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Relevant bibliographies by topics / Imagery (Psychology) Consumer behavior. Advertising / Books

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Books on the topic 'Imagery (Psychology) Consumer behavior. Advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 12 February 2022

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1

Mooij, Marieke K. de. Consumer behavior and culture: Consequences for global marketing and advertising. Sage Publications, 2004.

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2

Consumer behavior and culture: Consequences for global marketing and advertising. Sage Publications, 2004.

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3

Consumer behavior and culture: Consequences for global marketing and advertising. 2nd ed. SAGE Publications, 2011.

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4

MacRury, Iain. In the face of the market: The consumer, advertising and pathologies of potential space. Department of Human Relations, University of East London, 2000.

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5

Naumov, Vladimir. Consumer behavior. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites.  The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. &#x

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6

Advertising and the mind of the consumer: What works, what doesn't, and why. 3rd ed. Allen & Unwin, 2008.

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7

K, Sylvester Alice, ed. Advertising and the mind of the consumer: What works, what doesn't, and why. 2nd ed. Allen & Unwin, 2000.

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8

Advertising and the mind of the consumer: What works, what doesn't, and why. Allen & Unwin, 1993.

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9

Braun, Kathryn A. Backward framing through memory reconstruction. Marketing Science Institute, 1998.

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10

Braun, Kathryn A. Backward framing through memory reconstruction. Marketing Science Institute, 1998.

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11

The brain sell: When science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop. Nicholas Brealey Publishing, 2013.

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12

Costa, Jurandir Freire. O vestígio e a aura: Corpo e consumismo na moral do espetáculo. Garamond, 2005.

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13

Costa, Jurandir Freire. O vestígio e a aura: Corpo e consumismo na moral do espetáculo. Garamond, 2005.

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14

1954-, O'Shaughnessy Nicholas J., ed. The marketing power of emotion. Oxford University Press, 2003.

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15

Quart, Alissa. Marcados: La explotación comercial de los adolescentes. Debate, 2004.

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16

(Editor), Lynn R. Kahle, and Chung-Hyun Kim (Editor), eds. Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology). Lawrence Erlbaum Associates, 2006.

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17

1944-, Olson Jerry C., Sentis Keith, Ted Bates Advertising, Marketing Science Institute, American Psychological Association. Division of Consumer Psychology., and Conference on Advertising and Consumer Psychology (3rd : 1984 : Ted Bates Advertising, New York, N.Y.), eds. Advertising and consumer psychology. Praeger, 1986.

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18

M, Scott Linda, and Batra Rajeev, eds. Persuasive imagery: A consumer response perspective. Lawrence Erlbaum Associates, 2003.

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19

Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology). Lawrence Erlbaum, 2003.

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20

Persuasive Imagery: A Consumer Response Perspective. Routledge, 2015.

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21

(Editor), Jerry Olson, and Keith Sentis (Editor), eds. Advertising and Consumer Psychology: Volume 3. Praeger Publishers, 1986.

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22

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology). Lawrence Erlbaum, 2005.

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23

(Editor), Curtis P. Haugtvedt, Karen A. Machleit (Editor), and Richard Yalch (Editor), eds. Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology). Lawrence Erlbaum, 2005.

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24

(Editor), Haugtvedt, Herr (Editor), and Kardes (Editor), eds. Handbook of Consumer Psychology. Routledge, 2008.

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25

Handbook of consumer psychology. LEA/Psychology Press, 2007.

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26

(Editor), Frank R. Kardes, Paul M. Herr (Editor), and Jacques Nantel (Editor), eds. Applying Social Cognition To Consumer-focused Strategy (Advertising and Consumer Psychology). Lawrence Erlbaum Associates, 2005.

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27

(Editor), David W. Schumann, and Esther Thorson (Editor), eds. Advertising and the World Wide Web (Advertising and Consumer Psychology). Lawrence Erlbaum, 1999.

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28

1958-, Haugtvedt Curtis P., Machleit Karen A, and Yalch Richard, eds. Online consumer psychology: Understanding and influencing consumer behavior in the virtual world. Lawrence Erlbaum Associates, 2005.

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29

1958-, Haugtvedt Curtis P., Machleit Karen A, and Yalch Richard, eds. Online consumer psychology: Understanding and influencing consumer behavior in the virtual world. Lawrence Erlbaum Associates, 2005.

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30

Mooij, Marieke K. de. Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. Sage Publications, Inc, 2003.

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31

Mooij, Marieke K. de. Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. Sage Publications, Inc, 2003.

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32

(Editor), Tina Lowrey, and Tina M. Lowrey (Editor), eds. Brick & Mortar Shopping in the 21st Century (Advertising and Consumer Psychology). Lawrence Erlbaum, 2007.

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33

Scheinbaum, Angeline Close. Dark Side of Social Media: A Consumer Psychology Perspective. Taylor & Francis Group, 2017.

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34

Dark Side of Social Media: A Consumer Psychology Perspective. Taylor & Francis Group, 2017.

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35

(Editor), Tina Lowrey, and Tina M. Lowrey (Editor), eds. Brick & Mortar Shopping in the 21st Century (Advertising and Consumer Psychology). Lawrence Erlbaum, 2007.

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36

Advertising and the Mind of the Consumer. Allen & Unwin Pty Ltd, 2009.

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37

Mitchell, Andrew A. Advertising Exposure, Memory and Choice. Taylor & Francis Group, 2016.

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38

1939-, Mitchell Andrew A., and Conference on Advertising and Consumer Psychology (8th : 1989 : Toronto, Ont.), eds. Advertising exposure, memory, and choice. L. Erlbaum, 1993.

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39

R, Kahle Lynn, and Kim Chʻung-hyŏn 1950-, eds. Creating images and the psychology of marketing communications. Lawrence Erlbaum Associates, Publishers, 2006.

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40

Kahle, Lynn R., and Chung-Hyun Kim. Creating Images and the Psychology of Marketing Communication. Taylor & Francis Group, 2012.

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41

Advertising Effect: How to Change Behaviour. Oxford University Press Australia & New Zealand, 2014.

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42

Sutherland, Max. Advertising and the Mind of the Consumer: What Works, What Doesn't and Why. Taylor & Francis Group, 2020.

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43

Sutherland, Max. Advertising and the Mind of the Consumer: What Works, What Doesn't and Why. Taylor & Francis Group, 2020.

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44

Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why. Kogan Page, Limited, 2000.

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45

Sutherland, Max. Advertising and the Mind of the Consumer: What Works, What Doesn't and Why. Taylor & Francis Group, 2020.

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46

Sutherland, Max. Advertising and the Mind of the Consumer: What Works, What Doesn't and Why. Taylor & Francis Group, 2020.

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47

Sutherland, Max. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why (The Allen & Unwin Business and Management). Allen & Unwin, 1994.

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48

Goodstein, Ronald C. How do consumers screen advertisements ?: A heuristic model of ad processing. 1990.

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49

1934-, Cross Mary, ed. A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, 2002.

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50

A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture. Greenwood Press, 2002.

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