Academic literature on the topic 'Hybrid entrepreneur'

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Journal articles on the topic "Hybrid entrepreneur"

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Kurczewska, Agnieszka, Michał Mackiewicz, Wirginia Doryń, and Dorota Wawrzyniak. "PECULIARITY OF HYBRID ENTREPRENEURS – REVISITING LAZEAR’S THEORY OF ENTREPRENEURSHIP." Journal of Business Economics and Management 21, no. 1 (2020): 277–300. http://dx.doi.org/10.3846/jbem.2020.11959.

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The aim of this study is to explore and elaborate the concept of hybrid entrepreneurship, i.e., a simultaneous mix of self-employment (entrepreneurship) and salary employment. Lazear’s theory of entrepreneurship is assessed in terms whether it can explain the phenomenon of being a hybrid entrepreneur. The hypothesis is that the probability of linking a salary job with one’s own business increases with the variety and level of education gained, the broadness of professional and management experience but also the level of entrepreneurial self-efficacy. The hypotheses are tested with multivariate
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Permatasari, Anggraeni, Wawan Dhewanto, and Dina Dellyana. "An agent based model of Creative Social Entrepreneurship Behaviour in the context of creative economy." Jurnal Manajemen Indonesia 21, no. 1 (2021): 7. http://dx.doi.org/10.25124/jmi.v21i1.2536.

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This paper presents an agent-based model that illustrates creative-social entrepreneurial behaviour and its impact on socio-economic development and local resources sustainability. This study conducted an agent-based model simulation test to demonstrate the potential of the model developed through a literature review. The model approach assumes the interactions between agents are influenced by three purposes, which are profit entrepreneur, social entrepreneur and hybrid entrepreneur. The process is captured from the ability of entrepreneurial creativity in exploiting and conserving local resou
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Yogandhi, Ni Putu Sintha Devi, and Gede Sri Darma. "The Struggle of Hybrid Entepreneur in The New Normal Era." Jurnal Manajemen Bisnis 18, no. 3 (2021): 329–45. http://dx.doi.org/10.38043/jmb.v18i3.3178.

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This study aims to know and analyze about Hybrid Entrepreneur and the strategy of Hybrid Entrepreneur in the New Normal Era. The research setting is the physical environment with a qualitative approach. Key Informan is a Hybrid Entrepreneur determined by Purposive Sampling technique. Data collection was done by interviews, observations and documentation. The data source is from sources that can be used as a Hybrid Entrepreneur model and process by using Strategy Management approach with technical analysis of strategy formulation is based on a three-stage framework of strategy formulation with
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Artaya, I. Putu, Sri Wiwoho Mudjanarko, Achmad Muchayan, Made Kamisutara, and Muhammad Roesli. "Take Advantage of Tourism Development Opportunities Through Hybrid Business Activities in Indonesia." SPIRIT OF SOCIETY JOURNAL 5, no. 2 (2022): 110–21. http://dx.doi.org/10.29138/scj.v5i2.1786.

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This research was conducted in three cities that have the highest number of hybrid entrepreneurs in Indonesia. The approach in this research is to prioritize primary data by looking for facts in the field related to hybrid entrepreneurial activities. The total number of business owners is 73 people spread across Surabaya, Malang, and Denpasar. Where these entrepreneurs have managed to run their business well in a hybrid way for approximately six years. Based on the research we did, we found that there were four main factors supporting their success in running a hybrid entrepreneurship, that is
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Rodrigues, Wesley Osvaldo Pradella, José Francisco dos Reis Neto Reis Neto, Pablo Antonio Muñoz Gallego, and Alan Francisco Dos Santos Santos. "O Empreendedorismo Social no Brasil: quem são e o que Fazem." Revista de Ciências Gerenciais 24, no. 40 (2021): 73–77. http://dx.doi.org/10.17921/1415-6571.2020v24n40p73-77.

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ResumoEmpreendedorismo social é visto como uma forma hibrida de empreendedorismo, no qual se prioriza a promoção do valor social e desenvolvimento versus a captura de valor econômico. Este artigo objetiva analisar o perfil do Empreendedor Social (ES) no Brasil, e as diferenças em destaque com o tipificado Empreendedor voltado para o Mercado (EM). Foram utilizados os dados secundários obtidos junto ao GEM Adult Population Survey (APS) 2015/16. A amostra foi constituída por 2000 empresários adultos em atividade, escolhidos de forma probabilística com base no censo brasileiro e, posteriormente, s
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Kruse, Philipp, and Pauline Wangari Kamau. "Looking Through the Entrepreneurial Kaleidoscope—Examining Stereotypes Against Commercial, Social, Environmental, and Community Entrepreneurs in Kenya and Germany." Administrative Sciences 14, no. 11 (2024): 302. http://dx.doi.org/10.3390/admsci14110302.

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For the greater part of entrepreneurial history, entrepreneurship’s primary target was commercial, i.e., money generation for the entrepreneur and his or her stakeholders. However, starting in the 1980s, hybrid forms of entrepreneurship fusing the creation of non-financial value with entrepreneurial means have gained traction. Currently, several conceptually different forms, e.g., social, environmental, and community entrepreneurship, exist. Research yields various differences comparing commercial and hybrid entrepreneurship, particularly in the stereotypical perceptions of different entrepren
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Maritz, Alex, Quan Nguyen, and Abu Ismail. "Hybrid Entrepreneurs as the Neoteric Driver of Skill Variety and Economic Prosperity." Administrative Sciences 13, no. 6 (2023): 140. http://dx.doi.org/10.3390/admsci13060140.

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Nearly a quarter of all global start-ups are founded by hybrid entrepreneurs, that is, individuals that engage in self-employment activity while simultaneously holding a primary job in wage or remuneration work. This study is the first of its kind to examine hybrid entrepreneurship in Australia using five pragmatic and embedded hybrid entrepreneur mini case studies. Aligning with human capital and skill variety theory, we adopted an interpretivist philosophical paradigm of emergent enquiry action and exploratory research. The paper explores characteristics and antecedents in the forms of the b
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Yeröz, Huriye. "Manifestations of social class and agency in cultural capital development processes." International Journal of Entrepreneurial Behavior & Research 25, no. 5 (2019): 900–918. http://dx.doi.org/10.1108/ijebr-03-2018-0146.

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Purpose While migrant women entrepreneurs (MWE) have been studied extensively through the lenses of gender and ethnicity, social class, as an axis of difference, received scant attention in entrepreneurship and migrant enterprise literature. The purpose of this paper is to make an intersectional analysis on migrant women’s cultural capital development processes on the basis of not only gender and ethnicity, but also class relations. Design/methodology/approach The study draws on empirical insights generated through listening to the life story narratives of 17 women entrepreneurs from Turkey. T
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Din, Norrina, Mohd Subri Tahir, Norashida Othman, and Leylawati Joremi. "Personality Traits of Women Entrepreneurs for Sustainable Food Businesses." GATR Global Journal of Business Social Sciences Review 10, no. 3 (2022): 121–31. http://dx.doi.org/10.35609/gjbssr.2022.10.3(2).

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Objective - COVID-19 is the worst in the history of pandemics. Small business survival has been jeopardized in this challenging situation, although entrepreneurs desire to strategize their plans to sustain their business. Other than strategies, psychological characteristics were found to be significant factors for sustaining business among entrepreneurs. Research on the psychological characteristics of entrepreneurs has long been conducted. However, the information is scarce in terms of the main psychological characteristics of entrepreneurs, especially during the COVID-19 pandemic. Therefore,
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Tan, Justin. "Culture, Nation, and Entrepreneurial Strategic Orientations: Implications for an Emerging Economy." Entrepreneurship Theory and Practice 26, no. 4 (2002): 95–111. http://dx.doi.org/10.1177/104225870202600406.

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Since most researchers use the terms “culture” and “nation” interchangeably, the majority of empirical cross-cultural studies aiming to isolate the role of culture tend to be cross-national studies that are confounded with the influence of the national environment. This study employs a hybrid, quasi-experimental design to Investigate whether the cultural or national effects have a stronger influence on entrepreneurs' perception of the environment and their strategic orientations. Specifically, I draw on three samples of entrepreneurs from two cultures and two countries, namely, mainland Chines
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Dissertations / Theses on the topic "Hybrid entrepreneur"

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Ardianti, Retno. "The psychological well-being of hybrid entrepreneurs: Longitudinal comparative studies of hybrid entrepreneurs, full time self employed and the paid employed." Thesis, Queensland University of Technology, 2020. https://eprints.qut.edu.au/207088/1/Retno_Ardianti_Thesis.pdf.

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The phenomenon of hybrid entrepreneurship where individuals work in paid and self-employment simultaneously is prevalent. However, the psychological well-being implication of working in this unique work configuration is not yet studied. By using data from Indonesia and the United Kingdom, this thesis explains and demonstrates certain differences of hybrid entrepreneurs’ psychological well-being patterns that distinguish them from their full-time paid and self-employed counterparts. In doing so, this thesis contributes to the literature of entrepreneurship and well-being by building the theoret
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Carvalho, Juliana Dias. "Dualidade financeira e social das empresas sociais." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19262.

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Mestrado em Gestão e Estratégia Industrial<br>No final do século passado, o fenómeno designado empreendedorismo social começou a ganhar importância no mundo académico e no mundo empresarial. Apesar de ser um tema que está na ?moda?, a literatura existente contempla algumas lacunas. Com este estudo pretende-se compreender quais os fatores mais importantes para a sustentabilidade financeira e social das empresas sociais, ou seja, como é que conseguem gerir a dualidade de criar impacto social e financeiro. Após uma comparação entre a literatura e os resultados obtidos no estudo de quatro casos
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Nordström, Carin. "The Passionate Combining Entrepreneurs." Doctoral thesis, Mittuniversitetet, Avdelningen för ekonomivetenskap och juridik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-24440.

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Entrepreneurs are portrayed as salient drivers of regional development and for a number of years nascent entrepreneurs have been studied in a large number of countries as part of the Global Entrepreneurship Monitor project and the Panel Study of Entrepreneurial Dynamics. Scholars have devoted much effort to investigating factors that determine how individuals engage in entrepreneurial activities, with most of the discussion limited to business start-ups. However, since this type of project does not follow identical nascent entrepreneurs over time, limited knowledge exists about their developme
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Paviera, Carmelo. "Three studies on institutional entrepreneurship in the informal economy : a grounded theory approach." Thesis, University of Edinburgh, 2018. http://hdl.handle.net/1842/31448.

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The informal economy represents a large segment of the economic activities in emerging economies but still remains a puzzling phenomenon. In particular, research emphasising the organising processes of firms within the informal economy is scant. Weak formal institutions, conflicting institutional centres and large levels of economic inequality contribute to the development of informal entrepreneurship in emerging economies. Yet, an understanding of the links between institutional incongruence and economic exclusion as facilitating mechanisms of informal entrepreneurship remains limited. Furthe
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ASANTE, Eric Adom. "Dual work roles : the joint effect of hybrid entrepreneurs’ regulatory focus and wage work to entrepreneurial work enrichment on entrepreneurial performance." Digital Commons @ Lingnan University, 2018. https://commons.ln.edu.hk/otd/34.

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Hybrid entrepreneurial is phenomenal but remains under-studied in the management literature. This paper investigated the joint influence of hybrid entrepreneurs’ trait regulatory focus and wage work to entrepreneurial work enrichment (WE enrichment) on their entrepreneurial engagement and the subsequent proficient, adaptive, and proactive performance in entrepreneurial work. I first interviewed 16 hybrid entrepreneurs to obtain the understanding of their reasons for being in hybrid entrepreneurship, their regulatory focus tendencies, and the resources they transfer from wage work to entreprene
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Books on the topic "Hybrid entrepreneur"

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Orehov, Vladimir, Tat'yana Orehova, and Konstantin Baldin. Anti-crisis management. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1093041.

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The anti-crisis management of the economy and national security of the Russian Federation in modern conditions (pandemics, hybrid wars, competitive restrictions and anti-Russian propaganda from the West), approaches to Western sanctions as new opportunities for the development of the Russian Federation are considered. The ways of developing an innovative economy and increasing the productivity of aggregate labor as the main sources that ensure the accelerated development of the country are outlined. Attention is paid to the peculiarities of social partnership, economic and financial crises in
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Scanlon, Kevin. Hybrid Entrepreneur: A Novel Career in Science and Business. Business Expert Press, 2023.

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Scanlon, Kevin. The Hybrid Entrepreneur: A Novel Career in Science and Business. Business Expert Press, 2023.

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Fonneland, Trude. Shamanism in Secular Arenas. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190678821.003.0007.

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The figure of the shaman seems to fit exceptionally well into contemporary structures of needs and motivations in different cultural areas beyond the religious-spiritual field. By exploring the stories and images that are the focus of the spiritual entrepreneur Esther Utsi, I elaborate how, in the wake of Sámi shamanism, a variety of hybrid products have been established, catering for broader audiences and for a variety of needs, including tourism, entertainment, and regional development.
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Gheciu, Alexandra. Security Entrepreneurs. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198813064.001.0001.

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Focusing on four East European polities—Bosnia, Serbia, Bulgaria, and Romania—this book examines the dynamics and implications of processes of commercialization of security that have occurred following the collapse of communist regimes. These processes have been central to post-communist liberalization, and have profoundly shaped those states and their integration into European institutional structures and global economic and political circuits. They have also affected—and been shaped by—the behavior and power of regional and global actors (e.g. European institutions, regional and global corpo
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Reiser, Dana Brakman, and Steven A. Dean. Prioritizing Mission with a Mission-Protected Hybrid. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190249786.003.0003.

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This chapter describes how state legislatures could create a legal form of organization to brand trustworthy social enterprises. It identifies the two key components of such an organizational form, and explains how to implement them. It asserts that to brand adopting entities as trustworthy social enterprises, statutes must mandate that they prioritize social good. This will distinguish adopting entities from traditional for-profits and nonprofits, and enable reliable enforcement by identifying their primary objective. The chapter also argues that an effective legal form must contain multiple
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Townley, Barbara, Philip Roscoe, and Nicola Searle. Creating Economy. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780198795285.001.0001.

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Creativity is at the vanguard of contemporary capitalism, valorized as a form of capital in its own right. It is the centrepiece of the vaunted ‘creative economy’, and within the latter, the creative industries. But what is economic about creativity? How can creative labour become the basis for a distinctive global industry? And how has the solitary artist, a figment of Romantic thought, become the creative entrepreneur of twenty-first-century economic imagining? Such questions have long provoked scholars interested in economics, sociology, management and law. This book offers a fresh approach
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Gheciu, Alexandra. Normative Dilemmas and Challenges of Security Commercialization. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198813064.003.0006.

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Chapter 6 places the analysis developed in this book in a broader normative perspective, focusing on a series of challenges and dilemmas associated with the transformation in the logic of security provision examined in the previous chapters. It pays particular attention to the ways in which the particular dynamics of commercialization of security provision have involved departures from principles of transparency and democratic accountability, and the problems associated with such departures in countries with long histories of anti-democratic governance. Finally, the chapter reflects on the dif
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Reiser, Dana Brakman, and Steven A. Dean. Social Enterprise Law. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190249786.001.0001.

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Social Enterprise Law presents a series of audacious legal technologies designed to unleash the potential of social enterprise. Until now, the law has been viewed as an obstacle to social entrepreneurship, too inflexible to embrace for-profit businesses with a social mission at their core. Legislators have poured resources into creating hybrid corporate forms such as the benefit corporation to eliminate barriers to the creation of social enterprises. That first generation of social enterprise law has not done enough. The authors provide a framework for future legislation to do what benefit cor
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Book chapters on the topic "Hybrid entrepreneur"

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Rabazo Martín, Aurora E., and Edilberto J. Rodríguez Rivero. "Reflections on Hybrid Corporations, Social Entrepreneur, and New Generations." In Entrepreneurship in the Fourth Sector. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-68390-0_6.

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Luckman, Susan, and Jane Andrew. "Establishing a Crafty Making Future: What Does a Career in Craft Look Like Today?" In Creative Working Lives. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-44979-7_4.

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AbstractThis chapter outlines the diversity of ways that project participants have developed and structured their working lives and enterprises. Within these conversations we will gain an understanding of the range of people, personal acumen, skills, and public and private investments that are garnered by these creative entrepreneurs to develop and sustain their practices. Through the lens of Milanesi’s three forms of ‘passion entrepreneurship’: lifestyle, accidental, and hybrid entrepreneur (Milanesi 2018, p. 425), why makers pursue this work, despite the often relatively low levels of income
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Loffredo, Anna Maria, Rainer Wenrich, Charlotte Axelsson, and Wanja Kröger. "Gamechanging Education and Future E-Learning in the Arts." In Changing Time - Shaping World. transcript Verlag, 2022. http://dx.doi.org/10.14361/9783839461358-003.

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Loffredo, Wenrich, Axelsson and Kröger announce the following statement to engage the readers: A World of Changemakers - this is the outlook for an innovative understanding of education in the hybrid arts for the 21st century. It is a context in which artists see themselves as entrepreneurs in the spirit of art and design 'edupreneurs,' embrace their role as independent agents of change and shapers of civil society, understand co-action and engage accordingly.
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Pieper, Justinus. "Will a “New” Leadership Style of Engineers as Family Entrepreneurs Foster Stability and Peace in Germany?" In Towards a Hybrid, Flexible and Socially Engaged Higher Education. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-53382-2_50.

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Ventura, Livia. "The Social Enterprise Movement and the Birth of Hybrid Organisational Forms as Policy Response to the Growing Demand for Firm Altruism." In The International Handbook of Social Enterprise Law. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-14216-1_2.

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AbstractSocial enterprise can be described as a complex and variegated phenomenon marked by different extensions and definitions according to the legal system of reference. This contribution is focused on a specific area of the social enterprise spectrum, that of the hybrid dual-purpose businesses, conceiving social enterprises as private organisations that carry out commercial activities to pursue social and environmental, as well as economic, objectives. In the past few decades, several legal systems have introduced new hybrid entities designed to adequately meet the needs of social entrepre
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Hein, Rüdiger. "Aufgabenbezogene Anforderungen/Besonderheiten." In Typisch Social Entrepreneurship. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-35145-8_7.

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ZusammenfassungAufgabenbezogene Anforderungen und Besonderheiten beziehen sich auf weitere strukturelle Rahmenbedingungen. Für diese Kategorie lassen sich folgende Unterkategorien herausarbeiten, die in dieser Reihenfolge dargestellt und diskutiert werden: Zielgruppenmanagement; Marktabhängigkeiten; Messung von Social Impact; Gemeinnützigkeitsstatus; hybride Organisationsstrukturen; ergänzende Aspekte zu finanziellen Herausforderungen. Zur Illustration werden dabei Schilderungen der Interviewpartner zu generierten Kodes wieder als Endnotenverweis eingearbeitet, und die gewonnenen Erkenntnisse
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Villamizar, Francisco Reyes. "Social Enterprises and Benefit Corporations in Colombia." In The International Handbook of Social Enterprise Law. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-14216-1_25.

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AbstractColombian corporate law has been at the forefront of Latin American systems for the last decade. In 2008, it introduced the simplified corporation (SC), becoming the first country in the region to adopt a hybrid company form. The Colombian legislator has also been a pioneer in the enactment of norms related to benefit corporations introduced by Law 1901 of June 18, 2018 (referred to under the law as benefit and collective interest companies (BICs). Colombian legislation has adopted a highly flexible model of a benefit and collective interest company that does not represent high transac
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Razavi Hajiagha, Seyed Hossein, and Niloofar Ahmadzadeh Kandi. "A Hybrid Interval-Valued Intuitionistic Fuzzy Aggregation Operator-Based Algorithm for Team Member Selection of International Entrepreneurs." In Contributions to Management Science. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-68972-8_19.

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Bals, Lydia, and Wendy L. Tate. "What Hybrid Business Models Can Teach Sustainable Supply Chain Management: The Role of Entrepreneurs’ Social Identity and Social Capabilities." In Social and Environmental Dimensions of Organizations and Supply Chains. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-59587-0_15.

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Rotolo, Émeline. "Des spectacles forains aux spectacles de curiosités." In Les espaces du spectacle vivant dans la ville. Presses universitaires Blaise-Pascal, 2021. https://doi.org/10.4000/13r2t.

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La ville de Bordeaux connaît, par les deux grandes foires qu’elle accueille chaque année en mars et en octobre, une recrudescence de l’offre théâtrale. Ces temps forts s’inscrivent assez longuement dans le calendrier des spectacles et induisent une concurrence avec les établissements fixes. Leur importance s’accroît suffisamment entre 1831 et 1853 pour que le divertissement prenne le dessus sur la dimension commerçante. Cela mène à un changement d’affectation dans l’espace urbain. La foire s’implante sur un espace récent, la place des Quinconces, bâtie sur d’anciens domaines vendus comme biens
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Conference papers on the topic "Hybrid entrepreneur"

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Schützner, Fabienne, Chantal Kling, Yngve Dahle, and Kevin Reuther. "From Values to Ventures: Examining the Link of Entrepreneurs' Purpose, Hybrid Business Models and Performance." In 2023 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC). IEEE, 2023. http://dx.doi.org/10.1109/ice/itmc58018.2023.10332415.

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Thorat, Jalindar Sukhadev, Dharmendra Kumar, and Jivraj Singh Sandhu. "Powering Sustainable Mobility: Electric and Hybrid Vehicles Leading the Way." In 11th SAEINDIA International Mobility Conference (SIIMC 2024). SAE International, 2024. https://doi.org/10.4271/2024-28-0137.

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&lt;div class="section abstract"&gt;&lt;div class="htmlview paragraph"&gt;Electric vehicles (EVs) have emerged as a pivotal solution for sustainable mobility amidst escalating global environmental challenges. According to the International Energy Agency (IEA) report, under current energy, climate, and industrial policies, EVs are projected to account for half of all global car sales by 2035. Furthermore, the report estimates that global electric car sales could reach approximately 17 million units by 2024, highlighting the rapid evolution and significance of EVs.&lt;/div&gt;&lt;div class="html
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Reinecke, Royce M. "An Assessment of the 107th U.S. Congress Energy Policy Debate in the History of Energy Use and Development in the United States." In ASME 2002 International Mechanical Engineering Congress and Exposition. ASMEDC, 2002. http://dx.doi.org/10.1115/imece2002-33136.

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The national energy policy debate in the 107th US Congress may mark a significant milestone in the development of energy use and conversion technologies in the United States. It has been said that the result of this congressional energy policy debate was an expensive statements that, despite proposed tax breaks and subsidies for everything from solar power and hybrid cars to coal and nuclear power, may accomplish little — with not much either on the supply or the demand side that’s going to make any difference to the American public. This paper provides an insider assessment of how the debate
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Reports on the topic "Hybrid entrepreneur"

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Budinich, Valeria. Building Hybrid Value Chains TM. Inter-American Development Bank, 2007. http://dx.doi.org/10.18235/0006776.

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This presentation deals with the Full Economic Citizenship Initiative made by Ashoka, a global association of the world's leading social entrepreneurs. It presents the organization -men and women with system changing solutions for the world's most urgent social problems, it features a case in Mexico on irrigation and small farmers and finally it lists a series of challenges to take up.
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Casimiro, June Ann, Karenina Romualdo, and Via Shane Santiago. Innovation Strategies in Traditional Cultural Expressions MSMEs in the Philippines: A Case Study. Philippine Institute for Development Studies, 2025. https://doi.org/10.62986/dp2024.48.

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This study investigates the innovation strategies of cultural micro, small, and medium enterprises (MSMEs) in Northern and Central Luzon, Philippines, operating within the domain of traditional cultural expressions, particularly traditional crafts and culinary crafts. These enterprises play a dual role in preserving cultural heritage and contributing to local economic development. As cultural and creative industries (CCIs) gain increasing recognition for their economic and social contributions, cultural MSMEs in developing regions face unique challenges. Through a qualitative case study approa
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