Academic literature on the topic 'Honda Motorcycle'

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Journal articles on the topic "Honda Motorcycle"

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Saleh, Khairul, Helmi Fauzi Siregar, and Zunaida Sitorus. "Analisis Fuzzy Sugeno Dalam Menentukan Pemilihan Motor Honda." Jurnal Teknologi Informasi 5, no. 2 (December 31, 2021): 181–86. http://dx.doi.org/10.36294/jurti.v5i2.2498.

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Motorcycles are two-wheeled vehicles. Honda is one of the best selling motorcycle brands in Indonesia. Honda is a Japanese company that has been very tested in Indonesia. Honda also has many types, because of the many types of Honda motorcycles, a decision support system (DSS) with the fuzzy Sugeno method is needed in overcoming the selection of Honda motorcycles. At the same time to compare previous research that has been done with the Mamdani method in determining the selection of the Honda motorcycle.
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Yuma, Febby Madonna. "TREND MOMENT METHOD IN PREDICTING THE NUMBER OF SALES OF MATIC MOTORCYCLES." JURTEKSI (Jurnal Teknologi dan Sistem Informasi) 8, no. 3 (August 26, 2022): 369–74. http://dx.doi.org/10.33330/jurteksi.v8i3.1780.

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Abstract: PT. Panca Niaga Mandiri is an authorized motorcycle dealer in Sei Piring which is engaged in selling Honda motorcycles both in cash and on credit. Dealer Problems PT. Tunas Dwipa Putra at this time is that there is no definite calculation to predict the motorcycle sales target each month and the problems that occur are that sometimes there is an increase or decrease in motorcycle sales for each month because currently, business competition is very tight so that it makes business people compete with each other in their way. Many strategies have been carried out by marketing for how monthly motorcycle sales continue to increase. Therefore, it is necessary to use a forecasting method to predict sales of Honda motorcycles, especially automatic-type Honda motorcycles. The method used is the Trend Moment method. It is hoped that this method can help predict sales of automatic motorcycles for the next month.Keywords: honda motorcycle; prediction; sales; Abstrak: PT. Panca Niaga Mandiri merupakan dealer resmi sepeda motor yang ada di Sei Piring yang bergerak pada penjualan sepeda motor honda baik secara tunai maupun secara kredit. Permasalahan Dealer PT. Tunas Dwipa Putra pada saat ini yaitu tidak adanya perhitungan yang pasti untuk memprediksi target penjualan motor disetiap bulannya dan permasalahan yang terjadi terkadang mengalami kenaikan maupun penurunan penjualan sepeda motor untuk setiap bulannya, Karena saat ini persaingan bisnis sangat ketat sekali sehingga membuat para pelaku bisnis saling bersaing dengan cara mereka sendiri. Banyak strategi yang sudah dilakukan oleh marketing untuk bagaimana penjualan sepeda motor setiap bulanya terus meningkat. Oleh karena itu, maka diperlukan metode peramalan untuk memprediksi penjualan sepeda motor honda khususnya sepeda motor honda type matic. Metode yang digunakan yaitu metode Trend Moment diharapakan metode ini dapat membantu dalam memprediksi penjualan sepeda motor matic untuk bulan kedepannya. Kata kunci:penjualan; prediksi;sepeda motor honda
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Solihin, Ade Kurnia. "Rancangan Aplikasi SMS Gateway untuk Pemesanan Pendaftaran Service Sepeda Motor di AHASS XYZ." STRING (Satuan Tulisan Riset dan Inovasi Teknologi) 3, no. 2 (December 6, 2018): 139. http://dx.doi.org/10.30998/string.v3i2.3040.

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Astra Honda Authorized Service Station xyz (AHASS xyz) is a company engaged in the service providers maintenance and sale of spare parts specific to honda motorcycle brand. As a company engaged in the field of services, quality of service is very important to be kept and improved. To get the service of the astra's motorcycle service honda authorized service station (AHASS), is the official workshop AHASS motorcycles honda brand that caters to special care, motorcycle sales and sales of motorcycle-specific spare parts brands Honda. At AHASS xyz customers have to stand in line for quite a while because of the many customers who also want to get service service motorcycles, these conditions that make customers uncomfortable because a lot of time wasted in vain for wait queue service. The purpose of this research is to reduce the waiting time a prospect at the moment will be doing maintenance on a motorcycle at AHASS. In this system the design of the data collection method that is used for library studies, interviews and observations. Systems development methods are used, use the method waterfall, the programming language that is used in the design is the PHP and using software extension gammu and database using MySQL. Based on research done then SMS Gateway application system design for booking registration service AHASS motorcycle. You can make a good solution to overcome the problem of queues and waiting times that occur in AHASS xyz.
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Nardo, Leo, and Budi Prasetiyo. "PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT PADA DEALER CV. SUPRA JAYA MOTOR CIANJUR." Transekonomika: Akuntansi, Bisnis dan Keuangan 2, no. 5 (July 25, 2022): 433–48. http://dx.doi.org/10.55047/transekonomika.v2i5.234.

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Motorcycles are a favorite means of transportation that are chosen by the community, especially because the current level of congestion is very high, so that one alternative is to make it easier and smoother to reach destinations in the city. The growth of motorcycle consumers that continues to fluctuate resulting in many new entrants in various categories. This study aims to obtain data and information regarding product quality and price perceptions, and to determine the extent of their influence on purchasing decisions for Honda BEAT Motorcycles in Cianjur. This study uses quantitative methods and uses the Non-Probability Sampling technique with an incidental sampling technique approach of 72 people. The research findings found that the variable quality of the product on the Honda BEAT motorcycle can be seen that the score is 305.8. Variable price perception on the Honda BEAT motorcycle can be seen that the results are very good because it reaches a score of 304.25. Variable purchasing decisions for Honda BEAT motorcycles at CV. Supra Jaya Motor Cianjur Dealers can be seen the results are good because they reach a score of 296.4.
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Fatmawati, Nurul, and Euis Soliha. "Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”." Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management 10, no. 1 (July 21, 2017): 1. http://dx.doi.org/10.20473/jmtt.v10i1.5134.

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The purpose of this study was to analyze the effect of product quality, brand image and perception of the price of the consumer buying decision process matic Honda motorcycles. The population in this study were matic Honda motorcycle users. The samples in this study using purposive sampling, which means that sample based on specific criteria, namely: those who are older and those who use and have matic Honda motorcycles. The analytical tool used is multiple linear regression analysis. The results of the analysis can be concluded that: product quality, positive influence on consumer buying decision process matic Honda motorcycles. Brand image positive influence on consumer buying decision process matic Honda motorcycles. Perception price positive influence on consumer buying decision process matic Honda motorcycles.
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Akbar, Rezkianto. "Pengaruh Inovasi Produk dan Selebriti Endorser terhadap Niat Beli Ulang Sepeda Motor Otomatis Honda." BISMA (Bisnis dan Manajemen) 8, no. 1 (May 22, 2018): 43. http://dx.doi.org/10.26740/bisma.v8n1.p43-49.

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Honda Automatic motorcycle is best-selling Automatic motorcycle in Indonesia, in September 2014 - February 2015 Honda Automatic motorcycle sales declined notably Honda Vario Series amounted to 24.8%, and at the end of January 2015 Honda launched its newest Honda Automatic motorcycle Vario 150 ESP with various innovations performed, as well as using VJ Daniel Mananta as a celebrity endorser for communicating the latest product. This study are to analyze and discuss the influence of product innovation and celebrity endorser to re-purchase intention of Honda Automatic motorcycle. Based on the results of the t test is known that a product innovation has significant effect, while celebrity endorser has no significant effect on purchase intentions on Honda Automatic motorcycle. The contribution of product innovation and celebrity endorsers to the re-purchase intention of Honda Automatic motorcycle is 21.4%, while the rest influenced by other variables that are not used in this study.
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01, Sinhan, and Japari A. "Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Merk Honda di PT. Nusantara Surya Sakti Pontianak." JURNAL MANAJEMEN MOTIVASI 11, no. 1 (March 16, 2016): 542. http://dx.doi.org/10.29406/jmm.v11i1.58.

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Purpose of this study was to determine the effect of the marketing mix on purchase decisions of Honda motorcycles in PT Nusantara Surya Sakti Pontianak. The study is a descriptive study, using data collected through observation, interviews, questionnaires, and corporate documents. The population of consumers who purchased a motorcycle brands Honda PT. NSS Pontianak and the sample is determined as much as 97 respondents. Terms samples are age (20-56) old, Buying motorcycle brands Honda for its own purposes, able to read and write well, Domiciled in Pontianak City and surrounding areas. The analytical tool used is a simple regression. The results showed that the constant value obtained was 0.079, meaning that if the elements of the marketing mix is 0 (zero), then the consumer purchase decisions of Honda motorcycles brands in PT Nusantara Surya Sakti would be worth 0.079. Simple regression coefficient value of the marketing mix variables obtained at 0.964, meaning that if the marketing mix is increased by one unit, then the purchasing decisions of consumers on the purchase of Honda's motorcycle brands in PT. Nusantara Surya Sakti Pontianak will increase by 0.964 units.
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Hafizh Fadhilah, Muhammad, Hartoyo ., and Lilik Noor Yuliati. "Quality of Service, Customer Satisfaction and Loyalty to The Bicycle Repair Shop Honda Motorcycles." International Journal of Research and Review 9, no. 7 (July 19, 2022): 91–106. http://dx.doi.org/10.52403/ijrr.20220711.

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PT Astra Honda Motor is the company that owns the official ATPM (Sole Agent of Brand Holder) Honda motorcycles in Indonesia which was established in 1971. In addition to selling Honda motorcycles, PT Astra Honda Motor also has AHASS (Astra Honda Authorized Service Station) as the official Honda motorcycle workshop in Indonesia to carry out maintenance and repair of Honda motorcycles. The objectives of this study are (1) Identifying the quality of service, satisfaction and loyalty of AHASS workshop customers; (2) Analyze the effect of service quality on customer satisfaction and loyalty of AHASS workshops; and (3) Formulate marketing strategies in increasing the satisfaction and loyalty of motorcycle workshop customers. Quantitative analysis of this study uses the SEM-PLS (Structural Equation Modelling-Partial Least Square) method which is calculated and processed using SmartPLS 3.0 software. The results showed that the variables of service quality, namely reliability, responsiveness, assurance, empathy and tangibles, had a significant effect on customer satisfaction. This means that the better the reliability, responsiveness, assurance, empathy and tangibles, the more consumer satisfaction will increase. Likewise, the variables of service quality, namely reliability, responsiveness, assurance, empathy and tangibles, have a significant effect on consumer loyalty. That is, the better the reliability, responsiveness, assurance, empathy and tangibles, the more consumer loyalty will be, the more Consumer satisfaction has a significant influence on consumer loyalty Keywords: PT Astra Honda Motor, SEM, Quality of service, reliability, responsiveness, assurance, empathy and tangibles .
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Ngo, Ha Thanh, and Tai Tan Phan. "DESIGN HYBRID DRIVETRAIN ON HONDA WAVE 110 MOTORCYCLE." Scientific Journal of Tra Vinh University 1, no. 32 (December 1, 2018): 21–28. http://dx.doi.org/10.35382/18594816.1.32.2018.55.

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Motorbikes are a very popular means of transport, are mobile and suitable for transport infrastructure in Vietnam. At present, the number of motorcycles is alarming (the number of registered motorcycles is about 70.4 million units over 94.4 million people). It contributes greatly in causing environmental pollution. The solution to install an electric motor on a motorcycle to reduce environmental pollution is a practical and economic benefit. This paper presents the design of the hybrid drive system of the traditional heat engine and electric motor on the motorcycle. Thereby, analyzing and evaluating the test results of the designed system.
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Saputra, I. Komang Yuda, Zulkarnain Zulkarnain, Surahman Hidayat, Sigit Ary Wijayanto, and Sofiati Wardah. "Analisis Perbandingan Kepuasan Konsumen Terhadap Honda All New PCX-150 dengan Honda ADV-150 di Kota Mataram." Jurnal Ekonomika Dan Bisnis (JEBS) 2, no. 1 (July 28, 2022): 122–34. http://dx.doi.org/10.47233/jebs.v2i1.66.

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Intense competition in the automotive industry resulted in the emergence of new products that flooded the market from various manufacturers, one of which was the Honda motorcycle dealer company. The AHPCI motorcycle club is an association of consumers who use the Honda All New PCX 150 motorbike while the HAI Lombok Chapter Motor Club is an association of consumers who use the Honda ADV 150. Is there a difference in consumer satisfaction with the Honda ADV 150 and All New PCX 150 motorcycles in Mataram City. Comparative research using 40 samples with an analysis tool of two different tests on average with the results on the product variable no significant difference was found, while on the price variable there was no significant difference while in the accessibility variable there was a significant difference in satisfaction, on the emotional variable there was no difference. significant satisfaction
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Dissertations / Theses on the topic "Honda Motorcycle"

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Leet, Robert H. "An 8085 microprocessor based monitor system for a 750 cc Honda motorcycle /." Online version of thesis, 1988. http://hdl.handle.net/1850/10143.

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Nguyen, Thi Bich Ngoc, and Thi Xuan Thu Nguyen. "Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6464.

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Abstract

Date May 29th, 2009

Course Master Thesis EFO705, International Marketing

Tutor Daniel Tolstoy

Authors Thi Bich Ngoc Nguyen

Thi Xuan Thu Nguyen

Title

Brand Launching and Sustaining in a Developing Country

Purpose

The project is to investigate the Brand Launching and Sustaining in a

The Case Study of Honda on Vietnam Motorcycle Market

developing country through the study on how Honda has successfully

launched and sustained its Brand on the Motorcycle Market of Vietnam.

Problems

Honda's Brand Launching campaign and the company's strategies and

initiatives to Sustain its Brand on the Motorcycle Market of Vietnam.

Methodology

The realistic approach and case study method are to be applied. The

information should be gathered through numerous sources: primary data

from the email qualitative interviews with the managers of Honda

Motorcycle Vietnam, and the email quantitative surveys among Vietnam's

Honda Motorcycle users; secondary data from the articles in a variety of

newspapers and magazines as well as websites.

Conceptual Model

The contents covered in the project are Brand Launching and Sustaining.

In particular, theories related to Brand Launching in terms of Brand

Identity and Brand Positioning, as well as Brand Sustaining with respects

to Brand Growth and Brand Maturity should be investigated and analysed.

In addition, what is of significance importance is the base of the

company's Branding Strategies -the business environment of the

destination country. Therefore, the disseration should thoroughly

investigate the Grasp of the Market including Market Assessment

(Government Policies, Demand Conditions and Market Opportunities) and

Communications (Marketing and PR Activities and Social Corporate

Responsibility) which serve as the foundation for the firm's market-based

or fully tailored Branding Strategies to the specific conditions or

characteristics of the destination nation.

Findings

Honda has adopted appropriate Branding Strategies (Brand Identity,

Positioning, Growing and Sustaining) on Vietnam Motorcycle Market.

The firm has identified its Brand as true Made-in-Japan products of high

quality and reasonable price. It serves as 'the power of dreams' created in

an ideal corporate culture and environment friendly working condition

which is committed to advanced technology and society orientation.

Honda Brand has been positioned to satisfy the needs for a transportation

means of reliability, long duration, safety, hi-tech, fuel saving and

environment protection of the middle and high class customer groups in

Vietnam. To compete with such rivals as Yamaha, Suzuki, SYM and

Piaggio, Honda has adopted proper Growing Strategies with Cub and

Scooter categories including a range of product lines. In addition, the

company has implemented appropriate Sustaining Strategies focusing on

Communication Efforts and Influencer Proximity with a variety of

Marketing and PR activities, Safety Driving Plan and Social Activities

ranging from Environmental Preservation, Educational Development,

Safety Driving Support Activities to Donation and Charity Activities.

Actually, Honda's Branding strategies have been fully tailored to the

specific market conditions of Vietnam.

Conclusion

Honda has gained the leading position on Vietnam Motorcycle Market

since 1996 when the company penetrated into the country. Honda Brand

has received great love from Vietnamese customers and become more than

a Brand, but a citizen of Vietnam who 'strives to become a company that

the society wants to exist'.

Recommendation

Honda Brand success should only be maintained when the firm is

managed to constantly strengthen Honda Brand itself as well as identify

and fix the shortcomings: keep serving as a good Vietnamese citizen, be

consistent with the company's reasonable pricing strategy, improve the

firm's customer relationships and pay more attention to the counterfeit

brand defense.

Lessons

Honda's great achievements in Vietnam offer valuable lessons for the

firms who desire to successfully brand in Vietnam in particular and

developing countries in general: Concerning Brand Launching (Brand

Identity and Positioning), the company should invest in Marketing and PR

activities, adopt Reasonable Price and Localization strategies, pay

attention to Customer Relationship, Influencer Proximity and Corporate

Social Responsibility to become a good citizen of the market country.

Regarding Brand Sustaining (Brand Growth and Maturity), the firm

should take advantages of brand extension and line extension, maintain the

Launching Strategies and simultaneously Bring Added Values and

Recreate a Perceived Difference for its brands, Actively and dynamically

involving itself in the Competition and also adopting Dual Management.

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Saosaovaphak, Anuphak. "Electronic distribution augmented by all types of collaboration : a study between a distributor and dealers in the motorcycle industry in Thailand." Thesis, 2008. https://vuir.vu.edu.au/30233/.

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Collaboration between parties is identified as central in enabling trading partners to develop competitive advantages when they work together via the Internet. However, the issue is less well developed for the electronic distribution context. This study examines the collaborative relationship between a distributor and dealers in the Thai motorcycle industry when they use the Internet to conduct business. It also aims to augment the level of collaboration between the parties by focusing on how to improve human collaboration and electronic collaboration.
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Books on the topic "Honda Motorcycle"

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Michael, Scott. Honda. London, England: Kimberleyʼs, 1986.

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Frank, Aaron P. Honda motorcycles. Osceola, Wis: MBI Publishing, 2003.

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Honda. New York: DK Publ., 1998.

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Simmonds, Rob. Honda CBR900RR FireBlade. Sparkford, Nr Yeovil, Somerset: Haynes, 2000.

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Scott, Ed. Honda VT500, 1983-1984: Service, repair, performance. Edited by Wauson Sydnie A and Clymer Publications. Arleta, Calif: Clymer Publications, 1985.

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Duckworth, Mick. Honda CB750. Sparkford, Yeovil, Somerset, UK: Haynes Pub., 2003.

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Alan, Ahlstrand, ed. Honda, CB550 & 650, 1983-1985: Service, repair, maintenance. Arleta, Calif: Clymer Publications, 1986.

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Gifford, Clive. Honda. Mankato, Minn: Sea-to-Sea Publications, 2009.

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Gifford, Clive. Honda. London: Franklin Watts, 2012.

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Ryder, Julian. Honda's V-Force: The four-stroke V4s on road and track. Sparkford, Nr Yeovil, Somerset: Haynes Pub., 1999.

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Book chapters on the topic "Honda Motorcycle"

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Guruminda, T., T. Widarmanti, and H. Irawan. "Comparative study of official manufacturers, automotive journalists, and Indonesian citizens preferences in choosing 150cc sports motorcycle products using topic modeling with LDA Algorithm (Study of Honda CBR150R and Yamaha All New R15 V3)." In Acceleration of Digital Innovation & Technology towards Society 5.0, 56–62. London: Routledge, 2022. http://dx.doi.org/10.1201/9781003222927-8.

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Abo, Tetsuo. "Honda in Brazil and Mexico — Starting with Production of Motorcycles and Moving to Automobile Production." In Hybrid Factories in Latin America, 175–89. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137287007_12.

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Conference papers on the topic "Honda Motorcycle"

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"The Effects of Product Quality, Service Quality, And Price On User Satisfaction of Honda Motorcycle In Bandung." In International Conference on Business, Marketing and Information System Management. International Centre of Economics, Humanities and Management, 2015. http://dx.doi.org/10.15242/icehm.ed1115029.

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Van Auken, R. Michael, John Lenkeit, and Terrance Smith. "Passenger Vehicle-Motorcycle Pre-Crash Trajectory Reconstruction and Conflict Analysis Results Based on an Extended Application of the Honda-DRI ACAT Safety Impact Methodology." In WCX World Congress Experience. 400 Commonwealth Drive, Warrendale, PA, United States: SAE International, 2018. http://dx.doi.org/10.4271/2018-01-0510.

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Sathittavilvong, Unna, Thanyathip Pichitkarnkar, and Worakamol Wisetsri. "The Study of Influence of Work Motivation on Organizational Engagement of Employees in The Motorcycle Industry in Thailand, Case Study of Thai Honda Manufacturing Co., Ltd." In The 13th National Conference on Technical Education andThe 8th International Conference on Technical Education. KMUTNB, Bangkok, Thailand, 2021. http://dx.doi.org/10.14416/c.fte.2021.07.039.

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Meirani, Meirani, and Abror. "Effect of Customer Brand Engagement, Customer Satisfaction and Brand Love, to Customer-Based Brand Equity on Brand Honda Motorcycle in Faculty of Economic in Universitas Negeri Padang." In Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/piceeba-19.2019.40.

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Fosaaen, Ken. "Evaluation of a Novel Low-Cost, Low-Power Narrow-Band Oxygen Sensor on a 2014 Honda Grom 125E (125 cc) Motorcycle Using a Chassis Dynamometer (3 of 3)." In SAE/JSAE 2014 Small Engine Technology Conference & Exhibition. 400 Commonwealth Drive, Warrendale, PA, United States: SAE International, 2014. http://dx.doi.org/10.4271/2014-32-0069.

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