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Relevant bibliographies by topics / Holistic marketing / Dissertations / Theses

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Dissertations / Theses on the topic 'Holistic marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Šestauberová, Kristýna. "Koncept marketingové strategie vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-206861.

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This diploma thesis is concerned with a concept of marketing strategy for a chosen company. The main goal of this thesis is to create a marketing strategy for the company. This strategy should be in accordance with holistic marketing concept. This marketing strategy will reflect the main characteristic of the company and the situation of the Czech market as well. This diploma thesis is divided into two parts. The first part describes a theoretical basis of the holistic marketing concept. The second part analyses the level of marketing in the company and suggests new marketing activities.

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2

Agarwal, James. "A dimensional and holistic model of consumer choice : a validation study." Diss., Georgia Institute of Technology, 1993. http://hdl.handle.net/1853/30558.

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3

Криковцев, А. А. "Принципы формирования системы холистического маркетинга предприятия". Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/13750.

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Масько, Я. В. "Холістичний маркетинг". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/38082.

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Розвиток маркетингу в умовах глобалізації економічних процесів потребує зміни традиційних поглядів на нові шляхи розвитку маркетингової теорії. Пріоритетним напрямком у сучасній науці маркетингу стає зміна концепції задоволення масових потреб споживачів на дотримання інтересів суспільства через високоякісне задоволення потреб кожного споживача.

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5

Minton, Elizabeth. "The Theoretical Antecedents to Communication Primes: A Holistic Perspective with Public Policy Implications." Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18315.

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This research provides a thorough review of the research on priming and marketing (essay 1) as well as empirically explores several unintended consequences of priming (essay 2) and the antecedents to priming effects (essay 3). In essay 1, priming research is reviewed using a classification system based on priming outcome using the ABC model of attitudes (i.e., affective, behavioral, and cognitive priming). The priming process is discussed, and types of priming in each category are reviewed before challenges in the priming process are discussed. In essay 2, non-product-centric (i.e., collateral

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6

Patwardhan, Abhijit. "Strategic orientation, organization learning, holistic firm-level marketing capability and firm performance : a dynamic capabilities view /." Full text available from ProQuest UM Digital Dissertations, 2009. http://0-proquest.umi.com.umiss.lib.olemiss.edu/pqdweb?index=0&did=1913289451&SrchMode=1&sid=1&Fmt=2&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1278520813&clientId=22256.

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7

Surya, Yulia. "Strategic analysis of mobile viral marketing through a holistic study in technological evolution of mobile devices." Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/55248.

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Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program, 2009.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 70-71).<br>Rapid advancement in Electronic Communication gives rise to the popularity of Viral Marketing. Mobile Communication, in particular, offers greater potential in the utilization of this Word-of-Mouth phenomenon as a Marketing tool. Researchers have studied Viral Marketing from different perspectives, but little emphasis has been given to the unique characteristic of Mobile Communication as a platform for V

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8

Stuebs, Susanne Stuebs. "Social media framework for the destination Usedom : How to create awareness and dialogue by using social media for the destination Usedom taking into account the new Usedom WelcomeVisitor Centre." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6760.

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Purpose – Target of this study is to develop a social media framework, the essential “ingredient” for a social media concept for the destination Usedom. The following question is in the centre of this investigations attention: How to create awareness and dialogue by using Social Media for the destination Usedom taking into account the new Usedom Welcome Visitor Centre that will be open 2011? Methodology/approach – Mainly, an observational approach as research method is used to answer the research question, collecting empirical data not by questioning respondents, but by observing different fo

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9

Щербакова, Ю. Є. "Холістичний маркетинг". Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/32737.

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Безліч змін останнього десятиліття обумовлюють необхідність іншої практики маркетингу і бізнесу в цілому. У підприємств з’являються нові можливості здатні змінити їх підхід до здійснення маркетингової діяльності. Потрібен свіжий погляд на те, як працювати і як конкурувати в новому маркетинговому середовищі. Одним із таких напрямків розвитку підприємств є холістичний маркетинг. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/32737

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10

Amaro, Suzanne Fonseca. "Determinants of online travel purchase intentions: a holistic approach." Doctoral thesis, Universidade de Aveiro, 2014. http://hdl.handle.net/10773/12479.

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Doutoramento em Marketing e Estratégia<br>Online travel shopping has attracted researchers due to its significant growth and there is a growing body of literature in this field. However, research on what drives consumers to purchase travel online has typically been fragmented. In fact, existing studies have largely concentrated on examining consumers’ online travel purchases either grounded on Davis’s Technology Acceptance Model, on the Theory of Reasoned Action and its extension, the Theory of Planned Behaviour or on Roger’s model of perceived innovation attributes, the Innovation Diffusion T

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11

Všetička, Martin. "Marketingová strategie firmy v oblasti CRM IS." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-264903.

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The Master’s thesis deals with the issue of the proposal of a marketing strategy in Melzer company in the area of Customer Relationship Management (CRM) of Information Systems (IS). It concentrates on modern marketing conception and emphasizes the necessity of effective CRM. It explains important factors in connection with successful CRM IS implementation. It analyses domestic market of CRM IS including information system QI which is supplied by Melzer company as well as an internal CRM atmosphere in the firm. In the practical part there are analytical conclusions and recommendations leading t

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12

Dantas, Sérgio Silva. "Marketing holístico e orientação para o mercado: um estudo de caso." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-22092006-131900/.

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O objetivo deste trabalho foi estudar a incorporação de temas societais à orientação para o mercado de uma organização, buscando discutir como a orientação das empresas em marketing pode evoluir para o conceito de marketing holístico. Por meio da revisão bibliográfica buscou-se fazer uma análise de vários temas ligados ao comportamento estratégico de uma organização, trazendo uma reflexão sobre a evolução das orientações adotadas possíveis, destacando, em especial, a orientação para o mercado, com sua análise em clientes e concorrentes. Também foram discutidos conceitos ligados à atuação re

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13

Skořepová, Ivana. "Nové trendy v marketingu aplikované na farmaceutický průmysl." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73960.

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The Purpose of the thesis is in the theoretical part to describe the complete marketing as a whole including marketing mix with a special focus on the new trends in the marketing having regard to the pharmaceutical industry. The practical part will be focussed to an aplication the new trends in marketing to the pharmaceutical industry with respect to the etic code and to the law in the Czech Republic.

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14

Elardt, Pernilla, Linnéa Hasselgren, and Felicia Havik. "Increasing the Commercial Value of Womens Football Through a Holistic View on Sponsorship : A Case Study on Women's Football in Sweden." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26765.

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Background Football is the most popular sport in Sweden today, however the interest for women’s football is decreasing (Sponsor Insight, 2014, Appendix II). The development of women’s football in Sweden has been remarkable during the last decades. Although, the image and value of women’s football are still perceived to be rather low in today’s modern society if looking at the low attendance figures, low exploitation in the media and difficulties with acquiring sponsorship. Sponsoring is the biggest source of income for almost every women’s football club in Sweden in order for women’s football

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15

Chautard, Tiphaine. "Histoire d'une "révolution culturelle" de la distribution. De l'omni-canal à l'omni-commerce, une analyse du changement et de sa mise en récit." Thesis, Lille 2, 2018. http://www.theses.fr/2018LIL2D021/document.

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L’omni-canal constitue un idéal que la plupart des distributeurs cherche à atteindre en vue de s’adapter aux nouvelles exigences du marché (i.e. évolution du comportement des consommateurs et des standards concurrentiels). Dans la lignée des recherches en marketing de la distribution, nous cherchons à comprendre comment s’opère la mutation des distributeurs multi-/cross-canal vers l’omni-canal, du point de vue organisationnel. Au-delà de l’aspect technologique (e.g. modernisation des systèmes d’information ou logistiques), nous nous interrogeons sur la dimension culturelle de la transformation

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16

Martínez, Santos Fernando. "Competition and Regulation in the Retail Broadband Sector: a Holistic Approach for Pricing Policies." Doctoral thesis, Universitat de Barcelona, 2015. http://hdl.handle.net/10803/320177.

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This thesis analyses the pricing policies used by operators when they establish broadband tariffs. The studies draw on datasets that combine broadband plans’ characteristics and tariffs with other sources of data at country level to reflect the market structure and regulation activity. The pricing models in this dissertation share the common thread of using three groups of variables to explain the level of broadband prices: 1- the characteristics of the broadband service, 2- the operators’ commercial strategies, and 3- the market structure and regulatory policies implemented. The pricing model

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17

Meriac, John P., Charles Allen Gorman, and Therese Macan. "Seeing the Forest but Missing the Trees: The Role of Judgments in Performance Management." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/536.

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Various solutions have been proposed to “fix” performance management (PM) over the last several decades. Pulakos, Mueller Hanson, Arad, and Moye (2015) have presented a holistic approach to improving PM in organizations. Although this approach addresses several key elements related to the social context of PM, namely the buy-in of organizational stakeholders, timely and regular feedback, and future-directed feedback, we believe that several robust findings from the PM research literature could further improve this process. Are Pulakos et al. looking at the forest but missing the trees? In the

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18

Berrada, Mohamed. "Le branding territorial : une démarche d'attractivité pour le développement local : cas de la ville de Casablanca." Thesis, Lyon, 2019. http://www.theses.fr/2019LYSE2018/document.

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Le branding territorial est perçu aujourd’hui comme un élément central de la stratégie de développement et de promotion des territoires, permettant de construire autour d’un nom de marque une identité et une offre singulière du territoire. Cependant, bien qu’une marque territoriale puisse paraître comme un véritable levier de différenciation et de dynamisme, la réalité a montré qu’elle n’engendre pas systématiquement une amélioration de l’attractivité ou du développement du territoire. D’ailleurs, certaines marques ont réussi alors que d’autres ont échoué. La présente thèse cherche donc à expl

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19

Dvořáková, Klára. "Návrh komunikační strategie značky Relax." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262779.

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This theses follows up valuation of marketing strategy of sport sunglasses of the Relax brand and communication strategy proposal of sport sunglasses of this brand for the next season. Theoretical part of the theses summarize topics of marketing and marketing communication based on present experts opinions a trends. It pursues holistic marketing, target marketing, different conceptions of marketing mix, marketing strategies in terms of different authors, brand perception, integrated marketing communication and situational analysis. In practical part, the SWOT analysis is worked up. It is based

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20

Wang, Mei-Hsiu, and 王美綉. "An Inquiry into Museum Publications: From a Holistic Marketing Perspective." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/xx8tu3.

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碩士<br>國立臺北藝術大學<br>傳統藝術研究所<br>96<br>Abstraction Museum printings and publication is indispensible in museum community regardless of the size or organizing type of each individual museum. The reason why the textual publication is indispensible has its own logic and it is the purpose of this paper to discuss the modes of which museum is communicating with its audiences from the employment of publication and by analyzing the content and form of these publication, the marketing context of that museum will be revealed. Through the analysis of constructing museum publication system and its holistic m

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21

Shvedchikov, Vladislav. "Marketing and design intersections: an applied project for ICMD 2018 - international conference on marketing and design." Master's thesis, 2019. http://hdl.handle.net/10400.1/14924.

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Challenging the transdisciplinary issues in marketing and design reveals the unexplored parts between different subjects. Exploring the combinations and possible unity of decisive factors in each topic could reveal new possibilities, practices and result in unique discoveries. In each small detail there are different points of view according to perspective of observer. While any task is recognized by determined viewpoint, it’s suggested for association with several patterns. Otherwise, changing the aspect of discipline, the conclusions could suffer some revision and in between of two dif

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22

Melo, Sara Isabel Arruda da Silva. "Factores de sucesso do “desafio 21 dias” da marca Purina One." Master's thesis, 2009. http://hdl.handle.net/10071/1842.

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Classificação JEL: M31<br>O presente Estudo de Caso investiga os principais factores de sucesso de uma campanha de marketing, realizada em Maio de 2007 pela marca Purina One. A campanha designa-se por “Desafio 21 Dias” e teve como objectivos o aumento da penetração da marca no mercado de Pet Food e a consolidação da relação com os seus leais consumidores. Este plano estratégico teve por base uma ferramenta de marketing que cada vez mais está a ser utilizada por empresas de grande consumo que se designa de Marketing Holístico. A Unilever é um exemplo da utilização desta ferramenta. Purina One

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23

Stasko, Carly. "A Pedagogy of Holistic Media Literacy: Reflections on Culture Jamming as Transformative Learning and Healing." Thesis, 2009. http://hdl.handle.net/1807/18109.

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This qualitative study uses narrative inquiry (Connelly & Clandinin, 1988, 1990, 2001) and self-study to investigate ways to further understand and facilitate the integration of holistic philosophies of education with media literacy pedagogies. As founder and director of the Youth Media Literacy Project and a self-titled Imagitator (one who agitates imagination), I have spent over 10 years teaching media literacy in various high schools, universities, and community centres across North America. This study will focus on my own personal practical knowledge (Connelly & Clandinin, 1982) as a cult

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