Relevant bibliographies by topics / Image podniku

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  1. Dissertations / Theses

Academic literature on the topic 'Image podniku'

Author: Grafiati
Published: 4 June 2021
Last updated: 7 February 2022

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Dissertations / Theses on the topic "Image podniku"

1

Hostašová, Olga. "Analýza image vybrané cestovní kanceláře." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-12110.

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The thesis deals with the topic of image of a travel agency. The corporate image represents an important success factor for every company, rather that there is a strong competition as in the case of the Czech market of travel agencies. The paper shows results of several surveys, objective of which was to explore particular factors that influence image of a selected travel agency.
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2

Martincová, Marie. "Hodnocení výkonnosti podniku podle modelu Start Plus a návrhy na zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416857.

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The diploma thesis deals with the evaluation of the performance of a selected company using one of the evaluation models, namely the Start Plus model. Based on this model, an analysis of the company was performed, the output of which was the identification of the company's strengths and areas for improvement. In selected areas changes have been propesed aiming to reduce costs and streamline processes of the company.
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3

Kocourková, Adéla. "Podniková identita a image neziskové organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262304.

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The essence of this Master thesis is the analysis of corporate identity and image in the selected part of non-profit organization. Furthermore, this analysis will provide valuable information about how it tries to be perceived and how it is perceived in reality. The theoretical part explains terms related to the topic, mainly focuses on corporate identity and its three components, as well as on essence and importance of the corporate image. Then briefly describes the issue of non-profit organization. The methodical part defines the objectives, methods and respondents of the thesis. The practical part is based on theoretical knowledge of the first part. First is presented selected non-profit organization and its part, which is the subject of research. The subsequent own research is divided into two parts, the analysis of identity by using the qualitative research in the form of individual interviews and the analysis of image by using the quantitative research in the form of questionnaire survey. The thesis is concluded by suggestion and recommendations for the non-profit organization.
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4

Miškaříková, Ludmila. "Analýza spokojenosti zákazníků a návrhy opatření na zvýšení její úrovně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223825.

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This thesis focuses on the theoretical definition and description of issues related to customer satisfaction and loyalty, and also affects the appearance and behavior of the company's overall customer satisfaction. It also defines the basic methods and techniques of marketing environment analysis firm principles and a questionnaire survey. Theoretical knowledge is applied to specific manufacturing company, described the current situation, and including basic analysis of external and internal environment, concluded with a summary SWOT analysis. Based on a questionnaire survey found customer satisfaction, the company unveiled a wish and shortcomings perceived by customers. Use these outputs are set concrete proposals leading to a better company image and increase customer satisfaction.
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5

Hrtáň, Zbyněk. "Některá specifika komunikace ve stavebnictví." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2012. http://www.nusl.cz/ntk/nusl-225685.

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The aim of the thesis called Some specifics of communication in civil engineering has been to carry out research in construction companies and to find out to what extent they pay attention to corporate image in various respects – if (and eventually how) they make use of the Internet and how they present themselves to the public. On the other hand, part of the research focused on what emphasis do these companies put on internal communication with their employees. To prove or displace the initial hypotheses, several analyses have been made and research in 14 companies of different size carried out. The results have shown that construction companies pay attention to internal communication, however, they do not place much emphasis on presenting themselves to public. This way they underestimate the importance of positive corporate image, particularly in the media of the Internet.
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6

BENDOVÁ, Kristýna. "Public relations ve vybraném podniku." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-317526.

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The main goal of this diploma thesis was to propose changes of PR communication in a chosen company. These recommendations were created based on the analysis of the current trends in public relations and analysis of the current situation in marketing communications and PR in a chosen company, ENERGON Brewery. They mainly concerned cooperation with life-style bloggers and other opinion-influencers, collaboration with the food-specialized magazines. Recommendations will also be applied to improve on-line reputation of the company and its on-line communication. An important part of the proposals was also the calculation of their financial cost.
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7

Tikalová, Magdalena. "Výzkum image firmy." Master's thesis, 1999. http://www.nusl.cz/ntk/nusl-366666.

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8

ŠMAUSOVÁ, Jana. "Vztah prodejce - zákazník." Master's thesis, 2008. http://www.nusl.cz/ntk/nusl-48591.

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The reason, why I had chosen for my diploma work topic The Relationship between seller and customer, is this time, when powerful competition press upon the firms to improve quality of their products or services, the top management is aiming at the quality of communication with customers, too. They are aware of that good or bad relationship with customer may determine if the firm will be successful or not. For it is necessary to train and motivate employee who communicate with customer, but first-rate direction by management too and to created positive firm cultural which will motivate the employees to longtime and high-quality work and affect at customers, too. In my diploma work I had aimed at factors which motivate customers but employees and management too. The employees and top management, they are links of firm which have influence to work and results of enterprise. In the first part of my work I had aimed at these factors general. I had analysed them and my result is that this factors really influence the relationship between seller and customer. In the second part of my work I had analysed these factors in elected enterprises. For synthesis and comparison of results of firms I had chosen the form of many-criterion rate.
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