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Journal articles on the topic 'Hotel Distribution Channels'

Author: Grafiati

Published: 4 June 2021

Last updated: 4 February 2022

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1

Martin-Fuentes, Eva, and Juan Pedro Mellinas. "Hotels that most rely on Booking.com – online travel agencies (OTAs) and hotel distribution channels." Tourism Review 73, no. 4 (2018): 465–79. http://dx.doi.org/10.1108/tr-12-2017-0201.

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Purpose The purpose of this paper is to know which hotels mostly rely on Booking.com, investigating the level of presence on Booking.com around the world by country, hotel size, hotel category and managerial form. Neither the company nor the hotels provide this information, so the authors use the number of reviews as an indicator of estimated sales. Design/methodology/approach Data from 33,996 hotels worldwide are downloaded from Booking.com using a Web browser automatically controlled, developed in Python, that simulated a user navigation (clicks and selections). The comparison between indepe

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2

Dolasinski, Mary Jo, Chris Roberts, and Tianshu Zheng. "Measuring Hotel Channel Mix: A DEA-BSC Model." Journal of Hospitality & Tourism Research 43, no. 2 (2018): 188–209. http://dx.doi.org/10.1177/1096348018789741.

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The hotel industry has experienced changes brought on by growth, customer expectations, and the proliferation in the use of e-commerce and online distribution channels. Future hotel success depends on how effectively hotel revenue managers are able to manage different booking channels to maximize hotel revenue. A Data Envelopment Analysis–Balanced Scorecard (DEA-BSC) model to measure efficiency of distribution channel mix using BSC results is presented. DEA-BSC was used because DEA-BSC incorporates multiple metrics simultaneously while traditional business models typically focus on one perform

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Beritelli, Pietro, and Roland Schegg. "Maximizing online bookings through a multi-channel-strategy." International Journal of Contemporary Hospitality Management 28, no. 1 (2016): 68–88. http://dx.doi.org/10.1108/ijchm-07-2014-0326.

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Purpose Hotel managers are being challenged by the increasing multitude of distribution and sales channels. Online travel agencies (OTAs) in particular generate a great deal of uncertainty: Which are the best ones? Which ones offer the best conditions? How many channels are optimal for my hotel? How can I evaluate costs versus benefits? These and other questions concerning the optimal online distribution channel strategy have produced different reactions in practice. The aim of this paper is to challenge the need for an over-optimization of channel strategy by proposing that the consumer, at t

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Kang, Bomi, Kathleen Pearl Brewer, and Seyhmus Baloglu. "Profitability and Survivability of Hotel Distribution Channels." Journal of Travel & Tourism Marketing 22, no. 1 (2007): 37–50. http://dx.doi.org/10.1300/j073v22n01_03.

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Martin-Fuentes, Eva, Sara Mostafa-Shaalan, and Juan Pedro Mellinas. "Accessibility in Inclusive Tourism? Hotels Distributed through Online Channels." Societies 11, no. 2 (2021): 34. http://dx.doi.org/10.3390/soc11020034.

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There is a lack of comprehensive international studies on accommodations for people with disabilities; only small, local-level studies exist. This study aims to show the status of the tourist accommodation sector through the online distribution channel in terms of accessibility to offer more inclusive tourism. A descriptive analysis has been carried out with more than 31,000 hotels from the online travel agency Booking.com, in the 100 most touristic cities in the world. For the first time, an accurate picture of adaptation in the hotel sector for people with disabilities is presented. Results

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6

Choi, S. "Electronic distribution channels' effect on hotel revenue management." Cornell Hotel and Restaurant Administration Quarterly 43, no. 3 (2002): 23–31. http://dx.doi.org/10.1016/s0010-8804(02)80015-5.

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Choi, Sunmee, and Sheryl E. Kimes. "Electronic Distribution Channels’ Effect on Hotel Revenue Management." Cornell Hotel and Restaurant Administration Quarterly 43, no. 3 (2002): 23–31. http://dx.doi.org/10.1177/0010880402433002.

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Ivanov, Ivaylo. "THE IMPACT OF OTA – TRANSFORMING CONTEMPORARY TOURISTS’ INTENTIONS." Economics & Law 2, no. 2 (2020): 50–61. http://dx.doi.org/10.37708/el.swu.v2i2.5.

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Modern hotel bookers claim to switch moods to the digital distribution model of hospitality services. A survey conducted in Bulgaria among frequent travellers reveal their attitudes when making a hotel room reservation. Taking into account the implementation of contemporary digital technologies in everyday life this article is observing the main distribution channels that are used in hotel industry. Compared are the preferences of the different age groups using a questionnaire distributed among them. Online Travel Agencies (OTA) platforms and hotels both compete and collaborate to attract cust

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O'Connor, Peter, and Jamie Murphy. "Hotel Yield Management Practices Across Multiple Electronic Distribution Channels." Information Technology & Tourism 10, no. 2 (2008): 161–72. http://dx.doi.org/10.3727/109830508784913103.

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O'Connor, Peter, and Andrew J. Frew. "EVALUATING HOTEL ELECTRONIC CHANNELS OF DISTRIBUTION: THE CORPORATE PERSPECTIVE." International Journal of Hospitality Information Technology 3, no. 2 (2003): 17–38. http://dx.doi.org/10.3727/153373403803538482.

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O’Connor, Peter, and Andrew J. Frew. "An evaluation methodology for hotel electronic channels of distribution." International Journal of Hospitality Management 23, no. 2 (2004): 179–99. http://dx.doi.org/10.1016/j.ijhm.2003.10.002.

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Lei, Soey Sut Ieng, Juan L. Nicolau, and Dan Wang. "The impact of distribution channels on budget hotel performance." International Journal of Hospitality Management 81 (August 2019): 141–49. http://dx.doi.org/10.1016/j.ijhm.2019.03.005.

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Xie, Xiaoqing (Kristine), Chris K. Anderson, and Rohit Verma. "Customer Preferences and Opaque Intermediaries." Cornell Hospitality Quarterly 58, no. 4 (2017): 342–53. http://dx.doi.org/10.1177/1938965516686108.

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Using two choice-based experiments, we evaluate consumer preferences hotel attributes for firms selling hotel rooms across three online distribution channel formats: full information, semi-opaque, and opaque online travel agents. A multinomial logit model is used to analyze the experimental data and measure consumer trade-offs between price and other product attributes. We then use these preferences to determine optimal channel selling strategies. Our optimal channel strategies illustrate under what conditions firms should add opaque distribution channels and the resulting incremental revenue

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Paraskevas, Alexandros, Ioannis Katsogridakis, Rob Law, and Dimitrios Buhalis. "Search Engine Marketing: Transforming Search Engines into Hotel Distribution Channels." Cornell Hospitality Quarterly 52, no. 2 (2011): 200–208. http://dx.doi.org/10.1177/1938965510395016.

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Tonapa, Mariesta Reny, Marselinus Asri, and Bernadeth Tongli. "MARKET STRATEGY AND MARKET SEGMENT." AJAR 3, no. 02 (2020): 161–75. http://dx.doi.org/10.35129/ajar.v3i02.133.

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This study aims to study how the marketing strategies of advertising, products, prices and channels affect the financial performance of Novotel Makassar Hotel. The sample used in this study is clients who book rooms and meeting rooms at the Novotel Makassar Hotel. The selection of samples in this study using a survey method based on certain criteria. The results of the study using path analysis show marketing strategies namely advertising, products, prices and positive distribution channels on financial performance.

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Mariyono, Joko, Jaka Waskito, Apri Kuntariningsih, Gunistiyo Gunistiyo, and Sumarno Sumarno. "Distribution channels of vegetable industry in Indonesia: impact on business performance." International Journal of Productivity and Performance Management 69, no. 5 (2019): 963–87. http://dx.doi.org/10.1108/ijppm-11-2018-0382.

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Purpose The purpose of this paper is to analyse the distribution channels of vegetable sectors in Indonesia, its economic impact on the performance of vegetable sales and the factors affecting marketing channels selected by producers. Design/methodology/approach The study employed qualitative and quantitative methods. A market survey was qualitatively conducted at producer, intermediary, wholesaler, hotel and food processing company as well as retailer levels. Producer survey was quantitatively conducted at the farm level, by interviewing 556 randomly selected farm households. Structural equat

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Cazaubiel, Arthur, Morgane Cure, Bjørn Olav Johansen, and Thibaud Vergé. "Substitution between online distribution channels: Evidence from the Oslo hotel market." International Journal of Industrial Organization 69 (March 2020): 102577. http://dx.doi.org/10.1016/j.ijindorg.2019.102577.

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Zheng, Tianxiang, Shaopeng Liu, Zini Chen, Yuhan Qiao, and Rob Law. "Forecasting Daily Room Rates on the Basis of an LSTM Model in Difficult Times of Hong Kong: Evidence from Online Distribution Channels on the Hotel Industry." Sustainability 12, no. 18 (2020): 7334. http://dx.doi.org/10.3390/su12187334.

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Given the influence of the financial-economic crisis, hotel room demand in Hong Kong has experienced a significant drop since June 2019. Given that studies on the room rate aspect remains limited, this study considers the demand for hotel rooms from different categories and districts. This study makes forecast attempts for room rates from mid-October of 2019 to mid-June of 2020, which was a difficult period for Hong Kong owing to the onset of the social unrest and novel coronavirus outbreak. This study develops an approach to the short-term forecasting of hotel daily room rates on the basis of

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Lee, Hee “Andy”, Basak Denizci Guillet, and Rob Law. "An Examination of the Relationship between Online Travel Agents and Hotels." Cornell Hospitality Quarterly 54, no. 1 (2012): 95–107. http://dx.doi.org/10.1177/1938965512454218.

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Although traditional travel agents have played an important role as proxies enabling travelers to make connections with hotels, the emergence of the internet has changed the traditional relationship between hotels and travel agents. Instead of a traditional agent–principal relationship, online travel agents (OTAs) seem to act as more than just intermediaries and more as business partners or vendors. Scholars have previously observed troubled, if not hostile, relationships between hotels and OTAs. This article reports a case study analyzing online comments on the 2009 feud between Choice Hotels

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Demirciftci, Tevfik, Cihan Cobanoglu, Srikanth Beldona, and Pamela R. Cummings. "Room Rate Parity Analysis Across Different Hotel Distribution Channels in the U.S." Journal of Hospitality Marketing & Management 19, no. 4 (2010): 295–308. http://dx.doi.org/10.1080/19368621003667010.

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Li, Yun Peng, Yong Qiu Xie, and Chao Huang. "Promoting Hotel Managerial and Operational Level with New Technology." Applied Mechanics and Materials 380-384 (August 2013): 4562–65. http://dx.doi.org/10.4028/www.scientific.net/amm.380-384.4562.

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the worldwide application of IT, typically represented by computer technology, has laid a solid foundation for the hotel Informatization. At present, most of guest serving and receiving business are processed with IT. But still, there is some inadequacy in the controlling system of distribution channels. To solve these problems and to meet needs, more and more newly invented technologies are applied in IT-based hotel management. Like internet of Things technology, distribution technology, cloud computing. Presently, in Chinas market numbers of entrepreneurs are committed to try to take advanta

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Cezar, Asunur, and Hulisi Ögüt. "Analyzing conversion rates in online hotel booking." International Journal of Contemporary Hospitality Management 28, no. 2 (2016): 286–304. http://dx.doi.org/10.1108/ijchm-05-2014-0249.

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Purpose – The aim of this paper is to examine the impact of three main technologies on converting browsers into customers: impact of review rating (location rating and service rating), recommendation and search listings. Design/methodology/approach – This paper estimates conversion rate model parameters using a quasi-likelihood method with the Bernoulli log-likelihood function and parametric regression model based on the beta distribution. Findings – The results show that a high rank in search listings, a high number of recommendations and location rating have a significant and positive impact

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23

Toh, Rex S., Charles F. DeKay, and Peter Raven. "Travel Planning." Cornell Hospitality Quarterly 52, no. 4 (2011): 388–98. http://dx.doi.org/10.1177/1938965511418779.

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A survey of 249 leisure travelers at four hotels in Seattle, Washington, finds overwhelming use of the internet for searching and booking hotel rooms, although a noticeable percentage still make telephone calls to book rooms. Eight of ten respondents used the web for a hotel room search. Of this group, 67 percent continued online to make their booking (on either the hotel’s page or a third-party site), 26 percent made telephone calls, and the remainder used travel agents or walked in to book rooms. Earlier research indicates that the personal contacts (notably by phone) are aimed at negotiatin

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Liao, Peng, Fei Ye, Giri Kumar Tayi, and Xiande Zhao. "Competition and coordination in online and offline hotel distribution channels under commission override model." International Journal of Revenue Management 8, no. 2 (2015): 193. http://dx.doi.org/10.1504/ijrm.2015.070007.

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Kim, Hong‐bumm, Sunny Ham, and Hye‐young Moon. "The impact of hotel property size in determining the importance of electronic distribution channels." Journal of Hospitality and Tourism Technology 3, no. 3 (2012): 226–37. http://dx.doi.org/10.1108/17579881211264503.

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26

Sastri Pitanatri, Putu Diah, Made Deny Kharisma, and I. Dewa Putu Hendri Pramana. "Pengaruh saluran distribusi offline dan online travel agent dan implikasinya terhadap revenue per available room di the anvaya beach resort bali." Jurnal Kepariwisataan dan Hospitalitas 4, no. 1 (2020): 1. http://dx.doi.org/10.24843/jkh.2020.v04.i01.p01.

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Abstrak Ketatnya persaingan yang terjadi dan mulai terdisrupsinya pasar Offline Travel Agent oleh Online Travel Agent menuntut pihak manajemen hotel mempertimbangkan secara selektif saluran distribusi mana yang harus dimaksimalkan guna meraih kinerja pendapatan kamar yang baik melalui Revenue per Available Room. Penelitian ini bertujuan untuk mengetahui dan mengkaji bagaimana pengaruh penjualan kamar melalui saluran distribsui Offline Travel Agent dan Online Travel Agent secara parsial maupun simultan terhadap Revenue per Available Room. Hasil penelitian secara parsial dan simultan menun

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Rebezova, M., N. Sulima, and R. Surinov. "Development Trends of Air Passenger Transport Services and Service Distribution Channels." Transport and Telecommunication Journal 13, no. 2 (2012): 159–66. http://dx.doi.org/10.2478/v10244-012-0013-9.

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Development Trends of Air Passenger Transport Services and Service Distribution Channels Alongside their core service, i.e., passenger transportation, air carriers are nowadays providing numerous extra services, which are not directly related to transport. On the one hand, airlines are enlarging the scope of paid services provided on board an aircraft by, among other ways, splitting the air ticket fee and singling out the costs of such services as catering on board, checked-in luggage, airport check-in, etc. On the other hand, airline companies tend to provide mass services to their sales part

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Ampountolas, Apostolos, Gareth Shaw, and Simon James. "The role of social media as a distribution channel for promoting pricing strategies." Journal of Hospitality and Tourism Insights 2, no. 1 (2019): 75–91. http://dx.doi.org/10.1108/jhti-07-2018-0040.

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PurposeThe purpose of this paper is to investigate how using social media (SM) as a tool to influence demand motivates the distribution of different price promotion strategies to encourage consumers to utilize direct bookings, along with how this impacts revenue strategies and profitability.Design/methodology/approachThis study surveyed hotel executives who hold managerial positions and revenue managers with a direct influence on pricing decisions and developed multiple regression analysis models for various pricing approaches.FindingsThis study confirms the relationship between distribution c

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Dewi, I. Gusti Ayu Indah Kusuma, I. Gusti Ngurah Apriadi Aviantara, and I. Wayan Widia. "Distribusi Serapan Sayur Paprika pada Rantai Pasok di Kecamatan Baturiti." Jurnal BETA (Biosistem dan Teknik Pertanian) 8, no. 1 (2019): 122. http://dx.doi.org/10.24843/jbeta.2020.v08.i01.p15.

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This study aimed to determine the marketing distribution channel to analyze the absorption of paprika from the farmer in Baturiti district to the last costumers to calculate the marketing margins obtained in each distribution channel. This research was conducted in July-August 2018. This study used purposive sampling survey. There are five distribution channels of paprika from the farmer in Baturiti regency to the last costumers namely: 1st line (Farmer ? Traditional Market Trader ? costumers), 2nd line (Farmer ? Local Collector ? City Collector? Consumer), 3rd line (Farmer ? Local Collector ?

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Wahyuntari, Ni Luh Putu, I. Gusti Putu Sutarma, and Dewa Made Suria Antara. "The Implementation of Marketing Mix to Increase Room Sales." Jurnal Bali Membangun Bali 1, no. 1 (2020): 55–64. http://dx.doi.org/10.51172/jbmb.v1i1.108.

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This research aims to determine the effect of the implementation of the marketing mix consisting of product strategy are, price strategy promotion strategy, place strategy, process strategy, person strategy, and physical evidence strategy for increasing the room sales at a 4-star hotel in Kuta, Badung. To answer the existing problems needed supporting statistics obtained through observation, interviews, and documentation. Based on the result of the implementation of marketing mix strategies, it was obtained significantly an increase in the room sales. The marketing mix factors are; product str

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Wulan Antari, Ni Nyoman, and Riza Wulandari. "STRATEGI PEMASARAN WEDDING PACKAGES PADA MY WEDDING ORGANIZER." Journal of Applied Management and Accounting Science 2, no. 1 (2020): 23–40. http://dx.doi.org/10.51713/jamas.v2i1.24.

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In developing a business in the field of marriage, My Wedding Organizer has designed several wedding packages for brides who want a party that is only attended by a few people (privacy). By working with several reception venues and several other wedding organizers, My wedding organizer has succeeded in making customers feel satisfied with the wedding packages offered. However, in 2019 My Wedding Organizer was not able to achieve the expected target, thus we conducted research aimed at increasing sales of wedding packages on My Wedding Organizer by making a strategy formulation by analyzing the

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Maier, Thomas A. "Hospitality industry revenue management performance modelling: uncovering issues associated with inconsistencies in price parity across multiple distribution channels in the US hotel market." International Journal of Revenue Management 5, no. 4 (2011): 290. http://dx.doi.org/10.1504/ijrm.2011.043792.

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Biełuszko, Katarzyna, Robert Kubicki, and Adam Pawlicz. "The influence of categorisation on the development of electronic distribution channels exemplified by the case of the hotel market in the European Union." e-mentor 2015, no. 1 (58) (2015): 75–80. http://dx.doi.org/10.15219/em58.1158.

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Pramudita, Aditia Sovia. "Digital Media Preferences of Hostel Backpacker Consumer in Bandung Using Recommendation Score." Competitive 15, no. 1 (2020): 26. http://dx.doi.org/10.36618/competitive.v15i1.673.

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The tourism industry in Indonesia is potential growth in the future. Accommodation is one of the important supporting factors in order to develop the tourism industry. The accommodation sector is predicted to compete tightly. Hostel as one of accommodation selection also needs to be developed to fulfill a low-cost accommodation segment. In order to survive in this industry, Hostel practitioner should carefully choose their channel. In this era, digital media become one of the most preferable channel selection since it is considered costless. Even though, the use of digital channels should be c

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Law, Rob, Rosanna Leung, Ada Lo, Daniel Leung, and Lawrence Hoc Nang Fong. "Distribution channel in hospitality and tourism." International Journal of Contemporary Hospitality Management 27, no. 3 (2015): 431–52. http://dx.doi.org/10.1108/ijchm-11-2013-0498.

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Purpose – The purpose of this paper is to reexamine several issues about disintermediation from the perspectives of tourism product/service suppliers (hotels) and traditional intermediaries (travel agencies), considering the move of the current distribution landscape toward disintermediation. Internet and mobile technologies offer various tools for consumers to search and purchase products/services from suppliers directly. Consequently, the necessity and role of traditional intermediaries in the industry become questionable. Design/methodology/approach – In all, six focus group interviews were

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Šperková, Radka, and Jiří Duda. "Distribution alternatives for a small wine-producer." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 58, no. 6 (2010): 553–62. http://dx.doi.org/10.11118/actaun201058060553.

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Distribution can be defined as a way of goods from producer to consumer. In wine production industry there exist several distribution channels, through which wine is distributed to the final consumer. Aim of this paper is to identify and compare advantages and disadvantages of particular distribution channels for wine sales related to a small wine-producer.Distribution of wine to the final consumer is done through dealers represented by retail chains, specialized wine-shops, hotels, and restaurants. In a smaller scale it is done through internet sales, own outlets and wine auctions. According

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Sinatra, Calvin, Fauziah Isnaini, Yeremia Alfa, et al. "EXPLORE THE CULTURE AND BEAUTY OF MALANG WITH SAHID MONTANA." International Journal of Applied Business and International Management 2, no. 2 (2018): 47–63. http://dx.doi.org/10.32535/ijabim.v2i2.12.

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Sahid Montana is one of the 3 star hotels located in Malang City. The hotel is very close to downtown Malang and traditional nuances. In order increase the market of the hotel, Sahid Montana trying to enter international market. The he method that used to achieved this purpose is through tourism, esspecially in Malang city, Indonesia. This tourism program also have another purpose. The purpose is to develop existing tourism in the city of Malang. Sahid Montana trying to offer some interesting packages such as the natural state of Malang to attract foreign consumers of this city.  

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Myung, Eunha, Lan Li, and Billy Bai. "Managing the Distribution Channel Relationship With E-Wholesalers: Hotel Operators' Perspective." Journal of Hospitality Marketing & Management 18, no. 8 (2009): 811–28. http://dx.doi.org/10.1080/19368620903235837.

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Le, Ngoc Tuan, Douglas G. Pearce, and Karen A. Smith. "Distribution channels and ownership of upmarket hotels in a transition economy." International Journal of Hospitality Management 68 (January 2018): 50–58. http://dx.doi.org/10.1016/j.ijhm.2017.09.008.

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Sevilla-Sevilla, Claudia, Maria Dolores Reina-Paz, and Ainhoa Rodriguez-Oromendia. "Influence Of Corporate Social Responsibility On Hotel Demand." International Business & Economics Research Journal (IBER) 13, no. 7 (2014): 1625. http://dx.doi.org/10.19030/iber.v13i7.8914.

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The embrace of corporate social responsibility (CSR) by the Spanish hospitality industry is still in the early stages. Few hotel companies publish sustainability reports, although the number of tourism and distribution channel organizations (tour operators, online travel agencies, etc.) incorporating specific aspects of CSR is growing each year. In this paper, the authors analyze whether CSR has a direct effect on end-consumer demand in Spain, identifying those aspects that customers evaluate positively.

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Pramudita, Aditia Sovia, Muhammad Ardhya Bisma, and Darfial Guslan. "The Distribution Channel Preferences in Purchase Decision-Making of Backpacker Hostel Customers." Binus Business Review 11, no. 2 (2020): 129–39. http://dx.doi.org/10.21512/bbr.v11i2.6241.

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The research aimed to find the correlation between distribution channels to each purchase decision-making process in hostel buying. This research was quantitative research using questionnaires to gather the data from 349 respondents. Linear regression analysis was used to analyze the data to find the correlation between each variable. The result shows that Online Travel Agent (OTA) has a significant and positive relationship to every purchase decision-making process. Then, go-show has only a significant and positive correlation in the purchase decision step. Meanwhile, the company’s website ha

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Sánchez-Lozano, Gloria, Luis Nobre Pereira, and Esther Chávez-Miranda. "ESTUDIO DE LA OFERTA DE PRECIOS HOTELEROS ANTICIPADA A TRAVÉS DE UN IMPORTANTE CANAL DE DISTRIBUCIÓN ONLINE." Cuadernos de Turismo, no. 46 (December 16, 2020): 145–62. http://dx.doi.org/10.6018/turismo.451671.

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Este trabajo se centra en el estudio de la oferta de precios a través de canales online (Booking.com) en un destino turístico. Los hoteles se han seleccionado mediante muestreo aleatorio simple estratificado con afijación proporcional. Se trabaja con un conjunto de datos de grandes dimensiones (big data, con un total de 1.353.751 registros). Se considera una antelación de estancia de aproximadamente un año, lo que supone una gran novedad respecto a estudios previos. En el trabajo se presentan los valores de precios considerando los datos habitualmente publicados por los hoteles en estos canale

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Adi Yanti Putri, Ni Made, I. GPB Sasrawan Mananda, and Ni Putu Eka Mahadewi. "PENGARUH BIRO PERJALANAN WISATA SEBAGAI SALURAN DISTRIBUSI TERHADAP TINGKAT HUNIAN KAMAR PADA HOTEL ALL SEASONS LEGIAN BALI." Jurnal IPTA 2, no. 2 (2014): 34. http://dx.doi.org/10.24843/ipta.2014.v02.i02.p07.

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   The background of this study was based on of technology development that affect the online or offline room sales at All Seasons Legian Bali. Room sales are made through online travel agents is higher than the offline travel agents. It means the influence of offline travel agent is lower than the growth online travel agent. The purpose of this report is to determine the influence of travel agents as a distribution channel about rooms sales at All Seasons Legian Bali Hotel. The data were collected by observation, interviews, library research and documentations. Type of data

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Qurtubi, Qurtubi, Dicka Meilana Trisnaningtias, and Muhammad Fadhila Yudhanata. "Identifikasi Variabel yang Berpengaruh terhadap Kinerja Pemasaran dan Indikator Kinerja Pemasaran untuk Industri Hotel." Jurnal Sistem dan Manajemen Industri 3, no. 1 (2019): 1. http://dx.doi.org/10.30656/jsmi.v3i1.1432.

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This article discusses marketing performance by identifying marketing mix variables that influence marketing performance and its indicators in the hotel industry. The purpose of this writing was to find the correlation between marketing mix with marketing performance and signs in the hotel industry. This article was expected to extend the insights and provide valuable suggestions for future researches. The method applied in this article was a literature study. The literature study was used systematically towards 24 research articles in the field of marketing performance that written from 2000

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Wai Mun Lim and Matthew J. Hall. "Pricing consistency across direct and indirect distribution channels in South West UK hotels." Journal of Vacation Marketing 14, no. 4 (2008): 331–44. http://dx.doi.org/10.1177/1356766708094754.

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Pramudita, Aditia Sovia. "Pengukuran Performa Digital Distribution Channel Terhadap Keputusan Pembelian Hostel Pada Pinisi Backpacker Dengan Multinomial Logistic Regression." Competitive 14, no. 2 (2020): 1. http://dx.doi.org/10.36618/competitive.v14i2.603.

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Pertumbuhan industri pariwisata di Indonesia berkembang dengan pesat. Pertumbuhan tersebut berdampak pada pertumbuhan kebutuhan penginapan di Indonesia. Pinisi Backpacker sebagai salah satu penginapan dengan konsep hostel memiliki peran dalam pertumbuhan industri ini. Peran online travel agent pada industri ini pun memiliki peran yang signifikan terhadap penjualan penginapan di seluruh dunia. Namun demikian penggunaan online travel agent sendiri bukannya tanpa risiko. Kerjasama dengan online travel agent memiliki potensi bagi pemilik penginapan untuk mengalami opportunity lost. Hal tersebut me

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Stangl, Brigitte, Alessandro Inversini, and Roland Schegg. "Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights." International Journal of Hospitality Management 52 (January 2016): 87–96. http://dx.doi.org/10.1016/j.ijhm.2015.09.015.

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Oses, Noelia, Jon Kepa Gerrikagoitia, and Aurkene Alzua. "Evidence of hotels’ dynamic pricing patterns on an Internet distribution channel: the case study of the Basque Country’s hotels in 2013–2014." Information Technology & Tourism 15, no. 4 (2015): 365–94. http://dx.doi.org/10.1007/s40558-015-0046-8.

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Fajar Eka Putra, Ida Bagus, and Ida Bagus Teddy Prianthara. "Strategi Bisnis E-Commerce Dalam Optimalisasi Tingkat Hunian Kamar Hotel Dan Villa." Jurnal Manajemen Bisnis 16, no. 1 (2019): 28. http://dx.doi.org/10.38043/jmb.v16i1.2017.

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ABSTRACTConventional market transformation into a digital market is influenced by the development of E-commerce technology. Conventional marketing previously used as a marketing media has diminished with the presence of E-commerce technology, conventional market considered to have a shortage in terms of high costs and narrow market reach. The presence of E-commerce is able to expand the market with internet media as a distribution of information to prospective customers. The results of this study found Avilla Group to deal with competitors. Avilla Group using offline and Online market mix tech

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Janiak, Małgorzata, and Monika Kozłowska-Adamczak. "Evaluation of the most popular accommodation booking portals with regard to consumer and academic usability." Turyzm/Tourism 28, no. 2 (2018): 93–100. http://dx.doi.org/10.2478/tour-2018-0019.

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The hospitality industry is classified as the most fundamental tourism service. As far as the dynamic development of the internet and its constantly growing number of its users are concerned, it seems natural for tourism managers and hoteliers to reach for this particular medium to present their offers and to sell them. Nowadays, the most significant issue for the entire hospitality industry is the broad scope of the global and international booking portals which are the contemporary distribution channels for tourism products and services worldwide. The aim of the following article is to asses

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