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Journal articles on the topic 'Imagery (Psychology) Consumer behavior. Advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 12 February 2022

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1

Rogers, Jean Li. "Mail advertising and consumer behavior." Psychology and Marketing 13, no. 2 (1996): 211–33. http://dx.doi.org/10.1002/(sici)1520-6793(199602)13:2<211::aid-mar6>3.0.co;2-i.

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Chen, Hsiu-Li. "Consumer risk perception and addictive consumption behavior." Social Behavior and Personality: an international journal 37, no. 6 (2009): 767–80. http://dx.doi.org/10.2224/sbp.2009.37.6.767.

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The aim was to establish a causal structural model to examine consumers' addictive consumption decisions about tobacco. It was found that a consumer forms his/her risk perception based on three information sources. Moreover, a consumer's risk perception can directly influence his/her attitude toward cigarette smoking and also indirectly influence his/her intention to start smoking. From this study, managerial implications for public health professionals and for tobacco manufacturers can be drawn. For the former, it was found that: (i) antismoking advertising should intensively focus on escalat

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Lawson, Timothy J. "Active-Learning Exercises for Consumer Behavior Courses." Teaching of Psychology 22, no. 3 (1995): 200–202. http://dx.doi.org/10.1207/s15328023top2203_12.

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This article presents 13 active-learning exercises that can be used to improve lectures and enhance student learning in consumer behavior courses. These exercises involve students in brief activities (e.g., analysis of persuasion techniques in advertising) and discussions. Students in a recent course indicated that these exercises were enjoyable and educational.

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Martín-Consuegra, David, Mar Gómez, and Arturo Molina. "Consumer Sensitivity Analysis in Mobile Commerce Advertising." Social Behavior and Personality: an international journal 43, no. 6 (2015): 883–97. http://dx.doi.org/10.2224/sbp.2015.43.6.883.

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We analyzed how consumer sensitivity to information requests influences acceptance and recommendation of a banking firm's advertising that is sent via a cellular phone. To this end, the data—based on the respondents from 395 young adults—fit the model well and provided empirical support for all the hypothesized relationships. The results obtained provide useful information for companies to improve the efficiency of their mobile publicity, together with possible modifications and improvements to their existing commercial strategies. We suggest that information requests should be carefully chose

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Yang, Kenneth C. C. "Effects of Consumer Motives on Search Behavior Using Internet Advertising." CyberPsychology & Behavior 7, no. 4 (2004): 430–42. http://dx.doi.org/10.1089/cpb.2004.7.430.

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Viser, Victor J. "Social Identity Formation in Midpassage: American Advertising Imagery in the 1940s." Prospects 27 (October 2002): 515–46. http://dx.doi.org/10.1017/s0361233300001319.

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As indicators of historical thought, advertisements stand as potential conveyers of cultural moods, concerns, and habits. Their images tell the tales of a social identity agenda set to guide the domestic domain from the corporate sphere. Insofar as meanings in advertising images are literally (and intentionally) framed into a currency of signs, we may seek to understand this ideological process within the various social codes of behavior put forth by the advertisement itself. It is in this way that advertisements can provide windows into the intentions of the people of the past who generated t

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Jones, Melinda. "Linking Dispositions and Social Behavior: Self-Monitoring and Advertising Preferences." Teaching of Psychology 21, no. 3 (1994): 160–61. http://dx.doi.org/10.1177/009862839402100308.

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To help students appreciate the impact of dispositions on social behavior, I demonstrate to them how a particular disposition (self-monitoring propensity) relates to interesting differences in consumer behavior. Specifically, this exercise illustrates that individuals high in self-monitoring tend to be more responsive to advertisements that appeal to the image of a product, whereas those low in self-monitoring tend to be more responsive to advertisements that make claims about the quality of a product. Students in a social psychology course evaluated the demonstration as interesting, informati

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Lin, Chin-Feng, and Hsin-Chung Huang. "Variable Assessment of Product Benefits in Consumer Behavior Using a Means-End Approach." Social Behavior and Personality: an international journal 37, no. 5 (2009): 577–81. http://dx.doi.org/10.2224/sbp.2009.37.5.577.

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Perceived benefits associated with product consumption are the main consideration for consumers when purchasing particular products or services. Taking perfume as an example, the authors applied Means-End chain theory to establish attribute-benefit-value (A-B-V) hierarchies, and further adopted centrality and prestige indices to assess the variable assessment of product benefits. Analytical results indicate that consumers are primarily concerned with personal feeling, seduction and self-imagery benefits. Marketers can utilize analytical results of benefit-variable assessment for product design

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Haugtvedt, Curtis P., Richard E. Petty, and John T. Cacioppo. "Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior." Journal of Consumer Psychology 1, no. 3 (1992): 239–60. http://dx.doi.org/10.1016/s1057-7408(08)80038-1.

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MasKhanam, Masroor, and Akbar Ali. "IMPACT OF ADVERTISING: END USER PERSPECTIVE." Journal of Social Sciences and Humanities 58, no. 1 (2019): 179–89. http://dx.doi.org/10.46568/jssh.v58i1.137.

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The purpose of this study is to investigate the end user perspective of advertising in Pakistan. This involves exploring and examining the consumer feedback about advertising from multiple dimensions. In this regard, survey was done for the current developments in literature so far, in order to discover a general pattern of consumer attitude that has been developing over time. This leads us to the realization that the advertising has been radically changing since its beginning with the change in literature. Advertisers communicate with consumers through advertising, public relations, direct ma

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Golda, N., I. Pinak, and V. Falovych. "Simulation of psychosomatic processes in advertising." Galic'kij ekonomičnij visnik 66, no. 5 (2020): 148–54. http://dx.doi.org/10.33108/galicianvisnyk_tntu2020.05.148.

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The features of advertising psychology are investigated and the mechanism of its influence on consumer behavior is simulated in this paper. The basic models of perception of advertising information are considered and supplemented. Advertising has social, cultural, psychological impact on society, as it does not act as a manipulator of public consciousness, but contributes to the formation of relevant, aimed at self-development needs. It gives people knowledge, new experience, enriches their lives. Socio-psychological methods are widely used in advertising making it possible from a qualitative

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Sánchez-Fernández, Juan, Luis-Alberto Casado-Aranda, and Ana-Belén Bastidas-Manzano. "Consumer Neuroscience Techniques in Advertising Research: A Bibliometric Citation Analysis." Sustainability 13, no. 3 (2021): 1589. http://dx.doi.org/10.3390/su13031589.

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The limitations of self-report techniques (i.e., questionnaires or surveys) in measuring consumer response to advertising stimuli have necessitated more objective and accurate tools from the fields of neuroscience and psychology for the study of consumer behavior, resulting in the creation of consumer neuroscience. This recent marketing sub-field stems from a wide range of disciplines and applies multiple types of techniques to diverse advertising subdomains (e.g., advertising constructs, media elements, or prediction strategies). Due to its complex nature and continuous growth, this area of r

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Alfatih, Andy, and Muhammad Rio Septian. "Psychological Aspects of the Role of Product Advertising Against Consumer Purchase Interest: Study of Gain Mass Milk Advertising at Gymnastic." Open Access Indonesia Journal of Social Sciences 1, no. 2 (2018): 44–51. http://dx.doi.org/10.37275/oaijss.v1i2.10.

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Abstract Introduction.The main purpose of advertising certain products or services is to attract customer attention and analyze the impact of advertising on customer behavior. Various studies show that there are significant links between cognitive and psychological aspects. The cognitive effect of an advertisement begins with the influence of the visual aspects of the advertisement. This research was aimed to explore the role of product advertising on consumer buying interest by studying aspects of psychology. Methods. The study design was observational analytic study that seek to

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Kim, Yeonshin, Sangdo Oh, Sukki Yoon, and Hwashin Hyun Shin. "Closing the Green Gap: The Impact of Environmental Commitment and Advertising Believability." Social Behavior and Personality: an international journal 44, no. 2 (2016): 339–51. http://dx.doi.org/10.2224/sbp.2016.44.2.339.

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We investigated how consumer and message characteristics affect the consistency between message acceptance and purchase intention for green products (viz., green gap). Participants were 231 adults who were approached in various public places in South Korea (e.g., shopping malls). We used 2 mock advertisements with fictitious brand names. Our data showed that participants who were committed to environmentally friendly behaviors, as measured by their past proenvironmental behaviors, displayed a tighter relationship between accepting green advertising messages and intending to purchase green prod

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Savchenko, L., S. Tovkach, A. Shilina, et al. "STATUS AND CLASSIFICATIONS OF SLOGANES IN ADVERTISING COMMUNICATION." BULLETIN 2, no. 390 (2021): 146–53. http://dx.doi.org/10.32014/2021.2518-1467.63.

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An advertising slogan is a special genre of advertising text that acts as a connecting link in the entire advertising campaign. In addition, slogans also perform a number of other functions, being the most important unit of advertising communication, they influence the recipients of information, affect their emotions and behavior. The relevance of the topic is due to the increased interest in the rapidly developing language of advertising. The article is devoted to general issues of the functioning of an advertising slogan in the structure of advertising activities, classification of slogans i

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Shin, Jin Ho, and Jeong Woo Lee. "Athlete brand image influence on the behavioral intentions of Generation Z." Social Behavior and Personality: an international journal 49, no. 2 (2021): 1–13. http://dx.doi.org/10.2224/sbp.9533.

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We investigated the effect of athlete brand image (ABI) on Generation Z's behavioral intentions, when controlling for congruency of advertised products. We are the first to apply the relatively new concept of ABI to the intent of behavior in a specific consumer segment in an East Asian context. Data from a survey of 563 Korean respondents were analyzed using structural equation modeling. The results show that congruency acted as a mediator in the conceptual model. The findings also suggest that sportsmanship, role model, and relationship effort appeared to be the most important attributes of A

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Ferguson, Christopher J., Amanda M. Cruz, Daniel Martinez, Stephanie M. Rueda, and Diana E. Ferguson. "Violence and Sex as Advertising Strategies in Television Commercials." European Psychologist 15, no. 4 (2010): 304–11. http://dx.doi.org/10.1027/1016-9040/a000016.

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Despite several studies investigating the impact of sex and violence in television on consumer behavior and memory for products in commercials, results remain inconsistent and debated. The purpose of the current study was to examine the effects of television violence and sex on memory for commercials and willingness to buy products. Two hundred twelve young adults were assigned to watch either a sexual, violent, combined sexual and violent or neutral television show. Within each show were embedded 12 commercials, four violent, four sexual, and four neutral. Results indicated that violent or se

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Tadajewski, Mark. "William A. Shryer, scientific advertising, habits and motivation research." Journal of Historical Research in Marketing 12, no. 2 (2020): 197–218. http://dx.doi.org/10.1108/jhrm-10-2019-0037.

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Purpose This paper examines a neglected stream of literature in marketing theory which engaged with the idea that there was more to consumer behavior than conscious and rational thought. Design/methodology/approach This is a close reading of the core themes that appear in William A. Shryer’s work. Linkages are made to other pertinent sources. Findings We extend McMahon’s (1972) study and offer a different reading of Shryer’s writing to that proffered in recent commentary by Tadajewski (2019), focusing on the managerial side of Shryer’s publications, connecting this to the theoretically innovat

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Syafrini, Delmira. "PEREMPUAN DALAM JERATAN EKSPLOITASI MEDIA MASSA." Humanus 13, no. 1 (2014): 20. http://dx.doi.org/10.24036/jh.v13i1.4093.

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Exploitation of women now comes in new faces; through the mass media. Media currently has a dual role, like two sides of a coin, on one side the media serves as a mediator for the improvement and progress of the nation, on the other side contributes to the suppression of media for the benefit of market capitalism toward consumer culture women once again being the subject of image construction. Expansion of the market and the mass media can not be separated from the flow of consumerism, because the mass media (particularly advertising on television) is an extension of the market to boost sales

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Goldberg, Marvin E., and Lynn T. Kozlowski. "Loopholes and Lapses in the “1997 Tobacco Agreement”: Some Devils in the Marketing Details." Journal of Public Policy & Marketing 16, no. 2 (1997): 345–51. http://dx.doi.org/10.1177/074391569701600215.

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The proposed agreement between the attorneys general of 39 states and the tobacco industry was announced on June 20, 1997. Central among its provisions are payments to the states by the tobacco industry totalling $368.5 billion over the next 25 years primarily to cover state Medicare and Medicaid costs for illnesses related to tobacco. Written into the agreement are several regulatory restrictions on the advertising and marketing of tobacco products. The industry would gain protection from some smoking-related lawsuits, punitive damages, and class actions. In this article, the authors adopt bo

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Moran, Gillian, Laurent Muzellec, and Devon Johnson. "Message content features and social media engagement: evidence from the media industry." Journal of Product & Brand Management 29, no. 5 (2019): 533–45. http://dx.doi.org/10.1108/jpbm-09-2018-2014.

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Purpose This paper aims to uncover the drivers of consumer-brand engagement on Facebook, understood here as users’ behavioral responses in the form of clicks, likes, shares and comments. We highlight which content components, interactivity cues (calls to action [CTA]) and media richness (e.g. video, photo and text) are most effective at inducing consumers to exhibit clicking, liking, commenting and sharing behaviors toward branded content. Design/methodology/approach This study analyzes 757 Facebook-based brand posts from a media and entertainment brand over a 15-week period. It investigates t

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Motoki, Kosuke, Toshiki Saito, Rui Nouchi, Ryuta Kawashima, and Motoaki Sugiura. "A Sweet Voice: The Influence of Cross-Modal Correspondences Between Taste and Vocal Pitch on Advertising Effectiveness." Multisensory Research 32, no. 4-5 (2019): 401–27. http://dx.doi.org/10.1163/22134808-20191365.

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Abstract We have seen a rapid growth of interest in cross-modal correspondences between sound and taste over recent years. People consistently associate higher-pitched sounds with sweet/sour foods, while lower-pitched sounds tend to be associated with bitter foods. The human voice is key in broadcast advertising, and the role of voice in communication generally is partly characterized by acoustic parameters of pitch. However, it remains unknown whether voice pitch and taste interactively influence consumer behavior. Since consumers prefer congruent sensory information, it is plausible that voi

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Septianto, Felix, Fandy Tjiptono, Widya Paramita, and Tung Moi Chiew. "The interactive effects of religiosity and recognition in increasing donation." European Journal of Marketing 55, no. 1 (2020): 1–26. http://dx.doi.org/10.1108/ejm-04-2019-0326.

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Purpose The purpose of this paper is to examine a three-way interaction between the two motivational orientations of religiosity (i.e. intrinsic and extrinsic) and recognition (in this study, an explicit expectation that behavior is recognized) on charitable behavior. Further, drawing upon the evolutionary psychology perspective, the status motive is predicted to mediate the predicted effects. Design/methodology/approach Three experimental studies were conducted using a 2 (intrinsic religiosity: low/high; measured) × 2 (extrinsic religiosity: low/high; measured) × 2 (recognition: yes/no; manip

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Stoyanova, Jasmina, Ricardo Gonçalves, Pedro Quelhas Brito, and Antoniio Coelho. "Real-time Augmented Reality Demo Platform for Exploring Consumer Emotional Responses with Shopping Applications." International Journal of Online and Biomedical Engineering (iJOE) 9, S8 (2013): 41. http://dx.doi.org/10.3991/ijoe.v9is8.3379.

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The present-day revival of Augmented reality (AR) technology has led to its vast expansion in various applications. In marketing, the hunt for more inventive and intriguing approaches for immersive consumer experiences has endorsed the implementation of AR in multiple brand advertising campaigns, specifically for improved product display. The engaging potential of this technology is established in the fusion between computer-generated data and the physical world as seen by the user, where 3D registration and real time interaction are inseparable parts of this system. Alternatively, impressions

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Vorozhbitova, Aleksandra A., Zulima Z. Bzegezheva, Anastasia A. Buryanova, and Lyudmila V. Prus. "Gloss discourse as a gender tool of consumer motivation in the era of digital communications." Eduweb 15, no. 2 (2021): 245–60. http://dx.doi.org/10.46502/issn.1856-7576/2021.15.02.19.

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The purpose of the article is to characterize the glossy magazine discourse (GMD) of the early 21st century as a powerful tool for influencing the recipient in a situation with prevailing digital communication and electronic advertising, as a special discursive process that acts as an explicit tool of globalization. The phenomenon of creating consumer motivation for predictable purchasing behavior, which is influenced by print and electronic glossy magazine discourse, is analyzed from the standpoint of the Linguistic and Rhetorical (L&R) Paradigm of the Sochi scientific school. The authors

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Добжанська-Найт, Наталія, and Христина Войтко. "Linguistic Manipulative Techniques in Advertising Slogans of Fast Food Restaurants." East European Journal of Psycholinguistics 4, no. 2 (2017): 14–23. http://dx.doi.org/10.29038/eejpl.2017.4.2.dob.

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The article deals with the notion of manipulation in advertising slogans of fast food restaurants. It focuses on techniques and means of language influence on the recipient. The article shows results of the study of 239 advertising slogans of fast food restaurants in English-speaking countries (a total number of 104 companies). Different language patterns which are used in advertising slogans and aimed at persuasion of customers on the subconscious level, are defined and analyzed; among them the most numerous are language patterns which create statements with distortions, deletions, and genera

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Johnson-Hunt, Nancy. "Dreams for Sale: Ideal Beauty in the Eyes of the Advertiser." M/C Journal 23, no. 1 (2020). http://dx.doi.org/10.5204/mcj.1646.

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Introduction‘Dream’ has been researched across numerous fields in its multiplicity within both a physical and emotional capacity. For Pagel et al., there is no fixed definition of what ‘dream’ is or are. However, in an advertising context, ’dream’ is the idealised version of our desires, re-visualised in real life (Coombes and Batchelor 103). It could be said that for countless consumers, advertising imagery has elicited dreams of living the perfect life and procuring material pleasures (Manca et al.; Hood). Goodis asserts, “advertising doesn’t always mirror how people are acting but how they

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Rushkoff, Douglas. "Coercion." M/C Journal 6, no. 3 (2003). http://dx.doi.org/10.5204/mcj.2193.

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The brand began, quite literally, as a method for ranchers to identify their cattle. By burning a distinct symbol into the hide of a baby calf, the owner could insure that if it one day wandered off his property or was stolen by a competitor, he’d be able to point to that logo and claim the animal as his rightful property. When the manufacturers of products adopted the brand as a way of guaranteeing the quality of their goods, its function remained pretty much the same. Buying a package of oats with the Quaker label meant the customer could trace back these otherwise generic oats to their sour

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Strycharz, Joanna, Guda Van Noort, Edith Smit, and Natali Helberger. "Protective behavior against personalized ads: Motivation to turn personalization off." Cyberpsychology: Journal of Psychosocial Research on Cyberspace 13, no. 2 (2019). http://dx.doi.org/10.5817/cp2019-2-1.

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Data collection and processing for personalized advertising has become a common practice in the industry. For this reason, regulators have been aiming to empower consumers to exercise more control over their data. Companies that collect and process data for personalized advertising are required to be transparent and among others, provide consumers with technical knowledge about the personalization process. At the same time, they have started offering settings to withdraw consent for processing data for personalization purposes by opting out from personalized advertising. However, such opt-out

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Kolomiets, Svitlana, and Anastasiia Deineka. "REPRODUCTION OF COMMUNICATIVE AND PRAGMATIC FEATURES OF ENGLISH ADVERTISING DISCOURSE BY MEANS OF THE UKRAINIAN LANG UAGE." Young Scientist 11, no. 87 (2020). http://dx.doi.org/10.32839/2304-5809/2020-11-87-97.

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Modern advertising has a serious impact on society. Today, advertising texts are constantly present in the daily life of society. Based on the individual behavior of the consumer in the global network, appropriate contextual suggestions are formed and the retargeting tool is used - the display of the product viewed by the user or information about the service is repeated many times in order to stimulate its purchase. Despite the development of visual technologies and the ability to model special effects, most of the advertising still has a strong verbal component, through which, in its turn, t

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Smith, Trenton G., and Attila Tasnádi. "Why (and When) are Preferences Convex? Threshold Effects and Uncertain Quality." B.E. Journal of Theoretical Economics 9, no. 1 (2009). http://dx.doi.org/10.2202/1935-1704.1518.

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It is often assumed (for analytical convenience, but also in accordance with common intuition) that consumer preferences are convex. In this paper, we consider circumstances under which such preferences are (or are not) optimal. In particular, we investigate a setting in which goods possess some hidden quality with known distribution, and the consumer chooses a bundle of goods that maximizes the probability that he receives some threshold level of this quality. We show that if the threshold is small relative to consumption levels, preferences will tend to be convex; whereas the opposite holds

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Farzin, Milad, Rahman Ghaffari, and Majid Fattahi. "The Influence of Social Network Characteristics on the Purchase Intention." Business Perspectives and Research, April 29, 2021, 227853372110096. http://dx.doi.org/10.1177/22785337211009661.

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Social network sites (SNSs) are an online platform which people apply to make social bonds or social relationship with their peers who share the same career or personal interests, activities, contexts or real-life relationships. The present research explores the features of SNSs that have a bearing on consumer purchase behavior in the Iranian context. The research constructs were measured, profiting from the existing marketing and social psychology theories. The research sample was selected for the college students using simple random sampling. For the test of the research hypotheses, the stru

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Rana, Sudhir, Sachin Kumar Raut, Sanjeev Prashar, and Majdi Anwar Quttainah. "The transversal of nostalgia from psychology to marketing: what does it portend for future research?" International Journal of Organizational Analysis ahead-of-print, ahead-of-print (2020). http://dx.doi.org/10.1108/ijoa-03-2020-2097.

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Purpose The use of nostalgia in the marketing domain has been popular around the world. Nostalgia has been considered a complex yet ambivalent emotion, which has ignited curiosity among marketing researchers and practitioners alike. In response to calls from marketing practitioners and scholars to understand nostalgia formation among consumers, this study tracks the evolution of nostalgia concepts in the domains of marketing and, more generally, business management. This study aims to highlight the development of a theoretical framework to integrate existing concepts and offer implications bas

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Thao, Nguyen Thi Phuong, and Bui Thi Quynh Trang. "Characteristics of Green Hotels’ Potential Customers: A Case of Vietnamese Domestic Tourists." VNU Journal of Science: Economics and Business 34, no. 5E (2018). http://dx.doi.org/10.25073/2588-1108/vnueab.4196.

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Despite the fact that the green wave has spread globally over the hotel industry, the characteristics of an environmentally friendly tourist has not yet been clearly clarified and is still controversial. Therefore, the objective of this study is to describe the demographics and behavioral qualities of Vietnamese domestic tourists who are willing patrons in a green hotel. The results show that the distinguishing characteristics of green travelers seeking green lodging are that they belong to the young generation, are female, have high educational accomplishment, and have high levels of particip

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PADMI, NI MADE SRI KESARI DHARMA, RATNA KOMALA DEWI, and I. G. A. A. LIES ANGGRENI. "Analisis Perilaku Konsumen terhadap Keputusan Pembelian Buah-Buahan di Moena Fresh Bali." Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism), October 28, 2017, 584. http://dx.doi.org/10.24843/jaa.2017.v06.i04.p13.

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The Analysis of Consumers’ Behavior Against The Decision on PurchasingFruits in Moena Fresh This research aimed to (1) analyze the process of decision making in purchasing freshfruits in Moena Fresh, (2) analyze the factors which influence the consumers indeciding to purchase fruits in Moena Fresh. The data analysis method that wereused were descriptive analysis to find out the process of decision making inpurchasing the fruits and factor analysis to analyze the factors which influenced theconsumers in deciding to purchase the fruits in Moena Fresh.The results showed some of the steps th

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Zito, Margherita, Alessandro Fici, Marco Bilucaglia, Francesco S. Ambrogetti, and Vincenzo Russo. "Assessing the Emotional Response in Social Communication: The Role of Neuromarketing." Frontiers in Psychology 12 (June 3, 2021). http://dx.doi.org/10.3389/fpsyg.2021.625570.

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Social advertising is designed to have an impact on the behavior of the target audience to improve the welfare of both the individuals and the society. The challenge for social marketing is to respond to the exchange process in a social perspective, considering that non-profit actions are perceived as intangible since they deal with services. As donations, the neuroscience applied to consumer behavior is an added value since it offers elements explaining the reactions of the individuals to emotional contents. Understanding the emotions in the moment in which they are felt allows to understand

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"PHENOMENON OF SELF-MONITORING: THEORETICAL CONTENT OF THE CONCEPT AND EMPIRICAL ANALYSIS." Visnyk of V. N. Karazin Kharkiv National University. A Series of Psychology, no. 67 (2019). http://dx.doi.org/10.26565/2225-7756-2019-67-04.

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The article analyzes the theoretical content of the concept of “self-monitoring” and considers empirical studies of this psychological phenomenon in foreign psychology. It is noted that self-monitoring is the ability and desire of the personality to monitor through self-observation and self-control of own expressive behavior and self-presentation in social situations, as well as the realization of this ability in reality. It is stated that self-monitoring affects the ability to predict the actual behavior of people in different social situations, and as a consequence, the success in different

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Kaur, Jasleen. "Allure of the Abroad: Tiffany & Co., Its Cultural Influence, and Consumers." M/C Journal 19, no. 5 (2016). http://dx.doi.org/10.5204/mcj.1153.

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Introduction Tiffany and Co. is an American luxury jewellery and specialty retailer with its headquarters in New York City. Each piece of jewellery, symbolically packaged in a blue box and tied with a white bow, encapsulates the brand’s unique diamond pieces, symbolic origin story, branded historical contributions and representations in culture. Cultural brands are those that live and thrive in the minds of consumers (Holt). Their brand promise inspires loyalty and trust. These brands offer experiences, products, and personalities and spark emotional connotations within consumers (Arvidsson).

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Xuan, Le Thi Thanh. "LÝ DO CẢN TRỞ KHÁCH HÀNG SỬ DỤNG DỊCH VỤ NGÂN HÀNG TRỰC TUYẾN (INTERNET BANKING) - MỘT NGHIÊN CỨU TẠI TP. HCM". VNU Journal of Science: Economics and Business 34, № 3 (2018). http://dx.doi.org/10.25073/2588-1108/vnueab.4173.

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Internet banking (IB) is believed to bring a lot of banefits to customers and is provided by most of the banks in Vietnam, but the number of users is still limited. The purpose of this study is to investigate the reasons and consumption-decision structure why not many people in Vietnam is willing to use the service. The study is based on Mean Means-End Chain theory (MEC) and uses laddering interview to collect data. Data from a sample of 71 respondents are analysed by employing Association Pattern Technique (APT) and then are demonstrated on Hierarchical Value Map (HVM). The research findings

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B2042141012, MUKHTAR YAHYA. "PENGARUH PERSEPSI KUALITAS, SIKAP PADA IKLAN TV DAN BRAND IMAGE TERHADAP NIAT BELI ULANG (Studi pada Konsumen Mie Instan Merek Indomie Di Kota Pontianak)." Equator Journal of Management and Entrepreneurship (EJME) 8, no. 1 (2019). http://dx.doi.org/10.26418/ejme.v8i1.35743.

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Tujuan dari penelitian ini yaitu untuk menganalisis pengaruh persepsi kualitas, sikap pada iklan tv, dan brand image terhadap niat beli ulang pada konsumen mie instan merek indomie di Kota Pontianak. Berdasarkan tujuan penelitian ini, maka jenis penelitian yang diambil oleh peneliti adalah kuantitatif, yaitu penelitian yang data-datanya berupa angka. Pengumpulan data menggunakan data primer berupa kuesioner dan wawancara, pada penelitian ini menggunakan sampel sebanyak 100 orang. Penelitian ini menggunakan analisis Regresi Linear Berganda. Berdasarkan hasil pengamatan dan analisis data, maka d

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Arnold, Bruce, and Margalit Levin. "Ambient Anomie in the Virtualised Landscape? Autonomy, Surveillance and Flows in the 2020 Streetscape." M/C Journal 13, no. 2 (2010). http://dx.doi.org/10.5204/mcj.221.

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Our thesis is that the city’s ambience is now an unstable dialectic in which we are watchers and watched, mirrored and refracted in a landscape of iPhone auteurs, eTags, CCTV and sousveillance. Embrace ambience! Invoking Benjamin’s spirit, this article does not seek to limit understanding through restriction to a particular theme or theoretical construct (Buck-Morss 253). Instead, it offers snapshots of interactions at the dawn of the postmodern city. That bricolage also engages how people appropriate, manipulate, disrupt and divert urban spaces and strategies of power in their everyday life.

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Madison, Nora. "The Bisexual Seen: Countering Media Misrepresentation." M/C Journal 20, no. 4 (2017). http://dx.doi.org/10.5204/mcj.1271.

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IntroductionJohn Berger provides a compelling analysis in Ways of Seeing on how we’ve been socialized through centuries of art to see women as objects and men as subjects. This way of seeing men and women is more than aesthetic choices but in fact shapes our ideologies of gender. As Berger asserts: “The art of the past no longer exists as it once did… In its place there is a language of images. What matters now is who uses that language for what purpose” (33).What happens when there are no historical images that represent your identity? How do others learn to see you? How do you learn to repre

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Brandt, Marisa Renee. "Cyborg Agency and Individual Trauma: What Ender's Game Teaches Us about Killing in the Age of Drone Warfare." M/C Journal 16, no. 6 (2013). http://dx.doi.org/10.5204/mcj.718.

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During the War on Terror, the United States military has been conducting an increasing number of foreign campaigns by remote control using drones—also called unmanned aerial vehicles (UAVs) or remotely piloted vehicles (RPVs)—to extend the reach of military power and augment the technical precision of targeted strikes while minimizing bodily risk to American combatants. Stationed on bases throughout the southwest, operators fly weaponized drones over the Middle East. Viewing the battle zone through a computer screen that presents them with imagery captured from a drone-mounted camera, these co

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