Academic literature on the topic 'Hotel Distribution Channels'

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Journal articles on the topic "Hotel Distribution Channels"

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Martin-Fuentes, Eva, and Juan Pedro Mellinas. "Hotels that most rely on Booking.com – online travel agencies (OTAs) and hotel distribution channels." Tourism Review 73, no. 4 (November 19, 2018): 465–79. http://dx.doi.org/10.1108/tr-12-2017-0201.

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Purpose The purpose of this paper is to know which hotels mostly rely on Booking.com, investigating the level of presence on Booking.com around the world by country, hotel size, hotel category and managerial form. Neither the company nor the hotels provide this information, so the authors use the number of reviews as an indicator of estimated sales. Design/methodology/approach Data from 33,996 hotels worldwide are downloaded from Booking.com using a Web browser automatically controlled, developed in Python, that simulated a user navigation (clicks and selections). The comparison between independent hotels and hotels belonging to a chain is performed by a Student’s t distribution test and the comparison of hotel categories and hotel size is analyzed by a one-way ANOVA test. Findings The results show that three factors clearly influence the usage level of Booking.com: independent vs chain hotels, small vs large hotels and low vs high category hotels worldwide. The authors also observe that hotels from Europe are the ones that rely more on Booking.com. Originality/value The originality of this research is to identify the factors that make hotels to have a greater (lesser) dependence on Booking.com within each destination and geographical area. Moreover, the use of big data from hotels worldwide allows the authors to know the level of use of Booking.com in dozens of countries, especially those with the highest tourist activity. This work expands the capabilities of big data in the hospitality industry research, and with a simple ratio, this study counteracts the lack of public data on hotel sales through Booking.com. This new approach could be extended to the analysis of other online travel agencies (OTAs), which use similar review systems.
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Dolasinski, Mary Jo, Chris Roberts, and Tianshu Zheng. "Measuring Hotel Channel Mix: A DEA-BSC Model." Journal of Hospitality & Tourism Research 43, no. 2 (September 3, 2018): 188–209. http://dx.doi.org/10.1177/1096348018789741.

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The hotel industry has experienced changes brought on by growth, customer expectations, and the proliferation in the use of e-commerce and online distribution channels. Future hotel success depends on how effectively hotel revenue managers are able to manage different booking channels to maximize hotel revenue. A Data Envelopment Analysis–Balanced Scorecard (DEA-BSC) model to measure efficiency of distribution channel mix using BSC results is presented. DEA-BSC was used because DEA-BSC incorporates multiple metrics simultaneously while traditional business models typically focus on one performance measure such as profit. Inputs for the model include the five distribution channels of C-Res/Voice, GDS, Brand.com , OTAs, and property/relationship sales. Output is the consolidated BSC average. The model was tested and results presented, demonstrating support for the usefulness of the model.
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Beritelli, Pietro, and Roland Schegg. "Maximizing online bookings through a multi-channel-strategy." International Journal of Contemporary Hospitality Management 28, no. 1 (January 11, 2016): 68–88. http://dx.doi.org/10.1108/ijchm-07-2014-0326.

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Purpose Hotel managers are being challenged by the increasing multitude of distribution and sales channels. Online travel agencies (OTAs) in particular generate a great deal of uncertainty: Which are the best ones? Which ones offer the best conditions? How many channels are optimal for my hotel? How can I evaluate costs versus benefits? These and other questions concerning the optimal online distribution channel strategy have produced different reactions in practice. The aim of this paper is to challenge the need for an over-optimization of channel strategy by proposing that the consumer, at the end, deals with a network of information presented on one networked environment, including the Web. Hence, the network effect of the numerous online platforms is what drives consumer choice and, finally, bookings. Design/methodology/approach A series of multiple regressions with representative samples of hotels in Switzerland from the years 2009, 2010, 2011 and 2012 was performed to estimate the importance of the number of platforms against other independent variables. Additionally, further multiple regressions with samples from the years 2011 and 2012 using the most important platforms (first-tier channels) shows again that the number of platforms is more important. Findings The analyses show that the estimated number of online bookings by the respondents in the hotels is a result of the number of channels, not the type of channel. This is particularly true for non-categorized establishments and one- and two-star hotels. The analyses do not confirm the billboard effect, according to which particular platforms (first-tier channels) increase the probability of bookings. Thus, the survival strategy is to maximize share of shelf and to build on interdependencies and network effects. Research limitations/implications The study looks only at online bookings. Additional research into the connection between online and offline channels, particularly from the viewpoint of the consumer, will provide further insights. The study looks at the booking volume per channel, not the monetary sales volume or the profit. A study that quantifies not only the volume of bookings but also the total profit or the contribution to profit per channel could quantify the benefits of the multi-channel strategy. Originality/value The multiple online channel strategy seems to be the more effective approach to maximizing bookings online, regardless of the platforms chosen. Results of the study challenge the current opinion among practitioners that the multitude of distribution channels forces them to choose among single online channels and, therefore, drives the search for criteria to assess these channels or even to disregard them. The consistent results across 2009-2012 show that even in the turbulent phase of the advent of OTAs in the travel industry, hotels can adopt a winning strategy. Finally, the results suggest that the intermediation of online distribution of hotel beds has approached the condition of perfect competition, causing the OTA business model to be cannibalized.
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Kang, Bomi, Kathleen Pearl Brewer, and Seyhmus Baloglu. "Profitability and Survivability of Hotel Distribution Channels." Journal of Travel & Tourism Marketing 22, no. 1 (September 19, 2007): 37–50. http://dx.doi.org/10.1300/j073v22n01_03.

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Martin-Fuentes, Eva, Sara Mostafa-Shaalan, and Juan Pedro Mellinas. "Accessibility in Inclusive Tourism? Hotels Distributed through Online Channels." Societies 11, no. 2 (April 12, 2021): 34. http://dx.doi.org/10.3390/soc11020034.

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There is a lack of comprehensive international studies on accommodations for people with disabilities; only small, local-level studies exist. This study aims to show the status of the tourist accommodation sector through the online distribution channel in terms of accessibility to offer more inclusive tourism. A descriptive analysis has been carried out with more than 31,000 hotels from the online travel agency Booking.com, in the 100 most touristic cities in the world. For the first time, an accurate picture of adaptation in the hotel sector for people with disabilities is presented. Results show that the adapted hotel infrastructures by countries are uneven. The main adaptations are those that help to avoid mobility barriers, and in contrast, hotels offer very few adaptations for sensory disabilities such as visual disabilities. Moreover, this study shows that, worldwide, countries with the highest income per capita, such as the United States of America, Canada, Ireland, Australia, New Zealand, Qatar or the United Arab Emirates, have the highest degree of hotel adaptation.
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Choi, S. "Electronic distribution channels' effect on hotel revenue management." Cornell Hotel and Restaurant Administration Quarterly 43, no. 3 (June 2002): 23–31. http://dx.doi.org/10.1016/s0010-8804(02)80015-5.

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Choi, Sunmee, and Sheryl E. Kimes. "Electronic Distribution Channels’ Effect on Hotel Revenue Management." Cornell Hotel and Restaurant Administration Quarterly 43, no. 3 (June 2002): 23–31. http://dx.doi.org/10.1177/0010880402433002.

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Ivanov, Ivaylo. "THE IMPACT OF OTA – TRANSFORMING CONTEMPORARY TOURISTS’ INTENTIONS." Economics & Law 2, no. 2 (December 30, 2020): 50–61. http://dx.doi.org/10.37708/el.swu.v2i2.5.

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Modern hotel bookers claim to switch moods to the digital distribution model of hospitality services. A survey conducted in Bulgaria among frequent travellers reveal their attitudes when making a hotel room reservation. Taking into account the implementation of contemporary digital technologies in everyday life this article is observing the main distribution channels that are used in hotel industry. Compared are the preferences of the different age groups using a questionnaire distributed among them. Online Travel Agencies (OTA) platforms and hotels both compete and collaborate to attract customers in the worldwide web. The results of the survey reveal an ongoing process of digitalization even in sectors highly dependent on human capital. The need for remodelling market strategies of travel companies and adjusting their business performance while taking into account the trends and expectations of consumers is visible. Digitalization of the hotel reservation process in Bulgaria and the domination of Booking.com as a leading OTA confirms the fact that the domestic hotel sector follows modern world tendencies.
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O'Connor, Peter, and Jamie Murphy. "Hotel Yield Management Practices Across Multiple Electronic Distribution Channels." Information Technology & Tourism 10, no. 2 (June 1, 2008): 161–72. http://dx.doi.org/10.3727/109830508784913103.

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O'Connor, Peter, and Andrew J. Frew. "EVALUATING HOTEL ELECTRONIC CHANNELS OF DISTRIBUTION: THE CORPORATE PERSPECTIVE." International Journal of Hospitality Information Technology 3, no. 2 (January 1, 2003): 17–38. http://dx.doi.org/10.3727/153373403803538482.

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Dissertations / Theses on the topic "Hotel Distribution Channels"

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Zhang, Yixin. "Optimising the utility of hotel online distribution channels." Thesis, University of Surrey, 2016. http://epubs.surrey.ac.uk/812094/.

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Distribution channel plays an important role in the operation of hotel revenue management (RM), it is a key vehicle that can facilitate effective communication of the whole RM strategy, which helps hotels to accomplish their ultimate goal of revenue maximisation. However, the importance of distribution channel management in hotel revenue management has not received much attention in academic research (Ivanov and Zhechev, 2012), and there is a lack of studies relating to distribution channel selection and optimisation (Guillet and Mohammed, 2015). In addition, with the increasing popularity of the Internet and the rapid development of information technology, online distribution channels have been intensively promoted by hotel companies in the contemporary business environment, and these have been well received by customers (Masiero and Law, 2016). Accordingly, this research is aimed at investigating the functions of hotel online distribution channels (hotel’s own website and OTA websites), and to examine customers booking intention toward each of these two distribution channels. The overall results of the present study could help hotel companies to optimise the utility of their online distribution channels, thus to achieve their ultimate goal of revenue maximisation. In this research, there were three studies were conducted to fulfil the investigation. The first study was a qualitative study with hotel experts, based upon the method of semi-structured interview, which examined the functions of hotel online distribution channels from the organisational perspective. The second study was a qualitative study with hotel customers, based upon the method of focus group interview, which examined the functions of hotel online distribution channels from the customers’ perspective. Thus, the findings could verify whether the functions that were highlighted by the companies were actually approved by the customers. The third study was a quantitative study with hotel customers, based upon the method of survey questionnaire, which provided a further insight into customers’ booking intention toward hotels’ own websites and OTAs respectively. Based upon the qualitative studies with hotel experts and customers, 6 functions of hotel online distribution channels were identified: information, communication, promotion, security, relationship building, and payment. All these identified functions were verified to exist in both hotels’ own websites and online travel agent websites, but some functions might be performed better by one of the distributors than another one. For example, hotels’ own websites provide more detailed information about an individual property, but OTAs offer easy comparisons; hotels’ own websites have better performance in personal communications, while OTAs are good at mass market communications. The results of the quantitative study shown that attitude carried the most weight in explaining the intention of customers to make bookings via hotels’ own websites. Therefore, for the distribution channel of hotels’ own websites, hotel managers need to pay more attention to the factors that contribute to the generation of favourable attitude. In the OTA group of the present study, perceived behavioural control carried the most weight in explaining the intention of customers to make bookings on OTAs, which indicted that perceived behavioural control was the most important determinant that affected the customers who used OTAs to place hotel bookings, and these OTA customers felt confident and in control of using the distribution channel. This research provides the theoretical contribution to the literature. Firstly, by taking into account the issue that distribution channel has been overlooked in the literature of RM and the trend of online distribution channel, this research contributes to the knowledge of online distribution channel in hotel RM literature. Secondly, this research has adopted the perceptions of both hotel-related companies and hotel customers in generating comprehensive knowledge about the functions of hotel online distribution channels. The results of the overall study also offer important implications for hotel companies, which enable them to clearly understand the strengths and weaknesses of their own websites and OTA websites. As a result, they can set up efficient strategies to optimise the utility of both their internal and external online distribution channels, which for the purpose of maximise their total revenue.
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O'Connor, Peter Martin. "Developing an evaluation model for hotel electronic channels of distribution." Thesis, University of Edinburgh, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.366043.

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Cibulková, Michaela. "The Hotel Pricing Strategy." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191690.

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The main purpose of this thesis is an analysis of pricing strategy of Hotel Imperial and its evaluation, which should results in proposal of changes leading to increase of effectivity and hotel's income. The diploma thesis is divided into four main parts. The first two chapters are devoted to a theoretical description of pricing strategy and distribution channels used in hotel business. The third part is focused on the analysis of hotel itself and its pricing strategy. The final chapter summarises the results and contains the proposal how to improve the pricing strategy based on the results of the previous analysis.
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Cure, Morgane. "Concurrence à l'ère du numérique : exemples dans l'industrie hôtelière." Electronic Thesis or Diss., Institut polytechnique de Paris, 2020. http://www.theses.fr/2020IPPAG013.

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La numérisation croissante de l’économie bouleverse les canaux de distribution des vendeurs et favorise l’émergence de nouveaux acteurs : les plateformes d’intermédiation. Avec elles, le modèle traditionnel de revente laisse place à un modèle d’agence et crée un terrain fertile à différents cas de restrictions verticales. La numérisation grandissante des marchés pousse les autorités de concurrence à questionner et adapter leur analyse économique des pratiques. Cette thèse se concentre sur l’industrie hôtelière qui fait l’objet de plusieurs cas d’espèces. Les pratiques contractuelles telles que les clauses de parité de prix imposées par les agences de voyages en ligne aux hôteliers ont fait l’objet de nombreuses investigations, principalement en Europe. Le premier chapitre de cette thèse développe un modèle d’estimation structurelle de la demande permettant d’évaluer le degré de substitution entre les canaux de distribution en en ligne d'une chaîne d'hôtels, élément crucial retenu dans la définition des marchés. A l’issue des différents cas de concurrence, les clauses de parité de prix ont partiellement ou totalement été interdites dans plusieurs pays. En réponse, les plateformes d’intermédiation ont développé de nouveaux programmes offrant aux hôteliers une visibilité accrue en l’échange d’une application volontaire de la clause de parité de prix. Le second chapitre de cette thèse étudie l’effet de l’adoption de ce type de programme sur les prix fixés par les hôteliers en différenciant l’effet lié à l’accroissement de la demande, permis par les gains de visibilité, de ceux liés à l’auto-application de la clause et à la hausse des commissions inhérentes au programme. Cette thèse porte également sur le lien entre les agences de voyage en ligne et un autre type de plateforme sur ce marché, les sites de comparaison de prix. Ces derniers promettent aux consommateurs l'affichage des offres les plus compétitives du marché mais les critères utilisés dans les algorithmes de classement font désormais débat. D'autre part, l'intégration verticale des certaines de ces plateformes à de plus grands groupes, en possédant déjà plusieurs, interroge leur impartialité. Le troisième chapitre de cette thèse étudie l’impact de l'intégration de Kayak et plusieurs agences de voyage en ligne (comme Booking.com) au sein du groupe Booking Holding sur les classements des hôtels et des canaux de vente affichés sur le site de comparaison de prix
The growing digitalization of the economy has been disrupting the sellers distribution channels and has been favoring the emergence of new players: intermediation platforms. Meanwhile the traditional resale model gives way to an agency model and creates fertile ground for different cases of vertical restraints. The increasing digitalization of markets therefore pushes competition authorities to question and adapt their economic analysis of practices. This thesis focuses on the hotel industry which has been the subject of several specific cases, especially in Europe. Contractual practices such as price parity clauses imposed by online travel agencies to hotels have been the subject of numerous investigations. The first chapter of this thesis develops a model of structural demand estimation, allowing to assess the degree of substitution between the online distribution channels of a hotel chain, a crucial element in the market definition. Following the various competition cases, price parity clauses were partially or completely prohibited in several countries. In response, the platforms have developed new programs offering hotels an increased visibility in exchange of the voluntary compliance of price parity clauses. The second chapter of this thesis studies the effect of the adoption of this program on the prices set by the hotels separating the effects linked to the demand increase, thanks to visibility gains, from those linked to the clause compliance and fee increase linked to the program. This thesis also deals with the link between online travel agencies and another type of platforms: price comparison websites. The latter promise consumers the display of the most competitive offers on the market but the criteria used in the ranking algorithms are now debated. Moreover, their vertical integration into larger groups, which also have online travel agencies, raises questions about their impartiality. The third chapter studies the impact of the integration of Kayak and several online travel agencies (such as Booking.com) within the Booking Holding group on the ranking of hotels and sales channels displayed on the price comparison website
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Cazaubiel, Arthur. "Essais sur l'économie des plateformes." Electronic Thesis or Diss., Institut polytechnique de Paris, 2020. http://www.theses.fr/2020IPPAG005.

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Cette thèse traite de l’économie des plateformes à travers trois chapitres indépendants. Le premier développe une modélisation théorique autour des ventes exclusives, ou ventes flash. Cette pratique, très courante sur internet, consiste à proposer à des consommateurs une offre à prendre ou à laisseraujourd’hui, sans possibilité d’en bénéficier demain. Le second chapitre évalue la substituabilité des différents canaux de distribution de chambres d’hôtels en Scandinavie, notamment entre le site internet de l’hôtel, Booking,et Expedia. Nous analysons également la décision d’une chaîne d’hôtels de boycotter un canal de vente. Enfin, le troisième chapitre analyse l’implémentation d’une nouvelle stratégie par Booking auprès de ses hôteliers, et tente d’en déterminer les différentes composantes
This dissertation deals with the economics of platforms through three independent chapters. The first one develops a theoretical model around exclusive sales, or flash sales. This practice, very common on the Internet, consists in offering consumers an offer to take today, with no opportunity to benefit tomorrow. The second chapter evaluates the substitutability of hotel room distribution channels in Scandinavia, particularly between the hotel’s website, Booking, and Expedia. We also analyze the decision of a hotel chain to boycott a sales channel. Finally, the third chapter analyses the implementation of a new strategy by Booking with its suppliers
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Fuxová, Zuzana. "Online marketingová strategie Grandhotelu Pupp." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-205115.

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The thesis analyses and evaluates a marketing strategy of the Grandhotel Pupp in comparison with its direct competitor, the Ambassador Grandhotel Narodni dum. The thesis focuses mainly on evaluating the online atributes of the marketing strategy including the online presentation of the hotel on all distribution channels the hotel uses. The main emphasis is put on current trends, because in marketing, these play the crucial role. First part of the thesis defines accommodation services, hospitality business specifics and specifics of marketing in hospitality. Second part evaluates the marketing techniques used on hotel s various distribution chanels. The second part then also compares all the activities used in marketing strategy of both above mentioned hotels.
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Demirciftci, Tevfik. "An analysis of distribution channel parity and yield management practices in United States hotels." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file, 122 p, 2007. http://proquest.umi.com/pqdweb?did=1338892101&sid=8&Fmt=2&clientId=8331&RQT=309&VName=PQD.

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MORAIS, ANA LUIZA ALCURE DE. "ELECTRONIC DISTRIBUTION CHANNELS IN RIO DE JANEIRO HOTELS: SURVEY AND ANALYSIS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2006. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=9503@1.

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CONSELHO NACIONAL DE DESENVOLVIMENTO CIENTÍFICO E TECNOLÓGICO
Com a crescente utilização da Internet, a Indústria do Turismo vive novo cenário de distribuição de seus produtos. Hotéis alcançam seus clientes diretamente através dos seus websites e novos atores, como os chamados intermediários online ou Third Party Intermediary (TPI), aproveitam suas experiências com tecnologias de informação para galgarem uma posição privilegiada no mercado de distribuição de serviços de hospedagem, concorrendo com os próprios hotéis. Em contraste com os hotéis, os TPIs ofertam múltiplos produtos (passagens aéreas, aluguel de autos, ingresso para eventos etc.) para atrair consumidores que buscam conveniência na compra online de tudo que se refere à viagem. Além dessa estratégia de full-service, fornecem facilidades para pesquisar e comparar fornecedores. Assim, os TPIs não só se tornam concorrentes diretos dos hotéis que os utilizam, mas também, acirram a competição entre eles. Que estratégias de relacionamento com TPIs restam aos hotéis e quais são mais eficazes em cada caso? O presente trabalho tem como objetivo investigar como os principais hotéis do Rio de Janeiro se posicionam frente aos canais eletrônicos. Assim, a partir do ponto de vista dos gerentes dos hotéis, busca contribuir para o entendimento dos novos aspectos da competição dos hotéis entre si, entre eles e seus canais de distribuição e entre esses distribuidores. Para isso, foram realizadas entrevistas com gerentes de dez dos maiores hotéis do Rio de Janeiro. A pesquisa revelou que as estratégias adotadas são diretamente relacionadas à força de marketing que cada hotel possui, sendo, portanto, decisivo para o posicionamento do hotel o fato de ele ser independente ou pertencer a uma cadeia.
Considering the increasing Internet utilization as reservation medium, the Tourism and Hospitality Industry faces a new distribution scenario of its products and services. Hotels reach the clients directly through their own website, and also through new actors as the one known as online partner, also called Third Party Intermediary (TPI). These companies take advantage of their knowledge and long experience in information technology with the purpose of getting the maximum market share in the hospitality service distribution, becoming even a directly competitor of their own partners. Different from the hotels, TPIs offer multiple products such as airline and event tickets, and car rental that can be bought bundled, or separately, in order to attract guests seeking convenience of booking online everything they need for their trip. One of the conveniences sought by consumers is easy and fast comparison of prices, products and services offered even by different companies. Hence, the TPIs not only became direct competitors of the hotels, with whom they have distribution contracts, but they intensified the struggle among competing hotels as well. The objective of this thesis is to investigate how the main hotels in Rio de Janeiro position themselves in face of the electronic distribution channels. Therefore, starting from viewpoint of the hotels´ managers, this research seeks to contribute for a better understanding of the new aspects of the competition among the hotels, between them and their own distribution channels, as well as among these same distribution channels. To achieve this objective, interviews were conducted with managers of ten of the largest hotels in Rio de Janeiro City. The research revealed that the strategies adopted are directly linked to the marketing strength of the hotel. Therefore, a key factor for the strategic positioning of the hotel is whether it is independent or chain owned.
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Chuang, Li-Hui, and 莊理暉. "Study of distribution channels and promotion strategies of theme park hotel : an example of farglory hotel in Hualien, Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/83283569398144110741.

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碩士
高雄餐旅學院
餐旅管理研究所在職專班
97
The objective of this study was to explored the distribution channels and the influence of promotion strategies on the volition of consumers’ lodging in the hotel attached to the theme park. SWOT analysis was used to analyze the advantages and disadvantages of the Farglory Hotel and the niche for future development. The result will serve as the references for the strategic development of the hotel. Questionnaire survey was further conducted and hotel’s consumers were invited to fill out the questionnaires. In addition to quantitative survey, the author of this study also utilized qualitative approach to interview the general manager of the hotel. There were 178 valid questionnaires and the data were analyzed by SPSS 10.0. Descriptive statistics, reliability analysis and confidence analysis were used to analyze the relationship between distribution channels, promotion strategies and the volition of customer’s lodging. The empirical study indicated that customers are satisfied with the facilities and security of the theme park. The results also revealed that the attractions of the theme park have a positive influence on respondents’ lodging decision. Moreover, it is apparent that promotions tactics have positive effects on consumers’ willingness to stay in the hotel. However, the distribution channels, transaction channels are not significantly closely related to the volition of consumers’ lodging except information channels
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Li, Hui-Shan, and 李慧珊. "The Usage of Internet as a Distribution Channel in the Hotel Industry." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/32516352891703468227.

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碩士
世新大學
觀光學研究所(含碩專班)
91
With the increasing prevalence of Internet, the tourism industry also moves into the electronic age. In Taiwan’s tourism business, travel agencies are the first batch to use Internet for sales and promotion. Given their intimate association with the travel business, hotels are now joining the trend, making the Internet one of their sales and promotion channels. As consumers develop greater demands for services and information, travel business’s style of doing business through the Internet is no longer sufficient for the hotel operators. What the hotel operators have in mind is how to extend and expand the channels of Internet to the fullest, for it is a relatively new business channel for the hotel business. In Taiwan after the implementation of two-day weekend, the domestic tourism market has been picking up momentum. With more people going online, how to effectively utilize the Internet becomes an important topic for hotel operators. This study finds that hotel operators and consumers do not agree exactly on what should be contained on a website. The former pay more attention to content that is sale-oriented, while the latter are keen on information collection when they visit a website. In the utilization of Internet, multivariate analysis also finds that men and women have varying needs that show significant difference in the aspects of promotional activity, provision of information, tour guide, and exchange of views. The study finds that men pay more attention to shopping and information guide, while women heed promotional activity and information guide. Consumers in different age group, with different educational background, living area, and occupation also display varying demands for website content. The study also learns that there is no significant disparity between the south and the north in terms of Internet use, indicating its prevalence among the general population. It is now common for hotel operators to use Internet as a sales tool. The majority of them have their own website. But their use of Internet tends to be conservative. The study learns that hotel operators are considering linkup with travel and other related websites to cut Internet advertising expenses and to effectively increase the number of their website visitors. Hotel operators should step up the interactions with consumers on their website to keep it active and effective. This study hopes that through analysis of the consumer habit of browsing the Internet and ordering hotel products online, hotel operators can make better use of Internet as the distribution channel that serves the exact needs of the consumers.
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Books on the topic "Hotel Distribution Channels"

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Changing Distribution Channels in the Travel Industry (conference) (2000 London). Changing distribution channels in the travel industry: Four Seasons Hotel, London, 7th & 8th December 2000. [London?: Access Conferences?, 2000.

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Antonidakis, Michalis. Marketing distribution channels for the de lux and A category hotels of Crete, Hellas. 1997.

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Book chapters on the topic "Hotel Distribution Channels"

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Falk, Elyana, and Calvin Anderson. "Key Hotel Distribution Channels." In Hospitality Revenue Management, 85–113. Includes bibliographical references and index.: Apple Academic Press, 2020. http://dx.doi.org/10.1201/9781003019923-4.

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Schegg, Roland, and Miriam Scaglione. "Substitution Effects Across Hotel Distribution Channels." In Information and Communication Technologies in Tourism 2014, 801–12. Cham: Springer International Publishing, 2013. http://dx.doi.org/10.1007/978-3-319-03973-2_58.

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Schegg, Roland, Brigitte Stangl, Michael Fux, and Alessandro Inversini. "Distribution Channels and Management in the Swiss Hotel Sector." In Information and Communication Technologies in Tourism 2013, 554–65. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-36309-2_47.

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O’Connor, Peter, and Andrew J. Frew. "Evaluating Electronic Channels of Distribution in the Hotel Sector." In Information and Communication Technologies in Tourism 2000, 324–35. Vienna: Springer Vienna, 2000. http://dx.doi.org/10.1007/978-3-7091-6291-0_29.

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Civak, Baris, Erhan Kaya, and Murat Emeksiz. "Online distribution channels and yield management in the hotel industry." In The Routledge Handbook of Hospitality Marketing, 210–23. New York : Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9781315445526-17.

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O’Connor, Peter, and Andrew J. Frew. "Expert Perceptions on the Future of Hotel Electronic Distribution Channels." In Information and Communication Technologies in Tourism 2001, 346–57. Vienna: Springer Vienna, 2001. http://dx.doi.org/10.1007/978-3-7091-6177-7_37.

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Scaglione, Miriam, and Roland Schegg. "The Impact of Attribute Preferences on Adoption Timing of Hotel Distribution Channels: Are OTAs Winning the Customer Race?" In Information and Communication Technologies in Tourism 2015, 681–93. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-14343-9_49.

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Birkan, Ibrahim. "Distribution Channel Systems of Resort Hotels in Turkey." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 139. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17323-8_33.

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Fernandez, Noelia Oses, Jon Kepa Gerrikagoitia, and Aurkene Alzua-Sorzabal. "Dynamic Pricing Patterns on an Internet Distribution Channel: The Case Study of Bilbao’s Hotels in 2013." In Information and Communication Technologies in Tourism 2015, 735–47. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-14343-9_53.

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Roper, Angela. "Competition in distribution channels." In Vertical Disintegration in the Corporate Hotel Industry, 125–37. Routledge, 2017. http://dx.doi.org/10.4324/9781315630700-8.

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Conference papers on the topic "Hotel Distribution Channels"

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Yi, Xiaoli. "Probe in the Type and Operation of Online Hotel Distribution Channels." In 2013 International Conference on Advances in Social Science, Humanities, and Management. Paris, France: Atlantis Press, 2013. http://dx.doi.org/10.2991/asshm-13.2013.8.

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