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Xie, Lijia. "LEVERAGING HOTEL PERFORMANCE BY CONSUMER REVIEWS." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/216584.
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Tourism and SportPh.D.
This study quantifies the business value of consumer reviews and discusses its wider implications to hotel performance, specifically to delineate the unique effects of the User-Generated Content (UGC) components on room sales. In contrast to earlier studies that take consumer reviews as an exogenous factor, this study finds empirical evidence that consumer reviews both influence and are influenced by room sales through a dynamic framework. In consideration of the endogeneity in consumer reviews, this study uses a dynamic generalized method of moments (GMM) model to address the reviews/sales relation and illustrates why other commonly used estimation that ignore the dynamic relationship between current reviews and room sales may be biased. A longitudinal panel-data sample of 56,284 hotel reviews on a daily basis, along with quarterly hotel performance over a ten-quarter observation window, is used for the empirical modeling. This study finds that room sales are significantly influenced by the review volume, suggesting the importance of awareness effect. Specifically, a 1% increase in the average quarterly number of reviews received would result in a 0.10 units increase in the average revenue per available room. Compared to paid or owned traditional marketing channels, the earned consumer reviews' business value can be justified by the marginal costs of producing extra copies of reviews by consumers and providing social media service by hotel managers. Nevertheless, this study shows that the rating of consumer reviews and its variation does not have effect on hotel room sales after accounting for the endogeneity, indicating that online reviews have little persuasion effect on consumer purchase decisions. Thus, this study considers the awareness effect of Word-of-Mouth (WOM) as the primary effect in the dynamic mechanism between consumer reviews and room sales. From the theoretical perspective, this study represents a comprehensive understanding of consumer reviews by integrating both awareness and persuasion effects. By identifying strategically important review components and their effects, the study adds to the prior literature by providing a positive reconciliation of the mixed findings about the effect of consumer reviews. From the managerial perspective, the awareness effect of consumer reviews suggests that businesses should embrace and facilitate WOM activities. However, consumers are not influenced by the persuasion effect of online WOM, thus presenting a challenge to businesses that try to influence sales through "planting" positive product reviews. Hotel managers shall therefore focus more on the mechanisms that facilitate dispersion of underlying word-of- mouth exchange rather than try to influence online ratings. From the methodology perspective, this study contributes to the hospitality literature by providing econometric justifications for the use of dynamic panel data estimation, discussing the conditions under which it improves inference beyond the traditional pooled OLS and traditional fixed- effects estimates. This study shows that dynamic effect is likely to be particularly important in hospitality research since much of our research seeks to determine the effect of different stimulating variables (e.g., consumer reviews, pricing strategy, customer relationship management, etc.) on hotel performance, an aspect of research that is particularly susceptible to biases that may arise by ignoring the effect of historical performance on current stimulating variables. The empirical attempt initiated in this study welcomes replications of future research.
Temple University--Theses
2
Yamamura, Takaharu. "Performance characteristics of the hotel industry." Thesis, Massachusetts Institute of Technology, 1990. http://hdl.handle.net/1721.1/70627.
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Wan, Chun-wah, and 尹振華. "Evaluate hotel energy performance using data envelopment analysis." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2012. http://hub.hku.hk/bib/B48543640.
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There are many factors affecting the hotel energy consumption, such as hotel classifications, floor area, numbers of guest rooms, nos. of room guests, mix of guest segments, level of occupancy (guest nights), scale of meeting facilities, laundry, retails operations, building features, facilities features, fuel mix, year of construction, year of retrofit, numbers of staff, weather conditions, management arrangement, etc.
In Hong Kong and Singapore, the traditional method of benchmarking by Energy Use Index (EUI) per particular factor however was not able to effectively analyze such multiple inputs and multiple outputs environment.
From the previous research papers, the Data Envelopment Analysis (DEA) was applied for the hotel management study in other countries recently, such as Portugal, Africa, Italy, Taiwan and Korean. Recently, the application of DEA to building energy analysis was only limited to residential buildings in US, government buildings in Taiwan, and hotel buildings in Turkey.
The study provides a simple and basic DEA model (CCR-I CRS) for the evaluation of hotel energy consumption analysis of a sample hotel in Hong Kong for the tourism /hospitality industry. The DEA model was established with multiple input variables (electricity, Towngas, water, outdoor temperature and relative humidity) and multiple output variables (numbers of room nights, numbers of room guests, and numbers of food & beverage cover). The models successfully identifies the relative efficiencies of efficient decision-making units (DMUs) and inefficient DMUs, therefore the potential of saving areas are shown for further improvement action by hotel management strategic planning. Benchmarks are provided for improving the operations of poor-performing DMUs – months and F&B outlets respectively. Several interesting and useful managerial insights and implications from the study are discussed. Peer groups and slacks were identified among the efficient operations for the inefficient DMUs to adjust themselves in order to reach the efficient frontier.
The study suggests a framework which enables the hotel management to develop a strategic action plan with energy conservation measures in different priorities. At the end, the hotel will be able to deliver a high degree of guest service standard and at the same time to preserve the environment by reducing the energy consumption.
It is concluded that my area of study is a fit to “the gap”. The end results will form the extension of overseas researches and the foundation of the local researches in this knowledge area.published_or_final_version
Environmental Management
Master
Master of Science in Environmental Management
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Barbosa-McCoy, Vanessa Lizzette. "Hotel Managers' Motivational Strategies for Enhancing Employee Performance." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2064.
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More than 600,000 employees depart the hospitality industry for a variety of reasons such as lack of motivational strategies (MS) of hotel general managers (GMs). The purpose of this multiple case study using census sampling was to explore what MS hotel GMs used to enhance employee performance. The 3 GMs of 3 full-service branded hotels with a guest capacity of 160-699 were randomly selected in South Florida. Data were collected from face-to-face interviews with the hotel GMs, employee performance evaluations, and results of guest and employee satisfaction surveys from the hotel GMs. Data analysis involved methodological triangulation to determine how motivation was captured and measured using interpreted data, verification through the member-checking process, and coding techniques such as mind mapping to identify reoccurring codes and categories. Through thematic analysis, 4 major themes emerged: workplace motivation, job satisfaction, positive performance, and social expectation. Findings from the 4 themes revealed that recognition and guest satisfaction unveiled a positive effect on employee performances and that motivation through community engagement gave employees reasons to perform well. The effectiveness of MS on employee performance was conceptualized by the expectancy theory to determine motivational triggers and the behavior engineering model to determine which MS led to improved performance. Social implications include encouraging hotel GMs to adjust and develop motivational strategies that engage employees to improve the employee-customer relationship and to increase community involvement which may promote positive social change.
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Cibulková, Michaela. "The Hotel Pricing Strategy." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191690.
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The main purpose of this thesis is an analysis of pricing strategy of Hotel Imperial and its evaluation, which should results in proposal of changes leading to increase of effectivity and hotel's income. The diploma thesis is divided into four main parts. The first two chapters are devoted to a theoretical description of pricing strategy and distribution channels used in hotel business. The third part is focused on the analysis of hotel itself and its pricing strategy. The final chapter summarises the results and contains the proposal how to improve the pricing strategy based on the results of the previous analysis.
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Lee, Seonah. "Study of demand models and price optimization performance." Diss., Georgia Institute of Technology, 2011. http://hdl.handle.net/1853/42914.
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Accurately representing the price-demand relationship is critical for the success of a price optimization system. This research first uses booking data from 28 U.S. hotels to investigate the validity of two key assumptions in hotel revenue management. The assumptions are: 1) customers who book later are willing to pay higher rates than customers who book earlier; and, 2) demand is stronger during the week than on the weekend. Empirical results based on an analysis of booking curves, average paid rates, and occupancy rates for group, restricted retail, unrestricted retail, and negotiated demand segments challenge the validity of these assumptions. The combination of lower utilization rates and greater product differentiation suggests that hotels should apply different approaches than simply matching competitor rates to avoid losing market share. On days when inventory is near capacity, traditional yield management tactics deliver tremendous value, but these should be augmented by incorporating price response of demand and competition effects. On days when demand is soft and occupancy is projected to be low, price and competition based strategies should dominate.
The hotel price optimization problem with linear demand model is a quadratic programming problem with prices of products that utilize multiple staynight rooms as the decision variable. The optimal solution of the hotel price optimization problems has unique properties that enables us to develop an alternative optimization algorithm that does not require solving quadratic optimization problem. Using the well known least norm problem as a subroutine, the optimization problem can be solved as finding a minimum distance between a polyhedron defined by non-negative demand and capacity constraints. This algorithm is efficient when only a few of the staynights are highly constrained.
In practice, the choice of a demand model is largely driven by the ease of estimation and model fit statistics such as R2 and mean absolute percentage error (MAPE). These metrics provide measures of statistical validity of the model, however, they do not measure how well the price optimization will perform which is the ultimate interest of the practitioners. In order to measure the impact of demand models on price optimization performance, we first investigate the goodness of fit of linear demand models with different driver variables using actual data from 23 U.S. hotels representing multiple brands and location types. We find that hotels within the same location types (such as urban, suburban, airport) share similar driver variables. Airport and
suburban hotels have simpler model specifications with less drivers compared to the urban hotels. The airport hotel demand models are different from other location hotels in that the airport hotel demand level does not differ by day of week. We then measure the impact of demand model misrepresentation on the performance of price optimization through simulation experiments, which are performed for different levels of demand and forecast accuracy to represent various market environments that hotels operate in. We find that using models with missing driver variables can reduce the potential revenue by 13%∼53% and using the wrong functional form
5%∼43% under our simulation environment. The findings from our research imply that correctly representing the demand model in price optimization is crucial to its success. In order for hotels to realize the maximum potential revenue through pricing, efforts should be focused on identifying the major driver variables influencing demand including the ones that we found to be significant.
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Li, Yi-Min. "A service quality performance evaluation model for hotel service." Thesis, University of the West of Scotland, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.283048.
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Peixoto, Adriano de Lemos Alves. "Management practices, productivity and performance in the hotel industry." Thesis, University of Sheffield, 2008. http://etheses.whiterose.ac.uk/14512/.
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The research reported in this thesis investigates the impact of the effective use of management practices on performance and productivity in the hotel industry, a low skilled, labour intensive service activity, with an especial attention been paid to Human Resources practices. This research was motivated by a need to understand how service sector activities are organised for high-performance, acknowledging its importance to the economy in terms of number of employees and contribution to the GDP. This research stands in the confluence of two distinctive but complementary research traditions: one arising from HRM and the other from productivity studies.
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Melia, Detta M. "Towards performance measurement in hotels : an incremental approach." Thesis, Loughborough University, 2009. https://dspace.lboro.ac.uk/2134/12520.
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The overall aim of this study is to investigate the phenomenon of performance measurement in independently owned hotels in Ireland in order to understand the role of measurement in the management of the largest component of the hotel sector. The primary objectives of this study are to investigate the extent to which Irish hotel operators are utilising performance measurement techniques, to establish the rationale for the use of selected performance measures in independent hotels and to understand approaches to performance measurement in the management of independent hotels. A comprehensive investigation of existing performance management and measurement activity is provided in this study. A mixed methods approach to the research was undertaken to gather data on the phenomenon of performance measurement, allowing for a triangulation of data through multiple sources. A survey questionnaire was carried out within the hotels in Ireland followed by focus groups and indepth interviews carried out in a number of small and medium-sized hotels in Ireland. A number of key' performance measurement issues were investigated and include the rationale for performance measurement, the benefits of performance measurement, those responsible for carrying out the function, critical success factors impacting on the business and performance dimensions and measures utilised by hotel operators in the study. The findings of this research have implications for a number of stakeholders, however, the greatest impact will be on the small and medium-sized hotel operator. The research shows there is a need for these hotel operators to adopt a more structured formal approach to performance measurement. A number of models of performance measurement for small, medium-size and large hotels are proposed. These models will contribute to the management of performance in the hotel sector in Ireland, leading to increased effectiveness which is especially important in the current economic climate that the hotel and tourism sector is facing and will face into the future.
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Barreda, Davila Albert. "Website Interactivity as a Branding Tool for Hotel Websites." Doctoral diss., University of Central Florida, 2014. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/6245.
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The dissertation explored the relationships among Website interactivity, brand knowledge, consumer-based brand equity and behavioral intentions in the context of hotel Websites. Based on an in-depth literature review, a theory-driven model was proposed and ten hypotheses were developed. The dissertation employed an empirical study based on a survey design, and collected data via a marketing company. Respondents who booked a hotel room online using hotel branded Websites in the last 12 months were approached to complete the online questionnaire. Four hundred ninety six (496) respondents completed the online questionnaire by answering to questions related to their last hotel booking experience.
Analysis was conducted in two phases: (1) Confirmatory Factor Analysis (CFA) and (2) Structural Equation Modeling (SEM). The overall fit of the CFA model and the final SEM model were acceptable, indicating an adequate fit to the data. The results suggested that the two dimensions of Website interactivity, namely system interactivity and social interactivity, positively impacted the components of brand knowledge, and that system interactivity had a stronger impact as compared to social interactivity. Although, social interactivity was not found to have a significant direct effect on brand awareness, the results showed that social interactivity had a significant impact on brand image. Furthermore, the relationship between brand equity and behavioral intentions was positive and significant. The empirical study offered theoretical for utilizing Website interactivity as a branding tool in the hotel context. Additionally, the results provide practical insights into branding strategies, Website development, and behavioral intentions enhancement. Very few studies have empirically examined and incorporated Website interactivity dimensions and brand knowledge with consumer-based brand equity and behavioral intentions.
This gap in the literature has been compounded by an absence of empirical studies on Website interactivity as a tool to develop brands and behavioral intentions in the context of hotel
Websites. The present dissertation closes this gap in the literature by reporting on a questionnaire of US adult travelers that offered data on those theoretical associations. Conceptually, the results support the influential impact of Website interactivity on brand elements and behavioral intentions.Ph.D.
Doctorate
Education and Human Performance
Education; Hospitality Education Track
11
Kim, Sun-Hwa. "An investigation into hotel employees' perception of green practices." Master's thesis, Orlando, Fla. : University of Central Florida, 2009. http://purl.fcla.edu/fcla/etd/CFE0002908.
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Crystal, Carolyn Roberts. "Revenue Management Performance Drivers: An Empirical Analysis in the Hotel Industry." Diss., Available online, Georgia Institute of Technology, 2007, 2007. http://etd.gatech.edu/theses/available/etd-06082007-094256/.
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Thesis (Ph. D.)--Management, Georgia Institute of Technology, 2008.Dr. Laurie Garrow, Committee Member ; Dr. Jeff Stratman, Committee Co-Chair ; Dr. Mark Ferguson, Committee Co-Chair ; Dr. Soumen Ghosh, Committee Co-Chair ; Dr. Koert van Ittersum, Committee Member.
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LaFleur, Tobias C. (Tobias Christopher). "Improving the Quality of Hotel Banquet Staff Performance: a Case Study in Organizational Behavior Management." Thesis, University of North Texas, 1994. https://digital.library.unt.edu/ark:/67531/metadc500375/.
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The banquet staff at a north Texas hotel were responsible for setting up 11 different functions (e.g., buffet dinners) for conferences and meetings. The functions were often set up late and items were often omitted. An analysis suggested that performance problems were the result of weak antecedents, inefficient work procedures, inadequate training and a lack of motivating consequences. An intervention consisting of task checklists, feedback, goal setting, monetary bonuses, training and job aids was designed to enhance the accuracy and timeliness of function setups. Performance increased from an average of 68.8% on the quality measure (accuracy plus timeliness) in baseline, to 99.7% during the intervention phase. Performance decreased to 82.3% during a follow-up phase in which parts of the intervention were discontinued by hotel management. Performance increased to 99.3% with the reintroduction of the intervention phase.
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Donato, Robert A. "Global Mindset Strategies for Increasing Hotels' Performance." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6783.
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Between 2010 and 2014 there was a 25% increase in international visitors to the United States, which signifies an opportunity for leaders and managers with a global mindset to take advantage of the opportunities derived from globalization to increase competitive advantage. However, some organizations have not prepared executives and managers to operate in a global environment, which can lead to business failure. The purpose of this multicase study was to gain an understanding of what global mindset strategies hotel executives developed to increase competitive advantage. The target population consisted of the general managers, directors of sales, and directors of catering from 3 full-service hotels at two international airports in the United States who have developed and deployed successful strategies reflecting a global mindset. Porter's 5 forces model served as the conceptual framework for this study. Data sources for this study included semistructured interviews, company websites, advertisements, franchise disclosure documents, and observations. Based on coding interview transcripts, creating mind maps using software, and methodological triangulation of the data, 3 themes emerged: leverage brand resources, personalize services, and leverage staff diversity for service delivery. The implications of this study for positive social change include the potential to create a multiplier effect starting with increased staffing due to increased business volume and profits. The potential increase in competitive advantage may also help hotels prosper and help to ensure funds are available for the hotels to remain contributing businesses for local communities' tax revenues to benefit citizens.
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Ng, Mei-ling. "The performance and inflation-hedging characteristics of hotel investment in Hong Kong." Click to view the E-thesis via HKUTO, 2003. http://sunzi.lib.hku.hk/hkuto/record/B31048857.
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吳美玲 and Mei-ling Ng. "The performance and inflation-hedging characteristics of hotel investment in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B31048857.
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Hoque, Kim. "Strategy, innovation and performance : human resource management in the UK hotel industry." Thesis, University of London, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.480946.
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Wang, Ping-Fu. "Study of UK hotel industry environments, business strategies, organisational structures and performance." Thesis, Manchester Metropolitan University, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.317016.
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Araujo, Aneide Oliveira. "Contribuição ao estudo de indicadores de desempenho de empreendimentos hoteleiros, sob o enfoque da gestão estratégica." Universidade de São Paulo, 2001. http://www.teses.usp.br/teses/disponiveis/12/12136/tde-01032002-115642/.
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Este estudo é resultado de uma investigação interdisciplinar relacionada à gestão estratégica, nas áreas de hotelaria e custos. Examina o papel da gestão de operações de empreendimentos hoteleiros como forma de atingir os objetivos estratégicos destas organizações. A estratégia empresarial abordada nos níveis corporativo, da unidade de negócios e funcional, evidencia a necessidade de implementar e monitorar iniciativas de melhorias operacionais. A contribuição de contabilidade gerencial para a implementação e monitoramento de iniciativas de melhorias operacionais é examinada à luz dos conceitos da gestão estratégica de custos como forma de otimizar a utilização dos recursos e garantir a satisfação dos interesses dos diversos stakeholders. Princípios gerais da gestão de desempenho são abordados como forma de criar um arcabouço conceitual na elaboração de indicadores que atendam os requisitos de informação para orientar o processo de gestão. Conceitos da gestão do fluxo logístico são utilizados para apoiar a compreensão e desenvolvimento de habilidades essenciais que visam a capacitar a empresa para enfrentar o mercado competitivo. Para ilustrar esta abordagem utiliza-se o exemplo do HOTEL, no qual delineiam-se passos para a elaboração e proposta de indicadores específicos do método competitivo identificado como excelência em governança, o qual se baseia no uso dos princípios da logística moderna com o objetivo de obter melhorias no nível de serviço e redução de custos. A proposta de indicadores procura estabelecer o alinhamento das metas operacionais à estratégia do empreendimento, sob as perspectivas econômica e mercadológica, essenciais à sobrevivência e ao sucesso dos negócios em geral.This study is the result of an interdisciplinary investigation related to strategic management, in the area of hospitality and costs. It examines the role of the administration of operations in hotel firms in order to reach the strategic objectives. The managerial strategy in corporate level, in unit of businesses level and in functional level, emphasizes the need of implementing and monitoring initiatives of operational improvements. The contribution of the managerial accounting for the implementation and monitoring of these initiatives is examined according to concepts of cost strategic management as a way of optimizing the use of the resources and to assuring the satisfaction of several stakeholders interests. Basic principles of performance administration are analyzed to build up a conceptual framework to elaborate indicators that support the information requirements to guide the administration process. Management logistics concepts are used to support the understanding and the development of essential abilities that aim at enabling the company to face the competitive market. HOTELs example is used to illustrate this approach, in which steps are delineated to elaborate and suggest specific indicators of the competitive method identified as excellence in hotel's housekeeping, based in the use of principles of modern logistics with the purpose of obtain improvements in level service and costs reductions. The purpose of indicators tries to establish the alignment between operational goals and organizational strategy under economical and marketing perspectives, essential to the survival and to the success of businesses in general.
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Davidson, Michael Cameron Gordon, and M. Davidson@mailbox gu edu au. "Organisational climate and its influence upon performance: A study of Australian hotels in South East Queensland." Griffith University. School of Marketing and Management, 2000. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20030102.103647.
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This study gathered data from 14 four to five-star hotels in South-East Queensland, Australia, in an attempt to examine the nature and degree of influence organisational climate has upon the performance of hotels. Employee perception of customer satisfaction was studied both as an index of performance and as an intervening variable between organisational climate and financial performance as indexed by revenue per available room (REVPAR). The data provided a description of a young, relatively gender balanced, well educated and trained work force which received relatively low levels of financial remuneration and displayed very high levels of turnover. A new instrument was used to measure the dimensions of organisational climate across the hotels. This instrument represented a modification of that presented by Ryder and Southey (1990), which itself was a modification of the 145 item psychological climate questionnaire of Jones and James (1979). The instrument represented a subset of 70 items of the Ryder and Southey instrument. Responses to all items within the instrument were on a 7 point anchored scale. Principal components analysis (PCA) produced results consistent with earlier versions of the instrument, which had been reported elsewhere. This analysis described organisational climate within the sample to be composed of 7 underlying dimensions; Leader facilitation and support, Professional and organisational esprit, Conflict and ambiguity, Regulations, organisation and pressure, Job variety, challenge and autonomy, Workgroup co-operation, friendliness and warmth, and Job standards. These dimensions were judged to be consistent with those reported earlier by Jones and James, and by Ryder and Southey. Poor support was found for the first structural model that proposed that employee demographic variables would affect organisational climate and that organisational climate would affect customer satisfaction (although the latter link was quite strong). The most important finding of the study was the support for a second structural model when it was found that variation in the 7 dimensions of organisational climate accounted for 30% of the variation in Employee Perception of Customer Satisfaction. Furthermore, that Employee Perception of Customer Satisfaction accounted for 23% of the variation in REVPAR between the hotels. Possible extensions of this study using direct measures of customer satisfaction and expanding it to include hotels of different star ratings are discussed.
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Sims, Melissa Bradberry. "Employee Satisfaction and Performance: A Study of the RC Hotel Company Kitchen Environment." ScholarWorks@UNO, 2004. http://louisdl.louislibraries.org/u?/NOD,177.
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Thesis (M.S.)--University of New Orleans, 2004.Title from electronic submission form. "A thesis ... in partial fulfillment of the requirements for the degree of Masters of Science in Hospitality and Tourism Management"--Thesis t.p. Vita. Includes bibliographical references.
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Huo, Yang Hwae. "Internal environment, organizational form and their impact on financial performance of hotel chains." Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/40202.
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The primary objective of this study was to investigate the relationship between internal environment, organizational form, and financial performance in hotel chains. Using a contingency framework, this study investigated the match between internal environmental factors--such as capital scarcity, monitoring cost, and asset specificity--and organizational form--such as company owned, franchised, or combination of both--in an attempt to distinguish between high and low performing hotel chains.
The key findings of this study indicate that hotel chains which showed a "match" between the monitoring cost of their internal environmental factors and organizational form performed better than if those elements did not match. The other finding of this study indicates that hotel chains operating under different organizational forms, such as company-owned, franchised, and combination of both, did not differ in their financial performance levels which were measured in terms of return on investment and growth in unit sales.
This study contributes to the body of knowledge in the lodging industry by introducing the contingency theory in investigating the interrelationship between internal environment, organizational form, and financial performance. In other words, this study utilized internal environmental factors such as capital scarcity, monitoring costs, and asset specificity as moderators in order to measure their impact on organizational forms and financial performance relationship. Specifically, this study provides unique ways to measure the internal environmental factors, organizational form, and financial performance: (1) capital scarcity was measured using financing activities data included in the statement cash flows, (2) organizational form of the firm was categorized into company-owned, franchised, and combination of both, and (3) financial performance was measured using return on investment (ROI) and growth in unit sales. From the industry point of view, the findings of this study will aid in recognizing organizational form in conjunction with internal environment and financial performance. This study provides empirical support with regard to the relative models in predicting appropriate organizational form that will show better financial performance. In other words, the firm that evaluates and analyzes its internal environmental factors could have the adequate organizational form that generates high profitability. From the theoretical point of view, this study provides a body of knowledge in franchising by providing empirical findings with regard to internal environmental factors in explaining the relationship between organizational form and financial performance. Furthermore, this study contributes to the existing agency theory literature in franchising by providing empirical research to the evaluative contingency theory.Ph. D.
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Wu, Ho Cha. "The impact of environ,mental management practices on the hotel finance performance : A case study of water management on hotel operating costs." Thesis, Oxford Brookes University, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.530809.
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It appears that environmental issues are becoming a source of competitiveness and that many leading Organisations are realizing the bottom line benefits of implementing environmental management practices (EMPs). Consequently, environment management (EM) is regarded as a component of improving business performance, and implementing EMPs can often provide an opportunity to improve business performance in the hotel industry. However, little evidence shows how to measure and monitor EMPs to improve environmental performance. Although accounting has received considerable attention in the literature as a potential factor with a positive influence on improving environmental performance, there is little evidence regarding the role of accounting in enhancing environmental performance and the lack of empirical research into this link is a key research gap. An exploratory approach via case study is taken, in order to investigate insights into how managers control and monitor EMPs to improve environmental performance in hotel Organisations. Triangulation methods are employed to explore relationships between environmental performance and accounting practices through investigating how relevant accounting information and techniques assist in controlling and monitoring EMPs. The study uses data triangulation, in other words the use of more than one method of data collection (documents, archive records, and semi-structured interviews), to ensure the reliability of results. The findings show that traditional accounting systems offer little in the way of opportunity for facilitating EMPs and improving business performance. This study suggests that the monitoring and measurement of practices could assist managers to continuously improve environmental performance. Most importantly, benchmarking and promoting environmental improvement efforts need to be in alignment with the Organisation's longer-term environmental objectives and business strategy. Moreover, the lack of any accounting technique to quantify the relationship between environmental and financial performance has hindered the ability of management to gain more detailed information with a view to improving business performance. Further to this, without knowledgeable employees, the adoption of environmental management systems (EMS) and monitoring of environmental performance could be expensive and also difficult to sustain in the longer term. Therefore, it is important to seek ways to monitor EMPs and improve business performance. In this study, a framework for monitoring EMPs and benchmarking environmental performance is developed in order to provide detailed information not only for accountants but also for engineers. It is concluded that there is no crucial link between environmental information and accounting systems and this study suggests that Organisations should enforce the interrelation between EMPs and accounting to increase business accountability. Although this study cannot serve as the definitive account of the link between environmental performance and financial performance and may not be generalizable to the hotel industry as a whole - it still represents a useful contribution to the literature because of the practical and theoretical issues it raises regarding the effective implementation of EMPs in specific Organisations, leading from the analysis of one hotel case study to the likely reverberation of such implementation upon Organisational activities.
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Sastre, Priscila Tereza De Nadai. "Medição de desempenho de marketing: proposta de aplicação no setor hoteleiro." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-25062015-092211/.
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A medição de desempenho é um tópico muito sensível às organizações atualmente, pois à medida que os processo de negócios se tornam mais complexos, novas formas de controle e medição do desempenho são demandadas. Essa realidade permeia todas as áreas funcionais, inclusive a de marketing. A medição de desempenho de marketing vem sendo estudada desde a década de 1960 e ao longo das décadas passou por diferentes ênfases. Atualmente, essa temática vem ganhando destaque devido a um conjunto de fatores como terceirização, outsourcing e turbulências econômicas que pressionam cada vez mais os profissionais de marketing a justificarem os resultados de suas ações. Uma das lacunas de pesquisa reside na excessiva proliferação de métricas, que dificultam aos profissionais de marketing saber quais delas selecionar e como integrá-las na prática organizacional. Além disso, os distintos modelos de medição de desempenho de marketing já desenvolvidos se mostram excessivamente teóricos e difíceis de operacionalizar. Diante do exposto, o objetivo dessa tese consistiu em desenvolver uma proposta para a seleção de métricas de marketing e administração da medição de desempenho de marketing, de modo que possa ser utilizado por organizações do setor hoteleiro. Para alcançar o objetivo proposto foi realizada a revisão da literatura concernente a medição de desempenho organizacional, medição de desempenho de marketing e gestão hoteleira, que deu origem a proposta de seleção de métricas de marketing e administração da medição de desempenho de marketing, para o setor de hotelaria. A metodologia se baseou na pesquisa exploratória e qualitativa com utilização do método de estudo de caso. A etapa de campo foi realizada em duas grandes redes hoteleiras internacionais que atuam no mercado nacional. Foi feita a análise do processo de seleção de métricas de marketing e de administração da medição de desempenho de marketing por meio dos dados coletados, os quais foram analisados a partir das teorias balizadoras do estudo. Os principais resultados apontam que em ambas as redes hoteleiras tanto o sistema de medição de desempenho, quanto as métricas utilizadas já vêm formatados da matriz; cabendo aos executivos locais o acréscimo de métricas e a definição de alguns parâmetros. As organizações estudadas também apresentaram um balanceamento adequado entre as métricas utilizadas, com destaque para métricas que medem a qualidade dos serviços, satisfação dos clientes, Revpar, ROI e market share. Também constatou-se um amplo uso de métricas para a web. Ao final desta análise, foi apresentada a proposta de final para seleção de métricas de marketing e medição de desempenho de marketing, para hotelaria.Performance measurement is currently a very sensitive topic to organizations; consequently, as the business process becomes further complex, new forms of control and process measurement are demanded. This reality permeates all functional areas, including marketing. The performance measurement of marketing has been studied since the 1960\'s, and throughout the decades it has gone through various emphases. Presently, this issue has been gaining prominence due to a set of factors such as outsourcing and economic turmoil, which increasingly pressures marketing professionals to justify the results of their actions. Some of the research gaps that exist include the excessive proliferation of metrics, which makes it difficult for marketing professionals to know which ones to select and how to integrate them into organizational practice. Furthermore, the already developed models of performance measurement have shown themselves to be excessively theoretical and difficult to operate. Given the above, the objective of this thesis constituted in developing a proposal for the selection of marketing metrics and the management of marketing performance measurement, in ways which may be utilized by organizations of the hotel sector. In order to reach the proposed objective, a revision of the literature concerning organizational performance measurement, marketing performance measurement, and hotel management was performed, which led to the proposal for selection of marketing metrics and management of marketing performance measurement in the hospitality industry. The methodology based itself on the exploratory and qualitative research, utilizing the case study method. The field stage was conducted in two large international hotel chains, which operate in the domestic market. Analyses were made of the selection process of marketing metrics and management of marketing performance management through the collected data, which were analyzed from the theories as landmark study. The main results show that in both hotel chains the performance measurement system, as well as the selected metrics, come already formatted from the head office. Local executives are allowed to choose some metrics to work with and define some parameters. The studied organizations showed a well-balanced performance measurement system which highlighted metrics for services quality, customer satisfaction, Revpar, ROI and market share. Data also showed that metrics for the web were fairly used. By the end of this analysis, the final proposal for selecting marketing metrics and marketing performance measurement for hotel industry was presented.
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Murthy, Bvsan. "Measurement of the strategy construct in the lodging industry, and the strategy-performance relationship." Diss., This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-10022007-145428/.
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Brown, Eric Adam. "Dimensions of transformational leadership and relationship with employee performance in hotel front desk staff." [Ames, Iowa : Iowa State University], 2008.
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Phillips, Paul A. "Organisational strategy, strategic planning system characteristics, and business performance in the UK hotel sector." Thesis, Cardiff University, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.318978.
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Matovic, Dragan. "The Competitive Market Structure of the U.S. Lodging Industry and its Impact on the Financial Performance of Hotel Brands." Diss., Virginia Tech, 2002. http://hdl.handle.net/10919/27250.
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The primary objective of this study was to explore the relationship among various market structure constructs (consisting of barriers to entry, competition, growth, and market share) and their potential impact on financial performance. By applying theoretical underpinnings from the disciplines of marketing, strategy and industrial organization economics, and adapting them to the unique characteristics of the U.S. lodging industry, the above constructs were linked to produce the Lodging Market Structure (LMS) Model. The study consisted of a cross-sectional analysis using a sample of 67 well-recognized hotel brands operating in the U.S. (representing 63 percent of the national guestroom inventory), covering a four-year period between 1996 and 1999. Correlation and multiple regression analysis were used to examine the hypothesized relationships within the LMS model. This study represented the first comprehensive investigation of the competitive market structure of the U.S. lodging industry.
The key findings of the study indicate that the financial performance of hotel brands in the United States is strongly impacted by competitive market structure. Among the various market structure constructs studied, barriers to entry played the most dominant role in determining the level of financial performance of hotel brands. Based on a strong negative relationship, barriers to entry are very effective in reducing competition in the U.S. lodging industry. Also, of the constructs studied, barriers to entry had the greatest influence on enhancing the market share of incumbent hotel brands. The growth rate of those incumbent brands has a positive relationship with barriers to entry. As competition intensifies, the growth rate of hotel brands slows down. Increases in competition are negatively correlated with a brandâ s market share. Competition has a strong negative relationship with the financial performance of hotel brands. Market share improves as the growth rate of hotel brands increases. As the growth rate of brands increases, profitability also improves. Likewise, improvements in a hotel brandâ s market share are positively related to increases in profitability. Lastly, the U.S. lodging market is becoming more competitive, and the industry has reached the mature stage of its lifecycle.Ph. D.
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Houlihan-Wiberg, Aoif. "An analysis of the performance of certification schemes in the hotel sector in terms of CO2 emissions reduction." Thesis, University of Cambridge, 2010. https://www.repository.cam.ac.uk/handle/1810/226841.
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In assessing the impact of global tourism on climate change, emissions from transport receive the most attention although emissions associated with accommodation account for more than 20% of the total. A plethora of hotel certification schemes have been established worldwide that assess various environmental performance indicators, among them energy use. However, none explicitly quantify CO2 emissions, and in many, energy is poorly accounted for, or other non-energy related factors are weighted so that the overall impact of energy use (and hence CO2 emission) is weak. The main thrust of the research is to ascertain the effect of certification on CO2 emissions. The research questions whether the certification schemes are robust and rigorous and whether the results are credible. First, four widely used certification schemes are compared Nordic Swan (Scandinavia), Green Globe (Worldwide), EU Flower (European) and Green Hospitality Award (Ireland). The key issues are identified such as performance and process related criteria, use of benchmarks, and the weighting of different categories. A comparison is made with LEED-EB, a well-established environmental certification scheme, not dedicated to the hotel sector. Secondly, the way in which emissions from electricity, including so-called green electricity and carbon offsetting, are accounted for is examined since it is found that in obtaining certification, this often plays an important part. Actual annual energy use data is desperately needed as feedback to designers, managers and owners in order to give confidence that certification schemes have true validity. Results are presented from large multi-hotel data samples and for detailed results from the quality, illustrative in-depth studies which provided invaluable insight into the technical realities of a multitude of causes and effects which can often be masked in large data samples. An analysis was carried out for four In-depth studies located in Sweden (Nordic Swan), Maldives (Green Globe), Malta (EU Flower) and Ireland (Green Hospitality Award). Global CO2 emissions were compared and calculated from the delivered electricity and fuels consumption data from seventy selected certified hotels worldwide. No corrections were made in the calculations for climate, quality of services, existence of services etc. The performance indicator used is kgCO2 per guest night. The analyses shows no clear pattern. CO2 emissions show a wide variance in performance for 8 hotels certified under different schemes, as well as for 28 hotels certified under the same scheme. In some cases emissions reduced after certification in others no change. Certified hotels do not necessarily have lower emissions than uncertified hotels and a comparison of before – and after – certification shows no significant improvement prior to certification. Most dramatically emissions from certified hotels widely vary by a factor of 7. Although it is arguable a number of corrections should be made to account for different climates, the research highlights that hotels with high CO2 emissions are being awarded certification and it questions what message‘certification’ gives to guests and other stakeholders. At worst it appears ‘business as usual’ can achieve certification with no obvious improvement in performance. The overall conclusion is that existing certification schemes do not properly account for CO2 emissions and do not produce more energy efficient (or less CO2 intensive) buildings. Hotel accommodation was found to be more CO2 intensive than domestic emissions. The findings also uncovered inconsistencies in current methods of certification and indicate a vital need for improved methods. The results also challenge prevailing aesthetic stereotypes of sustainable hotels. The author concludes a simple CO2 accounting method is needed as the first step of a diagnostic process leading to a solution i.e. reduced emissions, to the problem i.e. high energy consumption and/or emissions, thus reducing the environmental impact (in terms of emissions reduction) of the hotel. This method of accounting can be adopted universally by using a Regional, European (O.475 kgCO2/kWh) or Universal (0.55 kgCO2/kWh) conversion factor. In relation to the proper calculation of energy and CO2 emission, sub-metering is a key factor, and with current technological developments, realistic and affordable. Furthermore, apart from certification itself, an essential quality with any monitoring system is that the user can obtain results easily and understandably, in order to get feedback from their actions. This could be facilitated by incorporating sub-metering as part of the building environmental management system software. This ensures that the certification activity is not simply a benchmark, but is also part of a diagnostic and educational process, which will continue to drive emissions down. Only then should it be ethically justified to use as a marketing tool providing diagnostic support in existing buildings, and design and operational guidance for new designs.
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Le, Roux Ignus. "The influence of online travel agent performance on customer satisfaction levels at a selected hotel." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/3105.
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Tourism is an international industry; constant evolution is taking place in the marketing of tourism products and the expectation levels of hotel guests. Online Travel Agents have become more dominant in recent years. This dominance has been assisted by travellers’ more frequent use of the internet to search for information, by the bundling of heterogeneous products and by these agents’ use of the social media. Guest satisfaction levels and expectations are impacted by changes in lifestyle, reasons for travel and the information accessed prior to making their reservations. The basis of this study was establishing the impact of the information supplied by Online Travel Agents on guest satisfaction levels at The Monarch Hotel. The evolution and function of the tourism distribution channel and the factors affecting guest satisfaction and its measurement were explored.
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Madhovi, Previledge Garikai. "Assessing the effectiveness of customer relationship management (CRM) in the hotels in Pretoria." Diss., 2014. http://hdl.handle.net/10500/13824.
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This study is set out to assess the effectiveness of customer relationship management (CRM) in the hotel industry. Relying on the integration of several CRM scholars, the study seeks to answer questions about the relationship between CRM and performance. A mixed research method approach was adopted. The research targeted 106 hotels in Pretoria. 47 responses were received from the hotel personnel who answered the questionnaire. The findings of the survey clearly indicate that hotel performance is dependent on CRM, as shown in the variance of performance levels in line with the level of CRM practised by a specific, named hotel.
The study further suggests that hotels’ management should continuously embark on various CRM practices in order to improve their performance. Responses will be captured and analysed using the SPSS computer software. The results will be subjected to quantitative data analysis. It is expected that the findings will highlight important implications for hotels and other hospitality and tourism stakeholders in Pretoria and beyond. Stakeholders wishing to improve their understanding of the effectiveness of CRM in hotels will find this study helpful.Business Management
M. Tech. (Business Administration)
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Chang, Kun-Ming, and 張坤明. "Does e-CRM matter? The relationships among hotel website design, customers' online hotel ratings, and hotel performance." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/7ygb4d.
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碩士國立東華大學
運籌管理研究所
102
Travel has become an inevitable lifestyle choice for many people. With numerous hotels competing for customer attention, customers’ demand for hotel quality has also been increasing. In the Internet era, hotels’ own websites and third-party review websites have become important sources of information about hotel facilities and service quality, generating significant impacts on customer purchase decisions. Conventional marketing and consumer behavior perspectives emphasize the influence of buyers’ word-of-mouth (WOM) on sellers’ sales. In the area of hotel online marketing, despite the potential effects of hotel website design / information quality and online customer ratings on hotels’ electronic word-of-mouth (e-WOM), there has been little systematic research on the relationship between the two information sources and their associations with hotels’ actual operational performance. In order to address this gap in the existing literature, this study used archival-based data from different sources to examine the relationships among hotel website quality, hotel ratings on third-party review sites, and hotel operational performance. The data analysis focused on two aspects: (1) the effects of hotel website features (e.g., product preview, online reservation, deal and promotion, online payment, room amenities, transportation, and membership registration) on hotel performance (total operational revenue); and (2) the effects of e-WOM (review contents, number of reviews, and average rating) on hotel performance. To ensure data reliability and sample adequacy, this study collected e-WOM data from five well-known travel review sites (Eztravel, Expedia, Booking, Agoda, and Hotelscombined). Each sample hotel’s website functions were also systematically categorized. The empirical results show (1) significant effects of hotel website features on hotel total revenues; (2) significant effects of online reviews on hotel total revenues; and (3) regional differences in terms of rating dimension (service, location, cleanliness, facilities, value, dining and room comfort) and tourist type. The implications of these results for hotel online marketing are discussed.
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Hsu, Chen Chun, and 陳俊旭. "The Operation Performance Evaluation of Hotel Industries." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/98263991492136158450.
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碩士中華大學
應用數學學系(所)
96
This study uses the data envelopment analysis (DEA) to estimate and analyze the operation performance of 68 tourist hotels, and takes out the operation data from 2000 to 2007 in each hotel. This study puts the number of guest rooms, the number of people who stayed in the guest rooms, the number of staffs, and the average of room price as the input ones, and puts the rent income, total business income and the rate of using as the output ones. According to CCR and BCC model, estimates the business efficiency with the whole efficiency and the scale efficiency. The study finds that the most important influence factor of business efficiency in Taiwan is the number of guest rooms, the number of people who stayed in the guest rooms and the number of staffs. The input one and the output one are positive correlation. There are the whole efficiency of 31 hotels rising gradually with time, and there are the whole efficiency of 25 hotels reducing gradually with time, and the whole efficiency of 12 hotels keep very good situation. In addition, the behavior of the business efficiency of each hotel really has difference, this study offers the direction and the rate of each hotel to adjust resources and enlarge the value of output. It can be the referral of planning to improve the business efficiency strategy for the persons who manage hotel industries. Keywords：hotel industries, data envelopment analysis (DEA), operation performance
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Tsai, Yueh-Jung, and 蔡岳融. "A Study of Hotel Facebook Impact on Performance : Evidence from Taiwan International Tourist Hotel." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/7e78ty.
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碩士國立暨南國際大學
經濟學系
102
This research attempts to explore two different types of Taiwanese international tourist hotel’s Facebook. This paper investigates the influence of Facebook establishment, number of domestic tourism, foreign tourism, and Facebook variables (likes, comments, and fans) on hotel profitability based on Taiwanese international tourist hotel operation. Then we research the study for hotel Facebook community website content in order to understand its performance and features. This study evaluates 18 hotels in Taiwanese international tourist hotel’s Facebook features according to three dimensions: functional breadth of these features, Facebook development stage, and degree of abundance on Facebook. Taiwan international tourism hotel-chains have 8 samples; Taiwan international tourism hotel- independent have 10 samples. The total samples are 18 hotels. The result of the evaluation shows that the influence of Facebook variables (likes, comments, and fans) on hotel profitability is positive and significant, and the overall performance that Taiwan international tourism hotel-chains is the best. Taiwan international tourism hotel- chains’ Facebook have more marketing and service than the other types of hotels’ Facebook; Taiwan international tourism hotel- independent’s Facebook have more interaction and navigation than the other type of hotels’ Facebook. The degree of abundance of two types of hotels’ Facebook emphasis words and pictures, and the Facebook development stages of the Taiwan international tourism hotel-chains is the best. The study will create a three dimensional graph based on the scores of the three dimension to describe the evaluation. Finally, the study proposes conclusions and suggestions for each type of Facebook.
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Lee, Tsai-Tung, and 李綵彤. "Structure, Conduct, and Performance ofthe Taiwan Tourist Hotel." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/81283205320048016019.
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碩士立德大學
國際企業管理研究所
98
The research to study Taiwanese tourist industry. Based on the theory of "structure - conduct – performance," follows this theory to investigate the market structure, of tourist hotel conduct and performance. The results show that 1.Grand Formosa Regent Taipei has the best performance on accounting. 2.The number of employees on market occupation has significant positive effect. 3.When the international tourist hotel has higher profits, it will also have a higher level of diversification. When hotel industries have more profitable income, they will expand their market share and then reach their hotel diversify. 4.The higher the diversification of international tourist hotels, the better the sales achievement.
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Hsu, Jui-Yang, and 徐瑞陽. "Board size and hotel firm performance in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/u7s92x.
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碩士國立中正大學
財務金融研究所
102
This study examines the impact of board size on financial performance of publicly traded tourist hotels in Taiwan. The indicators of financial performance under consideration are return on assets (ROA), return on equity (ROE), stock return (SR), and Tobin’s Q (TQ). This study uses GMM estimator in order to deal with the problems of unobserved heterogeneity and endogeneity in the corporate governance literature. Subsequently, GMM estimator examines the effects of board size (BS) on financial performance of Taiwanese tourist hotels. Test results suggest that BS explains ROA and TQ, but not ROE and SR. Specifically, an inverted U-shape represents the effects of BS on hotel performance (ROA and TQ), indicating that BS has a significantly positive impact on hotel performance up to an optimal point (supporting the resource dependence theory). Further, when BS is greater than their corresponding optimal points, the factor can significantly deteriorate hotel performance (supporting the agency theory).
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Γιαννούκου, Ιωάννα. "Strategic management of hotel multinationals : environment, management, performance." Thesis, 2011. http://hdl.handle.net/10889/5906.
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Traditionally, tourism was placed second as a priority in the agenda of investors, policy makers, and academics. Nowadays, a significant reappraisal of its role in socioeconomic development is taking place, which values tourism as a source for earning export revenues, generating large numbers of jobs, promoting economic growth and a more services-oriented economy not only in developing but also in developed countries (UNCTAD, 2007).
According to World Tourism Organization (WTO), the European Union (EU) numbered six Member States among the top 10 countries in the world welcoming the largest number of international tourist arrivals. Within the EU, receipts from international tourism in 2008 were highest in Spain, France, and Italy, followed by Greece and Portugal
Previous studies have attempted to explain destination and/or firm strategic positions by focusing on (mostly demand side factors) prices, exchange rates, qualitative and other institutional factors. Supply side factors and in particular company strategy contact and performance have not been taking explicitly into consideration. However, important pioneer research has been done regarding the globalization of the service sector and the hotel industry (Dunning and McQueen 1981, 1982; Boddewyn et al., 1986; Li and Guisinger, 1992; Dunning and Kundu, 1995; Constractor and Kundu, 1995).
The topic under scrutiny is, therefore, to investigate whether MNEs operating in Greece, France, Spain, Portugal and Italy perform differently than domestically owned firms. In particular, we seek to identify the relevant factors that may explain the performance implications of foreign ownership for a large cross section of firms in Greek, French, Spanish, Portugues and Italian industries, controlling for a number of factors affecting firms’ performance. A closely related topic is to examine whether MNEs perform well per se, or their relative superior performance is a consequence of the detrimental effect they may exercise on domestic profitability. Additionally, we will try to determine the relative importance of the firm and destination effects using a multilevel approach and hierarchical linear models.Παραδοσιακά, ο τουρισμός καταλάμβανε τη δεύτερη θέσω ως προτεραιότητας στην ατζέντα των επενδυτών, των φορέων χάραξης πολιτικής καθώς και στην ατζέντα της ακαδημαϊκής κοινότητας. Σήμερα, μια σημαντική επανεκτίμηση του ρόλου του τουρισμού στην κοινωνικοοικονομική ανάπτυξη λαμβάνει χώρα, η οποία εκτιμά τον τουρισμό ως πηγή για την απόκτηση εσόδων από τις εξαγωγές, δημιουργώντας μεγάλο αριθμό θέσεων εργασίας, προώθηση της οικονομικής ανάπτυξης και μια πιο προσανατολισμένη στις υπηρεσίες οικονομία, όχι μόνο στις αναπτυσσόμενες αλλά και στις ανεπτυγμένες χώρες (UNCTAD, 2007). Σύμφωνα με τον Παγκόσμιο Οργανισμό Τουρισμού (WTO), η Ευρωπαϊκή Ένωση (ΕΕ) αριθμούσε έξι κράτη μέλη μεταξύ των κορυφαίων 10 χωρών του κόσμου καλωσορίζοντας τον μεγαλύτερο αριθμό διεθνών τουριστικών αφίξεων. Εντός της ΕΕ, τα έσοδα από το διεθνή τουρισμό το 2008 ήταν υψηλότερα στην Ισπανία, τη Γαλλία και την Ιταλία, ακολουθούμενη από την Ελλάδα και την Πορτογαλία. Προηγούμενες μελέτες έχουν προσπαθήσει να εξηγήσουν τον τουριστικό προορισμό λαι/ή τη την στρατηγική της εταιρείας, εστιάζοντας σε (ως επί το πλείστον) παράγοντες από πλευράς της ζήτησης, των τιμών, των συναλλαγματικών ισοτιμιών, ποιοτικών και άλλων θεσμικών παραγόντων. Παράγοντες από την πλευρά των προμηθειών και ιδίως την στρατηγική επαφή της εταιρείας και την επίδοσή της δεν έχουν ληφθεί ρητά υπόψη. Ωστόσο, σημαντική και πρωτοπόρος έρευνα έχει γίνει σχετικά με την παγκοσμιοποίηση του τομέα των υπηρεσιών και της ξενοδοχειακής βιομηχανίας (Dunning and McQueen 1981, 1982; Boddewyn et al., 1986; Li and Guisinger, 1992; Dunning and Kundu, 1995; Constractor and Kundu, 1995). Το υπό εξέταση θέμα, ως εκ τούτου ερευνήθηκε εάν οι πολυεθνικές εταιρείες που λειτουργούν στην Ελλάδα, τη Γαλλία, την Ισπανία, την Πορτογαλία και την Ιταλία έχουν διαφορετική απόδοση από ό,τι αν λειτουργούσαν στη χώρα προέλευσης της μητρικής τους εταιρείας. Ειδικότερα, επιδιώχθηκε να εντοπιστούν παράγοντες που μπορούν να εξηγήσουν τις επιπτώσεις των επιδόσεων της ξένης ιδιοκτησίας για μια μεγάλη διατομή των επιχειρήσεων στην Ελλάδα, τη Γαλλία, την Ισπανία, την Ιταλία και την Πορτογαλία, ελέγχοντας έναν σημαντικό αριθμό παραγόντων που επηρεάζουν την απόδοση των επιχειρήσεων. Ένα θέμα επίσης που εξετάστηκε είναι το κατά πόσο οι πολυεθνικές εταιρείες έχουν καλύτερη επίδοση ή οι σχετικά ανώτερες επιδόσεις τους είναι συνέπεια της αρνητικής επίδοσης που έχουν οι εγχώριες πολυεθνικές επιχειρήσεις. Επιπλέον, προσδιορίζουμε την σημαντική επίπτωση που έχουν τα χαρακτηριστικά της εταιρείας και ο προορισμός χρησιμοποιώντας μια πολυεπιπέδη προσέγγιση και ιεραρχικά γραμμικά μοντέλα.
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Lucena, Camila Ferraz. "Mergers and Acquisitions Performance of Hotel and Lodging Industry." Dissertação, 2017. https://repositorio-aberto.up.pt/handle/10216/104378.
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Costa, Cleelia Uudam. "Innovation and performance in hotel industry: evidence from Portugal." Doctoral thesis, 2018. http://hdl.handle.net/10071/19780.
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Together with the growing importance of tourism in world's economy, also the
competitiveness of the tourism sector increases. An innovative mindset becomes a
necessity for any successful tourism business. This thesis investigates innovation
activity in hotels based on empirical evidence from Portuguese hotel industry. The
main objectives of this thesis are 1) to analyze the determinants, areas and types of
innovation, 2) to measure the degree of innovativeness and impact of
innovativeness on innovation behavior, 3) to measure the degree of innovation
behavior and impact of innovation behavior on performance.
Current research followed Grissemann, Plank and Brunner-Sperdin (2013)
approach splitting the term ‘innovation’ into two different constructs, i.e.,
innovativeness (attitudinal level) and innovation behavior (behavioral level). Hotel
innovation activity based on 11 hotel-specific innovation areas and innovation
antecedents such as Hotel Size, Hotel Stars, Hotel Chain and Governance, and
Personnel Training were investigated. The empirical data was collected through a
questionnaire.
The results, based on a sample of 326 Portuguese hotels, showed high level of
Innovativeness of Portuguese hotels. Nearly all hotels had carried out some sort of
innovation within the previous three years. Information and communication
technology and marketing were the leading innovation areas. The moderate level of
innovation behavior showed dominance of incremental innovations. Hotel size,
hotel stars, hotel chain and personnel training proved to have a significant relation
with Innovation Behavior. Hotel Innovativeness impacted positively hotel
Innovation Behavior and hotel Innovation Behavior impacted positively hotel
performance. Overall, this research gives a contribution to hotel innovation
literature in general and in Portugal. The findings provide hotel managers with
relevant insights into hotel innovation.Com a crescente importância do turismo na economia mundial, aumenta também a competitividade no sector. Uma mentalidade inovadora torna-se necessária para qualquer negócio bem-sucedido. Esta tese investiga a inovação hoteleira baseada em evidências empíricas da indústria portuguesa. Os principais objetivos desta tese são 1) analisar fatores determinantes, áreas e tipos de inovação, 2) medir o grau de propensão para a inovação (Innovativeness) e o impacto no comportamento inovador, 3) medir o grau de comportamento inovador e o impacto no desempenho. Esta investigação seguiu a abordagem de Grissemann, Plank e Brunner-Sperdin (2013) dividindo "inovação" em dois conceitos: propensão para a inovação (nível atitudinal) e comportamento inovador (nível comportamental). A investigação da atividade de inovação baseou-se em 11 áreas específicas. Foram também investigados fatores de inovação, como Dimensão, Classificação por Estrelas, Cadeia Hoteleira e Direção, e Formação. Os dados empíricos foram recolhidos através de um questionário. Os resultados, baseados numa amostra de 326 hotéis portugueses, revelaram um elevado nível de propensão para a inovação nos hotéis portugueses. A maioria dos hotéis realizaram algum tipo de inovação nos três anos anteriores. As Tecnologias de Informação e Comunicação e o Marketing foram as principais áreas de inovação. Um nível moderado de comportamento inovador revelou um domínio de inovações incrementais. A dimensão, classificação por estrelas, cadeia hoteleira e formação provaram ter uma relação significativa no comportamento inovador. A propensão para a inovação teve um impacto positivo no comportamento inovador e este, um impacto positivo no desempenho hoteleiro. No geral, esta investigação contribui para estudos sobre inovação hoteleira num geral e em Portugal. Os resultados proporcionam à gestão hoteleira ideias relevantes sobre a inovação em hotéis.
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Lucena, Camila Ferraz. "Mergers and Acquisitions Performance of Hotel and Lodging Industry." Master's thesis, 2017. https://repositorio-aberto.up.pt/handle/10216/104378.
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Huang, Wan-Ling, and 黃婉玲. "The effect of online word-of-mouth on hotel performance: empirical evidence from Taiwan's hotel industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/e66su4.
Full textAbstract:
碩士國立東華大學
運籌管理研究所
102
This study focuses on Taiwan-based tourist hotels and examines the degree to which electronic word-of-mouth (e-WOM) influences hotels’ operational performance. Customer ratings of hotel facilities and service quality on various travel review sites have often been associated with customer loyalty to and satisfaction with hotels. However, previous studies have provided little empirical evidence on the effect of e-WOM on hotels’ actual performance. A major contribution of this study is to explore the relations between customer ratings on multiple well-known review sites and hotels’ financial performance. Specifically, I collected customer-provided hotel ratings from five sites (Tripadvisor, Hotels.com, Priceline.com, Venere.com, and Orbitz.com) as well as hotel statistics provided by the ROC Tourism Bureau and then analyzed if e-WOM affected hotel revenues. The results show that, in addition to traditional factors such as room rate and occupancy rate, the number of online customer reviews also had a significant effect on room revenues and food and beverage revenues of Taiwan’s tourist hotels. As more and more customers now rely on the Internet to search for hotel information and make room reservations, this study shows that hotel revenues have become increasingly dependent on e-WOM. An implication is that hotels must pay more attention to third-party review sties by allocating more resources to online marketing and responding to online customer reviews more quickly and more effectively.
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Boicenco, Oxana. "O impacto regional na performance económica e financeira das empresas de hotelaria." Master's thesis, 2010. http://hdl.handle.net/10071/4387.
Full textAbstract:
Este trabalho tem como objectivo geral analisar e aprofundar o conhecimento sobre as empresas de Hotelaria em Portugal, de modo a observar o seu desempenho ao nível económico e financeiro, que irá ajudar a medir o impacto regional na performance das unidades hoteleiras.
Para o efeito, utilizou-se uma amostra de empresas com base nas entidades com Código de Actividade Económica 55111 e 55121, tendo como critério de inclusão na amostra um Volume de Negócios de 2 até 5 milhões de euros.
Após estas diferentes fases de selecção, obteve-se uma amostra de 48 empresas as quais foram agrupadas por regiões da seguinte forma: Norte-7 empresas, Centro–8 empresas, Lisboa–20 empresas, Alentejo–3 e Algarve–10 empresas.
A partir dos Balanços e Demonstrações dos Resultados foram calculados diversos rácios económicos e financeiros, permitindo uma comparação entre regiões.
Os resultados empíricos do estudo mostram que as divergências das zonas turísticas influenciam a performance económica e financeira das empresas de hotelaria.
Como seria de esperar, as regiões mais desenvolvidas em termos turísticos são Lisboa, Algarve e Norte, quer através do número das empresas hoteleiras de que dispõem, quer pelo número de turistas recebidos ou pelo Volume de Negócios. No entanto, são acompanhadas pelas regiões que surgem com um desempenho significativo e com elevada riqueza cultural e beleza natural, de que são exemplos o Alentejo e o Centro.
Posto isto, concluiu-se que a aposta no sector do Turismo, como um dos objectivos de Portugal, deverá partir do desenvolvimento de regiões turísticas menos crescidas, o que permitirá a oferta de produtos turísticos específicos.This paper aims at analysing and deepening knowledge on Hotel businesses in Portugal, in order to observe their performance at economic and financial level. This will help measure the regional impact on hotel performance. To this end, and adopting a Turnover of Euro 2 to 5 million as the inclusive criteria, we used a sample of companies based on the entities with Economic Activity Code 55111 and 55121. Following the several selection phases, a sample of 48 companies was obtained and the latter were grouped by region as follows: North -7 companies, Centre – 8 companies, Lisbon – 20 companies, Alentejo – 3 and the Algarve – 10 companies. By analysing the Balance Sheets and Income Statements several economic and financial ratios were calculated which allowed to compare the results obtained from the different regions. The empiric results of the study show that differences in tourist areas influence the economic and financial performance of hotel businesses. As expected, the more developed regions as regards tourism are Lisbon, the Algarve and the North, whether in relation to the number of hotel businesses, or the number of tourists visiting the area or the registered Turnover. However they are followed by regions, such as the Alentejo and the Centre that display a rather significant performance and boast cultural richness and natural beauty. It may therefore be concluded that investment in the Tourism sector, as one of Portugal’s aims, should start with the boost of less developed regions thus allowing the provision of specific tourism products.
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Kim, Dong Jin. "The post-acquisition performance in the hotel and restaurant industries." 2006. http://digital.library.okstate.edu/etd/umi-okstate-1971.pdf.
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KUO, Hui-Yueh, and 郭慧月. "CONFIGURATION OF INNOVATION AND PERFORMANCE IN THE TAIWANESE HOTEL INDUSTRY." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/72790725686237968037.
Full textAbstract:
碩士東海大學
企業管理學系碩士班
95
Innovation is a significant resource in the contemporary knowledge-based economy, and is far more important than land, capital or labor. Hotels that fail to innovate may be left behind as competitors devise more advanced services. This study attempts to state some facts about the importance of innovation in the knowledge economy, and especially the hotel industry by classifying the configurations of innovation in Taiwanese hotels, as well as considering the types of innovation configuration that will maximize performance. Both innovation theory and the related literature suggest that technological innovation, organizational innovation, and human capital innovation may be key sources of innovation. Through 952 questionnaires, there are 121 returned questionnaires. According to these data and through using factor analysis, these 68 innovation activities derived from these three sources can be grouped into 9 main innovation factors. After two-step cluster analysis, these 9 innovation factors generate 4 different innovation configurations that have not only their own profiles, but also their own performances. Analytical results find out that there exist no linkage between the hotel-specific characteristic and innovation configuration, the varied innovation configuration leads to the distinct hotel performance, and finally there exist no significant effect of the hotel-specific characteristic on each performance, implying that there isn’t any interaction between the hotel-specific characteristic and the innovation cluster, and the only main determinant that can significantly affect the hotel performance is the categorization of innovation cluster.
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Chiang, Wan-Erh, and 江莞兒. "The Impact of Disasters on the Hotel Performance in Taipei." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/56105130123147167886.
Full textAbstract:
博士國立中央大學
企業管理研究所
93
During the year of 1999 to 2003, the tourism demand of Taiwan had encountered three devastating disasters: the September 21 earthquake in 1999, the 911 terrorist attacks in the USA in 2001, and the SARS outbreak in the second quarter of 2003. The X-12-ARIMA was applied to adjust the seasonal factors and further to examine the impact of disasters on the hotel performance in Taipei. The results show that the international tourist hotels suffered the greatest loss during the SARS outbreak, with an average loss of 288.8% in RevPAR for 8.8 months, followed by the 921 earthquake (16.1% in 2.25 months), and the 911 terrorist attacks (13.35% in 2.18 months). During the 921 earthquake, the chain hotels have a lower mean RevPAR decline than the independent hotels. The hotels targeting at Japanese market suffer a significantly higher average RevPAR loss than the others. The efficient hotels have a lower average RevPAR loss. During the 911 terrorist attacks, the chain hotels have a lower mean RevPAR decline than the independent ones. The hotels targeting at Japanese market have a higher RevPAR loss than the other ones. The efficient hotels experience less decline than the inefficient hotels. Among the three disasters, the SARS outbreak had the biggest influence toward hotel performance. The chain hotels have a relative lower RevPAR than the independent ones. The hotels targeting at Japanese market have a higher RevPAR loss than the others. Relatively, the efficient hotels have less loss than the inefficient hotels.
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Tsai, Ching-I., and 蔡靜怡. "Performance appraisal indicators study for restaurant employee in hotel industry." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/77673366284253387950.
Full textAbstract:
碩士國立中山大學
人力資源管理研究所
93
To assist hotel manager better human-resources practices implement and enhance organization performance, the purpose of this study is to identify the key factors of performance appraisal for restaurant employee in the hotel industry. Starting from reviewing related references and interviewing industry experts to collect information both in theory & actual practice, an indicators list has developed in consensus as result of the first phase. Main factors and sub-factors have identified through AHP process and the weightings as well. Analysis is based on expert questionnaire, which 100 delivered to managers or supervisors of restaurant in hotel, and 26 are valid. The conclusions of the study are listed as below, 1. Established indicators list by reviewing related references, theories and experts interview which consisting 21 key indicators as most suitable indicators for restaurant employee in hotel industry. 2. Personal characteristic indicator is the main factor of performance appraisal in hotel industry identified by the study, followed are result oriented factor and behavioral factor. 3. Established assessment weighting system for the main and sub-indicators by using AHP. 4. Developed a new performance appraisal form for hotel management as a reference, which each indicator consist different weighting of assessment.
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Bich, Bui Ngoc, and 裴玉碧. "The impact of ownership structure on the Chinese hotel performance." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/5hq69m.
Full textAbstract:
碩士國立中正大學
財務金融研究所
103
This paper examines the impact of ownership structure on the Chinese hotel performance. The ownership structure under consideration includes state ownership (SO), domestic institutional ownership (DIO) and foreign institutional ownership (FIO). The measures of corporate performance of listed hotel firms in China are Tobin’s Q, return on assets (ROA), return on equity (ROE) and stock return (SR). The effects of three different ownership structures on the corporate performance of the Chinese hotel firms are then examined via panel regression tests. Test results show that all three main ownerships (DIO, FIO, SO) are significant explanatory factors of Tobin’s Q. DIO is positively related to ROA. Furthermore, a U-shaped relationship between DIO and hotel performance (measured by Tobin's Q and ROA) is found. However, there is no significant quadratic relationship between FIO and firm performance, and between SO and firm performance. A U-shaped relationship between DIO and Tobin’s Q (ROA) represents that firm value (ROA) drops to a low level as DIO increases. However, when DIO continues to increase and exceed an optimal point, it has a significantly positive impact on Tobin’s Q (ROA). Empirical findings offer valuable information for government tourism policymakers and tourist hotel owners and managers.
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Bao, Ya-Ru, and 包雅如. "A Study on the Relationship between Green Hotel and Performance." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/77075156039240510994.
Full textAbstract:
碩士國立中興大學
會計學研究所
102
In the era of sustainable management, ‘How to be green’ is getting more important. Hotel industry is energy-consuming, so Taiwan built the system about green.(the name is green hotel.) But it has gap between international standard and Taiwan system. The research examines the attitude of consumer in Taiwan, and how it will affect the performance of green hotel. The research use Partial Least Squares to find path analysis and Bootstrapping to find level of significance. We find that consumer in Taiwan agree with the part of green hotel. Internal Demand Factor and Green Restruant Factor will raise overall image. Raising overall image will result in better performance. We suggest that hotelier can implement the most important part in the view of consumer. If the government carries out on green hotel in the future, they should increase the green attitude of consumers first.
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CHEN, CHINGLING, and 陳慶翎. "The Factors Affecting Operating Performance of Tourist Hotel in Taiwan." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/49324016988884337638.
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Alves, Francisco Miguel Caeiro. "Performance of cross-laminated timber walls. Hotel portuário em Sines." Master's thesis, 2016. http://hdl.handle.net/10071/13482.
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No âmbito do exercício proposto para Projeto Final de Arquitetura no Mestrado
Integrado em Arquitetura (MIA) do ISCTE-IUL, foi desenvolvido, no ano lectivo
2015/2016, o presente trabalho, para o «Concurso Universidades» integrado
na programação da Trienal de Arquitetura de Lisboa 2016, com o tema «Sines
– Industria e Estrutura Portuária». Pretendeu-se com este trabalho explorar a
estratégia de desenvolvimento de Portugal, refletindo sobre o papel de Sines na
Europa e no mundo. O elevado potencial de Sines no crescimento económico do
País é indiscutível, mas existem múltiplas possibilidades capazes de satisfazer
este objetivo. Por essa razão foi necessário explorar as múltiplas articulações
possíveis desde a escala do território às do projeto de arquitetura dos edifícios
e vice-versa. O resultado desta investigação é apresentado demonstrando as
várias possibilidades consideradas, no sentido de encontrar uma estratégia de
intervenção em que a definição do Espaço Público cumpre a sua função
estruturante do território.