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Dissertations / Theses on the topic 'Hospitais : Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 8 February 2022

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1

Colucci, Claudio. "Um estudo exploratório sobre as estratégias de mercado adotadas em grandes hospitais gerais privados brasileiros." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/5/5137/tde-02012014-154953/.

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O estudo analisa estratégias de mercado adotadas por hospitais gerais privados brasileiros de grande porte (acima de 150 leitos). Trata-se de uma pesquisa qualitativa de casos múltiplos, com dados coletados a partir de entrevistas semiestruturadas. Inclui cinco hospitais localizados no município de São Paulo, classificados em três grupos a partir do binômio modelo de propriedade (com ou sem fins lucrativos) e clientela atendida (beneficiários de seguros e planos de saúde e usuários do SUS): Grupo 1, hospitais (H1, H2, H3) sem fins lucrativos, atendem sobretudo beneficiários de operadoras de pl

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2

Leiderman, Eduardo Blay [UNIFESP]. "MARKETING HOSPITALAR: caracterização das ações de marketing dos hospitais privados do município de São Paulo." Universidade Federal de São Paulo (UNIFESP), 2008. http://repositorio.unifesp.br/handle/11600/9798.

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Made available in DSpace on 2015-07-22T20:50:25Z (GMT). No. of bitstreams: 0 Previous issue date: 2008-11-11<br>Objetivo: Verificar a existência e analisar as ações de marketing nos hospitais privados do município de São Paulo e caracterizar essas ações, a estrutura organizacional da área de marketing, os públicos alvo das ações, as mídias utilizadas e avaliar o nível de importância atribuída pelos gestores dos hospitais à aplicação dos conceitos de marketing hospitalar. Métodos: Estudo de natureza exploratória transversal, através de pesquisa de levantamento (“survey”), de caráter descriti

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3

Silva, Jose Edson da. "Brand equity dos hospitais privados na percepção dos clientes-pacientes." Universidade de Fortaleza, 2017. http://dspace.unifor.br/handle/tede/104075.

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Made available in DSpace on 2019-03-30T00:33:23Z (GMT). No. of bitstreams: 0 Previous issue date: 2017-05-22<br>The study of Brand Equity (BE) is an increasingly relevant reality in today's organizations, and BE research based on consumer experience has taken place across the globe (the United States, Austria, Spain, United Kingdom, Brazil, Korea, among others). The objective of this research was to study the factors that influenced the creation of the BE of the private hospitals in the perception of the client / patient. The factors (constructs) evaluated were: trust, customer satisfaction,

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4

Sato, Fábio Ricardo Loureiro. "Impactos financeiros e mercadológicos causados pela implantação de uma unidade ambulatorial de um hospital de grande porte: estudo de caso." reponame:Repositório Institucional do FGV, 2004. http://hdl.handle.net/10438/2239.

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Made available in DSpace on 2010-04-20T20:51:12Z (GMT). No. of bitstreams: 3 127144.pdf.jpg: 22926 bytes, checksum: f0072844d69084281a9c7092f970dac1 (MD5) 127144.pdf: 1287076 bytes, checksum: 7e0f27092b752813a38b17f36c8acaeb (MD5) 127144.pdf.txt: 218017 bytes, checksum: a230d57f4715dacbd3f269641e43f092 (MD5) Previous issue date: 2004-09-01T00:00:00Z<br>Ones of most important strategical decision that are placed for the Brazilian hospitals is how expand its activities for other markets which the same still not been covering. Several strategies are being adopted, and the opening of Satelli

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Gouveia, Ana Paula Matias. "Relevância do profissional de relações públicas nas unidades de saúde." Master's thesis, Universidade da Beira Interior, 2009. http://hdl.handle.net/10400.6/1247.

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Hoje, parece existir uma grande unanimidade sobre a importância de uma gestão eficiente da comunicação, entre as organizações prestadoras de serviços de saúde e os seus públicos. As constantes alterações estruturais e restrições financeiras que envolvem a sociedade e, consequentemente as instituições de saúde, tornam a sua actuação mais complexa. Deste modo, a sua integração neste novo contexto dependerá fortemente do seu espírito de inovação e de adopção de políticas de relações públicas e marketing. Desenvolvido em duas partes capitais, Relatório de Estágio mais Dissertação Teórica, o

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Moura, Gisela Maria Schebella Souto de. "Encontros de serviço e satisfação de clientes em hospitais." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2006. http://hdl.handle.net/10183/8462.

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A presente tese aborda o tema dos encontros de serviço e a satisfação de clientes investigados no contexto hospitalar. Os encontros de serviço são aqueles momentos em que o cliente interage com a empresa prestadora de serviços, através dos seus funcionários de linha de frente. A literatura pertinente aponta esses eventos como influenciadores da satisfação de clientes, pois é no momento da interação que os clientes avaliam os serviços. A investigação realizada buscou verificar a relação dos encontros de serviço com a satisfação de clientes em hospitais. Para tanto foi realizada uma pesquisa com

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Soares, Everton Léo. "Marketing de relacionamento na área hospitalar sob a ótica da gestão do conhecimento." reponame:Repositório Institucional da UFSC, 2012. http://repositorio.ufsc.br/xmlui/handle/123456789/93532.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico, Programa de Pós-Graduação em Engenharia e Gestão do Conhecimento, Florianópolis, 2010<br>Made available in DSpace on 2012-10-24T23:47:03Z (GMT). No. of bitstreams: 1 280083.pdf: 370438 bytes, checksum: 18aa9881af68f66c837a577b52df1249 (MD5)<br>Sob a ótica da gestão do conhecimento, as diretrizes para a implantação do marketing de relacionamento na área hospitalar poderão auxiliar os profissionais e as instituições de saúde de todo o Brasil a compreenderem os passos necessários a um projeto de aproximação com s

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Hermes, Gustavo Carlos. "Avaliação do grau de satisfação do médico na utilização dos recursos que lhe disponibiliza o Hospital Mãe de Deus." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2002. http://hdl.handle.net/10183/2374.

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Administrar um hospital é uma tarefa complexa e que envolve inúmeras variáveis. Uma das mais importantes, sem dúvida, é a de criar uma relação hospital-corpo clínico saudável e motivadora, no sentido de oferecer para estes profissionais as condições necessárias para o melhor desempenho de suas atividades. O presente estudo teve como objetivo avaliar o grau de satisfação dos médicos na utilização dos recursos que lhe disponibiliza o Hospital Mãe de Deus, estabelecido em Porto Alegre, Estado do Rio Grande do Sul. A pesquisa consistiu em uma amostra de 186 médicos que internaram pacientes na inst

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Gopalakrishna, Pradeep. "An Empirical Study on the Use of Promotion in Hospitals." Thesis, University of North Texas, 1988. https://digital.library.unt.edu/ark:/67531/metadc331425/.

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The role of marketing and marketing communication in hospitals has grown in the last decade. The need for hospitals to make careful decisions about their marketing communication efforts is mandated, given the changes taking place in the hospital industry. The purpose of this dissertation was to conduct empirical research to determine whether for-profit and non-profit hospitals perceive and utilize promotion as a marketing strategy element. The two steps taken included: identifying important factors considered by hospital administrators and marketing staff in the development of communication me

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Olausson, Per-Håkan, and Carina Olausson. "Marketing management at Uppsala University Hospital : a case study in Swedish health care marketing; MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4515.

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<p>Aim:The overall aim of this study was to obtain more knowledge on the implementation of health care marketing in Sweden, using Uppsala University Hospital (UUH) as a case study. Additionally, based on the results of this case study, the aim was also to give concrete suggestions on how to enable increased focus on the formulation and implementation of health care marketing management strategies. This gives the study a slightly normative approach and aim, since the line is not drawn at description and analysis but also advocate guidelines for the enabling of market orientation.</p><p>Method:

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Goryan, Michael Stanley. "Reasoning from cause to effect: The government and the marketing of new medicine in the 80s." CSUSB ScholarWorks, 1987. https://scholarworks.lib.csusb.edu/etd-project/422.

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Mačiulytė, Dalia. "Valstybinių ligoninių privatizavimas ir administravimas (VšĮ Vilniaus miesto universitetinės ligoninės atvejis)." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20080201_100534-27090.

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Valstybinių ligoninių privatizavimas ir administravimas (VšĮ Vilniaus miesto universitetinės ligoninės atvejis). Visuomenės nepasitenkinimas esama sveikatos priežiūros sistema verčia ieškoti inovacijų šioje srityje, viena iš galimybių – privatizacija. Ilgą laiką buvo įprasta manyti, kad ligoninių valdymas turi būti tik valstybės žinioje, tačiau pastaraisiais metais paaiškėjo, kad viešasis sektorius nesugeba efektyviai joms vadovauti. Magistro darbo tyrimo objektas – valstybinės ligoninės, jų administravimas, iškylančios problemos, jų sprendimo būdai, vienas jų privatizavimo taikymas. Pasiri

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Calheiros, Marcos António Moreira. "Plano de marketing: uma proposta para o hospital do açúcar." Master's thesis, Universidade de Évora, 2009. http://hdl.handle.net/10174/18694.

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O estudo realizado aborda a temática "Plano de marketing: uma proposta para o Hospital do Açúcar", com direção norteadora para efetuar uma avaliação diagnóstica das atividades da Fundação Hospital da Agroindústria do Açúcar e do Álcool de Alagoas, visando proporcionar uma radiografia de sua situação e, posteriormente, plano estratégico para o desenvolvimento de um processo de gestão eficiente e eficaz. Justifica-se o presente estudo tendo em vista a importância da unidade hospitalar para o Estado de Alagoas, considerando-se sua infra¬estrutura, seus serviços prestados à comunidade alagoana, be

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Ashton, Kathleen L. "A survey of the status of marketing and public relations in the Indiana hospital industry." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/935923.

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The fields of public relations and marketing are experiencing interdisciplinary assimilation, especially in the health care industry and specifically in hospitals. With the recognition of this basic trend many questions have been raised by public relations practitioners, marketers, and health care administrators dealing with present and anticipated functions of these public relations/marketing departments.To survey the status of public relations and marketing in Indiana hospitals the study's research question became: What is the status of the functions of public relations and marketing in Indi

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Ebaid, Leonardo Xavier. "Gestão sustentável da cadeia de suprimentos hospitalar: um estudo sobre como práticas ambientais levam à seleção de fornecedores médicos hospitalares." reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/12040.

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Submitted by Leonardo Ebaid (lebaid@hotmail.com) on 2014-09-22T03:06:05Z No. of bitstreams: 1 Ebaid, Leonardo - Dissertação vf.pdf: 1303529 bytes, checksum: b53ed990d052e11df8bff16e5dd2f4b9 (MD5)<br>Approved for entry into archive by Vera Lúcia Mourão (vera.mourao@fgv.br) on 2014-09-22T16:48:08Z (GMT) No. of bitstreams: 1 Ebaid, Leonardo - Dissertação vf.pdf: 1303529 bytes, checksum: b53ed990d052e11df8bff16e5dd2f4b9 (MD5)<br>Made available in DSpace on 2014-09-22T17:47:01Z (GMT). No. of bitstreams: 1 Ebaid, Leonardo - Dissertação vf.pdf: 1303529 bytes, checksum: b53ed990d052e11df8bff16e5dd

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Helmicki, Soni. "Evolution and Devolution of Inpatient Psychiatric Services: From Asylums to Marketing Madness and Their Impact on Adults and Older Adults with Severe Mental Illness." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc984274/.

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I examined the factors that led to the rise and fall of psychiatric hospitals and its impact on two select groups of individuals: adults and older adults with severe mental illness. To explore the reasons behind these fluctuations, the State of Texas was used as a case study. Additionally, the fluctuations occurred for different reasons in public vs. for-profit investor-owned psychiatric hospitals. Using an investor-owned psychiatric hospital organization as a case study, I investigated the differences in factors that influenced the growth and/or demise in public vs. investor-owned psychiatric

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Van, Oudenhove de St Gery Liesel Anja. "Public relations and marketing: a framework for stakeholder management in the Life Healthcare Group of hospitals - Eastern region." Thesis, Cape Peninsula University of Technology, 2010. http://hdl.handle.net/20.500.11838/1419.

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Thesis (MTech (Public Relations Management ))--Cape Peninsula University of Technology, 2010<br>The aim of this study is to examine the relationship of public relations and marketing and how these two functions can fuse their work without encroaching on each others fields. The strategic corporate function of stakeholder management is used as the platform to illustrate this proposed mutually beneficial relationship. The theoretical approach to the study is directed at exploring the three different fields of public relations, marketing and stakeholder management by outlining the general t

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Hume, Marcos Davi Pedra. "A avaliação do grau de relacionamento entre hospital e médicos no Hospital Santa Catarina." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2003. http://hdl.handle.net/10183/3575.

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A relação existente entre médicos e hospitais é o tema desta dissertação. Ainda que pouco abordado, tanto no âmbito acadêmico, quanto no empresarial, o tema requer uma atenção especial aos gestores de organizações hospitalares privadas atuantes no mercado de saúde suplementar do Brasil. A pesquisa aqui apresentada, foi desenvolvida junto ao Hospital Santa Catarina de São Paulo – SP e seu objetivo principal foi mensurar o grau de relacionamento existente entre o Hospital Santa Catarina e seus médicos, através da adaptação e aplicação da escala de mensuração do relacionamento de clientes desenvo

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Medabesh, Ali Mohemmed M. "Customer comfort as a marketing construct in healthcare." University of Western Australia. Dept. of Information Management and Marketing, 2009. http://theses.library.uwa.edu.au/adt-WU2009.0068.

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Customer comfort is an important factor in developing and maintaining relationships between customers and service providers. For example, it plays essential roles in selecting service provider. In spite of its importance, the concept of comfort has not been fully explained in the service marketing literature. Although, comfort has been discussed as a fundamental element in healthcare, its role in developing and maintaining customer relationships has not been fully explored in the boarder marketing literature. The present study focuses on the concept of comfort (physical and psychological) as a

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Perkins, Renee. "The Influence of Marketing Strategies on Employee Perception of a Small Rural Kentucky Hospital." TopSCHOLAR®, 1992. https://digitalcommons.wku.edu/theses/2716.

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A well-known fact relating to health care in the 1990s is the delimma being faced by small rural hospitals across the United States. They are now at a crossroads between survival and closure. This thesis addresses the influence that effective marketing strategies can have on the outcome of rural hospitals if such strategies are targeted to the right populations Although the patients, the community, and the physicians are important target groups, this thesis addresses the impact marketing can have on the employee population and how that population can, in turn, affect community perception. This

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Čiubrinskienė, Rasa. "Ligoninės finansinės veiklos efektyvumo vertinimo metodologija." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060608_112246-70372.

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The aim of the paper is to analyse and evaluate the theoretical methods bases of evaluation of performance financial results and changes thereof, and based on this, to perform an extensive analysis of changes in “X” hospital financial results and present methods for the permanent evaluation of changes. Tasks: 1. To analyse and systemize the peculiarities and practical application possibilities of traditional and contemporary theories and methods, which study changes of institutional financial results. 2. To carry out extensive analysis of “X” hospital financial results and related changes thro

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Lopes, Henrique Jorge Cristo. "Medição da percepção da qualidade de serviço: estudos em ambiente de prestação de cuidados de saúde." Doctoral thesis, Universidade de Évora, 2007. http://hdl.handle.net/10174/12146.

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Resumo - A pesquisa incidiu na prestação de serviços em condições extremas. Os problemas já apontados na literatura científica ao Modelo SERVQUAL surgiram com grande impactação, obrigando à sua reformulação e desenvolvimento de ferramenta específica designada por ONSERQUAL. A amostra final foi composta por 331 doentes. Os dados foram submetidos a modelização com equação estrutural e encontraram-se vários elementos novos com interesse de conhecimento teórico, metodológico e prático. Verificou-se que em ambiente extremo o conceito "gap" não tem aplicabilidade; os efeitos idade e escolaridade têm

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Höfferová, Gabriela. "Marketingové aktivity vo Všeobecnej nemocnici s poliklinikou Lučenec n.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199244.

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This Master's Thesis deals with marketing activities in the General Hospital and Policlinic Lučenec n.o. The goal of this thesis is the detection and evaluation of marketing activities used in General Hospital and Policlinic Lučenec n.o. The main task of this thesis is the evaluation of the satisfaction questionnaires hospitalized patients, which the hospital does not have worked. And a subsequent evaluation of own research specialized on employee satisfaction, which brings near the aspect of hospital employee satisfaction and thereby providing insight into internal marketing of hospital. Both

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Zegarra, Del Rosario Francisco Eduardo. "Relación entre marketing interno y compromiso organizacional en el personal de salud del Hospital de San Juan de Lurigancho." Master's thesis, Universidad Nacional Mayor de San Marcos, 2014. https://hdl.handle.net/20.500.12672/3747.

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La presente investigación tiene como propósito efectuar una descripción del marketing interno y como ésta se relaciona con el compromiso organizacional en el personal de salud, (médicos y enfermeras), del Hospital de San Juan de Lurigancho. Se utilizó un diseño descriptivo correlacional, con una muestra de 155 profesionales, médicos y enfermeras, a quienes se les aplicó dos instrumentos de evaluación: el Cuestionario de Marketing Interno de María Bohnenberger y el Inventario de Compromiso Organizacional de Allen y Meyer. Estos instrumentos fueron sometidos a los análisis respectivos que determ

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McKnight, Jacob. "Constructing reform in the Ethiopian healthcare system : unintended consequences for hospitals and patients." Thesis, University of Oxford, 2013. http://ora.ox.ac.uk/objects/uuid:e844b6c5-2830-49ad-a411-2b3c0cb849ad.

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In the last decade, the reach of New Public Management (NPM) has stretched well beyond its Western origins as modernising African governments and their global health partners have sought to import new approaches. Public health systems in Africa are entirely different to those of the West however, and this sort of application introduces a number of contextually-specific questions that are not considered by the majority of the NPM literature. The few studies that do investigate NPM in Africa are evaluative in content, seeking to understand whether reforms work and to identify barriers to success

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Mendes, Thaissa de Souza. "Marketing boca a boca em um hospital privado no município de São Paulo: Aplicabilidade da escala de Brown." Universidade Nove de Julho, 2014. http://bibliotecadigital.uninove.br/handle/tede/1174.

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Submitted by Nadir Basilio (nadirsb@uninove.br) on 2015-09-15T13:32:10Z No. of bitstreams: 1 Thaissa de Souza Mendes.pdf: 865677 bytes, checksum: 5806518d0b19935585fe53efbcd63458 (MD5)<br>Made available in DSpace on 2015-09-15T13:32:10Z (GMT). No. of bitstreams: 1 Thaissa de Souza Mendes.pdf: 865677 bytes, checksum: 5806518d0b19935585fe53efbcd63458 (MD5) Previous issue date: 2014-11-28<br>Health care services are provided in an environment that is currently changing. For instance, health care providers must address changes in customer profile, technological advances and increased competition

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Robinson, Gary J. "Delight, Satisfaction, and Behavioral Intentions in a Hospital Setting: The Role of Environmental and Interpersonal Services." Cleveland State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=csu1330029995.

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Ahmad, Ala'eddin Mohamad Khalaf. "The impact of competitive environment on the service marketing mix strategy of health organisations in developing countries : Jordanian private sector hospital senior managers perspective." Thesis, University of Huddersfield, 2007. http://eprints.hud.ac.uk/id/eprint/4614/.

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The environment of Jordanian private hospitals has never been so complex and challenging as at present. There are huge influences on these hospitals in the current climate. Managers in these hospitals are finding themselves, more than ever before, confronted by increasing pressures and demands which they must seek to understand and respond to in their service marketing mix strategy in order to achieve effective strategic marketing in terms of their choice of service marketing mix strategy components (namely health service, pricing, distribution, promotion, physical evidence, process, and perso

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Börger, Cáceres Luis Victor Javier, and Ramos Jorge Antonio Herrera. "Creación de Centro Quirúrgico como oferta complementaria a la brindada por el Hospital de San Juan de Lurigancho." Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2014. http://hdl.handle.net/10757/311042.

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El presente plan de negocios lleva por título “Creación e implementación de un centro quirúrgico en el distrito de San Juan de Lurigancho”. La empresa avocará a brindar atenciones quirúrgicas electivas de baja y media complejidad a los pacientes que habitualmente se atienden en el Hospital de San Juan de Lurigancho. Cabe resaltar que la mayor parte de la población que se atiende en el mencionado nosocomio es beneficiaria del Seguro Integral de Salud (SIS), tanto de su componente subsidiado como del semicontributivo; esto significa que nuestros potenciales clientes no cuentan con los medios eco

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Kalimavičius, Albinas. "Lietuvos regioninių stacionarinių asmens sveikatos priežiūros įstaigų kokybės ir jos netolygumų vertinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140630_142200-75120.

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Darbo tikslas: Įvertinti Lietuvos regioninių stacionarinių asmens sveikatos priežiūros įstaigų teikiamų paslaugų kokybę ir jos netolygumus, remiantis statistiniais kokybės rodikliais. Darbo uždaviniai: 1. Įvertinti Lietuvos regioninių stacionarinių asmens sveikatos priežiūros įstaigų paslaugų kokybę remiantis statistiniais paslaugų kokybės vertinimo rodikliais. 2. Išanalizuoti Lietuvos regioninių stacionarinių asmens sveikatos priežiūros įstaigų paslaugų kokybės rodiklių svyravimus priklausomai nuo amžiaus, lyties, dienos pobūdžio, paslaugos rūšies. 3. Įvertinti atvejų skaičiaus įtaką staciona

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Castañeda, Cuba Luis Enrique. "Plan de negocios : Instituto de Medicina Materno Fetal y Cirugía Ginecológica Mínimamente Invasiva C.I.R.E.N.A." Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2014. http://hdl.handle.net/10757/317646.

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El presente plan de negocios es mostrar la factibilidad de la formación de un Instituto de Medicina Materno Fetal y Cirugía Ginecológica Mínimamente Invasiva C.I.R.E.N.A. ubicado en la Ciudad de Trujillo – La Libertad – Perú. El giro del negocio tiene 3 servicios principales a brindar: Medicina Fetal que es parte de la Gineco-Obstetricia, Cuidados Intensivos del Recién nacido, consulta Pediátrica y Cirugía Ginecológica Mínimamente Invasiva Hemos identificado una necesidad y demanda no atendida en el mercado de la zona norte del Perú, demandante de las prestaciones mencionadas. Esta Insti

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Mendes, Diana Isabel Arvelos 1986. "Marketing hospitalar : que relevância : o caso do Hospital da Luz." Master's thesis, 2012. http://hdl.handle.net/11067/140.

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Mestrado em Gestão<br>2012-10-18<br>A prestação de cuidados de saúde tem vindo a sofrer uma acentuada evolução nos últimos anos, a par desta, surgem clientes cada vez mais informados e exigentes as instituições necessitam de criar estratégias que permitam satisfazer os seus clientes a todos os níveis e, com base neste aspeto, evidencia-se o desenvolvimento de uma nova vertente do Marketing - o Hospitalar. A questão de partida da investigação é "Será relevante a prática de Marketing hospitalar?", com base nesta questão foram desenvolvidas algumas questões derivadas e várias hipóteses. Este tra

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Oliveira, Tiago. "Orientação para o mercado em hospitais públicos vs hospitais privados: estudo de caso." Master's thesis, 2011. http://hdl.handle.net/10400.6/3017.

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A Orientação para o mercado (OM) tem-se mostrado, no actual e competitivo meio económico, uma alternativa eficaz como cultura organizacional com proveitos acrescidos para as empresas que a adoptam. Diversos estudos desenvolvidos, principalmente, no final da década de 80 e 90 provaram que as organizações orientadas para o mercado encontram-se em posição de vantagem competitiva relativamente aos seus concorrentes directos. A proximidade do cliente e a integração dos vários departamentos organizacionais foca um ambiente criativo com lugar para ideias inovadoras em benefício do cliente final. O M

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Simas, Tiago Binoti. "Qualidade no atendimento em hospitais: Metodologia Disney." Master's thesis, 2019. http://hdl.handle.net/10071/20050.

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Customer loyalty coupled with positive experiences are tools of the relationship marketing that bring companies a competitive advantage. In this sense, the Disney Methodology is a worldwide recognized management model that can be applied to any type of business, including hospital organizations. It’s a management focused on the enchantment of customers, to providing their loyalty. Given this, the objective of this research is to analyze how the Disney methodology can be applied to health to improve the quality of care in hospitals. To this end, an investigation was conducted at Hospital Anchie

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Kuo, Ting-Yu, and 郭亭玉. "A Research of Hospital Marketing Public Relations - in Local Hospitals of Taipei." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/41208647038235308617.

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碩士<br>銘傳大學<br>管理科學研究所<br>88<br>Abstract Following the footstep of America, Taiwan implemented its own NHI system in 1995. Since its implementation, the heath care market in Taiwan has changed dramatically. For many years, hospitals have viewed patients paternalistically and failed to address many customers'' needs and wants. Many hospitals ignored patients needs or choices were not given to the patients in regarding to different kinds of service. But now, because of the NHI system, patients were free to choose and hospitals began to realize the importance of Hospital Marketing an

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Chen, Kuei-ying, and 陳桂英. "A STUDY OF SERVICE MARKETING, DOCTOR-PATIENT RELATIONSHIP AND HOSPITAL IMAGE IN PUBLIC HOSPITALS." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/2kwuaz.

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碩士<br>南華大學<br>管理科學研究所<br>95<br>Along with the improvements of technology, the popularity of network, the growth of consumers’ consciousness and the raise of knowledge level; requirements of medical information and medical quality have been increasing day by day. To keep better managing achievements, hospitals not only need to have fine equipments and medical staffs, but also have to make benign mutual communication to the masses, inner staffs, patients and their family members through an effective service marketing communicating strategy. Herewith, it is able to strengthen staffs’ coherence to

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Taberyová, Markéta. "Marketing v porodnictví." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-388124.

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The main topic of the presented thesis is Marketing in Obstetrics. Principal goals were set as follows: To describe how does marketing works in an environment of maternity hospitals. What demands have their clients and what clients consider most important during childbirth and after a delivery. The theoretical part focuses on a development of care in maternity hospitals throughout history, legal aspects of this specific care and current trends in society that affect clients' demands. Additionally I depict the specific of marketing in Obstetrics and I present it in a perspective of the 4C mix w

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Chang, Chia-chin, and 張家菁. "The Study of Service Quality and Marketing Style of Hospitals Toward Populaces'' Selection of Hospitals－A Case of Certain District Teaching Hospital in Chiayi." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/64946246249629963643.

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碩士<br>南華大學<br>非營利事業管理研究所<br>93<br>Marketing is one of the core activities of modern enterprise. In order to survive and be successful, the organization has to understand its market and allure sufficient resources, and then transforms those resources into appropriate services. 　　　The marketing of hospitals is to guide the medical service from a hospital to patients. Because of the marketing, a hospital can understand patients’ needs through analyzing, planning, administrating and controlling. A hospital emphasizes patient-oriented approach means that a hospital can administrate different polic

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林加娸. "The effect of hospital’s integrated marketing communication on patient’s health information -A case of regional teaching hospital." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/32639376071746820579.

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Chung-Han, Wang, and 王鐘漢. "Research of Medium- and Small-Sized Hospital’s Marketing Strategy in Taiwan - Using Min-Sheng Hospital as an Example." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/95917065333318537657.

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碩士<br>國立臺灣大學<br>商學研究所<br>95<br>Recently in Taiwan, the medium and small-sized hospitals are becoming fewer and fewer. This research tries to find out medium- and small-sized hospitals’ opportunity to differentiate from big hospitals and clinics and to find their ways to make money by using marketing strategies method. Because of the specialties of medical industry, customers and the government in Taiwan exclude “medical marketing” and therefore legislate against “medical marketing”, making it very difficult to implement. This research uses “case study” research method to analyze the market

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Shaoxuan, Yu. "Career management, organizational commitment and turnover intention: an empirical study on clinicians in public hospitals in China." Doctoral thesis, 2019. http://hdl.handle.net/10071/19774.

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With the deepening of the medical reform in China, the unique long growth period of the medical industry and the rapid social and economic development in China lead to a significant conflict, which, in turn, increases the medical staff mobility. In fact, due to the prominent contradictions between doctors and patients and frequent incidents of malignant injuries to doctors, hospitals at all levels in China face the dilemma of doctors changing jobs or changing careers. The trend of medical staff shortage is increasingly conspicuous. With the rapid aging of the Chinese population and the increas

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Chen, Hui-Chun, and 陳慧君. "The Relationship between Hospitals Internal Marketing and Customer -Oriented Behaviors." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/7r9b24.

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碩士<br>臺中技術學院<br>事業經營研究所<br>97<br>The Relationship between Hospitals Internal Marketing and Customer -Oriented Behaviors Author:Hui-Chun chen　　　　　　　　　　　　Advisor:Chun-Hung Hsieh Abstract In order to discuss the relationship between internal marketing and customer oriented behaviors, structural questionnaires would be used to collect data. The statistic techniques for data analysis in this study would include the Descriptive statistics, Factor analysis, t-test, ANOVA, Canonical correlation analysis, Regression analysis through SPSS software. Findings in this research are following: 1. The inte

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Lei, Zong Xian, and 雷宗憲. "Hospital-choosing of referral physician in marketing perspective." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/27658003118204418383.

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Chen, Pei-Yu, and 陳佩鈺. "Using social media marketing strategies and practices in hospital." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4c5wun.

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碩士<br>國立中山大學<br>資訊管理學系研究所<br>106<br>The rapid growth of the Internets has dramatically shaped the way people behave, especially in disseminating, sharing, and acquiring information (e.g., disease and health education information). The medical structure is transformed from a traditional physical service to O2O service, and attach important to medical marketing, hospital image and the satisfaction of customer. According to the survey hospital, 9.2% of the total budget is invested in service marketing for one year. Through the above data, it can be found that it is important for medical instituti

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Kuo, Fang-Chih, and 郭芳智. "A Study on Hospital Marketing from the Customer Perspective." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/02744479595282919478.

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碩士<br>國立彰化師範大學<br>企業管理學系國際企業經營管理<br>101<br>National Health Insurance was implemented from March 1, 1995 to make people have good quality medical services and good health. Due to the implementation of National Health Insurance, medical expenditure is increasing substantially. Bureau of National Health Insurance adopted global budget system to control financial risks. After the global budget system was carried out, hospitals faced the financial and operation problems, especially large-scale hospitals. This research used AIDA to explore customer satisfaction and loyalty to hospitals. One-way ANOV

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Magalhães, Alessandra Passos de. "Marketing e qualidade no ambiente de um hospital militar." Master's thesis, 2009. http://hdl.handle.net/10071/1807.

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O entendimento e conhecimento da cultura organizacional são de suma importância para implantar mudanças nas instituições. As condições para que qualquer planejamento seja implantando estão imbuídas no comprometimento de todos e o entendimento do pensamento estratégico. As estratégias empresariais precisam estar alicerçadas em objetivos e metas previamente definidas. O conhecimento e a informação precisam ser disseminados de uma forma clara e objetiva. Marketing e suas evoluções prevêem hoje uma filosofia desencadeada para toda a instituição, bem como a gestão da qualidade. Todos os membr

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Assunção, Frederico Paulo Saraiva de Albuquerque. "A Lealdade Nos Serviços de Saúde: Estudo Comparativo Entre Hospital Público e Hospital Privado." Master's thesis, 2017. http://hdl.handle.net/10316/81809.

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Dissertação de Mestrado em Gestão apresentada à Faculdade de Economia<br>Tendo em conta o crescimento galopante do mercado privado da prestação de cuidados de saúde em Portugal, edificámos um estudo que teve como principal foco a definição dos fatores determinantes para a construção da lealdade de um cliente para com uma instituição de saúde, onde existisse uma clara separação entre o cliente do setor público e o cliente do setor privado. A operacionalização de todo este processo teve como referência dois hospitais, um público e um privado, na mesma área geográfica de modo a que os nossos resu

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Lu, Nan-Han, and 呂南翰. "Research of Marketing Strategy Management in a Military District Hospital." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/7r95ba.

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碩士<br>國立中山大學<br>高階經營碩士班<br>95<br>The main responsibility of the medical institution is to provide medical services that meet patients’ needs as well as create health value in a patient’s life. Hospital marketing, a type of service marketing promoting intangible products, is a way of utilizing medical service marketing to provide patients with more efficient medical service. Since the implementation of National Health Insurance, Taiwan’s medical system has experienced an increased of enterprization in hospital management, the implementation of a global budget payment system, the financial c

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Sequeira, Susana Filipa dos Santos. "A qualidade do serviço público hospitalar: nova gestão pública: um estudo de caso no Centro Hospitalar de Setúbal, EPE." Master's thesis, 2017. http://hdl.handle.net/10071/16273.

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Nos últimos anos o setor público de saúde português tem sido alvo de algumas reformas, associadas às perspetivas da Nova Gestão Pública (NGP), proveniente dos países anglosaxónicos. Com isso surgiram, em Portugal, os hospitais Sociedade Anónima (SA), em 2002, e mais tarde, em 2005, os hospitais de Entidade Pública Empresarial (EPE). Assim, consequentemente surgiram algumas mudanças no próprio serviço hospitalar que terão influência sobre a qualidade do serviço público prestado. Neste sentido nasce a presente investigação, com o objetivo central de compreender o impacto na qualidade do se

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Liu, Chien-ming, and 劉建銘. "Marketing for the Medical--A Case Study of Chang Gung Hospital--." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/17661405243341115381.

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碩士<br>義守大學<br>管理研究所碩士班<br>95<br>The mutual competitions within hospitals are pushed through due to the fast development of medical industries and the change of National Health Insurance policy. The power feature about population choose hospital make medical marketing become more and more important. Therefore, if medical industries want to satisfy customer expectancy, at first they should know the characteristics of population themselves and decision factor. Then they can start to draw up marketing strategy to get population trust. Combine literary reviews with case study to get the following

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