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Relevant bibliographies by topics / Hotels Customer loyalty Customer loyalty programs Hotels / Dissertations / Theses

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Dissertations / Theses on the topic 'Hotels Customer loyalty Customer loyalty programs Hotels'

Author: Grafiati

Published: 4 June 2021

Last updated: 10 February 2022

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1

Gualberto, Renato Heneine. "An analysis of the impact of the Priority Club Rewards programme on the Crowne Plaza Auckland Hotel's revenue development performance a thesis is submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of International Hospitality Management (MIHM), 2007 /." Click here to access this resource online, 2007. http://aut.researchgateway.ac.nz/handle/10292/103.

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Brophy, Keith. "Assessing the Efficacy of Guest Loyalty Programs in the Hotel Industry: A Case Study of Kimpton Hotels." ScholarWorks@UNO, 2006. http://scholarworks.uno.edu/td/317.

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Since 2004, several small hotel chains have introduced guest loyalty programs in order to give their guests "big chain perks" while keeping a boutique identity. Recent studies have raised concerns that loyalty programs do not create brand loyalty. By looking at Kimpton Hotel's recently introduced program, Kimpton InTouch, this study examines the potential for operationalizing guest loyalty programs in a small boutique hotel chain setting. The study utilizes guest information gathered through customer surveys and reviews guest visits and spending patterns to see if there is any indica

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Carev, Danijel. "Guest satisfaction and guest loyalty study for hotel industry /." Online version of thesis, 2008. http://hdl.handle.net/1850/8037.

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4

Osman, Hanaa. "The practice of relationship marketing in hotels." Thesis, Oxford Brookes University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.364714.

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5

Riscinto-Kozub, Kristen A. O'Neill Martin. "The effects of service recovery satisfaction on customer loyalty and future behavioral intentions an exploratory study in the luxury hotel industry /." Auburn, Ala, 2008. http://repo.lib.auburn.edu/EtdRoot/2008/SPRING/Nutrition_and_Food_Science/Dissertation/Riscinto-kozub_Kristen_19.pdf.

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6

Caetano, Joana Maria Pereira Lupi. "Customer segmentation on hotel loyalty programs: leveraging loyalty with data mining." Master's thesis, 2020. http://hdl.handle.net/10362/113175.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence<br>Although topics of segmentation and loyalty programs are of central importance in the hospitality industry, research about alternative ways to segment loyalty program members is limited and managers tend to rely on traditional segmentation techniques. This study aims to provide a new customer segmentation solution for hotels’ loyalty programs using a data mining approach for identifying and classifying the customers int

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Caetano, Joana Maria Pereira Lupi. "Leveraging customer segmentation on hotel loyalty programs with data mining." Master's thesis, 2019. http://hdl.handle.net/10362/104412.

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This study aims to provide a new customer segmentation solution for hotels’ loyalty programs using a data mining approach forclassifying the customers into segments through clustering processes.Mainfindings suggest somehigh tier members are not as valuable as lower tier ones, there are groups of clients with distinct brand preferences, stay duration anddestination patterns which are not being correctly grouped due to tier segmentation andthatloyalty programs are not equally suitable for all brands within a hotel group, therefore additional levels of segmentation would be a

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8

Pimpão, Pedro Gonçalo Tenazinha. "Evaluation models of customer loyalty communication solutions for the strategy of a hotel group." Doctoral thesis, 2018. http://hdl.handle.net/10400.5/17113.

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9

Chien, Yu-Yi, and 簡有義. "Research on the relationship between perceived value to customer loyalty-a case study of international tourist hotels." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/n8f822.

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碩士<br>義守大學<br>管理碩博士班<br>105<br>Tourism had "locomotive effect" and "environmental effects", "personnel demand effect", "to avoid tariff barriers" and so on, so tourism is strongly contested in many countries, the competition is fierce, "international tourist hotel" for "tourism" one of the important links for projects supported by the Government. This research discussion "service quality", and "perception value", and "customer satisfaction degrees", various effect international sightseeing hotel of customer loyalty degrees of related factors, and analysis various factors on its passenger of cu

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Huang, Chao-Ying, and 黃昭穎. "A Study of Influence of Service Quality Difference among International Tourist Hotels on Customer Satisfaction and Loyalty－Taking Tourist Hotels in Southern Taiwan as Examples." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/26279913605157976997.

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碩士<br>崑山科技大學<br>企業管理研究所<br>98<br>The purpose of this study is mainly to understand the influence of the determinants of service quality for international tourist hotels on their customer satisfaction and loyalty. First, the researcher has integrated and established the conceptual framework of research in accordance with relevant literature. Next, based on the viewpoints and opinions of service quality model that proposed by these three scholars: PZB, to explore the influence of the five determinants of service quality on customer satisfaction and loyalty. In this research, the researcher has c

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11

Wu, Ching-Feng, and 吳慶峰. "The Investigation of Multilevel Relationships among Branding Culture, Brand commitment, Brand Citizenship Behavior, Customer Loyalty and Customer Citizenship Behavior in International Tourist Hotels." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/hs5qcr.

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碩士<br>國立新竹教育大學<br>人力資源與數位學習科技研究所<br>103<br>With changes of social context and modern environment, the leisure industry has gradually become one of critical industries in Taiwan. This situation has a direct impact on the international tourist hotels. The brand is the most valuable asset in international tourist hotels. To establish a competitive brand, it must create distinctive and differential advantages. The brand can make employees produce positive brand attitude and exhibit positive brand behaviors. With positive brand cognition, front-line employees will show brand citizenship behavior. T

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12

Kang, Yi-Shiuan, and 康宜萱. "The Study on the Relations among Perceived Value, Customer Relationship Management, and Customer Loyalty - An Example for Chinese Restaurants of International Tourist Hotels in Taipei." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/k6m5xe.

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碩士<br>銘傳大學<br>觀光事業學系碩士在職專班<br>101<br>Food and beverage industry develops with the rise of economy in Taiwan. Providing superior products and service, valuing and establishing customer relationship management (CRM) in order for better customer loyalty should be emphasized as the critical issue. Following the model of perceived value proposed by Patrick（2002）, this current study started to probe into consumers’ behaviors in food and beverage industry. In addition, we derived from the concept of customer relationship management (CRM) to explore the relationships among perceived value, CRM, and

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13

Hsu, Yao-Hsuam, and 徐耀炫. "Quality Tourist Hotels Catering Services, Research The Relationship Between Customer Satisfaction and Loyalty -Take an Example Taoyuan City Tourist Hotel." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/a8r5z2.

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Madhovi, Previledge Garikai. "Assessing the effectiveness of customer relationship management (CRM) in the hotels in Pretoria." Diss., 2014. http://hdl.handle.net/10500/13824.

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This study is set out to assess the effectiveness of customer relationship management (CRM) in the hotel industry. Relying on the integration of several CRM scholars, the study seeks to answer questions about the relationship between CRM and performance. A mixed research method approach was adopted. The research targeted 106 hotels in Pretoria. 47 responses were received from the hotel personnel who answered the questionnaire. The findings of the survey clearly indicate that hotel performance is dependent on CRM, as shown in the variance of performance levels in line with the level of CRM prac

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Prapatsorn, Ekchitkul, and 陳丹霞. "A Study of the Relationship among Severity of Failure, Service Recovery, Customer Satisfaction and Customer Loyalty in Five Star Hotels in Bangkok Thailand: A Case of Asian Tourists." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/r4axj7.

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碩士<br>中國文化大學<br>觀光事業學系<br>102<br>The hotel industry is one of a major sector of Thailand’s service industry and service is a key sector for successful business. However, when customers feel dissatisfied in the service, then a service recovery strategy should be implemented. Therefore the purpose of this study is to contribute to the growing body of service recovery knowledge by examining its impact as a relationship tool, This research study on service recovery strategies decides to resolve problems, alter negative attitudes of dissatisfied consumers and to retain these customers by the import

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16

Shammout, Ahmad Bahjat. "Evaluating an extended relationship marketing model for Arab guests of five-star hotels." 2007. http://eprints.vu.edu.au/1511/1/Shammout.pdf.

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Increasingly, relationship marketing has been viewed to be critical to the success of business firms, with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. While keeping customers loyal, however, is a key objective of relationship marketing, there is little agreement on which antecedents could be used to achieve this aim. In response, this thesis develops a model of relationship marketing based on a review of the literature to empirically investigate in one single model: (1) the affect of relational bonds (financial, social and struct

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17

Yea, Shu-Hua, and 葉淑樺. "A Path Model for the Impacts of Service Recovery Disconfirmation on Customer Loyalty: An Empirical Investigation of the International Tourist Hotels in Taichung." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/zc42h6.

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碩士<br>朝陽科技大學<br>企業管理系碩士班<br>94<br>The enterprise may unavoidably make some careless mistakes during the process of service delivery, but if it can timely provide the fitting actions of service recovery, it will be able to reduce customer complaints and further enhance the customers’ post-recovery satisfaction and prevent the customers from betraying the organization. According to the related literature reviews, this study constructs a path analytical model to test the relationships among service recovery, service recovery disconfirmation, customer’s post-recovery satisfaction, relationship qua

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18

Ma, Chia-Liang, and 馬嘉良. "The Study on the Relationship among Food Quality, Service Quality, Relationship Quality, and Customer Loyalty – A Case of Buffet Services at International Tourism Hotels in Taipei City." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/09773051405350951171.

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碩士<br>國立屏東科技大學<br>農企業管理系所<br>98<br>The study discusses the effects among food quality, service quality, relationship quality, and customer loyalty of buffet services at international tourism hotels in Taipei city. The researcher selected the customers who are willing to help us to finish the questionnaires in these 7 hotels including Grand Formosa Regent Hotel, Sheraton Taipei Hotel, Grand Hyatt Taipei Hotel, The Ambassador Hotel, Far Eastern Plaza Hotel, Howard Hotel, and The Grand Hotel. The researcher distributed 400 and received 400 questionnaires, getting 400 valid questionnaires. The ret

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