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Journal articles on the topic 'Honda Motorcycle'
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1
Saleh, Khairul, Helmi Fauzi Siregar, and Zunaida Sitorus. "Analisis Fuzzy Sugeno Dalam Menentukan Pemilihan Motor Honda." Jurnal Teknologi Informasi 5, no. 2 (December 31, 2021): 181–86. http://dx.doi.org/10.36294/jurti.v5i2.2498.
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Motorcycles are two-wheeled vehicles. Honda is one of the best selling motorcycle brands in Indonesia. Honda is a Japanese company that has been very tested in Indonesia. Honda also has many types, because of the many types of Honda motorcycles, a decision support system (DSS) with the fuzzy Sugeno method is needed in overcoming the selection of Honda motorcycles. At the same time to compare previous research that has been done with the Mamdani method in determining the selection of the Honda motorcycle.
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Yuma, Febby Madonna. "TREND MOMENT METHOD IN PREDICTING THE NUMBER OF SALES OF MATIC MOTORCYCLES." JURTEKSI (Jurnal Teknologi dan Sistem Informasi) 8, no. 3 (August 26, 2022): 369–74. http://dx.doi.org/10.33330/jurteksi.v8i3.1780.
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Abstract: PT. Panca Niaga Mandiri is an authorized motorcycle dealer in Sei Piring which is engaged in selling Honda motorcycles both in cash and on credit. Dealer Problems PT. Tunas Dwipa Putra at this time is that there is no definite calculation to predict the motorcycle sales target each month and the problems that occur are that sometimes there is an increase or decrease in motorcycle sales for each month because currently, business competition is very tight so that it makes business people compete with each other in their way. Many strategies have been carried out by marketing for how monthly motorcycle sales continue to increase. Therefore, it is necessary to use a forecasting method to predict sales of Honda motorcycles, especially automatic-type Honda motorcycles. The method used is the Trend Moment method. It is hoped that this method can help predict sales of automatic motorcycles for the next month.Keywords: honda motorcycle; prediction; sales; Abstrak: PT. Panca Niaga Mandiri merupakan dealer resmi sepeda motor yang ada di Sei Piring yang bergerak pada penjualan sepeda motor honda baik secara tunai maupun secara kredit. Permasalahan Dealer PT. Tunas Dwipa Putra pada saat ini yaitu tidak adanya perhitungan yang pasti untuk memprediksi target penjualan motor disetiap bulannya dan permasalahan yang terjadi terkadang mengalami kenaikan maupun penurunan penjualan sepeda motor untuk setiap bulannya, Karena saat ini persaingan bisnis sangat ketat sekali sehingga membuat para pelaku bisnis saling bersaing dengan cara mereka sendiri. Banyak strategi yang sudah dilakukan oleh marketing untuk bagaimana penjualan sepeda motor setiap bulanya terus meningkat. Oleh karena itu, maka diperlukan metode peramalan untuk memprediksi penjualan sepeda motor honda khususnya sepeda motor honda type matic. Metode yang digunakan yaitu metode Trend Moment diharapakan metode ini dapat membantu dalam memprediksi penjualan sepeda motor matic untuk bulan kedepannya. Kata kunci:penjualan; prediksi;sepeda motor honda
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Solihin, Ade Kurnia. "Rancangan Aplikasi SMS Gateway untuk Pemesanan Pendaftaran Service Sepeda Motor di AHASS XYZ." STRING (Satuan Tulisan Riset dan Inovasi Teknologi) 3, no. 2 (December 6, 2018): 139. http://dx.doi.org/10.30998/string.v3i2.3040.
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Astra Honda Authorized Service Station xyz (AHASS xyz) is a company engaged in the service providers maintenance and sale of spare parts specific to honda motorcycle brand. As a company engaged in the field of services, quality of service is very important to be kept and improved. To get the service of the astra's motorcycle service honda authorized service station (AHASS), is the official workshop AHASS motorcycles honda brand that caters to special care, motorcycle sales and sales of motorcycle-specific spare parts brands Honda. At AHASS xyz customers have to stand in line for quite a while because of the many customers who also want to get service service motorcycles, these conditions that make customers uncomfortable because a lot of time wasted in vain for wait queue service. The purpose of this research is to reduce the waiting time a prospect at the moment will be doing maintenance on a motorcycle at AHASS. In this system the design of the data collection method that is used for library studies, interviews and observations. Systems development methods are used, use the method waterfall, the programming language that is used in the design is the PHP and using software extension gammu and database using MySQL. Based on research done then SMS Gateway application system design for booking registration service AHASS motorcycle. You can make a good solution to overcome the problem of queues and waiting times that occur in AHASS xyz.
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Nardo, Leo, and Budi Prasetiyo. "PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT PADA DEALER CV. SUPRA JAYA MOTOR CIANJUR." Transekonomika: Akuntansi, Bisnis dan Keuangan 2, no. 5 (July 25, 2022): 433–48. http://dx.doi.org/10.55047/transekonomika.v2i5.234.
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Motorcycles are a favorite means of transportation that are chosen by the community, especially because the current level of congestion is very high, so that one alternative is to make it easier and smoother to reach destinations in the city. The growth of motorcycle consumers that continues to fluctuate resulting in many new entrants in various categories. This study aims to obtain data and information regarding product quality and price perceptions, and to determine the extent of their influence on purchasing decisions for Honda BEAT Motorcycles in Cianjur. This study uses quantitative methods and uses the Non-Probability Sampling technique with an incidental sampling technique approach of 72 people. The research findings found that the variable quality of the product on the Honda BEAT motorcycle can be seen that the score is 305.8. Variable price perception on the Honda BEAT motorcycle can be seen that the results are very good because it reaches a score of 304.25. Variable purchasing decisions for Honda BEAT motorcycles at CV. Supra Jaya Motor Cianjur Dealers can be seen the results are good because they reach a score of 296.4.
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Fatmawati, Nurul, and Euis Soliha. "Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”." Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management 10, no. 1 (July 21, 2017): 1. http://dx.doi.org/10.20473/jmtt.v10i1.5134.
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The purpose of this study was to analyze the effect of product quality, brand image and perception of the price of the consumer buying decision process matic Honda motorcycles. The population in this study were matic Honda motorcycle users. The samples in this study using purposive sampling, which means that sample based on specific criteria, namely: those who are older and those who use and have matic Honda motorcycles. The analytical tool used is multiple linear regression analysis. The results of the analysis can be concluded that: product quality, positive influence on consumer buying decision process matic Honda motorcycles. Brand image positive influence on consumer buying decision process matic Honda motorcycles. Perception price positive influence on consumer buying decision process matic Honda motorcycles.
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Akbar, Rezkianto. "Pengaruh Inovasi Produk dan Selebriti Endorser terhadap Niat Beli Ulang Sepeda Motor Otomatis Honda." BISMA (Bisnis dan Manajemen) 8, no. 1 (May 22, 2018): 43. http://dx.doi.org/10.26740/bisma.v8n1.p43-49.
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Honda Automatic motorcycle is best-selling Automatic motorcycle in Indonesia, in September 2014 - February 2015 Honda Automatic motorcycle sales declined notably Honda Vario Series amounted to 24.8%, and at the end of January 2015 Honda launched its newest Honda Automatic motorcycle Vario 150 ESP with various innovations performed, as well as using VJ Daniel Mananta as a celebrity endorser for communicating the latest product. This study are to analyze and discuss the influence of product innovation and celebrity endorser to re-purchase intention of Honda Automatic motorcycle. Based on the results of the t test is known that a product innovation has significant effect, while celebrity endorser has no significant effect on purchase intentions on Honda Automatic motorcycle. The contribution of product innovation and celebrity endorsers to the re-purchase intention of Honda Automatic motorcycle is 21.4%, while the rest influenced by other variables that are not used in this study.
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01, Sinhan, and Japari A. "Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Merk Honda di PT. Nusantara Surya Sakti Pontianak." JURNAL MANAJEMEN MOTIVASI 11, no. 1 (March 16, 2016): 542. http://dx.doi.org/10.29406/jmm.v11i1.58.
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Purpose of this study was to determine the effect of the marketing mix on purchase decisions of Honda motorcycles in PT Nusantara Surya Sakti Pontianak. The study is a descriptive study, using data collected through observation, interviews, questionnaires, and corporate documents. The population of consumers who purchased a motorcycle brands Honda PT. NSS Pontianak and the sample is determined as much as 97 respondents. Terms samples are age (20-56) old, Buying motorcycle brands Honda for its own purposes, able to read and write well, Domiciled in Pontianak City and surrounding areas. The analytical tool used is a simple regression. The results showed that the constant value obtained was 0.079, meaning that if the elements of the marketing mix is 0 (zero), then the consumer purchase decisions of Honda motorcycles brands in PT Nusantara Surya Sakti would be worth 0.079. Simple regression coefficient value of the marketing mix variables obtained at 0.964, meaning that if the marketing mix is increased by one unit, then the purchasing decisions of consumers on the purchase of Honda's motorcycle brands in PT. Nusantara Surya Sakti Pontianak will increase by 0.964 units.
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Hafizh Fadhilah, Muhammad, Hartoyo ., and Lilik Noor Yuliati. "Quality of Service, Customer Satisfaction and Loyalty to The Bicycle Repair Shop Honda Motorcycles." International Journal of Research and Review 9, no. 7 (July 19, 2022): 91–106. http://dx.doi.org/10.52403/ijrr.20220711.
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PT Astra Honda Motor is the company that owns the official ATPM (Sole Agent of Brand Holder) Honda motorcycles in Indonesia which was established in 1971. In addition to selling Honda motorcycles, PT Astra Honda Motor also has AHASS (Astra Honda Authorized Service Station) as the official Honda motorcycle workshop in Indonesia to carry out maintenance and repair of Honda motorcycles. The objectives of this study are (1) Identifying the quality of service, satisfaction and loyalty of AHASS workshop customers; (2) Analyze the effect of service quality on customer satisfaction and loyalty of AHASS workshops; and (3) Formulate marketing strategies in increasing the satisfaction and loyalty of motorcycle workshop customers. Quantitative analysis of this study uses the SEM-PLS (Structural Equation Modelling-Partial Least Square) method which is calculated and processed using SmartPLS 3.0 software. The results showed that the variables of service quality, namely reliability, responsiveness, assurance, empathy and tangibles, had a significant effect on customer satisfaction. This means that the better the reliability, responsiveness, assurance, empathy and tangibles, the more consumer satisfaction will increase. Likewise, the variables of service quality, namely reliability, responsiveness, assurance, empathy and tangibles, have a significant effect on consumer loyalty. That is, the better the reliability, responsiveness, assurance, empathy and tangibles, the more consumer loyalty will be, the more Consumer satisfaction has a significant influence on consumer loyalty Keywords: PT Astra Honda Motor, SEM, Quality of service, reliability, responsiveness, assurance, empathy and tangibles .
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Ngo, Ha Thanh, and Tai Tan Phan. "DESIGN HYBRID DRIVETRAIN ON HONDA WAVE 110 MOTORCYCLE." Scientific Journal of Tra Vinh University 1, no. 32 (December 1, 2018): 21–28. http://dx.doi.org/10.35382/18594816.1.32.2018.55.
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Motorbikes are a very popular means of transport, are mobile and suitable for transport infrastructure in Vietnam. At present, the number of motorcycles is alarming (the number of registered motorcycles is about 70.4 million units over 94.4 million people). It contributes greatly in causing environmental pollution. The solution to install an electric motor on a motorcycle to reduce environmental pollution is a practical and economic benefit. This paper presents the design of the hybrid drive system of the traditional heat engine and electric motor on the motorcycle. Thereby, analyzing and evaluating the test results of the designed system.
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Saputra, I. Komang Yuda, Zulkarnain Zulkarnain, Surahman Hidayat, Sigit Ary Wijayanto, and Sofiati Wardah. "Analisis Perbandingan Kepuasan Konsumen Terhadap Honda All New PCX-150 dengan Honda ADV-150 di Kota Mataram." Jurnal Ekonomika Dan Bisnis (JEBS) 2, no. 1 (July 28, 2022): 122–34. http://dx.doi.org/10.47233/jebs.v2i1.66.
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Intense competition in the automotive industry resulted in the emergence of new products that flooded the market from various manufacturers, one of which was the Honda motorcycle dealer company. The AHPCI motorcycle club is an association of consumers who use the Honda All New PCX 150 motorbike while the HAI Lombok Chapter Motor Club is an association of consumers who use the Honda ADV 150. Is there a difference in consumer satisfaction with the Honda ADV 150 and All New PCX 150 motorcycles in Mataram City. Comparative research using 40 samples with an analysis tool of two different tests on average with the results on the product variable no significant difference was found, while on the price variable there was no significant difference while in the accessibility variable there was a significant difference in satisfaction, on the emotional variable there was no difference. significant satisfaction
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Meilina, Susiyanti. "PERANAN PIMPINAN DALAM MENINGKATKAN PELAYANAN PADA CV. ANUGERAH NIAGA DI KOTA PADANG." Ensiklopedia Sosial Review 2, no. 1 (February 14, 2020): 29–38. http://dx.doi.org/10.33559/esr.v2i1.435.
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Customer satisfaction or dissatisfaction is determined, among others, by a service that is desired by customers. Quality assurance is a top priority for Honda motorcycle dealers, who at this time in particular are used as a benchmark for the competitive advantage of Honda motorcycle dealers. In providing satisfaction services to customers CV. Anugerah Niaga gives more priority to other Honda motorcycle dealers. The purpose of this study is to find out: 1) the role of the leader in improving customer service such as Honda motorcycles; 2) constraints faced by the leadership in improving motorcycle customer service; 3) efforts made by the leadership in improving customer service for Honda motorcycles on the CV. Anugerah Niaga in the City of Padang. This type of research is qualitative research using descriptive methods, namely the problem solving procedure investigated by describing or describing the condition of the subject or object of research of a customer or recipient of service and society at present based on facts that are visible and as they are. The selection of informants in this study was selected by incidental sampling which is sampling by taking individuals who can be reached or encountered .. The data types are primary data and secondary data collected through interviews, observation, and library research. The analysis technique used is qualitative analysis. The results of this study indicate that: activities carried out by the leadership of CV. Angerah Niaga not only makes sales, but also serves motorcycle service. To service service services, there is a need for service quality standards provided by the company so as to provide even satisfaction for all consumers. In an effort to improve service quality standards, the leadership conducted a series of training and development. The conclusion that can be taken is the service in the sale of Honda motorbikes by the leadership of CV, Anugerah Niaga able to protect consumers by convincing consumers even though there are still obstacles faced and efforts to overcome these obstacles. Suggestions are to make selling procedures more convenient; sales conditions are somewhat relaxed; the best service procedures for consumers; and maintain achievement by increasing employee and consumer loyalty.
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Grace Sumakul. "Perilaku Pembelian Konsumen Sepeda Motor Honda di Manado." OPTIMAL: Jurnal Ekonomi dan Manajemen 2, no. 2 (June 30, 2022): 103–22. http://dx.doi.org/10.55606/optimal.v2i2.460.
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After covid-19 hit the world, the economy and consumer behavior changed utterly. This research examines consumer purchasing behavior towards Honda Matic motorcycles in Manado City based on demographic, psychological, information sources, and consumer expectation. The study found that men who were less than 34 years old and came from the middle class were most motorcycle buyers. Buyers themselves decide to buy a motorcycle because it is more economical and comfortable to use by themselves in supporting work activities because motorcycles are faster than other vehicles. The source of consumer information about motorcycles comes from friends and family, consumers will conduct searches on the internet. Consumers expect a comfortable waiting room with guaranteed service as well as discounts and better designs in the future. Social media is expected to be a source of information on motorcycles and dealers will remain the location for purchasing motorcycles later. Companies can create marketing strategies to attract different consumers while retaining existing consumers. Companies can make aggressive promos on the internet such as guaranteed service discounts and attractive image designs. The role of the dealer and the influence of word of mouth of friends and family needs to be maintained so dealer satisfaction can increase.
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waty, Rulina, Pandu Adi Cakranegara, J. Juharsah, Apriana Toding, Muhamad Tisna Nugraha, and Robbi Rahim. "Multi-Attribute Utility Theory Algorithm for Selection two-wheeled Vehicle, Educational Review Process." Webology 19, no. 1 (January 28, 2022): 5611–20. http://dx.doi.org/10.14704/web/v19i1/web19379.
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Motorcycles are a highly efficient and effective means of transport. Currently, the increasing number of motorcycle products allows consumers to buy the correct motorcycle and according to their wishes, requirements, and abilities. The objective is to design and use the Multi-Attribute Utility Theory (MAUT) method to choose a motorcycle product. The MAUT method has advantages, including simple calculations, leads to the ultimate value used to classify vehicles and determines the weight value of the criteria that leads to vehicle selection according to the buyer's wishes and needs. The data sources are based on the data required, namely observations and interviews with the public as motorcycle users and motorcycle dealers in the North Sumatra Region as a sample. Price, quality, design, after sales, fuel consumption and popularity are the criteria for evaluation. While Honda, Yamaha and Suzuki for motorcycles moped; sport; and matic are the alternatives used in research. The ranking results are obtained with the final value on alternative 1 = 0.8500; alternative 2 = 0.7500; and alternative 3 = 0.2250, so alternative 1 (Honda (New Vario 125 Esp CBS-ISS) is the alternative chosen as a recommendation in the selection of two-wheeled vehicles based on needs. The results of this study demonstrate that MAUT can be used as a recommendation for the public in choosing motorcycle products based on needs.
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Moh. Asra. "PENYEBAB QUALITY COST DAN PRODUCTIVITY, PABRIKAN HONDA DI AMERIKA SERIKAT RECALL BERAGAM SEPEDA MOTOR MERK HONDA." Ar-Ribhu : Jurnal Manajemen dan Keuangan Syariah 1, no. 1 (April 30, 2020): 81–94. http://dx.doi.org/10.55210/arribhu.v1i1.454.
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The Honda motorcycle company in America is being hit by a failure of a bigbike product called the Honda Monkey, around 44 units of the unit has become a defective item that must be recalled because there is a problem in the luggage rack that is vulnerable to breakage and cause an explosion because it is located next to the tank. This motorbike is not marketable, so from Honda filed a product recall. Aside from the side, the susceptibility of the breakage of the luggage rack damages the electrical stability of the battery. In addition, there are also problems with relay relay starter button. Therefore, the factory directly contacted the customer who owns the motorcycle. So that there are no accidents or accidents due to defects in Honda's bicycle products. Based on this case, to respond and discuss using cost quality and productivity in the decision-making accounting used by companies and business people worldwide. Quality cost is an event that includes costs caused by low quality. In the quality of products for cost quality there are several components of reliability, performance, easy maintenance, features, durability / strength, aesthetics, comfort and compatibility. But not only that, it also requires a cost quality measurement approach and a quality approach vs. the productivity of an item to be bought and sold. Therefore, the author will discuss and explore the issue "The Causes of Quality Cost and Productivity, Honda Manufacturers in the United States Recall a variety of Honda motorcycles"
Keywords: Quality Cost and Productivity, recall, Honda motorcycle brand.
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Ermeila, Sri. "ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR." Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi 13, no. 2 (December 31, 2017): 197–210. http://dx.doi.org/10.35449/jemasi.v13i2.17.
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This study aims to determine the factors that affect consumer behavior onpurchasing decisions of motorcycle brand "Honda" in the city of Palembang. Along withthe development of the era and the increasing need for transfortasi tools bring fresh airfor automotive companies, especially motorcycle companies which are very much neededby many people in addition to affordable and easy to maintain. One brand that is liked bymost people is the Honda brand. The sample in this study amounted to 100 people takenfrom the respondents of motorcycle users of honda brand domiciled in the city ofPalembang by using purposive sampling technique. The method of analysis usingmultiple linear regression method. Consumer behavior factors both simultaneously andpartially affect the purchasing decision of honda motorcycle brand in Palembang city
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Ermeila, Sri. "ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR." Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi 13, no. 2 (December 31, 2017): 197–210. http://dx.doi.org/10.35449/jemasi.v13i2.34.
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This study aims to determine the factors that affect consumer behavior onpurchasing decisions of motorcycle brand "Honda" in the city of Palembang. Along withthe development of the era and the increasing need for transfortasi tools bring fresh airfor automotive companies, especially motorcycle companies which are very much neededby many people in addition to affordable and easy to maintain. One brand that is liked bymost people is the Honda brand. The sample in this study amounted to 100 people takenfrom the respondents of motorcycle users of honda brand domiciled in the city ofPalembang by using purposive sampling technique. The method of analysis usingmultiple linear regression method. Consumer behavior factors both simultaneously andpartially affect the purchasing decision of honda motorcycle brand in Palembang city
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Priambudi, Silvester Baiyo, Yohanes Suban Belutowe, and Dewi Anggraini. "SISTEM PAKAR MENENTUKAN TINGKAT PERAWATAN ATAU KERUSAKAN PADA KENDARAAN BERMOTOR HONDA MATIC DENGAN METODE FORWARD CHAINING." High Education of Organization Archive Quality: Jurnal Teknologi Informasi 11, no. 2 (July 12, 2021): 90–96. http://dx.doi.org/10.52972/hoaq.vol11no2.p90-96.
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Motorcycles with automatic systems are currently the type of vehicle that are most interested by many riders because they are economical and comfortable. Automatic motorcycles, which are more fuel efficient, seem to be the most desired vehicle by the community today, in 2014 the number of motorcycles in Kupang City was 125,574 and in 2015 there were 139,033 of which were automatic motorcycles. So that intensive care is needed on automatic motorbikes, with intensive care it will make automatic motorbikes more comfortable when riding. Aurora Motor is one of the motorcycle repair shops in Kupang City. In addition to providing service and maintenance services for two-wheeled vehicles, Aurora Motor also sells various kinds of motorcycle parts. The average number of customers who come reaches ± 15 customers per day, which consists of various types of motorcycles with different weights. Currently, the problem at the aurora motorcycle workshop is that there is no system that can quickly identify the damage that occurs to the motorcycle, resulting in the slow process of repairing the motorcycle. it can be concluded that this application has fulfilled its main purpose, which is an application that can help mechanics at aurora motorbike workshops to determine each level of damage and maintenance on a Honda matic motorbike. This application is able to determine the level of maintenance and damage with forward chaining.
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Utama, Dani Chandra. "Pengaruh Inovasi Produk dan Harga Terhadap Keputusan Pembelian Sepeda Motor Honda di Kota Bekasi." Jurnal Perspektif 17, no. 1 (March 29, 2019): 90–95. http://dx.doi.org/10.31294/jp.v17i1.5320.
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This study aimed to analyze the impact of innovation and price on purchase decisions. The research was carried out at different places to get a full range of respondents. The sample was the owner of the vehicle Honda motorcycle in Bekasi totaling 150 respondents. Regression analysis techniques were used to analyze the impact of innovation and price of the purchasing decision is by using SPSS (Statistical Package for the Social Sciences). The analysis showed that the product innovation and significant positive effect on purchasing decisions, each increase of one unit in the variable product innovation will be followed by an increase of 0.401 unit purchasing decisions. The analysis also showed that prices positive and significant influence on purchasing decisions, any adjustment of the unit either affordability of the price, the suitability of the price of the product quality, price competitiveness, and suitability prices with benefits will influence the purchase decision of Honda motorcycles for 0538 unit. This shows that the innovation products made by Honda and Prices set affects 46.6% of the consumer decision in purchasing undergo a Honda motorcycle in Bekasi.
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Sukriani, Nurul. "PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA PADA KONSUMEN PT CAPELLA DINAMIK NUSANTARA PEKANBARU." Jurnal Daya Saing 4, no. 3 (December 14, 2018): 352–59. http://dx.doi.org/10.35446/dayasaing.v4i3.287.
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Abstract : This research was conducted for PT. Capella Dinamik Nusantara Pekanbaru, using the independent variable, to find out its influence on the purchase decision of the Honda brand motorcycle. The population in this study were all consumers who bought Honda brand motorcycles through official Honda dealers in Pekanbaru, namely PT. Capella Dinamik Nusantara directed 19,853 people, and this sample was 100 people, using accidental random sampling technique that is by giving questionnaires to consumers of Honda motorbike buyers at PT Capella Dinamik Nusantara which were met by researchers. The data was collected by questionnaire method by filling the conditions directly with the respondents. The data analysis technique used is multiple linear regression which is operated through the SPSS 16 for Windows program. The results showed that simultaneous and partial promotion variables and a significant analysis of the purchasing decisions of Honda brand motorcycles for consumers of PT Capella Dinamik Nusantara Pekanbaru.
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Kusumastuti, Aprillia Elly, and Fitra Rizqiana. "Pengaruh Kepuasan Konsumen Terhadap Kesediaan Membayar (Willingness To Pay) dengan Dimoderasi Reputasi Perusahaan." ECONBANK: Journal of Economics and Banking 3, no. 1 (April 27, 2021): 76–86. http://dx.doi.org/10.35829/econbank.v3i1.156.
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This study aims to analyze the effect of consumer satisfaction on willingness to pay and to analyze the effect of consumer satisfaction on willingness to pay with reputation variable as moderated. The population in this study are consumers who buy Honda motorcycle products at Honda Prima & AHASS Pemalang Motorcycle Dealers. The number of samples is 100 respondents. The sampling technique used was purposive sampling. The purposive sampling technique is a sampling-based on the criteria aimed at by the researcher. The data analysis used in this research is Moderated Regression Analysis. The results showed that consumer satisfaction has a significant effect on willingness to pay for consumers of Honda Prima & AHASS Pemalang Motorcycle Dealers. The company's reputation moderates the effect of consumer satisfaction on willingness to pay on consumers of Honda Prima & AHASS Pemalang Motorcycle Dealers
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Sandi, Canu Pratama, and Sri Retnaning Rahayu. "Pengaruh Technical Criteria, Economic Criteria dan Legalistic Criteria terhadap Perilaku Brand Switching Konsumen pada Pembelian Sepeda Motor Honda Vario di Pekalongan Lampung Timur." Jurnal Manajemen DIVERSIFIKASI 1, no. 2 (March 30, 2021): 148–65. http://dx.doi.org/10.24127/diversifikasi.v1i2.558.
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To survive in the competition for means of transportation, Honda companies always strive to provide the best quality and service to consumers, by providing products that are of good quality, always innovative, in accordance with the times, at affordable prices in order to build a deep emotional relationship between Honda products and consumer. It is important for Honda companies to understand between emotional branding and brand switching so that the company can create a product that suits consumer needs, especially motorbikes and can provide a high emotional feeling between consumers and products so that they do not brand switching to other brands. The purpose of this study was to find out if Technical Criteria, Economic Criteria and Legalistic Criteria effect simultanneously on Consumer Brand Switching Behavior in Purchasing a Honda Vario Motorcycle. In this study using primary data and secondary data, the research method used is judgment sampling which is one type of purposive sampling, where the researcher chooses a sample based on certain characteristics, namely Honda Vario motorcycle consumers in Pekalongan, East Lampung, with a total sample of 60 people. The data analysis technique used is validity test, reliability test, normality test, linearity test and homogeneity test. Testing the analysis model in this study using multiple linear regression analysis, T test, F test and R determination. Based on the results of research using the T test, it is found that the technical criteria do not have a significant effect on consumer brand switching for Honda Vario motorcycle purchases, Economic criteria have a positive and significant effect on consumer brand switching for Honda Vario motorcycle purchases and Legalistic criteria have a positive and significant effect on brand switching consumers on the purchase of a Honda Vario motorcycle. From the F test, technical criteria, economic criteria and legalistic criteria together have a positive and significant effect on consumer brand switching for purchasing a Honda Vario motorcycle.
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Ofa, Gabriel Sylvian Frans, and Dewi Wuisan. "ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY AND PRICE PERCEPTION ON THE PURCHASE DECISION OF HONDA MOTOR VEHICLES IN WEST HALMAHERA." Indonesian Marketing Journal 1, no. 2 (March 2, 2022): 123. http://dx.doi.org/10.19166/imj.v1i2.5250.
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<p>Destination study this is for analyze influence image brand, quality product, and perception price to the decision process purchase consumer Honda automatic motorcycle in West Halmahera. Population in study this is user Honda automatic motorcycle. Taking sample in study this using purposive sampling use approach quantitative with method collection use questionnaire electronic via Google Forms. Measurement models and structural models in study this analyzed with use SmartPLS 3.0. Respondent in study this is West Halmahera community as many as 160 respondents. Analysis result could conclud that: Brand image take effect positive to the decision process purchase consumer Honda automatic motorcycle in West Halmahera. Quality Product no take effect positive to the decision process purchase consumer automatic motorcycle Honda in West Halmahera. And Perception price take effect positive to the decision process purchase consumer Honda automatic motorcycle in West Halmahera.</p><p><strong>BAHASA INDONESIA ABSTRACT</strong></p><p>Tujuan penelitian ini adalah untuk menganalisis pengaruh citra merek, kualitas produk, dan persepsi harga terhadap proses keputusan pembelian konsumen sepeda motor matic Honda di Halmahera Barat. Populasi dalam penelitian ini adalah pengguna sepeda motor matic Honda. Pengambilan sampel dalam penelitian ini menggunakan purposive sampling menggunakan pendekatan kuantitatif dengan metode pengumpulan menggunakan kuesioner elektronik melalui Google Forms. Model pengukuran dan model strukturl dalam penelitian ini dianalisis dengan menggunakan SmartPLS 3.0. Responden dalam penelitian ini adalah masyarakat Halmahera Barat sebanyak 160 responden. Hasil analisis dapat disimpulkan bahwa: Citra merek berpengaruh positif terhadap proses keputusan pembelian konsumen sepeda motor matic Honda di Halmahera Barat. Kualitas Produk tidak berpengaruh positif terhadap proses keputusan pembelian konsumen sepeda motor matic Hondadi Halmahera Barat. Serta Persepsi harga berpengaruh positif terhadap proses keputusan pembelian konsumen sepeda motor matic Honda di Halmahera Barat.</p>
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Mandala, Eka Praja Wiyata, and Dewi Eka Putri. "Prediksi Tingkat Penjualan Sepeda Motor dengan Metode Rough Set." JURNAL MEDIA INFORMATIKA BUDIDARMA 5, no. 3 (July 31, 2021): 896. http://dx.doi.org/10.30865/mib.v5i3.3057.
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The high level of motorcycle sales makes the showroom have difficulty in procuring variants of motorcycles to be sold. The many variants of motorcycles in one manufacturer, make different sales of each motorcycle variant, there are variants with high sales and some with low sales. So it is necessary to predict the level of motorcycle sales. This study uses data from one of the Honda motorcycle showrooms, namely the Hayati showroom, Pasaman branch. The data used is a recapitulation of motorcycle sales data in the second quarter of 2020. This study uses 24 data samples as a decision system. From the test results obtained 13 equivalence classes, then a reduction process is carried out to obtain 7 reducts and a rules generation process is carried out, then 41 rules are obtained with Motorcycle Prices as the dominant attribute in influencing the Sales Level attribute decisions with an incidence of 42% and min. support = 5.
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Rahmawati, Rahmawati, Rosida P. Adam, and Maskuri Sutomo. "PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA SCOOPY PADA MAHASISWA DI UNIVERSITAS TADULAKO." Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) 4, no. 1 (January 31, 2018): 53–60. http://dx.doi.org/10.22487/jimut.v4i1.105.
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This study aims to determine the influence of attribute product on purchase decision of Honda Scoopy motorcycles of students in Tadulako University. The type of study is descriptive causal. Sample consists of 96 respondents who selected by applying purposive sampling technique. Data analysis is multiple linear regressions. The results show that product attributes consist of brand, product quality, product features, product design, service, warranty, and price simultaneously have significant influence on purchasing decision of Honda Scoopy motorcycles of students in Tadulako University; brand partially has significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; product quality partially has significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; product features partially have significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; design partially has significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; service partially has non-significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; warranty partially has significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; price partially has significant influence on purchase decision of Honda Scoopy motorcycle of students in Tadulako University.Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako. Metode yang digunakan adalah metode deskriptif kausal. Sampel berjumlah 96 responden dengan teknik pengambilan purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa atribut produk yang terdiri dari merek kualitas produk, fitur produk, desain produk, pelayanan, garansi dan harga secara simultan berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako. Selanjutnya variabel merek secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, kualitas produk secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, fitur produk secara parsial berpengaruh signifikan terhadap pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, Desain secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, Pelayanan secara parsial berpengaruh tidak signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, Garansi secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, dan Harga secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako.
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Iqbal, Ghalih Rafiano, and Yenny. "Strategi Komunitas Club Motor Honda CB Dalam Masyarakat Surabaya." Soetomo Communication and Humanities 2, no. 2 (August 4, 2021): 86–93. http://dx.doi.org/10.25139/sch.v2i2.4093.
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The automotive world in Indonesia is growing and getting more advanced. It can be seen from the many communities in the automotive sector, especially the motorcycle community. Motorcycle communities are increasingly popping up and growing in big cities to remote areas. In Surabaya there are many motorcycle communities, one of which is the Honda CB community. This community consists of Honda CB motorcycle owners in the Surabaya area. In this study, the author discusses the communication strategy of the Honda CB Community in the Surabaya community. Solidarity in this community includes internal solidarity and external solidarity. Internal solidarity includes social relationships that occur among members of the Honda CB community. External solidarity that includes social relations between members of Honda CB and the Honda CB community and the people of Surabaya. This research is a qualitative research with descriptive analysis. Descriptive analysis method was chosen with the aim of describing the phenomena that occur in accordance with the facts as they are. Sources of data in this study obtained from quotes, behavior, written sources, and photos. Data collection methods used in this study were observation, interviews, and documentation. Interviews based on sampling techniques conducted internally based on subjects who have the most representative information.
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Ariescy, Reiga Ritomiea. "Satisfaction and Loyalty of Honda Motorcycle Consumers in Jember." Journal of Economics, Business, and Government Challenges 1, no. 2 (February 13, 2019): 13–21. http://dx.doi.org/10.33005/ebgc.v1i2.19.
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This research aims to analyze the effect of price and product quality on satisfaction and loyalty of Honda motorcycle customers in Jember. The research design is confirmatory research. The research population is all customers of Honda motorcycles in Jember, and then researcher take 114 sample. Researcher take respondents used non-probability sampling techniques with purposive sampling approach. Analysis tool used Structural Equation Modeling (SEM). The results of this research prove that product quality has a significant effect on customer loyalty. Product quality also has a significant effect on customer loyalty. Price does not effect on customer satisfaction, but price has a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty.
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Anugrah, Rinasa Agistya. "Troubleshooting Analysis of CVT (Continuously Variable Transmission) System on Honda Beat Motorcycles." MOTIVECTION : Journal of Mechanical, Electrical and Industrial Engineering 4, no. 1 (October 27, 2021): 1–8. http://dx.doi.org/10.46574/motivection.v4i1.98.
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There are about 87% of motorcycles used by motorists on the streets are automatic type motorcycles which are dominated by Honda Beat. Seeing the interest of the world community about their interest in automatic motorcycles, it is necessary to conduct research to analyze the CVT (Continuously Variable Transmission) system on this motorcycle. The method used in this research is the troubleshooting analysis method. Troubleshooting is a method for observing symptoms, diagnosing damage, conducting inspections and measurements, identifying damage based on the results of inspections and measurements, and determining corrective steps if repairs must be made. The results of this study are recommendations for troubleshooting steps on the Honda Beat CVT system. With this troubleshooting step, technicians have a reference to carry out maintenance and repair of Honda Beat automatic motorcycles, especially on the CVT system.
Terdapat sekitar 87% sepeda motor yang digunakan pengendara dijalanan adalah sepeda motor tipe matic yang didominasi oleh Honda Beat. Melihat animo masyarakat dunia tentang minat mereka terhadap sepeda motor matic maka perlu dilakukan penelitian untuk menganalisis sistem CVT (Continuously Variable Transmission) pada sepeda motor ini. Metode yang digunakan dalam penelitian ini adalah metode analisis troubleshooting. Troubleshooting adalah metode untuk mengamati gejala, mendiagnosis adanya kerusakan, melakukan pemeriksaan dan pengukuran, mengidentifikasi kerusakan berdasarkan hasil pemeriksaan dan pengukuran, serta menentukan langkah perbaikan jika harus dilakukan perbaikan. Hasil dari penelitian ini adalah rekomendasi langkah troubleshooting pada sistem CVT Honda Beat. Dengan Langkah troubleshooting ini para teknisi memiliki acuan untuk melaksanakan perawatan dan perbaikan sepeda motor matic Honda Beat khususnya pada sistem CVT.
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Bahtiar, Bahtiar Wilantara, Hamid Nasrullah, Atip Suwarno, Ahmad Nurkholis, R Chandra, Tombak Rizky Wijaya, and Firman Handoko. "Honda Tiger 2000 Bike Engine Modification Test against Exhaust Emissions and Fuel Consumption." Jurnal E-Komtek (Elektro-Komputer-Teknik) 5, no. 1 (June 29, 2021): 102–9. http://dx.doi.org/10.37339/e-komtek.v5i1.535.
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This study aims to determine the effect of modification of the Honda Tiger 2000 on exhaust emissions of CO and HC. The method used is to modify the carburettor venturi piston and replace the rocker arm with a roller rocker arm. The exhaust emission test used a gas analyzer type SUKYOUNG SY-GA 401. The object of the study was a Honda Tiger 2000 motorcycle. The results showed that modification of the Honda Tiger 2000 motorcycle at idle, 1000 rpm, 1500 rpm, and 2000 rpm increased CO emissions but reduced HC emissions. Based on comparing the motorcycle emission threshold values for manufacture ≤ 2010, namely CO emissions exceeding 5.5% and HC emissions less than 2400 ppm. Pertamax Turbo fuel consumption is more efficient than Pertalite with a distance ratio of 45 km requiring 1L Pertamax Turbo and 1.4L Petalite.
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Riyanti, Wiwit, Suharno Suharno, and Danar Susilo Wijayanto. "ANALISIS IMPLEMENTASI KURIKULUM TEKNIK SEPEDA MOTOR-HONDA DI SMK PANCASILA SURAKARTA." NOZEL Jurnal Pendidikan Teknik Mesin 1, no. 1 (March 12, 2019): 01. http://dx.doi.org/10.20961/nozel.v1i1.28290.
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<em><span>This research aims to know: (1) relevance of learning school with Honda; (2) implementation of curriculum techniques motorcycles Honda in Vocational High School Pancasila Surakarta; (3) evaluation curriculum techniques motorcycles Honda in Vocational High School Pancasila Surakarta. This research is evaluative research. Data source derived from 98 students TSM-Honda, headmaster, Deputy Head</span><span>school of curriculum, curriculum development division Honda. Data techniques include by questionnaire, interview, observation, and documentation. This research used logic validity or reasoning that instrument is valid based on rational analysis. Apparatus are arranged based on reasoning should be referred to experts so this instrument truly intelligent before distributed to respondents. The procedure consists research method, determine, devise research instruments, data retrieval, data analysis, the withdrawal of conclusion. The conclusion is: (1) curriculum implementation of Motorcycle-Honda Engineering is composed of four aspects context, planning, execution and evaluation, curriculum implementation of Honda overall reaches 72% with a high category; (2) context aspect reaches 78% with top grade. This means that the aspect context which includes the relevance of learning school with Honda and Honda-TSM program eligibility is already proper; (3) planning aspect reached 68% with a high category. Aspects planning that includes an input of students, the quality of the applicants, the parties involved, the training of teacher preparedness, Honda's been good; (4) implementation aspect of the reach 74% with a high category. Implementation aspects of administrative arrangement that includes teaching, learning materials, tools and materials, media of learning, learning methods are already good; (5) evaluation aspect reached 67% with a high category. An evaluation includes elements of competency teachers, students, students ' value competency, communication with Honda, the success of curriculum, curriculum development is already good.</span></em>
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Riyadi, Darwin Rio Budi Syaka, and Arya Firmansyah. "PENGARUH VARIASI BOBOT ROLLER WEIGHT CVT TERHADAP AKSELERASI SEPEDA MOTOR HONDA VARIO 150." Jurnal Konversi Energi dan Manufaktur 8, no. 1 (January 7, 2023): 28–34. http://dx.doi.org/10.21009/jkem.8.1.4.
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Based on the experience of automatic motorcycle users Honda Vario 150, the motorcycle has several weaknesses, but one of the weaknesses that often occurs is the slow acceleration of the motorcycle from low to medium speed. CVT transmission system ( Continuously Variable Transmission ) affects the slow acceleration of a motorcycle from low to medium speed. The purpose of this study is to analyze the results of testing the use of roller weights with standard weights (18 g), 16 mix standard, and 16 g to get the value of the best acceleration on a dead motorcycle c Honda Vario 150. The research method used is an experimental research method using two research methods, namely testing with a dynamometer and testing with acceleration measurements with logger pro software. The use of a standard roller weight (18 g) is the roller weight with the fastest acceleration on a Honda Vario 150 motorcycle. This is evidenced by an average acceleration of 2.98 m/s2 . While the roller weight of 16 mix standard and 16 g experienced a decrease in acceleration. For roller weight 16 mix standard, there was a decrease in acceleration of 15.44% with an average acceleration of 2.52 m/s2 . And on the 16 g roller weight, there is a decrease in acceleration of 28.86 % with an average acceleration of 2.12 m/s2.
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Alexandro, Rinto, Tonich Uda, Fendy Hariatama, and Brostin Debora Sinaga. "Analysis of Percentage Frequency Distribution Towards Satisfaction from Users of Honda Motorcycles." International Journal of Social Science and Business 6, no. 2 (June 28, 2022): 191–98. http://dx.doi.org/10.23887/ijssb.v6i2.43247.
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Honda has become a market leader that has never been displaced from its position as the top leader in a motorcycle manufacturer with high sales. However, in recent years Honda's position has been shifted by Yamaha. The purpose of this study is to analyze the distribution of the percentage of frequency on the satisfaction of using a Honda motorcycle. This type of research includes experimental research in the form of quasi-experiments. This study uses a descriptive method with a survey approach and uses a random sampling technique. The survey in this study was conducted through information gathering techniques by compiling a list of questions (questionnaires) to be submitted to respondents. The number of samples used is 57 respondents, with an error rate of 10%. The data analysis technique used is quantitative descriptive analysis. The study results are motorcycle user satisfaction at the Tunas Jaya Abadi Motor Palangka Raya dealer, seen from the product quality dimension. It is known that users are more interested in attractive Honda motorcycle design indicators. From the price dimension, it is known that most of the users are satisfied. For the price marketed at the Tunas Jaya Abadi Motor Palangka Raya dealer. From the dimension of service quality, users are pretty satisfied with the service at the Fleet Tunas Jaya Abad dealer. From the emotional factor dimension, it is known that users are satisfied with the service at the Tunas Jaya Abadi Motor dealer. Concluded that the frequency distribution percentage significantly affects the satisfaction of Honda Tunas Jaya motorcycle users.
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Naufal, Muhammad, Dicky Wisnu Riyanto, and R. Iqbal Robbie. "Analysis of Influencing Factors Consumers in Decision to Purchase Honda PCX Motorcycle." Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) 1, no. 1 (April 2, 2021): 24–29. http://dx.doi.org/10.22219/jamanika.v1i1.16005.
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This research aims to find out the effect of product quality, price, and promotion on honda PCX purchasing decisions on Gresik Motorcycle MPM Dealers/ in this study using the type of descriptive research and population used by Honda PCX motorcycle users whose samples can be conflated using calculations into 96 rounded into 100 samples. Sampling techniques in this study are purposive sampling which has criteria on the respondents of this study and the analytical tools used are intrusion test, normality test, multiple linear regression test and hypothesis test where the results of this study are a cauldron of products, prices, and promotions have a significant and simultaneous positive influence on honda PCX purchase decisions at Gresik Motor MPM Dealers
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Jasasila, Jasasila. "ANALISIS PERMALAN (FORECAST) PENJUALAN SEPEDA MOTOR HONDA PADA DEALER CAHAYA MOTOR INDAH MUARA TEMBESI." EKONOMIS : Journal of Economics and Business 2, no. 1 (March 23, 2018): 57. http://dx.doi.org/10.33087/ekonomis.v2i1.31.
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This study was conducted to determine the forecasting of Honda motorcycle sales at the Dealer Cahaya Motor Indah Muara Tembesi. The purpose of this study are: a) To know the development of Honda motorcycle sales at the Dealer Cahaya Motor Indah Muara Tembesi b) to know the forecasting of Honda motorcycle sales at the Dealer of Cahaya Motor Indah Muara Tembesi and c) To know the correct the right methode forecasting used Dealer Cahaya Indah Motor Muara Tembesi. The type of data used in this study is, primary data and secondary data with data sources obtained directly from Dealer Cahaya Indah Motor Muara Tembesi namely motorcycle sales data. Data collection method is done through literature study, From the data obtained and the analysis of the development of Honda motorcycle sales at dealer Cahaya Motor Indah Muara Tembesi within a period of four years ie 2012 to 2016 experiencing the fluctuating sales growth seen in 2013 there was a decline sales of 55.58%, for the year 2014 again a decline in sales from the previous year amounted to 11.76%, while in 2015 there was an increase of 26.59%, but in 2016 again sales decline by 24.57% from the previous year . The decrease of sales growth at Cahaya Motor Indah dealership is one of them caused by unstable community income, in general the source of income from the plantation sector (palm and rubber) which during the year of analysis also fluctuate in price, so it has influence on the demand of bicycle motorcycle. From the average sales volume growth of 1,025 units, then through the rationalization analysis peralaman is known forst sales volume in 2017 is 913 units, while the right method to be used by the Dealer Cahaya Motor Indah Muara Tembesi in forecasting is the method of Least Square and Moment Trend Method.Keywords: Method; Forecast; Sales
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Supardi, Frans, Adil Fadillah, and Lukmanul Hakim. "Pengaruh Komunitas Pengguna Terhadap Loyalitas Pelanggan Studi Kasus Pada Pengguna Sepeda Motor Honda Tiger." Jurnal Ilmiah Manajemen Kesatuan 1, no. 2 (August 24, 2013): 179–86. http://dx.doi.org/10.37641/jimkes.v1i2.265.
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Community is the right thing to deal with competitors, especially competitors that produce similar products. Through the community, the company will get the informations about complaints and consumer expectations.The community also can create emotional bonds and functional for their products, so customers will be customers who recommend products and company will defend the company's products even deaths (customer advocate). By utilizing a community, the company is expected to create customer loyalty that will impact on increasing sales volume and increased profits (earnings) of the company. Due to the company creates loyal customers is the primary mission to bring stability to earnings. If the company is able to create customer loyalty in its consumers, then it is likely to win the competition is open. Companies must be able to meet the anxieties and dreams of their customers to create customer loyalty, and the most minimal cost option is through the community.
This study aims to determine how the responses of honda tiger motorcycle users who are members of the community. To find out how the level of customer loyalty on the honda tiger motorcycle users. To find out how the community influences on customer loyalty Tiger Honda motorcycle products.
The results of the analysis of community influence on customer loyalty derived regression equation Y = 8.597 + 0.749 X, can be interpreted that, if the value is 1 then the community will increase customer loyalty by 0.749, or in other words it can be concluded that the loyalty of Honda motorcycles tiger at the moment is 8.597. the calculated value of the correlation coefficient of 0.687 is obtained which means that there is a significant relationship with the closeness of the relationship between the strong and positive community on customer loyalty. the results obtained from the coefficient of determination 0.472, which means that the community has a contribution of 47.2% in creating customer loyalty, and the rest is influenced by other factors.
Keywords: Customer Loyalty, Users Community
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Anggraeni, Devita, and Chandra Kartika. "Pengaruh Service Marketing, Relationship Marketing, Communication Marketing Terhadap Customer Satisfaction." Journal of Islamic Management 2, no. 1 (January 10, 2022): 191–202. http://dx.doi.org/10.15642/jim.v2i1.675.
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This study aims to determine: Is there any influence of Service Marketing, Relation Marketing and Communication Marketing simultaneously affect the Customer Satisfaction of Motorcycle users at Surya Gemilang Motor Surabaya Barat, Is there any influence of Service Marketing partially affect the Customer Satisfaction of Motorcycle users at Surya Gemilang Motor Surabaya West, Is there any influence of Relationship Marketing which partially affects Customer Satisfaction of Motorcycle users at Surya Gemilang Motor , W est Surabaya, Is there any influence of Communication Marketing that partially affects Customer Satisfaction of Motorcycle users at Surya Gemilang Motor, West Surabaya. The population in this study are customers who use Honda motorcycles. The sampling technique used was accidental sampling. The data collection technique used a questionnaire that had been tested for validity and reliability. The data analysis technique used is multiple regression. The results of this study indicate that Service Marketing, Relation Marketing and Communication Marketing variables simultaneously have a Positive and Significant effect on Customer Satisfaction of Motorcycle users at Surya Gemilang Motor, West Surabaya. Relationship Marketing partially has no effect on Customer Satisfaction of Motorcycle users at Surya Gemilang Motor, West Surabaya. Keywords: Service marketing, relationship marketing, marketing communication, customer satisfaction
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Fitriyani, Ika, Lola Ayuni Purnanda, and Setio Hadi. "PENGARUH MARKETING EMPLOYEE TERHADAP VOLUME PENJUALAN SEPEDA MOTOR (Studi Pada PT. Krida Dinamik Autonusa Sumbawa Besar)." Samalewa: Jurnal Riset & Kajian Manajemen 2, no. 2 (December 31, 2022): 256–63. http://dx.doi.org/10.58406/samalewa.v2i2.1029.
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This study aims to determine the effect of employee marketing on sales volume of Honda motorcycles at PT. Autonusa Krida Dynamics, Sumbawa Besar Branch. The type of research used is associative research. The type of data used is quantitative data in the form of marketing employees and sales volume of Honda motorcycles obtained from documents and archives of the annual report of PT. Autonusa Krida Dynamics, Sumbawa Besar Branch for the 2017-2021 period. Data analysis was carried out using simple linear regression analysis techniques, partial hypothesis testing (t-test), and determination coefficient test (R2). The results of this study indicate that employee marketing has a positive and significant effect on motorcycle sales volume at PT. Autonusa Krida Dynamics, Sumbawa Besar Branch. The degree of influence of employee marketing on motorcycle sales volume at PT. The Autonusa Krida Dynamics of the Sumbawa Besar Branch is 22.4%, while the remaining 77.6% is influenced by other variables beyond the reach of this study. Sales volume of a company is closely related to the quality of marketing employees. One form of approach in an effort to increase the company's sales volume and the quality of human resources in the field of marketing is through education and providing motivation. Therefore, efforts are made for the company to always provide education, training and motivate employees so that the company's sales results can increase.
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Suryadi, Yunia Afiatin, and Ludfi Djajanto. "Assessing the Pricing Persceptives of Motorcycle Product Attributes on Customer Behavior." International Journal of Finance & Banking Studies (2147-4486) 11, no. 1 (January 5, 2022): 46–52. http://dx.doi.org/10.20525/ijfbs.v11i1.1538.
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In Indonesia, motorbikes dominated public transit, making motorcycle sales extremely competitive for a number of brands, particularly Honda and Yamaha. The goal of this research is to identify and assess the effects of pricing perspective qualities, brand advantages, media branding, promotions, after-sales guarantee, products, colors, and designs, as well as fuel consumption as motor product items on consumer behavior. Purposive sampling was used in this investigation, with a total sample size of 194 participants. Using SPSS software, descriptive analysis and multiple linear regression analysis were used to analyze the data. The findings show that Honda's products play a larger role in the execution of its marketing plans, accounting for 87.75 percent of the total, with Yamaha's quality accounting for the remaining 79.40 percent influenced by other factors. This shows that respondents choose motorcycles with the following criteria: Engine, Media Branding, Price, Advertising and Fuel Consumption affect consumer behavior to buy both Honda and Yamaha products.
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Lupiko, Riza Fakhri, and Handojo Djoko Waloejo. "Pengaruh Inovasi Produk dan Harga Terhadap Keputusan Pembelian Sepeda Motor Honda Supra X 125." Jurnal Administrasi Bisnis 7, no. 1 (March 27, 2018): 38. http://dx.doi.org/10.14710/jab.v7i1.22608.
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Abstract The means of transportation in the present day is an important need for a human. To support human mobility today which is high, an efficient and adequate means of transportation is needed. In addition, it can accommodate daily activities. In particular, this study discusses the purchase of Honda Supra X 125 CW Astra Motor Siliwangi motorcycle. The purpose of this study was to determine the effect of product and price innovation on the purchase decision of Honda Supra X 125 CW motorcycle. This type of research uses quantitative methods with research type explanatory research, with data collection techniques through questionnaires. The population in this research are buyers and users of Honda Supra X 125 CW Astra Motor Siliwangi with the number of samples taken is 95 respondents by Slovin method. Sampling using purposive sampling technique. Analytical methods used are validity test, reliability test, classical assumption test, correlation test, determination test, simple linear regression, multiple linear regression, t-test, and F test. In this research is assisted by the computer program to process data that is SPSS. Based on the results of the study note that partially, product innovation and price have a strong relationship strong enough to the purchase decision. This is indicated by the results of the multiple correlation coefficient tests of 0.490. Significantly, the variables of product innovation and price have a positive effect indicated by the value of F arithmetic bigger than F table that is equal to 15,291>3,952. Suggestions that can be given are PT. Astra Honda Motor should make changes to the body of Honda Supra X 125 motorcycle to look fresh and keep up with the times. Also, consider the price to be more affordable or at the same price with the addition of features and technology on the Honda Supra X 125.
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Rahayu, Yuyun P., Elina R. Situmorang, and Yospin Pasiamping. "Determinan Permintaan Motor Kredit Pada PT. Federal International Finance (FIF) di Kabupaten Manokwari." JFRES: Journal of Fiscal and Regional Economy Studies 1, no. 1 (September 28, 2018): 35–45. http://dx.doi.org/10.36883/jfres.v1i1.6.
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Purpose of this study is to analyze determinant factors influencing the demand for Honda motorcycle credit at PT. Federal International Finance (FIF) Manokwari Regency. Descriptive statistics analysis method is used. Data was collected by interviews and questionnaires. Data analysis was performed using multiple linear regression analysis tools. The results show that the growth of credit demand in Manokwari Regency from 2011 to 2014 showed an increase. This because the use of motorbikes are efficient and economical as transportation. Thus, people prefer to use it rather than other transportation, such as cars. Furthermore, result of this study is that of the four variables used (income, credit payment period, the price of substituted products and goods) simultaneously have a positive and significant effect on the demand for Honda motorcycle credit in Manokwari Regency. While partially, only the credit payment period does not affect the demand for Honda motorcyclecredit.
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Mazumder, Atanu, Asif Hasan, Arafat Hossain Ayon, and Dewan Hasan Ahmed. "Energy Recovery from Exhaust Gas of Diesel and Petrol Engine by Turbo-electric Generator." International Journal of Automotive and Mechanical Engineering 19, no. 2 (July 20, 2022): 9823–33. http://dx.doi.org/10.15282/ijame.19.2.2022.16.0758.
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A turbo-electric generator has been placed on the exhaust port of the petrol and diesel engines to investigate the possibility of recovering energy from the exhaust gas. Turbo-electric generator is a combination of a turbocharger and a generator. The aim of the study is to find the possibility and effectiveness of the turbo-electric generator for recovering the energy from the exhaust gas of an engine. The test has been conducted on the two engines, i.e. first one is TD 202 small test engine bed (diesel engine) and another one is Honda CG125 cc (petrol engine) motorcycle. Two types of motor i.e. DC motor and AC motor have been used as generators by altering the way a motor works. Firstly, a DC motor is used as a generator in the turbo-electric generator for both test engines. The results show that turbo-electric generator recover less than 1% energy of the exhaust gas for both engines when a DC motor is used as a generator (TD 202 and Honda CG125 cc motorcycle). But in case of Honda CG125 cc motorcycle, the percentage of recovering energy is comparatively higher than the TD 202 test engine. The experiment is further extended by using an AC motor as a generator only for the Honda CG125 cc motorcycle. The results show better energy recovering from exhaust gas through turbo-electric generator, which is more than 1% of exhaust gas. The results reveal that the engine speed and the mass flow rate of the exhaust gas play a major role in harvesting the energy from the exhaust gas. Moreover, it is found that the turbo-electric generator module provides good efficiency when an AC motor is used as a generator in the module. The experimental results have been compared with available literature.
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Nidya Wisudawati, Apriansyah Apriansyah, and Jeni Puji Lestari. "Information System for Honda Motorcycle Spare Parts Palembang." International Journal of Science, Technology & Management 3, no. 4 (July 22, 2022): 1144–50. http://dx.doi.org/10.46729/ijstm.v3i4.552.
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In practice, the industrial world that looks the same as the service industry requires the players to do a lot of quality improvement in order to compete. Its development is so rapid that many business actors use special tricks to run their business. Likewise with business actors from motorcycle service and service workshops, namely AHASS SPS Motor Palembang. The supply of spare parts that must always be there when customers need them is the main attraction for every workshop. But in reality, there is no special inventory management technique that can help partman to order spare parts in the following month. Therefore, this study will create a web-based spare part inventory information system that can control the amount of spare part stock and help predict the need for spare parts every month with the forecasting technique used, namely the Weighted Moving Average method. The results given from this system are suggestions of spare part stock forecast results with a user-friendly web-based display so that it can improve partman performance, maintain credibility and optimize workshop cashflow
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Putra, Eko. "THE INFLUENCE OF PROMOTION AND BRAND IMAGE TOWARD PURCHASE DECISION OF HONDA VARIO." Jurnal Apresiasi Ekonomi 7, no. 1 (January 31, 2019): 121–30. http://dx.doi.org/10.31846/jae.v7i1.205.
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The purpose of this researchis to know the influence of promotion and brand image on the decision to purchase a Honda Vario motorcycle in West Pasaman. The population insthis research were all consumers who used Honda Vario motorcycle in West Pasaman . The sampling technique used was a Non Probability Sampling sample. Research instrument is a questionnaire. The data obtained were then processed using multiple linear regression analysis using SPSS. From the results of this researchfound the promotion variables (X1), and brand image (X2) have a significant effect on purchase decision with a significant level of 0,000. The magnitude of the effect of promotion (X1), and brand image (X2) on purchasing decisions (Y) is 0.781 or equal to 78.1%
Keywords: Purchase Decision, Promotion, Brand Image
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Pance, Stepan, Daniel Piskac, Adam Bures, Antonin Voldrich, Maros Kovac, and Bentang Arief Budiman. "Evaluation of Motorcycle Energy Consumption in Urban Traffic." International Journal of Sustainable Transportation Technology 2, no. 1 (April 30, 2019): 27–31. http://dx.doi.org/10.31427/ijstt.2019.2.1.4.
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This paper aims to evaluate the energy consumption of motorcycle operating in urban traffic. Position, speed, and elevation in each time segment are collected by GPS - tracking data from the journey of motorcycle Honda Verza 150 in Bandung city. The distance, acceleration, and required tractive force for the motorcycle motion are then calculated. Furthermore, the energy consumption is investigated by modeling the motorcycle and calculating tractive force from the force equilibrium. For each time segment, engaged gear is then proposed for the best energy efficiency. The relationship among speed, required tractive force, and shifted gear according to time and distance are comprehensively discussed.
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Yuliasari, Arviana. "ANALISIS STRUKTUR PASAR DAN PERILAKU INDUSTRI SEPEDA MOTOR DI JAKARTA TAHUN 2009-2012." Media Ekonomi 20, no. 1 (November 3, 2017): 27. http://dx.doi.org/10.25105/me.v20i1.775.
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<p>Motorcycle industry in Jakarta has developed very rapidly. It is because the motorcycle industry become primary attention in market structure and behavior of the industry. Motorcycle industry in Indonesia aims to produce a better quality product and increase sales of motorcycle products, in order to generate maximum profits. This study aims to analyze the market structure of the motorcycle industry in Jakarta in 2009 until 2012. Motorcycle companies use in this research are members of the AISI (Indonesian Motorcycle Industry Association) a motorcycle with brands Yamaha, Honda, Suzuki, Kawasaki and Kanzen. The method of analysis used in this study is concentration ratios CR4 and IHH calculation, to determine the market share of the motorcycle industry in Jakarta. The results showed the motorcycle industry in Jakarta have an oligopoly market structure with a concentration above 90 percent in 2009-2012.<br />Keywords : Oligopoly, Concentration Ratio, Conduct.</p>
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Duc Tiep, Nguyen. "The Honda motorcycle business in the Vietnamese emerging market." International Journal of Emerging Markets 2, no. 3 (July 10, 2007): 298–309. http://dx.doi.org/10.1108/17468800710758413.
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Mappedeceng, Riko. "INFLUENCE OF PRODUCT QUALITY AND DESIGN ON THE PURCHASE DECISION OF HONDA CRV MOTOR VEHICLES AT PT. SINAR SENTOSA (CASE STUDY IN JAMBI CITY)." Dinasti International Journal of Digital Business Management 2, no. 6 (October 29, 2021): 1020–26. http://dx.doi.org/10.31933/dijdbm.v2i6.1005.
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This study aims to determine the effect of product quality and design on purchasing decisions on Honda CRV motor vehicles in Jambi City. The research methodology used is a quantitative method. The data used are secondary data and primary data. the population in this study were consumers of PT. SINAR SENTOSA who are consumers of CRV motorcycle users with a sample of 81 people. The analysis is regression test, T test and F test. The results of this study indicate that the application of product quality to consumers who have purchased a Honda CRV motor vehicle. product quality has a positive and significant effect on purchasing decisions for Honda CRV motor vehicles. expected PT. SINAR SENTOSA JAMBI will improve quality and design, in order to attract consumers to buy a Honda CRV motor vehicle.
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Widiyatmoko, Widiyatmoko, and Mike Elly Anitasari. "Penyuluhan Perawatan dan Perbaikan Sepeda Motor Injeksi di Desa Pundensari Kecamatan Purwodadi." Surya Abdimas 3, no. 1 (April 30, 2019): 1–5. http://dx.doi.org/10.37729/abdimas.v3i1.318.
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The purpose of activity is to provide community knowledge about the maintenance and repair of injection motorcycle, and developing the skills and creativity. these activities are related to automotive. The object is automotive community service; teenager, youth in Pundensari with 19 participants. The problem is to solve three stages; preparation, implementation, and evaluation. In preparation phase, the problem is carried out by analyzing the problem and need. The second stage, implementation, it is divided into several sessions; opening, coaching of brief theory, and interactive discussion. The method is the coaching material about how to maintain and repair injection motorcycles by discussions, interactive discussion about problems in injection motorcycle. The third is evaluation by listening the audience. The results can be described in the following indicators: 1) The implementation is conducive, good, and smooth, 2) Based on the result of feedback from the participants, it is found that this activity is needed by the participants as well. It is important and economic because of the long distance from Pundensari the official center of service and maintenance both Honda and Yamaha, 3) Participants got new knowledge about how to care and repair Injection motorcycle.
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Nasyrah Hanafi, Muh Alam, Jeni Kamase, Asdar Djamereng, and Serling Serang. "The Effect of Brand Awareness and Quality Perception of Customer Satisfaction through Purchasing Decisions Honda and Yamaha Motors (Case study of Maros Muslim University Students)." Business and Economic Research 9, no. 4 (November 12, 2019): 210. http://dx.doi.org/10.5296/ber.v9i4.15561.
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This research was conducted with the aim to: (1) test and analyze the effect of brand awareness on consumer satisfaction through purchasing decisions; (2) test and analyze the effect of perceived quality on consumer satisfaction through purchasing decisions. The population of this study was all of Management Bachelor degree students of the Faculty of Economics, Maros Muslim University using 239 Honda and Yamaha motorcycles consumer. The number of samples in this study were 150 people using the Slovin formula with a confidence level of 95% with a value of e = 5%, the distribution of samples was based on Honda and Yamaha consumer, namely samples for Honda users were 72 people and Yamaha users were 78 people using the Stratified Random formula Sampling, the survey was conducted from November to April 2019. Data were analyzed using the Structural Equation Modeling (SEM) program. The results of this study indicate that: (1) brand awareness cannot directly affect customer satisfaction. This is because respondents stated that brand awareness does not guarantee consumers will be satisfied only by knowing and remembering Honda and Yamaha motorcycle brands. (2) Perceived quality has a significant effect on purchasing decisions. This shows that the higher the consumer's perception of product quality, the higher the consumer's purchasing decisions, and vice versa. Therefore, respondents stated that the perception of quality really guarantees consumers will be satisfied just by seeing and remembering the model of the motor
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Ali, Arif Rahmat, Hasan Maksum, and Donny Fernandez. "Analisis Perbandingan Kekerasan Beberapa Merk Katup Sepeda Motor Matic." AEEJ : Journal of Automotive Engineering and Vocational Education 1, no. 2 (December 30, 2020): 75–84. http://dx.doi.org/10.24036/aeej.v1i2.11.
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This article discusses a comparison of the hardness of several valve brands for automatic motorbikes. This research used comparative study method. The motorbike used was the Honda VARIO 110 cc motorcycle. Meanwhile, the valves used and compared are Honda Genuine Parts and several brands of aftermarket valves. The results showed that the hardest intake valve head was the Genuine Valve with 61.7 HRA and the hardest exhaust valve head was the NPP with 58.9 HRA.
Artikel ini membahas mengenai perbandingan kekerasan beberapa merek katup untuk sepeda motor matic. Penelitian ini menggunakan metode penelitian komparatif. Sepeda motor yang digunakan adalah Sepeda Motor Honda VARIO 110 cc. Sementara untuk katup yang digunakan dan diperbandingkan adalah Honda Genuine Parts dan beberapa merk Katup aftermarket. Hasil penelitian menunjukkan payung katup masuk yang paling keras yaitu payung katup Original 61,7 HRA dan payung katup buang yang paling keras yaitu payung katup NPP 58,9 HRA.
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Suriansha, Reza. "Analisis Pengaruh Jumlah Produksi Sepeda Motor dan Jumlah Tenaga Kerja Industri Komponen Sepeda Motor terhadap Gross Domestic Product Di Indonesia 1998-2003." Journal of Economics and Business UBS 9, no. 2 (December 31, 2020): 175–82. http://dx.doi.org/10.52644/joeb.v9i2.10.
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Japan's fourth largest motorcycle company in Indonesia are PT.Astra Honda Motor, PT.Yamaha Motor Kencana Indonesia, PT.Suzuki Indomobil and PT.Kawasaki Motor Indonesia, and have more than 90% market shares, which make them able to represent the entire motorcycle industry. Total production of the company is showing a positive trend towards Gross Domestic Product (GDP) of Indonesia from 1998 to 2003. In addition, motorcycle parts industry was important to the GDP of Indonesia because the industry requires the presence of components for assembly. This study aims to find out and analyze the linkages Indonesia's GDP from 1998 to 2003, the number of motorcycle production in four Japanese motorcycle companies in Indonesia and the amount of employment in the motorcycle parts industry. The data used are primary and secondary data. There are three hypotheses to be tested. These results prove that in fact the number of Japan's motorcycle production company affect Indonesia's GDP, and the number of Japan's motorcycle production company does not affect the amount of labor motorcycle parts industry significantly. In addition, the GDP did not affect the amount of labor motorcycle parts industry significantly. It is proven that there are some discrepancy between theory and practice.