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Andres-Martinez, Maria-Encarnacion, Juan-Antonio Mondejar-Jimenez, Miguel-Angel Gomez-Borja, and Jose-Louis Alfaro-Navarro. "Analysis Of Hotel Internet Booking Users." International Business & Economics Research Journal (IBER) 13, no. 7 (November 3, 2014): 1571. http://dx.doi.org/10.19030/iber.v13i7.8905.
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The number of tourist products sold on the Internet has increased remarkably in recent years. The hotel industry has figured prominently in this boom due to hotel bookings made via the Internet becoming increasingly popular. The reason for this upturn in online bookings is, in many cases, the possibility of booking at any time and the possible existence of lower prices. In order to achieve these lower prices, consumers must accept certain restrictions or conditions that hotels use to manage demand through yield management strategies.This paper analyses hotel Internet booking users in order to ascertain their socio-demographic characteristics and behaviour in regard to online purchase decisions. The ultimate goal is therefore to determine a user profile. With this information, hotel managers will be able to manage Internet hotel bookings.
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Gao, Fang, and Liangyu Li. "Internet Thinking Boosts Hotel Management Upgrade Path Analysis." Journal of Physics: Conference Series 1533 (April 2020): 042080. http://dx.doi.org/10.1088/1742-6596/1533/4/042080.
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Zafiropoulos, Costas, Vasiliki Vrana, and Dimitrios Paschaloudis. "The internet practices of hotel companies: an analysis from Greece." International Journal of Contemporary Hospitality Management 18, no. 2 (February 2006): 156–63. http://dx.doi.org/10.1108/09596110610646709.
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Andersson, David Emanuel. "Hotel attributes and hedonic prices: an analysis of internet-based transactions in Singapore’s market for hotel rooms." Annals of Regional Science 44, no. 2 (September 18, 2008): 229–40. http://dx.doi.org/10.1007/s00168-008-0265-4.
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Kucukusta, Deniz. "Chinese travelers’ preferences for hotel amenities." International Journal of Contemporary Hospitality Management 29, no. 7 (July 10, 2017): 1956–76. http://dx.doi.org/10.1108/ijchm-09-2016-0511.
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Purpose This research aims to investigate how Chinese leisure travelers value hotel amenities when they book hotel rooms in Hong Kong. Design/methodology/approach The research method was based on a conjoint analysis approach. Conjoint models were developed to determine how people make decisions and what they really value in products or services. Findings Price had the highest average importance value, followed by airport/local area shuttles, wireless internet, breakfast and quality of coffee/tea. Price, airport/local area shuttles and wireless internet were rated as being relatively more important than breakfast and quality of coffee/tea. Research limitations/implications This research has some limitations in terms of the generalizability of its findings to all hotels and travelers. First, only four hotel amenities were considered. Second, the research focused on Chinese leisure travelers staying in hotels in Hong Kong. Finally, the sample only consisted of leisure travelers. Practical implications This research shows that providing complimentary breakfast and free access to quality coffee/tea when a hotel already provides a shuttle service and free wireless internet does not add much value to the overall hotel product from the customer’s point of view. Moreover, it provides insights into how hotel professionals can customize and select the amenities they provide to impress their customers. Originality/value This research has significant implications for hotel managers’ efforts to formulate and implement strategies or tactics in their daily operations or long-term plans through the selection of hotel amenities.
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MURPHY, J. "Hotel management and marketing on the internet An analysis of sites and features." Cornell Hotel and Restaurant Administration Quarterly 37, no. 3 (June 1996): 7. http://dx.doi.org/10.1016/0010-8804(96)86817-0.
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Reina, Miguel Ángel Ruiz. "Tourism and Big Data: Forecasting with Hierarchical and Sequential Cluster Analysis." Engineering Proceedings 5, no. 1 (June 28, 2021): 14. http://dx.doi.org/10.3390/engproc2021005014.
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A new Big Data cluster method was developed to forecast the hotel accommodation market. The simulation and training of time series data are from January 2008 to December 2019 for the Spanish case. Applying the Hierarchical and Sequential Clustering Analysis method represents an improvement in forecasting modelling of the Big Data literature. The model is presented to obtain better explanatory and forecasting capacity than models used by Google data sources. Furthermore, the model allows knowledge of the tourists’ search on the internet profiles before their hotel reservation. With the information obtained, stakeholders can make decisions efficiently. The Matrix U1 Theil was used to establish a dynamic forecasting comparison.
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V.H., Burak. "USE OF INTERNET RESOURCES IN DISTANCE TRAINING OF FUTURE PROFESSIONALS IN HOTEL AND RESTAURANT INDUSTRY IN HIGHER EDUCATIONAL ESTABLISHMENTS." Collection of Research Papers Pedagogical sciences, no. 91 (January 11, 2021): 43–50. http://dx.doi.org/10.32999/ksu2413-1865/2020-91-6.
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The purpose of the research is to analyze the use of the Internet resources in distance learning of future professionals in hotel and restaurant industry in higher educational establishments. Research objectives are the following: to analyze the state of development of using Internet resources problem (IP) in distance learning in higher education establishments, to systematize professionally oriented IP in distance learning of future specialists in hotel and restaurant industry. Methods. To clarify the concepts of “Internet resources”, “professionally oriented Internet resources” general scientific methodological approaches (system, competence) and abstract-logical methods, methods of analysis and synthesis were used. Results. We interpret the Internet resources as a set of integrated software and hardware means, as well as information intended for publication on the World Wide Web, intext, graphics and multimedia forms. Information-factual and methodological basis of the research were domestic and foreign scientists’ publications, IP, results of author’s own research. In the course of the research, theoretical laboration of the problem of using Internet resources in the educational process of higher education establishments is analyzed, the chart of Internet resources classification in distance learning is compiled. Professionally oriented IP s in distance learning of future specialists in hotel and restaurant industry are reviewed. Distance learning of these specialists is defined as a purpose fulprocess of interaction between a teacher (tutor) and a student, carried out at a distance, using computer technology, the content of which is to form professional knowledge, skills, abilities of future hotel and restaurant professionals. Conclusions. Priority formal IP tools (an electronic textbook, a reference book, computer models, simulators and constructors, an electronic board, computer training programs, computer test systems) and informal (educational serials, movies, blogs) were studied.Key words:professionally-oriented Internet resources, priority formal and informal means, distance learning.
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V.H., Burak. "USE OF INTERNET RESOURCES IN DISTANCE TRAINING OF FUTURE PROFESSIONALS IN HOTEL AND RESTAURANT INDUSTRY IN HIGHER EDUCATIONAL ESTABLISHMENTS." Collection of Research Papers Pedagogical sciences, no. 91 (January 11, 2021): 43–50. http://dx.doi.org/10.32999/ksu2413-1865/2020-91-6.
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The purpose of the research is to analyze the use of the Internet resources in distance learning of future professionals in hotel and restaurant industry in higher educational establishments. Research objectives are the following: to analyze the state of development of using Internet resources problem (IP) in distance learning in higher education establishments, to systematize professionally oriented IP in distance learning of future specialists in hotel and restaurant industry. Methods. To clarify the concepts of “Internet resources”, “professionally oriented Internet resources” general scientific methodological approaches (system, competence) and abstract-logical methods, methods of analysis and synthesis were used. Results. We interpret the Internet resources as a set of integrated software and hardware means, as well as information intended for publication on the World Wide Web, intext, graphics and multimedia forms. Information-factual and methodological basis of the research were domestic and foreign scientists’ publications, IP, results of author’s own research. In the course of the research, theoretical laboration of the problem of using Internet resources in the educational process of higher education establishments is analyzed, the chart of Internet resources classification in distance learning is compiled. Professionally oriented IP s in distance learning of future specialists in hotel and restaurant industry are reviewed. Distance learning of these specialists is defined as a purpose fulprocess of interaction between a teacher (tutor) and a student, carried out at a distance, using computer technology, the content of which is to form professional knowledge, skills, abilities of future hotel and restaurant professionals. Conclusions. Priority formal IP tools (an electronic textbook, a reference book, computer models, simulators and constructors, an electronic board, computer training programs, computer test systems) and informal (educational serials, movies, blogs) were studied.Key words:professionally-oriented Internet resources, priority formal and informal means, distance learning.
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Baki, Rahmi. "Analysis of Factors Affecting Customer Trust in Online Hotel Booking Website Usage." European Journal of Tourism, Hospitality and Recreation 10, no. 2 (December 1, 2020): 106–17. http://dx.doi.org/10.2478/ejthr-2020-0009.
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AbstractTourism is a rapidly growing industry worldwide, and internet technologies are becoming increasingly important in that industry. Online hotel booking website (OHBW) has become an important tool in the marketing of hotel services. In this study, the factors affecting the trust perception of OHBW users were investigated. Data collected from 456 consumers using OHBWs were analysed using structural equation modelling. The results showed that reputation, security, ease of use and risk significantly affected the user's perception of trust. In addition, the perception of trust has a positive effect on customer loyalty. As a result, this study aims to provide useful findings to OHBW managers and researchers who want to increase customer trust and ensure their loyalty.
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Ezzaouia, Imane, and Jacques Bulchand-Gidumal. "DO GENDER, AGE AND FREQUENCY OF INTERNET ACCESS MATTER ON THE PERCEIVED IMPORTANCE OF HOTEL WEBSITE FEATURES?" Tourism and hospitality management 27, no. 1 (2021): 167–87. http://dx.doi.org/10.20867/thm.27.1.9.
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Purpose – This study measures the relative importance of hotel website features based on users’ perceptions and analyses the impact of gender, age, and frequency of Internet access on the given importance of features. Our study includes ten features and three hypotheses. Design/methodology/approach – A research questionnaire was developed and distributed to hotel guests. A total of 406 responses were collected. Statistical analysis included paired t-tests and oneway ANOVA. Findings – Results showed that users prioritized information about products and services, bookings and reservations, an easy-to-use website, and contact information. Privacy, design, and information on the surroundings were also important features. Customer feedback options, corporate information, and links to social media sites were ranked as significantly less important. Moreover, age and frequency of Internet access have a significant impact on the perceived importance of features, while no differences were found with regard to gender. Originality – Many studies have used web performance tools to measure the performance of hotel websites. However, these studies have not provided guests’ preferences and perceived importance of website features. To our knowledge, no previous research has examined the effect of gender, age, and frequency of Internet access on the perceived importance of hotel website features.
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Sanjaya, I. Wayan Kiki, A. A. Ayu Suwi Arianty, I. Gusti Ayu Eka Suwintari, and I. Gusti Ayu Melistyari Dewi. "A SWOT ANALYSIS OF ONLINE ROOM RESERVATION IN HOTEL SECTORS. (A CASE STUDY IN BALI HSOVEREIGN HOTEL)." Journal of Business on Hospitality and Tourism 6, no. 1 (June 28, 2020): 113. http://dx.doi.org/10.22334/jbhost.v6i1.202.
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The present study discusses a SWOT analysis of online reservation applied in HSovereign Hotel, Tuban, Bali. The hotel expects to obtain the easier and faster services in room reservation in hotel sectors by using internet media through online process (e-commerce). However, there are several challenges occur in practice as seen in HSovereign Hotel. As a result, the quality of thereservationservices is considered bad, not professional, and ultimately gives impact upon consumers’ satisfaction. Therefore, the problem that will be observed in the present study is how the advantages, disadvantages, opportunities and threats of e-commerce usage in HSovereign Hotel can be identified. A descriptive-qualitative research is the type of the present study. The data of the present studywere obtained from observation, interview, and documentation in order to find out the advantages, disadvantages, opportunities and threats of online reservation in H Sovereign Hotel. Furthermore, the theories used in the present study are: hotel, reservation, room online reservation, definition of e-commerce, and room occupancy rate. The data were presented in both analytical descriptive and narrative, and also supported by presenting tables, maps, and figures. Based on the result of analysis, the advantages of e-commerce usage in online reservation services which attracted more residents to come is the effectiveness of online reservation system in H Sovereign Hotel. On contrary, the disadvantages of online reservation relies on its dependency oninternet connection and server system in H Sovereign Hotel. The opportunity can be identified from using online reservation is it could be a media promotion which enables consumers to reserve in the last minute, and the threats found are cancellations ensue and fake bookings that extremely threaten information system of room reservation in H Sovereign Hotel.
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Warnia Nengsih, M. Mahrus Zein, and Nazifa Hayati. "Coarse-Grained Sentiment Analysis Berbasis Natural Language Processing – Ulasan Hotel." Jurnal Nasional Teknik Elektro dan Teknologi Informasi 10, no. 1 (February 25, 2021): 41–48. http://dx.doi.org/10.22146/jnteti.v10i1.548.
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Sentiment analysis adalah metode untuk memperoleh data dari berbagai platform yang tersedia di internet. Kemajuan teknologi memungkinkan mesin untuk mengenali suatu istilah yang dianggap sebagai opini positif maupun sebaliknya. Data-data dan opini tersebut berperan penting sebagai umpan balik produk, layanan, dan topik lainnya. Tanpa perlu memperoleh opini secara langsung dari masyarakat, pihak penyedia telah mendapatkan evaluasi yang penting guna mengembangkan diri. Bisnis perhotelan merupakan bidang yang terkait dengan jasa memberikan layanan pada pelanggan. Indikator keberlangsungan bisnis ini juga bergantung pada umpan balik pelanggannya dan dijadikan sebagai acuan untuk pengambilan kebijakan strategis. Teknik sentiment analysis berbasis Natural Language Processing dapat mengatasi permasalahan tersebut. Pada makalah ini prediksi dilakukan menggunakan classifier Random Forest (RF), sementara untuk merangkum kualitas classifier, digunakan kurva Receiver Operating Characteristic (ROC). Kurva ROC berupa grafik yang baik untuk merangkum kualitas classifier. Semakin tinggi kurva berada di atas garis diagonal, semakin baik prediksinya, dengan nilai kurva ROC yang diperoleh sebesar 0,90. Terlihat hasil ulasan terhadap opini pelanggan terhadap jasa dan pelayanan yang diberikan oleh hotel untuk kategori positif lebih banyak daripada kategori negatif. Polaritas dari ulasan diperoleh 68% ulasan pelanggan berada pada area positif dan 32% berada pada area negatif.
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Huertas-Garcia, R., J. C. Gázquez-Abad, S. Forgas-Coll, and A. Casas-Romeo. "Designing a hotel website: An empirical analysis for a classic destination using a conjoint experiment." South African Journal of Business Management 45, no. 2 (June 30, 2014): 51–63. http://dx.doi.org/10.4102/sajbm.v45i2.124.
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Internet has become one of the most important channels for the promotion and sale of services related to tourism. As a result, producers and distributors alike are keen to resolve the question as to which factors will determine website choice by internet browsers. In this paper we develop an experiment to determine the factors that need to be taken into consideration when designing a website for a mature, familiar tourist destination. To this end, the basic factors shaping the architecture of a website are theoretically described and, based on the results of a conjoint experiment, the main factors influencing a website for a classic destination are extracted. Our results suggest that a website that includes objective information (e.g., price, activities of interest, number of rooms) and multiple photos has a positive influence on customer perceptions. The paper also makes an important methodological contribution, as it proposes a new design for calculating the weight of the factors, interactions of two factors and the factors squared.
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Juwitasari, Amalia, and Gita Siswhara. "PENGARUH MEDIA ADVERTISING ABOVE THE LINE TERHADAP KEPUTUSAN MENGINAP DI ASTON BRAGA HOTEL AND RESIDENCE BANDUNG (Survei Pada Free Individual Traveller yang Menginap di Aston Braga Hotel And Residence Bandung)." Journal : Tourism and Hospitality Essentials Journal 5, no. 1 (April 6, 2016): 883. http://dx.doi.org/10.17509/thej.v5i1.1997.
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As time goes by, the tourism sector in Indonesia has grown and developed into an independent industry sources. National tourism develeopment has the purpose of facilitating the national tourism business, as one source of foreign countries, and the need to improve the organization and functioning of the implementing body in the field of tourism. Hotel industry is an important industry in tourism activities because hotel industry gives a large contribution for tourism sector. Aston Braga Hotel and Residence Bandung as one of four stars hotel in Bandung always strive to maintain aand increase every important aspects which are related to the main goal that is get customer loyalty. The goal can be reached by giving the best services to the guest that greatly exceeds their ecpectations and give an expectional experiences which hard to find in other hotels. In this research, independent variable (X) that used is media advertising above the line which is television, magazine, internet, dan billboard. Dependen variable (Y) is free individual traveller decisison to stay. This type of research is descriptive verification , and the method used sytematic random sampling tehnique, the number of sample obtained for 100 guest who stay Aston Braga Hotel and Residence Bandung. tehniques of data analysis and hypothesis testing used path analysis. The results showed that media advertising above the line significantly influence in decision to stay. The most influential factors for the media advertising above the line is internet which one most higher in reached decision to stay.
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Erdem, Mehmet, Hilmi A. Atadil, and Pelin Nasoz. "Leveraging guest-room technology: a tale of two guest profiles." Journal of Hospitality and Tourism Technology 10, no. 3 (September 17, 2019): 255–68. http://dx.doi.org/10.1108/jhtt-06-2018-0046.
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Purpose The purpose of this study is to examine hotel guests’ attitudes toward guest room technologies (GRTs) and determine whether hotel guests’ characteristics and attitudes regarding GRTs vary according to hotel guest typologies. Design/methodology/approach The data were gathered from a sample of 508 hotel guests who had stayed in a hotel in the past 12 months via a self-administered survey on Qualtrics survey software. The analysis of the study consisted of two main research steps: identification of cluster groups via the K-means cluster analysis algorithm and discriminant analysis; and performing a series of chi-square analyses to determine whether hotel guests’ characteristics and attitudes vary according to obtained hotel guest typologies. Findings Results indicated significant attitudinal (e.g. internet payment preference) and demographic (e.g. age) differences among the obtained hotel guest typologies regarding their attitudes toward GRTs. Practical implications The results provide valuable guidance and a pragmatic approach for those hotel managers that aim to generate tailored marketing strategies for guest segments that are interested in GRTs. Originality/value This study concentrates on GRTs with a market segmentation approach by using advanced statistical procedures. It contributes to the body of related research literature by offering empirical evidence where the study evaluates the impact of the availability of new GRTs on guest decision-making based on the principles of the theory of planned behavior. Practitioners will be able to use the presented findings to generate marketing and pricing strategies with respect to the technological needs and wants of each typology.
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Chen, Mu-Chen, Yu-Hsiang Hsiao, Kuo-Chien Chang, and Ming-Ke Lin. "Applying big data analytics to support Kansei engineering for hotel service development." Data Technologies and Applications 53, no. 1 (February 4, 2019): 33–57. http://dx.doi.org/10.1108/dta-05-2018-0048.
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Purpose Leisure and tourism activities have proliferated and become important parts of modern life, and the hotel industry plays a necessary role in the supply for and demand from consumers. The purpose of this paper is to develop guidelines for hotel service development by applying a service development approach integrating Kansei engineering and text mining. Design/methodology/approach The online reviews represent the voice of customers regarding the products and services. Consumers’ online comments might become a key factor for consumers choosing hotels when planning their tourism itinerary. With the framework of Kansei engineering, this paper adopts text mining to extract the sets of Kansei words and hotel service characteristics from the online contents as well as the relationships among Kansei words, service characteristics and these two sets. The relationships are generated by using link analysis, and then the guidelines for hotel service development are proposed based on the obtained relationships. Findings The results of the present research can provide the hotel industry a comprehensive understanding of hotels’ customers opinions, and can offer specific advice on how to differentiate one’s products and services from competitors’ in order to improve customer satisfaction and increase hotels’ performance in the end. Finally, this study finds out the service development guidelines to meet customers’ requirements which can provide suggestions for hotel managers. The implications both for academic and industry are also drawn based on the obtained results. Originality/value Now, in the internet era, consumers can comment on their hotel living experience directly through the internet. The large amount of user-generated content (UGC) provided by consumers also provides chances for the hospitality industry to understand consumers’ opinions through online review mining. The UGC with consumers’ opinions to hotel services can be continuously collected and analyzed by hoteliers. Therefore, this paper demonstrates how to apply the hybrid approach integrating Kansei engineering and online review mining to hotel service development.
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Brochado, Ana, Paulo Rita, and Ana Margarido. "High tech meets high touch in upscale hotels." Journal of Hospitality and Tourism Technology 7, no. 4 (November 14, 2016): 347–65. http://dx.doi.org/10.1108/jhtt-07-2016-0038.
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Purpose This paper presents an analysis of the impact of current technologies on customer experiences in upscale hotels and assesses the potential of the latest technologies for enhancing customers’ stay. Design/methodology/approach A two-step approach was applied in this study. The qualitative phase included an examination of upscale hotel websites, interviews with hotel managers and an internet search regarding the latest technological innovations in hotels. In the quantitative stage, a questionnaire was developed for hotel guests, generating a sample of 310 valid completed questionnaires. Findings The results reveal that hotel guests value digital involvement in their hotel experience. Moreover, business travellers and younger generations give greater importance to latest technologies. Originality/value This study analyses the most innovative technologies, providing guidance for hoteliers wishing to upgrade or implement new technologies. Based on the findings, hoteliers can achieve greater differentiation by offering the most important and latest technology to guests, enhancing their experience and attracting new customers, which can potentially lead to increased revenues. The study’s results are also important because they include the perceptions of both managers and customers.
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Tomašević, Ivana, Sandra Đurović, and Nikola Abramović. "Analysis of the Use of Digital Technologies in Montenegro’s Tourist offer on the Example of a Hotels in Bar." ECONOMICS 7, no. 1 (June 1, 2019): 119–25. http://dx.doi.org/10.2478/eoik-2019-0010.
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Abstract This paper presents an analysis of the current state of the use of digital technologies by the categorized hotel accommodation providers in the Municipality of Bar. The concept of SMART tourism and the use of digital technologies in tourism implies networking of tourist content throughout the country towards getting “smart experience” from local community and creating “smart business ecosystem”. Hotels at the locations need to take advantage of new technologies and include various business, sociocultural, psychological and educational components. Following was analysed: the quality of the internet presence, the level of networking with the local tourist businesses, the use of logistic innovations in tourism and the intensity of the use of social networks. The goal was to identify the level of current digital recognition and the degree of use of information technologies to point out the unused potential for the development of entrepreneurship in the hotel industry.
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Duan, Zhaowen, Hanyu Sun, Shan Xie, and Tingwei Zhang. "An Analysis of the Spatio-temporal Characteristics of Hotels’ Network Attention -Taking Xi’an three-star and above hotels as an example." E3S Web of Conferences 261 (2021): 03063. http://dx.doi.org/10.1051/e3sconf/202126103063.
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Network attention is the degree of public attention to things on the Internet. With the rapid development of Web 2.0, the network attention of hotels on the tourism network platform has become an important reference for tourists to select an appropriate hotel. Based on the above, taking 371 hotels with three stars and more in Xi’an as the research object and gathering the data of hotels’ network attention from www.ctrip.com., we explore the temporal and spatial characteristics of hotels’ network attention. The result shows that: (1) From 2016 to 2018, due to the development of hotel online booking business, Consumers’ attention to Xi’an three-star and above hotels on www.ctrip.com. has increased significantly; (2) With the Bell and Drum Tower business district as the core, the spatial distribution of network attention of hotels with three stars and above in Xi’an presents the pattern of “large agglomeration and small dispersion”; (3) The network attention of different levels of hotels has obvious differences in spatial agglomeration;
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Syed, Ayesha Ayub, and Jarot Suroso. "Factors Affecting Consumers’ Decision for E-Hotel Booking." CommIT (Communication and Information Technology) Journal 12, no. 2 (October 31, 2018): 111. http://dx.doi.org/10.21512/commit.v12i2.4917.
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With more accessibility to the Internet and modernization of e-payment systems, the approach to address the travel requirements has dramatically changed over the years. The service offered by the Online Travel Agents (OTAs) has a huge impact on a very competitive online marketplace. The purpose of this research is to observe, examine, and analyze key factors which a consumers’ decision to use a particular travel agent website for e-hotel booking can be predicted. The data are compiled using IBM SPSS. The key methods are applied for data analysis in addition to other statistical methods including factor analysis and multinomial logistic regression analysis. The analysis of data reveals a positive association of website quality factors, product related factors, and consumer relationship factors with consumers’ decision to book from a certain travel agent website. Viewing the big picture, consumer relationship factors are found to be more influential as compared to website quality and product related factors. Moreover, the researchers reveal product price as the most influential variable, but it indicates no statistical significance with consumers’ decision. There are many different price products which are available across different travel agent websites. The convenience of payment method is found to be a significant attribute associated with the consumers’ decision to book from a travel website. In addition, attributes of travel products variety and online reviews provided by the travel websites are observed to be statistically significant. This research indicates the trends of consumer decision-making for e-hotel booking in Indonesia.
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Moskowitz, Howard, and Bert Krieger. "Consumer Requirements for a Mid-Priced Business Hotel: Insights from Analysis of Current Messaging by Hotels." Tourism and Hospitality Research 4, no. 3 (March 2003): 268–88. http://dx.doi.org/10.1177/146735840300400307.
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This paper presents an analysis of current messages of mid-priced business hotels, using conjoint analysis. The study was run over the Internet in early 2001, with 126 elements derived from the actual language used by different hotel chains. Few elements emerged as distinct ‘losers’ (ie negative utilities) for the total respondent population of 376 individuals (all business travellers). A set of elements emerged as ‘winners’, but the elements dealt with a variety of topics. Segmentation revealed four groups, with homogeneous viewpoints within a group; interested but not responsive to communications; room as office; pamper me; room as vacation. Elements that one segment likes, another segment may dislike. The proper messaging to these four segments can dramatically enhance the impact of the communication.
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Dang, Thin Van, Vu Duc Nguyen, Nguyen Van Kiet, and Nguyen Luu Thuy Ngan. "A TRANSFORMATION METHOD FOR ASPECT-BASED SENTIMENT ANALYSIS." Journal of Computer Science and Cybernetics 34, no. 4 (January 30, 2019): 323–33. http://dx.doi.org/10.15625/1813-9663/34/4/13162.
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Along with the explosion of user reviews on the Internet, sentiment analysis has becomeone of the trending research topics in the field of natural language processing. In the last five years,many shared tasks were organized to keep track of the progress of sentiment analysis for various lan-guages. In the Fifth International Workshop on Vietnamese Language and Speech Processing (VLSP2018), the Sentiment Analysis shared task was the first evaluation campaign for the Vietnamese lan-guage. In this paper, we describe our system for this shared task. We employ a supervised learningmethod based on the Support Vector Machine classifiers combined with a variety of features. Weobtained the F1-score of 61% for both domains, which was ranked highest in the shared task. For theaspect detection subtask, our method achieved 77% and 69% in F1-score for the restaurant domainand the hotel domain respectively.
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Pandyak, Igor, and Maria Fil. "METHODOLOGICAL BASIS OF MORAL-DOMESTIC CONCEPT OF HOTEL-RESTAURANT BUSINESS." GEOGRAPHY AND TOURISM, no. 43 (2018): 21–30. http://dx.doi.org/10.17721/2308-135x.2019.43.21-30.
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Goal. The purpose of the article is to analyze the evolution and to highlight the main theoretical and methodological concepts of the category "hospitality" as a multifaceted socio-economic phenomenon, the subject of interdisciplinary study, primarily in the system of social and geographical knowledge. Method. The study uses a set of methods: literary, historical, linguistic, method of analysis of Internet sites, as well as methods for synthesis and analysis of the collected material. Results. The principles of hospitality concepts - moral and commercial and commercial - are specified, the semantics of the term "hospitality" are specified, the significance of religious traditions, customary law, state legal norms at the stage of formation of the hospitality establishment is analyzed. Scientific novelty. For the first time, a complex of features inherent in the moral and everyday concept of hospitality at the stage of the formation of this socio-economic phenomenon has been revealed. The practical significance of the research is determined by its methodological relevance, as well as for the teaching of master's level disciplines, taking into account the professional training of hotel and restaurant business and tourism.
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Vo, Nga Thi, Miloslava Chovancová, and Ho Thanh Tri. "A major boost to the website performance of up-scale hotels in Vietnam." Management & Marketing. Challenges for the Knowledge Society 14, no. 1 (March 1, 2019): 14–30. http://dx.doi.org/10.2478/mmcks-2019-0002.
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Abstract The study aims to enhance the customer experience on hotel websites in the context of venue’s booking channels to others. The online filed survey is conducted with 321 internet bookers. The exploratory factor analysis is adopted to analyze the data. The progression of customer satisfaction proceeds in a linear fashion on luxury (ranking from 4-star to 5-star hotels) websites. Moreover, the study reveals how hotel website performance would affect the levels of customer attitude and its sustainable development in the context of perceived e-service quality. The exploratory results show that customer satisfaction in online environment has identical processes in the context of up-scale hotel industry. The female group compared to male group, has more sensitive to perceive the impact of functionality of lodging website in developing customer satisfaction. Caution is advised in generalizing findings of this study due to stratified sampling even though the study confirms results of previously conducted studies. This study provides practical tips for website sustainable progress especially for hotel management to pay more attention to the e-service formation process. Therefore, the appropriate marketing strategy can be established to fill gender specific expectations towards individual degree of customer satisfaction.
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Muñoz-Leiva, Francisco, Luís Miguel Faísca, Célia M. Q. Ramos, Marisol B. Correia, Carlos M. R. Sousa, and Marouan Bouhachi. "The influence of banner position and user experience on recall. The mediating role of visual attention." Spanish Journal of Marketing - ESIC 25, no. 1 (July 16, 2021): 85–114. http://dx.doi.org/10.1108/sjme-04-2020-0050.
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Purpose This study aims to analyse the effectiveness of a static promotional banner located on a hotel reservation website in terms of capturing the visitor’s visual attention by exploring how this impact depends on the user’s degree of internet experience. Design/methodology/approach An experiment was conducted using the eye-tracking methodology, in addition to a self-administered questionnaire. Through eye-tracking technology, eye movements were recorded whilst participants explored a generic hotel website. The factors used in the analyses were the position of the banner on the website and participants’ experience as internet users. Findings The findings showed that positioning a banner at certain locations on the webpage may lead to a better recall, which, in part, seems to result from the visual attention that such locations attract. The mediation analysis showed that the bottom-right and bottom-left positions have a negative effect on banner recall due, in part, to the shorter attention times and the smaller number of fixations those positions induce. Although the visitor’s level of internet experience affected his/her visual attention towards the banner, its impact on banner recall was non-significant. Results are discussed considering which variables produce greater effectiveness in capturing the user’s attention. Practical implications The paper draws several implications for the marketing literature, hospitality management and society in general. Originality/value The study is the first to analyse the impact of the position of a static ad on users’ visual attention and memory, considering the user’s degree of internet experience.
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Wiastuti, Rachel Dyah, and Naomi Hosana Wiliam. "Analisis Isi International Luxury Hotel di Bandung Berdasarkan TripAdvisor dan Agoda." Journal : Tourism and Hospitality Essentials Journal 8, no. 2 (November 1, 2018): 111. http://dx.doi.org/10.17509/thej.v8i2.13745.
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This study aims to determine the customer satisfaction factors and dissatisfaction factors for International Luxury Hotels in Bandung based on online reviews in TripAdvisor and Agoda platform. There are two hotels as research objects; Sheraton Bandung Hotel and Towers and InterContinental Bandung Dago Pakar. Content analysis techniques were conduct by analyzing 854 reviews representing consumer satisfaction and 30 reviews representing consumer dissatisfaction, obtained from two hotel platforms; TripAdvisor and Agoda. The results reveal 12 satisfaction factors; room quality, employee, food and beverages product, view and ambience, facilities, service quality, cleanliness, location, design, value, internet, parking area, and security. Meanwhile there are 12 dissatisfaction factors; operation issue, cleanliness, room quality, facilities, bathroom quality, service quality, employee, lack of quietness, accessibility and location, price, food and beverage products, and security.
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Farid Shamsudin, Mohd, Mohd Fikri Ishak, Muhammad Asyraf Hashim, Milad Abdel Nabi, Mohd Faizun Mohamad Yazid, and Anis Abdul Razak. "PRELIMINARY ANALYSIS ON RELATIONSHIP OF CRM FUNCTIONS IMPLEMENTATION TOWARDS FIRM’S BUSINESS PERFORMANCE." Humanities & Social Sciences Reviews 7, no. 1 (April 15, 2019): 113–20. http://dx.doi.org/10.18510/hssr.2019.7114.
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Purpose of Study: The purpose of this preliminary study is to determine the reliability and validity of the instrument used and feasible for full-scale analysis of the aforementioned studied phenomenon. PLS-SEM is employed in this preliminary study that utilised SmartPLS 3.0.
Methodology: Drawing on RBV (resource-based view) the implementation of customer relationship management (CRM) functions in hotel industry had become a central strategy in determining competitive advantage. Empirical studies had documented that small and medium hotels had also embraced on customer-centric business practice that endures CRM functions as their strategy in sustaining competitive advantage. Indeed, they inclines to implement elementary CRM functions that leverage the IBT’s (internet-based technologies) of hotel website. CRM functions is regarded as firms’ resource that effectively deployed may lead to competitive advantage that portray in positive business performance. A total of seventy-five respondents (managers and owners) of small and medium hotels managers and owners from Greater Kuala Lumpur participated in the survey realised through convenient sampling method.
Main Findings: The result of PLS-SEM analysis on measurement model had showed a robust analysis of internal reliability and validity. Assessment of items and constructs included in the study exhibits a good internal consistency and valid, thus, reflects an acceptable research model that are feasible and ready a full-scale analysis.
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García-Pozo, Alejandro, José Mondéjar-Jiménez, and José Luis Sánchez-Ollero. "Internet’s User Perception of Corporate Social Responsibility in Hotel Services." Sustainability 11, no. 10 (May 22, 2019): 2916. http://dx.doi.org/10.3390/su11102916.
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The objective of this study was to use the perceptions of internet users to analyse the effect of the social, economic and environmental dimensions of corporate social responsibility (CSR) implemented by hotel establishments in order to determine whether those dimensions are perceived by consumers. Our analysis was based on a sample, distributed by age, sex and province segments, obtained from the Andalusian population between 16 and 74 years of age who are users of travel websites (e.g., TripAdvisor, Booking) and hotels corporate websites. A questionnaire was used to investigate each latent factor related to the three main dimensions of CSR that may affect the perceptions of accommodation service consumers. The questionnaire was statistically validated and developed in previous economic studies in this field. The data were analysed using Partial Last Square (PLS) methodology. The results confirm the validity of the three dimensions analysed, although consumers appear to play more relevance upon economic and environmental factors than upon the social components of CSR.
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Nadanyiova, Margareta, Jana Majerova, and Lubica Gajanova. "Online Marketing Communication Trends in Slovak Hotel Industry." Economics and Culture 17, no. 2 (December 1, 2020): 13–21. http://dx.doi.org/10.2478/jec-2020-0016.
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AbstractResearch purpose. Traditionally used communication mix as a part of company’s marketing strategy, including advertising, sales promotion, personal sales and public relations, is gradually changing and expanding. Thanks to the development of new information-communication technologies, all these tools are constantly being transformed into the conditions of the Internet. This fact also affects consumer’s lifestyle, and thus, their buying behaviour. As a large part of consumers are almost always online via fixed internet, WIFI or within data, companies in various sectors, especially in service sector such as hotel industry, have a better opportunity to reach a specific target group with online marketing communication. The main goal of the article is to provide a literature review on online marketing communication from the viewpoint of several foreign and domestic authors, analyse its trends in hotel industry and propose measures for the efficient online marketing communication in Slovak hotels.Design/Methodology/Approach. To achieve the main goal of the article, general scientific methods as well as statistical methods such as descriptive statistics were used. The primary data were obtained from the questionnaire survey focused on the determination of the online marketing communication trends in the hotel industry by Slovak consumers. The size of the basic set was determined by using demographic statistics of the Statistical Office of the Slovak Republic and was consisted of inhabitants living in the Slovak Republic older than 15 years. In total, 390 respondents participated in the marketing survey. The survey took the form of computer-assisted web interviewing respecting the ICC/ESOMAR (International code on Market, Opinion and Social Research and Data Analytics). For the processing of the survey data, the quantitative assessment method was applied. The secondary data included domestic and foreign scientific works, statistical databases and annual companies reports.Findings. Gradual changes in society, including the advent of new communication technologies, have an impact on the changing attitudes and behaviour of consumers, especially represented by the new generations, who prefer communication with companies in the online environment. However, there is still a large number of companies in Slovakia, including the hotel industry, that underestimate the power of online marketing communication, and their activity in the online environment such as social media is often inadequate. Based on the analysis and results of the questionnaire survey, it is thus clear that implementation of online marketing communication in business strategy of Slovak hotels brings many benefits, including brand building, improving relationships with customers and increasing their brand loyalty.Originality/Value/Practical implications. Finally, measures for the efficient implementation of online marketing communication in the specific Slovak conditions are proposed, and opportunities for future research are recommended.
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Nadanyiova, Margareta, Jana Majerova, and Lubica Gajanova. "Online Marketing Communication Trends in Slovak Hotel Industry." Economics and Culture 17, no. 2 (December 1, 2020): 13–21. http://dx.doi.org/10.2478/jec-2020-0016.
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Abstract Research purpose. Traditionally used communication mix as a part of company’s marketing strategy, including advertising, sales promotion, personal sales and public relations, is gradually changing and expanding. Thanks to the development of new information-communication technologies, all these tools are constantly being transformed into the conditions of the Internet. This fact also affects consumer’s lifestyle, and thus, their buying behaviour. As a large part of consumers are almost always online via fixed internet, WIFI or within data, companies in various sectors, especially in service sector such as hotel industry, have a better opportunity to reach a specific target group with online marketing communication. The main goal of the article is to provide a literature review on online marketing communication from the viewpoint of several foreign and domestic authors, analyse its trends in hotel industry and propose measures for the efficient online marketing communication in Slovak hotels. Design/Methodology/Approach. To achieve the main goal of the article, general scientific methods as well as statistical methods such as descriptive statistics were used. The primary data were obtained from the questionnaire survey focused on the determination of the online marketing communication trends in the hotel industry by Slovak consumers. The size of the basic set was determined by using demographic statistics of the Statistical Office of the Slovak Republic and was consisted of inhabitants living in the Slovak Republic older than 15 years. In total, 390 respondents participated in the marketing survey. The survey took the form of computer-assisted web interviewing respecting the ICC/ESOMAR (International code on Market, Opinion and Social Research and Data Analytics). For the processing of the survey data, the quantitative assessment method was applied. The secondary data included domestic and foreign scientific works, statistical databases and annual companies reports. Findings. Gradual changes in society, including the advent of new communication technologies, have an impact on the changing attitudes and behaviour of consumers, especially represented by the new generations, who prefer communication with companies in the online environment. However, there is still a large number of companies in Slovakia, including the hotel industry, that underestimate the power of online marketing communication, and their activity in the online environment such as social media is often inadequate. Based on the analysis and results of the questionnaire survey, it is thus clear that implementation of online marketing communication in business strategy of Slovak hotels brings many benefits, including brand building, improving relationships with customers and increasing their brand loyalty. Originality/Value/Practical implications. Finally, measures for the efficient implementation of online marketing communication in the specific Slovak conditions are proposed, and opportunities for future research are recommended.
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Pratiwi, Ni Putu Lusiana, and Made Sudiarta. "ALTERNATIVE MARKETING STRATEGIES FOR LOW SEASON PERIOD AT COURTYARD BY MARRIOTT BALI SEMINYAK RESORT." Journal of Applied Sciences in Travel and Hospitality 2, no. 2 (September 29, 2019): 109. http://dx.doi.org/10.31940/jasth.v2i2.1424.
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This study was conducted to determine the company's strategy in raising hotel revenue during the low season. The purpose of this research is to find out the prioritized marketing strategies during the low season. The research method of this study is a combined qualitative and quantitative method. The key respondents of 6 staffs including managers in the Sales and Marketing Department. The data analysis techniques used are Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS), Internal-External (IE) Matrix, SWOT Analysis, and Quantitative Strategic Planning Matrix (QSPM) Analysis. The results showed that the hotel's internal and external factors were influential in increasing revenues. Based on the IFAS matrix, the main strength of the hotel is the service by prioritizing the quality of the restaurant and Spa at the hotel, the downside is not having direct access to the beach. In the EFAS matrix, it is known that one of its chances is very good internet speed and can be reached until the basement; the threat is many competitors offer cheaper room rates. The result of the IE Matrix Assessment puts the company in the position of Growth cell I (Concentration through Vertical Integration). SWOT analysis has resulted in 8 alternative marketing strategies. The main strategy with a value of TAS (Total Attractive Score) of 158.80 resulted from QSPM analysis is expanding restaurant and spa promotion through social media.
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Kaptangil, Kerem, Kübra Asan, and Aysun Gargaci Kinay. "The effect of the cyberloafing behaviors of tourism business employees on business motivations and organizational identification." Tourism & Management Studies 17, no. 1 (January 31, 2021): 31–43. http://dx.doi.org/10.18089/tms.2021.170103.
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With the development of communication technologies, cyberloafing, which means the use of tools such as telephone, tablet, or Internet for business or individual purposes, has become a subject of debate. From this point of view, the cyberloafing behavior of employees in tourism enterprises was examined. It was aimed to investigate the effects of cyberloafing on business motivations and organizational identification in tourism businesses. For this purpose, field research was conducted on hotel management employees in the cities of Sinop and Samsun in Turkey. The data collected through questionnaires were analyzed by factor analysis and Partial Least Squares Structural Modeling (PLS). Findings indicate that cyberloafing has partially and relatively low impact on job motivation and organizational identification. The results of the study contribute to the literature of organizational behavior in the context of cyberloafing, and offer suggestions for hotel managers.
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Guizzardi, Andrea, Alice Monti, and Ercolino Ranieri. "Rating hotel quality for corporate business travel departments." International Journal of Contemporary Hospitality Management 28, no. 12 (December 12, 2016): 2842–63. http://dx.doi.org/10.1108/ijchm-07-2015-0357.
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Purpose The present study aims to suggest a new approach to hotel quality rating, specifically designed for the business travel segment, where the evaluation of surveyed consumers (business travelers) does not necessarily reflect the priority of customers (corporate travel departments [CTDs]). Design/methodology/approach Preliminarily, the authors defined key areas (domains), exploring what was done by quality certifiers recognized worldwide. Then, each domain quality was considered as a latent variable measured by a set of observable attributes (sub-domains) surveyed by a professional assessor. A continuous, fine-grained, composite indicator (CI) for quality was finally obtained by a weighted average of the domain (latent) quality measures. Weights were endogenously determined by data envelopment analysis. Findings The suggested CI shows both the existence of large quality disparities within the same star rating and a relevant bias in the internet reviews. A “soundproofed” room, a front desk open 24 h with sufficient staff and an adequate urban context are necessary features of any business hotel. Research limitations/implications Data came from a professional assessor’s database; therefore, the authors could only consider a three-domains measurement model. The database is mainly composed of three- and four-star hotels in Italy; nonetheless, these accommodations are the most widespread in the Italian corporation hotel programs, preserving the practical utility of the results. Originality/value This study provides a transparent (replicable) evaluation protocol that is of potential use in the most popular models for quality measurement; any assessor can use it to underline its impartiality to CTD and assessed hotels.
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Ho, Ree Chan, Madusha Sandamali Withanage, and Kok Wei Khong. "Sentiment drivers of hotel customers: a hybrid approach using unstructured data from online reviews." Asia-Pacific Journal of Business Administration 12, no. 3/4 (August 3, 2020): 237–50. http://dx.doi.org/10.1108/apjba-09-2019-0192.
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PurposeWith the growth of social media and online communications, consumers are becoming more informed about hotels' services than ever before. They are writing online review to share their experiences, as well as reading online review before making a hotel reservation. Hotel customers considered it as reliable source and it influences customers' hotel selection. Most of these reviews reside in unstructured format, scattered across in the Internet and inherently unorganized. The purpose of this study was to use predictive text analytics to identify sentiment drivers from unstructured online reviews.Design/methodology/approachThe research used sentiment classifications to analyze customers' reviews on hotels from TripAdvisor. In total, 9,286 written reviews by hotel customers were scrapped from 442 hotels in Malaysia. A detailed text analytic was conducted and was followed by a development of a theoretical framework based on the hybrid approach. AMOS was used to analyze the relationship between customer sentiments and overall review rating.FindingsWith the use of Structural Equation Modeling (SEM) and clustering technique, a list of sentiment drivers was detected, i.e. location, room, service, sleep, value for money and cleanliness. Among these variables, service quality and room facilities emerged as the most influential factors. Sentiment drivers obtained in this study provided the insights to hotel operators to improve the hotel conditions.Research limitations/implicationsAlthough this study extended the existing literature on sentiment analysis by providing valuable insights to hoteliers, it is not without its limitations. For instance, online hotel reviews collected for this study were limited to one specific online review platform. Despite the large sample size to support and justify the findings, the generalizability power was restricted. Thus, future research should also consider and expand to other type of online review channels. Therefore, a need to examine these data reside various social media applications, i.e. Facebook, Instagram and YouTube.Practical implicationsThis study highlights the significance of hybrid predictive model in analyzing the unstructured hotel reviews. Based on the hybrid predictive model we developed, six sentiment drivers emerged from the data analysis, i.e. location, service quality, value for money, sleep quality, room design and cleanliness. This consideration is critical due to the ever-increasing unstructured data resides in the online space. This explores the possibility of applying data analytic technique in a more efficient manner to obtain customer insights for hotel managerial consideration.Originality/valueThis study analyzed customer sentiments toward the hotel in Malaysia with the use of predictive text analytics technique. The main contribution was the list of sentiment drivers and the insights needed to improve the hotel conditions in Malaysia. In addition, the findings demonstrated motivating findings from different methodological perspective and provided hoteliers with the recommendation for improved review ratings.
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МАЛЕТИН, Сергей, and Sergey MALETIN. "FEATURES OF GENERATION Y CONSUMER BEHAVIOR IN THE HOTEL INDUSTRY." Services in Russia and abroad 11, no. 4 (July 4, 2017): 76–88. http://dx.doi.org/10.22412/1995-042x-11-4-7.
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In modern conditions, the ability to attract new generations of consumers is an important factor in increasing competitiveness in virtually every business area. The article considers the problem of attracting new generations of consumers of hotel services. In the modern market of hotel services, three main demographic segments or generations dominate: "baby boomers", generation X, generation Y. The main attention is paid to the perception and attitude of generation Y to different types of organizations in the hotel industry. It stems from the powerful purchasing power of this generation and the fact that it becomes one of the main segments in the hotel services market.
Different approaches to the definition of "generation Y" are shown. Currently, the Y generation is often understood as people born between 1980 and 1995, although a number of researchers determine the end birth-date for this generation in 2000. The article, based on the analysis of modern research, characterizes the main socio-psychological features of this generation: awareness, "technical savvy", active use of Internet resources, team-based activity, social responsibility, critical thinking. Y as consumers are well informed, have high requirements to the quality of goods and services, are skeptical about advertising and marketing, appreciate design, quality, atmosphere, speed of service. Representatives of generation Y as consumers of tourist and hotel services travel more and spend more on travel than other generations, explore new directions, seek new information and authentic experience, are inclined to adventure and extreme trips.
The author through specific examples considers the main activities of hotel companies in attracting generation Y consumers, among which the main attention is paid to the creation of a new type of hotels oriented to the needs of this generation and the expansion of the range of hotel services. In the modern market of hotel services the "lifestyle" hotels and new types of boutique hotels the best meet the needs of generation Y consu
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Palacios-Marques, Daniel, Maria Guijarro, and Agustin Carrilero. "The use of customer-centric philosophy in hotels to improve customer loyalty." Journal of Business & Industrial Marketing 31, no. 3 (April 4, 2016): 339–48. http://dx.doi.org/10.1108/jbim-05-2013-0110.
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Purpose The purpose of this paper is to study the impact the quality of online and multi-channel offers have on perceived value. It is also analyzed whether customer-centric management will ensure a greater perceived value and loyalty of the customer for the hotel. The authors analyze its relationship with customer satisfaction, perceived value and switching costs related to hotels with customer-centric management. Design/methodology/approach The sample of the paper are hotel users with Internet access. The authors have obtained 420 valid questionnaires through personal interviews. The statistical methodology used is the causal analysis, using structural equation models. Findings The empirical results of this paper indicate that by improving the online quality offered by hotels with a personalized online service and an increased efficiency of the service, reducing information asymmetries, search and transaction time and bargaining costs, building loyalty by customization and innovation, the customer perceives more value in the service provided by hotels. Originality/value It is analyzed empirically how the customer-centric philosophy, a key philosophy for the hotel sector, allows an effective differentiation, greater customer loyalty and, therefore, an increased profitability of the company.
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Sudarto, Ferry, and Fatma Azzahra Hapsari. "Designing a Web-based Room Service System." Aptisi Transactions On Technopreneurship (ATT) 1, no. 2 (August 24, 2019): 157–63. http://dx.doi.org/10.34306/att.v1i2.36.
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In the digital era, almost all activities are done computerized. Now the internet is widely used in business activities. In the field of internet business used for marketing, usually marketing is done through a website of a company. This method is quite powerful in overcoming the limited time for marketing a product company. However, not all business activities do this way of marketing. One business activity that has not fully to use the internet in marketing its products is hotels, hotel has room service services which is still done manually. This way is still less effective against marketing room service services, for it is necessary for a web-based computerized system that can overcome these shortcomings. This research methodology uses SDLC (System Development Life Cycle) through the planning, analysis, design and implementation phase. The final result of this design are a website that can facilitate in overcoming the reservation service room service at hotels.
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Sudarto, Ferry, and Fatma Azzahra Hapsari. "Designing a Web-based Room Service System." Aptisi Transactions On Technopreneurship (ATT) 1, no. 2 (August 24, 2019): 157–63. http://dx.doi.org/10.34306/att.v1i2.76.
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In the digital era, almost all activities are done computerized. Now the internet is widely used in business activities. In the field of internet business used for marketing, usually marketing is done through a website of a company. This method is quite powerful in overcoming the limited time for marketing a product company. However, not all business activities do this way of marketing. One business activity that has not fully to use the internet in marketing its products is hotels, hotel has room service services which is still done manually. This way is still less effective against marketing room service services, for it is necessary for a web-based computerized system that can overcome these shortcomings. This research methodology uses SDLC (System Development Life Cycle) through the planning, analysis, design and implementation phase. The final result of this design are a website that can facilitate in overcoming the reservation service room service at hotels.
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Sa Vinhas, Alberto, and Douglas Bowman. "Online/offline information search patterns and outcomes for services." Journal of Services Marketing 33, no. 7 (December 12, 2019): 753–70. http://dx.doi.org/10.1108/jsm-07-2017-0222.
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Purpose This study aims to determine the antecedents and consequences of information source choice to support a purchase decision for services high in experience attributes. Design/methodology/approach The authors conduct two studies to test their propositions. Study 1 is a single-category application using data from a national survey of 974 consumers who recently made a hotel-stay purchase/reservation. Correspondence analysis was used to identify search patterns, and regression analysis was used to identify their antecedents and influence on search outcomes. Study 2 is a cross-category study using data from a survey of 422 MTurk respondents reporting on search processes across six different services contexts, including hotel reservations. In this study, the authors seek generalization of their results to other services categories. Findings The authors identify four dimensions that characterize what information sources consumers, on average, use together when purchasing services. It is found that loyalty program membership and consistency in service delivery across a brand’s outlets for the brands in a consumer’s evoked set are important determinants of search patterns. Search patterns partially mediate the impact of consumer characteristics, choice context and choice set characteristics on search effort and, ultimately, on price paid. Practical implications An understanding of the factors that are associated with consumers’ choices of information sources and whether these choices are systematically related to search outcomes has implications for market segmentation and for marketers’ initiatives with respect to what information content to emphasize across sources. Originality/value The contribution is an understanding of the antecedents and consequences of consumer search patterns – and what information sources consumers tend to use together, considering the diversity of both internet and non-internet sources. There are limited insights in the services literature regarding how the internet impacts information search processes.
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Astuti, Indah Puji, Yayan Fatrurrohman, Muhammad Masykuri, and Nur Ahmad Syarifudin. "PERANCANGAN APLIKASI PAKET WISATA BERBASIS WEB." MULTITEK INDONESIA 12, no. 1 (September 5, 2018): 27. http://dx.doi.org/10.24269/mtkind.v12i1.741.
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The technological development in this world, especially the Internet is growing so fast. The Internet has changed some even almost the entire lifestyle of society. This has an impact on people's behavior, for example in the search for information, people are starting to leave a manual search process that take a long time to get the information and move on to use of the Internet to get the information quickly. The number of cities in East Java amount to 38 cities. Each city has an interesting tourist attraction to visit. However, one of the problem for local governments in terms of tourism development is there is no an effective and efficient Information System for tourism. To solve this problem, required an application that can facilitate the tourists in finding information about tourism and reservation hotel and travel. In this research has designed a web-based TRAVVIN application that is expected to facilitate tourists in the search information on tourist attractions, especially in East Java. In this research adopted from the stages of system development with waterfall method, consists of analysis stage and design stage. The result of this research is an analysis and design document.
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Ríos-Martín, Miguel Ángel, José Antonio Folgado-Fernández, Pedro R. Palos-Sánchez, and Paula Castejón-Jiménez. "The Impact of the Environmental Quality of Online Feedback and Satisfaction When Exploring the Critical Factors for Luxury Hotels." Sustainability 12, no. 1 (December 30, 2019): 299. http://dx.doi.org/10.3390/su12010299.
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The tourism sector is undergoing many very significant changes. In addition to adapting to an interactive society, the use of quality must be incorporated as a competitive strategy. It also has the challenge of promoting excellence. The Internet is an easily accessible source of information and by using it, hotel establishments can easily find out their consumers’ requirements. This document aims to explore the main factors for luxury hotels that affect tourist satisfaction by studying users’ online reviews. This research investigates the importance of opting for a competitive strategy of excellence, which specializes in total customer satisfaction. To do this, this research analyzes the comments made on Internet by tourists at luxury hotels and uses the QSR (Qualitative Solutions and Research International) qualitative analysis software called NVivo to study the comments made when the tourists are highly satisfied. From this analysis, the items that these types of tourists value most highly are identified.
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Susanti, Ni Komang Nova Ari, I. Gusti Agung Mas Krisna Komala Sari, and Tyas Raharjeng Pamularsih. "Internet Marketing and Direct Marketing to Increase Room Occupancy at Ayodya Resort Bali." International Journal of Green Tourism Research and Applications 2, no. 2 (December 29, 2020): 87–95. http://dx.doi.org/10.31940/ijogtra.v2i2.2032.
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Purpose: This study examines the influence of internet marketing and direct marketing on room occupancy at Ayodya resort Bali in the period 2017 to 2019. It also finds out which variable has the most dominant influence. Research methods: This research used a mixed methodology of qualitative and quantitative. The data source used are primary data collected from observations and interview and secondary data in the form of room night and occupancy. The data obtained will be processed using multiple linear regression analysis techniques to determine the improvements offered by internet marketing and direct marketing to increase room occupancy at Ayodya Resort Bali. Results and discussion: The results show that variable internet marketing has positive and significant influences partially with significance value 0.000 and direct marketing with significance value 0.000 to the room occupancy at Ayodya resort Bali. The effective contributions obtained indicate that internet marketing provides a very good contribution reached 56 percent than direct marketing only gives a small effect only reached 33.83 percent. The total effect of independent variables reaching 90.3 percent on room occupancy that’s mean both of them have a positive and strong partial relationship with a partial correlation analysis. Conclusion: In order to increase the effect of direct marketing, the hotel needs to improve cooperation with offline travel agents from various types of existing markets therefore Ayodya Resort Bali remains a priority.
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Min, Moohong, Jemin Justin Lee, Hyunbeom Park, and Kyungho Lee. "Detecting Anomalous Transactions via an IoT Based Application: A Machine Learning Approach for Horse Racing Betting." Sensors 21, no. 6 (March 13, 2021): 2039. http://dx.doi.org/10.3390/s21062039.
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During the past decade, the technological advancement have allowed the gambling industry worldwide to deploy various platforms such as the web and mobile applications. Government agencies and local authorities have placed strict regulations regarding the location and amount allowed for gambling. These efforts are made to prevent gambling addictions and monitor fraudulent activities. The revenue earned from gambling provides a considerable amount of tax revenue. The inception of internet gambling have allowed professional gamblers to par take in unlawful acts. However, the lack of studies on the technical inspections and systems to prohibit unlawful internet gambling has caused incidents such as the Walkerhill Hotel incident in 2016, where fraudsters placed bets abnormally by modifying an Internet of Things (IoT)-based application called “MyCard”. This paper investigates the logic used by smartphone IoT applications to validate the location of users and then confirm continuous threats. Hence, our research analyzed transactions made on applications that operated using location authentication through IoT devices. Drawing on gambling transaction data from the Korea Racing Authority, this research used time series machine learning algorithms to identify anomalous activities and transactions. In our research, we propose a method to detect and prevent these anomalies by conducting a comparative analysis of the results of existing anomaly detection techniques and novel techniques.
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Berezan, Orie, Michelle Yoo, and Natasa Christodoulidou. "The impact of communication channels on communication style and information quality for hotel loyalty programs." Journal of Hospitality and Tourism Technology 7, no. 1 (February 1, 2016): 100–116. http://dx.doi.org/10.1108/jhtt-08-2015-0031.
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Purpose – The purpose of this study is to evaluate the impact of communication channels on communication style and information quality as perceived by loyalty program members. Design/methodology/approach – An online survey was utilized to collect data, and multivariate analysis of variance was used to test the study hypothesis. Findings – Study results indicated that the choice of a communication channel has a significant impact on the perceived communication style and information quality. Research limitations/implications – The use of an online survey restricted the ability to generalize findings beyond those that use the internet. Replicating this study in other areas where customers seek information outside of loyalty programs would provide valuable insight into the impact of communication channels on communication style and perceived quality of communication. Practical implications – Communication style and information quality have been shown to impact customer loyalty. The results of this study indicate that the type of communication channel used impacts style and information quality, and thereby loyalty. Social implications – Executives should use these research findings as a guide to how they should structure and maintain relationships with their loyalty members. Originality/value – This manuscript provides executives with a taxonomy of the tools and channels available for communicating information to loyalty program members.
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Rol's'ka, Roksolana Viktorovna, Larisa Aleksandrovna Sharan, Natalya Petrovna Bondar, and Vyacheslav Aleksandrovich Gubenya. "INTRODUCTION OF SPECIALIZED REHABILITATION SERVICES IN THE FAMILY TYPE HOTEL." GEOGRAPHY AND TOURISM, no. 52 (2019): 17–23. http://dx.doi.org/10.17721/2308-135x.2019.52.17-23.
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Purpose. The purpose of the article is to justify the feasibility of introducing specialized packages with rehabilitation services for children with special needs in a family-type hospitality establishment. Indeed, statistics show that in recent years in Ukraine and the world the number of cases of autism is increasing. Methodology. The methodological basis of this work is the work of domestic and foreign scientists in the field of inclusion, scientific periodicals, Internet resources. The methodology includes statistical data of the State Statistics Service of Ukraine and others, which reflect the prevalence of psychophysical diseases and their number. The methodology also includes the work of foreign scientists on the evidence of the effectiveness of a special diet. Results. As a result of the research, world experience was analyzed regarding the introduction in Ukraine of comfortable conditions for rehabilitation, as well as relaxation in institutions for placement of family-type children with special needs. It was revealed that in our country there is no experience in introducing such services in hotels. Specialized services for children have been developed that can be implemented in an innovative placement institution. The results will help move the problem of effective specialized rehabilitation of children with autism in combination with quality rest. Scientific novelty. The necessity of introducing services for the rehabilitation of children with developmental disabilities is identified. The world experience is systematized regarding the introduction of comfortable conditions for rest and rehabilitation in hotel complexes of children with autism in Ukraine with an analysis of the available methods for the possibility of their application in the development of the hotel business. Specialized services are provided that will enhance the institution's competitiveness, as well as allow families with special children to travel, relax and improve their health. Practical significance. Coverage of the problem of providing specialized rehabilitation services for children in Ukraine and the development of practical ways to solve it will improve the situation in the hotel market of the country. In the future, packages of services that can be used in hospitals by specialists for working with special children will be developed. This will lead to the development of wellness programs for children, involving classes by specially trained personnel, while parents will be able to devote their free time to outdoor recreation. The introduction of such services will help to increase public awareness, as well as the development of inclusion.
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Гусенова, Джамилия, and Dzhamiliya Gusenova. "Features of the spatial organization of services in Dagestan (based on hotel and restaurant businesses)." Universities for Tourism and Service Association Bulletin 8, no. 4 (December 3, 2014): 11–16. http://dx.doi.org/10.12737/6483.
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The article examines some of the features of service in the Republic of Dagestan. The paper provides a specific statistical evidence of uneven development of the service sector in the region, including a faster growth in the average monthly wage in some areas of the service sector. In particular, there is a relatively lower level of demand for jobs among service workers, workers in housing and utilities, trade and related activities (5.3% of total demand) whereas for those professions there is an above-average wage growth in comparison to the whole economy. Thus, the average monthly wage in the hotel and restaurant sector in January-May 2014 compared to the same period in 2013 was 134.1%, which is almost 23%> higher than the average salary increase for the whole economy.
Particular attention is paid to the spatial organization of catering in Makhachkala. As a result of cartographic data placement of objects and their subsequent analysis identified are 6 specific territorial zones of the urban environment in which the great bulk of catering is concentrated. The author assumes the existence of a positive relation between the placement of enterprises and the location of the major higher educational institutions of the city, which indicates the orientation of catering on the student youth as the main consumer of goods and services. The methodological basis of the research is comprised of general scientific methods and particular studies of the phenomenon of «service area». Comparative analysis as a scientific method has allowed revealing the features of the organization of the service area, relative to the other spheres of economic activity. Among other methods actively is used content analysis of Internet resources, involving quantitative calculation of the control units (keywords).
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Barna, Marta, and Bohdan Semak. "MAIN TRENDS OF MARKETING INNOVATIONS DEVELOPMENT OF INTERNATIONAL TOUR OPERATING." Baltic Journal of Economic Studies 6, no. 5 (December 2, 2020): 33–41. http://dx.doi.org/10.30525/2256-0742/2020-6-5-33-41.
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The article examines the role of the tourism industry in the world economy, reveals the specifics of the innovation process in tourism. The classification of innovations in tourism according to the object of their application is given. The main directions of using innovative marketing technologies in the field of tourism services are considered: release of new types of tourism product, change in the organization of production and consumption, identification and use of new markets, as well as the use of new equipment and technology. Factors that accelerate the introduction of marketing innovations are studied. Based on the analysis of world experience, several models of regulation of innovative tour operating activities in the EU have been identified. The first direction of formation of the model of the innovations development in tourism is the activity of stimulating innovations in the public and private sectors of tourism with the aim of their transition to a qualitatively new model of touring (similar model is used in Greece, Italy and Portugal). The second direction is defined as the internationalization and opening of new markets (a similar model of stimulating innovative development is typical of Spain, Romania and partly Norway). The third one includes support for entrepreneurship in the field of tourism, stimulation of entrepreneurial initiatives, opening a new tourism business (A similar model of stimulating innovation in tourism is typical of many countries in Europe, Australia, New Zealand). The fourth direction is the promotion of the country, its tourism product, including educational and cultural ones (A similar model is typical of Bulgaria, Croatia, Spain, Turkey, Thailand). The role of introduction and active development of e-business and marketing technologies is defined, especially in modern conditions. The necessity of development of the newest directions of the Internet marketing in the field of tourism, including mobile, Internet branding and geomarketing, is proved. The role of innovative marketing technologies as one of the central elements of modern development of activity of tourist firms, the necessity of application of computer technologies and non-standard ways of giving of the information during carrying out modern technical maintenance, are justified. The first group of such technological solutions consists of management technologies, including property management system (PMS), aimed at optimization of basic technological operations. The modern hotels and chains are trying to present themselves not only in global distribution system (GDS), which has become a powerful advertising tool, but also in alternative distribution system (ADS), which is primarily needed by hotels focused on the business segment. Global distribution system (GDS) is also closely integrated into well-known booking systems such as Booking.com, HRS, Agoda, Travelocity, Expedia etc. The next group is for food and beverages inventory management technology (F&B). The group of marketing technologies includes search engine optimization measures (SEO and PPC), which allow to raise the hotel site in search engine rankings, E-mail Marketing as a means of maintaining constant communication with the client, marketing activities in social media (Social Media Optimization), creation of virtual hotels or illusions of visiting a hotel (Second Life and Virtual Hotels Conclusion), branding, etc. The last group of technologies are service ones, i.e. technologies for improving hotel products and services. Innovative technologies are developing in the direction of ensuring sustainable development (greening of hotel services and activities), inclusion in traditional technological operations of innovative components: electronic concierge terminals, access to hotel services via mobile devices, maximizing Internet access, etc. Based on the analysis of the activities of large tour operators, regional differences have been identified in Turkey, Greece, Croatia, Spain, Austria, Norway and France. It is proved that marketing innovations in tourism have a qualitative novelty, which affects the promising areas of tourism development, improvement of existing tourism products, improving the image and competitiveness of the tourism industry. Based on the study, it is generalized that the role of marketing innovations in international tourism has been growing every year, and it has become especially relevant in the conditions of the COVID-19 crisis. For travel companies, the effect of marketing innovation can be expressed in the qualitatively new changes in the tourism industry, improving the efficiency of tourism infrastructure, management of sustainable operation and development of tourism in the country and the formation, positioning and consumption of tourism services, improving the image and competitiveness of travel companies.
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Khaleefah, Qusay Q., Omar A. Jawabreh, Bashar M. Al Najdawi, and Rami Muneer Mahmoud. "Why Arab Societies do not Encourage the Work of Their Members in Hotels?" Modern Applied Science 12, no. 11 (October 29, 2018): 259. http://dx.doi.org/10.5539/mas.v12n11p259.
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Purpose - This paper aims to determine the readiness of the local community in Aqaba to engage in hotel work. The study problem can be posed by the following question：
Is there an impact of the local Aqaba community on the decision of its employees to work in the hotel field?
Study Importance - The importance and purpose of the study is to benefit from its results to determine the outlook of the members of Aqaba community towards working in the hotel, addressing the negative aspects that may be included in such view. Aiming at spreading national awareness in the minds of citizens corresponding to the social responsibility for the importance of working in this industry on economic, social and cultural bases, whether on the short or long term, and to stand on the extent, to which the Aqaba society accepts the work of its members in the hotel industry.
Design / methodology / approach -The study consists of two aspects, the theoretical aspect, which relies on the Arabic and foreign literature and studies on the concepts and explanations of the variables of this study, namely the decision to work in hotels and the factors influencing it, represented by the influence of customs and traditions of the country, religion, gender, group reference (family) as well as local awareness to work in hotels. Moreover, an analytical practical case study was based on a questionnaire, the study coverage sample population of local population of Aqaba city community, and it can be allows for a broad generalization of the study results for most Arabic communities in the world.
Findings- The results of the study showed that the local community's view of the city of Aqaba does not encourage work in the hotels significantly, and that there is lack of cultural awareness in the local community regarding hotels and areas of work, especially the areas in which women can work. Families in Aqaba also refuse work of their members, especially females in hotels, for fear of sexual harassment by guests on the one hand, and their employees to a lesser extent. Finally this study delivered a clear analysis for the local community readiness to engage in hotel work.
Study limitations / implications - The study difficulties were theoretical, due to the lack of previous studies on this subject. There were additional difficulties in this field, where the researcher encountered difficulties during the distribution of the questionnaire, as many individuals refused to fill out the form because of their lack of interest in the subject and did not take it seriously. It is possible, in the future, to adopt a study that will be appointed to one sample only, such as employees of government institutions, private industrial industry, private commercial industry, and military society and military forces, by means of electronically filled questionnaire on the Internet.
Originality / value- This study revealed the most important reasons that lead the youth of Aqaba city and most Arabic communities in the world of to refrain from working in the hotel industry, especially females, and that it is possible to raise the awareness of Aqaba society to encourage their members to work in the hotel industry and overcome all the challenges, revealed by the results of the study. Researcher also handled women’s work in the hotel industry through the preparation of a hotel project that overcomes all the obstacles and challenges, which were revealed in the results of the study that would prevent the work of women in the hotel industry. In other words, this study, through its results, created the first step towards changing the view of Aqaba society concerning the work of its members in the hotel industry.
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Salazar, Ana. "Hospitality trends: opportunities and challenges." Worldwide Hospitality and Tourism Themes 10, no. 6 (December 3, 2018): 674–79. http://dx.doi.org/10.1108/whatt-07-2018-0047.
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Purpose The main purpose of this paper is to summarize the trends and suggestions for the hospitality sector, identified by a number of authors and publications. Design/methodology/approach A content analysis was performed using publications available on reliable websites on the internet as the source for data collection. Findings In general, technology will have an enormous emphasis on how the hotel industry is changing. The new generation of millennial travellers and growing competition brought on by the ever-evolving sharing economy has led to the industry upping its game to cater to a rapidly changing customer base that looks for meaningful local experiences and personalized services. Originality/value Gathering this information and making recommendations to cope with those trends can lead managers to have a more proactive approach on their strategic and operational decisions, thus enhancing their competitiveness on the hospitality market.