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Ding, Jiali. "Marketing Strategy Research in the Furniture: Case Study from IKEA." Advances in Economics, Management and Political Sciences 4, no. 1 (March 21, 2023): 318–24. http://dx.doi.org/10.54254/2754-1169/4/20221085.
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IKEA furniture is assembled like a giant Lego block, and foods such as hot dogs and ice cream cones are both delicious and inexpensive. On the market, there is no comparable store. It is noteworthy that IKEA is the first place that most people think of when they need furniture, but there are no other options available. This raises the research question of why IKEAs marketing strategy is successful. IKEAs success can be measured in three ways: the 4ps strategy, experiential marketing, and scene marketing. IKEAs structure comprises the 4ps: product, price, promotion, and placement. The success of IKEAs marketing strategy doesnt only depend on the 4P theory. In addition, the scene marketing strategy enables individuals to immerse themselves in the scenarios that IKEA creates for its customers, heightening their senses, touching, seeing, and so on. Then, using the experiential marketing strategy, IKEA lets people try out the benefits of its products. As a consequence, IKEAs sales increased, and it became prosperous. Ikeas success depends on this marketing. These strategies would not have made IKEA as successful if used alone. These marketing strategies work together to make IKEA profitable.
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Chen, Youyou, Gefan Wang, and Xinyi Zhang. "Analysis of the Mechanism for IKEA to Improve Its Brand Reputation Through Integrated Marketing." Lecture Notes in Education Psychology and Public Media 39, no. 1 (January 22, 2024): 44–49. http://dx.doi.org/10.54254/2753-7048/39/20240637.
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As a world-class home furnishing company, IKEA occupies an important position in the current international furniture industry. The success of IKEA has also been studied and analyzed by many scholars. The study found that IKEA's success is not only dependent on IKEA's good marketing choices, but also on IKEA's good reputation among consumers. This study will start with IKEA's marketing decision-making. Authors use the 4Ps model as the theoretical basis to study the success of IKEA's marketing strategy, and combine IKEA's marketing success with IKEA's good reputation to explore how IKEA can improve the good reputation in the minds of consumers through successful marketing choices, so as to achieve profitability. In this study, authors find that IKEAs success is very relevant with IKEAs high popularity. This high popularity is result of IKEAs great marketing mix. So, the authors will study the relationship between IKEAs marketing choice and high popularity.
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Reynolds, Jonathan. "IKEA." Retail and Distribution Management 16, no. 3 (March 1988): 32–34. http://dx.doi.org/10.1108/eb018374.
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Olivé Marques, Alejandro. "“Reumatólogos IKEA”." Seminarios de la Fundación Española de Reumatología 11, no. 1 (January 2010): 1. http://dx.doi.org/10.1016/j.semreu.2009.07.003.
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Klorman-Eraqi, Na’ama. "Hijacking IKEA." Third Text 34, no. 6 (November 1, 2020): 671–85. http://dx.doi.org/10.1080/09528822.2020.1841417.
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Karina, Rahmadia Maudy Putri, and Rinitami Njatrijani. "PERLINDUNGAN HUKUM BAGI PEMEGANG HAK MEREK DAGANG IKEA ATAS PENGHAPUSAN MEREK DAGANG." Jurnal Pembangunan Hukum Indonesia 1, no. 2 (May 29, 2019): 194–212. http://dx.doi.org/10.14710/jphi.v1i2.194-212.
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Kasus sengketa merek yang ramai dibicarakan di Indonesia adalah kasus antara PT Inter IKEA System BV Swedia VS PT Ratania Khatulistiwa. Adanya sengketa tersebut menyebabkan PT Ratania Khatulistiwa mengajukan gugatan penghapusan merek IKEA atas produk barang kelas 20 dan 21 yang dimiliki oleh PT Inter IKEA System BV Swedia dikarenakan merek tersebut tidak digunakan dan tidak terlihat dipasaran dalam kurun waktu 3 tahun berturut-turut. Tujuan penelitian ini adalah untuk mengetahui kapan PT Inter IKEA System BV Swedia kehilangan hak atas mereknya dan untuk mengetahui perlindungan hukum bagi pemegang hak merek dagang IKEA. Metode pendekatan yang digunakan dalam penelitian hukum ini adalah yuridis normatif, yaitu menggunakan bahan kepustakaan sebagai data utama. Hasil dari penelitian ini adalah merek IKEA milik PT Inter IKEA System BV Swedia dinyatakan telah dihapus setelah Mahkamah Agung RI mengeluarkan Putusan Nomor 264/K/PDT.Sus-HKI/2015. PT Ratania Khatulistiwa memperoleh perlindungan hukum dari perbuatan hukum pendaftaran merek IKEA yang didaftarkannya di Direktorat Jenderal HKI, serta berdasarkan hukum PT Ratania Khatulistiwa dapat menjadi pihak ketiga yang diizinkan untuk mengajukan permohonan penghapusan merek IKEA yang tidak digunakan oleh PT Inter IKEA System BV Swedia, walaupun PT Ratania Khatulistiwa bukan merupakan pendaftar pertama atas merek IKEA tersebut.
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Rahimaji, Ahmad. "STRATEGIC MANAGEMENT ANALISIS SWOT PADA PERUSAHAAN IKEA INDONESIA." Jurnal Ekonomi Manajemen Sistem Informasi 1, no. 2 (December 30, 2019): 147–54. http://dx.doi.org/10.31933/jemsi.v1i2.65.
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IKEA adalah sebuah perushaan ritel perabot untuk rumah dari Swedia. Pada musim dingin 2004, terdapat 202 toko IKEA di 32 negara di berbagai belahan dunia dengan sekitar 20 lagi yang akan dibuka pada 2005.Perusahaan ini didirikan Ingvar Kamprad pada 1943 saat ia berusia 17 tahun yang sekarang sudah menjadi salah satu orang terkaya di dunia. IKEA adalah singkatan dari namanya, Ingvar Kamprad; tempat ia dilahirkan, Elmtaryd; dan desanya, Agunnaryd.ola. Awalnya, IKEA menjual berbagai barang, dari pulpen, dompet, bingkai foto, hingga jam tangan. Perabotan mulai masuk ke dalam daftar pada 1947 dan IKEA mulai merancang sendiri pada 1955. Penjualan pada mulanya dilakukan melalui pos dan kemudian sebuah toko dibuka di Älmhult yang kemudian menjadi model toko IKEA untuk selanjutnya. Pada 23 Maret 1963, toko IKEA pertama di luar Swedia dibuka di Asker, dekat Oslo, Norwegia. Kemudian tempat usaha (Toko). Toko IKEA kebanyakan berbentuk balok yang diberi warna biru yang besar dengan jendela yang kecil.Penggunaan strategi low cost khusus untuk konsumen menengah ke bawah yang tidak memiliki banyak uang untuk membeli perabot rumah tangga. Pada strategi tersebut perusahaan IKEA menetapkan harga yang murah untuk semua produknya, oleh karena strategi tersebut memposisikan IKEA berbeda dengan perusahaan lain. Di samping itu juga IKEA berkomitmen untuk menjalin hubungan baik dengan pemasok, pelanggan serta pihak lain dan yang terpenting bagi IKEA agar konsumen dapat membeli produk dengan kualitas yang baik, desain ekonomis. Kemudian penerapan strategy fokus. Perusahaan IKEA sangat fokus pada fungsi dan kegunaan barang dan cocok ditempatkan dimana saja, tempat belanja yang nyaman dan luas, dan produk yang bermutu serta bergaya modern.
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Chollet, Sandra. "I for IKEA." Public 28, no. 56 (October 1, 2017): 80–83. http://dx.doi.org/10.1386/public.28.56.80_7.
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Addin, Fahmi Nur, Ahmad Fauzi, Arya Kusuma Adas, Rozan Febranka, and Malvin Felix Benardi. "Analisa Penggunaan Augmented Reality di Ikea." Jurnal Inovasi Global 2, no. 7 (July 24, 2024): 795–806. http://dx.doi.org/10.58344/jig.v2i7.121.
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Penggunaan teknologi augmented reality (AR) telah menjadi strategi inovatif yang diterapkan oleh IKEA dalam meningkatkan pengalaman pembelian konsumen di toko mereka. Artikel ini menyajikan tinjauan literatur tentang penggunaan AR di IKEA, dengan fokus pada manfaat, tantangan, dan implikasi praktisnya. Melalui penelusuran literatur terkait, artikel ini menggambarkan bagaimana IKEA mengintegrasikan AR dalam platform digital mereka untuk memungkinkan konsumen "mencoba" produk furniture di lingkungan rumah mereka melalui perangkat mobile. Penggunaan AR di IKEA telah terbukti memberikan manfaat signifikan, termasuk meningkatkan keterlibatan konsumen, memperkuat keputusan pembelian, dan mengurangi tingkat retur produk. Namun, implementasi AR di IKEA juga menimbulkan beberapa tantangan, seperti ketersediaan teknologi yang seragam di seluruh toko, kebutuhan akan pelatihan karyawan, dan integrasi data yang kompleks. Meskipun demikian, IKEA terus berinovasi untuk mengatasi hambatan-hambatan ini dan memperluas penerapan AR dalam strategi pemasaran dan penjualan mereka. Artikel ini juga membahas implikasi praktis dari penggunaan AR di IKEA, termasuk dampaknya terhadap pengalaman konsumen, citra merek, dan strategi pemasaran. Dengan menganalisis literatur yang ada, artikel ini memberikan wawasan tentang bagaimana AR dapat menjadi alat yang efektif dalam meningkatkan daya saing IKEA di pasar furnitur yang kompetitif. Tinjauan literatur ini memberikan pemahaman yang lebih dalam tentang penggunaan AR di IKEA dan mengidentifikasi arah penelitian masa depan dalam memanfaatkan teknologi ini secara lebih efektif untuk keuntungan perusahaan dan kepuasan konsumen.
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Harum, Vanessa Mathilde, Gunardi Lie, and Moody R. Syailendra. "Analisis Perlindungan Hukum Bagi Pemegang Hak Merek Dagang Ikea Atas Penghapusan Merek Dagang (Antara PT Inter IKEA Swedia vs PT Ratania Khatulistiwa)." Wajah Hukum 7, no. 2 (October 31, 2023): 340. http://dx.doi.org/10.33087/wjh.v7i2.1246.
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Brands play a very important role in the world of marketing because people often associate the quality or reputation of goods and services with certain brands. One of known brands that people are familiar with is IKEA. So the author is interested in analyzing the dispute that occurred between PT Inter IKEA Sweden and PT Ratania Khatulistiwa, especially in the section on When IKEA Sweden Lost Its Brand Rights According to Law Number 15/ 2001 Concerning Brands, and How Legal Protection for the Holders of IKEA Trademark Rights.. Method The approach used in this study is a normative legal approach which refers to the applicable laws and regulations. The protection of the IKEA trademark dispute as a result of not using the IKEA trademark for 3 consecutive years.
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Wadud, Muhammad. "Analisis Strategi Generik Porter Kajian Perusahaan IKEA : Teknik Analisis Tows (Konsep, Teoritik dan Empirik)." Jurnal Ilmiah Ekonomi Global Masa Kini 9, no. 1 (August 9, 2018): 56–60. http://dx.doi.org/10.36982/jiegmk.v9i1.449.
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AbstractThe object of this research is the IKEA Company, the company is engaged in a retail business that sells a variety of products both household products and office products. The aim of the research is to find out how to implement the company's business strategy so that it can be successful in various countries. Literature sources are sourced from various articles, newspapers, magazine and electronic media and are sourced from company-specific websites. This type of research is qualitative with descriptive research methods dominated by secondary data. The results of this study indicate that the IKEA company business strategy refers to the porter business generic strategy, namely the differentation strategy, low cost strategy and focus strategy. The use of differentiation strategies for example relates to product design. IKEA products are known for their up to date / contemporary designs. Then place of business. IKEA stores are mostly in the form of beams that are given a large blue color with small windows. The use of low cost strategies specifically for middle to lower consumers who do not have much money to buy household furniture. In this strategy the IKEA company sets a low price for all its products, because the strategy positions IKEA differently from other companies. Besides that IKEA is committed to building good relationships with suppliers, customers and other parties and most importantly for IKEA so that consumers can buy products of good quality, economical design. Then the implementation of the focus strategy. The IKEA company is very focused on the function and usefulness of goods and is suitable to be placed anywhere, convenient and spacious shopping places, and quality and fashionable products.Keywords: differentiation strategies, low-priced pricing strategies, customer focus strategies, TOWS analysis and generic porter strategies AbstrakObjek penelitian ini adalah Perusahaan IKEA, perusahaan tersebut bergerak dibidang usaha retail yang menjual berbagai produk baik produk rumah tangga maupun produk perkantoran. Tujuan penelitian tersebut ingin mengetahui bagaimana penerapan strategi bisnis perusahaan sehingga dapat sukses diberbagai negara. Sumber kepustakaan bersumber dari berbagai literatur yang berasal dari artikel, surat kabar, majalahdan media elektronik serta bersumber dari website khusus perusahaan. Tipe penelitian ini bersifat kualitatif dengan metode penelitian diskriptif yang di dominasi dengan data sekunder. Hasil penelitian ini menunjukkan bahwa strategi bisnis perusahaan IKEA mengacu pada strategi generic bisnis porter yaitu differentation strategy, low cost strategy and focus strategy.Penggunaan strategi differentiation misalnya berkaitan dengan desain produk. Produk IKEA dikenal dengan desain yang up to date/kekinian dan unik. Kemudian tempat usaha (Toko), toko IKEA kebanyakan berbentuk balok yang diberi warna biru yang besar dengan jendela yang kecil.Penggunaan strategi low cost khusus untuk konsumen menengah ke bawah yang tidak memiliki banyak uang untuk membeli perabot rumah tangga. Pada strategi tersebut perusahaan IKEA menetapkan harga yang murah untuk semua produknya, oleh karena strategi tersebut memposisikan IKEA berbeda dengan perusahaan lain. Di samping itu juga IKEA berkomitmen untuk menjalin hubungan baik dengan pemasok, pelanggan serta pihak lain dan yang terpenting bagi IKEA agar konsumen dapat membeli produk dengan kualitas yang baik, desain ekonomis. Kemudian penerapan strategy fokus. Perusahaan IKEA sangat fokus pada fungsi dan kegunaan barang dan cocok ditempatkan dimana saja, tempat belanja yang nyaman dan luas, dan produk yang bermutu serta bergaya modern.Kata kunci: Strategi differensiasi, strategi penetapan harga murah, strategi fokus pada pelanggan, analisis TOWS dan Strategi generik porter
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Liu, Ziyu. "“Standardized” Marketing Strategies of IKEA? The Challenges of China." BCP Business & Management 38 (March 2, 2023): 1023–28. http://dx.doi.org/10.54691/bcpbm.v38i.3821.
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The Swedish furniture company IKEA, implementing similar “standardized” marketing strategies all over the world, is often used as a successful global retail example. However, since entering the Chinese market, IKEA has not been able to achieve the same positive results as before with its standardization. As a consequence, IKEA has to reconsider another approach to adapt its business in China. This paper examines the challenges IKEA faced while expanding its market share in China. Using glocalization (globalization-localization) to analyze possible solutions for IKEA in the Chinese market. As well as shows the impact of local forces on developing marketing strategies in the international market.
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Rode, Jörg. "Ikea: Bilderkennung statt Scannen." Lebensmittel Zeitung 73, no. 46 (2021): 34. http://dx.doi.org/10.51202/0947-7527-2021-46-034.
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Bökamp, Lena. "Ikea digitalisiert Transportvergabe weltweit." Lebensmittel Zeitung 73, no. 23 (2021): 37. http://dx.doi.org/10.51202/0947-7527-2021-23-037-6.
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Hagberg, Johan, and Anna Jonsson. "Exploring digitalisation at IKEA." International Journal of Retail & Distribution Management 50, no. 13 (March 15, 2022): 59–76. http://dx.doi.org/10.1108/ijrdm-12-2020-0510.
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PurposeThe paper aims to clarify how an incumbent retail organisation explores digitalisation for its existing business.Design/methodology/approachThe paper draws from an in-depth case study of home-furnishing retail giant, IKEA conducted with semi-structured interviews, participant observations and document analyses.FindingsIn the exploration phase of digitalisation, three major activities – interpreting, interrelating and integrating – illuminate how the exploration process can be organised in practice.Originality/valueAlthough digitalisation ranks amongst the most significant ongoing transformations in retail businesses, research on how incumbent retail organisations have engaged in exploring digitalisation in practice has remained scarce. The paper contributes insights into digitalisation processes in retail businesses that may also apply to other trends affecting the retail industry.
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Schmidt, Alex. "Ikea-fying Los Angeles." Boom 2, no. 2 (2012): 105–7. http://dx.doi.org/10.1525/boom.2012.2.2.105.
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Kippenberger, T. "The story of IKEA." Antidote 2, no. 5 (September 1997): 33–34. http://dx.doi.org/10.1108/eum0000000006435.
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Estebanez, Jean. "Ikea et le genre." La Géographie N° 1543, no. 4 (October 1, 2011): 62–63. http://dx.doi.org/10.3917/geo.1543.0062.
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Singh, Padmalini, K. S. Srinivasa Rao, Liang Xuan, Daisy Mui Hung Kee, Fong Jia Min, Tan Yi Xuan, Teoh Siew Ing, Kunal Malhotra, and Rudresh Pandey. "Key Determinants of International Retail Success: A Case of IKEA Retail." International Journal of Tourism and Hospitality in Asia Pasific 4, no. 1 (February 20, 2021): 18–33. http://dx.doi.org/10.32535/ijthap.v4i1.1018.
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IKEA is an internationally well-known largest furniture retailer. The purpose of this study is to study key determinants of IKEA's success. To reach the purpose of this research, we focused on the international strategy IKEA used to approach their customers and IKEA’s SWOT analysis. Besides, we also focus on how IKEA store layout influences consumer behavior. The primary data collection method was interviews conducted with IKEA customers by Google forms. This study found that IKEA’s unique management planning and marketing strategy attract customers to revisit the retail store.
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Valerisha, Anggia, and Raden Fahrizal Ahadisuryo. "IKEA in Indonesia: The Synergy of Swedish Public Diplomacy and Nation Branding." JURNAL SOSIAL POLITIK 6, no. 1 (June 5, 2020): 85. http://dx.doi.org/10.22219/sospol.v6i1.11170.
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Public diplomacy and nation-branding are two popular concepts and closely related to diplomacy activities by both state and non-state actors. Szondi discusses the possible inter-connections of the two concepts and formulates understanding on how his concept can help to explain the various attempts of both state and non-state actors in achieving national interest. The unit analysis of this study is Sweden as state actor and IKEA as multi-national corporation. The existence of IKEA as company with its global-popular brand has becoming concerns for further research particularly on how IKEA brand as the instrument to supports Sweden’s public diplomacy. This study aims to analyze Swedish public diplomacy and nation-branding in Indonesia through the IKEA brand as the case study and by using the model of public diplomacy and nation-branding proposed by Szondi. The study uses qualitative method with data collection carried out through documentation studies from 2014-2018. The findings indicate that the IKEA brand has unique characteristics. In Szondi’s model, IKEA brand positioned in the incision between the area of public diplomacy activities and the area of nation-branding, which is described by Szondi as the fourth model. Through the IKEA brand, there is a synergy between Swedish public diplomacy activities and its nation- branding strategy. The IKEA brand has succeeded not only in the promotion of its products or companies, but also contributed to a positive image and reputation of Sweden and, increase social and economic engagement with Indonesia.
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Faza, Salma Nurul, and Elly Halimatusadiah. "Pengaruh Kualitas Layanan dan Kualitas Informasi terhadap Kepuasan Konsumen Pengguna Aplikasi IKEA di Kota Bandung." Bandung Conference Series: Accountancy 3, no. 2 (July 29, 2023): 897–904. http://dx.doi.org/10.29313/bcsa.v3i2.8998.
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Abstract. The development of technology allows consumers to use online applications to purchase goods. The IKEA company provides this convenience by providing a virtual transaction method. The determining factors for customer satisfaction are the services and information provided by the company. This study aims to show the effect of service quality and information quality on customer satisfaction of IKEA application users in Bandung City. Using a descriptive method with a quantitative approach as a research method. The data source for this research is primary. The selected population is consumers who use the IKEA application in Bandung City. Non-probability sampling technique, namely purposive sampling, was taken in determining the sample by selecting based on the characteristics of at least 1 transaction and domiciled in Bandung City. Resulting in a sample of 212 respondents. The results of the data instrument test are valid and reliable. Based on the test results, it shows that: 1) service quality has a positive and significant effect on customer satisfaction of IKEA application users in Bandung City and 2) information quality has a significant positive effect on customer satisfaction of IKEA application users in Bandung City.
Abstrak. Perkembangan teknologi membuat konsumen dapat menggunakan aplikasi secara online untuk melakukan pembelian barang. Perusahaan IKEA memberikan kemudahan tersebut dengan menyediakan metode transaksi secara virtual. Adapun faktor penentu kepuasan konsumen yaitu pelayanan dan informasi yang diberikan perusahaan. Penelitian ini bertujuan untuk menunjukkan pengaruh kualitas layanan dan kualitas informasi terhadap kepuasan konsumen pengguna aplikasi IKEA di Kota Bandung. Menggunakan metode deskriptif dengan pendekatan kuantitatif sebagai metode penelitian. Sumber data penelitian ini adalah primer. Populasi yang dipilih adalah konsumen yang menggunakan aplikasi IKEA di Kota Bandung. Teknik non-probability sampling yaitu purposive sampling diambil dalam penentuan sampel dengan pemilihan berdasarkan karakteristik minimal bertransaksi 1 kali dan berdomisili di Kota Bandung. Menghasilkan sampel sebanyak 212 responden. Hasil uji instrumen data adalah valid dan reliabel. Berdasarkan hasil pengujian, menunjukkan bahwa: 1) kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan konsumen pengguna aplikasi IKEA di Kota Bandung dan 2) kualitas informasi berpengaruh positif signifikan terhadap kepuasan konsumen pengguna aplikasi IKEA di Kota Bandung.
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Umam, Gemuruh Chairul, and Arry Widodo. "How Green Marketing and Product Quality Influence Buying Interest Using Green Brand Image." JURNAL MANAJEMEN BISNIS 9, no. 1 (March 4, 2022): 01–11. http://dx.doi.org/10.33096/jmb.v9i1.995.
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IKEA is a company that implements a marketing strategy through the concept of green marketing. Now, IKEA Indonesia continues to expand by opening its newest branch, namely in West Java which is located in Kota Baru Parahyangan, this indicates that the public's interest and enthusiasm for what IKEA wants to offer with a green marketing strategy approach. This study aims to determine the effect of green marketing, product quality on buying interest through green brand image as an intervening variable. The method used quantitative with descriptive and causal research as well as SEM-PLS analysis method. The sampling technique used non-probability sampling technique with a total sample of 384 consumers IKEA Kota Baru Parahyangan. The results of descriptive analysis on green marketing, product quality, green brand image and buying interest are in good category and the results can be concluded that Green marketing has a positive effect on buying interest through green brand image as an intervening variable at IKEA Kota Baru Parahyangan. Product quality has a positive effect on buying interest through green brand image as an intervening variable at IKEA Kota Baru Parahyangan.
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Rahmadhiani, Nur Febry, and Catharina Ria Budiningsih Ria Budiningsih. "ANALISIS HUKUM PENGHAPUSAN MEREK IKEA." Syiar Hukum : Jurnal Ilmu Hukum 15, no. 2 (November 3, 2017): 140–57. http://dx.doi.org/10.29313/sh.v15i2.3105.
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Trademarks have important functions for their owners, especially in the global trading era. Trademarks give indication of the origin and the quality of the traded goods or services. Trademark owners have the exclusive rights to authorize or prohibit others from using the same or similar marks with their own. Indonesia using a constitutive registration system, namely an exclusive right is granted for a registered trademark. A trademark applicant may not register the same mark with another person's well-known trademarks. A registered trademark must be used. Annulment of a trademark is done when the mark is not used for three consecutive years. Supreme Court Decision No.264 K/Pdt.Sus-HKI/2015 which held that IKEA owned by Inter IKEA System was annulled and the registration of ikea owned by PT Ratania Khatulistiwa was valid. The result of normative analysis on the case showed that the annulment of Inter IKEA System trademark and the validity of trademark application by PT Ratania Khatulistiwa did not automatically recognize the ownership of Ikea by PT Ratania Khatulistiwa. Judge verdict resulted Inter IKEA System’s right to be excluded from trademark registration system so as allowing anyone to register the Ikea trademark. PT Ratania Khatulistiwa has exclusive rights if the application has passed the registration procedure and has a trademark certificate. If Inter IKEA System wishes to defend the same trademark, it must file an objection to the Directorate General of Intellectual Property and file a cancellation of the new trademark owner in court. If it has not succeeded it can still appeal and re-register. In general, trademark annulment occurs when a trademark is not used in the trade in goods and services. If the old owner still wants the same trademark rights, it must apply for a trademark registration and follow the entire registration procedure. If another party has first filed a trademark application, the former owner may file an objection. If this attempt fails, he may file a cancellation to the Commercial Court, the cassation, and a court review. It is recommended that the registered trademark owners use their registered trademarks. Long roads must be taken if the trademark rights is removed because it is not in use but the owner still wants the trademark rights.
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Purnamasari, Intan. "PERLINDUNGAN HUKUM TERHADAP MEREK TERKENAL DI INDONESIA (STUDI KASUS PUTUSAN MA NOMOR 264K/PDT.SUS-HKI/2015)." Jurnal Ilmu Hukum: ALETHEA 2, no. 1 (August 31, 2018): 1–16. http://dx.doi.org/10.24246/alethea.vol2.no1.p1-16.
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Peranan merek sangat penting terutama dalam persaingan usaha yang sehat oleh karena itu perlindungan terhadap merek diperlukan. Di Indonesia, perlindungan merek akan diperoleh setelah merek didaftarkan. Namun perlindungan hukum terhadap merek terdaftar bukan merupakan jaminan, adakalanya apabila terdapat cukup alasan pendaftaran merek dapat dihapus atau dibatalkan. Salah satu kasus penghapusan merek dari Daftar Umum Merek adalah sengketa merek IKEA yang diputus oleh Mahkamah Agung dengan Putusan No. 264K/Pdt.Sus-HKI/2015. Gugatan penghapusan merek IKEA milik INTER IKEA dilakukan oleh perusahaan asal Surabaya PT. Ratania Khatulistiwa. Alasannya bahwa merek IKEA untuk kelas barang 20 dan 21 tidak digunakan selama 3 tahun berturut-turut dalam perdagangan barang dan/atau jasa sejak tanggal pendaftarannya. Penelitian ini merupakan penelitian hukum sehingga berproses pada kajian norma dalam hal ini norma dalam hukum merek secara khusus merek terkenal dengan mengkaji tentang penghapusan merek. Dari penelitian menunjukkan bahwa sekalipun merek terkenal dihapuskan dari Daftar Umum Merek, tetapi perlindungan merek terkenal tidak hilang.
Trademark protection in Indonesia will be obtained after the trademark is registered. However, in some circumstances, legal protection for registered trademarks could be deleted or canceled, such as in the IKEA case. IKEA is a registered trademark base on the Indonesian General Register of Marks. Then, PT. Ratania Equator brought a lawsuit for the removal of IKEA from the registered trademark from the General Register of Marks. The reason is that IKEA, as a trademark for goods in classes 20 and 21, has not been used for 3 consecutive years in the trade in goods and/or services. This article argues that even though a well-known trademark is removed from the General Register of Trademarks, the protection of the well-known trademark has remained.
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Bookman, Sonia, and Tiffany Hall. "Global Brands, Cosmopolitan Socialization, and Consumption: the Case of ikea and the ‘Stuff’ of Ordinary Cosmopolitanism." Youth and Globalization 4, no. 1 (July 18, 2022): 140–65. http://dx.doi.org/10.1163/25895745-04010002.
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Abstract In this paper we consider how the global brand ikea works as an agent of cosmopolitan socialization and shapes everyday practices of cosmopolitan consumption. Drawing on material from case study research, we consider ikea’s support of cosmopolitan consumption through its emphasis on corporate social responsibility and framing of a cosmopolitan brandscape. We argue that ikea actively works to socialize individuals toward a moral cosmopolitan view, with the aim of enlisting consumers in the co-performance of global socio-environmental responsibility. Based on our interview data, we discuss how ikea does not so much cultivate cosmopolitan outlooks as affirm existing moral and aesthetic orientations, while easing ethical consumption concerns with a socially responsible image. Further, we show how ikea conducts a subtler, practical form of socialization: shaping ordinary cosmopolitan practices – ways of doing cosmopolitanism – with sustainable ‘stuff’ and in-store activity. In this way, ikea supports the co-production of a very ordinary, if not, convenient cosmopolitanism.
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Alrubah, Sarah Abduallah, Lulwa Khalied Alsubaie, Majdi Anwar Quttainah, Monika Pal, Rudresh Pandey, Thiagarajan A/P ShamiliyDaisy Mui Hung Kee, Daisy Mui Hung Kee, Lee Kuong Ling, Nour Aliaa Nadirah, and Norfathu Aishan. "Factors Affecting Environmental Performance: A Study of IKEA." International Journal of Tourism and Hospitality in Asia Pasific 3, no. 3 (October 31, 2020): 79–89. http://dx.doi.org/10.32535/ijthap.v3i3.949.
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IKEA is a Swedish multinational group that provides home services and sells ready-to-assemble furniture, kitchen appliances, and home accessories. Several factors can emphasize the success of a company such as brand loyalty, the company's status, and the products and services. These success factors give various benefits to customers and to the company itself. The purpose of this proposal is to examine the success factor of IKEA in terms of environmental performance aspect. This case picked will be mainly in Asia. The study used secondary data to collect data from the Internet which are journals and articles from the IKEA branches in Malaysia. Also, we want to know how IKEA provides strategic approaches to improve the company.
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YUZYK, Mariia, and Olha YUZYK. "MARKETING RESEARCH OF THE IKEA BRAND IN POLAND." Herald of Khmelnytskyi National University 302, no. 1 (January 2022): 256–61. http://dx.doi.org/10.31891/2307-5740-2022-302-1-43.
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The way to stay in the market and increase your income is to use the potential of modern marketing strategies. The article considers the essence of such concepts as competition, code of ethics, the halo effect in IKEA business. In recent years, IKEA has significantly strengthened its position in the global market. The challenges facing the IKEA industry are analyzed: you can’t just do business as usual and count on profit growth; they must be vigilant and responsive to important trends and developments, otherwise they risk being left behind more flexible competitors. Qualitative and quantitative marketing research was conducted and analyzed among international master’s students studying second year of a master’s degree in international business at the Faculty of Management of the University of Warsaw on their perception of IKEA business. IKEA’s mission is to create a better life for many people, so the customer’s opinion is the most important. The peculiarities of the buyer’s behavior when choosing IKEA products are studied: what needs the buyer satisfies when looking for products; what the client most often needs when choosing the IKEA range; convenience of purchase. Brands of national and world level, peculiarity of their positioning on the Polish market are considered.
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Rode, Jörg. "Ikea optimiert Absatzprognosen mit Künstlicher Intelligenz." Lebensmittel Zeitung 73, no. 22 (2021): 34. http://dx.doi.org/10.51202/0947-7527-2021-22-034-1.
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Ikea optimiert die Absatzprognosen bis hin zur Produktionsplanung durch neue Software von Blue Yonder. Das System „Demand Sensing“ läuft bereits bei Ikea Norwegen und geht jetzt stufenweise in den weltweiten Rollout.
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Sin, Liem Gai, A. A. Gde Satia Utama, Shweta Pandey, Rudresh Pandey, Yalla Satya Sai Venkata Sri Harsha, Ajay Massand, Adinda Dessy Indriana Safitri, et al. "A Case Study of the Factors that Affect Consumer Behavior in IKEA." Asia Pacific Journal of Management and Education 4, no. 2 (July 21, 2021): 20–28. http://dx.doi.org/10.32535/apjme.v4i2.1068.
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Consumer behavior is the study of consumers and the processes they use to choose, apply and dispose of products and services, including consumers’ emotional and behavioral responses. IKEA is a multinational home furnishings company founded in 1943 in Sweden that has grown rapidly. They manage to produce their products and services more widespread not only based on price but create a unique shopping experience. This study aims to examine the factors that affect consumer behavior in IKEA. Various factors like social factors, wide products assortment, price and others are investigated to analyze consumer behavior of IKEA’s customers. Likert Scale was used to get the final results from the questionnaire filled out by the respondents. The questionnaires were distributed to 250 respondents who use IKEA products. The Likert scale will be used to measure a person's perception and attitude or opinion. The results showed that they chose IKEA due to the cost-advantages and wide products assortment as there has uniqueness over IKEA and cannot be compared with other retailers.
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Ayuningtias, Kartika Sekar, and Trisha Gilang Saraswati. "Retail Service Quality and Customer Loyalty." Journal of Secretary and Business Administration 3, no. 1 (February 12, 2019): 58. http://dx.doi.org/10.31104/jsab.v3i1.84.
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IKEA Alam Sutera is a conventional furniture company with the theme of self-service shopping that is still new to the people of Indonesia. There is a retail service quality that is a variable on the experience of consumers in receiving IKEA services that have problems in them and cause dissatisfaction from customers, therefore the customer satisfaction variable is used in this study. It also has the aim to know whether customers can still be loyal to IKEA with the customer loyatly variable. The sample of this research was 100 respondents who were IKEA consumers who had made purchases at least 2 times. Location of this research at IKEA Alam Sutera offline store at Tanggerang Indonesia and the respondents answer the question by google form. The data analysis technique used is descriptive analysis and path analysis with the help of SPSS version 23 software. The results of this research were first there is a direct influence of retail service quality on customer satisfaction of 21.5%. Second, there is a direct influence of retail service quality on customer loyalty of 21%. Third, there is a direct effect of customer satisfaction on customer loyalty of 18.7%. Finally, there is non-direct influence of retail service quality on customer loyalty through customer satisfaction of 41% at IKEA Alam Sutera.
Keywords: customer loyalty, customer satisfaction, retail service quality
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Afissa Hanani Oktavia and Adiasri Putri Purbantina. "STRATEGI IKEA DALAM MEWUJUDKAN BISNIS BERKELANJUTAN PADA PENGGUNAAN KAPAS TAHUN 2015-2022." Ekonomi dan Bisnis 10, no. 2 (December 28, 2023): 70–91. http://dx.doi.org/10.35590/jeb.v10i2.6721.
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Praktik bisnis berkelanjutan menjadi bentuk tanggung jawab perusahaan multinasional di tengah tagihan komitmen pelaksanaan SDGs oleh negara-negara terdampak ekspansi bisnis dalam menjalankan sistem produksinya. Dalam menjalankan operasi bisnisnya, IKEA terus mengaitkan standar operasi bisnisnya dengan inovasi berkelanjutan. Perusahaan ini telah mengadopsi model inovasi bisnis berkelanjutan bernama IWAY Standard untuk memenuhi komitmen implementasi SDGs, terutama dalam sektor industri dan pertanian pada penggunaan kapas. Penelitian ini menggunakan metode kualitatif deskriptif dan berfokus pada studi kasus untuk menggambarkan dan menganalisis implementasi IWAY Standard dalam memenuhi kebutuhan bahan baku kapas IKEA yang bersumber dari negara-negara pemasok. Data yang digunakan dalam penelitian ini yaitu data sekunder dengan pendekatan Sustainable Business Model Innovation (SBMI) yang digunakan untuk mengidentifikasi implementasi IWAY Standard dalam penggunaan kapas berkelanjutan oleh IKEA sejak tahun 2015 hingga 2022. Hasil penelitian ini menunjukkan bahwa melalui strategi bisnis berkelanjutan yang diwujudkan dalam IWAY Standard, perusahaan multinasional IKEA telah menjalankan tanggung jawab lingkungan, sosial, dan ekonominya melalui tiga komponen SBMI yaitu Sustainable Value Propositions Innovation, Sustainable Value Creation & Delivery, dan Sustainable Value Capture Innovation yang telah diimplementasikan oleh IKEA. Diantaranya yaitu program kerjasama, penyelesaian masalah keberlanjutan, pengembangan produk dan jasa, pengesahan kebijakan, pengorganisasian perusahaan secara berkelanjutan, pembangunan posisi yang beriringan dengan para pemangku kepentingan, serta perancangan model pendapatan dan struktur biaya baru yang berkelanjutan. Kata Kunci: Bisnis Berkelanjutan; IKEA; IWAY Standard; Bahan Baku Kapas; dan Inovasi Bisnis.
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BERKTAŞ, Sena, and Renk DİMLİ ORAKLIBEL. "NEW GENERATION CRAFT: IKEA HACK AND ITS TAXONOMY." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 232–46. http://dx.doi.org/10.7456/11101100/013.
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In this research, IKEA-hacks are examined according to their main characteristics and classified according to these examinations. In the study, IKEA-hack and Do-It-Yourself (DIY) and the IKEA Effect subjects are included to expose the IKEA-hack issue comprehensively. The IKEA-hacks examined in the classification were selected from the studies on the ikeahackers.net website. At first, a pilot study was carried out and a review table was created as a result of some improvements during the pilot study. The classification includes; the information about the intended use of products before and after the hack, to which hack category they belong to, how many IKEA products have been used in process, the instruments used in procedure, and which spaces the product has been prepared. The hack categories were divided into two main categories as visual and functional modifications. These modifications are discussed under 2 categories and 8 sub-categories. The first category is visual changes that includes only-colour modification (A), material change (B), colour and material change (C) as sub- categories. The second category is dedicated to functional changes and includes sub-categories such as; the products used without any modification but for a purpose other than specified by IKEA (D), improved functionality (E), those with added functionalities (F), modifications on the indented use specified by the company by making some modifications on the product (G), and creating a new product by combining independent parts (H). Among 6313 works presented on the ikeahackers.net website published between 2006 and 2018, 378 works involved in the sample were examined; the analyses were separately performed for every year and the changes were compared between the years. Examining the outcomes, only 21% of the practices were conducted for visual purposes only, %79 is about functionality. In visual based practices, category C comes front in which colour and material change performed at the same time. Whereas in the functional practices, people mostly performed Category G in which hackers redefine the context of usage of the IKEA products.
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BERKTAŞ, Sena, and Renk DİMLİ ORAKLIBEL. "NEW GENERATION CRAFT: IKEA HACK AND ITS TAXONOMY." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 232–46. http://dx.doi.org/10.7456/11001100/013.
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In this research, IKEA-hacks are examined according to their main characteristics and classified according to these examinations. In the study, IKEA-hack and Do-It-Yourself (DIY) and the IKEA Effect subjects are included to expose the IKEA-hack issue comprehensively. The IKEA-hacks examined in the classification were selected from the studies on the ikeahackers.net website. At first, a pilot study was carried out and a review table was created as a result of some improvements during the pilot study. The classification includes; the information about the intended use of products before and after the hack, to which hack category they belong to, how many IKEA products have been used in process, the instruments used in procedure, and which spaces the product has been prepared. The hack categories were divided into two main categories as visual and functional modifications. These modifications are discussed under 2 categories and 8 sub-categories. The first category is visual changes that includes only-colour modification (A), material change (B), colour and material change (C) as sub- categories. The second category is dedicated to functional changes and includes sub-categories such as; the products used without any modification but for a purpose other than specified by IKEA (D), improved functionality (E), those with added functionalities (F), modifications on the indented use specified by the company by making some modifications on the product (G), and creating a new product by combining independent parts (H). Among 6313 works presented on the ikeahackers.net website published between 2006 and 2018, 378 works involved in the sample were examined; the analyses were separately performed for every year and the changes were compared between the years. Examining the outcomes, only 21% of the practices were conducted for visual purposes only, %79 is about functionality. In visual based practices, category C comes front in which colour and material change performed at the same time. Whereas in the functional practices, people mostly performed Category G in which hackers redefine the context of usage of the IKEA products.
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BERKTAŞ, Sena, and Renk DİMLİ ORAKLIBEL. "NEW GENERATION CRAFT: IKEA HACK AND ITS TAXONOMY." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 232–46. http://dx.doi.org/10.7456/11101100/013.
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In this research, IKEA-hacks are examined according to their main characteristics and classified according to these examinations. In the study, IKEA-hack and Do-It-Yourself (DIY) and the IKEA Effect subjects are included to expose the IKEA-hack issue comprehensively. The IKEA-hacks examined in the classification were selected from the studies on the ikeahackers.net website. At first, a pilot study was carried out and a review table was created as a result of some improvements during the pilot study. The classification includes; the information about the intended use of products before and after the hack, to which hack category they belong to, how many IKEA products have been used in process, the instruments used in procedure, and which spaces the product has been prepared. The hack categories were divided into two main categories as visual and functional modifications. These modifications are discussed under 2 categories and 8 sub-categories. The first category is visual changes that includes only-colour modification (A), material change (B), colour and material change (C) as sub- categories. The second category is dedicated to functional changes and includes sub-categories such as; the products used without any modification but for a purpose other than specified by IKEA (D), improved functionality (E), those with added functionalities (F), modifications on the indented use specified by the company by making some modifications on the product (G), and creating a new product by combining independent parts (H). Among 6313 works presented on the ikeahackers.net website published between 2006 and 2018, 378 works involved in the sample were examined; the analyses were separately performed for every year and the changes were compared between the years. Examining the outcomes, only 21% of the practices were conducted for visual purposes only, %79 is about functionality. In visual based practices, category C comes front in which colour and material change performed at the same time. Whereas in the functional practices, people mostly performed Category G in which hackers redefine the context of usage of the IKEA products.
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Gohr, Steffanie. "Ikea – Entdecke den Küchen-Service!" Call Center Profi 15, no. 5 (July 2012): 36–37. http://dx.doi.org/10.1365/s35111-012-0156-3.
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Bökamp, Lena. "Ikea automatisiert E-Commerce-Lager." Lebensmittel Zeitung 73, no. 39 (2021): 42. http://dx.doi.org/10.51202/0947-7527-2021-39-042-2.
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Bökamp, Lena. "Ikea automatisiert E-Commerce-Lager." Lebensmittel Zeitung 73, no. 39 (2021): 42. http://dx.doi.org/10.51202/0947-7527-2021-39-042-2.
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Yadav, Neetu. "IKEA Inc.: the India way." Emerald Emerging Markets Case Studies 10, no. 1 (March 6, 2020): 1–9. http://dx.doi.org/10.1108/eemcs-05-2019-0098.
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Learning outcomes Learning outcomes are as follows: to learn about the application of Bartlett and Ghoshal’s model of international strategy; to compare and contrast the global strategy of IKEA in India and China; and to understand how adaptability can create a new competitive advantage in emerging markets. Case overview/synopsis The case study enables discussion about the global strategy of a well-established multi-national company, IKEA in an emerging market. IKEA is a well-established and well-known brand in the international market in furniture retailing. It has decided to make a debut in India in 2017 with its first store in Hyderabad. However, it was yet to open it in 2018. The case emphasizes upon understanding the global strategy of IKEA, positioning itself in the fragmented Indian furniture industry, managing differences in emerging markets and adapting to the local environment of the particular country. The case highlights how adaptability can create a new competitive advantage in managing global strategy in different countries of emerging markets. Complexity academic level This case study is developed for post-graduate management programs as an MBA, Executive MBA and executive development programs. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 11: Strategy.
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Abley, Ian. "Designer Volumetric at IKEA Prices." Architectural Design 76, no. 1 (January 2006): 60–61. http://dx.doi.org/10.1002/ad.209.
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Brejzek, Thea, and Lawrence Paul Wallen. "The IKEA x UTS Future Living Lab as a Learning Laboratory." Interiority 4, no. 1 (January 29, 2021): 117–34. http://dx.doi.org/10.7454/in.v4i1.94.
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This article introduces the IKEA x UTS Future Living Lab, a design research collaboration between IKEA Australia and the University of Technology Sydney (UTS), founded in 2018. Authored by the Lab's two directors, the article traces the pedagogical and methodological approach of the IKEA x UTS Future Living Lab. Situated within the Educational Design Research (EDR) discourse, this article demonstrates the development of a productive dialogue between two contrary operating principles: that of infinite creativity afforded to design students, and that of rigorous design development towards mass manufacturing and market distribution by a major global player in the design industry. This article outlines how co-creation principles as practised by IKEA and peer-critique as a long-established pedagogical design school tool accelerate students' understanding of the complex processes involved in contemporary design and provide “real world” experiences in the production of design concepts and outcomes.
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Sasmita, Ida Ayu Pradnya, and Putu Purnama Dewi. "Analisis Penerapan Teknologi Augmented Reality sebagai Strategi Pemasaran IKEA." JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) 6, no. 2 (November 18, 2022): 87–94. http://dx.doi.org/10.31284/j.jpp-iptek.2022.v6i2.2048.
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Tujuan penelitian ini adalah untuk mengetahui bagaimana penerapan teknologi augmented reality sebagai media pendukung strategi pemasaran perusahaan IKEA. Pesatnya perkembangan ilmu pengetahuan dan teknologi telah membawa perubahan di berbagai bidang. Ilmu pengetahuan dan teknologi terus mengalami perkembangan seiring dengan pesatnya kebutuhan masyarakat. Salah satu dampak yang ditimbulkan dengan berkembangnya teknologi adalah terjadinya perubahan perilaku di masyarakat, seperti bergesernya budaya belanja masyarakat dari konsep tradisional yang perlahan mulai ditinggalkan dan beralih ke konsep belanja online. Hal ini menyebabkan IKEA mulai mendigitalkan dan membuka toko online melalui website dan aplikasi. Perkembangan teknologi juga memengaruhi dan membantu meningkatkan perkembangan bidang pemasaran. Inovasi baru terus bermunculan, salah satunya adalah penggunaan augmented reality di aplikasi IKEA. Augmented reality merupakan teknologi yang menggunakan sebuah teknik yang menggabungkan benda maya dua maupun tiga dimensi ke dalam sebuah lingkup nyata tiga dimensi lalu menampilkan gambar benda maya tersebut dalam waktu nyata dengan realitas virtual melalui bantuan ponsel pintar. Konsumen dapat melihat produk yang diinginkan secara real time melalui aplikasi di ponsel pengguna. Salah satu inovasi dalam penggunaan augmented reality sebagai strategi pemasaran juga telah membuahkan hasil. IKEA melakasanakan proses digitalisasi layanannya untuk dapat menarik konsumen baru. Adapun hasil yang diperoleh yaitu terdapat dampak positif yang besar setelah IKEA meluncurkan toko online dan mengembangkan aplikasi yang didukung oleh penerapan augmented reality.
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Handoyo, Selvy, and Suyud Margono. "PENERAPAN MEREK TERDAFTAR TIDAK DIGUNAKAN (NON-USE MARKS) ANALISIS KASUS ANTARA INTER IKEA SYSTEM BV DAN PT RATANIA KHATULISTIWA PUTUSAN MAHKAMAH AGUNG NO. 264 K/Pdt.Sus-HKI/2015." Jurnal Hukum Adigama 1, no. 2 (January 31, 2019): 956. http://dx.doi.org/10.24912/adigama.v1i2.2931.
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The development of business competition in the world of trade, making protection of intellectual property rights very important. Especially in the field of brands. Brand is an important thing to use to differentiate between one another by having a certain characteristic. In this paper we will discuss the case of the "IKEA" brand elimination dispute between Inter Ikea System BV and PT Ratania Khatulistiwa, where the lawsuit was filed because of the Inter Ikea System BV that have the "IKEA" brand which has not been used for 3 consecutive years. The case will be analyzed by Law Number 15 of 2001 concerning the provisions regarding the elimination of the mark and regarding the good faith of the trademark registration of application. By examining the case we can find out the proper legal application and dispute resolution in accordance with the case so that it can provide justice for the parties. In accordance with the five precepts of Pancasila, namely "Justice for all Indonesian people".
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Fan, Ruiting. "Analysis of Retailer's Coping Style after Epidemic— — Based on IKEA's Coping Style." BCP Business & Management 34 (December 14, 2022): 1137–44. http://dx.doi.org/10.54691/bcpbm.v34i.3151.
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When faced with the sudden Covid-19, many companies have suffered large or small losses, especially small and medium-sized retailers, they have been hit unprecedented — compulsory policies imposed by the government have forced them to suspend their business, thus bringing many problems, such as inventory backlog, increased management costs, capital chain breakage, and so on. However, in today's time for the outbreak to recover, these retailers must begin to consider how to recover after the outbreak. Therefore, this paper takes the world-famous chain retailer Ikea as the research object, uses SWOT/PEST analysis method to analyze the dilemma and opportunities of Ikea, at the same time studies the practice of Ikea, studies the advantages of Ikea's practice for retailers. This essay holds the view that the measures IKEA did give suggestions to small and medium-sized enterprises to restore the economy, and hopes to help retailers quickly recover or even surpass the pre-epidemic level.
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Yuzyk, Mariia. "Peculiarities of IKEA management in the world and in Ukraine." Socio-Economic Problems and the State 25, no. 2 (2021): 89–97. http://dx.doi.org/10.33108/sepd2022.02.089.
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It is now important for international companies to be able to understand the needs and desires of consumers in the domestic markets in which they operate. In order for a company to be able to compete, it must implement its international strategy on the local spectrum. This article is used to demonstrate how the globally successful company IKEA features of management in the world and its entering the Ukrainian market. First of all, we identified the important elements that caused the development of international trade and main obstacles, which affected global competition of every company in international business where Ikea is not an exception. As there is not clear position of Ikea mission, we tried to define the mission of IKEA has included the following components: different products, available prices, exceeding expectations. Then created an analysis of the design, formation and further successful steps of that company. Focus on the SWOT analysis of the Ikea itself, and also on its analysis in relation to the issue - the Ukrainian market gives us great understanding of strengths(affordability, design, brand reputation, wide range of products), weaknesses(the media, quality, location), opportunities(emerging markets, online store, sustainability) and threats(competition, imitation, quality preference) for better functioning Ikea business strategies in the world and in Ukraine. The competitive advantage is the technology creating stylish products through decades which differents from others and can be recognizable. Ukraine is an important market to expand as Ukrainians are looking for low prices, well-designed and functional household equipment especially with possibility of online store because of influence of current situation with pandemia COVID-19 was also the cause of this phenomenon.
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Gong, Yu, Steve Brown, Fu Jia, and Jiang Duan. "IKEA: Sustainable Cotton Initiative in China." Asian Case Research Journal 23, no. 02 (December 2019): 491–518. http://dx.doi.org/10.1142/s0218927519500202.
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This case presents an industry leading company — IKEA’s multi-tier sustainable cotton initiative in China. The case begins with the background information of IKEA, cotton production in China and cotton-textile supply chain. It then presents IKEA’s sustainable cotton practice globally. This is followed by IKEA China’s motivation to implement sustainable cotton initiatives, its processes and the impacts on its cotton-textile supply chain. Finally, it ends with the case summary.
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Devina, Nisya Hamidah Khairani, Ameliya Ratna Sari, Maria Sesilia Toe Labina, Surya Afif Rahmandika, and Mustika Mega Wijaya. "Pendekatan Hukum Perdata Internasional dalam Penyelesaian Sengketa Terkait Hak Kekayaan Intelektual di Bidang Merek (Sengketa IKEA PT Ratania Khatulistiwa Indonesia dan IKEA Swedia)." Indonesian Journal of Law and Justice 1, no. 3 (January 12, 2024): 11. http://dx.doi.org/10.47134/ijlj.v1i3.2123.
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Berawal dari gugatan IKEA Swedia kepada IKEA PT. Ratania Khatulistiwa Indonesia, dimana gugatan tersebut atas dasar bahwa terdapat kesamaan nama merek, selain itu penggugat beralasan bahwa tergugat dipandang tidak beritikad baik karena terdapat motif tergugat meniru dan mengambil keuntungan dari popularitas merek “IKEA”. Namun dalam perlawanan tergugat membuktikan bahwa merek IKEA Swedia sudah 3 tahun tidak digunakan, dalam hal ini sesuai dengan ketentuan Pasal 61 ayat (2) huruf a Undang-Undang Nomor 15 Tahun 2001 tentang Merek. Penelitian ini bertujuan mengetahui alasan penyelesaian sengketa ini dilakukan di Indonesia dan kompetensi hakim dalam menentukan hukum yang digunakan dalam penyelesaian sengketa melalui pendekatan Hukum Perdata Internasional. Metode pendekatan penelitian yang digunakan adalah metode pendekatan normatif dan yuridis yang berdasarkan kajian pustaka. Hasil dari penelitian ini ialah bahwa dalam perdagangan harus memperhatikan perkembangan mereknya sendiri baik masih digunakan atau tidak agar tidak terjadi perebutan merek karena ada undang-undang yang mengatur bahwa jika merek tersebut tidak digunakan selama 3 tahun berturut-turut maka dapat dihapuskan secara hukum dari badan pendaftaran merek umum.
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Bafadhal, Thoyyibah. "Perlindungan Hukum terhadap Merek Terkenal di Indonesia." Undang: Jurnal Hukum 1, no. 1 (June 1, 2018): 21–41. http://dx.doi.org/10.22437/ujh.1.1.21-41.
Full textAbstract:
Well-known trademark dispute generally occurs as business actors are tempted to take shortcuts by unfair competition, given the length of time taken for a trademark to be known in society. One of well-known trademark dispute that ever happen in Indonesia is dispute between IKEA Surabaya against IKEA Sweden, involving PT. Ratania Khatulistiwa as plaintiff and PT. Inter IKEA System B.V Sweden as defendant. The subject matter to be elaborated is to answer the question: what is the scope and provision of the well-known trademark in Indonesia, and how is the juridicial analysis of the well-known trademark dispute in Supreme Court Verdict Number 264K/Pdt.Sus-HKI/2015? The method used in this research is Juridical Normative by using approach of legislation and approach of case. Indonesia has consequences to adopt the provisions of the Paris Convention and the TRIPs Agreement, including the provisions of the well-known trademark Furthermore, in verdict, the Panel of Judges should consider more legal protections against the well-known trademark which are the result of agreements from various countries including Indonesia in TRIPs.
Abstrak
Sengketa tentang merek terkenal masih sering terjadi di Indonesia. Salah satu sengketa merek terkenal yang terjadi belakangan di Indonesia adalah sengketa antara IKEA Surabaya melawan IKEA Swedia yang melibatkan PT. Ratania Khatulistiwa sebagai penggugat serta PT. Inter IKEA System B.V Swedia sebagai tergugat. Pokok permasalahan yang akan dielaborasi dalam artikel ini adalah, bagaimana ruang lingkup dan pengaturan merek terkenal di Indonesia, dan bagaimana analisis yuridis sengketa merek terkenal dalam Putusan Mahkamah Agung Nomor 264 K/Pdt.Sus-HKI/2015. Metode yang digunakan dalam penelitian ini adalah yuridis normatif dengan pendekatan perundang-undangan dan pendekatan kasus. Artikel ini menyimpulkan, pertama, norma tentang merek terkenal di Indonesia saat ini bisa ditemui dalam UU No. 20 Tahun 2016 tentang Merek dan yurisprudensi peradilan, yang pada dasarnya mensyaratkan pengetahuan umum masyarakat dan reputasi merek tersebut, antara lain ditandai dengan terdaftar di banyak negara serta pemasaran dan peredaran produk secara luas. Kedua, dalam putusan kasus sengketa IKEA, majelis hakim terkesan mengabaikan iktikad baik masing-masing pihak dan kebenaran secara faktual tidak digunakannya merek tersebut, sehingga bisa menjadi preseden buruk dalam upaya melindungi merek terkenal di Indonesia.
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Gambardella, Maurizio. "The IKEA Judgment: Some Thoughts on the ECJ Ruling." Global Trade and Customs Journal 3, Issue 5 (May 1, 2008): 177–84. http://dx.doi.org/10.54648/gtcj2008023.
Full textAbstract:
On 27 September 2007, the European Court of Justice (ECJ) ruled on IKEA Wholesale Ltd (hereinafter also ‘Ikea’) v.Commissioners of Customs & Excise. This ruling touches a range of matters, such as the right of importers to claim repayment of anti–dumping duties not in fact due and to which extent WTO agreements affect the European legal system. In order to go through such matters and comment on the impact that the IKEA judgment may have, it is worth briefly summarizing the case law at stake and summarize which conclusion the Court of Justice reached, namely with regard to the right of repayment of anti–dumping duties and the direct effect of WTO law.
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Müller, Urs. "Corruption in Russia: IKEA’s expansion to the East (A-D)." Emerald Emerging Markets Case Studies 6, no. 2 (June 18, 2016): 1–25. http://dx.doi.org/10.1108/eemcs-11-2015-0199.
Full textAbstract:
Subject area Business ethics corruption governance and compliance integrity management international management intercultural and cross-cultural management internationalization corporate social responsibility (CSR). Study level/applicability The case has successfully been used with a wide range of audiences from masters/MBAs to Executives. It will also work with undergraduates. Case overview This four-part case series can be used to discuss business ethics, compliance/governance, integrity management, reacting to and preparing against corruption in the context of internationalization and allows to also briefly touching upon the issue of CSR. Case (A) describes a challenge IKEA was facing, while trying to enter Russia in 2000. The company was preparing to open its first flagship store on the outskirts of Moscow, only the first of several planned projects. After substantial investments in infrastructure and logistics, IKEA focused on marketing, but quickly faced a sudden complication. Its major ad campaign in the Moscow Metro with the slogan “[e]very 10th European was made in one of our beds” was labeled “tasteless”. IKEA had to stop the campaign because it “couldn’t prove” the claim. Soon Lennart Dahlgren, the first general manager of IKEA in Russia must have realized that the unsuccessful ad campaign was going to be the least of his problems: A few weeks before the planned opening, the local utility company decided not to provide their services for the store if IKEA did not pay a bribe. What should IKEA and Lennart Dahlgren do? Was there any alternative to playing the game the Russian way, and paying? The subsequent cases (B), (C) and (D) describe IKEA’s creative response to the challenges described in case (A), and then report about new challenges with alleged corruption within IKEA and in the legal environment, and finally raise the question whether IKEA can be considered to have a (corporate social) responsibility to fight corruption on a societal level to build the platform for its own operation in Russia. Expected learning outcomes Responding to a threatening corruption demand (here: responding to an outside demand for a bribe), avoiding corruption from the outside, cross-cultural differences in drawing the line for corruption, preventing corruption within the organization, (corporate social) responsibility of firms to improve the political/legal/social/moral environment in which they operate are the expected learning outcomes. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 5: International Business
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Zhou, Sijia. "Analyzing IKEA Brand's Media Marketing Strategies and Improving Customer Experience through Inductive Reasoning Approach." Journal of Education, Humanities and Social Sciences 27 (March 5, 2024): 392–99. http://dx.doi.org/10.54097/1d1p0r71.
Full textAbstract:
As competition in the global furniture retail industry intensifies, IKEA is a leading brand attracting attention for its innovative design, affordable prices and unique shopping experience. In order to enhance customer experience and strengthen brand value, IKEA needs to focus on the effectiveness of media marketing strategies and improve customer satisfaction. This study adopts inductive reasoning and quantitative research methods to analyse IKEA's media marketing strategies and make recommendations to improve customer experience. The study analyses the different marketing strategies used by IKEA and their impact on customer experience, and through data collection and analysis, identifies the most effective strategies to attract, retain and improve customer satisfaction. In addition, the research delves into how IKEA utilises social media, TV commercials, online advertisements and its own websites and apps for marketing campaigns, providing recommendations on best practices in media marketing. In addition, the study analyses IKEA's brand positioning, consumer targeting and communication strategies to understand its unique marketing approach and success factors. Based on these findings, recommendations are made to improve customer experience, optimise marketing strategies, strengthen IKEA's brand positioning, increase customer satisfaction and drive business growth. This study provides practical insights for IKEA and marketing practitioners by analysing in-depth research on IKEA's media marketing strategy and customer experience improvement, which is important for media marketing strategy and customer experience research. In addition, the results of the study are a catalyst for development, innovation and progress in the furniture retailing industry.