Academic literature on the topic 'Hotal performance'

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Journal articles on the topic "Hotal performance"

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Kusnandar, Deasy Lestary. "PENGARUH GREEN MARKETING TERHADAP PENGAMBILAN KEPUTUSAN DENGAN GENDER SEBAGAI VARIABEL MODERASI." Performance 24, no. 1 (September 29, 2017): 13. http://dx.doi.org/10.20884/1.performance.2017.24.1.310.

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Penelitian ini bertujuan untuk mengetahui pengaruh green marketing terhadap keputusan pembelian dengan gender sebagai variabel moderasi. Lokasi penelitian ini adalah di Greenhost Boutique hotel yang terletak di Jl. Jl. Gerilya No. 629 Prawirotaman II Brontokusuman Yogyakarta Penelitian ini merupakan jenis penelitian kuantitatif dengan menggunakan metode survei yang diberikan kepada pengunjung hotel. Kemudian, objek penelitian dalam penelitian ini adalah green product, green price, green place, green promotion dan keputusan pembelian. Penentuan jumlah sampel pada penelitian ini adalah sebanyak 120 responden dengan metode pengambilan sampel yang digunakan adalah menggunakan random sampling. Alat pengukuran dalam penelitian ini menggunakan skala interval 1-7. Responden memberikan jawaban pada rentang jawaban dari sangat tidak setuju hingga sangat setuju. Kemudian, analisis yang digunakan adalah analisis Structural Equation Modelling (SEM). Analisis ini dibantu dengan menggunakan program komputer AMOS 21. Dari hasil analisis SEM diketahui pengembangan model berbasis teori dalam penelitian ini sebanyak 5 variabel dan 20 indikator. Penyusunan path diagram dan penyusunan persamaan struktural &measurement model bersumber dari pengembangan tiga substruktur penelitian. Matriks input yang digunakan adalah kovarian dan teknik estimasi yang digunakan adalah metode Maximum Likelihood (ML) Estimation, yang telah tersedia dalam program komputer AMOS 21. Pada tahap Confirmatory Factor Analysis (CFA) ada indikator yang dihilangkan yaitu X16. Kemudian, pada uji validitas konstruk yang terdiri dari construct reliability, variance extracted, convergent validity, dan discriminant validity seluruhnya telah terpenuhi. Pada asumsi SEM yang terdiri dari evaluasi normalitas data, outliers, dan multicolinierity&singularity juga telah memenuhi kriteria yang disyaratkan. Dari 8 kriteria indeks kesesuaian model (goodness of fit test) yang dijadikan acuan dalam penelitian ini, yaitu Chi-Square, Probability, CMIN/DF, GFI, AGFI, TLI, CFI, dan RMSEA, terdapat sebanyak delapan kriteria yang masuk kategori baik dan sisanya sebanyak 2 kriteria masuk kategori marginal. Berdasarkan hasil uji hipotesis diketahui: (1) Green Product berpengaruh terhadap keputusan pembelian, (2) Green Price berpengaruh terhadap keputusan pembelian, (3) Green Place berpengaruh terhadap keputusan pembelian, (4) Green Promotion berpengaruh terhadap keputusan pembelian, (5) Gender memoderasi hubungan green product, (6) Gender memoderasi hubungan green price, (7) Gender memoderasi hubungan green place, (8) Gender tidak memoderasi hubungan green promotion.
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Mašić, Saša I. "The Performance of the Serbian Hotel Industry / Performanse Hotelskog Poslovanja U Srbiji." Singidunum Journal of Applied Sciences 10, no. 2 (October 1, 2013): 24–31. http://dx.doi.org/10.2478/sjas10-4481.

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AbstractThe aim of this paper is to determine operating performance of hotel companies in Serbia. The analysis was conducted on a sample that included approximately 31.35% of the total available hotel capacity in Serbia for the period from 2004 to 2011. The sample was designed to be representative of the hotel distribution by territory and category. Business performance of hotel companies was analyzed using TREVPAR and GOPPAR indicators both at the national level, for tourism clusters and the largest Serbian cities. The results show that hotel companies in Serbia, on average, achieved low TREVPAR and GOPPAR values. In 2011, the average TREVPAR of companies in Serbia was 28 EUR, and GOPPAR approximately 3.7 EUR. The study registered a significant decline in the value of these indicators for the period from 2008 to 2011, primarily as a result of the economic crisis. Results significantly better than the national average were achieved by hotel companies from Belgrade that had a mean TREVPAR value of 46.2 EUR and GOPPAR value of 8.6 EUR. During the analyzed period, the largest increase in the value of the analyzed indicators was registered in the city of Kragujevac as a result of significant investments made by the car manufacturer “Fiat” and its sub-contractors. These investments have led to a significant increase in the number of foreign tourist arrivals and consequently to an increase in business performance of hotel companies in Kragujevac.
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Verma, Manish. "Measuring the Effect of Revenue Management Practice on Hotel Performance." Revista Gestão Inovação e Tecnologias 11, no. 3 (June 30, 2021): 548–64. http://dx.doi.org/10.47059/revistageintec.v11i3.1958.

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Avkiran, Necmi K. "Monitoring Hotel Performance." Journal of Asia-Pacific Business 4, no. 1 (July 2002): 51–66. http://dx.doi.org/10.1300/j098v04n01_04.

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Ivanović, Slobodan. "PERFORMANCE FACTORS OF THE HOTEL ENTERPRISE." Tourism and hospitality management 9, no. 2 (December 2003): 139–52. http://dx.doi.org/10.20867/thm.9.2.13.

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There is no doubt that the business performance of the hotel enterprise depends upon the interrelationship of the hotel enterprise and the environment of the hotel industry in which the hotel operates. This environment provides the hotel enterprise with information crucial in guiding the hotel in its activities, thus helping to reduce the level of uncertainty and to improve the quality of strategic decisions. The specific or business environment shaped by the tourist market of the region will also impact on the performance of the hotel enterprise. One very popular interpretation of the enterprise-environment relationship is based on the model of natural selection, which has its roots in the biological theories o f the population evolution. This model focuses on a kind of natural selection according to Darwin’s theory of evolutionary adaptations. By accepting this theory, the hotel industry in our case would encourage only the survival of those hotel enterprises that are capable of adequately adjusting to changes. It should be pointed out that it would be extremely difficult to prepare a complete analogy of all the occurrences in the hotel industry with the theory of evolutionary adaptation. The hotel industry determines the critical success factors, which the hotel enterprise needs to embrace and apply in order to achieve high performance. Innovative hotel enterprises set about systematically combining their assets and their skills, which provides them with the individual competence needed to create and maintain a fairly long-term competitive advantage within their business environment and on the tourist markets. As a rule, it is the innovative hotel enterprise that creates the critical success factors which will become the standards of sound hotel business for all hotel enterprises of the region or country. By identifying the driving forces, it is possible to define the true top-priority strategic issues that need to be solved. These strategic issues can refer to maintaining or improving current strategic positions within the hotel industry or they can deal with selecting new areas of business i.e. new domestic or foreign tourist markets.
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Agustiani, Indah Nur, and Anthony Barbo. "PENGARUH BRAND PERFORMANCE THE JAYAKARTA BANDUNG BOUTIQUE SUITE HOTEL & SPA TERHADAP KEPUTUSAN TAMU UNTUK MENGINAP." Journal : Tourism and Hospitality Essentials Journal 2, no. 2 (April 6, 2016): 363. http://dx.doi.org/10.17509/thej.v2i2.1946.

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The impact of hotel industries which is developing the high competition of hotel industries. The level of room residential is the important thing to view that the number of the room is sold. The guest decision to stay is the most important thing to the hotel industries. With the guest decision to hotel, then the level of guest residential will increase which is the main target of hotel industries. Therefore the Jayakarta Bandung Boutique Suite Hotel & Spa wants the guest decision to be enhanced. The one of effort to increase the guest decision to stay is maximize the brand performance which is do it by The Jayakarta Bandung Boutique Suite Hotel and Spa. The purpose of the study is to obtain findings the brand performance which has been done, the decision to stay in The Jayakarta Bandung Boutique Suite Hotel & Spa and the influence of brand performance towards the decision to stay. Kevin L. Keller is the theory of brand performance which is used. While the theory of post-visit behavior using the theory of Kotler and Keller. The object of the study is the visitor who stay in The Jayakarta Bandung Boutique Suite Hotel & Spa. This type of research is descriptive and verification, and the method used is explanatory survey stratified random sampling, hence obtained a population of 100 respondent. The data analysis technique and hypothesis test used is the path analysis (path analysis). The results show interesting findings, that the brand performace give the significant influence towards to the stay decision which consist of product, brand, reservation channel, lenght of stay,the number of room reservation and the payment method. The biggest impact of brand performance towards the stay decision is obtained from Product Reliability, Durability and Service Ability and the smallest influence is obtained from Service Effectiveness, Efficiency, And Empathy. As for suggestions for the company in improving the decision to stay at The Jayakarta Bandung Suite Boutique Hotel & Spa is a brand performance through the development of a more exciting, creative, innovative, effective and efficient.
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Assaf, A. George, Alexander Josiassen, and Haemoon Oh. "Internationalization and hotel performance." Tourism Economics 22, no. 3 (January 2015): 572–92. http://dx.doi.org/10.5367/te.2015.0460.

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Choy, Dexter J. L. "Forecasting hotel-industry performance." Tourism Management 6, no. 1 (March 1985): 4–7. http://dx.doi.org/10.1016/0261-5177(85)90050-0.

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Vujosevic, Milica, and Milena Popovic. "The comparison of the energy performance of hotel buildings using PROMETHEE decision-making method." Thermal Science 20, no. 1 (2016): 197–208. http://dx.doi.org/10.2298/tsci150409098v.

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Annual energy performance of the atrium type hotel buildings in Belgrade climate conditions are analysed in this paper. The objective is to examine the impact of the atrium on the hotel building?s energy needs for space heating and cooling, thus establishing the best design among four proposed alternatives of the hotels with atrium. The energy performance results are obtained using EnergyPlus simulation engine, taking into account Belgrade climate data and thermal comfort parameters. The selected results are compared and the hotels are ranked according to certain criteria. Decision-making process that resulted in the ranking of the proposed alternatives is conducted using PROMETHEE method and Borda model. The methodological approach in this research includes the creation of a hypothetical model of an atrium type hotel building, numerical simulation of energy performances of four design alternatives of the hotel building with an atrium, comparative analysis of the obtained results and ranking of the proposed alternatives from the building?s energy performance perspective. The main task of the analysis is to examine the influence of the atrium, with both its shape and position, on the energy performance of the hotel building. Based on the results of the research it can be to determine the most energy efficient model of the hotel building with atrium for Belgrade climate condition areas.
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Kim, Hong‐bumm, Woo Gon Kim, and Jeong A. An. "The effect of consumer‐based brand equity on firms’ financial performance." Journal of Consumer Marketing 20, no. 4 (July 1, 2003): 335–51. http://dx.doi.org/10.1108/07363760310483694.

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Examines the underlying dimensions of brand equity and how they affect financial performance of hotel firms. The results of this empirical study, using data collected from 12 luxury hotels, indicate that brand loyalty, perceived quality, and brand image are important components of consumer‐based brand equity. The result implies that hotel firms should seriously consider brand loyalty, perceived quality, and brand image when attempting to establish definite brand equity from the customers’ viewpoint. A review of detailed measures constituting these three variables, brand loyalty, brand awareness, and brand image, shows that most measures affect financial performances of hotels. Nonparametric correlation analysis provides fairly convincing evidence of the effect that consumer‐based brand equity has on a firm’s financial performance in the hotel industry
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Dissertations / Theses on the topic "Hotal performance"

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Xie, Lijia. "LEVERAGING HOTEL PERFORMANCE BY CONSUMER REVIEWS." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/216584.

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Tourism and Sport
Ph.D.
This study quantifies the business value of consumer reviews and discusses its wider implications to hotel performance, specifically to delineate the unique effects of the User-Generated Content (UGC) components on room sales. In contrast to earlier studies that take consumer reviews as an exogenous factor, this study finds empirical evidence that consumer reviews both influence and are influenced by room sales through a dynamic framework. In consideration of the endogeneity in consumer reviews, this study uses a dynamic generalized method of moments (GMM) model to address the reviews/sales relation and illustrates why other commonly used estimation that ignore the dynamic relationship between current reviews and room sales may be biased. A longitudinal panel-data sample of 56,284 hotel reviews on a daily basis, along with quarterly hotel performance over a ten-quarter observation window, is used for the empirical modeling. This study finds that room sales are significantly influenced by the review volume, suggesting the importance of awareness effect. Specifically, a 1% increase in the average quarterly number of reviews received would result in a 0.10 units increase in the average revenue per available room. Compared to paid or owned traditional marketing channels, the earned consumer reviews' business value can be justified by the marginal costs of producing extra copies of reviews by consumers and providing social media service by hotel managers. Nevertheless, this study shows that the rating of consumer reviews and its variation does not have effect on hotel room sales after accounting for the endogeneity, indicating that online reviews have little persuasion effect on consumer purchase decisions. Thus, this study considers the awareness effect of Word-of-Mouth (WOM) as the primary effect in the dynamic mechanism between consumer reviews and room sales. From the theoretical perspective, this study represents a comprehensive understanding of consumer reviews by integrating both awareness and persuasion effects. By identifying strategically important review components and their effects, the study adds to the prior literature by providing a positive reconciliation of the mixed findings about the effect of consumer reviews. From the managerial perspective, the awareness effect of consumer reviews suggests that businesses should embrace and facilitate WOM activities. However, consumers are not influenced by the persuasion effect of online WOM, thus presenting a challenge to businesses that try to influence sales through "planting" positive product reviews. Hotel managers shall therefore focus more on the mechanisms that facilitate dispersion of underlying word-of- mouth exchange rather than try to influence online ratings. From the methodology perspective, this study contributes to the hospitality literature by providing econometric justifications for the use of dynamic panel data estimation, discussing the conditions under which it improves inference beyond the traditional pooled OLS and traditional fixed- effects estimates. This study shows that dynamic effect is likely to be particularly important in hospitality research since much of our research seeks to determine the effect of different stimulating variables (e.g., consumer reviews, pricing strategy, customer relationship management, etc.) on hotel performance, an aspect of research that is particularly susceptible to biases that may arise by ignoring the effect of historical performance on current stimulating variables. The empirical attempt initiated in this study welcomes replications of future research.
Temple University--Theses
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Yamamura, Takaharu. "Performance characteristics of the hotel industry." Thesis, Massachusetts Institute of Technology, 1990. http://hdl.handle.net/1721.1/70627.

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Wan, Chun-wah, and 尹振華. "Evaluate hotel energy performance using data envelopment analysis." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2012. http://hub.hku.hk/bib/B48543640.

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There are many factors affecting the hotel energy consumption, such as hotel classifications, floor area, numbers of guest rooms, nos. of room guests, mix of guest segments, level of occupancy (guest nights), scale of meeting facilities, laundry, retails operations, building features, facilities features, fuel mix, year of construction, year of retrofit, numbers of staff, weather conditions, management arrangement, etc. In Hong Kong and Singapore, the traditional method of benchmarking by Energy Use Index (EUI) per particular factor however was not able to effectively analyze such multiple inputs and multiple outputs environment. From the previous research papers, the Data Envelopment Analysis (DEA) was applied for the hotel management study in other countries recently, such as Portugal, Africa, Italy, Taiwan and Korean. Recently, the application of DEA to building energy analysis was only limited to residential buildings in US, government buildings in Taiwan, and hotel buildings in Turkey. The study provides a simple and basic DEA model (CCR-I CRS) for the evaluation of hotel energy consumption analysis of a sample hotel in Hong Kong for the tourism /hospitality industry. The DEA model was established with multiple input variables (electricity, Towngas, water, outdoor temperature and relative humidity) and multiple output variables (numbers of room nights, numbers of room guests, and numbers of food & beverage cover). The models successfully identifies the relative efficiencies of efficient decision-making units (DMUs) and inefficient DMUs, therefore the potential of saving areas are shown for further improvement action by hotel management strategic planning. Benchmarks are provided for improving the operations of poor-performing DMUs – months and F&B outlets respectively. Several interesting and useful managerial insights and implications from the study are discussed. Peer groups and slacks were identified among the efficient operations for the inefficient DMUs to adjust themselves in order to reach the efficient frontier. The study suggests a framework which enables the hotel management to develop a strategic action plan with energy conservation measures in different priorities. At the end, the hotel will be able to deliver a high degree of guest service standard and at the same time to preserve the environment by reducing the energy consumption. It is concluded that my area of study is a fit to “the gap”. The end results will form the extension of overseas researches and the foundation of the local researches in this knowledge area.
published_or_final_version
Environmental Management
Master
Master of Science in Environmental Management
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Barbosa-McCoy, Vanessa Lizzette. "Hotel Managers' Motivational Strategies for Enhancing Employee Performance." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2064.

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More than 600,000 employees depart the hospitality industry for a variety of reasons such as lack of motivational strategies (MS) of hotel general managers (GMs). The purpose of this multiple case study using census sampling was to explore what MS hotel GMs used to enhance employee performance. The 3 GMs of 3 full-service branded hotels with a guest capacity of 160-699 were randomly selected in South Florida. Data were collected from face-to-face interviews with the hotel GMs, employee performance evaluations, and results of guest and employee satisfaction surveys from the hotel GMs. Data analysis involved methodological triangulation to determine how motivation was captured and measured using interpreted data, verification through the member-checking process, and coding techniques such as mind mapping to identify reoccurring codes and categories. Through thematic analysis, 4 major themes emerged: workplace motivation, job satisfaction, positive performance, and social expectation. Findings from the 4 themes revealed that recognition and guest satisfaction unveiled a positive effect on employee performances and that motivation through community engagement gave employees reasons to perform well. The effectiveness of MS on employee performance was conceptualized by the expectancy theory to determine motivational triggers and the behavior engineering model to determine which MS led to improved performance. Social implications include encouraging hotel GMs to adjust and develop motivational strategies that engage employees to improve the employee-customer relationship and to increase community involvement which may promote positive social change.
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Cibulková, Michaela. "The Hotel Pricing Strategy." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191690.

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The main purpose of this thesis is an analysis of pricing strategy of Hotel Imperial and its evaluation, which should results in proposal of changes leading to increase of effectivity and hotel's income. The diploma thesis is divided into four main parts. The first two chapters are devoted to a theoretical description of pricing strategy and distribution channels used in hotel business. The third part is focused on the analysis of hotel itself and its pricing strategy. The final chapter summarises the results and contains the proposal how to improve the pricing strategy based on the results of the previous analysis.
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Lee, Seonah. "Study of demand models and price optimization performance." Diss., Georgia Institute of Technology, 2011. http://hdl.handle.net/1853/42914.

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Accurately representing the price-demand relationship is critical for the success of a price optimization system. This research first uses booking data from 28 U.S. hotels to investigate the validity of two key assumptions in hotel revenue management. The assumptions are: 1) customers who book later are willing to pay higher rates than customers who book earlier; and, 2) demand is stronger during the week than on the weekend. Empirical results based on an analysis of booking curves, average paid rates, and occupancy rates for group, restricted retail, unrestricted retail, and negotiated demand segments challenge the validity of these assumptions. The combination of lower utilization rates and greater product differentiation suggests that hotels should apply different approaches than simply matching competitor rates to avoid losing market share. On days when inventory is near capacity, traditional yield management tactics deliver tremendous value, but these should be augmented by incorporating price response of demand and competition effects. On days when demand is soft and occupancy is projected to be low, price and competition based strategies should dominate. The hotel price optimization problem with linear demand model is a quadratic programming problem with prices of products that utilize multiple staynight rooms as the decision variable. The optimal solution of the hotel price optimization problems has unique properties that enables us to develop an alternative optimization algorithm that does not require solving quadratic optimization problem. Using the well known least norm problem as a subroutine, the optimization problem can be solved as finding a minimum distance between a polyhedron defined by non-negative demand and capacity constraints. This algorithm is efficient when only a few of the staynights are highly constrained. In practice, the choice of a demand model is largely driven by the ease of estimation and model fit statistics such as R2 and mean absolute percentage error (MAPE). These metrics provide measures of statistical validity of the model, however, they do not measure how well the price optimization will perform which is the ultimate interest of the practitioners. In order to measure the impact of demand models on price optimization performance, we first investigate the goodness of fit of linear demand models with different driver variables using actual data from 23 U.S. hotels representing multiple brands and location types. We find that hotels within the same location types (such as urban, suburban, airport) share similar driver variables. Airport and suburban hotels have simpler model specifications with less drivers compared to the urban hotels. The airport hotel demand models are different from other location hotels in that the airport hotel demand level does not differ by day of week. We then measure the impact of demand model misrepresentation on the performance of price optimization through simulation experiments, which are performed for different levels of demand and forecast accuracy to represent various market environments that hotels operate in. We find that using models with missing driver variables can reduce the potential revenue by 13%∼53% and using the wrong functional form 5%∼43% under our simulation environment. The findings from our research imply that correctly representing the demand model in price optimization is crucial to its success. In order for hotels to realize the maximum potential revenue through pricing, efforts should be focused on identifying the major driver variables influencing demand including the ones that we found to be significant.
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Li, Yi-Min. "A service quality performance evaluation model for hotel service." Thesis, University of the West of Scotland, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.283048.

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Peixoto, Adriano de Lemos Alves. "Management practices, productivity and performance in the hotel industry." Thesis, University of Sheffield, 2008. http://etheses.whiterose.ac.uk/14512/.

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The research reported in this thesis investigates the impact of the effective use of management practices on performance and productivity in the hotel industry, a low skilled, labour intensive service activity, with an especial attention been paid to Human Resources practices. This research was motivated by a need to understand how service sector activities are organised for high-performance, acknowledging its importance to the economy in terms of number of employees and contribution to the GDP. This research stands in the confluence of two distinctive but complementary research traditions: one arising from HRM and the other from productivity studies.
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Melia, Detta M. "Towards performance measurement in hotels : an incremental approach." Thesis, Loughborough University, 2009. https://dspace.lboro.ac.uk/2134/12520.

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The overall aim of this study is to investigate the phenomenon of performance measurement in independently owned hotels in Ireland in order to understand the role of measurement in the management of the largest component of the hotel sector. The primary objectives of this study are to investigate the extent to which Irish hotel operators are utilising performance measurement techniques, to establish the rationale for the use of selected performance measures in independent hotels and to understand approaches to performance measurement in the management of independent hotels. A comprehensive investigation of existing performance management and measurement activity is provided in this study. A mixed methods approach to the research was undertaken to gather data on the phenomenon of performance measurement, allowing for a triangulation of data through multiple sources. A survey questionnaire was carried out within the hotels in Ireland followed by focus groups and indepth interviews carried out in a number of small and medium-sized hotels in Ireland. A number of key' performance measurement issues were investigated and include the rationale for performance measurement, the benefits of performance measurement, those responsible for carrying out the function, critical success factors impacting on the business and performance dimensions and measures utilised by hotel operators in the study. The findings of this research have implications for a number of stakeholders, however, the greatest impact will be on the small and medium-sized hotel operator. The research shows there is a need for these hotel operators to adopt a more structured formal approach to performance measurement. A number of models of performance measurement for small, medium-size and large hotels are proposed. These models will contribute to the management of performance in the hotel sector in Ireland, leading to increased effectiveness which is especially important in the current economic climate that the hotel and tourism sector is facing and will face into the future.
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Barreda, Davila Albert. "Website Interactivity as a Branding Tool for Hotel Websites." Doctoral diss., University of Central Florida, 2014. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/6245.

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The dissertation explored the relationships among Website interactivity, brand knowledge, consumer-based brand equity and behavioral intentions in the context of hotel Websites. Based on an in-depth literature review, a theory-driven model was proposed and ten hypotheses were developed. The dissertation employed an empirical study based on a survey design, and collected data via a marketing company. Respondents who booked a hotel room online using hotel branded Websites in the last 12 months were approached to complete the online questionnaire. Four hundred ninety six (496) respondents completed the online questionnaire by answering to questions related to their last hotel booking experience. Analysis was conducted in two phases: (1) Confirmatory Factor Analysis (CFA) and (2) Structural Equation Modeling (SEM). The overall fit of the CFA model and the final SEM model were acceptable, indicating an adequate fit to the data. The results suggested that the two dimensions of Website interactivity, namely system interactivity and social interactivity, positively impacted the components of brand knowledge, and that system interactivity had a stronger impact as compared to social interactivity. Although, social interactivity was not found to have a significant direct effect on brand awareness, the results showed that social interactivity had a significant impact on brand image. Furthermore, the relationship between brand equity and behavioral intentions was positive and significant. The empirical study offered theoretical for utilizing Website interactivity as a branding tool in the hotel context. Additionally, the results provide practical insights into branding strategies, Website development, and behavioral intentions enhancement. Very few studies have empirically examined and incorporated Website interactivity dimensions and brand knowledge with consumer-based brand equity and behavioral intentions. This gap in the literature has been compounded by an absence of empirical studies on Website interactivity as a tool to develop brands and behavioral intentions in the context of hotel Websites. The present dissertation closes this gap in the literature by reporting on a questionnaire of US adult travelers that offered data on those theoretical associations. Conceptually, the results support the influential impact of Website interactivity on brand elements and behavioral intentions.
Ph.D.
Doctorate
Education and Human Performance
Education; Hospitality Education Track
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Books on the topic "Hotal performance"

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1945-, Dehlholm Kirsten, Qvortrup Lars 1950-, and Fortuna Roberto 1958-, eds. Hotel pro forma: The double staging : space and performance. Copenhagen: Danish Architectural Press, 2003.

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Board, Irish Tourist. Irish hotel performance 1993/1994: A review of utilisation. Dublin: Bord Fáilte, 1995.

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I, Miller Richard. Workshop on Evaluating, Judging, and Improving Faculty Performance, [held] at the Westin Harbour Castle Hotel, Toronto, Ontario Canada, May 1, 1992. [S.l.]: [s.n.], 1992.

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Associates, Pannell Kerr Forster. London trends: Performance and prospects of the capital's hotel industry. London: Pannell Kerr Forster Associates, 1997.

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Sahbaz, Sakine. Performance and trends in the Spanish hotel industry during 1998. London: LCP, 2002.

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Poetry reading at the Panama Hotel: A collection of performance poetry. San Juan Capistrano, Calif: Joy Pub., 1991.

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Human resource management in the hotel industry: Strategy, innovation and performance. London: Routledge, 1999.

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Foro Internacional sobre Interpretaciones o Ejecuciones Artísticas (2001 Montevideo, Uruguay). Foro Internacional sobre Interpretaciones o Ejecuciones Artísticas: 17, 18 y 19 de Mayo de 2001, Hotel Radisson Victoria Plaza, Montevideo, Uruguay. Montevideo, Uruguay: SUDEI, 2001.

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C, Malik S. Strategic analysis and evaluation of the impact of hotel property management systems on hotel performance and guest service. Oxford: Oxford Brookes University, 1998.

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Jeffrey, Douglas. Occupancy performance and hotel characteristics: A survey and analysis in Yorkshire and Humberside. London: BTA/ETB Research Services, 1986.

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Book chapters on the topic "Hotal performance"

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Dehlholm, Kirsten. "Hotel Pro Forma." In The Twenty-First Century Performance Reader, 277–85. Abingdon, Oxon; NewYork, NY: Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9780429283956-35.

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Zairi, Mohamed. "Ritz—Carlton Hotel Co." In Measuring Performance for Business Results, 261–66. Dordrecht: Springer Netherlands, 1994. http://dx.doi.org/10.1007/978-94-011-1302-1_26.

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Woycicki, Piotr. "Disorienting Landscapes in Hotel Methuselah." In Post-Cinematic Theatre and Performance, 152–87. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137375490_6.

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Peiró-Signes, Angel, Marival Segarra-Oña, Rohit Verma, and Luis Miret-Pastor. "Where Should I Locate My Hotel? An In-Depth Analysis of the Cluster Effect on Hotel Performance." In Agglomeration and Firm Performance, 95–122. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-90575-4_7.

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Madhok, Roy, and Leslie Lew. "Performance Analysis in Hotel Revenue Management." In Hospitality Revenue Management, 165–91. Includes bibliographical references and index.: Apple Academic Press, 2020. http://dx.doi.org/10.1201/9781003019923-7.

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Boemi, Sofia-Natalia, and Olatz Irulegi. "The Hotel Industry: Current Situation and Its Steps Beyond Sustainability." In Energy Performance of Buildings, 235–50. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20831-2_12.

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Lacagnina, Valerio, and Davide Provenzano. "Hotel Chain Performance: A Gravity-DEA Approach." In Tourism Economics, 171–81. Heidelberg: Physica-Verlag HD, 2011. http://dx.doi.org/10.1007/978-3-7908-2725-5_11.

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O’Connor, Peter. "Loyalty Programs and Direct Website Performance: An Empirical Analysis of Global Hotel Brands." In Information and Communication Technologies in Tourism 2021, 150–61. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65785-7_13.

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AbstractWith loyalty programs increasingly used as a competitive method by hotel brands, this study investigates the relationship between program size/satisfaction and brand direct website performance. Analyzing a unique database of loyalty program statistics, traffic levels/sources and engagement metrics from the top 50 global hotel brands, we find that size matters, with larger programs performing better in terms of both traffic and engagement, suggesting that efforts by hotel brands to grow membership are appropriate. Similarly, program satisfaction positively impacts both traffic levels and engagement, suggesting that brands should also focus on ensuring that existing members are happy with program benefits and operations. These findings are consistent irrespective of brand level, suggesting that all types of hotel brands can profit from leveraging loyalty programs.
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Vrana, Vasiliki, Kostas Zafiropoulos, Konstantinos Antoniadis, and Anastasios-Ioannis Theocharidis. "Measuring the Twitter Performance of Hotel E-Mediaries." In Tourism, Culture and Heritage in a Smart Economy, 121–31. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47732-9_8.

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Girelli, Elisabetta. "‘Our Bravest and Most Beautiful Soldier’: Pola Negri, Wartime, and the Gendering of Anxiety in Hotel Imperial (1927, USA)." In Silent Film Performance, 71–87. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-75103-6_5.

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Conference papers on the topic "Hotal performance"

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Perišić Prodan, Marina. "IMPLEMENTATION OF CUSTOMER ORIENTATION IN THE HOSPITALITY INDUSTRY: IMPLICATIONS FOR BUSINESS PERFORMANCE." In 4th International Scientific Conference – EMAN 2020 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/eman.s.p.2020.119.

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The purpose of this paper is to examine whether there is a relationship between customer orientation and successful hotel business performance. An empirical study was conducted by examining the marketing management of hotel companies in Primorje-Gorski Kotar County and Istria County. The study found that there is a statistically significant relationship between customer orientation and hotel business performance. The results of the research can be used in practice by the marketing management of hotel companies to determine long-term directions of action. In order to take into account, the wants and needs of the guest and to achieve a competitive advantage, the implementation of customer orientation should be a fundamental postulate in the future business operations of all providers of the hotel offering.
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Mitrović, Mladen, Sandra Janković, and Gordana Ivankovič. "Hotel performance measurement: literature review." In Sitcon 2016. Belgrade, Serbia: Singidunum University, 2016. http://dx.doi.org/10.15308/sitcon-2016-250-257.

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"WEB SERVICES IN HOTEL INDUSTRY." In Special Session on Web Applications in the Industry and Effects on the Business Performance. SciTePress - Science and and Technology Publications, 2004. http://dx.doi.org/10.5220/0001404702310237.

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Sukato, Nuntasaree. "Influential factors affecting small hotel performance." In International Conference on Economics and Management Innovations (ICEMI). Volkson Press, 2017. http://dx.doi.org/10.26480/icemi.01.2017.267.272.

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Sukato, Nuntasaree. "Influential Factors Affecting Small Hotel Performance." In International Conference on Economics and Management Innovations (ICEMI). Volkson Press, 2017. http://dx.doi.org/10.26480/icemi.01.2017.407.412.

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Langgat, Juliana Anak. "Environmental Indicators And Hotel Restaurants Performance." In 13th Asian Academy of Management International Conference 2019. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.10.63.

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Borovčanin, Dušan. "A COMPARATIVE ANALYSIS ON HOTEL FINANCIAL PERFORMANCE." In Sitcon 2015. Belgrade, Serbia: Singidunum University, 2015. http://dx.doi.org/10.15308/sitcon-2015-198-201.

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Kosar, Ljiljana, Slobodan Rašeta, and Nikolina Kosar. "Key performance indicators in the hotel industry." In Sitcon 2016. Belgrade, Serbia: Singidunum University, 2016. http://dx.doi.org/10.15308/sitcon-2016-192-198.

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M. Siregar, Onan, Dr Maulidina, and Fahmi Sulaiman. "Enhancement Of Labor Productivity Through Performance Assessment At Hotel Garuda Plaza, Hotel Madani, And Hotel Novotel Soechi International Medan." In 2nd International Conference on Social and Political Development (ICOSOP 2017). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icosop-17.2018.80.

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Maksüdünov, Azamat. "Evaluation of Hotel Websites Using Content Analysis: A Study in Bishkek." In International Conference on Eurasian Economies. Eurasian Economists Association, 2019. http://dx.doi.org/10.36880/c11.02326.

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With the rapid expansion of the internet corporate websites are becoming an important tool of communication with target markets. The target markets of the hotels go beyond the borders of the country and can be anywhere in the world. Effective use of the corporate web sites is an important factor that affects the success of hotel enterprises in the competitive environment. In this context, the main purpose of this study is to evaluate hotels’ web sites in Bishkek and to reveal the situation in terms of characteristics that should be in their web pages. A total of 30 hotel websites have been reviewed. Data was obtained from hotel web sites using an evaluation form. Percentage and frequency techniques were applied to analyze the data and results are given by hotel types (three or four stars). According to the results, it was found that hotels’ web sites are not sufficient in terms of required features and both three and four star hotels demonstrate same performance. In particular, it can be said that the hotel web sites are very poor in terms of information about the destination. Hotels should benefit from the results of academic studies and, if necessary, to conduct their own researches in order to have an effective web sites.
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