Journal articles on the topic 'Honduran Institute of Agricultural Marketing'

The term agricultural marketing is composed of two words-agriculture and marketing. Agriculture, we can think about the soil, the forests, the sea, so it includes all the primary activities of production systems in relation to animal, plant, food production. But, generally, it is used to mean growing and/or raising crops and livestock. The study of agricultural marketing comprises all the operations, and the agencies conducting them, involved in the movement of farm-produced foods, raw materials and their derivatives, such as textiles, from the farms to the final consumers, and the effects of such operations on farmers, middlemen and consumers. In our primer research a questionnaire was made by us. The topic of the questionnaire was the consumption of these local products and the knowledge about the common agricultural marketing. The main group of our research was the graduated people, we think, they have more information and income, so they attitude is positive for these products. We have known, the most of the participants had heard about the agricultural marketing, but the main institute, AMC not yet. The problems with the local products – in the opinion of the participants are: higher price, less choice, no too comfortable shopping.

The study was conducted to find out dairy production practices among Agro-pastoral Fulani women in the derived Savannah of Oyo State, Southwestern Nigeria. Data were collected, using structured questionnaire from 120 Fulani women in three Local Government areas namely: 0yo West, Atiba and Ogbomosho North respectively. The study revealed that the main dairying activities are milking of cattle, processing and marketing of dairy products. The most preferred dairy products are wara (local cheese), ghee and butter. Marketing was done exclusively by self or in combination with intermediaries ("middlemen"). Main reasons for engagement in dairying activities are: Income generation, cultural and husband's wish. Constraints mostly encountered are bad roads, inadequate transport facilities and inadequate supply of raw milk from the cattle in dry season. Sources of agricultural information include; friends/neighbours, radio broadcasts, and International Livestock Research Institute (ILRI) Programme, Ibadan.

The report includes an analysis of the situation, trends and prospects of the resource base for the development of apitourism as an unconventional attractive and specialized type of supporting farmers through agricultural practices. The report presents the resource base (traditions, state, production and marketing of honey). For the aim of the analysis data has been used from the National Statistics Institute, Ministry of Agriculture, Food beekeepers' associations, processors and traders of honey and bee products, the Ministry of Tourism and tourism industry organizations. The main purpose of the study is to assist companies and individuals in the field of agribusiness and apitourism for the realization of bee products and services.

The Agricultural Research and Development Institute P.U.C., Szarvas – realizing the importance of using the biomass in a number of ways – was one of the first in Europe, who began the breeding of grasses suitable for industrial utilization. The possible areas of using the energygrass – which could be called industrial grass – are the following:– Energetical use– Paper industry use– Utilization as an industrial fibrematerial– Use for feedingThe aim of the breeding programme: developing the kinds of grass, which yields big drymaterial mass and suitable for industrial utilization. These kind of grass, taking soil-utilization, economicality and environmental protection, offer and ensure new marketing perspectives and employment facilities for the disadvantageous areas.

The study aimed to recognize the supply chains used in the marketing of vegetables and their products, as well as the trends of changes occurring in it. An analysis of vegetable production in the World and Poland was made. The study presents a diagram of the supply chain in agribusiness prepared by the authors. Using the graphical method, a presentation of the flow of raw materials and vegetable products was made, starting from producers of production means for agriculture to the final consumer. The directions of changes in the production of vegetables and their products are presented. The literature of the subject, official statistical data, and studies prepared by the Ministry of Agriculture and Rural Development as well as the Institute of Agricultural Economics and Food Economy - National Research Institute were used in the research. It was found that the vegetable logistics chain includes thousands of farmers, fruit and vegetable processing units, wholesale and retail trade. Such a chain must be very flexible, adapting to the challenges of domestic and foreign markets. The condition for success in implementing supply chains of the vegetable sector is the efficiency of their management, solidarity and trust of participants.

A mobile fish vending trolley has been designed and developed by Indian Council of Agricultural Research (ICAR) - All India Coordinated Research Project on Plasticulture Engineering and Technology (AICRP on PET) centre at ICAR-Central Institute of Freshwater Aquaculture (ICAR-CIFA), Bhubaneswar to aid the fisher folks for vending their fish harvests in hygienic condition. The unique selling proposition (USP) of the vending unit is its unibody design, where icebox for storing fish, 20 l capacity water storage tank for hand washing, tool box, fish cutting deck and waste collection chambers are integrated into the unit. The icebox can store 100 kg of fish in ice which can be sold in a single day by the fisher folks. The complete unit of mobile fish vending carriage is fabricated with fibre reinforced plastic (FRP), because of its high strength compared to other plastics, ease of fabrication and good insulation property of fiberglass (i.e. thermal conductivity= 0.04 w/mK at normal room temperature 25 ºC). The dimensions of the carriage unit is 4.0’x2’9”x2’6” in which half portion is dedicated for the insulated ice box and the remaining portion houses the fish cutting deck, waste collection chamber and tool box. This fish vending trolley would be a boon for the marginal fish vendors, who want to sell fish in a hygienic condition and to increase income generation potential by selling 100 kg fish in a day.

ABSTRAK. Pemasaran merupakan salah satu faktor yang sangat penting dalam kegiatan pertanian karena dengan proses pemasaran petani dapat memperoleh hasil dan keuntungan dari kegiatan pertanian yang telah dilakukan. Namun demikian, permasalahan yang sering dihadapi oleh petani adalah fluktuasi harga yang tidak menentu terhadap komoditas suatu produk secara umum dan khususnya juga kentang. Tujuan penelitian ini adalah untuk mengetahui tingkat efisiensi saluran pemasaran kentang dan mengetahui fungsi lembaga pemasaran kentang yang terlibat di Kecamatan Bukit Kabupaten Bener Meriah. Penelitian ini dilakukan di Kecamatan Bukit yang menggunakan metode kualitatif dengan teknik pengumpulan data berupa wawancara, observasi dan pencatatan. Data dianalisis dengan metode analisis deskritif dengan mendiskripsikan saluran pemasaran yang ada di Kecamatan Bukit Kabupaten Bener Meriah. Hasil menunjukkan bahwa ketiga saluran kentang yang terdapat di Kecamatan Bukit Kabupaten Bener Meriah dapat dinyatakan mempunyai tingkat efisiensi yang bervariasi, yakni tinggi mencapai 45,00%, sedang yaitu 42,27% dan rendah yaitu 37,92%. Tetapi dari ketiga saluran tersebut yang paling tinggi efesiensi pemasarannya adalah saluran pemasaran I dengan farmer's share tertinggi yaitu 45,00%. Lembaga pemasaran kentang di Kecamatan Bukit Kabupaten Bener Meriah yaitu petani, pedagang pengumpul kecamatan, pedagang pengumpul desa, pedagang besar, pedagang besar luar daerah dan pedagang pengecer. Kesemuanya menjalankan fungsi pemasarannya masing-masing, yakni melakukan penjualan, pembelian, sortasi, pengemasan dan pengangkutan hingga sampai ke tangan konsumen. Analysis Of Potato Marketing In Bukit District Of Bener Meriah Regency ABSTRACT. Marketing is one of important factors in agricultural activity because by the marketing process the farmers are capable to obtain the yields and the benefits from agricultural activity which has been done. However, the problems that frequently faced by the farmers is an erratic price fluctuation towards commodity of a product generally and also the potato specifically. The research objective is to find out the eficiency level of potato marketing line and discover the function of potato marketing institution which involved in Bukit District of Bener Meriah Regency. This study was conducted in Bukit District by using qualitative method and the data was collected by interview, observation and recording. The data was analyzed using descriptive analysis method by describing the marketing channel where exist in Bukit District of Bener Meriah Regency. The result shown that the three potato channels contained in Bukit District of Bener Meriah Regency is can be vowed has a varies eficiency level, that are the high is reaching 45,00%, medium is 42,27% and low is 37,92%.Yet from those three channels, the highest marketing eficiency is the marketing line I with the supreme farmer’s share is 45,00%. The marketing institute of potato marketing in Bukit District of Bener Meriah Regency are husbandman, district collector merchant, village collector merchant, great trader, traider of outside area and retailer. These entire are running the each marketing function, that are doing selling, buying, sorting, packaging and transporting up to consumer.

The Ohio State Univ.'s Agricultural Technical Institute is a 2-year institution within the College of Food, Agricultural and Environmental Sciences. For over 20 years the school on the Wooster campus has offered technical programs in ornamental horticulture and floriculture leading to the Associate of Applied Science degree. Enrollment in the programs of Floral Design and Marketing, Greenhouse Management, Landscape Contracting, and Construction, Nursery Management, and Turfgrass Management is near 350 students. During the past year, a new program was developed with the primary purpose of serving those students who wish to transfer into a baccalaureate program within the college. Students are granted an Associate of Science degree in Horticulture upon completion of the curriculum requirements at the technical college. Those following this track have a unique opportunity for exposure to two different learning situations. They can progress toward their goal without loss of credit. The curriculum allows students to explore several areas of horticulture before commitment to their specialty. Beginning students have the advantage of a small campus with an active learning assistance program.

KUB chicken is a new breed of local chickens as the result of selection by the Indonesian Research Institute for Animal Production, Ciawi-Bogor. KUB chicken has been developed in South Kalimantan since early December 2013 at farmers assisted by livestock services in South Kalimantan and animal house belongs to the Assesment Institute of Agricultural Technology (AIAT) South Kalimantan. The purpose of this paper is to discuss the potency, production performance, and development opportunities of KUB chicken in South Kalimantan. KUB chickens have several advantages i.e. high egg production (160-180 eggs/hen/year), low brooding (±10%), faster growth, more savory meat taste, and adaptable to environment. Problems encountered in the development of KUB chicken in South Kalimantan are low hatchbility, expensive feed prices, and susceptible to diseases such as Newcastle Disease (ND) and Avian Influenza. Performance of KUB chicken at small farmers in South Kalimantan include egg production 65-67%, egg weight of 36.12-38.12 g/egg, feed consumption 85-105 g/head, feed conversion ratio 3.8-3.9, eggs fertility ranged between 90.21-92.61%, hatchability of eggs is 79.67-81.80% and DOC weight ranged from 34.50-36.86 g/head. Efforts to prevent diseases are the use of herb medicine, ND vaccination, and biosecurity. Appropriate feed technology, disease prevention and strengthen the marketing network are strategies that should be applied to develop KUB chicken in South Kalimantan. This will lead new job and increase farmers’ income.

Background and Aim: The National Institute of Veterinary Epidemiology and Disease Informatics is an animal science research institute under the aegis of the Indian Council of Agricultural Research. The intellectual property management system (IPMS) of the institute oversees technology creation, protection, and transfer/commercialization. This study reviews the effectiveness of the IPMS using traditional strengths, weaknesses, opportunities, and threats (SWOT) evaluation. Materials and Methods: A comprehensive repository was developed to compile the SWOT pertaining to the IPMS based on relevant document reviews and the inputs of experts and stakeholders. The repository was shared among scientists of the institute for rating. The rating process revealed the top ten key SWOT associated with the structure and operation of the IPMS. The weighted SWOT matrix technique was used to identify the best strategies to improve and develop the IPMS further. This included strategies derived from the best combinations of key strengths and opportunities (S-O strategies), key weaknesses and opportunities (W-O strategies), key strengths and threats (S-T strategies), and key weaknesses and threats (W-T strategies). Results: The top-ranked strengths included "possession of patented technology" and "state-of-the-art biosafety laboratory facilities," while "lack of in-house faculty with legal expertise in intellectual property rights (IPR)"" and "lack of technology incubation facilities" were the key weaknesses. The key opportunities included "external funding for research projects" and "market demand for onsite diagnostic tools." The major threats were "lack of market for veterinary diagnostics" and "broadbased patents on research tools and technologies." Conclusion: The strengths of the system, such as a state-of-the-art biosafety laboratory and technology-marketing collaboration with Agrinnovate India Ltd., could be employed effectively to gain from the opportunities tendered by the market demand for on-site disease diagnostic tools (S-O strategies). The limitation arising from a dearth of technical staff could be overcome by technological backstopping through international linkages in the area of disease monitoring and surveillance. Funding from externally supported projects could also be utilized for recruitment of personnel (W-O strategies). Limitations arising from the combination of inadequate in-house IPR expertise and the threat arising from broadbased patents on research tools warrant vigilance (W-T strategies).

<p>The 40th Congress of the Spanish Association of Cuniculture (ASESCU) was held in Santiago de Compostela from 28th to 29th May 2015. This is the 40th edition of the conference, held annually without interruption since 1976. Main papers focused on analysing the current rabbit sector situation in the north-western Iberian Peninsula, genetic improvement of meat rabbit and foundation of new lines. The future of meat rabbit production and the rabbit meat production value chain was discussed, with the results of the partnership between the Spanish Institute of Agricultural Research (INIA) and the rabbit marketing board (INTERCUN) to support research projects. A round table was also held on coccidiosis in rabbit farms. In addition, a total of 32 communications were presented both in working sessions with oral communications and posters (pathology, nutrition, reproduction, ethology, production and products). The meeting was attended by more than 200 participants, including researchers from Spain, Portugal, Mexico, Ecuador and Egypt, among other countries. Abstracts of the contributions presented are reported below.</p>

One of the main dilemmas faced by small-scale farmers’ movements advocating for agroecology in Latin America lies in the trade-offs between the economic opportunities arising from the organic food market expansion, and the political principles at the core of their action. To provide insights on this issue, a survey was performed in Brazil and Chile. Between March 2016 and December 2018, data were collected through direct and participant observation, documentary analysis, and interviews conducted to peasant organizations’ leaders, technicians and policymakers. In Brazil, the research focused on the Movimento dos Trabalhadores Rurais Sem Terra (The Landless Movement); while in Chile, due to the absence of such a national social movement, it considered a wider set of actors, including the Instituto Nacional de Desarrollo Agropecuario (National Institute for Agricultural Development). The results show how social movements are navigating between the mainstreaming pressures of the conventional markets, dominated by the leading agri-food corporations, and the political efforts they have been doing to build civic food markets as alternatives to conventionalization patterns. Finally, we argue that social scientists should better explain the tensions and compromises the social movements go through in order to coordinate different and complementary marketing strategies.

<p>The 41st Congress of the Spanish Association of Cuniculture (ASESCU) was held in Hondarribia (Guipúzcoa province) from 12th to 13th May 2016. This edition coincided with the 40th anniversary of ASESCU, which was founded in 1976. The main papers focussed on analysing the changes in rabbit feeding in the last decades and future prospects, on preparing the future reproductive rabbit, on Spanish consumer segmentation and characterization of rabbit meat consumption, and on the role of the Rabbit Meat Marketing Board (INTERCUN) in promoting consumption of rabbit meat in Spain. A specific session was devoted to explain the objectives and progress of the research projects supported by the partnership between the Spanish Institute of Agricultural Research (INIA) and INTERCUN. In addition, a round table was held on the present and future prospects of the rabbit farming in Spain. Moreover, a total of 24 communications were presented both in working sessions with oral communications and posters (nutrition, carcass and meat quality, pathology, ethology and welfare, and management and genetics). The meeting was attended by more than 185 participants, including researchers from Spain, Portugal, Italy, France, Brazil, Egypt, and Puerto Rico among other countries. Abstracts of the contributions presented are reported below.</p>

The 42^nd Congress of the Spanish Association of Cuniculture (ASESCU) was held in Murcia from 11^th to 12^th May 2017, hosted by the University of Murcia’s Veterinary Faculty. The main papers focussed on analysing the situation of rabbit farming in the Murcia region, the demedicalisation of rabbit health management, a new law on farmers’ organisations and the main presentation forms of infections associated with <em>Staphylococcus aureus</em>. A specific session was devoted to explaining the objectives and progress of the research projects supported by the partnership between the Spanish Institute of Agricultural Research (INIA) and the Rabbit Meat Marketing Board (INTERCUN). In addition, two round tables were held, one on the alternatives to massive use of antibiotics and the other on the farmers’ organisations. Moreover, a total of 28 communications were presented both in working sessions with oral communications and posters (reproduction and genetics, pathology, ethology and welfare, management and production, nutrition and feeding and meat quality). The meeting was attended by more than 160 participants, including researchers from Spain, Portugal, Brazil, Venezuela and Ecuador, among other countries. Abstracts of the contributions presented are reported below.

This study aims to determine farmers' perceptions of the role of agribusiness institutions and shape of roles agribusiness institutions in helping farmers deal with various farming problems and increasing rice productivity in Rokan Hulu Regency. The study was conducted by survey with a qualitative descriptive analysis method. Research respondents were 40 rice farmers scattered in Rokan Hulu Regency. Based on the research results it is known that 1. institute of agricultural inputs available at the village level with the acquisition of a score of 3.75 category of "have a role", especially in providing of inputs such as fertilizers, pesticides and agricultural equipment at affordable prices for farmers. 2. financial institutions "quite instrumental" in providing of rice farm financing with a score of 2.61, with a lower percentage of farmers participating in accessing finance facilities (22.5%) were affected by the system of repayment the loan, the interest rate and the level of risk faced. 3. The Postharvest Institution received a score of 4.38 in the "very instrumental" category for farmers in managing crop yields, as a milling and marketing service for harvest available in the village by setting prices and payment systems in favor of farmers. 4. Farmers' institutions (farmer groups) in each village "play a role" score of 3.63 in farming activities because by joining into farmer groups farmers have more access in obtaining subsidies for input production and agricultural machinery technology from the government, obtaining information in the application of agricultural cultivation technology innovations renewable effort to improve yield productivity and efficiency in the use of local resources. Paddy farmers in Rokan Hulu Subdistrict stated that the government "has a role to play" score of 3.14 in motivating farmers to increase productivity of their farming products, especially in the aspect of strengthening agricultural infrastructure and revitalizing production inputs. Extension institutions as part of the government increase human resources and strengthen Farmer Institutions "play a role" score of 3.77 in rice farming as a forum for education, facilitation, information / innovation dissemination, consultation and supervision. While the role of research institutes and universities is still not directly felt by farmers in developing farmers to increase farm productivity.

The main goal of the study is to identify endogenous and exogenous factors that determine the scale and dynamics of Ukraine’s exports of organic agricultural food products (OAP). The formulated goal caused assessment of a number of potential factors influencing the development of the export potential of the Ukrainian agro-industrial complex in terms of production and sales of organic agricultural products on foreign markets. The authors conducted economic and mathematical modeling based on the software product E-Views. The observation interval covers 2008-2019. Multifactorial regression model has been constructed and tested for heteroscedasticity, as well as causal relationships have been identified between the main indicators of supply and demand and the exports volumes of related organic products. This makes it possible for further forecast on Ukraine’s exports in the short and medium term. Methodology. The study has been based on statistics from international and Ukrainian institutions specializing in organic farming and trade, including FiBL (Research Institute of Organic Agriculture), the Federation of Organic Movement of Ukraine. Databases of the State Statistics Service of Ukraine, UNCTAD for the period 2008-2019 were also involved, which made it possible to conduct a full cycle of research procedures in order to identify the most significant factors influencing Ukraine’s export activity within related segment of the global market. The results of the conducted modeling show the following: achievement and increase of Ukraine’s relative advantage in international trade of organic agro-food products for the outlined years; the existence of strong connection between the volume of exports of organic agro-food products and the level of comparative country’s advantages in international trade; identifying a significant impact on exports of endogenous factors, namely the level of wholesale and retail sales on the domestic market of Ukraine as a factor that creates additional demand from the population and business of Ukraine (B2B and B2C markets) for organic products and enhances the attention of agricultural manufacturers to activities that combine the criteria of high profitability and public demand. Another endogenous factor is the volume of areas allocated for organic farming has shown insignificant impact, however, it allows to create resource conditions for increasing production and export activity of national business in a particular sphere on various directions, from meat and dairy products to production of organic fruit, vegetables, etc. Practical implications. Conceptual provisions, conclusions formulated by the authors based on the conducted econometric modeling, allow to optimize the measures of regulatory policy in terms of institutional support of conditions and factors contributing to promising activities of the national agro-industrial complex. This will ensure the implementation of the national strategy on sustainable development with its emphasis achieving environmental criteria of production and consumption, reduce the level of import dependence upon a number of strategically important food groups and, at the same time, increase economic efficiency of Ukrainian agricultural business. Value/originality. Prospects for further research in this area may assess the potential of international production and marketing cooperation between Ukrainian agricultural companies and non-resident companies in terms of limiting the latter’s access to the land market in Ukraine while finding flexible mechanisms to stimulate joint production and sale of organic agricultural products on international markets according to quality and safety standards.

At the 2018 meeting of the Permanent European Conference for the Study of the Rural Landscape (PECSRL), that took place in Clermont-Ferrand and Mende in France, the Institute for Research on European Agricultural Landscapes e.V. (EUCALAND) Network organized a session on traditional landscapes. Presentations included in the session discussed the concept of traditional, mostly agricultural, landscapes, their ambiguous nature and connections to contemporary landscape research and practice. Particular attention was given to the connection between traditional landscapes and regional identity, landscape transformation, landscape management, and heritage. A prominent position in the discussions was occupied by the question about the future of traditional or historical landscapes and their potential to trigger regional development. Traditional landscapes are often believed to be rather stable and slowly developing, of premodern origin, and showing unique examples of historical continuity of local landscape forms as well as practices. Although every country has its own traditional landscapes, globally seen, they are considered as being rare; at least in Europe, also as a consequence of uniforming CAP (Common Agricultural Policy) policies over the last five decades. Although such a notion of traditional landscapes may be criticized from different perspectives, the growing number of bottom-up led awareness-raising campaigns and the renaissance of traditional festivities and activities underline that the idea of traditional landscapes still contributes to the formation of present identities. The strongest argument of the growing sector of self-marketing and the increasing demand for high value, regional food is the connection to the land itself: while particular regions and communities are promoting their products and heritages. In this sense, traditional landscapes may be viewed as constructed or invented, their present recognition being a result of particular perceptions and interpretations of local environments and their pasts. Nevertheless, traditional landscapes thus also serve as a facilitator of particular social, cultural, economic, and political intentions and debates. Reflecting on the session content, four aspects should be emphasized. The need for: dynamic landscape histories; participatory approach to landscape management; socioeconomically and ecologically self-sustaining landscapes; planners as intermediaries between development and preservation.

The treatment of hatching eggs plays an important role in ensuring the epizootic well-being of the poultry enterprise. For disinfection of hatching eggs, chemicals that have a negative effect on the developing embryo, service personnel and the environment are widely used. In this regard, the search for effective antimicrobial agents is an urgent area of veterinary medicine science and practice. An alternative to chemical preparations can be antibacterial agents of plant origin. The purpose of the research was to study the effectiveness of a plant-based drug based on pectin for the treatment of quails’ hatching eggs. The research has been carried out in the department of veterinary medicine of agricultural poultry in Siberian Scientific and Research Institute of Poultry – a branch of the Federal State Budget Scientific Institution “Omsk Agrarian Scientifi c Center”on hatching eggs of quails of Pharaoh breed. In order to treat the hatching eggs of quails of the experimental group, a 1 % solution of the drug based on pectin was used before setting and on 15,5 days of incubation when transferring from the incubation cabinet to the hatchery. In the control group the eggs have been treated with formaldehyde vapors according to the generally accepted method. It has been found as the result of the conducted studies that the drug based on pectin in comparison with formaldehyde reduces the total microbial contamination of the shell by 58,7–73,8 %, the species diversity and the intensity of the release of the microflora of the shell by 20,0–40,0 %. Reducing the microbial background has the positive influence on the embryonic and postnatal development of quails, increasing the hatchability of eggs by 2,5 %, the output of young quails by 2,9 %, stimulating metabolism, increasing the live weight of quails by 3,3–4,1 % and livability by 2,0 % over the period of 1–14 days of life. The proposed method is harmless and environmentally friendly.

The 43^rd Congress of the Spanish Association of Cuniculture (ASESCU) was held in Calamocha (Teruel province, Aragon region, Spain) from 30th to 31st May 2018, hosted by the Cooperative Society “Esperanza del Jiloca” (CEJI) and the City Council of Calamocha. The three main talks focused on strategies against antibiotic resistance in rabbit farming: one explaining the relevance of this problem and the responsibility of each agent to improve it, another expounding the “Spanish National Plan against Antibiotic Resistance”, and the third showing the first milestones reached in reducing antibiotic use on rabbit farms. Specific sessions were devoted to explaining the outcomes of the three research projects supported by the partnership between the Spanish Institute of Agricultural Research (INIA) and the Rabbit Meat Marketing Board (INTERCUN): one related to welfare and health of rabbit does under different housing systems, the second devoted to the prevention and control of rabbit viral diseases, and the third investigating the etiopathogeny and control of epizootic rabbit enteropathy. In addition, the role and operation of INTERCUN was highlighted. The Chair of ASESCU spoke about this association’s role in the IDCURA project, a working group focused on innovation and divulgation in reducing antibiotic use in rabbit farming. The closing speech explained the workings of LONCUN, the latest reference market for benchmark prices of rabbit meat activated in Spain. Moreover, a total of 20 communications were presented both in working sessions with oral messages and posters (nutrition, pathology, biosecurity and sustainability, housing and welfare, and reproduction and genetics). The meeting was attended by more than 210 participants from several European, American and African countries. Abstracts of the contributions presented are reported below.

Agroindustry as the development of agricultural sector expected can play a part in to create a market to agriculture pickings through various its product of him. The strategy is big scale plan which has future reach priority which far is and also specified in such a manner so that enable organization to have interaction to effectively with its environment in a condition aimed at all emulation optimization attainment of target with a various pertinent organizational target. This research revenue analysis aim to the effort my ginger and compile correct development strategy to a worker of ginger in Kota Raya Village Rengat District Indragiri Hulu Regency. Result of research of Amount produce its month; moon ginger flaky that is 360 bale, whereas in acceptance to the effort my ginger that is Rp. 5.400.000. obtained net earning the effort my ginger Rp. 2.764.000 per month. correct Development strategy to worker of ginger flaky is: Increase product ginger flaky to fulfill request of market, conducting ginger flaky promotion and make more interesting tidiness to be an access to market broader, Maintaining market which has there is and looks for new market by improving opportunity of promotion by following existing exhibition; Braid cooperation with relevant institute to be is tough of capital employed and self-service to market product, managing health permit so that marketing of broader ginger flaky; Take care of the availability of raw material at the time of price of fluctuating and do product continuity by providing raw material stock and avoid too kept old raw material; Improve standard quality of especial raw material, supporter raw material in order not to easy to destroy, and also look for market information through newspaper, on duty commerce and follow existing exhibition, making better product can fulfill request of market.

According to the data indicating the decline and restructuring during the past decade, as well as the trend in the European Union member states, it can be expected that the role of traditional agriculture and fish production in direct rural employment decrease further. This also values those strategic directions for restructuring that will lead fishculture from quantity driven to quality production along with sustainable development (i.e. environmental conscious production) and multifunctional farming. This way the economic and social tensions caused by the concentration of the production and labour output can be mitigated.It is laid in the 1257/1999 Act on rural Development that farmers that enrol the agri-environmental scheme should follow the “Good Agricultural Practice” on the whole managed area. In case of agri-environmental schemes this is a precondition for which no grants are given.The adaptation of “Good Agricultural Practice” in fishproduction,where it is called: “Good Pond Culture Practice” is considered important on the basis of the above mentioned. This programme is undertaken in co-operation with the Research Institute for Aquaculture, Fisheries and Irrigation, University of Debrecen, Faculty of Agricultural Economics and Rural Development and the Association of Hungarian Fish Farmers and Product Council.The European Commission proposed the formulation of the European Fisheries and Aquaculture Fund (EFAF) for the period 2007-20013, which will replace the Financial Instruments for Fisheries Guidance (FIFG), but it also consists of several new elements and will be working differently, too. According to the proposal the budget for the Fund will be nearly 5 billion EUR (4963 million EUR). The development level of aquaculture and fisheries and the social and economic significance in the given member state will be considered when distributing the Fund between the Member States.According to the plan the Fund is organised along five priority axes, of which the most important for the Hungarian fisheries sector is No. II: Aquaculture and the processing and marketing of aquaculture and fisheries products. The main measure areas are the followings:1. investment support for aquaculture;2. support for aquatic-environmental schemes;3. environmental- and animal health issues;4. investments in processing and marketingIn case of accessing support under measure area No. 2 farms are obliged to meet the requirements of the scheme beyond the “good management practice” for 5 years, which is to be supervised by the approved body of the Member State. For this reason our work is considered to be substantial.Approval of the application of “Good Pond Culture Practice” is based on two elements: first the prevailing environmental and nature conservation regulations, as well as the list of controllable conditions in the new agri-environmental agreements are to be met. “Good Pond Culture Practice” are to be conducted on the whole farm area. Its main elements are:- nutrition management,- feeding,- pond maintenance,- stocking,- harvesting,- animal welfare (storage and over-wintering).

Subject area Entrepreneurship, Strategic Marketing, Innovation, New product development (NPD). Study level/applicability This case is suitable to be used in advanced undergraduate, and MBA/MSc. Case overview This case illustrates the challenges related to commercializing an innovative product, the coconut dehusking machine in the Malaysian market. It revolves around the issues pertaining to the pre and post-lunch activities and bottleneck of the coconut dehusking and defibering (CDD) machine which was developed by Md Akhir in July 2003. Md Akhir, the senior research officer at Mechanization and Automation Research Centre, Malaysian Agricultural Research and Development Institute (MARDI), believed that it was the first coconut dehusker in Malaysia. During 2000, farmers used to dehusk coconut manually, as there was no readily available machine to help them. Thus, Md Akhir felt the necessity to innovate such a machine that could help the farmers to dehusk efficiently in comparatively less effort and time. From 2003 to 2005, he presented his innovation in several national and international exhibitions and received accolades for such innovative product. In 2005, MARDI signed the memorandum of agreement of five years to license the CDD with Phytofolia Sendirian Berhad without having Md Akhir’s consent. Phytofolia was a comparatively new company owned by two entrepreneurs – Azmin Samin and Abd Hamid. During 2007, Phytofolia changed the specification of the CDD without informing to Md Akhir. Furthermore, two machines were sold to a company in Papua New Guinea, but no feedback was sought about the performance of the modified CDD. The price of CDD was set very high and thus the local farmers refused to buy it. In 2009, Hamid left Phytofolia due to disagreement with his business partner. He collaborated with Mr Sigiarno a venture capitalist from Indonesia and offer MARDI RM200,000 up-front to buy the IP of the CDD. At the end of the contract, Phytofolia failed to pay the royalty to MARDI and the contract ended in 2010. By seeing the fall of memorandum of agreement, MARDI asked Md Akhir to decide the next step whether to sign new agreement with Phytofolia, to sign agreement with Hamid’s newly formed company Kelapa Gading, to giving up commercialization and provide this machine to the farmers free of cost or to create a start-up company, fabricate and market the CDD. Md Akhir was really confused about which way to go! Expected learning outcomes Using this case, students can learn how a small and/or medium scale company can strategize its new product launch. Based on the given industry scenario, students can realize the potential challenges that are related to launching a new product. Furthermore, this case demonstrates that producing a high-quality product is not enough to succeed in the market; right strategy also plays an important role in making it successful. Finally, it can be also learned that proper marketing strategy, good coordination and communication with support companies as well as internal harmony are three important factors that contributes in any business success. Overall, entrepreneurship students will learn how to use the opportunity and manage the innovation. On the other hand, strategic marketing students will learn the importance of adopting proper strategy, while the students who are undertaking the new product development course will be benefited by seeing the practical situation of a new product launch, its rise and its fall. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 3: Entrepreneurship

Abstract Sustainable social entrepreneurship (SSE) is a kind of entrepreneurship that meets the needs of the present without compromising the ability, efficiency and values of future generations to meet their own needs. SSE leads to sustainable development. Social entrepreneurs were developed through well-conceived and well directed training programmes around thrust areas, thus advancing the frontiers of theories and practice SSE. The concept of SSE challenges that fosters long-term protection of the society, environment and its habitants as the technological or engineering developments are guided by efficiency, productivity, profitability, health and environmental impacts, resource and energy conservation, waste management, and social impacts such as public convenience, unemployment and crime. The specific objectives of this research were: (i) To formulate and appraise forty-three number of detailed project reports (DPRs) of Diploma in Entrepreneurship and Business Management (DEBM ) course extension learners in eleven batches attached with the DEBM Counsellor and Co- ordinator of Entrepreneurship Development Institute of India -Ahmedabad (EDI),India as well author of this research during the research year (RY) 2007-2014 , (ii) To conduct social impact assessment and environmental health impact assessment (EHIA) for projects , (iii) To design and develop a comprehensive and green economic system modelling and (iv) To promote sustainable socio- economic policies of SIA process for an efficient socio- economic transformation development based on social entrepreneurial research conducted in South India . The design of the study is cross sectional. SIA is defined as the systematic identification and evaluation of the potential social impacts of proposed projects, plans, programs, policies or legislative actions relative to the socio- economic components of the society and total environment. Social factor has been considered in project planning and decision-making process in order to arrive at action which should be socio-economically compatible. Environmental health impact assessment process has been conducted in order to mitigate the environmental health impacts. Socio-economic environment is a man-made environment related to a set of considerations such as demographical study including population trends and population distribution , population interaction and interrelation to the social problem and solution, economic indicators of human welfare services, educational systems, transportation systems, environmental protective infrastructural facilities such as water supply system, waste water treatment system, solid and hazardous waste management, resource conservation and recovery process, environmental public health services and medical facilities. Social impact assessment process should be enacted as social policy act in order to encourage the considerations of human society in project planning and decision making process . Extension learners were equipped with the knowledge, skills and motivation to set up their sustainable social enterprises and function dynamically and manage successfully. DPRs proposed by learners have been investigated as per guidelines provided by EDI. Entrepreneurial business planning assessment regimes (EBPARs) have been accomplished for their credibility and communicability. DEBM projects were screened for the seven fatal flaws viz., (i) Scientific feasibility, (ii) technical feasibility, (iii) economic feasibility, (iv) marketing feasibility, (v) environmental feasibility, (vi) social feasibility and (vii) fundamental legality. Social entrepreneur of an entrepreneurial team should need skills in ethics, accounting, law, finance, team creation and marketing aspects in order to avoid failures in the process. The result analysis of forty- three learners has been discussed. Based on comprehensive socio-economic analysis, a green socio-economic system model has been presented. A famous project case of a DPR-I has been presented on unsafe chromium pollution and contamination of about 18 000 to 30 000 mg/kg from Indian cotton roller ginneries and development of green design roller gin rollers for cotton gins duly investigated in a ginning factory. Such low-carbon and energy-efficient agricultural technologies of agricultural hi-tech industries have made important contributions to mitigating the impacts of economic growth on global warming. Hitherto state-of-the- art literatures, market effects have been considered. It is reported that non-market impacts such as social and environmental impact assessment should be considered for proposed projects, plans, programs, policies and legislative action. It is concluded that this action-based and extension learning field study on SSE shall promote sustainable socio-economic policies for sustainable development and poverty alleviation. Keywords: action, efficient, entrepreneurship, environmental impact assessment process, project, social impact assessment (SIA) process, transformation.

Subject area New product development (NPD), entrepreneurship and strategic management. Study level/applicability Advanced undergraduate, MBA/MSc in Marketing and Management course that cover the topics on NPD. Case overview This case illustrates that commercialization of a new product requires a proper strategic direction to make it a reality. The case fact is positioned in livestock feed industry centered on commercialization of a newly developed urea-molasses mineral block (UMMB) or called Nutriblock. Dr Wan, a Senior Principal Research Officer of Malaysian Agricultural Research and Development Institute (MARDI), developed food supplement for ruminants which contained urea, molasses, vitamins, minerals and other nutrients. Dr Wan believed that the UMMB was a better quality food supplement compared to products in the markets because it contained 12 raw feed ingredients and an anthelmintic medication. After almost 10 years of research, in 2003, Dr Wan completed his research and, thus, wanted to get a suitable way to commercialize this product. He had two options: commercializing the technology through licensing of intellectual property right (IPR), or to transfer it as a public domain. The Business Development Unit(BDU) was responsible for the former option, whereas Centre for Promotion and Technology Transfer (CPPT) was in charge for the latter. At the beginning of2006, MARDI decided to commercialize the Nutriblock through licensing the IPR to March Avenue Technology Sendirian Berhad (March Avenue), a newly formed company. March Avenue was formed byKarthiir, a lawyer and Ma Irwan, an electrical engineer. The operation was going smoothly for the first two years. However, problem started in 2008 when Karthiir left the company due to some disagreement with Ma Irwan. Since then, March Avenue failed to achieve its sales target that seriously affected its profit level. Moreover, it suffered from internal management problem. The company finally closed down at the end of 2009. By this four year of operation, March Avenue failed to pay any royalty to MARDI. This circumstance forced Dr Wan to think seriously about his next move regarding choosing the right way of commercializing his Nutriblock. MARDI requested him to give his opinion by January 15, 2010 about whether to give another chance to BDU to commercialize this technology through IPR or to go for public domain under CPPT? Expected learning outcomes Using this case, students can learn that new product development and its commercialization requires proper strategic directions. It illustrates the importance of managing the commercialization of a new product effectively. NPD involves many stages, and it is important to manage every stage properly. This is because a “high-quality product” and/or a “new to the market” product are not enough to succeed in the market. In other words, producing a “product that meets market needs” must be combined with appropriate strategies. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

International visitor surveys (IVS) are traditionally designed to provide destinations with marketing data and intelligence. The New Zealand Tourism Research Institute has been developing new approaches to IVS implementation and data collection in the Pacific Islands that can provide a much richer source of information [1]. The research outlined here is the first to utilise an IVS to explore the positioning of cuisine in the culinary identity of a destination – specifically, the cuisine of the Cook Islands. The Cook Islands is known primarily for its sun, sea and sand features, rather than its culinary attributes. Drawing on data mining of the Cook Islands IVS (2012–2016) and a web audit of destination websites and menus, this paper considers the positioning of food and food-related activities within the Pacific nation’s tourism experience. National tourism organisations are increasingly seeking competitive advantage by utilising their local cuisines as tourist attractions. Research suggests that distinctive local cuisines can act as both a tourism attraction, and as a means of shaping the identity of a destination [2, 3]. In addition to providing an important source of marketable images, local cuisine can also provide a unique experience for tourists. This reinforces the competitiveness and sustainability of the destination [2]. The cuisine of the Cook Islands has come up repeatedly in recommendations for how the country can grow its tourism revenue. Recommendations have been made to improve the food product on offer, develop a distinctive Cook Islands cuisine based on fresh, local produce, and to promote a Cook Islands cuisine experience [4, 5], and to use these to market the Cook Islands as a destination for local food tourism experiences [4]. Despite these recommendations, Cook Island cuisine features less prominently than stereotypical sun, sea, and sand marketing images, and little is known about tourists’ perceptions of and satisfaction with food and food-related activities [6]. Our research addresses this gap by mining IVS data to gain a deeper understanding of tourists’ experiences and perceptions of food in the Cook Islands and assessing whether local food can be positioned as means of creating a unique destination identity. Two methods were used to develop a picture of where food sits in the Cook Islands tourist experience: one focussed on tourist feedback; and the other focused on how food is portrayed in relevant online media. Analysis of all food-related data collected as part of the national IVS between 1 April 2012 and 30 June 2016 was conducted (N = 10,950). A web audit also focused on how food is positioned as part of the Cook Islands tourism product. After identifying the quantitative food-related questions in the IVS, satisfaction with these activities was analysed. Qualitative comments related to food experiences were also examined. The results suggest that participation in food-related activities is generally a positive feature of the visitor experience. The web-audit revealed, however, that food is not a salient feature in the majority of Cook Islands-related websites, and when food did feature, it tended to be oriented towards international cuisine with a ‘touch of the Pacific’ rather than specifically Cook Islands cuisine. This reinforced findings from the IVS data mining that Cook Islands food is presented as a generic tropical ‘seafood and fruit’ cuisine that, largely, lacks the defining and differentiating features of authentic Cook Island cuisine. High participation rates in food-related activities and overall positive evaluations by visitors emerged from the IVS data, yet a dearth of images and information on the country’s food suggests that the Cook Islands is not exploiting its cuisine and food experiences to their full potential. As a direct result of this secondary analysis of IVS data, which highlighted the importance of and potential for food-related activities, the Cook Islands Government is now actively addressing this gap by developing a range of food-related resources and information that can better link tourism to local cuisine. In addition to developing a greater presence of local food in online resources, the Cook Islands Tourism Corporation has also taken on board the messages from the IVS to drive the development of Takurua [7] – an initiative to develop and document local, traditional cuisine and share it with the world. This approach is part of a broader ongoing effort to differentiate the Cook Islands from other South Pacific destinations through its unique cultural attributes. Data mining and secondary analysis of IVS data has not been restricted to the identification of food-related opportunities. Secondary analysis of IVS data in the Pacific has also been used to investigate the impact of other niche markets such as events [8] and to gauge the impact of environmental incidents, for example Cyclone Pam in Vanuatu [9] and algal bloom in the Cook Islands [10], thus reinforcing that IVS data are a rich source of information and are indeed more than just numbers. Corresponding author Tracy Berno can be contacted at tracy.berno@aut.ac.nz References (1) New Zealand Tourism Research Institute (NZTRI). Cook Islands Resources and Outputs; NZTRI: Auckland. http://www.nztri.org.nz/cook-islands-resources (accessed Jun 10, 2019). (2) Lin, Y.; Pearson, T.; Cai, L. Food as a Form of Destination Identity: A Tourism Destination Brand Perspective. Tourism and Hospitality Research 2011, 11, 30–48. https://doi.org/10.1057/thr.2010.22 (3) Okumus, F.; Kock, G.; Scantlebury, M. M.; Okumus, B. Using Local Cuisines when Promoting Small Caribbean Island Destinations. Journal of Travel & Tourism Marketing 2013, 30 (4), 410–429. (4) Food and Agricultural Organization (FAO). Linking Farmers to Markets: Realizing Opportunities for Locally Produced Food on Domestic and Tourist Markets in Cook Islands. FAO Sub-regional Office of the Pacific Islands: Apia, Samoa, 2014. (5) United Nations. “Navigating Stormy Seas through Changing winds”: Developing an Economy whilst Preserving a National Identity and the Modern Challenges of a Small Island Developing State. The Cook Islands National Report for the 2014 Small Islands Developing States (SIDS) Conference and post 2015 Sustainable Development Goals (SDGs). https://sustainabledevelopment.un.org/content/documents/1074217Cook%20Is%20_%20Final%20NATIONAL%20SIDS%20Report.pdf (accessed Jun 10, 2019). (6) Boyera, S. Tourism-led Agribusiness in the South Pacific Countries; Technical Centre for Agriculture and Rural Cooperation (CTA): Brussels, 2016. (7) Cook Islands Tourism Corporation (CITC). Takurua: Food and Feasts of the Cook Islands; CITC: Avarua, Cook Islands, 2018. (8) Thorburn, E.; Milne, S.; Histen, S.; Sun, M.; Jonkers, I. Do Events Attract Higher Yield, Culturally Immersive Visitors to the Cook Islands? In CAUTHE 2016: The Changing Landscape of Tourism and Hospitality: The Impact of Emerging Markets and Emerging Destinations; Scerri, M., Ker Hui, L., Eds.; Blue Mountains International Hotel Management School: Sydney, 2016; pp 1065–1073. (9) Sun, M.; Milne, S. The Impact of Cyclones on Tourist Demand: Pam and Vanuatu. In CAUTHE 2017: Time for Big Ideas? Re-thinking the Field for Tomorrow; Lee, C., Filep, S., Albrecht, J. N., Coetzee, W. JL, Eds.; Department of Tourism, University of Otago: Dunedin, 2017; pp 731–734. (10) Thorburn, E.; Krause, C.; Milne, S. The Impacts of Algal Blooms on Visitor Experience: Muri Lagoon, Cook Islands. In CAUTHE 2017: Time for Big Ideas? Re-thinking the Field For Tomorrow; Lee, C., Filep, S., Albrecht, J. N., Coetzee, W. JL, Eds., Department of Tourism, University of Otago: Dunedin, 2017; pp 582–587.

These scientists point out that the market situation in Ukraine is favorable for the dairy industry functioning and the country has the appropriate prerequisites for its development: favorable climate, large areas of agricultural land, soil fertility, historical experience in farming, qualified staff and significant dairy market capacity. However, the authors reveal the presence of significant problems in the development of Ukrainian dairy subcomplex enterprises which requires further research in the industry development in the current conditions. The aim of the paper is to analyze and assess the main factors of raw milk competitiveness in accordance with the European quality requirements on the dairy complex of Ukraine, as well as analyze the problems of its development and ways to solve them. Currently, dairy enterprises production in Ukraine meet the high quality standards of the EU only partially. Therefore, the main task for Ukrainian producers is to ensure the high quality of both raw milk and the processed products. In addition, antibiotics and palm oil, pesticides, plant substitutes, milk substitution with water, etc. must be excluded from dairy products. According to the statistics, the total consumption fund in Ukraine, including exports and imports, is 9.33 million tons of milk. If we divide this figure by 42 million people of Ukraine, we get 221 kg of milk per capita. But if we divide the real figures - 6.68 million tons - by the real figure for the Ukrainian population - 36 million people - we will see that the consumption level is much lower - 185 kg per capita. Milk production decreased by almost 3.6% in Ukraine during the year. This drop was the most noticeable in cream and butter production, so it is not surprising that this niche was quickly filled by the importers. But what impedes Ukrainian milk industry development in the domestic market and its entering the foreign market? The only reason is low level of milk production. In Ukraine, the volumes in 2019 fell below 10 million tons for the first time. These data are confirmed by the recently published "Forecast of milk production in Ukraine by 2030: methods and calculations" submitted by Olha Kozak, a researcher at the Department of Economics of Agricultural Production and International Integration of the National Research Center "Institute of Agrarian Economics". According to the expert, the internal shortage of the product in 2019 was indicated primarily by the growth of the purchase price for raw milk, which for the last three months of 2019 was almost in line with the world prices or 10-15% higher than in the previous year. In October 2019, the price reached the maximum in hryvnia for the period of Ukraine's independence. Some experts in this field claim that our milk is more expensive than in Belgium, and this is nonsense. The experts predict a record decline in raw materials for 2020. In 2020, these processes will only intensify, causing structural changes in all components of the dairy food system. The situation will also be complicated by the abolition of the Second Grade milk since January 1, 2020, which is provided by the new DSTU "3662: 2018" Raw cow's milk. Specifications". This implies that processing companies will not receive about 1 million tons of second-grade milk. Dairy food producers are embarrassed as they can not compete with the UE plants in terms of prices. Recently, which was attended by Vadym Chagarovsky, the Chairman of the Board of Directors of the Dairy Enterprises Union spoke at the Forum Dairy Business 2019 held in Kyiv. The expert claimed that it is necessary to work out a special development strategy for the period until 2025 in order to save the industry. The document will provide for a change in marketing strategies and, in particular, the definition of target export markets. Currently, Ukraine has implemented a system of food safety and quality control focused on the ultimate result. That is, individual product samples are selected for analysis by the controller. In case of positive results, the good quality of products is confirmed and the whole batch is subject to sale [1]. However, this approach does not guarantee complete safety and absolute product quality. 19 million tons of milk were produced by Ukrainian enterprises and about 5 tons were produced by the population20 years ago. According to these indicators, we were among the top ten world milk producers and, despite the problems with its quality, milk was suitable for processing. Therefore, development of dairy farming in Ukraine requires, above all, operating with real numbers. This is the only way the government can see the real state of this sector. And, by the way, the biggest error is in the amount of milk supplied by the population. The identification of cattle kept in small private farms could settle this problem and provide tracking real numbers and exercising effective control. Thus, the main problems of the milk market in Ukraine are insufficient milk supply and, above all, its low competitiveness and quality. According to some experts, the competitiveness of milk depends on its quality by 80%. At present, raw milk producers are not responsible for the microbiological and hygienic indicators of the EU countries. Since 2004, the quality of milk supplied to processing plants in Ukraine is regulated by the requirements of DSTU 3662-97 "whole cow's milk". Procurement requirements. In 2007, this standard was changed and a additional Extra grade was introduced. In the EU, the main document which sets requirements for food quality and safety is the Regulation (EU) № 853/2004 of the European Parliament and of the Council of 29 April 2004 defining specific rules for the hygiene of foodstuffs. The growing demands on dairy products quality has been an important trend in milk production: in July 2018 DSTU 3662: 2015 "Raw cow's milk. Specifications" was adopted. According to the document, there are three types of milk on the market: "extra", "higher" and "first". However, it was decided afterwards to leave the "second" grade until early 2020 to give farmers time to modernize production [6]. Over the next two years, it will be approved for processing into animal feed, casein, etc. Milk price has not only to reimburse the costs of its production, but to stimulate the growth of its production and contribute to increasing the profitability of its production as well. In addition, raw milk prices include the costs of milk processing enterprises, which cannot increase the price for milk and dairy products due to low solvency of consumers. More than that, the price increase may lead to a reduction in consumption. Increasing the competitiveness of raw milk producers is an important direction in the development of dairy industry enterprises in Ukraine. To achieve this aim they need to develop a set of measures aimed at increasing the productivity of cows, gradual increasing the livestock, especially in agricultural enterprises, increasing milk production and improving its quality characteristics through highly efficient technologies on an innovative basis, taking into account world experience. For this purpose the following steps must be taken: to restore and reconstruct the existing large livestock farms and complexes; increase the efficiency of selection work; to improve the conditions of the animals farming, milking and raw milk cooling system; set up modern large dairy complexes with highly productive animals and a well-established system of raw milk quality assurance; to consolidate raw milk producers with milk processing enterprises which will contribute to pricing policy regulation; to provide effective state support for producers; to introduce resource saving technologies into production in order to reduce resource costs and improve milk quality; to create a new technical and technological base that will meet the modern requirements for milk production; to learn from the experience of other countries; to improve the quality of milk by combating counterfeiting. Thus, the сurrent problems of raw milk producers competitiveness increase are challenging and relevant, and government measures aimed to meet high standards of dairy products safety and quality are the rule for the world's leading producers.

This paper is the eighth in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics that are integral to the design and implementation of culturally relevant Extension education programs. This document is FCS9224, one of a series of the Family Youth and Community Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication date Septmeber 2005.

This paper is the sixth in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics that are integral to the design and implementation of culturally relevant Extension education programs. This document is FCS9222, one of a series of the Family Youth and Community Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication date September 2005.

This paper is the seventh in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics that are integral to the design and implementation of culturally relevant Extension education programs. This document is FCS9223, one of a series of the Family Youth and Community Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication date September 2005.

This paper is the first in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics that are integral to the design and implementation of culturally relevant Extension education programs. This document is FCS9217, one of a series of the Family Youth and Community Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication date September 2005.

This paper is the fifth in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics that are integral to the design and implementation of culturally relevant Extension education programs. This document is FCS9221, one of a series of the Family Youth and Community Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication date September 2005.

This paper is the third in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics that are integral to the design and implementation of culturally relevant Extension education programs. This document is FCS9219, one of a series of the Family Youth and Community Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication date September 2005.

This paper is the second in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics that are integral to the design and implementation of culturally relevant Extension education programs. This document is FCS9218, one of a series of the Family Youth and Community Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication date September 2005.

This paper is the fourth in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics that are integral to the design and implementation of culturally relevant Extension education programs. This document is FCS9220, one of a series of the Family Youth and Community Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication date September 2005.

This paper is the tenth in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics that are integral to the design and implementation of culturally relevant Extension education programs. This document is FCS9226, one of a series of the Family Youth and Community Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication date September 2005.

This paper is the ninth in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics that are integral to the design and implementation of culturally relevant Extension education programs. This document is FCS9225, one of a series of the Family Youth and Community Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication date September 2005.

Since the last 20 years, discussions about Indonesia's position and role in the International cocoa trade have attracted the interest of experts and scientists, not only those in the field of agribusiness and economics, but also able to attract the interest of scientists in the institutional field. This study analyzes how the institutional role in the development of cocoa production through interpretative structural modeling (ISM) analysis approach, with the research location of North Luwu Regency of South Sulawesi. The results of the ISM analysis showed that out of the 13 institutions analyzed, there were nine institutions as priority actors in the development of cocoa production, namely: ((1) Joined Farmer group, (2) Local office for extension services (BP4K), and (3) Extension Officer (4) Private companies, (5) Center for Research/Universities, (6) Local Office for Agriculture and Plantation services, (7) Cocoa Development Center/CDC, (8) Local office for Trade, Cooperatives and Small and Medium Enterprises, and (9) Cocoa Marketing Institute. Furthermore, based on the results of the power-dependent driver matrix mapping, there are three institutions in independent positions, and six other institutions in the linkage position. The six institutions in this linkage position, must be coordinated through effective management, because in addition to affecting the success of the program, feedback can also hinder the development of cocoa production. One of the institutions in the linkage position, namely private companies occupies a key priority position in the development of cocoa production.

This paper studies and provide a comprehensive and critical research by analyzing and evaluating the beef marketing channels, determine marketing efficiency, examine key social and economic factors contributing to the success and failure and establish the regional market interactions across the three agro-ecological regions in Zambia. To achieve this, the research used both primary and secondary qualitative and quantitative data from national representative surveys by Rural Agricultural Livelihood Surveys Reports which were implemented by Indaba Agricultural Policy Research Institute, and the 2017/18 Livestock and Aquaculture Census Report by Ministry of Fisheries and Livestock, Central Statistics Office, and other relevant literature related to this study. A questionnaire was used in primary data collection through snowball sampling technique, physically asking, and observing cattle farmers, abattoirs, wholesalers, processing companies and various players or actors in the beef market. Thereafter, intermediation theory was applied to develop a conceptual framework, transaction cost analysis was used to understand how and why different supply channels develop, and finally market performance was determined by analyzing the level of marketing margins. It was found that there are two major channels (Channel A and Channel B used by small-scale and commercial scale farmers respectively) which have channel subdivisions and several social and economic factors influence the farmers choice of marketing channel as well as influence consumer choices. Channel A was dominated by intermediaries while channel B be was vertically integrated. It was determined that all beef channels in Zambia were efficient and three major consumer types were observed and the regional market interactions showed that region I supplies both II and III, region II supplies III while region III is more of a consumer region. This study will help to fully understand cattle producers marketing channel selection, consumer choice of market and product quality, regional market interactions and develops recommendations making available valuable information to farmers, beef traders, companies, and policy makers thereby has the potential to improving beef trade and markets in Zambia.

Crop insurance is one of the strategies producers can use to reduce risk of income loss due to climate variability. The best approach for reducing risks involves a combination of crop insurance with a pre-harvest marketing plan that includes strategies like hedging and forward contracting. A producer's choice among strategies is often complicated when both price and yield risk are present. However, about 69% of crop failures in the U.S. are because of either drought or excessive moisture (Ibarra and Hewitt, 1999). Are there options for a farmer to reduce these weather and climate-based risks, and can a grower take advantage of climate forecast information to decide about insurance levels? This paper explores this idea for peanuts and provides examples of how to use crop growth simulation models in combination with climate forecasts to decide about coverage levels. This document is CIR 1468, one of a series of the Agricultural and Biological Engineering Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. First published July 2005. Reviewed: September 2008.

Sweet Orange Scab is a disease that differs in host ranges from the common citrus scab present in Florida. Citrus scab is serious on many tangerines and tangerine hybrids such as Temple, as well as grapefruit and lemons, but rarely causes lesions on sweet orange. In contrast, SOS can cause significant damage on all sweet oranges as well as tangerines and their hybrids. It can be a significant problem on fruit produced for fresh market. Establishment of SOS in Florida could also have quarantine implications for marketing of fresh fruit, especially in Europe. SOS is common in humid citrus growing areas of South America (Argentina, Bolivia, Brazil, Ecuador, Paraguay, and Uruguay), but its presence has not been confirmed elsewhere. This document is Fact Sheet PP-224, one of a series of the Plant Pathology Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Publication date: November 2005.

Realizing the gravity of COVID-19 pandemic, the governments around the world have been putting in place a range of policies and strategies to resume their food security level. Among varies of agricultural productions, most affected sectors are livestock farming, horticulture production. In this line, understanding the impact of COVID-19 on horticulture system is likely to become more widely and deeply felt in agricultural sectors and national economies. This study aims to highlight potential risks faced by; outlines the overall functioning of Sri Lankan horticulture sector during the COVID-19 pandemic and discuss policies need to change going forward to safeguard Sri Lankan horticulture sector from similar shocks in the future. The production and market data gathered from Agricultural Statistics, Hector Kobbekaduwa Agrarian Research and Training Institute (HARTI), Department of Census and Statistics and Export Development Board which were gathered over years between 2016 and 2020. The data contain production quantity, average cultivated extent, retail and wholesale price per Kg, export quantity and value of fruit and vegetable products. Descriptive analysis methods used as the primary analysis techniques. The results imply that there is no declining pattern of all vegetables and fruits production volume. From the retail prices and wholesale prices, we can materialize that the supply chains in the agricultural products have strained to keep up, first with panic buying, followed by forced changes in food consumption patterns and immediate declined with the dropdown in purchasing power. The agricultural export sector is seemed to experience smaller trade impacts, most agricultural exports have continued to reach consumers in international markets. The pandemic is driving some changes that will likely remain part of the future agricultural practices. These include encouraging home garden practices, shifts in online marketing and selling platform, having higher demand for stable and safe food, a greater awareness of supply chain risks, increasing use of digital trade systems and the risk of creeping protectionism. Accordingly, agriculture policies need to change to safeguard of Sri Lankan horticulture sector from similar shocks in the future.

A survey research was carried out in Devdaha V.D.C. and Manpakadi V.D.C of Rupandehi District with the aim to investigate the impact of cooperatives on the farming methods and the socioeconomic status of the farmers. The duration of our research was from January to June 2015. The Purposive Random Sampling wasdone where 80 Household (Sample Size) were selected for our survey i.e., 40 among them were involved in Cooperative and 40 were not. A comparative analysis was done to find the differences between cooperative and non- cooperative farmers. There were differences in various socio-economic aspects like Age, Education, ethnicity, training and subsidy, mechanization, among the cooperative and non-cooperative farmers. Significant impact was found on the farming practices, marketing status and socioeconomic condition among two different groups of farmers. Farmers involved in cooperatives were observed to perform comparatively improved farming practices which were due to accessibility of Farm Inputs and subsidy. Thus it could be concluded that there was significant impact of agricultural cooperative in the farming practices making positive changes on the livelihood of the farmers involved in cooperatives.Journal of the Institute of Agriculture and Animal Science.Vol. 33-34, 2015, page: 177-186

The study was under take to determine and describe the general characteristic of respondents, to explore present livelihood status of unified enclaves people and to identify problems faced by them. The study was conducted at different unified enclaves’ areas of Lalmonirhat, Kurigram, Panchagarh and Nilphamari district during December 2016-June 2017. A total 200 respondents were randomly selected from unified enclave areas for the study 50 from each district. Thirty two percent residents live in straw and mud wall houses and side walls are developed either by tin or by bamboo or other low cost materials and poor families (29%) have walls made by jute sticks. Agriculture is the main source of livelihoods in these areas (80%) including agricultural day labour. Non-farm activities (20%) are mainly limited to shop keeping or trading, rickshaw van pulling. No formal educational institute sponsored by government or private sector was found in unified enclave areas but recently people in enclave areas have built new structures with signboard on their lands by own finances with the hope that their relatives and peers will get jobs if the government approves the scheme. There is no community clinic or primary healthcare facility in the unified enclave areas. Majority of the respondents (76%) take treatment from village doctor and Kobiraj followed by upazilla health care centre (13%) and 5% from community clinic. Ninety two percent birth deliveries had been attended by relatives or midwives at home. Nearly 92% girls were married before age of 18 years. The study reveals that 88% respondents were suffering from dowry but there is no eve-teasing in the unified enclaves due to their strong family and social bondage. Insufficient irrigation facilities and quality agricultural inputs, lack of training and lack of marketing facilities of agricultural products is the major problems of their livelihoods. Insufficient support and lack of training in agriculture, livestock and fisheries, lack of healthcare centre, educational institution, poor road transportation facilities, and insufficient loan facilities of agriculture is the major problems of unified enclaves. To improve the condition of lives of people in unified enclaves, need to ensure quality agricultural inputs and irrigation facilities, agricultural product marketing facilities, training on modern farming and agricultural credits with lower interest rate. Group based or community based fish, poultry or cattle farming might be beneficial for landless people. Low cost capital is needed to establish micro or small business enterprise. To improve the condition of lives of people in unified enclaves, different government agencies have taken various initiatives. But government programmes will not be enough to meet various needs of people of unified enclaves. Intervention from private sector would address various development needs there.

Information is presented on production, employment, marketing, and product quality and price as a result of a survey of the Florida sod industry for the year 2003, the fourth in a series of surveys since 1992. Total sod production in Florida was estimated to be 92,950 acres. Sixty-four percent of Florida sod acreage was St. Augustinegrass of which more than two-thirds (69%) was Floratam. Bahiagrass comprised 24 percent of sod in production in 2003 and bermudagrass and centipedegrass were at 6 percent and 5 percent, respectively. Nearly three-quarters (73%) of Florida sod production occurred on sandy soils. The majority of sod production was in south Florida. Harvested sod accounted for 68 percent of the sod in production and medium-sized farms harvested the highest percentage of their production acres (82%). The in-field value for all varieties totaled $405 million, while harvested sod was valued at $307 million. Levels of mechanization and employment remained the same over the last three years for the majority of sod farms. The survey showed that 96 percent of all producers expected to maintain or increase current sod production, indicating optimism about future demand. Published by the Institute of Food and Agricultural Sciences University of Florida, Gainesville 32611, April 2005.

MicroMedical Ready to Commercialize Australian-developed Artificial Heart. Australia's BresaGen Cell Therapy Program Enters New Phase. Study Shows Novogen's Promensil Relieves Common Breast Condition. Bionomics Appoints Eminent Cancer Researcher to Its Scientific Advisory Board. Clover Receives Marketing Approval for HiDHA from Thai FDA. NZ's Industrial Research Finds Success in Biopharmaceuticals. Dr. Reddy's Diabetes Drug in Final Lap of Trials. Indian Firm Panacea Biotec Offers Safer Anthrax Vaccine. Japan's Santen Pharmaceuticals Starts Glaucoma Medicine Phase Two Trials in US. Hayashibara Develops Method to Boost Skin's Collagen Production Ability. Otsuka and Bristol-Myers Squibb Seek FDA Approval for Schizophrenia Drug. Eisai Completes Phase Three Trials of Anti-dementia Drug for Cerebrovascular Dementia. Bayer to Build US$3.4 Billion Plant in China. Biosystems to Distribute Rapid HIV Test Kit in China. SciClone's Sales of Immune Enhancer Remarkably Increase. Cytyc Conducts Study on ThinPrep Pap Test in China. Entomed and Shanghai Institute to Collaborate on Insect-based Drugs. China's Chifeng Pharmaceutical Mass Produces Epherdrine. Digene's China Study Confirms Effectiveness of HPV Testing in Cervical Cancer Screening. Applied Gene Technologies and AsiaGen to Jointly Fight Tuberculosis. GlaxoSmithKline's Hepatitis B Antidote Goes on Sale in China. World Diagnostics Opens GLOBALeMED Website in Hong Kong. US-based Tanox to Invest NT$14 Billion in Taiwan Pharmaceutical Plant. Taiwan Salt to Begin Production of Collagen Material. Novartis to Set Up Tropical Diseases Research Center in Singapore. Hollin-Eden Tests Immune-Regulating Hormone at Singapore Hospital. GlaxoSmithKline and Diethelm Sign Distribution Pact in Malaysia. Korea's EnBiobank Lab Wins Agricultural "Nobel Prize". Ilyang Pharmaceutical Opens Inorganic Materials Plant.

Abstract: Nowadays, Vietnamese women are participating actively in parts of the economy that were previously deemed male domain. Women are involved in business activities at all levels in Vietnam, making significant contributions to the economic development of the country. By December 2011, there were 81,226 small and medium enterprises headed by women, accounting for 25% of the total number of enterprises in the country (GSO, 2013). In Vietnam, despite recent economic development, socio-cultural and legal barriers are still very difficult for women since the general perception in society is that a woman’s main duty is to be a good housewife and mother and they are also often perceived as weak, passive and irrational (VWEC, 2007). Even though the studies related to women entrepreneurship development are quite extensive, amongst them only a limited number of researches on the role of legal and socio - cultural barriers on women entrepreneurs in the context of Vietnam have been investigated. Thus, supported by the World Trade Institute (WTI) in Bern, Switzerland, the researchers have chosen this as the subject of this study. Based on a quantitative survey of 110 companies in Hanoi and adjacent areas, the research has taken legal and socio - cultural barriers and explored their effect on the development of women entrepreneurship in the context of Vietnam in order to indicate how women entrepreneurs perceive the impact of socio-cultural factors, economic impacts, and policy reforms on their entrepreneurial situations and initiatives, and to then provide policy implications for promoting women’s entrepreneurship and gender equality in Vietnam. 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Introduction One of the ways in which ‘country’ is made to work discursively is in ‘country music’ – defining a genre and sensibility in music production, marketing and consumption. This article seeks to excavate one small niche in the historical geography of country music to explore exactly how discursive antecedents emerged, and crucially, how images associated with ‘country’ surfaced and travelled internationally via one of the new ‘global’ media of the first half of the twentieth century – sheet music. My central arguments are twofold: first, that alongside aural qualities and lyrical content, the visual elements of sheet music were important and thus far have been under-acknowledged. Sheet music diffused the imagery connecting ‘country’ to music, to particular landscapes, and masculinities. In the literature on country music much emphasis has been placed on film, radio and television (Tichi; Peterson). Yet, sheet music was for several decades the most common way people bought personal copies of songs they liked and intended to play at home on piano, guitar or ukulele. This was particularly the case in Australia – geographically distant, and rarely included in international tours by American country music stars. Sheet music is thus a rich text to reveal the historical contours of ‘country’. My second and related argument is that that the possibilities for the globalising of ‘country’ were first explored in music. The idea of transnational discourses associated with ‘country’ and ‘rurality’ is relatively new (Cloke et al; Gorman-Murray et al; McCarthy), but in music we see early evidence of a globalising discourse of ‘country’ well ahead of the time period usually analysed. Accordingly, my focus is on the sheet music of country songs in Australia in the first half of the twentieth century and on how visual representations hybridised travelling themes to create a new vernacular ‘country’ in Australia. Creating ‘Country’ Music Country music, as its name suggests, is perceived as the music of rural areas, “defined in contrast to metropolitan norms” (Smith 301). However, the ‘naturalness’ of associations between country music and rurality belies a history of urban capitalism and the refinement of deliberate methods of marketing music through associated visual imagery. Early groups wore suits and dressed for urban audiences – but then altered appearances later, on the insistence of urban record companies, to emphasise rurality and cowboy heritage. Post-1950, ‘country’ came to replace ‘folk’ music as a marketing label, as the latter was considered to have too many communistic references (Hemphill 5), and the ethnic mixing of earlier folk styles was conveniently forgotten in the marketing of ‘country’ music as distinct from African American ‘race’ and ‘r and b’ music. Now an industry of its own with multinational headquarters in Nashville, country music is a ‘cash cow’ for entertainment corporations, with lower average production costs, considerable profit margins, and marketing advantages that stem from tropes of working class identity and ‘rural’ honesty (see Lewis; Arango). Another of country music’s associations is with American geography – and an imagined heartland in the colonial frontier of the American West. Slippages between ‘country’ and ‘western’ in music, film and dress enhance this. But historical fictions are masked: ‘purists’ argue that western dress and music have nothing to do with ‘country’ (see truewesternmusic.com), while recognition of the Spanish-Mexican, Native American and Hawaiian origins of ‘cowboy’ mythology is meagre (George-Warren and Freedman). Similarly, the highly international diffusion and adaptation of country music as it rose to prominence in the 1940s is frequently downplayed (Connell and Gibson), as are the destructive elements of colonialism and dispossession of indigenous peoples in frontier America (though Johnny Cash’s 1964 album The Ballads Of The American Indian: Bitter Tears was an exception). Adding to the above is the way ‘country’ operates discursively in music as a means to construct particular masculinities. Again, linked to rural imagery and the American frontier, the dominant masculinity is of rugged men wrestling nature, negotiating hardships and the pressures of family life. Country music valorises ‘heroic masculinities’ (Holt and Thompson), with echoes of earlier cowboy identities reverberating into contemporary performance through dress style, lyrical content and marketing imagery. The men of country music mythology live an isolated existence, working hard to earn an income for dependent families. Their music speaks to the triumph of hard work, honest values (meaning in this context a musical style, and lyrical concerns that are ‘down to earth’, ‘straightforward’ and ‘without pretence’) and physical strength, in spite of neglect from national governments and uncaring urban leaders. Country music has often come to be associated with conservative politics, heteronormativity, and whiteness (Gibson and Davidson), echoing the wider politics of ‘country’ – it is no coincidence, for example, that the slogan for the 2008 Republican National Convention in America was ‘country first’. And yet, throughout its history, country music has also enabled more diverse gender performances to emerge – from those emphasising (or bemoaning) domesticity; assertive femininity; creative negotiation of ‘country’ norms by gay men; and ‘alternative’ culture (captured in the marketing tag, ‘alt.country’); to those acknowledging white male victimhood, criminality (‘the outlaw’), vulnerability and cruelty (see Johnson; McCusker and Pecknold; Saucier). Despite dominant tropes of ‘honesty’, country music is far from transparent, standing for certain values and identities, and yet enabling the construction of diverse and contradictory others. Historical analysis is therefore required to trace the emergence of ‘country’ in music, as it travelled beyond America. A Note on Sheet Music as Media Source Sheet music was one of the main modes of distribution of music from the 1930s through to the 1950s – a formative period in which an eclectic group of otherwise distinct ‘hillbilly’ and ‘folk’ styles moved into a single genre identity, and after which vinyl singles and LP records with picture covers dominated. Sheet music was prevalent in everyday life: beyond radio, a hit song was one that was widely purchased as sheet music, while pianos and sheet music collections (stored in a piece of furniture called a ‘music canterbury’) in family homes were commonplace. Sheet music is in many respects preferable to recorded music as a form of evidence for historical analysis of country music. Picture LP covers did not arrive until the late 1950s (by which time rock and roll had surpassed country music). Until then, 78 rpm shellac discs, the main form of pre-recorded music, featured generic brown paper sleeves from the individual record companies, or city retail stores. Also, while radio was clearly central to the consumption of music in this period, it obviously also lacked the pictorial element that sheet music could provide. Sheet music bridged the music and printing industries – the latter already well-equipped with colour printing, graphic design and marketing tools. Sheet music was often literally crammed with information, providing the researcher with musical notation, lyrics, cover art and embedded advertisements – aural and visual texts combined. These multiple dimensions of sheet music proved useful here, for clues to the context of the music/media industries and geography of distribution (for instance, in addresses for publishers and sheet music retail shops). Moreover, most sheet music of the time used rich, sometimes exaggerated, images to convince passing shoppers to buy songs that they had possibly never heard. As sheet music required caricature rather than detail or historical accuracy, it enabled fantasy without distraction. In terms of representations of ‘country’, then, sheet music is perhaps even more evocative than film or television. Hundreds of sheet music items were collected for this research over several years, through deliberate searching (for instance, in library archives and specialist sheet music stores) and with some serendipity (for instance, when buying second hand sheet music in charity shops or garage sales). The collected material is probably not representative of all music available at the time – it is as much a specialised personal collection as a comprehensive survey. However, at least some material from all the major Australian country music performers of the time were found, and the resulting collection appears to be several times larger than that held currently by the National Library of Australia (from which some entries were sourced). All examples here are of songs written by, or cover art designed for Australian country music performers. For brevity’s sake, the following analysis of the sheet music follows a crudely chronological framework. Country Music in Australia Before ‘Country’ Country music did not ‘arrive’ in Australia from America as a fully-finished genre category; nor was Australia at the time without rural mythology or its own folk music traditions. Associations between Australian national identity, rurality and popular culture were entrenched in a period of intense creativity and renewed national pride in the decades prior to and after Federation in 1901. This period saw an outpouring of art, poetry, music and writing in new nationalist idiom, rooted in ‘the bush’ (though drawing heavily on Celtic expressions), and celebrating themes of mateship, rural adversity and ‘battlers’. By the turn of the twentieth century, such myths, invoked through memory and nostalgia, had already been popularised. Australia had a fully-established system of colonies, capital cities and state governments, and was highly urbanised. Yet the poetry, folk music and art, invariably set in rural locales, looked back to the early 1800s, romanticising bush characters and frontier events. The ‘bush ballad’ was a central and recurring motif, one that commentators have argued was distinctly, and essentially ‘Australian’ (Watson; Smith). Sheet music from this early period reflects the nationalistic, bush-orientated popular culture of the time: iconic Australian fauna and flora are prominent, and Australian folk culture is emphasised as ‘native’ (being the first era of cultural expressions from Australian-born residents). Pioneer life and achievements are celebrated. ‘Along the road to Gundagai’, for instance, was about an iconic Australian country town and depicted sheep droving along rustic trails with overhanging eucalypts. Male figures are either absent, or are depicted in situ as lone drovers in the archetypal ‘shepherd’ image, behind their flocks of sheep (Figure 1). Figure 1: No. 1 Magpie Ballads – The Pioneer (c1900) and Along the road to Gundagai (1923). Further colonial ruralities developed in Australia from the 1910s to 1940s, when agrarian values grew in the promotion of Australian agricultural exports. Australia ‘rode on the sheep’s back’ to industrialisation, and governments promoted rural development and inland migration. It was a period in which rural lifestyles were seen as superior to those in the crowded inner city, and government strategies sought to create a landed proletariat through post-war land settlement and farm allotment schemes. National security was said to rely on populating the inland with those of European descent, developing rural industries, and breeding a healthier and yet compliant population (Dufty), from which armies of war-ready men could be recruited in times of conflict. Popular culture served these national interests, and thus during these decades, when ‘hillbilly’ and other North American music forms were imported, they were transformed, adapted and reworked (as in other places such as Canada – see Lehr). There were definite parallels in the frontier narratives of the United States (Whiteoak), and several local adaptations followed: Tex Morton became Australia’s ‘Yodelling boundary rider’ and Gordon Parsons became ‘Australia’s yodelling bushman’. American songs were re-recorded and performed, and new original songs written with Australian lyrics, titles and themes. Visual imagery in sheet music built upon earlier folk/bush frontier themes to re-cast Australian pastoralism in a more settled, modernist and nationalist aesthetic; farms were places for the production of a robust nation. Where male figures were present on sheet music covers in the early twentieth century, they became more prominent in this period, and wore Akubras (Figure 2). The lyrics to John Ashe’s Growin’ the Golden Fleece (1952) exemplify this mix of Australian frontier imagery, new pastoralist/nationalist rhetoric, and the importation of American cowboy masculinity: Go west and take up sheep, man, North Queensland is the shot But if you don’t get rich, man, you’re sure to get dry rot Oh! Growin’ the golden fleece, battlin’ a-way out west Is bound to break your flamin’ heart, or else expand your chest… We westerners are handy, we can’t afford to crack Not while the whole darn’d country is riding on our back Figure 2: Eric Tutin’s Shearers’ Jamboree (1946). As in America, country music struck a chord because it emerged “at a point in history when the project of the creation and settlement of a new society was underway but had been neither completed nor abandoned” (Dyer 33). Governments pressed on with the colonial project of inland expansion in Australia, despite the theft of indigenous country this entailed, and popular culture such as music became a means to normalise and naturalise the process. Again, mutations of American western imagery, and particular iconic male figures were important, as in Roy Darling’s (1945) Overlander Trail (Figure 3): Wagon wheels are rolling on, and the days seem mighty long Clouds of heat-dust in the air, bawling cattle everywhere They’re on the overlander trail Where only sheer determination will prevail Men of Aussie with a job to do, they’ll stick and drive the cattle through And though they sweat they know they surely must Keep on the trail that winds a-head thro’ heat and dust All sons of Aussie and they will not fail. Sheet music depicted silhouetted men in cowboy hats on horses (either riding solo or in small groups), riding into sunsets or before looming mountain ranges. Music – an important part of popular culture in the 1940s – furthered the colonial project of invading, securing and transforming the Australian interior by normalising its agendas and providing it with heroic male characters, stirring tales and catchy tunes. Figure 3: ‘Roy Darling’s (1945) Overlander Trail and Smoky Dawson’s The Overlander’s Song (1946). ‘Country Music’ Becomes a (Globalised) Genre Further growth in Australian country music followed waves of popularity in the United States in the 1940s and 1950s, and was heavily influenced by new cross-media publicity opportunities. Radio shows expanded, and western TV shows such as Bonanza and On the Range fuelled a ‘golden age’. Australian performers such as Slim Dusty and Smokey Dawson rose to fame (see Fitzgerald and Hayward) in an era when rural-urban migration peaked. Sheet music reflected the further diffusion and adoption of American visual imagery: where male figures were present on sheet music covers, they became more prominent than before and wore Stetsons. Some were depicted as chiselled-faced but simple men, with plain clothing and square jaws. Others began to more enthusiastically embrace cowboy looks, with bandana neckerchiefs, rawhide waistcoats, embellished and harnessed tall shaft boots, pipe-edged western shirts with wide collars, smile pockets, snap fasteners and shotgun cuffs, and fringed leather jackets (Figure 4). Landscapes altered further too: cacti replaced eucalypts, and iconic ‘western’ imagery of dusty towns, deserts, mesas and buttes appeared (Figure 5). Any semblance of folk music’s appeal to rustic authenticity was jettisoned in favour of showmanship, as cowboy personas were constructed to maximise cinematic appeal. Figure 4: Al Dexter’s Pistol Packin’ Mama (1943) and Reg Lindsay’s (1954) Country and Western Song Album. Figure 5: Tim McNamara’s Hitching Post (1948) and Smoky Dawson’s Golden West Album (1951). Far from slavish mimicry of American culture, however, hybridisations were common. According to Australian music historian Graeme Smith (300): “Australian place names appear, seeking the same mythological resonance that American localisation evoked: hobos became bagmen […] cowboys become boundary riders.” Thus alongside reproductions of the musical notations of American songs by Lefty Frizzel, Roy Carter and Jimmie Rodgers were songs with localised themes by new Australian stars such as Reg Lindsay and Smoky Dawson: My curlyheaded buckaroo, My home way out back, and On the Murray Valley. On the cover of The square dance by the billabong (Figure 6) – the title of which itself was a conjunction of archetypal ‘country’ images from both America and Australia – a background of eucalypts and windmills frames dancers in classic 1940s western (American) garb. In the case of Tex Morton’s Beautiful Queensland (Figure 7), itself mutated from W. Lee O’Daniel’s Beautiful Texas (c1945), the sheet music instructed those playing the music that the ‘names of other states may be substituted for Queensland’. ‘Country’ music had become an established genre, with normative values, standardised images and themes and yet constituted a stylistic formula with enough polysemy to enable local adaptations and variations. Figure 6: The Square dance by the billabong, Vernon Lisle, 1951. Figure 7: Beautiful Queensland, Tex Morton, c1945 source: http://nla.gov.au/nla.mus-vn1793930. Conclusions In country music images of place and masculinity combine. In music, frontier landscapes are populated by rugged men living ‘on the range’ in neo-colonial attempts to tame the land and convert it to productive uses. This article has considered only one media – sheet music – in only one country (Australia) and in only one time period (1900-1950s). There is much more to say than was possible here about country music, place and gender – particularly recently, since ‘country’ has fragmented into several niches, and marketing of country music via cable television and the internet has ensued (see McCusker and Pecknold). My purpose here has been instead to explore the early origins of ‘country’ mythology in popular culture, through a media source rarely analysed. Images associated with ‘country’ travelled internationally via sheet music, immensely popular in the 1930s and 1940s before the advent of television. The visual elements of sheet music contributed to the popularisation and standardisation of genre expectations and appearances, and yet these too travelled and were adapted and varied in places like Australia which had their own colonial histories and folk music heritages. Evidenced here is how combinations of geographical and gender imagery embraced imported American cowboy imagery and adapted it to local markets and concerns. Australia saw itself as a modern rural utopia with export aspirations and a desire to secure permanence through taming and populating its inland. Sheet music reflected all this. So too, sheet music reveals the historical contours of ‘country’ as a transnational discourse – and the extent to which ‘country’ brought with it a clearly defined set of normative values, a somewhat exaggerated cowboy masculinity, and a remarkable capacity to be moulded to local circumstances. Well before later and more supposedly ‘global’ media such as the internet and television, the humble printed sheet of notated music was steadily shaping ‘country’ imagery, and an emergent international geography of cultural flows. References Arango, Tim. “Cashville USA.” Fortune, Jan 29, 2007. Sept 3, 2008, http://money.cnn.com/magazines/fortune/fortune_archive/2007/01/22/8397980/index.htm. Cloke, Paul, Marsden, Terry and Mooney, Patrick, eds. Handbook of Rural Studies, London: Sage, 2006. Connell, John and Gibson, Chris. Sound Tracks: Popular Music, Identity and Place, London: Routledge, 2003. Dufty, Rae. Rethinking the politics of distribution: the geographies and governmentalities of housing assistance in rural New South Wales, Australia, PhD thesis, UNSW, 2008. Dyer, Richard. White: Essays on Race and Culture, London: Routledge, 1997. George-Warren, Holly and Freedman, Michelle. How the West was Worn: a History of Western Wear, New York: Abrams, 2000. Fitzgerald, Jon and Hayward, Phil. “At the confluence: Slim Dusty and Australian country music.” Outback and Urban: Australian Country Music. Ed. Phil Hayward. Gympie: Australian Institute of Country Music Press, 2003. 29-54. Gibson, Chris and Davidson, Deborah. “Tamworth, Australia’s ‘country music capital’: place marketing, rural narratives and resident reactions.” Journal of Rural Studies 20 (2004): 387-404. Gorman-Murray, Andrew, Darian-Smith, Kate and Gibson, Chris. “Scaling the rural: reflections on rural cultural studies.” Australian Humanities Review 45 (2008): in press. Hemphill, Paul. The Nashville Sound: Bright Lights and Country Music, New York: Simon and Schuster, 1970. Holt, Douglas B. and Thompson, Craig J. “Man-of-action heroes: the pursuit of heroic masculinity in everyday consumption.” Journal of Consumer Research 31 (2004). Johnson, Corey W. “‘The first step is the two-step’: hegemonic masculinity and dancing in a country western gay bar.” International Journal of Qualitative Studies in Education 18 (2004): 445-464. Lehr, John C. “‘Texas (When I die)’: national identity and images of place in Canadian country music broadcasts.” The Canadian Geographer 27 (1983): 361-370. Lewis, George H. “Lap dancer or hillbilly deluxe? The cultural construction of modern country music.” Journal of Popular Culture, 31 (1997): 163-173. McCarthy, James. “Rural geography: globalizing the countryside.” Progress in Human Geography 32 (2008): 132-137. McCusker, Kristine M. and Pecknold, Diane. Eds. A Boy Named Sue: Gender and Country Music. UP of Mississippi, 2004. Peterson, Richard A. Creating Country Music: Fabricating Authenticity. Chicago: U of Chicago P, 1997. Saucier, Karen A. “Healers and heartbreakers: images of women and men in country music.” Journal of Popular Culture 20 (1986): 147-166. Smith, Graeme. “Australian country music and the hillbilly yodel.” Popular Music 13 (1994): 297-311. Tichi, Cecelia. Readin’ Country Music. Durham: Duke UP, 1998. truewesternmusic.com “True western music.”, Sept 3, 2008, http://truewesternmusic.com/. Watson, Eric. Country Music in Australia. Sydney: Rodeo Publications, 1984. Whiteoak, John. “Two frontiers: early cowboy music and Australian popular culture.” Outback and Urban: Australian Country Music. Ed. P. Hayward. Gympie: AICMP: 2003. 1-28.

The recent threats to a presumed international order posed by acts of heightened terrorism have overshadowed the promise of an emergent order evoked by such concepts as ‘the third way’ and ‘the knowledge society’. Part of the problem with these notions is that they have resonance for only a fairly selective group of intellectuals. Additionally, the terms are somewhat amorphous, so they have not achieved secure purchase in the popular media. But their meanings are not necessarily cancelled by the disordering events of political extremism, worrying as those events are. In the domestic policies of governments, and in workplaces, these other calls to (a beneficent) order continue to be heard and acted upon. The questions are those one must ask of any putative order: what kind of order is it, and is it really beneficial? It is perhaps all the more important to ask these questions when we might be otherwise distracted by the more dramatic events. The End of History? Both the knowledge society and the third way are variations on the ‘end of history’ thesis proposed by the US political scientist, Francis Fukuyama, after the collapse of the Soviet Union. For Fukuyama, as is by now well known, this collapse (for him of Marxism or communism, not just of the Soviet Union) ushered in the triumph of liberalism and capitalism as practiced in the United States and other Western-style democracies. In the third way thesis, as propounded by Anthony Giddens and others, a similar conviction about the bankruptcy of Marxism is accompanied by a more tempered view of liberal capitalism. The third way is, in practice, a middle path between the two, one which recognizes the need for State intervention, not only to condition and discipline the market – which left to its own devices will inevitably have detrimental social effects – but also to facilitate optimum participation in society generally. Hence, the focus of governments on what they call ‘capacity building’, which strongly emphasizes education and training amongst their responsibilities. As a result, the antithesis between communism and capitalism can now appear to have been resolved in a higher synthesis, leaving no room for further dramatic shifts in social organization. The knowledge society – formerly and still sometimes referred to as ‘the knowledge economy’ – has a similar ‘end of history’ flavor because it promises to resolve or at least ameliorate class conflict. It is based on the idea that, increasingly, machines can perform repetitive work, and that basic necessities can be easily met in modern economies. This creates ample scope for product differentiation (niche marketing) and for the provision of cultural goods – entertainment and so on. Everybody will have the opportunity to learn and apply knowledge, and therefore find fulfilling work. Everybody will have the capacity to innovate, and therefore improve the company’s performance, by which each person gains satisfaction and a stake in the future of the business. Technology is also frequently evoked: the interactive new media are said to be particularly amenable to knowledge sharing and innovation. At least in theory, the knowledge society can itself be seen as a third way, or meeting point, between economics and culture, science and arts; and therefore all disciplines, all areas of education and training, are equally important to future social and economic wellbeing. Both these notions have their clear attractions, and can be logically argued to institute improvements on previous orders. But how fully can they achieve their promises, or more importantly, are their promised benefits not just logical entailments but reasonably certain consequences of their social realization? Or can this new order be exploited to the same ends as previous orders? In this short essay, I can do no more than signal a few warnings or reservations concerning the promises that have been made. Social Unity? First of all, both concepts appeal to a putative unity of society, typically grounded in such notions as ‘social capital’ or ‘civil society’. This is problematic, if it is suspected that such unity is a chimera, impossible to achieve, and indeed a dangerous ambition in that it licenses the powerful to find a scapegoat for its elusiveness. Glyn Daly sums the situation up as follows: In every attempt to command the social terrain – to create an antagonism-free new order – various culprits are identified and made responsible for the original loss, or theft, of the fantastical object: Society, Harmony, Salvation, etc. Indeed, the very construction(s) of the social might be understood as a never-ending attempt to solve the original ‘crime’: to identify who has possession of the lost/stolen objects that would enable the full realization/representation of ‘us’. (79) So today, in my own country, New Zealand, we are given a false picture of a nation that lacks enterprise, drives away its best young intellects, can’t convert ideas into business reality, and so on. That paradise of the past when we ‘punched above our weight’, produced Nobel Prize winners and dominated the world in sports, has been stolen away from us. But all around is evidence that is at least partially to the contrary (it is also a fact that it is a big world, and the rest of it is catching up to our once privileged position). Any edition of the Dominion Post’s technology supplement, Info Tech Weekly, is bursting with technological and new media success stories: new start-ups, joint ventures, profitable sellouts, investment from overseas, revolutionary software, value-added agricultural products. Some of these crash and burn: contrary to the myth about the over-gentle, risk-averse New Zealanders, this is sometimes the result of brashness, rashness, and arrogance. New Artisans? Secondly, similar promises about new and improved orders of capitalism have been made before, but the situation was turned to the advantage of capital. In his book on Walter Benjamin, Julian Roberts refers to the ‘cooperative patterns of control’ implied by technology in the new order emerging between the wars. The production management systems that came to be known as Taylorism and Fordism, for example, by instituting processes based on the division of labor, ensured – in theory – that all participants in production were mutually dependent and therefore in some sense equal. Roberts suggests that these new arrangements threatened the old dispensation centered on private ownership of the means of production, and corrective action was not long following. ‘In order to retain this ownership, capitalism . . . resorted to a number of stratagems of which the most important was the division of the world into thinkers and doers, directors and directed, controllers and controlled’ (170). Does contemporary technology, particularly the advent of computers and the Internet as a significant means of production, imply a change in the pattern of control? Conceivably, computer technology and virtual knowledge products (software, etc.) could facilitate a return to a widespread artisan-like mode of production, and we see this to some extent in the new start-ups based on one or a few individuals, engaged in small-scale production. But we have also already seen that where these new enterprises are successful, they tend to expand and subsume, or are bought out by larger concerns. Significantly, we are in a business climate that remains strongly pro-growth, a feature of which is the repeated exhortation of self-employed or small firms to expand, to gear up to an export level of production. In the dissemination of this entrepreneurial message, the business media, which have themselves multiplied in recent years, have played a prominent role. Diverse and Mutually Enriching Knowledges? The concept of knowledge society has come to privilege science and technology. In the news media, as influenced by powerful interests, knowledge society and science and technology are more or less conflated. They are as well in the minds of important people, including those in the all-important research-funding bodies. A pertinent example in New Zealand is the Foundation for Research, Science and Technology. While official foundation publicity is relatively embracing of different approaches to knowledge – ‘the concept of a knowledge society includes the creation, distribution and application of new knowledge to all aspects and across all parts of society’ (FRST, “Foundation’s Role” 4) – specific individual pronouncements betray the actual emphases. For example, in announcing the appointment of a new CEO, the foundation’s Chairman, Neil Richardson said: ‘We live in exciting times and one can sense that the country is finally embracing the value of science and innovation and with it, the concept of a knowledge economy’ (FRST, “Permanent CEO” 1). By such means, ‘knowledge society’ is being used to maintain a division between science and arts, science and culture, when the term’s initial appearance promised a new or renewed awareness of the entanglement of these categories. (This is an outcome which has been only partly mitigated by the burgeoning of the creative industries, since there has been a trend to coining other terms such as ‘the creative economy’ to characterize this phenomenon.) In consequence, a fully nuanced evaluation of the role of scientific and technological development in contemporary society, as well as of its creeping commercialization, is further postponed. Conclusion Immanuel Wallerstein suggests that what he calls the Capitalist World-System has entered a period of transition towards a new system that may or may not be better than the present one. It is possible to imagine that the ‘third way’ and the ‘knowledge society’ – despite the reservations I have outlined – represent a moderating of the capitalist order that will usher in or help condition the arrival of the new. Or failing that, the privileging of knowledge will foster a reflectivity that will enable society to find a better way. Interestingly, however, Wallerstein suspects that such moderation will only prolong the current order, and that something more drastic (if not revolutionary) will be required in the long run if any significant improvement is to be achieved. And as far as reflectivity is concerned, the opposite is arguably true: that ‘knowledge’ merely serves rhetorically to conceal an intensification of the drive for profit and the general expansion of the business mentality. Note I am grateful for the comments of the anonymous referees of this article, which have been helpful in bringing it to its final form. References Daly, Glyn. ‘Politics and the Impossible: Beyond Psychoanalysis and Deconstruction’. Theory, Culture & Society 16.4 (1999): 75-98. Fukuyama, Francis. The End of History and the Last Man. London: Hamish Hamilton, 1992. Foundation for Research, Science and Technology, ‘The Foundation’s Role in Creating Value from Knowledge’. http://www.frst.govt.nz/public/thesource/FRSTrole.htm, 2001. Foundation for Research, Science and Technology. ‘Permanent CEO for FRST’. Media statement, 22 August, 2001. Giddens, Anthony. The Third Way: The Renewal of Social Democracy. Cambridge: Polity Press, 1998. Roberts, Julian. Walter Benjamin. London: Macmillan, 1982. Wallerstein, Immanuel. Unthinking Social Science: The Limits of Nineteenth-century Paradigms. Cambridge: Polity Press, 1991. Citation reference for this article MLA Style Wallace, Derek. "Knowledge Society and Third Way: A New Beneficent Order?." M/C Journal 7.6 (2005). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0501/03-wallace.php>. APA Style Wallace, D. (Jan. 2005) "Knowledge Society and Third Way: A New Beneficent Order?," M/C Journal, 7(6). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0501/03-wallace.php>.