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1

Mohammed, Marwa Ghazi. "Woman’s Identity vs. Beauty Ideals: A Comparative Study of Selected Contemporary Novels." Journal of University of Human Development 5, no. 3 (July 21, 2019): 87. http://dx.doi.org/10.21928/juhd.v5n3y2019.pp87-90.

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Cultural notions about woman’s identity play a role in woman self-acceptance and self- worth. Generally speaking, these ideas affected women since they have shaped their feelings of worth and beauty. Nowadays pursuit of beauty ideal has become one of the problematic issues to meet particular standards. Moreover, the development of selfhood is influenced by the mirror of the society. Ethnicity, body shape, skin colour, age, and wrinkles are various forms of society standards of beauty which some women shape their identities by modifying accordingly. Thus, beauty ideals become a form of restriction and enslavement because women are forced to follow and sometimes suffer to have the sense of belonging. Three novels are selected in this paper to study the problematic issue of what is meant by beauty ideal. Lucy Grealy’s Autobiography of the Face (1994) depicts the suffering of a woman who has a struggle with jaw cancer since early childhood. Surviving the cancer means removing part of her jaw which causes the tragedy of her life. Zadie Smith’s The White Teeth (2000) is a work about the postcolonial society of London where Irie considers herself British despite her dark skin due to her Jamaican roots. White skin is one of the ideals of beauty according to the British standard. Ellen Hopkins’ Perfect (2011) is a novel in which the writer asks the question who defines the word ‘perfect’, the question is asked through Kendra whose dream is to be a model and a star.
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Choo, Hojung, Yoonja Nam, Soonyoung Kim, and Jinah Son. "Internalization of ideal beauty among Chinese immigrant women." Journal of Image and Cultural Contents 17 (June 30, 2019): 375–96. http://dx.doi.org/10.24174/jicc.2019.06.17.375.

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3

Magallares, Alejandro. "Drive for thinness and pursuit of muscularity: the role of gender ideologies." Universitas Psychologica 15, no. 2 (September 20, 2016): 353. http://dx.doi.org/10.11144/javeriana.upsy15-2.dtpm.

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The female sociocultural beauty ideal is ultra-thin, while the male beauty ideal is related with a muscular body. In this paper it is argued that these differences may be explained by the gender ideology that men and women have. Data obtained from 615 female students (with a Body Mass Index between 18 and 30) revealed that participants high in a gender ideology scale reported greater drive for thinness and less pursuit of muscularity. In addition, women with low scores in a gender ideology scale showed the opposite pattern: high scores on pursuit of muscularity and low in drive for thinness. Finally, it is discussed why men and women adopt different strategies to deal with these beauty ideals.
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Harris, Jessica L. "‘In America è vietato essere brutte’: advertising American beauty in the Italian women’s magazineAnnabella, 1945–1965." Modern Italy 22, no. 1 (February 2017): 35–53. http://dx.doi.org/10.1017/mit.2017.4.

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This article examines how the American conception of female beauty introduced new and distinct understandings of beauty and femininity to postwar Italy. In analysing beauty product advertisements from one of the most popular women’s magazines of the period,Annabella, the article articulates the components of the American beauty ideal and illustrates how these notions broke with previous Italian ideas of beauty. Moreover, the article also examines how this new ideal promoted democratic consumer capitalist values – freedom of choice, individualism, and affluence – which had an important political and cultural significance in Italy’s Cold War struggle. In light of this struggle and the country’s postwar redevelopment, the American beauty ideal sought to influence the women who readAnnabellaand the way in which they fashioned and identified themselves – as the Italian ‘Mrs Consumer.’
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Danylova, Tetiana. "The Modern-Day Feminine Beauty Ideal, Mental Health, and Jungian Archetypes." Mental Health: Global Challenges Journal 3, no. 1 (November 6, 2020): 38–44. http://dx.doi.org/10.32437/mhgcj.v3i1.99.

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Introduction: It can be argued that beauty is not only an aesthetic value, but it is also a social capital which is supported by the global beauty industry. Advertising kindly offers all kinds of ways to acquire and maintain beauty and youth that require large investments. Recent studies demonstrate that physical attractiveness guided by modern sociocultural standards is associated with a higher level of psychological well-being, social ease, assertiveness, and confidence. What is behind this pursuit of ideal beauty and eternal youth: the life-long struggle for survival, selfless love for beauty, or something else that lurks in the depths of the human unconscious? Purpose: The aim of the paper is to analyze the modern-day feminine beauty ideal through the lens of Jungian archetypes. Methodology: An extensive literary review of relevant articles for the period 2000-2020 was performed using PubMed and Google databases, with the following key words: “Feminine beauty ideal, body image, beauty and youth, mental health problems, C.G. Jung, archetypes of collective unconsciousness”. Along with it, the author used Jung’s theory of archetypes, integrative anthropological approach, and hermeneutical methodology. Results and Discussion: Advertising and the beauty industry have a huge impact on women and their self-image. Exposure to visual media depicting idealized faces and bodies causes a negative or distorted self-image. The new globalized and homogenized beauty ideal emphasizes youth and slimness. Over the past few decades, the emphasis on this ideal has been accompanied by an increase in the level of dissatisfaction with their bodies among both women and men. Though face and body image concerns are not a mental health condition in themselves, they have a negative impact on women’s mental health being associated with body dysmorphic disorder, social anxiety disorder, obsessive-compulsive disorder, panic disorder, depression, eating disorders, psychological distress, low self-esteem, self-harm, suicidal feelings. These trends are of real concern. The interiorization of the modern standards of female beauty as the image of a young girl impedes the psychological development of women and causes disintegration disabling the interconnection of all elements of the psyche and giving rise to deep contradictions. This unattainable ideal is embodied in the Jungian archetype of the Kore. Without maturity transformations, the image of the Kore, which is so attractive to the modern world, indicates an undeveloped part of the personality. Her inability to grow up and become mature has dangerous consequences. Women “restrain their forward movement” becoming an ideal object of manipulation. Thus, they easily internalize someone’s ideas about what the world should be and about their “right” place in it losing the ability to think critically and giving away power over their lives. Conclusion: Overcoming the psychological threshold of growing up, achieving deep experience and inner growth, a woman discovers another aspect of the Kore, ceases to be an object of manipulation and accepts reality as it is, while her beauty becomes multifaceted and reflects all aspects of her true personality
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Beren, Susan E., Helen A. Hayden, Denise E. Wilfley, and Ruth H. Striegel-Moore. "Body Dissatisfaction Among Lesbian College Students: The Conflict of Straddling Mainstream and Lesbian Cultures." Psychology of Women Quarterly 21, no. 3 (September 1997): 431–45. http://dx.doi.org/10.1111/j.1471-6402.1997.tb00123.x.

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Research examining body dissatisfaction among lesbians has attempted to compare lesbians' and heterosexual women's attitudes toward their bodies. Studies have yielded mixed results, some indicating that lesbians, compared to heterosexual women, are more satisfied with their bodies, and some indicating that the two groups of women are equally dissatisfied. In an attempt to more closely explore lesbians' attitudes toward their bodies, we conducted interviews with 26 lesbian college students and inquired into how the following areas might be related to body-image concerns: (a) lesbian beauty ideals, (b) the sources through which lesbian beauty ideals are conveyed, (c) lesbian conflict about beauty, (d) negative stereotypes about lesbians' appearance, and (e) lesbian concerns about feminine identity. Results indicated that young adult lesbians embrace a beauty ideal that encompasses both thinness and fitness. Whereas mainstream sources, such as women's magazines and peer pressure seem to influence lesbian college students to value a thinner body ideal, sexual relationships with women encouraged acceptance of one's body. Conflict between mainstream and lesbian values about the importance of weight and overall appearance was repeatedly voiced by the respondents. The complexity of lesbians' feelings about their bodies is discussed, and future directions for research are suggested.
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Nagar, Itisha, and Rukhsana Virk. "The Struggle Between the Real and Ideal." SAGE Open 7, no. 1 (January 2017): 215824401769132. http://dx.doi.org/10.1177/2158244017691327.

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Media, in its diverse forms, has become a powerful tool for construction and portrayal of the “shoulds, oughts, and musts” of a woman’s body. As a result of “thinning” of beauty ideals in the media, the real woman finds the representations of ideal woman to be increasingly unattainable. This exploratory study examined the effect of acute media images for a sample of young adult Indian woman ( N = 60). A 2 (intervention group) × 2 (time) mixed-group design was used where half the participants were presented with thin-ideal media images, whereas the other half were presented with control images. The participants were examined on body image dissatisfaction, thin-ideal internalization, and self-esteem. Results of the study indicate a significant increase in thin-ideal internalization and body dissatisfaction and a significant decrease in self-esteem scores as a result of exposure to the thin-ideal media images. The findings of the study indicate that, similar to their counterparts in Europe and North America, young urban Indian women experience body image disturbances when exposed to thin-ideal images. The findings have been examined in light of the spread of global media and homogenization of beauty standards among non-Western countries.
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Rosida, Ida, and Dinni Yulia Saputri. "SELF-LOVE AND SELF-ACCEPTANCE: REDEFINING IDEAL BEAUTY THROUGH ITS REPRESENTATION IN SCARS TO YOUR BEAUTIFUL." LITERA 18, no. 3 (November 19, 2019): 395–412. http://dx.doi.org/10.21831/ltr.v18i3.27409.

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The ideal beauty has a significant impact on social life. Those who feel their body doesn’t meet the idealize body view, some might have body dissatisfaction and lower body appreciation. This study aims to explore a broader definition and understanding of the beauty as it is represented in Scars to Your Beautiful, a song by Alessia Cara, both its lyric and music video. Using content analysis and supported by the concept of the figure of Speech, cinematography, and representation by Stuart Hall completed the investigation on this beauty ideal. The result shows that Scars to Your Beautiful strive to redefine the term of beauty which cannot be determined only by certain criteria such as having a thin body, white skin, flawless and addressed to women only, but beauty reaches a broader definition in all shapes, sizes, colors, even the gender. These findings highlight the importance of self-love and self-acceptance in the social context. Keywords: beauty ideals, representation of beauty, body dissatisfaction
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Ambarwati, Ninik Tri. "Beauty class and the practice of beautification among lower middle-class young women." Digital Press Social Sciences and Humanities 1 (2018): 00010. http://dx.doi.org/10.29037/digitalpress.41226.

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Beauty class is a place for a woman to share experiences in applying makeup. The participants in the beauty class obtain tips and trick or some specific ways of applying makeup. The participants in this class can directly practice the knowledge on how to apply makeup on their faces. The beauty class phenomenon has existed in Indonesia since 2000. Beauty class becomes a trend which attracts young women. Beauty class becomes a place where ideal beauty is constructed, for instance, white skin for body and face, thick eyebrows, long eyelashes, pointed nose, oval face, and pink lips. This research aims to see the consumption practice by lower-class young women at the beauty class in Yogyakarta. This research uses ethnography method by attending and observing the beauty class and having an interview with two active participants in the beauty class. This research shows that 1). Makeup has become a part of the everyday lifestyle of young women. 2). Beautification practice is determined by some beauty standards identified by the other party, in this case, cosmetics industry, and beauty blogger. 3). Beauty class opens an access for lower-middle-class women to use a wide range of cosmetics palette and tools that beyond what they can afford.
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Kalender, Gulcin Ipek. "The Semiotic Analysis of Cosmetic Advertisements on Facebook." Advances in Social Sciences Research Journal 7, no. 12 (January 10, 2021): 658–71. http://dx.doi.org/10.14738/assrj.712.9528.

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The cosmetic industry is one of the major industries in the world, and it continually enhances with the current high-technology developments in the sector. Just from the very early ages, young girls have a curiosity about trying their mother’s make-up products and they satisfy their curiosity by doing make-up to their dolls. When girls become young women, they start trying a variety of cosmetic products and they wear make-up in order to look attractive for the opposite sex. Wearing make up helps women to feel content about their physical appearance. It increases the self-confidence of women and makes them happy, as it is a pleasurable activity. The cosmetic industry offers products, which are in abundance according to the taste of each women coming from different ranks in society. It surrounds women with cosmetic advertisements and draw their attention in the fashionable districts of the city, at shopping malls and through certain media tools such as women’s magazines and social media. The cosmetic industry is a part of the consumer culture, and it is also closely related with the ideal feminine beauty. It disseminates messages through advertisements that every woman should use cosmetic products in order to reach the ideal beauty, which is desired. This paper aims to portray how the white ideal beauty is portrayed on the Facebook pages of three cosmetic brands representing different characteristics in terms of class, social status, lifestyle, and aesthetics.
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Zimik, Chingri. "Women and Body Image: A Sociological Study of Women in India." SMART MOVES JOURNAL IJELLH 4, no. 6 (May 23, 2016): 11. http://dx.doi.org/10.24113/ijellh.v4i6.1426.

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The narrative of the body holds an important place in the studies on gender and its relation to society. Body image arises with one having a physical body and an awareness of how it is viewed by others or oneself. Studies conducted by various academic researchers, fashion trend analyst and others found that both women and men all over the world seem to be in favour one ideal body type, that is, a slim, tall and perfectly proportionate body. This paper attempts to analyse the notion of beauty and body image ideals among Indian women and present any similarities or differences it may have with the rest of the world. Women are influenced by what they see every day on the TV, Internet and foreign print magazines. The influence is visible by the change in health consciousness and body weight among women who make efforts to change how they look. The huge boom in the beauty industry and slimming clubs are testimony of this change. However, the changes among Indian women are varied and differ from place to place or economic status of the person.
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Watye, Rina. "The Ideals of Body Image through Optical Illusion Pattern: for Less Volume Effect." Jurnal Ilmiah Publipreneur 5, no. 2 (August 31, 2020): 23–30. http://dx.doi.org/10.46961/jip.v5i2.64.

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A person’s satisfaction with the physical image he or she presents to the others is affected by how closely that image corresponds to the image valued by his or her culture on their time live. An ideal of beauty is a particular model, or exemplar, of appearance. Ideals beauty for women may include physical appearance as well as clothing styles, cosmetics, hairstyles, skin tone, and body type. Dresses with optical Illusion to make less volume effect in fashion can be one option for women to make body image more ideals. Optical illusion less volume use human perception, because of our ability to visually assess volumes is not good as our ability to assess areas, fashion with less volume effect have big chance to improve.
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Howard, Vicki. "“At the Curve Exchange”: Postwar Beauty Culture and Working Women at Maidenform." Enterprise & Society 1, no. 3 (June 2000): 591–618. http://dx.doi.org/10.1093/es/1.3.591.

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Beauty culture shaped the work experiences of women factory operatives and office staff at the Maidenform company in complex ways during the 1940s and 1950s. Through advertising, the company newsletter, beauty contests, “Pin-Up of the Month” competitions, and the ultra-feminine form made possible by the company's brassieres and girdles, Maidenform helped define postwar commercial beauty culture. Maidenform employees also had a hand in defining beauty culture, making it an important part of workplace sociability. In the process of producing and consuming workplace beauty culture at Maidenform, women from a wide range of class and ethnic backgrounds participated in the dominant gender ideal fostered by their employer. At the same time, however, their work culture remained rooted in their own class and ethnic identities. This article will examine the ways in which working women at Maidenform used commercial beauty culture to negotiate these divergent identities.
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CLARKE, LAURA HURD, and MERIDITH GRIFFIN. "Becoming and being gendered through the body: older women, their mothers and body image." Ageing and Society 27, no. 5 (August 29, 2007): 701–18. http://dx.doi.org/10.1017/s0144686x0700623x.

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ABSTRACTFollowing West and Zimmerman's (1987) theoretical understanding of how gender identities are created and maintained, this paper examines the ways in which older women learned from their mothers how ‘to do gender’ through their bodies and specifically their physical appearances. Extracts from semi-structured interviews with 44 women aged 50 to 70 years have been drawn upon to identify and discuss the ways in which women perceive, manage and present their bodies using socially-constructed ideals of beauty and femininity. More specifically, three ways that women learned ‘to do gender’ are examined: from their mothers' criticisms and compliments about their appearance at different stages of the lifecourse; from their mothers' attitudes towards their own bodies when young and in late adulthood; and from the interviewees' own later-life experiences and choices about ‘beauty work’. Interpretative feminism is employed to analyse how the women exercised agency while constructing body-image meanings in a social context that judges women on their ability to achieve and maintain the prevailing ideal of female beauty. The study extends previous research into the influence of the mother-daughter relationship on young women's body image. The findings suggest that mothers are important influences on their daughters' socialisation into body-image and beauty work, and exert, or are perceived to exert, accountability across the life-course.
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Lintott, Sheila. "Sublime Hunger: A Consideration of Eating Disorders Beyond Beauty." Hypatia 18, no. 4 (2003): 65–86. http://dx.doi.org/10.1111/j.1527-2001.2003.tb01413.x.

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In this paper, I argue that one of the most intense ways women are encouraged to enjoy sublime experiences is via attempts to control their bodies through excessive dieting. If this is so, then the societal-cultural contributions to the problem of eating disorders exceed the perpetuation of a certain beauty ideal to include the almost universal encouragement women receive to diet, coupled with the relative shortage of opportunities women are afforded to experience the sublime.
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Korečková, Andrea. "The Ideal of Female Beauty in Greek Tombstone Inscriptions and Writings of Early Christian Authors." Biblical Annals 9, no. 2 (March 12, 2019): 397–412. http://dx.doi.org/10.31743/biban.4203.

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The extant remains from both Classical and Hellenistic periods portray a body of a Greek woman in all its beauty. They do not cover what was once revealed. On the contrary, they bring the female beauty to the centre of attention. This freedom of expression gradually disappears and a body is exposed only when portraying a woman with colourful past to show her failures. This paper introduces Greek tombstone inscriptions that captured female beauty for the future generations. Upon this, a question arises: what do these inscriptions mean to a casual reader? What is their purpose? What value did a beautiful woman have in the ancient society? Was she somewhat different from those around her? How did emerging Christianity react to the Greek ideal of beauty? What ideas were adopted and what ideas were firmly rejected? These and many other questions have arisen during the study of the inscriptions that engage people even today.
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Arendt, Florian, Christina Peter, and Julia Beck. "Idealized Female Beauty, Social Comparisons, and Awareness Intervention Material." Journal of Media Psychology 29, no. 4 (October 2017): 188–97. http://dx.doi.org/10.1027/1864-1105/a000181.

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Abstract. Previous research indicates that exposure to the idealized thin media standard of female beauty can contribute to body dissatisfaction, negative self-perception, depressed mood, and disordered eating. Importantly, studies have revealed that social comparison processes underlie this negative media effect: Women routinely compare themselves with the encountered mass-mediated thin ideals, which, in turn, elicits negative consequences. While there are a multitude of studies on this topic, little is known about how this negative effect can be counteracted. We tested whether watching an awareness intervention video highlighting the artificial nature of mass-mediated idealized female beauty reduces social comparison processes in a subsequent situation. As a replication of previous research, we found that exposure to the awareness intervention material reduced social comparison processes. Supplementary analysis revealed that this effect was mediated through a change in the ideal self: Watching the awareness material elicited a more realistic perception of the specific body that individuals ideally wanted to possess. This more realistic ideal-self standard, in turn, reduced social comparison processes.
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Aparicio-Martinez, Perea-Moreno, Martinez-Jimenez, Redel-Macías, Pagliari, and Vaquero-Abellan. "Social Media, Thin-Ideal, Body Dissatisfaction and Disordered Eating Attitudes: An Exploratory Analysis." International Journal of Environmental Research and Public Health 16, no. 21 (October 29, 2019): 4177. http://dx.doi.org/10.3390/ijerph16214177.

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Disordered eating attitudes are rapidly increasing, especially among young women in their twenties. These disordered behaviours result from the interaction of several factors, including beauty ideals. A significant factor is social media, by which the unrealistic beauty ideals are popularized and may lead to these behaviours. The objectives of this study were, first, to determine the relationship between disordered eating behaviours among female university students and sociocultural factors, such as the use of social network sites, beauty ideals, body satisfaction, body image and the body image desired to achieve and, second, to determine whether there is a sensitive relationship between disordered eating attitudes, addiction to social networks, and testosterone levels as a biological factor. The data (N = 168) was obtained using validated surveys (EAT-26, BSQ, CIPE-a, SNSA) and indirect measures of prenatal testosterone. The data was analysed using chi-square, Student’s t-test, correlation tests and logistic regression tests. The results showed that disordered eating attitudes were linked to self-esteem (p < 0.001), body image (p < 0.001), body desired to achieve (p < 0.001), the use of social media (p < 0.001) and prenatal testosterone (p < 0.01). The findings presented in this study suggest a relationship between body image, body concerns, body dissatisfaction, and disordered eating attitudes among college women.
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Evans, Peggy Chin. "“If Only I were Thin Like Her, Maybe I Could be Happy Like Her”: The Self-Implications of Associating a Thin Female Ideal with Life Success." Psychology of Women Quarterly 27, no. 3 (September 2003): 209–14. http://dx.doi.org/10.1111/1471-6402.00100.

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Women often feel dissatisfied with their appearance after comparing themselves to other females who epitomize the thin-ideal standard of beauty. The current study posits that women associate a thin-ideal female body type with positive life-success, and that it may be this psychological link that drives feelings of negativity toward the self after such upward social comparisons. The results revealed that women reported more self-dissatisfaction and less optimism about their possible future life outcomes after exposure to a thin-ideal female target that ostensibly had a successful life than when the target ostensibly had an unsuccessful life.
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Hu, Qiulei. "In Search of a Perfect Match: Jian’an (196-220) Writing about Women and the Formation of a Literati Community." NAN Nü 21, no. 2 (December 11, 2019): 194–223. http://dx.doi.org/10.1163/15685268-00212p02.

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AbstractThe pursuit of divine women or women with divine beauty is a common theme in the earliest works of Chinese literature. Many fu (rhapsodies) composed at the Western Han courts feature the speaker’s failed pursuit of a beautiful woman. Yet during the Jian’an period, the image of a seductive yet inaccessible woman lost its prominence in the literary imagination and was replaced by a lonely beauty yearning for a worthy match and lamenting the swift passage of time. This transformation had much to do with the social and cultural transitions of this particular historical moment. This article places Jian’an representations of women in the context of group composition and literary communication at the Cao courts, and discusses the literary and political implications of these representations in comparison with previous court writing about women. The article argues that under a new environment of court writing, Jian’an literati transformed the image of beautiful women from the embodiment of imperial power and privilege into the symbol of their ideal personality and shared values. Writing about women became a crucial means to forming a literary and political community, and defining that community’s values and principles in a troubled time.
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Hermansyah, Hermansyah. "KONTES KECANTIKAN DAN EKSPLOITASI PEREMPUAN DALAM MEDIA." Marwah: Jurnal Perempuan, Agama dan Jender 10, no. 2 (November 2, 2011): 134. http://dx.doi.org/10.24014/marwah.v10i2.491.

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The beauty contest is a contest which covered and broadcasted by many of electronic and printed media, This social fenomena arises the questions, what is the goal of this contest ?, what are the requirements which must be fulfilled by the participant, what are the creteria of assesments, face beauty, ideal body size, or clothes weared by the participant ?. Is the intellectual factor including into assessment of creteria ? or are there any other requirements must be fulfilled by the participant?, why does media seems more enthusiastic to published and broadcasts this activity?. From all the questions, the writer wishes to analyse, is the taking part of women in this contest and the enthusiastic of media to published and broadcasts this activity is an exploitation of media toward woman? The analaysis showed that the international, national and local beauty contests is an exploitation of media toward woman.
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Clarke, Laura C. Hurd. "Beauty in Later Life: Older Women's Perceptions of Physical Attractiveness." Canadian Journal on Aging / La Revue canadienne du vieillissement 21, no. 3 (2002): 429–42. http://dx.doi.org/10.1017/s0714980800001744.

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ABSTRACTUsing data from 96 hours of semi-structured interviews with women aged 61 to 92, this paper explores the meanings that older women attribute to beauty and aging. The women in my study tend to equate physical attractiveness with youthfulness and slimness. However, they reject the extremes of thinness embodied in today's fashion models and actresses. Even as they disparage obese individuals, the women argue that thin older women appear scrawny. The women express a preference for more rounded female bodies than current beauty standards allow and emphasize the importance of inner beauty. While some women view their wrinkles negatively, others suggest that their facial creases are badges of honour. I argue that older women do not simply internalize beauty ideals to the detriment of their sense of self. Rather, older women resist and challenge current ideals of feminine attractiveness and suggest alternative beauty ideals and definitions of personal desirability.
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Xu, Huimin, and Yunying Tan. "Can Beauty Advertisements Empower Women? A Critical Discourse Analysis of the SK-II’s “Change Destiny” Campaign." Theory and Practice in Language Studies 10, no. 2 (February 1, 2020): 176. http://dx.doi.org/10.17507/tpls.1002.05.

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This study examines the advertising campaign of a beauty product SK-II, “Change Destiny” through the lens of critical discourse analysis. By unpacking the verbal language and visuals in the three advertisements and a video advertisement, this article aims to investigate how the beauty advertiser SK-II constructs the ideal images of women through discursive strategies in ads and uncover the possible ideologies underlying the advertising discourse. Adopting Kress and Van Leeuwen’s (1990 ,1996) framework of ‘reading images’ and systemic functional grammar (Butt, 2012; Halliday, 1994) to analyze the texts and visuals in the ads, this study has found that the beauty brand SK-II has utilized various strategies to engage the audiences and market its products, such as problematizing the aging of women, providing personalized solutions to the problem of aging, constructing certain feminist discourses for women, and drawing itself close to the younger generation through women empowerment. The findings show that although the beauty brand claims to empower women through advocating change of destiny for women in its ads, gender ideology remains to be dominant and continues to perpetrate women. It is concluded that these new changes in the ads are simply playful discursive strategies that employed by advertisers to legitimate the new capitalism and commercialism and generate more sales.
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Winandhini, Rheavanya, and Rahmawan Jatmiko. "New Woman as Seen in Bram Stoker’s Dracula." Lexicon 7, no. 2 (June 13, 2021): 207. http://dx.doi.org/10.22146/lexicon.v7i2.66570.

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This paper discusses the influence of feminism in the classic Victorian novel Dracula by Bram Stoker. The New Woman is a feminist ideal that appeared in the 19th century, more specifically amidst the rise of the first wave of feminism. The method of research used in this study covers close reading of the source material and analyzing the characters of the novel through the perspective of the New Woman ideals. The female characters in Bram Stoker’s Dracula portrayed the New Woman characteristic to some degree. Women’s independence, intellect, hyperfemininity, and hypersexuality, are some of the aspects of the movement that go against the norm and values of women in Victorian Britain, such as Mina’s “man’s brain” and Lucy’s hyperfemininity, while the Brides of Dracula provide contrast as the oppressed women with their submissive and compliant attitude towards him. Without erasing their representation of these New Woman ideals, Mina and Lucy also portrayed the complexity and dimensionality of being a woman in the Victorian era; their beauty and appeal were praised while their more “unwomanly” aspects present some threats towards men.
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Winandhini, Rheavanya, and Rahmawan Jatmiko. "New Woman as Seen in Bram Stoker’s Dracula." Lexicon 7, no. 2 (June 1, 2021): 224. http://dx.doi.org/10.22146/ljell.v7i2.66107.

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This paper discusses the influence of feminism in the classic Victorian novel Dracula by Bram Stoker. The New Woman is a feminist ideal that appeared in the 19th century, more specifically amidst the rise of the first wave of feminism. The method of research used in this study covers close reading of the source material and analyzing the characters of the novel through the perspective of the New Woman ideals. The female characters in Bram Stoker’s Dracula portrayed the New Woman characteristic to some degree. Women’s independence, intellect, hyperfemininity, and hypersexuality, are some of the aspects of the movement that go against the norm and values of women in Victorian Britain, such as Mina’s “man’s brain” and Lucy’s hyperfemininity, while the Brides of Dracula provide contrast as the oppressed women with their submissive and compliant attitude towards him. Without erasing their representation of these New Woman ideals, Mina and Lucy also portrayed the complexity and dimensionality of being a woman in the Victorian era; their beauty and appeal were praised while their more “unwomanly” aspects present some threats towards men.
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Smith, Marie L., Elina Telford, and Jeremy J. Tree. "Body image and sexual orientation: The experiences of lesbian and bisexual women." Journal of Health Psychology 24, no. 9 (February 2017): 1178–90. http://dx.doi.org/10.1177/1359105317694486.

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Western cultures promote a thin and curvaceous ideal body size that most women find difficult to achieve by healthy measures, resulting in poor body image and increased risk for eating pathology. Research focusing on body image in lesbian and bisexual women has yielded inconsistent results. In total, 11 lesbian and bisexual women were interviewed regarding their experiences with body image. Interpretative phenomenological analysis revealed that these women experienced similar mainstream pressures to conform to a thin body ideal. Furthermore, participants perceived additional pressure to conform to heteronormative standards of beauty since the normalisation of homosexuality and the increase in Lesbian, Gay, Bisexual and Transgender representation in mainstream media.
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Fin, Thais Caroline, Marilene Rodrigues Portella, and Silvana Alba Scortegagna. "Old age and physical beauty among elderly women: a conversation between women." Revista Brasileira de Geriatria e Gerontologia 20, no. 1 (February 2017): 74–84. http://dx.doi.org/10.1590/1981-22562017020.150096.

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Abstract The concern with body care, image, and aesthetics in the context of ideals of beauty is a subject of great interest to people. A descriptive exploratory study with a qualitative approach was carried out with a group of 60-year-old women, aiming to discover their perception of physical beauty and the meaning addressed to it in old age. The focus group method was used in data collection and analysis. The results indicated that 60-year-old women recognize beauty based on social standards, even if they are from different sociocultural realities. They establish a judgment of taste based on what they perceive as pleasant to see, feel, and observe. The aesthetic experience of an individual reveals a duality of images that are appreciated and depreciated, while beauty in old age means caring for oneself and one's relationships. The results offer evidence for health professionals in the structuring of therapeutic plans and educational actions focused on the aging process, especially in a female context.
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Nurhayati, Ari. "INTERSECTING OPPRESSION OF GENDER AND RACE IN TONI MORRISON’S THE BLUEST EYE AND GOD HELP THE CHILD." LITERA 18, no. 3 (November 19, 2019): 379–94. http://dx.doi.org/10.21831/ltr.v18i3.27796.

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White domination in America can make white ideology of beauty spread and influence the African-American society. Toni Morrison’s novels, The Bluest Eye and God Help the Child, depict the influence. This study attemps to uncover the intersecting oppression of race and gender in the novels and to explain how African-American women cope with the oppression. This study is descriptive qualitative research. The data sources are Morrison’s novels The Bluest Eyeand God Help the Child. The study has two findings. Firstly, African-American society experiences oppression as an impact of the white beauty hegemony. The most disadvantageous oppression is the internalization of white beauty values. Holding such values makes African-American women feel inferior and hate their own physical characteristics that are far from the white ideal of beauty. Meanwhile, African-American women who have darker skin colors experience the hardest oppression because they also become the victims of oppression committed by some circles of African-American society, which tend to consider them unequal. It reflects the complexity of oppression experienced by African-American women. Secondly,self-consciousness is the main factor of attempts to release them from the oppression. Without self-consciousness, African-American women can be trapped in values that deteriorate their self-pride of identity.Keywords: intersecting oppression, African-American women, skin color
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Marianetti, Tito Matteo, Giulio Gasparini, Giulia Midulla, Cristina Grippaudo, Roberto Deli, Daniele Cervelli, Sandro Pelo, and Alessandro Moro. "Numbers of Beauty: An Innovative Aesthetic Analysis for Orthognathic Surgery Treatment Planning." BioMed Research International 2016 (2016): 1–6. http://dx.doi.org/10.1155/2016/6156919.

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The aim of this study was to validate a new aesthetic analysis and establish the sagittal position of the maxilla on an ideal group of reference. We want to demonstrate the usefulness of these findings in the treatment planning of patients undergoing orthognathic surgery. We took a reference group of 81 Italian women participating in a national beauty contest in 2011 on which we performed Arnett’s soft tissues cephalometric analysis and our new “Vertical Planning Line” analysis. We used the ideal values to elaborate the surgical treatment planning of a second group of 60 consecutive female patients affected by skeletal class III malocclusion. Finally we compared both pre- and postoperative pictures with the reference values of the ideal group. The ideal group of reference does not perfectly fit in Arnett’s proposed norms. From the descriptive statistical comparison of the patients’ values before and after orthognathic surgery with the reference values we observed how all parameters considered got closer to the ideal population. We consider our “Vertical Planning Line” a useful help for orthodontist and surgeon in the treatment planning of patients with skeletal malocclusions, in combination with the clinical facial examination and the classical cephalometric analysis of bone structures.
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Pussetti, Chiara. "Because You’re Worth It! The Medicalization and Moralization of Aesthetics in Aging Women." Societies 11, no. 3 (August 12, 2021): 97. http://dx.doi.org/10.3390/soc11030097.

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In this article—based on the fieldwork I conducted in Lisbon (Portugal) between 2018 and 2021, employing in-depth ethnography and self-ethnography—I describe the experience of the medicalization and moralization of beauty in Portuguese women aged 45–65 years. I examine the ways in which practitioners inscribe their expert knowledge on their patients’ bodies, stigmatizing the marks of time and proposing medical treatments and surgeries to “repair” and “correct” them. Beauty and youth are symbolically constructed in medical discourse as visual markers of health, an adequate lifestyle, a strong character and good personal choices (such as not smoking, and a healthy diet and exercise habits). What beauty means within the discourse of anti-aging and therapeutic rejuvenation is increasingly connected to an ideal gender performance of normative, white, middle-class, heterosexual femininity that dismisses structural determinants. The fantasy of eternal youth, linked to a neoliberal ideology of limitless enhancement and individual responsibility, is firmly entrenched in moralizing definitions of aesthetics and gender norms. Finally, my article highlights the ways in which the women I interviewed do not always passively accept the discourse of the devaluation of the ageing body, defining femininity and ageing in their own terms by creating personal variants of the hegemonic normative discourses on beauty and successful ageing.
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Birlea, Oana. "From kawaii to sophisticated beauty ideals in European advertisements Shiseidō beauty print advertisements - case study." Mutual Images Journal, no. 6 (June 20, 2019): 53–69. http://dx.doi.org/10.32926/2018.6.bir.kawai.

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Having as a starting point one of the stereotypes of Japanese women considered a purveyor of kawaii this paper aims to explore a counterexample to Sanrio’s Hello Kitty mania offered by Shiseidō cosmetics through its overseas advertisements created during a long history on the European market. Even though the image of Japan is based mainly on the concept of kawaii Shiseidō tried at first on the local market to make a turn from that fragile, helpless and naïve perception of women to a more sophisticated one. Successful advertisements are made to answer a specific target audience’s needs, thus in order to go global there was a need to adapt typical Asian beauty standards to European ones. Shiseidō’s mission is to keep up with the times without forgetting the roots, the source of power, thus it has constantly worked in developing new strategies in order to thrive on the Western beauty market without setting aside Japanese tradition. Shiseidō corporate through its smaller brands like Majolica Majorca, Pure & Mild, Haku (meaning “white”) etc. still promote whitest white skin, a beauty ideal which prevails since the Heian period (794-1185). Considering that Shiseidō has a history of more than 50 years on the European market we propose an analysis on three beauty print advertisements elaborated during 1980-2000 in order to observe the constructed image of Japan through the imaginary of the French artist, Serge Lutens, responsible for the visual identity of the brand in Europe since 1980. The question is if it is a matter of “selling” the exotic to an unfamiliar receiver or a naive reflection of Japaneseness from a European’s perspective? Through this case study on beauty print advertisements created for the European market after 1990 we want to mirror the image of Japan in Europe as depicted through the specter of the biggest Japanese beauty conglomerate in the world, Shiseidō.
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Brown, Jeffrey A. "Class and Feminine Excess: The Strange Case of Anna Nicole Smith." Feminist Review 81, no. 1 (November 2005): 74–94. http://dx.doi.org/10.1057/palgrave.fr.9400240.

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Cultural concerns about race, class and beauty often intersect with mass-mediated depictions of the female body. Drawing on Foucault's theories about disciplining the public body, this article examines the changing public perception of Anna Nicole Smith from an ideal beauty to a white trash stereotype. This analysis argues that Smith's very public weight gains, her outrageous behaviour and her legal battle for her late husband's fortune is presented in the media as an example of inappropriate conduct for a white beauty ideal and thus is repositioned as white trash culture. Central to this repositioning is the constant tabloid depiction of Smith as an ‘out of control’ grotesque. This article argues that contrary to the optimistic understanding of female grotesques as effective agents of cultural criticism and social change, Smith represents the female grotesque as an agent of cultural control that instructs middle-class women on how to avoid committing classed, racial and gendered transgressions. The article concludes that the case of Anna Nicole Smith functions as a cautionary tale that reinforces cultural standards of normalization.
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Gouwens, Kenneth. "Female Virtue and the Embodiment of Beauty: Vittoria Colonna in Paolo Giovio’sNotable Men and Women*." Renaissance Quarterly 68, no. 1 (2015): 33–97. http://dx.doi.org/10.1086/681308.

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AbstractIn a dialogue drafted soon after the Sack of Rome (1527), Paolo Giovio details historical views of female dignity and assesses the beauty and talents of over 100 women in contemporary Florence, Genoa, Milan, Naples, and Rome. Unlike most such catalogues, Giovio’s seasons praise with explicit acknowledgment of physical, intellectual, and personal shortcomings. Yet it also celebrates Vittoria Colonna, who commissioned the work, as the ideal noblewoman. Giovio is unconventional in applying to this living woman a pattern of graphic physical description that Petrarch, Boccaccio, Bembo, and many others had followed in delineating fictional characters. This strategy exemplifies the latitude of representational possibilities that characterized Italian literature and art of the 1520s and 1530s. The dialogue also eloquently documents a crucial time in Colonna’s life when her verse commemoration of her husband coalesced with religious devotion, and when physical beauty could be seen to harmonize with other virtues to form a desirable and inspirational whole.
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Mermelstein, Ari. "Beauty or Beast?" Journal of Ancient Judaism 8, no. 3 (May 19, 2017): 388–409. http://dx.doi.org/10.30965/21967954-00803005.

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This article explores the role that emotion plays in rabbinic interpretations of the law of the captive woman. Discrete “emotional communities” establish “feeling rules” through which they broadcast their ideal emotional world and the values associated with it. Different midrashim, employing rich metaphors, agree that the feeling rule in the law of the captive seeks to elicit disgust from the captor. That emotion emphasizes the otherness of its object and thereby affects the power relations that obtain between subject and object. Midrashic sources disagree, however, over whether the captor’s disgust response will motivate him to jettison the captive. At issue is the identity of the powerful party confronting the captor: a gentile plot that disgust could help him neutralize or an evil inclination which it could not. If the captor marries his captive, he will experience hate, an emotion that will confirm the otherness that he earlier failed to recognize.
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Rahbari, Ladan, Susan Dierickx, Chia Longman, and Gily Coene. "‘Kill Me but Make Me Beautiful’: Harm and Agency in Female Beauty Practices in Contemporary Iran." Iran and the Caucasus 22, no. 1 (May 15, 2018): 50–60. http://dx.doi.org/10.1163/1573384x-20180105.

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In this paper, drawing on notions, such as harmful cultural practices and beauty, and based on semi-structured interviews with young female university students in Iran, perceptions and experiences on beauty practices and cosmetic surgery are studied. We show how despite existing criticism of the gendered aspects of beauty practices among Iranian women who practice them, they are still practiced on a large scale. In contemporary Iran, the female body as a contested space for expression of social capital is under influence by the globalized beauty standards that predominantly rely on Western beauty ideals. This article explores beauty practices and positions them in the religious and political discourses of body and corporality in contemporary Iran. This empirical study reveal that despite the popularity of particular practices in Iran, especially nose jobs, beauty is not perceived as a common good but as a necessary evil by young Iranian women. We discuss how beauty is perceived, articulated, practiced and potentially resisted by young women in Iran.
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Meneses, Verônica Dantas, and Cynthia Mara Miranda. "Reflexões sobre a cultura da imagem e o imaginário feminino na publicidade." Revista Observatório 1, no. 1 (September 30, 2015): 171. http://dx.doi.org/10.20873/uft.2447-4266.2015v1n1p171.

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O paper reflete a construção de práticas de consumo sobre a idealização da imagem feminina a partir da publicidade. A análise mostrou corpos femininos erotizados e disciplinados, que vendem um padrão ideal de beleza distinto e distante da diversidade das mulheres brasileiras; as peças também apontam que a mulher na atualidade vivencia paradoxos uma vez que é preciso se anular em um determinado momento para poder ser uma mulher desejada e realizada em outro, e ainda apresentam o contexto de um reforço do imaginário feminino em torno de uma mistificação da mulher, mas tudo à luz da sociedade do consumo.Palavras-chave: Cultura da imagem; Ideal de beleza; mulher; publicidade. ABSTRACTThis paper reflects the building practices over idealization of the female image from the advertising. The analysis showed female bodies erotic themed and disciplined, who sell an ideal standard of beauty, which is distinct and distant from the diversity of Brazilian women. The analysis showed a female body erotizados and disciplined, who sell a standard ideal of beauty and far from the diversity of Brazilian women; On the other hand also showed that women nowadays experience paradoxes once you have to abort/sacrifice at a given time to be a desired and accomplished woman at another time; and still presents the context of female imaginary reinforcement around a mystification of women, but all around the consumption society.Keywords: image Culture; Ideal beauty; woman; publicity. RESUMENEl documento refleja la construcción de las prácticas de consumo en la idealización de la imagen femenina de la publicidad. El análisis mostró cuerpos femeninos erotizados y disciplinados, que vender un ideal de la belleza distinto y distante de la diversidad de las mujeres brasileñas; las piezas también señalan que las mujeres hoy en día experiencia paradojas una vez que usted tiene que si cancelar en uno momento para ser una mujer deseada y realizada em oitro; y todavía tienen el marco de fortalecer el imaginário femenino alrededor de una mistificación de las mujeres, pero todas a la luz de la sociedad de consumo.Palabras clave: Cultura de la imagen; Ideal de belleza; mujer; publicidad. Referências bibliográficasCANCLINI, N. G.. Consumidores e Cidadãos. Rio de Janeiro: Ática, 1991.ANDRADE, Â.. BOSI, M. L. M.. Mídia e subjetividade: impacto no comportamento alimentar feminino. Revista de Nutrição. Campinas. Vol.? n.? p. 117-25, 2003.BOURDIEU, P.. A dominação masculina. Rio de Janeiro: Bertrand Brasil, 1998.DEBORD, G.. A Sociedade do Espetáculo. Rio de Janeiro: Contraponto, 1997.HÉRITIER, .F.. Modele dominant et usage du corps dês femmes. In: HÉRITIER, Françoise et ali. Le corps, le sens. Paris: Centre Roland Barthes, Éditions Seuil, 2007. p. 15 - 86.KLEIN, A.. Cultura da visibilidade entre a profundidade das imagens e a superfície dos corpos. In: MÈDOLA, Ana Sílvia Lopes; ARAÚJO, Denize Correa; BRUNO, Fernanda (orgs). Imagem, visibilidade e cultura midiática. Livro da XV Compôs. Porto Alegre: Sulina, 2007MORENO, R.. A Imagem da Mulher na Mídia: Controle Social Comparado. São Paulo: Publisher Brasil, 2012.MOTA, L.. G.. Narratologia: análise da narrativa jornalística. Brasília: Casa das Musas, 2005.ROSE, D. Análise de imagens em movimento. In.: BAUER, M. W.; GASKELL, G. (Eds). Pesquisa qualitativa com texto, imagem e som. Um manual prático. 5 ed. Tradução de Pedrinho GUARESCHI. Petrópolis: Vozes, 2002.SIQUEIRA, D. da C. O.; FARIA, A. A. Corpo, saúde e beleza: representações sociais nas revistas femininas. In: XXIX Congresso Brasileiro de Ciências da Comunicação, XXIX, 2006. Anais...Brasília: UnB, 2006. p.1-15.TEIXEIRA COELHO. Dicionário crítico de política cultural. São Paulo: Iluminuras, 1997. Disponível em:Url: http://opendepot.org/2722/ Abrir em (para melhor visualização em dispositivos móveis - Formato Flipbooks):Issuu / Calameo
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Laitala, Kirsi, Ingun Grimstad Klepp, and Benedicte Hauge. "Materialised Ideals: Sizes and Beauty." Culture Unbound 3, no. 1 (April 19, 2011): 19–41. http://dx.doi.org/10.3384/cu.2000.1525.11319.

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Today’s clothing industry is based on a system where clothes are made in ready-to-wear sizes and meant to fit most people. Studies have pointed out that consumers are discontent with the use of these systems: size designations are not accurate enough to find clothing that fits, and different sizes are poorly available. This article discusses in depth who these consumers are, and which consumer groups are the most dissatisfied with today’s sizing systems. Results are based on a web survey where 2834 Nordic consumers responded, complemented with eight in-depth interviews, market analysis on clothing sizes and instore trouser size measurements. Results indicate that higher shares of the consumers who have a body out of touch with the existing beauty ideals express discontentment with the sizing systems and the poor selection available. In particular, large women, very large men, and thin, short men are those who experience less priority in clothing stores and have more difficulties in finding clothes that fit. Consumers tend to blame themselves when the clothes do not fit their bodies, while our study points out that the industry is to blame as they do not produce clothing for all customers.
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HUANG, Yan. "Tennessee Williams’ Awareness of Feminist Issues in A Streetcar Named Desire —From Readers to Ideal Readers." Journal of Social Science Studies 5, no. 2 (May 11, 2018): 106. http://dx.doi.org/10.5296/jsss.v5i2.13127.

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On the one side, as a male, Tennessee Williams showed a strong awareness on feminist issues because of his special personal experience, which can be proved by his many plays portraying women. On the other side, he expressed admiration to the muscular beauty of men. A Streetcar Named Desire can be seen as a play to display the conflict in Williams’ mind and to demonstrate his deep sympathy to women. By constructing the confrontation between hero and heroine, Tennessee succeeded guiding readers to the ideal readers to share what in his mind. In this thesis, the author will use the theory of Reader-Response Criticism to explore Tennessee’s awareness on feminist issues, and display how he converted the real readers to the ideal ones step by step.
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Chung, Nogin. "Transforming a Beauty Pageant: Mrs. America Contest in the Palisades Amusement Park and Asbury Park, NJ." New Jersey History 126, no. 1 (October 26, 2011): 18–25. http://dx.doi.org/10.14713/njh.v126i1.1102.

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The paper examines the history and transformation of the Mrs. America Pageant that was first initiated as a part of the Palisades Amusement Park attractions and later moved to Asbury Park, NJ. It looks at how the idea of model motherhood was enacted in the contest for married women which had begun as a beauty contest emulating the Miss America Pageant. The contest which transformed itself into a "home-making Olympics" after the Second World War testing contestants' skills of cooking, baking, sewing, and even changing diapers in addition to judging their physical appearance truly reflected the social ideal for American women in the Cold War period. The paper assesses how the contest helped to consolidate the notion of the perfect housewife, implying that beauty and home economics went together, and contributed to the professionalization of women's work at home.
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Renaldo, Zainal Arifin. "ANALYSIS OF LINGUISTIC FEATURES OF BEAUTY PRODUCT ADVERTISEMENTS IN COSMOPOLITAN MAGAZINE: A CRITICAL DISCOURSE ANALYSIS." TELL-US JOURNAL 3, no. 2 (September 30, 2017): 141–54. http://dx.doi.org/10.22202/tus.2017.v3i2.2628.

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This research aims at exploring the linguistic features employed by advertisers in Cosmopolitan Magazine beauty product advertisements. The study mainly focuses on the use of language in beauty product advertisements and the strategies employed by the advertisers in shaping the ideal concept of women’s beauty. This research is conducted under the theory of Critical Discourse Analysis proposed by Fairclough that focuses on a conception of discourse as text (micro level), discourse practice (meso level) and sociocultural practice (macro level). Its aim is to explore the relationships among language, ideology and power and to find out how advertisers persuade the women to buy their products. The result shows that there are some linguistic features employed by the advertisers i.e. positive and negative adjective, pronouns, imperatives, and modality. Meanwhile the strategies employed are positive-self representation, irrational representation, celebrity endorsement, and clinical test proof
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Forbes, Gordon B., Linda L. Collinsworth, Rebecca L. Jobe, Kristen D. Braun, and Leslie M. Wise. "Sexism, Hostility toward Women, and Endorsement of Beauty Ideals and Practices: Are Beauty Ideals Associated with Oppressive Beliefs?" Sex Roles 56, no. 5-6 (February 21, 2007): 265–73. http://dx.doi.org/10.1007/s11199-006-9161-5.

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Seo, Yuri, Angela Gracia B. Cruz, and ‘Ilaisaane ME Fifita. "Cultural globalization and young Korean women’s acculturative labor: K-beauty as hegemonic hybridity." International Journal of Cultural Studies 23, no. 4 (February 25, 2020): 600–618. http://dx.doi.org/10.1177/1367877920907604.

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This article aims to understand how young Korean women respond to the changing ideals of K-beauty, a form of gender imagery embodied by Korean pop celebrities, when such ideals become exported as global cultural products. The findings reveal that K-beauty is characterized by three paradoxical themes: manufactured naturalness, hyper-sexualized cuteness, and the ‘harmonious kaleidoscope’. When we unravel these paradoxes further, we observe that they provoke unsettlement and ambivalence among young Korean women, who shed light on the acculturative labors of concealment, selective resistance, and compliance that permeate the field of K-beauty. We argue that through these new layers of women’s work, the paradoxes in beauty are re-domesticated, the globalizing Western dictates are brought into alignment with neo-Confucian cultural ideology, and a new hybridized hegemonic regime of feminine beauty becomes established.
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Düzel, Esin. "Beauty for Harmony." Comparative Studies of South Asia, Africa and the Middle East 40, no. 1 (May 1, 2020): 180–92. http://dx.doi.org/10.1215/1089201x-8186170.

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Abstract Beauty can be a source of self-making within a political community, and that self can display moral autonomy via publicly visible and invisible practices while still adhering to a community. At a time of transition during the early 2000s from militarized resistance to urban civil politics, radical democracy, and gender ideals, older militarized notions of the Kurdish self, body, and beauty were changing. In a context of heightened visibility within the movement, women active in the Kurdish movement responded by recrafting their femininities, using beautification practices as a modern, urban, and empowering political tool. But beautification of the new self also entailed often sticky negotiations over the moral boundaries between the self and the movement, producing anxieties over what and who should constitute the moral. As women's actions, public roles, and visibilities became important indicators of the Kurdish movement's political success, their beauty practices and beautiful visibilities came to be viewed through the urgent need for moral unity. Central to Kurdish women activists' experience of and response to the political and social transformations going on around them, the integration of beauty practices into their politics placed moral autonomy at the center of the construction of new models of Kurdish femininity.
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Cohen, Rachel, Jasmine Fardouly, Toby Newton-John, and Amy Slater. "#BoPo on Instagram: An experimental investigation of the effects of viewing body positive content on young women’s mood and body image." New Media & Society 21, no. 7 (February 6, 2019): 1546–64. http://dx.doi.org/10.1177/1461444819826530.

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Body-positive content on social media aims to challenge mainstream beauty ideals and encourage acceptance and appreciation of all body types. The present study aimed to investigate the effect of viewing body-positive Instagram posts on young women’s mood and body image. Participants were 195 young women (18–30 years old) who were randomly allocated to view either body-positive, thin-ideal, or appearance-neutral Instagram posts. Results showed that brief exposure to body positive posts was associated with improvements in young women’s positive mood, body satisfaction and body appreciation, relative to thin-ideal and appearance-neutral posts. In addition, both thin-ideal and body-positive posts were associated with increased self-objectification relative to appearance-neutral posts. Finally, participants showed favourable attitudes towards the body positive accounts with the majority being willing to follow them in the future. It was concluded that body-positive content may offer a fruitful avenue for improving young women’s body image, although further research is necessary to fully understand the effects on self-objectification.
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Sammern, Romana. "Red, White and Black: Colors of Beauty, Tints of Health and Cosmetic Materials in Early Modern English Art Writing." Early Science and Medicine 20, no. 4-6 (December 7, 2015): 397–427. http://dx.doi.org/10.1163/15733823-02046p05.

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Alongside Richard Haydocke’s translation of Giovanni Paolo Lomazzo’s treatise on painting (1598), the article examines concepts of color concerning cosmetics, painting and complexion as they relate to aesthetics, artistic and medical practice in the sixteenth and seventeenth centuries. Beginning with white and red as ideal colors of beauty in Agnolo Firenzuola’s Discourse on the beauty of women (1541), the essay places color in relation to major issues in art, medicine and empiricism by discussing beauty as a quality of humoral theory and its colors as visual results of physiological processes. Challenging the relation of art and nature, gender and production, Lomazzo’s account of complexion and Haydocke’s additions on cosmetic practices and face-painting provide key passages that shed light on the relation of cosmetics colors, art writing and artistic practices at the convergence of the body, art and medicine in the context of the emerging English virtuosi around 1600.
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Fritsch, Katharina. "‘Trans-skin’: Analyzing the practice of skin bleaching among middle-class women in Dar es Salaam." Ethnicities 17, no. 6 (December 22, 2014): 749–70. http://dx.doi.org/10.1177/1468796814565216.

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This essay analyses skin bleaching among middle-class Tanzanian women as performative practice. It draws on empirical material from interviews with middle-class Tanzanian women as well as from advertisements in Dar es Salaam. Skin bleaching is situated at a ‘site of ambivalence’ (Butler), revolving around ‘light beauty’ as postcolonial regulatory ideal. Thus on the one hand, skin bleaching is analyzed as a practice of ‘passing for light(-skinned), embodying urban ‘modern’ forms of subjectivation. On the other hand, the decolonizing potential of skin bleaching becomes apparent as the interviewed women’s forms of embodiment renegotiate postcolonial Blackness putting forward notions of ‘browning’ (Tate). However, ‘light beauty’ then also appears as norm, according to which forms of embodiment can only ‘fail’. In this regard, skin bleaching challenges essentialized notions of Blackness, embodied in the color of one’s skin, while it also illustrates the performativity of racialized embodiment and its intersections with other structural categories.
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Mwaba, Kelvin, and Nicolette Vanessa Roman. "Body Image Satisfaction Among a Sample of Black Female South African Students." Social Behavior and Personality: an international journal 37, no. 7 (August 1, 2009): 905–9. http://dx.doi.org/10.2224/sbp.2009.37.7.905.

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Numerous research studies have established a strong relationship between body dissatisfaction and eating disorders. As more and more young people in South Africa embrace Western values, the aspiration to attain the Western body ideal of beauty may be putting some women at risk of developing eating disorders. This study focused on body image satisfaction among a sample of 150 black South African female university students. Data were collected using a revised Body Shape Questionnaire (Cooper, Taylor, Cooper, & Fairburn, 1987). The results showed the majority of the women were satisfied with their body image. However, there was a minority who engaged in unhealthy eating behaviors. Implications of the findings are discussed.
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Gentles-Peart, Kamille. "Controlling Beauty Ideals: Caribbean Women, Thick Bodies, and White Supremacist Discourse." WSQ: Women's Studies Quarterly 46, no. 1-2 (2018): 199–214. http://dx.doi.org/10.1353/wsq.2018.0009.

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49

CLARKE, LAURA HURD. "Older women's perceptions of ideal body weights: the tensions between health and appearance motivations for weight loss." Ageing and Society 22, no. 6 (November 2002): 751–73. http://dx.doi.org/10.1017/s0144686x02008905.

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Abstract:
This paper explores older women's evaluations of their weight as well as the perceived merits and detriments of weight gain and weight loss in later life. Using data from semi-structured interviews with 22 community-dwelling women aged 61 to 92 years, I examine the meanings that the women attribute to dieting, desired body weights and obesity. The women frequently offer unsolicited accounts for why they have gained or lost weight over time, and disclose their perceptions of and reasons for needing to alter their current body weights. I probe the tensions between weight loss for health concerns versus appearance goals. The women express dissatisfaction with their weight gain in terms of their physical appearance. However, they also tend to describe the need to lose weight in terms of health risks and benefits rather than in terms of approximating the beauty ideal or achieving a desired body size and shape. Health tends to be described as a valid justification for being concerned with one's weight, while an appearance orientation is deemed to be indicative of vanity. Many of the women suggest that while the health benefits of weight loss are often the stated reason for losing weight, the perceived appearance dividends are the key motivation behind altering one's body weight in later life.
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50

Kurnia, Ermi Dyah. "Conceptualization of Women's Physical Beauty in Javanese Metaphors." Sutasoma : Jurnal Sastra Jawa 9, no. 1 (July 6, 2021): 129–41. http://dx.doi.org/10.15294/sutasoma.v9i1.47918.

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Abstract:
Like other societies, women are important figures in Javanese society so that women's figures in Javanese society's thoughts are also described in such a way. There is a desire in the collective imagination of the Javanese community towards women, so that the Javanese people's thoughts about women are very diverse. One of them is the Javanese thought about the physical beauty of women which is idealized through the use of metaphors. This metaphor in Javanese society is an expression of Javanese society to express ideas and dreams through language. This paper aims to find out the metaphorical conceptualization of the physical beauty of women in Javanese. This study uses qualitative methods and conceptual metaphor theory according to Lakoff and Johnson (1980). The results of data analysis show that there is a relationship between the Javanese people and their natural environment in the form of physical and cultural. Physical environment in the form of animals, plants, and other objects around it
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