Academic literature on the topic 'Image stereotype'

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Journal articles on the topic "Image stereotype"

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Kondratyeva, Olga. "Jokes as the Source of Study Stereotypic Image of Region (On an Example of Jokes About Siberia)." Vestnik Volgogradskogo gosudarstvennogo universiteta. Serija 2. Jazykoznanije, no. 3 (November 2019): 140–49. http://dx.doi.org/10.15688/jvolsu2.2019.3.11.

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The humorous discourse is considered an important source of stereotypic images of the Russian regions. As it reflects territorial peculiarities and their inhabitants, reveals the attitude to various regions in the society, the linguistic analysis of regional stereotypes should become a starting point in the further formation of brands and images of regions. The jokes about Siberia are analyzed in the article and the stereotypic image of this region is reconstructed. Being based on content analysis and a framing method the study is aimed at presenting stereotypes about Siberia in the form of fr
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Куц, Галина. "ВЗАЄМОЗВ’ЯЗОК ПОНЯТЬ «СТЕРЕОТИП», «ІМІДЖ» І «БРЕНД»: ПОЛІТОЛОГІЧНЕ ОСМИСЛЕННЯ". Міжнародні відносини, суспільні комунікації та регіональні студії, № 3 (20) (1 листопада 2024): 245–57. https://doi.org/10.29038/2524-2679-2024-03-245-257.

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The article is devoted to the conceptualisation of the concepts «stereotype», «image» and «brand» in the political science dimension. A conceptual dif- ferentiation has been carried out and the relationship between these concepts has been identified. It is stated that stereotypes are closely connected in a single structure with ar- chetypes, forming brands jointly. Archetypes form the core of brand identity, they are quite difficult to change (however, they are reluctant to be changed). The stereotype is more superficial, it is perceived on an emotional level, and it can be shaped and changed
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Lyubymova, Svitlana. "Transformations of the American hero in the US media discourse." Cognition, Communication, Discourse, no. 29 (December 29, 2024): 42–54. https://doi.org/10.26565/2218-2926-2024-29-03.

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Abstract In the era of digital technologies, media has become a powerful tool of shaping worldview of people by means of sociocultural stereotypes. Formed in the process of evaluative categorization, sociocultural stereotypes represent simplified and conventional images of individuals and groups in media discourse. Affected by a range of factors, stereotypes undergo changes. Mass media play a particularly influential role in this process. The prominent figure of the US media landscape is ideologically charged stereotype of the American hero that embodies nationally significant ideas of freedom
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Tokarska-Bakir, Joanna. "Hassliebe. Żydowska samonienawiść w ujęciu Sandera L. Gilmana (część pierwsza: od Hermana z Moguncji do Johannesa Pfefferkorna)." Studia Litteraria et Historica, no. 2 (June 30, 2014): 27–59. http://dx.doi.org/10.11649/slh.2013.003.

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Hassliebe. Jewish self-hatred as seen by Sander L. Gilman (part one: from Hermann of Mainz to Johannes Pfefferkorn)The present paper constitutes the first part of the analysis of Sander L. Gilman’s famous book Jewish Self-Hatred, and the pioneering interpretation of the concept of stereotype. According to Gilman, a stereotype emerges as a result of an active collaboration of the person who stereotypises and the outsider. The latter opposes the image imposed by the stereotype, and thus splits the stereotype into a positive and a negative part. By identifying himself with the positive part, the
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Gałązka, Diana. "Wizerunek biblioteki i bibliotekarza w wybranych filmach i serialach filmowych." Studia i Materiały Centralnej Biblioteki Wojskowej, no. 16 (December 31, 2021): 159–79. https://doi.org/10.5281/zenodo.5701359.

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The article describes methods of presenting the image of librarians and libraries in selected film adaptations. Key terms were defined - stereotype, image, librarian. The predispositions which a librarian must have are discussed and professional tasks are characterised. The images of librarians outlined in films are presented in two groups: positive (anti-stereotype) and negative (stereotype).
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Alexander, Michele G., Marilynn B. Brewer, and Robert W. Livingston. "Putting Stereotype Content in Context: Image Theory and Interethnic Stereotypes." Personality and Social Psychology Bulletin 31, no. 6 (2005): 781–94. http://dx.doi.org/10.1177/0146167204271550.

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Riemer, Brenda A., and Deborah L. Feltz. "The Influence of Sport Appropriateness and Image on the Status of Female Athletes." Women in Sport and Physical Activity Journal 4, no. 1 (1995): 1–10. http://dx.doi.org/10.1123/wspaj.4.1.1.

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The purpose of this study was to investigate the effect of stereotyped visual images (pictures) on the friendship status ranking of females in “gender-appropriate” and “gender-inappropriate” sports. The study employed a 2×2×3 (sex × sport × image) ANOVA between subjects design, with tennis and basketball being the “appropriate” and “inappropriate” sports chosen respectively. The visual image was manipulated by having a picture of a stereotypical feminine female versus a stereotypical androgynous female. The control group did not have a visual image. We hypothesized that image would interact wi
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Feng, Xiaohan, and Makoto Murakami. "Design That Uses AI to Overturn Stereotypes: Make Witches Wicked Again." International Journal of Artificial Intelligence & Applications 14, no. 2 (2023): 51–62. http://dx.doi.org/10.5121/ijaia.2023.14205.

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The Witch is a typical stereotype-busting character because its description has changed many times in a long history. This paper is an attempt to understand the visual interpretations and character positioning ofthe Watch by many creators in different eras, AI is being used to help summarize current stereotypes in witch design, and to propose a way to subvert the Witch stereotype in current popular culture. This studyaims to understand the visual interpretations of witches and character positioning by many creators indifferent eras, and to subvert the stereotype of witches in current popular c
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PAPILOVA, E. V. "CATEGORICAL APPARATUS OF IMAGOLOGY." Imagologiya i komparativistika, no. 22 (2024): 145–55. https://doi.org/10.17223/24099554/22/9.

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Imagology - defined as the study of ethnic stereotypes as applied in various fields such as philology, history, sociology, psychology, journalism, art history, cultural studies etc. - has taken a deep root in science. Imagology collects data from different types of sources, combining them to reveal the images of “alien” peoples and nations, and their cultures as perceived in the viewers’ own national consciousness. The concept “native - alien”, which is a binary archetypical opposition, lies at the base of this discipline, with the ethno-stereotype being its means of perception and evaluation
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Bennett, Roger, and Rohini Vijaygopal. "Consumer attitudes towards electric vehicles." European Journal of Marketing 52, no. 3/4 (2018): 499–527. http://dx.doi.org/10.1108/ejm-09-2016-0538.

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Purpose The purpose of this paper is to investigate the effects of gamification on connections between consumers’ self-image congruence in relation to the purchasers of an environmentally friendly product electric vehicles (EVs) and their possession of a stereotype of EV owners as being “unconventional”, and their attitudes towards EVs, having regard to their levels of environmental concern and prior knowledge of EVs. Additionally, the research explored the link between attitudes towards and willingness to purchase EVs. Design/methodology/approach Participants completed a questionnaire and an
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Dissertations / Theses on the topic "Image stereotype"

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Laharpe, Nicole de. "Les stereotypes nationaux dans les tischreden de luther. Image de l'autre et image de soi." Strasbourg 2, 1997. http://www.theses.fr/1997STR20076.

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Les tischreden de luther, vehicule important des conceptions du reformateur, ont souvent ete negligees par la critique. Pourtant la diversite des themes abordes offre un panorama de ses idees et de ses preoccupations dans la derniere partie de sa vie, marquee par les polemiques contre les turcs, les juifs et le pape. Le present travail etudie a partir de l'edition de weimar le regard porte par luther sur les allemands et les etrangers (italiens, juifs, turcs) et tente de mettre en evidence dans quelle mesure cette image est tributaire des stereotypes existants ou en cree de nouveaux. Si, en ra
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Rodman, Chloe. "Americans’ Perceptions of Chinese Cultural Status and Morality: An Extension of the Stereotype Content Model." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/cmc_theses/1948.

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This study experimentally examines how Americans’ structural perceptions of people from China predict stereotypes and emotions toward them using the theoretical perspective of the Extended SCM. We first ran a pilot study to ensure that our manipulations of the structural perceptions of Chinese power, goal compatibility, and cultural status were effective. We then conducted a between-participants experiment in which 105 students from a small liberal arts college read pseudo-news article excerpts. These articles were used to manipulate the structural perceptions of Chinese power and Chinese cult
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Žukovskaja, Nijolė. "Mokytojo įvaizdžio ir stereotipo formavimas Lietuvos žiniasklaidoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_173207-73288.

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Baigiamajame magistro darbe „Mokytojo įvaizdžio ir stereotipo formavimas Lietuvos žiniasklaidoje“ buvo analizuojama žiniasklaidos įtaka mokytojo įvaizdžių ir stereotipų formavimosi reiškiniui ir mokytojų požiūrį į jį. Atliekant šį darbą buvo taikomi tyrimo metodai: 1) socialinės pedagogikos literatūros analizė pasirinktu aspektu. 2) empyriniai metodai: a. anketinė apklausa; b. turinio (content) analizė (kiekybinė ir kokybinė). Baigiamojoje darbo dalyje, atlikus empirinius tyrimus ir išanalizavus jų rezultatus, atskleidžiama, kad žiniasklaida, viena iš institucijų, kuria labiausiai pasitiki L
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Barnett, Zoe L. "Doddering but dear? : investigating the applicability of the stereotype content model (SCM) for aged exemplars in Australia /." [St. Lucia, Qld.], 2006. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19762.pdf.

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Mete, Melisa. "Measuring brand image : personification and non-personification methods." Thesis, University of Manchester, 2018. https://www.research.manchester.ac.uk/portal/en/theses/measuring-brand-image-personification-and-nonpersonification-methods(8b596bc8-b6fc-4b96-8e66-40f052b46399).html.

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There are several approaches to brand image measurement. The main aim of this thesis is to understand which of the two most common approaches, namely the personification and the direct approach, should be preferred. The personification approach adopts the brand = person metaphor (if the brand came to life as a person would s/he be trustworthy?), while the direct approach simply asks 'Do you think this brand is trustworthy?'. The main method used is to compare their explanations of typical outcomes (dependent variables) in a series of online surveys. Two different dimensions of brand image (war
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Годзь, Наталія Борисівна. "Культурні стереотипи в українській народній казці". Thesis, Харківський національний університет ім. В. Н. Каразіна, 2004. http://repository.kpi.kharkov.ua/handle/KhPI-Press/36671.

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Дисертація на здобуття наукового ступеня кандидата філософських наук за спеціальністю 09.00.04 – “Філософська антропологія, філософія культури”. Кафедра теорії культури та філософії науки Харківського національного університету ім. В. Н.Каразіна. - Харків, 2003. У дисертації виділено та розглянуто систему культурних стереотипів як одного із провідних чинників, що формують і зберігають особливості українського етносу, його ментальну специфіку. Дослідження проводилось на текстах народних казок, які записані в різних регіонах України та належать до різних історичних періодів. Для досягнення більш
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Kocaj, Ruslan. "Užsieniečių, studijuojančių Lietuvos aukštosiose mokyklose, įvaizdis lietuvių studentų akimis (VPU atvejis)." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100707_122949-75673.

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Darbo tikslas – ištirti užsieniečių, studijuojančių Vilniaus pedagoginiame universitete, įvaizdį lietuvių studentų akimis. Darbe tirsime VPU akademinio jaunimo požiūrį bei susiformavusius stereotipus atvykstančių studijuoti į Lietuvą užsieniečių atžvilgiu. Tyrimo hipotezės 1. VPU studentai turi mažai informacijos apie jų aukštojoje mokykloje studijuojančius užsieniečius bei mažai su jais bendrauja. 2. VPU studentai labiau teigiamus etninių savybių stereotipus yra susikūrę tų tautų atžvilgiu, su kuriomis yra mažiausias kultūrinis distancionalumas. Ir priešingai – labiau neigiamus stereotipus yr
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Kazinec, Alina. "Moters įvaizdis viešojoje erdvėje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080924_184431-15267.

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Darbe analizuojamas moters įvaizdis Lietuvos viešojoje ervėje (reklamos pasaulyje, televizijoje, moterims skirtuose žurnaluose ir literatūroje). Atskleidžiama lyties samprata, feminizmo rūšys, pristatomas lietuviškas feminizmas. Atskleidžiama viešosios erdvės ir moters įvaizdžio samprata bei pristatomi ir aptariami pagrindiniai moters įvaizdžiai. Pagrindinis darbo tikslas - aptarti moters įvaizdžius Lietuvos viešojoje erdvėje. Moters įvaizdžių sklaidai pasitelkiama feministine kritika. Akcentuojama, kad moters įvaizdžiai formuojasi remiantis stereotipais. Pagrindiniai moters įvaizdžiai: ,,Olia
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Petkevičienė, Dalia. "Senatvės įvaizdžiai ir stereotipai žiniasklaidoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060320_164833-92988.

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The graduation dissertation Old Age Images and Stereotypes in the Media is the analysis of the impact the media does on the formation of the old age images and stereotypes. The objective of this work has been to reveal images and stereotypes that are formed by the media.
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Jankauskaitė, Monika. "Moterų sportininkių įvaizdis ir stereotipas reklamoje." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_095459-38537.

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Darbo objektas: moterų sportininkių įvaizdis ir stereotipas reklamoje. Darbo tikslas: išsiaiškinti, studentų požiūrį į reklamas, kuriose yra naudojamas moters kaip sportininkės įvaizdis. Darbo uždaviniai: 1. Aptarti reklamos ir įvaizdžio sampratas 2. Apžvelgti moters vaizdavimo stereotipo ir įvaizdžio santykį 3. Ištirti Lietuvos sporto universiteto studentų požiūrį į reklamas, kuriose vaizduojama moteris sportininkė Darbo metodai: • Mokslinės literatūros analizė, kurios metu analizuojama bei susisteminama medžiaga susijusi su moterų įvaizdžiu ir stereotipu reklamoje. • Anketinė apklausa, turiz
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Books on the topic "Image stereotype"

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Hallam, Julia. Nursing the image: Media, culture, and professional identity. Routledge, 2000.

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M, Moreva L., ред. Simvoly, obrazy, i stereotipy sovremennnoĭ kulʹtury =: Symbols, images and stereotypes of contemporary culture. EIDOS, 2000.

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Sheffield, R. Scott. The red man's on the warpath: The image of the "Indian" and the Second World War. UBC Press, 2004.

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Martin, Lester Paul, ed. Images that injure: Pictorial stereotypes in the media. Praeger, 1996.

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Bianca, Valota, ed. National stereotypes: Correct images and distorted images. Edizioni dell'Orso, 2007.

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1967-, Mengara Daniel M., ed. Images of Africa: Stereotypes & realities. Africa World Press, 2001.

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missing], [name. Images of Africa: Stereotypes and realities. Africa World Press, 2003.

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Ross, Susan Dente, and Paul Martin Lester. Images that injure: Pictorial stereotypes in the media. 3rd ed. Praeger, 2011.

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Kong), Asian-Jewish Colloquium (2nd 1987 Hong. The Jews and Asia: Old societies and new images : proceedings of the Second Asian-Jewish Colloquium held by the Asia Pacific Jewish Association, Hong Kong, March 1987. Asia Pacific Jewish Association, 1989.

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Mills, J. Elizabeth. Expectations for Women: Confronting stereotypes. Rosen Pub., 2010.

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Book chapters on the topic "Image stereotype"

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Couderc, Christophe. "Sobre el papel de Lope de Vega en la construcción del relato nacional del clasicismo francés." In Studi e saggi. Firenze University Press, 2020. http://dx.doi.org/10.36253/978-88-5518-150-1.4.

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This essay deals with an aspect of the formation process of the image of the Spanish Baroque theatre in France as an irregular and chaotic aesthetic form, which was also considered inferior with respect to the French classical model. In this theoretical construction, Lope de Vega embodies all of the Spanish theatre's flaws and, more generally, Hispanic literature's ones, in turn conceived as an expression of the Spanish nation’s spirit. This process of elaborating an image of an author at the service of the invention of a national stereotype is possible thanks to the early reception of some pr
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Ascone, Laura. "The Other/Foreign." In Postdisciplinary Studies in Discourse. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-49238-9_2.

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AbstractThe representation of Jews as foreigners or strangers—or simply the Other—constitutes the oldest stereotype on which all antisemitic stereotypes and other concepts are built. While many different groups and peoples have been and are conceptualised as “the other,” Jews and Judaism can be understood as “the paradigmatic other.” The movement of Jewish groups and the formation of the Jewish diaspora created a dynamic where Jews often lived in close proximity to other groups while retaining their own ethnic, cultural and religious identity. This made Jews a common object for practices of in
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van Deursen, N. E. "Image and stereotypes." In Visual Communication for Cybersecurity. River Publishers, 2022. http://dx.doi.org/10.1201/9781003340027-2.

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Scheiber, Marcus. "Admonishers." In Postdisciplinary Studies in Discourse. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-49238-9_22.

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AbstractThe stereotype of admonishers accuses Jews or Israelis of (1) practising Holocaust remembrance excessively and making exaggerated claims in this regard against the German or Austrian society (or other societies which collaborated in the Holocaust), and (2) raising inflationary accusations of antisemitism. Both insinuations are linked to the claim that these are attempts to criticise, accuse or target non-Jews unjustifiably or unfairly. Further, this activity is said to be largely responsible for perpetuating a culture of commemoration in relation to the Holocaust which stifles the deve
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Goonetilleke, D. C. R. A. "Beyond Stereotypes." In Images of the Raj. Palgrave Macmillan UK, 1988. http://dx.doi.org/10.1007/978-1-349-19042-3_8.

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Paton, H. J. "Images and Stereotypes." In The Claim of Scotland. Routledge, 2021. http://dx.doi.org/10.4324/9781003206774-11.

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Fournier-Tombs, Eleonore. "Sexual Stereotypes and Body Image." In Gender Reboot. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-41390-2_7.

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Horrocks, Roger. "Male Images and Stereotypes." In Masculinity in Crisis. Palgrave Macmillan UK, 1994. http://dx.doi.org/10.1057/9780230372801_9.

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Warwick, Claire. "Origins, images, and stereotypes." In Doing More Digital Humanities. Routledge, 2019. http://dx.doi.org/10.4324/9780429353048-7.

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Brouwer, Dédé. "15. Language, Attitudes and Sex Stereotypes." In Women’s Language, Socialization and Self-Image, edited by Dede Brouwer and Dorian de Haan. De Gruyter, 1986. http://dx.doi.org/10.1515/9783110859898-018.

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Conference papers on the topic "Image stereotype"

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Jha, Akshita, Vinodkumar Prabhakaran, Remi Denton, et al. "ViSAGe: A Global-Scale Analysis of Visual Stereotypes in Text-to-Image Generation." In Proceedings of the 62nd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers). Association for Computational Linguistics, 2024. http://dx.doi.org/10.18653/v1/2024.acl-long.667.

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Feng, Xiaohan, and Makoto Murakami. "Design that uses AI to Subvert Stereotypes: Make Witches Wicked Again." In 4th International Conference on Natural Language Processing, Information Retrieval and AI. Academy and Industry Research Collaboration Center (AIRCC), 2023. http://dx.doi.org/10.5121/csit.2023.130305.

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The Witch is a typical stereotype-busting character because its description has changed many times in a long history. This paper is an attempt to understand the visual interpretations and character positioning of the Watch by many creators in different eras, AI is being used to help summarize current stereotypes in witch design, and to propose a way to subvert the Witch stereotype in current popular culture. This study aims to understand the visual interpretations of witches and character positioning by many creators in different eras, and to subvert the stereotype of witches in current popula
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Jungin Lee, OSung Kwon, Youngwoon Lee, and Sund-Eui Yoon. "Stereotype-based semantic expansion for image retrieval." In 2013 IEEE International Conference on Multimedia and Expo Workshops (ICMEW). IEEE, 2013. http://dx.doi.org/10.1109/icmew.2013.6618241.

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Chau, Kien Tsong, Pau Yen Ooi, and Tan Rurng Jang Amos. "Perception of gender-stereotype in films." In ICMIP 2020: 2020 5th International Conference on Multimedia and Image Processing. ACM, 2020. http://dx.doi.org/10.1145/3381271.3381303.

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Nurieva, Fanuza. "GENDER STEREOTYPE OF MAN�S IMAGE IN TATAR PROVERBS." In 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018/3.6/s14.032.

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Feng, Xiaohan, and Makoto Murakami. "Character Archetypes in an Online Creative Course Setting: The Case of Femme Fatale." In 11th International Conference on Signal Image Processing and Multimedia. Academy and Industry Research Collaboration Center (AIRCC), 2023. http://dx.doi.org/10.5121/csit.2023.130912.

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Creative writing courses have flourished in recent years. However, the accuracy of the content of some courses has yet to be examined. Character archetypes are an unavoidable topic in most courses requiring character creation. We found that some online creative courses include characters whose character archetypes are debatable. For example, the Femme Fatale is often considered a character archetype, but some scholars believe it is a stereotype bias. While the use of character archetypes and stereotypes in creative work is a matter of personal freedom, it is inappropriate to educationally diss
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Abramova, Veronika I. "Leo Tolstoy In The Internet Space: Representation, Image, Stereotype, Myth." In International Scientific Conference «PERISHABLE AND ETERNAL: Mythologies and Social Technologies of Digital Civilization-2021». European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.12.03.76.

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Liu, Zepeng, Zhicheng Yang, Mingye Zhu, et al. "SAGE-NDVI: A Stereotype-Breaking Evaluation Metric for Remote Sensing Image Dehazing Using Satellite-to-Ground NDVI Knowledge." In 2023 IEEE International Conference on Multimedia and Expo Workshops (ICMEW). IEEE, 2023. http://dx.doi.org/10.1109/icmew59549.2023.00086.

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Bartosh, Natalia Yu. "The Image of Don Quixote in Russian Book Illustration of the 20th and 21st Centuries. Visual Canon / Stereotype." In Spain: Comparative Studies oт History and Culture. Novosibirsk State University, 2021. http://dx.doi.org/10.25205/978-5-4437-1247-5-18-25.

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Kerac, Jelena, Neda Milić Keresteš, Gala Golubović, and Tamara Ilić. "EXPLORING THE IMPACT OF STEREOTYPE THREAT AND IDENTIFICATION ON GAMING PERFORMANCE: A PILOT STUDY USING CUSTOM AVATARS." In INTERNATIONAL SYMPOSIUM ON GRAPHIC ENGINEERING AND DESIGN. UNIVERSITY OF NOVI SAD FACULTY OF TECHNICAL SCIENCES DEPARTMENT OF GRAPHIC ENGINEERING AND DESIGN 21000 Novi Sad, Trg Dositeja Obradovića 6, 2024. http://dx.doi.org/10.24867/grid-2024-p29.

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Stereotype threat, the fear of conforming to negative stereotypes associated with one’s group, can significantly impact individuals in various contexts, including education, professional settings, and even entertainment, such as video games. In this study, a pilot experiment is conducted to examine the effects of stereotype threat on players’ performance within a gaming environment. The methodology follows existing literature and employs a 2x2 matrix design. The participants play a simple 3D platform game and are divided into two groups: Custom Avatar Group – Participants in this group use ava
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Reports on the topic "Image stereotype"

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Krushelnytska, Sofiia. UKRAINE’S IMAGE IN THE FRENCH MEDIA DURING THE EVENTS OF 2004. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11065.

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The article examines the formation of the image of Ukraine by the French media during the Orange Revolution. The main factors influencing the tone of publications and difficulties in creating a positive external image of Ukraine in the French media are identified. The article is aimed at the analysis of scientific research on the influence of the French media on the formation of the image of Ukraine and its role in international socio-political processes. The study analyzes the materials of French journalists in the media, written during the events in 2004. The main factors influencing the for
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Rosinska, Olena. Образи батьків у молодіжних серіалах: наратив протистояння. Ivan Franko National University of Lviv, 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11748.

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The subject of the research in the publication is the method of parents-children conflicts construction and the typology of parents’ images in teen serials of Ukraine and Poland. For analysis such series as “School” (Ukraine, 2017), “First sparrows” (Ukraine (2020), “Sex, Insta and ZNO” (Ukraine, 2021), “Sexify” (Poland, 2021) have been chosen; that allows drawing parallels between these media products made at different time, specify the methods of reflecting the conflicts between parents and children, peculiarities in constructing the parents’ images in each of the series, typology of the ima
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Lylo, Taras. Російсько-українська війна в інтерпретаціях іранського видання «The Tehran Times»: основні ідеологеми та маніпулятивні прийоми. Ivan Franko National University of Lviv, 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11730.

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The article analyzes the main ideologemes in the Iranian English-language newspaper The Tehran Times about the Russian-Ukrainian war. Particular attention is paid to such ideologemes as “NATO-created Ukraine war”, “Western racism”, “an average European is a victim of the US policy”. The author claims that the newspaper is a repeater of anti-Ukrainian ideologemes by the Russian propaganda, including such as “coup d’état in Ukraine”, “denazification”, “special military operation”, “conflict in Ukraine”, “genocide in Donbas”, but retranslates them in a specific way: the journalists of The Tehran
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Chornodon, Myroslava. FEAUTURES OF GENDER IN MODERN MASS MEDIA. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11064.

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The article clarifies of gender identity stereotypes in modern media. The main gender stereotypes covered in modern mass media are analyzed and refuted. The model of gender relations in the media is reflected mainly in the stereotypical images of men and woman. The features of the use of gender concepts in modern periodicals for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. Ingeneral,
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Tabinskyy, Yaroslav. VISUAL CONCEPTS OF PHOTO IN THE MEDIA (ON THE EXAMPLE OF «UKRAINER» AND «REPORTERS»). Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11099.

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The article is devoted to the analysis of the main forms of visualization in the media related to photo. The thematic visual concepts are described in accordance with the content of electronic media, which consider the impact of modern technologies on the development of media space. The researches of the Ukrainian and foreign educational institutions concerning the main features of modern photo is classificate. Modifications and new visual forms in the media are singled out. The main objective of the article is to study the visual concepts of modern photo and identify ideological and thematic
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