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Dissertations / Theses on the topic 'Hotel Sales'

Author: Grafiati

Published: 4 June 2021

Last updated: 5 February 2022

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1

Dorf, David C. "The early days of hotel sales : a historical look at the development and growth of hotel business promotion /." Online version of thesis, 1992. http://hdl.handle.net/1850/10861.

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2

Dolan, Amelia Jane. "Luxury condos : an analysis of sales price and hotel amenities in Manhattan." Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/68191.

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Thesis (S.M. in Real Estate Development)--Massachusetts Institute of Technology, Program in Real Estate Development in Conjunction with the Center for Real Estate, 2011.<br>This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.<br>Cataloged from student-submitted PDF version of thesis.<br>Includes bibliographical references (p. 52-53).<br>The purpose of this research project is to examine the market pricing behavior of condos with hotel amenities in the Manhattan condo market. To do this, data was compi

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3

Jones, David Lawrence. "A Determination of Interpersonal Interaction Expectations in International Buyer-Seller Relationships." Diss., Virginia Tech, 2000. http://hdl.handle.net/10919/26924.

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Relationship/collaborative selling, as opposed to traditional, transaction oriented selling, stresses the need to form relationships with prospects and customers across all stages of the buyer-seller relationship (Jolson, 1997). The problem is that applying the relationship selling process to all types of customers may lead to inappropriate interpersonal interaction if the customer's orientation is only short-term in nature (Jackson, 1985a, 1985b). Anderson and Narus (1991) make the point that significant variations within industries (i.e., hotel industry) can exist in the buyer's expectatio

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4

Gerstmanová, Anna. "Hodnocení kvality, rozsahu a prodeje služeb hotelového řetězce." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4828.

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The biggest hotel chain Orea Hotels rating services and its possition related to the tourism in the Czech Republic. Rating of the present quality, range and the sale of the offered product with the aim to recommend possible improvements.

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Svoboda, Václav. "Oceňování hotelů." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264665.

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The thesis deals with comparison of selected methods applicable in valuation of hotels. Methods are applied to the valuation of a particular hotel. The hotel is valued by the cost method, comparative methods, income methods and other methods used in the valuation of hotels. The results are compared, any differences are analyzed. Valuation of the hotel is based on financial analysis, strategic analysis, forecast of value drivers and financial plan.

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Kaller, Bohdan. "Moravské vinařské centrum Brno." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2015. http://www.nusl.cz/ntk/nusl-394039.

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The goal of the thesis is to suggest a study of Moravian wine and cultural center (MVKC) in the locality historically tied to the cultivation of wine. The plot of land is also attractive because it is a part of the southern slope below the castle Špilberk. The property is a house with a developed network of cellars which the new proposal must take into account. Urban and mass solution of the proposal assume completing the street lines as well as the creation of the original solution which consists of a street facade formed by a large glass wall shaded by perforated aluminum plates. The plates

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7

Čípa, Petr. "Nové formy distribuce kapacit ubytovacích zařízení a jejich využití v praxi." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205201.

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The diploma thesis is focused on the research of new ways of distribution of capacities of lodging facilities. The theoretical part introduces the reader with to the travel and tourism market and defines the importance of online and mobile market. The analytical part first descibes a selected lodging facility Y and reaserches three particular new ways of distribution and companies that use them. The results of this research, the research of the companies that use the new ways of distribution and their sales volumes at the lodging facility Y all conclude to the fact that the sales potential of

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8

"Hotel sales and reservations planning." Sloan School of Management, Massachusetts Institute of Technology, 1989. http://hdl.handle.net/1721.1/2289.

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9

Chang, Chen-Yu, and 張朕宇. "Hotel Sales from Normal to Top." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/ud493e.

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碩士<br>國立臺灣師範大學<br>運動休閒與餐旅管理研究所<br>105<br>In view of the hotel industry in the opening of the hotel business course is quite small, and the general hotel sales and marketing department doesn’t have SOP can tell the junior sales how to get started, only enter the situation by doing. There are academic studies on the life insurance industry and the traditional B2B industry's top sales, but there is no mention about the hotel industry and the hotel top sales. As a result, the study interviewed 30 hotel top sales, and the study was conducted by the Tourism Bureau's 5-star hotel & 4-star hotel sales

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10

Ting-Fang, Cheng, and 鄭婷方. "Comparing Variable Selection Schemes for Hotel Sales Forecasting." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/09862472313749970674.

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碩士<br>輔仁大學<br>企業管理學系管理學碩士班<br>101<br>Since tourism has becoming a crucial policy of future Taiwan economic development, sales forecasting has also revealing its highly importance for the hotel industry. In consideration of constructing an efficient sales forecasting model, the appropriate predictor variables are subject to use, if the amount of the predictor variables are too many, the model will become more complex, it’ll increase the time and the cost of the forecast, on the contrary, if the variables are too few, then it’s hard to reflect the relevancy between the predictor and the target v

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11

YANG, CHIH-HSUAN, and 楊治璇. "A Study of Implementation and Evaluation of Outsourcing Sales in the Hotel Industry." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/82k9pg.

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碩士<br>國立高雄科技大學<br>觀光管理系<br>107<br>Due to China government’ openness, the number of foreign tourists entering Taiwan raised to a record high in the past several years. Meanwhile, Taiwan's tourism industry is booming, as also tourism related industries. In recent years, tourism industry is experiencing a surge in demand, hotel rapidly established throughout every city. With changes in global market and rapid economic transformation, Taiwan faces challenges from global economic deterioration. Political unrest between China and Taiwan government causes demand in lodging dropped to record low. Dome

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12

YANG, PI-HSIA, and 楊碧霞. "Applying Fuzzy Multiple Criteria Decision Making to Select Sales Representatives for Tourist Hotel." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/80391671899790783633.

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碩士<br>銘傳大學<br>觀光事業學系碩士在職專班<br>104<br>The purpose of this paper is to provide an algorithm for tourist hotels in Taiwan to select sales representatives under fuzzy environment. The fundamental concepts we have adopted include the eigenvector method, fuzzy Delphi method, fuzzy set theory, and multi-criteria decision making method. With the literatures review of personnel selection and the interviewing senior managers of tourist hotels in Taiwan, we propose 3 criteria and 17 sub-criteria to construct the hierarchical structure for selecting sales representatives. The concepts of normal triangular

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13

LIU, CHIA-WEN, and 劉佳雯. "A Study on the Career Development of Upper-level Sales and Marketing Managers in the Hotel Industry." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/t65rbz.

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碩士<br>東海大學<br>餐旅管理學系<br>105<br>The main purposes of this study were to (a) explore the upper-level sales and marketing managers’ viewpoint toward career development in the hotel industry; (b) understand the phenomena of career development for the upper-level sales and marketing managers. The design of this study was qualitative, and mainly used in-depth interview to collect information about career development. The analytic induction method was applied as analysis principle. Upon completion of interviews, there were a total of eight qualified effective samples. The Qualitative Data Analysis (Q

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14

Castelão, Miguel Filipe Duarte. "A marketing plan to Hotel Castelão." Master's thesis, 2017. http://hdl.handle.net/10071/16138.

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The purpose of this project is to study how to increase Hotel Castelão's sales, hence a marketing plan was elaborated. Hotel Castelão never, in its existence, had one, which is very important and useful for companies, as it provides a strategy and explains how to accomplish it. Hotel Castelão is a two-star hotel in Mafra, Lisboa; built in 1982, to fill a market opportunity, since Mafra had no accommodation establishments, the closest place was in Ericeira. Due to its longevity and location, near the centre, in one of the main roads, Hotel Castelão is already a well-known brand in the region.

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15

Lin, Yen-Chang, and 林衍章. "Research on Service Quality of Banquet Hall in Tourist Hotel- Integrating Points of View from Customer, Catering Sales and Banquet Service." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/4spnra.

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碩士<br>醒吾科技大學<br>觀光休閒系所<br>104<br>This study, based on the concept of service quality mode, examines the banquet service quality so as to improve customer satisfaction of hotel banquet service. Since the influences of quality of service, whether good or bad, is a major factor to customer satisfaction, it is worth further exploring what the key issues are to improve quality services. Lin, Chan and Tsai, sighting the restrictions of both traditional IPA and GA analysis, extended a new IPGA model by combining both. This model allows managers to strategize more accurately in accordance to performan

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16

Cruz, Laura Sofia Lizardo da. "Estratégias de marketing e vendas em empresas hoteleiras: o caso do “Sofitel Lisbon Liberdade”." Master's thesis, 2017. http://hdl.handle.net/10400.26/24637.

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Existem diversas opções estratégicas a nível hoteleiro que refletem as circunstâncias de uma envolvente contextual cada vez mais global, interdependente, incerta, tecnológica e focada em assuntos de sustentabilidade e responsabilidade social. A prestação hoteleira, sendo um serviço, apresenta características específicas como a intangibilidade, variabilidade, perecibilidade e inseparabilidade, que validam a necessidade de adoção de estratégias que permitam ultrapassar as mesmas. Neste sentido, desenvolve-se uma investigação assente em estratégias de marketing, vendas assertivas e emergente

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17

Carvalho, Guilherme Mateus Pimentão Pereira de. "Accor Hotels Sales Internship: Analysis of CRM in B2B context." Master's thesis, 2020. http://hdl.handle.net/10400.26/31520.

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During this internship report, several matters had to be analysed in order to better understand how the Sales Department of Accor hotels was performing in relationship to Customer Relationship Management in a B2B context. Without prejudice to a number of relevant analysis and texts contained in periodic papers, journals and the books listed in the bibliography, that the author has analysed in order to fundament his internship report, up until this moment, no official observation has published in relation to the Sales Department of Accor Hotels in Portugal. Therefore, this report has been struc

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18

Lai, Wei-Chih, and 賴威志. "The Service Portfolio Strategy of Star Hotels in Taiwan: A Bundling Sales Perspective." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/8gpc6p.

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碩士<br>中原大學<br>企業管理研究所<br>102<br>The purpose of this research is to verify that the Alchian and Allen theorem is an appropriate approach to explore the optimal bundling strategies of Taiwan star hotel service. We found that, the Alchian and Allen Theorem helps to explain different product portfolio strategies in different market segments. In this research, we apply the Alchian and Allen Theorem and two empirical approach, the OLS and 2SLS methods, to decipher the service portfolio strategy of the star hotels in Taiwan. We differentiate Taiwan into two market segments, Taipei City, as the high-e

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19

CHANG, YU-CHEN, and 張育甄. "An Exploration of Influencing Factors of Revisit Intention for Hotels in Hualien—Using Sales Promotion Consciousness as the Moderating Variable." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/jfy6n9.

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碩士<br>國立臺北大學<br>企業管理學系<br>104<br>In recent years, Taiwan Government attaches important to development of tourism and leisure. Tourism Bureau held a three-months subsidy activity of Taiwanese domestic tourism accommodation since November 20, 2015 to February 29, 2016. There are 323,354 travelers booked rooms in the end of 2015. It represents people react actively on the promotion of hotel industry. Because of Hualien is famous for sightseeing, and demand of visitor accommodation growing rapidly, then a lot of capitalist are investing in operating hotel. Facing the competitive situation in Huali

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20

Almeida, Ana Rita Castro de. "A importância do papel da formação em turismo : relatório de estágio na cadeia Tivoli Hotels & Resorts." Master's thesis, 2016. http://hdl.handle.net/10437/7983.

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Orientação: Eduardo Moraes Sarmento<br>Este relatório de estágio tem como objectivo expor a experiência profissional realizada em contexto de estágio no Hotel Tivoli Oriente, no departamento de vendas de grupos. Como enquadramento teórico, este trabalho irá abordar a importância do papel da formação no turismo, tema pertinente para enquadrar a relevância da realização de estágios curriculares. Segue-se uma caracterização da cadeia Tivoli Hotels & Resorts e em particular do Hotel Tivoli Oriente. É ainda apresentada uma descrição das tarefas realizadas no decorrer do estágio curricular de acordo

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21

Madhovi, Previledge Garikai. "Assessing the effectiveness of customer relationship management (CRM) in the hotels in Pretoria." Diss., 2014. http://hdl.handle.net/10500/13824.

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This study is set out to assess the effectiveness of customer relationship management (CRM) in the hotel industry. Relying on the integration of several CRM scholars, the study seeks to answer questions about the relationship between CRM and performance. A mixed research method approach was adopted. The research targeted 106 hotels in Pretoria. 47 responses were received from the hotel personnel who answered the questionnaire. The findings of the survey clearly indicate that hotel performance is dependent on CRM, as shown in the variance of performance levels in line with the level of CRM prac

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22

NEDOROSTOVÁ, Táňa. "E-commerce v hotelnictví." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-175540.

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This thesis provides comprehensive insight into the current status of e-commerce usage among chosen small and medium sized hotels in South Bohemian region. The main objective is to prepare the instruments and proposals for the use of e-commerce tools for online sale in a particular hotel. In the theoretical part the concepts associated with areas of tourism, hospitality, marketing, internet, internet marketing and e-commerce are defined. In the practical part are evaluated results of a survey of usage of e-commerce tools in selected small and medium sized hotels within South Bohemia region. Th

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