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Journal articles on the topic 'Holistic marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Jha, Mithileshwar. "Holistic Rural Marketing." International Journal of Rural Management 8, no. 1-2 (2012): 121–32. http://dx.doi.org/10.1177/0973005212462116.

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Bogachek, Naum L. "MARKETING INVESTMENT BONUSES IN THE INFORMATION AND TOOL SPACE HOLISTIC MARKETING." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 12/12, no. 141 (2023): 136–43. http://dx.doi.org/10.36871/ek.up.p.r.2023.12.12.018.

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The article is devoted to the toolkit of the information-instrumental space of holistic marketing, which ensures the implementation of holistic approaches in practice by stimulating the purchase of digital tools by broad masses of consumers. Special attention is paid to the definition of practical tools of holistic marketing of innovative technological business projects, including startups, which form the basis of the information- instrumental space of holistic marketing. The article proposes an approach to the development of marketing investment bonuses as the main practical tools of holistic

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Ruta, Przemysław. "INTERNAL MARKETING AS ONE OF THE PILLARS OF HOLISTIC MARKETING." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 24, no. 3 (2023): 239–59. http://dx.doi.org/10.5604/01.3001.0054.0098.

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The publication addresses three areas of marketing: contemporary definitions of marketing, internal marketing and holistic marketing. The introduction to contemporary definitions of marketing includes the presentation of various concepts and theories that have shaped this concept over the past decades. This is followed by a look into internal marketing, which focuses on increasing the effectiveness of marketing activities by involving employees in order to ensure consistency in the company’s operations and to build a positive image of the organisation. The definition of internal marketing is e

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4

Warren, Homer B. "Implementing Holistic Education in Marketing Courses." Marketing Education Review 2, no. 2 (1992): 21–24. http://dx.doi.org/10.1080/10528008.1992.11488361.

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5

R Chhabria, Ms Neesha, and Mrs Divya Naresh Lalwani. "Dharma and Ethical Marketing – A Holistic Approach." MET MANAGEMENT REVIEW 12, no. 01 (2025): 63–72. https://doi.org/10.34047/mmr.2025.12109.

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Marketing develops, communicates, distributes, and exchanges products and services that are valuable to consumers and the general public. This concept places a strong emphasis on using marketing as a discipline to deliver value that helps society as a whole. Value can only be delivered if the role of marketing is consistent with modern ethical and moral philosophy. Ethical marketing techniques place a strong emphasis on responsible and transparent behavior from both individuals and organizations, which guarantees honesty and fairness towards customers and other stakeholders. Integrity and just

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Murphy, Brian, Paul Maguiness, Chris Pescott, Soren Wislang, Jingwu Ma, and Rongmei Wang. "Stakeholder perceptions presage holistic stakeholder relationship marketing performance." European Journal of Marketing 39, no. 9/10 (2005): 1049–59. http://dx.doi.org/10.1108/03090560510610716.

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PurposeTo measure marketing performance in a holistic sense.Design/methodology/approachTo augment the prevailing customer relationship marketing paradigm, a holistic stakeholder relationship marketing paradigm is proposed in which holistic marketing performance is reflected in the delivery of long‐term economic, social, and environmental value to customer, employee, supplier, community, and shareholder stakeholders of a business in order to enhance sustainable financial performance. Present stakeholder attitudes are measured in a stakeholder performance appraisal within a stakeholder relations

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P.O., Oiku, and Adeyeye T.C. "Effects of Holistic Marketing on Organizational Performance." British Journal of Management and Marketing Studies 6, no. 3 (2023): 117–27. http://dx.doi.org/10.52589/bjmms-w3pakkn6.

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This article examines the influence of holistic marketing strategy on organizational performance. Descriptive and analytical research designs were used in this study. Demographic and primary data were obtained through interviews and from questionnaires administered to one hundred and fifty (150) respondents made up of operators, customers and staff of three service sectors through simple random sampling method. Pilot survey and Cronbach’s Alpha were used to confirm the validity and reliability of the study respectively and their variables of measures. Correlation analysis, multiple regression

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8

Ni Nyoman Retno Arthasa and Asep Saefurahman. "Strategi Pemasaran Holistik Starbucks dari Cangkir ke Komunitas." Profit: Jurnal Manajemen, Bisnis dan Akuntansi 4, no. 1 (2025): 255–62. https://doi.org/10.58192/profit.v4i1.2996.

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This research aims to analyze the holistic marketing strategy implemented by Starbucks, focusing on the approach from "cup to community." Starbucks not only markets its products as drinks, but also as a holistic life experience through the integration of product, service and community aspects. This holistic approach involves multiple dimensions of marketing, including relationship marketing, internal marketing, and social marketing, combined with technological innovation and desire. Starbucks builds emotional connections with consumers through loyalty programs, social initiatives and culturall

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Whitehead, John. "MARKET ANALYSIS — THE HOLISTIC APPROACH TO MARKETING." Industrial Management & Data Systems 88, no. 5/6 (1988): 18–20. http://dx.doi.org/10.1108/eb057511.

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Daukseviciute, Irena, and Lyndon Simkin. "Optimising relationship marketing programmes: a holistic approach." Journal of Strategic Marketing 24, no. 6 (2015): 500–518. http://dx.doi.org/10.1080/0965254x.2015.1063681.

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11

Barius, Bengt. "Simultaneous marketing: A holistic marketing approach to shorter time to market." Industrial Marketing Management 23, no. 2 (1994): 145–54. http://dx.doi.org/10.1016/0019-8501(94)90016-7.

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12

Fletcher, Richard. "A Holistic Approach to Countertrade." Industrial Marketing Management 27, no. 6 (1998): 511–28. http://dx.doi.org/10.1016/s0019-8501(98)00006-6.

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13

Jahanian, Mahdi, Tohfeh GHobadi Lamoki, Reza Shafeei, and Hossein Hajibabaee. "Designing a Holistic Marketing Model in the Telecommunications Services Sector." Dynamic Management in Business Analysis 3, no. 3 (2024): 136–57. http://dx.doi.org/10.61838/dmbaj.3.3.9.

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Objective: This study aimed to design and explain a holistic marketing model in the telecommunications services sector. Methodology: The research is applied in nature and employs a mixed-methods approach (qualitative-quantitative). In the qualitative phase, 11 experts in marketing and senior managers of telecommunications companies were selected through purposive sampling and interviewed using semi-structured interviews. In the quantitative phase, a questionnaire with 29 items was distributed among 108 marketing and sales managers and staff of telecommunications companies in Tehran and Hamedan

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Muksin, Abdullah. "THE IMPROVE SMALL AND MEDIUM ENTERPRISES PERFORMANCE WITH HOLISTIC MARKETING MODELS." Dinasti International Journal of Management Science 2, no. 5 (2021): 703–12. http://dx.doi.org/10.31933/dijms.v2i5.840.

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This study focuses on improving the performance of SMEs after using a holistic marketing model in their business. The unit of analysis in this research is UKM players who live in Bekasi, West Java. Hypothesis testing with path analysis and using SEM and Lisrel 8.80 software. This study produces a holistic marketing model that is effective, easy to understand and use to improve Small and Medium Enterprises in Indonesia. The results of this study prove that Relations Marketing has a positive and significant effect on the performance of SMEs, especially in building relationships with distri

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15

Huang, Yu-Ting, and Sharyn Rundle-Thiele. "A holistic management tool for measuring internal marketing activities." Journal of Services Marketing 29, no. 6/7 (2015): 571–84. http://dx.doi.org/10.1108/jsm-03-2015-0112.

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Purpose – The purpose of this paper is to synthesise internal marketing measures in two service settings across both Western and Eastern backgrounds. Well established views of internal marketing have emerged with more than 200 papers on the topic. To date, no clear accepted measure for the concept has emerged. The developed scale provides a new way of thinking drawing together a diverse range of measures to deliver a practical measure offering marketing managers a diagnostic tool to measure the degree that internal marketing has been applied (or not) inside their organisation. Design/methodolo

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Ćorović, Bekim, and Radmila Janičić. "A challenge of holistic marketing in artistic projects." Marketing 49, no. 2 (2018): 105–12. http://dx.doi.org/10.5937/markt802105c.

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Sulivyo, Lod, Riyan Siswoko, and Tegor Tegor. "The Effectiveness of Holistic Marketing and Word-of-Mouth Communication on Purchasing Decision at Pt Asuransi Central Asia Branch Office of Tiang Bendera West Jakarta." International Journal of Multicultural and Multireligious Understanding 6, no. 1 (2019): 187. http://dx.doi.org/10.18415/ijmmu.v6i1.562.

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Holistic marketing is a marketing concept that defines an overall corporate entity. Word-of-mouth communication is one way to spread rumors. Word-of-mouth communication is also the most ancient marketing strategy that is still widely implemented until now. The objectives of this research are: 1) to determine the effect of holistic marketing on purchasing decision, 2) to determine the effect of word-of-mouth communication on purchasing decision, 3) to determine the effect of holistic and word-of-mouth communication on purchasing decision. This research applied quantitative data collection metho

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18

Kumar, S. Ramesh, and Arun Bhattacharyya. "VNFPP Ltd: using holistic marketing in a small enterprise context." Emerald Emerging Markets Case Studies 2, no. 8 (2012): 1–9. http://dx.doi.org/10.1108/20450621211294399.

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Subject area Entrepreneurship in emerging markets; the planning of survival and competition strategies of small businesses run by entrepreneurs against well established larger brands. Study level/applicability The case can be used at the post graduate level in principles of marketing, entrepreneurship or emerging markets courses. Case overview The case looks at the antecedents and process of transformation of a small-scale firm into a marketing-oriented organization, through the lens of holistic marketing. The case focuses on a small-scale Bangalore based Indian company, Vishaal Natural Food P

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Researcher. "ENHANCING TRADITIONAL MARKETING CHANNELS WITH AI: A HOLISTIC APPROACH." International Journal of Computer Engineering and Technology (IJCET) 15, no. 5 (2024): 738–51. https://doi.org/10.5281/zenodo.13889681.

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This article explores the integration of artificial intelligence (AI) technologies into traditional marketing channels, examining how AI can revitalize and enhance the effectiveness of print media, television, radio, and outdoor advertising in an increasingly digital landscape. The study investigates AI-driven techniques for optimizing ad placement, content creation, and audience targeting within these established mediums. Through an analysis of industry reports, case studies, and academic research, the article demonstrates how machine learning, natural language processing, and computer vision

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ILCHENKO, Nataliia, and Vita VOYNILOVYCH. "HOLISTIC MARKETING IN THE FASHION INDUSTRY OF UKRAINE." Herald of Kyiv National University of Trade and Economics 133, no. 5 (2020): 68–76. http://dx.doi.org/10.31617/visnik.knute.2020(133)06.

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The problems of the fashion industry development in the context of the recognition of the pandemic throughout the world are identified. An empirical study of the implementation of holistic marketing by national and international retail chains of the fashion industry in Ukraine, associated with medium-sized businesses, has been carried out. It has been proven that for Ukrainian consumers the most important characteristic of social responsibility in a trading company is the quality of goods and the level of service that create a business reputation. The results of the study of the impact of qua

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21

Rakić, Beba, and Mira Rakić. "Holistic implementation of knowledge of the marketing ambassadors." Megatrend revija 11, no. 4 (2014): 197–218. http://dx.doi.org/10.5937/megrev1404197r.

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22

Bogachek, Naum L., and Alexandr L. Bogachek. "Evaluation Methods in the Tech Startups Holistic Marketing." Вестник ИПБ (Вестник профессиональных бухгалтеров), no. 3 (2021): 35–39. http://dx.doi.org/10.51760/2308-9407_2021_3_35.

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23

Izagirre-Olaizola, J. "IS GREEN MARKETING AN OXYMORON? A HOLISTIC VIEWPOINT." Trames. Journal of the Humanities and Social Sciences 25, no. 3 (2021): 321. http://dx.doi.org/10.3176/tr.2021.3.04.

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24

Zugic, Jelena. "A holistic approach to marketing in Montenegrin banks." Marketing 47, no. 3 (2016): 227–39. http://dx.doi.org/10.5937/markt1603227z.

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Schmidt, Yorn, and Roman Rittweger. "Marketing EconomicsPricing and reimbursement: Towards a holistic approach." Journal of Medical Marketing 8, no. 1 (2008): 19–22. http://dx.doi.org/10.1057/palgrave.jmm.5050128.

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26

Menvielle, William, Thang Le Dinh, and Nguyen Anh Khoa Dam. "Applying customer intelligence in marketing: a holistic approach." International Journal of Applied Decision Sciences 1, no. 1 (2024): 1. http://dx.doi.org/10.1504/ijads.2024.10051592.

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27

Tsai, Shu-pei. "Integrated marketing as management of holistic consumer experience." Business Horizons 48, no. 5 (2005): 431–41. http://dx.doi.org/10.1016/j.bushor.2005.02.005.

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Dam, Nguyen Anh Khoa, Thang Le Dinh, and William Menvielle. "Applying customer intelligence in marketing: a holistic approach." International Journal of Applied Decision Sciences 17, no. 2 (2024): 206–29. http://dx.doi.org/10.1504/ijads.2024.137003.

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29

Balaji, Ethirajulu. "Customer 360: A Holistic View." International Journal of Innovative Research in Engineering & Multidisciplinary Physical Sciences 9 (July 13, 2021): 1–6. https://doi.org/10.5281/zenodo.14508086.

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In today’s data-driven world, companies want to have a clear understanding of their customers. Customer 360 was designed to deliver unified customer data across all touchpoints that would allow companies to provide more individualized experiences, make better decisions, and build loyal customers. This article explores the core value proposition, perks, and challenges of a customer 360 strategy. By bringing together data across different sources, including CRM, marketing automation tools, and social media feeds, companies can establish one true-to-truth for customer data. This integrated

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Rinaldi, Ricky, Cecep Safa’atul Barkah, Tetty Herawaty, and Lina Auliana. "Strategi Meningkatkan Unit Market Share Menggunakan Analisis SWOT Pada Klinik LHC Tanjungsari." Jurnal Ilmu Manajemen dan Bisnis 14, no. 2 (2023): 59–64. https://doi.org/10.17509/jimb.v14i2.66195.

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AbstractIn an effort to increase the unit market share from the sale of herbal medicinal herbs at the Laisa Holistic Tanjungsari Clinic, the existence of this research is to get the best marketing strategy. The research method used is a qualitative methodology with a descriptive approach. To get an internal and external picture of the Laisa Holistic Center Clinic, research data was collected through interviews with several stakeholders, such as business owners and heads of administration. The data that has been collected is then analyzed using several analytical techniques such as SWOT analysi

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Aliekperova, N. V., M. A. Gubar, and N. M. Sakhnatska. "Research on the using of the holistic marketing concept in the activity of Ukrainian pharmaceutical company." Farmatsevtychnyi zhurnal, no. 1 (March 11, 2020): 20–32. http://dx.doi.org/10.32352/0367-3057.1.20.03.

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A new marketing approach that allows pharmaceutical companies to successfully adapt to the changing external environment can be considered as a holistic marketing. This concept consists of interacting elements influences on the consumers’satisfaction in effective, safe and available pharmaceutical products. The aim of the work is the analysis of application of the holistic marketing elements on the example of Ukrainian pharmaceutical manufacturing enterprise and the model development for this concept implementation in the activity of pharmaceutical companies. Materials and methods:

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Theodoraki, Christina, Léo-Paul Dana, and Andrea Caputo. "Building sustainable entrepreneurial ecosystems: A holistic approach." Journal of Business Research 140 (February 2022): 346–60. http://dx.doi.org/10.1016/j.jbusres.2021.11.005.

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Dalmoro, Marlon, Giuliana Isabella, Stefânia Ordovás de Almeida, and João Pedro dos Santos Fleck. "Developing a holistic understanding of consumers’ experiences." European Journal of Marketing 53, no. 10 (2019): 2054–79. http://dx.doi.org/10.1108/ejm-10-2016-0586.

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Purpose This paper aims to investigate how the physical and sensory environmental triggers interact with subjective consumer evaluations in the production of shopping experiences, an under-investigated theme, despite its relevance. Design/methodology/approach An interpretative multi-method approach was used by combining video observation with camera eyeglasses and in-depth interviews with 30 customers of a department store. Findings Results offer a holistic framework with four-dimensional axial combination involving physical comfort, psychological comfort, physical product evaluation and senso

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OMAROV, MAGOMED, NATALYA OMAROVA, and NATALIA BELYAKOVA. "HOLISTIC MARKETING AS A COMPETITIVE ADVANTAGE OF REGIONAL TOURISM." Scientific Works of the Free Economic Society of Russia 247, no. 3 (2024): 127–70. http://dx.doi.org/10.38197/2072-2060-2024-247-3-127-170.

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The conceptualization of the process of making marketing-based regional destination strategy. Framework of its development and implementation based on the successful case of the Novgorod region — a frontier land in the north-west of Russia. The challenges for the destination are typical for many Russian regions: strong tourist seasonality, poorly differentiated domestic and incoming tourist flow, limited marketing budgets. The case was analyzed and presented as the model approach. The empirical basis of the research within the framework of the author’s approach to the development of a regional

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Duginets, Ganna V., and Olena V. Novak. "Holistic Marketing Approach in the Global Fashion Industry: The Features of Post-COVID Development." Business Inform 5, no. 544 (2023): 241–47. http://dx.doi.org/10.32983/2222-4459-2023-5-241-247.

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In the era of digital transformations, successful business activities require a rethinking of traditional marketing concepts in order to introduce more integrated approaches to promote their own goods and services. In the XXI century, a paradigm shift towards holistic marketing, which, among other things, recognizes the new scale and complexity of marketing and seeks to harmonize old approaches with innovative ones, is being established. The COVID-19 crisis that developed in 2020-2021 negatively affected the fashion industry, primarily because of a decrease in demand and, accordingly, in produ

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Hashim Fadhil, Zahraa, and Yasmin Khudair Abbas Al Doori. "The Effect of Holistic Marketing on Brilliant Performance: An analytical research in the General Company for Food Products/The Headquarters." Journal of Economics and Administrative Sciences 30, no. 140 (2024): 291–307. http://dx.doi.org/10.33095/7xc06w91.

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The current study investigated the role of holistic marketing in ambidextrous performance through conducting an analytical study. The study aimed at identifying the reality of the application of holistic marketing, its dimensions, and the ambidextrous performance and its dimensions in the General Company for Food Products, affiliated with the Ministry of Industry and Minerals. The research problem was diagnosed by the scarcity of studies that combine the two research variables, especially in the Iraqi industrial sector, as far as the researcher knows. Most of these research studies focused on

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Bondarenko, Olena S. "Holistic Marketing and Digital Technologies in the Fashion Industry." Business Inform 8, no. 547 (2023): 316–21. http://dx.doi.org/10.32983/2222-4459-2023-8-316-321.

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The aim of the article is to study the features of the integration of holistic marketing and digital technologies, allowing to transform the fashion industry and provide brands with the opportunity to find novel ways to express their identity and interact with their audience. Generalizing scientific approaches to defining the essence of the concepts of «holistic marketing» and «digital marketing», the article determines the relevance of integrating these two concepts as used in the fashion industry, which should foster the improving of the quality of goods and services, reinforcing the interac

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Yang, Long, Mary FitzPatrick, and Richard Varey. "Towards holistic sustainability marketing: Insights from traditional cultural perspectives." Social Business 5, no. 4 (2015): 279–95. http://dx.doi.org/10.1362/204440815x14503490815624.

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Schmidt, Kimberly. "Holistic Marketing for Dance/Movement Therapy: A Heuristic Study." American Journal of Dance Therapy 33, no. 2 (2011): 196–208. http://dx.doi.org/10.1007/s10465-011-9116-4.

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Felix, Reto, Philipp A. Rauschnabel, and Chris Hinsch. "Elements of strategic social media marketing: A holistic framework." Journal of Business Research 70 (January 2017): 118–26. http://dx.doi.org/10.1016/j.jbusres.2016.05.001.

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41

Dašić, Toma, Svetlana Mihić, and Miodrag Šmelcerović. "Application of Holistic marketing in the formulation of a business concept of agricultural producers from south Serbia." Ekonomika poljoprivrede 69, no. 4 (2022): 1109–24. http://dx.doi.org/10.5937/ekopolj2204109d.

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The purpose of this paper is to analyze business concept of agricultural producers in Serbia and to show the necessity to define a new concept based on a holistic marketing approach. The components of holistic marketing are viewed from the standpoint of small scale fresh food producers in Serbia as economic entities. Analysis of current business situation, position of Serbian agricultural producers in agri-food supply chain and problems which they are facing are defined. Results of the analysis show the existing business orientation of producers and reveal their views regarding future business

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Wulandari, Astri, and Dandy Marcelino. "Holistic model for business resource and effective social media contents on MSME’S marketing." Edelweiss Applied Science and Technology 8, no. 6 (2024): 5150–60. http://dx.doi.org/10.55214/25768484.v8i6.3138.

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Business in the 21st century cannot function without social media marketing. The literature n social media marketing, however, is still fragmented and mostly concerned with isolated issues like communication techniques. To describe what constitutes a successful social media marketing strategy, this research uses a qualitative, theory-building technique to develop a conceptual framework. The spectrum of conservatives and progressives, of hierarchies and networks, of total authority and full anarchy may all be found in the realm of social media marketing. This research provides a holistic framew

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Adi Winata, I. Gusti Ketut, Ni Made Wulan Sari Sanjaya, and I. Gusti Made Oka Astana. "Entrepreneurship Orientation and Holistic Marketing Mix in Creating Competitive Advantages Bumdes." Journal of Business on Hospitality and Tourism 6, no. 2 (2020): 87. http://dx.doi.org/10.22334/jbhost.v6i2.232.

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Bumdes is a company in a village that needs to establish a competitive advantage. This is because there are many similar businesses throughout Buleleng district. This study aims to understand the relationship between entrepreneurial orientation and holistic marketing mix as a source of competitive advantage for BUMDes Buleleng Regency. The data analysis technique used in this study is the SEM GeSCA method. The results showed entrepreneurial orientation has no direct influence on competitive advantage, but the indirect effect through a holistic marketing mix. The competitive advantage of Bumdes

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Shweta Roy, Himanshu Gulati,. "ANALYSIS OF SENSORY MARKETING ON CONSUMERS AT RETAIL STORES." INFORMATION TECHNOLOGY IN INDUSTRY 9, no. 1 (2021): 736–44. http://dx.doi.org/10.17762/itii.v9i1.194.

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In order to be forever etched in the minds of customers, Retail Store owners use Sensory Marketing techniques to provide a holistic experience to them at stores. How much a product or service is perceived by a customer is referred to as a sensory experience. The experience of a customer in a store has a huge impact on their buying decision and the image that the customer has of the company. In order to provide an experience that stays with the customers, retailers use techniques to influence the sensory experience of customers in a store. These experiences are results of external stimuli to ou

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Esya, Lavlimatria, Ganawati Ganawati, Syamsurizal Syamsurizal, Muhammad Faqih, and Ayu Trisnawati. "Mengelola Bisnis Melalui Pemasaran Holistik dan Syariah pada Masa Pandemi Covid-19." Prima Abdika : Jurnal Pengabdian Masyarakat 2, no. 2 (2022): 156–66. http://dx.doi.org/10.37478/abdika.v2i2.1774.

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The Covid-19 pandemic has had a tremendous impact on many sectors of the domestic economy, especially in the micro, small and medium enterprise (MSME) sector. According to the BI report that MSME exporters are the most affected, which is around 95.4% of the total exporters, then the handicraft and tourism supporting sectors are affected by 89.9%. Meanwhile, the smallest sector affected by the Covid-19 pandemic is the agricultural sector, which is 41.5%. From the entrepreneur side, research data from the Ministry of Cooperatives and SMEs reported that MSMEs consisting of wholesalers and retaile

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Akbari, Morteza, Pantea Foroudi, Maryam Khodayari, Rahime Zaman Fashami, Zahra Shahabaldini parizi, and Elmira Shahriari. "Sharing Your Assets: A Holistic Review of Sharing Economy." Journal of Business Research 140 (February 2022): 604–25. http://dx.doi.org/10.1016/j.jbusres.2021.11.027.

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47

Aoun, Isabelle, and Laurent Tournois. "Building holistic brands: an exploratory study of Halal cosmetics." Journal of Islamic Marketing 6, no. 1 (2015): 109–32. http://dx.doi.org/10.1108/jima-05-2014-0035.

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Purpose – Branding in faith-based consumer markets, in which marketing practices, religion, and consumption intersect, is largely unexplored. The purpose of this paper is to investigate how brands integrate religious concerns into their strategies through Halal branding. The central logic of authors’ view is that branding applied in a particular consumer market (i.e., Muslim) could enrich dominant (Western) branding theory. Design/methodology/approach – Although challenging, qualitative research offers a valuable lens in international marketing research in allowing researchers to study organiz

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Urdea, Ana Maria, and Cristinel Petrișor Constantin. "INFORMATION ANALYSIS OF EXPERIENTIAL MARKETING ACTIVITY PERFORMED BY ROMANIAN MARKETING AGENCIES." SERIES V - ECONOMIC SCIENCES 14(63), no. 2 (2021): 9–16. http://dx.doi.org/10.31926/but.es.2021.14.63.2.1.

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One of the main objectives of today’s marketing strategy is to create holistic experiences that approach multisensory techniques, a goal that was accomplished due to the appearance of experiential marketing strategy. Despite its advantages, in Romania, this relatively new concept is not yet very popular among companies or marketing agencies. Therefore, qualitative marketing research was conducted to identify experiential marketing activities, the technology used, and marketing effectiveness metrics applied by six marketing agencies. The results have shown that experiential marketing is becomin

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이영화. "A Study on Corporate Advertising a Campaign in Holistic Marketing." Journal of Korea Design Forum ll, no. 16 (2007): 303–11. http://dx.doi.org/10.21326/ksdt.2007..16.029.

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Abdelhafeez, Abdelaziz Mohamed, Mohammed Aboutaleb, Emad Abdelaal, and Marwa Gamal. "The Contribution of Holistic Marketing in Achieving Sustainable Competitive Advantage." International Journal of Tourism, Hospitality and Civilization 1, no. 1 (2024): 74–93. https://doi.org/10.21608/ijth.2025.423152.

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