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1

Young, Peter, Alice Lai, Micah Hodosh, and Julia Hockenmaier. "From image descriptions to visual denotations: New similarity metrics for semantic inference over event descriptions." Transactions of the Association for Computational Linguistics 2 (December 2014): 67–78. http://dx.doi.org/10.1162/tacl_a_00166.

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We propose to use the visual denotations of linguistic expressions (i.e. the set of images they describe) to define novel denotational similarity metrics, which we show to be at least as beneficial as distributional similarities for two tasks that require semantic inference. To compute these denotational similarities, we construct a denotation graph, i.e. a subsumption hierarchy over constituents and their denotations, based on a large corpus of 30K images and 150K descriptive captions.
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Siddharta, Regina. "Semiotic Analysis of Sampoerna a Mild Image Creation." K@ta Kita 7, no. 3 (2019): 382–90. http://dx.doi.org/10.9744/katakita.7.3.382-390.

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This thesis mainly deals with the process of signification in order to find out what images are being built, how those images are represented, and what messages delivered in Sampoerna A Mild billboard advertisements through the use of semiotic resources. The focus of the writers’ analysis is the advertisements themselves, as the writer uses the process of signification that involves denotation, connotation, and myth. Those theories help the writers in analyzing the meaning of the advertisement first, and then figure out how meaning is created by the advertisement. Meaning in this research is a
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Sari, Herninda Cintia Kemala. "REPRESENTASI MASKULINITAS DALAM IKLAN GARNIER MEN VERSI JOE TASLIM DAN CHICO JERIKO." sarasvati 2, no. 1 (2020): 33. http://dx.doi.org/10.30742/sv.v2i1.868.

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Television advertising is not only the most reliable medium for selling products, but also in shaping an image. Such as advertisements for facial care products for men which often highlight masculine images, where masculine is a gender concept that is pinned to men by a culture. This study aims to explore the meaning of denotation, connotation, and myth contained in the Garnier Men advertisement by Joe Taslim and Chico Jeriko. Using Roland Barthes's analysis related to signified, significant, denotative, connotative, and myth. The results showed a male masculine image, a combination of urban,
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Pangestu, Melinia Enggal, Taufik Murtono, and Rendya Adi Kurniawan. "Javanese wayang system of signs in batik logo and its role in creating visual brand identity." Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni 19, no. 1 (2024): 37–49. http://dx.doi.org/10.33153/dewaruci.v19i1.5914.

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Batik was one of Indonesia's cultural heritages that had been recognized worldwide. Batik in Indonesia was diverse in terms of products and producing regions. One of the Batik-producing areas in Indonesia was Masaran in Sragen Regency. Batik producers in Kliwonan had their business names complete with logos as trademarks. One form of this was using names and images of wayang characters in trademarks, which had been done for a long time. This study analyzed four Batik company logos in Kliwonan Village, Masaran District, Sragen Regency, which were found using images of puppet figures, namely Jan
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Hartono, Hartono. "Semiotic Analysis of Cigarette Advertising: A Case Study in South Tangerang." Lakon : Jurnal Kajian Sastra dan Budaya 13, no. 2 (2024): 119–30. https://doi.org/10.20473/lakon.v13i2.62406.

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Cigarette advertisements are products that have restrictions and regulations in their promotion. With that, cigarette advertisements utilize creativity that has connotations to avoid bans that could lead to controversy. Through Roland Barthes' semiotic theory regarding the meanings of denotation and connotation, as well as myths, the connotations found in cigarette advertisements become a complex and interesting topic to discuss. By using a descriptive qualitative research method through the collection of primary and secondary data via observation and documentation. The results of the analysis
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Ismail, Nurasiah, Zainal Abidin, and Uwes Fatoni. "Pesan Dakwah tentang Nikah di Media Sosial Instagram." Tabligh: Jurnal Komunikasi dan Penyiaran Islam 3, no. 1 (2018): 22–45. http://dx.doi.org/10.15575/tabligh.v3i1.30.

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The purpose of this research is to know the meaning of message of da'wah about marriage in social media of instagram on account of @nikahbarokah which is formulated in the question how the meaning of denotation, connotation, and myth of da'wah message about marriage in account instagram @niahbarokah ? The method used in this study is semiotics analysis in the form of data analysis that is by determining quote, interpreting quote, menyangkutkan with what is considered a valuable society with the meaning of semiotics in the form of denotation meaning, connotation meaning, the meaning of myths ar
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Prof. Dr. Hashim Aliwy Mohammed, Assis.Lect. Rasha Hilal Kareem, Dr. Adnan Z. Mkhelif, and Assis.Lect. Iltifat Aliwi Mohamme. "A Semiotic Analysis of the Verbal and Non-Verbal Slogans Used in the Day of Ashura." Journal of Education College Wasit University 56, no. 1 (2024): 483–504. http://dx.doi.org/10.31185/eduj.vol56.iss1.3940.

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Slogans serve multifaceted purposes. They elucidate intricate concepts, articulate group philosophies and objectives, foster identification, spark violent conflicts, and anticipate future expectations. This study delves into the examination of the slogans articulated by Imam Al-Hussein (peace be upon him) or his adherents during Ashura revolution in response to the deviations in Yazid's rule. The primary objective is to unravel the meanings embedded in the visual signs, encompassing both denotation and connotation, inherent in these slogans. Employing Barthes's (1968) semiotic theory, the rese
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Gunawan, Wendy Cynthia. "The Construction of Meaning Through the Visual Images and Written Texts in Nature Republic." K@ta Kita 8, no. 1 (2020): 92–100. http://dx.doi.org/10.9744/katakita.8.1.92-100.

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Advertisement is an important business tool that enables companies to promote their products, as well as delivering a message. In this research, I use Nature Republic posters entitled “Soothing Gel” and “Soothing & Moisture Aloe Vera 90% Body”. I used qualitative approach in this research. Next, I use the theories of Multimodal Discourse Analysis for the first research question and Denotative and Connotative for the second research question. I aimed to discover what the meanings that are constructed through the visual images and how the meanings are supported by the written texts. Through
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Yulia, Novi, Fifi Hasmawati, and Muslimin. "Analisis Semiotika Dalam Film Animasi The Anthem Of The Heart." Pubmedia Social Sciences and Humanities 1, no. 3 (2024): 14. http://dx.doi.org/10.47134/pssh.v1i3.172.

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This research is entitled "Semiotic Analysis in the Animated Film The Anthem of the Hear". The aim of this research is to determine the meaning of denotation, connotation and myth in the animated film The Anthem Of The Heart. Researchers use descriptive qualitative methods by recording, analyzing, describing the meanings contained in animated films using Roland Barthes' theory of semiotic analysis, namely by analyzing the meaning of denotation, connotation and myth. The data sources used in this research are primary and secondary data. Data collection techniques were carried out by documenting
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Fathurohman, Irfai, Ahsani Taqwim Musfiroh, Mila Roysa, Agus Darmuki, and Muhammad Noor Ahsin. "Moral Values in Webtoon Mistake Season 1 by Cindy Chwa Semiotic Study of Roland Barthes." ICCCM Journal of Social Sciences and Humanities 2, no. 6 (2023): 44–58. https://doi.org/10.53797/icccmjssh.v2i6.7.2023.

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The aim of this research is to find out the meaning of denotation, connotation and myth as well as moral values contained in the Webtoon Mistake season 1. This research uses a qualitative descriptive approach. The data in this research are text and panel images from the Webtoon Mistake season 1 which was published on the Webtoon from 2019 until now. Data was collected using documentation and literature study data collection techniques. The results of this research are three semiotic studies by Roland Barthes, namely denotation, connotation and myth, and three moral values, namely the relations
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Alwasilah, Autumn Windy. "DENOTATION AND CONNOTATION ON KEMENDIKBUD’S PUBLIC SERVICE AD ON PANDEMIC COVID-19." JEPAL (Journal of English Pedagogy and Applied Linguistics) 2, no. 1 (2021): 32–42. http://dx.doi.org/10.32627/jepal.v2i1.61.

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This paper analyzes a televised public service ad by Kemendikbud on their advice for the public to stay at home during the pandemic Covid-19 especially on the Eid day to stop the spread of the corona virus. The paper focuses on the four sign systems of the ad: photographs, written language, spoken language (narration), and moving images (McIlwain, 2007). Descriptive qualitative was employed in the paper to collect and analyze the data. This method was used because it provides an intensive, holistic description and analysis of a single entity. The analysis shows that the first-order and second-
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Handayani, Chintia. "Dennotation, Connotation, And Myth Meanings In Mariah Carey’s Song Lyrics Through The Rain." Jurnal Ilmiah Multidisiplin 4, no. 03 (2025): 77–84. https://doi.org/10.56127/jukim.v4i03.2082.

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Semiotics a field linked to linguistics, studies how signs convey meaning. Unlike traditional linguistics, semiotics also includes symbols, images, and context in its analysis. When it comes to analyzing song lyrics, both linguistic and semiotic methods are essential in revealing the deeper meanings hidden in artistic expression. Lyrics frequently make use of figurative language such as metaphors and symbols, making them ideal subjects for semiotic exploration. The aim of this research is to analyze denotation, connotation, and myth meanings in Mariah Carey’s song lyrics “Through the Rain” usi
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Andersson, Fred. "Avbildade tecken & avbildningar som tecken. Ikonologins och semiotikens delade skäl." ICO Iconographisk Post. Nordisk tidskrift för bildtolkning – Nordic Review of Iconography, no. 1 (August 23, 2016): 4–33. https://doi.org/10.69945/ico.vi1.25712.

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Title: Depicted Signs and Depictions as Signs – Common Reasons for Iconology and Semiotics The aim of this article is to describe some common reasons and origins of modern Icono-logy and Semiotics, and to question the dichotomy which is sometimes made between these disciplines. When emblematics and iconology were established in the Sixteenth Century, first with Andreas Alciatus’ Emblemata and later with Cæsare Ripa’s Iconologia, poetic imagery and rhetorical figures were primary points of reference. Rather than separating visual and verbal capacities, these authors merely affirmed that both vi
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Nuswantara, Jaka Priyo. "Pesan Sosial dalam Foto Jurnalistik (Analisis Semiotika dalam Buku ‘Jakarta Estetika Banal’, Bab I, III, V, dan VII)." Jurnal The Messenger 6, no. 1 (2014): 14. http://dx.doi.org/10.26623/themessenger.v6i1.163.

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<p><em>This study aims to determine the meaning of denotation and connotation, and social message in the book 'Aesthetics Jakarta Banal', Chapter I, III, V, and VII. The author uses the theory Semiotics of Roland Barthes. Where Semiotics of Roland Barthes uses two stages of analysis denotation and connotation. The research method used is a Roland Barthes semiotic analysis method on the basis that this study analyzes the messages conveyed in the book 'Aesthetics Jakarta Banal', which gives an explanation and overview of issues related to the formulation. </em><em>Inferre
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Alfionita, Tahta, Heksa Deannova, Farida Nurfalah, and Abdul Jalil Hermawan. "Image of "Host" in Infotainment Broadcast "SILET"." Asian Journal of Engineering, Social and Health 3, no. 7 (2024): 1562–74. http://dx.doi.org/10.46799/ajesh.v3i7.357.

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This research is entitled Citra "Host" in the Infotainment Show "SILET" (Roland Barthes Semiotics Analysis). This research aims to determine the meaning of denotation, connotation, image and myth contained in a host in the infotainment show Silet that airs on RCTI. The method used in this research is descriptive qualitative and uses the semiotic theory of Roland Barthes, which presents the concept of connotation and denotation as the key to the analysis. This study's results discuss that many meanings are implied in a host when presenting infotainment shows. According to Thamrin Amal Tomagola,
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Aziza, Sonya Nur, and Ruswan Dallyono. "Analisis Alih Kode dan Campur Kode serta elemen Visual pada Iklan Make-Up PT. Paragon di Instagram." Jurnal Bahasa dan Sastra 12, no. 2 (2024): 339. http://dx.doi.org/10.24036/jbs.v12i2.129992.

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This qualitative study analysed the use of code-switching and code-mixing in makeup advertisements from four brands of PT Paragon Technology and Innovation (Emina, MakeOver, InstaPerfect, and Wardah) on Instagram, employing Barthes' (1988). Semiotic method was used to explore denotative and connotative meanings in the ads. Denotation refers to the literal meaning of signs, while connotation reveals additional meanings influenced by culture and ideology. The findings indicate that code-switching and code-mixing are used to capture audience attention and create a modern brand image. For instance
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Talibong, Emelyn Magsipoc. "Semiotic Analysis of Joyce Kilmer’s Poems." International Journal of Linguistics, Literature and Translation 4, no. 10 (2021): 163–69. http://dx.doi.org/10.32996/ijllt.2021.4.10.20.

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This study which is a semiotic analysis of the poems of Joyce Kilmer had discovered through the use of Barth’s Denotation-Connotation Theory the use of both literal and non-literal meanings of some important recurring words in Kilmer’s poems. The recurring words serving as leitmotifs were therefore subjected to semiotic analysis and interpretation. The study did explore, therefore, the signs (visual images in the poems) by giving the signifier and the signified of some word/s as signs. With the Denotation-Connotation of the word, it even led the researcher to a new level of signified – somethi
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Silaban, Donna Isra, Yoseph Riang, Hendrikus Saku Bouk, Melva Margareth Canalini Da Rato, and Oktafiana Medilmana. "Pemaknaan Poster Iklan layanan Masyarakat Pemilihan Umum 2024." WACANA: Jurnal Ilmiah Ilmu Komunikasi 24, no. 1 (2025): 108–21. https://doi.org/10.32509/wacana.v24i1.4705.

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This research aims to analyze the meanings contained in the public service advertisement posters for General Election 2024 using Roland Barthes' semiotic approach. Semiotics, as the study of signs and symbols and their use, is highly relevant in designing effective advertising posters. Using a descriptive qualitative method, this research explores the denotation, connotation and mythical meanings hidden behind the visual elements of the poster. The results show that the denotation meaning is displayed through visual elements such as the color of the ballot papers, the KPU logo, and the images
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Neill, Lindsay, and Lavanya Basnet. "Pop art meets pop culture: A semiotic reading of Bephen Bahana’s The Curry Bunch." Australasian Journal of Popular Culture 11, no. 1 (2022): 115–31. http://dx.doi.org/10.1386/ajpc_00054_1.

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Inspired by Barthes’s analysis of a Paris Match cover image, our paper semiotically explores two oil-on-canvas images by New Zealand-born Indian artist Bephen Bahana. Within our exploration, we use constructs of denotation, connotation, myth and archetype to illuminate those images. Our research aim was to find the meaning behind the two portraits’ visual aesthetics. In doing so, we reveal Bahana’s images to be a visual shorthand signifying Indian history and the ways in which American media influence impacts notions of identity. Specifically, our insights reveal the ways in which many contemp
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Kagansky, Vladimir. "Non-Metaphor: Phenomenology of Cartographic Image." Philosophical Literary Journal Logos 32, no. 6 (2022): 217–43. http://dx.doi.org/10.17323/0869-5377-2022-6-217-243.

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The map is a powerful cultural and epistemological metaphor for travel and landscape; demetaphorization was carried out. A map is considered in a generalized sense (but mainly on the material of geographical maps) — a solid designated scaled image of some denotative space. The map is fundamentally distinguished from non-categorical images (aerospace, etc.) by its post-categorical character. A map is a categorized image; concepts correspond to each of its fragments. The subject and obvious denotation of the classical map is the earth’s surface. The map is distinguished from the fashionable “map
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Marini. "Analisis Semiotika Sampul Majalah Sahabat Edisi Agustus - Oktober 2021." Komsospol 1, no. 2 (2022): 82–107. http://dx.doi.org/10.47637/komsospol.v1i2.586.

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Sahabat Magazine is a family magazine that was formed in 2016. Sahabat Magazine is a family magazine that is packaged in an Islamic way with various complete rubrics, ranging from; The Islamic World, Figures, Communities, Entrepreneurs, Children's Work, and many others. Sahabat Magazine is one of the print media that still exists in today's digital era. In addition, Sahabat magazine also uses image illustrations in each of the presented rubrics. The composition of the rubric is also included in the cover of the magazine which makes it interesting. The Islamic messages to be conveyed are also d
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Kadirov, R. "Zoomorphic metaphor in French." Bulletin of Science and Practice 4, no. 3 (2018): 400–404. https://doi.org/10.5281/zenodo.1198826.

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This article analyzes the cognitive mechanism of the formation of the zoomorphic metaphor of the French language. A zoomorphic metaphor is a complex phenomenon that includes both figurative and cognitive potential for expressing knowledge about the world through linguistic models. In its study, therefore, it is not so much what qualities are possessed by this or that real animal (the referent of zoosadism), but those qualities that are attributed to it by the linguistic consciousness of the given collective, i.e. those that characterize the denotation.
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Hanifah, Ummy, and Titiek Surya Ningsih. "Representation of Women in the Layangan Putus Film Series: Semiotic Analysis of Roland Barthes." KOMUNIKA: Jurnal Dakwah dan Komunikasi 17, no. 2 (2023): 161–73. http://dx.doi.org/10.24090/komunika.v17i2.7659.

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The film has the power to influence gender ideology. The preservation of gender ideology can be noticed in the portrayal of women as weak people who are always intimidated both physically, sexually, and economically. The image of women as weak creatures is depicted in the Layangan Putus film series. These film series reach the highest rank in several Southeast Asian countries. The film describes a wife's pressure from her husband's affair and her struggle to overcome it. This study aims to analyze the representations of women in the context of images and scenarios in a film shown in the film s
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Elvina Juniatri, Sururuddin, and Mila Wahyuni. "Pesan Moral pada Film Mencari Hilal: Analisis Semiotika Roland Barthes." Journal of Religion and Film 1, no. 2 (2022): 96–115. http://dx.doi.org/10.30631/jrf.v1i2.8.

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Film is one of the mass communication media which is very effective in conveying moral messages to the public. As a visual communication medium, films use moving images and audio which contain information to the audience. Movies become entertainment shows and guidance. In this research, the writer chose the film "Searching for Hilal" as the object of research. This 1 hour 33 minute film tells the journey of a conservative father and a more modern son in search of the new moon, a sign of the beginning of the month of Shawwal and the end of the month of Ramadan. Hilal is used to determine the ti
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Nisa, Roh Matun. "Elements of Batak Culture in Ngeri-Ngeri Sedap Movie (Roland Barthes Semiotics Analysis)." TABAYYUN 4, no. 2 (2023): 466–83. http://dx.doi.org/10.19109/tabayyun.v4i2.19026.

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This research is entitled "Elements of Batak Culture in Ngeri-Ngeri Sedap Movie (Roland Barthes Semiotics Analysis)". This research is motivated by the author's interest in one of the films in Indonesia entitled Ngeri-Ngeri Sedap which was released on June 2, 2022, this film tells the Batak culture and how disputes occur in the family. The purpose of this research is to find out the meaning of denotation, connotation and myth that presents the elements of Batak culture. The approach method used in this research is descriptive qualitative research that utilizes qualitative data and is described
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Anne Sandra Dewi and Nenden Muslihat. "Analisis Semiotika Makna Pesan Foto Terbaik Pada Buku Treasure Of Sukabumi." KOMVERSAL 6, no. 1 (2024): 32–56. http://dx.doi.org/10.38204/komversal.v6i1.1814.

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Photo is one of the visual works that can convey a message in the form of an image without any manipulation or engineering process. Sukabumi is one of the areas in West Java that has amazing tourism potential ranging from natural, culinary, historical, educational, to cultural tourism. Treasure Of Sukabumi is a photo book that tells about the treasures owned by Sukabumi. This study aims to determine the connotation and denotation meanings of the best photos in the book Treasure Of Sukabumi. This study uses a qualitative approach using Roland Barthes's Semiotic theory method which reads images
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Arif, Dimas. "The Potrayal of Peace Values Embedded in the Indonesian ELT Textbook as a Site of Character Education for Secondary High School Students." IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature 10, no. 1 (2022): 226–39. http://dx.doi.org/10.24256/ideas.v10i1.2593.

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Abstract This study examined what peace values are represented in English textbook for Tenth-Grade Senior High School students published by the Ministry of Education and Culture of the Republic of Indonesia by using visual semiotics of Roland Barthes. The study explored visual images about peace values in English textbook for tenth-grade Senior High School students to be analyzed by using of Roland Barthes’s theory of visual semiotics which develop two aspects in visual semiotics’ meaning-making: denotation and connotation are to expose the image representation in the form of ideas and values
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Ni Putu Chika Maho Dewi and Ida Bagus Gde Nova Winarta. "Verbal and Non-Verbal Sign on Inflight E-Magazine Garuda Indonesia “Colours”." ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies 4, no. 4 (2024): 349–59. https://doi.org/10.36733/elysian.v4i4.9766.

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This study focuses on semiotic analysis and explains the meanings expressed by both verbal and non-verbal sign in Garuda Indonesia's in-flight e-magazine "Colours”. A descriptive qualitative method was employed in the analysis of this study in order to provide meaningful and well-organised explanations of the problem. Two theories—one supported by the research—were used in the analysis of signifiers and signified signs in this study. The first theories is Saussure's (1983) theory. According to Barthes (1986), there are two theories: denotation and connotation. And the last supported theory by
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Lubis, Ahmad Yazid, Lina Maurissa, and Ocvita Ardhiani. "THE MEANING OF BEAUTY AS INSPIRATION AND MOVEMENT OF CHANGE IN THE “BEAUTY MOVES YOU” VERSION OF WARDAH ADVERTISEMENT." Journal of Digital Media Communication 1, no. 2 (2022): 108–16. http://dx.doi.org/10.35760/dimedcom.2022.v1i2.7272.

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This study aims to explore the meaning of beauty as an inspiration and movement of change for Indonesian women in the Wardah advertisement version of "Beauty Moves You". This study uses a qualitative descriptive approach, while the analytical technique used is Roland Barthes ' semiotic analysis which involves denotation, connotation and myth signs. The stages of analysis that will be used by researchers are collecting units of analysis from the object of research in the form of images, text on images, audio (dialogue) in several scenes main advertisement, the researcher describes the signs and
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Sulistiani, Umi, Achmad Syarifudin, and Muhammad Randicha Hamandia. "Analisis Semiotika Makna Sabar Dan Syukur Dalam Film Gadis Diruang Tunggu." Jurnal Ilmu Sosial, Humaniora dan Seni 2, no. 1 (2023): 905–10. https://doi.org/10.62379/jishs.v2i1.1122.

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Film in a narrow sense is the presentation of images via a wide screen, but in a broader sense it can also include those broadcast on TV. The film The Girl in the Waiting Room is the result of the reality of people's lives in general. This research is entitled "Semiotics Analysis of the Meaning of Patience and Gratitude in the film Girl in the Waiting Room". What is motivated by patience is not just learning to let things go, but there are types of patience that not many people know about. This research was conducted to find out how the patient form is implemented by the character Hana in the
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Mura, Freby Raka. "Analysis of jurnalistic photos about Israel and Palestinan military wars on Instagram @hariankompas." Symposium of Literature, Culture, and Communication (SYLECTION) 2022 3, no. 1 (2023): 900. http://dx.doi.org/10.12928/sylection.v3i1.14183.

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The integration of the app within Instagram facilitates the prompt and effortless sharing of photographs and videos, enabling users to showcase their creative output, such as photography. Given the information provided, the researchers opted to carry out a study titled "Journalistic Photo Analysis of the Israel and Palestine Military Battle on the Instagram account @Hariankompas." This study falls under the category of qualitative research and employs Roland Barthes' semiotic approach to analyze journalistic photos found on the @hariankompass Instagram account. The study will focus on the deno
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Huda, Muhammad Misbahul. "PERSEPSI TATO PADA CHANNEL YOUTUBE PODCAST DEDDY CORBUZIER BERSAMA HENDRIC SHINIGAMI TAYANGAN JANUARI 2020." An-Nida : Jurnal Komunikasi Islam 12, no. 1 (2020): 53–65. http://dx.doi.org/10.34001/an.v12i1.1211.

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The focus of this research is on someone's perception of tattoos. The perception was taken on Deddy Corbuzier's youtube podcast channel "Raja Tattoo I Invite Debate". This type of research uses research library research with Roland Barthes semiotic analysis, namely denotation, connotation, and myth. The technique of organizing data uses the documentation method. Hendric Shinigami, Deddy Corbuzier, and citizens or netizens in an effort to change the perception of the wider community in seeing tattoos. The results of his research are 1) Semiotics Roland Barthes discovered the meaning of denotati
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Shestak, Larisa A. "Images: Cognitive Mechanism, Poetics, Semiosphere." RUDN Journal of Language Studies, Semiotics and Semantics 15, no. 1 (2024): 51–63. http://dx.doi.org/10.22363/2313-2299-2024-15-1-51-63.

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The study is devoted to the phenomenon of the image as a concept of many humanities. The cognitive mechanism for creating a linguistic and textual image (apperception, application of frames with a matching slot, basic categorization of the world) is under consideration. A typology of linguistic images is given: an acoustic image as a second channel of meaning, along with a lexical-and-semantic one; the means of figurative derivation; a figurative internal form of a word of a secondary direct nomination ( осточертеть, накостылять ); lexical figurativeness and syntagmatics of direct and figurati
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Prismayanti, Rini. "IKON, INDEKS, DAN SIMBOL DALAM MEME DI INSTAGRAM." LITERASI: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah 14, no. 2 (2024): 520–26. http://dx.doi.org/10.23969/literasi.v14i2.12043.

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This research discusses memes in digital form which are spread via the internet as a medium for conveying messages in a new form. The aim of this research is to describe and interpret the signs and meanings contained in memes, especially on the social media Instagram @hai.dudu, using Peirce's semiotic concept which focuses on icons, indices and symbols. Next, we use Barthes' semiotic concept which focuses on the meaning of denotation, connotation and myth. The method for collecting data is qualitative descriptive which focuses on data in words and images. This research uses documentation studi
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Al – Rubaee, Ali Jameel M., and Rihab Abduljaleel Saeed. "The Role of Gender and Culture in Dealing with the Arab Woman's Issues Embodied in Caricatures: A Cognitive Linguistic Analysis." Journal of the College of languages, no. 46 (June 1, 2022): 118–57. http://dx.doi.org/10.36586/jcl.2.2022.0.46.0118.

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Gender and culture are among the factors that influence the process of understanding and interpreting different types of communication, especially images. The current study, which is a part of a master’s thesis, aims at investigating the role of gender and culture in interpreting and understanding the caricatures that deal with women’s issues in Arab societies. To this end, the researchers adopted Barthes’ (1957) concepts of denotation and connotation in his theory of mythologies in addition to Langacker’s (1987) theory of (Domains). The research concludes that the female subjects have better
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Brentari, Carlo. "“A collective fixation of meaning”." Evolutionary Linguistic Theory 1, no. 2 (2019): 143–61. http://dx.doi.org/10.1075/elt.00008.bre.

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Abstract The present contribution aims at offering an exposition and a critical evaluation of the philosophical-anthropological theory of the origin of language developed by the American philosopher Susanne K. Langer (1895–1985). Langer’s theory traces human language and, in particular, its denotative and communicative functions, back to the expressive vocal utterances of the pre-human beings from which humanity would have derived. In her inquiry, Langer refers in particular to the article “The festal origin of the human speech” (1891–92), written by the psychologist J. Donovan. In his study,
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Ibáñez Bernal, Carlos, and María Amelia Reyes Seáñez. "Efectos de los Modos Lingüísticos Activos sobre el Aprendizaje de un Sistema de Denotación." ACTA COMPORTAMENTALIA 29, no. 4 (2020): 479–97. http://dx.doi.org/10.32870/ac.v28i4.77326.

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En este experimento se intentó conocer el papel de los modos lingüísticos activos –Señalar, Hablar y Escribir– durante la enseñanza ostensiva de un sistema de denotación a partir de la lectura de un texto y la observación de una imagen del objeto en él referido. Participaron 135 estudiantes de nivel superior bajo un diseño Pretest-Fase Experimental-Postest, asignados aleatoriamente a ocho grupos de acuerdo con los modos activos de estudio a utilizar durante la Fase Experimental: G1 sin modo activo, G2 Señalar, G3 Hablar, G4 Señalar + Hablar, G5 Escribir, G6 Señalar + Escribir, G7 Hablar + Escr
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Urzha, A. V., and Q. Wang. "Distinctive features of direct speech introduction in F. M. Dostoevsky’s and L. N. Tolstoy’s novels: a comparative analysis." Russian language at school 86, no. 2 (2025): 52–62. https://doi.org/10.30515/0131-6141-2025-86-2-52-62.

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The article presents the results of a comparative analysis of the semantics, pragmatics, stylistic specific features, as well as the frequency of linguistic means (verbs, nouns, and verb-noun combinations) introducing direct speech in the works by F. M. Dostoevsky and L. N. Tolstoy. The comparative research material included two novels, namely "Crime and Punishment" and "Anna Karenina". The identified features of the speech frame structure in the novels complement the characteristics of the authors’ writing style noted in classical and modern studies and deemed significant for the analysis and
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JR, Emerald Surya. "REPRESENTATION OF RACISM IN FILM (STUDY OF SEMIOTICS OF RASISM IN A GET OUT FILM." Jurnal Ilmiah Komunikasi Makna 9, no. 1 (2021): 39. http://dx.doi.org/10.30659/jikm.v9i1.4939.

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Through the film "Get Out", the message of racism is shown to demonstrate the evolving behavior of human racists. This film tells the story of a modern black experience named Cris who carried the history of his ancestors. The study was conducted to represent a form of racism, the study used a qualitative method with a descriptive approach, data was obtained by observing images and dialogue. Data analysis using Roland Barthes's semiotic model which consists of a signaling order, namely denotation and connotation. The primary data source is behavior between players, and the main character, secon
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Soelaiman, Mutiara Adinia, and Rahmat Wisudawanto. "Aspek Aspek Pemaknaan Kriminologi pada Film Film Mencuri Raden Saleh." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2, no. 3 (2024): 346–59. http://dx.doi.org/10.59581/harmoni-widyakarya.v2i3.3975.

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Films have a huge impact in changing the perception of the audience. The film "Stealing Raden Saleh" presents a storyline that contains criminology scenes. Sometimes, perpetrators of crimes are not aware of their actions, because there are many factors that support them. This research aims to reveal the meaning of criminology in films using Roland Barthes' Semiotic Analysis. The film features various crime scenes, including theft, forgery of paintings, threats of violence, and fights. A qualitative approach was used in this research, with the aim of determining, understanding, explaining and g
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Setiawan, Noval. "PEMAKNAAN COVER MAJALAH TEMPO (Analisis Semiotika Cover Majalah Tempo Edisi 16 September-22 September 2019)." SOURCE : Jurnal Ilmu Komunikasi 6, no. 1 (2020): 81. http://dx.doi.org/10.35308/source.v6i1.1744.

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AbstractThe study entitled "The Meaning of Tempo Magazine Cover (Semiotic Analysis of Tempo Magazine Cover September 16-September 22 2019, entitled Promise Staying Promise)" aims to find out the meaning of the meaning of the magazine cover tempo "Promise Stay Promise" seen from the meaning of illustrations, texts and color on the magazine cover. The method used in this research is descriptive qualitative method with Roland Barthes's semiotic analysis approach, which examines signs through three stages of analysis namely denotation, connotation, mythology.The results of this study might reveal
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Wahyuni, Ni Luh Putu Andika, and Putu Nur Ayomi. "Being Flawless: Beauty Representation in L’Oréal Paris Skincare Advertisements." Innovations in Language Education and Literature 1, no. 2 (2024): 62–67. https://doi.org/10.31605/ilere.v1i2.4118.

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Advertising serves as a key medium for promoting products, often conveyed through posters, images, or videos. The language and visuals in advertisements significantly shape consumers’ perceptions of the product's effectiveness. This study examines the verbal and non-verbal signs in L'Oréal Paris skincare video advertisements, using a qualitative approach supported by Saussure's semiotic theory and Barthes' framework on connotation and denotation. Data were analyzed through observation and interpretation to uncover how advertisements convey meaning. The findings reveal that the representation o
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Mu'izzah, Awendsa Urfatunnisa Tasyaul, Talfi Jannati, and Faruq Alhasbi. "Representasi Pria Metroseksual dalam Iklan Barenbliss Bloom My Way With Gabriel Prince." Pawarta: Journal of Communication and Da'wah 2, no. 1 (2024): 1–12. http://dx.doi.org/10.54090/pawarta.220.

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This research motivated by the phenomenon of men using cosmetic products. Therefore, this research aimed to determine the representation of metrosexual men in the Barenbliss Bloom My Way with Gabriel Prince advertisement. Metrosexual men are men who prioritize physical appearance by wearing cosmetic products and fashionable clothing. Metrosexual men have bright and clean faces. Currently, metrosexual men like to take care of their body parts, especially their faces, to make them look more attractive. Roland Barthes' semiotic theory used to understand the meaning of denotation, connotation and
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Sandyakala, Mutiara Cendekia, Mukhlis Aliyudin, and Syukriadi Sambas. "Film sebagai Media Dakwah: Analisis Semiotika." Prophetica : Scientific and Research Journal of Islamic Communication and Broadcasting 5, no. 2 (2019): 133–54. http://dx.doi.org/10.15575/prophetica.v5i2.2215.

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The purpose of this study is to gain an understanding of the symbols or signs used in the film of Sang Pemikir and Pejuang KH Ahmad SanusiAs a medium to deliver da'wah through a series of images (scene). To focus the research, then in this study refers to the semiotic model used, namely Roland Barthes's semiotic, known as denotation, connotation and myth meaning. This study uses Roland Barthes's semiotic theory, which consists of stages of denotation, namely objects that describe the most obvious sign meanings, connotations namely word choice, emotive meaning or evaluative meaning of the type
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Faizullina, N. I., and S. Hang. "Zoomorphic metaphor in a Russian folk riddle." Philology and Culture, no. 3 (October 4, 2023): 76–80. http://dx.doi.org/10.26907/2782-4756-2023-73-3-76-80.

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Metaphor is a unique phenomenon both from the point of view of language and culture, for it preserves unique relic forms of the surrounding reality perception. At present, when modern conditions of people’s lives are transformed, metaphor, as a way of realization of hidden comparison, undergoes a number of qualitative changes. In this regard, it will be relevant to turn to metaphor functioning in folklore texts, because due to its conservatism we can identify archetypal images underlying the hidden comparison. This article examines the features of zoomorphic metaphor in Russian folk riddles. T
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Mahriyuni, Mahriyuni, Resi Syahrani Tausya, Alika Sandra Hasibuan, T. Syarfina T.Syarfina, and Isda Pramuniati. "Mengupas Politik Lewat Animasi Pak Tani & Mawar Kecil, serta Rahasia di Baliknya." Bahasa: Jurnal Keilmuan Pendidikan Bahasa dan Sastra Indonesia 6, no. 1 (2024): 22–35. https://doi.org/10.26499/bahasa.v6i1.937.

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This research aims to describe the meaning of connotation, denotation, and political myth through the animation "Pak Tani & Mawar Kecil". This research uses a qualitative approach to analyze the meaning of connotation, denotation and political myth in the animation "Pak Tani & Mawar Kecil". Data was collected from the animation video, as well as additional information from literature and internet studies. Data analysis was conducted using descriptive techniques and Roland Barthes' semiotic analysis method. The results showed that the connotation meaning in the animated film "Pa
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Fajrin, Maghfiroh, and Maman Suryaman. "The structure of poetry in the collection of Lawas Kusaremen Lawas Sia by Sanapiah Amin." Journal of Social Studies (JSS) 15, no. 2 (2020): 117–44. http://dx.doi.org/10.21831/jss.v15i2.25231.

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Various of lawas Sumbawa encountered a connotative meaning of speech and contains a philosophical element. Similarly, the studies that have been encountered before, more raised elements of symbols and meanings semantically and philosophically. To get the hidden side through the lawas, then the study will be used semiotics fitting to find out what kind of relationships that exist in the structural side of the old language with the meaning of culture. In this case the researcher tries to study the text from the aspect of lawas structure to know its relation with local culture. This is done to fi
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Hwa, Lee Seung. "LG G5 Advertisement Focused on Visual and Verbal Image." K@ta Kita 8, no. 2 (2020): 130–34. http://dx.doi.org/10.9744/katakita.8.2.130-134.

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I want to analyze LG G5 advertisement, because LG G5 is different from other companies’ mobile phones. When LG G5 was released newly, LG G5 had special functions, unique designs, and several additional device and modular types. Therefore, LG G5 advertisement is worth researching. This research attempts to discover the perceived meaning in G5’s advertisement of LG. At the elaborations of research problem, two research questions arise as follows (1) how meaning is in the advertisement created through verbal expression (2) how meaning is in the advertisement supported by visual expression. The th
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Mayra Azzahra Larasati H and Arief Ruslan. "Moral Kekeluargaan Dalam Film Anime "One Piece: Red" Karya Eiichiro Oda." KOMVERSAL 7, no. 1 (2025): 194–204. https://doi.org/10.38204/komversal.v7i1.2166.

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This article examines the moral message of family in the anime film "One Piece: Red". The film "One Piece: Red" is a popular anime film released in 2022. This film also raises the theme of family and the relationships between members of a pirate crew. This research uses Roland Barthes semiotic analysis to examine the moral message of family in the film "One Piece: Red". Barthes semiotics views signs as systems of meaning that are structured and bound by certain rules. The aim of this research is to recognize and analyze the symbols and indicators contained in films that show family values. Thi
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Shammania, Sisca. "Citra Perempuan Pada Produk Rokok di Era Tahun 1930-1950." Jurnal Studi Sosial dan Politik 2, no. 2 (2018): 122–35. http://dx.doi.org/10.19109/jssp.v2i2.4057.

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Analysing cigarette advertisements that existed in ancient times, is an interesting study. Not only because the study is a study of the past, but the adverts in which make the figure of a woman become one of the most important icons in the process of marketing cigarette products. Starting from exposing women's bodies, to the brands of cigarettes taken from women's names. Photos or pictures contained therein have meaning and signs on the sheet, so this is the main object seen by a reader in interpreting the photo. it means that each photo has important points to study. Research entitled: Image
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