Books on the topic 'House of Brands Strategy'

Morton, Fiona Scott. The strategic positioning of store brands in retailer-manufacturer bargaining. Cambridge, MA: National Bureau of Economic Research, 2000.

Malaval, Philippe. Strategy and Management of Industrial Brands. Boston, MA: Springer US, 2001. http://dx.doi.org/10.1007/978-1-4615-1737-5.

Jones, John Philip. Behind powerful brands: From strategy to campaign. New Delhi: Tata McGraw-Hill Pub. Co., 2000.

Vincent, Bastien, ed. Luxury strategy: Unlearning marketing to build luxury brands. London: Kogan Page, 2009.

Asian brand strategy: How Asia builds strong brands. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2006.

Fitzell, Philip B. Private label marketing in the 21st century: Store brands/exclusive brands on the cutting edge. New York: Global Books LLC, 2003.

Sethuraman, Raj. Why do consumers pay more for national brands than for store brands? Cambridge, Mass: Marketing Science Institute, 1997.

Douglas, Cameron, ed. Cultural strategy: Using innovative ideologies to build breakthrough brands. Oxford: Oxford University Press, 2010.

Sethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality? Cambridge, Mass: Marketing Science Institute, 2000.

Samways, Alec. Private label in Europe: Prospects and opportunities for fmcg retailers. London: Pearsom (i.e. Pearson) Professional, 1995.

Ailawadi, Kusum L. The effect of store brand share on retail margins: An empirical analysis. Cambridge, MA: Marketing Science Institute, 2002.

American Institute of Graphic Arts., ed. Zag: The number-one strategy of high-performance brands : a whiteboard overview. Berkeley, Calif: AIGA, 2007.

Vincent, Bastien, ed. The luxury strategy: Break the rules of marketing to build luxury brands. 2nd ed. Philadelphia, PA: Kogan Page, 2012.

Christophe, Bénaroya, ed. Strategy and management of industrial brands: Business to business products and services. Boston: Kluwer Academic Publishers, 2001.

Neumeier, Marty. Zag: The number-one strategy of high-performance brands : a whiteboard overview. Berkeley, Calif: AIGA, 2007.

Pereira, Inês. Marcas de supermercado. [São Paulo, Brazil]: Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Núcleo de Pesquisas e Publicaç̧ões, 1999.

Dhar, Sanjay Kumar. Why store brand penetration varies by retailer. Cambridge, Mass: MSI, 1997.

Legendary brands: Unleashing the power of storytelling to create a winning marketing strategy. Chicago: Dearborn Trade Pub., 2002.

Anderson, Thomas L. National Environmental Technology Strategy: Residential Construction Workshop, October 1994. Santa Monica, CA: RAND, 1996.

Ichige, Yumiko. Q&A puraibēto, burando no hōritsu jitsumu: Shōhin kikaku, kaihatsu kara seizō, hanbai made no ryūiten. Tōkyō-to Shibuya-ku: Minjihō Kenkyūkai, 2014.

Brockwell, Camille E. Committee markups in the House of Representatives procedure and strategy. Edited by Schneider Judy and Library of Congress. Congressional Research Service. Hauppauge, N.Y: Nova Science Publishers, 2010.

Ronald, Reagan. National security strategy of the United States: The White House. [Washington, D.C.?]: President of the United States, 1987.

Boyle, Stewart. Solving the green house dilemma: A strategy for the UK. London: Association for the Conservation of Energy, 1989.

Ronald, Reagan. National security strategy of the United States: The White House. [Washington, D.C.?]: President of the United States, 1987.

Ronald, Reagan. National security strategy of the United States: The White House. [Washington, D.C.?]: President of the United States, 1987.

Cohen, Mark L. The Sims house party expansion pack: Prima's official strategy guide. Roseville, CA: Prima Games, 2001.

Ronald, Reagan. National security strategy of the United States: The White House. [Washington, D.C.?]: President of the U.S., 1988.

Nagy, Judit. Élelmiszeripari tendenciák, saját márkák: Kategória menedzsment. Budapest, Hungary: Budapesti Corvinus Egyetem, Vállalatgazdaságtan Intézet, 2005.

Simões, Fernando Dias. Marca do distribuidor e responsabilidade por produtos. Coimbra: Almedina, 2009.

O'Brien, Richard. The U.S. market for private label foods and beverages. New York, NY: Packaged Facts, 2003.

Food Marketing Institute. Research Department. New directions in advertising: Marketing the retail store as a brand. Washington, DC: Research Department, Food Marketing Institute, 2002.

Sonia, Weiss, ed. The everything blackjack strategy book: Surefire ways to beat the house every time. Avon, MA: Adams Media, 2005.

H, Ray Graham, and Tomkins Cyril, eds. Investment house strategy and controllership: The management of portfolios delegated to discretionary agents. Aldershot: Avebury, 1994.

Fitzell, Philip B. Private label marketing in the 1990s: The evolution of price labels into global brands. New York: Global Book Productions, 1992.

Mathews, Ryan. What's your story?: Storytelling to move markets, audiences, people, and brands. Upper Saddle River, N.J: FT Press, 2008.

Mathews, Ryan. What's your story?: Storytelling to move markets, audiences, people, and brands. Upper Saddle River, N.J: FT Press, 2008.

Robert, Eden, ed. The enemy's house divided. Chapel Hill: University of North Carolina Press, 2002.

McConkey, Peter. Direct marketing: Strategy and management control implications for a Finance House in Northern Ireland. [s.l: The Author], 1991.

O'Rourke, Ronald. Navy carrier-based fighter and attack aircraft: House action on the administration's proposed strategy. [Washington, D.C.]: Congressional Research Service, Library of Congress, 1991.

Jing nei wai pin pai zai Zhongguo shi chang de jing zheng zhan lüe: Competitive strategy of brands both domestic and overseas in China markedts. Guangzhou: Ji nan da xue chu ban she, 2001.

Watts, Wacker, ed. What's your story?: Unlocking the primal power to move markets, audiences, people brands, and your companies. Indianapolis, Ind: FT Press, 2007.

Sullivan, Marilyn D. The new home buying strategy: Solve your cash crunch with team buying power. Larkspur, Calif: Venture 2000 Publishers, 1997.

Gregory, Warren C. An analysis of Governor Engler's economic and fiscal strategy: Prepared for Representative D.J. Jacobetti, Chair, House Appropriations Committee and Representative David C. Hollister, Chair, House Appropriations Subcommittee on Federal State/Local Government : a House Fiscal Agency publication. [Lansing, Mich.]: The Agency, 1991.

Schweizerische Bauernmarken und Holzurkunden. 2nd ed. Bern: Stämpfli, 1991.

Roll, Martin. Asian Brand Strategy: How Asia Builds Strong Brands. Palgrave Macmillan, 2005.

Roll, M. Asian Brand Strategy: How Asia Builds Strong Brands. Palgrave Macmillan, 2006.

Zanzibar, ed. State house communication strategy. Zanzibar: Revolutionary Govt. of Zanzibar, 2008.

Neumeier, Marty. Zag: The Number One Strategy of High-Performance Brands. Peachpit Press, 2006.

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. Oxford University Press, 2012.

Sethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality?. Marketing Science Institute, 2000.