Relevant bibliographies by topics / Humorous Ads

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Humorous Ads'

Author: Grafiati
Published: 5 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "Humorous Ads"

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Stwora, Anna. "Simplicity for humorous purposes? On minimalistic yet humorous multimodal press ads." Oblicza Komunikacji 11 (April 7, 2021): 139–50. http://dx.doi.org/10.19195/2083-5345.11.9.

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Celem niniejszego artykułu jest analiza wybranych przykładów minimalistycznych, multimodalnych reklam prasowych, które mają ukazać, że relatywnie prosta forma może skutecznie przekazywać treści o zabarwieniu humorystycznym. Autorka zaczyna dyskusję od kilku ogólnych uwag na temat multimodalności i wyjaśnienia zagadnienia minimalizmu, który sytuuje w kontekście analizy dyskursu reklamy. Następnie przywołuje krótki opis teorii rozwiązywania niespójności, która ma przybliżyć czytelnikowi zjawisko humoru. Bazując na wybranych minimalistycznych reklamach prasowych wpisujących się w wyżej wspomnianą
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Lee, Seung Hwan (Mark), Alan Brandt, Yuni Groff, Alyssa Lopez, and Tyler Neavin. "I’ll laugh, but I won’t share." Journal of Research in Interactive Marketing 11, no. 1 (2017): 75–90. http://dx.doi.org/10.1108/jrim-05-2016-0037.

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Purpose This paper aims to investigate the experience of darkness on people’s evaluation of humorous taboo-themed ads and their willingness to share these ads digitally with others. Design/methodology/approach Multiple studies are conducted to demonstrate the connection between darkness and humor. Another experiment was conducted to investigate people’s willingness to share taboo-themed ads. Findings The results demonstrate that people in dark settings (vs light) found controversial, taboo-themed ads to be more humorous. Three studies demonstrate that people in the dark (vs light) condition fo
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Speck, Paul Surgi. "The Humorous Message Taxonomy: A Framework for the Study of Humorous Ads." Current Issues and Research in Advertising 13, no. 1-2 (1991): 1–44. http://dx.doi.org/10.1080/01633392.1991.10504957.

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Waqar, Abbiha. "Impact of Humorous Advertising on Purchase Decision: In Context of Pakistans Telecom Industry." Jinnah Business Review 8, no. 1 (2020): 95–101. http://dx.doi.org/10.53369/eplm3546.

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The purpose of the current study was to examine the impact of humorous advertisement on purchase decision. To the test the hypotheses, Ufone ads were analyzed and compared to other mobile network ads, which are being aired in Pakistans telecom industry. The data were collected from mobile users via survey method. The data were collected from January 2017 to January 2018. The sample size was 127. Data were analyzed using correlation and regression analysis. The findings suggested that humorous advertisement is one of the appeals which breaks the clutter. 90% of the respondents said that humorou
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Zhang, Yong, and George M. Zinkhan. "Responses to Humorous ADS: Does Audience Involvement Matter?" Journal of Advertising 35, no. 4 (2006): 113–27. http://dx.doi.org/10.2753/joa0091-3367350408.

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Waqar, Abbiha. "Impact of humorous advertising on purchase decision: In context of Pakistan’s telecom industry." Global Journal of Business, Economics and Management: Current Issues 10, no. 2 (2020): 144–50. http://dx.doi.org/10.18844/gjbem.v10i2.5089.

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The purpose was to study the impact of humorous advertisement on purchase decision, and in order to reach this objective, Uf one ads were analysed and compared to other mobile network ads which are being aired, especially in Pakistan’s telecom industry. Mobile users of Pakistan filled the questionnaires which were administered via distributing hard copies and online through Google Forms, from January 2017 to January 2018. Secondary data were collected using different research journals, which included JSTOR, Science Direct and Google Scholar. The planned sample size was 127 respondents. The res
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Spielmann, Nathalie. "How funny was that? Uncovering humor mechanisms." European Journal of Marketing 48, no. 9/10 (2014): 1892–910. http://dx.doi.org/10.1108/ejm-07-2012-0393.

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Purpose – This paper aims to uncover humor mechanisms. Humor mechanisms influencing consumer behaviors seem relatively under-researched. In consequence, the effectiveness of humorous appeals is often questioned and research has yet to provide clear guidelines regarding why, for whom and when these appeals work. After uncovering ads that contain the two main types of humor mechanisms, the distraction and combined-influence hypotheses are tested in combination with dispositional and situation involvement. Design/methodology/approach – Using a focus group to define the ways consumers perceive hum
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Neha Powrel and Swapna H.R. "Discussion on a safe approach to creating humorous ads for Premium brands: A thematic analysis." World Journal of Advanced Research and Reviews 18, no. 2 (2023): 310–21. http://dx.doi.org/10.30574/wjarr.2023.18.2.0766.

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The concept of humorous ads has been extensively applied by numerous brands and the results have often been impactful and advantageous for their business. However, when it comes to premium brands, indecisiveness still remains. Many premium brands avoid the use of humor in their ads so as to maintain their elegance. Others, however, have taken a risk and have been experimenting with this unknown substance. The research aims to identify a safe approach that would help premium brands use humor in their ads while keeping their prestige and elegance intact. The study derives four themes which are b
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Neha, Powrel, and H.R Swapna. "Discussion on a safe approach to creating humorous ads for Premium brands: A thematic analysis." World Journal of Advanced Research and Reviews 18, no. 2 (2023): 310–21. https://doi.org/10.5281/zenodo.8379827.

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The concept of humorous ads has been extensively applied by numerous brands and the results have often been impactful and advantageous for their business. However, when it comes to premium brands, indecisiveness still remains. Many premium brands avoid the use of humor in their ads so as to maintain their elegance. Others, however, have taken a risk and have been experimenting with this unknown substance. The research aims to identify a safe approach that would help premium brands use humor in their ads while keeping their prestige and elegance intact. The study derives four themes which are b
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Stwora, Anna. "On the Popcultural Life of Historical Works of Art in Humorous Advertising." Świat i Słowo 36, no. 1 (2021): 167–81. http://dx.doi.org/10.5604/01.3001.0014.7911.

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The paramount objective of this paper is to discuss the popcultural life of historical works of art in selected humorous ads. Firstly, the workings of the incongruityresolution theory of humour and script opposition are presented. Then, the author proceeds to the topic of popculturing visual art in ads. Finally, attention is paid to specific instances of popculturing and funification in several art-related multimodal ads, which makes it possible to see the mechanisms of humour elicitation resultant from the ongoing displacement of historical works of art and their transference into the pop-cul
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Dissertations / Theses on the topic "Humorous Ads"

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Christensen, Filip, and Peter Skoggård. "HUMOROUS ADVERTISING : A STUDY OF U.S. TV ADS IN SWEDEN." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64146.

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Globalization has resulted in cultures becoming more alike in many ways. The challenge is determining when communication methods can be common for a global market as opposed to targeted messages for a specific geographic area or demographic. When companies try to expand internationally they face the challenge of adapting their advertisement when communicating with customers from a new market. This study strives to analyze the impact of U.S. humorous television advertisements on Swedish consumers. Theory suggests that if the culture between the markets are close to each other, standardization i
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Yeh, Tzu-Wei, and 葉子維. "Exploring how the humorous ads influence the advertisment cummunication effects." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/30722604548722705658.

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碩士<br>淡江大學<br>企業管理學系碩士班<br>97<br>“Advertisement” is one of the mass media, and it aims at transmitting information, changing people’s cognition, attitude and purchasing behavior. However, in order to impress the target customers efficiently, humorous advertisements have been one of advertiser’s favorite means. Research discusses how the advertisers take advantage of the different ad strategy to get the best ad communication effects. The independent variables are the types of humorous advertisements (affective/cognitive/social), and the dependent variables are advertisement communication effec
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Chao, Shiao-Ching, and 趙小青. "A study of the humorous ads effects on brand communication." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/10652403762478981169.

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碩士<br>淡江大學<br>企業管理學系碩士在職專班<br>98<br>Advertising is one of the most direct channels of communication that the business owners deliver goods or services to their consumers. However, in the overwhelming advertised information era, with fierce competition and many brands out in the market, it’s not easy to attract consumers in the first glance through advertising, and the message should deeply stay in the consumers’ mind, thus achieve the effective communication. The way of presenting advertisement is important, therefore humorous advertisement has gradually become a favorite tactic for advertiser
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Hsieh, Ching-Sheng, and 謝敬陞. "The Relationship between Deceptive Claims and Ad Effect: The Moderating Role of Humorous Ads." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/01695445466590850930.

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碩士<br>國立臺北大學<br>企業管理學系<br>98<br>The purpose of this study is focusing on humor and deceptive claims that have been researched individually. This study tries to examine if different ads of humor types influence the relationship between deceptive claims and ad effect. Past relevant research mainly used content analysis to investigate into these issues, and tries to sort them by different characteristics. According to these underlying classifications, this study extends the research to investigate the perception of audience on ad effect. Our results indicate that different type of humorous ads wo
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Books on the topic "Humorous Ads"

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Pārthasārathi, Naṇḍūri. Pibarē hyūmarasaṃ: Ēdi paḍitē adi, elā paḍitē alā--. Naṇḍūri Pablikēṣans, 2005.

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Cuyler, Margery. Guinea pigs add up. Walker Books for Young Readers, 2010.

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ill, Pearson Tracey Campbell, ed. Guinea pigs add up! Walker Books for Young Readers, 2010.

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Ferris, Jean. Much ado about Grubstake. Scholastic, 2008.

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Greenburg, Dan. Just Add Water and...Scream! Penguin USA, Inc., 2009.

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Harold, Bloom, ed. William Shakespeare's Much ado about nothing. Chelsea House Publishers, 1988.

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Greenburg, Dan. Just add water and-- scream! Grosset & Dunlap, 2003.

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Greenburg, Dan. Just add water and-- scream! Grosset & Dunlap, 2002.

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Beaty, Andrea. Ada Magnífica, científica. Beascoa, 2018.

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Beaty, Andrea. Bilim İnsanı Ada Arı. Epsilon Yayınları, 2019.

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Book chapters on the topic "Humorous Ads"

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Medic, Dragana, and Jean-Marc Decaudin. "The Impact of Culture on Humorous Ads: An Abstract." In Marketing Opportunities and Challenges in a Changing Global Marketplace. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-39165-2_65.

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Medic, Dragana, and Jean-Marc Decaudin. "The Impact of Culture on Humorous Ads: An Abstract." In Enlightened Marketing in Challenging Times. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_3.

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Koçyiğit, Murat. "A Literature Review on the Viral Advertising Narrative Structure." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2373-4.ch010.

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Viral advertising relies on consumers' transmitting the message to other consumers within their online social media. Viral advertising is controlled by consumers and is less under the control of advertisers and brands (Petrescu, 2014). Consumers receive the link or the advertising content and pass it along through e-mail or posting it on a blog, microblog, podcast, wiki, form, webpage, and social media profile. Advertising narrative in traditional media has changed with viral ads. In the narrative of viral advertising is more emotional, romantic, humorous, sexual and contains social messages.
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Koçyiğit, Murat. "A Literature Review on the Viral Advertising Narrative Structure." In Brand Culture and Identity. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7116-2.ch073.

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Viral advertising relies on consumers' transmitting the message to other consumers within their online social media. Viral advertising is controlled by consumers and is less under the control of advertisers and brands (Petrescu, 2014). Consumers receive the link or the advertising content and pass it along through e-mail or posting it on a blog, microblog, podcast, wiki, form, webpage, and social media profile. Advertising narrative in traditional media has changed with viral ads. In the narrative of viral advertising is more emotional, romantic, humorous, sexual and contains social messages.
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"humorous, adj. & n." In Oxford English Dictionary, 3rd ed. Oxford University Press, 2023. http://dx.doi.org/10.1093/oed/1187468962.

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Cantor, David. "Inside Magoo (1960): Comedic Commentary on 1950s America and Cancer." In Body, Capital, and Screens. Amsterdam University Press, 2020. http://dx.doi.org/10.5117/9789462988293_ch06.

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This chapter traces the role of humour in Inside Magoo (1960), an educational film released by United Productions of America (UPA) for the American Cancer Society (ACS). Humour, I suggest, provided 1) a response to ACS’s concerns that public fears of cancer led people to avoid appropriate medical help, and 2) a commentary on 1950s America from the perspective of someone – Mr. Magoo – who rejected the post-war world of white, male, middle-class, consumerist suburbia. This film was thus not only about cancer. It wrapped the ACS message within humorous observations on life in the 1950s to charm a
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Hamessley, Lydia R. "Returning to Jolene." In Dolly Parton's Jolene. Oxford University PressNew York, NY, 2025. https://doi.org/10.1093/9780197760345.003.0014.

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Abstract This brief chapter returns to the origin stories of “Jolene.” Dolly always uses the humorous, presumably autobiographical bank teller account to introduce the song. But she once coyly cautioned her audience not to put too much stock in the story. This chapter thus considers the other origin story about the little red-headed, green-eyed girl named “Jolene,” whom Dolly met after a show. This encounter brings to mind Dolly’s childhood and lifelong friend Judy Ogle (who has red hair and green eyes). Another element of her encounter with little Jolene is that the girl was wearing a Girl Sc
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Conference papers on the topic "Humorous Ads"

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Dunkle, Kallina, and Philip Roberson. "TOPOTASTIC: UTILIZING HUMOROUS VIDEOS TO IMPROVE ENGAGEMENT AND TOPOGRAPHIC MAP READING SKILLS IN INTRODUCTORY COURSES." In GSA Connects 2023 Meeting in Pittsburgh, Pennsylvania. Geological Society of America, 2023. http://dx.doi.org/10.1130/abs/2023am-392458.

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