Academic literature on the topic 'Homegrown coffee shops'

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Journal articles on the topic "Homegrown coffee shops"

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Melvin, Jay M. Canoy1 2. Emma V. Sagarino3. "THE INFLUENCE OF GREEN MARKETING MIX AND CORPORATE SOCIAL RESPONSIBILITY INITIATIVES ON BRAND EQUITY AMONG HOMEGROWN COFFEE SHOPS IN DAVAO CITY." ISRG Journal of Economics, Business & Management (ISRGJEBM) III, no. III (2025): 53–60. https://doi.org/10.5281/zenodo.15469704.

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<em>This study explored the influence of green marketing mix and corporate social responsibility (CSR) initiatives on brand equity among homegrown coffee shops in Davao City. The main objective of the study was to determine the significant relationship and influence of green marketing mix and CSR initiatives on the brand equity of these businesses. A descriptive correlational research design was employed. The primary research instrument used was a standardized survey questionnaire. The respondents of the study were 200 consumers of homegrown coffee shops in Davao City. Purposive-quota sampling
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"A path analysis of customer loyalty of homegrown coffee shops in Davao region." Journal of Administrative and Business Studies 4, no. 4 (2018). http://dx.doi.org/10.20474/jabs-4.4.1.

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Curry, Bridget. "Out of the Box: Homegrown in Greater Lafayette: Caffeine and Everyone: Coffee Shops of Lafayette and West Lafayette [full paper]." Journal of Purdue Undergraduate Research 7 (August 31, 2017). http://dx.doi.org/10.5703/1288284316515.

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Wang, Jing. "The Coffee/Café-Scape in Chinese Urban Cities." M/C Journal 15, no. 2 (2012). http://dx.doi.org/10.5204/mcj.468.

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IntroductionIn this article, I set out to accomplish two tasks. The first is to map coffee and cafés in Mainland China in different historical periods. The second is to focus on coffee and cafés in the socio-cultural milieu of contemporary China in order to understand the symbolic value of the emerging coffee/café-scape. Cafés, rather than coffee, are at the centre of this current trend in contemporary Chinese cities. With instant coffee dominating as a drink, the Chinese have developed a cultural and social demand for cafés, but have not yet developed coffee palates. Historical Coffee Map In
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Stewart, Jon. "Oh Blessed Holy Caffeine Tree: Coffee in Popular Music." M/C Journal 15, no. 2 (2012). http://dx.doi.org/10.5204/mcj.462.

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Introduction This paper offers a survey of familiar popular music performers and songwriters who reference coffee in their work. It examines three areas of discourse: the psychoactive effects of caffeine, coffee and courtship rituals, and the politics of coffee consumption. I claim that coffee carries a cultural and musicological significance comparable to that of the chemical stimulants and consumer goods more readily associated with popular music. Songs about coffee may not be as potent as those featuring drugs and alcohol (Primack; Schapiro), or as common as those referencing commodities li
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