Academic literature on the topic 'Hotel Caesar Park'

Tourism industry offers citizens travel services as well as provides employment opportunities and makes foreign exchange. Tourism industry for the global is similar to the economic development in a single country. Apparently, it plays a critical role in the future. With on-site questionnaire distribution and collection, customers of Caesar Park Hotel are sampled for the investigation. A total of 360 copies of questionnaires were distributed, and 257 valid copies were retrieved, with the retrieval rate of 71%. Each retrieved copy stands for a valid sample. SPSS is utilized for the data analysis and hypothesis test. The research results are concluded as below. 1. Moving Experience reveals partially positive effects on Efficiency in Operating Performance. 2. Moving Experience appears to have significantly positive effects on Growth in Operating Performance. 3. Moving Experience presents remarkably positive effects on Profitability in Operating Performance. 4. Population attributes show effects on the correlations between Moving Experience and Operating Performance.

No final da década de 80 a Gestão da Qualidade Total (GQT) era apresentada como capaz de resolver todos os problemas e atender a todas as necessidades da gestão das organizações. Buscando solucionar problemas de gestão não equacionados pela GQT, muitas organizações começam a adotar o Balanced Scorecard (BSC). Uma questão ainda não discutida com profundidade no mundo acadêmico é a viabilidade de integração desses dois modelos. O presente artigo discute a possibilidade de integração dessas duas ferramentas, verificando as melhorias que podem alcançar, principalmente no gerenciamento da estratégia da organização. Assim sendo, realizou-se estudo de caso no Caesar Park Hotel Fortaleza (CPHF), empresa que vêm adotando com sucesso os dois modelos. A pesquisa revela que é possível integrar os princípios da GQT com os do BSC, à medida que os fundamentos de ambos se complementam, sendo assim a utilização conjunta das ferramentas propicia melhor gerenciamento da estratégia da organização.

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This Master´s Dissertation has the city of São Paulo‟s upscale downtown hotels as its research object, although limited by the chronological restraints of 1954 and 2004. Its objective is the analysis of the transformations underwent by upper scale downtown hotels in São Paulo, focusing its scope in those hotels‟ specific programmatic distribution. The incongruence amongst the downtown hotel‟s importance to the city of Sao Paulo and the scarcity of studies regarding this kind of architecture was the catalyst for this Dissertation. Furthermore, one of the aspiring contributions of this research is to gather enough bibliographical references regarding the theme in order to foster and aid future related research efforts. Fundamental concepts regarding upscale downtown hotels‟ architecture are discussed in this research, which later verifies these concepts by means of analysis and confrontations of conspicuous case studies: Hotel Jaraguá and Hotel Caesar Park, part of the multipurpose Continental Square. The main contribution of this research resides upon the projectual analysis of these two study cases of this kind of architecture under the scope of the concepts gathered by means of the study of the bibliography, since analysis of this nature are indeed rare when pertaining to this architectural niche. The analysis and confrontation of these two case studies resulted in the verification of the transformations underwent in the architecture of upscale downtown hotels in São Paulo, between 1954 and 2004. These transformations were produced by the changes in these hotels‟ guest profile, which became business travellers instead of governmental authorities and public personalities, as due the technological and social advances in the globe during these 50 years, and the uprising of the service‟s sector in the city‟s economy. The demands of this new guest profile reflected themselves by means of the inclusion of much more public and social áreas in these hotels, especially function spaces, and consequently, the virtual duplication of their back-of-housing just so these hotels could operate properly.
A presente Dissertação tem como objeto de pesquisa o Hotel Central de padrão superior em São Paulo, limitado pelo recorte cronológico de 1954 a 2004. Seu objetivo principal é analisar as transformações da arquitetura de hotéis centrais de padrão superior em São Paulo, sob a luz de sua característica programática, no recorte cronológico acima. A incongruência entre a importância econômica do turismo de negócios para a cidade de São Paulo, e consequentemente de seus hoteis centrais, e a escassez de estudos referentes a este nicho de arquitetura foi a força motriz por trás deste estudo. Assim, uma das principais contribuições almejadas por parte desta dissertação, e também objetivo secundário desta pesquisa, é reunir bibliografia especializada no assunto e deste modo auxiliar e incentivar futuras pesquisas. Nesta pesquisa são definidos e analisados conceitos fundamentais sobre a arquitetura de hotéis centrais de padrão superior, e depois estes são verificados na análise e confrontação de dois estudos de caso proeminentes do segmento: o Hotel Jaraguá e o Hotel Ceasar Park, parte integrante do conjunto multifuncional Continental Square. A contribuição principal desta dissertação reside justamente na análise projetual destes dois estudos de caso, pois análises desta natureza se apresentaram raras no material consultado. A análise e confrontação destes estudos de caso resultaram na aferição das transformações da arquitetura de hotéis centrais de padrão superior em São Paulo, entre 1954 e 2004. Estas transformações são resultantes das mudanças do perfil do hóspedes destes hotéis no recorte cronológico da pesquisa, que passaram a ser turistas de negócios ao invés de autoridades governamentais e artistas, assim como os avanços tecnológicos e sociais ocorridos na sociedade, e o advento da importância do setor de serviços na economia paulista. As necessidades deste novo perfil de hóspedes, por sua vez, se refletiram principalmente em mais áreas públicas e sociais em hotéis centrais, especialmente áreas de eventos, e consequentemente na duplicação das áreas de apoio necessárias para a operação destes hotéis.

碩士
輔英科技大學
保健營養系碩士班
107
The Relationship of Customer and Satisfaction between Space Atmosphere and Perceived Quality - Take the Buffet of Caesar Park Hotel as Example Abstract The study explores the interrelationship among perception quality, atmosphere and customer satisfaction in hotel cafeteria. The past studies have discussed the relations between atmosphere and perception quality and indicated that the comfort around dining site and proper perception affect the feeling of customer and their satisfaction for future choice. However, most studies used “ To achieve deep exploration, the study employs Kano Model instead by which customers estimate atmosphere and perception as well as their influence on satisfaction. Various accountable factors are listed. Furthermore, by means of customer satisfaction coefficient and importance-performance analysis, the effect of each dimension on satisfaction is presented and priority is ranked for improvement. According to the results, consumers are most concerned about the service and quality of the physical contact surface. Firstly, the safety of the material source and the initiative and enthusiasm of the service will be controlled. At the same time, the distance of the seat will be widened, children dining place and established the vegetable wall will be the great different. In conclusion, the results provided owners to make decision with limited resources. Facing the competitive environment and fast information transmission, owners may modify and decide optimal solution to increase customer retention rate and create maximum profit. Keywords: Spatial Atmosphere, Perceived Quality, Customer Satisfaction, Kano Two-Dimensional Quality Model (Kano Model)

碩士
臺灣大學
商學組
98
The opening to Tourists from Mainland China in 2008, not only opens up a new political economy prospect for both Taiwan and China, but also opens up a new opportunity for Taiwan’s tourism industry. It is like the first rain on the droughts.Facing over more than one million Chinese tourists that are coming to Taiwan, 14％ tourism growth rate in comparison to other Asian countries in 2009 and more than NT $ 400 Billion dollars in-bound and domestic tourism opportunities that facilitate Taiwan hotel industry to an intensive competitive era. Hotel owners/operators are all working hard on catching the best possible opportunity in this new business trend as well as on obtaining the leadership in this growing market. Regardless if it is a brand new hotel or a renovated hotel, the winning strategy is still emphasize on customer-oriented services, thus, they need to enhance their competitiveness by focusing on “Human". The performance of Taiwanese hotels compare to hotels in other major cities in Asia are always lower than market expectation. It becomes very important for local hotels to take this greatest opportunity ever to boost Taiwanese hotels to the world-class competition. We use Caesar Park Hotel, Kenting as a case study, to collect the first hand information and data, with observations over a long period of time (2007 – 2009), compile with political and economic changes for the same period to analyze how Caesar Park Hotel, Kenting encounter problems during its image down turn in 2004, and after its renovation and a series of change in management philosophy, in business vision , enterprise responsibility and business goal and yet to renew and update the operating process and deepen the procedure of human resources to form a new business culture, hence to promote a new branding, and to create an overall process of high-quality service as well as high operating performance. It also requires reference from domestic and international documentations.To take advantage of Organizational Change Theory of theory E & theory O to successfully demonstrate hotel industry’ transformation in the organization. Hopefully, this study can provide a new way of thinking as well as a brand new point of view to all service industry’s operators while entering a new market or re-opening an operation.

碩士
中國文化大學
全球品牌與行銷碩士在職學位學程
107
This thesis discusses the result about brand development, pricing strategy, and their relationship in hotel industry through case study. This study provides some research propositions from Caesar Park Hotels & Resorts and related results, including: (1) there are significant differences in brand spirit, brand positioning, and brand image between 4 hotels. (2) there are significant differences in pricing strategy and key factors between 4 hotels. And (3) there is a significant fit relationship between brand development and pricing strategy.

The CU Green, Palamanui Project Team worked to create an integrated document for the developers of Palamanui, a 725 acre community on the Big Island of Hawaii consisting of residential sections, a business park, town center, university, and hotel, regarding how the development can be more sustainable and environmental aware. The document addresses engineering issues, alongside architectural and environmental issues, including but not limited to solar generation, energy storage, plug in hybrid vehicles (PHEV), microgrids, smart architectural and landscape design, load management, waste water treatment, and the business aspects of each technology. The team worked together to combine engineering, environmental, social, architectural, and business aspects into a single overarching document recommending how the development can move towards sustainability. The following paper addresses the energy storage aspects for the Palamanui development, analyzing different technologies, operating scenarios, and financial results. Incorporating an energy-storage system in the Palamanui development is beneficial for all involved parties. Residents benefit from a more reliable grid, with increased distributed generation. The community and environment will benefit from increased solar generation and a reduction in required peak generation from HELCO, corresponding to a decrease in greenhouse gas emissions and pollutants. Lastly, the developers benefit because the property can be marketed as a sustainable development with a more reliable grid, thus increasing market value. The storage system can exist as a centralized plant, being a large battery bank or compressed-air-energy storage system (CAES), or the system can be distributed throughout the development as plug-in hybrid vehicles (PHEV) or individual home batteries. Of the many energy storage methods available, three are seriously considered for the Palamanui development: sodium sulfur battery banks, lead-acid battery banks, and small-scale CAES in fabricated vessels. Battery banks and CAES operate under the same concept, drawing energy from the grid during times of low demand (10 p.m. to 6 a.m.) or from excess solar generation. During times of peak demand, stored energy is discharged to the grid to meet daily loads. Of all the systems analyzed, the final recommendation is block storage distributed throughout the development using sodium-sulfur (NaS) batteries. Sodium-sulfur batteries are the most appealing because of the small footprint, long lifetime, and lower lifetime cost. CAES systems with natural-gas prove to be too expensive with Hawaii’s high natural-gas prices. CAES without natural-gas has potential, but with little to no commercial testing having been done on this systems, further investigation is required and strongly recommended.