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Journal articles on the topic 'Ikea industry'

Author: Grafiati

Published: 8 September 2021

Last updated: 29 July 2025

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1

Chen, Youyou, Gefan Wang, and Xinyi Zhang. "Analysis of the Mechanism for IKEA to Improve Its Brand Reputation Through Integrated Marketing." Lecture Notes in Education Psychology and Public Media 39, no. 1 (2024): 44–49. http://dx.doi.org/10.54254/2753-7048/39/20240637.

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As a world-class home furnishing company, IKEA occupies an important position in the current international furniture industry. The success of IKEA has also been studied and analyzed by many scholars. The study found that IKEA's success is not only dependent on IKEA's good marketing choices, but also on IKEA's good reputation among consumers. This study will start with IKEA's marketing decision-making. Authors use the 4Ps model as the theoretical basis to study the success of IKEA's marketing strategy, and combine IKEA's marketing success with IKEA's good reputation to explore how IKEA can impr

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A., B. Mishra, Satarkar Mithila, and Joshi Sanat. "IKEA – Phygital Transformation in Furniture Manufacturing Industry." International Journal of Emerging Research in Engineering, Science, and Management 2, no. 3 (2023): 06–09. https://doi.org/10.58482/ijeresm.v2i3.2.

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IKEA was formed in a remote corner of Sweden, where it was difficult to contact potential clients in larger towns. Is currently serving over 775 million clients worldwide and has a presence in 35 countries IKEA is the best illustration of phygital transformation having the combination of Physical plus digital, i.e., merging digital experiences with physical ones. Technology is a requirement of the twenty-first century. IKEA has established a physical and digital presence using technology. IKEA mixes AR (Augmented Reality) and VR (Virtual Reality), which is a fundamental cause of the company's

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Hagberg, Johan, and Anna Jonsson. "Exploring digitalisation at IKEA." International Journal of Retail & Distribution Management 50, no. 13 (2022): 59–76. http://dx.doi.org/10.1108/ijrdm-12-2020-0510.

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PurposeThe paper aims to clarify how an incumbent retail organisation explores digitalisation for its existing business.Design/methodology/approachThe paper draws from an in-depth case study of home-furnishing retail giant, IKEA conducted with semi-structured interviews, participant observations and document analyses.FindingsIn the exploration phase of digitalisation, three major activities – interpreting, interrelating and integrating – illuminate how the exploration process can be organised in practice.Originality/valueAlthough digitalisation ranks amongst the most significant ongoing transf

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Gong, Yu, Steve Brown, Fu Jia, and Jiang Duan. "IKEA: Sustainable Cotton Initiative in China." Asian Case Research Journal 23, no. 02 (2019): 491–518. http://dx.doi.org/10.1142/s0218927519500202.

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This case presents an industry leading company — IKEA’s multi-tier sustainable cotton initiative in China. The case begins with the background information of IKEA, cotton production in China and cotton-textile supply chain. It then presents IKEA’s sustainable cotton practice globally. This is followed by IKEA China’s motivation to implement sustainable cotton initiatives, its processes and the impacts on its cotton-textile supply chain. Finally, it ends with the case summary.

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Huo, Yina. "Business Model Innovation of IKEA China in the Digital Economy." Advances in Economics, Management and Political Sciences 111, no. 1 (2024): 143–49. http://dx.doi.org/10.54254/2754-1169/2024.17759.

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In the era of digital economy, the wide application of information technology has made it easier to design business models effectively. As a result, the competitive landscape and business models of the retail industry have undergone profound changes against the backdrop of the explosive growth of the digital economy. In response to market changes, IKEA China has implemented digital innovation initiatives with the objective of exploring new avenues for IKEA to meet the challenges and seize the opportunities presented by the Chinese market. In this paper, through PESTEL and Porters Five Forces a

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Zhou, Sijia. "Analyzing IKEA Brand's Media Marketing Strategies and Improving Customer Experience through Inductive Reasoning Approach." Journal of Education, Humanities and Social Sciences 27 (March 5, 2024): 392–99. http://dx.doi.org/10.54097/1d1p0r71.

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As competition in the global furniture retail industry intensifies, IKEA is a leading brand attracting attention for its innovative design, affordable prices and unique shopping experience. In order to enhance customer experience and strengthen brand value, IKEA needs to focus on the effectiveness of media marketing strategies and improve customer satisfaction. This study adopts inductive reasoning and quantitative research methods to analyse IKEA's media marketing strategies and make recommendations to improve customer experience. The study analyses the different marketing strategies used by

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YUZYK, Mariia, and Olha YUZYK. "MARKETING RESEARCH OF THE IKEA BRAND IN POLAND." Herald of Khmelnytskyi National University 302, no. 1 (2022): 256–61. http://dx.doi.org/10.31891/2307-5740-2022-302-1-43.

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The way to stay in the market and increase your income is to use the potential of modern marketing strategies. The article considers the essence of such concepts as competition, code of ethics, the halo effect in IKEA business. In recent years, IKEA has significantly strengthened its position in the global market. The challenges facing the IKEA industry are analyzed: you can’t just do business as usual and count on profit growth; they must be vigilant and responsive to important trends and developments, otherwise they risk being left behind more flexible competitors. Qualitative and quantitati

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Brejzek, Thea, and Lawrence Paul Wallen. "The IKEA x UTS Future Living Lab as a Learning Laboratory." Interiority 4, no. 1 (2021): 117–34. http://dx.doi.org/10.7454/in.v4i1.94.

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This article introduces the IKEA x UTS Future Living Lab, a design research collaboration between IKEA Australia and the University of Technology Sydney (UTS), founded in 2018. Authored by the Lab's two directors, the article traces the pedagogical and methodological approach of the IKEA x UTS Future Living Lab. Situated within the Educational Design Research (EDR) discourse, this article demonstrates the development of a productive dialogue between two contrary operating principles: that of infinite creativity afforded to design students, and that of rigorous design development towards mass m

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Yadav, Neetu. "IKEA Inc.: the India way." Emerald Emerging Markets Case Studies 10, no. 1 (2020): 1–9. http://dx.doi.org/10.1108/eemcs-05-2019-0098.

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Learning outcomes Learning outcomes are as follows: to learn about the application of Bartlett and Ghoshal’s model of international strategy; to compare and contrast the global strategy of IKEA in India and China; and to understand how adaptability can create a new competitive advantage in emerging markets. Case overview/synopsis The case study enables discussion about the global strategy of a well-established multi-national company, IKEA in an emerging market. IKEA is a well-established and well-known brand in the international market in furniture retailing. It has decided to make a debut in

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Zhang, Jiaming. "Application of Extended Reality Technology in the Home Furnishing Industry: A Case Study of IKEA." Journal of Education, Humanities and Social Sciences 51 (May 8, 2025): 234–42. https://doi.org/10.54097/w8e85363.

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This paper proposes how extended reality (XR) technology can enhance customer engagement and experience in online home furnishing shopping from the affordance perspective. Through an analysis of the IKEA Place case, it was found that IKEA Place has limitations in sensory affordance, functional affordance does not meet expectations, and cognitive affordance does not provide users with sufficient confidence. These issues lead to insufficient user stickiness and the inability to establish a deep connection with users. Therefore, this paper proposes an XR solution to improve the shopping experienc

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S.Narren and Dr. M. Vadivel. "A STUDY ON IKEA’S MARKETING STRATEGIES AND IT’S INFLUENCE CONSUMERS PREFERENCE." Juni Khyat 15, no. 02 (2025): 88–94. https://doi.org/10.36893/jk.2025.v15i2.022.

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The marketing strategies used by IKEA and their impact on consumer preferences are examined in this study. IKEA has established a strong brand identity that appeals to a wide range of consumers. The company is well-known throughout the world for its distinctive retail model and reasonably priced, fashionable furnishings. Key elements of IKEA's marketing strategies, including product design, price strategy, shop experience, traditional and digital advertising, and sustainability activities, are examined in this study. By concentrating on these factors, the study seeks to comprehend how IKEA aff

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Jiang, Yan, Fu Jia, and Yu Gong. "IKEA: global sourcing and the sustainable leather initiative." International Food and Agribusiness Management Review 21, no. 5 (2018): 627–40. http://dx.doi.org/10.22434/ifamr2017.0109.

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The leather industry has traditionally been characterized by global operations across both developed and developing countries. Due to the long distance and contextual differences, there are numerous sustainability issues occurring along the global leather supply chain. Addressing these issues is both a responsibility and a challenge for multinational companies, especially in their global sourcing (GS) activities. This teaching case provides an example of implementing the sustainable leather initiative in the global sourcing process at IKEA. The case demonstrates IKEA’s sustainable leather init

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Dzaky Muhammad Dzulhijj and Anas Hidayat. "Peran Citra Merek Hijau dan Kesadaran Hijau Terhadap Niat Beli Hijau pada Konsumen IKEA di Indonesia." MAMEN: Jurnal Manajemen 2, no. 4 (2023): 444–58. http://dx.doi.org/10.55123/mamen.v2i4.2377.

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Today's furniture industry has developed rapidly and has become a secondary need for all levels of society. Nowadays, there has been a lot of work done on developing green products, and the need has occasionally grown. This is influenced by a number of elements, such as green brand awareness and purchasing intentions, that are environmentally friendly. There is, however, still little research that demonstrates the connection between brand image and environmental awareness and intention to buy. This study aims to analyze the role of green brand image and green awareness in influencing green pur

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Tan, Jingwen. "The Marketing Position and Strategy of IKEA in China under New Retail Background." Advances in Economics, Management and Political Sciences 9, no. 1 (2023): 257–62. http://dx.doi.org/10.54254/2754-1169/9/20230390.

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With the development of economic globalization and technological informatization, the home furnishing industry is facing the transformation from traditional retail to a new retail model. Based on literature analysis and case studies, this paper discusses the concept of new retail and its difference from the traditional retail model and analyzes the challenges faced by IKEA in the Chinese market, such as slowing sales and traffic growth, late e-commerce layout, and fierce competition. Using the STP model and the 4P model, we analyze IKEA's marketing strategy in the Chinese market and suggest im

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A, Dhilshath, and Kapoor A. "New Innovative Policies and Strategies for Retail Success." Shanlax International Journal of Commerce 6, S1 (2018): 251–54. https://doi.org/10.5281/zenodo.1461504.

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The Indian retail industry has been thrown open to foreign majors and is packed with players who strive to offer great products and value-for-money to Indian consumers. The country holds a vast promise for retailers with its burgeoning spending power and a rising middle class.  The US$ 500 billion Indian retail markets, growing at an annual rate of about 20 percent, is largely dominated by small shops and ‘ kirana’ stores as of now. The organized retail segment is in its nascent stage and has a huge potential to harness in the sub-continent. Forei

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Ioras, Florin, David Turnock, and Ioan Vasile Abrudan. "RESTRUCTURING THE ROMANIAN WOOD PROCESSING INDUSTRY." Radovi Šumarskog fakulteta Univerziteta u Sarajevu 36, no. 1 (2006): 1–18. http://dx.doi.org/10.54652/rsf.2006.v36.i1.186.

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UDK 630*8:674(498) The paper provides a summary of restructuring in one of Romania’s basic industries that has seen major changes since 1989 on account of privatisation and the construction of new capacity. Although production has not returned to the levels of the 1980s there has been a major qualitative improvement thanks largely to foreign investment, with of new projects currently underway. While the basic commodities are likely to see further recovery in output, in sympathy with greater felling (after a significant relaxation in the early 1990s), progress of engineered wood products

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Pires, António, Paulo Ávila, Goran Putnik, Leonilde Varela, Maria Manuela Cruz-Cunha, and Rita Caldeira. "THE POTENTIAL OF VALUE ANALYSIS APPLICATION IN THE FURNITURE INDUSTRY – A CASE STUDY AT IKEA." International Journal for Quality Research 13, no. 4 (2019): 863–74. http://dx.doi.org/10.24874/ijqr13.04-08.

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Eiriz, Vasco, and Diana Carvalho. "Efeitos da entrada da IKEA num cluster de produção de móveis." Revista Produção e Desenvolvimento 2, no. 1 (2016): 90–102. http://dx.doi.org/10.32358/rpd.2016.v2.127.

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The entry of a multinational into a cluster, a geographic agglomeration in a given place or region of predominantly small and medium enterprises specialized in a given industry or related industries, impacts the incumbent in the cluster. Aiming to identify the main effects of a multinational entry on the firms’ strategy in a cluster, it was analyzed the entry of IKEA, a Swedish multinational, into the cluster of furniture production in Paços de Ferreira and Paredes, in Portugal. In this study, the data collection technique to access primary data was a survey. The sample has small enterprises,

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Zhang, Linyue. "Deciphering the Success Factors of IKEA in the Global Furniture and Homeware Market." Advances in Economics, Management and Political Sciences 138, no. 1 (2024): 8–13. https://doi.org/10.54254/2754-1169/2024.18688.

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In the ever-evolving landscape of global business, few companies have managed to carve out a niche as distinct and influential as IKEA. This Swedish furniture giant has not only transformed the way we furnish our homes but has also left an indelible mark on the very fabric of modern business strategies. This paper delves into the secrets behind IKEA's resounding success in the global furniture and home goods domain. It explores the company's diverse strategies, including its innovative marketing that shapes a distinct brand image and reaches the target market effectively. The efficient supply

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Benhard, Ronoh. "Integrating Environmental, Social, and Governance Considerations into Company Operations." Journal of Business & Management 2, no. 1 (2024): 1–10. http://dx.doi.org/10.47747/jbm.v2i1.1584.

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This manuscript comprehensively analyzes integrating environmental, social, and governance (ESG) considerations into company operations. Through an extensive literature review and case studies of industry leaders like Patagonia, Google, IKEA, Microsoft, and HSBC, the study explores the strategies adopted by corporate managers to align business practices with broader societal and environmental goals. The critique and recommendations address the effectiveness of ESG initiatives, challenges in implementation, cross-functional collaboration, balancing short-term and long-term goals, stakeholder en

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Larasatie, Pipiet, Radityo Putro Handrito, Triana Fitriastuti, and Dhina Mustika Sari. "Who Prefers Legal Wood: Consumers with Utilitarian or Hedonic Shopping Values?" Forests 14, no. 11 (2023): 2163. http://dx.doi.org/10.3390/f14112163.

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Although certification is perceived to be beneficial for enhancing forest sustainability and open access to green markets, certification practices in Indonesia face controversy, particularly in its wood-based industry. We aim to approach this issue from the end-user perspective. Drawing on the theories of value-belief-norm and planned behavior, we examine the psychological aspects of consumers toward legal wood consumption. A survey of 515 consumers showed that individuals with hedonic values tended to have a high perception of green values toward legal wood. Also, when consumers’ hedonic valu

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Teoh, Kok Ban, Carol Lew, Yee Huei Lok, et al. "Factors Influencing IKEA Purchase Decisions in Malaysia: Analysis Pricing, Convenience, Consumer Experience, and Loyalty." Advances in Global Economics and Business Journal 6, no. 1 (2025): 37–76. https://doi.org/10.51748/agebj.v6i1.103.

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This study investigates the factors influencing IKEA purchase decisions in Malaysia, focusing on pricing, convenience, consumer experience, and loyalty. The research analyzes how IKEA’s affordable pricing strategy enhances accessibility and consumer satisfaction. Convenience is examined through features like online ordering with pick-up points and well-designed store layouts, which reduce consumer effort and time. The study also explores the impact of IKEA’s digital platform, which allows free membership registration, providing benefits such as vouchers and exclusive gifts to foster consumer l

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Baraldi, Enrico, and Milena Ratajczak-Mrozek. "From supplier to center of excellence and beyond: The network position development of a business unit within “IKEA Industry”." Journal of Business Research 100 (July 2019): 1–15. http://dx.doi.org/10.1016/j.jbusres.2019.03.008.

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Kato, Takumi, and Kazuhiko Tsuda. "Quantitative evaluation of sensitivity in confidential car exterior design." Artificial Intelligence Research 7, no. 1 (2018): 34. http://dx.doi.org/10.5430/air.v7n1p34.

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In recent years, the manufacturing industry has seen a shift in competition from performance, which can easily be evaluated numerically, to design which much more challenging to express numerically. The rise of companies that focus on design, such as Apple, Samsung and IKEA, is remarkable. However, design presents two challenges for the manufacturing industry. First, the sensory aspect of design is challenging to evaluate quantitatively, and unified evaluation indicators are not yet defined. Second, confidentiality of product design. In many cases, the design is kept in confidence within the c

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Yan, Chengan. "The Transformation of Retail Through Digitalization: Analyzing the Impact of Online-Offline Integration and Augmented Reality on Consumer Shopping Experience." Advances in Economics, Management and Political Sciences 114, no. 1 (2024): 155–61. http://dx.doi.org/10.54254/2754-1169/114/2024bj0177.

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The retail industry has especially changed in the last three decades by the effect of the technological change. This study examines the impact of two major innovations: two emerging issues, namely the omnichannel retailing and the augmented reality (AR). Omnichannel retailing combines online and offline selling pointers wherein consumers get a completely integrated purchasing experience whereas AR makes product differentiation easy and allows consumers to engage with products. The concern of this research is to examine how these technologies affect consumers behavior, satisfaction, and loyalty

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Egan-Wyer, Carys Jane, Steve Burt, Jens Hultman, Ulf Johansson, Alice Beckman, and Clara Michélsen. "Ease or excitement? Exploring how concept stores contribute to a retail portfolio." International Journal of Retail & Distribution Management 49, no. 7 (2021): 1025–44. http://dx.doi.org/10.1108/ijrdm-10-2020-0407.

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PurposeThe study aims to explore how concept stores (theoretically) differ from other experience-based retail formats, and hence, how they (practically) contribute to a diversified retail store portfolio.Design/methodology/approachCase study based on semi-structured, qualitative interviews with seven IKEA retail managers, three industry experts and 26 customers of IKEA concept stores in London and Stockholm.FindingsThe concept store represents a conceptual departure from other experiential store formats. It is neither fully experiential in the sense that it is not only about marketing communic

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Mehtab, Tauheed, Mohammad Arif Kamal, and Sadia Farooq. "Analysis of Ready-To-Assemble (RTA) Furniture with Reference to Metropolitan Cities in India." Architecture Engineering and Science 3, no. 3 (2022): 160. http://dx.doi.org/10.32629/aes.v3i3.1005.

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Design and the furniture industry have been evolving a lot, with the advancements in the lives of human beings. With the passage of time, the furniture industry has continuously adapted itself to suit the needs of the mass. However, in the time being, the design of furniture has become competitive in order to fulfil the increasing demands in the lives of human beings. More and more people are migrating to metro cities like Delhi National Capital Region, Mumbai, Bangalore etc., for better job opportunities. Due to lack of space in the compact houses in these metro cities, unlike the earlier tim

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Fang, Zecheng. "Research on the Impact of Digital Marketing on the Strategic Positioning of Enterprises." Highlights in Business, Economics and Management 23 (December 29, 2023): 220–27. http://dx.doi.org/10.54097/5ynhep50.

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Nowadays, with the development of Internet information technology, digital marketing plays an increasingly essential role as a means of marketing, which makes it more and more important to the strategic positioning of enterprises. Studying this topic will enable enterprises to have a clearer plan for their own strategic positioning, thereby promoting economic market development. For the analysis of the problem, this paper first expounds on the difference between digital marketing and traditional marketing in the 4P strategy, shows the advantages of digital marketing from two aspects, and final

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Gonçalves, Sofia, Nádia T. Paiva, Jorge Martins, Luísa H. Carvalho, and Fernão D. Magalhães. "Fast-Curing 3-Layer Particleboards with Lignosulfonate and pMDI Adhesives." Forests 15, no. 6 (2024): 948. http://dx.doi.org/10.3390/f15060948.

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Currently, the industrial success of bio-based adhesives remains limited, despite the growing interest in these compounds. One example is the use of lignosulfonates (LS), a byproduct from the pulp and paper industry, which requires long pressing times to ensure proper performance for wood-based panel production. This study successfully manufactured particleboards using a low press factor of 7.5 s/mm, commonly used for conventional urea-formaldehyde resins on a lab scale. To the best of our knowledge, lignin-based particleboards have never been reported using such low press factors. Thus, 3-lay

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Rahman, Arif, Lidya Nur Hayya, Euis Ayu Indah P, and Finny Redjeki. "Adopting Omnichannel Strategies for Enhanced Customer Experience in E-Business." RIGGS: Journal of Artificial Intelligence and Digital Business 4, no. 2 (2025): 4432–37. https://doi.org/10.31004/riggs.v4i2.1248.

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The rapid advancement of digital technologies has reshaped consumer behavior and expectations in the realm of e-business. Customers today seek seamless and consistent experiences across various channels—online and offline. Omnichannel strategies have emerged as a comprehensive approach that integrates these channels to provide a unified and personalized customer experience. This paper explores the adoption of omnichannel strategies and their impact on enhancing customer experience in e-business.This study uses a qualitative-descriptive method with literature review and case analysis as its bas

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Thakur, Virender Kumar. "The challenge of making non-sortable profitable for E-commerce." International Journal of Multidisciplinary Research and Growth Evaluation 5, no. 4 (2024): 682–87. http://dx.doi.org/10.54660/.ijmrge.2024.5.4.682-687.

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In the dynamic realm of e-commerce, the proliferation of non-sortable items has ushered in a wave of intricate challenges, fundamentally reshaping the landscape of profitability and operational efficiency for businesses operating within the digital sphere. These non-sortable items, defined by their voluminous proportions, substantial mass, irregular forms, and fragile composition, necessitate a specialized and nuanced approach to handling and logistical management, resulting in amplified operational expenditures and intricate logistical intricacies. As consumer demand for these distinctive pro

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Plysenko, Halyna. "ETHICAL BRANDING AS A STRATEGY FOR SUSTAINABLE GROWTH IN SECTORAL MARKETS." Economics. Management. Innovations, no. 1(36) (June 20, 2025): 199–211. https://doi.org/10.35433/issn2410-3748-2024-1(36)-14.

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The article considers the market-oriented nature of ethical branding within the context of the transformation of the global business environment. The relevance of the study is substantiated by the growing need to adapt traditional branding strategies to the conditions of sustainable development, increased social responsibility, and heightened environmental awareness. The purpose of the research is to examine the role of ethical practices in shaping a sustainable brand and their impact on a company's competitiveness and long-term success. Examples of well-known ethical brands (Dove, Patagonia,

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Nursanti, Fitria. "Pengaruh Green Product, Green Brand dan Green Organization terhadap Keputusan Pembelian Konsumen Studi Kasus pada IKEA Tangerang." Jurnal Bisnis dan Manajemen West Science 3, no. 04 (2024): 391–410. https://doi.org/10.58812/jbmws.v3i04.1591.

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Penelitian ini bertujuan untuk mengeksploras pengaruh Green Product, Green Brand, dan Green Organization terhadap keputusan pembelian konsumen di IKEA Tangerang yang merupakan bagian dari jaringan global IKEA yang dikenal dengan komitmennya terhadap praktik ramah lingkungan (green environtment). Penelitian ini memfokuskan pada bagaimana ketiga faktor tersebut berkontribusi dalam menarik minat dan mempengaruhi keputusan pembelian konsumen. Metode penelitian melibatkan analisis data dari survei yang dilakukan kepada konsumen di IKEA Tangerang, dengan menggunakan teknik sampling acak sederhana un

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Afissa Hanani Oktavia and Adiasri Putri Purbantina. "STRATEGI IKEA DALAM MEWUJUDKAN BISNIS BERKELANJUTAN PADA PENGGUNAAN KAPAS TAHUN 2015-2022." Ekonomi dan Bisnis 10, no. 2 (2023): 70–91. http://dx.doi.org/10.35590/jeb.v10i2.6721.

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Praktik bisnis berkelanjutan menjadi bentuk tanggung jawab perusahaan multinasional di tengah tagihan komitmen pelaksanaan SDGs oleh negara-negara terdampak ekspansi bisnis dalam menjalankan sistem produksinya. Dalam menjalankan operasi bisnisnya, IKEA terus mengaitkan standar operasi bisnisnya dengan inovasi berkelanjutan. Perusahaan ini telah mengadopsi model inovasi bisnis berkelanjutan bernama IWAY Standard untuk memenuhi komitmen implementasi SDGs, terutama dalam sektor industri dan pertanian pada penggunaan kapas. Penelitian ini menggunakan metode kualitatif deskriptif dan berfokus pada

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Tan, Louissa Nobel, Gunardi Lie, and Moody Rizqy Syailendra Putra. "Analisis Perlindungan Hukum bagi Pemegang Merek Dagang Terkenal IKEA di Indonesia." Journal of Law, Education and Business 2, no. 2 (2024): 1156–66. http://dx.doi.org/10.57235/jleb.v2i2.3009.

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Karena konsumen sering kali mengidentifikasi merek tertentu dengan kaliber atau reputasi produk dan layanan, merek sangat penting dalam industri pemasaran. IKEA merupakan salah satu brand ternama yang banyak diketahui orang. Kasus antara PT Inter IKEA Swedia dengan PT Ratania Khatulistiwa menggugah rasa penasaran penulis, khususnya mengenai tanggal hilangnya hak merek IKEA Swedia sesuai dengan Undang-Undang Nomor 15 Tahun 2001 dan perlindungan hukum bagi pemegang merek. Merek dagang "IKEA". Penelitian hukum ini menggunakan pendekatan yuridis normatif, dengan sumber data utama adalah bahan pust

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Shimura, Hirohisa, Sachiko Masuda, and Hiromichi Kimura. "How Has the Japanese Pharmaceutical Industry Been Handling the Challenge of the Competitive Dynamics in the Industry?" Iryo To Shakai 21, no. 1 (2011): 17–32. http://dx.doi.org/10.4091/iken.21.17.

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Gunawan, Liphing, Nigel Alvonsius Hendra Alvonsius Hendra, Yen Yen Wahyu, and Budi Setiawan. "Pendampingan UMKM CHIPAO Dimsum di Alam Sutera." IKRA-ITH ABDIMAS 9, no. 2 (2025): 92–101. http://dx.doi.org/10.37817/ikra-ithabdimas.v9i2.4071.

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ABSTRAKIndustri makanan dan minuman tidak hanya bergerak di perusahaan, tetapi juga bergerakdi Usaha Mikro Kecil dan Menengah atau yang biasa disebut UMKM. UMKM adalahsebuah usaha yang dijalankan, dikelola, dan dimiliki oleh perorangan atau badan usahayang telah memenuhi kriteria dan syarat-syarat sebagai usaha mikro. Untukmempertahankan UMKM di industri makanan dan minuman, diperlukannya memilikistrategi promosi. Sebagai mahasiswa program Studi Pariwisata, penulis mendapati bahwaUMKM CHIPAO Dimsum perlu pembimbingan untuk mengembangkan promosi agardapat meningkatkan penjualan dan dapat bersai

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Yoshimori, Masaru. "Corporate Governance at Large German Family Businesses of the Healthcare Industry." Iryo To Shakai 21, no. 2 (2011): 121–35. http://dx.doi.org/10.4091/iken.21.121.

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Sariguna Johnson Kennedy, Posma, Ktut Silvanita Mangani, Fransiska Anastasia Hutabarat, et al. "Peningkatan Pemahaman mengenai Bioremediasi: Solusi Efektif untuk Pengelolaan Limbah di Bantargebang." IKRA-ITH ABDIMAS 9, no. 2 (2025): 140–48. http://dx.doi.org/10.37817/ikra-ithabdimas.v9i2.4079.

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ABSTRAK Bantargebang, sebuah tempat pembuangan akhir (TPA) utama di Bekasi, Jawa Barat, menghadapi masalah pencemaran lingkungan yang serius akibat kapasitas yang hampir penuh dan limbah yang tidak terolah dengan baik, seperti plastik dan logam berat. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman mengenai bioremediasi sebagai solusi efektif dalam pengelolaan limbah di Bantargebang. Melalui pendekatan bioremediasi menggunakan mikroorganisme seperti mikroalga, diharapkan dapat mengurangi polusi dan meningkatkan kualitas lingkungan di sekitar TPA. Metode yang di

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Shulaeva, Ekaterina, and Vladimir Pavlov. "DEVELOPMENT OF VIRTUAL PRODUCTION ON THE EXAMPLE OF A PENTANE-HEXANE FRACTION SEPARATION UNIT." Electrical and data processing facilities and systems 18, no. 1 (2022): 168–74. http://dx.doi.org/10.17122/1999-5458-2022-18-1-168-174.

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Relevance The development of the educational process in educational institutions and enterprises requires appropriate improvement of computer training systems. For the training of highly professional personnel, the development of high-tech computer simulators using modern virtual reality technologies is required. AR and VR are a direction which popularity is growing from year to year. Today, almost every company is interested in applications using these technologies. From Oculus to MSQRD, from simple apps that project various toys in the room to IKEA view apps and more and so on. There are a h

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Zhang, Qin-Chang, and Yuji Honjo. "R&D Efficiency and Firm Size in the Japanese Pharmaceutical Industry." Iryo To Shakai 17, no. 2 (2007): 195–206. http://dx.doi.org/10.4091/iken.17.195.

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Matsuyama, Kazuki. "Organizational Behavior and HRM Suitable for R & D in the Pharma Industry." Iryo To Shakai 20, no. 3 (2010): 223–37. http://dx.doi.org/10.4091/iken.20.223.

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Wesnina, Wesnina, Rahayu Purnama, and Tari Indriani. "Pengetahuan Celana Santai Pada Masyarakat Desa Pantai Sederhana Kecamatan Muara Gembong Kabupaten Bekasi." IKRA-ITH ABDIMAS 5, no. 3 (2022): 198–206. http://dx.doi.org/10.37817/ikra-ithabdimas.v5i3.2280.

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Industri kreatif khususnya di bidang fashion menjadi peluang usaha yang kian berkembang dan dapat meningkatkan perekonomian masyarakat. Produk fashion diantaranya celana, yang memiliki berbagai macam model desain yang semakin berkembang mengikuti trend yang sedang digemari. Pelatihan ini bertujuan untuk memberikan pengetahuan dasar mengenai celana santai, jenis bahan yang sesuai untuk membuat celana santai, serta macam-macam celana yang dapat dijadikan acuan dalam membuat desain suatu karya fashion kreatif. Pengabdian pada masyarakat ini bertujuan untuk meningkatkan pengetahuan celana santai p

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Noerharyono, Muchamad, Dewi Suliyanthini, Icha Haerunnisha, Arsyanda Febrilias, and Ahmad Rifqy Ash Shiddiq. "Sustanaible Daun Nanas Subang: Pengembangan Kerjasama Dunia Usaha dan Industri UMKM menjadi produk Tekstil." IKRA-ITH ABDIMAS 8, no. 3 (2024): 139–48. http://dx.doi.org/10.37817/ikra-ithabdimas.v8i3.4102.

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Kegiatan Pengabdian pada masyarakat kali ini ditujukan pada remaja generasi alpha, untuk menimbulkan kesadaran berfikir kritis dan kreatif serta dapat bekerjasama dengan lingkungan social, melalui pengembangan kerjasama dunia usaha dan industry (DUDI) UMKM tenun ALFiber di Subang, yaitu mengolah sisa buang daun nanas menjadi produk tekstil terbarukan sustanaible merupakan hasil penelitian daur-ulang tanaman menjadi serat tekstil. Hasil kegiatan : kunjungan ke lokasi UMKM ALFiber di Subang memberikan pengalaman menyenangkan bagi peserta. Saat pengarahan peserta memperhatikan arahan materi secar

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Yuliani, Nafisah, Essy Malays Sari Sakti, and Dian Gustina. "UMKM Kuliner Jawara Depok Menuju Transformasi Digital Dalam Menghadapi Tantangan Era Revolusi Industri 4.0." IKRA-ITH ABDIMAS 7, no. 3 (2023): 213–21. http://dx.doi.org/10.37817/ikra-ithabdimas.v7i3.3038.

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Jawara Depok adalah komunitas jaringan wirausaha Kota Depok yang concern terhadap pengembangan UMKM di Kota Depok. UMKM binaannya ada yang menjadi binaan Pemda Depok dan ada yang belum. Dari UMKM yang ada, 80%-90% UMKM Kuliner. UMKM yang belum banyak mendapat binaan ini yang akan jadi target kegiatan PKM ini,yaitu di daerah Kecamatan Limo dan Kecamatan Cinere . Permasalahan mitra : (1)belum efisiensi dalam proses pengolahan produksi, (2)mitra belum memahami penggunaan teknologi digital dan kewirausahaan digital,(3)produksi mitra belum banyak variasinya, (4)manajemen keuangan masih belum punya

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Purnama, Rahayu, and Vivi Radiona. "Peningkatan Pengetahuan dan Keterampilan Menghias Kain Melalui Teknik Eco Print Bagi Siswi SMP Islam Madinatul Ilmi Muara Gembong Kabupaten Bekasi." IKRA-ITH ABDIMAS 7, no. 3 (2023): 166–74. http://dx.doi.org/10.37817/ikra-ithabdimas.v7i3.3007.

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Industri kreatif bidang fashion menjadi peluang usaha yang semakin berkembang. Selain itu, produk hasil fashion dapat meningkatkan perekonomian masyarakat serta meningkatkan kepedulian masyarakat terhadap lingkungan hidup.Kegiatan Pengabdian pada masyarakat berupa pelatihan ecoprint bertujuan untuk mengoptimalkan aset/potensi daerah binaan yakni Desa Pantai Sederhana Muara Gembong Kabupaten Bekasi untuk dapat memanfaatkan tanaman ataupun sampah tanaman oleh masyarakat sekitar. Selain berkontribusi terhadap kelestarian lingkungan, kegiatan PkM ini diharapkan menjadi peluang usaha sehingga dapat

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Yuliana Yuli W, Satino, Citraresmi Widoretno Putri, and Taufiqurrohman Syahuri. "Rintisan Beautypreneur Berbasis Teknologi Dalam Industri Salon Depok Kelurahan Pasir Gunung Selatan (Rt. 02 RW.02)." IKRA-ITH ABDIMAS 8, no. 2 (2024): 244–55. http://dx.doi.org/10.37817/ikra-ithabdimas.v8i2.3662.

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Perkembangan dunia bisnis yang pesat di Indonesia salah satunya di bidang kecantikan. Kondisi ini ditandai dengan ramainya persaingan usaha di bidang kecantikan. Meningkatnya kebutuhan lahiriah manusia yaitu selalu ingin tampil sempurna dalam berbagai keadaan. Hal tersebut menjadi pendorong bisnis kecantikan untuk terus berkembang pesat karena permintaan kecantikan terus bertambah. Tujuan dari literature review ini adalah untuk mendeskripsikan strategi pengembangan bisnis di dunia kecantikan. Metode yang digunakan dalam literatur review ini menggunakan strategi secara komprehensif, seperti den

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Wanti, Ana Kus, Hermina Manihuruk, Siti Maryam, Bekti Istiyanto, Nurhafifah Matondang, and Ridwan Ridwan. "Pemberdayaan Ibu Rumah Tangga Dalam Meningkatkan Usaha Ekonomi Kreatif Home Industri Rumah Tangga Melalui Digital Marketing." IKRA-ITH ABDIMAS 7, no. 3 (2023): 307–13. http://dx.doi.org/10.37817/ikra-ithabdimas.v7i3.3061.

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Perempuan merupakan akar rumput pembangunan, oleh karena itu pemberdayaan ekonomi keluarga melibatkan perempuan. Ibu Rumah Tangga (IRT) menjadi pendukung pencari nafkah suami, dan Perempuan Kepala Keluarga (Pekka) sebagai pencari nafkah utama, di dorong agar memiliki kretivitas dan memiliki keberdayaan. Metode pelaksanaan pada program pemberdayaan Pekka dan IRT dengan Usaha Ekonomi Kreatif_Home Industri Rumah Tangga atau “UEK_HIRT” ini, yaitu melakukan kegiatan komunikasi kelompok. Kegiatan UEK_HIRT untuk mendorong Pekka dan IRT melakukan usaha kreatif agar lebih efektif dalam berw irausaha, d

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Zahra, E. Lutfia, and Melly Prabawati. "Pelatihan Pembuatan Blus Sederhana Bagi Masyarakat Kelurahan Muaragembong Kabupaten Bekasi." IKRA-ITH ABDIMAS 8, no. 1 (2024): 149–52. http://dx.doi.org/10.37817/ikra-ithabdimas.v8i1.3178.

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Ruang lingkup bidang Pengabdian Kepada Masyarakat (PkM) antara lain adalah pengembangan bidang kesejahteraan dan pengembangan potensi industri kreatif. Kegiatan dalam program PkM yang dilakukan oleh dosen harus sesuai dengan permasalahan dan kebutuhan nyata masyarakat di lokasi tempat PkM. Pelatihan Keterampilan pembuatan blus sederhana merupakan kegiatan PkM yang dilakukan oleh dosen Tata Busana, Fakultas Teknik, Universitas Negeri Jakarta. Kegiatan tersebut bertujuan untuk memberikan bekal pengetahuan dan keterampilan masyarakat dalam membuat blus sederhana. Warga masyarakat yang mengikuti p

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Akindele, R.T., E.O. Adeleye, I.F. Remi-Aworemi, and O.N. Abiri. "Impact of Business Process Innovation on Customer Satisfaction in Ikeja Electric PLC." Research and Reviews: Journal of Environmental Sciences 5, no. 3 (2023): 17–26. https://doi.org/10.5281/zenodo.8362021.

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<em>This essay delves into the relationship between business process innovation and customer satisfaction within the context of Ikeja Electric PLC, a prominent player in the electricity industry. The objective is to comprehensively analyze the impact of business process innovation on customer satisfaction, while considering various factors such as service quality, perceived value, customer experience, demographics, competition, and price. By synthesizing relevant studies and conducting a correlation matrix analysis, this essay provides valuable insights into the intricate dynamics between busi

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