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Books on the topic 'Identity of a brand'

Author: Grafiati

Published: 4 June 2021

Last updated: 10 February 2022

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1

Brand revolution: Rethinking brand identity. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2013.

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2

Burmann, Christoph, Nicola-Maria Riley, Tilo Halaszovich, and Michael Schade. Identity-Based Brand Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-13561-4.

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3

Chernatony, L. De. Brand management through narrowing the gap between brand identity and brand reputation. Milton Keynes: Open Business School, Open University, 1998.

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4

Ambrose, Gavin. Packaging the Brand: The Relationship Between Packaging Design and Brand Identity. 1000 Lausanne: Ava Publishing SA, 2011.

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5

Hodson, Julian Michael. Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33057-6.

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6

Budelmann, Kevin. Brand identity essentials: 100 principles for designing logos and building brands. Beverly, Mass: Rockport Publishers, 2010.

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7

1968-, Kim Yang, ed. Brand identity essentials: 100 principles for designing logos and building brands. Beverly, Mass: Rockport Publishers, 2010.

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8

Brand identity for television: With knobs on. London: Phaidon, 1997.

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9

Online personal brand: Skill set, aura, and identity. [Charleston, SC]: CreateSpace, 2014.

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10

Designing brand identity: A complete guide to creating, building and maintaining strong brands. 2nd ed. Hoboken, N.J: John Wiley, 2006.

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11

Designing brand identity: A complete guide to creating, building, and maintaining storng brands. Hoboken, NJ: John Wiley, 2003.

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12

Drawbaugh, Kevin. Brands in the balance: Meeting the challenges to commercial identity. London: Reuters, 2001.

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13

Robial, Etienne. Canal+: Image graphique et identité visuelle = graphic image and visual identity. Paris: Canal+, 2001.

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14

Schmitt, Bernd. Marketing aesthetics: The strategic management of brands, identity, and image. New York: Free Press, 1997.

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15

Designing brand identity: An essential guide for the whole branding team. 3rd ed. Hoboken, N.J: John Wiley & Sons, 2009.

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16

Competitive identity: The new brand management for nations, cities and regions. Basingstoke [England]: Palgrave Macmillan, 2007.

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17

Anholt, Simon. Competitive identity: The new brand management for nations, cities and regions. Basingstoke [England]: Palgrave Macmillan, 2007.

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18

Designing brand identity: An essential guide for the whole branding team. Hoboken, New Jersey: John Wiley & Sons, Inc., 2012.

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19

World famous: How to give your business a kickass brand identity. New York, NY: American Management Association, 2009.

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20

Upshaw, Lynn B. Building brand identity: A strategy for success in a hostile marketplace. New York: J. Wiley, 1995.

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21

Holland, DK. Branding for nonprofits: Developing identity with integrity. New York, NY: Allworth Press, 2006.

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22

Chua, Perry. Logo savvy: Top brand-design firms share their naming and identity strategies. Gloucester, Mass: Rockport Publishers, 2007.

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23

Brand new Ireland?: Tourism, development and national identity in the Irish republic. Farnham, Surrey, England: Ashgate Pub. Co., 2009.

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24

Pettis, Chuck. TechnoBrands: How to create & use "brand identity" to market, advertise & sell technology products. New York: AMACOM, 1995.

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25

Bouchikhi, Hamid. The soul of the corporation: How to manage your company's identity. Indianapolis, Ind: Wharton School Pub., 2007.

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26

Hatch, Mary Jo. Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. San Francisco: Jossey-Bass, 2008.

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27

Hoyal, Jessica. Premium brand advertising in theatre programmes reinforces a symbolic sense of identity in theatregoers. Oxford: Oxford Brookes University, 2000.

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28

1951-, Speak Karl D., ed. Be your own brand: Achieve more of what you want by being more of who you are. 2nd ed. San Francisco, CA: Berrett-Koehler Publishers, 2011.

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29

M, Fishel Catharine, and Knapp Pat Matson, eds. Identity design sourcebook: Successful IDs deconstructed and revealed. Gloucester, MA: Rockport Publishers, 2004.

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30

Bouchikhi, Hamid. The soul of the corporation: How to manage the identity of your company. Upper Saddle River, N.J: Wharton School Pub., 2008.

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31

Authentic personal branding: A new blueprint for building and aligning a powerful leadership brand. Charlotte, NC: Information Age Pub., 2009.

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32

Spence, Andrea. Switching on to brand identity for terrestrial television and how it has evolved throughtout the years. London: LCP, 1999.

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33

Jonsson, Linus. The interplay between the use of celebrity endorsers and the brand identity: An analysis of Nike. London: LCP, 2000.

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34

Sumiwo, Hasegawa, ed. Brand identity. Tokyo: Graphic-sha, 1990.

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35

Brand Identity. Books Nippan, 1990.

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36

Sicard, M. Brand Revolution: Rethinking Brand Identity. Palgrave Macmillan, 2012.

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37

Global Brand Identity. Rockport Publishers Inc., 1996.

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38

Brand Identity Now. Taschen, 2009.

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39

Singapore: Identity, Brand, Power. Cambridge University Press, 2018.

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40

The best in world trademarks, corporate identity, brand identity. [Korea?]: Millim, 2000.

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41

Young-Soo, Kwon, ed. The best in world trademarks: Corporate identity, brand identity. Seoul, Korea: [Sansung Pub.], 2005.

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42

Identity Colour Codes. Bis B.V., Uitgeverij (BIS Publishers), 2014.

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43

Gains, Neil. Brand Essense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, Limited, 2013.

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44

Gains, Neil. Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, 2014.

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45

Gains, Neil. Brand esSense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, 2013.

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46

Brand Addiction: Designing Identity for Fashion Stores. Flamant, 2018.

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47

Designing the Brand Identity in Retail Spaces. Bloomsbury Publishing Plc, 2015.

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48

Logos: Logo, Identity, Brand, Cultur (Pro-Graphics). RotoVision, 1999.

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49

Designing the Brand Identity in Retail Spaces. Bloomsbury Publishing Inc, 2015. http://dx.doi.org/10.5040/9781501371455.

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50

Perry, Alycia. Before the Brand: Creating the Unique DNA of an Enduring Brand Identity. McGraw-Hill, 2002.

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