Books on the topic 'Hospitais : Marketing'
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Healthcare Financial Management Association (U.S.), ed. Marketing the continuum of care: Strategies for developing community services. McGraw Hill, 1997.
Find full textC, Beck Eugene, ed. Marketing in small and rural hospitals. American Hospital Pub., 1989.
Find full textManaging customer satisfaction in the corporate hospitals. Serials Publications, 2011.
Find full textChinitz, David. A tale of two markets: Hospital competition in Israel. JDC-Brookdale Institute of Gerontology and Human Development, 1993.
Find full text1968-, Zhang Ying, ed. Xian dai yi yuan ying xiao zhan lüe. Guangdong ren min chu ban she, 2002.
Find full textMarketing in your laboratory. 2nd ed. Clinical Laboratory Management Association, 1998.
Find full text1925-, Johnson Richard L., ed. Hospitals under fire: Strategies for survival. Aspen Publishers, 1986.
Find full textBraun, Günther E. Marketing eines Krankenhauses: Der Stellenwert von Imageanalysen. Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen, Universität der Bundeswehr München, 1994.
Find full text1937-, Goldman Robert, ed. Predicting successful hospital mergers and acquisitions: A financial and marketing analytical tool. Haworth Press, 1997.
Find full textPreston, Gee Erin, ed. Product management for hospitals: Organizing for profitability. American Hospital Pub., 1987.
Find full textA, Newbold Philip, ed. Health care sales: New strategies for improving quality, client relations, and revenue. Jossey-Bass Publishers, 1991.
Find full textCunningham, Lynne. Involving physicians in product line marketing. Pluribus Press, 1987.
Find full textGeorge, Rosenbaum, ed. Managing smart: Market research for hospital decision makers. American Hosiptal Pub., 1986.
Find full textE, Press Christopher, ed. Building market strength through DRGs. Pluribus Press, 1986.
Find full textJoe Public doesn't care about your hospital: A manifesto for transforming healthcare marketing. RockBench Publishing Corp., 2011.
Find full textDieter, Fischer. Marktstruktur und Marktverhalten in der Krankenhauswirtschaft. R.F. Wilfer, 1988.
Find full textPortnoy, Steven. Acquiring and enhancing physicians' practices. American Hospital Pub., 1988.
Find full textBarro, Jason R. HMO penetration, ownership status, and the rise of hospital advertising. National Bureau of Economic Research, 2002.
Find full textOberlander, DeWayne L. Development of hospital services for the elderly: A marketing approach to planning. Hospital Research and Educational Trust, 1986.
Find full textBarlow, Kriss. A marketer's guide to physician relations: Best practices for successful sales programs. HCPro, 2007.
Find full textMiller, Mark E. Bundling outpatient hospital physician services: Results and implications. Urban Institute, 1991.
Find full textSRI Gallup Hospital Market Research. A Market research report on public awareness of medical rehabilitation. SRI Gallup Hospital Market Research, 1988.
Find full textA, Dowling Rebecca, Smith Alice E. 1948-, and Ross Laboratories, eds. Benefits of nutrition services, a costing and marketing approach: Report of the Seventh Ross Roundtable on Medical Issues. Ross Laboratories, 1987.
Find full textService line execution 2.0: Advanced strategies for progressive hospitals. HCPro, 2008.
Find full textSharkey, Joe. Bedlam: Greed, profiteering, and fraud in a mental health system gone crazy. St. Martin's Press, 1994.
Find full textA marketer's guide to measuring ROI: Tools to track the returns from healthcare marketing efforts. HCPro, 2007.
Find full textLaubach, Peter B. Acquiring physician practices and marketing physician and joint venture services. The Foundation, 1985.
Find full textPapenhoff, Mike. Marketing für Krankenhäuser und Reha-Kliniken: Marktorientierung & Strategie, Analyse & Umsetzung, Trends & Chancen. Springer Medizin Verlag, 2010.
Find full textSanmartin, Claudia A. Managed care, marketing and patient enrollment: The case of the Toronto hospital comprehensive health organization. National Library of Canada = Bibliothèque nationale du Canada, 1993.
Find full textAmerican Catholic hospitals: A century of changing markets and missions. Rutgers University Press, 2011.
Find full textOffice, National Audit. Medical Research Council: Sale of the Mount Vernon site, Hampstead : report. HMSO, 1995.
Find full textMitchell, Janet B. Per case prospective payment for episodes of hospital care: Final report. Health Economics Research, Inc., 1996.
Find full textOffice, General Accounting. Medicaid: The Texas disproportionate share program favors public hospitals. U.S. General Accounting Office, 1993.
Find full textEnnker, Ju rgen. Krankenhausmarketing: Ein Wegweiser aus a rztlicher Perspektive ; mit 28 Tabellen. Steinkopff, 2009.
Find full textDubay, Lisa C. Should ancillary services be bundled into payments for outpatient surgery? Urban Institute, 1990.
Find full textClarke, Geoffrey C. The development of a Marketing Information System to support General Medical Practitioners who make referrals tothe Belfast City Hospital. The Author), 1991.
Find full textO'shaunessy, Denise. A study of marketing communications within the setting of a blood transfusion department of a general hospital in the UK. Oxford Brookes University, 2000.
Find full textJackie, Johnson. Getting to the heart of it: Proven strategies to bypass the competition in cardiovascular services. Corazon Consulting, LP, 2003.
Find full textLeebov, Wendy. Service excellence: The customer relations strategy for health care. American Hospital Pub., 1988.
Find full textUnited States. Health Care Financing Administration. Office of Research and Demonstrations. Medicare participating heart bypass center demonstration: Extramural research report. U.S. Dept. of Health and Human Services, Health Care Financing Administration, Office of Research and Demonstrations, 1995.
Find full textCromwell, Jerry. Medicare participating heart bypass center demonstration: Final report. Health Economics Research, Inc., 1998.
Find full textOffice, General Accounting. Medicaid: Changes in best price for outpatient drugs purchased by HMOs and hospitals : fact sheet for the Chairman, Subcommittee on Regulation, Business Opportunities, and Technology, Committee on Small Business, House of Representatives. The Office, 1994.
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