Relevant bibliographies by topics / Imagery (Psychology) Consumer behavior. Advertising

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  2. Dissertations / Theses
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Academic literature on the topic 'Imagery (Psychology) Consumer behavior. Advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 12 February 2022

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Journal articles on the topic "Imagery (Psychology) Consumer behavior. Advertising"

1

Rogers, Jean Li. "Mail advertising and consumer behavior." Psychology and Marketing 13, no. 2 (1996): 211–33. http://dx.doi.org/10.1002/(sici)1520-6793(199602)13:2<211::aid-mar6>3.0.co;2-i.

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Chen, Hsiu-Li. "Consumer risk perception and addictive consumption behavior." Social Behavior and Personality: an international journal 37, no. 6 (2009): 767–80. http://dx.doi.org/10.2224/sbp.2009.37.6.767.

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The aim was to establish a causal structural model to examine consumers' addictive consumption decisions about tobacco. It was found that a consumer forms his/her risk perception based on three information sources. Moreover, a consumer's risk perception can directly influence his/her attitude toward cigarette smoking and also indirectly influence his/her intention to start smoking. From this study, managerial implications for public health professionals and for tobacco manufacturers can be drawn. For the former, it was found that: (i) antismoking advertising should intensively focus on escalat
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Lawson, Timothy J. "Active-Learning Exercises for Consumer Behavior Courses." Teaching of Psychology 22, no. 3 (1995): 200–202. http://dx.doi.org/10.1207/s15328023top2203_12.

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This article presents 13 active-learning exercises that can be used to improve lectures and enhance student learning in consumer behavior courses. These exercises involve students in brief activities (e.g., analysis of persuasion techniques in advertising) and discussions. Students in a recent course indicated that these exercises were enjoyable and educational.
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Martín-Consuegra, David, Mar Gómez, and Arturo Molina. "Consumer Sensitivity Analysis in Mobile Commerce Advertising." Social Behavior and Personality: an international journal 43, no. 6 (2015): 883–97. http://dx.doi.org/10.2224/sbp.2015.43.6.883.

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We analyzed how consumer sensitivity to information requests influences acceptance and recommendation of a banking firm's advertising that is sent via a cellular phone. To this end, the data—based on the respondents from 395 young adults—fit the model well and provided empirical support for all the hypothesized relationships. The results obtained provide useful information for companies to improve the efficiency of their mobile publicity, together with possible modifications and improvements to their existing commercial strategies. We suggest that information requests should be carefully chose
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Yang, Kenneth C. C. "Effects of Consumer Motives on Search Behavior Using Internet Advertising." CyberPsychology & Behavior 7, no. 4 (2004): 430–42. http://dx.doi.org/10.1089/cpb.2004.7.430.

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Viser, Victor J. "Social Identity Formation in Midpassage: American Advertising Imagery in the 1940s." Prospects 27 (October 2002): 515–46. http://dx.doi.org/10.1017/s0361233300001319.

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As indicators of historical thought, advertisements stand as potential conveyers of cultural moods, concerns, and habits. Their images tell the tales of a social identity agenda set to guide the domestic domain from the corporate sphere. Insofar as meanings in advertising images are literally (and intentionally) framed into a currency of signs, we may seek to understand this ideological process within the various social codes of behavior put forth by the advertisement itself. It is in this way that advertisements can provide windows into the intentions of the people of the past who generated t
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Jones, Melinda. "Linking Dispositions and Social Behavior: Self-Monitoring and Advertising Preferences." Teaching of Psychology 21, no. 3 (1994): 160–61. http://dx.doi.org/10.1177/009862839402100308.

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To help students appreciate the impact of dispositions on social behavior, I demonstrate to them how a particular disposition (self-monitoring propensity) relates to interesting differences in consumer behavior. Specifically, this exercise illustrates that individuals high in self-monitoring tend to be more responsive to advertisements that appeal to the image of a product, whereas those low in self-monitoring tend to be more responsive to advertisements that make claims about the quality of a product. Students in a social psychology course evaluated the demonstration as interesting, informati
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Lin, Chin-Feng, and Hsin-Chung Huang. "Variable Assessment of Product Benefits in Consumer Behavior Using a Means-End Approach." Social Behavior and Personality: an international journal 37, no. 5 (2009): 577–81. http://dx.doi.org/10.2224/sbp.2009.37.5.577.

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Perceived benefits associated with product consumption are the main consideration for consumers when purchasing particular products or services. Taking perfume as an example, the authors applied Means-End chain theory to establish attribute-benefit-value (A-B-V) hierarchies, and further adopted centrality and prestige indices to assess the variable assessment of product benefits. Analytical results indicate that consumers are primarily concerned with personal feeling, seduction and self-imagery benefits. Marketers can utilize analytical results of benefit-variable assessment for product design
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Haugtvedt, Curtis P., Richard E. Petty, and John T. Cacioppo. "Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior." Journal of Consumer Psychology 1, no. 3 (1992): 239–60. http://dx.doi.org/10.1016/s1057-7408(08)80038-1.

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MasKhanam, Masroor, and Akbar Ali. "IMPACT OF ADVERTISING: END USER PERSPECTIVE." Journal of Social Sciences and Humanities 58, no. 1 (2019): 179–89. http://dx.doi.org/10.46568/jssh.v58i1.137.

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The purpose of this study is to investigate the end user perspective of advertising in Pakistan. This involves exploring and examining the consumer feedback about advertising from multiple dimensions. In this regard, survey was done for the current developments in literature so far, in order to discover a general pattern of consumer attitude that has been developing over time. This leads us to the realization that the advertising has been radically changing since its beginning with the change in literature. Advertisers communicate with consumers through advertising, public relations, direct ma
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Dissertations / Theses on the topic "Imagery (Psychology) Consumer behavior. Advertising"

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Jiang, Yuwei. "The role of mental imagery and visual perspective in consumer behavior /." View abstract or full-text, 2008. http://library.ust.hk/cgi/db/thesis.pl?MARK%202008%20JIANG.

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Asztalos, Joanne G. "Gender stereotypes in children's television commercials and the effects on consumer purchasing behavior." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=3209.

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Nelson, Kim Allen. "Consumer decision-making and image theory: Understanding the socially responsible consumer." Diss., The University of Arizona, 1994. http://hdl.handle.net/10150/186868.

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Many consumers are now considering the effects of general corporate behavior (e.g., political views, charitable contributions, environmental disasters) and of the product's manufacture, consumption or disposal (e.g., animal testing, ecological harm) on society's overall well-being. These situations involve the issue of individual social responsibility and are good examples of complex decisions that are not readily explained by traditional decision theories. Abstract attributes (e.g., product "greenness" or lack of harm to the environment) and the active role of the decision maker's values, pri
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Farney, Ryan M. "The Influence Exposure Has on Consumer Behavior." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1251.

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Advertising has been around for thousands of years and has proven to be a valuable asset to company revenue. The methods used in advertising have been examined closely more recently, specifically from a psychological standpoint. The human brain reacts to advertisements in different ways. Low and high involvement advertisements stimulate the brain in the subconscious and conscious state effectively. While each of these advertising methods are useful, complex messaging techniques seem to stimulate recall more effectively than simple messaging. In the age of digital advertising, sponsors look to
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Stalnecker, Zoe. "Email, Colors and Fonts: Responses to How Email Advertising Influences Consumer Buying Behavior and Judgment of Appeal." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/scripps_theses/455.

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This study examined how various combinations of colors and fonts in email advertisements affect a consumer’s likelihood of purchasing a product and her judgment of appeal. It further examined overall perceptions of email advertisements. The study conducted a survey containing eighteen simulated emails that was distributed over Amazon MTurk. A total of 116 participants in the United States took the survey. Results showed that most participants preferred a yellow foreground to orange and purple, and a blue background to red and green. Findings also revealed that Georgia font style was consistent
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Cowan, Kirsten. "Using Your Imagination to Pursue Goals: Diminishing the Effects of Visceral Temptations." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804884/.

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Consumers consistently set goals for themselves. Despite good intentions, consumers often deviate from their goals. If consumers understand the benefits that arise from goal success, then why do most consumers fail to accomplish goals? Often, temptations are more appealing than achievement of goals; temptations are tangible while the benefits of a goal are difficult to grasp. An individual who uses his/her imagination to visualize goal success makes the goal more present-minded and attainable (Oettingen 2000). Thus, imagination facilitates self-efficacy, the belief in one’s ability to reach a
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Nel, Etienne. "Die invloed wat agtergrondmusiek in advertensies en tipe en vlak van betrokkenheid uitoefen op verbruikers se houding teenoor advertensie, houding teenoor handelsmerk en koopintensie." Thesis, Stellenbosch : Stellenbosch University, 1991. http://hdl.handle.net/10019.1/69177.

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Tesis (MComm)--Stellenbosch University, 1991.<br>ENGLISH ABSTRACT: This study examines the effect of involvement and background music in television commercials on consumers' attitudes toward the commercial, their attitude toward the brand and their intension to buy that spesific brand. Involvement refers to type of involvement (cognitive vs affective) and the level of involvement (high vs low). The planning of the experiment had been done according to research projects in the past. A commercial with different soundtracks was viewed by different subjects. Thereafter they completed a q
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Corrêa, Gisleine Bartolomei Fregoneze. "Contribuições ao estudo da adoção de produtos/marcas por meio de comportamentos imitativos: uma investigação com o consumidor infantil." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-04122009-155734/.

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Muitos trabalhos de pesquisa têm sido realizados para conhecer as reações dos diferentes públicos quando expostos à propaganda. Neste trabalho, o parecer das diversas teorias sobre a aprendizagem mostrou as reações das crianças assimilando as propagandas e passando a querer consumir o que lhes foi mostrado. A especificidade das reações das crianças, seus olhares, falas, silêncios, gestos e comportamentos puderam indicar a experiência de construção de significados a partir dessas exposições. Considerando-se que a propaganda pode construir relações que ampliam o conhecimento de si e do outro, in
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Boogaerts, Laurence. "Contribution à une étude du concept d'implication et de ses manifestations en psychologie économique: une analyse en termes d'élaboration d'échelles et de questionnaires appliqués à des signifiés-produits et à des signifiés-publicités." Doctoral thesis, Universite Libre de Bruxelles, 1999. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/211846.

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Taylor, David George. ""I Speak, Therefore I Am:" Identity and Self-Construction as Motivation to Engage in Electronic Word of Mouth." Thesis, University of North Texas, 2010. https://digital.library.unt.edu/ark:/67531/metadc31549/.

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To paraphrase an old bromide, "you are what you consume." Consumers derive their sense of self through products, brands, performances and a host of other meaning-laden materials that they consume. The marketing literature has long recognized possessions as an extension of the self-concept. Although hundreds of studies have examined the linkage between consumption and the self, surprisingly few have examined a related phenomenon - the relationship between the self-concept and word of mouth (WOM). A handful of studies have demonstrated the use of WOM to enhance the consumer's self-image, but
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Books on the topic "Imagery (Psychology) Consumer behavior. Advertising"

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Mooij, Marieke K. de. Consumer behavior and culture: Consequences for global marketing and advertising. Sage Publications, 2004.

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Consumer behavior and culture: Consequences for global marketing and advertising. Sage Publications, 2004.

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Consumer behavior and culture: Consequences for global marketing and advertising. 2nd ed. SAGE Publications, 2011.

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MacRury, Iain. In the face of the market: The consumer, advertising and pathologies of potential space. Department of Human Relations, University of East London, 2000.

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Naumov, Vladimir. Consumer behavior. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. &#x0D; The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. &#x
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Advertising and the mind of the consumer: What works, what doesn't, and why. 3rd ed. Allen & Unwin, 2008.

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K, Sylvester Alice, ed. Advertising and the mind of the consumer: What works, what doesn't, and why. 2nd ed. Allen & Unwin, 2000.

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Advertising and the mind of the consumer: What works, what doesn't, and why. Allen & Unwin, 1993.

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Braun, Kathryn A. Backward framing through memory reconstruction. Marketing Science Institute, 1998.

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Braun, Kathryn A. Backward framing through memory reconstruction. Marketing Science Institute, 1998.

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Book chapters on the topic "Imagery (Psychology) Consumer behavior. Advertising"

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Tran, Ben. "The Psychology of Consumerism in Business and Marketing." In Marketing and Consumer Behavior. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch090.

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In the past decade or so, various models have emerged concerning the study of culture and marketing in regards to consumerism, of which Geert Hofstede's dimensional model of national culture has been applied to various areas of global branding and advertising, and the underlying theories of consumer behavior. Hofstede's model has been used to explain differences regarding the concepts of self, personality and identity, which in turn explain variations in branding strategy and communications. Thus, the purpose of this chapter is to address the psychology of consumerism in business and marketing from the macro and micro behaviors of Hofstede's cultural consumers. The chapter emphasizes Hofstede's fifth cultural dimension, long-term versus short-term orientation regarding marketing. In so doing, both macro and micro paradigms on the psychology of consumers' behaviors will be covered in relation to marketing, as well as a brief history of marketing and the marketing field.
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Lee, Yueh-Hua, Feng-Yi Wu, and Chung-Chu Chuang. "Application of TOPSIS for Solving Optimal Brand Communication Effect on the Portal." In Marketing and Consumer Behavior. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch056.

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Based on the cognitive psychology of selective attention and priming effect, and visual display effect, this research aims to explore how banner advertisements in the portal sites affect brand communication after end user enter the web. This study uses online SSI Web questionnaire and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method. The prime age group selection considers the brand communication effect simultaneously from involvement, advertising attitude, purchase intention and attractiveness of advertisement content. Finally, TOPSIS are presented as an empirical example in brand communication effect on the web portal. The result indicates that the advertising through portal site has optimal brand communication effect on age between 20 to 29 years. The results can help business to make efficient decision. Managerial issues and future work of this paper are discussed.
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Abdul-Talib, Asmat Nizam, and Mahjabin Yusof. "Antecedents of Global Brands Preference Among Generation Y in Malaysia." In Leveraging Consumer Behavior and Psychology in the Digital Economy. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3042-9.ch009.

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Consumers in Asia are known for preferring global brands as opposed to the locally manufactured ones. The emergence of global brands in the marketplace has brought many benefits as well as many obstacles, especially for local marketers. This study explored the antecedents of global brands preference among Gen-Y in Malaysia, notably country-of-origin, quality, design, and advertising. Three hundred students of higher learning institutions in Malaysia were selected to take part in the study. Multiple regression analysis was used to analyze the data. It was found that the country-of-origin, quality, and design positively influence global brands preference among Gen-Y. However, advertising was found to influence preferences negatively. The findings could help local marketers develop and execute their marketing plan better and global marketers to improve their strategies and be more competitive. Marketers should focus on the above aspects in their marketing plan to capture the markets of Gen-Y in Malaysia and thus addressing their needs and wants better.
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Lawa, Kheder Omar. "Challenges and Opportunities for News Media and Journalism in an Increasingly Digital Mobile." In Leveraging Consumer Behavior and Psychology in the Digital Economy. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3042-9.ch003.

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This paper reviews challenges and opportunities for news media and journalism in today's changing media environment. It documents that we are moving towards an increasingly digital, mobile, and social media environment with more intense competition for attention. More and more people get news via digital media, they increasingly access news via mobile devices (especially smartphones), and rely on social media and other intermediaries in terms of how they access and find news. In this environment, a limited number of large technology companies enable billions of users across the world to navigate and use digital media in easy and attractive ways through services like search, social networking, video sharing, and messaging. As a consequence, these companies play a more and more important role in terms of (a) the distribution of news and (b) digital advertising.
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Tran, Ben. "The Psychology of Consumerism in Business and Marketing." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5880-6.ch014.

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In the past decade or so, various models have emerged concerning the study of culture and marketing in regards to consumerism, of which Geert Hofstede's dimensional model of national culture has been applied to various areas of global branding and advertising, and the underlying theories of consumer behavior. Hofstede's model has been used to explain differences regarding the concepts of self, personality and identity, which in turn explain variations in branding strategy and communications. Thus, the purpose of this chapter is to address the psychology of consumerism in business and marketing from the macro and micro behaviors of Hofstede's cultural consumers. The chapter emphasizes Hofstede's fifth cultural dimension, long-term versus short-term orientation regarding marketing. In so doing, both macro and micro paradigms on the psychology of consumers' behaviors will be covered in relation to marketing, as well as a brief history of marketing and the marketing field.
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