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1

Lawless, Sheila. "Primary Priorities and Economics Education." Citizenship, Social and Economics Education 1, no. 2 (June 1996): 152–61. http://dx.doi.org/10.2304/csee.1996.1.2.152.

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The attitudes towards economic and industrial understanding of 58 primary student-teachers who had taken a business placement in their final year of training is explored through questionnaires, interviews and assignments. An analysis showed that economic and industrial understanding did not rank highly in their priorities for Primary pupils, confirming the findings of Ross, Ahier & Hutchings (1991). They were, however, interested in business links and industrial simulations as a context for their priorities in teaching of active learning, co-operation and other personal and social skills. Another of their priorities, linked particularly to environmental protection and conservation, was a sense of responsibility and social conscience. A way forward may be to provide teachers with a conceptual framework for economic concepts which is consonant with those priorities and to take advantage of the current interest in moral education and citizenship to re-focus economics education on using economic concepts as a tool to extend children's thinking on a wide variety of issues in those areas.
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2

Woodhead, T. "Aerobiology - the ecological systems approach. Ed. By R. L. Edmonds. Dowden, Hutchinson and Ross, 1979. Pp. 386. £13.65. $21.00." Quarterly Journal of the Royal Meteorological Society 107, no. 454 (July 6, 2007): 979–80. http://dx.doi.org/10.1002/qj.49710745418.

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3

Slack, Nancy G. "Are Research Schools Necessary? Contrasting Models of 20th Century Research at Yale Led by Ross Granville Harrison, Grace E. Pickford and G. Evelyn Hutchinson." Journal of the History of Biology 36, no. 3 (2003): 501–29. http://dx.doi.org/10.1023/b:hist.0000004573.47187.76.

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4

Flinn, Derek. "American Geological Literature, 1669 TO 1850 by Robert M. Hazen and Margaret Hindle Hazen. Dowden, Hutchinson, Ross Inc., Stroudsburg, Penn. 1980. 431 pp. Price: US $32.00." Geological Journal 16, no. 2 (April 30, 2007): 153. http://dx.doi.org/10.1002/gj.3350160207.

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5

Macdonald, Alison. "Re-imagining Diversity: Towards an Anthropology for Disruption in UK Higher Education." Teaching Anthropology 10, no. 1 (July 2, 2021): 1–7. http://dx.doi.org/10.22582/ta.v10i1.596.

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From Athena Swan accreditations to Access and Widening Participation agendas, diversity training and renewed pedagogic approaches to inclusive learning, the higher education landscape is now awash with the language of ‘diversity’ as policy and practice. The institutionalisation of ‘diversity’ is a welcome method of inclusion, yet it is often reproduced as ‘happy talk’ (Bell and Hartmann 2007) that pacifies the call for meaningful structural and institutional change, silencing and even reinforcing the inequality it seeks remedy (i.e. Ahmed, 2012; Alexander, 2005; Archer, Hutchings & Ross 2003; Kirton, Greene & Dean 2007; Mohanty, 2003; Puwar, 2004). Taking these paradoxical dimensions of diversity as ethnographic and conceptual points of departure, this special issue seeks to unravel some of the everyday experiences, practices and policies encoded in diversity ‘speak’ and ‘diversity work’ (Ahmed 2012) across anthropology departments in the UK. By giving credence to accounts of the daily graft of ‘diversity work’, together with embodied and lived experiences of what ‘being diverse’ entails on the ground, we strive to productively mobilise decentred ‘situated knowledges’ (Haraway, 1988) in order to displace the continued centrality of white / elite / heteronormative / ableist reference points at the heart of much higher education institutional diversity strategies and inclusion agendas (cf. also Puwar, 2004). For us, the term ‘re-imagining’ is a call for positive political transformation in which we hope the difficult, uncomfortable - but hopefully - fruitful questions and critiques posed by papers in this special issue galvanise a space for diverse-led action. It is thus against this backdrop that we try to re-imagine diversity in a new light: to bear witness to those who live its effects and thereby reveal the potential to democratically and holistically re-structure anthropology from the ground up.
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Topp, Kimberly S. "McMinnʼs Functional and Clinical Anatomy. McMinn RMH, Gaddum-Rosse P, Hutchings RT, Logan BM. St Louis, Mo, Mosby-Year Book Inc, 1995, paperback, 362pp, illus, $34.95." Journal of Physical Therapy Education 11, no. 1 (1997): 48. http://dx.doi.org/10.1097/00001416-199701000-00014.

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7

PLATT, R. G. "SMITHSONIAN INSTITUTION. Volcanoes of the World. Simkin, L. Siebert, L. McClelland, D. Bridge, C. Newhall and J. H. Latter. Hutchinson Ross Publishing Company, Stroudsburg, Pennsylvania. Pp viii + [2] + 232." Archives of Natural History 13, no. 2 (June 1986): 179. http://dx.doi.org/10.3366/anh.1986.13.2.179.

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8

McIntosh, D. H. "Krakatau 1883: the Volcanic Eruption and Its Effects. By Tom Simkin and Richard S. Fiske. Smithsonian Years. By Tom Simkin Et Al. Hutchinson Ross, 1981. Pp. 240. Cloth $24.95." Quarterly Journal of the Royal Meteorological Society 111, no. 468 (April 1985): 667–68. http://dx.doi.org/10.1002/qj.49711146824.

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9

Schwartz, W. "K. A. KVENVOLDEN (Editor), Geochemistry and the Origin of Life. IX, 422 S., zahlreiche Abb., zahlreiche Tab. Chichester, Sussex 1974. Dowden, Hutchinson & Ross Inc., Hasted Press. John Wiley & Sons, Inc. £ 13.14." Zeitschrift für allgemeine Mikrobiologie 17, no. 2 (January 24, 2007): 170. http://dx.doi.org/10.1002/jobm.19770170218.

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10

Veckenstedt, A. "R. J. Kuchler (Editor). Animal Cell Culture and Virology (Benchmark Papers in Microbiology, Vol. 6). XVII, 464 S., 197 Abb., 75 Tab., 20 Tafeln. Stroudsburg. Penns. 1974: Dowden, Hutchinson & Ross. Inc. $ 24.00, £ 12.95." Zeitschrift für allgemeine Mikrobiologie 15, no. 8 (January 24, 2007): 654–55. http://dx.doi.org/10.1002/jobm.19750150817.

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11

Kolapo, Femi J. "The 1858–1859 Gbebe Journal of CMS Missionary James Thomas." History in Africa 27 (January 2000): 159–92. http://dx.doi.org/10.2307/3172112.

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James Thomas, whose journal is transcribed and appended to this introduction, was a ‘native agent’ of the Church Missionary Society (CMS) at Gbebe and Lokoja at the confluence of the Niger-Benue rivers between 1858 and 1879. A liberated slave who had been converted to Christianity in Sierra Leone, he enlisted in the service of the CMS Niger Mission headed by Rev. Samuel A. Crowther. Thomas was kidnapped around 1832 from Ikudon in northeast Yoruba, near the Niger-Benue confluence. He lived in Sierra Leone for twenty-five years before returning as a missionary to his homeland.Gbebe was an important mid-nineteenth-century river port on the Lower Niger. It was located on the east bank of the Niger, a mile below its confluence with the Benue, and about 300 miles from the Atlantic. Aboh, Onitsha, Ossomari, Asaba, Idah, and Lokoja were other famous mid-nineteenth century Lower Niger towns. From an 1841 estimated base of about 1,500, its population rose to about 10,000 by 1859. Contemporary exploration and trading reports by W. B. Baikie, S. Crowther, T. Hutchinson, and J. Whitford indicate that the town occupied an important place in the commercial life of the region.However, little is known about the town's sociopolitical structures and processes, and still less is known about its relationship with its neighbors. Hence the internal sociopolitical and economic basis for the settlement's economic role in the region is largely unresearched. The reports of James Thomas, Simon Benson Priddy, and Charles Paul, CMS missionaries resident in the town for several years, contain evidence that would be useful for such an endeavor.
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12

Johnson, Amanda J., Ann M. Bisantz, Amy L. Reynolds, and Scott T. Meier. "Mobile Mental Health Technologies: Unique Challenges and Solutions for an effective User Centered Design Methodology." Proceedings of the Human Factors and Ergonomics Society Annual Meeting 63, no. 1 (November 2019): 1908–9. http://dx.doi.org/10.1177/1071181319631101.

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Mobile technologies are rapidly becoming a tool for collaborative health care and increasing access to health information and treatment. Mental health is one area of healthcare that may be particularly suited to mobile health technologies because of barriers including insufficient numbers of providers and access concerns such as lack of insurance coverage. Previous research has found that many people are interested in utilizing mobile health technologies for mental health (Shand, Ridani, Tighe, & Christensen, 2013; McManama, LeCloux, Ross, Gironda, & Wharff, 2017; Pauwels et al., 2017). Many mental health applications currently available have been found to be unengaging, difficult to use, and some may even be detrimental to the user (Aguirre, McCoy, & Roan, 2013; Larsen, Nicholas, and Christensen, 2016). Research has also shown that traditional usability standards and guidelines for design do not apply to persons with mental health concerns (Rotondi, et al., 2007). The most effective way to develop mobile applications for mental health that are both effective and user friendly is to take a user centered design approach incorporating those with mental health issues into the design process. One barrier to this has been the perception that those with mental health concerns are incapable of participating in research or that it may be harmful for them to do so. More recent research has shown that not only is it possible for those with even severe mental health issues to participate in research, but that it can be beneficial to those participants (Gibson, Boden, Benson, & Brand, 2014; Hutchinson, Wilson, & Wilson 1994, Biddle, et al., 2013). Involving individuals with mental health concerns in application development has become increasingly prevalent and important, thus making it appropriate to consider, the special needs of the population and the potential adaptations that may need to be made to traditional research protocols and user centered design methods. Population While the population of those with mental health concerns is as diverse as the general population at large, certain characteristics are over-represented in the population of those with mental health concerns. These can include a lower than average amount of education, lower socio-economic status, and diminished cognitive functioning (Yu and Williams, 1999; Vick, Jones, & Mitra, 2012, Rock, Rosier, Riedel, & Blackwell, 2014). These characteristics can impact participation in usability research in several ways that necessitate adaptations to commonly used design methods and research practices. Additionally, due to the high levels of stigma and increased needs for privacy present with this population further considerations are warranted. Methods Recommended adaptations include both adaptations to the overall research protocol as well as those pertaining to specific methods. One example of an adaptation to the overall research protocol is a reduced expectation for duration and frequency of participation because of decreased frustration tolerance related to mental health concerns (Ellis, Vanderlind, & Beevers 2013). Another example would be adjustments to the consent process such as ongoing assessment of ability to consent (Tee & Lathlean, 2004) due to changes in intensity of mental health symptomology. Other general considerations include use of collaborative and culturally sensitive language (Kelly, Wakeman, & Saitz, 2015; Granello & Gibbs, 2016; Bonevski, et al. 2014), avoiding the use of content that may be insensitive or may unnecessarily exacerbate symptoms, (Bonevski, et al., 2014), and paying attention to the layout and content of study materials so as to meet the need of those who are experiencing cognitive difficulties resulting from their mental health symptoms (Friedman and Bryen, 2007; Rotondi, et al., 2013, and Rotondi, et al., 2007). An example of an adaptation more specific to method would be considering one on one interview instead of a focus group due to increased privacy concerns and potential for anxiety related to disclosing in groups. Conclusion Taking into consideration the unique needs of the population of those with mental health concerns will allow for the design of applications that better serve them. This will improve the utility, accessibility, and propagation of such applications and has the potential to both improve existing services and to expand access. Acknowledgements: We would like to acknowledge Capstone Behavioral Healthcare for their ongoing support of usability research with those with mental health concerns.
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Sullo, Elaine. "A Multiyear Curriculum-Integrated Information Literacy Program Increases the Confidence and Research Skills of Nursing Students, Although Not as Much as Expected." Evidence Based Library and Information Practice 10, no. 1 (March 6, 2015): 72. http://dx.doi.org/10.18438/b8161h.

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A Review of: Farrell, A., Goosney, J., & Hutchens, K. (2013). Evaluation of the effectiveness of course integrated library instruction in an undergraduate nursing program. Journal of the Canadian Health Libraries Association, 34(3), 164-175. doi: 10.5596/c13-061 Objective – To evaluate nursing students’ information literacy (IL) confidence and competence after a four year implementation of a curriculum-integrated information literacy program. Design – Web-based and paper-based information literacy questionnaire. Setting – Two Schools of Nursing in Newfoundland, Canada. Subjects – 422 undergraduate nursing students. Methods – A 20-item questionnaire was distributed to nursing students at two School of Nursing programs. Questions were designed to test one or more of the nine learning outcomes set forth for the IL program. At one School of Nursing, web-based questionnaires were sent via email, while paper-based questionnaires were distributed in class at the second School of Nursing. Main Results – Because response rates were low at one of the nursing schools, these questionnaire responses were not examined, nor were they included in the data analysis. The 422 completed questionnaires were divided into groups based on the number of IL sessions attended. The class of 2011 attended two out of three IL sessions, the class of 2012 attended all three IL sessions, and the classes of 2014 and 2015 did not attend any IL classes. There were 109 responses from class of 2011 students, 98 from class of 2012 students, and 215 from the classes of 2014 and 2015 (98 and 117, respectively). Results were reported according to the two main goals of the study – evaluating confidence levels and IL skills. Regarding confidence level, the class of 2012 felt more prepared than the other classes to begin evidence-informed practice (EIP). When asked about their confidence in the ability to perform research tasks, confidence levels rose between first year students and the class of 2011, but decreased between the class of 2011 and class of 2012. In regard to information literacy skills, when asked to identify appropriate tools for locating scholarly research articles, only 2.8% of the first year students correctly identified two resources. Within the class of 2011, 33.9% could correctly identify tools, while 57.1% of the class of 2012 correctly identified appropriate tools. For a series of questions that asked if students could make appropriate decisions about the use of scholarly and popular literature, there was overall improvement between the first year students and fourth year students. Several questions asked students about their understanding of different study types; students in all classes had difficulty with these questions. Additionally, there were questions related to identifying components of PICO (problem/population, intervention, comparison, outcome), and none of the students in the first year classes or in the 2011 class were able to correctly identify all four parts although 11.2 % of the class of 2012 identified all components correctly. Students were asked to create an answerable question using the PICO format, and 11.9% of the class of 2011, along with 11.2% from the class of 2012 and 3.7% from the first year class were able to do so. When asked to identify criteria for evaluating websites, 28.4% of students in the class of 2011 and 30.6% of the class of 2012 were able to list three correct criteria. Only 8.3% of the first year students answered this question correctly. Finally, students were given a research question and asked to select the best search statement; those who answered correctly included 28.4% of the class of 2011, 27.6% from the class of 2012, and 20.8% of first year students. Conclusions – The authors concluded that overall, IL skills improved from first to fourth year, although not as much as the anecdotal information from nursing faculty would indicate. This ongoing, four year study has prompted discussion on ways to improve the current IL component of the undergraduate nursing degree curriculum, and changes will be implemented in a future version of this curriculum.
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14

Reister Schultz, Anna, Thomas Jacob, Christopher A. Eide, Samantha L. Savage, Motomi Mori, Jeffrey W. Tyner, Cristina E. Tognon, Tania Q. Vu, and Brian J. Druker. "Characterizing Population Heterogeneity and Signaling Changes in Chronic Myeloid Leukemia Stem and Progenitor Cells upon Combined Treatment with Imatinib and MEK Inhibitors Using Quantitative Single Cell Phospho-Imaging." Blood 132, Supplement 1 (November 29, 2018): 4248. http://dx.doi.org/10.1182/blood-2018-99-115387.

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Abstract Chronic myeloid leukemia (CML) is caused by the oncogenic tyrosine kinase BCR-ABL1, which is uniquely present in the leukemic cells and drives progression of the disease. Small-molecule ABL1 tyrosine kinase inhibitors (TKIs) have transformed prognosis for patients as compared to interferon or standard chemotherapy, with the vast majority of patients achieving deep, long-term remission on treatment (Druker et al., Nature Medicine 2009). However, results from multiple TKI discontinuation studies over the past decade suggest approximately 50-60% of patients must remain on therapy indefinitely, highlighting challenges associated with the retention of a residual pool of BCR-ABL1-positive leukemic stem cells (LSCs) (Mahon et al., The Lancet 2018; Ross et al., Blood 2013). Previously we have shown that, while ABL1 TKIs can effectively inhibit BCR-ABL1 kinase activity and reduce CML disease burden, LSCs avoid ABL1 TKI-induced cell death via alternate signaling pathways such as MEK/ERK and are able to persist (Corbin et al., JCI 2011). Detecting changes in phospho-activation of such alternative pathways at the single cell level using primary CML samples has yet to be characterized and will inform therapeutic options for complete disease eradication. Here, we dissect phospho-signaling diversity with single cell level granularity across heterogeneous subpopulations of CML stem (CD34+CD38-) and progenitor (CD34+CD38+) cells upon drug treatment using a new quantitative imaging method that allows for sensitive detection of critical changes in signaling (Jacob et al., Scientific Reports 2016). Briefly, primary CD34+ cells were isolated from newly diagnosed TKI naïve CML patients by MACS column and cultured ex-vivo in the presence of imatinib and MEK inhibitors (trametinib or cobimetinib), either alone or in combination. Cells were then assessed for apoptosis by flow cytometry annexin assay, followed by fixing/staining for CD38, pCRKL, and pERK, and quantified for changes in signaling upon treatment by quantitative imaging method. This new phospho-imaging method allows for low cell number input and maximizes data output per sample, opening opportunities to assess translational applicability of combinations in a highly biologically relevant context of small but critical LSC populations. Quantification of phospho-signal revealed that pCRKL was reduced in a dose dependent manner across a range of concentrations of imatinib in both CML stem and progenitor cells. In contrast, while pERK levels were also reduced with imatinib treatment, a subset of CML stem cells exhibited high levels of pERK signaling even at high (5uM) concentrations of imatinib. Combination treatment with imatinib and trametinib or cobimetinib markedly increased apoptosis in CML CD34+ cells compared to each single agent. Within the stem cell population, median pERK fluorescence was significantly reduced with imatinib or trametinib compared to untreated control (p<0.0001), and further reduced with the combination compared to each single agent (p<0.0001 and p=0.04, respectively). Furthermore, the percent of cells with pERK levels below the untreated median value was 87%, 90% and 97% upon treatment with imatinib, trametinib or the combination respectively. Together, our data suggest that variable levels of ERK phosphorylation exist within the CML stem and progenitor compartments, including a subset of CML stem cells that exhibit persistently high levels of pERK despite effective suppression of BCR-ABL1 kinase activity by imatinib. This stem cell persistence warrants the need for combination strategies to inhibit BCR-ABL1 and MEK/ERK for their complete elimination. Disclosures Tyner: AstraZeneca: Research Funding; Gilead: Research Funding; Incyte: Research Funding; Aptose: Research Funding; Janssen: Research Funding; Genentech: Research Funding; Leap Oncology: Equity Ownership; Syros: Research Funding; Takeda: Research Funding; Seattle Genetics: Research Funding; Agios: Research Funding. Druker:Celgene: Consultancy; Leukemia & Lymphoma Society: Membership on an entity's Board of Directors or advisory committees, Research Funding; Oregon Health & Science University: Patents & Royalties; Beta Cat: Membership on an entity's Board of Directors or advisory committees; Cepheid: Consultancy, Membership on an entity's Board of Directors or advisory committees; MolecularMD: Consultancy, Equity Ownership, Membership on an entity's Board of Directors or advisory committees; Patient True Talk: Consultancy; Third Coast Therapeutics: Membership on an entity's Board of Directors or advisory committees; GRAIL: Consultancy, Membership on an entity's Board of Directors or advisory committees; Monojul: Consultancy; Aptose Therapeutics: Consultancy, Equity Ownership, Membership on an entity's Board of Directors or advisory committees; Blueprint Medicines: Consultancy, Equity Ownership, Membership on an entity's Board of Directors or advisory committees; Gilead Sciences: Consultancy, Membership on an entity's Board of Directors or advisory committees; Henry Stewart Talks: Patents & Royalties; Fred Hutchinson Cancer Research Center: Research Funding; McGraw Hill: Patents & Royalties; Vivid Biosciences: Membership on an entity's Board of Directors or advisory committees; Aileron Therapeutics: Consultancy; Novartis Pharmaceuticals: Research Funding; ARIAD: Research Funding; Millipore: Patents & Royalties; Amgen: Membership on an entity's Board of Directors or advisory committees; ALLCRON: Consultancy, Membership on an entity's Board of Directors or advisory committees; Bristol-Meyers Squibb: Research Funding.
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15

Ebert, Charles H. V. "Krakatau 1883: The Volcanic Eruption and Its Effects. By Tom Simkin and Richard S. Fiske. Washington, D.C.: Smithsonian Institution Press, 1983. 464 pp. Maps, Chronology, Notes, Plates, Illustrations, Tables, Bibliography, Index. $25.00 (cloth); $15 (paper). - Volcanoes of the World: A Regional Directory, Gazetteer, and Chronology of Volcanism During the Last 10,000 Years. By Tom Simkin, Lee Siebert, Lindsay McClelland, David Bridge, Christopher Newhall, and John H. Latter. Stroudsburg, Pennsylvania: Hutchinson Ross Publishing Company, 1981. viii, 232 pp. Maps, Tables, References, Bibliography. $24.95 (cloth)." Journal of Asian Studies 44, no. 4 (August 1985): 901–3. http://dx.doi.org/10.2307/2056522.

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16

Ebert, Charles H. V. "Krakatau 1883: The Volcanic Eruption and Its Effects. By Tom Simkin and Richard S. Fiske. Washington, D.C.: Smithsonian Institution Press, 1983. 464 pp. Maps, Chronology, Notes, Plates, Illustrations, Tables, Bibliography, Index. $25.00 (cloth); $15 (paper).Volcanoes of the World: A Regional Directory, Gazetteer, and Chronology of Volcanism During the Last 10,000 Years. By Tom Simkin, Lee Siebert, Lindsay McClelland, David Bridge, Christopher Newhall, and John H. Latter. Stroudsburg, Pennsylvania: Hutchinson Ross Publishing Company, 1981. viii, 232 pp. Maps, Tables, References, Bibliography. $24.95 (cloth)." Journal of Asian Studies 44, no. 04 (August 1985): 901–3. http://dx.doi.org/10.1017/s0021911800095024.

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17

Januleviciene, Ingrida. "Ophthalmology and mathematics: crossroad or scientific interface?" Modeling and Artificial Intelligence in Ophthalmology 1, no. 2 (December 15, 2016): 5–9. http://dx.doi.org/10.35119/maio.v1i2.39.

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The progress of science is discontinuous. However, accepting the dynamic nature of science, most of us have experienced the point of research crossroads when it was hard to choose the correct path. In 1962 Thomas Samuel Kuhn published his controversial book The Structure of Scientific Revolutions introducing the term “paradigm shift” raising the idea that progress isn't a continuous accumulation, but rather a revolutionary process where brand new ideas are adopted and old ideas are abandoned. Without trying to accept or argue philosphical aspects, today we experience a rapidly growing amount of research in ophthalmology. The goal of the current evidence-based approach in medicine is to optimize everyday clinical practice based on comprehensive research. However, results coming from the basic sciences sometimes may not be directly applicableto an individual patient. The latest developments, scientific achievements and research in ophthalmology steer to the exciting new perspective based on a multidisciplinary approach. Bringing together scientists whose expertise encompasses ophthalmology, physiology, mathematics, physics and engineering and who explore different aspects of the same problems empowering to make scientific progress. Can ophthalmologists think mathematically? Is it possible to provide a quantitative representation of the biophysical processes in the eye? Application of objective scientific methods and subjective perspectives can open up a wide range of educational and professional opportunities leading to a better understanding of the pathogenesis and the natural course of the disease, progression and new ways of treatment. Introducing the 2nd issue of Journal for Modeling in Ophthalmology, we hope the reader will enjoy both clinical and theoretical insights on glaucoma in short papers that followed the International Congress on Advanced Technologies and Treatments for Glaucoma (ICATTG15) held in Milan (Italy), October 29-31, 2015 (http://www.icatto.com/archive/icattg2015/). Normal tension glaucoma is a particularly difficult type of glaucoma both in terms of diagnosis and treatment. M. Iester pointed out that different types of glaucoma exist and are probably based on the presence of different risk factors. The cut-off value of 21 mmHg is not used anymore to differentiate healthy subjects from glaucoma patients. The paper by L. Quaranta et al analyses the rationale for IOP measurements throughout the 24-hour cycle. IOP is not a static number; rather, it exhibits time-dependent variations that can reach up to 6 mmHg over a 24-hour period in healthy eyes, and even more in eyes with glaucoma2-5. Regarding 24-hour IOP characteristics, only IOP peak was correlated to visual field progression, while 24-hour IOP fluctuation was not an independent risk factor6. Indeed, 24-hour mean, peak and fluctuation were all associated and a strong correlation was found between mean and peak IOP, and between fluctuation and peak IOP. Mean IOP is a strong predictor of glaucomatous damage. A desired therapeutic target is therefore a uniform reduction of IOP throughout the 24 hours. A reliable method of continuous IOP measurement would be desirable, making 24-hour IOP phasing easier and opening new pathways for research. Interestingly, the papers by M. Szopos M et al and A. Mauri et al lead to new perspectives of mathematical modeling of aqueous humor flow and intraocular pressure towards individualized glaucoma management. M. Szopos et al aimed to provide both a qualitative description and a quantitative assessment of how variations in aqueous humor flow parameters influence IOP and the outcome of IOP lowering medications. They developed a mathematical model that described the steady state value of IOP as the result of the balance between aqueous humor production and drainage and performing stochastic simulations to assess the influence of different factors on the IOP distribution in ocular normotensive and ocular hypertensive subjects and also on the IOP reduction following medications. This model may help identify patient specific factors that influence the efficacy of IOP lowering medications and aid the development of novel, effective, and individualized therapeutic approaches to glaucoma management. A. Mauri et al. theoretically analyzed new aspects of electro-fluid dynamics of aqueous humor production. The connection between HCO3, Na+ and topical medications in the regulation of aqueous humor production is still controversial and difficult to study experimentally by trying to isolate the role of a single electrolyte in regulating aqueous humor production. The use of a mathematical model appeared to be a promising approach to help unravel such a connection through simulation and comparison of different predicted scenarios. Groups of authors from Indianapolis and Milan universities contributed to glaucoma progression analysis. K. Hutchins et al paper on clinical evaluation of baseline characteristics predictive of structural and functional progression in open angle glaucoma patients with different demographic characteristics aimed to examine ocular blood flow parameters that may predict structural and functional disease progression in open angle glaucoma patients of different diabetic status, gender, ethnicity, and body mass index. D. Messenio et al. evaluated the variations of IOP, morphometric papillary characteristics, perimetric indices and electrophysiological parameters before and after topical IOP lowering therapy in patients with suspect normal tension glaucoma. They showed that electrophysiological tests could provide a more sensitive measure of retinal ganglion cell integrity and help distinguish between suspect normal-pressure glaucoma patients before perimetric alterations are evident and normal subjects with apparent larger disc cupping. Over the past decades, color Doppler imaging (CDI) has gained popularity as a reliable tool to measure blood flow in a variety of vascular beds throughout the body. The use of CDI to measure blood flow parameters in retrobulbar vessels has become very common. L. Carichino et al introduced a computer-aided identification of novel ophthalmic artery waveform parameters. The computed-aided analysis of ophthalmic artery velocity waveforms obtained via CDI were able to distinguish arterial waveform parameters values between healthy subjects and glaucoma patients, as well as between gender. Authors foresee further studies investigating the potential to predict severity and progression of glaucoma. An interesting contribution by S. Cassani et al on theoretical predictions of metabolic flow regulation in the retina aims to better understand the regulating mechanisms in health and disease. This study used a theoretical model to investigate the response of retinal blood flow to changes in tissue oxygen demand. The increase in blood flow predicted by the model due to an increase in oxygen demand was not in the same proportion as the change in blood flow observed with the same decrease in oxygen demand, suggesting that vascular regulatory mechanisms may respond differently to different levels of oxygen demand. Several studies have suggested an association between vascular factors and glaucoma7-11. Several epidemiological studies demonstrated the influence of ocular perfusion pressure on the prevalence, incidence and progression of glaucoma12. Ocular perfusion pressure refers to the pressure available to drive blood through the intraocular vasculature, with the degree of perfusion being influenced by the resistance to flow, which is a function of the vessel caliber or the vessel tone 13. While it seems a very complex parameter, A. Guglielmi et al utilized statistical techniques and analysis to show that it is the joint effect of IOP, ocular perfusion pressure and blood pressure, or, more precisely, of all the covariates in the selected logistic model, that determines the probability of disease, rather than the value of an individual covariate. Importantly, the main statistical interest should be the prediction of disease probabilities for new patients entering the study, presenting specific values of the covariates included in the model, rather than the estimated individual effect of a single predictor. It has been shown that glaucoma, proliferative vitreoretinopathy, posterior capsule opacification, diabetic retinopathy, age-related macular degeneration, pterygium and keratoconus have been associated with modulation of Transforming Growth Factor beta (TGF-β) protein expression14-20. Therapeutic intervention targeting TGF-β2 protein expression may have multifold effects on relevant intraocular tissues such as trabecular meshwork (cell invasion/migration), retina (scarring and wound-healing processes) and/or optic nerve head (neuroprotection), and warrant further evaluation in patients suffering advanced glaucoma and undergoing trabeculectomy. Hasenbach K et al. used a murine model of glaucoma filtration surgery to evaluate the effect of intraocular ISTH0036 administration. They showed that treatment with ISTH0036 resulted in prolonged bleb survival and decreased scarring (downregulation of collagen 1 and 3 fibers) in a murine glaucoma filtration surgery model. Initial results rose a strong rationale that patients with glaucoma or other ocular diseases may benefit from treatment with TGF-β2 antisense oligonucleotides. D.Paulaviciute-Baikstiene et al. performed a prospective 12 month study aiming to find the correlation between anterior segment OCT and functional outcomes of trabeculectomy by describing morphological features of successful and limited success filtering blebs. The detection of early postoperative scarring and the continuing development of surgical measures to reduce this risk represent a major challenge of filtering surgery. Authors suggest that larger internal fluid filled cavity, total bleb height, bigger bleb wall thickness and multiform bleb wall reflectivity are good indicators of successful bleb function. The 2nd Issue of the Journal for Modeling in Ophthalmology uniquely combines and balances clinical and mathematical aspects in the study of glaucoma and we believe that both ophthalmologists and modeling experts will find in it interesting aspects and new information on glaucoma and its risk factors. Enjoy your reading!
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Oliveira, Ailson Costa de, and Jennifer Sarah Cooper. "INGLÊS PARA TECNOLOGIA DE INFORMAÇÃO: UM CURSO FIC EM UM CAMPUS DO INSTITUTO FEDERAL DO RIO GRANDE DO NORTE." ESPecialist 39, no. 1 (July 27, 2018). http://dx.doi.org/10.23925/2318-7115.2018v39i1a6.

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Esta pesquisa, de natureza qualiquantitativa, trata de uma ação pedagógica de estratégias de leitura na base de Inglês para Fins Específicos (IFE) (Hutchinson e Waters, 1991; Dudley-Evans e St John, 1998; Ramos, 2005), na área de informática, no contexto de Ensino Básico Técnico e Tecnológico em um campus do Instituto Federal do Rio Grande do Norte. Objetiva-se identificar e quantificar marcas linguísticas utilizando instrumentos e categorias baseados no aparato teórico da Linguística Sistêmico Funcional (Halliday e Mathiessen, 2014), mais especificamente, fazendo-se uma Análise do Discurso por meio das ferramentas semântico-discursivas do Sistema de Avaliatividade elaboradas por Martin e Rose (2007) e Martin e White (2005). Observamos como os alunos caracterizam, nas escolhas lexicogramaticais, suas percepções da ação pedagógica, através das categorias Apreciação e Julgamento, componentes do Subsistema de Atitude no Sistema de Avaliatividade, levando-se em consideração os tipos reação, composição e valoração.
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"Donald A. Dewsbury. Comparative Psychology in the Twentieth Century. Stroudsburg, Pa.: Hutchinson Ross Publishing, 1984. xii + 413 pp. $34.95 (cloth) (Reviewed by George F. Michel)." Journal of the History of the Behavioral Sciences 21, no. 3 (July 1985): 256–58. http://dx.doi.org/10.1002/1520-6696(198507)21:3<256::aid-jhbs2300210317>3.0.co;2-r.

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"Volcanoes of the World: A Regional Directory, Gazetteer, and Chronology of Volcanism During the Last 10.000 Years. By Tom Simkin Et Al. Hutchinson Ross, 1981. Pp. 240. Cloth $24.95." Quarterly Journal of the Royal Meteorological Society 111, no. 468 (August 15, 2007): 667–68. http://dx.doi.org/10.1002/qj.49711146823.

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De Vos, Gail. "News and Announcements." Deakin Review of Children's Literature 5, no. 3 (January 29, 2016). http://dx.doi.org/10.20361/g21300.

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AWARDSSome major international children’s literature awards have just been announced as I compile the news for this issue. Several of these have Canadian connections.2016 ALSC (Association for Library Service to Children) Book & Media Award WinnersJohn Newbery Medal"Last Stop on Market Street,” written by Matt de la Peña, illustrated by Christian Robinson and published by G. P. Putnam’s Sons, an imprint of Penguin Books (USA) LLC Newbery Honor Books"The War that Saved My Life," written by Kimberly Brubaker Bradley and published by Dial Books for Young Readers, an imprint of Penguin Books (USA) LLC“Roller Girl,” written and illustrated by Victoria Jamieson and published by Dial Books for Young Readers, an imprint of Penguin Books (USA) LLC“Echo,” written by Pam Muñoz Ryan and published by Scholastic Press, an imprint of Scholastic Inc.Randolph Caldecott Medal"Finding Winnie: The True Story of the World’s Most Famous Bear," illustrated by Sophie Blackall, written by Lindsay Mattick and published by Little, Brown and Company, a division of Hachette Book Group, Inc.Caldecott Honor Books"Trombone Shorty," illustrated by Bryan Collier, written by Troy Andrews and published by Abrams Books for Young Readers, an imprint of ABRAMS“Waiting,” illustrated and written by Kevin Henkes, published by Greenwillow Books, an imprint of HarperCollins Publishers“Voice of Freedom Fannie Lou Hamer Spirit of the Civil Rights Movement,” illustrated by Ekua Holmes, written by Carole Boston Weatherford and published by Candlewick Press“Last Stop on Market Street,” illustrated by Christian Robinson, written by Matt de le Peña and published by G. P. Putnam’s Sons, an imprint of Penguin Books (USA) LLC Laura Ingalls Wilder AwardJerry Pinkney -- His award-winning works include “The Lion and the Mouse,” recipient of the Caldecott Award in 2010. In addition, Pinkney has received five Caldecott Honor Awards, five Coretta Scott King Illustrator Awards, and four Coretta Scott King Illustrator Honors. 2017 May Hill Arbuthnot Honor Lecture AwardJacqueline Woodson will deliver the 2017 May Hill Arbuthnot Honor Lecture. Woodson is the 2014 National Book Award winner for her New York Times bestselling memoir, “Brown Girl Dreaming.” Mildred L. Batchelder Award“The Wonderful Fluffy Little Squishy,” published by Enchanted Lion Books, written and illustrated by Beatrice Alemagna, and translated from the French by Claudia Zoe BedrickBatchelder Honor Books“Adam and Thomas,” published by Seven Stories Press, written by Aharon Appelfeld, iIllustrated by Philippe Dumas and translated from the Hebrew by Jeffrey M. Green“Grandma Lives in a Perfume Village,” published by NorthSouth Books, an imprint of Nordsüd Verlag AG, written by Fang Suzhen, iIllustrated by Sonja Danowski and translated from the Chinese by Huang Xiumin“Written and Drawn by Henrietta,” published by TOON Books, an imprint of RAW Junior, LLC and written, illustrated, and translated from the Spanish by Liniers.Pura Belpre (Author) Award“Enchanted Air: Two Cultures, Two Wings: A Memoir," written by Margarita Engle and published by Atheneum Books for Young Readers, an imprint of Simon & Schuster Children’s Publishing DivisionBelpre (Author) Honor Books"The Smoking Mirror," written by David Bowles and published by IFWG Publishing, Inc."Mango, Abuela, and Me," written by Meg Medina, illustrated by Angela Dominguez and published by Candlewick PressPura Belpre (Illustrator) Award"The Drum Dream Girl," illustrated by Rafael López, written by Margarita Engle and published by Houghton Mifflin HarcourtBelpre (Illustrator) Honor Books"My Tata’s Remedies = Los remedios de mi tata,” iIllustrated by Antonio Castro L., written by Roni Capin Rivera-Ashford and published by Cinco Puntos Press“Mango, Abuela, and Me,” illustrated by Angela Dominguez, written by Meg Medina and published by Candlewick Press“Funny Bones: Posada and His Day of the Dead Calaveras,” illustrated and written by Duncan Tonatiuh and published by Abrams Books for Young Readers, an imprint of ABRAMSAndrew Carnegie Medal "That Is NOT a Good Idea," produced by Weston Woods Studios, Inc.Theodor Seuss Geisel Award"Don’t Throw It to Mo!" written by David A. Adler, illustrated by Sam Ricks and published by Penguin Young Readers, and imprint of Penguin Group (USA), LLCGeisel Honor Books "A Pig, a Fox, and a Box," written and illustrated by Jonathan Fenske and published by Penguin Young Readers, an Imprint of Penguin Group (USA) LLC"Supertruck," written and illustrated by Stephen Savage and published by A Neal Porter Book published by Roaring Brook Press, a division of Holtzbrinck Publishing Holdings Limited Partnership"Waiting," written and illustrated by Kevin Henkes and published by Greenwillow Books, an imprint of HarperCollins Publishers.Odyssey Award"The War that Saved My Life," produced by Listening Library, an imprint of the Penguin Random House Audio Publishing Group, written by Kimberly Brubaker Bradley and narrated by Jayne EntwistleOdyssey Honor Audiobook"Echo," produced by Scholastic Audio / Paul R. Gagne, written by Pam Munoz Ryan and narrated by Mark Bramhall, David De Vries, MacLeod Andrews and Rebecca SolerRobert F. Sibert Informational Book Medal"Funny Bones: Posada and His Day of the Dead Calaveras,” written and illustrated by Duncan Tonatiuh and published by Abrams Books for Young Readers, an imprint of ABRAMSSibert Honor Books"Drowned City: Hurricane Katrina and New Orleans," written and illustrated by Don Brown and published by Houghton Mifflin Harcourt"The Boys Who Challenged Hitler: Knud Pedersen and the Churchill Club," by Phillip Hoose and published by Farrar Straus Giroux Books for Young Readers"Turning 15 on the Road to Freedom: My Story of the 1965 Selma Voting Rights March," written by Lynda Blackmon Lowery as told to Elspeth Leacock and Susan Buckley, illustrated by PJ Loughran and published by Dial Books, an imprint of Penguin Group (USA) LLC"Voice of Freedom: Fannie Lou Hamer, Spirit of the Civil Rights Movement," written by Carole Boston Weatherford, illustrated by Ekua Holmes and published by Candlewick PressCONFERENCES & EVENTSThis 2016 is shaping up to be a busy year for those of us involved with Canadian children’s literature. To tantalize your appetite (and encourage you to get involved) here are some highlights:January:Vancouver Children’s Literature Roundtable event: A Celebration of BC’s Award Children’s Authors and Illustrators with special guests Rachel Hartman and the Children’s Literature Roundtables of Canada 2015 Information Book Award winners Margriet Ruurs & Katherine Gibson, January 27, 2016, 7 – 9 pm. Creekside Community Centre, 1 Athletes Way, Vancouver. Free to members and students.April:Wordpower programs from the Young Alberta Book Society feature teams of Albertan children’s literary artists touring to schools in rural areas. Thanks to the generous sponsorship of Cenovus Energy, schools unable to book artist visits due to prohibitive travel costs are able to participate.April 4-8: Wordpower South will send 8 artist teams to communities roughly between Drumheller and Medicine Hat. Artists include Karen Bass, Lorna Shultz-Nicholson, Bethany Ellis, Marty Chan, Mary Hays, Sigmund Brouwer, Carolyn Fisher, Natasha DeenApril 25-29: Wordpower North will have a team of 8 artists traveling among communities in north-eastern Alberta such as Fort MacKay, Conklin, Wabasca, Lac La Biche, Cold Lake, and Bonnyville. The artists include Kathy Jessup, Lois Donovan, Deborah Miller, David Poulsen, Gail de Vos, Karen Spafford-Fitz, Hazel Hutchins, Georgia Graham May: COMICS AND CONTEMPORARY LITERACY: May 2, 2016; 8:30am - 4:30pm at the Rozsa Centre, University of Calgary. This is a one day conference featuring presentations and a workshop by leading authors, scholars, and illustrators from the world of comics and graphic novels. This conference is the 5th in the annual 'Linguistic Diversity and Language Policy' series sponsored by the Chair, English as an Additional Language, Werklund School of Education, University of Calgary. Tom Ricento is the current Chair-holder. The conference is free and lunch is provided. Seating is limited, so register early. The four presenters are:Jillian Tamaki, illustrator for This One Summer, and winner of the Governor General's Award for children's illustration.Richard van Camp, best-selling author of The Lesser Blessed and Three Feathers, and member of the Dogrib Nation.Dr. Nick Sousanis, post-doctoral scholar, teacher and creator of the philosophical comic Unflattening.Dr. Bart Beaty, University of Calgary professor, acclaimed comics scholar and author of Comics vs. Art TD Canadian Children’s Book Week 2016. In 2016, the Canadian Children's Book Centre celebrates 40 years of bringing great Canadian children's books to young readers across the country and the annual TD Canadian Children’s Book Week will be occurring this May across Canada. The theme this year is the celebration of these 40 years of great books written, illustrated and published in Canada as well as stories that have been told over the years. The 2016 tour of storytellers, authors and illustrators and their area of travel are as follows:Alberta: Bob Graham, storyteller; Kate Jaimet, authorBritish Columbia (Interior region) Lisa Dalrymple, author; (Lower Mainland region) Graham Ross, illustrator; (Vancouver Island region) Wesley King, author; (Northern region, Rebecca Bender, author & illustrator.Manitoba: Angela Misri, author; Allison Van Diepen, authorNew Brunswick: Mary Ann Lippiatt, storytellerNewfoundland: Maureen Fergus, authorLabrador: Sharon Jennings, authorNorthwest Territories: Geneviève Després, illustratorNova Scotia: Judith Graves, authorNunavut: Gabrielle Grimard, illustratorOntario: Karen Autio, author; Marty Chan, author; Danika Dinsmore, author; Kallie George, author; Doretta Groenendyk, author & illustrator; Alison Hughes, author; Margriet Ruurs, author.Prince Edward Island: Wallace Edwards, author & illustratorQuebec (English-language tour): LM Falcone, author; Simon Rose, author; Kean Soo, author & illustrator; Robin Stevenson, author; and Tiffany Stone, author/poet.Saskatchewan: (Saskatoon and northern area) Donna Dudinsky, storyteller; (Moose Jaw/Regina and southern area) Sarah Ellis, authorYukon: Vicki Grant, author-----Gail de Vos is an adjunct professor who teaches courses on Canadian children's literature, young adult literature, and comic books & graphic novels at the School of Library and Information Studies (SLIS) at the University of Alberta. She is the author of nine books on storytelling and folklore. Gail is also a professional storyteller who has taught the storytelling course at SLIS for over two decades.
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Dados, Nour. "Anything Goes, Nothing Sticks: Radical Stillness and Archival Impulse." M/C Journal 12, no. 1 (March 1, 2009). http://dx.doi.org/10.5204/mcj.126.

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IntroductionThe perception of the archive as the warehouse of tradition is inflected with the notion that what it stores is also removed from the everyday, at once ancient but also irrelevant, standing still outside time. Yet, if the past is of any relevance, the archive cannot maintain a rigid fixity that does not intersect with the present. In the work of the Atlas Group, the fabrication of “archival material” reflects what Hal Foster has termed an “archival impulse” that is constructed of multiple temporalities. The Atlas Group archive interrogates forms that are at once still, excavated from life, while still being in the present. In the process, the reductive singularity of the archive as an immobile monument is opened up to the complexity of a radical stillness through which the past enters the present in a moment of recognition. What is still, and what is still there, intersect in the productivity of a stillness that cuts through an undifferentiated continuity. This juncture echoes the Benjaminian flash which heralds the arrival of past in the presentTo articulate the past historically does not mean to recognize it ‘the way it really was’ (Ranke). It means to seize hold of a memory as it flashes up at a moment of danger. (Benjamin, Theses)Klee’s Angelus Novus stands still between past and future as a momentary suspension of motion brings history and prophecy into the present. For “the historian of the dialectic at a standstill”, Walter Benjamin, historical materialism was not simply a means of accessing the past in the present, but of awakening the potential of the future (Tiedemann 944-945). This, Rolf Tiedemann suggests, was the revolution of historical perception that Benjamin wanted to bring about in his unfinished Arcades Project (941). By carrying the principle of montage into history, Benjamin indicates an intention “to discover in the analysis of the small individual moment the crystal of the total event” (Benjamin Arcades 461). This principle had already been alluded to in his “Theses on the Philosophy of History” where he had written that a historical materialist cannot do without a present in which time stands still, and later, that it is in the arrest of thought that what has been and what will be “crystallizes into a monad” (Benjamin “Theses” 262-263).Everywhere in Benjamin’s writings on history, there is something of the irreducibility of the phrase “standing still”. Standing still: still as an active, ongoing form of survival and endurance, still as an absence of movement. The duality of stillness is amplified as semantic clarity vacillates between one possibility and another: to endure and to be motionless. Is it possible to reduce “standing still” to a singularity? Benjamin’s counsel to take hold of memory at the “moment of danger” might be an indication of this complexity. The “moment of danger” emerges as the flash of the past in the present, but also the instant at which the past could recede into the inertia of eternity, at once a plea against the reduction of the moment into a “dead time” and recognition of the productivity of stillness.Something of that “flash” surfaces in Gilles Deleuze’s reading of Michel Foucault: “a first light opens up things and brings forth visibilities as flashes and shimmerings, which are the ‘second light’” (Deleuze 50). The first flash makes “visibilities visible” and determines what can be seen in a given historical period, while the second makes “statements articulable” and defines what can be said (Deleuze 50). These visibilities and statements, however, are distributed into the stratum and constitute knowledge as “stratified, archivized, and endowed with a relatively rigid segmentarity” (Deleuze 61). Strata are historically determined, what they constitute of perceptions and discursive formations varies across time and results in the presence of thresholds between the stratum that come to behave as distinct layers subject to splits and changes in direction (Deleuze 44). Despite these temporal variations that account for differences across thresholds, the strata appear as fixed entities, they mimic rock formations shaped over thousands of years of sedimentation (Deleuze and Guattari 45). Reading Deleuze on Foucault in conjunction with his earlier collaborative work with Felix Guattari brings forth distant shadows of another “stratification”. A Thousand Plateaus is notably less interested in discursive formations and more concerned with “striation”, the organisation and arrangement of space by the diagrams of power. Striated space is state space. It is offset by moving in the opposite direction, effectively turning striated space into smooth space (Deleuze and Guattari 524).Whether on striation or stratification, Deleuze’s work exhibits more than a cautionary distrust of processes of classification, regulation, and organization. Despite the flash that brings visibilities and statements into being, stratification, as much as striation, remains a technique of knowledge shaped by the strategies of power. It is interesting however, that Deleuze sees something as indeterminate as a flash, creating structures that are as determined as stratum. Yet perhaps this is a deceptive conjecture since while the strata appear relatively rigid they are also “extremely mobile” (Deleuze and Guattari 553). Foucault had already given an indication that what the archaeological method uncovers is not necessarily suspended, but rather that it suspends the notion of an absolute continuity (Archaeology 169). He suggests that “history is that which transforms documents into monuments” (7). The task of archaeology, it would seem, is to recover documents from monuments by demonstrating rather than reversing the process of sedimentation and without necessarily relying on a motionless past. While there is a relative, albeit interstratically tentative, stillness in the strata, absolute destratification proceeds towards deterritorialisation through incessant movement (Deleuze and Guattari 62-63).If A Thousand Plateaus is any indication, the imperative for the creative thinker today seems to be stirring in this direction: movement, motion, animation. Whatever forms of resistance are to be envisioned, it is motion, rather than stillness, that emerges as a radical form of action (Deleuze and Guattari 561). The question raised by these theoretical interventions is not so much whether such processes are indeed valuable forms of opposition, but rather, whether movement is always the only means, or the most effective means, of resistance? To imagine resistance as “staying in place” seems antithetical to nomadic thinking but is it not possible to imagine moments when the nomad resists not by travelling, but by dwelling? What of all those living a life of forced nomadism, or dying nomadic deaths, those for whom movement is merely displacement and loss? In Metamorphoses Rosi Braidotti reflects upon forced displacement and loss, yet her emphasis nonetheless remains on “figurations”, mappings of identity through time and space, mappings of movement (2-3). Braidotti certainly does not neglect the victims of motion, those who are forced to move, yet she remains committed to nomadism as a form of becoming. Braidotti’s notion of “figurations” finds a deeply poignant expression in Joseph Pugliese’s textual maps of some of these technically “nomadic” bodies and their movement from the North African littoral into the waters of the Mediterranean where they eventually surface on southern European shores as corpses (Pugliese 15). While Braidotti recognizes the tragedy of these involuntary nomads, it is in Pugliese’s work that this tragedy is starkly exposed and given concrete form in the figures of Europe’s refugees. This is movement as death, something akin to what Paul Virilio calls inertia, the product of excessive speed, the uncanny notion of running to stand still (Virilio 16).This tension between motion and stillness surfaces again in Laura Marks’ essay “Asphalt Nomadism.” Despite wanting to embrace the desert as a smooth space Marks retorts that “smooth space seems always to be elsewhere” (Marks 126). She notes the stability of the acacia trees and thorny shrubs in the desert and the way that nomadic people are constantly beset with invitations from the “civilising forces of religion and the soporific of a daily wage” (Marks 126). Emphatically she concludes that “the desert is never really ‘smooth’, for that is death” (Marks 126). On this deviation from Deleuze and Guattari’s notion of the desert as smooth space she concludes: “we who inherit their thinking need to stay on the ground: both in thought, moving close to the surface of concepts, and literally, remaining alert to signs of life in the sand and the scrub of the desert” (Marks 126). In Marks’ appeal for groundedness the tension between motion and stillness is maintained rather than being resolved through recourse to smoothness or in favour of perpetual movement. The sedentary and still structures that pervade the desert remain: the desert could not exist without them. In turn we might ask whether even the most rigorous abstraction can convince us that the ground between radical nomadism and perpetual displacement does not also need to be rethought. Perhaps this complexity is starkest when we begin to think about war, not only the potentiality of the war-machine to destabilize the state (Deleuze and Guattari 391), but war as the deterritorialisation of bodies, lives and livelihoods. Is the war of nomadism against the state not somehow akin to war as the violence that produces nomadic bodies through forced displacement? One of the questions that strikes me about the work of the Atlas Group, “an imaginary non-profit research foundation established in Beirut to research and document the contemporary history of Lebanon” (Raad 68) through the production and exhibition of “archival” material, is whether their propensity towards still forms in the creation of documentary evidence cannot be directly attributed to war as perpetual movement and territorial flexibility, as the flattening of structure and the creation of “smooth space” (Deleuze and Guattari 389). One need only think of the reigns of terror that begin with destratification – abolishing libraries, destroying documents, burning books. On the work of the Atlas Group, Andre Lepecki offers a very thorough introduction:The Atlas Group is an ongoing visual and performative archival project initiated by Walid Raad …whose main topic and driving force are the multiple and disparate events that history and habit have clustered into one singularity named “The Lebanese Civil Wars of 1975-1991”. (Lepecki 61).While the “inventedness” of the Atlas Group’s archive, its “post-event” status as manufactured evidence, raises a myriad of questions about how to document the trauma of war, its insistence on an “archival” existence, rather than say a purely artistic one, also challenges the presumption that the process of becoming, indeed of producing or even creating, is necessarily akin to movement or animation by insisting on the materiality of producing “documents” as opposed to the abstraction of producing “art”. The Atlas Group archive does not contribute directly to the transformation of visibilities into statements so much as statements into visibilities. Indeed, the “archival impulse” that seems to be present here works against the constitution of discursive formations precisely by making visible those aspects of culture which continue to circulate discursively while not necessarily existing. In other words, if one reads the sedimentary process of stratification as forming knowledge by allowing the relationships between “words” and “things” to settle or to solidify into historical strata, then the Atlas Group project seems to tap into the stillness of these stratified forms in order to reverse the signification of “things” and “words”. Hal Foster’s diagnosis of an “archival impulse” is located in a moment where, as he says, “almost anything goes and almost nothing sticks” in reference to the current obliviousness of contemporary artistic practices to political culture (Foster 2-3). Foster’s observation endows this paper with more than just an appropriate title since what Foster seems to identify are the limitations of the current obsession with speed. What one senses in the Atlas Group’s “archival impulse” and Foster’s detection of an “archival impulse” at play in contemporary cultural practices is a war against the war on form, a war against erasure through speed, and an inclination to dwell once more in the dusty matter of the past, rather than to pass through it. Yet the archive, in the view of nomadology, might simply be what Benjamin Hutchens terms “the dead-letter office of lived memory” (38). Indeed Hutchens’s critical review of the archive is both timely and relevant pointing out that “the preservation of cultural memories eradicated from culture itself” simply establishes the authority of the archive by erasing “the incessant historical violence” through which the archive establishes itself (Hutchens 38). In working his critique through Derrida’s Archive Fever, Hutchens revisits the concealed etymology of the word “archive” which “names at once the commencement and the commandment” (Derrida 1). Derrida’s suggestion that the concept of the archive shelters both the memory of this dual meaning while also sheltering itself from remembering that it shelters such a memory (Derrida 2) leads Hutchens to assert that “the archival ‘act’ opens history to the archive, but it closes politics to its own archivization” (Hutchens 44). The danger that “memory cultures”, archives among them, pose to memory itself has also been explored elsewhere by Andreas Huyssen. Although Huyssen does not necessary hold memory up as something to be protected from memory cultures, he is critical of the excessive saturation of contemporary societies with both (Huyssen 3). Huyssen refers to this as the “hypertrophy of memory” following Nietzsche’s “hypertrophy of history” (Huyssen 2-3). Although Hutchens and Huyssen differ radically in direction, they seem to concur nonetheless that what could be diagnosed as an “archival impulse” in contemporary societies might describe only the stagnation and stiltedness of the remainders of lived experience.To return once more to Foster’s notion of an “archival impulse” in contemporary art practices, rather than the reinstitution of the archive as the warehouse of tradition, what seems to be at stake is not necessarily the agglutination of forms, but the interrogation of formations (Foster 3). One could say that this is the archive interrogated through the eyes of art, art interrogated through the eyes of the archive. Perhaps this is precisely what the Atlas Group does by insisting on manufacturing documents in the form of documentary evidence. “Missing Lebanese Wars”, an Atlas Group project produced in 1998, takes as its point of departure the hypothesisthat the Lebanese civil war is not a self-evident episode, an inert fact of nature. The war is not constituted by unified and coherent objects situated in the world; on the contrary, the Lebanese civil war is constituted by and through various actions, situations, people, and accounts. (Raad 17-18)The project consists of a series of plates made up of pages taken from the notebook of a certain Dr Fadl Fakhouri, “the foremost historian of the civil war in Lebanon” until his death in 1993 (Raad 17). The story goes that Dr Fakhouri belonged to a gathering of “major historians” who were also “avid gamblers” that met at the race track every Sunday – the Marxists and the Islamists bet on the first seven races, while the Maronite nationalists and the socialists bet on the last eight (Raad 17). It was alleged that the historians would bribe the race photographer to take only one shot as the winning horse reached the post. Each historian would bet on exactly “how many fractions of a second before or after the horse crossed the line – the photographer would expose his frame” (Raad 17). The pages from Dr Fakhouri’s notebook are comprised of these precise exposures of film as the winning horse crossed the line – stills, as well as measurements of the distance between the horse and the finish line amid various other calculations, the bets that the historians wagered, and short descriptions of the winning historians given by Dr Fakhouri. The notebook pages, with photographs in the form of newspaper clippings, calculations and descriptions of the winning historians in English, are reproduced one per plate. In producing these documents as archival evidence, the Atlas Group is able to manufacture the “unified and coherent objects” that do not constitute the war as things that are at once irrelevant, incongruous and non-sensical. In other words, presenting material that is, while clearly fictitious, reflective of individual “actions, situations, people, and accounts” as archival material, the Atlas Group opens up discourses about the sanctity of historical evidence to interrogation by producing documentary evidence for circulating cultural discourses.While giving an ironic shape to this singular and complete picture of the war that continues to pervade popular cultural discourses in Lebanon through the media with politicians still calling for a “unified history”, the Atlas Group simultaneously constitute these historical materials as the work of a single person, Dr Fakhouri. Yet it seems that our trustworthy archivist also chooses not to write about the race, but about the winning historian – echoing the refusal to conceive of the war as a self-evident fact (to talk about the race as a race) and to see it rather as an interplay of individuals, actions and narratives (to view the race through the description of the winning historian). Indeed Dr Fakhouri’s descriptions of the winning historians are almost comical for their affinity with descriptions of Lebanon’s various past and present political leaders. A potent shadow, and a legend that has grown into an officially sanctioned cult (Plate 1).Avuncular rather than domineering, he was adept at the well-timed humorous aside to cut tension. (Plate 3).He is 71. But for 6 years he was in prison and for 10 years he was under house arrest and in exile, so those 16 years should be deducted – then he’s 55 (Plate 5). (Raad 20-29)Through these descriptions of the historians, Lebanon’s “missing” wars begin to play themselves out between one race and the next. While all we have are supposed “facts” with neither narrative, movement, nor anything else that could connect one fact to another that is not arbitrary, we are also in the midst of an archive that is as random as these “facts.” This is the archive of the “missing” wars, wars that are not documented and victims that are not known, wars that are “missing” for no good reason.What is different about this archive may not be the way in which order is manufactured and produced, but rather the background against which it is set. In his introduction to The Order of Things Michel Foucault makes reference to “a certain Chinese encyclopaedia” in a passage by Borges whereanimals are divided into: (a) belonging to the Emperor, (b) embalmed, (c) tame, (d) suckling pigs, (e) sirens, (f) fabulous, (g) stray dogs, (h) included in the present classification, (i) frenzied, (j) innumerable… (xvi)“The uneasiness that makes us laugh when we read Borges”, writes Foucault, is the sense of loss of a “common” name and place (Order, xx). Whereas in Eusethenes, (“I am no longer hungry. Until the morrow, safe from my saliva all the following shall be: Aspics, Acalephs, Acanathocephalates […]”) the randomness of the enumerated species is ordered by their non-location in Eusthenes’ mouth (Foucault, Order xvii), in Borges there is no means through which the enumerated species can belong in a common place except in language (Foucault, Order, xviii). In the same way, the work of the Atlas Group is filtered through the processes of archival classification without belonging to the archives of any real war. There is no common ground against which they can be read except the purported stillness of the archive itself, its ability to put things in place and to keep them there.If the Atlas Group’s archives of Lebanon’s wars are indeed to work against the fluidity of war and its ability to enter and reshape all spaces, then the archival impulse they evoke must be one in which the processes of sedimentation that create archival documents are worked through a radical stillness, tapping into the suspended motion of the singular moment – its stillness, in order to uncover stillness as presence, survival, endurance, to be there still. Indeed, if archives turn “documents into monuments” (Enwezor 23), then the “theatre of statements” that Foucault unearths (Deleuze 47) are not those recovered in the work of the Atlas Group since is not monuments, but documents, that the Atlas Group archive uncovers.It is true that Benjamin urges us to seize hold of memory at the moment of danger, but he does not instruct us as to what to do with it once we have it, yet, what if we were to read this statement in conjunction with another, “for every image of the past that is not recognized by the present as one of its own concerns threatens to disappear irretrievably” (Benjamin, “Theses” 255). By turning monuments into documents it is possible that the Atlas Group reconfigure the formations that make up the archive, indeed any archive, by recognizing images of the past as being still in the present. Not still as a past tense, motionless, but still as enduring, remaining. In the work of the Atlas Group the archival impulse is closely aligned to a radical stillness, letting the dust of things settle after its incitation by the madness of war, putting things in place that insist on having a place in language. Against such a background Benjamin’s “moment of danger” is more than the instant of sedimentation, it is the productivity of a radical stillness in which the past opens onto the present, it is this moment that makes possible a radical reconfiguration of the archival impulse.ReferencesBenjamin, Walter. The Arcades Project. Trans. Howard Eiland and Kevin McLaughlin. Cambridge, Mass.: Belknap Press of Harvard U Press, 2002.———. “Theses on the Philosophy of History.” Illuminations. Ed. Hannah Arendt. New York: Schocken Books, 2007.Braidotti, Rosi. Metamorphoses: Towards a Materialist Theory of Becoming. Cambridge: Polity, 2002.Deleuze, Gilles. Foucault. Trans. Seán Hand. New York: Continuum, 1999.Deleuze, Gilles, and Felix Guattari. A Thousand Plateaus. Trans. Brian Massumi. New York: Continuum, 2004.Derrida, Jacques. Archive Fever: A Freudian Impression. Trans. Eric Prenowitz. Chicago: U of Chicago P, 1996.Enwezor, Okwui. Archive Fever: Uses of the Document in Contemporary Art. Göttingen: Steidl Publishers, 2008.Foster, Hal. “An Archival Impulse.” October 110 (Fall 2004): 3-22.Foucault, Michel. The Archaeology of Knowledge. Trans. Alan Sheridan. London: Routledge, 1992.———. The Order of Things. London: Routledge, 2002.Hutchens, Benjamin. “Techniques of Forgetting? Hypo-Amnesic History and the An-Archive.” SubStance 36.3 (2007): 37-55.Huyssen, Andreas. Urban Palimpsests and the Politics of Memory. Stanford: Stanford U P, 2003.Lepecki, Andre. “In the Mist of the Event: Performance and the Activation of Memory in the Atlas Group Archive.” Scratching on the Things I Could Disavow. Ed.Walid Raad. Köln: Verlag der Buchhandlung Walther König, 2007.Marks, Laura. “Asphalt Nomadism: The New Desert in Arab Independent Cinema.” Landscape and Film. Ed. Martin Lefebvre. New York: Routledge, 2006.Pugliese, Joseph. “Bodies of Water.” Heat 12 (2006): 12-20. Raad, Walid. Scratching on the Things I Could Disavow. Köln: Verlag der Buchhandlung Walther König, 2007.Schmitz, Britta, and Kassandra Nakas. The Atlas Group (1989-2004). Köln: Verlag der Buchhandlung Walther König, 2006.Tiedemann, Rolf. “Dialectics at a Standstill.” The Arcades Project. Walter Benjamin. Trans. Howard Eiland and Kevin McLaughlin. Cambridge, Mass.: Belknap Press of Harvard U P, 2002.Virilio, Paul. Open Sky. Trans. Julie Rose. London: Verso, 1997.
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"Erratum for the Research Article: “Genomic profiling of ER+ breast cancers after short-term estrogen suppression reveals alterations associated with endocrine resistance” by J. M. Giltnane, K. E. Hutchinson, T. P. Stricker, L. Formisano, C. D. Young, M. V. Estrada, M. J. Nixon, L. Du, V. Sanchez, P. G. Ericsson, M. G. Kuba, M. E. Sanders, X. J. Mu, E. M. Van Allen, N. Wagle, I. A. Mayer, V. Abramson, H. Gόmez, M. Rizzo, W. Toy, S. Chandarlapaty, E. L. Mayer, J. Christiansen, D. Murphy, K. Fitzgerald, K. Wang, J. S. Ross, V. A. Miller, P. J. Stephens, R. Yelensky, L. Garraway, Y. Shyr, I. Meszoely, J. M. Balko, C. L. Arteaga." Science Translational Medicine 11, no. 479 (February 13, 2019): eaaw7620. http://dx.doi.org/10.1126/scitranslmed.aaw7620.

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Railton, Diane. "Justify My Love." M/C Journal 2, no. 4 (June 1, 1999). http://dx.doi.org/10.5204/mcj.1762.

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In the past two decades a number of new disciplines (cultural studies, media studies, gender studies, women's studies, etc.) have established themselves within the academy. They have often been developed from an overtly radical political stance and set out to challenge entrenched ways of thinking about the world and the society we live in. They transgress academic norms by bringing under academic scrutiny things (film, popular music, computer games, etc.) that, in the past, would have been seen as unimportant and unworthy of critical attention. Basically, these new disciplines have provided a space in which to take popular culture seriously in a way that was difficult, if not impossible, within more traditional academic disciplines. By doing so they have also opened up the more traditional disciplines so that musicologists, for example, can now write about Led Zeppelin (Headlam) and professors of philosophy and of English can write learned works about Madonna (Bordo, Kaplan). They have breached academic defences, let popular culture in, made it both acceptable and respectable as a subject of study. As these new disciplines mature, however, it is time for those of us working and studying within them to ask ourselves just what 'taking popular culture seriously' really means. We must be careful not to simply rest on our laurels and presume that work within these disciplines is somehow inherently transgressive. Sometimes our work is not as challenging as we might like to think, but rather it serves to reinforce some boundaries as it undermines others. I want to address this idea here by using as an example the study of pop music, as this is where my research interests lie, but I am sure that what I have to say applies to other areas of popular culture and its critique too. In the bad old days before these new disciplines came along culture was thought of in terms of a simple binary division between 'high art' and 'mass culture'. 'High art' was work produced by an artist who, by dictionary definition, is 'someone who displays in his [sic] work qualities such as sensibility and imagination' (Collins). Its appeal was to an educated elite who could appreciate the depth and complexity of the work, and who could actively engage with the music they were listening to. Mass music, commonly called 'pop', was work produced commercially for profit, performed by artistes rather than artists, entertainers rather than creators. Its appeal was thought to be restricted to those who could be duped into buying it; who, by implication at least, lacked the knowledge and the intelligence to do anything more than passively consume the products of the culture industry (see, for example, Adorno, Gans). High art was about quality, and was differentiated in terms of quality; mass culture referred only to quantity, how many units people could be persuaded to buy. 1960s TV programmes such as Britain's Juke Box Jury, which asked of each record 'will it be a hit or a miss?' rather than 'is it good or bad?', epitomised this. 'Hit or miss?' was a question that had no relevance to high art but was all that could be asked about 'pop'. High art was seen to have meaning, mass culture merely had effects; high art appealed to a distinguished elite of cultured individuals, mass culture to the masses, the people, undistinguished and indistinguishable. One of the earliest tasks for cultural studies and the other new disciplines was to criticise this simple binary opposition that depicted ordinary people as mindless dupes and their tastes as no taste at all. Writers such as Dick Hebdige, and others working at the Birmingham Centre for Contemporary Cultural Studies in the 1970s (e.g. Hall and Jefferson), showed that certain groups of young people actively produced meaning from the products of popular culture. They were not simply a passively duped audience. Others discussed the influence of art on popular music and the way in which "pop musicians apply 'high art' skills and identities to a mass cultural form" (Frith and Horne 2). This work blends well with post-modern theories of the breakdown of distinctions between the high and the mass. Here we have 'mass' audiences behaving as if they were listening to high art, 'mass' musicians behaving as if they were making high art. This work is given further credibility by writers such as Peterson and Bryson who argue that society's 'elite' no longer enjoys art music to the exclusion of everything else. Those high status, high income individuals who in the past would have looked down on mass produced work now enjoy 'lowbrow' music like rock or hip hop as well as opera and classical symphonies. Not only are 'mass' audiences behaving as if they were enjoying art but elites are starting to behave as if they were part of the mass. All the work that I have mentioned is very important and played a necessary part in the development of the study of popular music. It clearly demonstrates that the high art/mass culture divide is nowhere near as clear-cut as was often presumed. The main problem with it, however, is that it all challenges the high/mass binary on an empirical level. It says that popular music isn't simply the opposite of art music because some pop musicians bring high art values to their work. It argues that the audience for commercially produced music does not simply consist of cultural dupes because some actively create meanings from commercial products, or that some are part of the cultural elite, 'highbrow' audience. Nowhere does it challenge the value system on which the high/mass divide depends; a value system whereby imaginative, demanding, intelligent music is thought to be somehow better, more worthy, more valuable than music that simply has a catchy tune and is fun to sing along to. A value system that also implies that those who listen to imaginative, demanding, intelligent music are somehow better, more worthy, more valuable people than those who do not. When we say that some music, some parts of the audience are not 'mass' we are saying that the rest are. We are drawing the same lines just in a different place; we are constructing a high popular music/mass popular music divide that is essentially the same as the high art/mass culture divide. This worries me for a number of reasons, far too many to go into in the space allowed. I want to concentrate, therefore, on two, related problems. Firstly it mirrors the same sort of distinctions that are made in music journalism and music subcultures where, for example, Chuck D complains that most hip-hop nowadays is simply hip-pop (Touch magazine) and journalist Burhan Wazir argues that drum and bass is too intelligent for the general public to appreciate (The Observer). Surely we, as radical academics, should be critiquing this sort of attitude,not implicitly supporting it! And we do support it every time we write an article that talks about the artistic and/or political importance of a genre of pop music, or a pop music video, everytime we write about some of the audience in a way that implies they are better than the rest because of the musical choices they have made. Secondly it limits the sort of music that academics are concerned with. What seems to have happened is that when academics get their hands on popular culture they have to treat it as if it were 'high art'. They/we make judgements based on the artistic integrity of the performer, on the 'sensibility and imagination' that they bring to their product. And the popular culture that gets discussed is only that which can be discussed as if it were high art. Work that doesn't make any claims to artistic integrity is ignored. Try looking through cultural studies, media studies, gender studies journals and books for articles about 'boy band' pop or the Spice Girls, or for that matter serious academic work on Phil Collins or Céline Dion; work that is highly popular but has no artistic pretensions. You'll find almost nothing. You will, however, find loads about 'intelligent', 'artistic' music; Madonna's transgressive play with sex and gender imagery (e.g. Schwichtenberg), dance culture's artistic and political importance (e.g. Hemment, Hesmondhalgh), hip-hop's post-modern Blackness (e.g. Potter, Rose) etc.,etc. Many of these articles will draw explicit distinctions between the people they are talking about, the music they are talking about, and commercial 'mass' music. Drew Hemment, for example, is critical of the "growth of corporate clubs, corporate magazines and corporate house dance labels" (Hemment 38), and Russell Potter talks about hip-hop that has been "commodified by the music industry, 'made safe' ... for the masses" (Potter 108). Both set up distinctions between commercial music and 'art' music that would do credit to the strictest mass culture theorist. In the past two or three decades the challenge to academic orthodoxy by disciplines such as cultural studies, media studies, gender studies and women's studies has had an effect. The world, and the academy, are now very different places to what they once were. Treating commercial music as if it were art is no longer enough. If these new disciplines are to maintain a radical edge we must continue to push at the limits of the acceptable and bring into question how the boundaries of the acceptable are defined and justified. We need to be exploring ways of undermining the whole concept of cultural elites. It isn't radical to simply replace one elite with another. References Adorno, T. Prisms. London: Spearman, 1967. Bordo, S. "'Material Girl': The Effacements of Postmodern Culture". The Madonna Connection. Ed. C. Schwichtenberg. Boulder: Westview, 1993. Bryson, B. "'Anything But Heavy Metal': Symbolic Exclusion and Musical Dislikes". American Sociological Review 61 (1996): 884-899. Collins English Dictionary. London: Collins, 1991. Frith, S., and H. Horne. Art into Pop. London: Routledge, 1987. Gans, H. Popular Culture and High Culture: An Analysis and Evaluation of Taste. New York: Basic Books, 1974. Hall, S., and T. Jefferson, eds. Resistance through Rituals: Youth Subcultures in Post-War Britain. London: Hutchinson, 1976. Headlam, D. "Does the Song Remain the Same? Questions of Authorship and Identification in the Music of Led Zeppelin." Concert Music, Rock, and Jazz since 1945: Essays and Analytical Studies. Eds. E. W. Marvin and R. Hermann. New York: U of Rochester P, 1995. 313-363. Hebdige, D. Subculture: the Meaning of Style. London: Routledge, 1979. Hemment, D. "e is for Ekstasis". New Formations 31 (1997): 23-38. Hesmondhalgh, D. "The Cultural Politics of Dance Music." Soundings 5 (1997). Kaplan, E. A. "Madonna Politics: Perversion, Repression, or Subversion? or Masks and/as Master-y." The Madonna Connection. Ed. C. Schwichtenberg. Boulder: Westview, 1993. Peterson, R. "Understanding Audience Segmentation: From Elite and Mass to Omnivore and Univore". Poetics 2 (1992): 243-258. Potter, R. Spectacular Vernaculars: Hip-Hop and the Politics of Postmodernism. New York: U of New York P, 1995. Rose T. Black Noise: Rap Music and Black Culture in Contemporary America. Hanover: UP of New England, 1994. Schwichtenberg, C., ed. The Madonna Connection. Boulder: Westview, 1993. Citation reference for this article MLA style: Diane Railton. "Justify My Love: Popular Culture and the Academy." M/C: A Journal of Media and Culture 2.4 (1999). [your date of access] <http://www.uq.edu.au/mc/9906/love.php>. Chicago style: Diane Railton, "Justify My Love: Popular Culture and the Academy," M/C: A Journal of Media and Culture 2, no. 4 (1999), <http://www.uq.edu.au/mc/9906/love.php> ([your date of access]). APA style: Diane Railton. (1999) Justify my love: popular culture and the academy. M/C: A Journal of Media and Culture 2(4). <http://www.uq.edu.au/mc/9906/love.php> ([your date of access]).
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O'Boyle, Neil. "Plucky Little People on Tour: Depictions of Irish Football Fans at Euro 2016." M/C Journal 20, no. 4 (August 16, 2017). http://dx.doi.org/10.5204/mcj.1246.

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I called your producer on the way here in the car because I was very excited. I found out … I did one of those genetic testing things and I found out that I'm 63 percent Irish … I had no idea. I had no idea! I thought I was Scottish and Welsh. It turns out my parents are just full of shit, I guess. But now I’m Irish and it just makes so much sense! I'm a really good drinker. I love St. Patrick's Day. Potatoes are delicious. I'm looking forward to meeting all my cousins … [to Conan O’Brien] You and I are probably related! … Now I get to say things like, “It’s in me genes! I love that Conan O’Brien; he’s such a nice fella.” You’re kinda like a giant leprechaun. (Reese Witherspoon, Tuesday 21 March 2017)IntroductionAs an Irishman and a football fan, I watched the unfolding 2016 UEFA European Championship in France (hereafter ‘Euro 2016’) with a mixture of trepidation and delight. Although the Republic of Ireland team was eventually knocked out of the competition in defeat to the host nation, the players performed extremely well – most notably in defeating Italy 1:0. It is not the on-field performance of the Irish team that interests me in this short article, however, but rather how Irish fans travelling to the competition were depicted in the surrounding international news coverage. In particular, I focus on the centrality of fan footage – shot on smart phones and uploaded to YouTube (in most cases by fans themselves) – in this news coverage. In doing so, I reflect on how sports fans contribute to wider understandings of nationness in the global imagination and how their behaviour is often interpreted (as in the case here) through long-established tropes about people and places. The Media ManifoldTo “depict” something is to represent it in words and pictures. As the contemporary world is largely shaped by and dependent on mass media – and different forms of media have merged (or “converged”) through digital media platforms – mediated forms of depiction have become increasingly important in our lives. On one hand, the constant connectivity made possible in the digital age has made the representation of people and places less controllable, insofar as the information and knowledge about our world circulating through media devices are partly created by ordinary people. On the other hand, traditional broadcast media arguably remain the dominant narrators of people and places worldwide, and their stories, Gerbner reminds us, are largely formula-driven and dramatically charged, and work to “retribalize” modern society. However, a more important point, I suggest, is that so-called new and old media can no longer be thought of as separate and discrete; rather, our attention should focus on the complex interrelations made possible by deep mediatisation (Couldry and Hepp).As an example, consider that the Youtube video of Reese Witherspoon’s recent appearance on the Conan O’Brien chat show – from which the passage at the start of this article is taken – had already been viewed 54,669 times when I first viewed it, a mere 16 hours after it was originally posted. At that point, the televised interview had already been reported on in a variety of international digital news outlets, including rte.ie, independent.ie., nydailynews.com, msn.com, huffingtonpost.com, cote-ivoire.com – and myriad entertainment news sites. In other words, this short interview was consumed synchronously and asynchronously, over a number of different media platforms; it was viewed and reviewed, and critiqued and commented upon, and in turn found itself the subject of news commentary, which fed the ongoing cycle. And yet, it is important to also note that a multiplicity of media interactions does not automatically give rise to oppositional discourse and ideological contestation, as is sometimes assumed. In fact, how ostensibly ‘different’ kinds of media can work to produce a broadly shared construction of a people and place is particularly relevant here. Just as Reese Witherspoon’s interview on the Conan O’Brien show perpetuates a highly stereotypical version of Irishness across a number of platforms, news coverage of Irish fans at Euro 2016 largely conformed to established tropes about Irish people, but this was also fed – to some extent – by Irish fans themselves.Irish Identity, Sport, and the Global ImaginationThere is insufficient space here to describe in any detail the evolving representation of Irish identity, about which a vast literature has developed (nationally and internationally) over the past several decades. As with other varieties of nationness, Irishness has been constructed across a variety of cultural forms, including advertising, art, film, novels, travel brochures, plays and documentaries. Importantly, Irishness has also to a great extent been constructed outside of Ireland (Arrowsmith; Negra).As is well known, the Irish were historically constructed by their colonial masters as a small uncivilised race – as primitive wayward children, prone to “sentimentality, ineffectuality, nervous excitability and unworldliness” (Fanning 33). When pondering the “Celtic nature,” the renowned English poet and cultural critic Mathew Arnold concluded that “sentimental” was the best single term to use (100). This perception pervaded internationally, with early depictions of Irish-Americans in US cinema centring on varieties of negative excess, such as lawlessness, drunkenness and violence (Rains). Against this prevailing image of negative excess, the intellectuals and artists associated with what became known as the Celtic Revival began a conscious effort to “rebrand” Ireland from the nineteenth century onwards, reversing the negatives of the colonial project and celebrating Irish tradition, language and culture (Fanning).At first, only distinctly Irish sports associated with the amateur Gaelic Athletic Association (GAA) were co-opted in this very particular nation-building project. Since then, however, sport more generally has acted as a site for the negotiation of a variety of overlapping Irish identities. Cronin, for example, describes how the GAA successfully repackaged itself in the 1990s to reflect the confidence of Celtic Tiger Irishness while also remaining rooted in the counties and parishes across Ireland. Studies of Irish football and rugby have similarly examined how these sports have functioned as representatives of changed or evolving Irish identities (Arrowsmith; Free). And yet, throughout Ireland’s changing economic fortunes – from boom to bust, to the gradual renewal of late – a touristic image of Irishness has remained hegemonic in the global imagination. In popular culture, and especially American popular culture, Ireland is often depicted as a kind of pre-industrial theme park – a place where the effects of modernity are felt less, or are erased altogether (Negra). The Irish are known for their charm and sociability; in Clancy’s words, they are seen internationally as “simple, clever and friendly folk” (98). We can identify a number of representational tropes within this dominant image, but two in particular are apposite here: ‘smallness’ and ‘happy-go-luckiness’.Sporting NewsBefore we consider Euro 2016, it is worth briefly considering how the news industry approaches such events. “News”, Dahlgren reminds us, is not so much “information” as it is a specific kind of cultural discourse. News, in other words, is a particular kind of discursive composition that constructs and narrates stories in particular ways. Approaching sports coverage from this vantage point, Poulton and Roderick (xviii) suggest that “sport offers everything a good story should have: heroes and villains, triumph and disaster, achievement and despair, tension and drama.” Similarly, Jason Tuck observes that the media have long had a tendency to employ the “vocabulary of war” to “hype up sporting events,” a discursive tactic which, he argues, links “the two areas of life where the nation is a primary signifier” (190-191).In short, sport is abundant in news values, and media professionals strive to produce coverage that is attractive, interesting and exciting for audiences. Stead (340) suggests that there are three key characteristics governing the production of “media sports packages”: spectacularisation, dramatisation, and personalisation. These production characteristics ensure that sports coverage is exciting and interesting for viewers, but that it also in some respects conforms to their expectations. “This ‘emergent’ quality of sport in the media helps meet the perpetual audience need for something new and different alongside what is familiar and known” (Rowe 32). The disproportionate attention to Irish fans at Euro 2016 was perhaps new, but the overall depiction of the Irish was rather old, I would argue. The news discourse surrounding Euro 2016 worked to suggest, in the Irish case at least, that the nation was embodied not only in its on-field athletic representatives but more so, perhaps, in its travelling fans.Euro 2016In June 2016 the Euros kicked off in France, with the home team beating Romania 2-1. Despite widespread fears of potential terrorist attacks and disruption, the event passed successfully, with Portugal eventually lifting the Henri Delaunay Trophy. As the competition progressed, the behaviour of Irish fans quickly became a central news story, fuelled in large part by smart phone footage uploaded to the internet by Irish fans themselves. Amongst the many videos uploaded to the internet, several became the focus of news reports, especially those in which the goodwill and childlike playfulness of the Irish were on show. In one such video, Irish fans are seen singing lullabies to a baby on a Bordeaux train. In another video, Irish fans appear to help a French couple change a flat tire. In yet another video, Irish fans sing cheerfully as they clean up beer cans and bottles. (It is noteworthy that as of July 2017, some of these videos have been viewed several million times.)News providers quickly turned their attention to Irish fans, sometimes using these to draw stark contrasts with the behaviour of other fans, notably English and Russian fans. Buzzfeed, followed by ESPN, followed by Sky News, Le Monde, Fox News, the Washington Post and numerous other providers celebrated the exploits of Irish fans, with some such as Sky News and Aljazeera going so far as to produce video montages of the most “memorable moments” involving “the boys in green.” In an article titled ‘Irish fans win admirers at Euro 2016,’ Fox News reported that “social media is full of examples of Irish kindness” and that “that Irish wit has been a fixture at the tournament.” Aljazeera’s AJ+ news channel produced a video montage titled ‘Are Irish fans the champions of Euro 2016?’ which included spliced footage from some of the aforementioned videos. The Daily Mirror (UK edition) praised their “fun loving approach to watching football.” Similarly, a headline for NPR declared, “And as if they could not be adorable enough, in a quiet moment, Irish fans sang on a French train to help lull a baby to sleep.” It is important to note that viewer comments under many of these articles and videos were also generally effusive in their praise. For example, under the video ‘Irish Fans help French couple change flat tire,’ one viewer (Amsterdam 410) commented, ‘Irish people nicest people in world by far. they always happy just amazing people.’ Another (Juan Ardilla) commented, ‘Irish fans restored my faith in humanity.’As the final stages of the tournament approached, the Mayor of Paris announced that she was awarding the Medal of the City of Paris to Irish fans for their sporting goodwill. Back home in Ireland, the behaviour of Irish fans in France was also celebrated, with President Michael D. Higgins commenting that “Ireland could not wish for better ambassadors abroad.” In all of this news coverage, the humble kindness, helpfulness and friendliness of the Irish are depicted as native qualities and crystallise as a kind of ideal national character. Though laudatory, the tropes of smallness and happy-go-luckiness are again evident here, as is the recurrent depiction of Irishness as an ‘innocent identity’ (Negra). The “boys” in green are spirited in a non-threatening way, as children generally are. Notably, Stephan Reich, journalist with German sports magazine 11Freunde wrote: “the qualification of the Irish is a godsend. The Boys in Green can celebrate like no other nation, always peaceful, always sympathetic and emphatic, with an infectious, childlike joy.” Irishness as Antidote? The centrality of the Irish fan footage in the international news coverage of Euro 2016 is significant, I suggest, but interpreting its meaning is not a simple or straightforward task. Fans (like everyone) make choices about how to present themselves, and these choices are partly conscious and partly unconscious, partly spontaneous and partly conditioned. Pope (2008), for example, draws on Emile Durkheim to explain the behaviour of sports fans sociologically. “Sporting events,” Pope tells us, “exemplify the conditions of religious ritual: high rates of group interaction, focus on sacred symbols, and collective ritual behaviour symbolising group membership and strengthening shared beliefs, values, aspirations and emotions” (Pope 85). Pope reminds us, in other words, that what fans do and say, and wear and sing – in short, how they perform – is partly spontaneous and situated, and partly governed by a long-established fandom pedagogy that implies familiarity with a whole range of international football fan styles and embodied performances (Rowe). To this, we must add that fans of a national sports team generally uphold shared understandings of what constitutes desirable and appropriate patriotic behaviour. Finally, in the case reported here, we must also consider that the behaviour of Irish fans was also partly shaped by their awareness of participating in the developing media sport spectacle and, indeed, of their own position as ‘suppliers’ of news content. In effect, Irish fans at Euro 2016 occupied an interesting hybrid position between passive consumption and active production – ‘produser’ fans, as it were.On one hand, therefore, we can consider fan footage as evidence of spontaneous displays of affective unity, captured by fellow participants. The realism or ‘authenticity’ of these supposedly natural and unscripted performances is conveyed by the grainy images, and amateur, shaky camerawork, which ironically work to create an impression of unmediated reality (see Goldman and Papson). On the other hand, Mike Cronin considers them contrived, staged, and knowingly performative, and suggestive of “hyper-aware” Irish fans playing up to the camera.However, regardless of how we might explain or interpret these fan performances, it is the fact that they play a role in making Irishness public that most interests me here. For my purposes, the most important consideration is how the patriotic performances of Irish fans both fed and harmonized with the developing news coverage; the resulting depiction of the Irish was partly an outcome of journalistic conventions and partly a consequence of the self-essentialising performances of Irish fans. In a sense, these fan-centred videos were ready-made or ‘packaged’ for an international news audience: they are short, dramatic and entertaining, and their ideological content is in keeping with established tropes about Irishness. As a consequence, the media-sport discourse surrounding Euro 2016 – itself a mixture of international news values and home-grown essentialism – valorised a largely touristic understanding of Irishness, albeit one that many Irish people wilfully celebrate.Why such a construction of Irishness is internationally appealing is unclear, but it is certainly not new. John Fanning (26) cites a number of writers in highlighting that Ireland has long nurtured a romantic self-image that presents the country as a kind of balm for the complexities of the modern world. For example, he cites New York Times columnist Thomas Friedman, who observed in 2001 that “people all over the world are looking to Ireland for its reservoir of spirituality hoping to siphon off what they can feed to their souls which have become hungry for something other than consumption and computers.” Similarly, Diane Negra writes that “virtually every form of popular culture has in one way or another, presented Irishness as a moral antidote to contemporary ills ranging from globalisation to post-modern alienation, from crises over the meaning and practice of family values to environmental destruction” (3). Earlier, I described the Arnoldian image of the Irish as a race governed by ‘negative excess’. Arguably, in a time of profound ideological division and resurgent cultural nationalism – a time of polarisation and populism, of Trumpism and Euroscepticism – this ‘excess’ has once again been positively recoded, and now it is the ‘sentimental excess’ of the Irish that is imagined as a salve for the cultural schisms of our time.ConclusionMuch has been made of new media powers to contest official discourses. Sports fans, too, are now considered much less ‘controllable’ on account of their ability to disrupt official messages online (as well as offline). The case of Irish fans at Euro 2016, however, offers a reminder that we must avoid routine assumptions that the “uses” made of “new” and “old” media are necessarily divergent (Rowe, Ruddock and Hutchins). My interest here was less in what any single news item or fan-produced video tells us, but rather in the aggregate construction of Irishness that emerges in the media-sport discourse surrounding this event. Relatedly, in writing about the London Olympics, Wardle observed that most of what appeared on social media concerning the Games did not depart significantly from the celebratory tone of mainstream news media organisations. “In fact the absence of any story that threatened the hegemonic vision of the Games as nation-builder, shows that while social media provided an additional and new form of newsgathering, it had to fit within the traditional news structures, routines and agenda” (Wardle 12).Obviously, it is important to acknowledge the contestability of all media texts, including the news items and fan footage mentioned here, and to recognise that such texts are open to multiple interpretations based on diverse reading positions. And yet, here I have suggested that there is something of a ‘preferred’ reading in the depiction of Irish fans at Euro 2016. The news coverage, and the footage on which it draws, are important because of what they collectively suggest about Irish national identity: here we witness a shift from identity performance to identity writ large, and one means of analysing their international (and intertextual significance), I have suggested, is to view them through the prism of established tropes about Irishness.Travelling sports fans – for better or worse – are ‘carriers’ of places and cultures, and they remind us that “there is also a cultural economy of sport, where information, images, ideas and rhetorics are exchanged, where symbolic value is added, where metaphorical (and sometimes literal, in the case of publicly listed sports clubs) stocks rise and fall” (Rowe 24). There is no question, to borrow Rowe’s term, that Ireland’s ‘stocks’ rose considerably on account of Euro 2016. In news terms, Irish fans provided entertainment value; they were the ‘human interest’ story of the tournament; they were the ‘feel-good’ factor of the event – and importantly, they were the suppliers of much of this content (albeit unofficially). Ultimately, I suggest that we think of the overall depiction of the Irish at Euro 2016 as a co-construction of international news media practices and the self-presentational practices of Irish fans themselves. The result was not simply a depiction of idealised fandom, but more importantly, an idealisation of a people and a place, in which the plucky little people on tour became the global standard bearers of Irish identity.ReferencesArnold, Mathew. Celtic Literature. Carolina: Lulu Press, 2013.Arrowsmith, Aidan. “Plastic Paddies vs. Master Racers: ‘Soccer’ and Irish Identity.” International Journal of Cultural Studies 7.4 (2004). 25 Mar. 2017 <http://journals.sagepub.com/doi/pdf/10.1177/1367877904047864>.Boards and Networked Digital Media Sport Communities.” Convergence 16.3 (2010). 25 Mar. 2017 <http://journals.sagepub.com/doi/abs/10.1177/1354856510367622>.Clancy, Michael. Brand New Ireland: Tourism, Development and National Identity in the Irish Republic. Surrey and Vermont: Ashgate, 2009.Couldry, Nick, and Andreas Hepp. The Mediated Construction of Reality. Cambridge: Polity Press, 2016.Cronin, Michael. “Is It for the Glamour? Masculinity, Nationhood and Amateurism in Contemporary Projections of the Gaelic Athletic Association.” Irish Postmodernisms and Popular Culture. Eds. Wanda Balzano, Anne Mulhall, and Moynagh Sullivan. New York: Palgrave Macmillan, 2007. 39–51.Cronin, Mike. “Serenading Nuns: Irish Soccer Fandom as Performance.” Post-Celtic Tiger Irishness Symposium, Trinity College Dublin, 25 Nov. 2016.Dahlgren, Peter. “Beyond Information: TV News as a Cultural Discourse.” The European Journal of Communication Research 12.2 (1986): 125–36.Fanning, John. “Branding and Begorrah: The Importance of Ireland’s Nation Brand Image.” Irish Marketing Review 21.1-2 (2011). 25 Mar. 2017 <https://www.dit.ie/media/newsdocuments/2011/3%20Fanning.pdf>.Free, Marcus. “Diaspora and Rootedness, Amateurism and Professionalism in Media Discourses of Irish Soccer and Rugby in the 1990s and 2000s.” Éire-Ireland 48.1–2 (2013). 25 Mar. 2017 <https://muse.jhu.edu/article/510693/pdf>.Friedman, Thomas. “Foreign Affairs: The Lexus and the Shamrock.” The Opinion Pages. New York Times 3 Aug. 2001 <http://www.nytimes.com/2001/08/03/opinion/foreign-affairs-the-lexus-and-the-shamrock.html>.Gerbner, George. “The Stories We Tell and the Stories We Sell.” Journal of International Communication 18.2 (2012). 25 Mar. 2017 <http://dx.doi.org/10.1080/13216597.2012.709928>.Goldman, Robert, and Stephen Papson. Sign Wars: The Cluttered Landscape of Advertising. New York: Guilford Press, 1996.Negra, Diane. The Irish in Us. Durham, NC: Duke University Press, 2006.Pope, Whitney. “Emile Durkheim.” Key Sociological Thinkers. 2nd ed. Ed. Rob Stones. Hampshire: Palgrave Macmillan, 2008. 76-89.Poulton, Emma, and Martin Roderick. Sport in Films. London: Routledge, 2008.Rains, Stephanie. The Irish-American in Popular Culture 1945-2000. Dublin: Irish Academic Press, 2007.Rowe, David, Andy Ruddock, and Brett Hutchins. “Cultures of Complaint: Online Fan Message Boards and Networked Digital Media Sport Communities.” Convergence: The International Journal of Research into New Media Technology 16.3 (2010). 25 Mar. 2017 <http://journals.sagepub.com/doi/abs/10.1177/1354856510367622>.Rowe, David. Sport, Culture and the Media: The Unruly Trinity. 2nd ed. Berkshire: Open University Press, 2004.Stead, David. “Sport and the Media.” Sport and Society: A Student Introduction. 2nd ed. Ed. Barrie Houlihan. London: Sage, 2008. 328-347.Wardle, Claire. “Social Media, Newsgathering and the Olympics.” Journalism, Media and Cultural Studies 2 (2012). 25 Mar. 2017 <https://publications.cardiffuniversitypress.org/index.php/JOMEC/article/view/304>.
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Hutchinson, Jonathon. "I Can Haz Likes: Cultural Intermediation to Facilitate “Petworking”." M/C Journal 17, no. 2 (March 5, 2014). http://dx.doi.org/10.5204/mcj.792.

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Introduction This paper highlights the efforts of cultural intermediaries operating social networks for pets, known as petworking. Petworking aligns with the ever-increasing use of social media platforms where “one in ten pet owners have a social media account especially for their pet” (Schroeder). Petworking represents the increased affect of connectivity between pets and their owners within the broader pet community. Although it is true that “no one knows you are a dog on the Internet” (Steiner), it is fair to say that petworking is not the work of the animals directly, but the cultural intermediaries who construct the environment for pets to interact with others. Boo the Pomeranian is one example of a highly networked, cute and celebrity pet, whose antics are broadcast across a plethora of online networks including Facebook, Twitter and Instagram. However, to contradict the rhetoric that cats rule the Internet, it is instead the strategic efforts of cultural intermediaries that take the banal activities of Boo and his “petworked individualism” to his global fan base. The research within this paper, through the lens of animal celebrity, extends recent work undertaken in the celebrity studies field that seeks to understand the connection between celebrities and ‘ordinary folk’, or rather ordinary folk as celebrities. In that regard, the connection between ordinary and celebrity animals is explored through the work of the cultural intermediary who capitalises on the authenticity and cute characteristics of animals. This paper also seeks to understand the role of the petworking cultural intermediary by exploring the cyclic process of disintermediation/remediation/intermediation of Internet communication. Celebrity Studies, Cute Culture and Petworking It is appropriate to first outline the connection of cute with celebrity, and how they relate to petworking. In the first instance, the notion of celebrity is primarily a phenomenon associated with humans. Historically, one of the earliest studies on celebrity focused on the “the person who is known for his well-knownness” (Boorstin 57). Further, celebrity has been noted as a construct by the media industries that has developed “entertainment figures as transmitted via the 20th century mass media” (Feeley 468). Celebrity has a history with the 19th and 20th century literature on the Hollywood star system and its transmission of fame to the mass audiences. As media and cultural studies adopted celebrity as a focus, celebrity studies became fascinated with “how the star image was produced and consumed and how it both shaped and reflected social and cultural identity” (Feeley 470). A more contemporary study into the exploration of celebrity is, as Turner suggests, a demotic turn that sees the media create ‘celebrities’ from ordinary folk. Dyer has argued that one of the core characteristics of celebrity is the ability for one to identify and imitate the star. In each of these examples of celebrity studies, it is assumed that the celebrity is indeed a human being. The humanistic value of celebrity then is problematic when considering how it relates to animals, specifically one’s pet. One way of approaching the study of celebrity and pets is through the lens of animal celebrity. There have been numerous cases of famous animals, with one of the earliest records in Hanno, a famous elephant who was a gift for Pope Leo X on his coronation from King Manuel I of Portugal, 1514. More recent animal celebrity has been demonstrated in cases of Paul the octopus whose celebrity status was reached through his ability to predict the winning teams during the 2010 World Cup, or Dolly the sheep who is infamous as being not only the first cloned sheep but also the first cloned being. Other famous pets are struck by celebrity status for non-favourable acts, for example Tilikum, or Tilly as he is known. TIlly is a bull orca that has been responsible for the deaths of three people during his time in captivity. His story, which also represents his association with celebrity, is documented in the 2013 documentary, Blackfish. Each of these cases of famous animals demonstrates that animal celebrity is not a new issue, but highlights the significance between ‘ordinary’ animals and ‘celebrity’ animals. It could be argued it is the impact of the mass media’s depiction of these animals that defines them as celebrity animals beyond their ordinary counterparts. Yet, in attempting to understand the appeal of animal celebrity, Blewitt notes that pets “wear the badge of authenticity that is held to be so important for credible image-management; there is never any question as to whether or not they are ‘being themselves’” (117). The appeal of animal celebrity for humans is represented through the animal’s authenticity because they are incapable of misrepresenting facts. Often the authentic animal characteristic is combined with ‘cute’ characteristics to increase their appeal, or their relational value with humans, and thereby their popularity. This is certainly the case with giant pandas where they “have the credibility of being an endangered species, look cuddly, have big moony eyes and so have automatic non-human conservation charisma” (Blewitt 326). In this scenario, the giant panda represents the popular qualities of animal cuteness which increases their relational value with humans. McVeigh suggests cute is a symbol of daily aesthetic equaling a “standard attribute” (230) to facilitate high reading of cultural texts and goods. Kinsella argues that cute builds on cutie, which “takes cuteness as its starting point, but on top of the basic ingredient of childlikeness, Cutie style is also chic, eccentric, androgynous and humorous” (Fetishism 229). Cute can shift from pop culture signifiers, to high cultural symbols that represent young, amusing and helpless representations. When cute is in dialogue with celebrity, specifically animal celebrity, it is the cute appeal, or the “silent desperation of the lost puppy dog” (Harris 179) that propels humans to increasingly construct and consume celebrity through animals. Distributing the appeal of cute animal celebrities across digital communication technologies provides the opportunity to explore and understand the petworking phenomenon. The authentic representation of cute animals outlined above has demonstrated the increased relational value of animal celebrity in a non-networked environment. However, when contextualised in a digitally connected environment that engages the affordances of social media platforms, the exploration of petworking can answer some animal celebrity questions raised by Giles. In his taxonomy of animal celebrity, Giles defines four categories that distinguish famous pets: “(a) public figures; (b) the meritocratically famous; (c) show business ‘stars’; and (d) the accidentally famous” (118). He suggests the first two categories are exemplified by the pets of politicians, or the biggest or smallest of a species. However he notes “it is impossible to distinguish between the remaining categories since ‘accidental fame’ presupposes that the other famous animals have engineered their own celebrity to some extent” (ibid.). This is precisely the space that petworking occupies. Pets do not engineer their own celebrity; rather, it is the strategic and coordinated efforts of their owners that create “accidentally famous” animals. The example of petworking demonstrates the role of the intermediary who constructs the identity of the non-ordinary pet with high relational value. A pet with high relational value does not occur serendipitously nor is it the work of a famous animal engineering his or her own celebrity. Rather, it is the work of human intermediaries who strategically utilise authenticity and cute as animal characteristics that increase the animal’s appeal, and thereby its popularity. To successfully engage in petworking, intermediaries use social media platforms to disseminate or broadcast the celebrity animal’s characteristics. The following case study of Boo the Pomeranian demonstrates the connection of celebrity studies with cute culture that is disseminated through social media platforms – a petworking example. The Case of BooThe conceptual framework for this research draws from the media’s coverage of petworking. In that environment, petworking is referenced wherever journalists refer to the practice of “cute” animals engaging in social networking activities. Warr suggests petworking represents “people who want to set up personal social profiles on behalf of their pets”. Ortiz suggests petworking aims to “employ a network marketing strategy for social, political or commercial gain using animals, pets, and goods and services related to animals and pets”. Interestingly, much of the discussion of petworking relates to the act of networking through pets to break the ice with other pet owners to engage in more complex interactions. To move the existing work beyond pets to break the ice, Williams notes that “one in 10 of all UK pets have their own Facebook page, Twitter account or YouTube channel” and “14 per cent of dog owners maintain a Facebook page for their pet, whereas 6 per cent boast Twitter accounts”. Regardless of the motivation of pet owners to engage in petworking, there is an increasing presence of pets in an online environment. Boo the Pomeranian, rose to fame as the world’s cutest dog during 2009. His Facebook page has 10,435,458 likes at the time of writing, making him the most popular dog on Facebook and aligning him with the Public Figure page category, a key celebrity indicator. His tagline reads, “My name is Boo. I am a dog. Life is good.” His connection to popularity came on 26 October 2010, when celebrity blogger Khloé Kardashian wrote “OMG, I just found this dog named Boo on facebook and I am seriously in LOVE […] If you are in facebook, go like this page because it’s beyond cute!” Boo’s popularity gained momentum across the Internet and since then he has featured on television shows, has produced a line of plush toys and has a book for sale on Amazon, “Boo: The life of the World’s Cutest Dog”. This example of Kardashian’s public call to action is a clear celebrity endorsement which trades on both cute and celebrity. Boo’s rise to fame also aligns with Giles’ fourth category of animal celebrity, accidentally famous. If it were not for Khloé Kardashian’s celebrity endorsement, the distinction between Boo as an ordinary pet and a celebrity pet would be very clear. Boo’s rise to a celebrity status is a clear example of how a human intermediary can create and develop a high relational value of a pet through the endorsement of cute. The connection between cute and popularity also suggests cute creates strong Internet connections between individuals with a compulsion to belong to the larger fan group. Although Boo’s owner remains anonymous under the moniker of J.H. Lee, it would appear the motivation behind Boo, although started as a joke Facebook page (Lee), is to commodify the pet. The popularity of Boo’s cuteness has bolstered the dog as a cultural product with production of countless novelty items, indicative of the creative vernacular of the pet’s owner. In this example, the soft power that accompanies Boo is persuasive and invisible. Soft power in this context is a “concept of strategic narrative […] especially in regard to how influence works in a new media environment” (Roselle et al. 70). In the context of globalisation, Boo is the ideal transnational cultural icon that embodies an ideology, disseminated through the instrument of cute. When cute is used as an ideological construct, it is rarely the object that generates soft power but rather the intermediary constructing the cultural artefact. The following section explores the cultural intermediary as the individual responsible for the mediation of ideology through cultural production and consumption. The cultural intermediary determines how cute shapes and redefines social and cultural identity. Petworking as Cultural Intermediation Much of the existing literature on cute culture has focussed on the impact of cute upon culture, negating the process of their cultural construction. Their construction is, like other creative discourses, the result of mediation by multiple roles between the production and consumption of cultural artefacts. The cultural intermediary plays a crucial role in aligning the construction of meaning that aligns the perspectives of both cultural artefact producers and consumers. For example, cute is constructed by designers and stylists, whereas celebrity is the work of the public relations agent. Cultural intermediation was first used by Pierre Bourdieu as a way of describing the individual who mediates between and connects different cultural fields. Negus reappropriated the idea by contextualising the cultural intermediary within the creative industries as a means of bridging the gap between cultural production and consumption. Negus focuses on roles such as accountants, A&R agents and senior executives within the creative industries, and concluded that instead of bridging the gap, these roles increase the distance between production and consumption. Disintermediation – a process that involves a direct connection between producer and consumer, or artist and audience – would be more appropriate. I have previously argued for a combined producer/consumer production model (Hutchinson) that is facilitated by cultural intermediation within the context of media institutions. The cultural intermediary plays a crucial role in aligning the perspective of the contributing authors with the regulatory frameworks of the hosting institutions. Cultural intermediaries may be community managers, program producers, legal teams, or archivists that interface between the contributors and the institutional regulatory framework. For example, an artist might contribute work to a participatory project with little understanding of the regulatory constraints of the project. It is the role of the cultural intermediary to ensure the work maintains its creative and thematic aspiration while aligning with the governing rules of the institution. To turn cultural intermediation to the practice of petworking, there are two distinct stakeholders: the pets and pet fans. Within petworking, the cultural intermediary is responsible for understanding the interests of pet fans and an understanding of how to represent pets to align with those interests: a process Blewitt described as increasing high relational value. As described earlier, cute is a powerful instrument to promote the popularity of pets and increase their prominence across online spaces. It is therefore not the cuteness of the pets that determine their popularity and virality, but rather the strategic efforts of the cultural intermediary who engages in cute as a useful communication tool. Boo is a clear example of how cultural intermediaries engage in cute as an apparatus to increase the high relational value of animals for their human counterparts. It is not necessarily the animal themselves as they are not, as Giles suggests, within the first two categories of public figures or the meritocratically famous. They are ordinary pets that have been aligned with the authentic and cute characteristics of animal celebrity by their cultural intermediaries which increases their relational value, thereby creating celebrity pets. In this example, Boo the Pomeranian demonstrates how a cultural icon has been created, or mediated, by his owner, the cultural intermediary, by embracing authentic and cute characteristics and distributing the cultural artefact across social media platforms. In these instances, the agency of the cultural intermediary becomes increasingly important. Conclusion If constructed correctly, cute can be used as a powerful instrument to create a cultural artefact. This paper has highlighted the similarities between animal celebrity and cute culture through authenticity and popularity, or “knownness”, of animals. The cute/celebrity framework aligns with petworking to highlight how cute pets are created, mediated and distributed across social media platforms. In this context, it is the role of the cultural intermediary to mediate these celebrity animals by identifying the stakeholder groups associated with petworking, understanding their interests and producing cultural artefacts that address those interests. In the case study of Boo the Pomeranian, it has been demonstrated that the authenticity and cute characteristics are directly connected to popularity. In this situation, the role of the cultural intermediary is to promote those characteristics for the stakeholder groups interested in the cultural artefact, to increase its popularity. The role of the cultural intermediary also demonstrates the significance of intermediation within the production and distribution of cultural goods. Acknowledgements Andrew Whelan, Grace O’Neil, Mikaela Griffith, Elizabeth Arnold, Greta Mayr. References Blewitt, John. “What’s New Pussycat? A Genealogy of Animal Celebrity.” Celebrity Studies 4.3 (2013): 325-338. Boorstin, D.J. The Image: A Guide to Pseudo-Events in America. New York: Harper and Row, 1962. Bourdieu, Pierre. A Social Critique of the Judgement of Taste. 1st ed. London: Routledge, 1984. Dyer, Richard. Stars. London: British Film Institute, 1979. Feeley, Kathleen. "Gossip as News: On Modern U.S. Celebrity Culture and Journalism." History Compass 10.6 (2012): 467-82. Giles, David. “Animal Celebrities.” Celebrity Studies 4.2 (2013): 115-128. Harris, Daniel. “Cuteness.” Salmagundi 96 (1992): 177-186. Hutchinson, Jonathon. “Communication Models of Institutional Online Communities: The Role of the ABC Cultural Intermediary.” Platform: Journal of Media and Communication 5.1 (2013). 29 Apr. 2014 ‹http://journals.culture-communication.unimelb.edu.au/platform/v5i1_hutchinson.html›. Kardashian, Khloé. "Introducing the Cutest Dog on the Planet… Boo!!!!!!". Khloé Kardashian Blog, 2010. 29 Apr. 2014 ‹http://khloekardashian.celebuzz.com/introducing_the_cutest_dog_on_the_planetboo-10-2010›. Kinsella, Sharon. "What's behind the Fetishism of Japanese School Uniforms?" Fashion Theory 6.2 (2000): 215-38. McVeigh, Brian J. “How Hello Kitty Commodifies the Cute, Cool and Camp: ‘Consumutopia’ versus ‘Control’ in Japan.” Journal of Material Culture 5.2 (2000): 225-245. Negus, Keith. "The Work of Cultural Intermediaries and the Enduring Distance between Production and Consumption." Cultural Studies 16.4 (2002): 501-15. Ortiz, Robert. "Petworking — Defined by Robert Ortiz." The GOD BOLT, 23 Jan. 2009. ‹http://thegodbolt.blogspot.com.au/2009/01/petworking-defined-by-robert-ortiz.html›. Roselle, Laura, Alister Miskimmon, and Ben O’Loughlin. “Strategic Narrative: A New Means to Understanding Soft Power.” Media, War & Conflict 7.1 (2014): 70-84. Schroeder, Stan. “1 in 10 Pets Have a Social Networking Profile.” Mashable 13 July 2011. 29 Apr. 2014 ‹http://mashable.com/2011/07/13/pets-social-networking›. Steiner, Peter. “On the Internet, Nobody Knows You're a Dog.” Cartoon. The New Yorker, 5 July 1993. Turner, Graeme. “Surrendering the Space.” Cultural Studies 25.4-5 (2011): 685-99. Warr, Philippa. “My Social Petwork: Facebook for Your Pets.” Wired.co.uk 12 Apr. 2013. 29 Apr. 2014 ‹http://www.wired.co.uk/news/archive/2013-04/12/my-social-petwork›. Williams, Rhiannon. “Dogs Dominate Social 'Petworking'.” The Telegraph 15 Feb. 2014.
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Sotelo-Castro, Luis Carlos. "Participation Cartography: The Presentation of Self in Spatio-Temporal Terms." M/C Journal 12, no. 5 (December 13, 2009). http://dx.doi.org/10.5204/mcj.192.

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In this paper, I focus on disclosures by one participant as enabled by a kind of artistic practice that I term “participation cartography.” By using “participation cartography” as a framework for the analysis of Running Stitch (2006), a piece by Jen Southern (U.K.) and Jen Hamilton (Canada), I demonstrate that disclosures by participants in this practice are to be seen as a form of self-mapping that positions the self in relation to a given performance space. These self-positionings present the self in spatio-temporal terms and by means of performative narratives that re-define the subject from an isolated individual into a participant within an unfolding live process.It is my argument here that most of the participation performances to which the term “participation cartography” may be applied don’t have a mechanism for participants to share reflections about their participation experience embedded in the framework the artists provide. By discussing Running Stitch from some participant’s perspectives—mine included—I demonstrate that if such a sharing mechanism was provided, the participant’s disclosures would enact a poetics of sharing that at once reveals and conceals aspects of the self. “Participation cartography” performances hold the power to generate autobiographical conversations and exchanges. Without these (collective) conversations and exchanges, the disclosures made by participants in and through “participation performances” such as Running Stitch conceal more than what they reveal, shattering thereby the cartographic (self-mapping) power of these practices.Running Stitch (2006)This piece is a performative installation that involves the use of Global Positioning Technology and walking performances by participants in order to produce collaboratively a new kind of “map” or visual-art object, more concretely a tapestry. I experienced it in 2006 in Brighton (UK). It was commissioned by Fabrica, “a gallery promoting the understanding of contemporary art” (see: http://www.fabrica.org.uk/).The following is the description made by the artists of the work on their Website (see: http://www.satellitebureau.net/p8.php):Running Stitch is a 5m x 5m tapestry map, created live during the exhibition by charting the journeys of participants through the city...Visitors to the exhibition took a GPS-enabled mobile phone to track their journeys through the city centre. These walks resulted in individual GPS ‘drawings’ of the visitor’s movements that were then projected live in the exhibition to disclose hidden aspects of the city. Each individual route was sewn, as it happened, into a hanging canvas to form an evolving tapestry that revealed a sense of place and interconnection (see also fig. 1). Figure 1. Image: Jen Southern and Jen Hamilton. Running Stitch and audience members. Fabrica Contemporary Art Gallery, 2006.As the vocabulary used by the artists shows, the work was conceived at that time (2006) as a kind of collaborative map-making process by which previously “hidden aspects of the city” can be disclosed. My interrogation of this practice starts by questioning the assumption that cartography, as illustrated by cases such as this, refers to a physical or geographical space—the city. Through the lens of “participation cartography” I mean to show that that what is being mapped in and through practices such as Running Stitch is not (physical) space but the being-who-moves in space. Rather than the city, it is the multiple subjects-who-move in Brighton’s town centre on a particular day in 2006 and within the frame of this event what is the theme and content of the resulting tapestry and of the disclosures it may contain. Accordingly, the resulting visualisation (the map) is to be seen as a documentation of past performances by concrete individuals rather than as a visual representation of urban space or as an autonomous visual-art object. Practices such as this are a particular form of “spatial auto-bio-graphical” performance art. In these practices, the boundaries between notions of cartography and autobiography are blurred and need to be critically addressed.More established critical vocabularies such as locative media (Hemment), psychogeography (Kanarinka), collaborative mapping (Sant), map-art (Wood), or counter-cartographies (Holmes), with which similar works have been discussed typically focus on studying the relationships between the resulting visual-art objects and notions of space, as well as on issues of representation. Similarly, the term site-specific performance, as articulated for instance by Nick Kaye, draws attention primarily to the physical location in which the meaning of a given artwork may be defined (1), rather than on the participation experience by the subject who engages with the artistic process. In my view, a participants-centred approach is needed in order to adequately understand the power of participation performances such as Running Stitch (2006) and its connections with ‘auto-bio-graphical’ performance. Participation Cartography: A New Vocabulary“Participation cartography” introduces an ontological shift in what is typically considered performance art. From live gestures, or more precisely, “live art by artists,” as art historian Rose Lee Goldberg (9) has defined it, performance is re-defined by these practices into live art by participants in response to a spatio-temporal interaction framework provided by artists.Running Stitch illustrates a kind of practice in which the artists’s creation is not a finished artwork or arrangement of actions and conditions (a conventional performance). Rather, the artists’s creation is a kind of “open work” in the sense that the active role of the participant is envisaged by the artist at the very moment of conceiving the work (Eco 3). The participant is, moreover, conceived of by the artist as an individual who collaborates with the artist or group of artists in the very production of the artwork. From an ontological point of view, I conceptualise more specifically practices such as Running Stitch as what Allan Kaprow termed “participation performances,” that is, performances in which those who take part are literally, the ingredients of the performances (Kaprow 184). These were lifelike pieces in which normal routines by non-actors became the performance of a routine. In participation performances or activities every day life “performances” or “presentations of self” (Goffman) are framed as art, and more concretely, as a happening or a new form of theatre or performance art. For instance, by means of instructions to be enacted by non professional performers, in Kaprow’s participation performance Maneuvers the daily routine of the courtesy shown another person when passing through a doorway becomes the artistic performance of that routine (191).I conceptualise practices such as Running Stitch as a particular form of “participation performance,” namely as “participation cartography.” The cartographic power of such practices needs to be studied from the participant’s perspective. Let me illustrate this idea by discussing Running Stitch more in detail.Over a four weeks period, more than hundred participants collaborated in the production of the object called by the artists “the tapestry map”. Each walk was represented by a line of stitches on the canvas, and each walk was stitched with a different colour. At the end of the process, the tapestry was a colourful and intertwined collection of threads stitched onto the same surface (see fig. 2). Figure 2. Image: Jen Southern and Jen Hamilton. Running Stitch and audience members. Fabrica Contemporary Art Gallery, 2006.But, what did each thread disclose about each participant? Who are they? What exactly is disclosed to whom?On DisclosureIn Running Stitch it is possible to speak of two moments of disclosure, each moment illustrating a different scope of the verb “to disclose.” First, there is the disclosure in real time of the physical location of each walker. Second, there is the disclosure of the sense of purpose of the journey and of all what happened to the participant during the walk and after when confronted with the visualisation of her personal walk. It is this second disclosure what can infuse the “map” with personal meaning.In the first case, disclosure is associated with surveillance. Positioning, as used within the framework of Global Positioning Systems, refers to the computational process whereby the geographical location of the carrier of the GPS device can be pinpointed, usually on a conventional digital map. “To disclose” means here to make visible and, more precisely, to “draw” by means of technology the whereabouts of someone—an anonymous other—who is outside of the gallery walking about Brighton’s city centre. This first moment of disclosure happens for all to be seen in the gallery. It is framed by the artists as the core of what constitutes Running Stitch as an artwork.However, the technology-aided map-making that takes place here conceals the mental processes and the autobiographical stories that go with the actual walk—where did the participants go and why, what made them be there in the first place? This can only be known if the participant is given a voice for him or her to “map” herself by presenting the Self in spatio-temporal terms within the public arena of the ongoing artistic event. This would require an additional sharing mechanism to be embedded within the framework provided by the artists. As organised by the artists, two participants at a time were walking during one hour outside in Brighton’s town centre in the area surrounding the Fabrica Gallery. While this was happening, other members of the public could witness the unfolding journeys live on the canvas inside the gallery. While one was watching, there were of course random and casual opportunities to engage in conversations with other onlookers. However, the artists did not devise more formal opportunities for the public to engage in conversations with previous participants or with other onlookers. After the two walkers in turn had returned to the gallery and finished their walks, the next set of walkers would depart. Typically, the previous walkers would stay for some minutes watching at the resulting visualisation of their walk—the running stitches—on the canvas. The framework provided by the artists placed these previous walkers as onlookers rather than as ‘official’ commentators of their own walks. Their comments and their thoughts on the running stitches representing their walk remained secret—concealed, unless spontaneous conversations would randomly communicate (reveal) them.Fortunately, the artists did ask participants-walkers to fill anonymously a feedback sheet before leaving the gallery. In that sheet, participants had an opportunity to share their comments and thoughts about their participation experience with the artists in writing. These responses provide the evidence that, in practices such as this, a second disclosure moment can take place and, indeed, needs to be seen as integral to the cartographic process. Disclosure, in this second moment, is not associated with surveillance but with the ideas of sharing, self-reflexion, subjective positioning, and self-mapping.“My walk was an act of love…”One Running Stitch participant wrote anonymously in the above mentioned feedback sheet:My walk was for a friend of mine –Sandra- who’s very ill. I wanted to go past various landmarks that had meaning for us both and end up in Prestor Park where I could make a large S shape. There was another park where we used to meet where I wanted to make an ‘X’ shape. Sandra signed her e-mails SX. (“My walk was an act of love”).This testimony, which was not shared with others during the cartographic process called Running Stitch but framed by the artists as private participants’s feedback, not only comments about the walk but constitutes it. This story explains what makes the participant ‘be there’, go to Prestor Park, and walk/draw an “X” shape on the canvas. Rather than a statement about place in itself, it is a “spatial auto-bio-graphical” presentation of Self as a friend of Sandra. Within the framework of “participation cartography,” a “spatial auto-bio-graphical presentation” is a presentation of Self in spatio-temporal terms that involves an act of self-reading. By means of reflexive language, the participant gives an account of his walk as represented by his running stitches on the canvas. Literarily, by drawing his walk on the canvas via the Running Stitch framework, the participant made his Self legible. However, nobody but the walker himself is in the position to make an authoritative reading of his walk. The terms “reading” and “legibility” refer in this context to the ability to both remember and make sense of one’s own steps. In this sense, the drawing—the trace of the walk—must be seen as a mnemonic device enabling the subject who walked to perform self-reading, hermeneutic acts. Disclosure, as illustrated by this case, is then linked with a self-reading process in terms of a walk—a spatio-temporal live process—as documented on the canvas.Certainly, the Self of the participant emerges as the theme of his map as drawn on the canvas: “I wanted to go past various landmarks…” Rather than space, it is the being-who-moves in space what is being read and mapped through self-reflexive language.According to Ervin Goffman’s dramaturgical approach to social interaction, the notion of presentation of Self takes relevance whenever an individual “enters the presence of others” (14). To be in the presence of others, whether wittingly or unwittingly, involves a presentation of Self. Goffman’s influential The Presentation of Self in Everyday Life (1959) is primarily concerned with arguing that the ways in which one presents the Self may direct the interlocutors’s attention towards those aspects of the Self one chooses to highlight (14). A premise underlying Goffman’s work is that a presentation of Self generates impressions and that one can manage the impressions one makes of oneself. A crucial concept in his theory is the notion of control: one can control and guide the other’s impressions of oneself, and a number of techniques can be employed to do so. It is crucial to understand that in practices such as Running Stitch, participants are enabled to occupy a dual position as “writers” and “readers” of the Self, as positioners and as the ones positioned. As “writers,” participants position themselves physically, graphically and literally both in the city and “on the map.” This takes place by means of a walking-drawing performance via GPS technology. As “readers”, participants position themselves linguistically (by means of autobiographical stories) and in their mind in relation with the performed space in question.By presenting his walk with words as ‘a walk for a friend of mine—Sandra—who’s very ill’, this participant positions himself subjectively in relation to his performed walk. His auto-biographical narrative infuses his walk with meaning. There is a relatively new approach in social psychology called “positioning theory” (Harre and Slocum). Drawing on Goffman’s work on social interaction, the issue that this theory investigates is the dynamics of creation of patterns of meaning. How can these dynamics be brought to light?Positioning theory analyses the emergence of meaning in terms of story lines. It is concerned exclusively with analysis at the level of acts; that is, of the meaning of actions as expressed through story lines that infuse those actions with meaning. A positioning is not a theoretical knowledge about one’s relationship with a given space. Rather, it is a practised knowledge. Moreover, it is an act of freedom. It is a choice. And it is an ethical choice in the sense that the one who positions himself claims responsibility for his own acts and decisions. The “I” of the one who positions himself emerges as the actor, author, and theme of the narratives that go with that decision. Such an act writes subjectivity (biography). Paraphrasing philosopher Emmanuel Lévinas, a reflexive positioning is a disclosure and opening of being that takes place for others and with others and where being manifests, loses, and finds itself again “so as to possess itself by showing itself, proposing itself as a theme, exposing itself in truth” (99). A reflexive positioning is a moment of truth. However, and still with Lévinas, truth, “before characterizing a statement or a judgment, consists in the exhibition of being” (23). In other words, by presenting the self in public and in spatio-temporal terms, the subject who presents herself produces truth about herself as a relational and spatial being.Positioning, or the Enactment of a Poetics of SharingI use the term sharing as the act of presenting private, subjective, everyday life, and autobiographical material in public contexts. My notion of the term sharing is inspired by Deirdre Heddon’s (21) account of how consciousness-raising events in which women shared personal concerns with each other was tied with the emergence of feminist, autobiographical live performances. In the context of such feminist events, according to Heddon, sharing and consciousness-raising processes were linked.My argument is that, in a similar fashion to feminist’s consciousness-raising events, the “knowledge” that the representations (maps) claim to represent in practices such as Running Stitch cannot be achieved if the voices behind the trajectories are not activated. The transformation of the represented trajectory into self-mapping knowledge cannot be achieved if the individual who took part does not “read” herself by sharing her spatial autobiographical narrative with others. For such a self-mapping to take place, artists need to devise a mechanism for participants to share reflections about their participation experience and embed it in the framework they provide. I use the word poetics as synonymous with the notion of “technology” as articulated by Martin Heidegger in his 1955 lecture on the question of technology. A poetics is “a way of revealing truth” (qtd. in McKenzie 156). In this sense, “participation cartography” is a technology that enables participants to bring forth “truth” (rather than simply disclose truth) about their self as a being-in-motion. However, it is a way of revealing that also conceals. This is precisely what makes this way of revealing a poiesis: it reveals and conceals at once. For instance, the uniqueness of my Running Stitch walk was concealed to me. I walked with my wife, our son, and a couple of friends who lived in Brighton at that time. Our walk was a means for us to spend some time together. In a way, it was a means for building our relationship. The meaning of our walk became conscious to me after I had read the story of Sandra’s friend and the other ninety or so stories. Without these (collective) conversations and exchanges, the disclosures made by participants in and through ‘participation performances’ such as Running Stitch conceal more than what they reveal, shattering thereby the cartographic (self-mapping) power of these practices.The act of validating the sequence of stitches as his is a crucial performative element of this process. It completes the disclosure process: it is the moment in which the voiceless walker on the canvas becomes a speaking subject who authors himself by recognising himself in the uniqueness of his auto-bio-graphical stitch. His spatial autobiographical narrative is a crucial self-positioning performance. By not framing moments of sharing such as this as integral to the cartographic process, I suggest that the artist may scatter the self-mapping and self-positioning agency of this practice. In consequence, the representation loses sight of what it claims to seek and represent. ReferencesEco, Umberto. The Role of the Reader: Explorations in the Semiotics of Texts. London: Hutchinson, 1981.Fabrica Contemporary Art Gallery. 2009. Fabrica Gallery. 6 Dec. 2009 < http://www.fabrica.org.uk/ >.Goffman, Ervin. The Presentation of Self in Everyday Life. London: Penguin, 1990.Goldberg, Rose Lee. Performance Art: from Futurism to the Present. London: Thames and Hudson, 2001.Hamilton, Jen, and Southern, Jen. Running Stitch. 2006. 20 Oct. 2009 ‹http://www.satellitebureau.net/p8.php›.Harre, Rom, and Nikki Slocum. “Disputes as Complex Social Events: On the Uses of Positioning Theory”. Common Knowledge 9.1 (2003): 100–118.Heddon, Deirdre. Autobiography and Performance. New York: Palgrave Macmillan, 2008.Heidegger, Martin. The Question Concerning Technology and Other Essays, Trans. William Lovitt. New York: Harper and Row, 1977.Hemment, Drew. “Locative Arts.” Leonardo 39.4 (2006): 348–355,Holmes, Brian. “Counter Cartographies.” Else/where: Mapping New Cartographies of Networks and Territories. Eds. Janet Abrams and Peter Hall. Minneapolis: University of Minnesota Design Institute, 2006.Kanarinka, “Art-Machines, Body-Ovens and Map-Recipes: Entries for a Psychogeographic Dictionary.” Cartographic Perspectives 53 (2006): 24–40.Kaprow, Allan. “Participation Performance.” Essays on the Blurring of Art and Life. Ed. J. Kelley.. Berkeley, Los Angeles, New York: University of California Press, 2003.Kaye, Nick. Site-Specific Art: Performance, Place, and Documentation. London: Routledge, 2000.Lévinas, Emmanuel. Otherwise than Being, or, Beyond Essence. Trans. Alphonso Lingis. Pittsburgh: Duquesne UP, 2006.McKenzie, Jon. Perform or Else: From Discipline to Performance. London: Routledge, 2001.“My walk was an act of love.” Unpublished anonymous participant's feedback sheet. Running Stitch. Jen Southern and Jen Hamilton. Brighton, U.K.: Fabrica Contemporary Art Gallery, 2006.Running Stitch. Jen Southern and Jen Hamilton. Brighton, UK.: Fabrica Contemporary Art Gallery, 2006. Sant, Alison. “Redefining the Basemap.” TCM Locative Reader (2004). 16 Jan. 2007 < http://locative.net/tcmreader/index.php?mapping;sant >.Wood, Denis. “Map Art.” Cartographic Perspectives: Journal of the North American Cartographic Information Society 53 (2006): 5–14.
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Ballard, Su. "Information, Noise and et al." M/C Journal 10, no. 5 (October 1, 2007). http://dx.doi.org/10.5204/mcj.2704.

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The two companions scurry off when they hear a noise at the door. It was only a noise, but it was also a message, a bit of information producing panic: an interruption, a corruption, a rupture of communication. Was the noise really a message? Wasn’t it, rather, static, a parasite? Michael Serres, 1982. Since, ordinarily, channels have a certain amount of noise, and therefore a finite capacity, exact transmission is impossible. Claude Shannon, 1948. Reading Information At their most simplistic, there are two means for shifting information around – analogue and digital. Analogue movement depends on analogy to perform computations; it is continuous and the relationships between numbers are keyed as a continuous ordinal set. The digital set is discrete; moving one finger at a time results in a one-to-one correspondence. Nevertheless, analogue and digital are like the two companions in Serres’ tale. Each suffers the relationship of noise to information as internal rupture and external interference. In their examination of historical constructions of information, Hobart and Schiffman locate the noise of the analogue within its physical materials; they write, “All analogue machines harbour a certain amount of vagueness, known technically as ‘noise’. Which describes the disturbing influences of the machine’s physical materials on its calculations” (208). These “certain amounts of vagueness” are essential to Claude Shannon’s articulation of a theory for information transfer that forms the basis for this paper. In transforming the structures and materials through which it travels, information has left its traces in digital art installation. These traces are located in installation’s systems, structures and materials. The usefulness of information theory as a tool to understand these relationships has until recently been overlooked by a tradition of media art history that has grouped artworks according to the properties of the artwork and/or tied them into the histories of representation and perception in art theory. Throughout this essay I use the productive dual positioning of noise and information to address the errors and impurity inherent within the viewing experiences of digital installation. Information and Noise It is not hard to see why the fractured spaces of digital installation are haunted by histories of information science. In his 1948 essay “The Mathematical Theory of Communication” Claude Shannon developed a new model for communications technologies that articulated informational feedback processes. Discussions of information transmission through phone lines were occurring alongside the development of technology capable of computing multiple discrete and variable packets of information: that is, the digital computer. And, like art, information science remains concerned with the material spaces of transmission – whether conceptual, social or critical. In the context of art something is made to be seen, understood, viewed, or presented as a series of relationships that might be established between individuals, groups, environments, and sensations. Understood this way art is an aesthetic relationship between differing material bodies, images, representations, and spaces. It is an event. Shannon was adamant that information must not be confused with meaning. To increase efficiency he insisted that the message be separated from its components; in particular, those aspects that were predictable were not to be considered information (Hansen 79). The problem that Shannon had to contend with was noise. Unwanted and disruptive, noise became symbolic of the struggle to control the growth of systems. The more complex the system, the more noise needed to be addressed. Noise is both the material from which information is constructed, as well as being the matter which information resists. Weaver (Shannon’s first commentator) writes: In the process of being transmitted, it is unfortunately characteristic that certain things are added to the signal which were not intended by the information source. These unwanted additions may be distortions of sound (in telephony, for example) or static (in radio), or distortions in shape or shading of picture (television), or errors in transmission (telegraphy or facsimile), etc. All of these changes in the transmitted signal are called noise. (4). To enable more efficient message transmission, Shannon designed systems that repressed as much noise as possible, while also acknowledging that without some noise information could not be transmitted. Shannon’s conception of information meant that information would not change if the context changed. This was crucial if a general theory of information transmission was to be plausible and meant that a methodology for noise management could be foregrounded (Pask 123). Without meaning, information became a quantity, a yes or no decision, that Shannon called a “bit” (1). Shannon’s emphasis on separating signal or message from both predicability and external noise appeared to give information an identity where it could float free of a material substance and be treated independently of context. However, for this to occur information would have to become fixed and understood as an entity. Shannon went to pains to demonstrate that the separation of meaning and information was actually to enable the reverse. A fluidity of information and the possibilities for encoding it would mean that information, although measurable, did not have a finite form. Tied into the paradox of this equation is the crucial role of noise or error. In Shannon’s communication model information is not only complicit with noise; it is totally dependant upon it for understanding. Without noise, either encoded within the original message or present from sources outside the channel, information cannot get through. The model of sender-encoder-channel-signal (message)-decoder-receiver that Shannon constructed has an arrow inserting noise. Visually and schematically this noise is a disruption pointing up and inserting itself in the nice clean lines of the message. This does not mean that noise was a last minute consideration; rather noise was the very thing Shannon was working with (and against). It is present in every image we have of information. A source, message, transmitter, receiver and their attendant noises are all material infrastructures that serve to contextualise the information they transmit, receive, and disrupt. Figure 1. Claude Shannon “The Mathematical Theory of Communication” 1948. In his analytical discussion of the diagram, Shannon actually locates noise in two crucial places. The first position accorded noise is external, marked by the arrow that demonstrates how noise is introduced to the message channel whilst in transit. External noise confuses the purity of the message whilst equivocally adding new information. External noise has a particular materiality and enters the equation as unexplained variation and random error. This is disruptive presence rather than entropic coded pattern. Shannon offers this equivocal definition of noise to be everything that is outside the linear model of sender-channel-receiver; hence, anything can be noise if it enters a channel where it is unwelcome. Secondly, noise was defined as unpredictability or entropy found and encoded within the message itself. This for Shannon was an essential and, in some ways, positive role. Entropic forces invited continual reorganisation and (when engaging the laws of redundancy) assisted with the removal of repetition enabling faster message transmission (Shannon 48). Weaver calls this shifting relationship between entropy and message “equivocation” (11). Weaver identified equivocation as central to the manner in which noise and information operated. A process of equivocation identified the receiver’s knowledge. For Shannon, a process of equivocation mediated between useful information and noise, as both were “measured in the same units” (Hayles, Chaos 55). To eliminate noise completely is to sacrifice information. Information understood in this way is also about relationships between differing material bodies, representations, and spaces, connected together for the purposes of transmission. It, like the artwork, is an event. This would appear to suggest a correlation between information transmission and viewing in galleries. Far from it. Although, the contemporary information channel is essentially a tube with fixed walls, (it is still constrained by physical properties, bandwidth and so on) and despite the implicit spatialisation of information models, I am not proposing a direct correlation between information channels and installation spaces. This is because I am not interested in ‘reading’ the information of either environment. What I am suggesting is that both environments share this material of noise. Noise is present in four places. Firstly noise is within the media errors of transmission, and secondly, it is within the media of the installation, (neither of which are one way flows). Thirdly, the viewer or listener introduces noise as interference, and lastly, it is present in the very materials thorough which it travels. Noise layered on noise. Redundancy and Modulation So far in this paper I have discussed the relationship of information to noise. For the remainder, I want to address some particular processes or manifestations of noise in New Zealand artists’ collective, et al.’s maintenance of social solidarity–instance 5 (2006, exhibited as part of the SCAPE Biennal of Art in Public Space, Christchurch Art Gallery). The installation occupies a small alcove that is partially blocked by a military-style portable table stacked with newspapers. Inside the space are three grey wooden chairs, some headphones, and a modified data projection of Google Earth. It is not immediately clear if the viewer is allowed within the spaces of the alcove to listen to the headphones as monotonous voices fill the whole space intoning political, social, and religious platitudes. The headphones might be a tool to block out the noise. In the installation it is as if multiple messages have been sent but their source, channel, and transmitter are unintelligible to the receiver. All that is left is information divorced from meaning. As other works by et al. have demonstrated, social solidarity is not a fundamentalism with directed positions and singular leaders. For example, in rapture (2004) noise disrupts all presence as a portable shed quivers in response to underground nuclear explosions 40,000km away. In the fundamental practice (2005) the viewer is left attempting to decode the un-encoded, as again sound and large steel barriers control and determine only certain movements (see http://www.etal.name/ for some documentation of these projects) . maintenance of social solidarity–instance 5 is a development of the fundamental practice. To enter its spaces viewers slip around the table and find themselves extremely close to the projection screen. Despite the provision of copious media the viewer cannot control any aspect of the environment. On screen, and apparently integral to the Google Earth imagery, are five animated and imposing dark grey monolith forms. Because of their connection to the monotonous voices in the headphones, the monoliths seem to map the imposition of narrative, power, and force in various disputed territories. Like their sudden arrival in Kubrick’s 2001: A Space Odyssey (1968) it is the contradiction of the visibility and improbability of the monoliths that renders them believable. On the video landscape the five monoliths apparently house the dispassionate voices of many different media and political authorities. Their presence is both redundant and essential as they modulate the layering of media forces – and in between, error slips in. In a broad discussion of information Gilles Deleuze and Felix Guattari highlight the necessary role of redundancy commenting that: redundancy has two forms, frequency and resonance; the first concerns the significance of information, the second (I=I) concerns the subjectivity of communication. It becomes apparent that information and communication, and even significance and subjectification, are subordinate to redundancy (79). In maintenance of social solidarity–instance 5 patterns of frequency highlight the necessary role of entropy where it is coded into gaps in the vocal transmission. Frequency is a structuring of information tied to meaningful communication. Resonance, like the stack of un-decodable newspapers on the portable table, is the carrier of redundancy. It is in the gaps between the recorded voices that connections between the monoliths and the texts are made, and these two forms of redundancy emerge. As Shannon says, redundancy is a problem of language. This is because redundancy and modulation do not equate with relationship of signal to noise. Signal to noise is a representational relationship; frequency and resonance are not representational but relational. This means that an image that might be “real-time” interrupts our understanding that the real comes first with representation always trailing second (Virilio 65). In maintenance of social solidarity–instance 5 the monoliths occupy a fixed spatial ground, imposed over the shifting navigation of Google Earth (this is not to mistake Google Earth with the ‘real’ earth). Together they form a visual counterpoint to the texts reciting in the viewer’s ears, which themselves might present as real but again, they aren’t. As Shannon contended, information cannot be tied to meaning. Instead, in the race for authority and thus authenticity we find interlopers, noisy digital images that suggest the presence of real-time perception. The spaces of maintenance of social solidarity–instance 5 meld representation and information together through the materiality of noise. And across all the different modalities employed, the appearance of noise is not through formation, but through error, accident, or surprise. This is the last step in a movement away from the mimetic obedience of information and its adherence to meaning-making or representational systems. In maintenance of social solidarity–instance 5 we are forced to align real time with virtual spaces and suspend our disbelief in the temporal truths that we see on the screen before us. This brief introduction to the work has returned us to the relationship between analogue and digital materials. Signal to noise is an analogue relationship of presence and absence. No signal equals a break in transmission. On the other hand, a digital system, due to its basis in discrete bits, transmits through probability (that is, the transmission occurs through pattern and randomness, rather than presence and absence (Hayles, How We Became 25). In his use of Shannon’s theory for the study of information transmission, Schwartz comments that the shift in information theory from analogue to digital is a shift from an analogue relationship of signal to noise to one of the probability of error (318). As I have argued in this paper, if it is measured as a quantity, noise is productive; it adds information. In both digital and analogue systems it is predictability and repetition that do not contribute information. Von Neumann makes the distinction clear saying that to some extent the “precision” of the digital machine “is absolute.” Even though, error as a matter of normal operation and not solely … as an accident attributable to some definite breakdown, nevertheless creeps in (294). Error creeps in. In maintenance of social solidarity–instance 5, et al. disrupts signal transmission by layering ambiguities into the installation. Gaps are left for viewers to introduce misreadings of scale, space, and apprehension. Rather than selecting meaning out of information within nontechnical contexts, a viewer finds herself in the same sphere as information. Noise imbricates both information and viewer within a larger open system. When asked about the relationship with the viewer in her work, et al. collaborator p.mule writes: To answer the 1st question, communication is important, clarity of concept. To answer the 2nd question, we are all receivers of information, how we process is individual. To answer the 3rd question, the work is accessible if you receive the information. But the question remains: how do we receive the information? In maintenance of social solidarity–instance 5 the system dominates. Despite the use of sound engineering and sophisticated Google Earth mapping technologies, the work appears to be constructed from discarded technologies both analogue and digital. The ominous hovering monoliths suggest answers: that somewhere within this work are methodologies to confront the materialising forces of digital error. To don the headphones is to invite a position that operates as a filtering of power. The parameters for this power are in a constant state of flux. This means that whilst mapping these forces the work does not locate them. Sound is encountered and constructed. Furthermore, the work does not oppose digital and analogue, for as von Neumann comments “the real importance of the digital procedure lies in its ability to reduce the computational noise level to an extent which is completely unobtainable by any other (analogy) procedure” (295). maintenance of social solidarity–instance 5 shows how digital and analogue come together through the productive errors of modulation and redundancy. et al.’s research constantly turns to representational and meaning making systems. As one instance, maintenance of social solidarity–instance 5 demonstrates how the digital has challenged the logics of the binary in the traditions of information theory. Digital logics are modulated by redundancies and accidents. In maintenance of social solidarity–instance 5 it is not possible to have information without noise. If, as I have argued here, digital installation operates between noise and information, then, in a constant disruption of the legacies of representation, immersion, and interaction, it is possible to open up material languages for the digital. Furthermore, an engagement with noise and error results in a blurring of the structures of information, generating a position from which we can discuss the viewer as immersed within the system – not as receiver or meaning making actant, but as an essential material within the open system of the artwork. References Barr, Jim, and Mary Barr. “L. Budd et al.” Toi Toi Toi: Three Generations of Artists from New Zealand. Ed. Rene Block. Kassel: Museum Fridericianum, 1999. 123. Burke, Gregory, and Natasha Conland, eds. et al. the fundamental practice. Wellington: Creative New Zealand, 2005. Burke, Gregory, and Natasha Conland, eds. Venice Document. et al. the fundamental practice. Wellington: Creative New Zealand, 2006. Daly-Peoples, John. Urban Myths and the et al. Legend. 21 Aug. 2004. The Big Idea (reprint) http://www.thebigidea.co.nz/print.php?sid=2234>. Deleuze, Gilles, and Felix Guattari. A Thousand Plateaus: Capitalism and Schizophrenia. Trans. Brian Massumi. London: The Athlone Press, 1996. Hansen, Mark. New Philosophy for New Media. Cambridge, MA and London: MIT Press, 2004. Hayles, N. Katherine. How We Became Posthuman: Virtual Bodies in Cybernetics, Literature and Informatics. Chicago and London: U of Chicago P, 1999. Hayles, N. Katherine. Chaos Bound: Orderly Disorder in Contemporary Literature and Science. Ithaca and London: Cornell University, 1990. Hobart, Michael, and Zachary Schiffman. Information Ages: Literacy, Numeracy, and the Computer Revolution. Baltimore: Johns Hopkins UP, 1998. p.mule, et al. 2007. 2 Jul. 2007 http://www.etal.name/index.htm>. Pask, Gordon. An Approach to Cybernetics. London: Hutchinson, 1961. Paulson, William. The Noise of Culture: Literary Texts in a World of Information. Ithaca and London: Cornell University, 1988. Schwartz, Mischa. Information Transmission, Modulation, and Noise: A Unified Approach to Communication Systems. 3rd ed. New York: McGraw-Hill, 1980. Serres, Michel. The Parasite. Trans. Lawrence R. Schehr. Baltimore: John Hopkins UP, 1982. Shannon, Claude. A Mathematical Theory of Communication. July, October 1948. Online PDF. 27: 379-423, 623-656 (reprinted with corrections). 13 Jul. 2004 http://cm.bell-labs.com/cm/ms/what/shannonday/paper.html>. Virilio, Paul. The Vision Machine. Trans. Julie Rose. Bloomington and Indianapolis: Indiana UP, British Film Institute, 1994. Von Neumann, John. “The General and Logical Theory of Automata.” Collected Works. Ed. A. H. Taub. Vol. 5. Oxford: Pergamon Press, 1963. Weaver, Warren. “Recent Contributions to the Mathematical Theory of Communication.” The Mathematical Theory of Commnunication. Eds. Claude Shannon and Warren Weaver. paperback, 1963 ed. Urbana and Chicago: U of Illinois P, 1949. 1-16. Work Discussed et al. maintenance of social solidarity–instance 5 2006. Installation, Google Earth feed, newspapers, sound. Exhibited in SCAPE 2006 Biennial of Art in Public Space Christchurch Art Gallery, Christchurch, September 30-November 12. Images reproduced with the permission of et al. Photographs by Lee Cunliffe. Acknowledgments Research for this paper was conducted with the support of an Otago Polytechnic Resaerch Grant. Photographs of et al. maintenance of social solidarity–instance 5 by Lee Cunliffe. Citation reference for this article MLA Style Ballard, Su. "Information, Noise and et al." M/C Journal 10.5 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0710/02-ballard.php>. APA Style Ballard, S. (Oct. 2007) "Information, Noise and et al.," M/C Journal, 10(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0710/02-ballard.php>.
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Brabazon, Tara. "A Red Light Sabre to Go, and Other Histories of the Present." M/C Journal 2, no. 4 (June 1, 1999). http://dx.doi.org/10.5204/mcj.1761.

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If I find out that you have bought a $90 red light sabre, Tara, well there's going to be trouble. -- Kevin Brabazon A few Saturdays ago, my 71-year old father tried to convince me of imminent responsibilities. As I am considering the purchase of a house, there are mortgages, bank fees and years of misery to endure. Unfortunately, I am not an effective Big Picture Person. The lure of the light sabre is almost too great. For 30 year old Generation Xers like myself, it is more than a cultural object. It is a textual anchor, and a necessary component to any future history of the present. Revelling in the aura of the Australian release for Star Wars: The Phantom Menace, this paper investigates popular memory, an undertheorised affiliation between popular culture and cultural studies.1 The excitement encircling the Star Wars prequel has been justified in terms of 'hype' or marketing. Such judgements frame the men and women cuing for tickets, talking Yodas and light sabres as fools or duped souls who need to get out more. My analysis explores why Star Wars has generated this enthusiasm, and how cultural studies can mobilise this passionate commitment to consider notions of popularity, preservation and ephemerality. We'll always have Tattooine. Star Wars has been a primary popular cultural social formation for a generation. The stories of Luke Skywalker, Princess Leia, Han Solo, Chewbacca, Darth Vader, Yoda, C-3PO and R2D2 offer an alternative narrative for the late 1970s and 1980s. It was a comfort to have the Royal Shakespearian tones of Alec Guinness confirming that the Force would be with us, through economic rationalism, unemployment, Pauline Hanson and Madonna discovering yoga. The Star Wars Trilogy, encompassing A New Hope, The Empire Strikes Back and Return of the Jedi, was released between 1977 and 1983. These films have rarely slipped from public attention, being periodically 'brought back' through new cinematic and video releases. The currency of Star Wars is matched with the other great popular cultural formations of the post-war period: the James Bond series and Star Trek. One reason for the continued success of these programmes is that other writers, film makers and producers cannot leave these texts alone. Bond survives not only through Pierce Brosnan's good looks, but the 'Hey Baby' antics of Austin Powers. Star Trek, through four distinct series, has become an industry that will last longer than Voyager's passage back from the Delta Quadrant. Star Wars, perhaps even more effectively than the other popular cultural heavyweights, has enmeshed itself into other filmic and televisual programming. Films like Spaceballs and television quizzes on Good News Week keep the knowledge system and language current and pertinent.2 Like Umberto Eco realised of Casablanca, Star Wars is "a living example of living textuality" (199). Both films are popular because of imperfections and intertextual archetypes, forming a filmic quilt of sensations and affectivities. Viewers are aware that "the cliches are talking among themselves" (Eco 209). As these cinematic texts move through time, the depth and commitment of these (con)textual dialogues are repeated and reinscribed. To hold on to a memory is to isolate a moment or an image and encircle it with meaning. Each day we experience millions of texts: some are remembered, but most are lost. Some popular cultural texts move from ephemera to popular memory to history. In moving beyond individual reminiscences -- the personal experiences of our lifetime -- we enter the sphere of popular culture. Collective or popular memory is a group or community experience of a textualised reality. For example, during the Second World War, there were many private experiences, but certain moments arch beyond the individual. Songs by Vera Lynn are fully textualised experiences that become the fodder for collective memory. Similarly, Star Wars provides a sense-making mechanism for the 1980s. Like all popular culture, these texts allow myriad readership strategies, but there is collective recognition of relevance and importance. Popular memory is such an important site because it provides us, as cultural critics, with a map of emotionally resonant sites of the past, moments that are linked with specific subjectivities and a commonality of expression. While Star Wars, like all popular cultural formations, has a wide audience, there are specific readings that are pertinent for particular groups. To unify a generation around cultural texts is an act of collective memory. As Harris has suggested, "sometimes, youth does interesting things with its legacy and creatively adapts its problematic into seemingly autonomous cultural forms" (79). Generation X refers to an age cohort born between the mid-1960s and the mid-1970s. Finally cultural studies theorists have found a Grail subculture. Being depthless, ambivalent, sexually repressed and social failures, Xers are a cultural studies dream come true. They were the children of the media revolution. Star Wars is integral to this textualised database. A fan on the night of the first screening corrected a journalist: "we aren't Generation X, we are the Star Wars generation" (Brendon, in Miller 9). An infatuation and reflexivity with the media is the single framework of knowledge in which Xers operate. This shared understanding is the basis for comedy, and particularly revealed (in Australia) in programmes like The Panel and Good News Week. Television themes, lines of film dialogue and contemporary news broadcasts are the basis of the game show. The aesthetics of life transforms television into a real. Or, put another way, "individual lives may be fragmented and confused but McDonald's is universal" (Hopkins 17). A group of textual readers share a literacy, a new way of reading the word and world of texts. Nostalgia is a weapon. The 1990s has been a decade of revivals: from Abba to skateboards, an era of retro reinscription has challenged linear theories of history and popular culture. As Timothy Carter reveals, "we all loved the Star Wars movies when we were younger, and so we naturally look forward to a continuation of those films" (9). The 1980s has often been portrayed as a bad time, of Thatcher and Reagan, cold war brinkmanship, youth unemployment and HIV. For those who were children and (amorphously phrased) 'young adults' of this era, the popular memory is of fluorescent fingerless gloves, Ray Bans, 'Choose Life' t-shirts and bubble skirts. It was an era of styling mousse, big hair, the Wham tan, Kylie and Jason and Rick Astley's dancing. Star Wars action figures gave the films a tangibility, holding the future of the rebellion in our hands (literally). These memories clumsily slop into the cup of the present. The problem with 'youth' is that it is semiotically too rich: the expression is understood, but not explained, by discourses as varied as the educational system, family structures, leisure industries and legal, medical and psychological institutions. It is a term of saturation, where normality is taught, and deviance is monitored. All cultural studies theorists carry the baggage of the Birmingham Centre into any history of youth culture. The taken-for-granted 'youth as resistance' mantra, embodied in Resistance through Rituals and Subculture: The Meaning of Style, transformed young people into the ventriloquist's puppet of cultural studies. The strings of the dancing, smoking, swearing and drinking puppet took many years to cut. The feminist blade of Angela McRobbie did some damage to the fraying filaments, as did Dick Hebdige's reflexive corrections in Hiding in the Light. However, the publications, promotion and pedagogy of Gen X ended the theoretical charade. Gen X, the media sophisticates, played with popular culture, rather than 'proper politics.' In Coupland's Generation X, Claire, one of the main characters believed that "Either our lives become stories, or there's just no way to get through them." ... We know that this is why the three of us left our lives behind us and came to the desert -- to tell stories and to make our own lives worthwhile tales in the process. (8) Television and film are part of this story telling process. This intense connection generated an ironic and reflexive literacy in the media. Television became the basis for personal pleasures and local resistances, resulting in a disciplined mobilisation of popular cultural surfaces. Even better than the real thing. As the youngest of Generation Xers are now in their late twenties, they have moved from McJobs to careers. Robert Kizlik, a teacher trainer at an American community college expressed horror as the lack of 'commonsensical knowledge' from his new students. He conducted a survey for teachers training in the social sciences, assessing their grasp of history. There was one hundred percent recognition of such names as Madonna, Mike Tyson, and Sharon Stone, but they hardly qualify as important social studies content ... . I wondered silently just what it is that these students are going to teach when they become employed ... . The deeper question is not that we have so many high school graduates and third and fourth year college students who are devoid of basic information about American history and culture, but rather, how, in the first place, these students came to have the expectations that they could become teachers. (n. pag.) Kizlik's fear is that the students, regardless of their enthusiasm, had poor recognition of knowledge he deemed significant and worthy. His teaching task, to convince students of the need for non-popular cultural knowledges, has resulted in his course being termed 'boring' or 'hard'. He has been unable to reconcile the convoluted connections between personal stories and televisual narratives. I am reminded (perhaps unhelpfully) of one of the most famous filmic teachers, Mr Holland. Upon being attacked by his superiors for using rock and roll in his classes, he replied that he would use anything to instil in his students a love of music. Working with, rather than against, popular culture is an obvious pedagogical imperative. George Lucas has, for example, confirmed the Oprahfied spirituality of the current age. Obviously Star Wars utilises fables, myths3 and fairy tales to summon the beautiful Princess, the gallant hero and the evil Empire, but has become something more. Star Wars slots cleanly into an era of Body Shop Feminism, John Gray's gender politics and Rikki Lake's relationship management. Brian Johnson and Susan Oh argued that the film is actually a new religion. A long time ago in a galaxy far far away -- late 1970s California -- the known universe of George Lucas came into being. In the beginning, George created Star Wars. And the screen was without form, and void. And George said, 'Let there be light', and there was Industrial Light and Magic. And George divided the light from the darkness, with light sabres, and called the darkness the Evil Empire.... And George saw that it was good. (14) The writers underestimate the profound emotional investment placed in the trilogy by millions of people. Genesis narratives describe the Star Wars phenomenon, but do not analyse it. The reason why the films are important is not only because they are a replacement for religion. Instead, they are an integrated component of popular memory. Johnson and Oh have underestimated the influence of pop culture as "the new religion" (14). It is not a form of cheap grace. The history of ideas is neither linear nor traceable. There is no clear path from Plato to Prozac or Moses to Mogadon. Obi-Wan Kenobi is not a personal trainer for the ailing spirituality of our age. It was Ewan McGregor who fulfilled the Xer dream to be the young Obi Wan. As he has stated, "there is nothing cooler than being a Jedi knight" (qtd. in Grant 15). Having survived feet sawing in Shallow Grave and a painfully large enema in Trainspotting, there are few actors who are better prepared to carry the iconographic burden of a Star Wars prequel. Born in 1971, he is the Molly Ringwall of the 1990s. There is something delicious about the new Obi Wan, that hails what Hicks described as "a sense of awareness and self- awareness, of detached observation, of not taking things seriously, and a use of subtle dry humour" (79). The metaphoric light sabre was passed to McGregor. The pull of the dark side. When fans attend The Phantom Menace, they tend to the past, as to a loved garden. Whether this memory is a monument or a ruin depends on the preservation of the analogue world in the digital realm. The most significant theoretical and discursive task in the present is to disrupt the dual ideologies punctuating the contemporary era: inevitable technological change and progress.4 Only then may theorists ponder the future of a digitised past. Disempowered groups, who were denied a voice and role in the analogue history of the twentieth century, will have inequalities reified and reinforced through the digital archiving of contemporary life. The Web has been pivotal to the new Star Wars film. Lucasfilm has an Internet division and an official Website. Between mid November and May, this site has been accessed twenty million times (Gallott 15). Other sites, such as TheForce.net and Countdown to Star Wars, are a record of the enthusiasm and passion of fans. As Daniel Fallon and Matthew Buchanan have realised, "these sites represent the ultimate in film fandom -- virtual communities where like-minded enthusiasts can bathe in the aura generated by their favourite masterpiece" (27). Screensavers, games, desktop wallpaper, interviews and photo galleries have been downloaded and customised. Some ephemeral responses to The Phantom Menace have been digitally recorded. Yet this moment of audience affectivity will be lost without a consideration of digital memory. The potentials and problems of the digital and analogue environments need to be oriented into critical theories of information, knowledge, entertainment and pleasure. The binary language of computer-mediated communication allows a smooth transference of data. Knowledge and meaning systems are not exchanged as easily. Classifying, organising and preserving information make it useful. Archival procedures have been both late and irregular in their application.5 Bocher and Ihlenfeldt assert that 2500 new web sites are coming on-line every day ("A Higher Signal-to-Noise Ratio"). The difficulties and problems confronting librarians and archivists who wish to preserve digital information is revealed in the Australian government's PADI (Preserving Access to Digital Information) Site. Compared with an object in a museum which may lie undisturbed for years in a storeroom, or a book on a shelf, or even Egyptian hieroglyd on the wall of a tomb, digital information requires much more active maintenance. If we want access to digital information in the future, we must plan and act now. (PADI, "Why Preserve Access to Digital Information?") phics carve The speed of digitisation means that responsibility for preserving cultural texts, and the skills necessary to enact this process, is increasing the pressure facing information professionals. An even greater difficulty when preserving digital information is what to keep, and what to release to the ephemeral winds of cyberspace. 'Qualitative criteria' construct an historical record that restates the ideologies of the powerful. Concerns with quality undermine the voices of the disempowered, displaced and decentred. The media's instability through technological obsolescence adds a time imperative that is absent from other archival discussions.6 While these problems have always taken place in the analogue world, there was a myriad of alternative sites where ephemeral material was stored, such as the family home. Popular cultural information will suffer most from the 'blind spots' of digital archivists. While libraries rarely preserve the ephemera of a time, many homes (including mine) preserve the 'trash' of a culture. A red light sabre, toy dalek, Duran Duran posters and a talking Undertaker are all traces of past obsessions and fandoms. Passion evaporates, and interests morph into new trends. These objects remain in attics, under beds, in boxes and sheds throughout the world. Digital documents necessitate a larger project of preservation, with great financial (and spatial) commitments of technology, software and maintenance. Libraries rarely preserve the ephemera -- the texture and light -- of the analogue world. The digital era reduces the number of fan-based archivists. Subsequently forfeited is the spectrum of interests and ideologies that construct the popular memory of a culture. Once bits replace atoms, the recorded world becomes structured by digital codes. Only particular texts will be significant enough to store digitally. Samuel Florman stated that "in the digital age nothing need be lost; do we face the prospect of drowning in trivia as the generations succeed each other?" (n. pag.) The trivia of academics may be the fodder (and pleasures) of everyday life. Digitised preservation, like analogue preservation, can never 'represent' plural paths through the past. There is always a limit and boundary to what is acceptable obsolescence. The Star Wars films suggests that "the whole palette of digital technology is much more subtle and supple; if you can dream it, you can see it" (Corliss 65). This film will also record how many of the dreams survive and are archived. Films, throughout the century, have changed the way in which we construct and remember the past. They convey an expressive memory, rather than an accurate history. Certainly, Star Wars is only a movie. Yet, as Rushkoff has suggested, "we have developed a new language of references and self-references that identify media as a real thing and media history as an actual social history" (32). The build up in Australia to The Phantom Menace has been wilfully joyful. This is a history of the present, a time which I know will, in retrospect, be remembered with great fondness. It is a collective event for a generation, but it speaks to us all in different ways. At ten, it is easy to be amazed and enthralled at popular culture. By thirty, it is more difficult. When we see Star Wars, we go back to visit our memories. With red light sabre in hand, we splice through time, as much as space. Footnotes The United States release of the film occurred on 19 May 1999. In Australia, the film's first screenings were on 3 June. Many cinemas showed The Phantom Menace at 12:01 am, (very) early Thursday morning. The three main players of the GNW team, Paul McDermott, Mikey Robbins and Julie McCrossin, were featured on the cover of Australia's Juice magazine in costumes from The Phantom Menace, being Obi-Wan, Yoda and Queen Amidala respectively. Actually, the National Air and Space Museum had a Star Wars exhibition in 1997, titled "Star Wars: The Magic of Myth". For example, Janet Collins, Michael Hammond and Jerry Wellington, in Teaching and Learning with the Media, stated that "the message is simple: we now have the technology to inform, entertain and educate. Miss it and you, your family and your school will be left behind" (3). Herb Brody described the Net as "an overstuffed, underorganised attic full of pictures and documents that vary wildly in value", in "Wired Science". The interesting question is, whose values will predominate when the attic is being cleared and sorted? This problem is extended because the statutory provision of legal deposit, which obliges publishers to place copies of publications in the national library of the country in which the item is published, does not include CD-ROMs or software. References Bocher, Bob, and Kay Ihlenfeldt. "A Higher Signal-to-Noise Ratio: Effective Use of WebSearch Engines." State of Wisconsin Department of Public Instruction Website. 13 Mar. 1998. 15 June 1999 <http://www.dpi.state.wi.us/dpi/dlcl/lbstat/search2.php>. Brody, Herb. "Wired Science." Technology Review Oct. 1996. 15 June 1999 <http://www.techreview.com/articles/oct96/brody.php>. Carter, Timothy. "Wars Weary." Cinescape 39 (Mar./Apr. 1999): 9. Collins, Janet, Michael Hammond, and Jerry Wellington. Teaching and Learning with Multimedia. London: Routledge, 1997. Corliss, Richard. "Ready, Set, Glow!" Time 18 (3 May 1999): 65. Count Down to Star Wars. 1999. 15 June 1999 <http://starwars.countingdown.com/>. Coupland, Douglas. Generation X. London: Abacus, 1991. Eco, Umberto. Travels in Hyper-Reality. London: Picador, 1987. Fallon, Daniel, and Matthew Buchanan. "Now Screening." Australian Net Guide 4.5 (June 1999): 27. Florman, Samuel. "From Here to Eternity." MIT's Technology Review 100.3 (Apr. 1997). Gallott, Kirsten. "May the Web Be with you." Who Weekly 24 May 1999: 15. Grant, Fiona. "Ewan's Star Soars!" TV Week 29 May - 4 June 1999: 15. Hall, Stuart, and Tony Jefferson, eds. Resistance through Rituals. London: Hutchinson, 1976. Harris, David. From Class Struggle to the Politics of Pleasure: the Effects of Gramscianism on Cultural Studies. London: Routledge, 1992. Hebdige, Dick. Hiding in the Light. London: Routledge, 1988. Hopkins, Susan. "Generation Pulp." Youth Studies Australia Spring 1995. Johnson, Brian, and Susan Oh. "The Second Coming: as the Newest Star Wars Film Illustrates, Pop Culture Has Become a New Religion." Maclean's 24 May 1999: 14-8. Juice 78 (June 1999). Kizlik, Robert. "Generation X Wants to Teach." International Journal of Instructional Media 26.2 (Spring 1999). Lucasfilm Ltd. Star Wars: Welcome to the Official Site. 1999. 15 June 1999 <http://www.starwars.com/>. Miller, Nick. "Generation X-Wing Fighter." The West Australian 4 June 1999: 9. PADI. "What Digital Information Should be Preserved? Appraisal and Selection." Preserving Access to Digital Information (PADI) Website. 11 March 1999. 15 June 1999 <http://www.nla.gov.au/padi/what.php>. PADI. "Why Preserve Access to Digital Information?" Preserving Access to Digital Information (PADI) Website. <http://www.nla.gov.au/padi/why.php>. Rushkoff, Douglas. Media Virus. Sydney: Random House, 1994. Citation reference for this article MLA style: Tara Brabazon. "A Red Light Sabre to Go, and Other Histories of the Present." M/C: A Journal of Media and Culture 2.4 (1999). [your date of access] <http://www.uq.edu.au/mc/9906/sabre.php>. Chicago style: Tara Brabazon, "A Red Light Sabre to Go, and Other Histories of the Present," M/C: A Journal of Media and Culture 2, no. 4 (1999), <http://www.uq.edu.au/mc/9906/sabre.php> ([your date of access]). APA style: Tara Brabazon. (1999) A red light sabre to go, and other histories of the present. M/C: A Journal of Media and Culture 2(4). <http://www.uq.edu.au/mc/9906/sabre.php> ([your date of access]).
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Holleran, Samuel. "Better in Pictures." M/C Journal 24, no. 4 (August 19, 2021). http://dx.doi.org/10.5204/mcj.2810.

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While the term “visual literacy” has grown in popularity in the last 50 years, its meaning remains nebulous. It is described variously as: a vehicle for aesthetic appreciation, a means of defence against visual manipulation, a sorting mechanism for an increasingly data-saturated age, and a prerequisite to civic inclusion (Fransecky 23; Messaris 181; McTigue and Flowers 580). Scholars have written extensively about the first three subjects but there has been less research on how visual literacy frames civic life and how it might help the public as a tool to address disadvantage and assist in removing social and cultural barriers. This article examines a forerunner to visual literacy in the push to create an international symbol language born out of popular education movements, a project that fell short of its goals but still left a considerable impression on graphic media. This article, then, presents an analysis of visual literacy campaigns in the early postwar era. These campaigns did not attempt to invent a symbolic language but posited that images themselves served as a universal language in which students could receive training. Of particular interest is how the concept of visual literacy has been mobilised as a pedagogical tool in design, digital humanities and in broader civic education initiatives promoted by Third Space institutions. Behind the creation of new visual literacy curricula is the idea that images can help anchor a world community, supplementing textual communication. Figure 1: Visual Literacy Yearbook. Montebello Unified School District, USA, 1973. Shedding Light: Origins of the Visual Literacy Frame The term “visual literacy” came to the fore in the early 1970s on the heels of mass literacy campaigns. The educators, creatives and media theorists who first advocated for visual learning linked this aim to literacy, an unassailable goal, to promote a more radical curricular overhaul. They challenged a system that had hitherto only acknowledged a very limited pathway towards academic success; pushing “language and mathematics”, courses “referred to as solids (something substantial) as contrasted with liquids or gases (courses with little or no substance)” (Eisner 92). This was deemed “a parochial view of both human ability and the possibilities of education” that did not acknowledge multiple forms of intelligence (Gardner). This change not only integrated elements of mass culture that had been rejected in education, notably film and graphic arts, but also encouraged the critique of images as a form of good citizenship, assuming that visually literate arbiters could call out media misrepresentations and manipulative political advertising (Messaris, “Visual Test”). This movement was, in many ways, reactive to new forms of mass media that began to replace newspapers as key forms of civic participation. Unlike simple literacy (being able to decipher letters as a mnemonic system), visual literacy involves imputing meanings to images where meanings are less fixed, yet still with embedded cultural signifiers. Visual literacy promised to extend enlightenment metaphors of sight (as in the German Aufklärung) and illumination (as in the French Lumières) to help citizens understand an increasingly complex marketplace of images. The move towards visual literacy was not so much a shift towards images (and away from books and oration) but an affirmation of the need to critically investigate the visual sphere. It introduced doubt to previously upheld hierarchies of perception. Sight, to Kant the “noblest of the senses” (158), was no longer the sense “least affected” by the surrounding world but an input centre that was equally manipulable. In Kant’s view of societal development, the “cosmopolitan” held the key to pacifying bellicose states and ensuring global prosperity and tranquillity. The process of developing a cosmopolitan ideology rests, according to Kant, on the gradual elimination of war and “the education of young people in intellectual and moral culture” (188-89). Transforming disparate societies into “a universal cosmopolitan existence” that would “at last be realised as the matrix within which all the original capacities of the human race may develop” and would take well-funded educational institutions and, potentially, a new framework for imparting knowledge (Kant 51). To some, the world of the visual presented a baseline for shared experience. Figure 2: Exhibition by the Gesellschafts- und Wirtschaftsmuseum in Vienna, photograph c. 1927. An International Picture Language The quest to find a mutually intelligible language that could “bridge worlds” and solder together all of humankind goes back to the late nineteenth century and the Esperanto movement of Ludwig Zamenhof (Schor 59). The expression of this ideal in the world of the visual picked up steam in the interwar years with designers and editors like Fritz Kahn, Gerd Arntz, and Otto and Marie Neurath. Their work transposing complex ideas into graphic form has been rediscovered as an antecedent to modern infographics, but the symbols they deployed were not to merely explain, but also help education and build international fellowship unbounded by spoken language. The Neuraths in particular are celebrated for their international picture language or Isotypes. These pictograms (sometimes viewed as proto-emojis) can be used to represent data without text. Taken together they are an “intemporal, hieroglyphic language” that Neutrath hoped would unite working-class people the world over (Lee 159). The Neuraths’ work was done in the explicit service of visual education with a popular socialist agenda and incubated in the social sphere of Red Vienna at the Gesellschafts- und Wirtschaftsmuseum (Social and Economic Museum) where Otto served as Director. The Wirtschaftsmuseum was an experiment in popular education, with multiple branches and late opening hours to accommodate the “the working man [who] has time to see a museum only at night” (Neurath 72-73). The Isotype contained universalist aspirations for the “making of a world language, or a helping picture language—[that] will give support to international developments generally” and “educate by the eye” (Neurath 13). Figure 3: Gerd Arntz Isotype Images. (Source: University of Reading.) The Isotype was widely adopted in the postwar era in pre-packaged sets of symbols used in graphic design and wayfinding systems for buildings and transportation networks, but with the socialism of the Neuraths’ peeled away, leaving only the system of logos that we are familiar with from airport washrooms, charts, and public transport maps. Much of the uptake in this symbol language could be traced to increased mobility and tourism, particularly in countries that did not make use of a Roman alphabet. The 1964 Olympics in Tokyo helped pave the way when organisers, fearful of jumbling too many scripts together, opted instead for black and white icons to represent the program of sports that summer. The new focus on the visual was both technologically mediated—cheaper printing and broadcast technologies made the diffusion of image increasingly possible—but also ideologically supported by a growing emphasis on projects that transcended linguistic, ethnic, and national borders. The Olympic symbols gradually morphed into Letraset icons, and, later, symbols in the Unicode Standard, which are the basis for today’s emojis. Wordless signs helped facilitate interconnectedness, but only in the most literal sense; their application was limited primarily to sports mega-events, highway maps, and “brand building”, and they never fulfilled their role as an educational language “to give the different nations a common outlook” (Neurath 18). Universally understood icons, particularly in the form of emojis, point to a rise in visual communication but they have fallen short as a cosmopolitan project, supporting neither the globalisation of Kantian ethics nor the transnational socialism of the Neuraths. Figure 4: Symbols in use. Women's bathroom. 1964 Tokyo Olympics. (Source: The official report of the Organizing Committee.) Counter Education By mid-century, the optimism of a universal symbol language seemed dated, and focus shifted from distillation to discernment. New educational programs presented ways to study images, increasingly reproducible with new technologies, as a language in and of themselves. These methods had their roots in the fin-de-siècle educational reforms of John Dewey, Helen Parkhurst, and Maria Montessori. As early as the 1920s, progressive educators were using highly visual magazines, like National Geographic, as the basis for lesson planning, with the hopes that they would “expose students to edifying and culturally enriching reading” and “develop a more catholic taste or sensibility, representing an important cosmopolitan value” (Hawkins 45). The rise in imagery from previously inaccessible regions helped pupils to see themselves in relation to the larger world (although this connection always came with the presumed superiority of the reader). “Pictorial education in public schools” taught readers—through images—to accept a broader world but, too often, they saw photographs as a “straightforward transcription of the real world” (Hawkins 57). The images of cultures and events presented in Life and National Geographic for the purposes of education and enrichment were now the subject of greater analysis in the classroom, not just as “windows into new worlds” but as cultural products in and of themselves. The emerging visual curriculum aimed to do more than just teach with previously excluded modes (photography, film and comics); it would investigate how images presented and mediated the world. This gained wider appeal with new analytical writing on film, like Raymond Spottiswoode's Grammar of the Film (1950) which sought to formulate the grammatical rules of visual communication (Messaris 181), influenced by semiotics and structural linguistics; the emphasis on grammar can also be seen in far earlier writings on design systems such as Owen Jones’s 1856 The Grammar of Ornament, which also advocated for new, universalising methods in design education (Sloboda 228). The inventorying impulse is on display in books like Donis A. Dondis’s A Primer of Visual Literacy (1973), a text that meditates on visual perception but also functions as an introduction to line and form in the applied arts, picking up where the Bauhaus left off. Dondis enumerates the “syntactical guidelines” of the applied arts with illustrations that are in keeping with 1920s books by Kandinsky and Klee and analyse pictorial elements. However, at the end of the book she shifts focus with two chapters that examine “messaging” and visual literacy explicitly. Dondis predicts that “an intellectual, trained ability to make and understand visual messages is becoming a vital necessity to involvement with communication. It is quite likely that visual literacy will be one of the fundamental measures of education in the last third of our century” (33) and she presses for more programs that incorporate the exploration and analysis of images in tertiary education. Figure 5: Ideal spatial environment for the Blueprint charts, 1970. (Image: Inventory Press.) Visual literacy in education arrived in earnest with a wave of publications in the mid-1970s. They offered ways for students to understand media processes and for teachers to use visual culture as an entry point into complex social and scientific subject matter, tapping into the “visual consciousness of the ‘television generation’” (Fransecky 5). Visual culture was often seen as inherently democratising, a break from stuffiness, the “artificialities of civilisation”, and the “archaic structures” that set sensorial perception apart from scholarship (Dworkin 131-132). Many radical university projects and community education initiatives of the 1960s made use of new media in novel ways: from Maurice Stein and Larry Miller’s fold-out posters accompanying Blueprint for Counter Education (1970) to Emory Douglas’s graphics for The Black Panther newspaper. Blueprint’s text- and image-dense wall charts were made via assemblage and they were imagined less as charts and more as a “matrix of resources” that could be used—and added to—by youth to undertake their own counter education (Cronin 53). These experiments in visual learning helped to break down old hierarchies in education, but their aim was influenced more by countercultural notions of disruption than the universal ideals of cosmopolitanism. From Image as Text to City as Text For a brief period in the 1970s, thinkers like Marshall McLuhan (McLuhan et al., Massage) and artists like Bruno Munari (Tanchis and Munari) collaborated fruitfully with graphic designers to create books that mixed text and image in novel ways. Using new compositional methods, they broke apart traditional printing lock-ups to superimpose photographs, twist text, and bend narrative frames. The most famous work from this era is, undoubtedly, The Medium Is the Massage (1967), McLuhan’s team-up with graphic designer Quentin Fiore, but it was followed by dozens of other books intended to communicate theory and scientific ideas with popularising graphics. Following in the footsteps of McLuhan, many of these texts sought not just to explain an issue but to self-consciously reference their own method of information delivery. These works set the precedent for visual aids (and, to a lesser extent, audio) that launched a diverse, non-hierarchical discourse that was nonetheless bound to tactile artefacts. In 1977, McLuhan helped develop a media textbook for secondary school students called City as Classroom: Understanding Language and Media. It is notable for its direct address style and its focus on investigating spaces outside of the classroom (provocatively, a section on the third page begins with “Should all schools be closed?”). The book follows with a fine-grained analysis of advertising forms in which students are asked to first bring advertisements into class for analysis and later to go out into the city to explore “a man-made environment, a huge warehouse of information, a vast resource to be mined free of charge” (McLuhan et al., City 149). As a document City as Classroom is critical of existing teaching methods, in line with the radical “in the streets” pedagogy of its day. McLuhan’s theories proved particularly salient for the counter education movement, in part because they tapped into a healthy scepticism of advertisers and other image-makers. They also dovetailed with growing discontent with the ad-strew visual environment of cities in the 1970s. Budgets for advertising had mushroomed in the1960s and outdoor advertising “cluttered” cities with billboards and neon, generating “fierce intensities and new hybrid energies” that threatened to throw off the visual equilibrium (McLuhan 74). Visual literacy curricula brought in experiential learning focussed on the legibility of the cities, mapping, and the visualisation of urban issues with social justice implications. The Detroit Geographical Expedition and Institute (DGEI), a “collective endeavour of community research and education” that arose in the aftermath of the 1967 uprisings, is the most storied of the groups that suffused the collection of spatial data with community engagement and organising (Warren et al. 61). The following decades would see a tamed approach to visual literacy that, while still pressing for critical reading, did not upend traditional methods of educational delivery. Figure 6: Beginning a College Program-Assisting Teachers to Develop Visual Literacy Approaches in Public School Classrooms. 1977. ERIC. Searching for Civic Education The visual literacy initiatives formed in the early 1970s both affirmed existing civil society institutions while also asserting the need to better inform the public. Most of the campaigns were sponsored by universities, major libraries, and international groups such as UNESCO, which published its “Declaration on Media Education” in 1982. They noted that “participation” was “essential to the working of a pluralistic and representative democracy” and the “public—users, citizens, individuals, groups ... were too systematically overlooked”. Here, the public is conceived as both “targets of the information and communication process” and users who “should have the last word”. To that end their “continuing education” should be ensured (Study 18). Programs consisted primarily of cognitive “see-scan-analyse” techniques (Little et al.) for younger students but some also sought to bring visual analysis to adult learners via continuing education (often through museums eager to engage more diverse audiences) and more radical popular education programs sponsored by community groups. By the mid-80s, scores of modules had been built around the comprehension of visual media and had become standard educational fare across North America, Australasia, and to a lesser extent, Europe. There was an increasing awareness of the role of data and image presentation in decision-making, as evidenced by the surprising commercial success of Edward Tufte’s 1982 book, The Visual Display of Quantitative Information. Visual literacy—or at least image analysis—was now enmeshed in teaching practice and needed little active advocacy. Scholarly interest in the subject went into a brief period of hibernation in the 1980s and early 1990s, only to be reborn with the arrival of new media distribution technologies (CD-ROMs and then the internet) in classrooms and the widespread availability of digital imaging technology starting in the late 1990s; companies like Adobe distributed free and reduced-fee licences to schools and launched extensive teacher training programs. Visual literacy was reanimated but primarily within a circumscribed academic field of education and data visualisation. Figure 7: Visual Literacy; What Research Says to the Teacher, 1975. National Education Association. USA. Part of the shifting frame of visual literacy has to do with institutional imperatives, particularly in places where austerity measures forced strange alliances between disciplines. What had been a project in alternative education morphed into an uncontested part of the curriculum and a dependable budget line. This shift was already forecasted in 1972 by Harun Farocki who, writing in Filmkritik, noted that funding for new film schools would be difficult to obtain but money might be found for “training in media education … a discipline that could persuade ministers of education, that would at the same time turn the budget restrictions into an advantage, and that would match the functions of art schools” (98). Nearly 50 years later educators are still using media education (rebranded as visual or media literacy) to make the case for fine arts and humanities education. While earlier iterations of visual literacy education were often too reliant on the idea of cracking the “code” of images, they did promote ways of learning that were a deep departure from the rote methods of previous generations. Next-gen curricula frame visual literacy as largely supplemental—a resource, but not a program. By the end of the 20th century, visual literacy had changed from a scholarly interest to a standard resource in the “teacher’s toolkit”, entering into school programs and influencing museum education, corporate training, and the development of public-oriented media (Literacy). An appreciation of image culture was seen as key to creating empathetic global citizens, but its scope was increasingly limited. With rising austerity in the education sector (a shift that preceded the 2008 recession by decades in some countries), art educators, museum enrichment staff, and design researchers need to make a case for why their disciplines were relevant in pedagogical models that are increasingly aimed at “skills-based” and “job ready” teaching. Arts educators worked hard to insert their fields into learning goals for secondary students as visual literacy, with the hope that “literacy” would carry the weight of an educational imperative and not a supplementary field of study. Conclusion For nearly a century, educational initiatives have sought to inculcate a cosmopolitan perspective with a variety of teaching materials and pedagogical reference points. Symbolic languages, like the Isotype, looked to unite disparate people with shared visual forms; while educational initiatives aimed to train the eyes of students to make them more discerning citizens. The term ‘visual literacy’ emerged in the 1960s and has since been deployed in programs with a wide variety of goals. Countercultural initiatives saw it as a prerequisite for popular education from the ground up, but, in the years since, it has been formalised and brought into more staid curricula, often as a sort of shorthand for learning from media and pictures. The grand cosmopolitan vision of a complete ‘visual language’ has been scaled back considerably, but still exists in trace amounts. Processes of globalisation require images to universalise experiences, commodities, and more for people without shared languages. Emoji alphabets and globalese (brands and consumer messaging that are “visual-linguistic” amalgams “increasingly detached from any specific ethnolinguistic group or locality”) are a testament to a mediatised banal cosmopolitanism (Jaworski 231). In this sense, becoming “fluent” in global design vernacular means familiarity with firms and products, an understanding that is aesthetic, not critical. It is very much the beneficiaries of globalisation—both state and commercial actors—who have been able to harness increasingly image-based technologies for their benefit. To take a humorous but nonetheless consequential example, Spanish culinary boosters were able to successfully lobby for a paella emoji (Miller) rather than having a food symbol from a less wealthy country such as a Senegalese jollof or a Morrocan tagine. This trend has gone even further as new forms of visual communication are increasingly streamlined and managed by for-profit media platforms. The ubiquity of these forms of communication and their global reach has made visual literacy more important than ever but it has also fundamentally shifted the endeavour from a graphic sorting practice to a critical piece of social infrastructure that has tremendous political ramifications. Visual literacy campaigns hold out the promise of educating students in an image-based system with the potential to transcend linguistic and cultural boundaries. This cosmopolitan political project has not yet been realised, as the visual literacy frame has drifted into specialised silos of art, design, and digital humanities education. It can help bridge the “incomplete connections” of an increasingly globalised world (Calhoun 112), but it does not have a program in and of itself. Rather, an evolving visual literacy curriculum might be seen as a litmus test for how we imagine the role of images in the world. 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MIT P, 1987. Warren, Gwendolyn, Cindi Katz, and Nik Heynen. “Myths, Cults, Memories, and Revisions in Radical Geographic History: Revisiting the Detroit Geographical Expedition and Institute.” Spatial Histories of Radical Geography: North America and Beyond. Wiley, 2019. 59-86.
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