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Journal articles on the topic 'Image stereotype'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Kondratyeva, Olga. "Jokes as the Source of Study Stereotypic Image of Region (On an Example of Jokes About Siberia)." Vestnik Volgogradskogo gosudarstvennogo universiteta. Serija 2. Jazykoznanije, no. 3 (November 2019): 140–49. http://dx.doi.org/10.15688/jvolsu2.2019.3.11.

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The humorous discourse is considered an important source of stereotypic images of the Russian regions. As it reflects territorial peculiarities and their inhabitants, reveals the attitude to various regions in the society, the linguistic analysis of regional stereotypes should become a starting point in the further formation of brands and images of regions. The jokes about Siberia are analyzed in the article and the stereotypic image of this region is reconstructed. Being based on content analysis and a framing method the study is aimed at presenting stereotypes about Siberia in the form of fr

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Куц, Галина. "ВЗАЄМОЗВ’ЯЗОК ПОНЯТЬ «СТЕРЕОТИП», «ІМІДЖ» І «БРЕНД»: ПОЛІТОЛОГІЧНЕ ОСМИСЛЕННЯ". Міжнародні відносини, суспільні комунікації та регіональні студії, № 3 (20) (1 листопада 2024): 245–57. https://doi.org/10.29038/2524-2679-2024-03-245-257.

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The article is devoted to the conceptualisation of the concepts «stereotype», «image» and «brand» in the political science dimension. A conceptual dif- ferentiation has been carried out and the relationship between these concepts has been identified. It is stated that stereotypes are closely connected in a single structure with ar- chetypes, forming brands jointly. Archetypes form the core of brand identity, they are quite difficult to change (however, they are reluctant to be changed). The stereotype is more superficial, it is perceived on an emotional level, and it can be shaped and changed

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Lyubymova, Svitlana. "Transformations of the American hero in the US media discourse." Cognition, Communication, Discourse, no. 29 (December 29, 2024): 42–54. https://doi.org/10.26565/2218-2926-2024-29-03.

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Abstract In the era of digital technologies, media has become a powerful tool of shaping worldview of people by means of sociocultural stereotypes. Formed in the process of evaluative categorization, sociocultural stereotypes represent simplified and conventional images of individuals and groups in media discourse. Affected by a range of factors, stereotypes undergo changes. Mass media play a particularly influential role in this process. The prominent figure of the US media landscape is ideologically charged stereotype of the American hero that embodies nationally significant ideas of freedom

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Tokarska-Bakir, Joanna. "Hassliebe. Żydowska samonienawiść w ujęciu Sandera L. Gilmana (część pierwsza: od Hermana z Moguncji do Johannesa Pfefferkorna)." Studia Litteraria et Historica, no. 2 (June 30, 2014): 27–59. http://dx.doi.org/10.11649/slh.2013.003.

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Hassliebe. Jewish self-hatred as seen by Sander L. Gilman (part one: from Hermann of Mainz to Johannes Pfefferkorn)The present paper constitutes the first part of the analysis of Sander L. Gilman’s famous book Jewish Self-Hatred, and the pioneering interpretation of the concept of stereotype. According to Gilman, a stereotype emerges as a result of an active collaboration of the person who stereotypises and the outsider. The latter opposes the image imposed by the stereotype, and thus splits the stereotype into a positive and a negative part. By identifying himself with the positive part, the

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Gałązka, Diana. "Wizerunek biblioteki i bibliotekarza w wybranych filmach i serialach filmowych." Studia i Materiały Centralnej Biblioteki Wojskowej, no. 16 (December 31, 2021): 159–79. https://doi.org/10.5281/zenodo.5701359.

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The article describes methods of presenting the image of librarians and libraries in selected film adaptations. Key terms were defined - stereotype, image, librarian. The predispositions which a librarian must have are discussed and professional tasks are characterised. The images of librarians outlined in films are presented in two groups: positive (anti-stereotype) and negative (stereotype).

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Alexander, Michele G., Marilynn B. Brewer, and Robert W. Livingston. "Putting Stereotype Content in Context: Image Theory and Interethnic Stereotypes." Personality and Social Psychology Bulletin 31, no. 6 (2005): 781–94. http://dx.doi.org/10.1177/0146167204271550.

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Riemer, Brenda A., and Deborah L. Feltz. "The Influence of Sport Appropriateness and Image on the Status of Female Athletes." Women in Sport and Physical Activity Journal 4, no. 1 (1995): 1–10. http://dx.doi.org/10.1123/wspaj.4.1.1.

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The purpose of this study was to investigate the effect of stereotyped visual images (pictures) on the friendship status ranking of females in “gender-appropriate” and “gender-inappropriate” sports. The study employed a 2×2×3 (sex × sport × image) ANOVA between subjects design, with tennis and basketball being the “appropriate” and “inappropriate” sports chosen respectively. The visual image was manipulated by having a picture of a stereotypical feminine female versus a stereotypical androgynous female. The control group did not have a visual image. We hypothesized that image would interact wi

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Feng, Xiaohan, and Makoto Murakami. "Design That Uses AI to Overturn Stereotypes: Make Witches Wicked Again." International Journal of Artificial Intelligence & Applications 14, no. 2 (2023): 51–62. http://dx.doi.org/10.5121/ijaia.2023.14205.

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The Witch is a typical stereotype-busting character because its description has changed many times in a long history. This paper is an attempt to understand the visual interpretations and character positioning ofthe Watch by many creators in different eras, AI is being used to help summarize current stereotypes in witch design, and to propose a way to subvert the Witch stereotype in current popular culture. This studyaims to understand the visual interpretations of witches and character positioning by many creators indifferent eras, and to subvert the stereotype of witches in current popular c

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PAPILOVA, E. V. "CATEGORICAL APPARATUS OF IMAGOLOGY." Imagologiya i komparativistika, no. 22 (2024): 145–55. https://doi.org/10.17223/24099554/22/9.

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Imagology - defined as the study of ethnic stereotypes as applied in various fields such as philology, history, sociology, psychology, journalism, art history, cultural studies etc. - has taken a deep root in science. Imagology collects data from different types of sources, combining them to reveal the images of “alien” peoples and nations, and their cultures as perceived in the viewers’ own national consciousness. The concept “native - alien”, which is a binary archetypical opposition, lies at the base of this discipline, with the ethno-stereotype being its means of perception and evaluation

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Bennett, Roger, and Rohini Vijaygopal. "Consumer attitudes towards electric vehicles." European Journal of Marketing 52, no. 3/4 (2018): 499–527. http://dx.doi.org/10.1108/ejm-09-2016-0538.

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Purpose The purpose of this paper is to investigate the effects of gamification on connections between consumers’ self-image congruence in relation to the purchasers of an environmentally friendly product electric vehicles (EVs) and their possession of a stereotype of EV owners as being “unconventional”, and their attitudes towards EVs, having regard to their levels of environmental concern and prior knowledge of EVs. Additionally, the research explored the link between attitudes towards and willingness to purchase EVs. Design/methodology/approach Participants completed a questionnaire and an

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Jalal, Majda. "Stereotype Images of Librarian: Content Analysis." Research Journal for Societal Issues 6, no. 3 (2024): 279–89. http://dx.doi.org/10.56976/rjsi.v6i3.182.

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Librarians have to face discrimination by faculty, users, and public. Various type of labels & images have become the recognition of librarian. The systematic literature was used to highlight the stereotype images of librarian, were framed and analyzed with the help of Pareto analysis. Theory of taxonomy is proposed and discussed. Findings revealed that “strictness” is a most observed and discussed as stereotype image in literature. The study also proposed to control and change the image of strictness, as according to the 20:80 rule of pareto analysis, solution of 20% problems ultimately w

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Hartenberger, Marta. "Pole Image in the Light of Media Texts Created in the Internet Space by Residents of Neighbouring Countries." Vilnius University Open Series, no. 5 (December 4, 2020): 389–403. http://dx.doi.org/10.15388/vllp.2020.19.

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The issue of national stereotypes requires, in the situation of dynamic changes in Europe and in the world, to update and consider new sources. A new area for tracking changes in the mutual perception of neighbouring nations are the texts of media culture, combining verbal and visual code. In the article, I elaborate on the legitimacy of using such intersemiotic messages, such as memes, demotivators, posters, advertisements, to study stereotypes. The Internet stereotype of a Pole functions on two levels, language and imagination, therefore it is a continuation of the national stereotype in a c

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Sioridze, Marine, and Ketevan Svanidze. "Woman as a Stereotypical Image of National and Cultural Identity in the Context of Literary Comparativistics." Scientific knowledge - autonomy, dependence, resistance 29, no. 2 (2020): 302–16. http://dx.doi.org/10.37708/bf.swu.v29i2.22.

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People live in a world of stereotypes that exist everywhere, in all spheres of human life and activity. A stereotype is a cultural phenomenon, that can be found in any society in the form of centuries-old experience of a given society, transmitted from generation to genera-tion by images transformed in accordance with the era and the level of society develop-ment.The culture and literature of any nation contain a rich gallery of stereotypes. The existence of a stereotype without culture is inconceivable. And culture itself is a certain set of stereotypes that defines and, therefore, limits hum

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Bauer, Brittney C., Clark D. Johnson, and Nitish Singh. "Place–brand stereotypes: does stereotype-consistent messaging matter?" Journal of Product & Brand Management 27, no. 7 (2018): 754–67. http://dx.doi.org/10.1108/jpbm-10-2017-1626.

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Purpose The purpose of this paper is to address an overarching question: Does matching consumer place–brand associations with stereotype-consistent messaging affect consumer perceptions of an advertisement? Design/methodology/approach This paper presents two experiments that examine participants’ differing evaluations of advertisements under various experimental conditions. Study 1 examines the match of place–brand warmth versus competence stereotypes and the use of symbolic versus utilitarian advertising messaging for both new foreign and domestic brands. Study 2 examines this match for globa

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Wells, Paul K. "A comment on the paper “The Accountant: a Character in Literature” and an agenda for research on the accountant stereotype." Meditari Accountancy Research 25, no. 1 (2017): 28–36. http://dx.doi.org/10.1108/medar-11-2016-0091.

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Purpose This paper aims to explain the contextual basis for examining the accountant stereotype, describe the multiple influences on its development and propose directions for further research. Design/methodology/approach This paper takes the form of a review. It discusses a research paper published in the current issue of Meditari Accountancy Research which undertakes a content analysis using the General Inquirer to identify the image of accountants as represented in novels. Findings Several issues need to be considered when examining these results. The first of these is that the portrayal of

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Bekmurzaeva, F. Sh. "Stereotypes-images and symbols-signs of a bee in the projection of the conceptual plane of linguistic consciousness." Vestnik of North-Eastern Federal University History Political Science Law 21, no. 2 (2024): 91–103. http://dx.doi.org/10.25587/2222-5404-2024-21-2-91-103.

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This article has several purposes: 1. analyse and identify stereotypical images of the entomological concept of bee in the Russian national linguistic consciousness; 2. reveal the symbolic content of linguistic consciousness by extracting semantic and symbolic signs attached to the stereotypical images of the entomological concept of bee; 3. establish the dynamic invariance (stability) and temporal relevance of the identified stereotypical images in the Russian linguistic picture of the world; 4. confirm the archetypal nature of bee images as universal “products” of the collective unconsciousn

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Auma, Ketty, and Charles Nelson Okumu. "Gender Stereotype in Tess of The D’urbervilles by Thomas Hardy and The Great Gatsby by F. Scott Fitzgerald." East African Journal of Education Studies 7, no. 4 (2024): 75–87. http://dx.doi.org/10.37284/eajes.7.4.2222.

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This study focused on gender stereotypes in Thomas Hardy’s Tess of the D’Urbervilles (1891) and F. Scott Fitzgerald’s The Great Gatsby (1925). The objectives of the study were to: examine the portrayal of masculinity-femininity stereotype; examine the language used in gender stereotype and analyse the impact of traditional gender stereotype on the female characters. The study used the feminist theory to examine gender stereotype in the two male–authored novels to show how they have positioned and portrayed women in their literature in the Victorian period both in England and America The litera

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Stankevičiūtė, Kristina. "Stereotyping Scandinavia in popular spy films: The image of the female." Journal of Scandinavian Cinema 9, no. 3 (2019): 311–28. http://dx.doi.org/10.1386/jsca_00006_1.

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Stereotyping, though considered ‘politically incorrect’, is viewed by some as a culturally economical choice that helps us save energy by simplifying the process of perceiving the world and its people. Spy films, in turn, are often constructed from certain clichés that some viewers expect, while more sophisticated spectators find them discrediting. Yet intentional use of clichés, including national and cultural stereotypes, may serve the purpose of conscious criticism or cultural irony, as is often the case in spy film parodies or spoofs. Referring to the widespread spy narrative character typ

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Oldmeadow, Julian A., Clare A. M. Sutherland, and Andrew W. Young. "Facial Stereotype Visualization Through Image Averaging." Social Psychological and Personality Science 4, no. 5 (2012): 615–23. http://dx.doi.org/10.1177/1948550612469820.

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Wulandari, Catur, Hastowohadi Hastowohadi, and Totok Hari Prasetiyo. "AN CRITICAL VISUAL ANALYSIS OF GENDER STEREOTYPING IN THE INDONESIAN SECONDARY SCHOOL ENGLISH TEXTBOOK." JOURNAL OF TECHNOLOGY, EDUCATION & TEACHING (J-TECH) 1, no. 1 (2024): 29–47. http://dx.doi.org/10.62734/jtech.v1i1.174.

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This research was intended to investigate the gender stereotype of thetextbook drawn from an English textbook series used in senior highschool employing a multimodal perspective and critical visual analysis.The study used a descriptive design because the writer wanted to describethe gender stereotype of the English textbook. The object of this study isthe Bahasa Inggris (edisi revisi 2017) textbook. The results of data analysisusing used three aspects of Kress and Van Leeuwen namelyrepresentational meaning, interactive meaning, and compositionalmeaning, the focus of the analysis was on images

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Burtovaya, Jliya V. "Scientific capital in the context of gender." Vestnik of Samara State Technical University. Series Philosophy 4, no. 1 (2022): 71–78. http://dx.doi.org/10.17673/vsgtu-phil.2022.1.10.

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This article reveals the impact of the gender image of school science disciplines on career choices by young people. The article is aimed at analysing the gender stereotype of school science among female and male students and the influence of gender science stereotypes on the career aspirations of young people.

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Klimkiewicz, Aleksandra. "HASZTAG #ROSJA JAKO STEREOTYP WROGA." Studia Interkulturowe Europy Środkowo-Wschodniej, no. 15 (December 1, 2022): 175–89. http://dx.doi.org/10.31338/2544-3143.si.2021-15.9.

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This article discusses hashtags, which – being a type of free social nomination – reflect and identify the sense of ethnic stereotypes. The aim of the analysis is two-directional and concerns, firstly, tags as the route of the social transition of stereotype knowledge in the communicative space of the service wykop.pl. Secondly, the analysis shows changes in the established enemy image in the index #rosja. As context and statistical analysis show, the tag #rosja is a focal category, which grasps additional operators establishing the stereotype of Russia and Russians as enemy/enemies and fillin

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Hassan, Dina. "Representation of the Other Reproduce Inequalities: A Case Study of the Dictator Film in Terms of Orientalism." Journal of Advanced Research in Social Sciences 4, no. 3 (2021): 41–49. http://dx.doi.org/10.33422/jarss.v4i3.651.

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Representing the other in media is the process of exchanging culture, it gives us information about the unknown, ‘the other’ creating a certain image about them, this image evolves till it becomes their stereotype. Stereotypes are a form of media representation, which is often inaccurate, negative, partial and limited. Which is what happened with the Orient, as Edward Said in his pioneer work ‘Orientalism’ explains. This article focuses on the formation of stereotypes and misrepresentations of the Arabs in Hollywood movies taking Larry Charles’s film dictator (Charles, 2012) as a case study. T

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Lyubymova, Svitlana. "Associative Experiment in the Study of Sociocultural Stereotype." Studies About Languages, no. 36 (July 1, 2020): 85–96. http://dx.doi.org/10.5755/j01.sal.0.36.23814.

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As complex phenomena of social and cultural experience, sociocultural stereotypes manifest in behavioural, material and verbal spheres. Notable advances in the study of various aspects of sociocultural stereotypes in humanities have not eliminated the necessity of their study in research paradigm of cognitive-linguistics that incorporates psycholinguistic methods within interpretative framework. An in-depth study of sociocultural stereotypes requires rigorous empirical investigation of language evidence received from competent speakers in experimental situations. The experimental work provid

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Aprilia, Fitria, and Neisya Neisya. "Women’s Stereotypes in “Pretty Girl” Song Lyrics: A Critical Discourse Analysis Study." ENGLISH FRANCA : Academic Journal of English Language and Education 6, no. 2 (2022): 461. http://dx.doi.org/10.29240/ef.v6i2.4902.

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One of the components in music or song which can be used as an access to the image of women is song lyrics. Woman image presents mental, spiritual, and daily behavior expression by women in many aspects; physical and psychological as women's self-image, family as well as community traits as part of social images. Through language written as song lyrics, a discourse can be expressed according to what the songwriter feels and thinks. The objective of this study is to find out how the image of women which becomes a stereotype is represented in the lyrics of the song "Pretty Girl" by Maggie Lindem

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Chen, Linger. "Beginning to Dismantle New Stereotypes: Female Body Image Anxiety Formation and Change in Social Media, Using Red Book As an Example." SHS Web of Conferences 157 (2023): 03009. http://dx.doi.org/10.1051/shsconf/202315703009.

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With the advent of the Internet society, gender stereotypes have gradually become more binding for women, and there are gender stereotypes or feminist theories spreading in both the real society and online media. This article is beneficial to the study of current feminism and the discussion of women’s discourse on the Internet. By applying the theory of gender stereotypes and taking bloggers’ postings on Red Book as the research object, this article analyzes the reasons for the emergence of white, thin and young as the main aesthetic theme, as well as the reasons for the gradual dissipation of

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Karczewska, Małgorzata. "Stereotyp etniczny i społeczny oraz łamanie tabu jako nośniki komizmu w skeczu Góral na zakupach Roberta Korólczyka." Język. Religia. Tożsamość. 1, no. 25 (2022): 251–65. http://dx.doi.org/10.5604/01.3001.0016.1005.

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Ethnic stereotypes and social stereotypes referring to sex, age or occupation are based, to a great extent, on the distinction we-they, which is linked with assigning certain features to these groups. These features, especially if negative, can be a basis for jokes according to Plato’s observation that human defects and weaknesses are an object of laughter. The aim of the paper is to depict the stereotypical image of a Polish mountaineer as well as the stereotypes of a man and woman, husband and wife as carriers of comism in the sketch Góral na zakupac (“A mountaineer doing shopping”) by Rober

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Feng, Xiaohan, and Makoto Murakami. "Subverting Characters Stereotypes: Exploring the Role of AI in Stereotype Subversion." International Journal of Artificial Intelligence & Applications 14, no. 5 (2023): 13–23. http://dx.doi.org/10.5121/ijaia.2023.14502.

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The Aim of this paper is to explore different ways of using AI to subvert stereotypes more efficiently and effectively. It will also enumerate the advantages and disadvantages of each approach, helping creators select the most appropriate method for their specific situations. AI opens up new possibilities, enabling anyone to effortlessly generate visually stunning images without the need for artistic skills. However, it also leads to the creation of more stereotypes when using large amounts of data. Consequently, stereotypes are becoming more prevalent and serious than ever before. Our belief

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Preitschopf, Alexandra, and Oleg Aleksandrov. "Multikulti, Walzer und Schokolade. Bilder und kulturelle Stereotype über Deutschland, Österreich und die Schweiz in DaF-Lehrwerken in Bulgarien." BDV-Magazin April (April 2023): 51–58. https://doi.org/10.63661/bdv-magazin.2023.51-58.

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Unter dem Begriff Stereotyp wird gemeinhin eine vereinfachende, verallgemeinernde und klischeehafte Vorstellung von einer bestimmten Sache, Person, Bevölkerungsgruppe, Nation etc. verstanden. Stereotype sind hierbei als Teil des kulturellen Wissens von Gesellschaften und ihrer Diskurse zu betrachten und zu analysieren – Diskurse, die sich beispielsweise auch in DaF-Lehrwerken widerspiegeln. Der vorliegende Beitrag konzentriert sich auf die Stereotype und darüber hinaus auf die allgemeine Darstellung Deutschlands, Österreichs und der Schweiz in (in Deutschland herausgegebenen) DaF-Lehrbüchern,

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Safronova, Lyudmila. "The Artistic Character-Stereotype and the Problem of Authorship." Respectus Philologicus, no. 9(14) (June 28, 2006): 90–100. http://dx.doi.org/10.15388/respectus.2006.37638.

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The article analyses modern author technologies and image-characters that are most adequate to the mass reader's demand. It is the mechanization of the creative process, calculation of optimal plot schemes on the basis of standard character functions, their stereotypification, calculation of a target audience, calculation of optimal author models in the text. Stereotypification allows us "to form" the mass reader with the preset praperties. B. Akunin uses stereotypification but simultaneously subjects it to deconstruction. The writer shows how through perception of a character-stereotype which

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Rebrii, Oleksandr, and Yana Sysa. "National stereotypes as a translation problem." 95, no. 95 (July 27, 2022): 44–51. http://dx.doi.org/10.26565/2786-5312-2022-95-06.

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The article is investigating the impact of national stereotypes (ethnostereotypes) on creating the image in the source literary discourse and its re-creating in the target literary discourse. The research is substantiated by the development of imagology – a new and dynamic discipline, whose focus of attention has been gradually shifting from literary aspects of image formation to linguistic and stylistic means of its embodiment in different languages and cultures. The research is aimed at studying national heterostereotypes as a problem of translation based on the novel “A short history of tra

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Luthmann, Abigail. "Librarians, professionalism and image: stereotype and reality." Library Review 56, no. 9 (2007): 773–80. http://dx.doi.org/10.1108/00242530710831211.

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Roxburgh, Mark, and Elena Caratti. "The Design of Stereotype and the Image." International Journal of Art & Design Education 37, no. 3 (2017): 454–68. http://dx.doi.org/10.1111/jade.12140.

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Styrkacz, Sonia. "Boho Romni or Gadzi? - about image stereotypes." International Journal of Roma Studies 4, no. 3 (2022): 236–62. http://dx.doi.org/10.17583/ijrs.11185.

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The aim of this article is to try to answer the question: what image of a Romani woman is presented in Polish scientific publications and pop culture in general, and in fashion in particular (what dress trends do the Polish Romani women of today prefer). The paper uses the analysis of visual internet content with elements of auto-ethnography and a review of Polish scientific literature. The article breaks stereotypes connected with the image of a Romani woman. This text is an important part of my doctoral dissertation "Gypsy lifestyle and Romani identity. The role of stereotype and autos

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Kim, Miri, and Soondool Chung. "RELATIONSHIP BETWEEN MEDIA IMAGE, PERCEIVED AGE STEREOTYPE, AND AGING ANXIETY IN KOREAN OLDER ADULTS." Innovation in Aging 7, Supplement_1 (2023): 662. http://dx.doi.org/10.1093/geroni/igad104.2152.

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Abstract This study aimed to investigate the relationship between media image, perceived age stereotype, and aging anxiety in older adults in South Korea, in order to gain a better understanding of the psychosocial and financial-related anxieties faced by older adults in later life. Given that South Korea is projected to become the most aged nation in the world within 50 years, studying aging anxiety in this context is particularly important. A total of 600 older adults from 65 to 84 years of age were analysed using structural equation modelling and bootstrapping method, using a cross-sectiona

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Belogai, K. N., Yu V. Borisenko, and N. A. Bugrova. "Sociocultural Stereotypes as a Factor of Body Image Formation among Preschool Girls." Social Psychology and Society 13, no. 2 (2022): 194–208. http://dx.doi.org/10.17759/sps.2022130213.

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Objective. We hypothesized that even short-term interaction with images that broadcast stereotypes of an unrealistically thin body may shift girls’ self-reference of body image to a thinner one. Background. Modern standards of body image, broadcast through the media, toys and other products for children, are unattainable for most people. Among such standards is the stereotype of an unrealistically thin body. Its presence makes girls perceive their bodies in a distorted manner and contributes to the formation of an extremely rigid self-ideal. Study design. The work experimentally assumes the in

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Jones, Robert A. "The Boffin: a stereotype of scientists in post-war British films (1945-1970)." Public Understanding of Science 6, no. 1 (1997): 31–48. http://dx.doi.org/10.1088/0963-6625/6/1/003.

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The period between 1945 and 1970 was critical for the public reputation of British science. It was also a golden age for British cinema. Feature films of this period are used in this paper as a tool for investigating the public image of the scientist. Three main stereotypes are identified, but one of these, which I have called `the Boffin' forms the main focus of the paper. `Boffins' are scientists working with the government and/or armed forces in wartime. An analysis of the portrayal of Barnes Wallis in The Dam Busters provides the main characteristics of the stereotype, and fictional Boffin

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Moiseenko, Lilia V., and T. T. Pham Nhung. "REPRESENTATION OF MASCULINITY AND FEMININITY THROUGH GENDER STEREOTYPES (BASED ON THE MATERIAL OF THE VIETNAMESE LANGUAGE)." Proceedings of Southern Federal University. Philology 28, no. 1 (2024): 104–12. http://dx.doi.org/10.18522/1995-0640-2024-1-104-112.

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The categories of femininity and masculinity, studied from the perspective of gender stereotypes, are opposed to each other in qualitative and quantitative terms. According to the results of the study, the following patterns were revealed: gender stereotypes reflect the patriarchal way of Vietnamese society, indicate the presence of gender asymmetry (femininity is represented in the Vietnamese language more widely compared to the category of masculinity), fix gender discrimination against women, whose image is often negatively labeled. Key words: masculinity, femininity, gender stereotype, Vie

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Jones, Michael, and Patricia Stanton. "Negative accounting stereotype: Enron cartoons." Accounting History 26, no. 1 (2021): 35–60. http://dx.doi.org/10.1177/1032373220981424.

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A sample of editorial cartoons published following the wave of accounting scandals in the United States culminating in the collapse of Enron and the demise of the auditors Arthur Andersen LLP was examined to explore the portrayal of accounting, accountants and auditors. The nature and importance of the cartoons was also investigated. While the examination revealed what cartoonists had to say about accounting, accountants and auditing, the purpose was to ascertain the stereotypes conveyed. The cartoonists working from established preconceptions of accounting and accountants redefined and reshap

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Djeric, Gordana. "Silent and a audible stereotypes: The constitution of "ethnic character" in Serbian epic poetry." Filozofija i drustvo, no. 26 (2005): 105–20. http://dx.doi.org/10.2298/fid0526105d.

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The article deals with the explanatory relevance of the concept of stereotype in one of its original meanings - as a "mental image". This meaning of the term is the starting point for further differentiations, such as: between linguistic and behavioral stereotypes (in the sense of nonverbal, expected responses); universal and particular stereotypes; self representative and introspective stereotypes; permanent and contemporary stereotypes; and finally, what is most important for our purposes, the difference between silent and audible stereotypes. These distinctions, along with the functions of

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Paudel, Ram Chandra. "Ethnic and Racial Stereotypes: A Critical Appraisal of Identity Politics in Nepal." Crossing the Border: International Journal of Interdisciplinary Studies 1, no. 1 (2014): 79–84. http://dx.doi.org/10.3126/ctbijis.v1i1.10471.

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As per the scope of this paper, it attempts, in its first part, to offer an operational definition of the term "stereotype." Then it scrutinizes three visual images to demonstrate how racial /ethnic stereotypes are constructed. The first image is extracted from Jo Sharp's Geographies of Postcolonialism. The second image comes from Mike Chappel's The Gurkhas and the third carton sketch is taken from The Kathmandu Post. In its final part, the paper explains how some ethnocentric elites in Nepal, motivated and funded by western agencies, are attempting to homogenize /stabilize the complex social

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Kim, Namhoon, Eunha Chun, and Eunju Ko. "Country of origin effects on brand image, brand evaluation, and purchase intention." International Marketing Review 34, no. 2 (2017): 254–71. http://dx.doi.org/10.1108/imr-03-2015-0071.

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Purpose The purpose of this paper is to analyze how national stereotype, country of origin (COO), and fashion brand’s images influence consumers’ brand evaluations and purchase intentions regarding fashion collections. Korea (Seoul) and overseas (New York and Paris) collections are compared and analyzed. Design/methodology/approach The authors conduct a structural equation modeling and multi-group analysis using data collected from Seoul, New York, and Paris. Findings Consumers make higher brand evaluations and ultimately have stronger purchase intentions toward fashion collections from countr

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Nawacka, Joanna. "Stereotypowy wizerunek kobiety i mężczyzny w rosyjskojęzycznych tekstach medialnych." Studia Wschodniosłowiańskie 23 (2023): 225–43. http://dx.doi.org/10.15290/sw.2023.23.13.

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Stereotypes are an essential part of everyone’s perceptions and judgments in modern culture. A stereotype is a component of the linguistic image of the world, an element of the linguistic and cultural code. The purpose of this article is to present and discuss the linguistic determinants of the stereotypical image of men and women in modern Russian society. The research material was taken from media messages and various texts from the Russian-language Internet. The method of linguistic analysis used made it possible to isolate 62 stereotypes, which were described in structural and semantic ter

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Van de Walle, Steven. "Context-Specific Images of the Archetypical Bureaucrat: Persistence and Diffusion of the Bureaucracy Stereoptype." Public Voices 7, no. 1 (2016): 3. http://dx.doi.org/10.22140/pv.192.

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This article demonstrates how stereotyping theory can help to explain citizens' images of government, and how, by approaching the stereotype of civil servants as a social norm, the image of civil servants is diffused and preserved.

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Kamińska, Aleksandra. "La puissance des clichés langagiers dans La Cousine Bette de Balzac : entre le dévoilement de stéréotypes et leur reconnaissance par le lecteur contemporain." Romanica Silesiana 16, no. 2 (2021): 50–58. http://dx.doi.org/10.31261/rs.2019.16.05.

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The aim of this article is to examine the stereotypy in Balzac’s novel Cousin Bette, by relying on the scene of a famous confrontation between Célestin Crevel and his metaphysical opposite – Baroness Hulot d’Ervy. José-Luis Diaz underlines that the Balzacian stereotype imposes itself as the imitation of the social norm and all kinds of linguistic, sartorial, behavioral automatisms etc. His research justifies the use of the concept of stereotype in relation to Balzac’s creation, especially because the nineteenth century only knows its meaning in printing. Thanks to the notion of stereotype, we

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Ostuni, Adriana, Giuseppina Sacco, Pietro Sacco, and Alfonso Zizza. "Sexual Violence in Italy: Are Women Victims or Responsible?" European Scientific Journal, ESJ 19, no. 14 (2023): 147. http://dx.doi.org/10.19044/esj.2023.v19n14p147.

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Sexual violence is the imposition of unwanted physical contact obtained by force, manipulation, or coercion. This kind of violence, which is detrimental to the dignity of the person who suffers it, causes deep psychic as well as physical wounds in the victim and is the most widespread violation of human rights in all countries and cultures. This paper tries to investigate whether the stereotype of women being responsible for the sexual violence they suffered is dominant in our society. The study of this stereotype has been addressed through the survey "Gender roles stereotypes and the social i

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Espinosa-Pike, Marcela, Edurne Aldazabal, and Itsaso Barrainkua. "Undergraduate business students’ perception of auditing: impact of proximity and knowledge on auditors’ stereotype." Managerial Auditing Journal 36, no. 5 (2021): 699–723. http://dx.doi.org/10.1108/maj-07-2020-2739.

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Purpose This study aims to explore undergraduate students’ stereotypes of auditing and the influence of knowledge of the profession and its sources on the stereotype. Design/methodology/approach This study is based on a questionnaire distributed among 360 undergraduate business students at 21 higher education institutions in Spain. Findings The study reveals that undergraduate business students consider auditors competent and ethical. Auditing is viewed as an interesting and rigorous activity, which requires high responsibility and contributes significantly to society. Students perceive that t

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Pang, Chen, Jie Zhou, and Xiaofen Ji. "The Effects of Chinese Consumers’ Brand Green Stereotypes on Purchasing Intention toward Upcycled Clothing." Sustainability 14, no. 24 (2022): 16826. http://dx.doi.org/10.3390/su142416826.

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Due to environmental concerns, an increasing number of Chinese consumers have begun to resist fast fashion, promoting cheap and lower quality materials with a short lifetime. A shift from a linear economic model to a circular fashion has become an urgent issue for the industry. To examine how brand stereotype affects consumers’ purchasing intention toward upcycled fabric clothing, this study adopted a grounded theory approach to develop the dimensions of brand stereotypes, including product, manufacturing process, service, and communication. Furthermore, a theoretical model was constructed inc

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Elmgren, Ainur. "“The Jesuits of our time”: The Jesuit Stereotype and the Year 1917 in Finland." Journal of Jesuit Studies 5, no. 1 (2018): 9–32. http://dx.doi.org/10.1163/22141332-00501002.

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The tenacious negative stereotypes of the Jesuits, conveyed to generations of Finnish school children through literary works in the national canon, were re-used in anti-Socialist discourse during and after the revolutionary year of 1917. Fear of the Bolshevik revolution in 1917 paradoxically strengthened the negative stereotype of “Jesuitism,” especially after the attempted revolution by Finnish Socialists that led to the Finnish Civil War of 1918. The fears connected to the revolution were also fears of democracy itself; various campaigning methods in the new era of mass politics were associa

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Ding, Guijin, and Jinfeng Wu. "Influence of Tourism Safety Perception on Destination Image: A Case Study of Xinjiang, China." Sustainability 14, no. 3 (2022): 1663. http://dx.doi.org/10.3390/su14031663.

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Tourism safety perception is one of the factors influencing destination image, but there is a lack of systematic research on the multidimensional influence of tourism safety perception on destination image. In this paper, based on the survey data collected from 623 tourists traveling in Xinjiang, China, we classified the respondents into three types of high, medium, and low levels of tourism safety perception by cluster analysis, and studied the influence of tourism safety perception on destination image in multiple dimensions by means of content analysis, diversity index, one-way ANOVA, and f

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