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Journal articles on the topic 'Impact of innovative strategies'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Ioniţă, Cătălin Gabriel. "Exploration vs. Exploitation: How Innovation Strategies Impact Firm Performance and Competitive Advantage." Proceedings of the International Conference on Business Excellence 16, no. 1 (2022): 31–46. http://dx.doi.org/10.2478/picbe-2022-0006.

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Abstract In today’s economy, companies face the challenge of turbulent environments, which are characterized by rapid change, uncertainty, and unpredictability. Thus, for companies, these environments can be a double-edged sword because they can be responsible for rapid development opportunities and threats that can lead to organizational obsolesce. Businesses can lose their competitive advantage rapidly if they do not adapt to environmental changes, therefore, companies need to reinvent themselves by either exploiting available capacity or exploring new capabilities. Innovative activities are

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Federico, DE ANDREIS. "The Impact of Innovation on Organizational Competitiveness." International Journal of Management Sciences and Business Research 8, no. 3 (2019): 162–65. https://doi.org/10.5281/zenodo.3491652.

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Conquering new markets and expanding competition areas make innovation the basis of development and dynamism in all economies. In this study we analyze how innovation, becoming part of the life of a business, will allow the companies to adjust and adapt their business model to the changing market, gaining knowledge and competitiveness. Once described what an innovation truly represents for the competitiveness, the research will explain where the innovation may develop and what is the process that transforms a simple idea into a product service or innovative mechanism to be placed on the market

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Medic, Vera, and Dragica Koldzin. "The impact of a new concept of innovative strategies on the improvement of tourism services." Zbornik Matice srpske za drustvene nauke, no. 150 (2015): 171–80. http://dx.doi.org/10.2298/zmsdn1550171m.

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Changes in innovation concept in terms of a shift from a closed to an open model impose the need to adopt enterprise strategy accordingly and to actively involve users in the innovation process. Due to changes in the relationship between the subjects of innovative activity and the need for enhancing cooperation among them, strategies should be based on corporate entrepreneurship. The aim of this paper is to analyze the impact of a new concept of innovation and innovative strategies on improvement of tourism services and to explore the ways in which users of tourist services can be involved in

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Sheibut, Denys, Dariia Smolych, Yevhenii Kostyk, Halyna Rachynska, and Oksana Lysak. "Assessing the impact of innovative strategies on entrepreneurial growth and business development." Multidisciplinary Science Journal 6 (May 7, 2024): 2024ss0703. http://dx.doi.org/10.31893/multiscience.2024ss0703.

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Changes in the global business environment prompt the significance of innovative approaches in encouraging entrepreneurship and fresh ventures. Innovation is emerging as a critical success factor due to its ability to contribute to the growth, efficiency of production, and competitiveness of enterprises. This study aims to analyse the impact of innovative approaches on entrepreneurship and new ventures. The methodology used in this study is comprehensive and mainly employs systemic and structural-functional methods, as well as analysis and synthesis. This approach helps to illustrate the intri

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Gao, Zihan. "Strategies and Media Impact in Premier League." International Journal of Social Sciences and Public Administration 4, no. 3 (2024): 50–54. http://dx.doi.org/10.62051/ijsspa.v4n3.08.

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This paper delves into the media and commercial strategies of top UK sports events, particularly focusing on the Premier League. It will try to study how exactly new projects in the sale of media rights, brand building, digitalization, and entering the foreign market have turned them into the world brands. Media is pivotal in promoting visibility, building brand personas, creating audience engagement and access to faraway markets, this is what it underlines. It also discusses how the Premier League has implemented innovative technologies like big data and AI to offer personalized content and e

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Mohammed, AbdulQuddus. "SMEs strategies to enhance innovative work behavior of employees in United Arab Emirates (UAE)." SKYLINE BUSINESS JOURNAL 18, no. 01 (2022): 21–33. http://dx.doi.org/10.37383/sbj180102.

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People are considered to be a key enablers of innovation since they initiate the change as well as become part of a change which positively affects the innovation process. UAE is known to be an innovation-driven economy while the practices of Small and Medium Enterprises (SMEs) in UAE are little known. This paper aims to explore the strategies adopted by SME sector in UAE to enhance innovative work behaviour of employees. In this study, the researcher adopted the qualitative research to explore the strategies adopted by SMEs in UAE to enhance innovative work behaviour, A survey was conducted w

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Rumijati, Aniek, and Arif Rahman Hakim. "Innovative work behavior and self-efficacy: Does entrepreneurial leadership impact MSME business performance?" Problems and Perspectives in Management 21, no. 4 (2023): 304–15. http://dx.doi.org/10.21511/ppm.21(4).2023.24.

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The current business performance of micro, small, and medium enterprises (MSMEs) must be able to innovate in business strategies in a competitive era. MSMEs are at the forefront of contributing to Indonesia’s Gross Domestic Product (GDP) and have a considerable role in the Indonesian economy. The study aimed to assess factors contributing to the business performance of MSMEs in Sidoarjo Regency, Indonesia. The total population was 277 MSME owners; using the purposive sampling technique with the Slovin formula, 144 respondents were obtained with an error rate of 5%. Data analysis used SEM-PLS w

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Coroş, Monica Maria, Oana Adriana Gică, Anca C. Yallop, and Ovidiu Ioan Moisescu. "Innovative and sustainable tourism strategies." Worldwide Hospitality and Tourism Themes 9, no. 5 (2017): 504–15. http://dx.doi.org/10.1108/whatt-07-2017-0033.

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Purpose According to the United Nations World Tourism Organisation, sustainable tourism is a form of tourism that meets the needs of present tourists and host regions while protecting and enhancing the opportunity for the future. It is an industry that aims at having a low impact upon the environment and local culture, generating income and employment, and ensuring the conservation of local ecosystems. The aim of this paper is to examine the ways in which the development and promotion of a new tourism product based on unique rural heritage and traditions contribute to the development of sustai

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TORUGSA, NUTTANEEYA (ANN), and WAYNE O’DONOHUE. "MANAGING KNOWLEDGE-RELATED BARRIERS TO TECHNOLOGICAL INNOVATION THROUGH EXPLOITATIVE AND EXPLORATIVE ORGANISATIONAL STRATEGIES." International Journal of Innovation Management 23, no. 04 (2019): 1950035. http://dx.doi.org/10.1142/s136391961950035x.

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This study uses data from a sample of 31,948 European innovating firms to examine the impact that knowledge-related barriers to technological innovation have on the link between the level of such innovation and firm performance, and, to investigate the role of “exploitative” and “explorative” organisational strategies in moderating such impact. Exploitative strategies are measured by the level of organisational innovations, and exploratory strategies are measured by the level of methods for fostering workplace creativity. Using moderated hierarchical regression, the results reveal a negative e

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Aebersold, Michelle, Dana Tschannen, and Melissa Bathish. "Innovative Simulation Strategies in Education." Nursing Research and Practice 2012 (2012): 1–7. http://dx.doi.org/10.1155/2012/765212.

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The use of simulation in the undergraduate nursing curriculum is gaining popularity and is becoming a foundation of many nursing programs. The purpose of this paper is to highlight a new simulation teaching strategy, virtual reality (VR) simulation, which capitalizes on the technological skills of the new generation student. This small-scale pilot study focused on improving interpersonal skills in senior level nursing students using VR simulation. In this study, a repeated-measure design was used to evaluate the effectiveness of VR simulation on improving student’s performance over a series of

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Vlačić, Ernest. "The Impact of Disruptive Innovations on Corporate Strategies." Croatian Regional Development Journal 6, no. 1 (2025): 69–83. https://doi.org/10.2478/crdj-2025-0005.

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Abstract One of the key contributing factors to the disappearance of more than half of the corporations listed in the Fortune 500 was the failure of many corporations to respond in a timely manner to dynamic changes in the global market, where innovative strategic action and proactive positioning play a crucial role in maintaining a competitive advantage. This challenge is particularly evident in the context of disruptive innovations, which, due to their inherent nature, often go unnoticed by large corporations, posing significant risks to their market positioning. This paper examines the inte

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Otych, Olena. "University Technology Transfer in the USA: Organisational Strategies and Functional Practices." International Scientific Journal of Universities and Leadership, no. 18 (December 30, 2024): 57–77. https://doi.org/10.31874/2520-6702-2024-18-57-77.

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Based on the identification of the importance of the influence of infrastructure on the success of activities and the processes it provides, the article substantiates the feasibility of using it as an indicator for determining innovation potential, as well as a subject of assessment in infrastructure ratings. It is emphasized the need to study these ratings as bases of empirical data representing the importance and role of infrastructure in the innovative development of universities as centers around which innovative ecosystems should be built, which will act as drivers of the development of h

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Hamed Nasser Mubarak Al Khudhuri. "Impact of Project Innovation on Performance in Oman's Construction Industry: A Narrative Review." Journal of Information Systems Engineering and Management 10, no. 44s (2025): 1056–68. https://doi.org/10.52783/jisem.v10i44s.8701.

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This study provides a narrative review of the impact of project innovation on project performance in Oman's construction industry, focusing on three key dimensions: innovative design solutions, advanced technology utilization, and innovative project management practices. The construction sector in Oman faces challenges related to adopting and integrating innovative practices, which hinders optimal project outcomes. The study addresses these challenges by pursuing three objectives: to examine the direct impact of project innovation on performance, assess the mediating role of project interdepen

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Abubakar, Ahmed, Susilawati Kasim, Mohd Yusoff Ishak, and Md Kamal Uddin. "Maximizing Oil Palm Yield: Innovative Replanting Strategies for Sustainable Productivity." Journal of Environmental & Earth Sciences 5, no. 2 (2023): 61–75. http://dx.doi.org/10.30564/jees.v5i2.5904.

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This paper examines the significance of innovative replanting strategies in maximizing oil palm yield while ensuring sustainable productivity. Through a comprehensive review of literature and analysis of current practices, the major findings of this research highlighted the importance of advanced breeding and clonal selection in developing high-yielding and disease-resistant oil palm varieties. Precision agriculture technologies, including IoT devices, drones, and sensors, were identified as critical tools for data-driven decision making, optimizing resource efficiency, and reducing environmen

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HENTTONEN, KAISA, PAAVO RITALA, and TIINA JAUHIAINEN. "EXPLORING OPEN SEARCH STRATEGIES AND THEIR PERCEIVED IMPACT ON INNOVATION PERFORMANCE—EMPIRICAL EVIDENCE." International Journal of Innovation Management 15, no. 03 (2011): 525–41. http://dx.doi.org/10.1142/s1363919611003428.

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Given Chesbrough's idea of open innovation, it could be said that external knowledge is an important element in the optimisation of in-house innovation. External knowledge is distributed among various actors and is accessible through many channels. However, we still do not know much about the search strategies that affect innovation performance. Our study therefore explores the relationship between open knowledge search strategies and company-level innovative performance. This study examines the open search strategies of 193 firms on the basis of cross-sectional data from Finnish markets. We i

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Arruda, Carlos, Anderson Rossi, Gustavo Mendes, and Paulo Ferreira. "The Influence of External Search Strategies on the Innovative Performance of Brazilian Firms." Journal on Innovation and Sustainability. RISUS ISSN 2179-3565 4, no. 1 (2013): 43. http://dx.doi.org/10.24212/2179-3565.2013v4i1p43-59.

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In this paper we attempt to analyse the influence of three dimensions of external search strategies on the innovative performance of Brazilian firms. The dimensions analysed were: external search breadth, external search depth which deal with how firms access external knowledge and the types of external innovation partners that emphasize the “with whom” to interact. The underlying findings are mainly derived and based on conclusive descriptive research that utilized a survey as an instrument of data collection. In relation to external search breadth the results suggest that the variety of exte

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Malik, Ihyani. "Government Organization Development: Innovative Strategies with Makassar Metaverse." Journal of Local Government Issues 7, no. 2 (2024): 104–209. http://dx.doi.org/10.22219/logos.v7i2.32177.

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Organizational development in the digital era requires innovative steps in adopting technology to maintain organizational sustainability and resilience . As an innovative step that attracts attention, using Makassar Metaverse as a platform is a strategic choice to strengthen the organization's position in the digital ecosystem. The purpose of this article is to present comprehensive research results, focusing on the concept of digital-based organizational development through the application of the Makassar Metaverse. The research method applied is quantitative with big data analysis to describ

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Mashudi, Rahayu Sulistiowati, Suryo Handoyo, Erni Mulyandari, and Nur Hamzah. "Innovative Strategies and Technologies in Waste Management in the Modern Era Integration of Sustainable Principles, Resource Efficiency, and Environmental Impact." International Journal of Science and Society 5, no. 4 (2023): 87–100. http://dx.doi.org/10.54783/ijsoc.v5i4.767.

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In the context of waste management in the modern era, environmental challenges are increasingly complex. Innovative strategies and sustainable technology are important to answer this problem. This study aims to analyze the environmental impact of implementing innovative strategies and technologies in waste management and to provide recommendations for mitigating negative impacts. The literature study method is used to collect and analyze relevant data. The results of this research illustrate the positive potential of innovative strategies in waste management but also emphasize the need for car

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Yao, Kai, Chenxi Bao, and Zhaoying Fan. "Exploring How Employee Satisfaction Moderates the Relationship between Firm Performance and Innovative Behaviour Based on Machine Learning Models." Journal of Combinatorial Mathematics and Combinatorial Computing 123, no. 1 (2024): 231–41. https://doi.org/10.61091/jcmcc123-16.

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This study explores how employee satisfaction moderates the relationship between corporate performance and innovative behavior using deep learning models: Autoencoder and restricted Boltzmann machines (RBM). The Autoencoder extracts key features for better analysis, while the RBM-based model analyzes the relationships among employee satisfaction, corporate performance, and innovative behavior. Results show a positive correlation between employee satisfaction and innovative behavior (0.460) and between innovative behavior and corporate performance (0.348). Regression analysis reveals that emplo

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Ksenіia, V. Kovtunenko, and O. Pareva Oleksandra. "Strategic management of innovative development of the enterprise: essence, classification of strategies." Economic journal Odessa polytechnic university 2, no. 12 (2020): 128–39. https://doi.org/10.5281/zenodo.4664406.

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The article is devoted to the study of the essence of the economic category "strategic management of innovative development" through the definition of the essence and combination of economic categories "strategic management" and "management of innovative development". The existing scientific approaches of domestic and foreign scientists to the definitions, the diversity of which emphasizes the complexity and unpredictability of the strategic management of the innovative development of the enterprise, are investigated and generalized. On the basis of the study, tak

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Lancry, Saadia. "Challenges and strategies in managing remote and multicultural teams in e-commerce." Revista JRG de Estudos Acadêmicos 8, no. 18 (2025): e081966. https://doi.org/10.55892/jrg.v8i18.1966.

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This paper aims to explore the dynamics of virtual teams in e-commerce and their relationship with innovation, highlighting the factors that influence effective collaboration and the creation of innovative solutions in digital work environments. Through a literature review, studies on technology use, team diversity management, and the impacts of virtual communication on team performance and creativity were analyzed. Additionally, the role of leadership, knowledge integration, and collaborative practices as facilitators of innovation was investigated. This study contributes to the understanding

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Miao, Yinhai, and Tetiana Kharchenko. "IMPROVING THE INNOVATIVE STRATEGY OF MANAGEMENT OF AGRICULTURAL ENTERPRISES IN THE CONDITIONS OF GLOBALIZATION." Financial and credit activity problems of theory and practice 5, no. 52 (2023): 433–47. http://dx.doi.org/10.55643/fcaptp.5.52.2023.4136.

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The purpose of the article is to study the peculiarities of the implementation of innovative strategies by Ukrainian farmers, to identify influencing factors, including the influence of global market factors on the effectiveness of the implementation of strategies, and to develop a mathematical approach to assessing the influence of uncertain factors. The methodological basis of the article is the methods and forms of scientific knowledge accepted in science, such as methods: of comparative and abstract-logical analysis, induction and deduction, abstraction, and mathematical formalization. A s

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Matvieiev, Pavlo. "Planning, implementation and evaluation of enterprise resource management strategies." Actual problems of innovative economy, no. 2020/2 (May 28, 2020): 73–78. http://dx.doi.org/10.36887/2524-0455-2020-2-13.

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Introduction. The development of innovation strategy is carried out within the strategic management of the enterprise. The innovation strategy has a long-term character and is formed in accordance with the goals of the enterprise for the optimal redistribution of resources within the investment activity. The purpose of the research is to summarize the theoretical and practical aspects of planning, implementation and evaluation of strategies for managing the resource potential of enterprises to develop recommendations in the field of agriculture. Results. The conditions of implementation and co

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Iskandarova, Gulnara. "Using Innovative Reading Programs in Preschool Age and their Impact on Child Development." Preschool Education: Global Trends 5 (June 11, 2024): 63–75. http://dx.doi.org/10.31470/2786-703x-2024-5-63-75.

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Introduction. The concept of innovation can take on various meanings, especially when apllied to preschool education. It involves the introduction of new ideas, methods, techniques, strategies, and practices within the educational setting to enhance and improve the teaching and learning process. This research focuses on the essential element needed for development and self-renewal, which includes being receptive to fresh ideas, exploring new approaches, and incorporating technological advancements into education. Preschool teachers play a vital role in implementing innovative methods and activ

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Koreniuk, Petr, and Mykyta Dmytrochenkov. "INNOVATIVE APPROACHES TO ENTERPRISE MARKETING STRATEGIES IN THE DIGITAL ECONOMY." ECONOMIC BULLETIN OF THE DNIPROVSK STATE TECHNICAL UNIVERSITY, no. 2(9) (December 26, 2024): 82–89. https://doi.org/10.31319/2709-2879.2024iss2(9).318983pp82-89.

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In modern society, the innovative development of the Internet, large data, cloud computing, artificial intelligence and blockchain have made significant changes in people's life and work. Against the background of rapid development and large coverage of the digital economy, the enterprise should move from traditional marketing concepts, models and methods to Internet marketing in a timely manner. This change should be supplemented with an organic integration online and offline to meet the needs of the digital era. This document first analyzes the impact of the digital economy on the corporate

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EBERSBERGER, BERND, CARTER BLOCH, SVERRE J. HERSTAD, and ELS VAN DE VELDE. "OPEN INNOVATION PRACTICES AND THEIR EFFECT ON INNOVATION PERFORMANCE." International Journal of Innovation and Technology Management 09, no. 06 (2012): 1250040. http://dx.doi.org/10.1142/s021987701250040x.

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This paper develops an indicator framework for examining open innovation practices and their impact on performance. The analysis, which is based on Community Innovation Survey (CIS) data for Austria, Belgium, Denmark and Norway, yields a number of interesting results. First, we find that open innovation practices have a strong impact on innovation performance. Second, results suggest that broad-based approaches yield the strongest impacts, and that the collective of open innovation strategies appear more important than individual practices. Third, intramural investments are still important for

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TENG, Dechuan. "Exploration of Innovative Performance Strategies for Strategic Leadership from a Social Perspective." Revista de Cercetare si Interventie Sociala, no. 85 (June 5, 2024): 109–21. http://dx.doi.org/10.33788/rcis.85.6.

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This article aims to explore the strategies and practices of strategic leadership in optimizing innovation performance from a social perspective. In the current era of globalization and informatization, the role of strategic leaders in enterprises is becoming increasingly important, and their leadership ability and innovative thinking are crucial for the sustainable development of enterprises. The article first analyzes the impact of social factors on the innovation performance of strategic leadership, including market demand, industry competition, policies and regulations, and social culture.

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Gosh, Godhuli, and Subuhi Anwar. "BLENDED LEARNING: INNOVATIVE & EFFECTIVE STUDENT CANTERED EDUCATIONAL STRATEGIES IN THE NURSING PROFESSION." Era's Journal of Medical Research 9, no. 2 (2022): 212–17. http://dx.doi.org/10.24041/ejmr2022.33.

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Blended learning, a pedagogical approach is nowadays widely accepted as a combination of both “face-to-face” and online learning components. Concerns have grown throughout time regarding an instructional methodology and a teaching and learning strategy. Several studies and reviews all over the world highlighted that Blended Learning is the most effective method of transferring knowledge to the students and implementation of this approach in professional fields like medical, nursing, and paramedical courses will not only improve the teachinglearning environment but also motivate the students in

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N, Ranjith, and Dr Naveen G. "“A STUDY ON IMPACT OF INNOVATIVE STRATEGY TOWARDS CUSTOMERS ACQUISITION AT NRCONTAINERS PRIVATE LIMITED, DODDABALLAPUR”." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 07, no. 11 (2023): 1–11. http://dx.doi.org/10.55041/ijsrem26941.

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The primary objective of this research is to evaluate how NRContainers has strategically leveraged innovation to enhance its customer acquisition efforts. Through an extensive analysis of the company's innovative initiatives, market trends, and customer feedback, this study seeks to uncover valuable insights into the relationship between innovation and customer acquisition. Preliminary findings suggest that NRContainers has successfully implemented innovative strategies, such as product diversification, technological advancements, and customer-centric approaches, which have positively influenc

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Rahimi, Elahe, Abbas Heidari, and Behrooz Ghasemi. "Investigating the Impact of Open Innovation on the Creation and Growth of Technology-Oriented Startups." Journal of Technology in Entrepreneurship and Strategic Management 2, no. 3 (2023): 28–38. http://dx.doi.org/10.61838/kman.jtesm.2.3.4.

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This study aims to explore how open innovation strategies influence the development and growth of technology-oriented startups. Utilizing a qualitative research approach, data were collected through semi-structured interviews with 20 participants, including entrepreneurs, startup managers, and innovation experts. Four main themes were identified: the significance of open innovation in product development, the role of strategic collaborations, the effects of open innovation on capital attraction, and challenges related to intellectual property and trust. These themes highlight the benefits and

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Dean, Patrick R. Espiritu, and D. Abao-an Donnabel. "Developing Innovative Strategies for Inclusive Education: "Focus on Teaching Strategies." International Journal of Social Science and Human Research 08, no. 04 (2025): 2008–19. https://doi.org/10.5281/zenodo.15128873.

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This study examined the implementation of innovative teaching strategies for inclusive education among teachers, focusing on eight key constructs: Equity, Diversity, and Inclusion (EDI) integration, technological innovations, playful and creative strategies, universal design principles, teacher preparation programs, social justice and inclusion, collaborative and reflective practices, and adapting and scaffolding curriculum using descriptive comparative methods. The study revealed that while teachers were generally engaged in applying these strategies, there was variability in their consistenc

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Mugendi, Kyalo Stanley, and Allan Kihara. "Influence of Innovation Strategies on the Performance of Insurance Firms in Kenya." Journal of Business and Strategic Management 9, no. 6 (2024): 26–41. http://dx.doi.org/10.47941/jbsm.2297.

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Purpose: The purpose of this study was to establish how innovative methods affect the performance of Kenyan insurance companies. The precise goals encompass establishing the impacts of market innovation, product innovation, service innovation and pricing innovation on performance. Methodology: The study targeted all the 54 insurance firms registered by IRA. The sample size featured 162 respondents representing three respondent from each firm. Questionnaires were used to collect data from the respondents and the five-point Likert scale was used to construct the questions. Data analysis was done

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Zaidin, Muhammad Nur Hamizan Mohd, Nornazira Suhairom, and Mohamad Abdillah Royo. "Exploring Innovation and Sustainability in Family Business Marketing Strategies: Insights and Implications." International Journal of Research and Innovation in Social Science IX, no. XIV (2025): 298–309. https://doi.org/10.47772/ijriss.2025.914mg0024.

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Innovation in marketing strategies is crucial for businesses to remain relevant over the long term. Marketing strategies encompass four critical elements—product, price, promotion, and location—which must be enhanced to ensure the sustainability of family businesses across generations. This focus is particularly emphasized by entrepreneurs implementing family-run enterprises. This study aims to identify innovative practices employed by family business entrepreneurs, with a special focus on marketing strategies. Each marketing element significantly supports systematic and effective management o

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Wei, Guo, Bity Salwana Alias, and Aida Hani Binti Mohd Kalok. "Digital Leadership Impact on Teacher Innovation in Higher Vocational Colleges: The Intermediary Role of the Organizational Innovation Climate." International Journal of Learning, Teaching and Educational Research 24, no. 5 (2025): 537–55. https://doi.org/10.26803/ijlter.24.5.28.

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Teachers' innovative serves as a continuous driving force in educational reform and acts as a crucial institutional safeguard for promoting educational modernization. 450 teachers from higher vocational colleges in China answered a questionnaire, aiming to systematically explore the relationship between digital leadership and teachers' innovative behavior, while also examining the mediating effects of the organizational innovation climate. Through structural equation modeling analysis, three primary findings emerged: (1) Digital leadership has a statistically significant positive predictive ef

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Saleem, Kashif, and Asifa Younas. "Cultivating Success: The Interplay of Innovation Marketing, Marketing Orientation and Internal Strategies on Organization Performance in Pakistan." Advances in Social Sciences Research Journal 11, no. 3 (2024): 295–324. http://dx.doi.org/10.14738/assrj.113.16756.

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This study's primary goal is to ascertain how innovative marketing and market-oriented internal marketing relate to one another and how this relationship affects performance in the mediating impact of innovative capability within Pakistan. To analyze the relationship between variables and accomplish the study's objective, 295 university student samples were used. The study's findings indicate that internal marketing plays a significant role in performance, meaning that an increase in internal marketing will improve an organization's performance. Innovative cultures have a big impact on how wel

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Saparbaiuly, D. "The Role of Innovative Diversification in Ensuring Sustainable Business Development." Bulletin of Science and Practice 11, no. 6 (2025): 455–63. https://doi.org/10.33619/2414-2948/115/55.

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In a rapidly changing economic environment, innovative diversification plays a crucial role in ensuring the sustainable development of companies. This article examines the impact of diversification strategies based on innovation on long-term corporate stability, competitiveness, and financial performance. The study explores different types of innovative diversification, including product, technological, and market diversification, and their role in mitigating external risks. Through the analysis of successful case studies, the article highlights key factors that contribute to the effective imp

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Hannah, Ndarwa, and Mulinge Daniel. "Operationalizing Transformational Leadership Components: Impact on Commercial Banking Strategies in Nairobi County." INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS 06, no. 09 (2023): 4045–51. https://doi.org/10.5281/zenodo.8321502.

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In Nairobi County's dynamic banking milieu, effective leadership remains paramount. Grounded in transformational leadership theory, this study delved into the impact of transformational leadership on strategic commercial banking adaptations. Utilizing a cross-sectional descriptive approach, insights were garnered from 234 credit managers across different tiers in Nairobi, selected via a stratified sampling technique. Results underscored that, banks led by transformational leaders not only showcased adaptive acumen but also pioneered innovative responses to banking challenges, notably in in

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Chacha, Joseph Monanka, and Dennis Juma. "Strategic Innovation and Performance of State-Owned Sugar Processing Firms in Nyanza Region, Kenya." Journal of Business and Strategic Management 10, no. 3 (2025): 67–83. https://doi.org/10.47941/jbsm.2651.

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Purpose: The general objective of this study was to examine the influence of strategic innovation on the performance of state-owned sugar processing companies in Nyanza, Kenya. Specifically, the study aimed to investigate the impact of the innovative processes, technological innovation and innovative product development and market innovation against the performance of state-owned sugar factories in the Nyanza region. Methodology: The study used a descriptive approach. The target population was 300 respondents, and the researcher used the Yamane formula to arrive at the best sample size of 171

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Volkova, Nina, Vitaly Shoshinov, Lyubov Kosova, Ludmila Lavrova, and Natalia Zemlyanskaya. "Development of methods for managing innovation activities of economic systems." MATEC Web of Conferences 193 (2018): 05081. http://dx.doi.org/10.1051/matecconf/201819305081.

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The purpose of this study is to develop methods for managing innovation activities of enterprises based on the formation of an innovative growth strategy. In article substantiates and summarizes the theoretical aspects of the management of innovative activities of enterprises, systematizes the principles for the development of an effective strategy for innovative growth, explores the types of innovation strategies depending on the enterprise's objectives, industry, competitive position, and suggests methods for managing innovation. Based on the analysis of the impact of production, financial a

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Sattari, Bahram, and Javad Mehrabi. "Model of Marketing Innovative Strategies in International Entrepreneurship: A Global Business Environment." Asian Social Science 12, no. 10 (2016): 76. http://dx.doi.org/10.5539/ass.v12n10p76.

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<p>Today small and medium sized businesses are considered the principal factor for the growth of the industrial structure of many countries. To developing countries that are attempting to revive their economic structure, these industries are of great importance. Today, with the growth and advancement of technologies, the impact of cutting edge technologies such as information technology on the business environment cannot be overlooked. The use of innovative marketing helps create value. The purpose of this paper is to investigate innovative marketing and competitive advantages of small a

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Ortega, Salvael, Nathan Furr, Erin Liman, and Caleb Flint. "The Science of Social Impact Innovation: How to Deliver More Impact through Innovative Business Models." International Journal of Innovation Science 6, no. 2 (2014): 73–82. http://dx.doi.org/10.1260/1757-2223.6.2.73.

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Rather than spend an inordinate amount of time and resources on planning what is inherently unknown and uncertain, socially-focused organizations like Panera Cares, Banco Davivienda, and Brigham Young University's (BYU) Design Exploration lab quickly map out their assumptions, run experiments to test those assumptions, and adjust their plans based on their learnings. In this article, we explain and expand on how organizations of all kinds (whether they be large corporations, social ventures, or government agencies) have bought into the idea of using innovation and experimentation for impact; a

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Ушкаренко, Ю. В., and А. М. Сорокіна. "INNOVATIVE STRATEGIES AND THEIR IMPACT ON IMPROVING THE EFFICIENCY OF CONFECTIONERY ENTERPRISES." Scientific Bulletin of Kherson State University. Series Economic Sciences, no. 53 (December 23, 2024): 25–32. https://doi.org/10.32999/ksu2307-8030/2024-53-4.

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This research paper explores the impact of innovative strategies on the efficiency and market performance of confectionery enterprises. Focusing on key areas such as production, packaging, marketing, and business model implementation, the study employs a comprehensive methodology, including surveys, in-depth interviews, case studies, and data analytics to gather insights across various levels of the industry. The findings highlight the significant role of technological advancements in production, such as automation and AI, which enhance operational efficiency and product consistency. In packag

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PODOLIAK, MYKHAILO, LIUDMYLA MAZURENKO, VOLODYMYR BINKEVYCH, TETIANA AHIBALOVA, and OKSANA КALASHNYK. "ASSESSING THE IMPACT OF INNOVATIVE TEACHING STRATEGIES ON HIGHER EDUCATION OUTCOMES." AD ALTA: Journal of Interdisciplinary Research 14, no. 2, Special Issue XLV (2024): 43–49. https://doi.org/10.5281/zenodo.14048126.

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Arifin, Zainal, Sukaris Sukaris, and Rahmat Agus Santoso. "Tiktok Impact: Decoding Fashion Purchase Choices In Generation Z Through Social Media Strategies And Product Innovation." Jurnal Pekommas 9, no. 2 (2024): 225–32. https://doi.org/10.56873/jpkm.v9i2.5505.

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This research investigates the impact of TikTok marketing strategies on brand image and purchasing decisions among Generation Z consumers in Indonesia, with a specific focus on the mediating role of product innovation. Utilizing a quantitative approach through an online survey spanning three months, the study collected data from diverse regions without geographical limitations. The sample consisted of 150 Generation Z consumers actively using TikTok and expressing interest in fashion products. Structural Equation Modeling (SEM) analysis using Amos software was employed for data analysis. The r

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Anak Agung Ketut, Sriasih, Wartana I Made Hedy, Yudana Adi I Ketut, and Suthanaya I Putu Bagus. "The Transformative Impact of Innovative Work Behavior on Entrepreneurial Orientation and Organizational Performance." International Journal of Science, Technology & Management 6, no. 2 (2025): 312–26. https://doi.org/10.46729/ijstm.v6i2.1278.

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Innovative work behavior, entrepreneurial orientation, and organizational performance are central to achieving competitive advantage and resilience in dynamic business environments. This study examines how innovative work behavior affects organizational performance within firms. The study also explores the critical role of entrepreneurial orientation as both a direct influence on organizational performance and as a mediator in the relationship between innovative work behavior and organizational performance. This research was conducted on small & medium enterprise in the Province of Bali, I

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Slobodian, Nataliia, Yuliia Levchenko, and Volodymyr Slobodian. "Legal regulation of the implementation of innovative strategies at the enterprise." Ukrainian Journal of Applied Economics and Technology 7, no. 3 (2022): 114–21. http://dx.doi.org/10.36887/2415-8453-2022-3-16.

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The article considers the modern system of normative and legal regulation of the implementation of innovative activities in the economy of Ukraine. The range of key principles in the state policy of innovative activity regulation, which are necessary to be taken into account in the system of regulatory and legal support, is outlined. Separate provisions of the concept of innovation law and its key provisions, which have a significant impact on the formation of the strategic potential of innovative development, have been studied. It was determined that the modern system of regulatory and legal

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Grynko, Tetiana, Tetiana Shevchenko, Roman Pavlov, Vladyslav Shevchenko, and Dariusz Pawliszczy. "The impact of collaboration strategy in the field of innovation on the effectiveness of organizational structure of healthcare institutions." Knowledge and Performance Management 4, no. 1 (2020): 37–51. http://dx.doi.org/10.21511/kpm.04(1).2020.04.

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The need for innovative development of healthcare institutions is determined by the necessity to increase the efficiency of organizational processes based on the formation of new models of cooperation, which will make it possible to get access to new technologies and knowledge. The goal of the study is to determine the parameters of the impact of innovative open cooperation strategy and the strategy of innovative closed cooperation of healthcare institutions on the effectiveness of their organizational structure in the context of dissemination and the use of knowledge. Simulation modeling was

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Sultan Alateeg. "Green Innovative Technology Shaping Economic Sustainability through Innovation Performance." Journal of Information Systems Engineering and Management 10, no. 19s (2025): 160–71. https://doi.org/10.52783/jisem.v10i19s.2997.

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This study examines the impact of green innovative technology on innovation performance and economic sustainability in the manufacturing sector of Saudi Arabia. Using a cross-sectional research design, data were collected from employees working in manufacturing organizations through a structured survey. A convenience sampling technique was employed, and responses were recorded using a five-point Likert scale. The study adapts measurement scales from established literature, with three items for green innovative technology, four items for innovation performance, and six items for economic sustai

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Olatunbosun, Bartholomew Joseph, Clement Onwuzulike Obianuju, and Shitu Kazeem. "Digital transformation in education: Strategies for effective implementation." World Journal of Advanced Research and Reviews 23, no. 2 (2024): 2785–99. https://doi.org/10.5281/zenodo.14908851.

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This study meticulously investigates the multifaceted dimensions of digital transformation within the educational sector, aiming to elucidate its framework, implementation strategies, impacts on educational outcomes and community implications. Utilizing a comprehensive approach, the research amalgamates an in-depth examination of various case studies and best practices to offer a thorough understanding of integrating digital technologies into educational systems. The methodological approach encompassed qualitative analysis and systematic reviews of existing literature and case studies, enablin

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Eduzor, Ngozi Christiana. "Innovative Marketing Strategies in the Digital Age: A Comparative Analysis of Successful Campaigns." International Journal of Development, Sustainability and Environmental Management 4, no. 1 (2024): 33–44. https://doi.org/10.5281/zenodo.10511141.

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<em>In the dynamic landscape of the digital age, marketing is experiencing a profound transformation as traditional paradigms evolve through relentless technology integration. Organizations, in their pursuit to captivate an increasingly digital-savvy audience, face an unprecedented need to innovate marketing strategies. The digital realm has given birth to diverse platforms and tools, from social media campaigns to augmented reality experiences, expanding the arsenal of digital marketing strategies. Understanding the dynamics and effectiveness of these innovative approaches is a compelling res

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