travail motivé par la culture, ens’orientant sur l’addiction au travail
This present study aims at the influence of culture by applying five cultural dimensions:power distance, individualism versus collectivism, masculinity versus femininity, uncertaintyavoidance, and long-term orientation, to study their relationships with work engagement inorder to create the work engagement model driven by culture and orientation to workaholism.The study had been done in 48 companies in automobile, electronic and electronic, and hotelsectors in Thailand, with 403 participants. The result shows the score of three cultural dimensionsinclude power distance, masculinity, and long-term orientation are moderate to high, individualismis moderate to low, and uncertain voidance score is low. In addition to the powerdistance and individualism levels are varied according to educational levels. Furthermore, thework engagement level among participants is moderate to high, while workaholism level ismoderate to low, and the work engagement levels are difference between single and marriedgroup. The influence of masculinity had been found in work engagement and workaholism,thus masculinity culture can drive work engagement and workaholism. In addition to, there isno relationship between work engagement and workaholism

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Thungren, Ellinor, and Rebecca Dahl. "Att sälja landet lagom : En studie om Sverigebilden och Svenska Institutets arbete med nation branding." Thesis, Uppsala universitet, Medier och kommunikation, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-216436.

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Title: To sell the country of Lagom: a study of the Swedish Institute’s re-branding of Sweden and impact on the swedish citizens Authors: Rebecca Dahl & Ellinor Thungren Aim: The purpose of this thesis is to study the Swedish Institute’s branding of Sweden. We have explored if the branding is consistent with the picture that Swedes generally have of themselves and Sweden, and also looked at which consequences differences in this picture may have. Method/Material: Semiotic analysis and interview Main Results: The results of the thesis shows that SI’s branded image of Sweden agree with the picture that Swedes have of themselves and Sweden. However, there are some points where these two images differ, which may have impact on the population's self-image. Number of pages: 55 Course: Media and Communication studies C Department: Department of Informatics and Media University: Uppsala University Period: Autumn semester 14 Tutor: Anne-Marie Morhed

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Dennemark, Marcus, and Marcus Lewander. "Feminina män och... Maskulina kvinnor? : En kvalitativ interkulturell jämförelsestudie av genuskonstruktion i reklambilder i Sverige och USA." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35056.

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Den här studien syftar till att genom en kvalitativ metod pröva tillförlitligheten i Geert Hofstedes maskulinitetsdimension (MAS). MAS förklaras ingående i uppsatsens inledande kapitel, men är en del i Hofstedes mer övergripande kulturdimensionsteori, som ämnar att förklara kulturella skillnader mellan olika länder (De Moij & Hofstede, 2010). Kulturdimensionsteorin och MAS har prövats i flertalet tidigare interkulturella jämförelsestudier, där man jämfört medieinnehåll i två eller fler länder. Många av dessa studier har varit av kvantitativt slag, och har genom statistiskt säkerställda resultat kunnat legitimera teorin i flera avseenden (Wiles, Wiles & Tjernlund, 1995; An & Kim, 2007; Stoica, Miller & Ardelea, 2011). I vår studie har vi med hjälp av en kvalitativ innehållsanalys jämfört reklambilder publicerade i livsstilsmagasin i Sverige och USA. Vi har genom att titta på hur genus konstrueras i reklambilder i de båda länderna funnit att reklambilder i svenska livsstilsmagasin innehåller mer icke-stereotypa framställningar av män och kvinnor jämfört med reklambilder funna i amerikanska livsstilsmagasin. Studiens teoretiska grund bygger på ett socialkonstruktionistiskt ramverk, där genusteori och stereotyper utgör en fundamental utgångspunkt för studien. Analysen av materialunderlaget har gjorts med hjälp av bland annat Goffmans (1979) klassifikationer för könsframställning, där även feministisk blickanalys har inkluderats i analysverktyget. Studiens resultat är inte entydiga då det finns många likheter mellan reklambilder publicerade i svenska och amerikanska livsstilsmagasin, men det finns en märkbar skillnad i hur genus konstrueras i reklambilder i de båda länderna, något som går att härleda till den teoretiska grunden i Hofstedes MAS-dimension.
This study aims to – through a qualitative method – examine the reliability of Geert Hofstede’s theory of cultural dimensions. More specifically, we are interested in Hofstede’s dimension masculinity/femininity (MAS), which for one tries to explain differences regarding the view on sex and gender between different cultures – a more thorough explanation of MAS follows in the initial chapter of this thesis. There have been several prior studies testing the reliability of MAS; using a quantitative method they have compared media content and advertising in two or more countries, and the results have in most cases legitimized MAS and the theory of cultural dimensions (Wiles, Wiles & Tjernlund, 1995; An & Kim, 2007; Stoica, Miller & Ardelea, 2011). In this study we have compared advertising images published in lifestyle magazines in Sweden and the US using a qualitative text/content analysis. Through examining how gender is constructed in advertising images found in magazines from the two countries, we have found that images published in Swedish magazines contain more non-stereotypical portrayals of men and women than those published in American magazines. When we say more, we don’t mean as in a higher frequency, that would take a quantitative method to determine, but there are more unique themes regarding the construction of gender in Swedish advertising images compared to American. Gender theory and stereotypes have been theoretical foundations of this study, and the actual analysis of images has been conducted using feminist gaze analysis together with Goffman’s (1979) classifications of gender portrayal. The results are not unequivocal since we found similarities regarding gender construction in advertising images in the two countries; however, despite the similarities, there is also a noticeable difference in the construction of gender that can be linked to the theoretical foundation in Hofstedes MAS-dimension.

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Bitar, Soler, Jesper Dahl, and Albin Larsson. "Svenska företag i Mexiko : En studie om hur fem svenska företag upplever och hanterar kulturskillnader." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-151697.

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Kultur differentierar samhällen världen över och skillnader kan orsaka problem för företagare som saknar kunskap eller underskattar dessa skillnaders betydelse. Den holländske forskaren Geert Hofstede har under mer än 40 år bedrivit forskning om kulturskillnader och placerat samt värderat ett stort antal länder i olika dimensioner vilka i uppsatsen utgörs av Osäkerhetsundvikande, Individualism, Maktdistans och Maskulinitet. Syftet med denna uppsats är att undersöka hur fem svenska företag upplever och hanterar kulturskillnader mellan Sverige och Mexiko utifrån Hofstedes fyra dimensioner av nationell kultur. För att kunna genomföra denna studie har frågor kopplade till nationell kultur baserade på Hofstedes dimensioner använts och personer på fem svenska företag har intervjuats. Resultatet visar att det tydligt finns skillnader i nationell kultur mellan Sverige och Mexiko. Utifrån dessa skillnader har tre punkter identifierats som anses särskilt viktiga för företag med verksamhet i landet; affärsrelationer, hantering av ledarskap och säkerhetsläget. Skillnader i hantering av dessa punkter anser uppsatsförfattarna bero på företagets storlek, typ av verksamhet i landet, resurser samt tidigare erfarenhet av internationalisering. Företag med verksamhet i Mexiko bör särskilt beakta hur man på bästa sätt efter sina förutsättningar skall gå tillväga vid hanteringav dessa skillnader i nationell kultur.
Culture differentiates societies worldwide and may cause problems for entrepreneurs who lack knowledge or underestimate the importance of those differences. The Dutch professor Geert Hofstede has for more than 40 years conducted research on cultural differences and rated and scored a large number of countries in various dimensions, which in this thesis consists of Individualism, Uncertainty Avoidance, Power Distance and Masculinity.The purpose of this thesis is to investigate how five Swedish companies perceive and handle cultural differences between Sweden and Mexico, based on Hofstede's four dimensions of national culture. To carry out this research, questions related to national culture based on Hofstede's dimensions have been compiled and people in five Swedish companies have been interviewed. The result shows there are clearly differences in national culture between Sweden and Mexico. Based on these differences three aspects has been indentified which are considered especially important for companies operating in Mexico; business relations, leadership management and security. The authors believe that the differences in the way of handling these aspects are based on the company’s size, type of business in Mexico, resources and previous experience of internationalization. Companies with operation in Mexico should especially consider, based on their ability, how to proceed in the best way when managing these differences in national culture.

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Abdulkadir, Muna, and Kristina Bozhko. "Driving university towards change and innovation : Impact of national culture and environmental factors." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21667.

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Aim: To investigate the impact of national culture on the process of managing change and innovation in the sector of higher education and identify what kind of environmental factors could produce a moderating effect on the cultural impact. Method: Inductive method and qualitative approach were used. With the purpose of collecting qualitative data, 15 in-depth semi-structured interviews were conducted with employees of Faculty of Education and Business Studies in University of Gävle, Sweden. Results & Conclusions: The study suggests that any innovation is a change, while change is always a process and, thus, should be managed as such. Authors draw attention from the process of management of innovation itself towards managing through manipulating by such an influencer as national culture. At the same time authors point out that not everything can be explained on the basis of culture providing a range of potential factors that can strongly moderate the impact of culture. Suggestions for future research: Current research is limited by the choice of country, sector of economy, number of studied cases, etc. Investigation of cultural impact on change and innovation management in universities of other countries or the choice of another economic sector would open opportunities for further research. Contribution of the thesis: During the study the authors verified a part of the suggested hypotheses demonstrating the strength of the impact that national culture produces on management of change and innovation. Moderating effect of different environmental factors such as employee’s age and position within organizational structure, governmental policies in the sphere of higher education, type of organizational structure and type of leadership, was demonstrated. Authors come up with implications of managing the process of change and innovation through manipulation of cultural impact.

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Ferreira, Antonio Carlos, Denise Del Prá Netto Machado, and Universidade Regional de Blumenau Programa de Pós-Graduação em Administração. "Dimensões da cultura organizacional no modelo de Hofstede :estudo em uma instituição financeira nos estados do Paraná e Santa Catarina /." reponame:Biblioteca Digital de Teses e Dissertações FURB, 2008. http://www.bc.furb.br/docs/DS/2008/331455_1_1.pdf.

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Hollström, Sara, and Emilia Törnqvist. "Kulturens modererande effekt på sambandet mellan andelen kvinnliga styrelseledamöter och CSP : En kvantitativ studie på 673 börsnoterade företag i Europa." Thesis, Högskolan i Gävle, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-29153.

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Syfte: I takt med att konsumenter och övriga intressenters medvetenhet ökar ställs det högre krav på företagens sociala prestation (CSP) för att de ska förbli framgångsrika. Dessa ökade krav har bidragit till nya restriktioner och lagar om rapportering av icke-finansiell information, för vilken företagens styrelse är ansvariga. De ökade kraven på rapportering innebär även att vissa större företag ska rapportera om mångfald. Denna studie syftar undersöka sambandet mellan andelen kvinnor i styrelsen och CSP samt huruvida nationella kulturella särdrag har en modererande effektpå sambandet. Metod: Studien tillämpar en positivistisk forskningsfilosofi med en hypotetisk-deduktiv ansats. Studien har en kvantitativ forskningsstrategi och en longitudinell forskningsdesign som genomförts med data för sexårsperioden 2012-2017 för 673 publika europeiska företag. Studien bygger på sekundärdata som hämtats från databasen Thomson Reuters Datastream, som sedan analyserats i statistikprogrammet IBM SPSS. Resultat & slutsats: Studiens resultat visar att det finns ett positivt samband mellan andelen kvinnliga styrelseledamöter och CSP, samt att nationella kulturella särdrag har en modererande effekt på detta samband. Resultatet indikerar att kvinnors påverkan i styrelsen när det kommer till CSR-aktiviteter påverkas av nationella kulturella särdrag. Examensarbetets bidrag: Denna studie bidrar ur ett teoretiskt perspektiv till den företagsekonomiska forskningen genom att undersöka nationella kulturella särdrags effekt på sambandet mellan andelen kvinnliga styrelseledamöter och CSP och därmed öka kunskapen kring ämnet. Denna studie bidrar med praktiskt viktig information för företag som vill förbättra sin sociala prestation. Förslag till vidare forskning: Vi har i denna studie endast undersökt kulturens modererande effekt på sambandet mellan andelen kvinnor i styrelsen och total CSP. Det vore intressant att se effekten på respektive dimension av CSP för att kunna avgöra om det är någon skillnad mellan dem. Det finns även möjlighet att genomföra en liknande studie men där länder från fler världsdelar inkluderas.
Aim: As the awareness of consumers and other stakeholders increases, higher demands on Corporate Social Performance (CSP) are required to keep the companies successful. These increased requirements have contributed to new restrictions and law on reporting non-financial information, for which corporate governance is responsible. The increased reporting requirement also mean that some major companies should report on their diversity. This study aims at investigating the relationship between female board members and CSP as well as whether national cultural features have a moderating effect on the relationship. Method: The study applies a positivistic research philosophy with a hypothetical-deductible approach. The study has a quantitative research strategy and a longitudinal research design carried out with data for the six-year period 2012-2017 for 673 public European companies. The study is based on secondary data retrieved from the Thomson Reuters Datastream, which is then analyzed in the IBM SPSS statistics program. Result & Conclusion: The studys results show that there is a positive link between female board members and CSP, and that national cultural features have a moderating effect on this relationship. The result indicates that women's power in the board when it comes to CSR activities is influenced by national cultural features. Contribution of the thesis: This study contributes from a theoretical perspective to business research by examining the impact of national cultural features on the relationship between female board members and CSP, thereby increasing knowledge about the subject. This study provides practically important information for companies that want to improve their social performance. Suggestion for future research: In this study, we have studied only the moderating effect of cultural on the relationship between female board members and total CSP. It would be interesting to see the effect on the respective dimension of CSP in order to determine if there is any difference between them. There is also the possibility of conducting a similar study but including countries from more continents.

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Svensson, Andreas, and Bahar Öksûz. "Cultural differences - Hinder or Opportunities : A study of Swedish subsidiaries in Turkey." Thesis, Jönköping University, Jönköping International Business School, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-211.

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During 2001 experienced Turkey a deep financial crisis with high inflations, large public dept and a growing currency account deficits that caused a loss of confidence among investors. However, the International Monetary Fund (IMF) and the Turkish government together established a stand-by-arrangement which gave remarkable results. The recover of Turkey’s economy has been a success story with an average growth of 10 percent that has attracted Foreign Direct Investments facilitated by the investors’ recognition of the country’s valuable opportunities. This has also attracted Swedish companies and today it is over 400 Swedish companies represented in Turkey. Hofstede (1997) study shows that there are significant cultural differences between Swedes and Turks which will imply that the expanding Swedish companies will face problems that hinder their effectiveness due to these differences. The aim of this study is therefore to identify the common cultural differences in order to facilitate the cultural interaction in the workplace. This thesis applies Hofstede (1997) study of nationalities as a foundation to identify the cultural differences. The authors have also used qualitative methods and ethnographic science to be able to interpreted and analyse the findings. The information was gathered from the managers of Volvo Cars, Tetra Pak and IKEA and was also complemented by a questionnaire to the Swedish and Turkish employees. The findings shown important cultural differences that is essential to consider in man-agement in order to increase the effectiveness in the workplace. The analysis show that Turks want to be provided clear directives rather than guidelines, while Swedes want a consultative manager, take more responsibility and solve their task independently. Turks are also very emotional integrated with their tasks and thereby take criticism more per-sonally. Swedes, on the other hand, handle the criticism more professionally due to their emotional distance to their work. The findings also shown that there are differences in risk taking where Swedes are willing to take risk at a greater extent than the Turks. The nationalities moreover belong to different time cultures which require the managers to be tolerant to delays. However, there are also similarities as both Turks and Swedes value team-work as a prior motivator. The conclusion state that it exist common cultural differences but that are not considered as troublesome in the studied companies due to the expatriates cultural experience and intercultural skills.

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Rask, Hannes, Kishi Di Pan, and Sandahl Emelie Nyreröd. "Dealing with Guanxi and Mianzi : Challening the Traditional Unifying Approach towards Culture." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18233.

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This paper will display a comparative analysis on how one culture is viewed, differently and similarly, by two other cultures, and how such perceptions impact on cross-cultural management. Hofstede’s (1980) studies on culture dimensions are incorporated substan-tially in the research, nevertheless, his assumption that culture is apprehended universal-ly will be refuted. The contribution of this research is that it is based on the presump-tion that culture will be viewed divergently by people of different cultural backgrounds, by employing a triangular comparison among three countries; Sweden, Australia and China.Whilst working in China, expatriates will encounter Chinese social values of guanxi and mianzi, which are terms well imprinted within the Chinese culture. Guanxi deals with how people in China establish, handle and maintain interpersonal relationships. Mianzi is a term for describing how Chinese preserve their pride and honour in social situa-tions. The concepts will be employed when conducting the comparisons of Australian and Swedish expatriate managers’ interpretations on the two respectively. Findings were qualitatively collected by interviewing expatriates from Australia and Sweden, to-gether with the theoretical framework, combined in a triangular analysis. It was con-cluded that the young Australian entrepreneurs scrutinized guanxi and mianzi in a more critical manner in comparison to the elder Swedish managers, who had a more neutral approach towards the Chinese social values.

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Ekberg, Ellen, and Marcus Klasman. "Hur olika generationer i Europa förhåller sig till arbetsvärderingar : - En kvantitativ studie i generationsskillnader samt vad som skiljer dem åt jämfört med nationella skillnader." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-340486.

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Tidigare forskning tyder på att det finns skillnader mellan generationer och att de olika generationerna förväntar sig och drivs av olika faktorer. Uppdelningar av generationer har gjorts utifrån generationsforskning i västvärlden vilket den här studien har använt sig av för att definiera generationer i Europa. Syftet med den här studien är att ta reda på om det finns likheter i hur olika generationer i Europa förhåller sig till arbete eller om likheterna mellan nationaliteter är större, oavsett generation. Detta för att kunna ta reda på om det går att generalisera generationer i Europa till hur de förhåller sig till arbete. Genom en faktoranalys har frågor gällande arbetsvärderingar jämförts för att ta reda på hur de kan mätas med Hofstedes nationella kulturdimensioner. För att definiera skillnaderna mellan hur generationerna förhåller sig till arbete har en Anova genomförts. Hofstedes menar att den nationella tillhörigheten är stark och svårföränderlig. Genom att jämföra hans dimensioner med hur generationer i olika länder förhåller sig till arbetsvärderingar visade resultatet på att de nationella likheterna var större än de likheter som finns mellan generationer över länder i Europa.

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Hallin, Helena, and Larsson Caroline Moor. "Kulturers påverkan på ledarskap i multinationella företags dotterbolag." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255991.

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Betydelsen av kulturer har ökat till följd av globaliseringen och uppkomsten av multinationella företag. En intressant aspekt är därför att undersöka huruvida det är nationell kultur eller organisationskultur som präglar ledarskapet i ett utländskt dotterbolag vars kultur är vitt skild från moderbolagets. Därför ämnar denna studie att undersöka vad som influerat utformningen av ledarskapet på det svenska multinationella företaget Perten Instruments dotterbolag i Kina. Detta genom att se om ledarskapet speglar landets egna nationella kultur eller om det har influerats av företagets organisationskultur och därmed mer stämmer överens med den svenska kulturen. Studien utfördes genom intervjuer med anställda på moderbolaget i Sverige och dotterbolaget i Kina. Litteraturen som legat till grund för studien är Hofstedes kulturdimensioner och Scheins modell för organisationskultur. I uppsatsen framkommer det att Perten Instruments organisationskultur överensstämmer med den svenska kulturen och har beträffande de av Hofstedes kulturdimensioner som förekommer i organisationskulturen influerat ledarskapet i det kinesiska dotterbolaget. En av de undersökta kulturdimensionerna, individualism, hade ingen tydlig prägel i organisationskulturen. Det var således endast gällande denna kulturdimension som den kinesiska nationella kulturen yttrade sig i det kinesiska dotterbolagets ledarskap.

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Silva, Gustavo Sande e. Castro Abreu e. "Positive solutions to find a job: cultural mismatches between companies and employees." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11811.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Psychology is not just the study of disease, weakness, and damage; it also is the study of strength and virtue (Seligman & Csikszentmihalyi, 2000). Attempts to change this thinking school is the theory of Positive Psychology from Seligman which is the base for this dissertation. The methodology used in our model followed the hypothesis testing in order to assess the veracity of positive behaviors affecting the outcome of finding a job. Therefore, through the use of Logistic Regressions, several results proved that positive behaviors such as optimism are indeed affecting the way we apply to a job and how satisfied we are with it. Thus, since each country presents a different set of cultural behaviors such as the level of optimism and self-determination, companies and education systems that are internationalizing should concern cultural impacts and maybe mind about cultural teachings to local workers to improve their adaptation to the institution. The models studied in this dissertation should be tested again with different samples in order to bring more consistency to this subject.

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Lee, Sara Isabel. "Power Distance in Mormon Culture." BYU ScholarsArchive, 2015. https://scholarsarchive.byu.edu/etd/4413.

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Religion consists of humanity's beliefs, cultural systems, and worldviews of existence (Geertz, 1973). Its function is not merely a system of symbols that people act according to, but also the establishment of powerful, pervasive motivations in the society. This study intends to analyze the connection of religion and culture by using one of Hofstede's cultural dimensions, power distance (the extent of how power is accepted and expected to be distributed in the society). In this analysis, the researcher investigated the PDI (Power Distance Index) within the Utah Mormon culture. Researcher also compared the PDI scoring of Utah Mormon culture to the general US culture, as well as the PDI in Catholicism and Protestantism culture. The results showed that the unique Mormon cultural region in Utah has the lowest PDI in comparison to the US national culture and that of general Protestant and Catholic communities. This outcome is contrary to the general characterization of power in Utah Mormon culture. The result of this study raised more questions than answers. Although several factors and characteristics that contribute to the low PDI in Utah Mormon society, as well as its implications have been analyzed, the researcher found that this contradiction of the PDI scoring is related to Hofstede's original work. This study is challenging Hofstede's way in treating culture and its components as homogenous. Thus, each fragment of culture needs to be investigated as a separate entity. The study of power distance in Utah Mormon culture indicates how a society can understand its own characteristics and how it can communicate more effectively with other societies with different backgrounds or different PDI based on these characteristics. This study can educate people concerning how Mormons interact and perhaps might even, to a certain extent, at least, explain the conflicts in the society itself. Additionally, the results of this research can be a new contribution to the literature for this field and can further the research in verifying the characteristics of a given society.

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Dehghan, Manshadi Ali. "The influence of culture on innovation in multinational organisations: Evidence from the oil and gas industry." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/110705/1/Ali_Dehghan%20Manshadi_Thesis.pdf.

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Culture is believed to play an important role in innovation processes and the innovativeness of organisations. In order to quantitatively measure this influence, in this thesis the relationships between the dimensions of Hofstede's cultural model and the innovativeness of business units located around the world in the oil and gas industry are explored. Underpinning this study is a re-examination of data from a survey conducted by the Society of Petroleum Engineers in 2012 to measure the innovation-related behaviors of business units around the world. This study also examines the influence of cultural distance between the country of the responding organisation's headquarters and the country of the responding business unit, and assesses how this distance affects innovative output. The results show several ways in which geographic and cultural differences impact how innovation happens within and between different parts of the world.

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Veselková, Martina. "Ethics in Advertising. The Comparison of Czech Republic and Foreign Countries." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-77030.

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This thesis deals with the ethics approaches in advertising in different countries. First of all I describe the culture influence to the ethical values in the countries which need to be respected in the advertising appeal selection especially in the international advertising. In order to identify the concrete ethical values and attitudes in particular countries, the legal regulations and self-regulatiuons rules in advertising were analyzed. Furthermore, I choosed the unethical ads in particular countries and explained that approach through the theory of Hofstede's Cultural Dimension Model. The conclusions of such ethical analysis could be used in the international advertising. For this cross-country ethical comparison was chosen Czech Republic, China, India and Great Britain.

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Le, Thanh, and Luz Bruno Picasso Wejrot. "Global competitiveness, human capital, and Hofstede’s cultural dimensions: Does culture influence national competitiveness?" Thesis, Blekinge Tekniska Högskola, Institutionen för industriell ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-13238.

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National economic competitiveness is a major concern to governments, firms, and individuals in an increasingly globalised world. Culture is known affect economic competitiveness, but there is little existing research that links Hofstede’s cultural dimensions with the Human Capital Indicators in the World Economic Forum’s Global Competitiveness Index. U-blox is an international firm with offices around the world. The firm has grown through acquisitions and has become a key player in the wireless communication and positioning semiconductors business. The chosen topic will study the cultural aspects of a selected group of u-blox subsidiaries. The values in a workplace are in fact influenced by culture and by their human capital. Using Hofstede’s dimensions to analyse the cultural factors, it is possible to study the international context of the human capital in each subsidiary by using reliable international indicators provided in the Global Competitiveness Index.

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Ligabo, Mateus. "Uso de mapas conceituais em associação com o círculo hermenêutico-dialético na construção de conceitos de biologia no ensino médio." Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/97/97138/tde-21112017-135543/.

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O ensino de biologia requer ferramentas adequadas para a aprendizagem dos alunos. Argumenta-se que os conflitos diários vivenciados na sala de aula podem ser minimizados ou até mesmo resolvidos através do envolvimento de técnicas de aprendizagem significativas. Para apoiar a aprendizagem significativa surge o mapa conceitual (MC) desenvolvido por Joseph Novak como uma ferramenta para organizar e representar o conhecimento. Há também o círculo hermenêutico-dialético (CHD) que é um método interativo e dinâmico realizado em grupo que permite captar a realidade em estudo, através de uma análise que se configura em um consenso entre os grupos pesquisados. O ambiente cultural, em conjunto com a metodologia de ensino escolhida, pode influenciar a forma como os alunos aprendem. Hofstede apresentou um método de identificação de dimensões culturais: índice de distância hierárquica (PDI), individualismo versus coletivismo (IDV), masculinidade versus feminilidade (MAS), índice de aversão à incerteza (UAI) e orientação de longo prazo versus orientação normativa de curto prazo (LTO). Neste trabalho, estudou-se a construção de mapas conceituais (CM) em associação com uma sequencia didática interativa (SDI) envolvendo a aplicação do círculo hermenêutico-dialético (CHD). Além disso, as dimensões culturais de Hofstede foram verificadas para os estudantes. Os resultados mostraram que as características das dimensões culturais de Hofstede, como o baixo índice de distância hierárquica (-11 pontos) associado a um baixo índice de individualismo (5 pontos) indicaram que os estudantes foram participativos e gostaram de realizar atividades em conjunto. Além disso, os alunos apresentaram índices moderadamente elevados de masculinidade (68 pontos) e orientação de longo prazo (51 pontos), contribuindo para um grupo competitivo e comprometido. Foi proporcionado um ambiente estruturado e motivador em função do elevado nível de incerteza (88 pontos) dos estudantes. Os alunos ensinados usando o método de mapeamento conceitual associado ao círculo hermenêutico-dialético (MC-CHD) obtiveram melhores resultados do que quando construíram os mapas conceituais individualmente. A construção de mapas conceituais associada ao CHD foi estruturalmente mais complexa do que os mapas construídos individualmente. A aplicação do CHD devido à sua própria funcionalidade proporcionou um diálogo motivacional/interativo entre os alunos e professor favorecendo a aprendizagem significativa usando os mapas conceituais. De acordo com a escala de Hake esta proposta mostrou um ganho de aprendizagem a um nível médio. Este trabalho gerou um material complementar ao manual do professor da rede pública do Estado de São Paulo enriquecido com a construção de mapas conceituais e discussões no CHD. Além disso, usando as dimensões culturais de Hofestede. Esta proposta traz uma perspectiva inovadora para o uso do CHD e poderá contribuir para futuros estudos na área de ensino e aprendizagem.
Teaching biology requires appropriate tools for student learning. It is argued that everyday conflicts experienced in the classroom can be minimized or even solved through the involvement of meaningful learning techniques. To support meaningful learning emerges the conceptual map (CM) developed by Joseph Novak as a tool to organize and represent knowledge. There is also the hermeneutic-dialectic circle (HDC) that is an interactive and dynamic method carried out in a group that allows capturing the reality under study, through an analysis that is configured in a consensus among the groups surveyed. The cultural environment, together with the chosen teaching methodology, can influence the way students learn. Hofstede presented a method to identify cultural dimensions as power distance index- PDI, individualism versus collectivism-IDV, masculinity versus femininity-MAS, uncertainty avoidance index-UAI and long term orientation versus short term normative orientation-LTO. In this work, the construction of conceptual maps (CM) in association with an interactive didactic sequence (IDS) involving the application of the hermeneutic-dialectic circle (HDC) was studied. In addition, the Hofstede cultural dimensions were verified for the students. The results showed that the characteristics of the cultural dimensions of Hofstede, such as the low hierarchical distance index (-11 points) associated with a low individualism index (5 points) indicated that the students was participative and enjoyed doing activities together. In addition, students had moderately high rates of masculinity (68 points) and long-term orientation (51 points), contributing to a competitive and compromised group. A structured and motivating environment was provided due to the students\' high level of uncertainty (88 points). Students taught using the conceptual mapping method associated with the hermeneutic-dialectical circle (CM-HDC) obtained better results than when constructing the conceptual mapping individually. The construction of conceptual maps associated with the HDC was structurally more complex than the maps constructed individually. The application of HDC due to its own functionality provided a motivational/interactive dialogue between students and teacher favoring meaningful learning by using concept maps. According to the Hake scale, this proposal showed a learning gain at an average level. This work generated a complementary material to the teacher\'s manual of the public network of the State of São Paulo enriched with the construction of conceptual maps and discussions in HDC. In addition, the Hofstede cultural dimensions were used. This proposal brings an innovative perspective to the use of CHD and could contribute to future studies in the area of teaching and learning.

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Hwang, Sungwook. "Hall & Hofstede vs. Mcluhan in online political strategic communication : content analysis of the U.S. senator web sites and Korean legislator websites /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p1418032.

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Kimura, Josephine S., Kjell Hovd, and Mats Weingård. "Kulturella identiteter : - En studie hur individualistiska och kollektivistiska värderingar kan förstås ur ett intersektionellt perspektiv." Thesis, Örebro universitet, Akademin för juridik, psykologi och socialt arbete, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-14419.

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Studiens syfte är att se hur individualistiska och kollektivistiska värderingar kan förstås ur ett intersektionellt perspektiv med fokus på kulturell identitet. I ett bekvämlighetsurval hittade vi respondenter från Mellanstadskommuner i klasser för SFI (Svenska För Invandrare) och SAS (Svenska som Andra Språk) samt kollektivboenden för ensamkommande flyktingbarn. Genom att utföra studien på svenska studenter på två olika gymnasieskolor samt japanska individer erhölls referenspunkter i förhållande till Hofstede’s data gällande kulturella värderingar och dimensioner. Respondenterna fick svara på ett enkätformulär som är utformat av Ph.D. Reggie Pawle utifrån Hofstede’s identitetsdimension och översatt av uppsatsens författare till svenska, samt till Japanska av en japansk översättare. Resultatet utgör en samling tabeller och intressanta iakttagelser som t.ex. att ungdomar med utländska föräldrar svarat på enkäten utifrån olika kulturella värderingar vilket stämmer in med tidigare forskningars rapporter att dessa ungdomar slits mellan sina föräldrars kultur och den nya. Teoretiska jämförelser påvisar att det finns intersektionella tendenser.
The purpose of this study is to see how individualistic and collective values can be understood from an intersectional perspective, focusing on the cultural identity. In a convenience sample we found respondents from Middle sized municipalities in classes for SFI (Swedish For Immigrants) and SAS (Swedish as a second language) as well as collective homes for unaccompanied refugee children. By performing the study on Swedish students at two high schools and Japanese individuals we obtained reference points in relation to Hofstede's data on cultural values and dimensions. Respondents were asked to answer a questionnaire form designed by Ph.D. Reggie Pawle based on Hofstede's identity dimensions and translated by the essay writers into Swedish, and Japanese by a Japanese translator. The result is a collection of tables and interesting observations such as that young people with foreign parents responded to the survey based on different cultural values which fits in with previous research reports that these young people are torn between their parents' culture and the new. Theoretical comparisons indicate that there are intersectional trends.

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Kücükgöl, Larvina. "Statiskt och kulturellt ledarskapsperspektiv : En studie om ledarskap i Sverige." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24985.

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Den här magisteruppsatsen behandlar två perspektiv på ledarskap som jag kallar för statiskt och kulturellt. Det statiska perspektivet handlar om att betrakta ledarskapskompetenser som oföränderliga och därför samma i alla situationer. I kontrast till detta står det kulturella perspektivet som handlar om att betrakta ledarskapskompetenser som processer. Syftet i den här uppsatsen är att påvisa att dessa två ledarskapsperspektiv förekommer och att i en empirisk kontext pröva de här perspektiven för att se om och hur de får stöd av deltagarna i studien. Genom den hermeneutiska metoden har jag intervjuat fem deltagare som är svenska ledare med många års erfarenhet av ledarskap. De respresenterar olika branscher och företag. Tillsammans med deltagarna och med stöd av Hofstedes kulturdimensionsteori samt Bolman & Deals ledarskapsteori har resultatet i den här studien visat att både det statiska och det kulturella perspektivet får stöd av deltagarna. Detta visar sig genom deltagarnas upplevelser och beskrivningar av tre centrala teman; ledarskapet generellt, det svenska ledarskapet och respondenternas ledarskap.
This master´s thesis examines two perspectives of leadership what I would call the static leadership model and the cultural leadership model. The first model is about seeing leadership competence in terms of unchangeable regardless of situation. The second model sees leadership competence like a process; witch means to consider that leadership competence change depending on the situation. The aim of this study is firstly to detect that these two leadership models do exist and secondly to examine if the participants in this study supports these leadership models and how they do it. Through the hermeneutic method I have interviewed five participants who are Swedish leaders with many years of leadership experiences. They represent different companies and sectors. Using the leadership experiences of the participants and the cultural dimension theory of Hofstede and the leadership theory of Bolman & Deal I have come to the conclusion that the participants do support both the static leadership perspective and the cultural leadership perspective. Through the participant’s experiences and descriptions of these three themes: leadership in general, the Swedish leadership and the leadership of the participants it becomes clear that they support these leadership models.

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Svedberg, Nathalie, and Tim Svensson. "Eat the food, drink the booze and settle the deal! : A study of intercultural differences in China from a Swedish B2B perspective." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36082.

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Background: China is today regarded as Sweden’s most important business partner in Asia. Even if there are cultural differences between Sweden and China the intercultural distance has successively decreased. One of the reasons is the globalisation. Another reason is the consecutive development of Swedish-Chinese relations. The interpretation from common understanding has increased the level of trade between the nations. There is an on-going development of business co-operation between Sweden and China. The Purpose: This Bachelor Thesis will examine the differences between the Swedish-Chinese business culture and how the cultural differences affect the Swedish B2B in China. The purpose is formulated by the basis of our main research questions; “How do Swedish B2B companies perceive the cultural differences between the Swedish and Chinese way of doing business?“ and “how do Swedish companies operating in China deal with business cultural diversity in China?” Theoretical Framework: The basis of our Bachelor Thesis examines the theories within cultural dimension. The theoretical framework is based on proven studies from e.g. Hofstede’s Five Dimensions, Trompenaars Cultural Diversity, CVS, the GLOBE Study, Cross-Cultural- Communication & Adaptation and Guanxi. Methodology: We have used an abductive approach with the basis of a qualitative research strategy. The primary data is gathered from six different case studies; Scania, Ludvig Svensson AB, Formox AB, Century 21, Business Sweden and Småland-China Support Office. The empirical findings will further be interpreted with the theoretical framework, analysed and we will finish up with our conclusion. Conclusion: From the research examined we have identified a numerous of business cultural differences between Sweden and China. Even if the cultural barriers including communication, decision-making, co-operation, relations and business behaviour differs there are numerous of essential exploratory effort that can be initiated to prevent cultural misunderstandings and barriers. This fundamental will be presented as our suggestions.

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Edman, Oscar, and Andreas Hansén. "Kultur och korruption : Korruption på nationell nivå - ett kulturellt fenomen?" Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-275349.

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Omfattande forskning förekommer inom området kultur och korruption men med motsägande resultat om kulturens faktiska effekt. Till viss del beror de varierande utfallen på analysnivån, studiens utförande eller användningen av förklarande variabler. Denna studie omfattar totalt 84 länder världen över och baseras på undersökningar och datagenerering från kulturforskaren Geert Hofstedes fyra ursprungliga kulturella dimensioner. Dimensionerna kombineras med data från ett korruptionsindex publicerat av den oberoende och ideella organisationen Transparency International. För att påvisa vilka kulturella faktorer som faktiskt kan förklara korruptionsgraden i länder utförs multipel- och enkel linjär regressionsanalys för att söka klarhet i den bristande konsensus som existerar inom den nationella kulturforskningen. Vidare utförs en klusteranalys för att söka samband som inte kunnat påvisas genom regressionsanalyserna. Studiens resultat framlägger bevis för att kultur till viss del verkar som påverkande faktor för korruptionsgraden i länder men att fler faktorer, exempelvis ekonomiska aspekter, bör tas i beaktande i vidare forskning.

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Hodgson, Allan. "The development of a culture-based tool to predict team performance." Thesis, Loughborough University, 2014. https://dspace.lboro.ac.uk/2134/16290.

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The effect of national culture on the performance of teams is becoming an increasingly important issue in advanced western countries. There are many interlinked reasons for this, including the increasing globalisation of companies and the use of joint ventures for the development of expensive platforms. A further issue relates to the export of complex sociotechnical systems, where a culture clash between designer/manufacturer and user can lead to significant problems. This report describes research work that was carried out to analyse the cultural factors that influence the performance of teams (including researchers, designers, operators and crews), and to determine whether these factors could be captured in a tool to provide assistance to team managers and team builders. The original point of interest related to the development of increasingly complex sociotechnical systems, for example nuclear power stations, oil refineries, offshore oil platforms, hospital systems and large transport aircraft. Answers that might be sought, in particular by the senior managers of global companies, include (1) the best teams (or best national locations) for fundamental research, industrial research & development, product/system improvement and other key activities, and (2) the implications for system performance and, as a result, for system design, of targeting an eastern Asian market, a South-American market, etc. A literature review was carried out of the effects of culture on team performance, of culture measures and tools and of task classifications; in addition, empirical evidence of the validity of measures and tools was sought. Significant evidence was found of the effects of culture on teams and crews, but no national culture-based team performance prediction tools were found. Based on the results of the literature review, Hofstede's original four-dimension cultural framework was selected as the basis for the collection and analysis of empirical data, including the results of studies from the literature and the researcher s own empirical studies. No team or task classification system was found that was suitable for the purposes of linking culture to team performance, so a five-factor task classification was developed, based on the literature review, to form the basis of the initial modelling work. A detailed analysis of results from the literature and from the author s pilot studies revealed additional culture-performance relationships, including those relating to cultural diversity. Three culture-performance models were incorporated into software tools that offered performance prediction capabilities. The first model was primarily a test bed for ideas; the second model incorporated a task/behavioural approach which achieved limited success; the third and final model was evaluated against a range of team and crew performance data before being tested successfully for acceptability by users. The research results included the discovery that the effects of cultural diversity must be sought at the individual cultural dimension level not at the composite level, that the effects of national culture on team performance are consistent and strong enough to be usefully captured in a predictive culture tool and that the relationship between culture and behaviour is moderated by contextual factors.

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Johansson, Tobias, and Filip Zaric. "Påverkar maskulinitet ett lands transportutsläpp? : – En studie om sambandet mellan maskulinitet och transportutsläpp." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42460.

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The purpose of the study is to compare whether there is any connection between a country's masculinity and the country's transport emissions per capita. Furthermore, theories about Hofstede's masculinity index have been discussed as well as what attributes that characterize a country. Masculine countries tend to prioritize career and material rewards while feminine countries appreciate leisure and social contexts. Does a country's masculinity level affect attitudes to climate and emissions? This essay is written with a quantitative method and a deductive approach with elements of a qualitative method. The theoretical frame of reference has been used as the basis and together with the secondary data collected, a correlation analysis has been made to test the relationship between masculinity and transport emissions per capita. According to our analysis, it has been found that between the countries that the study has analyzed, there is a significant correlation between a country's masculinity level and transport emissions per capita. Since the study has shown that countries with a low masculinity index tend to have less transport emissions per capita, facts about the countries and a netnography have been used to explain the correlation that has arisen.

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Murzi, Escobar Homero Gregorio. "Understanding Dimensions of Disciplinary Engineering Culture in Undergraduate Students." Diss., Virginia Tech, 2016. http://hdl.handle.net/10919/71775.

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The purpose of this study is to understand how engineering students perceive the patterns of culture at the disciplinary level using Hofstede's constructs (power distance, individualism, uncertainty avoidance, and masculinity). The methodology design for this study is mixed methods. More specifically, the design of this study is an explanatory sequential design that begins with the collection and analysis of quantitative data from a version of Hofstede's survey developed by Sharma (2010), followed by subsequent collection and analysis of qualitative data, with the qualitative analysis being informed by preliminary results from the initial quantitative phase. Results from the quantitative study led to a review of the literature regarding Hofstede's main critiques and how other authors have successfully implemented his model in different contexts, and qualitative data collection with semi-structured interviews with undergraduate students. There are three aims of this study, which are addressed and presented in three separate manuscripts. The first aim (Manuscript 1) was identifying if Hofstede's theory of dimensions of national culture can map to academic disciplines. Results from surveying 3388 undergraduate students provided scores on Hofstede's dimensions for each major. Responses matched the national culture of the students rather than the disciplinary culture; therefore, Hofstede's theory didn't map to explain cultural differences in academic majors. The second aim (Manuscript 2) of this study was to review the extensive available literature regarding the critiques of Hofstede's model and its implementation in different settings. Results provided with conceptual, and methodological critiques and misuse of his theory that allowed us to understand the value of his model to understand cultural differences at the national level, as well as the value of the dimensions to inform our qualitative research design. The third aim (Manuscript 3) of this study was to explore students' perceptions of disciplinary engineering culture and how it compared to other disciplines using a qualitative interview protocol that provided rich findings that complement the quantitative results. Results from interviewing 24 students in industrial and systems engineering, electrical and computer engineering, marketing, and industrial design provided with valuable information on how students perceive their disciplinary culture in terms of what it is valued, how they learn, how it is taught, why they learn, how it is going to be used in the workplace, and the reason for select the major. Implications for research and practice in the engineering education field are provided to inform how to make decisions on engineering curriculum, and engineering classrooms and try to find ways to improve some of the issues that engineering education has been facing for the last decades.
Ph. D.

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Švejda, Jiří. "Švédské kulturní standardy a specifika." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113773.

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The thesis deals with cultural standards of Sweden in the context of european civilization and swedish history. It points out important topics and problems of contemporary swedish society. Well-known research of Geert Hofstede is confronted with personal experience of Swedes and foreign visitors. Theoretical lead-in to understanding culture and communication is an integral part of the thesis.

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Tuna, Neshe. "Culture Matters : Analysis of Culture in Sweden and Finland and Its Influence on Innovation and Job Performance." Thesis, Karlstads universitet, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-67890.

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The present paper aimed to study the culture in Sweden and Finland, by analyzing two research centers of one multinational organization in each location. Hofstede’s cultural framework was used as a benchmark for the research. Further, the study investigated the significant impact that culture has on innovation and job performance. To achieve the purpose, quantitative approach was adopted and a self-competition questionnaire was distributed to the employees of both research centers. Two hypotheses were tested concerning with the relationship between any of Hofstede’s cultural dimensions and innovation, respectively job performance. After a regression analysis was conducted, two models were created which described the impact of the cultural constructs. All of Hofstede’s initial four dimensions indicated a relationship with innovation, while only individualism and uncertainty avoidance showed to be significant in predicting job performance. An unexpected result was discovered in the individualism index, which has drastically shifted, putting Finland in the collectivist societies, with Sweden following the same trend. The study’s results should be able to contribute to the better understanding of culture’s influence on innovation and job performance in multinational organizations and help practitioners by demonstrating the importance of considering culture’s effect.

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Nordström, Fanny, and Konstantin Åström. "Har kultur en inverkan på investeringsbeteende? : En kvantitativ jämförandestudie mellan svenska och spanska investerare." Thesis, Södertörns högskola, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38799.

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Cultural Finance är ett relativt nytt forskningsområde som belyser att kultur kan vara en nyckelfaktor till att förklara individers investeringsbeteende. Syftet med denna studie var att undersöka om kultur kan vara en förklarande faktor till individers investeringsbeteende. En jämförandestudie genomfördes där svenska (n=124) och spanska (n=109) investerare undersöktes. Studien baserades på kvantitativa enkäter som publicerades i forum med inriktning på investeringar. Resultatet analyserades med hjälp av ett Mann Whitney U test i SPSS version 1.0.0.1275 för att testa om det går att urskilja skillnader i investeringsbeteende mellan Sverige och Spanien. Resultatet visade på att det gick att urskilja skillnader i investeringsbeteende i risktagande och individers motvilja att förlora pengar och att dessa skillnader kan bero på kultur.
Cultural Finance is a relatively new research area that highlights that culture can be a critical factor in explaining the investment behavior of individuals. The purpose of this study was to investigate whether culture can be an explanatory factor for individuals' investment behavior. A comparative study was conducted in which Swedish (n = 124) and Spanish (n = 109) investors were surveyed. The study was based on quantitative questionnaires published in forums focusing on investments. The results were analyzed using a Mann Whitney U test in SPSS version 1.0.0.1275 to test whether differences in investment behavior between Sweden and Spain can be discerned. The results showed that it was possible to discern differences in investment behavior in risk-taking and individuals' reluctance to lose money and that these differences may be due to culture.

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Neto, Nelson Teixeira Lacerda. "As dimensões culturais de Hofstede e a Política Nacional de Humanização do Sistema Único de Saúde: estudo de caso em um hospital universitário." Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/18/18157/tde-25052017-091049/.

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A Política Nacional de Humanização (PNH) basicamente direciona quanto à relação e aos processos de atenção ao usuário. A eficiência da PNH depende da forma como a instituição está estruturada, de quais são seus valores, hierarquias, objetivos, ou seja, da cultura da organização, a qual pode ser considerada conforme as dimensões culturais de Hofstede. Assim, foram elaborados pressupostos que relacionavam as diretrizes da PNH com as características das dimensões culturais de Hofstede, inferindo-se que houvesse: baixa distância ao poder; baixa aversão à incerteza; coletivismo; orientação a longo prazo; feminilidade; e indulgência. Desse modo, para validar essa inferência, primeiramente, caracterizou-se a cultura organizacional de um hospital universitário quanto às dimensões culturais de Hofstede, por meio de dados secundários, aplicação do questionário de Hofstede e de questionário de apoio, com questões abertas, elaborado pelo autor e aplicado para os níveis hierárquicos da gerência e da divisão do hospital. Assim, identificou-se, conforme percepções das gerências, que as dimensões culturais de Hofstede da unidade eram: baixa distância ao poder; baixa aversão à incerteza; coletivismo; orientação a longo prazo; feminilidade; e indulgência. A convergência de resultados indicou a busca da instituição em seguir as diretrizes da PNH, e certa uniformidade cultural, devido, principalmente, ao momento da coleta de dados que foi na transição de gestão, diminuindo a influência de subculturas. Os resultados indicaram uma possibilidade de mensuração da implementação da PNH em uma instituição, a partir da identificação das características culturais de Hofstede, por meio do questionário padrão. No entanto, sugerem-se ajustes para verificar a replicabilidade do pressuposto deste trabalho, como a aplicação do questionário aos usuários e demais funcionários, o estudo em diversas instituições hospitalares e o emprego de outros modelos culturais.
The National Humanization Policy (NHP) basically addresses the relationship and processes of attention to the user. The efficiency of NHP depends on the way the institution is structured, what its values, hierarchies, objectives, namely, the culture of the organization, which can be considered according to the cultural dimensions of Hofstede. Thus, assumptions were made that related the guidelines of the NHP with the characteristics of the cultural dimensions of Hofstede, inferring that there was: low distance to power; low aversion to uncertainty; collectivism; long-term orientation; femininity and indulgence. Thus, to validate this inference, we first characterized the organizational culture of a university hospital regarding the cultural dimensions of Hofstede by means of secondary data, the application of the Hofstede questionnaire and a questionnaire of support, with open questions, elaborated by author and applied for the hierarchical levels of hospital management. Thus, it was identified, according to management\'s perceptions, that Hofstede\'s cultural dimensions of hospital unit were: low distance to power; low aversion to uncertainty; collectivism; long-term orientation; femininity and indulgence. The convergence of results indicated the institution\'s pursuit of the NHP guidelines and a cultural uniformity, due mainly to the moment of data collection that was in the management transition, reducing the influence of subcultures. The results showed a possibility of measuring the implementation of the NHP in an institution, from the identification of the cultural characteristics of Hofstede, through the standard questionnaire. However, adjustments are suggested to verify the replicability of the assumption of this work, such as the application of the questionnaire to users and other employees, a study in several hospital institutions and the handling of other cultural models.

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47

Eriksson, Hörlin Daniella, and Hanna Gustafsson. "Kommunikation över kulturella gränser : Kultur - ett hinder vid internationella samarbeten." Thesis, University of Kalmar, Baltic Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2165.

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Globaliseringen har lett till att länders ekonomi, politik och kultur ständigt integreras och förändras i ett komplext nätverk. Den teknologiska utvecklingen som värderingar medfört har underlättat för snabb och effektiv kommunikation. Detta fenomen sätter krav på företag att vara innovativa och flexibla inför förändringar. Strävan efter att överleva på den globala marknaden och att möta kunders efterfrågningar har lett till en internationalisering av företag.

Detta kräver ett samarbete mellan organisationer som är lokaliserade i olika länder. I ett samarbete krävs effektiv kommunikation med ett flöde av förstålig och meningsfull information mellan involverade parter. I en interaktion mellan individer med olika kulturella bakgrunder uppstår gärna störningar. Anledningen till detta på grund av att parterna inte delar samma uppfattning av symboler och tolkar därmed meddelandet annorlunda.

Syftet med uppsatsen är att närmre undersöka den interkulturella kommunikationsprocessen, med fokus på hur olika kulturmönster bildar störningar i kommunikationen. Uppsatsen utgår ifrån en kvalitativ metod med ett deduktivt angreppssätt. Den empiriska delen innefattar intervjuer med anställda på ledningsnivå i två olika internationella företag som ingår i varsin global koncern med organisationer placerade i olika länder. Företagen vi har valt att använda som underlag för vår empiriska del är Haldex Traction och Assa Abloy Entrance System. I analysen kopplar vi samman den teoretiska referensramen med insamlad empiri och avslutar kapitlet med en egenskapad modell som resultat, samt egna reflektioner. Det avslutade kapitlet besvarar uppsatsen syfte och frågeställning i problemdiskussionen.

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Wingårdh, Ebba, and Sarah Alarabi. "Cultural Diversity within the Company and Its Influence on Managers' Informational Roles : Case Study of UMA Ltd Co." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126769.

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This thesis examines how cultural diversity within an organization might influence managers‟ information-handling process. The models used are; Geert Hofstede‟s five dimensions of national culture, to represent the cultural diversity; and Henry Mintzberg‟s definition of the manager‟s informational roles, to represent the managers‟ information-handling.To show this empirically, a case study of a half-Swedish, half-Vietnamese-owned retail company, UMA Ltd Co, was conducted. This company is situated in Vietnam and employs a range of different nationalities. Interviews were conducted with seven of UMA‟s managers to gain an understanding of their opinions concerning their informational roles, as well as to identify issues and benefits within the company caused by the cultural diversity.The results of the interviews revealed some relevant cultural issues and benefits of working in a culturally diverse company. It was evident through the analysis, in which the cultural dimensions were applied onto the informational roles, that there are a number of problems at UMA in need of repair. For instance, differences in employees‟ perception of the power distance dimension seem to affect how information is spread and gained. This is also caused by the unclear organizational structure of the company, where employees, instead of realizing who they are obliged to answer to, rather follow their culturally given hierarchical system. Further issues caused by the cultural diversity at UMA are presented in the conclusion of this thesis.

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Bargabriel, Nahrin, and Elin Johansson. "Leadership : Keeping the Cultural Context in Mind." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-127038.

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Lundborg, Jona, and Iman Nouri. "Cultural Distance and International Acquisition Performance." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9429.

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Based on Hofstede's findings, this study breaks down Kogut and Singh's index of cultural distance, examining implications for acquisition performance of each individual dimension. Hypotheses are formulated, and based on deal data covering 488 acquisitions with American companies as acquirers, tested through linear regression. We find support for a positive relationship between cultural distance of power distance and performance, and an inverse relationship between cultural distance of masculinity and performance. Significant results are not obtained for the remaining dimensions.

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Dissertations / Theses on the topic 'Hofstede'

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