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Journal articles on the topic 'Hospitais : Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 8 February 2022

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1

Bonacim, Carlos Alberto Grespan, and Adriana Maria Procópio de Araujo. "Valor econômico agregado por hospitais universitários públicos." Revista de Administração de Empresas 49, no. 4 (2009): 419–33. http://dx.doi.org/10.1590/s0034-75902009000400006.

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A crescente atuação da sociedade nos processos de discussão e de tomada de decisões relacionados com as políticas públicas incentiva a gestão pública no Brasil a buscar mecanismos para demonstrar eficiência na aplicação de recursos (accountability). Este trabalho teve como objetivo principal demonstrar como pode ser calculado o valor econômico agregado à sociedade por Hospitais Universitários Públicos. Para consecução desse propósito, conduziu-se um estudo de caso em um Hospital Universitário Público, avaliando seu desempenho econômico em um período de três anos. Este estudo revelou que o valo

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2

Fatheazam, Shahbaz. "Empresas hospitalares na região Metropolitana de São Paulo: uma análise econômico-financeira (1987-1990)." Revista de Administração de Empresas 32, no. 1 (1992): 32–42. http://dx.doi.org/10.1590/s0034-75901992000100004.

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Este estudo visa conhecer a situação econômicofinanceira do setor hospitalar na Região Metropolitana de São Paulo. Baseada num levantamento, em anos sucesstaos, da rentabilidade do capital e dos demais indicadores de dois grupos de hospitais divididos pelo número de leitos: a análise mostra uma inter-relação entre os elementos patrimoniais, cujos números divergem para os dois grupos, mas representam tendências similares. Hospitais de maior porte (150-300 leitos) exibem uma situação econômico-financeira mais forte do que os hospitais menores (com menos de 150 leitos) em todos os indicadores emp

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3

Malik, Ana Maria, and João Pedro Teles. "Hospitais e programas de qualidade no estado de São Paulo." Revista de Administração de Empresas 41, no. 3 (2001): 51–59. http://dx.doi.org/10.1590/s0034-75902001000300006.

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A área da Administração em Saúde tem uma visão e uma prática relativas à qualidade diferentes daquelas observadas na indústria. Este artigo apresenta levantamento realizado em amostra de 159 hospitais do estado de São Paulo, no segundo semestre de 1999, quanto à implantação ou não de iniciativas de qualidade. Foram estudados hospitais públicos, filantrópicos, não filantrópicos e universitários. Dos 97 hospitais que responderam à pesquisa, 23% afirmavam ter alguma iniciativa desse teor. Os 77%, cuja resposta foi negativa, atribuíam essa decisão aos custos dos programas, à demora na obtenção de

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4

Cunha, Julio Araujo Carneiro da, and Hamilton Luiz Corrêa. "Avaliação de desempenho organizacional: um estudo aplicado em hospitais filantrópicos." Revista de Administração de Empresas 53, no. 5 (2013): 485–99. http://dx.doi.org/10.1590/s0034-75902013000500006.

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A avaliação de desempenho organizacional requer pesquisas que compreendam as especificidades do objeto analisado, o que vale para as organizações de saúde. Todavia, esse tipo de organização é pouco amparado por técnicas e conhecimentos da Administração, gerando-se, assim, deficiências na sua gestão e controle. Diante disso, o objetivo é desenvolver um modelo para avaliação de desempenho específico para hospitais filantrópicos e comparar a eficiência das organizações estudadas. Para tal, levantou-se um modelo teórico que foi, posteriormente, validado por especialistas. Coletando os dados refere

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5

BARBOSA, ALLAN CLAUDIUS QUEIROZ. "VÍNCULOS PROFISSIONAIS EM HOSPITAIS DE PEQUENO PORTE BRASILEIROS." Revista de Administração de Empresas 57, no. 2 (2017): 178–95. http://dx.doi.org/10.1590/s0034-759020170207.

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RESUMO Este estudo descreve os vínculos profissionais a partir de pesquisa em 3.524 hospitais de pequeno porte (HPP) brasileiros definidos na faixa de 0 a 50 leitos. Realizado in loco por meio de survey, teve como resultado relevante, além de criar base de dados até então inexistente, fornecer evidências para caracterizar essas instituições. Os principais resultados encontrados demonstram diferentes vínculos profissionais sendo utilizados nos contratos de trabalho, com maior ênfase nos vínculos estatutário, Consolidação das Leis Trabalhistas (CLT) e autônomos, e não sugerem diferenças quanto a

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6

Ribeiro, Eliane. "Dose unitária: sistema de distribuição de medicamentos em hospitais." Revista de Administração de Empresas 33, no. 6 (1993): 62–73. http://dx.doi.org/10.1590/s0034-75901993000600007.

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7

Bertucci, Janete Lara de Oliveira. "Ambiente, estratégia e performance organizacional no setor industrial e de serviços." Revista de Administração de Empresas 45, no. 3 (2005): 10–24. http://dx.doi.org/10.1590/s0034-75902005000300002.

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Este artigo tem como objetivo avaliar a influência do perfil estratégico e do nível de percepção ambiental de gestores sobre a efetividade organizacional de suas empresas. O modelo proposto pela pesquisaé analisado e são discutidos os resultados obtidos com sua aplicação em empresas industriais de médio porte e hospitais da rede privada, localizados em Belo Horizonte. Foram aplicados questionários ao nível gerencial, e os dados, tratados com o uso de estatística multivariada. Os resultados obtidos indicam a existência de causalidade entre capacidade de percepção ambiental e o uso de estratégia

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8

Lee, Youngsu, Joonhwan In, and Seung Jun Lee. "Social media engagement, service complexity, and experiential quality in US hospitals." Journal of Services Marketing 34, no. 6 (2020): 833–45. http://dx.doi.org/10.1108/jsm-09-2019-0359.

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Purpose As social media platforms become increasingly popular among service firms, many US hospitals have been using social media as a means to improve their patients’ experiences. However, little research has explored the implications of social media use within a hospital context. The purpose of this paper is to investigate a hospital’s customer engagement through social media and its association with customers’ experiential quality. Also, this study examines the role of a hospital’s service characteristics, which could shape the nature of the interactions between patients and the hospital. D

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9

Jesudian, Gnanaraj. "Marketing rural hospitals." CHRISMED Journal of Health and Research 1, no. 2 (2014): 123. http://dx.doi.org/10.4103/2348-3334.134282.

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10

MacStravic, Robin Scott. "Internal Marketing for Hospitals." Health Marketing Quarterly 3, no. 2-3 (1985): 47–54. http://dx.doi.org/10.1300/j026v03n02_07.

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11

Gourley, David R., and Annette García Sehorn. "Marketing Research in Hospitals." Journal of Hospital Marketing 11, no. 1 (1996): 19–34. http://dx.doi.org/10.1300/j043v11n01_03.

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12

Dorigan, Gisele Hespanhol. "Promoção da satisfação e lealdade dos pacientes em instituições de saúde: revisão integrativa." Revista de Gestão em Sistemas de Saúde 10, no. 1 (2021): 1–20. http://dx.doi.org/10.5585/rgss.v10i1.17719.

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Considerando a alta complexidade da gestão de serviços em saúde, gestores buscam por estratégias que assegurem a satisfação e a lealdade dos pacientes. O objetivo desta pesquisa foi sintetizar as principais estratégias que têm sido utilizadas para promoção da satisfação e lealdade dos pacientes em organizações de saúde. Realizou-se um estudo de revisão integrativa, no período de outubro a dezembro de 2019, abrangendo publicações das bases de dados Web of Science, SCOPUS e BIREME, nos idiomas inglês, espanhol e português, com os descritores padronizados satisfação do paciente e hospitais, e com

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13

Rao, C. P. "Marketing Strategies for Rural Hospitals." Journal of Hospital Marketing 1, no. 3-4 (1987): 105–12. http://dx.doi.org/10.1300/j043v01n03_11.

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14

McNulty, Terry, Richard Whittington, Richard Whipp, and Martin Kitchener. "Implementing marketing in NHS hospitals." Public Money & Management 14, no. 3 (1994): 51–57. http://dx.doi.org/10.1080/09540969409387829.

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15

Marina, Anna, Sentot Imam Wahjono, Maruf Sya’ban, and Zeni . "ISLAMIC ACCOUNTING INFORMATION SYSTEM IN HOSPITAL, AN URGENT DESIRE." Humanities & Social Sciences Reviews 7, no. 3 (2019): 555–62. http://dx.doi.org/10.18510/hssr.2019.7382.

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Purpose of Study: The purpose of this paper is to report research findings of the urgency of the application of AIS Islam in hospitals. Key informants in this study were employees, supervisors, patient families and top executives as many as 80 people. Expert informant consists of Muhammadiyah leaders who understand the health problems of 4 people. This study focuses on seeking answers to "Why hospitals need to practice Islamic AIS", and "How to practice Islamic AIS". By using Content Analysis, the research found evidence that the majority of key informants at RSML and RSUAP answered the "Why"

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16

Abdullah saeed A, Alshahry, and Wang Aimin. "Market Orientation Impact on Radical and Incremental Marketing Innovation: A Study of Saudi Arabia Hospital Marketing Efforts." International Journal of Management Science and Business Administration 1, no. 6 (2015): 101–17. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.16.1009.

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We conducted an empirical study to measure influence of market orientation on marketing innovation in hospitals in Saudi Arabia. The sample includes 109 hospital workers that have been identified as having an adequate knowledge of the subject of research. In particular we explain the impact of customer orientation, inter-functional orientation and competitor orientation on marketing innovation. Furthermore the moderating effects of centralization and formalization on those relationships are explained. The findings of our study suggest that there is an important role of market orientation for t

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17

Chowdhary, N. R. "Marketing Healthcare: Lessons for Smaller Hospitals." Health Services Management Research 13, no. 1 (2000): 1–5. http://dx.doi.org/10.1177/095148480001300101.

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Recently, I have noted ubiquitous trends that lead me to conclude that we are on the brink of a fundamental change in the structure of healthcare delivery. Hospitals are changing. The hospital, that enduring and pervasive organization, which for decades has delivered the vast majority of acute care services is being re-conceptualized. Administrators and executives in today's hospitals are beginning to recognize the disaffection of constituents and the necessity to change from placing their own agenda or that of their profession over the needs of the customer. A lesson that is increasingly bein

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18

Smith, Howard L., Debra Haley, and Neill F. Piland. "Marketing Strategy Determinants in Rural Hospitals." Journal of Hospital Marketing 8, no. 1 (1994): 83–112. http://dx.doi.org/10.1300/j043v08n01_08.

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19

Naidu, G. M., Arno Kleimenhagen, and George D. Pillari. "Organization of marketing in U.S. hospitals." Health Care Management Review 17, no. 4 (1992): 29–44. http://dx.doi.org/10.1097/00004010-199217040-00004.

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20

Becker, Rachel W. "Mosaic Marketing: Reaching Rural Circuit Hospitals." Journal of Hospital Librarianship 17, no. 2 (2017): 106–12. http://dx.doi.org/10.1080/15323269.2017.1291035.

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21

Kumar, P. Naveen, Anil Jacob, and Smruthi Thota. "Impact of Healthcare Marketing and Branding on Hospital Services." International Journal of Research Foundation of Hospital and Healthcare Administration 2, no. 1 (2014): 19–24. http://dx.doi.org/10.5005/jp-journals-10035-1010.

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ABSTRACT Healthcare is one of the many human-centered services offered, the other being legal services, hospitality services, transport services, etc. The healthcare is also the foremost in all of these personal services. Every section of the healthcare experience must embody and convey the message that the hospital is the center of health and wellness in the community. The connection between healthcare provider and patient needs to be developed to improve the delivery model. However with the rise of healthcare costs to providers, increase in operating costs, informative and knowledgeable cust

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22

Cuscurida, Sister JoAnn, та Eugene M. Shaw. "St. Joseph Hospitalʼs marketing strategy". Nursing Administration Quarterly 10, № 1 (1985): 47–52. http://dx.doi.org/10.1097/00006216-198510010-00005.

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23

Futrell, Gary D., and Tiffany N. Clemons. "Top ranked hospitals: does diversity inclusion matter?" International Journal of Pharmaceutical and Healthcare Marketing 11, no. 1 (2017): 49–59. http://dx.doi.org/10.1108/ijphm-12-2015-0060.

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Purpose The purpose of this research is to compare the mission statements of the hospitals listed on the 2014 US News & World Report’s Best Hospitals List to investigate the research question, “Are high ranking hospitals (HRH) more likely than low ranking hospitals (LRH) to address cultural diversity in strategic statements?” Design/methodology/approach The strategic statements of 44 HRH and 56 LRH were compared using chi-square and Fisher’s exact test. Findings While the data do not support the notion that HRHs are more likely than LRHs to address diversity in strategic statements, HRHs a

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24

SA, Muhammad Fahriza, and Pujiyanto Pujiyanto. "Efektivitas Penggunaan Media Sosial dalam Pemasaran Rumah Sakit: Systematic Review." JURNAL ILMIAH KESEHATAN MASYARAKAT : Media Komunikasi Komunitas Kesehatan Masyarakat 13, no. 2 (2021): 100–108. http://dx.doi.org/10.52022/jikm.v13i2.149.

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Abstrak Latar Belakang : Pada awal tahun 2020, jumlah pengguna media sosial di seluruh dunia telah melampaui angka 3,8 miliar. Banyak organisasi layanan kesehatan menggunakan media sosial. Pada tahun 2014, 94% rumah sakit menggunakan media sosial. Saat ini, jumlah rumah sakit yang menggunakan media sosial untuk komunikasi dan pemasaran semakin meningkat. Tujuan studi ini adalah untuk mengkaji penggunaan media sosial dalam bidang pemasaran di rumah sakit. Metode: Kajian sistematis ini menggunakan metode PRISMA, mengkaji artikel yang dipublikasi tahun 2016 - 2020. Sumber artikel pene

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25

Cavusgil, S. Tamer. "Marketing's promise for hospitals." Business Horizons 29, no. 5 (1986): 71–76. http://dx.doi.org/10.1016/0007-6813(86)90056-x.

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26

Aoun, Malak, and Hassan Alaaraj. "Healthcare Marketing: An Empirical Study among Lebanese Hospitals." Lebanese Science Journal 19, no. 3 (2018): 453–64. http://dx.doi.org/10.22453/lsj-019.3.453464.

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Although most of studies have identified different dynamic factors that influence hospitals business development, there is always an increasing interest to find the best practices that ensure effective and sustainable marketing strategies in healthcare. The purpose of this study was to make an approach between patients and hospital managers to develop an effective marketing strategy for hospitals in Lebanon. A quantitative methodology was applied to statistically test both patients and managers’ attitudesthrough conducting two different simple surveys among patients and managers from fourdiffe

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27

Oddis, Joseph A., and William A. Zellmer. "New Rules for Marketing Pharmaceuticals to Hospitals." Journal of Pharmaceutical Marketing & Management 10, no. 2-3 (1996): 167–75. http://dx.doi.org/10.3109/j058v10n02_11.

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28

Sharma, Anand, Sumesh Singh Dadwal, and Sandeep Singh Mahal. "Why Hospitals also Need Benchmarking Marketing Capabilities?" Paradigm 12, no. 1 (2008): 77–88. http://dx.doi.org/10.1177/0971890720080110.

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29

Wrenn, Bruce. "WhatReallyCounts When Hospitals Adopt a Marketing Orientation:." Journal of Nonprofit & Public Sector Marketing 4, no. 1-2 (1996): 111–33. http://dx.doi.org/10.1300/j054v04n01_10.

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30

Oddis, Joseph. "New Rules for Marketing Pharmaceuticals to Hospitals." Journal of Pharmaceutical Marketing & Management 10, no. 2/3 (1996): 167–75. http://dx.doi.org/10.1300/j058v10n02_11.

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31

Myrtle, Robert C., and Charles F. Martinez. "Conditions Influencing the Marketing Efforts of Hospitals." Journal of Hospital Marketing 4, no. 2 (1990): 1–12. http://dx.doi.org/10.1300/j043v04n02_01.

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32

Parry, Mark, and Arthur E. Parry. "Strategy and marketing tactics in nonprofit hospitals." Health Care Management Review 17, no. 1 (1992): 51–61. http://dx.doi.org/10.1097/00004010-199201710-00007.

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33

Polley, Paulette J., and William L. Shanklin. "Marketing High‐technology Medical Equipment to Hospitals." Journal of Business & Industrial Marketing 8, no. 4 (1993): 32–42. http://dx.doi.org/10.1108/08858629310047252.

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34

Zaghloul, Ashraf Ahmad. "Hospital Advertisements in Newspapers, Is It Still Worth It?" Global Journal of Health Science 9, no. 5 (2017): 27. http://dx.doi.org/10.5539/gjhs.v9n5p27.

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INTRODUCTION: Marketing the hospital image through advertising shapes the sources of information upon which the patient takes a decision to purchase the service. Advertisement is considered to be one of the marketing activities geared towards promoting the hospital’s image. The aim of this study is to explore and investigate the determinants of consumer behavior toward newspaper advertising eye-catchers for hospitals and medical care in the UAE.METHODOLOGY: A cross-sectional study design was followed using the snowball technique to select a convenient sample of the population of Sharjah, UAE.

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35

Abdullah, Alshahry, and Wang Aimin. "Building a framework for market orientation impact on radical and incremental marketing innovation research." International Journal of Management Science and Business Administration 1, no. 2 (2015): 71–83. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.12.1005.

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With the privatization of the health sector and an overall trend in health care where the servicing of the patients and illness prevention is becoming a major source of industry’s revenue, marketing innovation to attract new customers is becoming increasingly relevant for organizational performance and financial results of hospitals. Consequently, offering an innovative and superior marketing mix for the customers is a necessary requirement for market competitiveness. Marketing operations and market orientation should, therefore, aim to boost the marketing innovation of hospitals. In this pape

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36

RAJA, Dr M. "Services Marketing – A Study With Reference To Private Hospitals In Dharmapuri District." Restaurant Business 118, no. 9 (2019): 390–407. http://dx.doi.org/10.26643/rb.v118i9.8509.

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Services marketing are a sub field of marketing which covers the marketing of both goods and services. Goods include the marketing of fast moving consumer goods (FMCG) and durables. Services marketing typically refer to the marketing of both business to consumer (B2C) and business to business (B2B) services. Common examples of service marketing are found in telecommunications, air travel, health care, financial services, all types of hospitality services, car rental services, and professional services.

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Rodriguez, Rocio, Carmen Otero-Neira, and Göran Svensson. "Sustainability endeavors and sustainable development in Spanish public hospitals." Journal of Social Marketing 10, no. 2 (2020): 215–42. http://dx.doi.org/10.1108/jsocm-11-2018-0136.

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Purpose The research aims to describe the foundation of healthcare organizations’ past and present sustainability endeavors; describe the direction of a health-care organizations’ sustainable development; reveal and characterize what determines the foundation and direction in a public health-care sector; and provide some insights into social marketing for sustainability endeavors. Design/methodology/approach Based on a semi-inductive approach, judgmental sampling was applied to select relevant health-care organizations. Informants were identified according to their knowledge of their organizat

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Naidu, G. M., Atul Parvatiyar, Jagdish N. Sheth, and Lori Westgate. "Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals." Journal of Business Research 46, no. 3 (1999): 207–18. http://dx.doi.org/10.1016/s0148-2963(98)00044-7.

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39

Coutinho, Eduardo Dias, Paulo Roberto da Costa Vieira, Cecília Lima de Queirós Mattoso, Irene Raguenet Troccoli, and Marcos Jose Pereira Renni. "Influence of service quality and corporate image on the satisfaction of patients with Brazil’s National Cancer Institute." International Journal of Pharmaceutical and Healthcare Marketing 13, no. 4 (2019): 447–68. http://dx.doi.org/10.1108/ijphm-07-2018-0036.

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Purpose The purpose of this paper is to better understand the influence of service quality and corporate image of Brazil’s National Cancer Institute (INCA) on the satisfaction of its outpatients. Design/methodology/approach The study is quantitative, with data collected from a self-administered structured questionnaire answered by a sample of 434 outpatients of Hospital do Câncer I, the largest and oldest hospital operated by the INCA. The data were treated with covariance-based structural equation modeling. Findings The results indicated that the corporate image of the INCA was the main facto

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40

Lee, Sung-Ho, Yong-Chul Lee, and Yong-Mo Jung. "Internal Marketing and Organization Effectiveness on the Hospitals." Journal of the Korea Contents Association 10, no. 5 (2010): 333–42. http://dx.doi.org/10.5392/jkca.2010.10.5.333.

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Goldman, Robert. "Marketing Alernatives for Hospitals to the Nursing Crisis." Journal of Hospital Marketing 4, no. 1 (1990): 71–95. http://dx.doi.org/10.1300/j043v04n01_07.

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Gopal Rao, G., A. Jeanes, M. Osman, C. Aylott, and J. Green. "Marketing hand hygiene in hospitals— a case study." Journal of Hospital Infection 50, no. 1 (2002): 42–47. http://dx.doi.org/10.1053/jhin.2001.1119.

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Hermawati, Tanti, and Prahastiwi Utari. "Information Technology as Tools of Public Relations Inform in Health Services." KnE Social Sciences 2, no. 4 (2017): 96. http://dx.doi.org/10.18502/kss.v2i4.873.

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Internet usage in Indonesia has jumped from just 2 million in 2000 to 45 million in 2011. The use of communication technology has impacted on all aspects of life in Indonesia, including the marketing of medical services by public and private hospitals. This paper reports on a survey ofthree private hospitals in Surakarta, Indonesia, that have usedfive types of marketing communications including: advertising, personal selling, sales promotions, public relations and direct marketing. One of direct marketing methods used is internet marketing with the development of hospital website. This paper d

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44

Yeo, Sook Fern, Cheng Ling Tan, and Yen-Nee Goh. "Obstetrics services in Malaysia: factors influencing patient loyalty." International Journal of Pharmaceutical and Healthcare Marketing 15, no. 3 (2021): 389–409. http://dx.doi.org/10.1108/ijphm-08-2020-0070.

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Purpose This study aims to investigate the link of functional service quality (hospital’s reputation, administrative procedures, trustworthiness, patient-care provider relationship and waiting time), satisfaction and patient loyalty on the obstetrics services in private health-care in Malaysia. Design/methodology/approach A total of 419 mothers who had obtained obstetrics services had participated in this study in a continuous and coordinated manner. The study was conducted in 10 private hospitals in Malaysia throughout April 2018. Findings Results show that providing excellent service had inc

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Al-Weshah, Ghazi A. "Towards internal marketing practices in enhancing job engagement." International Journal of Pharmaceutical and Healthcare Marketing 13, no. 1 (2019): 40–56. http://dx.doi.org/10.1108/ijphm-11-2017-0063.

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PurposeThe purpose of this study is to explore the contribution of internal marketing (IM) practices in enhancing job engagement in Jordanian hospitals. Four dimensions of IM are considered in this study, namely, employees empowerment, employees motivation, information sharing and work environment.Design/methodology/approachThe study adopts quantitative research design. In total, 200 self-administrated questionnaires are distributed to respondents in Jordanian hospitals using a convenient sample. Only 162 questionnaires were returned with a response rate of 81 per cent.FindingsThe study conclu

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Marmat, Geeta, and Pooja Jain. "Contingency framework for understanding quality in public and private hospitals of India." International Journal of Pharmaceutical and Healthcare Marketing 14, no. 1 (2019): 137–58. http://dx.doi.org/10.1108/ijphm-02-2019-0014.

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Purpose Health-care delivery organizations (hospitals) constitute a complex adaptive system; hence, a contingency perspective is imperative to guide the design of customized approaches to quality management in different health-care settings. Accordingly, this paper aims to propose a contingency framework to advance the understanding of the relationship between situational factors and effectiveness of quality approaches in health-care organizations (HCOs), such as hospitals in India. Design/methodology/approach Related literature was reviewed to identify existing research and theories related t

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Wardani, Surti, and Arif Siaha Widodo. "Upaya Meningkatan Publisitas Melalui Model Integrated Marketing Comunication Pada Sebuah Rumah Sakit Swasta di Tangerang Selatan." Jurnal Pemasaran Kompetitif 3, no. 2 (2020): 48. http://dx.doi.org/10.32493/jpkpk.v3i2.4460.

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There are two Hermina Hospitals in South Tangerang. Although they have implemented a marketing communication strategy but not the Integrated Marketing Communication (IMC) model. This research aims to describe the marketing communication strategy used by the Hermina Hospital in South Tengerang. The focus of this research is on how marketing communication is available at the two Hermina Hospitals in making marketing communication models so that the services delivered are integrated. The method of this research is descriptive qualitative by observing the public. Data obtained by interviewing info

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Yula, Yuriy, Olexandr Pushko, and Maksym Palienko. "Recommendations for improving the hospital’s marketing policy." Health Economics and Management Review 1, no. 2 (2020): 91–99. http://dx.doi.org/10.21272/hem.2020.2-10.

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Abstract:

This article summarizes the arguments and counterarguments within the scientific discussion on improving the marketing policy of the clinic. The purpose of the study is to improve the marketing policy of the clinic. The urgency of solving the scientific problem lies in need to promote medical services, where marketing activities contribute to establishing relations between providers and consumers of medical services. The authors noted that patients have a low level of awareness in medical services, making it difficult to understand the market of medical services. In turn, public and municipal

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Goldsmith, Martin, та Wendy Leebov. "Strengthening the hospitalʼs marketing position through training". Health Care Management Review 11, № 2 (1986): 83–93. http://dx.doi.org/10.1097/00004010-198601120-00009.

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Mainous, Arch G., and Richard L. Shelby. "Small Rural Hospitals." Journal of Hospital Marketing 5, no. 2 (1991): 73–81. http://dx.doi.org/10.1300/j043v05n02_07.

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