Academic literature on the topic 'Ideal social self-image congruence'

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Journal articles on the topic "Ideal social self-image congruence"

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Campos, Alfredo. "Self-Ideal Congruence as Measure of Self-Esteem." Psychological Reports 58, no. 3 (1986): 729–30. http://dx.doi.org/10.2466/pr0.1986.58.3.729.

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This study concerned whether self-ideal congruence correlates with general self-esteem and what aspects of self-esteem are better measured by the self-ideal congruence. For 25 men and 82 women ( M age = 21 yr.) self-ideal congruence correlated (-.28 to -.48) with general self-esteem and measured Sociability and Social Intelligence better (.34 to .42).
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Han, Jeongsoo, Mina Jun, Miyea Kim, and Sookyoung Key. "Influence of Congruency between Ideal Self and Brand Image on Sustainable Happiness." Sustainability 10, no. 11 (2018): 4076. http://dx.doi.org/10.3390/su10114076.

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Building on the Sustainable Happiness Model, this study examines how congruency between ideal self-concepts and brand image influences a sense of happiness. The findings show that when the ideal self-image and the ideal social self-image are congruent with brand image, a sense of happiness can be enhanced through brand identification and positive emotions. An additional two-mediation analysis confirms that there are full mediation effects of brand identification and positive emotions between ideal self/ideal social self-brand congruency and happiness. This study contributes to the literature a
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Mackowiak, Robert, Kristen M. Lucibello, Jenna D. Gilchrist, and Catherine M. Sabiston. "Examination of Actual and Ideal Body-Related Characteristics and Body-Related Pride in Adult Males." American Journal of Men's Health 13, no. 5 (2019): 155798831987464. http://dx.doi.org/10.1177/1557988319874642.

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Body image concerns are becoming more prevalent in males. Discrepancies between actual and ideal body muscularity and thinness have been studied from a pathological perspective whereby perceiving the body as discrepant from an internalized ideal is associated with body dissatisfaction, negative emotions, and harmful body-altering behaviors. It is unclear if agreement among actual and ideal self-perceptions is associated with positive emotion in males. The present study examined the associations between actual and ideal congruence and discrepancies in muscularity and thinness, and two facets of
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Japutra, Arnold, Yuksel Ekinci, Lyndon Simkin, and Bang Nguyen. "The role of ideal self-congruence and brand attachment in consumers’ negative behaviour." European Journal of Marketing 52, no. 3/4 (2018): 683–701. http://dx.doi.org/10.1108/ejm-06-2016-0318.

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Purpose The purpose of this paper is to investigate the role of ideal self-congruence in instigating two types of negative consumer behaviours – compulsive buying and external trash-talking – and the mediating role of brand attachment on these relationships. Design/methodology/approach Two studies were designed using a structural equation modelling methodology. Study 1a was based on a mail survey of 280 respondents, whereas Study 1b was based on an electronic survey of 152 respondents. Study 1b was conducted to test the external validity of the research model. Findings In Study 1a, ideal self-
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Wang, Weisha, Cheng-Hao Steve Chen, Bang Nguyen, and Paurav Shukla. "Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits." International Marketing Review 37, no. 6 (2020): 1155–80. http://dx.doi.org/10.1108/imr-01-2019-0012.

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PurposeWith rising globalization, Western and Eastern brands are increasingly collaborating and co-branding. Drawing on the theory of dialectical self that captures the degree of cognitive tendency to tolerate conflicts, inconsistencies and ambiguities in self-concept, this paper investigates the effect of consumer dialectical self on co-branding that encompasses Western and East Asian cultural brand personality traits.Design/methodology/approachTwo studies were conducted using Chinese participants to examine the effects of the dialectical self on co-brand evaluation under single-and dual-pers
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Huang, Yu-Shan (Sandy), Yao-Chin Wang, and Pei-Jou Kuo. "Face Gain and Face Loss in Restaurant Consumers’ Brand Advocate Behaviors." Journal of Hospitality & Tourism Research 43, no. 3 (2018): 395–415. http://dx.doi.org/10.1177/1096348018813733.

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Face plays a key role in guiding consumers’ consumptions in social settings. The purpose of this research is to understand how the desire to gain face and the fear to lose face affect consumers’ self-brand congruence and brand advocate behaviors toward their favorite restaurant brands. Using structural equation modeling to analyze the survey data, the results indicated (1) that ideal-self attainability encouraged the desire to gain face while discouraging the fear to lose face, (2) that the desire to gain face exerted positive effects on positive word-of-mouth and negative avoidance through ac
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Chang, Chingching. "Ideal Self-Image Congruency as a Motivator for Smoking: The Moderating Effects of Personality Traits." Health Communication 22, no. 1 (2007): 1–12. http://dx.doi.org/10.1080/10410230701310240.

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Al-Hoorie, Ali H. "Unconscious motivation. Part II: Implicit attitudes and L2 achievement." Studies in Second Language Learning and Teaching 6, no. 4 (2016): 619–49. http://dx.doi.org/10.14746/ssllt.2016.6.4.4.

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This paper investigates the attitudinal/motivational predictors of second language (L2) academic achievement. Young adult learners of English as a foreign language (N = 311) completed several self-report measures and the Single-Target Implicit Association Test. Examination of the motivational profiles of high and low achievers revealed that attachment to the L1 community and the ought-to L2 self were negatively associated with achievement, while explicit attitudes toward the L2 course and implicit attitudes toward L2 speakers were positively associated with it. The relationship between implici
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Castro, Lorena, and Jose Marquez. "The use of Facebook to explore self-concept: analysing Colombian consumers." Qualitative Market Research: An International Journal 20, no. 1 (2017): 43–59. http://dx.doi.org/10.1108/qmr-12-2015-0086.

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Purpose This research aims to explore the way companies can use social network sites, in particular Facebook, to understand the elements of the actual and ideal-selves of their target market. An important issue is whether the brand’s personality should match consumers’ actual or ideal-self; this complex decision depends on specific characteristics of target markets and products. Design/methodology/approach Photo-elicitation and in-depth interviews were carried out and applied to 15 interviewees. This exploratory phase seeks to broaden the understanding of the phenomenon clarifying important co
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Wallace, Elaine, Isabel Buil, and Sara Catalán. "Facebook and luxury fashion brands: self-congruent posts and purchase intentions." Journal of Fashion Marketing and Management: An International Journal 24, no. 4 (2020): 571–88. http://dx.doi.org/10.1108/jfmm-09-2019-0215.

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PurposeThis study explores consumers' self-congruence with luxury fashion brands they mention on Facebook. It investigates the extent to which those brands are congruent with the actual self (ASC) or the ideal self (ISC), and whether ASC or ISC of luxury fashion brands on Facebook predicts purchase intention. It also examines trait antecedents of both ASC and ISC Facebook mentions of luxury fashion brands, specifically materialism, self-monitoring and self-esteem.Design/methodology/approachFindings are presented from a survey of Facebook users who mention luxury fashion brands on the social me
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Dissertations / Theses on the topic "Ideal social self-image congruence"

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Holmström, Lena. "Dekonversion och självuppfattning : En religionspsykologisk studie av dekonvertiters berättelser." Thesis, Uppsala universitet, Teologiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-181366.

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This study focuses on aspects of cult experiences, given by deconverted former members of closed religious movements. Their testimonies were published in books or interviews. The aims of the study were to understand the interaction between the religious group and its members, living in high tension towards mainstream society and their testimonies of altered self-esteem during attraction, membership, deconversion and defection. The purpose was to understand how a person´s self-esteem is affected by inner mechanisms of closed religious movements and how these experiences affects a persons identi
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Ahlbom, Joel, and Daniel Andersson. "E-bike users are lazy… and healthy : A study in consumer behaviour on the symbolic values of e-bikes, why some want e-bikes and others avoid them." Thesis, Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40354.

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Research question: To examine what aspects affect some consumers to avoid e-bikes and others to desire them. Purpose: The main purpose of this study is to see if e-bikes have a symbolic value. We aim to see if e-bikes is associated as an environmentally friendly product. We will examine stereotypes and brand avoidance. Further we will see what attributes consumers associate with typical users of e-bikes. Theory: To test our research question we chose our main theory of the matching process between self-image and typical user. Prior studies on e-bikes in areas as typical users and environment w
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Postica, Doru. "Self-image congruence and brand preference: analysis by product usage role and level of country development." Master's thesis, [s.n.], 2015. http://hdl.handle.net/10284/4805.

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Dissertação apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências Empresariais.<br>Past research assumed and successfully proved self-image congruity to have a positive impact on product/brand choice, purchase intentions, and brand preference. The purpose of the research is to study the self-concept dimensions (actual and ideal) and their relation to brand preference. Type of product (conspicuous and inconspicuous) and type of country (Moldova as developing country and Portugal as developed country) were examined in the relationship be
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Romero, Joshua Paul. "The effects of priming body shape on men's selective exposure to magazine advertising featuring models with ideal and non-ideal body shapes A social comparison approach /." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1211985495.

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Di, Natali Nicole, and Matthildur Ivarsdottir. "Perception meet Reality : A pilot study of the self-congruence of female online shoppers." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-811.

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The goal of this research is to better understand the gap between the consumer's actual self image versus their perceived ideal image; in which, could help an online retail company to respond more effectively and provide a better service to its target customer with an added goal of reducing the rate of returns. A two-phased mixed methods approach was applied to this research to test for participants perceived and actual ideas of themselves, as well as their attitudes towards ideals. The first phase consisted of manual measurements taken and recorded, following a semi-structured interviewed. Th
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Wang, Kurtto Jennifer. "Instagram and Millennials’ identity : Perceived ideal image on Instagram in relation to perceived real identity." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280663.

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Majority of millennials are daily users of Instagram and in conjunction with previous studies on Instagram displaying negative effects on psychological well-being, how individuals perceive their identity in relation to their Instagram use is interesting as it could be a part of how their psychological wellbeing is affected through use. Most previous research on Instagram and psychological well-being are general and based on quantitative methods. Descriptive findings on how individuals relate to their Instagram in terms of image or identity is not yet explored. The research question of this pap
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Ryrlén, Johanna, Fanny Andreasson, and Fröstrup Isabella Gunnarsson. "Influencers bidrar med ouppnåeliga ideal : en kritiskt granskande kvalitativstudie." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23821.

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Forskning visar att på grund av sociala mediers tillväxt har företag alltmer börjat synas på sociala medier i syfte att marknadsföra sina produkter genom så kallad influencer marketing. Tidigare forskning visar att sociala mediers utveckling i kombination med de ouppnåeliga idealen som influencers framställer har som konsekvens att många individers självkänsla och kroppsbild påverkas negativt. Därmed är uppsatsens syfte att undersöka hur influencers i generation Y påverkar unga kvinnor i generation Zs konsumtion samt självbild. Ytterligare har studien som intention att medföra kännedom om hur
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Brown, Mitch. ""Train Real Hard, Brother!" Media Self-Assimilation of Masculine Ideals on Male Body Image and Physical Strength." University of Dayton / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1398342753.

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Landgraff, Emelie. "En undersökning om unga kvinnor, sociala medier - och framställandet av kroppsideal." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29217.

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En undersökning om hur bilder på sociala medier påverkar unga kvinnors självbild är en kandidatuppsats vars syfte är att undersöka hur unga kvinnor blir påverkade av bilder de ser på sociala medier, samt att undersöka hur denna påverkan ser ut. Syftet med undersökningen är även att se om kvinnornas ålder har någon inverkan på hur man uppfattar dessa bilder. Denna undersökning utgår från ett kvalitativt tillvägagångssätt där intervjuer via mejl samt två kompletterande semistrukturerade intervjuer är grunden för empirin. Empirin har analyserats utifrån tidigare relevant forskning om sociala medi
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Domoff, Sarah E. "The Short-Term Effects of Viewing Sexually Objectifying Media: A Test of Objectification Theory." Bowling Green State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1345220448.

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Books on the topic "Ideal social self-image congruence"

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Gissing, George. The Odd Women. Edited by Patricia Ingham. Oxford University Press, 2008. http://dx.doi.org/10.1093/owc/9780199538300.001.0001.

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`There are half a million more women than men in this unhappy country of ours . . . So many odd women - no making a pair with them.' The idea of the superfluity of unmarried women was one the `New Woman' novels of the 1890s sought to challenge. But in The Odd Women (1893) Gissing satirizes the prevailing literary image of the `New Woman' and makes the point that unmarried women were generally viewed less as noble and romantic figures than as `odd' and marginal in relation to the ideal of womanhood itself. Set in grimy, fog-ridden London, these `odd' women range from the idealistic, financially
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Ledger-Lomas, Michael. Introduction. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780199683710.003.0001.

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The nineteenth century was a very good century for Congregationalism in England and Wales. This chapter documents the significant numerical growth it achieved during this period, and its energetic efforts in the area of missions, both foreign and domestic. Congregationalists provided the lifeblood of the large, well-funded London Missionary Society, and the most celebrated missionary of the age, David Livingstone, was a Scottish Congregationalist. Throughout this chapter the question of whether generalizations about Congregationalism in England were also true of Wales, Scotland, and Ireland is
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Book chapters on the topic "Ideal social self-image congruence"

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Lin, Chien-nai, Yu-Tzu Lin, and Ching-Cha Hsieh. "Unfolding the Diminishing Image Control in Online Self Presentation." In Studies in Virtual Communities, Blogs, and Modern Social Networking. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-4022-1.ch003.

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As the young generations grow up using applications like Facebook and as fans of social networking technologies, understanding the presentations of self in a virtual community becomes a worthwhile topic to be addressed. Drawing on the theory of dramaturgical theory (Goffman, 1959), this interpretive research was conducted to observe the self presentation of the participants in a virtual community to analyze their online behaviors and interactions. The observations found that only in the early stage of interaction, people can have a high degree of control over the ideal images creation; however, the clues to reveal actual images are accumulated over time and across cyberspaces. This research suggested that personal control over image delivery in a virtual community weakens over time, which challenged the assumption made by prior literature regarding how people have greater control in creating ideal images in the virtual community. The findings of this research could provide insight for people who use virtual community to search for credible personal information or to build ideal images. Besides, this research suggested that although Internet technologies facilitate access to a rich source of information, the convenience in information acquisition and verification comes at the expense of personal privacy.
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Neckel, Sighard. "Sociology of shame: basic theoretical considerations." In Shame and Social Work. Policy Press, 2020. http://dx.doi.org/10.1332/policypress/9781447344063.003.0003.

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In his chapter Sighard Neckel points out the social characteristics of shame. This emotion arises from the interweaving of social relationships and presupposes the difference between the self and its ideal image just as much as a violation of the norm before the eyes of others. In this respect shame is tied to sociality, normativity and morality. The author illustrates the structural anchoring of the loss of self-esteem in social conditions. Analogous to the dimensions of status acquisition used in sociology in modern societies, such as material prosperity, knowledge, position in organizations and in informal groups, different social shaming techniques are explained. Neckel shows that social devaluations arise when the work or need of people is not valued. The associated devaluations in material and social terms produce feelings of inferiority – feelings with which the addressees of social work are systematically confronted. The article concludes that individualizing social situations and interpreting social disadvantages as personal failure generate shame and the experience of one’s own unworthiness. It is shame that indicates how heterogeneous respect and recognition can be distributed in society.
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