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Journal articles on the topic 'How to design a logo'

Author: Grafiati

Published: 4 June 2021

Last updated: 16 February 2022

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1

Machado, Joana Cesar, Leonor Vacas de Carvalho, Anna Torres, and Patrício Costa. "Brand logo design: examining consumer response to naturalness." Journal of Product & Brand Management 24, no. 1 (2015): 78–87. http://dx.doi.org/10.1108/jpbm-05-2014-0609.

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Purpose – This paper aims to study how logo design characteristics influence consumer response. Based on an in-depth literature review on consumer responses to logo design, the authors included in this research one fundamental dimension of logo design, namely, naturalness and investigated the influence of the different types of natural logo designs on affective response. Design/methodology/approach – In total, 96 logos were selected as design stimuli. The logos were previously classified, according to the naturalness of the logo design, as having an abstract, cultural or organic design. Respon

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Adîr, Victor, George Adîr, and Nicoleta Elisabeta Pascu. "How to Design a Logo." Procedia - Social and Behavioral Sciences 122 (March 2014): 140–44. http://dx.doi.org/10.1016/j.sbspro.2014.01.1316.

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Carutasu, Nicoleta Luminita. "Design and Redesign as a Creative Challenge." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 11 (2017): 70–75. http://dx.doi.org/10.18844/prosoc.v4i11.2851.

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In this paper, we want to show how interesting and creative a redesign activity for a logo is. To design a logo is a matter of creativity and ‘graphic culture’. To redesign a logo (we have introduced ‘graphic leap’ in logo design to rename a redesign activity) is ‘something special’. This study concerns the creation of easy ways to design logos and to select the main constituent elements to realise them. It is a creative work to balance all the features involved in a graphic representation to create a harmonious design. In this paper, we have answered two questions: a new logo means a ‘refresh

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Sääksjärvi, Maria, Ellis van den Hende, Ruth Mugge, and Nicolien van Peursem. "How exposure to logos and logo varieties fosters brand prominence and freshness." Journal of Product & Brand Management 24, no. 7 (2015): 736–44. http://dx.doi.org/10.1108/jpbm-06-2014-0648.

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Purpose This study aims to propose that a brand can be kept both prominent and fresh by using existing logos as well as logo varieties (i.e. slight modifications to the brand’s existing logo). Design/methodology/approach In two experimental studies, the authors exposed respondents to either the existing brand logo or to logo varieties, and examined their influence on brand prominence and freshness. Findings The findings suggest that consumers subconsciously process logo varieties to which they are exposed in a similar way as they subconsciously process the existing logo of the brand, making bo

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Pasu, Nicoleta Elisabeta, Victor Adir, Nicoleta Luminita Carutasu, and George Adir. "How to achieve a right graphic representation for a logo." New Trends and Issues Proceedings on Humanities and Social Sciences 5, no. 6 (2018): 60–67. http://dx.doi.org/10.18844/prosoc.v5i6.3696.

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The graphic world of logos is interesting and creative. In this paper, we have pleaded about ‘the graphic technique’ to design good logos using a few essential principles to do it. To draw a graphic representation, as a logo, somebody has to know a peculiar language made of symbols, signs, colours, geometric shapes and words. Because the typology of logos is interesting and allows to create icons, logotype and complex graphic representations. Our study has analysed a lot of logos to identify the main principles ‘to build’ them. It was a hard work of observation and explanation about logos usin

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Zhu, Zhijuan, Huai Cao, and Bin Li. "Research on logo design and evaluation of youth education brands based on visual representation." Journal of Product & Brand Management 26, no. 7 (2017): 722–33. http://dx.doi.org/10.1108/jpbm-08-2016-1287.

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Purpose The purpose of this paper is to explore how logo design characteristics influence consumer response based on visual representation. Logos in different areas may have different characteristics that impact liking a logo. The logos of youth education brands were explored in this study. Design/methodology/approach The Kansei engineering (KE) method was employed in this research. In total, 115 logos of youth education brands were collected and classified into three categories: abstract, natural and text mark. Then 12 of these logos were selected as representative samples. A set of 171 Kanse

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Peterson, Mark, Saleh AlShebil, and Melissa Bishop. "Cognitive and emotional processing of brand logo changes." Journal of Product & Brand Management 24, no. 7 (2015): 745–57. http://dx.doi.org/10.1108/jpbm-03-2015-0823.

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Purpose The purpose of the study is to develop and empirically test a model of how consumers process logo changes used in rebranding. Design/methodology/approach Individual in-depth interviews with 12 informants allowed researchers to better understand how consumers respond to logo changes. After developing a model of how consumers process logo changes, researchers deployed a field study evaluating two actual retail brands using survey methodology with 406 respondents. Findings Nine of the ten hypotheses of the study receive support. Notably, both interest in the logo change as well as doubt a

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Torres, Anna, Joana César Machado, Leonor Vacas de Carvalho, Michel van de Velden, and Patrício Costa. "Same design, same response? Investigating natural designs in international logos." Journal of Product & Brand Management 28, no. 3 (2019): 317–29. http://dx.doi.org/10.1108/jpbm-10-2017-1632.

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Purpose This paper aims to investigate the commonalities and asymmetries between consumer responses to different types of natural designs across countries. Design/methodology/approach Data were gathered through a survey in three European countries ranking differently in what concerns Hofstede’s (1981) uncertainty avoidance dimension (UAD). Respondents can vary strongly in the way they interpret and use rating scales, exhibiting a variety of response styles. In the analysis of consumers’ preferences for logo design, this article apply constrained dual scaling (CDS) to account for response style

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Chen, Yu-Shan Athena, and Lien-Ti Bei. "The effects of logo frame design on brand extensions." Journal of Product & Brand Management 29, no. 1 (2019): 97–113. http://dx.doi.org/10.1108/jpbm-12-2017-1698.

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Purpose The purposes of two experiments were to examine how brands may create a broad brand impression and benefit brand extensions by crafting logo frames. Design/methodology/approach Two experimental studies were conducted. Study 1 examines how removing and breaking logo frames expands perceived brand breadth. Study 2 considers the implication of this logo frame effect and indicates the impact of logo frames on brand extension scenarios. Findings Removing and breaking logo frames could expand perceived brand breadth and, in turn, benefits the brand extensions, especially for promotion-focuse

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Luffarelli, Jonathan, Mudra Mukesh, and Ammara Mahmood. "Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity." Journal of Marketing Research 56, no. 5 (2019): 862–78. http://dx.doi.org/10.1177/0022243719845000.

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Logos frequently include textual and/or visual design elements that are descriptive of the type of product/service that brands market. However, knowledge about how and when logo descriptiveness can influence brand equity is limited. Using a multimethod research approach across six studies, the authors demonstrate that more (vs. less) descriptive logos can positively influence brand evaluations, purchase intentions, and brand performance. They also demonstrate that these effects occur because more (vs. less) descriptive logos are easier to process and thus elicit stronger impressions of authent

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Southworth, Sarah Song, and Jung Ha-Brookshire. "The impact of cultural authenticity on brand uniqueness and willingness to try." Asia Pacific Journal of Marketing and Logistics 28, no. 4 (2016): 724–42. http://dx.doi.org/10.1108/apjml-11-2015-0174.

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Purpose In response to today’s marketplace in which many Asian brands are trying to expand their businesses into Western nations, this study investigated the strategic use of cultural authenticity that Asian brands may employ for their success. Although the benefits of using cultural heritage in brand strategies have been noted by past literature, the efficacies of how Asian brands can use brand logo designs to positively influence their brand success have not been studied. To fill this gap, the purpose of this paper is to examine how Chinese brands can increase willingness to try among US con

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Xu, Liying, Feng Yu, and Xiaojun Ding. "Circular-Looking Makes Green-Buying: How Brand Logo Shapes Influence Green Consumption." Sustainability 12, no. 5 (2020): 1791. http://dx.doi.org/10.3390/su12051791.

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Despite the development of green products, convincing consumers to engage in green consumption is still a difficult task. This research attempts to help solve this problem from the perspective of brand logo design. Specifically, this research explores how circular and angular logo shapes influence green consumption. Three studies provide support for our basic prediction that a circular (vs. angular) logo is more effective in promoting green consumption. Self-construal plays a mediating role in this mechanism. However, the logo shape effect disappears when consumers are primed with high sense o

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Kaur, Harsandaldeep, and Kanwalroop Kaur. "Connecting the dots between brand logo and brand image." Asia-Pacific Journal of Business Administration 11, no. 1 (2019): 68–87. http://dx.doi.org/10.1108/apjba-06-2018-0101.

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Purpose Although the prominence of brand logo for companies is widely acknowledged, a close examination of the literature reveals lack of empirical research pertaining to effect of brand logo on consumer perception toward brand. Therefore, the purpose of this paper is to fill the gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: first, how brand logo favorability helps to increase brand image; and second, how brand logo form consumer perceptions toward brand through brand personality dimensions and brand familiarity? Design/

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Konopka, Roman, Malcolm John Wright, Mark Avis, and Pamela M. Feetham. "If you think about it more, do you want it more? The case of fairtrade." European Journal of Marketing 53, no. 12 (2019): 2556–81. http://dx.doi.org/10.1108/ejm-01-2018-0072.

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Purpose There are substantive disagreements about whether encouraging deliberative thinking increases consumer preference in low-involvement product categories. The authors draw on dual-process theory to add rare experimental evidence to this debate. They also investigate whether the effect of deliberative thinking increases with familiarity of the stimuli, as different theories of memory yield different predictions on this point. Finally, they provide evidence on whether the effectiveness of the Fairtrade logo arises more from mere exposure or attention to the ethical claim. Design/methodolog

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Munawaroh, Munawaroh. "The Impact of Logo Design Towards Customer’s Brand Image Perception: A Research of Logo Shapes And Colors in The Hotel Industry." Journal of Business on Hospitality and Tourism 1, no. 1 (2015): 13. http://dx.doi.org/10.22334/jbhost.v1i1.21.

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Brand image is how a brand perceived by the customer. The brand image perception shaped by certain attributes of the company that has been delivered through Corporate Visual Identity (CVI). CVI is a visible elements of a brand, often regarded as one aspect that creates company’s image through logo or symbol. The purpose of this research was to determine the significant impact between shapes and colors used in logo design and customers’ brand perception in hotel industry. This research was done with quantitative method where the data was primarily collected through distributing the questionnair

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Pathak, Abhishek, Carlos Velasco, and Gemma Anne Calvert. "Implicit and explicit identification of counterfeit brand logos based on logotype transposition." Journal of Product & Brand Management 28, no. 6 (2019): 747–57. http://dx.doi.org/10.1108/jpbm-06-2018-1921.

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Purpose With trade amounting to more than US$400bn, counterfeiting is already affecting many successful brands. Often, consumers are deceived into buying fake products due to the visual similarity between fake and original brand logos. This paper aims to explore the varying forms of fraudulent imitation of original brand logotypes (operationalized at the level of logotype transposition), which can aid in the detection of a counterfeit brand. Design/methodology/approach Across two studies, this research tested how well consumers can differentiate counterfeit from original logos of well-known br

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Budiman, Arif. "Studi Logo Event (Acara) Di Daerah (Kajian Ikonografi: Studi Kasus Logo Karya Z. Hanafi di Sumatera Barat)." Jurnal Bahasa Rupa 1, no. 1 (2017): 51–60. http://dx.doi.org/10.31598/bahasarupa.v1i1.142.

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Logo’s event become an art medium to express an image of event. From elements of line, shape, colour, and typography which are composed unified, makes logo as a symbolic language. Logo can emphasize an identity of particular region from the diversity of local wisdom. West Sumatra which is in Minangkabau culture territority has its own concept on how human creativity reveal the messages. By a unique logo, it fulfills the aesthetic needs of society that interact people to participate the event. Theory of Iconography and Iconology reveal the meaning of logo from aesthetic aspect and aim behind th

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Huang, Jing Wen, Kun Qian Wang, Pei Hao Chen, Jian Bao, and Pei Zhi Zhao. "The Design and Application of Dynamic Symbol." Applied Mechanics and Materials 442 (October 2013): 645–49. http://dx.doi.org/10.4028/www.scientific.net/amm.442.645.

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With the development of digital media art,the modern sign emerges as the times require. This article mainly discusses the design philosophy of dynamic symbol in modern signs ,covering two aspects on visual language design ( dynamic design,time design and The special effects design ) and auditory language design ,and how to properly apply the dynamic symbol into propaganda of local Corporate Logo and boot animation.

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Skaggs, Steven. "The Semiotics of Visual Identity." American Journal of Semiotics 35, no. 3 (2019): 277–307. http://dx.doi.org/10.5840/ajs20201257.

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Visual identity systems allow a visual object to stand for, and provide suggestive expression of, a host. The primary graphic element in a visual identity system is the logo. In three sections, this article explores inportant semiotic mechanisms by which logos perform the work of identifying. The first section points to the difference between basic visual differentiation (boundary coherence) and affective/cognitive reference (semantic coherence). It makes a distinction between two kinds of reference that occur simultaneously in logos: (1) an immediate referencing of the host entity (the entity

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Oscario, Angela. "Pentingnya Peran Logo dalam Membangun Brand." Humaniora 4, no. 1 (2013): 191. http://dx.doi.org/10.21512/humaniora.v4i1.3429.

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Brand is an intangible asset of an entity. It’s a summary of experiences of an entity. Well-developed brand is a very high value asset, even higher than all of the physical assets owned by the entity. Because brand is created on people’s mind, brand can build customer’s loyalty. Brand can be built in many ways. One of the most important way is designing visual indentity, such as logo. Logo is a graphical element in the form of ideogram, symbol, emblem, icon, sign that is collectively form a trademark or commercial brand. Logo is the entrance that reflects a brand. Because of that, a logo must

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De Marchis, Giorgio P., José M. Reales-Avilés, and María del Prado Rivero. "Comparative values of variables related to brand logos." Measuring Business Excellence 22, no. 1 (2018): 75–87. http://dx.doi.org/10.1108/mbe-12-2016-0062.

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PurposeThis research aims to provide data and insights about the perception of commercial logos and to offer practical benchmark data useful to business organizations. Design/methodology/approachThe first study uses a pencil-and-paper survey to gather perceptual data about familiarity, subjective and objective visual complexity, aesthetic attraction, emotionality, number of colors and symbolic-social-status function of 142 brand logos. The second study uses a response time methodology to measure variables related to memory (i.e., cued recall and types of non-response). FindingsThe paper offers

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Seraphin, Hugues, Anca C. Yallop, Alexandru Capatîna, and Vanessa GB Gowreesunkar. "Heritage in tourism organisations’ branding strategy: the case of a post-colonial, post-conflict and post-disaster destination." International Journal of Culture, Tourism and Hospitality Research 12, no. 1 (2018): 89–105. http://dx.doi.org/10.1108/ijcthr-05-2017-0057.

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Purpose The purpose of this study is to investigate the link between history (heritage) and tourism marketing (destination branding). More specifically, the paper focusses on how heritage is used by private- and public-sector tourism organisations of post-colonial, post-conflict and post-disaster (PCCD) destinations in their branding strategy. In particular, the paper investigates how these organisations use heritage in their branding and logo design. Design/methodology/approach Within the paradigm of theory building and exploratory approach, this conceptual study is based on a narrative liter

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Kumoratih, Dewi. "Rancangan “Wonderful Indonesia” Sebagai Branding-Destination." Business Economic, Communication, and Social Sciences (BECOSS) Journal 2, no. 1 (2020): 75–82. http://dx.doi.org/10.21512/becossjournal.v2i1.6062.

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The aim of this paper is to examine Indonesia’s latest branding-destination, “Wonderful Indonesia”. This study attemps to find the missing link between what the country is trying to communicate, represented by the logo of its destination brand, and how this logo is perceived by its audience. Furthermore, in conjunction with its campaign, it is also important to discover whether design as a discipline, plays a major role in the strategic planning of the nation’s grand-design. Required data of logo implementation and distribution were collected through online media as well as above the line and

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Ohme, Rafal, and Christo Boshoff. "The role of implicit learning in logo substitution." Journal of Consumer Marketing 36, no. 5 (2019): 610–19. http://dx.doi.org/10.1108/jcm-11-2017-2430.

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Purpose Some marketers have challenged psychologists’ contention that human beings can only learn by using conscious effort. They argue that advertising can be effective at low levels of (or even no) attention. Also, despite the absence of (or low levels of) consciousness, these subconscious responses can be linked to brands. The purpose of this study is to investigate the impact of implicit learning in the context of logo substitution – an image that may not look like the original logo, and may not even be consciously associated with the original brand or its logo. Design/methodology/approach

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Lieven, Theo, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr, and Miriam van Tilburg. "The effect of brand design on brand gender perceptions and brand preference." European Journal of Marketing 49, no. 1/2 (2015): 146–69. http://dx.doi.org/10.1108/ejm-08-2012-0456.

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Purpose – This research aims to examine the impact of brand design elements (logo shape, brand name, type font and color) on brand masculinity and femininity perceptions, consumer preferences and brand equity. Design/methodology/approach – This research empirically tests the relation between brand design elements, brand masculinity and femininity and brand preferences/equity in four studies involving fictitious and real brands. Findings – Brand design elements consistently influenced brand masculinity and femininity perceptions. These, in turn, significantly related to consumer preferences and

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Zander, Katrin, Susanne Padel, and Raffaele Zanoli. "EU organic logo and its perception by consumers." British Food Journal 117, no. 5 (2015): 1506–26. http://dx.doi.org/10.1108/bfj-08-2014-0298.

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Purpose – With the introduction of the mandatory European Union (EU) organic logo for all organic food products in 2010, the European Commission aimed at fostering the internal organic food market. This needs consumers’ knowledge of the logo. According to earlier research consumers’ knowledge of the EU organic logo is low. Thus, the purpose of this paper is to elicit consumers’ attitudes towards organic certification and labelling and to develop recommendations on how to improve consumers’ knowledge of the EU organic logo. Design/methodology/approach – By means of an online survey with 3,000 p

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Noviardi, Febri, Andre Noevi Rahmanto, and Yulius Slamet. "Logo rebranding: Indonesian tax authority public relations strategy in forming organizational culture images." Informasi 50, no. 1 (2020): 30–45. http://dx.doi.org/10.21831/informasi.v50i1.29594.

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This paper explains how the process of rebranding the logo of the Directorate General of Taxes (DGT) of the Republic of Indonesia carried out by DGT public relations in shaping the image by displaying the cultural values of the Ministry of Finance. This is motivated by the lack of a comprehensive explanation of the process of rebranding the logo in previous studies. At DGT, logo rebranding is carried out because of the low level of the public’s trust in the DGT. Therefore, one of the strategies of the DGT public relations is the formation of an institutional image. This study uses a research m

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Yaniadi, Arif. "Ekspansi Karir Desainer Grafis Menjadi Desainer Grafik Bergerak sebagai Ruang Besar Dalam Kreatifitas." Humaniora 2, no. 1 (2011): 652. http://dx.doi.org/10.21512/humaniora.v2i1.3080.

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Due to the development of technology in film and video in a decade, there are many opportunities for a graphic designer for more experiments in the moving images. This development brings convenience for both video technology and data transfer or video result, which allows a graphic designer not only saw one static design in print media, but make it more active and dynamic. For instance, if a logo created in motion version, this will enrich and convey the meaning behind the logo, although it appears briefly in 5 seconds duration. A graphic design does not have to be a static or passive; it can

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West, John Lee. "A mixed method analysis of the Better Business Bureau’s third-party seal and the extent to which it inculcates trust among consumers." Journal of Research in Interactive Marketing 9, no. 3 (2015): 214–38. http://dx.doi.org/10.1108/jrim-09-2014-0055.

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Purpose – The paper aims to answer the central question: to what extent does the Better Business Bureau (BBB)’s policy of providing a third-party seal inculcate consumer trust from consumers to BBB-accredited business members? Design/methodology/approach – For this mixed-methods study, the qualitative section used a phenomenological approach with three focus groups of consumers and business owners. The quantitative section utilized binary logistic regression from consumer survey data conducted in Colorado. Additionally, document analysis was conducted to understand BBB history and policy detai

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Rosalia Prismarini Nurdiarti, Astri Wulandari, and Mutaqin Akbar. "PENINGKATAN MANAJEMEN USAHA BERBASIS CREATIVE PACKAGING PADA UMKM “BAKPIA IVAN” DI DESA JANTEN, YOGYAKARTA." Jurnal Pengabdian UntukMu NegeRI 3, no. 2 (2019): 127–33. http://dx.doi.org/10.37859/jpumri.v3i2.1448.

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“Bakpia Ivan", Small and Medium Business Unit is managed by family and hereditary manner, so that several times there are employee turnover and sometimes causes the production process to be slightly inhibited. Another thing that is a problem is the lack of awareness of the product packaging process (creative packaging) that is able to attract consumer interest and from the side of packaging security. This problem is linear unoptimal brand awareness and brand patent rights, so that when the product arrives at the reseller, the packaging is often replaced with other brands even though the conten

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Foroudi, Pantea, and Elisa Montes. "Corporate e-communication." Bottom Line 30, no. 3 (2017): 201–15. http://dx.doi.org/10.1108/bl-08-2017-0023.

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Purpose The purpose of this paper is to examine the influence of corporate logo in organisations’ development of corporate e-communication. Design/methodology/approach This research model was designed based on previous studies on corporate logo, its antecedents on e-communication, corporate image and corporate reputation. Online survey was conducted for consumers and followers of the shopping social networking platforms (Facebook and Twitter) in Colombia. Findings Taking into account previous corporate constructs theories, the authors propose a new conceptual framework to explain how corporate

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Sadi-Makangila, Patrick, and Yesdauletova Sabira. "The Place of Forensic Linguistics in the Resolution of Trademark Conflicts: Case of DOUBLEMINT & DOUBIEMLNT." International Journal of Applied Linguistics and English Literature 10, no. 3 (2021): 1. http://dx.doi.org/10.7575/aiac.ijalel.v.10n.3p.1.

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Forensic linguistics focusing on word choice and spelling, it can be useful while resolving language crime, trademark infringement, and so forth. In our days, trademarks are one of the most infringed intellectual properties in the world in terms of values. Trademark could be a single word, a combination of words and symbols, design, or logo that distinguishes a company or products from others in the industry. When someone acquires a registered trademark, he is granted an exclusive right to its usage and it strongly prohibits other organizations from using it. This paper shows the way an expert

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De Meulenaer, Sarah, Nathalie Dens, and Patrick De Pelsmacker. "Which cues cause consumers to perceive brands as more global? A conjoint analysis." International Marketing Review 32, no. 6 (2015): 606–26. http://dx.doi.org/10.1108/imr-04-2014-0144.

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Purpose – The purpose of this paper is to investigate how the globalization (vs localization) of different cues (advertising copy, brand name, spokesperson, brand logo) influences consumers’ perceived brand globalness. Design/methodology/approach – The authors conducted conjoint analyses for two products differing in product category involvement (chocolates vs computer) with 200 consumers from the Netherlands. Additionally, based on cluster analysis, the authors divide respondents into two groups: local vs global consumer culture individuals, and the authors compare the results of the conjoint

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Shah, Snehal, and Anil Sachdev. "How to develop spiritual awareness in the organization." Journal of Management Development 33, no. 8/9 (2014): 871–90. http://dx.doi.org/10.1108/jmd-07-2013-0098.

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Purpose – The purpose of this paper is to propose a theoretical model that leverages the practical wisdom of the Panch-Kosa framework of yogic philosophy to develop an awareness of spirituality in the organization. It also provides quasi-quantitative empirical evidence to demonstrate its potential application. Design/methodology/approach – A survey was designed and administered in four different organizations. Correlation, ANOVA and χ2 analysis were conducted to explore the applicability of the proposed framework. Findings – The results indicate that values, as reflected in the physical aspect

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Zhu, Li, and Lan Bai. "Design and Research of Logistics Product Anti-Counterfeiting Algorithm Based on 3D Computer Vision." Applied Mechanics and Materials 644-650 (September 2014): 1778–82. http://dx.doi.org/10.4028/www.scientific.net/amm.644-650.1778.

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In order to solve the problem that how to prevent forgery and vicarious inventory in logistics products, we put forward to providing digital identity for each logistics products, using 3D computer vision technology in the process of logistics, and checking the logistics product anti-counterfeiting identity. According to the requirement of anti fake mark logistics products by security logistics information management system, we put forward the local matching algorithm based on adaptive weight, distinguish the logo image edge, eliminate the brightness difference caused by the result of the image

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Khan, Ghazala, and Faiza Khan. "“Is this restaurant halal?” Surrogate indicators and Muslim behaviour." Journal of Islamic Marketing 11, no. 5 (2019): 1105–23. http://dx.doi.org/10.1108/jima-01-2019-0008.

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Purpose The purpose of this study is to investigate what cues or surrogate indicators Muslims use to determine whether restaurants are suitable for dining purposes in the absence of the halal logo and to examine if the cues used are different among Muslims from non-Muslim countries as opposed to Muslims from Muslim countries. Design/methodology/approach Data were collected via semi-structured interviews in one Muslim majority (Malaysia) and one non-Muslim country (the UK). A total of 16 adults participated in the study with an equal representation from both countries. Findings In the absence o

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Restiana, Nia, and Rosy Rosnawanty. "LOGOTHERAPHY TO ELDERLY DEPENDENCE." INDONESIAN NURSING JOURNAL OF EDUCATION AND CLINIC (INJEC) 2, no. 1 (2018): 113. http://dx.doi.org/10.24990/injec.v2i1.20.

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Introduction. The old people has decreased in physical condition, in function and sexual potency, psychological changes, changes associated with the work, and changes in social roles in society. These cause the elderly dependent in performing self-care. The action to overcome these problems is by delivering logo therapy. The general purpose of this study was to describe the influence of logotheraphy to elderly dependence at Panti Wredha Welas Asih Tasikmalaya. Method. The research design used was a "Quasi-experimental pre-post-test". The sample was purposive sampling with a sample size of 22 e

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Abrego, Sonya. "From Cattle Brand to Corporate Brand: Blue Jean Trademarks in Mid-century America." Journal of Design History 34, no. 2 (2021): 116–28. http://dx.doi.org/10.1093/jdh/epab007.

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Abstract Cattle brands are physical imprints of ownership applied to the flesh of animals. They were, in the nineteenth century, indispensable to ranchers for differentiating their cattle from a competitors’ stock on the open range. The branding symbol’s utility as a legible marker of property ownership declined after widespread fencing delimited the plains. Yet cattle brands remained present in vernacular visual and material culture as decorative features and motifs signifying the Old West into the twentieth century. Cattle brand imagery, largely divorced from its functional origins, was reco

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Ridwansyah, Muhammad. "Mewujudkan Keadilan, Kepastian dan Kemanfaatan Hukum dalam Qanun Bendera dan Lambang Aceh." Jurnal Konstitusi 13, no. 2 (2016): 278. http://dx.doi.org/10.31078/jk1323.

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Article 246 paragraph (2) of Law No. 11 Year 2006 concerning Aceh Government may stipulate that the Aceh government and the Aceh region determine the flag and emblem that reflects the privileges and specificity. It is indeed the opposite opinion with the provision of Article 6 (4) of Governement Regulation No. 77 Year 2007 on Regional Symbols which states that the logo design of regional flag should not have similarity in its essential part or in its entirety with logo design and the flag of the banned organization or association or institution or separatist movement in Indonesian. The above e

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S.T. Wang, Edward. "The influence of visual packaging design on perceived food product quality, value, and brand preference." International Journal of Retail & Distribution Management 41, no. 10 (2013): 805–16. http://dx.doi.org/10.1108/ijrdm-12-2012-0113.

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Purpose – Although the increase in point-of-purchase decisions heightens the communication potential of food product packaging, empirical research on understanding how visual packaging affects consumers' subsequent product and brand evaluations and perceptions is scant. This study seeks to develop a theoretical model to show the effects of consumer attitudes toward visual food packaging on perceived product quality, product value, and brand preference. Design/methodology/approach – A self-administered questionnaire developed from the literature was conducted, and 315 undergraduate students par

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Bashir, Abdalla Mohamed. "Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention." British Food Journal 121, no. 9 (2019): 1998–2015. http://dx.doi.org/10.1108/bfj-01-2019-0011.

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Purpose The purpose of this paper is to determine the factors that affect foreign consumers’ purchase intention towards purchasing halal food products in South Africa. These factors are halal awareness, halal logo and attitude, which are important factors in affecting the intention of consumers. Design/methodology/approach Data were collected via a self-questionnaire with a sample of 230 foreign consumers. For analysing these data, a structural equation modelling technique was used in this study. Findings Based on the study’s results, all factors significantly influence foreign consumers’ inte

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Stevens, Elise M., Amanda L. Johnson, Glenn Leshner, et al. "People in E-Cigarette Ads Attract More Attention: An Eye-tracking Study." Tobacco Regulatory Science 6, no. 2 (2020): 105–17. http://dx.doi.org/10.18001/trs.6.2.3.

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Objectives: Minimally regulated electronic cigarettes (e-cigarette) advertising may be one potential factor driving the increasing prevalence of young adult e-cigarette use. Using eye-tracking, the current study examined which e-cigarette advertising features were the most appealing to young adults as a first step in examining how to regulate e-cigarette advertising. Methods: Using a within-subjects design, 30 young adults (Mage = 20.0 years) viewed e-cigarette ads in a laboratory. Ad features or areas of interest (AOIs) included: (1) brand logo, (2) product descriptor, and (3) people. During

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Trigoni, Mirsini. "Visual research methodologies, branding and magazine readerships." Journal of Fashion Marketing and Management 20, no. 3 (2016): 339–66. http://dx.doi.org/10.1108/jfmm-09-2015-0076.

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Purpose – The purpose of this paper is to explore how interior spaces can be differently represented across home magazines of different background and target audiences. And investigates how visual texts can differentiate a brand, increase brand loyalty and target different market segments. Design/methodology/approach – This paper draws on material for comparative analysis from three home magazines (Wallpaper, Ideal Home and Elle Decoration). It combines quantitative methods (content analysis) and qualitative methods (fieldwork observations). Findings – This research suggests that Wallpaper is

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Kwak, Dae Hee, Youngbum Kwon, and Choonghoon Lim. "Licensing a sports brand: effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions." Journal of Product & Brand Management 24, no. 3 (2015): 198–210. http://dx.doi.org/10.1108/jpbm-05-2014-0579.

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Purpose – The purpose of this paper is to gain insight into how consumers value sports team-branded merchandise. Two experiments are conducted to examine the effects of rivalry and team identification on evaluations of licensed product (Study 1). Study 2 examined the effects of team brand cue, team performance priming and product category on licensed product evaluations. Design/methodology/approach – Study 1 (N = 104) examined the effects of team rivalry and team identification on multidimensional product values and purchase intent. In Study 2, a 3 (performance priming: positive/negative/neutr

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Thapa, Gyan Bahadur, and Rena Thapa. "The Relation of Golden Ratio, Mathematics and Aesthetics." Journal of the Institute of Engineering 14, no. 1 (2018): 188–99. http://dx.doi.org/10.3126/jie.v14i1.20084.

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The Golden Ratio, mathematics and aesthetics are intricately related among each other. In this paper, we exhibit the presence of mathematics in aesthetic impression that appears in nature, classic art, architecture, logo design and much more. The divine proportion can be found in music, poetry and other forms of art, however our focus here is only in the visual ones. The Golden ratio is considered sacred due to its relationship to nature and even the construction of the universe and the human body. It has been used for centuries in the construction of architectural masterpieces by the great ar

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Soodsang, Nirat. "A Model Development of Thai Rice Label and Package for Heath Conscious Group of Consumers on Social Media." Asian Social Science 12, no. 6 (2016): 217. http://dx.doi.org/10.5539/ass.v12n6p217.

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<p>The objectives of this research were to explore Thai rice consumption behavior and to develop the rice package as perceived by health conscious group of consumers on social media. The research methodology adopted mixed methods by means of marketing survey research and using research results to develop the product and package prototypes. The samples were 71 online-based consumers. The research tool was a questionnaire on general status of respondents and factors of their rice purchasing. Descriptive analysis was for the data analysis. Results revealed that the marketing mix factors aff

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Alperytė, Irena, and Margarita Išoraitė. "Developing a City Brand." Journal of Intercultural Management 11, no. 4 (2019): 1–27. http://dx.doi.org/10.2478/joim-2019-0022.

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Abstract The article analyses theoretical aspects of a city brand definition, applying cases of various brands of Lithuanian cities. A brand is any sign or symbol which helps to distinguish goods or services for one person from the goods or services of another, and which may be represented graphically. The brand can be a variety of symbols, their combination, and other visual manifestations of information, such as words, names, slogans, letters, numbers, drawings, emblems; or spatial characteristics of the product itself – its image, packaging, shape, color, color combination or a combination

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Sun, Chenhao, and Jisoo Ha. "National Identity Expressed in Chinese and Korean Clothing." Asian Culture and History 12, no. 1 (2020): 17. http://dx.doi.org/10.5539/ach.v12n1p17.

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The purpose of the study is to observe historically national identity expressed in Chinese and Korean Clothing. The literature review and the case study both in China and South Korea were conducted at the same time. The outcomes from the studies are as follow: National identity has been reflected in clothing mainly via the adoption of ethnic elements and civic elements. Chinese and Korean visible-symbolized ethnic elements are from their traditional arts, costumes and lifestyles, invisible-spiritual ethnic elements mainly from religious philosophy. But the Korean wave, which is the modern ethn

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Paudel, Jagqadish. "Teachers’ Attitudes towards Critical Pedagogy and its Practice in ELT Classrooms." Journal of NELTA 19, no. 1-2 (2015): 132–46. http://dx.doi.org/10.3126/nelta.v19i1-2.12086.

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Critical Pedagogy (CP), a mode of pedagogy, aims to empower learners and provide justice by offering preferential options and deconstructing authoritative and logo centric tendency in education. The current study, by using a mixed methodological design (qualitative and quantitative), illustrates a group of Nepali English language teachers’ attitudes regarding CP in ELT, focusing on how they employ CP in their classrooms. For this research, a sample of 10 teachers was purposively selected from Baitadi and Dadeldhura districts. Five teachers’ classes were observed. Analyzing the data collected t

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Sutrisno, Andika Agung, Joko Samodra, and Andreas Syah Pahlevi. "KAMPUNG ENTREPRENEUR BERBASIS WEB SEBAGAI MEDIA PROMOSI BAGI UMKM." Jurnal KARINOV 2, no. 3 (2019): 171. http://dx.doi.org/10.17977/um045v2i3p171-176.

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Tujuan program ini untuk mengembangkan dan memberikan pelatihan tentang bagaimana menggunakan media promosi yang efektif diwujudkan dalam bentuk sebuah platform pasar digital berbasis web. Sebagai tambahan, kegiatan ini dilakukan untuk meningkatkan citra Bumi Tunggul Wulung (BTWI) sebagai kampung entrepreneur, serta market place berbasis koperasi yang akan mewadahi setiap warga yang belum memiliki pasar produk dengan harapan dapat mingkatakan profit usaha serta terjadi kolaborasi antar warga. Kegiatan pengabdian masyrakat ini dilakukan melalui pelatihan branding, photo produk, pengolahan data

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