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1

Shen, Zixing. "Learner Engagement with YouTube Videos in Informal Online Learning: An Investigation of the Effects of Segmenting, Signaling, and Weeding." Communications of the Association for Information Systems 53, no. 1 (2023): 342–63. http://dx.doi.org/10.17705/1cais.05314.

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Millions of educational videos available on YouTube offer unprecedented opportunities for online learning. As it invites open-ended and self-paced exploration of almost any topic, YouTube has emerged as an important platform for informal online learning that occurs outside the formal classroom. A considerable number of studies have been directed toward YouTube educational videos. However, research on learner engagement with YouTube educational videos is limited, despite the central role of engagement in learning and the increasing popularity of YouTube videos in informal online learning. This
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Dhanasekar,, Dr E., and KAVIN PRAKASH M. "Consumer Awareness and Buying Behaviour Pattern Through YouTube." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 03 (2025): 1–9. https://doi.org/10.55041/ijsrem43333.

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This study investigates the influence of consumer awareness on purchasing behaviour, with a particular focus on YouTube as a key digital platform. As digital media continues to dominate, YouTube has become an essential tool for impacting consumer choices, offering a range of content such as product reviews, advertisements, unboxing videos, tutorials, and influencer endorsements. The research explores how these various content forms shape consumer awareness, impacting brand perception, trust, and the accessibility of information, all of which contribute to purchasing decisions. By analyzing con
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Nurhasanah, Nurholis, and Cipto Wardoyo. "The Use of Code Mixing in English Literacy UTBK 2023 Teaching Videos in Ruang Guru Youtube Channel." Edukasi Lingua Sastra 23, no. 1 (2025): 74–88. https://doi.org/10.47637/elsa.v23i1.1671.

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This research investigates the use of code mixing in English language teaching in the YouTube channel. The main purpose of this research is to find out the use of code mixing applied by teachers in English literacy teaching videos on the Ruang Guru YouTube channel. This research method is a qualitative method with a descriptive approach. Data collected through video transcription from Ruang Guru YouTube channel and analyzed based on Musyken's (2000) classification which includes Insertion, Alternation, and Congruent Lexicalization. The results showed that Insertion is the most dominant type of
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Sakshi, Sakshi. "Analyzing the Consumer Buying Behavior Toward Digital Marketing Platform." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50293.

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Abstract Digital marketing is fundamentally reshaping how businesses in India communicate, engage, and grow, particularly in the wake of the COVID-19 pandemic and the surge in mobile internet penetration. This study investigates the evolving role of digital marketing in transforming both consumer behavior and business strategies in India’s increasingly digital economy. By adopting a mixed- methods approach—comprising structured primary surveys, informal interviews, and in-depth analysis of secondary industry reports—the research examines how digital platforms such as Instagram, YouTube, Facebo
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Hidayat, Rahmad. "Optimasilasi Penghimpunan Zakat Pasca Pandemi Covid-19 Melalui Digital Marketing." Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam 7, no. 1 (2023): 83–94. https://doi.org/10.22236/alurban_vol7.i1/10912.

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Zakat collection is the main pillar of Islamic philanthropic institutions. During the pandemic, there has been an increase in the number of online transactions so it is important to know how to optimize zakat collection through digital marketing. The methodology used in this research is a literature study. The absence of regulations that force Muslims in Indonesia to give zakat requires Amil Zakat Institutions to move faster, more actively, and innovatively to maximize zakat collection, including by maximizing digital marketing. This research is general and does not specifically discuss the ap
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Shu, Sara, and Benjamin K. P. Woo. "Digital Media as a Proponent for Healthy Aging in the Older Chinese American Population: Longitudinal Analysis." JMIR Aging 3, no. 1 (2020): e20321. http://dx.doi.org/10.2196/20321.

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Background Ensuring health literacy among underserved populations is essential amid an aging population. Accessible and appropriate (both culturally and linguistically) information is important when considering digital media education for older Chinese Americans. Objective This study aims to investigate how social media fare over time in disseminating health information and how we may most effectively educate this population. Methods For this study, 5 geriatric-themed educational videos about Parkinson disease, fall prevention, gastrointestinal health, oral health, and pulmonary disease were u
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Pyatnychuk, I. D., A. V. Tomashevska, N. I. Horogotska, and Yu V. Paska. "Digital-marketing: current challenges and development prospects." Marketing and Digital Technologies 8, no. 1 (2024): 150–61. https://doi.org/10.15276/mdt.8.1.2024.10.

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The aim of the article. The purpose of the article is to define modern challenges and prospects for the development of digital marketing using digital tools in conditions of uncertainty and dynamism of the business environment. The tasks of the article are: identify challenges in digital marketing; to form prospects for the development of digital marketing in modern conditions; identify the key areas of digital marketing development; to identify digital tools that are useful for the implementation of key areas of digital-marketing development. Analyses results. The article examines modern chal
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Basir Ahmad Ayoubi, Sayed, and Assadullah Sadiqi. "THE IMPACT OF VISUAL CONTENT ON CONSUMER ENGAGEMENT AND BUYING BEHAVIOR IN HERAT PROVINCE: A SOCIAL MEDIA PERSPECTIVE." International Journal of Advanced Research 12, no. 08 (2024): 911–18. http://dx.doi.org/10.21474/ijar01/19327.

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In the rapidly evolving digital landscape of Herat province, Afghanistan, the role of social media and digital marketing has become increasingly significant. This study investigates the impact of visual content on consumer engagement and buying behavior, focusing on how various forms of visual media, such as images and videos, influence consumer trust and purchase decisions. A quantitative research design was employed, with data collected from 500 social media users in Herat province through a structured questionnaire. The findings indicate that visual content, particularly high-quality images
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Berlin, Astri Winandari, Enggar Pangesti Wibowo, and Pupung Purnawarman. "SELF-DIRECTED ENGLISH LEARNING THROUGH SOCIAL MEDIA: A SYSTEMATIC LITERATURE REVIEW." Journal of English Educational Study (JEES) 8, no. 1 (2025): 77–86. https://doi.org/10.31932/jees.v8i1.4265.

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This paper presents a systematic literature review of studies on self-directed English learning through social media. Using the Systematic Literature Review method, data were gathered from three prominent journal databases: Scopus, Google Scholar, and Emerald Insight. The search strategy targeted publications from 2020 to June 11, 2024, selecting 32 relevant studies for analysis. The review identifies thirteen social media platforms, with YouTube, Instagram, and WhatsApp emerging as the most widely used. It explores how students engage in various learning activities, including following educat
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Delina, Mutia, and Bambang Heru Iswanto. "Pelatihan Pengembangan Website Pembelajaran Berbasis Weebly Untuk Guru Sagusaku IGI." Mitra Teras: Jurnal Terapan Pengabdian Masyarakat 1, no. 1 (2022): 23–28. http://dx.doi.org/10.58797/teras.0101.04.

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Abstract One of the ways to prevent transmission of the Corona Virus (COVID-19) is to optimize the use of ICT by developing a website on physics learning for SMA in ISAGU IGI. Methods in website development activities will be carried out in two sessions, and the first session is to introduce Weebly and how to create a website using Weebly. The second session is to evaluate the website that has been made. The output of this activity is that each participant can create a website using Weebly for physics learning. The results of the PPM activities are videos on YouTube, and the learning module ge
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Dewi, Citra, and Nunik Nur Rahmi Fauzah. "Studi Kasus Penggunaan Video Sebagai Media Pembelajaran Daring Dalam Mata Kuliah Japanese for Business di Era Pandemi." IZUMI 11, no. 2 (2022): 154–63. http://dx.doi.org/10.14710/izumi.11.2.154-163.

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In the covid 19 pandemic era, education in Indonesia is appliying an online learning system. The use of technology and computer-based applications is inevitable. Teachers are faced with the use of applications such as Zoom, G Classroom, Screenomatic, Canva, Prezi, and others. The use of these applications is constructive in the knowledge transfer process. However, the use of supporting media in online learning also plays an important role. Because in practice, the use of learning media will greatly help the learning process. One of them is by using video media. Video is a multimedia-based lear
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Barbosa, Jadna Rodrigues. "Godllywood: A digital pedagogy for the evangelical woman." Explorations in Media Ecology 21, no. 1 (2022): 53–66. http://dx.doi.org/10.1386/eme_00117_1.

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The internet has allowed the expansion of media presence in the most varied sectors of society. Institutions and religious groups from the most diverse backgrounds take ownership and use the available technological communication resources to optimize their activities and objectives. Considering the approach to gender studies and media ecology from the perspective of tetradic theory, I intend to analyse the Godllywood programme, created by the Universal Church of the Kingdom of God (IURD), which is defined as a movement that raises the banner of ‘Holiness to the Lord’ through the formation of a
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Darwin Natalaksana, Meilaty Finthariasari, Andhes Tiani Putri, and Ahmad Pitra. "The influence of micro influencers and digital marketing on product purchasing decisions at tiktok shop in bengkulu city." Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) 8, no. 2 (2025): 998–1004. https://doi.org/10.36085/jamekis.v8i2.7969.

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THE INFLUENCE OF MICRO-INFLUENCERS AND DIGITAL MARKETING ON PURCHASE DECISIONS OF TIKTOK SHOP CUSTOMERS IN BENGKULU CITY Andhes Tiani Putri, Meylaty F 12Faculty Of Economic Email: How to cite: ………………………….(fill in Editor) INFORMASI ARTIKEL ABSTRACT Article History: Accepted : ….. (fill in editor) Revised : ….. (fill in editor) Approved : ….. (fill in editor) This study aims to determine the influence of Micro-Influencers and Digital Marketing on Purchase Decisions of TikTok Shop customers in Bengkulu City, both partially and simultaneously. Using 120 respondents, the research analyzes the impac
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Flinspach, Armin Niklas, Jana Merk, Florian Jürgen Raimann, et al. "Public e-learning opportunities in anesthesia on YouTube." Frontiers in Medicine 11 (September 19, 2024). http://dx.doi.org/10.3389/fmed.2024.1429093.

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BackgroundThe increasing knowledge in medicine makes continuous education for clinicians necessary more than ever. The range of skills to be covered in anesthesia is constantly growing. How to optimize complex training in practical skills in an increasingly economized environment remains unclear. The extent and suitability to which video platforms assist in learning basic skills in anesthesia has not been investigated yet.MethodsTo identify appropriate videos on YouTube, we conducted a search (May 1st 2023), including common combinations of synonymous terms, and checked up to the 50th result f
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Hallinan, Blake. "No judgment: value optimization and the reinvention of reviewing on YouTube." Journal of Computer-Mediated Communication 28, no. 5 (2023). http://dx.doi.org/10.1093/jcmc/zmad034.

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Abstract Social media platforms employ algorithmic recommendations to optimize the user's experience and incentivize particular forms of cultural production. While prior research shows that creators respond to these incentives and seek to optimize their content in return, the normative implications of this process are ambiguous and contentious. To examine the values promoted by platforms, this study focuses on YouTube reviews, a popular genre that crosses communities and foregrounds values. Employing content and thematic analyses of 200 videos, I find that creators communicate value consistent
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Müller, Lina R., Andrea Tipold, Jan P. Ehlers, and Elisabeth Schaper. "TiHoVideos: veterinary students’ utilization of instructional videos on clinical skills." BMC Veterinary Research 15, no. 1 (2019). http://dx.doi.org/10.1186/s12917-019-2079-2.

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Abstract Background The YouTube channel “TiHoVideos” was created by the University of Veterinary Medicine Hannover, Foundation (TiHo) to enable easy, public access to the university’s instructional videos as an additional support for learning clinical skills. Video production is expensive and time-consuming. To be able to optimize video production and aligning content to student needs we wanted to know if and how our students use these videos. Results Results show that the participating students primarily prepared for learning stations in the Clinical Skills Lab (CSL) by watching TiHoVideos at
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Mondal, Himel, Koushik Saha, and Shaikat Mondal. "How to Keep Future Doctors Awake: An Inquiry into Online Learning Video Design Preferences Among Medical Students." Galician Medical Journal, April 8, 2025. https://doi.org/10.21802/e-gmj2025-a10.

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Introduction. Online learning has become increasingly prevalent in medical education, offering flexibility and accessibility to undergraduate medical students. However, the design of online learning materials, particularly videos, plays a crucial role in engaging students and promoting effective learning. Understanding the preferences of undergraduate medical students regarding video design is essential for creating videos that meet their needs and enhance their educational experience. Therefore, this study aims to explore the design preferences of undergraduate medical students for learning v
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Agrawal, Shiv Ratan, and Divya Mittal. "Optimizing marketing strategy: a video analysis approach." Marketing Intelligence & Planning, July 17, 2024. http://dx.doi.org/10.1108/mip-12-2023-0655.

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PurposeThe current study analyzes product review videos of influencers to determine why they are popular among customers. The study on electrical and electronic appliances covered by YouTubers is an entirely new field of research. Knowing why customers watch their product review videos before purchasing would be interesting.Design/methodology/approachWe analyzed 172 product review videos from influencers on YouTube. Subsequently, the study employed negative binomial regression (NB2) to predict the explanatory power of the independent variables over the dependent variables.FindingsThis paper re
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Habibian, Soheil, Ananth Jonnavittula, and Dylan P. Losey. "Here’s What I’ve Learned: Asking Questions that Reveal Reward Learning." ACM Transactions on Human-Robot Interaction, March 26, 2022. http://dx.doi.org/10.1145/3526107.

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Robots can learn from humans by asking questions. In these questions the robot demonstrates a few different behaviors and asks the human for their favorite. But how should robots choose which questions to ask? Today’s robots optimize for informative questions that actively probe the human’s preferences as efficiently as possible. But while informative questions make sense from the robot’s perspective, human onlookers may find them arbitrary and misleading . For example, consider an assistive robot learning to put away the dishes. Based on your answers to previous questions this robot knows whe
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mosh, hamedani. "What Is Content Intelligence and How Does It Work? Definition, Advantages, and Software." December 20, 2021. https://doi.org/10.5281/zenodo.5793738.

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What Is Content Intelligence and How Does It Work? Definition, Advantages, and Software Content marketing is becoming increasingly popular and important. In fact, over half of purchasers (47%) look at three or more pieces of information before speaking with a salesperson. As a result, content is critical not only for marketing, but also for overall sales and revenue. Content intelligence is a method of ensuring that you can have the correct influence with the right audience, hence increasing the value of your content marketing efforts. So, in this piece, we'll look at what content intellig
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Cover, Rob. "Reading the Remix: Methods for Researching and Analysing the Interactive Textuality of Remix." M/C Journal 16, no. 4 (2013). http://dx.doi.org/10.5204/mcj.686.

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IntroductionWith the proliferation of remixed (audio-visual) texts such as fan music videos, slash video, mash-ups and digital stories utilising existing and new visual and audio material on sites such as YouTube, questions are opened as to the efficacy of current forms of media textual analysis. Remixed texts have been positioned as a new and transformative form of art that, despite industry copyright concerns, do not compete with existing texts but makes use of them as ‘found material’ in order to produce an ostensibly intertextual experience (Lessig). Intertexts include pastiche, parody and
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Rönkkö, Marja Leena, Henna Lapinlahti, and Virpi Yliverronen. "Knitting Ladies Online." M/C Journal 26, no. 6 (2023). http://dx.doi.org/10.5204/mcj.3014.

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Introduction People across all cultures and stages of life have an innate need to create, as demonstrated by the practice of craft-making. Crafting combines skilled handwork and intellectual creativity to produce functional or artistic items. It has been handed down through generations and encompasses a wide range of activities, including knitting, crocheting, quilting, woodwork, and carving. Historically, crafting has been integral to societal development, serving both functional and aesthetic purposes, but it also represents a tangible connection to people’s cultural heritage and often refle
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Bruner, Michael Stephen. "Fat Politics: A Comparative Study." M/C Journal 18, no. 3 (2015). http://dx.doi.org/10.5204/mcj.971.

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Drawing upon popular magazines, newspapers, blogs, Web sites, and videos, this essay compares the media framing of six, “fat” political figures from around the world. Framing refers to the suggested interpretations that are imbedded in media reports (Entman; McCombs and Ghanem; Seo, Dillard and Shen). As Robert Entman explains, framing is the process of culling a few elements of perceived reality and assembling a narrative that highlights connections among them to promote a particular interpretation. Frames introduce or raise the salience of certain ideas. Fully developed frames typically perf
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